Shows
Unscripted!LinkedIn, Multifamily, and the Future of Thought Leadership: Live from OPTECH with Mike Wolber, Dom Beveridge, and Devin WirtIn this special episode of Unscripted, recorded live at OPTECH 2024 in National Harbor, MD, host Andrew Bowen from LeaseLock dives into a deep discussion with fellow podcast hosts and industry leaders Mike Wolber (Chief Sales Officer, Apartment List), Devin Wirt (Co-founder & CEO, Connexus Living), and Dom Beveridge (Principal, 20 for 20). The conversation revolves around mastering LinkedIn as a tool for business growth and overcoming the challenges of ego in consuming thought leadership. The guests share practical advice on content creation, balancing value with engagement, and refining social media strategies to make the most of LinkedIn's potential. This episode is packed...2024-10-2847 min
Humans of MultifamilyMike Wolber: Lessons on Discipline, Love, and MentorshipShiv Gettu delves into the compelling journey of Mike Wolber, Chief Sales Officer at Apartment List.
The discussion explores Mike's unique upbringing, his inspirations, and the transformative power of consistency and discipline in personal and professional realms.
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00:17 Early Life and Family Background
00:28 Career Beginnings and Tech Inclination
01:20 Mike Wolber's Childhood and Family Dynamics
03:01 Influence of Stepfather and Real...2024-10-241h 00
Multifamily Excellence with Jonathan TrebleMike Wolber | Chief Sales Officer | Apartment ListThis episode of Multifamily Excellence is a masterclass in career evolution and strategic networking. Mike Wolber, Chief Sales Officer at Apartment List, shares the playbook behind his rise in the multifamily industry. His journey from the fast-paced world of Nike to leading high-performing teams in multifamily is a story of relentless ambition, prudent moves and calculated risks.Mike doesn’t just talk about success; he embodies it. In this conversation, he reveals how the grit and obsessive preparation honed at one of the world’s most iconic brands became the foundation for his leadership style. From impa...2024-09-0341 min
The Curious Wire#91: Mike Wolber - Chief Sales Officer Apartment ListSend us a textMike Wolber recently joined Apartment List as the Chief Sales Officer. In this episode Mike shares how this new job came to be, doing things differently and what the tech landscape looks like.I'm Moshe Crane connect with me on LinkedIn. My day job is the VP of Branding and Strategic Initiatives at Sage Ventures.Sage Ventures is a commercial real estate firm based in Baltimore, MD. The company buys and operates multifamily rental properties. The company also builds and develops homes that we sell.2024-05-1534 min
The Multifamily MindMike Wolber: Strategies for Pre Conference OutreachJoin host Steve Wunch and guest Mike Wolber as they discuss the best go-to-market strategies for suppliers in the multifamily housing industry. Mike shares how he leveraged his experiences on the supplier side to build better practices, for a better business, and better relationships.
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2024-04-2434 min
Great Day in SalesMike Wolber: A Blueprint for Crafting a Thriving Sales Organization with Rent Dynamics' CROSummaryEmbark on an exhilarating journey with Justin as he ventures into the realm of sales mastery alongside the esteemed Mike Wolber, the ingenious Chief Revenue Officer of Rent Dynamics. Mike unveils the blueprint for crafting a thriving sales organization. Prepare to be captivated as Mike shares his visionary approach to recruitment, advocating for the hiring of sales academics and the formulation of a robust go-to-market strategy. Brace yourself for a whirlwind of insights as Mike delves into the intricacies of effective coaching and communication within the team, emphasizing the transformative power of these practices. W...2024-03-0724 min
Tech Nest: The Proptech PodcastResident Lifecycle Management and Modern Multifamily with Mike Wolber, CRO of Rent DynamicsIf you've been following Mike Wolber, then you know he's a rare one in our industry. Mike is a fellow podcast host of Modern Multifamily, but also the Chief Revenue Officer at Rent Dynamics—a proptech company focused on improving the overall lifecycle of residents through better technology tools for owners and managers. Mike is frequently bringing a ton of value to the industry sharing his insights, creating industry reports, and of course, contributing through his podcast. You can get most of his musings on LinkedIn (link below to follow him), Few putting in as much into th...2023-06-0659 min
The Marketing MillennialsFireside Chat: Mike Wolber, CRO at Rent DynamicsWe’re sitting down for a fireside chat with Mike Wolber, CRO at Rent Dynamics and host of the “Modern Multifamily” podcast. He and Daniel talk about picking your battles wisely, surrounding yourself with a variety of different mentors, and short-form vs. long-form content. Plus, find out why Mike has the need for speed when it comes to marketing. Follow Mike: LinkedIn: https://www.linkedin.com/in/mikewolber/Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543 Follow Daniel: Twitter: t...2023-04-1906 min
The Marketing Millennials155 - The Importance of Aligning Marketing and Sales Goals, with Mike WolberHave you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you! Mike Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of. He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling. Plus...2023-04-1832 min
Modern Multifamily#78: Your best leasing season yet. A LinkedIn live event with Rebecca Smith (WPM), Andrew Hudson (American Landmark), and Michael Lopez (Hawthorne Residential)I was fortunate to host a live event with 3 incredibly smart and talented leasing leaders in the Multifamily industry.We got into the brass tax of leasing and discussed a handful of topics all connected to leasing apartments.Topics discussed:- How to deliver an incredible tour- Leasing tech- Getting feedback to the marketing team- Marketing collateral- The importance of being authentic- The fundamentals of leasingI was fortunate to be joined by:- Rebecca Smith of WPM- Andrew...2023-03-2945 min
Modern Multifamily#77: Steve Wunch shares the scoop on Capital Square LivingSteve Wunch announced in Q4 of 2022 that he was moving across the country to join a brand new management company.It left the industry wondering: "Where did Steve go?"Today - you get to find out.Steve recently joined Capital Square Living as their Vice President of Learning & Development to begin the process of pulling management in house for their parent company, Capital Square.In this episode you'll hear about why Steve is so excited about Capital Square Living along with some very powerful career advice.Connect with Steve...2023-03-2031 min
Modern Multifamily#76: Dom Beveridge shares findings from the 2023 edition of 20for2020for20 is one of the best pieces of content that the Multifamily Industry looks forward to each year.Dom Beveridge, Principal at 20for20 sits down with 20 of the top executives in the industry to uncover trends and insights and then shares a robust outlook for the year ahead.This year's whitepaper was packed.Topics like centralization, ESG, BI, AI, and technology adoption were all discussed.In this episode, we dig into the learnings from the 2023 guide as well as a few pieces that didn't make this year's edition.Find...2023-03-1037 min
Modern Multifamily#75: Mitch Ginsberg, CEO and Founder of CommLoanI had the pleasure of hosting Mitch Ginsberg, the CEO and Founder of CommLoans on the podcast to hear the founder story and the why behind CommLoans.They are a borrower-centric organization embarking on redefining the commercial real estate lending category.I enjoyed learning from Mitch and also deeply appreciated his passion for the space. I'd encourage you to get in touch with Mitch or head to CommLoan's website to learn more.Mitch: https://www.linkedin.com/in/mitchginsberg/CommLoan: https://www.commloan.com/2023-03-0828 min
Modern Multifamily#74: Alexis Murrell, Kadi Mancuso, and Mike Brewer talk 2023 trends + strategies : Multifamily Demo Day PreshowDream team!!I was so lucky to host this session with such a powerhouse group.As the preshow session for Multifamily Demo Day, I hosted a fast paced live event with 3 Multifamily leaders that I truly look up to.Mike Brewer, COO @ RadcoAlexis Murrell, VP Marketing @ MiddleburgKadi Mancuso, VP Sales and Marketing @ JVMWe talked 2023 trends and strategies and also took a ton of fun questions from our live audience.You'll hear about AI, Vendor Selection, Centralization, and more in this fast paced 30 minute discussion.2023-03-0331 min
Modern Multifamily#73: Gary Gregory talks about the why behind 'The SUPERFANTASTIC Me!'I was fortunate to host Gary Gregory on the show this week.Gary is a well-known executive leader in Multifamily, an author, and a renowned speaker and executive coach.He recently published his 3rd book: The SUPERFANTASTIC Me! and I had to have him on the show to talk all about it.We dig into the WHY behind this book and some core principles found throughout the entire read.Find Gary on LinkedIn: https://www.linkedin.com/in/gagregory/And be sure to check out his website: https://thegarygregory...2023-03-0126 min
Multifamily Mix with Barbara SavonaMike Wolber & Chris Arnold: Personal Branding Strategies RevealedThis week we’re sharing DOUBLE the gems with personal brand geniuses Chris Arnold, Co-founder of Authentic Form & Function and host of Transforming Cities, and Mike Wolber, Chief Revenue Officer at Rent Dynamics and host of Modern Multifamily.Tune in to see how personal branding can help you as an individual and also your company. We’re talking about the sharing of knowledge, gaining attention through that process, and then using that attention wisely.“The more I amplified my voice personally and the business I represented, it led to warmer...2023-02-2840 min
Modern Multifamily#72: Autumn Hunt shares a 5 step Go To Market framework for property marketingAutumn Hunt is the Director of Marketing at CIP Communities.She's an absolute marketing academic and has developed a great framework for taking properties from development to stabilization.In this episode, we learn a bit about Autumn's background and then we dig in to this 5 step Go To Market property marketing framework.Here is a sneak peak:Stage 1: Product Ideation & DevelopmentStage 2: Product launch planning & organizational alignmentStage 3: Pre-launch marketingStage 4: Full mar-comm and pre-leasing operationsStage 5: Ongoing marketing and sales alignmentI hope you...2023-02-2427 min
Modern Multifamily#71: Patrick Antrim, CEO of Multifamily LeadershipI had a blast spending time with Patrick Antrim on the podcast this week.Patrick is the founder and CEO of Multifamily Leadership.A business that is aiming to be the CNBC of the industry that's created an innovation council as their flywheel.It was fun to talk to Patrick about what he's hearing from the market, what's next, and what his learnings were from attending the CES conference.Find Patrick on LinkedIn: https://www.linkedin.com/in/patrickantrim/Learn more about Multifamily Leadership here: https://multifamilyleadership.com/2023-02-1736 min
Modern Multifamily#70: Eric Clark on multifamily outlook, technology selection, and what's nextI had an absolute blast with Eric Clark on the show this week!Eric has accomplished a lot in his 14-year career in Multifamily.Most recently, he played a big role in scaling BMC Investments, and over his career he's made major impacts on the operator, developer, and technology sides of the industry.It was fun to sit back and chat with Eric.We talked industry outlook, how to select and implement technology, what centralization means to him, and most importantly - what he's looking for next in his Multifamily career.2023-02-1027 min
Modern Multifamily#69: Julie Butler talks all things SentralI had an absolutely blast hosting Julie Butler this week on the podcast.Julie is the VP of Asset Management and Transitions at Sentral, a Multifamily operator that is embarking on building a new category in Multifamily.In this episode you will hear and learn about:- Sentral's very unique operating model- How Sentral is responding to the lifestyle that renters are asking for- Amenities that the team is thinking about- New Markets of focus- ESG and what Sentral is doing to impact this...2023-02-0328 min
Modern Multifamily#68: Barbara Savona, CEO and Co-Founder of Sprout MarketingWith close to 20 years of experience in Multifamily spanning property management, technology, and creating her own business - my conversation with Barbara Savona absolutely warrants a second round.In this fun and fast-paced conversation, we covered a lot of ground.Barbara's path to starting Sprout Marketing.How and why she decided to create something to serve Property Managers across the industry.And the importance of finding the intersection of passion and proficiency.I highly encourage you take a look at her business - it's fascinating, and impactful, and I've...2023-01-2729 min
Modern Multifamily#67: Jacob Carter, CEO and Founder of Nurture BossMy absolute favorite conversations are speaking with founders and executives with (almost) no agenda.Jacob Carter is the CEO and Founder of Nurture Boss - an exciting company that's adding a ton of value to the leasing process in our industry.He's got his finger on the pulse of the industry - not just MarTech but all things technology, marketing, and operations.We talked about what was on his mind and it was an absolute blast to riff with someone as smart and talented as Jacob.I hope you enjoy this...2023-01-2021 minModern Multifamily#66: David Lorenzen of Southcoast Partners shares his advice on all things hiring/recruiting for folks seeking their next opportunityDavid Lorenzen is an Executive Recruiter with Southcoast Partners - a premier recruiting firm focused on Real Estate.I enjoyed our timely discussion on how candidates can stand out in today's fast paced and competitive hiring environment.We got tactical and really focused on a few key areas:- Optimizing: LinkedIn and Resume- Utilization: Associations and Networking- Soft Skills: Interviewing + Following UpThis was a really great conversation and I hope you find value in it. To get in touch with David - you can find him...2023-01-1328 minModern Multifamily#65: Devin Lusk on how to best partner with vendors/suppliers in MultifamilyDevin Lusk is the Director of Marketing at American Landmark Apartments.One of the biggest owner/operators in the Multifamily industry.I'm lucky to call Devin a friend as well as a customer, and it was fun to dig into how she manages and builds relationships with the companies that help their team accomplish their big goals.She doesn't call them vendors, or suppliers, to Devin - they are partners.In this episode, you'll hear her recommendations on how to find the right partners, and ensure that you operate in alignment.2023-01-0626 minModern Multifamily#64: Best of 2022In this episode, I look back on some of the highlights after publishing 40 episodes in 2022.This year, I felt focused on the podcast which made it fun to look back on the episodes of 2022.There were 3 consistent topics that I dug into with guests:- Multifamily Leasing- Founders Stories- MentorshipI assembled 10 conversation clips that hit on one of these 3 categories and honestly, it was so fun to do this.Thank you to everyone who has contributed to the podcast this year - as a...2022-12-3012 minModern Multifamily#63: How a stray cat changed Delight Merrill's lifeDelight Merrill is currently the Director of Property Management at Redwood Residential, and she's about to make an exciting career transition in Chicago.Beyond her career, she has an absolutely incredible story about how a stray cat changed her trajectory.In this episode, you are going to hear a very personal story about how Delight's life changed when she decided to choose happiness. And how that's transcended into every aspect in her life, including leadership.I encourage you to connect with Delight on LinkedIn: https://www.linkedin.com/in/delightmerrill/Enjoy!2022-12-2321 minModern Multifamily#62: Georgianna W. Oliver, CEO and Founder of Tour24Georgianna W. Oliver is the CEO and Founder of Tour24. According to her LinkedIn profile, she has a deep passion for turning roadblocks into efficiencies which has resulted in a 20-year track record of building and launching successful businesses fueled by innovation. In this episode, you'll hear the founding story of Tour24, as well as the things that have her and the team excited heading into next year.I highly encourage you to connect with Georgianna and LinkedIn: https://www.linkedin.com/in/georgianna-w-oliver-5202484/You can learn more about Tour24 on th...2022-12-1622 minModern Multifamily#61: Digging into local search with Melanie Terschak and Damian RollisonI had an awesome time on this week's episode with Melanie Terschak of GoLocal and Damian Rollison of SOCI.We dug in deep to the emerging trends coming of Local Search and more important, into specific tactics that marketers can take advantage of to improve their chances of winning online.Both experts shared a ton of examples on this episode for future resarch/learning - here are a few that were mentioned:https://www.meetsoci.com/resources/insights/https://www.searchenginejournal.com/Find Damian and Melanie on LinkedIn below:2022-12-0937 minModern Multifamily#60: Ryan Barone, CEO and Co-Founder of RentRediIn this episode, you'll hear from Ryan Barone - he is the CEO, CTO, and Co-Founder of RentRedi.As always, I appreciated hearing the founder's story. How Ryan's experience has a renter in New York City inspired him to take action in solving a problem for an incredibly large and underserved market.RentRedi has created a streamlined technology solution for independent landlords and it was so fun to dig into their product, the market they serve, and what they are working towards in the future.I highly encourage you to follow Ryan on...2022-12-0226 minModern Multifamily#59: Round 2 with Chris Walker, CEO of Refine LabsChris Walker is one of the strongest voices in B2B Marketing and I feel so lucky that I was able to spend time with him on my podcast.This is the 2nd segment of the series with Chris, and in it, you'll hear some specifics from him regarding his take on the parallels between B2B and B2C marketing and how Multifamily marketers can think about the difference between creating and capturing demand.Find Chris on LinkedIn here: https://www.linkedin.com/in/chriswalker171/2022-11-2515 minModern Multifamily#58: John Jordan and Gray Lane on Centralized MarketingLast month, I had the opportunity to travel to Kansas City to participate in Go Local's Multifamily Executive Summit. Over 100 operators and technology providers gathered together to talk about some of the hottest topics in the industry - far and away, centralization was the key topic of focus.I was fortunate to have John Jordan, co-founder of Go Local as well as Gray Lane, Director of Marketing at Asset Living, on to dig into this exciting topic.Find John on LinkedIn : https://www.linkedin.com/in/john-jordan-921b082/Find Gray on LinkedIn: h...2022-11-1825 minModern Multifamily#57: Marshall Friday of ADT talks proptech, family, and building a world class sales teamI had a blast talking with Marshall Friday.He's the head of sales at ADT, a family man, and very active on LinkedIn.It was so fun to dig into his career, what he's excited about, and some of the things he's done to build and maintain a great team culture at ADT.I encourage you to connect with and follow Marshall on LinkedIn: https://www.linkedin.com/in/marshallfriday/2022-09-3032 minModern Multifamily#56: Finishing Q3 strong and playing the long game. A few word of encouragement for sales folks!Recorded a short episode this morning to encourage sellers to play the long game while trying to finish Q3 strong.2022-09-2702 minModern Multifamily#55: Martha Bader talks about the rapidly growing active adult segment in MultifamilyWell timed episode 55 where we dig into the exciting 55+ / Active Adult category in Multifamily.Martha Bader is the Director of Marketing at Arden 55+ Living and she has a huge heart and passion (along with a ton of experience) in this space.It was great to sit down and dig into the category, the massive growth ahead, as well as the expectations that 'renters by choice' have of their community and manager.This was a fun one!To get in touch with Martha, I highly encourage you to connect with her on...2022-09-2323 minModern Multifamily#54: Peter Richter talks ESG: What it is, why it matters, and how you can get startedPeter Richter is the Director of Investor Relations + Capital Markets at Interwest Capital. His background spans multiple facets of the Multifamily industry, and he's developed not only a passion but deep expertise for the rapidly growing topic of ESG.What is ESG? It stands for Environment, Social, and Governance. But, there is so much more to unpack than just the acronym itself.In this episode, you'll learn what ESG is, why it matters for the Multifamily industry, and how you can get started.To get in touch with Peter, find him o...2022-09-1622 minModern Multifamily#53: Chris Walker, CEO of Refine Labs shares his insights for how we can modernize our marketing by listening to our customersChris Walker is the CEO and Founder of Refine Labs. He's one of the most profound voices in B2B marketing and has taken LinkedIn by storm over the last several years.I was lucky to have Chris on the podcast to tell his story, and to talk about the opportunity in Multifamily for both suppliers and operators to think differently about their marketing.This is part 1 of the series with Chris and I hope you enjoy.I highly encourage you to follow Chris on LinkedIn: https://www.linkedin.com/in/chriswalker171/2022-09-0912 minModern Multifamily#52: Mike joins Liat Kozuch and Hyro on 5 Minutes in MultifamilyI really like what Liat and the Hyro team are doing on social right now and was lucky to join them on their show.This week, we're cross-promoting this episode on our platform and I hope you enjoy!To connect with Liat, find her on LinkedIn: https://www.linkedin.com/in/liat-kozuch-084795136/To learn more about Hyro, head to their website: https://www.hyro.ai/2022-09-0212 minModern Multifamily#51: Christi Wedel on the importance of employee development and career mappingI had an amazing conversation with Christi Wedel, Training and Development Manager at TriCap.She's experienced and passionate about Training, Employee Development, and Career Mapping - so, we dug into all 3 of those topics.This was a fun one and I hope you enjoy!To get in touch with Christi - she's easy to find on LinkedIn: https://www.linkedin.com/in/christiwedel/2022-08-2625 minModern Multifamily#50: Mike Wolber takes the guest chair and is interviewed by Matt Rogers, VP of Operations at MEBEpisode 50 is here! It's been fun to look back on all of the conversations that have been facilitated on this podcast, and I am genuinely excited about what's to come.For episode 50, I flew to Arizona to sit down in person with Matt Rogers for a fun conversation.Our friends at Multifamily Leadership graciously opened up their studio to us and we had an absolute blast recording this.Thank you all for being part of this and as always, let me know if you have any feedback!2022-08-1938 minModern Multifamily#49: a16z invests $350m into Flow, Adam Neumann's newest startup that will be entering the Multifamily spaceIt's an exciting time to be in Multifamily, and I'm especially excited about what is happening in the PropTech space.Yesterday A16z announced that they cut their biggest single check ever: $350 which they've invested into Flow, Adam Neumann's newest startup.He's acquired 3,000 apartment units and plans to operate them using the Flow model. Which, is largely speculative - but seems to be here to create flexible living options for remote workers and those that want to live on the go.To learn more - here are some great places to start:2022-08-1604 min
Modern Multifamily#48: Brett Frank talks about the commitment Centerspace has made to DEI and customer experienceBrett Frank is a Community leader at Centerspace.He recently won 20 in their 20's and I was lucky to meet him at NAA Apartmentalize in June.In addition to his role, he's passionate about DEI - he serves on the committee at Centerspace, who recently was awarded a massive recognition for their role in this space.Centerspace was awarded the 2022 NAA Excellence Award: Leading Organization in Diversity, Equity, and Inclusion.I had a blast digging into this topic as well as customer experience with Brett.Find Brett on LinkedIn...2022-08-1217 min
Transforming CitiesMike Wolber of Rent DynamicsOn this episode I’m speaking with Mike Wolber, Chief Revenue Officer at Rent Dynamics.
Mike leads the Go-To-Market teams of Sales, Account Management, and Marketing. He's the founder and host of the Modern Multifamily Podcast, a board member of the Silicon Slopes Northern Utah Chapter, and a technology and multifamily enthusiast.
Work aside, Mike is a passionate family man - a proud husband and father of 2. When not working or hanging with the fam, you can find him on the running and cycling trails, or working out in the home gym.
Related li...2022-08-1047 min
Modern Multifamily#47: Zach Sloan tells the Rentgrata story and shares his review of the RETCON conferenceI was lucky to have Zach Sloan, the co-founder and head of sales from Rentgrata on the show this week.He is a positive figure in the industry and we covered two fun topics in this show.Zach shared the founders story behind how Rentgrata was born as well as some of the exciting things that the team is building.After that - we jumped into RETCON. I was really excited to get Zach's take on this conference as it's been one of the newer, but definitely popular conferences on the circuit.2022-08-0520 minModern Multifamily#46: Travis Block and Katie Kane talk brand, customer experience, and embracing new technologyTravis Block and Katie Kane have quickly become two of my favorite leaders in the Multifamily Industry.Quick backgrounds on both of them:Travis Block is the VP of Marketing and Brand at Golub out of Chicago. He's one of the most known voices on LinkedIn and has a deep passion and experience for branding, marketing, and all things technology.Find him on LinkedIn: https://www.linkedin.com/in/travis-block-716b1178/Katie Kane is the Manager of CX and Training at Hills out of Ohio. I've been fortunate to spend quite...2022-07-2924 minModern Multifamily#45: Ryan Funt talks about purpose-built rentals and his enthusiasm for the Toronto multifamily marketRyan Funt is the Director of Marketing over Fitzrovia's entire Toronto Portfolio. Fitzrovia is a very cool development and management company that is working hard to redefine the Class-A rental market in Toronto.I had an awesome time getting to know Ryan on this episode and really enjoyed his perspective on what purpose-built living means and why he's so excited about Toronto.The resort-style living they are creating is incredible and after this episode finished, I immediately started to look at airplane tickets to visit!Thanks again, Ryan! To get in t...2022-07-2226 minThe Curious Wire#6: Mike Wolber CRO at Rent DynamicsSend us a textMike Wolber is the CRO at Rent Dynamics. In this episode we dive into setting goals and crushing them. Mike shares a turning point in his career and when he discovered his super power.Connect with Mike on LinkedIn https://www.linkedin.com/in/mikewolber/2022-07-2011 min
Modern Multifamily#44: Mark Zikra talks about his outlook on Proptech and what the team at August Hill is up toI had an absolute blast meeting Mark Zikra in person for the first time at NAA Apartmentalize 2022 in San Diego.After a stellar run with CA Ventures building out quite the technology organization, Mark recently decided to step into August Hill to help build out their consulting org.Mark has an impressive background in our industry with experience at almost every level in Multifamily.In this episode, we talked about some of the things Mark is most excited about in the technology landscape. Additionally, how August Hill is bringing value to both operators...2022-07-1523 minModern Multifamily#43: Elik Jaeger tells the SuiteSpot Technology Story and how they're impacting Multifamily maintenanceOne of my favorite episodes is talking with CEOs to hear the origin story of a company.I was lucky to have Elik Jaeger on the podcast to talk all things SuiteSpot Technology.In this episode you'll learn about Elik's background, some of the great things that SuiteSpot is doing for the maintenance sector of our industry, as well as some of the upcoming technology that Elik and the team are most excited about.To learn more about SuiteSpot - head to their website: https://www.suitespottechnology.com/To learn more...2022-07-0826 minModern Multifamily#42: Katie Kane shares ideas for how you can maximize your time at conferences and some areas where the experience can be improvedIf you don't know Katie Kane - you need to!Katie has been with Hills Properties for 10+ years and is the Manager of Customer Experience and Training.She's got a huge passion for our industry and I've been lucky to spend quality time with her at 3 of the best conferences in our industry this year: Social Media Summit, AIM, and NAA Apartmentalize.In this episode we did a review of NAA as this was her 3rd Apartmentalize and we talked brass tax on what's working and what's not in the conference space. 2022-07-0129 min
Multifamily Collective PodcastMike Wolber | Collective ConversationsIn this episode of Collective Conversations, our guest is Mike Wolber, Chief Revenue Officer at Rent Dynamics. Mike is the host of Modern Multifamily, a terrific podcast. Regarding world-class curiosity, Mike poses this question: Do you like hanging out with the Know it All or the Learn it All? Curious people and lifelong learners constantly seek to better understand. This episode is full of key takeaways that are easy to understand and execute - all of which can make a huge difference in your personal and professional success. Mike Wolber is a multi...2022-06-2151 min
Modern Multifamily#41: Chris Arnold talks about the power of real estate branding and tells the founders story for his agency, AuthenticChris is a perfect example of turning a LinkedIn DM into a friend.I was lucky to connect with Chris several weeks back and after many exchanges on LinkedIn was excited to invite him to join the podcast.Chris is the co-founder of Authentic, a real estate-focused agency that spans creative and technology and he also hosts the Transforming Cities Podcast.In this conversation, we covered many fun topics but most notably we discussed:- the WHY behind going vertical-specific on the real estate industry- the power of brand...2022-06-1731 minModern Multifamily#40: Mike and Trevor talk about ways that the conference experience can be improved for both suppliers and operator attendeesWe are in the thick of conference season in Multifamily.Rent Dynamics is participating in 26 conferences in Q2 alone - so how to maximize these opportunities has certainly been on our mind.Trevor Park joined to briefly talk through some of the ideas we have for ways that the conference experience could be elevated. Truthfully, both for suppliers who sponsor and for operators/clients who attend.We'd love your take on this one and I hope you enjoy this quick listen.Thanks for tuning in!2022-06-0914 min
Modern Multifamily#39: Starting an industry podcast with the creators of Apartments on the Go: Courtney Smith and Matt RuedlingerStarting a podcast can seem daunting, but one of the common themes I hear when talking to other podcast hosts is this: "I wish we'd started sooner."One of the first Multifamily podcasts I ever listened to was Apartments on the Go. The show is run by two cohosts, Matt Ruedlinger and Courtney Smith.Not only are they great hosts of Apartments on the Go, but they are senior leaders at two powerhouse Multifamily Organizations.Matt is the CEO and Founder of Triple R Marketing: https://www.triplermarketing.com/And Courtney...2022-05-3129 min
Modern Multifamily#38: Mike Brewer shares his incredible perspective on the industry after almost 30 years of serviceWhat an incredible conversation.I was lucky to have Mike Brewer on the podcast and this conversation was chalked full of insight.Mike has been in the industry for almost 30 years and most recently, he is known as the COO of RADCO and the Founder of The Multifamily Collective.We covered a lot of ground in this conversation - a few of my personal highlights included:- Mike's perspective on the shift towards best in class technology- The importance of staying connected with your on-site team- Mentorship and...2022-05-2036 minModern Multifamily#37: Get to know the awesome Olympus Property Marketing TeamI was fortunate to be able to catch up with the Olympus Property Marketing team at the AIM conference between sessions and it was great to learn more about the team.In this episode, you'll get a sneak peek at the background of the 4 core Marketing Team members, some of their key takeaways from AIM, and hear what they are most excited about as a team.To get in touch with the team you can find them on LinkedIn:Sarah Gencarella: https://www.linkedin.com/in/sarahgencarella/Katie Rose: https://www.linkedin.c...2022-05-1615 minModern Multifamily#36: Discussing the top operations and technology trends in Multifamily for 2022 with Dom BeveridgeDom Beveridge has a tremendous background spanning revenue management, operations, marketing, and prior to Multifamily... enterprise technology.Most recently, he's started the 20for20... a white paper where he sits down with leading executives in the industry to uncover the hottest topics in the C-suite spanning operations and technology.We were able to cover a lot of ground in this conversation, a few highlights:- AI and the balance between automation and experience- The move towards best in breed technology- Centralization and the shift we're seeing in staffing models...2022-05-0934 minModern Multifamily#35: Mike and Trevor recap the AIM conference - sessions, meetings, and industry themesJoin us for a fast-paced conversation as we talk about the 2022 AIM Conference.AIM is a destination conference for Multifamily Marketer's and 2022 was their biggest one yet.We jumped on the mic right after we got home to recap the conference and talk through some of the trends, sessions, and overarching themes from the conference.Here are a few of the best recaps we've read so far:https://20for20.com/blog/aim-2022-review/https://20for20.com/blog/aim-2022-review/2022-05-0216 min
Grow Your B2B BusinessEp. 13- Sales & Marketing Alignment around a Focus 50 w/ Mike Wolber of Rent DynamicsHow do you align Marketing & Sales? Build the target account list together. Mike Wolber, CRO of Rent Dynamics, oversees the entire revenue organization. He saw that the most effective way to get buy-in from your teams is to brand everything. And in an effort to align Marketing & Sales, he built an initiative called the Focus 50. This list was built by marketing & sales, and by the joint effort to close 50 accounts, alignment was natural. As a result of marketing efforts, over 90% of revenue will be influenced by marketing this year.2022-04-2537 minModern Multifamily#34: Armani Wilson and Kendrick Johnson of Western Wealth Communities talk about aligning marketing and leasingI was lucky to catch Armani Wilson and Kendrick Johnson from Western Wealth Communities at the Multifamily Social Media Summit in Napa, California.We sat down in person and grabbed the mics to talk about what the Marketing team is doing to stay close to their leasing teams in order to drive great experiences internally as well as externally for prospects and residents.This was a fun, fast-paced conversation. To learn more about Western Wealth Communities - check out their website: https://www.westernwealthcommunities.com/Armani and Kendrick can be found via e-mail...2022-04-2115 minModern Multifamily#33: Moshe Crane, Director of Marketing at Sage shares actionable tips for leasing and building talentI was lucky to have Moshe Crane back on the podcast and this time we were able to sit down and catch up in person at the Multifamily Social Media Summit in Napa, CA.Moshe has gone all-in on training and leveling up his leasing teams so it was fun to talk shop with him.In this episode we cover a handful of actionable tips for how leasing agents can stand out, a concept Moshe is really big on which is building talent, and his newest lesson for leasing teams after flying cross-country (hint: don't...2022-04-1228 minModern Multifamily#32: Clint Lee and Lacy Jungman talk about Convey by OneDay and their excitement for MultifamilyWhat a fun conversation! This was my first time doing a live, in-person recording and it did not disappoint.Lacy Jungman and Clint Lee from OneDay were great guests and it was awesome to hear their take on video and the overarching impact it's had on Senior Housing and the opportunity they see in Multifamily.To learn more about OneDay - check out their website: https://www.oneday.com/Clint and Lacy are happy to get in touch via e-mail and are easy to find on LinkedIn as well.Clint@OneDay...2022-03-3024 minModern Multifamily#31: Corbin Wrights, CEO of REPLI tells the founders storyOne of my favorite episodes on the podcast is the founder's story.Hearing the what, how, and why behind starting a company is just so exciting.REPLI is a fast-growing Digital Marketing company in the Multifamily space and they are building something special.This was a very fun conversation with the founder and CEO, Corbin Wrights.To learn more about REPLI, head to their website: https://www.repli360.com/To get in touch with Corbin, you can find him on LinkedIn: https://www.linkedin.com/in/corbin-wrights-86731622/Enjoy!2022-03-2528 minModern Multifamily#30: Doron Rothstein, Property Manager at Sun Garden ApartmentsThis is the first episode where I've had a guest host on Modern Multifamily.No better person than Timothy Rodman, Growth Marketing Manager at Rent Dynamics to be that special guest host!Tim was fortunate to get connected with Doron Rothstein, a Property Manager with Sun Garden Apartments in Las Vegas and this was a really fun conversation to listen to.As we embark on our focus of talking with leasing experts around the industry, this was another great episode chalked full of takeaways.Enjoy!2022-03-2226 minModern Multifamily#29: Jess Adams, Pre Leasing Specialist at GrubbI had such a fun conversation with Jess Adams from Grubb Properties.She had so much tactical advice for leasing agents that are looking to get to the next level and also looking to stand out.A few of my favorite parts of this conversation:- Jess's tips on gaining product knowledge about your competitors- Her favorite on-site technology that leasing agents + residents love - Some pro tips on how to use videoJess was a great guest and I had a blast getting to know her.2022-03-1826 minModern Multifamily#28: Becky Smith, Senior Leasing Manager at WPM Real EstateI feel so lucky to know Becky Smith. I had her and Brent Gratton (Director of Marketing @ WPM) on the podcast last summer and Becky is my first repeat guest.As we embark on Leasing discussions leading into this years leasing season - Becky was an ideal guest.This episode is full of actionable insight and two of my favorite parts were:- Selling prospects on ME (the importance of creating a great experience for prospects)- Leasing can be a careerIf you want to get in touch with...2022-03-1034 minModern Multifamily#27: Xavier Perez shares the impact leasing experience has had on his careerXavier Perez was a tremendous guest and I really enjoyed having him on the podcast.With a unique entrance into the Multifamily industry to focus on leasing - he's turned that into an exciting career in Multifamily.Xavier had great advice and a very fun take on the importance of the Leasing Agent position.If you want to get in touch with Javier, you can find him on LinkedIn:https://www.linkedin.com/in/xavier-perez-cdmp-a2a82421/2022-03-0427 minModern Multifamily#26: Andrew Hudson, Training and Development Specialist at American LandmarkI had an awesome time with Andrew Hudson on the podcast last week. He's an absolute expert in leasing and had a ton of actionable tips and tricks to share.One of my favorite parts of this conversation was the concept of a 'product notebook' and the good things that can happen in your sales process when you share deep specifics about the units you are showing.Andrew recently transitioned from property-level leasing to the corporate level and is now playing a big role in leasing training and standardization for American Landmark. If you're interested...2022-02-2229 minModern Multifamily#25: Ben Wientge, Senior Property Manager at CARROLLI had a great time talking with Ben Wientge on the podcast. With more than 20 years of industry experience, he had so much great advice to share for how leasing teams can stand out and be successful.Two highlights of the conversation for me were the EASE framework and the 4 attributes that Ben thinks help on-site professionals be successful.To learn more about CARROLL, head to their website: https://carrollorg.com//To get in touch with Ben, you can find him on LinkedIn and his e-mail is below:https://www.l...2022-02-1431 minModern Multifamily#24: Lindsay Koch, Senior Business Manager (New Developments) at Fogelman PropertiesI had a great conversation with Lindsay Koch from Fogelman. She is the Senior Business Manager who is completely focused on their Lease-Up Communities.This was a fun conversation and we got super tactical.We covered tech, leasing tactics, and some tips/tricks that anyone in leasing or marketing can benefit from incorporating.To get in touch with Lindsay, you can find her on LinkedIn or e-mail:LKoch@Fogelman.comhttps://www.linkedin.com/in/lindsaybutler15/2022-02-0830 min
B2B Leadership PodcastUsing Technology to Amplify Leadership with Mike WolberIn this episode of The B2B Leadership Podcast, best-selling author and leadership coach Nils Vinje speaks with Mike Wolber, Chief Revenue Officer at Rent Dynamics.
Podcast highlights:
0:19 - Mike's background - Mike explains his role at Rent Dynamics.
2:59 - First leadership position - What was the trajectory that landed Mike his first leadership role?
4:18 - Capitalizing on the position - Mike considers it the "best and most accidental timing ever."
5:37 - Internal evangelist - How did Mike unify the pre-sales and post-sales side of the business?
7:51...2022-01-1934 minModern Multifamily#23: Matt Rogers, VP of Operations at MEBI had such a great time with Matt Rogers on this episode. We covered a ton of ground!Some of our big takeaways from NMHC OpTech, the future of maintenance and operations staff for communities, and even a conversation that pointed right to us at Rent Dynamics... creating value for renters.If you want to get in touch with Matt - find him here on LinkedIn: https://www.linkedin.com/in/matt-rogers-976b01b9/To learn more about MEB, please check out there website: https://www.mebapts.com/2021-11-1948 minModern Multifamily#22: Justin Bingham, CEO of OpiniionJustin Bingham is the CEO of Opiniion, a Utah PropTech company focused on gathering and incorporating resident feedback to impact revenue, retention, and the holistic experience owners and operators provide.He's a self-proclaimed serial entrepreneur with a very good pulse on what is happening in and outside of the industry which made for a super fun and dynamic conversation.Thanks for joining, Justin!https://www.linkedin.com/in/justindbingham/2021-11-0434 minModern Multifamily#21: Ryan Hand on how to make the owner/manager relationship successfulI had an awesome time with Ryan Hand, the VP of Business Development at CA-Ventures. We covered a lot of content but really focused on how to make sure that the relationship between Ownership and Property Management is set up for success.We also hit on some technology trends and things that Ryan is excited to see coming into the Student Housing space which made for a great conversation.To learn more about CA-Ventures, head over to their website: https://www.ca-ventures.com/As Ryan mentioned on the show - the best ways...2021-10-1439 minModern Multifamily#20: Robert Martinez, CEO of Rockstar Capital ManagementI had such a great time talking with Robert Martinez on the podcast. He is the CEO and Founder of Rockstar Capital and shared so much incredible perspective.To learn more about Rockstar Capital - here is their website: https://www.rockstar-capital.com/To get in touch with Robert you can find him on Facebook or LinkedIn.https://www.linkedin.com/in/theapartmentrockstar/2021-08-2539 minModern Multifamily#19: Carrie Antrim, COO of Multifamily LeadershipWhat a great conversation!Carrie Antrim and her husband, Patrick have built one of the most successful education and event platforms in the Multifamily Industry, Multifamily Leadership.In this episode of Modern Multifamily, we cover their focus, the future of Multifamily education, and the benefits for both suppliers and operators.To learn more about their events here is some great info:Multifamily Women®'s Summit: https://multifamilywomen.com/Women's Leadership Series: https://app.multifamilyleadership.com/womenMultifamily Leadership: https://multifamilyleadership.com/Multifamily Studios®: https://www.mu...2021-08-1128 minModern Multifamily#18: Shane Raby talks multifamily industry education, associations, and post-pandemic learningsI had such a great time getting to know Shane Raby on the podcast this week!Shane is a Senior Community Manager with TriBridge Residential and has a big heart for our industry.We cover a lot of new topics for the show including:- Industry Associations- Education in the Industry for on-site teams- On-Site Opportunity for how vendors/suppliers can better partner with operators- Post-Pandemic learnings that Shane plans to take forwardTo hear Shane's upcoming speaking engagement at AANC on 9/16, you can tune in...2021-08-0226 minModern Multifamily#17: Tony Sousa talks operations, product adoption, and sports analogiesI had such an awesome conversation with Tony Sousa.He's a remarkable communicator and storyteller and I learned a lot from him during this episode. We covered a lot of topics in 30 minutes - mainly focused on Multifamily operations, technology, and leadership.If you want to get in touch with Tony, he's active on LinkedIn and a very fun follow: https://www.linkedin.com/in/tonysousa/Thanks for joining, Tony!2021-07-1527 minModern Multifamily#16: WPM's modern and integrated approach to marketing and leasing and their outlook on growth in 2021I had a great time talking with Rebecca Smith and Brent Gratton from WPM Real Estate. Rebecca and Brent represent the Marketing & Leasing function at WPM where they plan a major role in ensuring the success of the 25,000 unit (and growing!) portfolio.This conversation was amazing.We talked through the modern leasing tactics and strategies that they use to ensure success in their portfolio - we even discussed the recent opportunity they had to lease up a new property in a brand new market for them in Virginia.In this episode you'll hear...2021-06-2832 min
The Business Storytelling Podcast382: Should you gate your content ever? A chat with Mike WolberStrong opinions on this one...
Mike Wolber, CRO at Rent Dynamics, joins Christoph on this live recording of the Business Storytelling Show to discuss whether or not you really need to be gating content to drive results?
Read even more thoughts here: https://www.christophtrappe.com/whats-the-score-gated-vs-ungated-content/
2021-06-2327 minModern Multifamily#15: Moshe Crane on multifamily marketing, leasing, and building a culture that creates energyMoshe Crane is a Director of Marketing & Leasing in the Multifamily industry who is building an exceptional personal brand through LinkedIn.Being relatively new to Multifamily it was fun to discuss his role and perspective on the broad topics of Marketing and Leasing. In addition, we discussed how important it is to align yourself towards work that gives you energy and some things that we can learn about building community by studying companies like Peloton.To get in touch with with Moshe, here is his LinkedIn profile: https://www.linkedin.com/in/moshecrane/2021-06-1637 minModern Multifamily#14: Mitch Fanning talks rebranding, being purpose built, and what we can learn from companies like HubSpotI had an awesome time talking with Mitch Fanning, the VP of Marketing at Rentsync. This conversation was broad but super energizing as we covered topics involving rebranding a B2B software company, marketing and leasing strategy, along with lessons that we can all apply from big companies like SalesForce and Hubspot.To get in touch with Mitch, I'd highly recommend that you connect with him on LinkedIn: https://www.linkedin.com/in/mitchfanning/To learn more about Rentsync, you can learn more at their website: https://www.rentsync.com/2021-06-1131 minModern Multifamily#13: Jonathan Treble on creating valuable amenities for residentsI had a great time talking with Jonathan Treble, the Founder and CEO of PrintWithMe, about several fun and important topics tied to the Multifamily Industry.In this episode, we cover the founder's story of how PrintWithMe was started, the future of the rapidly growing amenity category, along with some of the key trends that Jonathan is hearing about from partners and customers in the industry.To get in touch with Jonathan directly - here is a link to his LinkedIn profile: https://www.linkedin.com/in/jonathan-treble-2835a57/To learn more about...2021-05-2631 min
Recorded Content - Helping B2B marketers use a podcast for content marketingWhy preparation is important to a successful podcast episode with Mike Wolber"I am launching a podcast for a reason. It is not just fun," said Mike Wolber, the CRO at Rent Dynamics and the host of the Modern Multifamily podcast. He started creating podcast episodes alongside his other work duties because he wanted to hear about exciting trends from people in the multifamily industry and share them with listeners.So, what is the hardest part about creating a podcast? For Mike, it was the fear of what other people would think and whether he could find the guests for his show. But he soon realized that good preparation...2021-05-1045 minModern Multifamily#12: Mike Whaling talks about the evolution of Multifamily and strengthening the connection between marketing and leasingI had an amazing conversation with Mike Whaling, the president and founder of 30 lines, a marketing agency focused on Multifamily.I consider Mike to be one of the biggest names in our industry and certainly an authority on all things Digital Marketing. As such, we had a phenomenal conversation that will almost certainly warrant a 2nd round!In this episode, you'll hear about the evolution of marketing, how marketing/leasing can better partner to improve the prospect to resident experience, and some additional low hanging fruit in Multifamily.To learn more about 30 lines...2021-05-0740 minModern Multifamily#11: Jonathan Ehrlich talks about how to drive technology adoption and maximizing your technology investmentsJonathan Ehrlich has had a fast-paced career in Multifamily. Spending time on the technology side and now leading Lightning Capital where they own and operate a technology first multifamily portfolio.What first caught my attention about Jonathan was a series of posts he wrote and published on LinkedIn called 'The Multifamily Tech Stack.' His perspective is clear but also very strong and it was a blast digging into his takes on the following:- How owners and operators can drive the right degree of technology adoption onsite- How to make the most...2021-04-2933 minModern Multifamily#10: Rob Eyckmans and Chris Kostoulas talk virtual leasing: past, present, and futureIn Episode 10 of Modern Multifamily, I talked with Rob Eyckmans and Chris Kostoulas from Peek. Peek is a virtual leasing platform that's in the middle of one of the biggest transformations happening in Multifamily - transitioning the leasing experience to being digital first.In this episode, you'll hear about how their approaching leasing, why they think there is still room for more innovation in the virtual space, and how their backgrounds at LinkedIn and Uber are positioning them for success at Peek.Thanks for joining, guys! To get in touch with them - check out...2021-04-2634 min
Sync or Swim: The Multifamily Growth ShowHow to Maximize Lead to Lease Results in Multifamily with Mike Wolber, Chief Revenue Officer at Rent Dynamics "You can start making sense of your marketing by understanding what marketing channels are driving the best leads that convert at the fastest rates that ultimately stay for the longest." — Mike Wolber You probably know about lead acquisition. But once a lead comes in, what do you do? Hand it off to the sales rep, cross your fingers, and hope? That's what most of us do, actually — hope to book a showing. But hope is a poor tool for a typical customer journey. Instead, you can learn to guide your prospect through the twists and turn...2021-04-2134 minSync or Swim: The Multifamily Growth ShowHow to Maximize Lead to Lease Results in Multifamily with Mike Wolber, Chief Revenue Officer at Rent Dynamics "You can start making sense of your marketing by understanding what marketing channels are driving the best leads that convert at the fastest rates that ultimately stay for the longest." — Mike Wolber You probably know about lead acquisition. But once a lead comes in, what do you do? Hand it off to the sales rep, cross your fingers, and hope? That's what most of us do, actually — hope to book a showing. But hope is a poor tool for a typical customer journey. Instead, you can learn to guide your prospect through the twists and turn...2021-04-2134 min
Meat & Potatoes PodcastM&P Ep. 108: Mike Wolber, CRO for Rent DynamicsIn this episode, Mike Wolber, CRO for Rent Dynamics, talks about Logan-based Rent Dynamics, its products, and its customers. Mike discusses the latest trends in real estate, especially in the rental industry, with the rise of COVID. Lastly, Mike tells us about how he manages his time to optimize the output of the workweek – he creates an “invisible window” for himself each morning to focus on his personal development before he does anything work-related.2021-04-2026 minModern Multifamily#9: Gary Gregory on leadership growth and developmentI really enjoyed this conversation with Gary Gregory. An accomplished leader in the Multifamily industry with more than 20 years of experience, a 2-time, best-selling author, and we even discovered a common passion in endurance sports.In this podcast, we dive into leadership development and some of the specific principles that Gary believes in that can apply to all of us, no matter where we are in our careers.To get in touch with Gary or to learn more about his books and coaching opportunities, check out the below.https://thegarygregory.com/https...2021-04-0235 minModern Multifamily#8: Justin Choi talks about the technology that Multifamily needsI had an awesome time catching up with Justin Choi, the Director of Marketing at Sequoia. We covered a lot of topics but kept a big focus on Multifamily Technology - what is working but also, what the industry needs.You'll also hear about the Outside In business philosophy, why the next hot amenity could be dog treadmills, and how they used Influencers in their community to impact leasing and retention.To get in touch with Justin - you can find him on Linkedin: https://www.linkedin.com/in/jlchoi/2021-03-2540 minModern Multifamily#7: JZ talks social media, personal branding, and how you can get startedI had a blast spending time with Jake Zachariah aka JZ. He's been in Multifamily for 15 years and we talked about his passion for social media, personal branding, and creating efficiencies in the workplace. In this episode you'll learn the role that personal branding has had on JZ's career, tips and tricks for how you can get started on social even if you aren't ready to be posting, and what the silver lining of the pandemic was for him.To get in touch with JZ:https://www.linkedin.com/in/jzjakezhttps://twitter.c...2021-03-1936 minModern Multifamily#6: Mike Rovito talks about the future of Smart ApartmentsThis week on Modern Multifamily, we sat down with Mike Rovito, the CEO of Dwelo. Mike talked about the opportunities ahead of the Multifamily industry with Smart Apartments and shared why he's so excited to be in the category.To get in touch with the Dwelo team - head over to their website.To get in touch with Mike - you can find him on LinkedIn.2021-03-0129 minModern Multifamily#5: Brandon Hornibrook's take on the Evolution of Digital marketing from from the dot.com days to the AI eraIn this episode of Modern Multifamily, I sit down with Brandon Hornibrook to discuss his take on the evolution of Digital Marketing. He's been a marketer for over 20 years and has experienced radical technical transformation from the dot.com era to now, where he is leading the industry from a technical and analytics standpoint.Here is the link to Brandon's LinkedIn profile.2021-02-2429 minModern Multifamily#4: Building Credit for Renters, A Conversation With the Credit Builders AllianceThere is a big opportunity in the Multifamily Industry to create financial freedom for Residents. Not only is credit reporting for on-time rent payments available in Multifamily, but the state of California is also mandating that this is offered in affordable communities starting in July.In this episode, you will hear from Sarah Chenven and Talia Kahn-Kravis from the Credit Builders Alliance as well as Alex Buchanan from Rent Dynamics on this important topic of Renter Credit Reporting. To learn more, here are a few resources:Link to the the California Bill, SB-1157.2021-02-1032 minModern Multifamily#3: Ed Carey Tells the Audience Town StoryEd Carey, the CEO and Founder of Audience Town tells the story of Audience Town. Audience Town is an advertising platform that is preparing to make a splash in the Multifamily Industry. In this episode you'll hear how the company was born, some of the exciting features and innovations they are bringing to the industry, as well as a few fun facts about Ed. Here is a link to Ed's Linkedin: https://www.linkedin.com/in/ed-carey-a4b7032/Ed's E-mail Address: ed@audiencetown.com 2021-02-0532 minModern Multifamily#2: Tony Mino's Take on Culture and Property Management TechnologyIn this episode, I sat down with Tony Mino, a property manager with Avenue 5 Residential. We discuss his take on emerging technologies in the multifamily industry, navigating COVID-19 on-site, and how he's seen culture evolve as the organization has grown.If you want to get in touch with Tony, here is a link to his LinkedIn profile: https://www.linkedin.com/in/anthony-mino-a3626b6b/2021-02-0128 min