Mike Sullivan & Michael Tuggle

Shows

Chasing The InsightsMike Sullivan on Surprising Advantages to Being the UnderdogIn this episode of Chasing the Insights, I talk to brand specialist and champion of the underdog Mike Sullivan. Mike talks to us about how challenger brands are able to employ notable competitive advantages as underdogs. Mike Sullivan is President and CEO of LOOMIS, the country’s leading challenger brand advertising agency. For more than 30 years, he’s helped some of the country’s most successful companies build their brands. Michael Tuggle is an award-winning creative director and writer with more than 25 years in the ad world building brands and growing companies. Their book is...2023-11-0932 min

A New DirectionTaking an Underdog Challenger Brand to Greater SuccessTaking an Underdog "Challenger Brand" to Greater Success Everyone loves the underdog. We want to see the team who seemingly have no chance against the giants win. The same is true for business. Perhaps you are a business that is not the industry leader, referred to a "challenger brand". Do you still have a chance? The answer is absolutely! Who are "challenger brands"? They don't have the budget. Challenger brands know that they are not number 1, but know where they stand in the market. Challenger brands know that to be successful they need to create disruption. Challenger brands are resilient and...2023-04-1959 min

Leveraging Thought LeadershipStrengthening a Brand with a Book | Michael Tuggle | 482If you had nearly 30 years of experience building brands like American Airlines and Pepsi, wouldn't you want to share all the great insights you'd developed? Our guest today is Michael Tuggle, the President of Tuggle Creative Inc, Chief Creative Officer of Something Else Strategies, and co-author of The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First. After having worked with Mike Sullivan (President and CEO of LOOMIS), bringing a strategic advantage to challenger brands for over 10 years, Michael knew that it was time to share his insights with others. Michael discusses what...2023-04-0617 min

Business Confidential Now with Hanna Hasl-KelchnerSecrets to Underdog Brand Success with Mike SullivanHaving an underdog brand can sound like a tough position in a dog-eat-dog world.But Mike Sullivan says that if you know what you’re doing, being an underdog brand has some unique advantages that let you fly under the radar and then crack open the markets the big dogs play in. What You’ll Discover About an Underdog Brand:* How an underdog brand uniquely positions itself to challenge market leaders,* The 3 factors that successfully fuel an underdog brand* Why focus is an underdog brand friend* The under...2023-03-3021 min

The Entrepreneurial YouBuilding Strong Challenger BrandsExploring the Power of Challenger Brands The Entrepreneurial You podcast discusses the concept of a 'challenger brand' with Mike Sullivan, the president and CEO of Loomis, the US leading challenger brand advertising company. Sullivan defines a challenger brand as any brand that is not the market leader and outlines the three states of a challenger brand: state of the market, state of mind, and state of readiness. He then discusses the importance of humility and focus when it comes to competing in the market, and the importance of talking to customers to identify positioning in the market.2023-03-1438 min

The Bizgnus PodcastWatch out! Here comes the underdog!• How underdogs become champions • “I’ve passed on a lot of business (TRT is 21:13 ) An an 18-point underdog, the 1969 New York Jets went on to win the Super Bowl that year. The so-called Hitless Wonders, with the worst batting average in the American League, the underdog Chicago White Sox went on to win the 1906 World Series. In politics, an underdog from a small state, Joe Biden went on to win the Democratic nomination and then the presidential race in 2020. There’s a lot to be said for being the underdog. Mike Sulliv...2023-02-0821 min

The Voice Of The UnderdogEpisode 8: The Best of 2021We’re looking back at some of our favorite moments from the Voice of the Underdog in 2021. This year, we talked with authors, bankers, marketers and entrepreneurs – all outstanding leaders and not surprisingly, all advocates of building and curating extraordinary cultures. In this episode, those leaders share their stories, their insights, some surprising revelations... Read more »2021-12-0600 min

The Voice Of The UnderdogEpisode 7: That’s EncouragingAt work, at home, and in every area of our lives, we all need encouragement. But as much as we love getting encouragement, we’re not always so great at giving it. In this episode, Mike and Michael visit with “Chief Encouragement Officer” James Brown whose Encourage X platform and website are transforming the way we... Read more »2021-11-1600 min

The Voice Of The UnderdogEpisode 7: That's EncouragingAt work, at home, and in every area of our lives, we all need encouragement. But as much as we love getting encouragement, we're not always so great at giving it. In this episode, Mike and Michael visit with "Chief Encouragement Officer" James Brown whose Encourage X platform and website are transforming the way we think about and encourage our colleagues, family and friends.2021-11-161h 02

The Voice Of The UnderdogEpisode 6: Yes, Culture MattersIn the midst of the country’s largest hiring challenge ever, no one has the pulse of what companies and candidates are looking for better than those in professional staffing. In this episode, Robert Half’s Elizabeth Bailey tells Mike and Michael about the new role culture is playing in the hiring process, how companies should handle... Read more »2021-10-1800 min

The Voice Of The UnderdogEpisode 6: Yes, Culture MattersIn the midst of the country's largest hiring challenge ever, no one has the pulse of what companies and candidates are looking for better than those in professional staffing. In this episode, Robert Half's Elizabeth Bailey tells Mike and Michael about the new role culture is playing in the hiring process, how companies should handle requests for more benefits, more money and more flexibility and how "work from home" has literally made the job market global.2021-10-181h 01

Rise Leaders Radio#45: 7 Elements of a Winning Culture: Foosball isn‘t one of them“There’s 10.1 million positions open [in the post-COVID workforce], there is this great resignation, a great reconsideration: What am I doing? Do I feel attached to my company? Do I feel like I have purpose?” – Mike Sullivan, CEO of the LOOMIS AgencyThe 7 Elements of Great Culture The pandemic changed the landscape of the working world as we know it. Team members’ priorities have shifted into focus, and in much of the workforce, there has been a mass exodus as they search for companies that align with their purpose or values.One element that can p...2021-09-2827 min

The Voice Of The UnderdogEpisode 5: Best Place To WorkUnless you work in collegiate directories, you’ve probably never heard of Publishing Concepts. But for challenger brands looking to build strong companies by leveraging great culture, there’s no greater role model. PCI has been named The Best Place To Work in Arkansas, Virginia and the Best Place To Work in Texas TWICE! In this episode,... Read more »2021-09-1300 min

The Voice Of The UnderdogEpisode 5: Best Place To WorkUnless you work in collegiate directories, you've probably never heard of Publishing Concepts. But for challenger brands looking to build strong companies by leveraging great culture, there's no greater role model. PCI has been named The Best Place To Work in Arkansas, Virginia and the Best Place To Work in Texas TWICE! In this episode, CEO Drew Clancy and his HR Director Lori Bishop share their recipe for success, how to build a company based on love, empathy and respect and why for them, culture is everything!2021-09-1349 min

The Voice Of The UnderdogEpisode 4: Culture Flavors EverythingZUBI’s founder Sarah Zubiate tells Mike and Michael how she went from a bond trader with humble beginnings to starting a food business and building her own farm. Sarah’s delicious, healthy, plant-based salsa, queso, and crema de jalapeño dips are selling out everywhere, and in this episode she shares some of the valuable lessons she’s... Read more »2021-08-1800 min

The Voice Of The UnderdogEpisode 4: Culture Flavors EverythingZUBI's founder Sarah Zubiate tells Mike and Michael how she went from a bond trader with humble beginnings to starting a food business and building her own farm. Sarah's delicious, healthy, plant-based salsa, queso, and crema de jalapeño dips are selling out everywhere, and in this episode she shares some of the valuable lessons she's learned as a true Challenger Brand, her a-ha moments, and how creating a positive culture has made all the difference. 2021-08-1748 min

The Voice Of The UnderdogEpisode 3: The Crunch of DisruptionEpisode 3: The Crunch of Disruption Marketing, Digital and Social Media expert Nancy Eichler shares her insights about disruption, strong work ethics, building great company cultures and how her online and customer experience working in the early days of AOL helped her grow Brownie Brittle from a startup challenger brand to more than $50 million... Read more »2021-07-1200 min

The Voice Of The UnderdogEpisode 2: Banking on cultureEpisode 2: Banking on culture First United Bank CEO Greg Massey shares the journey that helped transform his brand from the inside out with a challenge to all the bank’s stakeholders to Spend Life Wisely®. The bank has grown from a single location in Durant, Oklahoma to more than 70 locations across Texas and Oklahoma... Read more »2021-06-1400 min

The Voice Of The UnderdogEpisode 2: Banking on cultureEpisode 2: Banking on cultureFirst United Bank CEO Greg Massey shares the journey that helped transform his brand from the inside out with a challenge to all the bank’s stakeholders to Spend Life Wisely®. The bank has grown from a single location in Durant, Oklahoma to more than 70 locations across Texas and Oklahoma by defining its mission, vision, and values and living into them with consistency and enthusiasm.2021-06-1451 min

The Voice Of The UnderdogEpisode 1: A creator’s take on cultureEpisode 1: A creator’s take on culture, The Voice of the Underdog™ podcast makes its debut with our first guest, author and creator-in-chief David Emerald. David is the author of The Power of TED* (*The Empowerment Dynamic)® and 3 Vital Questions® He shares his insights for laying the groundwork necessary for building a transcendent company... Read more »2021-05-1000 min