Shows
Mintel Little ConversationBold Thinking and the Craft of InsightNotes: What does it really take to turn information into insight — and insight into impact? Host Andrew Davidson is joined by David Faulkner, Senior Director at Mintel, as he reflects on a remarkable career championing the art of insight across some of the world’s leading food and beverage brands. Together they explore why bold thinking matters, how to move beyond data to meaning, and what the rise of AI means for the future of insight and creativity.Get in touch with Mintel Consulting to apply predictive insights to your specific growth goals.Head...
2025-11-0626 minMintel Little ConversationBuilding Brands with Purpose: Interview with Tati Lindenberg from UnileverMintel experts speak with Tati Lindenberg, Chief Brand Officer of Unilever's Dirt is Good brand, about leadership, consumer trends & purpose-driven branding in FMCG. Tati shares insights on adapting to local markets while maintaining a global brand identity and the future of fabric care in a technology-driven world. Listen to the conversation to find out more about consumer trends in fabric care, sustainability efforts, and the significance of storytelling in advertising. Head over to Mintel’s LinkedIn to let us know what you think of this thought-provoking conversation about leadership in FMCG. Download Mintel's FREE 2025 Global Consumer Trends and get in...
2025-09-1142 minMintel Little ConversationTalking Tariffs: The New Rules of Marketing Under PressureMintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In this series’ third episode, our experts explore consumer sentiment surrounding US brands, and how they may need to rethink their marketing strategies. Are brands going to cut back on marketing spend? Listen to find out more!Get in touch with our Consultants to learn about how shifting global trends apply to your brand.Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free Spotlight communi...
2025-07-1828 minMintel Little ConversationTalking Tariffs - Impact of tariffs on US brandsMintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In the second episode of this series, our experts explore consumer sentiment surrounding US brands in Canada and the EU, discussing how localism is influencing consumer behavior, the complexities of brand perception, and strategies for US brands to navigate the landscape.Get in touch with our Consultants to learn about how shifting global trends apply to your brand.Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free...
2025-06-0524 minMintel Little ConversationTalking Tariffs - Changing consumer sentiment and behavioursMintel Little Conversation's new mini-series explore the impact of tariffs worldwide. The first episode explores the impact of tariffs on consumer sentiment and behavior in both the U.S. and European markets. Mintel consumer experts highlight the differences in consumer attitudes towards tariffs, the economic indicators affecting spending, and the strategies brands can adopt to navigate these challenges. Get in touch with our Consultants to learn about how shifting global trends apply to your brand.Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mi...
2025-05-1930 minMintel Little ConversationInnovation and Trends at Natural Products Expo WestFood and drink experts at Mintel discuss key innovative products and trends observed at the Natural Products Expo West. They explore the rise of hydration-focused products, the impact of upcycled ingredients, and the evolving snacking landscape. Listen to find out more about innovative cooking solutions, emerging flavors, and the importance of community and provenance in food products.Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand.Head over to Mintel’s LinkedIn and let us know which in...
2025-03-2529 minMintel Little ConversationFood and Drink Trends for 2025 and beyondFood and drink experts at Mintel explore key trends in 2025, focusing on the importance of nutrition, supply chain challenges, and the integration of technology in agriculture. Listen to find out how consumers are navigating contradictory desires for health and indulgence, the impact of global events on food sourcing, and the role of innovation in meeting evolving consumer expectations.Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand.Head over to Mintel’s LinkedIn and let us know what...
2025-01-1730 min
Mintel Little ConversationBeauty and Personal Care Trends for 2025 and beyondBeauty and personal care experts at Mintel explore key beauty trends in 2025. Listen to find out more about the three themes that we think will be influential in 2025 and beyond: embracing ownership and individuality while prioritising functional efficacy, the merging of climate-adaptive beauty, localism and minimalism, and, finally, back-to-basics through comfort, nostalgia and slow living.Download Mintel's FREE 2025 Global Beauty and Personal Care Trends and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to be...
2024-12-1343 min
Mintel Little ConversationUS Election: American values and consumer sentimentCulture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and brands in a politically charged environment.Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election.Browse Mintel’s Cultural and Identity research and buy a report here, and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn...
2024-11-0128 min
Mintel Little ConversationThe Silver Economy: Understanding the 55+ consumerJoin Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products.Learn more about our Gen X and Seniors (65+) research and buy a report here.Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our...
2024-10-0728 min
Mintel Little ConversationGlobal Outlook on Sustainability 2024: Bridging the value-action gapMintel sustainability experts discuss the evolving landscape of consumer attitudes towards sustainability and climate change. They explore the mixed outcomes of consumer engagement, the challenges brands face in addressing consumer skepticism and the importance of health and wellness in the sustainability narrative. Join the conversation to find out how companies can achieve sustainability through efficiency and the need for brands to engage consumers with transparent practices.Learn more about Mintel's Global Outlook on Sustainability: A Consumer Study 2024-25 and buy the report here.Head over to Mintel’s LinkedIn to share your take on consumer sustaina...
2024-09-1630 min
Mintel Little ConversationFuture of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells FargoIn today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.Head...
2024-08-2328 minMintel Little ConversationDeclining FMCG innovation: What should brands do?Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion about what successful innovation looks like and the competitive edge it offers brands. Get the experts' take on the looming threats to big brands as Mintel predicts a coming wave of innovation competition.Learn more about The Role of Innovation in the Future of the CPG Industry and download our free insight pi...
2024-08-0928 min
Mintel Little ConversationParis 2024: What Marketers need to know about the OlympicsBrand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.L...
2024-07-2729 min
Mintel Little ConversationAre ultra-processed foods the new tobacco?Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing and the impact of clean label trends. How do global variations in food regulations and market preferences pose challenges for the food industry? Tune in to find out more!Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Find out how Mintel Consulting helps you make better strategic marketing decisions. Discover Mintel Ingredientscape AI and innovat...
2024-07-1923 min
Mintel Little ConversationHow Euro 2024 affects consumer travel, leisure and spendingTravel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the Euro 2024 on consumer habits across Europe, discussing trends in travel, hospitality, technology, and retail. The conversation reveals insights into how the excitement around the tournament influences various sectors, including the impact on the hospitality industry, changes in consumer purchasing behaviours, and innovative marketing strategies employed by brands to capitalise on this major sporting event.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com t...
2024-07-0534 min
Mintel Little ConversationHow AI is supercharging market research and innovationData science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.Timestamps:(00:00) Intro(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI(1...
2024-06-1040 min
Mintel Little ConversationUntapped opportunity: Women's sports marketingMarketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports.Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit mintel.com to become a member of our free Spotlight community.Learn more about the latest marketing trends at Comperemedia's Bolder Thinking Blog, and get a free copy of Comperemedia 2024 Omnichannel Marketing Trends.Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests: Ema Lazic, Consultant...
2024-05-2527 min
Mintel Little ConversationScent Stories: Fragrance trends to look out for in 2024Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a consumer's olfactory journey!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about the Future of Fragrance 2024, and visit the Mintel Store to explore all our research on ...
2024-05-0439 min
Mintel Little ConversationWhat can CPG brands learn from emerging product trends?Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to find out more!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our research on ingredients and buy a report today. Learn more about Mintel Cons...
2024-04-1235 min
Mintel Little ConversationWellness trends in the age of OzempicHost Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do to help consumers pursue a healthy lifestyle? Listen now to find out!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our health and...
2024-03-2934 min
Mintel Little ConversationWhat happened to the Metaverse?Host Andrew Davidson is joined by technology experts Brian Benway and Jan Urbanek in a discussion about the Metaverse. Our experts shed light on the latest technological and hardware advancements and marketing strategies from Big Tech. What will it take for the Metaverse to gain mainstream popularity? Listen now to find out!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our technology research and buy a report today.
2024-03-1544 min
Mintel Little ConversationGen Alpha - The New Frontier for Beauty BrandsHost Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!Download Mintel's 2024 Global Beauty and Personal Care Trends for FREE and browse the Mintel Store for more beauty research.Head over to Mintel’s LinkedIn to let us know what you think of today's...
2024-03-0236 min
Mintel Little ConversationHow 2024 Marketing Trends played out in Super Bowl LVIIIMintel Little Conversation is back for a new season! In this new episode, host Lynn Dornblaser is joined by Kaitlin Ceckowski and Nicole Bond to discuss marketing trends and highlights from Super Bowl LVIII. Which ads worked and which could have performed better? What precedent does the Super Bowl set for marketing in 2024, and what trends should we expect to see this year? Listen now to find out more!Download Mintel's 2024 Omnichannel Marketing Trends for FREE and browse the Mintel Store for more media and marketing research.Head over to Mintel’s LinkedIn to let us know what...
2024-02-1635 minMintel Little ConversationHow is consumers' perception of value changing in 2024?Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.Head over to Mintel’s LinkedIn to let us know wh...
2023-12-1241 minMintel Little ConversationHow generative AI changes consumer lifestylesHost Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next "big" breakthrough in this space? Listen to find out more. Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel's products and solutions, browse our techno...
2023-11-2850 minMintel Little ConversationHas plant-based peaked?Host Elysha Young is joined by food and drink experts Alice Pilkington, Megan Stanton, and Food Frontier's executive director Dr. Simon Eassom in a discussion of everything plant-based. Are we reaching peak veganism? Do opportunities still exist for meat alternatives brands? Listen to the conversation to find out how our experts think plant-based products will fare in the future.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Browse all our vegan and plant-bas...
2023-11-1449 minMintel Little ConversationFintech and co-branding with Cardless co-founder Michael SpelfogelHost Andrew Davidson speaks with Michael Spelfogel, Cardless Co-founder and President, at Money20/20 USA to discuss co-branded credit cards, brand partnerships and industry challenges for fintechs. Listen now to find out how technological innovation and data science is impacting the financial services market.Join us live to explore 2024 Financial Services Marketing Trends, browse all our financial services market research and buy a report today by visiting the Mintel Store.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our fr...
2023-10-3024 minMintel Little Conversation'Relationship Renaissance': Global Consumer Trends for 2024Host Andrew Davidson is joined by consumer experts Dana Macke and Jenny Zegler in a discussion about Mintel's 2024 Global Consumer Trend 'Relationship Renaissance'. The trend predicts that consumers who find comfort through screens at the cost of meaningful, real-life relationships, will seek new forms of intimacy for the sake of their physical and mental health. Listen to find out more about the underlying motivations that will drive consumer spending and how brands should react to changing consumer behaviours.Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.Head over to Mint...
2023-10-1633 minMintel Little ConversationWhy brands should tap into live-stream shopping Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.
2023-10-0228 minMintel Little ConversationPride Month backlash: Bud Light and TargetReviewing recent corporate backlash in the US, host Lynn Dornblaser is joined by experts Kaitlin Ceckowski and Nicole Bond in a discussion of marketing do's and don'ts for brands when it comes to Pride Month.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Find out more about culture and identity in relation to consumer lifestyle, browse all our research on marketing and promotion, and buy a report today by visiting the Mintel Store.
2023-09-2035 minMintel Little ConversationRewarded for a healthy lifestyle: Interview with Ness CEO Derek FlanzraichHost Andrew Davidson interviews Ness CEO and Founder Derek Flanzraich on the health and wellness positioning of the Ness credit card, entrepreneurship and industry challenges. Mintel consumer trends expert Diana Kelter explores the relationship between financial wellness and mental health.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Find out more about financial services marketing trends in 2023 , browse all our US financial services research and buy a report today by visiting the Mintel Store.
2023-09-0642 minMintel Little ConversationWhat's behind ingredient innovation to support mood and cognition?Host Lynn Dornblaser is joined by food scientist Stephanie Mattucci in a discussion about ingredients in food and drink that maintain brain function and support mood health. Do consumers really know the science behind buzzwords on product packaging? Listen to find out more about emerging ingredients to look out for - from everyday caffeine to ancient Ayurvedic medicine - and what marketers need to know before jumping into their next product innovation.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spot...
2023-08-2127 minMintel Little ConversationWhy brands are using astrology in their marketing strategyHost Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss how marketers are using astrology in campaigns. How are astrological signs impacting consumers' food and drink purchase decisions? Listen to the conversation to find out more about self-expression, decision paralysis, and astrology trends on social media.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel's Global Consumer Trends, browse all our consumer research and buy a report today by visiting the Mint...
2023-08-0829 minMintel Little ConversationCan Meta's Threads be the new Twitter?As Twitter undergoes a rebrand to 'X', will Meta's Threads replace Twitter? The newly dubbed 'Twitter killer,' Threads gained 30 million followers in the first 24 hours upon its release. Host Andrew Davidson is joined by media experts Marisa Frys and Rebecca McGrath for a discussion about what brands should know about Meta's newest text-based social media platform and its associated ecosystem.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel's Media Landscape...
2023-07-2534 minMintel Little ConversationSustainability in CPG innovation: How to effectively communicate sustainability claims and benefitsMLC's newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are innovating new product development in light of climate change and sustainability concerns. What are FMCG and CPG brands doing in the sustainability space? Why aren't brands effectively communicating their sustainable credentials? Listen now to find out what's resonating (and what's not) from new innovations, ingredients and product claims in response to consumers' growing sustainability concerns.This episode explores key themes in Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research c...
2023-07-1140 minMintel Little ConversationGlobal outlook on sustainability: What brands need to know about consumer behaviourHost Andrew Davidson is joined by sustainability expert Richard Cope in a discussion about how water shortages became the fastest-growing environmental concern among consumers over the past year. How should brands be thinking about the issue of water shortages? What do brands need to know about the impact of climate change and other government initiatives going forward? Listen to find out more about why consumer attitudes toward sustainability are changing and how brands should respond to these new demands.This episode is an overview of the Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to...
2023-06-2622 minMintel Little ConversationWhat do Asian consumers want from healthy food and drink products?Host Elysha Young—joined by consumer and industry experts Shelley Mcmillan from Mintel Consulting and Sabeera Ali from Food Industry Asia—discusses how food and drink products play an important role in the health and wellness of consumers across Asia Pacific. Listen to learn how food and drink brands can better communicate health claims, why consumers are snacking differently, and how consumer preferences for healthy food and drink consumption have changed in recent years.Head over to Mintel’s LinkedIn to share your thoughts on today's episode and visit mintel.com to become a member of our free Spotlig...
2023-06-1752 minMintel Little ConversationAffordable living: Changes in consumer habits during times of uncertaintyHost Andrew McDougall is joined by experts Nick Carroll and Samantha Dover in a discussion about affordability living as dupes and discounters become increasingly popular. Listen to find out more about this phenomenon and how affordable luxury can be a space for brands to grow as consumers seek indulgence in challenging times - as indicated by the lipstick effect.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel's Economic Outlook Reports, browse all our ...
2023-05-2938 minMintel Little ConversationValue perception - How brands can effectively communicate value to consumersHost Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, debate what creates brand value for consumers and how perceptions of value are changing. Listen to find out more about how brands and marketers should communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Visit us...
2023-05-1530 minMintel Little ConversationBrand Britain: Why a country's brand image mattersAs King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to discuss how British culture has influenced marketing and why this matters to brands. From British Airways to Twinings, listen as our experts discuss how classic British brands are marketing themselves to consumers during a period of change, what consumer experts around the world think of brand Britain and what marketers need to plan for next.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a...
2023-05-0249 minMintel Little ConversationMarketing to Gen Z: What do Gen Z consumers want from brands?Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our r...
2023-04-1830 min
Mintel Little ConversationWhy a TikTok ban in the US matters for brandsWill TikTok be banned? Host Andrew Davidson is joined by experts Nicole Bond and Marisa Frys in Episode 114 to discuss the US Congressional hearing with TikTok CEO Shou Zi Chew and the wider implications for businesses, advertisers and consumers. Do you want to know more about TikTok? Read this blog about key brand opportunities on TikTok, and catch up on what marketers need to know in podcast episodes 103 and 104.Visit the Mintel store to explore our latest US social commerce research, browse all our eCommerce research here and buy a report today.
2023-04-0433 minMintel Little ConversationChatGPT: What should brands do with AI technology nowAndrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 112 to discuss how brands can use AI technology and the wider implications for businesses. How and when will AI technology become mainstream? How do you become a winner in a disruptive environment? Listen as our experts discuss the opportunities and risks of AI in part two of the ChatGPT series.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our te...
2023-03-0729 minMintel Little ConversationChatGPT: How new AI trends affect consumer behaviourKicking off season five with a two-part series, Andrew Davidson is joined by experts Brian Benway and Jan Urbanek in Episode 111 to discuss the technological breakthroughs in artificial intelligence (AI) and natural language processing (NLP): what are consumers asking their AI chatbots? Will we lose our jobs to robots? Listen as our experts cover all you need to know about the talk of the town - ChatGPT.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Visit the Mintel St...
2023-03-0732 min
Mintel Little ConversationEpisode 110: How can brands engage the growing number of 'hyper fatigued' consumers?Host Andrew Davidson is joined by technology, travel and consumer trend experts for a discussion about the 2023 Mintel Global Consumer Trend 'Hyper Fatigue'. The trend predicts that instead of trying to keep up with technology, consumers will be tempted to give up entirely and return to the ease of tactile pleasures. As the pandemic, economic uncertainty and geopolitical tensions impact consumers differently, what role should brands play to support and engage? How concerned should marketers be with influences like social media and choice paralysis? And how can brands capitalise on the way consumers are feeling? Listen now to learn...
2022-12-2049 min
Mintel Little ConversationEpisode 109: Evolution of the Gaming IndustryHost Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming and how can they provide a safe space for gamers? Listen now to find out more about games, gamers and the gaming industry.For all the research and insights on the gaming industry, browse our technology reports. Get access to all of...
2022-12-0748 min
Mintel Little ConversationEpisode 108: Beauty and Personal Care Consumer Trends for 2023 and beyondLooking ahead to 2023, host Andrew McDougall and beauty industry experts Sarah Jindal and Vivienne Rudd share a preview of the three trends Mintel predicts will impact consumer demand for beauty in the coming year, including brand and product examples and recommendations for marketing strategy and product innovation development over the next five years. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions to foundational consumer behaviours centred around sustainability, value, wellbeing and experiences. Listen now to learn more about the 'Beauty Rx', 'Evolved Self-Care' and 'New Rules Of Engagement' trends!For...
2022-11-2337 min
Mintel Little ConversationEpisode 107: Food and drink consumer trends for 2023 and beyondHost Andrew McDougall is joined by the brilliant minds behind Mintel's new 2023 Global Food and Drink Trends to discuss their predictions for the future of consumer behaviour and what that means for food and drink brands around the world. Centred around global crises, climate change, mental performance, the overwhelmed consumer and space, this year's trends make recommendations for brands to reassure consumers who continue to be challenged to adapt to a precarious world. Find out why and how brands should support value-conscious consumers, provide efficient product formats and encourage consumers to take pleasure in food and drink in 2023 and beyond. ...
2022-11-0836 min
Mintel Little ConversationEpisode 106: LIVE from Money 2020: Interview with Navy Federal CMO Pam PiligianIn this special episode, host Andrew Davidson sits down with Pam Piligian, CMO, Navy Federal Credit Union, live at the Money 20/20 conference - the largest global fintech event enabling payments and financial services innovation for connected commerce. Hear Pam's opinion on the evolution of the role of the CMO, how she is navigating the marketing landscape in volatile times and how Navy Federal is addressing the macro environment where US consumers are still spending but the drumbeat of rising rates, inflation and recession is getting louder. Listen now to find out how personalisation at scale and 'listening loudly' are dri...
2022-10-2612 min
Mintel Little ConversationEpisode 105: How brands should respond to the rising cost of livingHost Sam Dover gathers a group of consumer lifestyle, personal finance and economic experts to answer questions about the rising cost of living in the UK. What does the data show about consumer optimism for the future and how their priorities are changing, specifically around entertainment, beauty, sustainability, wellness and ethics? How strong is brand loyalty in such a volatile environment where consumers find themselves trading down for better value? What is the experts' best advice for small players navigating this crisis? Listen now to find out! For additional research, insights and recommendations on how brands should na...
2022-10-2543 min
Mintel Little ConversationEpisode 104: TikTok and brands: What marketers need to know (part two)The conversation continues! Host Andrew Davidson and digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper into TikTok in part two of this special two-part episode. In this episode, our experts cover security concerns, and what the future holds for the app. How has TikTok evolved, and what does that mean for brands? Listen now!Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests: Fiona O’Donnell, Senior Director, Leisure and Entertainment, Mintel Reports US.Rebecca McGrath, Associate ...
2022-10-0615 min
Mintel Little ConversationEpisode 103: TikTok and brands: What marketers need to know (part one)Host Andrew Davidson is joined by digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath in a special two-part episode. In part one, they discuss the role of TikTok in today’s culture, and what the app’s explosive growth means for brands. What’s fueling the rise? Our experts dive into all of these questions and more, including how brands can get the most from TikTok, what brands are doing well, and misconceptions about the platform. Listen now to find out what brands need to know now, and how they can plan for what's coming next.
2022-10-0634 min
Mintel Little ConversationEpisode 102: Mental health: What consumers want and how brands navigate the landscape[This episode originally aired April 2021]. Mental health awareness, impact, and support have become key concerns in recent years and have been accelerated by the pandemic. Host Edward Bergen sits down with consumer and industry experts in the health and wellness, food and drink, and beauty and personal care spaces to discuss the dynamic consumer landscape of mental health awareness. With the majority of global consumers acknowledging that they experience stress, anxiety, and burnout in their daily lives, there are unique opportunities for CPG and DTC brands to create accessible and approachable products and solutions. What roles should brands play...
2022-09-2139 min
Mintel Little ConversationEpisode 101: Debunking Gen Z: The truths, trends and behaviours brands should pay attention toHost Andrew Davidson assembles a number of consumer lifestyle and marketing experts from across the globe for a discussion about Generation Z—consumers aged 12-25 in 2022. Due to their ages and related lifestyle changes, most Gen Z consumers are in a state of transition—whether entering university, starting their first job or buying their first home. Regardless, it's a time of tremendous volatility across many markets and will be for at least the near future. Despite their limited spending power at the moment, now is the time for brands to understand, and engage with, this critical demographic in order to b...
2022-09-0645 min
Mintel Little ConversationEpisode 100: Celebrating 100 episodes of Mintel Little ConversationTo celebrate Mintel Little Conversation's 100 episode, hosts Andrew McDougall and Sam Dover have a discussion about value and how other behaviour drivers like experiences, surroundings and technology impact consumer preferences and purchases related to value, convenience, cost and quality. Later on in the conversation, Andrew and Sam take a look back at past episodes and share their favourite guests and topics, including the episodes that are newly relevant today - from the impact of fake news on consumer behaviour and the business of insights to the value of sustainability for brands and the role diversity and inclusivity play in...
2022-08-2748 min
Mintel Little ConversationEpisode 99: Why sustainability should be at the top of every brand's agendaHost Samantha Dover is joined by packaging expert, David Luttenberger, and author of the Sustainability Barometer, Richard Cope, to discuss the role of sustainability in business. Brands are slowly transitioning from vague sustainability targets to environmental, social, and corporate governance (ESG) frameworks and, eventually, to commitments to meeting the 17 United Nations Sustainability Goals. The experts discuss the different sustainability frameworks businesses can utilise, why an investment in sustainability offers brands an insurance policy on future viability and how brands should effectively communicate sustainability missions to consumers. Listen to find out why now, arguably more than ever, is the best...
2022-08-1144 min
Mintel Little ConversationEpisode 98: Understanding the 'crypto winter' and how brands can plan for what's nextHost Andrew Davidson welcomes Emma Todd, CEO of MMH Technology Group, and Biota Macdonald, Director of Marketing Strategy at Mintel Comperemedia, to discuss the state of crypto currency. Bitcoin is down, the 'crypto winter' is here. The experts dive into what that means for consumers and brands and debate the industry's future in a volatile environment. Who are the current winners and losers? What's behind the latest news events and what are the implications? Listen now to find out what brands need to know now and how they can plan for what's coming next. Check out parts o...
2022-07-2056 min
Mintel Little ConversationEpisode 97: What does a winning influencer marketing strategy look like?Host Samantha Dover and her guest Rebecca McGrath explore the big themes in influencer marketing. Despite predictions to the contrary, macro- and micro-influencer marketing exploded during the pandemic and quickly became an even more competitive space for both the influencers impacting consumer purchasing behaviours and decisions and the brands with which they work. What are the factors brands need to consider when developing an influencer strategy? How heavily should authenticity and transparency be weighed? What are the benefits and drawbacks of forging long-term, collaborative influencer partnerships? And how is consumer understanding of the role influencers play in their lives...
2022-07-0645 min
Mintel Little ConversationEpisode 96: NFTs: Understanding the hype and seeing the value for brandsHost Andrew McDougall and his guests track the trajectory of non-fungible tokens, or NFTs—the latest blockchain technology to capture attention—from both the consumer and brand perspective. While much of the noise right now is centred around celebrities and influencers launching their own projects, the technology could hold great value in how they encourage loyalty, display fandom, build community, and the overall potential for authentication. This episode explores NFT scams, regulation and sustainability implications, how the concept of ownership is being redefined, as well as how and why brands are entering the space. Listen now!Check out...
2022-06-2334 min
Mintel Little ConversationEpisode 95: Consumers' sustainability attitudes are shifting; here's how brands should reactHost Andrew Davidson welcomes guests Richard Cope, Lisa Dubina and Scott Stewart for a discussion about consumer attitudes towards sustainability, how they are changing and what brands should do to adapt. Climate change and water and food shortages are rising to the top of global consumers' priority lists as events like the Ukraine conflict and extreme weather play a greater role in their daily lives. Learn about the behavioural differences across markets, why brands need to be more aware of changing preferences, the role of authenticity and education in messaging, and the brands, products and services that stand out...
2022-06-0941 min
Mintel Little ConversationEpisode 95: Consumers' sustainability attitudes are shifting; here's how brands should reactHost Andrew Davidson welcomes guests Richard Cope, Lisa Dubina and Scott Stewart for a discussion about consumer attitudes towards sustainability, how they are changing and what brands should do to adapt. Climate change and water and food shortages are rising to the top of global consumers' priority lists as events like the Ukraine conflict and extreme weather play a greater role in their daily lives. Learn about the behavioural differences across markets, why brands need to be more aware of changing preferences, the role of authenticity and education in messaging, and the brands, products and services that stand out...
2022-06-0941 min
Mintel Little ConversationEpisode 94: How brands can bring pleasure to consumers in tough timesHost Andrew McDougall and his guests explore themes of pleasure and escapism and the nuanced role brands play in boosting consumer happiness in 2022. The 24-hour news cycle, climate catastrophe and cost of living crisis (among others) make it more important than ever for consumers to find moments of joy, but how do brands strike a balance between instant gratification, anticipation and mental containment? In the food and drink space, the experts dissect the relationship between enjoyment and satisfaction, covering everything from validating hedonistic, guilty pleasures to an alternative theory about permissible indulgence. In the beauty industry, what does the...
2022-05-2535 min
Mintel Little ConversationEpisode 93: Challenges brands face in an evolving value-centric marketHost Samantha Dover leads a discussion about the multifaceted definition of value. Joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, the trio debates what creates brand value for consumers and how perceptions have changed since the COVID-19 pandemic. Brands and marketers should consider how, when, and where they communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation. Join the conversation and listen now!Mintel clients can log in now to read all about...
2022-05-1129 min
Mintel Little ConversationEpisode 92: Exploring the DTC model and what drives consumer engagementIn today's episode, host Samantha Dover is joined by UK and US retail experts to discuss the direct-to-consumer (DTC) model by defining what it is and making sense of what all the hype is about. They address the key benefits for brands, how to scale, who the best-in-class disruptors are, and what future opportunities exist in the marketplace. But before brands jump in, consider some of the red flags, including the purchase drivers that encourage consumers to buy direct and consumers' barriers to entry. Mintel's retail experts discuss these topics and more - listen now! Discover our...
2022-04-2734 min
Mintel Little ConversationEpisode 91: Why brands are using astrology in their marketing strategyIn today's episode, host Elysha Yong welcomes consumer lifestyle and marketing strategy experts to discuss astrology. It's has been around since the 3rd millennium BC as a way to explain human behaviour (or so some believe). Today, it's experiencing a resurgence—driven by social media—that began with Millennials and has now exploded with Gen Z. The experts explain why the sudden interest from a consumer perspective, discussing themes like spirituality, the collective, self-expression, decision paralysis and regaining control. Curious to understand how and why brands are getting involved, who's doing it well and where the opportunity exists? Listen now...
2022-04-1228 min
Mintel Little ConversationEpisode 90: Let's talk about the metaverseIn today's episode, host Andrew Davidson is joined by category and consumer trend experts to discuss the metaverse—the concept of a virtual, 3-D, interactive world that has so many of us intrigued. They filter through the hype, break down what it means for consumers, and discuss how brands should think about the metaverse in the medium and long term, including recommendations for how to incorporate the trend into brand innovation and marketing strategy. From its origin and barriers to entry to the value it offers consumers and brands to watch, let's talk about the metaverse. Listen now!...
2022-03-301h 07
Mintel Little ConversationEpisode 89: The what and why behind a consumer trendIn today's episode, host Elysha Young shines a spotlight on the science and art of consumer trend forecasting. She is joined by global consumer trend experts to discuss how trends are defined, how companies like Mintel identify new trends and the value of understanding consumer trends. There are a few ways to define a trend - changing collective attitudes, the fluid, forward movement of a landscape, any significant shift in behaviour - but no matter how you describe it, the experts are clear on three things: fads and trends are not the same; the evolution and trajectory of a...
2022-03-1442 min
Mintel Little ConversationEpisode 88: The impact of inflation on the cost of living and consumer behaviourIn today's episode, host Andrew Davidson and Toby Clark, Director of EMEA Research at Mintel, discuss the impact of inflation on consumers in Europe and North America, specifically the cost of living, how it will shape consumer behaviour in the coming months, and the overall impact on brands. Hear from Mintel category and consumer experts on how inflation is affecting the retail, beauty and personal care, travel, food and drink, and financial services industries worldwide; the parallels that can be drawn between today and the Global Financial Crisis (2008) with regard to wages and economic growth; and the differences between...
2022-03-0141 min
Mintel Little ConversationEpisode 87: Marketing outlook, omnichannel trends and spend predictions for 2022In today's episode—the official start to Season 4 of Mintel Little Conversation—host Andrew Davidson, Bruce Biegel, Senior Managing Partner at Winterberry Group, and Lierin Ehmke, Insights Manager, Mintel Comperemedia Omni, discuss the marketing and advertising outlook for 2022. In addition to tackling where the industry is headed, what marketers need to pay attention to and what the overall brand implications are, the trio also debates channel spend and the shifting consumer relationship with various marketing channels in the year ahead. Does your TikTok strategy need a second look? How about video? Are you sleeping on out-of-home? Listen now for the...
2022-02-1634 min
Mintel Little ConversationEpisode 86: Pre-season Special: How sustainability is disrupting financial servicesIn today's pre-season special, host Andrew Davidson and Aspiration CEO Andrei Cherny discuss the societal shift that's occurring as consumers shop more consciously and things like the environment and ethics play an increasingly important role in consumer behaviour. Cherny has worked for decades to make the financial system more sustainable and fair; with Aspiration, he offers an 'eco-friendly alternative to the big banks' telling consumers to 'leave your bank, save the planet'. Hear Andrei's take on why consumers are caring more, why brands struggle with consumer trust, the sustainability-as-a-service model, and what he says to those who question the...
2022-02-081h 00
Mintel Little ConversationEpisode 85: Season finale: A festive look back and look aheadAs 2021 comes to a close, so too does season 3 of Mintel Little Conversation. In today's season finale episode, the Little Conversation hosts chat about the most fascinating topics from the year and share their picks for what's set to make an impact in 2022. From 'buy now pay later' and climate change to diversity, inclusion and non-fungible tokens (NFTs), hear what these consumer, brand and marketing experts have to say about the year that was, how consumer behaviour will shift in the months ahead and what brands and marketers should be doing to prepare. And for a bit of fun...
2021-12-1545 min
Mintel Little ConversationEpisode 84: What is the value of sustainability from a brand perspective?In today's episode, host Sam Dover welcomes Jo-Anne Chidley, Founder of sustainable beauty brand Beauty Kitchen, and Richard Cope, Senior Trends Consultant at Mintel and author of the 2021 Mintel Sustainability Barometer, to discuss how recent shifts in consumers' sustainability beliefs, behaviours and purchases are impacting brands. Following COP26 - the United Nations climate change conference that came to a close in mid-November - is consumer awareness and education on the rise? What are the implications for brands both inside and outside the sustainability space? Will consumers and brands ever be totally aligned on sustainability? The experts tackle these questions...
2021-12-0131 min
Mintel Little ConversationEpisode 82: What 2021 trends tell us about the future of marketingIn this episode of Mintel Little Conversation, host Andrew Davidson is joined by thought leaders across the telecom and media, insurance and omnichannel marketing industries to discuss Mintel Comperemedia's 2021 trend predictions - what the experts got right or wrong and key lessons for marketers as we emerge from the pandemic. Some industries weathered the storm of 2020 by rising to the occasion, but 2021 meant bracing for resets as consumers settled into their 'next normal'. Others had to double-down on innovation to find success - from multi-dimensional engagement to unexpected collaborations and blurred product offers. In 2021, we saw increased marketing spend...
2021-11-0134 min
Mintel Little ConversationEpisode 81: What to expect from the 2021 holiday shopping seasonIn this episode of Mintel Little Conversation, host Andrew Davidson is joined by retail experts Diana Smith and Nick Carroll to discuss the 2021 holiday shopping season. From politics, the economy and inflation to supply chain issues and the Delta variant, they analyse the industry, consumer and market changes that have altered or evolved retail shopping over the last year and the impact on brands and retailers over the coming months. Are supply chain issues and product shortages real threats to consumers' holiday shopping plans and retailers' brand images or is it a tactic to encourage early, full-price shopping? What...
2021-10-1937 min
Mintel Little ConversationEpisode 79: Taking a stand vs. virtue signaling: How to make the right decision for your brandIn this episode of Little Conversation, host Edward Bergen is joined by experts in food and drink, beauty and personal care, and DE&I for an honest discussion about whether or not brands should take a stand concerning ethical, environmental, political and/or social justice issues. The data makes for a compelling case: nearly two-thirds of consumers say they prefer to be associated with brands that align with their values. But how consumers behave tells a different story, one where convenience, price and the product delivering on its promise are most important. So, when - and how - will...
2021-09-2136 min
Mintel Little ConversationEpisode 77: Interview with Bilt Founder and CEO Ankur JainIn this episode of Mintel Little Conversation, host Andrew Davidson sits down with entrepreneur and investor Ankur Jain to discuss his latest project—an innovative, new loyalty program and co-branded credit card called Bilt Rewards, aimed at renters. Through parent company Kairos HQ, one of Ankur's goals is to use technology to make everyday expenses more affordable, specifically for Millennial and Gen Z consumers. From Bilt's value proposition, features, and marketing strategy to the accelerated launch in summer 2021, Ankur shares why and how they are disrupting the apartment rental market and taking on traditional credit card rewards, as well as...
2021-08-2446 min
Mintel Little ConversationEpisode 76: What 2021 trend predictions can tell us about the future of consumer behaviourIn this episode of Mintel Little Conversation, host Andrew Davidson is joined by some of Mintel's best and brightest—three of the authors of Mintel's 2021 Trends spanning the global consumer, food and drink, and beauty and personal care categories. In the midst of the COVID-19 pandemic, Mintel analysts sat down to predict future consumer behaviour and its impact on business strategy. Hear their take on the value of trend forecasting and of revisiting trends to see how the pandemic added strength to or challenged certain predictions, and accelerated, paused or even erased already-evolving consumer behaviours. What roles did routine, ri...
2021-08-1637 min
Mintel Little ConversationEpisode 75: What's behind successful challenger brand strategies?In this episode of Mintel Little Conversation, host Andrew McDougall dives into the world of challenger brands—what drives them, what makes them successful, why we need them, and what more established brands can learn from them. They provide disruption beyond new product innovation and use storytelling to create communities around an untapped consumer need, from ingredients and packaging to brand ethos. Prioritising psychographics over demographics, agility and speed in decision making, and disrupting cultural norms by normalising new behaviours, learn about the strategies that drive success for indie brands.Host: Andrew McDougall, Associate Director, Global Beauty an...
2021-08-0335 min
Mintel Little ConversationEpisode 74: How to make better sustainability-driven business decisionsFollowing the recent release of the Mintel Sustainability Barometer 2021, host Samantha Dover sits down with consumer lifestyle experts, trend spotters, and futurists to discuss the current state of global consumers' sustainability behaviours, preferences, and purchases. The question of whether or not the average consumer really cares about sustainability is an important one, but equally important is how much do consumers actually know about sustainability, and issues like climate change, single-use plastic, and solar energy, as that directly impacts how brands should develop new products, messaging strategies, and future planning. The consumer experts and brands strategists take us through the...
2021-07-1934 min
Mintel Little ConversationEpisode 72: What marketers need to know about Prime Day 2021As consumers globally slowly emerge from the pandemic, will they be eager to spend on discounted electronics, appliances, and streaming subscriptions or has the luster of Amazon Prime Day’s 48-hour sale (June 21-22) faded due to a damaged company image and increased competition? Mintel retail, consumer, and competitive marketing experts discuss the significance of Prime Day, its impact on the evolution of the ecommerce sector and retail competition overall, as well as what the future holds for Amazon. Listen now to find out what brands and advertisers should take away from Prime Day 2021. Host: An...
2021-06-2143 min
Mintel Little ConversationEpisode 71: Managing expectations: Consumers, brands, and data privacyData privacy is appearing in the headlines more and more as ransomware attacks have exposed how vulnerable governments, institutions, and companies can be to security breaches. Mintel experts from around the globe sit down to discuss the state of data privacy, specifically consumers' privacy expectations, their expectations of brands, and the risk/reward for sharing their data. What steps are consumers taking to safeguard their online behaviour and how will that impact brands? What can marketers learn from the brands that are expertly navigating the present landscape? Listen now to find out how data privacy is playing out in...
2021-06-1135 min
Mintel Little ConversationEpisode 68: Changes in the social media landscape and the impact on marketing strategyWhen is the last time you evaluated your social media strategy? With the recent developments, new features, and entirely new platforms, host Andrew Davidson sits down with Mintel social media experts to discuss the trends driving the ever-evolving social media landscape, how brands are responding to changing consumer behaviours, and what marketers must do to stay competitive in the next 12 months. Post-COVID-19 consumer behaviours, expectations of accountability and transparency, and earned/organic content all have a critical role to play in a good social media strategy. Listen now to find out what the experts recommend.
2021-04-2632 min
Mintel Little ConversationEpisode 63: Chinese New Year: Innovative brand campaigns and shifting consumer behaviourIn the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what's trending in the run-up to Chinese New Year - from innovative products and services to new marketing campaigns. While the essence of New Year celebrations and traditions will endure, there will be changes - big and small, temporary and long-lasting - that impact consumer behaviour. Looking across the beauty, foodservice, fashion, retail, entertainment, travel, gifting, and social media categories, they spotlight the success or failure of special/limited edition products, influencer campaigns, and cross-category partnerships. What's different this year? How...
2021-02-0830 min
Mintel Little ConversationEpisode 62: Super Bowl Episode: An advertising event unlike any otherWith Super Bowl LV less than a week away, Mintel experts anticipate the cultural impact of the most-watched US TV broadcast event in the context of a divided nation, an economic crisis, and a global pandemic. They explore the challenges facing advertisers as they struggle to find the right tone and grab attention. With some big names and veteran Super Bowl brands dropping out of the ad lineup, what is the right move for smaller brands and those still participating? What lessons should brands and marketers take away from the event and what impact will it have on the...
2021-02-0234 min
Mintel Little ConversationEpisode 60: 2021 outlook: What brands need to know about consumer spendingIn our Season Two Holiday Bonus episode, the Little Conversation hosts discuss the year ahead and share their predictions for how consumer spending, demand, and optimism (or lack thereof) will impact markets worldwide. We saw some trends, like the rise in ecommerce, accelerate in 2020. Others experienced fundamental shifts, like the focus on local business. What is the trajectory of these changes and will they stick? The events of 2020 have resulted in a consumer divide: those who are eager to get back to pre-pandemic habits, to 'revenge spend', travel, and make up for time lost during lockdowns; and those who...
2020-12-1535 min
Mintel Little ConversationEpisode 59: 2020 holiday shopping season: Make or break for retailersIn the season two finale, Mintel retail experts look ahead to the winter holidays. We know there is a willingness from consumers to have a good holiday season, given the events of the last year, but what barriers could stand in their way? How important are cleanliness, safety, and convenience? With discounting now expected, how else can retailers show value? Experiences were a popular gift in 2019; how will that evolve this year given social distancing restrictions? The consumer experts share their opinions and make recommendations for how retailers should engage with consumers during the festive time of year.
2020-10-2027 min
Mintel Little ConversationEpisode 58: Vices: Moderation, mental health, community, and cultureMost consumers have them; many have grown during the global pandemic. From indulgent food and drink to enticing gaming and gambling, vices have been a part of human history from the very start. In this episode, Mintel analysts discuss what makes a vice so 'bad', its impact on cultures and mental health, its role in entertainment and emotional release, as well as what brands must do to help consumers balance between extremes. While vices make for good (bad) headlines, they also provide catharsis, security and community. Listen now to find out what that means for consumer and companies today.
2020-10-1229 min
Mintel Little ConversationEpisode 57: The impact of COVID-19 on Foodservice: What recovery looks likeWhen dining inside a restaurant was no longer an option earlier this year, the foodservice industry was severely impacted. Mintel expert analysts from around the globe discuss the challenges the industry is facing and how restaurants have quickly pivoted to meet the needs of consumers. They also discuss trends and innovations they are seeing and what they recommend brands do to help recover.
Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure).
Guests: Jill Failla (Senior Foodservice Analyst, Mintel Reports US),
Graciana Méndez (Senior Regional Consumer Insights Analyst, Latin America),
Trish Caddy (Senior Foodservice Analyst, Mintel Reports U...
2020-09-2900 min
Mintel Little ConversationEpisode 55: The future of film: Outlook for movie theatres and streaming platformsIn this episode, Mintel analysts discuss what the outlook for movie theatres and streaming platforms will be post-pandemic. With local lockdowns forcing movie theatres to close, brands had to make temporary adjustments like drive-in movie theatres and releasing movies straight to streaming services to help consumers get their movie fix. Do consumers want to go back to movie theatres? What are movie theatres currently doing to make consumers feel safe? Listen to find out!Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure).Guests : Rebecca McGrath (Senior Media Analyst, Mintel...
2020-09-1528 min
Mintel Little ConversationEpisode 54: What’s next for travel loyalty programs?With the travel industry severely impacted by COVID-19, Mintel analysts in the US and Canada discuss the current state of the travel industry and what’s to come for travel loyalty programs. They also provided insight into how loyalty programs have pivoted and what type of innovation is needed to help build the industry back up and convince consumers these types of programs are still relevant even if they aren’t travelling as often.Host: Andrew Davidson (SVP/Chief Insights Officer).Guests: Nicole Bensi (Director of Competitive Intelligence, Comperemedia), Carol Wong-Li (Associate Dire...
2020-09-0737 min
Mintel Little ConversationEpisode 53: The impact of COVID-19 on fragranceIn this episode, Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what is currently happening in the industry and how consumers are rethinking the way they use fragrance products. They also give recommendations for how brands should appeal to consumers in the current environment and share innovations in the fragrance industry they have seen recently.Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).Guests: Margaux Caron (Global Beauty Analyst),Lauren Goodsitt (Senior Global Beauty...
2020-08-3130 min
Mintel Little ConversationEpisode 47: The evolution of livestreaming: From mainstream to brand opportunityIn this episode, Mintel experts dive into the evolution of livestreaming. They discuss how the COVID-19 pandemic has escalated livestreaming and how consumers are using it in different parts of the world. How can brands make the most of the opportunities a live platform brings? How will livestreaming impact social media influencers? What will livestreaming look like in the future? Mintel experts discuss how it got here and where its going. Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).Guests : Nick Carroll (Associate Director, Retail, Mintel Reports UK),
2020-07-2045 min
Mintel Little ConversationEpisode 44: What does the future hold for food and drink startups?On this week’s episode, Mintel analysts sit down to discuss the current food and drink startup landscape. With the global pandemic creating major shifts in consumer behaviours and buying habits, is there still a focus on new experiences when it comes to food and drink or are consumers looking for familiarity and comfort - and how is that playing out across various food and drink sectors, the use of flavours and ingredients, and brand preference? There is no doubt that it is a challenging time for food and drink startups and small businesses, but there are also key op...
2020-06-3026 min
Mintel Little ConversationEpisode 42: The Black Lives Matter movement: Why consumers want brands to speak outThe evolution of the brand-consumer relationship is gaining momentum. Brands ask a lot of consumers, who, increasingly, are demanding more in return. Following the death of George Floyd in May 2020, brands were compelled to make statements admonishing racism and supporting racial justice. However, consumers want more than words. In this episode, Mintel experts in the fields of consumer behaviour, culture, trends, and lifestyles analyse what accountability, authenticity, and honesty mean for today's brand-consumer relationship, how it evolves within cancel culture, and what brands must consider when speaking up. In a world where public image is meticulously crafted, words are...
2020-06-1728 min
Mintel Little ConversationEpisode 40: Social isolation trends: DIY beauty and fashionIn this episode, Mintel experts from the retail, beauty, personal care, and lifestyle sectors discuss some of the trends taking shape while consumers follow stay-at-home mandates. More time at home often means more time for the things consumers have been putting off, whether that's learning a new skill or developing a more personalised skincare regime. What at-home activities are keeping consumers sane during the COVID-19 crisis? How are they prioritising their wellbeing? What trends will linger on post-pandemic? Listen now to find out what trends are shaping consumer behaviour today and what that means for brands moving forward.
2020-06-0128 min
Mintel Little ConversationEpisode 37: Department stores: Do they have a place in the future of retail?With news of large department store brand, Neiman Marcus, filing for bankruptcy, our expert retail analysts from across the globe discuss how department stores have been affected by online shopping and how COVID-19 has exasperated stores’ troubles. Do you remember the last time you went into a department store? Would you join a zoom call to have a virtual consultation with someone at the store? Listen now to hear what our experts think the future for department stores looks like.Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK)Gu...
2020-05-1236 min
Mintel Little ConversationEpisode 32: Confusing or convenient. The international food aisle of the grocery storeIn today's episode, host Dana Macke and her guests - experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors - take a stroll through the grocery store and discuss the reasoning behind the international food aisle. With increasing globalisation and the growing influence of diversity across consumer groups, is there a benefit to categorising all 'ethnic food' into one aisle of the grocery store? And what roles do food and drink manufacturers and brands play in educating consumers about international ingredients and recipes? Host: Dana Macke (Associate Director, Mintel Reports...
2020-04-0623 min
Mintel Little ConversationSneak peek: What to expect during season twoThe much-anticipated release of Mintel Little Conversation season two is just around the corner. Interested to discover what consumer quarks we'll investigate next? Anxious to hear our experts' opinions on the staying-power of current trends? Are you dying to know what brands, products, and services are winning, which are losing, and what innovations are set to revolutionise consumerism as we know it? Today, host Sam Dover gives you a sneak peek of some of the topics our experts are diving into this season. Stay tuned for the official launch of season two on 17 March! Host: Samantha Dover...
2020-03-1103 min
Mintel Little ConversationEpisode 28: Season one finale: What’s trending this holiday season?In the final episode of Little Conversation season one, we are unwrapping some of the major trends this holiday season, including nostalgia and veganism. Whether it's through holiday cards, advent calendars, or aided by modern technology, nostalgia offers innovative ways to connect with consumers during the festive holiday season. Growing in popularity in recent years, 'Vegan Christmas' will see more vegan food on the table and vegan gifts under the tree than ever before. Finally, we end the year with a discussion about what's top of mind for our hosts in 2020. Happy holidays, from Mintel Little Conversation!
2019-12-1634 min