Shows
Solutionology PodcastEpisode #22 | Do You Have A Blueprint for Additive Manufacturing Success?Recently, Carl and Brian Douglass were guest experts on a Webinar hosted by MasterGraphics and Mindfire. We are posting this as an episode of the Solutionology Podcast with their permission. Access the original posting here. Could you elevate your Approach with a Solid Plan from the Experts?Challenge the status quo by asking yourself: Is your current additive manufacturing plan truly optimized, and how can you elevate it to new heights of success? Prepare for enlightening insights as our experts share their valuable knowledge. You'll hear from 4 expert panelists:Carl Douglass, CEO, D...2023-11-131h 26
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow Leading Companies Are Using Data - Driven MarketingIn this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies.
We are thrilled to announce we have some leaders in the print industry joining us:
- Elly Chichester, Chief Marketing Officer, Allied Printing Co.
- Dan Cornelius, Director of Integrated Marketing, Think Patented
- David Rosendahl, President, MindFire, Inc.
Tune in as we dive into topics such as personalization, data utilization, predictive analytics, trends in direct mail, creative formats, AI, and so much more. Benefit from their vast experience as they reveal the secrets behind successful campaigns and cutting-edge strategies.
...2023-06-231h 15
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialSales Power Hour - Pixels And Ink 90Join us for an exclusive webinar where legends in the industry come together to reveal the untold secrets of empowering your legacy sales team and equipping them with the art of selling integrated marketing/omnichannel solutions with print.
Are you ready to take your enterprise accounts to new heights, gaining more loyal and stickier clients, and even tripling your print volume?
Imagine being the sole printer your enterprise accounts turn to, becoming an indispensable partner in their success. The key lies in offering data-driven direct mail and integrated marketing solutions, but how can you transform your print-only sales team into...2023-06-101h 14
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialPixels & Ink - Podcast 89: Ring Digital - Preparing for the Enrollment CliffOver the course of the webinar, we will explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates the market on how to connect with the right students for your university.
In this session, our panelists will break it all down and discuss four hot topics:
How to prepare for the enrollment cliff
The critical importance of defining the right target students
How to address changing demographics and diversifying enrollment
The surprising digital technology that can supercharge enrollment
You’ll get straight answers from three leaders in higher education who deliver the in...2023-05-261h 19
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social5 Considerations for Implementing an Effective Additive Manufacturing CellIn this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations:
1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justify the expenditure.
2] The importance of designating a project lead and the value they bring to achieving a practical implementation.
3] The project leader’s ability to focus on part development that leverages the additive manufacturing cell effectively.
4] The need for understanding the proper AM cell se...2022-11-171h 14Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialFive Considerations for Implementing an Effective Additive Manufacturing CellIn this session, our panelists break it all down and discuss what is needed to leverage best-in-class 3D Print manufacturing processes with these five considerations:
1] Why it is imperative to write an effective proposal to convince the required executives and the technical team that new 3D print technology is a worthy investment. The need to justify the expenditure.
2] The importance of designating a project lead and the value they bring to achieving a practical implementation.
3] The project leader’s ability to focus on part development that leverages the additive manufacturing cell effectively.
4] The need for understanding the proper AM cell se...2022-11-171h 14
Chatting 3D Print - Powered by MasterGraphicsBreaking into AM - 5 Steps to Successfully Adopting 3D PrintingIn the second panel discussion of our three-part series, you'll get answers to key questions from three additive manufacturing leaders who don't shy away from the truth and have critical insights to share. You'll hear from:Kevin Carr, President, MasterGraphicsDennis Richards, CO, Certified Orthotist, 3D StabilityVince Anewenter, Director of Rapid Prototyping Consortium, Milwaukee School of EngineeringDavid Rosendahl, President, MindFire Inc., Moderator2022-10-271h 17
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow to Increase Direct Mail Response by 20-30% With Only 2 Simple ChangesDirect Mail is under attack. Whether paper or envelope shortages, increasing pressure to demonstrate ROI, or digital ads stealing more of the marketing budget, there’s no escaping the uncomfortable reality most mailers and their clients face.
And yet, a growing number of leading Direct Mailers have learned to employ an unusual and differentiated Direct Mail offering that starts with adding a Personalized URL (“PURL”) and Personalized QR Code (“PQR”) to the printed Mail.
While simple on the surface, everything you don’t see makes a significant difference in helping these mailers not only acquire new clients but also protect their existi...2022-09-161h 30Chatting 3D Print - Powered by MasterGraphicsCracking the Additive Manufacturing Code: 3 Lessons about 3D Printing You Need to SucceedIn the first of our three-panel discussions, you'll hear from additive manufacturing leaders who will answer these questions and MORE-all from their own experience. How they started. What they learned. What mistakes to avoid.You'll hear from:- Kevin Carr, President, MasterGraphics- Peter Koostra, Director of Engineering, RE3DTECH- David Rosendahl, President, MindFire Inc, Moderator2022-09-121h 07
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialBreaking Into Additive Manufacturing - The 5 Steps To Successfully Adopting 3D PrintingWhat you’ll learn…
In this session, our panelists break it all down and discuss:
1] Why now IS the right time to invest in additive manufacturing and reshore your supply chain (in the face of a looming recession).
2] Surefire ways to find and land profitable opportunities, assess cost-effectiveness, and prove the value of AM.
3] The best ways to avoid common startup challenges and set yourself up for success.
4] How learning to design for AM will enable you to maximize your capabilities and profit.
5] Determine when/how to bring AM in-house and what to consider once you do!
Does the looming rece...2022-08-161h 16
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialAre You Ready For A Looming Recession?Is a recession coming?
How can our business survive the rising costs?
Should we change our marketing and sales strategies?
What should we be doing right now?
In this webinar, our business experts discussed the looming recession’s impact on business and the counterintuitive strategies innovative business leaders use to grow during a recession. Hear from industry titans who have been there before and have come out the other side more vital than ever.
What you’ll learn…
In this session, our experts discussed:
Top tips for recession-proofing your business
Innovative strategies to help you prepare and stay afloat
What you sh...2022-08-161h 21
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialSix Strategies to Deliver Results in 2022During this webinar, our panel reviewed innovative strategies, tactics, and programs necessary to deliver the results you want and need for the second half of 2022.
Such as:
NEW OptiChannel Marketing Solutions you may not be aware of and why they are essential in today’s world.
NEW Customer Loyalty Strategies for Growth and Success.
Customer Acquisition Program Must-Haves.
Employee Recruitment Program Opportunities.
NEW Avenues for Fulfillment & Engagement Efficacy.
Fully Integrated Marketing Programs.
This session’s expert panelists are:
Daniel R Cornelius, Director of Integrated Marketing Solutions, Think Patented
Jeromy Manser, Strategic Account Manager, Think Patented
Joseph Manos, EVP Customer Success, Mind...2022-08-1659 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialSecrets To Creating High - Value Print (Especially In This Economy)Remember. one thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow.
I remember the last recession. We could have lost our business. But instead, it was a time of profound growth and learning. Thankfully by taking some needed steps – we grew during that period – and so did many of the clients using our technology.
Recently, I dusted off my memories and made sure my team knew the steps we needed to implement today, so o...2022-08-161h 26
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialTrade Show Marketing - From Sinking To ShiningTrade Show Marketing - from Sinking to Shining!
Here at MindFire we have a motto that we live by in order to ensure that we maximize the ROI we get from exhibiting at a conference: “we believe we’ve won or lost by the time we get to a show based on the amount of pre-scheduled qualified meetings we’ve set and locked for our team.”
Truth be told, we came up with this motto after spending hundreds of thousands of dollars and not getting the return we wanted. We would go to a show, give it our all on the show...2022-04-1551 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialOh Sh@*t, Now What?In this episode, we cover the trials and tribulations businesses have endured the past two years and how to overcome it all, with guest panelists Joanne Gore, President of Joanne Gore Communications, Andrew Ettinger, Owner & CEO of The Best Postcards and Mike Robinson, Director of Business Development at Summit Direct Mail.
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/oh-sht-now-what/2022-04-0447 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialThe Secret To Increasing Your Social PresenceIn this interview, Warren Werrbit and Dave Rosendahl discuss the secret on how to increase your social presence.
The results may surprise you but if you're struggling to leave a digital footprint on social platforms then this episode is for you. You don't want to miss it!!
They cover topics such as:
- Finding the right modality for your company
- How your daily life and interests can generate views and engagement
- How your kids are influencing your product roadmap
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly...2022-04-0441 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialThe Best Postcards Mastermind // How Do you Retain Your Key People?Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about some of the most critical issues they are facing in the industry.
Which includes:
- Supply Chain Issues
- Increased Gas Prices
- How to retain key people
If you doing Direct Mail or are looking to break into the market you will be hearing some very valuable insight as they walk you through their thought-process of how they handle these types of issues. This is an episode you do not want to miss!
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506...2022-03-1739 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialDirect Mail For Contractors: How To Create Sales During “Pre-Season”Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about their process of getting mailers ready for the season, and why they are important, Marketing is key to consistent business and growth...
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/why-you-need-to-reach-out-to-your-customers/2022-02-1047 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialIt’s All About BrandingAndrew Ettinger & Joy Abdullah (Founder, Humanizing Business)
Joy (his real name) Abdullah is the Founder of Humanizing Business, a strategic marketing consultancy located in Kuala Lumpur, Malaysia.
Connect with him on LinkedIn here or via email here.
In this interview, The Best Postcards CEO Andrew Ettinger interviews him to gain insights into how branding can help you and your business grow.
(A little secret: Andrew is planning to release a podcast in 2022 … more interviews like this one and more coming soon!)
See the video here - https://thebestpostcards.com/2021/12/15/joy-abdullah-and-andrew-ettinger/
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Da...2021-12-231h 10
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialThe Secret to TRUE 3D Print Additive ManufacturingThere have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replaces injection molding or CNC.
Now, you might wonder what the actual use cases for 3D printing are and how you can leverage them and get maximum results?
I'm glad you asked!
After years of exploring the potential of additive manufacturing, experts from leading 3D manufacturing companies such as MasterGraphics, Re3DTech, Graco, and Enerpac will come together to share their knowledge and secret recipes for success.
RESOURCES MENTIONED IN THE EPISODE
...2021-12-1158 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialLearn Marketing & Sales Strategies From Andrew Ettinger, Tom Casey & Other Home Service LeadersEvery other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, and increase sales.
This session covered numerous essential topics, including:
How to plan ‘22 marketing given the economy, supply chain, and other business pressures.
Now that just-in-time inventory isn’t possible, what are you doing?
December Giveaway Promotions
What % of revenue should you spend...2021-12-1048 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialGenerate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing StrategyHosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers.
You will also hear as David Rosendahl, President and Co-Founder of MindFire, Inc. explains why having an OptiChannel marketing strategy is important and demonstrate how to create an engaging process that reaches your target audience, so you don’t have to.
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog...2021-12-0833 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialJoy Abdullah And Andrew EttingerIn this episode, hear Joy Abdullah as he speaks with Andrew Ettinger of The Best Postcards. Joy's insights are refreshing and relevant to the challenges we all face today!
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: mindfireinc.com2021-12-071h 09
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialRiches to Rags to Riches: A Printer's StoryIn this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew's personal "origin story," going from an $800,000 per year salary to losing everything before landing on his feet as CEO of The Best Postcards.
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/what-they-think-thought-leadership/2021-11-1214 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialSession 3: How To Build OptiChannel CampaignsIn our third session, we cover a variety of aspects related to the building of OptiChannel campaigns, including:
- How do you go from a Client’s objective to an executable
OptiChannel plan?
- What does it take to build an OptiChannel campaign? What types of
skills are needed?
- How do you keep a Client engaged when the first touch doesn’t
deliver the results they expected?
- In what ways does OptiChannel build deeper, stronger, and stickier
relationships between a service provider and their Client?
You don’t want to miss the unique (and in many cases, unexpected) advice...2021-11-011h 05
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialFrom Homeless to Millionaire: Andrew Ettinger & The Best PostcardsFrom Homeless to Millionaire. Brian Golod interviews Andrew Ettinger,
who tells his amazing life story. Find out how the CEO of The Best Postcards
lost his way and fought back to success as a business owner, and as a man.
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the post: mindfireinc.com/podcast-2/2021-10-191h 35
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow to Market & Sell OptiChannel Campaigns - Session 2Hey OptiChannel Community!
Seen live by over 300 people, this session took place on October 8, 2021. One of the keys to any business process is the Marketing and Sales that leads to production. Adding OptiChannel services to your offering requires a different perspective on the process, who sells it, and compensation.
Learn along with Kevin Thomas of Firespring from industry experts, including Andrew Ettinger of The Best Postcards, Shanna Vollmer of Pixa Creative, and Ben Shenk from Summit Direct Mail. They have all been there and done that and are willing to share! So watch, listen and learn how Selling OptiChannel can...2021-10-091h 05
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialLearn Cutting-Edge Marketing & Sales From Tom Casey, Lou Hobaica, & Other Home Service LeadersWell, we just finished another info-packed Mastermind with owners and leaders from a number of Home Services companies!
The invitation-only session was lively and educational, and now available to you as a video and podcast!
The Best Postcards (www.thebestpostcards.com) “Mastermind” discusses industry trends and ways to drive leads and grow sales.
Learn how to create leads and true ROI, and how to understand the impact direct mail can have on the consumer’s preference for your brand!
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the bl...2021-10-0846 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialTrade Shows Return - Are You Ready?Printers and Agencies return to Industry Trade Shows.
What are the five things you should be ready for?
Much has changed, but the value is still there.
Are you excited to see people again?
This is still a great way to get your message out!
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the post: https://mindfireinc.com/podcast-2/
Add a comment here…2021-09-3019 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow to Market, Sell, & Build Profitable OptiChannel Campaigns - Session 1Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. As a result, there is a hunger for authentic, hands-on advice from real-world practitioners.
EPISODE ONE - HOW TO STAFF FOR OPTICHANNEL
What are the skill sets necessary for staff when a printer or Agency is adding OptiChannel to their services?
RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog post: https:https://mindfireinc.com/how-to-market-sell-build-profitable-optichannel-campaigns/2021-09-281h 01
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow The Facebook Algorithm Works - Part ThreePixels and Ink Series: About Facebook Content
Welcome to the third
episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.
In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works.
...2021-09-2815 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialFacebook Releases Report On Most-Viewed Content - Part TwoPixels and Ink Series: About Facebook Content
Welcome to the second episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.
In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works.
...2021-09-2320 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialFacebook Releases Report On Most-Viewed Content - Part OnePixels and Ink Series: About Facebook Content
Welcome to the first episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.
In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works.
...2021-09-2116 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialFacebook Releases Report On Most - Viewed ContentHey, what's up, everybody. It's Dave, Rosendahl. Welcome back to another episode. Today we are in part one of a three-part series about Facebook. What I want to do is I want to help you understand how Facebook works and the reason why this is important as an Opti channel practitioner.
If you're a commercial printer or agency trying to weave Facebook with direct mail, you need to understand how today's market's channels work. In addition, you need to understand what kind of content people are engaging with in those channels so that you can be more effective at your...2021-09-2116 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow Innovative Print Use Cases Are Driving Recovery & Growth for Printers, In-Plants, & AgenciesIn this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies.
Listen to this informative interview as we probe Mary Ann’s views on:
The unusual trends she’s noticed in the print market over the last few months
Creative direct mail examples. Why some commercial printers are growing, and what they’re doing differently
RESOURCES MENTIONED IN THE EPISODE
:: Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
:: View this e...2021-08-2849 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialPostal Customer Council Florida: The Year of OptiChannelThis past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen in as he describes the day-to-day application of this new process, and how it drove 112% revenue growth and 33% more clients for MindFire, despite a pandemic economy.
RESOURCES MENTIONED IN THE EPISODE
:: Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: http://bit.ly/DaveRosendahl
:: View this episode's blog post (including the "shanty"):
https://mindfireinc.com/pcc-florida-the-year-of-optichannel/2021-08-2116 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow to Create “Shoulder Season” Leads With This Unique Mailer & Registration StickerWe just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies!
Every month or so, we gather this private group in a “Mastermind” to discuss industry trends and new, creative ways to drive leads and grow sales.
This month’s meeting was no different. From how to create shoulder season leads with an innovative mailer and registration sticker, to how to understand the impact direct mail can have on the consumer’s preference for your brand, the session was action-packed and informative for all attendees.2021-08-1242 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow to Grow to $45 Million in Sales Selling Direct Mail + OptiChannelMike Robinson has helped grow Summit from 0 to $45 million by selling print, mail, fulfillment services, & OptiChannel marketing solutions.
Mike has personally sold 100s of millions of personalized, OptiChannel-powered Direct Mail pieces.
But how, exactly?
That’s what we’re going to cover in this LIVE interview. Register now so you can learn:
• The unusual personality trait that’s made their company successful (it’s something you can learn to do)
• The #1 tip he’d give himself 15 years ago if he were just starting his direct mail + digital journey
• The fatal DEAL KILLER that keeps print sales execs from closing more business (this o2021-08-1047 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow Print Uniquely Engages Younger ConsumersCurious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials.
Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you.
If capturing the attention of younger consumers is important to you, don’t miss this important episode!2021-07-3108 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow a Growing Print Company Sells Direct MailWondering how other printers & agencies manage to sell direct mail in today's digital world? In today's episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You'll learn how their direct mail sales process gets prospects to say "YES" -- and, how they prove the ROI of each mailing.
If you're involved in selling direct mail, this is an episode you don't want to miss!2021-07-2110 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow To Become Indispensable To Your Clients By Offering Real OptiChannel ServicesRight now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?
How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer?
Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more.
We discuss key insights that will help you understand how OptiChannel works with:
Direct Mail & Personalized URLs (“PURLs”)
Email
SMS & Ringless Voicemail
Social Media, like Facebook...2021-07-1639 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialWhat’s OptiChannel & Why You Should CareIf your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C organizations are embracing OptiChannel to dramatically alter their marketing & sales results!2021-06-2938 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialWhat’s Working in Direct Mail Right Now?Listen in on this private, invite-only mastermind, which I moderated for The Best Postcards (they're a high-growth print company). You'll hear what their CEO, Andrew Ettinger, and his team are doing to drive sales for the home services industry. You'll also hear how executives at these companies rely on the mail to make the phones ring and drive service appointments. Regardless of your industry or role, you'll learn a lot from this session and extract numerous ideas!2021-06-2542 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialBusiness Leaders: Why Are You Hiding THIS?Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide, on top of the pressure of running a business, David shares a unique perspective on what it means to manage mental health and carry on the responsibilities of running an organization. Don't wait until it's too late -- listen now.2021-06-1809 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialTHIS Kind of LinkedIn Post Gets Dramatically More Views And The Surprising Hashtag Research ResultsIf you need to know what "works" on LinkedIn right now, pay attention to these data:
Over the last 5 months, my posts received:
1,272,191 total views
3.03% total engagement,
55 average comments p/post
The market value of this free organic reach is: $67,629.67
In this episode, you’ll learn what's working in terms of views, engagement, comments — and some surprising hashtag analysis2021-06-1412 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services Q&AHow to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services Q&A by MindFire (David Rosendahl)2021-06-0333 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow to Sell More To Your Clients By Offering ‘Real’ OptiChannel ServicesIf you’re thinking about scaling up the digital campaign services you offer clients, using channels like:
Direct Mail
Personalized URLs (“PURLs”)
Email
SMS
Ringless Voicemail
Social Media
Personalized Landing Pages / Microsites
Then watch this session now.
After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry).
To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions fr...2021-06-0240 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialWalt Disney Gave A Masterclass in Content That Almost Everyone MissedWalt Disney Gave A Masterclass in Content THAT ALMOST EVERYONE MISSED. Enjoy a Day at Disneyland with Dave and his family, and a truly unique perspective on what this controversial visionary accomplished.2021-05-2708 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%Excited to share our latest interview w/ Mackenzi Leinders (Dir of Sales & Demand Gen), sharing how her org grew sales by 118%.
The techniques are different and novel.
Even more intriguing is that it happened during the height of the pandemic.
We cover the process she and her team used to grow, despite spending LESS on advertising and without buying new pricey tech or hiring tons of people.
She knows her stuff, is hands-on, and is an excellent teacher. Let me know what you think!!2021-05-261h 33
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow Susan G. Komen Increased Revenue 30% Combining Direct Mail & DigitalOn the show today were:
Rachel Davies, Creative Director @ Susan G. Komen
Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA
Joseph Manos, Executive Vice President @ MindFire
During the interview, I dug into Rachel’s:
30% increase in revenue (by combining direct mail & digital in *this* way)
“HOOK” method that drives meaningful engagement through multiple channels
Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples!
Also, Mary Ann Geers and Joseph Manos covered:
insight into some of the surprising industries that are recovering and using Direct Mail
recent...2021-05-211h 12
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialDirect Mail Ain't Dead: How Home Services Companies Grow Sales With Direct MailIs Direct Mail dead? Think again. This live panel discussion is for any:
– Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients
– Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direct Mail
On the panel are:
Andrew Ettinger, CEO, The Best Postcards
Tom Casey, CEO, Griffin Service
Louis Hobaica, President, Hobaica Services
Andrew’s company designs innovative campaigns for Tom and Louis, and we dig deep with all 3 to understand how Direct Mail:
— Fuels 25% month-over-month growth for Andrew’s print company (they’...2021-05-191h 27
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social5 New MindFire OptiChannel Features Every Printer & Agency Needs to KnowJoin me and Kushal Dutta, EVP of Product, as we cover several important updates, including new features like:
Easy and powerful form-field branching (allows you to ask questions contextualized by the respondent’s previous answers)
The new “Event Reminder Blueprint,” which helps you offer a valuable service to your clients (or even use yourself)
A sneak peek at new Business Intelligence (Reporting)!2021-05-1427 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow the Wayfair Sales Tax Decision Affects YouUntil recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts).
However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair?
The case is changing the entire sales tax landscape in the U.S.
In addition to affecting Amazon, Dell, and all online retailers, it also impacts printing companies.
That’s because ANY company that sells and delivers tangible products (like printed materials) into a state is now subject to these ne...2021-05-1231 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialWTF Happened to This Podcast?We're back! But what happened? Where did we go? And what can you expect from the podcast going forward? These answers and more in today's episode.2021-05-0705 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialHow to Unlock LinkedIn to Drive More Sales Using the 'Social Selling Assistant'Using MindFire's new Social Selling Assistant in your daily work can save time, improve efficiency, and help you use LinkedIn much more effectively.2021-05-0735 min
GAMUT: Idealliance Printing & Packaging Podcast23: MindFire: Quality is Not a Race to the BottomDavid Rosendahl, Co-Founder and President of MindFire, a two-time Inc. 500 award-winning omni-channel marketing software company, based on change thinking and how the curious and cognitive human brain works, emphasizes that companies must have a paramount focus on quality. If your focus is on price to your consumer, you are in a race to the bottom. David’s personal story and anecdotes are fascinating and this company was built on passion and principles. His authenticity is electric and is visible in how he shares his personal life, the foundation of his company and how and why their products work, serving th...2019-07-2346 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#42: How To Use Other People's Content To Create More Leads For YourselfIf you're up to date on the Pixels & Ink Podcast, you know that we're in the midst of a series that's teaching you how to turn your business into a lead generating machine. Last week's episode taught you secret #1 which was how to ethically repurpose the best performing content that other people have created and embed it with your own call to action. Now this week, we are teaching you how to actually use that content as a part of a multi-channel marketing program to generate leads for YOUR business. Hint: It's easier than you think!
And if you're anything...2018-12-0412 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#41: How to Ethically Steal Content That Has Already Been Proven to WorkHave you or anyone on your team tried to create high performing, educational content, that resonates with your prospects? If so, you probably noticed that it's really hard, costs a ton of money, and takes a lot of time. Thankfully, we came up with a way for you to use other peoples content to generate leads for your company. Make sure to listen to this week's podcast Episode to learn how to ethically steal content that has already been proven to work for your own content marketing!2018-11-2121 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#40: This Weird Lead Gen Strategy Could Save Your CompanyThis week on Pixels & Ink we kick off a brand new series where we'll be teaching you a brand new way to transform your organization into a Lead Generation Machine. You'll learn new tactics, technologies, and shortcuts that will allow you to ethically use other people's content for your own content marketing to drive consistent leads. We are so excited to have you and we hope you enjoy!2018-11-1233 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#39: How Dean is now able to say "yes" when customers want a full multi-channel marketing program!#39: How Dean is now able to say "yes" when customers want a full multi-channel marketing program! by MindFire (David Rosendahl)2018-01-2945 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#37: Everything You Need to Know About Facebook AdvertisingTune into this weeks session of Pixels and Ink learn Everything You Need to Know About Facebook Advertising from expert Rick Mulready!
He believes that "that social media marketing, specifically Facebook, is a skill that entrepreneurs and online marketers who want to thrive in today’s marketplace NEED to master," and has dedicated his life to sharing his knowledge. Along with his full-time coaching, and incredible podcast called The Art of Paid Traffic, Rick also produces tons of useful content and creates training programs for entrepreneurs and online marketers that show you how to get results from Facebook advertising.
Whether yo...2017-07-2552 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#36: How to Use Instagram To Grow Your CompanyListen to this Episode of Pixels & Ink to hear Ethan Sigmon, Instagram Expert and Founder of socialinsight.io, share how to best leverage Instagram to market your products or services, and increase leads and sales!2017-07-1345 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#35: Push Notifications with Push CrewListen to this week's Episode to learn from the experts at PushCrew how you can leverage Push Notifications to push information, updates, messages, or really anything, to people who opt in to learn about your products or services.
In a world where so many of the marketing channels are so saturated, Push Notifications give you a direct communication line to people who are interested in what you have to offer. Whether you are telling people about new content you have on your blog, about special offers/sales on your e-commerce site, or maybe even about the new podcast episode you're...2017-04-0638 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social# 34: Social Media for Lead Generation with Brian Peters @ BufferListen to Episode 34 to hear all things Social Media with expert Brian Peters, Marketing & Social Media Manager at Buffer! He is a wealth of knowledge and brings actionable insights for listeners! He provides key metrics that support businesses using Social Media for lead generation and details on how to leverage the various social channels to generate leads and revenue and how to tie it directly to ROI. This includes when to post, what to post, and what channels to use depending on what industry you're in, among many other things. You'll hear best practices for how to use social media...2017-03-2342 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#33: Increase Student Enrollment with IP Targeting!In Episode 33, we get to hear CEO Steve Huey of Capture Higher Ed discuss how they use IP Targeting to increase enrollment for their clients. If you listened to our IP Targeting Episode (#31), this is an application of this cutting edge digital marketing strategy.
Enrollment is tougher than ever and schools are finding it increasingly difficult to meet their enrollment goals. With the use of IP Targeting as a part of multi-channel marketing programs, University's are able to find the students who are the best fit, effectively market to them (and their parents) based on their household IP addresses, and...2017-02-2347 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#32 Google AdWords: Everything You Need to Know with Jason & Chris from The Paid Search PodcastIn this Episode of Pixels & Ink, we had the opportunity to interview Jason and Chris from The Paid Search Podcast about the advertising network which they believe to be the best bang for your marketing buck.
Tune in to hear tips, tricks, best practices, and strategies from two guys who have over a decade of experience creating and running Google AdWords campaigns. They're certified, funny, and have a wealth of knowledge to share.
Whether you're a first-timer or a daily practitioner, this Episode is a must-listen for you!2017-02-161h 04
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#31: How To Put Online Ads in Front of Individuals At a Specific Location with IP Targeting!In today's Episode of Pixels & Ink, you'll hear CEO Stacy Griggs of El Toro discuss how you can market to real people, with targeted digital display and video ads, at a specific location. This means you can truly show the right message, to the right person, at the right time.
Think online direct mail!
Make sure to listen to hear his insight on how you can leverage this cutting-edge technology as a part of your digital marketing strategy in your multi-channel marketing campaigns!2017-02-0953 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#30: The Hottest Digital Marketing Technologies, Products, and Strategies...New Series Intro!This Episode introduces our newest series on Digital Marketing! Throughout the series, we'll focus on technologies, products, and services you can leverage to reach your customers and prospects across all digital channels. You'll hear experts, thought leaders, and users, explain how these digital marketing tools can each be used as a part of your multi-channel campaigns to reach customers and prospects that we’re all so desperately looking for. Listen to this Episode to get a sneak peek and quick overview of each of the (amazing) digital marketing and advertising platforms, strategies, and apps you'll learn about in the series! Th...2017-02-0219 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#29: How to Guarantee Trade Show Success: What to Do AFTER a Trade Show to Guarantee Your SuccessWhat you do after a tradeshow can make the difference between average performance and celebration. In today's episode, learn what you should do AFTER your Trade Show or Event to capitalize on every lead, to make sure nothing falls through the cracks, and to maximize each opportunity.2016-11-0910 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#28: How to Guarantee Trade Show Success: What to do DURING the ShowIn today's episode, learn the secrets of exhibiting at a tradeshow and turning a profit -- including a Lead Gen tactic that involves voice messages and your marketing team at Headquarters. Curious? Tune in today's episode to find out more!2016-10-3120 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#27: How to Guarantee Trade Show Success: What to do BEFORE the ShowWe’re back with the 2nd part in our mini-series on How to Guarantee Trade Show Success, and today’s Episode is all about what to do before the show or event.
This includes coaching on all the things you should do PRIOR to exhibiting at a Trade Show or Event to ensure your success.
This includes determining appropriate revenue goals, strategies to drive traffic, and pre-show marketing campaigns that enable you to reach your goals.
You also get to hear directly from a member of our Demand Gen team discuss all her best tips and tricks she employs to stay...2016-10-2531 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#26: How to Guarantee Trade Show Success - What Not To Do!This Episode kicks off a brand new series on How to Guarantee Trade Show Success.
Listen to this session to hear what we used to do (and what not to do -- learn from our mistakes!) before we developed a step-by-step process to employ before, during, and after a show to ensure your success.
Join us over the next few weeks to get coaching on how you can set yourself (or your client's) up for Trade Show and Event Marketing success!2016-10-1813 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#25: Automotive Marketing With Expert Candace NeskarIf you've ever wondered what it takes to put together marketing campaigns that sells more cars, get more service for those vehicles, and help dealerships meet their sales goals, then this episode is for you!
Tune in to hear our discussion with automotive sales and marketing expert, Candace Neskar who dissects how she and her team create these marketing programs that deliver results for dealerships month after month and year after year.2016-09-0146 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#24: Your PURL Questions Answered by An Expert PanelIn this Episode, we bring you answers to all the most commonly asked questions by you, our listeners, surrounding the topic of PURLs.
Tune in to hear experts Joe Manos and Kim Gross answer all your questions, and give their advice, tips, and best practices on how to:
1. Use content, messaging, and creative on the outbound marketing pieces to drive people to their PURL
2. Build and create landing pages that actually convert prospects
3. Get the highest engagement and ROI on your marketing programs using PURLs
4. Get your team behind the idea of implementing PURLs and get customers to invest in...2016-08-1855 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#23: A Sneak Peek Into 3 Ways To Boost Your Outbound MarketingIn today's episode Pixels & Ink hosts Dave Rosendahl and Mackenzi Farsheed we will share with you 3 ways top companies use PURLs (Personalized URLs) to increase conversion rates and drive sales. This episode will go over how PURLs can be used to Hand off data to your website, increase your ROI with Lead Gen Landing Pages, and nurture leads with Microsites. Be sure to visit our blog to join the conversation!
http://www.mindfirestudio.com/blog/
A special thanks to www.bensound.com for the music!2016-08-1131 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#22: 15 Marketing Tools That Will Make You A Marketing NinjaNow that you have foundation of what PURLs are and how to use them, this Episode provides an overview of some really useful tools that’ll allow you to actually implement the use of purls.
Even if you’re not directly connecting direct mail with the web -- for example perhaps running single channel campaigns using just email -- the tools highlighted in this Episode will still provide you lots of value.
We’ve got three types of tools for you, categorized by type of work:
1. Tools for creating content includes words & images
2. Tools for managing, enriching, and massaging your data...2016-08-0447 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#21: 3 Ways Direct Mail and Facebook Work Together to Increase LeadsThis is the third episode in our three part series about PURLs (personalized URLs). In episodes 19 and 20 we discussed how PURLs connect online and offline channels in your campaigns.
In today's episode we will tell you how to retarget direct mail “Bouncers” on Facebook to drive more leads, deploy Facebook “Social Air Cover” to Direct Mail recipients, and create lookalike audiences just like your best customers. Whether you're a corporate marketer or a service provider, this episode is a must-listen!
Please visit http://www.mindfirestudio.com/blog/ to leave questions, comments, or catch up on episodes you missed!
Thank you to www.b...2016-07-0827 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#20: Secrets Of A Direct Mail And PURL Sales MaverickPixels & Ink hosts Dave and Mackenzi interview Ben Shank of Summit Direct Mail and Print. Even though print is an integral part of their business, they lead with technology. Learn about Ben's 4 step sales process to close deals and the questions he asks to bring higher value to their customers. Thanks for listening!
Share your opinions on our blog http://www.mindfirestudio.com/blog
Thank you to www.bensound.com for the music!2016-06-2945 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#19: Who Else Still Doesn't Understand The Hype Around PURLs?If your job depends on finding new and creative ways to generate leads and increase sales, then this episode is for you. You'll see how PURLs can transform your direct mail campaigns, and how they help you outperform traditional campaigns.
You'll learn:
1. What a PURL is, and why they're used
2. What the data say about how you can impact your response and conversion rates using PURLs
3. Which industries are using PURLs, and some of the common uses
4. How you can plan, launch, and manage a PURL-enabled campaign2016-06-1753 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#18: How 3D Printing Will Radically Change The WorldLearn how 3D Printing is shaping the future in numerous industries including commercial printing, aerospace, automotive, and medical. Industry expert David Gurrola from Stratasys shares insights about the equipment needed to print in 3D, use cases to inspire you towards finding applications for yourself, and growth opportunities the technology provides you right now. Don't miss this episode and get left behind!
Don't forget to join the conversation on our Blog! http://www.mindfirestudio.com/blog/
Thank you to www.bensound.com for the music2016-06-101h 00
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#17: The Q&A Episode...You Asked And We Answered!Today we bring you an episode dedicated to addressing and answering our listeners' questions in the following categories: Lead Generation, Facebook, and the Selling of Multi-Channel Campaigns.
So check it out, we think you'll find it valuable to you as a business owner, entrepreneur, or marketer!
Join the conversation on our blog! http://www.mindfirestudio.com/blog/
Thank you to www.bensound.com for the music2016-06-0248 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#16: Create Sales Ready Leads Using Lead Magnets And Targeted CommunicationIn this episode of Pixels & Ink you'll learn how to generate high-value content, or as well call them, Lead Magnets and how to use them to attract your target prospects. This engaging content will generate Sales-Ready leads for your sales team to follow up with and turn into revenue! The Lead Gen Machine will help you market your print business effectively at an affordable cost.
Tell us what you think on our blog! www.mindfireinc.com/blog
Thank you to www.bensound.com for the music!2016-05-2621 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social# 15: Eliminate Uncertainty In Your Sales With A Lead Gen MachineIn this episode, Pixels & Ink hosts Dave and Mackenzi discuss how you can eliminate uncertainty and swings in revenue by setting up a fully automated marketing program that will turn your company into a Lead Generation and Revenue Growth Machine. The episode outlines the internal processes and tools they use within MindFire to guarantee a steady stream of prospects and revenue. They have created a Lead generation model called the Lead Gen Machine, which takes in data and consistently outputs leads and revenue. Listen to this episode to hear the step-by-step action items you can put in place now to...2016-05-1921 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#14: What Lies Ahead for Print in the United States: Forecasts, Opportunities, and Response RatesWhere is print headed? If your business is dependent on print in any way, this episode will help you decipher:
- How much growth the US market had in 2015 (… and which country will overtake the US this year)
- Where more than half of print revenues will come from by 2017
- Average profit margins for all printers … and what the top 25% are pulling to their bottom line
- How print’s share of the direct marketing budget is changing
- Growth opportunities in packaging and marketing services
- Response rates for phone, direct mail, mobile, paid search, social media, email, and di...2016-05-1223 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#13: Making Print Powerful: Lessons in Sales, Leadership, and TransformationIn this episode, Shanna Vollmer of 7 Bridges Marketing shares how she helps traditional print companies transform into marketing service companies. With over 20 years of experience in the print and marketing industry, Shanna shares what she believes are the most critical aspects of this evolution, and how companies can take it one step at a time to minimize risk. A must-listen for anyone considering (or in the midst) of this process!2016-04-2849 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#12: Increasing Donor Retention and Building a Culture Around Work That Really MattersPixel and Ink hosts Mac and Dave interview Ted Raymond of Allegra Arizona. Ted reveals how he found the courage to start his own company and acquired his first customers through research and hard work. Now he is a subject matter expert in marketing for the non-profit sector.2016-04-2035 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#11: How to Get Your Customers to Come to You for Marketing Solutions ... Instead of Just PrintMike Robinson, Summit Direct Mail, has sold and built multiple marketing campaigns to customers in numerous industries, generating hundreds of millions in revenue for his Clients. In this episode, he explains his approach to finding new customers, his sales process, and how he structures solutions. This episode is a must-listen for anyone in marketing, sales, or business leadership.2016-04-0730 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#10: Using Facebook Lead Ads To Capture Your Target Audience and Generate RevenueLearn how to leverage Facebook's new mobile first solution Lead Ads, to increase conversion rates and drive down your cost per lead on Facebook's advertising platform.
Tell us what you think on our blog! www.mindfireinc.com/blog
Thank you to www.bensound.com for the music!2016-03-3024 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#9: Using Facebook Ads and Custom Audiences to Increase ConversionHere is what we will cover in this episode
1.) How you Access and Create Ads in Facebook
2.) How you use the Email and Web Custom Audiences to Segment Who You're Target
3.) How to Use Audience Insights to Gain Insight Beyond the Data You Already Have to Further Tighten your Targeting
4.) The Cost Associated with Advertising on Facebook
4. ) Instructions on How to Begin Using Facebook Ads to Generate Leads & Conversion
Thank you to www.bensound.com for the music!2016-03-2316 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#8: Retargeting With Facebook DemystifiedHere is what we will cover in this episode
1.) Email Custom Audiences - What they are and how to build them.
2.) Website Custom Audiences - How to catch "looky-loos" on your websites and convert them into real, paying customers
3.) Multi-Channel Marketing - How to combine Social Media, Direct Mail and Email into a cohesive marketing campaign.
Thank you to www.bensound.com for the music!2016-03-1623 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#7: How Printers Can Leverage Facebook to Generate Leads and RevenueFor this week’s podcast episode, we introduce the first of a three-part series on how printers can leverage Facebook (yes, Facebook!) to generate leads and revenue.
This series is meant to give you the confidence and tools to start using Facebook today to support your print efforts so that you can take advantage of the opportunity to increase leads and revenue for both your company, as well as your customer’s companies.
Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/
Thank you to www.bensound.com for the music!2016-03-1012 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialThe Story Behind The "Pixels & Ink" SeriesIn this prequel episode Dave and Mac set the stage for Pixels and Ink. Plus we have new and improved equipment for better sound quality! Enjoy!
Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/
Thank you to www.bensound.com for the music!2016-03-0308 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#6: Three New Ideas to Charge Up Your Marketing AutomationIn this episode you get to hear our interview with Jason Voigt, from our own MindFire Family. Different, I know, but he’s got some valuable information to share that will benefit you no matter if you are a MindFire customer or not.
Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/
Thank you to www.bensound.com for the music!2016-02-1919 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#5: How Digital Marketing Will Drive Your Print Business And Help You Grow RevenueCece shares her tips on how to go about finding customers, how to sell to them, and how she motivates her team to sell these marketing services. For traditional print sales professionals, this is often a big adjustment and we’ve heard from many executives/sales managers that there is typically resistance. In this interview, you get to hear what she’s done to foster an environment where the sales people are excited to go out and sell these marketing programs.
Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/
Thank you to www.bens...2016-01-2750 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#4: Why Response Rates Are Dead (And What You Should Be Looking At Instead)We are really excited to bring you our discussion with Mike Wesner, President and Chief Imagination Officer of Enrollment Fuel.
Mike explains what drove him to start his own marketing services company, the 3 things that need to be present for him and his team to be able to help a University achieve success, and the process they go through to sell, build, and execute student search campaigns.
So far he and his team have performed over 400 successful student search campaigns, a number that is constantly growing. And what does “successful” mean to him? Not pretty postcards, not leads, not “response rates...2016-01-1439 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#3: How Can Facebook Drive More Leads from Direct Mail & Email — for as Little as $5 P/Day?The Mindfire demand generation team discusses how to incorporate social media into your retargeting campaigns to increase conversion rates.
Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/
Thank you to www.bensound.com for the music!2015-12-2823 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#2: How Dave Olson Sold His First Multi-Channel Campaign in 24 HoursAs we work with service providers around the globe, selling multi-channel campaigns is the number one perceived barrier to success. We bring you an in-depth interview with Dave Olson, the brains behind the NC State campaign, and an exclusive look at how he sells these types of campaigns.
Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/
Thank you to www.bensound.com for the music!2015-12-1629 min
Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social#1: How to Start From Zero and Learn to Sell Multi-Channel Campaigns with Kim GrossDave and Mac talk to Kim Gross of Pacesetter for the first episode of our podcast interview series. Kim shares how she developed and productized cross media marketing programs and how she landed her first campaign.
Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/
Thank you to www.bensound.com for the music!2015-12-0936 min