Shows
Marketing & CoffeeNavigating 2025’s Privacy Laws for AdvertisersNew state-level privacy laws in 2025 are reshaping online advertising. In this episode, we discuss the compliance requirements, rising costs, and strategies to stay ahead. Learn how Zima Media helps businesses adapt with innovative solutions like server-side tracking and first-party data strategies. Stay compliant and competitive—tune in now.
2025-01-1613 minMarketing & CoffeeScaling Property Management: Digital Strategies for 2025In this episode of Marketing & Coffee, Mike Zima chats with property manager Cornel Prida about scaling his business in Costa Blanca, Spain. From building a website to leveraging Google Ads and social media, they break down the essentials of digital marketing for property managers. Learn practical strategies to grow your business and stay ahead of the competition.
2025-01-0923 minMarketing & CoffeeMastering Shopify SEO: Insights from 500+ ProjectsIn this episode, we dive deep into the world of Shopify SEO with insights from over 500 projects managed by Zima Media. Learn why SEO is an ongoing commitment, the importance of focusing on conversions over rankings, and how to implement advanced tracking solutions to maximize your eCommerce success. Discover the common myths and misconceptions that can hinder your SEO efforts and get expert tips on partnering with professionals to achieve consistent growth. Tune in to unlock the strategies that will keep your Shopify store ahead in the competitive digital landscape of 2025.”
These revised LinkedIn and Facebook posts ad...
2025-01-0621 minMarketing & CoffeeAI for Google Ads 2025: Maximizing Shopify SalesIn this episode, we dive into Google’s major AI push in 2025 and its implications for Shopify store owners.
Learn how AI is transforming search marketing, why focusing on conversions over clicks is crucial, and the advanced tracking solutions you need to stay ahead.
Discover strategies to secure your Google Ads account, effectively analyze your competitors, and leverage AI tools to maximize your sales.
Tune in to future-proof your eCommerce business with expert insights from Zima Media.
2025-01-0319 minMarketing & CoffeeCMO Unfiltered: Brick-and-Mortar Marketing in the Age of AIHow will AI and ChatGPT revolutionize brick-and-mortar marketing? In this episode, Michael Zima explores the future of local business marketing in 2025. From mastering local SEO to leveraging ChatGPT Ads, learn how to adapt and thrive in an AI-driven world.
2024-12-1010 min
Modern Investing PodcastModern Investing with Sidepocket: Mike ZimaIn this podcast interview with Mike Zima, he shares his journey from being a Fiverr pro to becoming a fractional CMO and co-founder of Zima Media, discusses the benefits of remote work, modular home construction, and investments in real estate and Bitcoin. Mike emphasizes the importance of routine, self-awareness, and the balance between automation and personal touches in his work. He envisions a future with regenerative AI content creation and personal assistants powered by AI, all while remaining focused on setting positive things in motion and leaving a lasting impact.About Mike Zima...
2023-10-0340 min
MIKE SATOSHI PODCASTSKrypto Newsy Live #429 | 18.07.2022 | BITCOIN W GÓRĘ, BULL TRAP? BINANCE UKARANY GRZYWNĄ $3M! KRYPTO ZIMA TRWA 250 DNIWszystkie dobre podcasty o kryptowalutach https://darmowekrypto.org.pl/podcasty-----------------------------------------Krypto Newsy Live #429 | 18.07.2022 | BITCOIN W GÓRĘ, BULL TRAP? BINANCE UKARANY GRZYWNĄ $3M! KRYPTO ZIMA TRWA 250 DNIZapraszam na Krypto-Newsy Live, czyli wydanie na żywo wiadomości ze świata Bitcoina, kryptowalut, DeFi, NFT, Metaverse i technologii blockchain. Najlepsza na polskim YouTube, codzienna dawka najświeższych wiadomości w lekkim wydaniu. Zapraszam na odcinek: Mike Satoshi.Zapraszam na Krypto-Newsy Live, czyli wydanie na żywo wiadomości ze świata Bitcoina, kryptowalut, DeFi, NFT, Metaverse i technologii blockchain. Najlepsza na polskim YouTube, codzienna dawka najświeższych wia...
2022-07-1847 minMarketing & CoffeeGoogle MUM, its a new algorithm that’s 1,000x more powerful than BERTGoogle previews the new MUM algorithm update. Mum stands for Multitask Unified Modal (mum).
Google demoed this on stage during an I/O conference.
It’s 1000 times more power than BERT.
Although no public rollout date was announced, it’s easy to speculate about its future in search.
Well, if you’ve been following Zima Media, it’s the past. We have been informing our clients about advances in Artificial Intelligence since 2014.
Subscribe and like this...
2021-05-1902 minMarketing & CoffeeMarketing Mistakes #5: Neglecting Your WebsiteWe have looked into such common marketing mistakes as not knowing your results, not investing in SEO and content, not running advertising campaigns, and ignoring your social media.
Today, we’re going to discuss another fatal mistake →
Neglecting Your Website
Your website is the face of your business. If it doesn’t give a good first impression, no one will want to revisit it. Since marketing's primary goal is to bring people to your site, its quality is responsible for the results of all your marketing efforts, including SEO and Google Ads.
If...
2021-04-2103 minMarketing & CoffeeMarketing Mistakes #4: Ignoring Social MediaWe have already talked about such common marketing mistakes as not knowing your results, not investing in SEO and content, and not running advertising campaigns. If you haven’t checked them yet, you can find links in the description.
Today, we’re going to discuss another big mistake →
Ignoring Social Media
Writing amazing content without sharing it is pointless. Now, almost everyone has a profile on various social media platforms, including your customers. And if you aren’t taking advantage of this free opportunity to reach...
2021-04-1302 minMarketing & CoffeeMarketing Mistake #3: Not Running Advertising Campaigns Because Your Budget Is SmallWe have already talked about such common marketing mistakes as not knowing your results and not investing in SEO and content. If you haven’t checked them yet, you can find links in the description.
Today, we’re going to elaborate on another crucial mistake →
Not Running Advertising Campaigns Because Your Budget Is Small
The key to successful advertising isn’t only increasing your daily budget but also making sure to set up your campaigns properly.
It includes creating a strong st...
2021-02-1503 minMarketing & CoffeeMarketing Mistake #2: Not Investing in SEO & Content Because It’s Too SlowLast time we talked about the first marketing mistake businesses usually make - not knowing your results. If you haven’t checked it yet, you can find the link in the description.
Now, it’s time for mistake #2 →
Not Investing in SEO & Content Because It’s Too Slow
Did you know that 90% of web pages never get any traffic? While it’s good to run successful advertising campaigns, it’s still crucial to work on your website’s SEO & Content to get free organic traffic and leads. Yes, you can’t see the results overnigh...
2021-01-2503 minMarketing & CoffeeSEO Content Marketing Strategy TemplateIt is widespread in the marketing world today to hear about SEO and content marketing. We would even go so far as to say that these two things have become the bread and butter of many enterprises' marketing strategies.
In this tutorial, we are going to explain the relationship between SEO and content marketing.
What is Search Engine Optimization (SEO)?
SEO is what businesses do when they want to improve their ranking in search engines.
Historically SEO has a dark side, and many people still think it's a geek like me...
2021-01-0504 minMarketing & CoffeeGoogle December 2020 Core Update SummaryHappy New Year! It's time to take advantage of all the hard work Google has been doing updating its algorithms to provide better search results. So, how is the Google December 2020 Core Update going to impact your results? Here are our impressions, but first. What's a core update?
"Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as "core updates." They're designed to ensure that overall, we're delivering on our mission to present relevant and authoritative content to searchers. These core updates may also affect Google Discover."
2021-01-0404 minMarketing & CoffeeGoogle Introduces Add Me To Search People CardsGoogle is testing a new digital business card in India. This new feature will be excellent for personal brands and influencers when it rolls outs worldwide.
2020-08-1703 minMarketing & CoffeeThe Great Leap Forward: Ecommerce Grows 10-years in 3-months | Ecommerce NewsEcommerce has experienced massive growth during the crisis. Now we know how extensive that growth has been. This is a transformational shift of the offline economy into the online. What side of history is your business on?
2020-08-0303 minMarketing & CoffeeAlphabet subtracts revenue in a first revenue decline in historyGoogle Search revenue was down $2 billion as advertisers paused during the pandemic.
Google did see some bright spots in YouTube advertising, Cloud computing, and Play stores.
Facebook Advertising revenue was up 11% year over year.
Amazon ad revenue jumped 41% to $4.2 billion in revenue in the second quarter.
This is still only 5% of revenue when Google and Facebook depend more on advertising revenue.
Subscribe for daily podcasts! (Always fresh!)
FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW!
Instagram: https://www.instagram.com/mikedzima/
Twitter: https...
2020-07-3104 minMarketing & CoffeeWhat is Shopify Balance?Shopify is opening financial services to support ecommerce stores. We are going to cover Shopify Balance, and it’s intended uses.
2020-07-2902 minMarketing & CoffeeGoogle to keep employees home until summer 2021 amid pandemicIs your business prepared for remote work? We have been seeing this trend for a long time and have adopted it successfully. Here is what we know about Google and how remote work has built our culture.
2020-07-2801 minMarketing & CoffeeBuy on Google is now open and commission-free for Shopify stores!Accelerate the growth of your ecommerce store with new features from Google. Customers can see your products, reviews, and checkout on Shopify right from Google search result pages.
2020-07-2704 minMarketing & CoffeeOpenAI Writes The Terminator in The Hat by Dr. Seuss and Goes ViralOpenAI is a project backed by top Silicon Valley founders. This 3rd generation technology has radically improved its understanding of language, code, memes, and self.
2020-07-2403 minMarketing & CoffeeGoogle My Business Launches Google Guaranteed Subscription ServiceSupercharge your local business with a premium GMB listing. This feature is limited to local home service providers, and some eligibility requirements need to be met.
2020-07-2302 minMarketing & CoffeeShopify Walmart Integration ReviewIntegrate your Shopify store with a marketplace with over 120 million monthly online visitors.
2020-07-2204 minMarketing & CoffeeWork-From-Home Saved the Environment 270 Billion Miles Per Year in the US, KPMG FindsAmericans drove roughly 3 trillion miles in 2019. That's 337 round trips from Earth to Pluto. 270 Billion miles are expected to be cut in vehicle miles traveled throughout the US in 2020.
2020-07-2104 minMarketing & CoffeeHulu Launches Beta for Self-Serve Advertising PlatformHow are they still in business?
Looks like a terrible deal for an SMB when compared to youtube. This looks like a play for Hulu to unload, unsold ad inventory to SMB that fit the following.
📌 Requires being approved by Hulu
📌 Simple demographic targeting
📌 Cannot target specific placements (shows)
📌 15-30 second long spots
2020-07-2002 minMarketing & CoffeeThe No Bull$h1t Guide to Winning at SEOI know SEO. We did it for thousands of clients and earned over 1K reviews. This is how I used SEO to succeed every day. Now you can too!
2020-07-1716 minMarketing & CoffeeMajor US Twitter accounts hacked in Bitcoin scamApple, Elon Musk, and Jeff Bezos are some of the high-profile compromised accounts.
2020-07-1601 minMarketing & CoffeeGoogle Eats launches to compete with Zomato, Swiggy & Amazon in IndiaDunzo is going to complete the last-mile delivery. Dunzo was an investment made by Google, and Google is not handling the physical delivery.
2020-07-1502 minMarketing & CoffeeGoogle Discover SEO: How to Optimize Your ContentContent is automatically eligible to appear in Discover if it is indexed by Google and meets Discover’s content policies.
2020-07-1404 minMarketing & CoffeeGoogle Ads to ban spyware, surveillance products and services🚫 Spyware/malware that can be used to monitor texts, calls, or browsing history.
🚫 GPS trackers specifically marketed to spy or track someone without their knowledge.
🚫 Promotion of surveillance equipment such as cameras, audio recorders, dash cams, nanny cams.
2020-07-1302 minMarketing & CoffeeIndia bans TikTok and requests access to the Google Algorithm!India is drafting measures to stimulate alternatives to popular tech.
2020-07-1004 minMarketing & CoffeeDid Google Ads Ban or Disapprove My COVID Keywords?Here’s a quick case study after working with a few medical and PPE clients.
2020-07-0903 minMarketing & CoffeeInfluencer Shares Recent Ban From MediumJerry Nelson shares his honest truths about his experience on Medium.
2020-07-0801 minMarketing & CoffeeDeleted TikTok After Seeing Endangered Animal Abuse. What did Instagram do?TikTok is not cruelty-free ⛔🐰 If your brand values animals and is cruelty-free, you might be supporting a platform that hurts endangered animals. Protect your reputation now!
2020-07-0702 minMarketing & CoffeeGoogle Updates Spam Report GuidelinesReporting spam web pages were designed to improve the search algorithm. It does not mean your website is going to be manually punished by Google.
Manual actions are when an entire website or web page can be manually removed from Google, which appears in Google Search Console.
Automated spam prevention is not going to lead to a manual action.
2020-07-0602 minMarketing & CoffeeSEO Just Became The Best Marketing in 2020Find out why communication always finishes last.
🔍 Budget cuts lead to reevaluating the marketing strategy
🔍 SEO is the only digital marketing that appreciates
🔍 Content strategy can be the pillar of a new paid strategy later
2020-07-0302 minMarketing & CoffeeCan you make money dropshipping on Shopify?The dropshipping phenomena is allowing people to make money online.
Can you make an income off of this too?
Here's the rest of the video: https://youtu.be/Bk8cymus_zM?t=92
2020-07-0201 minMarketing & CoffeeCan you blog on a Shopify?Today, I dive into why you need a blog for your website. The benefits are clear, and this is how we tap SEO value for our clients.
1️⃣ 12-month review of SEO results
2️⃣ Fundamental keyword research
3️⃣ How to do niche-specific content research
4️⃣ Put it all together to write great content that ranks on Google
https://youtu.be/BlXNkcupnRw
2020-07-0101 minMarketing & Coffee100 Brands Boycott Facebook As Global Advertising Contracts $50 Billion❗Advertising investments slide -8.1%
❗The decline is “softer” compared to $60B contraction in 2009
❗Boycott pressure could expand the forecast
Source: WARC DATA
2020-06-2901 minMarketing & CoffeeGoogle My Business Adds New Features for Online BusinessesEarly adopters will get free traffic first!
✔️ Online Care
✔️ Online Appointments
✔️ Online Estimates
✔️ Online Classes
2020-06-2601 minMarketing & CoffeeI'm an advertiser, and it's my job to steal YOUR dataHere are my best tips to protect your privacy.
🔒 I'm using hey.com for email to block 3rd party email tracking my location and other habits
🔒 Use a browser like Brave or Safari block tracking pixels from Google & Facebook
🔒 Carefully use tools that put privacy first
2020-06-2502 minMarketing & CoffeeNew Safari Desktop Blocks Google AnalyticsInternet Tracking Prevention Starts 😵
📍 Safari has a 9.4% Desktop market share
📍 Not coming to mobile Safari, yet
📍 Mobile Safari has a 24.4% global share and 55% USA share
2020-06-2402 minMarketing & CoffeeGoogle is Offering Businesses Free Google Ads Promotion in Google MapsYou’ve arrived at your destination.
📍 Smart Campaigns are free until September 2020
📍 Attract more leads right from inside of Google Maps
📍 Avoid the mobile app designed to extract your marketing dollars
2020-06-2301 minMarketing & CoffeeGoogle launches Keen to gobble more personal data▶️ Google+++
📣 Google launches another failed social network
🧭 It won’t outperform Orkut, Dodgeball, Latitude, Buzz, Google+
🔎 A clever way to data mine your preferences for targeted ads
2020-06-2202 minMarketing & CoffeeGoogle Ads Grants totals $1 billion in 2020▶️ Giving is a part of the cure.
📣 Grant application process was reduced from 14 steps to two steps.
💰 Google pledges another $200 million.
🔎 Nonprofits access $10,000 per month in free Search ads.
2020-06-1902 minMarketing & CoffeeGoogle Ads Clickbait PolicyGoogle Ads will begin enforcing and removing clickbait language from the platform.
These are welcome policy changes that will raise the bar for advertisers on Google.
2020-06-1802 minMarketing & CoffeeGoogle Confirms Rankings on Page 1 for New Sites Could Take Up to a Year▶️ Let’s watch the paint dry.
Google’s John Mueller recently advised that it could take up to a year for the search engine to figure out where to rank new sites.
2020-06-1702 minMarketing & CoffeeGoogle Search Console Adds New Data for Recipe Structured Data▶️ Delicious Search Results
🍲 Make your recipes pop on Google search
📊 Review analytics inside of Google Search Console
🧩 Use the Structured Data Testing Tool
2020-06-1601 minMarketing & CoffeeWinston Churchill photo disappears from Google searchI read the Google Crisis PR teams’ response on Twitter.
▶️ The Algorithm has a mind of its own!
📌 Winston Churchill image was missing from Google since April
📌 Turns out it was an algorithm bug with by human graders
📌 The algorithm trains on poor human inputs
2020-06-1503 minMarketing & CoffeeFacebook shows knowledge panel-like information boxes from WikipediaWikipedia fact checks Facebook results.
▶️ Will this be on the test?
📌 Facebook rips a page out of Googles’ playbook
📌 Wikipedia is enhancing Facebook search result pages
📌 The knowledge panels are more critical about people
2020-06-1201 minMarketing & CoffeeGoogle to review and take down counterfeit goods from Google searchGoogle removes counterfeits good
▶️ I’m feeling lucky
📌 Google is quick to move to help brands equity on their shopping marketplace
📌 Google is allowing to request counterfeit takedowns from Google Search
📌 Similar to the DMCA request procedure
2020-06-1101 minMarketing & CoffeeGoogle Search hacked WhatsApp▶️ Whoops "from Facebook"
⚠️ 300,000 phone numbers indexed by Google Search
📌 The issue has now been patched
📌 Click to Chat features allowed Google to index phone numbers
2020-06-1001 minMarketing & CoffeeFacebook Adds Option to Send Marketing Emails via Pages App▶️ Facebook Gobbles More Data
📌 Appearing CRM appearing in the wild
📌 Stage and send marketing from within Facebook Pages
📌 Leverage data for tighter Audience advertising
2020-06-0901 minMarketing & CoffeeEngagement remarketing comes to LinkedIn Ads▶️ LinkedIn updated to Windows 98
📌 LinkedIn Ads become more useful
📌 Target audiences based on engagement with content and forms
📌 Rolling out now over the next 30 days
2020-06-0802 minMarketing & CoffeeSEO Industry shame SEMRush for selling fake backlinks.▶️ Fake backlinks build fake brand equity.
📌 Light your money on fire instead of buying backlinks
📌 SEMRush is monetizing crappy SEO services
📌 Buying backlinks is the hallmark of a failure
2020-06-0502 minMarketing & CoffeeGoogle Tests Showing Web Pages in YouTube Search Results▶️ Learn more about YouTube SEO
📌 SERPs are being spotted in the wild on YouTube.
📌 This change correlates with the Google Discover push.
📌 Algorithms are testing “search intent” on YouTube.
2020-06-0301 minMarketing & CoffeeInstagram Announces Next Stage of IGTV MonetizationInstagram TV goes full Google+ in its latest move.
▶️ Find out how IGTV is incentivizing Publishers.
📌 IGTV is the new America’s Home Videos
📌 We’re all waiting for it to shut down at some point
📌 55% revenue share for publishers
2020-06-0202 minMarketing & CoffeeFacebook Marketplace is open for businesses selling new products▶️ Find out about this new revenue stream.
📌 Lowest commission fees on a marketplace
📌 Product feeds/catalogs are already compliant
📌 Some approval required to get started
2020-06-0102 minMarketing & CoffeeZima Media Weekly Growth Update▶️ Build an Education Department
📌 We don’t have a marketing department but an education department
📌 YouTube is a blue ocean for expert course content
📌 Build a brand instead of short-term gains
2020-05-2902 minMarketing & CoffeeGoogle is coming for Facebook budgets with Discovery ads, now available globally▶️ Google Ads has a new bag of tricks.
📌 Discovery campaigns are available to all advertisers globally
📌 Discovery ads serve automatically across YouTube, Discover and Gmail
📌 High-quality images are the barrier of entry
2020-05-2802 minMarketing & CoffeeGoogle to sunset Gallery ads beta, focus on Image Extensions▶️ What does this mean for advertisers?
📌 Gallery Ads beta is being phased out
📌 Image extensions will remain
📌 Dynamic image extensions beta will continue
2020-05-2701 minMarketing & CoffeeLinkedIn Stopped 7.8 Million Fake Accounts From Being Created in the Second Half of 2019▶️ Think twice when accepting new connections
📌 7.8 Million Fake Accounts were blocked
📌 Automated tools are getting better
📌 Members report 85,600 FAKE accounts
2020-05-2601 minMarketing & CoffeeYouTube Select: YouTube’s new premium advertising program▶️ We targeted TV ads coming to YouTube Ads.
📌 Targeted lineups with expanded reach
📌 100M streaming YouTube TV monthly in the US
📌 Target the top 5% of programs
2020-05-2202 minMarketing & CoffeeFacebook launches Shops to bring more businesses online during the pandemic▶️ What’s not to like?
📌 Free to start a shop for your virtual storefront
📌 Deep integration with Shopify, BigCommerce, and Woo
📌 Product catalogs features are growing
2020-05-2102 minMarketing & CoffeeGoogle Halts AI Tools For Oil Extraction▶️ Hear about Google committing to going green.
📌 Left hook at Microsoft and Amazon cloud computing
📌 Brings ethnicity when consumer psychology is hyper-aware of the environment
📌 This is the race to becoming carbon negative
2020-05-2001 minMarketing & CoffeeFacebook acquires Giphy to integrate with Instagram▶️ Hear about this new feature coming to Instagram.
📌 Facebook gobbles up another platform for an estimated $400M
📌 50% of traffic comes to Giphy from Facebook
📌 Anti-trust regulators are going to have doubts
2020-05-1901 minMarketing & CoffeeChrome will block ads that drain your resources▶️ Find out how to turn it on now
📌 Ads stop after 4MB of network data is used
📌 0.3% of resource intensive ads use 27% of network data
📌 Rolling out August with options in setting to enable
2020-05-1802 minMarketing & CoffeeLinkedIn Algorithm Update: What is Dwell Time?▶️ Find out about the latest changes.
📌 Engagement used to be the most significant factor
📌 The intent is being measured in the latest update
📌 Now, content that’s a thumb-stopper is being ranked in feeds better
2020-05-1502 minMarketing & CoffeeGoogle Site Kit WordPress Plugin Vulnerability▶️ Is your WordPress site at risk?
📌 This hack can undo your SEO rankings
📌 Carefully consider 3rd party plugins
📌 Always use a security plugin
2020-05-1402 minMarketing & CoffeeTwitter employees can work from home forever, CEO says▶️ Hear more about the future of work.
📌 Allowed to work from home in perpetuity
📌 Facebook, Google, and Microsoft were early to move to a work-from-home
📌 Remote work will result in substantial overhead savings
2020-05-1301 minMarketing & CoffeeHow to Beat Google May 2020 Core Update▶️ Find out how we beat Google every time.
📌 92% of searches happen on Google
📌 95% of mobile searches happen on Google
📌 22% of all traffic comes from SEO
There are over 800 custom search engine results.
How many of these features are your utilizing?
2020-05-1201 minMarketing & CoffeeShopify's new app makes it easier for merchants to sell on Pinterest▶️ Scale your business with Shopify & Pinterest Ads
📌 Shopify merchants get access to distribution across Pinterest.
📌 Pinterest is pushing shopping on its platform.
📌 The Pinterest app on Shopify is available now for merchants in the US and Canada.
2020-05-1101 minMarketing & CoffeeYouTube Expands Ad Formats for TV Screens▶️ Let’s get ready to rumble in the living room!
Google is reporting these worldwide figures.
📌 800% increase in feature-length movies
📌 125% increase in TV Shows
📌 250% increase in live content
2020-05-0801 minMarketing & CoffeeGoogle on Using Quora for Link Building▶️ Find out what Google thinks about this tactic.
📌 Spammers are abusing this as a form of comment spam.
📌 “nofollow” backlinks pass little to no value.
📌 Opportunity to drive traffic, but popular in foreign countries outside the USA.
2020-05-0702 minMarketing & CoffeeGoDaddy Hosting Breach Undetected for 6 Months▶️ Help us, Danica Patrick. You're our only hope.
📌 123456
📌 password
📌 abc123
2020-05-0601 minMarketing & CoffeeGoogle May 2020 Core Update rolling out today▶️ What do you need to know about this algorithm update?
The way your content is being rank is evolving, and your communication can earn more impressions on Google.
2020-05-0501 minMarketing & CoffeeAmazon’s ad revenue growth held steady in Q1: What it means for advertisers now▶️ Amazon ads didn’t flinch to COVID.
📌 Growing at a pace of over 40% (CFO notes)
📌 Amazon reports ad revenue as (Other)
📌 The growth signals a strong case to expand into Amazon Advertising
2020-05-0401 minMarketing & CoffeeZima Media Weekly Growth UpdateThe theme for this week has been an uptick in European & US clients, end of the lockdown, and a new course heading to the future of work.
▶️ Hear this week's growth recap.
What did you work on this week?
2020-05-0101 minMarketing & CoffeeFacebook soars after reporting ‘stability’ in ad revenue after fall in March▶️ This is how Facebook Ads beat Covid.
📌 Facebook shares rose as much as 10%
📌 The company’s revenue came in at $17.74 billion, up 17%
📌 Facebook said it counts 2.99 billion monthly users
2020-04-3001 minMarketing & CoffeeGoogle Q1 earnings offer hope ad slump won’t be as bad as some expect▶️ Hear about our experience with clients in over a dozen countries.
📌 A reliable indicator that advertising will bounce back
📌 The Google Ads bailout likely a response to a slowdown coming Q2
📌 Our clients are doing anywhere from above average to below average
2020-04-2902 minMarketing & CoffeeGoogle Search Console Adds Copy URL Button▶️ This is revolutionizing our SEO workflow.
📌 1-click Copy
📌 Turning SEO’s into speed demons
📌 Faster than 56K dial-up internet"
2020-04-2901 minMarketing & CoffeeNew free version of Google Shopping rolling out now▶️ I am going to demonstrate how Google Shopping works.
📌 Rolling out in USA now
📌 Feels like a beta ecommerce experience
📌 Customer reviews are a focal point of the experience
2020-04-2803 minMarketing & CoffeeZima Media Weekly Growth UpdateThe theme for this week has been more course content, meeting old clients for the first time on a call, and relaunching my personal podcast.
▶️ Hear this week's growth recap.
What did you work on this week?
2020-04-1702 minMarketing & CoffeeWorking From Home With Mike Zima & Dan BochichioHow can you build an Affordable WordPress website?
In this week's podcast of Working From Home With Mike Zima, I interview Dan Bochichio, a WordPress developer from rural Albany, New York.
Dan started building websites in the late 1990s using notepad and MS Paint at the age of 14.
In 2004, Dan started his freelancing career with uniquely designed Craigslist Ads and finding clever places to leave business cards. In 2010, Dan launched Bocain Designs with his wife Rebecca, to offer small businesses agency-quality web design services without the agency pricing.
Today, Dan helps...
2020-04-1616 minMarketing & CoffeeZima Media Weekly Growth UpdateThe theme for this week has been course content, helping clients activate remote work, and scaling our marketing content.
▶️ Hear this week's growth recap.
2020-04-1001 min
Marketing & CoffeeZima Media Weekly Growth UpdateHealth, immunity, and burnout is the theme for this week.
Hit ▶️ to hear the best business advice I’ve ever received.
2020-04-0302 min
Marketing & CoffeeThe TEN Campaign: Making Random Acts of Kindness Not So RandomHit ▶️ to hear how Zima Media and Bocain Designs LLC. are giving back to nonprofits.
How you can help:
1️⃣ Share our GoFundMe campaign and donate 10-seconds (Link in comments)
2️⃣ Become a volunteer and give 10-hours a month
3️⃣ Join as a nonprofit and earn a 10-hour a month grant for professional services
TEN does not have a revenue component. All donations are voluntary and will go 100% to fuel Facebook Ads for a new nonprofit each month.
Share TEN: https://zima.media/donate-10-hours
2020-04-0102 min
Marketing & CoffeeThe Praise-Economy: Making Random Acts of Kindness Not So RandomHit ▶️ to hear how Zima Media is giving back to nonprofits.
2020-03-3102 min
Marketing & CoffeeWordPress SEO Setup on Fiverr Pro By Zima MediaWe just launched our newest gig on Fiverr Pro!
Hit ▶️ to see our WordPress SEO Setup gig.
Looking forward to getting our first 100 reviews on this services.
If you want to take a closer look. The link is in the comments.
2020-03-2601 min
Marketing & CoffeeZima Media Weekly Growth Update 3/20The theme of this week's lockdown is health, vitality, and giving.
Hit ▶️ to hear about my weekly update.
It's been an incredible week for our health clients. We're seeing intense pressure that health & vitality is coming back hard.
Building a program to give back is something I am working on. We're getting close, and we cannot wait to help organizations that make an impact.
2020-03-2002 min
Marketing & CoffeeGoogle Ads Set Up on Fiverr Pro By Zima MediaThis is our most popular Fiverr Pro service.
We found that some of our clients love the option to have a Google Ads campaign set up by a professional without the hefty management fee.
If you’re not ready for management, but your business is ready for Ads.
Hit ▶️ to learn more.
Find this unique service on fiverr pro: https://zima.media/fiverr-pro-seller
2020-03-0201 min
Marketing & CoffeeShopify SEO Management on Fiverr Pro By Zima MediaIt’s been 327 days since we launched our Shopify marketing accelerator.
We have worked with over 200 Shopify stores in dozens of industries.
This brought us to create our new “I will set up your Shopify SEO” gig on Fiverr Pro.
With over 22 fiver sta reviews, we’re excited to share it here on LinkedIn.
If you want to learn more, the link is in the comments below.
Learn More ➡️ https://zima.media/fiverr-shopify-seo
2020-02-2401 min
Marketing & CoffeeLinkedIn Ads Services on Fiverr Pro By Zima MediaHave you thought about LinkedIn Advertising?
Here's a gig video from one of our popular Fiverr Pro services.
We do all the hard work to setup or optimize a campaign without the hefty management fee other agencies charge for. Just come and go when you need us.
Learn more: https://zima.media/fiverr
2020-02-1701 min
Marketing & CoffeeSEO Content Writing Services on Fiverr Pro By Zima MediaHere's a promo I did for our latest Fiverr Pro gig.
Here's the content writing gig if you want to check it out. https://zima.media/fiverr-pro-content-writing
This service is going to fuel our next 1000 reviews!
We have aggressively expanded into managing SEO Content for our clients as we see the best ROI in an SEO campaign around building communication that speaks to users in Google.
2020-02-1001 min
Marketing & CoffeeSEO Management on Fiverr ProI am looking for feedback from my network on this video I made.
Here's a preview of our updated SEO Management gig on Fiverr Pro.
With over 100 five star reviews, we are looking forward to what 2020 has in store!
If you want to check out the gig it’s right here. https://zima.media/fiverr-pro-seo-management
2020-01-2701 min
Marketing & CoffeeHow much should a new Shopify brand spend on marketing in year one?We get tons of clients bootstrapping it and working with us on one-off projects all the time.
Some of them leave after 30-days.
What do new brands all have in common?
They struggle in the first year to market their business, waste a lot of marketing dollars, and the needle moves slightly.
I would advise spending $0 in the first 12-months as on Shopify.
Growth hacking isn't hard, and here are three guides I created to help indie brands grow in 2020.
Shopify SEO: https://zima.media/shopify-seo-tutorial
...
2020-01-0801 minMarketing & CoffeeMike Zima Career Biography 2020Here’s an update to my career biography.
This is my Spiderman issue #1 origin story.
#mikezima #zimamedia #garyveechallenge
2019-12-3006 min
Marketing & CoffeeWho said the holiday season isn’t perfect for hiring new employees?It’s not Christmas, yet, we’ve already received a very witty present 😉 Welcome the new addition to our team, Daniela Gonzalez, Marketing Consultant from Mexico. Now, Zima Media’s team is stronger and ready to accomplish even bigger goals in 2020.
2019-12-1901 min
The Trust Factor RadioMike Zima - Co-founder Of Zima Media on Expertise, Authority & Trust For Ranking Small BusinessIn this episode, host Neil Howe talks to Mike Zima, co-founder of Zima Media. Mike is an industry SEO and advertising expert. He previously worked for the largest SEO agency in North America and has over 10 years of professional SEO experience working with major brands. Originally a Chicagoan, Mike moved to Spain three years ago. When he’s not working on client projects, Mike loves to stroll the beaches of Mallorca with his wife and son, occasionally fantasizing about deep dish pizza.Listen in as Mike shares what is working now regarding ranking on Google. Mike ta...
2019-01-2834 min2018-10-2605 min