Shows
MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MDF For MSPsIn this episode, we challenge MSPs to rethink how they view Marketing Development Funds (MDF) and confront a simple but uncomfortable question: how much vendor-funded marketing budget are you actually claiming? Every year, millions in MDF go unused, not because vendors are unwilling to fund partners, but because many MSPs misunderstand the purpose, assume it’s complicated, or fail to ask properly. The key shift is recognising that MDF isn’t a reward, it’s a growth investment. Vendors fund partners who present clear, revenue-generating campaign ideas with defined audiences, measurable outcomes, and a follow-up sales plan. When MSPs learn...
2026-02-2609 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Coffee and MirrorsIn this episode, we explore why something as simple as an espresso machine can turn a quiet trade show booth into the busiest spot on the floor, and what that reveals about human psychology. We break down the powerful triggers at play, including reciprocity, social proof, and curiosity, and explain why people engage when they feel personally involved rather than passively marketed to. We argue that most MSP websites function like “passive booths,” listing services and waiting for action, instead of creating interactive experiences that genuinely draw prospects in.Our core takeaway is that MSPs should replace stat...
2026-02-1618 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Better Than NPSIn this episode, we take a hard look at the Net Promoter Score (NPS) and question whether it truly predicts business growth the way it claims to. Drawing on research by Michael Knight in the MSP (Managed Service Provider) sector, we explore how NPS, shows only a weak correlation with actual revenue growth. In contrast, the Net Satisfaction Score (NSS), demonstrates a dramatically stronger link to financial performance. The key distinction is psychological: recommendation measures loyalty and social intent, while satisfaction measures real utility, and utility is what drives spending.We also unpack the “saying versus doing” gap...
2026-02-1615 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals For MSPs - Part 14In this episode, we dive into the critical timing of your communications to maximize referrals. Building on our discussion of the ‘who,’ ‘what,’ and ‘why,’ we now explore the ‘when,’ ‘where,’ and ‘how’—focusing on Environment Sabotage and how MSPs often miss key referral opportunities.Discover how to strategically time your interactions and leverage specific business signals to generate more referrals. Learn about the BUMPS framework (Business, Usage, Marketing, People, and Satisfaction) and how it can help you identify prime moments for asking for referrals. From business reviews and project completions to onboarding and industry events, we cover the essential timing...
2024-07-1911 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 13In this episode, we dive into the heart of effective communication—focusing on what you offer and how you present it. Building on our previous discussion about identifying your stakeholders, we now explore the power of reiteration in marketing and the importance of emphasising benefits over features.Discover why reiteration is crucial in today's age of information overload and learn practical tips on how to make your messages stick. We'll also look at how to transform mundane product features into compelling benefits that resonate with your audience.Tune in to learn how to craft messages th...
2024-05-3110 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 12In this episode, we're building on our previous discussions about effectively communicating with your stakeholder groups. Last time, we talked about onboarding clients, staff, and suppliers, and the importance of developing your referral packs. We also began exploring the process of growing your prospect list, emphasising the "connect, communicate, and cooperate" mantra.Today, we'll delve deeper into:Starting with an Offer: Learn why offering value upfront is crucial for both inbound and outbound marketing, and how to avoid the pitfalls of repetitive offers.Changing the Bait: Discover the benefits of rotating and...
2024-05-2408 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 11In this episode, we're continuing our deep dive into building a robust communication framework for Managed Service Providers (MSPs).Last time, we covered the essentials of different stakeholders and the importance of onboarding your staff and clients. We also explored the concept of a referral pack that not only incentivises referrals but also enhances the referrer’s reputation. Today, we take it a step further by focusing on:Onboarding Your Suppliers: Learn how to effectively engage with your suppliers, ensuring they understand your referral process and can actively contribute to your network.Maintaining Re...
2024-05-1710 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 10Welcome back to another episode of Rampant Referrals for MSPs! Today, we're diving deep into the world of referral marketing specifically tailored for Managed Service Providers (MSPs).We kick off by revisiting the product matrix and exploring strategies to increase sales and value within the MSP framework. From identifying gaps in your offerings to optimising pricing and upselling techniques, we cover it all.But that's just the beginning. We then delve into building a robust communications framework that engages every stakeholder in your MSP ecosystem, from clients and prospects to suppliers and strategic partners. We...
2024-05-1016 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 9In our previous episode, we delved into the "why" of referral sabotage, covering various reasons such as neglecting to ask for referrals, inconsistency in communication, and failure to acknowledge or reward referrals. Today, we shift our focus to the "what" of referral sabotage – the actual products and services you offer.We explore how gaps in communication about your offerings can lead to missed opportunities, and how to ensure your clients are fully aware of all the products and services you provide. From identifying gaps in their IT estate to offering complementary services, we discuss strategies to maximise sa...
2024-05-0310 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 8In our last episode, we explored the crucial communication channels within MSP operations. Today, we uncover the common pitfalls that sabotage effective communication and hinder referral generation.From neglecting to ask for referrals to inconsistency in brand messaging, we'll dive into the reasons why MSPs don't get as many referrals as they should. We'll also discuss how miscommunication during onboarding and a lack of differentiation can impact your referral flow.By the end of this episode, you'll discover actionable steps to overcome these challenges and grow your referral network.Tune in to learn...
2024-04-2310 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 7In our last episode, we explored how personality traits can either support or impede referral growth within MSPs. We emphasised the importance of traits like empathy, trustworthiness, enthusiasm, and likeability in nurturing client relationships and driving referrals.This time, we will focus on the intricate landscape of communication within MSP operations. We'll navigate through four key communication categories, from internal staff dynamics to external stakeholder engagement. Along the way, we'll uncover common hurdles and offer practical solutions to elevate communication effectiveness.Join us as we uncover strategies to optimise communication and supercharge your referral flow...
2024-04-1712 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 6In this episode, we continue our exploration of factors that can hinder referral flow for Managed Service Providers (MSPs). This time, we dive into the realm of personalities and how they can impact client relationships and referrals.We begin by acknowledging that companies are comprised of individuals with distinct personalities, and not all traits are conducive to fostering referrals. The main culprits identified include underestimating the importance of soft skills, neglecting the emotional aspect of service, lacking personal connection, and demonstrating unprofessional behavior. To counteract these challenges, we discuss the personality traits that should be f...
2024-04-1012 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 5In this episode, we delve into the factors that affect clients' motivation to refer Managed Service Providers (MSPs) and how these motivations can be sabotaged. Drawing parallels with Newton's Laws of Motion, we explore the concept that motivation is essential for action and can be influenced by various forces and frictions.We start off by mentioning ill-considered incentives, emphasising the need for appropriate referral programs, and highlighting the importance of minimising friction in the referral process to encourage client participation.Then, we look at why clients might be reluctant to refer, and the significance of...
2024-04-0210 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals For MSPs - Part 4In this episode, we continue exploring how Managed Service Providers (MSPs) hinder their referral flow by focusing on service-related issues. We discuss the tendency for MSPs to overestimate the uniqueness of their offerings and emphasise the need for continuous improvement.We caution against prioritising product over service quality and stress the importance of tailoring services to meet diverse customer needs. We also debunk the notion that low prices equate to high value and highlight the risk of over-reliance on technology, neglecting the human element in service delivery.Additionally, we examine the impact of third-party partners...
2024-03-2908 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 3In this podcast episode, we delve into the critical aspects of referrals for MSP (Managed Service Provider) owners, focusing on the potential pitfalls that can sabotage referral success. After recapping the key benefits of optimising referrals, we explore one of the five categories of referral sabotage - Service Sabotage.We begin by highlighting the paramount importance of service excellence in the MSP industry, underscoring the staggering statistic that 91% of clients won't voice their dissatisfaction, leading to potential reputation damage and client loss. We dissect biases and challenges in accurately assessing service quality, emphasising the necessity of objective...
2024-03-2009 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 2In this podcast episode, we delve into the pivotal role of referrals for B2B owners, particularly MSPs (Managed Service Providers). Highlighting their cost-effectiveness and ability to foster trust, referrals emerge as a cornerstone of business growth. The content explores how referrals generate invaluable feedback, internally and externally, aiding in refining services and boosting customer satisfaction. Moreover, they establish a virtuous cycle of trust, enhancing credibility and market dominance.The episode also emphasises the significant impact of referrals on client spending, loyalty, and staff morale. Referrals are portrayed as more than mere business transactions, showcasing t...
2024-03-1309 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Rampant Referrals for MSPs – Part 1In this episode of our podcast series on leveraging referrals for Managed Service Providers (MSPs), we delve deep into the fundamental question: Why are referrals so crucial for MSPs?Join us as we uncover compelling statistics and insights that highlight the unparalleled effectiveness of referral marketing in driving business growth. From eye-opening data revealing the ineffectiveness of conventional advertising to staggering statistics showcasing the impact of referrals on sales and conversions, we explore why referrals reign supreme in the realm of B2B marketing.We briefly look at some reasons behind the significant underutilisation of...
2024-03-0507 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Compounding GrowthJoin us in this episode as we delve into the profound impact of compound growth on MSP marketing strategies. Drawing inspiration from Albert Einstein's timeless wisdom, we explore how understanding and harnessing the power of compounding can propel your business to new heights.Discover why compounding isn't just about monetary investments but also applies to referral rates and business growth. Learn from famous examples like Facebook and uncover the strategies used by successful MSPs to achieve remarkable growth through high referral rates.Explore force multipliers in business, from referral programs to influencer marketing, and understand...
2024-02-2805 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !The 3 Line EmailIn this episode, we explore a simple yet remarkably effective technique for reviving dormant leads: the 3-line email. Often, prospects linger in our CRM systems, tantalisingly close to conversion but overlooked. This method capitalises on timing, recognising that a prospect may now be ready to engage despite previous hesitations.We break down the three-line email template, offering a straightforward approach to reconnecting with leads. With minimal effort and maximum impact, this strategy has proven successful across various industries and businesses. Tune in to learn how this concise yet powerful email can breathe new life into your sales...
2024-02-2103 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Hashtag HomeworkIn this episode, we delve into the transformative potential of hashtags on LinkedIn for Managed Service Providers (MSPs). From their ancient origins to their modern-day role as powerful digital tools, hashtags have evolved significantly. We explore how MSPs can strategically leverage hashtags to enhance visibility, engage with target audiences, and foster community connections on LinkedIn.Discover the strategic utilization of hashtags, including techniques to increase visibility, join trending conversations, build brand identity, and network within the industry. Learn how to choose the right hashtags effectively and leverage available tools to identify trending and relevant tags. Join us...
2024-02-1405 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Your MSP’s Video Background Influences Your ClientsIn this podcast episode, we delve into the evolving landscape of business interactions, particularly in the realm of video calls. With the rise of webinars, online meetings, and support calls, fueled in part by the pandemic, businesses are navigating new challenges and opportunities.One pressing question addressed is how managed service providers (MSPs) should present themselves on screen during these virtual interactions. Research suggests that while employees often opt for non-revealing backgrounds to convey competence, customers tend to respond positively to backgrounds that reveal personal elements, striking a balance between professionalism and approachability.By humanising...
2024-02-0905 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Leveraging The ‘Endowment Effect’In this episode, we explore the fascinating concept known as the "Endowment Effect," a psychological bias rooted in behavioral economics. Coined by Richard Thaler, this theory suggests that individuals tend to assign higher value to things simply because they own them. For Managed Service Providers (MSPs), understanding and harnessing the Endowment Effect can be a game-changer. We discuss how MSPs can apply this cognitive bias to foster deeper client engagement and loyalty. From offering personalized solutions and involving clients in decision-making to transparent communication, education, and feedback mechanisms, we provide actionable insights for MSPs to strengthen client r...
2024-01-3105 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !How MSPs Can Use The 'Baader Meinhof' IllusionIn this episode, we delve into the fascinating psychological phenomena of the 'Baader-Meinhof Phenomenon' and 'Confirmation Bias,' exploring their implications for Managed Service Providers (MSPs). The Baader-Meinhof Phenomenon refers to the tendency to notice newly learned concepts or objects more frequently in one's surroundings, creating a selective attention effect.We connect this phenomenon with Confirmation Bias, where individuals seek information that confirms their pre-existing beliefs. The interplay between these biases can significantly impact marketing and client engagement strategies for MSPs. Understanding these effects becomes crucial as MSPs can leverage them in various ways.For...
2024-01-2406 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !What MSPs Should Know About the Dunning Kruger EffectIn this episode, we explore the psychological phenomenon known as the 'Dunning-Kruger Effect' and its impact on individuals' self-assessment of competence in specific domains. Discovered by social psychologists David Dunning and Justin Kruger, this cognitive bias leads people with low ability in a task to overestimate their skills, while experts tend to underestimate theirs.Applying this insight to the realm of Managed Service Providers (MSPs), we discuss its relevance in marketing and sales strategies. Small to medium-sized businesses may inaccurately believe they have their IT infrastructure under control, presenting an opportunity for MSPs to create content that...
2024-01-1703 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Using The Ego TrapIn this episode, we delve into a fascinating social influence technique called the "egotistic trap" or, as we coin it, the "Emperor's New Clothes Trap." The concept revolves around aligning requests with individuals' desirable qualities, making them more likely to comply to avoid indirectly admitting a lack of those qualities.The episode highlights two experiments demonstrating the effectiveness of this technique. The first, a survey-based study, showed a 60% uplift in compliance when the request was framed to align with the participant's intelligence. The second, aimed at persuading car owners to use official service stations, achieved a 26% increase...
2024-01-1105 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 17)In this podcast episode, Mike provides a comprehensive overview of the URGENT AIDA model, reiterating its key components and their relevance in effective copywriting for Managed Service Providers (MSPs). He takes a deep dive into the concepts of Reciprocity, Guarantees, Easy-Going Language, Negatives, and Testimonials, stressing their crucial role in building credibility and connections with potential clients.The focus then shifts to the concept of Urgency, where Mike explores the psychological underpinnings of scarcity and its profound impact on perceived value. He distinguishes between time scarcity and product scarcity, offering insights into how MSPs can leverage these...
2024-01-0308 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 16)In this episode, Mike dives into the nuances of effective MSP copywriting, seamlessly picking up from the discussion on the importance of specificity in case studies and testimonials, and Cialdini's Law of Reciprocity.Transitioning to the core of the URGENT AIDA model, Mike guides listeners through 'AIDA': Attention, Interest, Desire, and Action. He provides detailed insights into each element, emphasizing the need for attention-grabbing headlines, compelling content to maintain interest, and the transformative power of instilling desire in the audience.Mike then unpacks the 'G' in URGENT AIDA – Guarantees. He sheds light on how guarantees pl...
2023-12-2007 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 15)In this episode, Mike dives into the second element of the mnemonic URGENT AIDA—Reciprocity. Exploring the principle of reciprocity from Cialdini's influence, Mike unravels how creating a sense of goodwill can positively impact your audience's response.Drawing parallels between macro and micro-gestures in the physical world and their application in sales copy, Mike sheds light on the challenges of offering free samples or giveaways without triggering scepticism. He emphasizes the importance of authenticity and genuine intent to establish reciprocity effectively.Join Mike as he further explores the elements of URGENT AIDA, providing practical insights an...
2023-12-1407 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 14)In this episode, Mike unravels the mnemonic URGENT AIDA as a checklist for crafting impactful sales letters. Delving into the importance of credibility in the sales process, Mike emphasizes the significance of testimonials as a tool to establish social proof and build trust with the audience.Highlighting the order of credibility, Mike provides valuable insights into leveraging facts, personal history, and external credibility to reinforce your message. He explores the power of social proof in establishing credibility, showcasing real stories and experiences from satisfied customers. Learn the art of incorporating testimonials throughout your copy, using quotes and...
2023-12-0707 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 13)In this episode, Mike delves deeper into the art of writing persuasive MSP sales letters, recapping essential strategies and introducing new insights to enhance your communication game.Explore the power of rephrasing key benefits in your closing offer, emphasizing the emotional and logical aspects to drive home the value proposition. Discover the psychology behind making things fast, easy, and simple for your prospects, playing down effort and time commitments to cater to their inherent laziness.Mike unveils the importance of avoiding commitment words and replacing them with alternatives like "invest" and "investment" to create a...
2023-11-3007 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 12)In this insightful episode Mike unravels powerful techniques for crafting irresistible MSP sales letters. Delving into the dynamics of assuming the sale, Mike emphasizes the impact of confident, assumptive communication in conveying value. He shares the importance of refraining from introducing the price before establishing the offer's value, urging listeners to highlight benefits before costs.Discover the art of establishing a high price value for your MSP services, making the investment seem small compared to the benefits gained. Mike draws on his experience in sales, offering valuable insights on reframing money and time to make your offers...
2023-11-2309 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 11)In this episode, Mike navigates the crucial "Action" stage of the AIDA model. He accentuates the necessity of multiple closes, urging for a strategic dispersal of diverse calls-to-action throughout the copy. Mike introduces trial closes, addressing the preferences of readers inclined towards acting sooner. While encouraging diverse calls-to-action, he emphasizes the importance of avoiding an overload of choices for prospects, as research indicates this could result in a decline in sales.The podcast underscores the importance of a streamlined website path, focusing on minimizing distractions. Additionally, Mike recommends utilizing the language of suggestion, employing questions, a...
2023-11-1507 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 10)In this episode, Mike delves into the intricacies of crafting persuasive sales copy. He begins by emphasizing the importance of likability, relatability, and personal revelations in establishing trust with potential clients. Drawing from Dr. Robert Cialdini's insights, Mike highlights the power of genuine care and engaging storytelling in creating compelling copy. He advises adopting a conversational tone, being candid about one's humanity, and strategically sharing personal insights.Mike then addresses the use of jargon, cautioning against its overuse. He suggests finding a balance between professionalism and approachability in communication. The core message is clear: maintain a personal...
2023-11-0808 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 9)In this episode, Mike discusses several persuasive techniques for enhancing sales copy. He introduces linguistic binds as a way to subtly influence the reader by framing statements around actions they are already engaged in. Mike emphasizes the power of using "you" in copywriting to make the content more reader-centric. He also emphasizes the importance of incorporating fascinating facts to make the sales pitch more engaging. Mike touches on the idea that the brain struggles to process negatives, suggesting a positive framing in communication. He advises against using "but" and recommends using "and" for more constructive messaging. Finally, M...
2023-11-0108 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 8)In this episode, Mike underscores the importance of repetition as a cornerstone of effective marketing. He stresses the need to restate key points in sales copy to ensure they resonate with the target audience. Mike also explores the controversial aspect of sales writing, emphasizing its potential to evoke emotions and drive action. He advises a careful approach, urging writers to attach ideas to readers' beliefs rather than challenging them, and encourages the use of emotional language. From pitching top-tier cybersecurity solutions to promoting seamless network integration, this episode provides priceless advice on composing copy that co...
2023-10-2608 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 7)In this latest episode on Copywriting, Mike Knight continues the discussion on the ADA model, focusing on the 'Interest' and 'Desire' components. Mike emphasizes the power of making complex concepts relatable by drawing parallels with familiar ideas. For instance, he likens network security to a medieval castle, making it easier for prospects to grasp the concept. Mike also highlights the magic of storytelling in copywriting. He shares an engaging story about a malfunctioning printer to illustrate how stories can make your copy more compelling. Additionally, he discusses a psychological study that reveals the persuasive power of the w...
2023-10-2008 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 6)In this latest episode of MSP Copywriting, Mike Knight explores the crucial difference between what people "need" and what they "desire," and why understanding this distinction can make or break your sales copy. Mike also discusses the psychology behind long-form and short-form copy, and why the former almost always outperforms the latter when done right. Learn how to tap into your prospect's existing beliefs to make your copy resonate and discover the power of consistency and commitment in influencing decisions. Whether you're selling encrypted backups or high-end laptops, this episode offers invaluable insights into crafting comp...
2023-10-1108 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 5)Welcome to another episode of MSP Marketing, brought to you by MK Link. In this fifth instalment of our Copywriting for MSPs series, we delve into the 'Urgent ADAC' framework, an extension of the classic ADA model. We kick off with the crucial element of 'Attention,' exploring how to immediately captivate your audience with compelling headlines and introductory paragraphs. Discover the four key steps to effective copywriting: Identifying the problem you're solving and establishing relatable scenarios. Explaining why the problem hasn't been solved yet and why your solution stands out. Employing 'possibility thinki...
2023-10-0808 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (part 4)Welcome to the grand finale of our "MSP Copywriting" series. In this concluding episode, we bring everything full circle by summarising the key lessons from the previous parts and introducing some last-minute gems. Whether it's SEO strategies for your content or the ethics of copywriting in the MSP industry, this episode covers it all. Mike Knight offers his final thoughts and actionable tips that you can implement right away. Don't miss the closing insights that will empower you to make your MSP's copywriting truly exceptional.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-10-0713 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (Part 3)In the third part of "MSP Copywriting", we pull out all the stops to equip Managed Service Providers with the ultimate copywriting toolkit. From mastering the art of persuasive writing to understanding the psychology of your target audience, this episode is a treasure trove of advanced strategies. Make sure to catch the concluding insights that will set your MSP apart in a competitive market.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-10-0612 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (part 2)We're back with the second part of our "MSP Copywriting" series. Building on the foundations laid in Part 1, this episode dives deeper into advanced copywriting techniques tailored for Managed Service Providers. Discover how to leverage storytelling, emotional triggers, and data-driven insights to create copy that not only engages but also drives action. Mike Knight returns to share more nuanced strategies that can take your MSP marketing to the next level. Don't miss the key takeaways at the end that can make a real difference in your campaigns.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-10-0507 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Copywriting (part 1)Welcome to the first instalment of our series on "MSP Copywriting." In this episode, we explore the art and science behind effective copywriting specifically tailored for Managed Service Providers. Learn how the right words can not only capture attention but also convert prospects into loyal clients. Mike Knight, seasoned in both IT and marketing, shares his best practices and tips for crafting compelling content. Stay tuned for valuable insights that will elevate your MSP's marketing game.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-10-0408 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Staff Monitoring For MSPsJoin Mike Knight in this eye-opening episode titled "Staff Monitoring For MSPs," where he delves into the complexities and best practices of monitoring staff. Learn about the ethical considerations, the technology tools available, and how effective monitoring can lead to increased productivity and job satisfaction. Mike wraps up the episode with key takeaways that MSPs can implement to create a balanced and efficient work environment.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-10-0307 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Time Presentation For MSPsTune in to this insightful episode as Mike Knight explores the concept of "Time Presentation" tailored for Managed Service Providers. Learn how effective time management and presentation can make a significant difference in client relationships, project delivery, and overall business success. Mike shares practical tips and tools that MSPs can utilise to optimise their time presentation strategies. Don't miss these valuable insights that can help you elevate your MSP's operational efficiency.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-10-0206 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Porters 5 Forces For MSPsIn this enlightening episode, Mike Knight unpacks the renowned "Porter's 5 Forces" model and its application to Managed Service Providers. Gain a deeper understanding of the competitive forces that shape the MSP landscape, from supplier power to the threat of new entrants. Mike offers a comprehensive guide on how to navigate these forces to build a resilient and profitable MSP business. Don't miss the insights where Mike shares actionable strategies tailored for MSPs.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-10-0106 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !An MSPs Promise To The CustomerIn this episode of "An MSP's Promise To The Customer," we delve deep into the core values and commitments that Managed Service Providers (MSPs) should uphold when serving their clients. From ensuring top-notch cybersecurity measures to providing seamless IT support, we discuss the promises that make an MSP truly reliable. Don't miss the actionable tips at the end that can help both MSPs and customers build a fruitful partnership.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-09-2906 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Don't Make Me ThinkIn this episode titled "Don't Make Me Think," presenter Mike Knight explores the importance of simplicity and user-friendliness in website design for Managed Service Providers. Drawing from principles of UX design, Mike discusses how making things easy for your website visitors can significantly improve engagement and conversion rates. Learn actionable tips on streamlining navigation, improving content readability, and enhancing overall user experience. Don't miss Mike's expert insights that will help you create a website that truly serves your customers.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-09-2808 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !VAKOG Mixed Modality For MSPsIn this intriguing episode, Mike Knight delves into the VAKOG Mixed Modality—a framework focusing on Visual, Auditory, Kinesthetic, Olfactory, and Gustatory senses—and its application in the Managed Service Provider industry. Learn how understanding these sensory modalities can enhance client interactions, improve service delivery, and create a more impactful customer experience. Mike offers practical tips and examples to help MSPs integrate VAKOG into their business strategies. Don't miss these insights that can set your MSP apart in a competitive market.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-09-2708 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !The Ansoff Matrix For MSPsIn this compelling episode, Mike Knight demystifies the Ansoff Matrix and its relevance for Managed Service Providers. Discover how this strategic framework can guide your MSP in exploring new markets, diversifying services, and achieving sustainable growth. Mike breaks down each quadrant of the Ansoff Matrix, providing actionable insights for MSPs looking to expand their horizons. Don't miss the tips that can help you make informed strategic decisions for your MSP business.Mike Knight MBA FCIM Director, MKLINK Ltd
2023-09-2609 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !MSP Lead MagnetsJoin Mike Knight in this insightful episode titled "MSP Lead Magnets," where he uncovers the secrets to creating irresistible lead magnets for Managed Service Providers. Mike delves into the types of content that not only attract attention but also capture valuable leads. From eBooks to webinars, learn how to craft lead magnets that resonate with your target audience and set you apart from the competition. Don't miss Mike's expert tips that will help you optimise your lead generation effortsMike Knight MBA FCIM Director, MKLINK Ltd
2023-09-2512 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Time Presentation For MSPsMSP Time Presentation CompressedMike Knight MBA FCIM Director, MKLINK Ltd
2023-07-2606 minMKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !Looking Over Your Staff's Shoulders?MSP - Staff MonitoringMike Knight MBA FCIM Director, MKLINK Ltd
2023-07-2607 min
MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !What's Your MSP's Promise-To-The-Customer?Mike Knight MBA FCIM Director, MKLINK Ltd
2023-07-2606 min
It's a Numbers GameEP010 - NPS Explainer with Mike Knight & Daniel WellingWelcome to the tenth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling special guest, Mike Knight. We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, tips, and tricks, and dos and don'ts to achieve MSP financial growth. In this episode, we talk with Mike Knight, whose day job is writing content for a private group of...
2022-11-2327 min