Mike Manheimer - Podcast Details

Shows

Marketing Beyond with Alan B. Hart6: Powering commerce from text to checkout: Insights from Mike Manheimer, CCO at Postscript Mike Manheimer is the chief customer officer (CCO) at Postscript—and a soon-to-be first-time father. Postscript is a short message system (SMS) marketing platform powered by AI, designed to help e-commerce brands within the Shopify ecosystem build personalized connections with their customers to drive revenue. Mike entered the SaaS world straight out of college at a startup called WebPT, where he worked his way up to marketing director. After leaving WebPT, Mike held various leadership roles at Gainsight before serving as head of growth marketing at Front. He joined Postscript in 2021 as chief marketing officer and transitioned to his cu...2025-04-0244 min

Equation of ExcellenceThe Customer-Centric Approach: Mike Manheimer's Strategic InsightsSummaryIn this engaging conversation, Rabah and Mike Manheimer discuss various themes surrounding leadership in B2B SaaS, the importance of customer-centric strategies, and the challenges of time management in executive roles. Mike shares insights from his career journey, including his transition from CMO to CCO at Postscript, and emphasizes the significance of curiosity and time on problem as key components of excellence. They also explore market predictions for 2025, the role of product in business success, and the evolving landscape of e-commerce and SMS marketing.Takeaways- Curiosity is essential for personal and...2025-01-1650 min

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionAI-Powered SMS Marketing: How Postscript Is Revolutionizing Customer EngagementWelcome to eCommerce Fastlane. Today, my guest is Mike Manheimer, the Chief Customer Officer of Postscript.In this episode, Mike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. In our conversation we explore:Evolution from basic SMS blasts to sophisticated AI-powered campaignsStrategic implementation of compliant SMS opt-in processesIntegration capabilities with Shopify and other technology partnersPostScript Plus managed services for scaling brandsReal-world success stories from leading DTC brandsWhether you’re a founder, marketer, or ecommerce expert, this episode offers valuable insights to help...2024-12-1145 min

Above The FoldBuilding Real Customer Relationships with Postscript's Mike ManheimerTune in to "The Juice with Jess Cervellon" for an illuminating episode featuring Mike Manheimer, CMO of Postscript. Mike shares his insights on the pivotal role of building genuine customer relationships and the transformational power of SMS marketing.Join Jess and Mike as they engage in a dynamic conversation about creative marketing in both B2B and eCommerce, the significance of understanding consumer behavior, and the indispensable value of customer feedback. Get inspired by Mike's strategies for overcoming marketing challenges and the importance of adopting a stoic mindset for success.Don’t miss this episode pa...2024-07-2543 min

Backchannel17. Is There About to be a Mass Exodus of CMOs?Lots of marketers aspire to be CMO one day. But once they get there, many time they quickly realize it's not what they thought it was going to be. In this episode Mike and Anthony talk about the role of CMO and why a lot of CMOs are choosing to part ways with the role.2024-06-1126 min

Backchannel16. Is Gated Content REALLY The Enemy!?Watch the full video on AudiencePlus: https://audienceplus.com/discover/is-gated-content-really-the-enemy 2024-06-1016 min

Backchannel15. AIs Role in the SaaS Buying ProcessWatch the video on AudiencePlus: https://audienceplus.com/discover/ais-role-in-the-saas-buying-process 2024-06-0634 min

Backchannel14. A CMO's Thoughts on Board Meeting PrepWatch the full video on AudiencePlus: https://audienceplus.com/discover/backchannel 2024-05-3113 min

Backchannel13. Will LinkedIn be the Next Big Gaming PlatformHave you noticed that you now have games popping up in your LinkedIn feed? Mike and Anthony have a little fun weighing in and how LinkedIn should be using the data from gaming activity to enhance the LinkedIn experience.2024-05-1609 min

Backchannel12. Apple Gets Backlash on New CreativeApple just released a new ad spot for the newest iPad showing various items from music, art, and pop culture getting smashed. The response was not what they hoped for causing so much backlash that Apple CEO, Tim Cook has publicly apologized for it. Does this matter? Will it have repercussions for future creative marketing? Anthony and Mike discuss in today's episode of Backchannel.2024-05-1612 min

Backchannel11. What B2B Marketers Can Learn From "Chaos Packaging"The consumer package goods industry is constantly pushing the boundaries in an effort to stand out on the shelves. The latest trend is being dubbed "chaos packaging," but what does it have to do with B2B? Mike and Anthony lay it out in this episode of Backchannel.2024-05-1608 min

Backchannel9. Intercom is Reinventing Themselves (will it work?)Intercom launched a big reinvention of themselves; new website, new messaging, new disruption... There's been a lot of chatter over the good, the bad, and the ugly. We had to weigh in and in this episode, we share our thoughts.2024-04-3013 min

DTC PodcastBonus: Want more incremental revenue? Send more SMS! Postscript's Mike Manheimer shows us the way.Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re thrilled to have Mike Manheimer from Postscript with us. https://postscript.io/ https://postscript.io/sales https://postscript.io/cashback https://postscript.io/onsite Mike brings years of expertise in the SaaS game, focusing on the unique challenges and opportunities in SMS marketing within ecommerce. Today, we’ll explore why SMS might be your most powerful marketing tool yet, and...2024-04-1750 min

Backchannel8. Marketing Conferences, Stress, and Big RisksWe're a week out from Goldenhour and the stress is mounting on the team. Mike and Anthony talk about the big risks we're taking, the stress involved, and what everything else Goldenhour.2024-04-1111 min

Backchannel7. The Eclipse EconomyWatch the video: https://audienceplus.com/discover/the-eclipse-economy The whole country has been enthralled with the eclipse for the past few days. Mike and Anthony talk about the impact on the economy, both from a travel persective and an ecommerce perspective.2024-04-0908 min

Backchannel6: Podcast Sponsorships are Expensive (But are they worth it?)Measuring the value of podcast sponsorships are tough. People rarely use links in descriptions, even if it's there and self reported attribution only goes so far. So how do you know if they're working?2024-04-0411 min

Backchannel5: Conferences: Sponsorships, Side Events, and Jimmy from Love is Blind0:00 - Jimmy (from Love is Blind) 5:54 - Side Events 8:51 - Measuring Event Marketing Success 2024-04-0313 min

Backchannel4: VC-Backed Founders Starting Podcasts, Should Employees Have Personal Brands, What do the Northern Lights Have to do with Marketing?0:00 - What do the Norther Lights have to do with marketing? 2:58 - Should VC-Backed Founders Have Podcasts? 7:15 - Should Employees Have Personal Brands?2024-04-0210 min

Backchannel3: The Anthony Kenneda, Mike Manheimer Origin StoryEvery great super hero (and villain) has an origin story. Backchannel has been 10+ years in the making. And today we're sharing how it all came together.2024-03-2630 min

Backchannel2: Impending TikTok Ban, How To Take Negative Feedback, Jensen Huang on Pain and Suffering00:00 - Intro (We're not #1 yet?) 06:24 - N'Sync reunion and what get's people to come to tech conferences 17:58 - TikTok Ban 33:01 - Jensen Huang's message on pain and suffering 45:43 - How to take negative feedback 2024-03-2056 min

Backchannel1: Totango and Catalyst Merger, Punching Down, Current State of AI on Marketing, Tweet of the Week00:00 - Totango and Catalyst Merger 07:55 - Punching Down 17:05 - Current State of AI on Marketing 31:09 - Tweet of the Week 2024-03-1240 min

The Andrea Barkley ShowEp. 33 - The Happiest & Healthiest Marriage I've Ever SeenAs a private fitness trainer for many years to many couples and families, I've seen a lot of relationship and marriage dynamics. Usually we focus on examples of bad marriage, but let's choose to be inspired by the couples who are getting their marriages RIGHT. Join my guests and personal training clients Mike and Afton Manheimer as they share what makes their marriage fun, happy, & healthy. Hosted by Andrea Barkley Let's connect on Instagram Join The Daily Motivator - Finally, personal training and nutrition coaching via TEXT. Receive a workout and clean eating task each wee...2023-08-0752 min

The Revenue-Driven CMOWhat 4 Marketing Leaders Think About Setting Revenue Goals, Storytelling, & New TacticsToday’s episode is a little special, in that it features four amazing insights from four outstanding CMOs and VPs of Marketing. Allison MacLeod, CMO of Flywire, shares why CMOs need to think like CROs. Juliette Kopecky, CMO of LinkSquares, outlines what marketers can gain from sitting in on sales calls. Scott Neuman, Vice President of Corporate Marketing at Calix, discusses how to empower your employees to share your brand’s story. Finally, Mike Manheimer, CMO and Head of Growth of PostScript, looks into what the future of SMS means for both B2C and B2B marketing. 2023-07-1253 min

The A-List PodcastA-List 6004 - Mike ManheimerThis is the A-List, the podcast that asks the world's top advertising professionals how they got started in the business. In this episode, our host Tom Christmann talks with Mike Manheimer, Chief Marketing Officer at Postscript.io. Mike ditched his pre-law plan to join a software startup where he learned every aspect of marketing before a random meeting on an elevator led to his CMO job at SMS company Postscript. If you want to learn how to craft an SMS campaign like Mr. Beast, this is the episode for you. The A-List is sponsored by Adhouse Advertising School, where we’ve...2023-06-0643 min

The Revenue-Driven CMOSuccessfully Using SMS in B2B Marketing - Mike Manheimer - The Revenue-Driven CMO - Episode # 102While he is crushing the B2C space today, this special guest built his marketing skills over a long and successful tenure in B2B marketing. Mike Manheimer is the CMO and Head of Growth at PostScript, an SMS tool available for e-commerce sellers on Shopify, but he’s here to explain how the same principles can be applied in B2B. Mike unveils the misconceptions holding marketers back from sending SMS, how the proper use of SMS can help you close deals, and why you need consent to have an effective SMS campaign. Takeaways:...2023-05-3154 min

The Mobile Workforce Podcast65. The Impact of 3D Printing in the Construction Industry with Zachary ManheimerAccording to research done by realtor.com the US is short 5.24 million homes, an increase from the 3.84 million in 2019. Builders are just unable to keep up with demand which inturn is drastically increasing home prices and making the American dream harder and harder to achieve. But the situation isn’t hopeless and like most problems facing the world today, technology can be a big part of the solution. To explain how, Mike is joined by Zachary Mannheimer - CEO & Founder at Alquist 3D - a 3D home printer who printed the first inhabited home in the US for Habitat for...2022-02-1134 min