Mike Maynard - Podcast Details

Shows

Marketing B2B Technology The Future of Marketing: AI, Audience Understanding, and Innovative Campaigns – Andrea Rosi – StatSocialAndrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands understand audience interests, media preferences, and influencer relationships to drive more effective marketing strategies. She highlights the importance of an audience-first approach, especially in B2B marketing, where looking beyond job titles to understand people as individuals leads to more authentic and meaningful connections. Andrea also breaks down StatSocial’s marketing mix, spanning paid search, social media, and event marketing, and discusses the ongoing challenge of balancing long-term brand building with short-term lead generation. ...

2025-12-1625 min

Marketing B2B Technology Why B2B Needs Its Own Social Media Platform – Adi Krysler – OktopostOktopost’s VP of Marketing, Adi Krysler, joins the podcast to discuss how the platform is reshaping the way B2B companies approach social media. She explains why Oktopost was built specifically for the needs of B2B marketers—where relationships, attribution, and measurable business impact matter most—and how its social suite unifies publishing, employee advocacy, and social listening in one platform. Adi also shares how Oktopost empowers employees to become authentic brand ambassadors, strengthening trust and expanding reach far beyond traditional corporate channels. She explores the changing landscape of B2B marketing, the increasing overlap with B...

2025-11-2123 min

Software People Stories Bridging Engineering and Marketing with Mike MaynardIn this episode, Shiv is in conversation with Mike Maynard, the Managing Director/CEO of the Napier Group, a PR firm.Mike shares his unconventional career journey from electronics engineering to marketing and recounts his initial interest in mathematics and eventual pivot to electronics engineering, sparked by a school project. Despite enjoying engineering, he realized his strengths lay in explaining technical details rather than executing them, leading him to roles in technical support and eventually to marketing. Mike discusses the lack of planning in hi...

2025-11-1546 min

Marketing B2B Technology Mastering Social Media in B2B – Emily Thompson – CoScheduleEmily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content. She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where creativity and trust are key to engagement and long-term success. Emily also highlights how CoSchedule’s AI-driven workflows help teams streamline planning, automate repetitive tasks, and maintain a consistent publishing cadence across channels—all within a single, easy-to-manage platform. About CoSched...

2025-11-0429 min

Marketing B2B Technology The Role of Video in Engaging Customers – RS Raghavan – AnimakerRS Raghavan, CEO and Co-Founder of Animaker, joins the podcast to share how his passion for visual storytelling inspired a platform that makes video creation as easy as building a PowerPoint. RS explains how Animaker has evolved from a simple editing tool into an AI-powered platform that lets anyone generate videos from text prompts, turning what once took weeks into minutes. He discusses how marketers use video to boost engagement across sales, training, and social media, and why storytelling remains the key to standing out. He also touches on the importance of brand consistency, creativity...

2025-10-2825 min

Marketing B2B Technology The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – BrandiAs people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike Maynard to explore how this change is transforming the way brands build visibility. Leah shares how her background in tech and agency leadership led to the creation of Brandi, a platform that helps companies influence how AI engines like ChatGPT, Gemini, and Claude understand and present their brands. She explains why Generative Engine Optimization (GEO) is emerging as the new SEO, how brands can take control of their visibility...

2025-10-1027 min

Marketing B2B Technology The Power of Gifting in B2B Marketing: Insights from Ben Smith of ReachdeskBen Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a global scale, and why combining physical and digital experiences creates deeper customer connections. Ben also discusses Reachdesk’s marketing strategy, the role of AI in modern marketing, and why personalization, creativity, and genuine relationship building are key to successful outreach. About Ben Meet Ben Smith, a dynamic marketing leader with a passion for...

2025-09-2527 min

Marketing B2B Technology Unlocking Data: How to Simplify Data Integrations – Data Fetcher - Andy ClokeFor many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports that actually make sense, the process often eats up hours that could be better spent on strategy. Andy Cloke, founder of Data Fetcher, joins the podcast to explore how no-code integrations can transform the way marketers work with data. Andy shares how Data Fetcher makes it simple to connect Airtable with your popular platforms, automatically update dashboards, and streamline reporting. He also discusses the growing importance of APIs in marketing, why integrations are becoming...

2025-09-1623 min

That Tech Pod Marking Smarter Marketing Campaigns in a Tech-Driven World with Mike MaynardThis week, Laura and Kevin are joined by Mike Maynard, CEO and Managing Director of Napier, a B2B PR and marketing agency helping tech companies turn awareness into opportunities. Mike started his career as an electronics design engineer before moving into marketing, and that technical background still shapes how he builds and measures campaigns today.We talk about what real success looks like beyond clicks and leads, how Napier decides which industries to focus on, and why some sectors spark more excitement than others. Mike also shares his perspective on AI in marketing, from copyright questions...

2025-09-1628 min

Marketing B2B Technology From Curiosity to Conversion: The Power of Experimentation - Kameleoon – Collin CrowellIn this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation platform. Collin discusses the evolution of Kameleoon as a global player in the MarTech industry, emphasises the importance of data-driven decision-making, and explains how Kameleoon enables teams to easily build and test digital experiences. Collin highlights the challenges B2B companies face in adopting experimentation and the need for curiosity and a willingness to explore new approaches. He also offers advice for aspiring marketers, stressing the importance of understanding their audience and leveraging AI...

2025-08-2830 min

Brands, Beats & Bytes REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike MaynardREMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike MaynardBrand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the...

2025-08-071h 16

Marketing B2B Technology Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization with Mikael DiaWe’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy. Mikael shares how the rise of multi-touch, non-linear customer journeys inspired Funnelytics, and how the platform goes far beyond funnel mapping to uncover what drives results. We explore how marketers are using visualization to align teams, boost performance, and turn complex data into clear, actionable insights. About Funnelytics Funnelytics is a visual funnel analytics platform designed to help marketers track, analyze, and optimize the entire customer journey, wi...

2025-08-0126 min

Marketing B2B Technology The Future of B2B Marketing: Trust, AI & Human Connection – B2B Marketing – Joel HarrisonWe welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how B2B marketing has evolved – impacted by COVID, political tensions, AI, and tariffs. From the lasting power of podcasts to the shifting balance between brand and performance marketing, he explores the rise of human-centric strategies in B2B, the real impact of AI on MarTech, and why trust, influence, and advocacy are emerging as the new pillars of marketing success. About B2B Marketing B2B Marketing is...

2025-07-2327 min

Marketing B2B Technology Unlocking Demand Generation – Alex Alexin – InsightfulAlex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads, and why data, analytics, and operations are at the core of effective strategy. Learn how Insightful uses behavioral insights to refine personas, the evolving role of employee productivity tools, and how aligning sales and marketing on metrics drives better outcomes. Alex also shares a standout campaign that cut the sales cycle by 52% and highlights the value of testing, iteration, and curiosity in modern B2B marketing.

2025-07-1026 min

Marketing B2B Technology Why B2B Needs to Embrace Experimentation – Convert.com – Eddie CasadoEddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B marketing and conversion rate optimization. Eddie highlights how Convert.com is carving out a distinct space in the A/B testing world, emphasizes the challenges B2B marketers face, particularly around internal bureaucracy and slower adoption of testing strategies, and why agility remains a key differentiator. Mike and Eddie discuss the critical role of curiosity in navigating today’s marketing landscape and how Eddie’s diverse background informs his approach.

2025-07-0127 min

Marketing B2B Technology Navigating the Future of Content Management - Mark Wheeler - StoryblokMark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from traditional search to AI search, and how an API-first approach can enhance content visibility in the age of generative AI. He offers valuable advice for marketers, encouraging them to focus on personalization and to be ambitious in their campaigns. He also advised those starting their marketing careers to embrace failure as a learning opportunity and to strive for impactful marketing that resonates with audiences. About Storyblok Storyblok is a headless CMS for...

2025-06-2328 min

Marketing B2B Technology From Data to Decisions - Lars Grønnegaard - DreamdataLars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales. They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though multi-touch attribution can be controversial. Lars explains how Dreamdata addresses the challenge of data overload in B2B marketing by building robust data models that connect various data sources, enabling marketers to analyze campaign effectiveness and make informed decisions. A...

2025-06-1131 min

Marketing B2B Technology Navigating Social Media Chaos - Emeric Ernoult - AgorapulseEmeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B marketers to focus on providing value through educational and entertaining content and offers practical advice for leveraging team members and influencers to enhance social media engagement. About Agorapulse Founded in 2010 by Emeric...

2025-06-0233 min

Marketing B2B Technology The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand MetricsSean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-click attribution. He also shares his thoughts on the challenges B2B marketers face in measuring brand effectiveness and emphasizes the need for consistent messaging. About Brand Metrics Brand Metrics’ is a technology company measuring brand lift at scale. Brand Metric’s unique SaaS...

2025-05-2128 min

Marketing B2B Technology Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2BRiaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing. Mike and Riaz explore the shift in buyer behaviour, the rise of account-based marketing (ABM), and the importance of intent data in driving effective campaigns. Riaz shares insights on common mistakes in ABM strategies and highlights the role of AI in shaping the future of marketing. About Radiate B2B Radiate B2B is a B2B advertising and intent data platform that helps companies reach their prospects at the right...

2025-05-1226 min

Marketing B2B Technology Unlocking ABM Success: How Recotap Empowers Companies on LinkedInGanesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it comes to effectively marketing their products. Learn how Recotap is enhancing ABM by using LinkedIn as a high impact advertising platform and empowering smaller SaaS companies to run personalised campaigns. Ganesh also unpacks key topics such as understanding buyer intent, avoiding common pitfalls in traditional ABM strategies, and creating messaging that resonates with target audiences. About Ganesh Ganesh Chithambalam is a seasoned entrepreneur with over 15 years of experience in the SaaS and marketing technology...

2025-05-0621 min

Marketing B2B Technology Empowering Marketers with AI – Sam Mallikarjunan – agent.aiEmpowering Marketers with AI – Sam Mallikarjunan – agent.ai Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills. Mike and Sam explore what AI agents are, share real-world examples of how marketers can use them for tasks like research and content creation, and discuss how AI is reshaping the future of marketing roles. About agent.ai Agent.ai is the #1 professional marketplace where user...

2025-04-3027 min

The B2B Growth Blueprint Maximize B2B ROI with PR and ABM Tactics With Mike Maynard How PR and Account-Based Marketing Fuel Growth for Tech Companies In the rapidly evolving B2B tech sector, public relations (PR) and Account-Based Marketing (ABM) have become essential strategies for driving growth and creating competitive advantage. One leader in this space is Mike Maynard, the Managing Director and CEO of Napier Group, a PR and marketing agency specializing in the tech industry. With over 20 years of experience, Mike has honed a unique approach that blends technical expertise and marketing know-how to help tech companies accelerate their sales and marketing efforts. In this episode...

2025-04-2629 min

Marketing B2B Technology The Power of Audience Narratives – Francesco D’Orazio – PulsarFrancesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online. He dives into the challenges of navigating the fragmented media landscape and how AI has become a crucial tool for analysing diverse data sources. Francesco also emphasises the importance of understanding narratives and public perception to uncover deeper insights about audience beliefs and behaviours. About Pulsar Pulsar is the world’s lead...

2025-04-1427 min

Marketing B2B Technology Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes IncorporatedIn the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how to effectively market to engineers, strike the right balance between bottom-of-the-funnel tactics and top-of-the-funnel branding, and emphasizes the importance of sales and marketing alignment. About Diodes Incorporated Diodes Incorporated (Nasdaq: DIOD), a Standard and Poor’s SmallCap 600 and Russell 3000 Index company, delivers high-quality semiconductor products to...

2025-04-0331 min

Brands, Beats & Bytes Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike MaynardAlbum 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike MaynardBrand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode!

2025-03-271h 14

Marketing B2B Technology The Evolution of PR – James McCann – EverhazeJames McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their efforts. James and Mike discuss on the role of AI in PR, the importance of building relationships with journalists, and the future of the industry as it adapts to new technologies About Everhaze Everhaze is a PR b...

2025-03-2526 min

Marketing B2B Technology Navigating Programmatic Advertising – David Nelson – Limelight IncMike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career, starting in the insurance industry and transitioning into digital marketing and ad tech. He explains how Limelight operates as a programmatic advertising trading platform, connecting publishers and advertisers. David also highlights the unique challenges marketers face in the programmatic landscape and how Limelight uses context and data to enhance ad performance. About Limelight Inc Founded in London in 2018, Limelight Inc. was created as an answer to the complexity and i...

2025-02-1927 min

Farm To Table Talk Local for Happy Meals – Mike MaynardMcDonald’s operators in Michigan supply their Happy Meal customers and support Michigan farmers by purchasing 14 million pounds of state grown apples annually.There are are over 500 locally-owned McDonald’s restaurants with over 80 Owner/Operators in 90% of Michigan counties. They support Michigan by purchasing 135.9 million pounds of corn, 54.9 million dozen eggs, 22.2 million gallons of milk, 14 million pounds of apples, 5.6 million pounds of butter, 3.4 million pounds of pork, , 3 million pounds of beef, 1.2 million pounds of cheese, and 625,000 pounds of blueberries. Mike Maynard is a 2nd generation owner/operator from southern central Michigan (Coldwater, Battle Creek area) with 12 stores owned between his mom...

2025-01-2723 min

Marketing B2B Technology How to Make B2B Marketing Exciting – Dan Ruby – Nobl9Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation also covers the importance of data-driven marketing, balancing brand building with lead generation, and innovative campaign strategies. About Nobl9 Founded in 2019 by ex-Googlers Marcin Kurc and Brian Singer, Nobl9 is the premiere Service Level Objectives-based platform for driving a reliable...

2025-01-2326 min

Marketing B2B Technology Navigating the Future of Marketing: Insights from a Fractional CMO - Andy CulliganEver wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable insights for businesses aiming to adapt quickly. He also offers his perspectives on the SaaS market, highlighting the importance of speed in marketing and the evolving dynamics shaped by AI and shifting buyer behaviors. About Andy Culligan ...

2025-01-1333 min

Unleashed Mike Maynard: From Control to Growth Through Employee OwnershipMike Maynard is a seasoned B2B PR and marketing expert with a passion for technology and over two decades of leadership at Napier, one of the UK’s leading specialist agencies. Mike’s unique journey from engineering to strategic marketing has shaped his approach to measurable, impactful campaigns and fostering a strong organizational culture. Hear how he transitioned Napier to employee ownership, ensuring its legacy of innovation and commitment endures.In this episode, Wendi and Mike discuss:Career transitions from engineering to sales and marketing rolesCreativity and problem-solving in engineering beyond process work...

2024-12-2447 min

Marketing B2B Technology Building Relationships in Digital PR - Vince Nero - BuzzStreamVince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google updates on SEO strategies, and the shift towards quality-driven digital PR. About BuzzStream BuzzStream is an email outreach tool for PRs and link builders designed to help build and manage relationships with personalized outreach at scale. About Vince Ne...

2024-12-1831 min

Marketing B2B Technology Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreAppMaxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Maxwell shares his thoughts on the evolving marketing landscape and emphasizes the importance of personal connections, as audiences increasingly seek authenticity and transparency from the brands they engage with. About ScoreApp ScoreApp is a lead generation and customer engagement platform that helps businesses create interactive scorecards to capture valuable data, qualify leads, and personalize user experiences. B...

2024-12-1022 min

Marketing B2B Technology The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - SendosoKris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization. Kris highlights Sendoso’s competitive advantages, including enterprise-grade features, data capabilities, and successful campaigns for many brands. He underscores the importance of multi-channel marketing, creative strategies, networking, and long-term brand growth, showcasing how gifting can transform B2B outreach. About Sendoso Sendoso is a direct marketing automation platform th...

2024-11-2823 min

Marketing B2B Technology Build Trust: The Secret to Closing Sales Effectively - Sophie Neate - ABBMike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification. Sophie dives into her career journey and offers a glimpse into the strategies that set ABB apart. She discusses how ABB leverages its strengths across industries to deliver value to a broad audience and how it strategically communicates to different customer segments. A key focus of the conversation is the buyer’s journey, an important framework Sophie uses to guide potential customers from awareness to decision-making. She discusses her approach to integrating the buyer’s journey into campaign planning, striking a bala...

2024-11-2025 min

Marketing B2B Technology Go-To-Market Strategy and Social Media for B2B - Andy Lambert - AdobeAndy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares his insights into the intricacies of navigating acquisitions and shares his thoughts on effective go-to-market strategies. He offers some great ideas on how to leverage social media in the B2B space, along with tactical advice on successful campaigns and practical tips to support your own marketing efforts. About Adobe Adobe is a global leader in digital media and digital marketing solutions with a range of creative apps and services for p...

2024-11-1330 min

Marketing B2B Technology Simplifying SEO: How to Demystify Search Engine Optimization - MozEthan Hays, General Manager at Moz, dives into the world of SEO. He shares his insights on simplifying SEO and the importance of democratising it within organisations, ensuring all stakeholders recognise its value. Ethan compares the dynamics of startups and large enterprises, as well as the cultural differences between East and West Coast marketing landscapes. He also explores the evolving role of the Chief Marketing Officer (CMO) and the need for integrating marketing and sales in today’s business environment. About Moz Moz is a marketing analytics software company that provides too...

2024-10-2341 min

Missing Half Why PR Still Matters in B2B Marketing: Mike Maynard | Ep 34Struggling to differentiate your tech products in the B2B market? Let 50 Marketing help you craft a marketing strategy that highlights what makes your brand stand out. Get in touch today and let’s elevate your message! https://www.50marketing.com/contact/In this episode of the Missing Half podcast, Bill sits down with Mike Maynard, CEO of Napier, to explore the pivotal role of PR in B2B marketing for tech and manufacturing companies. Mike shares insights on the forgotten art of PR, how it complements modern digital channels like SEO and paid search, and why it’s stil...

2024-10-1848 min

Good Revenue News 55 | 🔥 The Dark Side of Crisis PR: When Honesty Actually Saves Your B2B Brand 🛑 with Mike Maynard (Napier Group)Mike Maynard is the CEO of Napier Group, a UK-based PR and marketing firm.In this episode of Good Revenue, host Neeta Bidwai and Mike, discuss:• Mike's unique transition from engineering to marketing and his own experience with M&A.• Lessons from acquiring an agency before the dot-com crash and the importance of client retention.• How client M&A activity has shaped his strategic insights.• The role of clear communication and brand management during an acquisition.• Real-world examples of crisis management and maintaining trust in B2B tech.

2024-10-1536 min

Marketing B2B Technology From Grunt Work to Creativity: Automating Marketing Tasks - Lutra AIJiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra helps streamline workflows by assisting with data prospecting, lead enrichment, and automating repetitive tasks. Jiquan also explores the balance between AI and human creativity in marketing, highlights his vision for making Lutra user-friendly for non-technical users, and encourages listeners to explore its potential for automating their workflows. About Lutra AI Lutra aims to revolutionise automation and allow users to easily create AI-driven workflows. The platform simplifies complex processes, helping automate tasks a...

2024-10-1429 min

Marketing B2B Technology The reality of 3D printing: overhyped or a true game changer? – Forward AMMike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in marketing, Alex shares insights into his career journey, the evolution of 3D printing, and the challenges and opportunities that come with marketing in a niche industry. He discusses whether 3D printing is overhyped, core marketing and applications for Forward AM, and strategies for marketing across different industries. About BASF Forward AM Forward AM provides 3D printing solutions across the entire Additive Manufacturing value chain from consultancy, development a...

2024-10-0228 min

B2B Go-To-Market Leaders Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike MaynardDo you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard, CEO of Napier, a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting with the customer’s needs rather than the product. This customer-centric approach is crucial for developing effective marketing strategies that resonate with the target audience.Actionable Tips:Identify Customer Pain Points: Conduct thorough market research to understand the specific problems your cu...

2024-10-0150 min

Marketing B2B Technology Interview with Cody Schneider - Swell AICody Schneider, co-founder and CEO of Swell AI, shares his journey to founding a company that uses AI for content generation. He discusses the evolution of Swell AI, which transforms audio and video content into other formats such as blog posts and emphasises the importance of using human-generated content when prompting AI to create unique and high-quality outputs. Cody highlights the importance of building a sustainable marketing strategy, the impact of AI on content creation, and the necessity of reaching audiences through multiple channels. He also offers insights into effective marketing tactics, including the use of podcasts...

2024-09-2330 min

Marketing B2B Technology Interview with Suzi McNicholas - Johnson ControlsSuzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology marketing. She talks about how marketing in the industrial sector has changed, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer marketing. About Johnson Controls Johnson Controls transforms the environments where people live, work, learn and play. As a global leader in smart, healthy and sustainable buildings, Johnson Controls’ mission is to reimagine the performance of buildings to serve people, places and the...

2024-09-1021 min

Marketing B2B Technology Interview with Thomas Lewis – Semiconductor Marketing LeaderThomas Lewis, an experienced semiconductor marketing leader, explores the challenges of building integrated marketing campaigns in technical industries and shares his advice on building strong working relationships with engineers. Thomas also explores the industry's current focus on sustainability and the potential pitfalls of greenwashing, what B2B and B2C marketers can learn from each other, and offers his insights on the changing role of CMOs. About Thomas Lewis Thomas Lewis is a seasoned marketing leader with over 28 years working in the semiconductor industry. He has a unique background which has a...

2024-08-2232 min

Versa Business Tips Podcast 🎙️ Episode 35: Mastering B2B Marketing with Mike MaynardWelcome to an insightful episode of the Versa Business Tips Podcast!In Episode 35, we are excited to feature Mike Maynard, CEO and Managing Director of the Napier Group, a $7M PR and marketing agency for B2B technology companies. Mike, a leader in the Forbes Agency Council, brings a unique blend of technical and marketing expertise to help businesses accelerate their marketing funnels and achieve rapid growth.What You’ll Learn:• Account-Based Marketing (ABM): Why every B2B company should adopt ABM to compete against larger enterprises.• B2B PR...

2024-08-1436 min

Marketing B2B Technology Interview with Masha Petrova - NullspaceMasha Petrova, CEO of Nullspace, a simulation software company joins the latest episode of the Marketing B2B Technology podcast to share her journey from aspiring astronaut to engineering expert and marketing leader. She delves into the importance of effective marketing when targeting technical audiences and discusses the challenges of mergers and acquisitions in the engineering software industry. The conversation also explores current engineering tools, the role of AI in accelerating technological advancements, and the need for efficient simulation software. About Nullspace Nullspace is a deep tech software company that develops p...

2024-08-1327 min

Marketing B2B Technology Interview with Xenia Muntean - PlanableXenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to extend its lifetime, ensuring it remains evergreen and continues to engage audiences after its initial release. She also discusses the challenges of achieving executive buy-in, how to navigate internal approval processes, and explores the potential impact of AI on social media marketing teams. About Planable Planable is the content collaboration platform that makes marketing teamwork a breeze. It’s the spot where you can create, plan, review, approve, and ana...

2024-07-2222 min

Marketing B2B Technology Interview with Andrus Purde - OutfunnelAndrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively. About Outfunnel Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep customer data in sync across the MarTech stack, and record all marketing engagement in the CRM. About Andrus Purde Andrus Purde is Co-Founder, CEO and ‘recovering marketer’ at Outfunnel. Andrus founded the integration platform in 2017 following a career...

2024-07-1022 min

BCF ORG Podcast - The Business of Business #98 - Marketing Plus with Mike MaynardSend us a textEpisode 98 discusses Marketing Plus with Mike Maynard. Take that 1st Step, Mike brings his hands-on marketing experience and actionable insights to you.Episode Benefits: You will hear how to improve your Marketing. Hear some principles that can make your marketing exceptional. This Podcast series is targeted to Business Owners and C-Suite Executives. It reflects my 34 years as a Business Owner and subsequent years as a Business Mentor and Consultant. It focuses on the various subjects and topics to help you run a successful profitable business. They are approxi...

2024-07-0211 min

Marketing B2B Technology Interview with Mark Donnigan – Virtual CMOIn this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers. Mark also shares his advice on marketing tactics, highlights the value of focusing on go-to-market strategy, and talks about the importance of getting into the field to understand customers. About Mark Donnigan Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and g...

2024-06-2527 min

Expert To Authority With Simone Vincenzi Episode #468 Steps to Delivering Killer B2B PR Campaign with Mike MaynardWelcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. We have created the Webinar Conversion Kit where you will get access to: The High-Converting Webinar Framework BONUS #1: High-Converting Webinar Slide Template BONUS #2: Pitch and Follow Up Templates BONUS #3: High Converting Webinars Case Studies BONUS #4: O...

2024-06-2033 min

Marketing B2B Technology Interview with Molly Bruckman - MutinyMolly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively leverage personalisation to enhance engagement and drive results. She also explains the potential pitfalls of over-personalisation and how it can negatively impact marketing efforts. About Mutiny Most Marketing teams can’t play a meaningful role in breaking through to target accounts because the 1:1 marketing strategies that work don’t scale, and what scales doesn’t work. Mutiny helps B2B companies generate pipeline and revenue from their target accounts through AI-powered personalised experie...

2024-06-1128 min

Marketing B2B Technology Interview with Lisa Rees - AvnetLisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. Lisa discusses the importance of understanding the customer journey, why having a non-technical background can be an advantage, and emphasises the value of measuring success based on metrics such as the customer lifecycle rather than just lead generation. About Avnet Silica Avnet Silica, a division of Avnet, is a European semiconductor distributor and specialist that supports projects from idea to concept to production. Avnet Silica acts as the connection between custom...

2024-05-2223 min

Marketing B2B Technology Interview with Georgios Grigoriadis - BaresquareGeorgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and the development of Baresquare. He shares how the tool leverages AI-powered insights for marketing analytics, the challenges and opportunities in B2B marketing, and the potential of AI to empower individuals in marketing rather than replace them. About Baresquare Baresquare redefines data analytics by transitioning from traditional dashboards to proactive, AI-powered insights delivered directly to the right person at the right time. Baresquare pioneers a new approach where manual dashboard analysis and h...

2024-05-0933 min

Marketing B2B Technology Interview with Stefan Debois - PointerproStefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation. About Pointerpro Pointerpro is an all-in-one assessment software platform where users can create online questionnaires and surveys that auto-generate personalised advice and reports into PDF. About Stefan Stefan Debois has a background in engineering and has over 15 ye...

2024-04-2326 min

Marketing B2B Technology Interview with Emir Zecovic - CMOEmir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to understand what influences the buying journey, and why working within start-ups may offer new marketers greater career opportunities. About TextGrid, 12min and OpenGraph TextGrid offers communication APIs for SMS, MMS, voice and email. With cloud communications, businesses ar...

2024-04-1027 min

Marketing B2B Technology Interview with Sean Campbell - Cascade InsightsSean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative data, and talks about the challenges of getting research responses within the B2B industry. About Cascade Insights Cascade Insights empowers B2B technology companies with customized market research and marketing services. For over a decade, we’ve served Fortune 500 enterprises like Microsoft, Adobe, IBM, Dell Technologies, AWS, and Google as well as...

2024-03-2727 min

Marketing B2B Technology Interview with Darren Mitchell - Sales LeaderHow can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together to provide true value to prospects throughout the buyer journey. Darren shares the career journey that led him to become a sales leader, he explains what sales enablement means and shares his thoughts on why current team structures may negatively impact buyer experience. About Darren Darren Mitchell is an expert in sales with a successful career i...

2024-03-1526 min

Marketing B2B Technology Interview with Inge Boubez - MozInge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although the fundamentals of SEO haven't changed, the rise in AI may have an impact in the industry and offers some thoughts on how marketers can address the potential challenges. She discusses both the Moz and STAT Search Analytics platforms, their functionality and how marketers can get the most out of the platforms. About STAT Search Analytics Inge focusses on STAT Search Analytics, a product by Moz. STAT is a S...

2024-02-2226 min

Marketing B2B Technology Interview with Rob May - BrandGuardStaying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May, founder of BrandGuard, explains how solving user challenges transformed his platform from what was initially an advertising platform into an entirely different product that uses AI to identify branding issues. He shares his career journey, how the rise in generative AI drew him back into the start-up space, how different AI models work, and the impact he believes AI will have over the next five years. About BrandGuard

2024-02-0524 min

Marketing B2B Technology Interview with Sara Madison - OutbrainSara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers her thoughts on whether LinkedIn is a good use of a B2B advertising budget. She also discusses her passion for product marketing and how her experience in both large enterprises and start-ups has influenced her career. About Outbrain Outbrain is a leading technology platform that drives business results by engaging p...

2024-01-2527 min

Marketing B2B Technology Interview with Avetis Ghazaryan - Growth HunterAvetis Ghazaryan, Founder of Growth Hunter, a community for SaaS professionals, shares how momentum marketing can enable marketers to overcome marketing challenges and increase pipeline growth. Avetis explains what momentum marketing is, shares some strategies on how to stand out, and offers some advice on how to maximise impact. About Growth Hunter Growth Hunter is a resource for SaaS professionals to learn, share knowledge and find inspiration for high-demand impact and momentum marketing. About Avetis Avetis Ghazaryan is the founder of Growth Hunter with over a...

2024-01-1923 min

Marketing B2B Technology Interview with Christopher Rack - MRPChris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate B2B businesses' demand generation activities. Chris explains the benefits of aggregating different intent signal sources and why this can work better across different industries and services. He shares why direct mailers may be the best strategy when targeting C-level personas and why sales remain a vital ingredient in the sales/marketing mix. About MRP MRP is a demand generation platform connecting assumptive and deterministic engagement signals to help brands ide...

2024-01-0523 min

Marketing B2B Technology Interview with Nathan Schlaffer - MarketMate AINathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers to connect with their buyer personas. Nathan delves into Marketmate’s unique features, and how users can create buyer personas on the platform, which enable them to refine messaging and use generative AI which is tailored directly for the persona. He also shares practical advice on how to use AI to enhance marketing strategy and execution. Listen to the podcast now via the links below: About MarketMate AI Ma...

2023-12-1927 min

Product Agility Make Product Play Nice with Agile (With Mike Moran)Send us a textMike Moran, Director of Product at The Floow and seasoned product leader, brings his second round of insights on integrating product management into Agile workflows. With his rich experience across various industries, Mike shares the significance of fostering a collaborative environment that propels products from conceptualisation to successful market adoption.Prepare to explore the synergy between Agile methodologies and product innovation in this revealing conversation with Mike Moran 🚀Mike on LinkedIn - [https://www.linkedin.com/in/mike-moran-4a05251/]In this insightful episode, Mike Moran returns to con...

2023-12-0742 min

TheInquisitor Podcast with Marcus Cauchi Mike Maynard: Challenging the Status Quo: Reimagining Marketing Strategies for Business GrowthIn this captivating episode of TheInquisitor Podcast Interview, join host Marcus Cauchi as he sits down with renowned marketing expert Mike Maynard to delve into the world of B2B marketing. Uncovering the blind spots and debunking common misconceptions, they explore the true essence of effective marketing strategies. Get ready to shift your perspective and rethink what's possible in the realm of business growth. In this thought-provoking conversation, Mike Maynard and Marcus Cauchi tackle five meaty points of interest. They discuss the importance of focusing on outcomes rather than the amount of hard work put into a...

2023-12-0646 min

Marketing B2B Technology Interview with Asaf Darash - Regpack and Kirsty Dawe - Webeo.Asaf Darash, CEO of Regpack, and Kirsty Dawe, CEO of B2B website personalisation software Webeo, join Mike to discuss their collaborative project and how Webeo's software enables Regpack to increase website conversion rates and enhance the customer experience. A great success story, the project demonstrates the impact personalisation can have on lead quality and Asaf and Kirsty share their advice on undertaking similar projects. About Regpack Regpack is an online registration, payment, and user management system that enables organisations to register applicants quickly and effectively. About We...

2023-12-0131 min

Product Agility From Sales Led to Product Focused (With Mike Moran)Send us a textMike Moran, an esteemed leader in product management, shares his insights into transitioning from a sales-led to a product-focused organisation. As Director of Product at The Floow, Mike leverages his extensive expertise in mobile, web, and data products to steer companies towards embracing a culture that prioritises product innovation.Get ready to delve into Mike's journey of fostering a product-focused culture and the nuances of driving growth and user engagement at The Floow 🚀Mike on LinkedIn - [https://www.linkedin.com/in/mike-moran-4a05251/]In this week's epi...

2023-11-3040 min

Marketing B2B Technology Interview with Joe Zappa - Sharp Pen MediaJoe Zappa, CEO and Founder of Sharp Pen Media, is an expert in the marketing technology space and joined Mike to discuss how marketers can maximise the impact of their marketing efforts. Joe shares his insights into why constancy is important for long-term success, why marketers should dig deeper when developing personas and why he believes the AI generative phenomenon has been overblown. About Sharp Pen Media Sharp Pen Media specialises in content and PR for B2B companies in the AdTech and MarTech space, including enterprises, start-ups, and marketing agencies.

2023-11-2128 min

Marketing B2B Technology Interview with Mariam Lochoshvili - Sensata TechnologiesMariam Lochoshvili, Global Marketing Communications Manager at Sensata Technologies, joins Mike Maynard for the next episode of our leading B2B marketing professionals series. Mariam shares how following job opportunities around Europe led her to her role at Sensata, explains the importance of localising campaigns for maximum success, and shares her thoughts on why maintaining a strong company tone of voice might offer an advantage as AI increasingly saturates content across the industry. About Sensata Sensata is a global industrial technology company striving to create a cleaner, more efficient, electrified and c...

2023-11-1330 min

B2B Digital Marketer 481 Mike Maynard - The Intersection of Engineering and Marketing in the Digital AgeIn this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. Mike Maynard explores the importance of both quantitative and qualitative data in understanding customer behavior and driving decision-making. They emphasize the need for marketers to embrace data-driven strategies rather than relying solely on creative instincts. Maynard highlights the shift in B2B marketing strategy, urging marketers to move away from a narrow focus on target audiences and instead consider the wider decision-making unit or buying committee. He emphasizes that customers are not just looking for products, but...

2023-11-0949 min

Marketing B2B Technology Interview with Matt Swalley - OmnekyMatt Swalley, Co-Founder and Chief Business Officer at Omneky, an AI-powered ad platform, sat down with Mike to discuss the possibilities of AI in advertising and how businesses can maximise the benefits of AI-generated content in their campaigns. He also shares why testing is integral to campaign success and why human input is essential when working with AI-generated content. About Omneky Omneky is an AI-powered platform that uses state-of-the-art deep learning to create and personalise creative content across customer touchpoints. Machine learning algorithms analyse designs and messaging and these insights are us...

2023-10-3129 min

Marketing B2B Technology Interview with Jodi Cerretani - RollWorksJodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to maximise their marketing efforts and how RollWorks can support this process. Jodi shares why it is more important than ever to focus on intent and how this can set you up for success. She also offers the best advice she has been given and provides her own advice for new marketers starting their careers. About RollWorks RollWorks is an account-based marketing platform for B2B marketing and sales. Through p...

2023-09-2629 min

Marketing B2B Technology Interview with Mario Blandini - iXsystemsIn the latest interview of our leading B2B marketing professionals’ series, Mario Blandini, VP of Marketing at iXsystems, an open-source software storage company, sat down with Mike to discuss his career, how he came to work in the data storage industry and his top marketing tips. Mario discusses how open-source companies work and the benefits this can result in for both the customers and the business. He shares the campaigns he is most proud of and some advice on how companies can attract young marketing talent. About iXsystems iX is an O...

2023-09-1234 min

Marketing B2B Technology Interview with Jim Kraus - Buyer Persona InstitutePersonas based on buying data and research can have a huge impact on both marketing and sales, allowing informed decisions to be made based on the needs of customers. Jim Kraus, President of the Buyer Persona Institute, shares why building personas based on buying decisions and understanding the needs of prospective buyers is so important. He discusses some of the things to consider when building personas and some tips on how to get started. About Buyer Persona Institute Buyer Persona Institute offers B2B companies’ insight into what their prospective customers need...

2023-08-2927 min

Marketing B2B Technology Crossover Episode - Can AI Really Support Content Generation?Everywhere you look, everything is about AI. But how can AI actually support content generation? In this special episode of the podcast, Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat about how email signatures can be leveraged by marketers, what to consider when writing subject lines and how companies can grow their subscriber database. Check out this crossover episode with Napier’s sister podcast, The Marketing Automation Moment, sharing the latest news, views and tips from the world of marketing automation. Time Stamps

2023-08-1521 min

Marketing B2B Technology Interview with Bugra Gunduz - HockeyStackAccurate attribution is difficult, particularly in B2B tech, but it can be crucial in understanding the customer journey and what marketing activities drive revenue. Buğra Gündüz, CEO of HockeyStack, an analytics and attribution platform for B2B businesses, breaks down how marketers can leverage their platforms to understand marketing data and the benefits of using specialist platforms. He also shares his experience in growing his start-up business and the marketing activities helping to drive early-stage growth. About HockeyStack HockeyStack is a San Francisco-based analytics and attr...

2023-07-3126 min

Marketing B2B Technology Interview with Sharekh Shaikh at CleverXMarket research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data. Sharekh Shaikh, founder of CleverX, discusses how his platform aims to provide market research teams with complete control of the quality and reliability of their research with access to top-level business professionals. About CleverX CleverX is an audience discovery platform for market and product research teams, connecting researchers with >20K senior professionals ranging from the world’s leading companies like Apple, McKinsey, NASA to founders of exciting startups. ...

2023-07-1025 min

The Business That Story Built 60: Target the Right Prospects with Mike MaynardTarget the Right Prospects with Mike Maynard PR Series Today’s guest is Mike Maynard, managing director and CEO of The Napier Group, a U.K.-based PR and Marketing agency for B2B technology companies. “A sequence of happy accidents” is how he describes his path to his role now. He started off studying engineering in college. After seeking more enjoyment, he ran a technical support team and later went into marketing at the same company. In 2001, during the market crash, he bought an agency, Napier. To prevent it shrinking and dying out, h...

2023-06-2033 min

The Mayn Idea Podcast #89: Mike Piekarski, DPT - Common Jiu Jitsu Injuries, Rehab Tactics, Mobility, Stability, Strength, and Neck CareMike Piekarski is a Physical Therapist, Orthopedic Clinical Specialist, Jiu Jitsu black belt, and former MMA Fighter. SHOW SPONSORS: Please support this podcast by checking out our sponsors: 🥦 Athletic Greens: ⁠⁠⁠⁠⁠⁠https://athleticgreens.com/abe⁠⁠⁠⁠⁠⁠ Free 1yr Supply Vitamin D + Travel Packs 💪 BUBS Naturals: ⁠⁠⁠⁠⁠⁠https://www.bubsnaturals.com/?discount=abemaynard⁠⁠⁠⁠⁠⁠ 20% off order 👟 Vivo Barefoot: ⁠⁠⁠⁠⁠⁠https://www.vivobarefoot.com⁠⁠⁠⁠⁠⁠ 10% off w/code "MIP10" EPISODE LINKS: Mike's Instagram: https://tinyurl.com/3d24563z Work With Mike: https://tinyurl.com/2jscyjy8 Mike's PT Course "Treating the Jiu Jitsu Athlete" PODCAST I...

2023-06-131h 35

Sticky Note Marketing with Mary Czarnecki Sticky Note Marketing Guest - Mike MaynardLearn the marketing secrets of the biggest business-to-business companies and learn how to implement them in your business on this week’s episode with our Special Guest Expert, Mike Maynard!Mike is the CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner.✨Stay tuned this Thur...

2023-05-1221 min

Marketing B2B Technology Interview with Haralds Gabrans Zukovs at CredolabHaralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams can create campaigns optimised towards personality traits. He also describes how the additional insight can enhance marketing personas. Haralds and Mike also discuss machine learning and AI, their impacts, benefits, and limitations.

2023-05-1121 min

Marketing B2B Technology Interview with Mike Roberts – SpyFuMike Roberts, is Founder and CEO of SpyFu, a search analytics tool offering competitor keyword research tools. Mike discusses how the tool leverages search data in real time, providing users with the data to build informed and successful campaigns for both paid search and SEO. He also shares how the tool provides insights on multi-lingual campaigns, and how users should view competitor data to successfully influence future marketing campaigns.

2022-09-2319 min

Leadovation Mike Maynard: How Can I Know If My Marketing Campaign Will Work?Mike is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner. In this episode, Dean Newlund and Mike Maynard discuss:Why marketing is becoming more important The difference between sales and marketing Bridging the gaps between different departments Marketing to your ideal customer

2022-08-3039 min

Manufacturing Tomorrow Mike Maynard, Napier GroupMike Maynard is managing director and CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. For 14 years, Mike and his team have helped mid-sized B2B manufacturers identify, attract, engage and drive sales opportunities with customers. Mike has directed major PR and marketing programs for a wide range of global… Continue reading Mike Maynard, Napier Group

2022-08-2229 min

Beyond the Uniform BTU #424 - Growing a Business through Acquisitions (Mike Maynard @ Napier)Why Listen: Normally on the show, I interview military veterans about what they're doing post-service. Today's guest, Mike, has a unique career transition story that I haven't heard before and thought would benefit our audience. We talked about Mike's career transition of going from someone on the tech side to someone on the marketing side as an owner and operator, but also the process of acquiring other businesses. About Mike: Mike Maynard is the Managing Director of the Napier Group, a 7 million PR and marketing agency for B2B technology companies. He was a...

2022-01-3121 min

The Mayn Idea Podcast Episode 003: Mike KarpenkoToday I have the pleasure of speaking with Mike Karpenko Mike has spent over 20 years in the fitness industry where he help pioneer some of the most successful direct to consumer fitness DVD's including Tapout XT, and P90X. Mike has been a fitness personality on Dr. Oz and currently consults with fitness brands helping them with their deliverables. Mike also created Fit Identity where he helps individuals improve their life through the pillars of food, mindset, and movement. Mike has a special story that lead him to the fitness industry which is where today's po...

2021-11-041h 54

MMA History Podcast GRAY MAYNARD - UFC Career DEEPDIVESend us a textGray Maynard joins the LytesOut team for a look back at his standout fighting career.0:00Intro 2:45 Gray Maynard Beginnings4:40 Rashad Evans 5:35 Working with BJ Penn 6:55 Shawn Tompkins 7:36 Fighting Evan Dunham 10:12 Joshua Powell - Pro Debut 11:50 WEF Brent Weedman 14:50 Jamie Lavine WEF 16:08 Almost Fighting Aoki18:00 St Edwards Wrestling 22:05 The Ultimate Fighter 23:35 Wayne Weems TUF28:28 Gabe Rudiger TUF 33:20 Brandon Melendez TUF 33:57 Nate Diaz TUF 3...

2021-09-202h 38

Big Picture Business Podcast Mistakes Create Success Featuring Mike MaynardJoin us as we chat with aspiring actor turned electronics engineer turned entrepreneur and business owner, Mike Maynard! Mike is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner.In this episode we uncover some well kept secrets of a what it m...

2021-08-1035 min

Helping Organisations Thrive with Julian Roberts #44 Mike Maynard | Why developing young people in the organisation is good for businessToday I am interviewing Mike Maynard who is the MD of Napier Partnership Ltd. Mike shares his passion for recruiting and developing young people in his organisation, whether they are graduates or on an apprenticeship scheme. He likes the idea that they bring differing perspectives which challenge the norms, they develop fast and create a lot of high energy. Mike also shares the challenge of not assuming that they know it all along with making sure you communicate clearly in an open way, ensuring they have an opportunity to share their concerns and misunderstandings. He a...

2021-06-1533 min

Future-Proof Selling B2B Sales and Marketing Trends in 2021 with Mike MaynardMike Maynard is a long term marketing expert of over 20years based in the UK. Mike is the MD of the Napier Agency - who are a $7million marketing and PR company focused on helping B2B tech companies. Mike is a self-confessed geek who loves talking about technology. He believes that combining measurement, accountability and innovation with a passion for communicating, ensures Napier delivers great campaigns and tangible return on investment. Mike began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA, developing products from complex radar systems...

2021-03-1640 min

Shock Your Potential Beware of Numbers - Mike MaynardCan systems truly provide more room for creativity? Our guest today truly believes that, and not just because he began his career as an electronics design engineer. Mike Maynard is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. Napier’s unique approach to campaign strategy designs-in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics, whether clients need to increase awareness, generate leads or engage contacts to create opportunities. ...

2021-03-0437 min

Moonshots Podcast: Superstar mindsets and success habits Kyle Maynard: No ExcusesIn Episode 110: We look at No Excuses, the inspiring story of Kyle Maynard's battle against the odds. Born without arms or legs below his elbows and knees. But that didn’t stop Kyle Maynard from becoming a champion, on the wrestling mat and in his life. No Excuses is his inspirational autobiography that shows how a positive can-do attitude gives someone we might see as disadvantaged the advantage over life. Thanks to our monthly supporters Mike Edwin Deitch Jamie Dorward Emily Rose Banks Malcolm Magee Natalie Ryan N. Marco-Ken Möller 孤鸿月影 Fabian Jasper Verkaart Andy Pilara ola Austin Hammatt Z...

2021-01-1759 min

Business Built Freedom 174|Tips To Reach Your Target Audience With Mike MaynardTips To Reach Your Target Audience With Mike Maynard Breaking through the virtual barrier to improve your business You might be thinking now that a lot of us are working from home, how do we reach the right audience? Before COVID-19 you could meet people by doing lunch meetings and networking things where you might be able to find the right person interested in your product or service. We've got Mike Maynard here from NapierB2B, and he's going to go through some solutions and how you can find the right audience. So Mike, how...

2020-12-2029 min

Tomcat Tales Big Mike Johnson was a bulldozing running back for the Ashland Tomcats from 1986-88.When Mike Johnson graduated in 1989 after three years as a starter with the Tomcats he was the leading rusher in school history. That record has since been broken but Johnson has not been forgotten. Listen as he shares about his career, including the famed 1988 loss to Covington Catholic in the Class AAA semifinals. --- Support this podcast: https://podcasters.spotify.com/pod/show/mark-maynard/support

2020-12-1857 min