Shows
CMO ConfidentialNancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?Nancie discusses her "brand fix" classifications of refine, purposefully manage, and transform, how to get started with data even when money and time are tight, some "Taylor Swift" approaches to brand work, and the difference between mission and brand. Key topics include: how to get the organization in harmony; why "The Big Reveal" is usually the wrong way to go; and her belief that both Sephora and Apple are losing brand steam. Tune in to hear case studies on Georgetown, The Mayo Clinic, and Samsung and a humorous story about a heart attack.You...2025-06-2436 minCMO ConfidentialEugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 2A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air BnB, Uber, AI) take regulatory risk, and how culture drives poor individual choices. Key topics include: when puffery gets murky; why it's dangerous to "convince yourself;" why it doesn't matter "who signed off;" and the "fraud triangle." Listen in to...2025-06-1728 min
CMO ConfidentialEugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 1A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air BnB, Uber, AI) take regulatory risk, and how culture drives poor individual choices. Key topics include: when puffery gets murky; why it's dangerous to "convince yourself;" why it doesn't matter "who signed off;" and the "fraud triangle." Listen in to...2025-06-1029 minCMO ConfidentialDr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the DataA CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses the difference between Data Science and Data Leadership, how many "little, better decisions" aggregate into something meaningful, and why everyone should remember that "data doesn't make decisions." Key topics include: understanding asymmetric risk, how intangibles scuttled a profitable data driven opportunity; why you should never say "because the model says so;" and the need to set error expectations to build trust. Tune in to hear about his research on planning for...2025-05-2035 minCMO ConfidentialEvan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About MarketingA CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi, formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between marketing and HR. Key topics include: his belief that every function should have a dedicated people partner; why "the burden of proof" is often higher for marketers; why he always interviews for "learning agility;" and why "doing the job you are hired for is better for...2025-05-1337 minCMO ConfidentialAndrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the MarketplaceA CMO Confidential Interview with Andrew Medvedev, Dean of the Weatherhead School of Management at @case Western Reserve University, former Managing Director and portfolio manager at Morgan Stanley. Andrew discusses why he left Wall Street for the opportunity to reimagine Weatherhead, why schools should reassess traditional industrial economy approaches to education, and his vision of building a "problem solving institution" which trains students on "how to get things done." Key topics include: the importance of relational skills and the ability to understand context; how his team measures leadership competencies; why nothing beats "reps at life;" and tips for selecting th...2025-05-0634 minCMO ConfidentialJim Lecinski | The Insomnia Cookies Case - The GOST Model Taught at NorthwesternA CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, two time author, and former Google VP. Jim discusses the need to teach both durable and perishable knowledge, the importance of faculty composition, why students should "sample" B-Schools, and how the Northwestern "House Design" keeps it ranked as the #1 marketing school. We go inside the Insomnia Cookies Case which uses GOST (Goals, Objectives, Strategy and Tactics) and 70/20/10 to train students on driving revenue, profit and market share. Tune in to hear why you shouldn't be a "Tumbleweed" and instead strive to "Meet the uni...2025-04-2938 minCMO ConfidentialJohn Rudaizky | Global CBO and CMO, EY | Marketing a Service - The Art of Selling ConfidenceA CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.2025-04-0832 minCMO ConfidentialRishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 2A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about...2025-04-0227 minCMO ConfidentialRishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about...2025-03-2527 minCMO ConfidentialRichard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO StudyA CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses" study of the Fortune 500. Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO title), and the fact that a full "one third" of companies do not have a CMO-like role. Richard shares his observations of marketplace dynamics which include: why more CMO's are moving on to bigger roles than ever before; why he still thinks it is "The...2025-03-1143 minCMO ConfidentialGary Briggs | Marketing Observations and Lessons Learned From the 24' Presidential Election | Part 2Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing...2025-02-2525 minCMO ConfidentialGary Briggs | Marketing Observations and Lessons Learned From the 2024 Presidential ElectionA CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and...2025-02-1826 minCMO ConfidentialGabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential MarketingA CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con....2025-02-1129 minCMO ConfidentialJosh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO ConfidentialA CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshadowing" your company brand. Key discussion topics include; why authenticity is just the starting point; the balance between vulnerability and "wishy-washy" decision making; why rebrands don't work unless they are "accepted by the brand organism;" and why "when in doubt, you shouldn't do the personal...2025-02-0433 minCMO ConfidentialProf Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription ModelA CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan returns for the third time to share research on the food delivery business and how marketers can "bend the growth curve" by implementing a subscription model. He discusses the engineering behind various subscription models and why most marketers should "at least" consider these programs. Key topics include: the difference between "promiscuous" and "heavy" buyers; balancing the "give versus the get," and how AI may drive the implementation of more models. Tune in to hear why charging for membership is a good idea.2025-01-2836 minCMO ConfidentialKip Knight | Putting the Chief in CMO - Being Good at Marketing Isn't Enough | CMO ConfidentialA CMO Confidential Interview with Kip Knight, founder of CMO Coaches, formerly CMO of Taco Bell and H&R Block US President. Kip breaks marketing leadership into "3 Chiefs" - Marketing Leader, Member of the Exec (First) Team, and Company Ambassador and offers tips for how to sequence and think about all three. Key discussion topics include: why running marketing is like being a conductor; how to become a respected member of "The First Team" by remembering "marketing isn't a special function;" how staying "hungry, humble, and smart" allows for continuous learning; and why "you need to go to school...2025-01-2130 minCMO ConfidentialCarilu Dietrich | B2B Marketing - 2024 The Year in Review + The Year Ahead | CMO ConfidentialCMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconomic factors and how AI is "smacking everyone in the face." Key topics include: zero click search; the onset of agentic AI; why in person is increasing in importance; and her belief that CMO's will scrap to meet aggressive growth targets with less budget. Tune in to hear how to use AI to create a...2025-01-1432 minCMO ConfidentialPeter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses OnA CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy.Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true value of the company and explains why it is risky to think "Your company is different." Key topics include: why customer metrics and stock valuations can be temporarily out of synch; why customer metrics eventually win out; how CMO's can...2025-01-0632 minCMO ConfidentialMcKinsey & A.N.A | Marketing - The Battle Between Believers & Non-Believers - Part 2 | ReplayA CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes...2024-12-3122 minCMO ConfidentialMcKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers.A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many...2024-12-2425 minCMO ConfidentialAdam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of...2024-12-1733 minCMO ConfidentialAdam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to...2024-12-0936 minCMO ConfidentialJon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? |A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; the ability of an artificial character to do whatever is required; the AI personalization potential; and the fact that synthetics don't engage in contract negotiations or require reuse fees. Tune in to hear about Lil Miquela, a fictional character with millions of followers, and why...2024-12-0327 minCMO ConfidentialJim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMOA CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.2024-11-2634 minCMO ConfidentialChris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New FrontierA CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will...2024-11-1932 minCMO ConfidentialTom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About ItA CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies default to the "3 yards and a cloud of dust" plays seen in football circa 1960; the power of linking brand, performance marketing and sales functions; and why the B2B Marketing job can be especially challenging. Tune...2024-11-1234 minCMO ConfidentialJason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO ConfidentialA CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward. Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does...2024-11-0535 minCMO ConfidentialJean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO ConfidentialA CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind."2024-10-2933 minCMO ConfidentialJoyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | ZscalerA CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Officers (CISOs). Key topics include: what to do if you have a breach; why marketers are often on the front lines of cyber; and questions she asks during the interview process to better understand the candidate's perspective on where marketing fits in a tech company. Also, tune in...2024-10-2233 minCMO ConfidentialThe Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go HmmmA CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware...2024-10-1535 minCMO ConfidentialScott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO ConfidentialA CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers. Key topics include: how to manage your built in bias for certain marketing components, why Marketing CFO's need to be comfortable with ambiguity and "building a circumstantial case," and why teams shouldn't move levers independently...2024-10-0834 minCMO ConfidentialSeth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO NetworkA CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies." Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes...2024-10-0132 min
Up Your Game with CMO CoachesMike Linton: Up Your Game in Speaking The Language of BusinessSpeak like a CFO and Think like an Investor with CMO Coach, Mike LintonMike Linton is a seasoned marketing executive and host of CMO Confidential. Throughout his career, he has held prominent roles at notable companies. Early on, he worked at Procter & Gamble in brand management and at James River and Progressive Insurance in both marketing and general management. Mike went on to serve as Best Buy’s first-ever CMO, as well as the CMO at Farmers Insurance and eBay. Most recently, he was Ancestry's Chief Revenue Officer. This wealth of experience has given him va...2024-09-2527 minCMO ConfidentialMatt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO ConfidentialA CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!"...2024-09-2429 minCMO ConfidentialMichael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency PerspectiveA CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a...2024-09-1732 minCMO ConfidentialKim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL)A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to think about NIL from the perspective of marketers and athletes. Key topics include: why blue chip CMO's often fail when they move to the start-up world; why you should reframe activism from "right versus wrong" to a "risk lens;" and the difference...2024-09-1036 minCMO ConfidentialDaniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTVA CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid trends as a permanent demand shift; price decreases which backfired; the importance of cohort analysis and churn rates; and the unintended consequences of chasing growth through rowers and treadmills. Tune in to learn why "Valuation is a painkiller" and "Everything can be good, but it comes at...2024-08-2735 min
Sprint-Zero Podcast - Power Platform, AI, Low Code, Consultancy & NeurodiversityDon't mess with Fireworks - Guest: Emma LintonSend us a message!YOU SHOULD ALWAYS FOLLOW SAFE PRACTICES WHEN LIGHTING FIREWORKSDon't be a Jon.Staying safe with fireworks - GOV.UK (www.gov.uk)SummaryIn this conversation, Mike, Jon, and Emma discuss various topics related to their personal experiences and the Power Platform. They share funny stories, talk about their journey into the field, and discuss the essential skills for aspiring Solution Architects. Emma emphasizes problem-solving, project methodology understanding, and strong communication skills as key attributes for success. They also touch on the importance of...2024-08-2236 minCMO ConfidentialKarna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About ItA CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race. Key topics include: how companies become overly focused on acquisition and ignore churn; how the core principles of loyalty apply to both B2B and B2C; and why GAP and United are examples of how not to solve the issue. Tune in...2024-08-2032 minCMO ConfidentialKate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the MarketplaceA CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers are to companies. Key topics include: why diversity of skills on boards is important; why many companies are moving away from pattern matching and playbook hiring; and key questions to ask in the interview process including picking up on "the little things." Listen in to...2024-08-1334 minCMO ConfidentialHow to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO ConfidentialIn a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidential Podcast, we bring together industry leaders Jeff Lowe, Chief Commercial Officer at Smart Technologies, Roula Nassar, Chief Financial Officer at Smart Technologies, and Rob Whitney, VP of Marketing Innovation at Univar Solutions. Key topics include understanding the...2024-08-0636 min
CMO ConfidentialWhat Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO ConfidentialA CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some...2024-07-3031 min
CMO ConfidentialThe CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri HansenThis episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.coA CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue. Key topics include: why people development is more important than ever; why there are so few marketers on boards; how...2024-07-2329 minCMO ConfidentialA Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO ConfidentialA CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his career change from consumer goods to technology. Key topics include: why you probably don't need to train your own generative AI model; tips for selecting AI vendors; and the rise of account based marketing in the B2B space where everyone...2024-07-1639 min
Believe Podcast with Drew MadduxEpisode 3: Mike Linton | Developing Future LeadersIn the latest episode of the Believe Podcast with Drew Maddux, Drew invites Mike Linton, CFO of the Dufresne Spencer Group and The Dufresne Group to share the microphone. Mike’s conversation with Drew takes us on a journey from his childhood, his education and early work experience, into his vision for the future. He’s fired up about the belief that is within these organization and the direction we are heading!2024-07-0924 minCMO ConfidentialAn Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO ConfidentialA CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketplace, how communities are particularly suited to B2B, why you should "never fall in love" with an influencer, and the difference between "rented" versus "owned" demand. Tune in to hear how to avoid the 3 biggest influencer mistakes - hint, patience is a virtue.Welcome...2024-07-0932 min
MediaVillage Podcast NetworkLegends & Leadership - Mike Linton & Jeff CullitonIn this week's episode of Jack Myers' "Legends & Leadership," I hosted an insightful and controversial conversation with Mike Linton, renowned Chief Marketing Officer, and former agency President Jeff Culliton, now host and Executive Producer of the CMO Confidential podcast. Jack Myers' conversation with Mike Linton, and Jeff Culliton provided a wealth of insights into the current state and future direction of the marketing industry. From the evolving role of CMOs and the impact of AI on agencies to the challenges of education and the growing influence of procurement, the discussion highlighted the complex and dynamic nature of modern marketing. Fo...2024-06-2541 minCMO ConfidentialMarketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg SilvermanA CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it. Key topics include: why marketers should meet with analysts and get close to their Investment Relations team; how getting your brand value understood is the best way to increase stock price; and his belief that many CFOs are "indirectly running marketing because...2024-06-2528 minCMO ConfidentialMust Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan KnowlesA CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth. Key topics include: why industry context and financial structures matter; the difference between business and creative impacts; and Jonathan's belief that "Every time CFO's hear creativity they think of...2024-06-1830 minCMO ConfidentialWhat Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO ConfidentialA CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.2024-06-1131 minCMO ConfidentialAn Update From the the B2B Marketing Front Lines | Carilu DietrichCMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to improve efficiency during what she calls a "B2B Tech Recession." Key topics include: her obsession with sales; why "without a data strategy, you can't have an AI strategy;" and how aggressive companies are focused on growth and poaching talent. Tune...2024-06-0429 minCMO ConfidentialWhat Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson...2024-05-1437 minCMO ConfidentialAre Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.00:00 Welcome to CMO Confidential: Inside t...2024-04-3028 min
GlobalEdgeTalkSales Overnight, Brand Over Time: Mike Linton's Marketing PhilosophySend us a textIn this episode of GlobalEdgeTalk, Alex interviews Mike Linton, a renowned CMO with an impressive career spanning over 25 years. Mike shares insights into his experience as a C-level marketing executive at major companies like Best Buy and eBay. He discusses his view of marketing as a combination of immediate sales and long-term brand building, describing it as "sales overnight, brand over time."The conversation then shifts to the rise of fractional CMOs and the benefits they offer to companies. Mike explains how fractional CMOs provide access to specialized skills without the...2024-02-1630 minCMO ConfidentialSally Henderson: What CMO's Talk About Behind Closed Doors - Part 2Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome"Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from across the pond, Sally shares invaluable insights on the executive quest for stability and control, the critical need for space and time for teams to define their presence, and strategies to stay poised when business challenges arise. Delve into discussions on the metaphorical description of the color green for inconsistent expectations, the...2024-02-1337 min
Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyHow the Best Buy CMO Aligned the Company’s KPI’s with Compensation -- Mike Linton // AncestryMarketing is the least homogeneous function in the company. It is a multifunction role that requires experience and practice across functions. If you can write your marketing into the financial story, you have a lot more credibility. But how? Listen to Mike Linton, Former CMO of Ancestry, discussing how the Best Buy CMO aligned the company's KPIs with compensation. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-11-1016 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyThe Consumer / Marketplace Scorecard for CMO’s -- Mike Linton // AncestryMarketing is the most scrutinized job. The company pays attention to every piece of marketing you do, and sadly, consumers do not. How do you show the company from the consumer perspective that your marketing efforts are working? How do you get everyone on the marketing team to see how their diverse functions contribute to the whole that consumers see? Listen to Mike Linton, Former CMO of Ancestry, discussing the consumer scorecard for CMOs to succeed. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy...2023-11-0917 min
CMO ConfidentialAuren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the RevolutionA CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than...2023-10-3130 minCMO ConfidentialTom Goodwin: A Futurist and Innovation Expert Talks About NowismEpisode 28 - A CMO Confidential Interview with Tom Goodwin, author, speaker and former head of Innovation at Publicis, Zenith and Havas. Tom shares his often provocative thoughts on how to rethink technology by focusing in on what it means versus what it is, why brands will matter more than ever, how folks will bungle AI, and why those managing marketing often miss the big picture by focusing on mundane analytics and "refinement within a closed ecosystem." Key topics include how companies get irrationally excited about new tech, the difference between the "religion of the story" and the "religion of optimization," hi...2023-07-2538 minCMO ConfidentialBill Cobb: A Marketing Trained CEO Talks About Business & the CMO PositionA CMO Confidential Interview with Bill Cobb, the CEO of Frontdoor who was previously the President of eBay North America and CEO of H&R Block. Bill shares his thoughts on how to succeed as a CMO, the best and worst marketing management practices of boards and CEOs, how to evaluate potential opportunities and the fact that there's life after getting fired. Key topics include his belief that marketing should be the most integrated function, a marketplace disrupter and "the hub of the wheel," the need to think and work cross functionally, why it's a really tough road if the CEO doesn't...2023-07-1829 minCMO ConfidentialDavid Kenny: An Experienced CEO Talks About Marketing, Measurement & the FutureEpisode 26 - A CMO Confidential Interview with David Kenny, the CEO of Nielsen and former CEO of Digitas and The Weather Company. David takes us through the evolution of measurement and media and shares his thoughts on how to stay on top of a rapidly evolving marketplace. Key topics include talent, thinking about marketing as a "team sport," how to stay relevant when companies spend less time on training and development, his belief that too many people measure the income statement and not the "brand asset," why creativity still matters, and how understanding the value of sports is a building...2023-07-1133 minCMO ConfidentialBrian Vos: An Operations Trained CEO Dishes on How He Views MarketingEpisode 25 - A CMO Confidential Interview with Brian Vos, the former CEO of The Wine Group (TWG) who learned the business while leading the supply chain at E&J Gallo and TWG, two of the largest wine businesses in the world. Brian shares perspective on working in a business with over 10,000 competitors and over 100,000 skus where distribution and point of sale are critical and marketing may or may not matter. We discuss the challenge of measuring impact, tips for marketers managing in a complex operating environment where failures happen a lot, how marketing should take point on innovating, and how...2023-07-0536 min
Accelerate Your Business GrowthDelivering on Brand Promises with Mike LintonOn this episode of Accelerate Your Business Growth, Mike Linton joins our host Diane Helbig to delve into the importance of delivering on brand promises and providing a good customer experience. We discuss how building personal relationships with customers is valuable but not as crucial as meeting customer expectations. We explore the misconception that cheap prices alone can retain customers, highlighting the significance of quality and value. Additionally, we discuss the potential loss of customers due to inconvenient processes and the need to adapt to online ordering and delivery options.We emphasize the value of loyal customers...2023-07-0335 minCMO ConfidentialTyler Bluth: A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your OrganizationEpisode 24 - "A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization"
A CMO Confidential interview with Tyler Bluth, VP of Finance at Ancestry, former brand manager and Marketing CFO. Tyler outlines how the position can reduce friction between marketing and finance and the key elements required for success. Key topics include constructing a marketing scorecard, eliminating the "asymmetry of information," his belief that teams should "adjust the spending, not the measures," and why this position should be internally sourced. Listeners will also hear about what he learned from being a facial care brand...2023-06-2731 min
Leadership, Brand Strategy & Transformation - Minter DialogueThe State of Marketing and Building Revenues and Brands with veteran CMO Mike LintonMinter Dialogue with Mike LintonMike Linton is a veteran Chief Revenue Officer, Chief Marketing Officer, having been part of the senior teams at such big brands as Ancestry, Ebay and Best Buy. He's currently an active Board Member, Consultant, Speaker and Host of the CMO Confidential Podcast (part of the Evergreen Network). In this conversation, we discuss the state of branding today, the place for and importance of purpose, building community, privacy, the potential for AI to impact marketing and sales and much more based on his wide-ranging experience.If you've got comments or...2023-06-2555 min
Destination CMO with Vincent PhamvanMike Linton (Fractional CMO) - the evolving role of the CMO and how to build alignment with a Board of DirectorsJoin us on this episode as we sit down with Mike Linton, a seasoned marketing executive and board member, renowned for his impactful leadership at Best Buy, eBay, and Farmers Insurance. We delve into the evolving role of the CMO, exploring the critical questions to ask during job interviews and the importance of building relationships with key stakeholders. Mike shares his insights on aligning with the Board of Directors, transitioning from CMO to CEO or a board role, and the invaluable lessons he's learned throughout his career. Tune in to gain valuable career development tips for CMOs and uncover...2023-06-2043 minCMO ConfidentialKim Whitler: A Top B-School Professor Shares Research on Brands Taking a Stand on Social and Political IssuesEpisode 23 - A CMO Confidential Interview with Kim Whittler, business professor at the Virginia School of Business and former GM and CMO. Kim joins us for a second time on the red-hot issue of sociopolitical stands and describes why descriptive corporate research ignores consequences and trade-offs and is often wrong versus longer-term broader academic studies. Key topics include understanding the difference between "self interest" and "company interest," simultaneously managing consumer, employee and investor constituencies, preventing dangerous groupthink, fiduciary responsibility, the complexity of truly knowing "the right" thing, the asymmetric risks of picking a side, and CMO's that forget to represent their cu...2023-06-2032 minCMO ConfidentialDave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the MetaverseEpisode 22 - A CMO Confidential Interview with Dave Reibstein, the Wharton Business School Professor and former Chairman of the American Marketing Association. Dave takes us through the evolution of marketing, measurement and what's next. Key topics include why brands should be included on the balance sheet, how measures follow money, why the inability to quantify brands negatively impacts marketers and companies, his belief that business is ahead of academia in understanding new tools and technologies, and why e-games succeeded - but the Metaverse may not be the next big thing. Also, listen in to learn about a completely original way of sleepi...2023-06-1332 minCMO ConfidentialGary Stibel: A Consumer Products Consultant Talks About Marketing - The Good, The Bad & The UglyEpisode 21 - A CMO Confidential Interview with Gary Stibel, the former Wharton econometric modeler, Pringles brand manager, and founder of The New England Consulting Group. Gary outlines his belief that innovation and "the big marketing idea" are in serious decline and what to do about it. Key topics include why short-term thinking is crowding out long-term innovation, his belief that many companies will suffer sales and stock price declines because of this, how he thinks about brands taking socio political stands, the continued rise of private label, and the financial reengineering going on in the marketplace. He also discusses why CMO tur...2023-06-0629 min