Miranda Ivey - Podcast Details

Shows

Real Fabulous Marketing 118. How ChatGPT can be bad for businessIn this episode of Real Fabulous Marketing, we dive into the potential pitfalls of over-relying on ChatGPT for your business. We look at how using AI tools can lead to laziness and complacency if not handled correctly. Tune in to learn how to effectively integrate ChatGPT into your business strategy without losing the fabulous essence that makes you unique.00:00 Introduction to Real Fabulous Marketing00:17 The Downside of Relying on Chat GPT05:57 The Importance of Planning08:33 Three Key Strategies for Business Success16:07 Upcoming Opportunities and Final...

2025-09-1218 min

Real Fabulous Marketing 116. Is it too soon to be talking about Christmas?Real Fabulous Marketing: Is It Too Early to Start Planning for Christmas?Hey hey, it’s Miranda Ivey, and I’m back on the mic! In this episode, I’m diving into where I’ve been these past few months, what I’ve learned during my busiest business period yet, and why now is actually the perfect time to start planning for the end of the year. Whether you've been feeling like 2025 is creeping up fast or you're just catching your breath after a whirlwind few months, this episode is here to help you reset—without feeling like you're...

2025-08-2918 min

Online Store Success with Jodie Minto 90. Mastering e-commerce success - my interview with Miranda IveyIn this episode, I joined Miranda Ivey on Real Fabulous Marketing to share my journey of growing Island Co from market stalls to a seven-figure business. We chatted about the challenges of running an e-commerce store, the differences between selling products and courses, and why showing up on social media can be a powerful tool for success.We also touched on the importance of Facebook ads and how getting the creative right can transform your results. If you’re looking to scale your online store, this episode offers plenty of inspiration and insight!Ready to do...

2024-09-1143 min

Real Fabulous Marketing 106. Boost Your E-Commerce Sales with Email List Building StrategiesIn this episode of Real Fabulous Marketing, I’m shifting gears a little to focus on my e-commerce business owners. List building is something I always talk about, but today I’m sharing a powerful strategy that can transform how you approach your email marketing efforts, specifically for e-commerce. I dive into using lead form ads to build your email list without even asking potential customers to leave Facebook or Instagram. This episode is packed with tips on preparing for major sales events like Black Friday, launching new collections, and crafting irresistible offers to grow your subscribers and...

2024-09-0611 min

Real Fabulous Marketing 98. What to consider when pricing your services & how to add value instead of discountingLet's get one thing clear, you don't need to discount in order to make sales! You also will never win a race to the bottom! In this episode I share 3 things to consider when it comes to your pricing and ways to value add instead of discounting your services and courses. Book a 1:1 Mentoring Session with Miranda Ivey Download my Run More Profitable Ads Free Guide

2024-05-2716 min

Real Fabulous Marketing 90. Selling a Mini Course from Facebook Ads - Getting Ready (Part 1/3)This is Part 1/3 of Selling a Mini Course from Facebook Ads. Everyone wants to do this. It's the passive income dream! Create a Mini Course and sell it directly from Facebook ads. I'm here to tell you that this is totally possible but there's a few things you want to have ready before you try this strategy. Be prepared to also invest in your ads as it will cost you more to acquire a customer than a lead for your business. Do my Mighty Micro Business Self Check-In: ⁠https://mirandaivey.com/micro⁠ Find me on Insta...

2023-10-2020 min

Real Fabulous Marketing 89. What do your Images say about your Brand?First up, I thought I was being so organised and thought I was up to episode 90 when I was recording - turns out I was wrong! This fabulous episode 89 was inspired by a breakfast networking event with Brunswick Heads Photographer Kate Nutt. In this episode you'll learn what your images say about your brand, and how different elements in your background and foreground can help convey your story. I also discuss the different places and image types you'll need in your business from your website to social media to Facebook ads. Find out more about Kate Nutt...

2023-10-0619 min

Real Fabulous Marketing 88. 3 Ways Human Design Has Helped Me in My BusinessExploring what it means to be a Generator in Human Design and digging a little deeper with Ros Isbel has allowed me to play more to my strengths. In this episode I share 3 (or 4!) ways this has helped me. Do you own Free Human Design Chart here: https://www.mybodygraph.com/ Find out more about Ros Isbel & Human Design: https://findyournaturalgroove.com/ Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro

2023-09-2417 min

Real Fabulous Marketing 87. Using Human Design in Your Solo Business with Ros IsbelWhen your business comes down to you, you want to make sure you're putting your best self forward. Sure, you can eat right and sleep well but what about playing to your strengths that were written in the stars when you were born? This is where Human Design can help. Ros Isbel is one of Australia's top Human Design Specialists and in this episode she shares how the 5 different types operate and how you can use it to help stop those niggling doubts and truly step into the light. Do you own Free Human Design Chart here...

2023-09-2254 min

Real Fabulous Marketing 86. WWID... to Launch My Online Course in Early 2024Everyone wants an online course & don't I know it! Creating the course is the fun or easy part for some people, and launching it can bring up all kinds of pain. This episode is all about getting out ahead of your launch so that you can start to plan towards a super fabulous launch in early 2024. Want help mapping out a fabulous launch? Book your Profitable Offer Coaching Session Running ads? Download your Free Copywriting Guide for Health Professionals Micro Business Owner who wants your marketing mojo back? Do the Self Check-In now

2023-09-1519 min

Real Fabulous Marketing 85. WWWID... If I was starting a new venture and had $1000 Marketing Budget?Having recently had a few phone conversations on this very topic I thought I would share my answer in podcast form! Marketing is not always at the forefront of everyone's minds when it comes to starting their venture but it needs to be. Whether it's a new part of your existing business or you're getting starting on a shoestring, Without investing on marketing, chances are you won't ever get your business off the ground. And if you want to run ads, you'll need to do the first thing I share before you even consider them! Mentioned in...

2023-09-0717 min

Real Fabulous Marketing 84. Do you need a mentor to get ahead?Wondering whether your next move is to hire a coach or a mentor? Maybe you already have and loved it... or maybe you've been burnt. In this episode I talk about the reasons for and against having a mentor and how to choose your next one if you're in the market. Do my Micro Business Self Coaching Check In >>> mirandaivey.com/micro

2023-08-3117 min

Real Fabulous Marketing 83. 7 shifts on how to use your time more effectively when you work for yourselfRunning your own business and working for yourself is the ultimate step into time freedom... or is it? When you can set your own hours it can be hard to move beyond the conditioning of being at your desk from 9 - 5 every day. After working for myself for 9 years now, I wanted to share 7 shifts on how to use your time to do more of what you want when you work for yourself.

2023-08-1721 min

Real Fabulous Marketing 82. How You Can Use Your Values to Attract Your Ideal ClientsWhen we're not living or working in alignment with our values, life can start to feel heavy. The key is to figure out your values and start to share them everywhere so that you can attract your ideal clients with ease. It can be scary to niche down but isn't niching down to the absolute people that you love to work with the best thing ever? Special August Offer: Got questions about values that need clarity? Book in a complimentary clarity coaching call here: https://bit.ly/3PTa7Hn

2023-08-1016 min

Real Fabulous Marketing 81. An Instagram Experiment I ran - Here's What Happened!Earlier this year I decided I needed some help creating Instagram content as I just couldn't keep up. I engaged someone to help me with this and then soon enough I was upsold to a more premium package (honestly one of the best sales calls I've ever experienced, hats off to him!) I decided to try out this engagement experience for a month and here's the results. I almost didn't want to share this episode but thought it would be good for you to hear about what happened. Sign up to the One Amazing Ad Wait List...

2023-06-1616 min

Real Fabulous Marketing 80. Why Running A Business is Frightening in 2023They say you should find something that scares you and do that. Well I don't know about you but running my own biz in 2023 is frightening. I decided to look into a few reasons why it's so freaking frightening and also what I do to overcome the fear. Right now is a great time to step into your boss shoes and take some regular time out so that hopefully by tapping into your own inner wisdom, you won't be scared for too much longer. Mentioned in this episode: Free Improve Your Confidence Hypnosis

2023-06-0128 min

Real Fabulous Marketing 79. Making $$ When the World Says You Can't - Interview with Fitness Business Coach, Kellie SandersRight now in the media we can't get away from the doom and gloom. Interest rates are rising, cost of living is rising, there's a rental crisis, a housing crisis all of which can have an effect on us, our revenue and potential clients. If you work in an industry that others may consider a "luxury" it can be easy to fall into the trap of "no one wants to buy from me right now" or "people can't afford it". Being a business coach who works within the fitness industry, Kellie Sanders is the perfect person to turn to...

2023-05-2529 min

Real Fabulous Marketing 78. Plan To Do More of What You WantAre you someone who thinks "I'm just going to put off doing what I want to do until there's enough hours in the day to squeeze in 5 minutes just for me?" I get it. That's what my life looked like too until I started to actively pre-plan for the activities I wanted to do more of. Whether you want to spend more time creating courses, or walking, or doing nothing, if you're not able to do what you want regularly, this episode is for you! Book in for Dream Bigger May Workshop Book in for...

2023-05-1211 min

Real Fabulous Marketing 77. Be a Content Superstar & Play to your StrengthsAre you the type of person who is really great at talking about what you do when someone is in front of you? But the thought of having to "create content for social media" make you want to run for the hills? In this episode I share 4 simple strategies that you can use if you're someone who is fabulous in the moment but hates the thought of having to sit down and come up with ideas on the fly. Mentioned in this episode: Fraud to Fabulous: My Low Cost Workshop Guide: https://mirandaivey.com...

2023-05-0411 min

Real Fabulous Marketing 76. Lisa Corduff Interview - Being Real OnlineLisa Corduff helps women to shift their mindset and the stories that have been keeping them stuck through online courses, programs and now live events. In this episode she opens up behind the scenes on marketing her online business and the changes that she's been through over the past few years. If you've ever felt "not quite right" then you will feel truly seen and heard by this honest conversation. Find out more about Lisa Corduff: https://lisacorduff.com/ Book a ticket to Harvest, her In Person events: https://lisacorduff.securechkout.com/harvest ...

2023-04-2756 min

Real Fabulous Marketing 75. What NOT to do with your Facebook ads in 2023Its easy to get caught up thinking "oh yes, Facebook ads are going to solve all my problems" however in all my years of consulting and coaching, I've seen plenty of people spending money and not seeing the return they want. In this episode, I bring you what NOT to do with your ads in 2023 which includes ensuring that your post click experience actually takes people where they can do business with you and also treating humans like humans (crazy I know!) Tune in to hear me talk myself into a double negative hole! - Miranda

2023-04-1421 min

Real Fabulous Marketing 74. How to get Facebook Conversion Ad Ready80 - 90% of the time when someone complains to me that their ads aren't "working" usually it's because they're running the wrong type of campaign. Conversion campaigns within the Facebook ads platform are designed to find your ideal customers, have them sign up to your lead magnet and yes... CONVERT! The name says it all. Unfortunately not everything within the Facebook ads Manager is this straightforward. However, lucky for you I'm going to help you get conversion ad ready so when the time comes to create your "conversion event" you will have everything you need! Take it further:

2023-03-3019 min

Real Fabulous Marketing 73. 7 Mistakes Solopreneurs & Small Businesses Make With Lead GenerationThis is definitely not a "you're doing it all wrong!" kind of episode. Nope, this episode is hopefully going to open your eyes to more opportunities to engage with new and existing customers using your lead generation. Following on from episode 72 with Angela Ponsford, if all the "big businesses" are doing lead generation - why aren't you? Upcoming workshop - Unlock the Power of Your Lead Magnet on 30 March, 2023. Want to know the best type of ads to run for lead generation? - Download The Right Objective Find Miranda...

2023-03-2318 min

Real Fabulous Marketing 72. Talking Lead Generation with Angela PonsfordAngela is the VP of operations at Tier 11 and my former business partner. She dropped over to my house so I saw this as an excellent opportunity to share one of our off the cuff chats about the state of online marketing... this time on Lead Generation! If you've been wondering whether you need to do this, or what would make a good lead magnet for your business then this episode is for you! Mentioned in the episode: Book for my Unlock the Power of Your Lead Magnet Workshop Lead generation ideas from Hubspot Quiz software Le...

2023-03-1619 min

Real Fabulous Marketing 71. Eeek it's March already and I'm so behind!Newsflash there's no giant clock ticking behind your desk letting you know that you are BEHIND! In this episode I share with you a reframe on this behind thinking and how your audience may be feeling exactly the same. Thinking of running a Low Cost Workshop to spark life into your audience? Download my Free Fraud to Fabulous Low Cost Workshop Guide now.

2023-03-1008 min

Real Fabulous Marketing 70. What should you focus on in 2023When it come to growing your business, getting those sales, getting your books filled with consults or workshops it's really all about building trust and rapport with your audience online. One of the BEST ways to do that is to use low cost workshops to generate that momentum in your business. Want a hand with the first step? Head over and grab my free workshop guide here. Want some practical ways to show up and the expert that you are? Sign up for my free 7 day visibility challenge here.

2023-03-0312 min

Real Fabulous Marketing 69. Facebook ads predictions for 2023Following on from last weeks episode on my online marketing predictions for this year, I'm looking at the world of Facebook and Instagram ads and whether they're still getting results for businesses. The short answer is yes, you can still run profitable ads. Having a great offer works will help you stand out and remember to use your retargeting audiences to follow up with your warm audiences (or chase them around the internet!) Want to improve your Facebook ads performance in 2023? Download my Traffic & Conversions Free Guide for Facebook ads Purchase my Show + Sell Video Ad...

2023-02-2416 min

Real Fabulous Marketing 68. My Marketing Predictions for 2023What's going to happen in terms of marketing your business in 2023? Tune in to find out the affects of new technology like the AI software Chat GPT and how you can still stand out in an even busier online world! Mentioned in this episode: Get my new FREE Fraud to Fabulous Guide on creating Low Cost Workshops and learn the steps on how to incorporate these to build trust with your clients - Fast >> https://mirandaivey.com/workshopguide

2023-02-1717 min

Real Fabulous Marketing 67. Five Annual Review Questions To Help You Redefine Success in 2023No matter what this year looked like for you, it's such a good idea to take a breather and put it to bed. In this episode you'll be given five annual review questions to help you look back and look forward as you redefine success in 2023. Want to join my End of Year Ritual & 2023 Visioning Workshop? Book here

2022-12-0920 min

ENOUGH ALREADY S2. Ep 5: What makes YOU interesting?! with Miranda IveyWhat Makes you interesting? Your life and the way you express yourself, your art and your work in the world is so unique.In this episode we chat with Miranda Ivey - rollerskating mama with a flare for sharing individualism in marketing. After years of wishing that she was further along in business, Miranda found the missing key that would unlock happiness and success, she discovered that the cause of everything was a lack of confidence in herself and her abilities. It wasn't until she understood that her perceived flaws were in reality he...

2022-12-0640 min

Real Fabulous Marketing 66. 11 Mistakes in Business in 2022 and what I'm changing in 2023We ALL make mistakes. It's what we do about them that matters! Here's some of my big mistakes & lessons of the past year and how I'll be shifting my mindset into 2023. Want to work together? Book here for Dream Bigger Coaching

2022-12-0226 min

Real Fabulous Marketing 65. 5 Things You Don't Need in Your Marketing To Make More MoneyWhat's your Super Power? Mine is telling it straight, not beating around the bush and not hiding behind marketing double-speak. In this episode I cut to the chase and share on all the things you DON'T Need to make money in your business. Maybe you're starting out, or you could be looking for where to build momentum and direct your efforts in the new year. If that's the case, then I created this episode for you! Book in A Fresh Perspective Strategy Session (30% Off Until November 30, 2022)

2022-11-1826 min

Real Fabulous Marketing 64. 3 Ways to Move Beyond Feeling Uninspired at the End of 2022When we get to this time of the year (November) people often talk about 'phew! It's been a big year... can't wait for it to be over!' Instead of racing towards the finish line, this episode is all about how you can regain some inspiration without overwhelm.

2022-11-1114 min

Real Fabulous Marketing 63. What to do when things don't work out how you wanted them toYes, it's your pity party and you can cry if you want to... or you can just know that even when you think you've failed, or come close to failing... you probably haven't! In this episode I share 3 ways to think about what's really going on as well as some ideas on how to move on and take the lessons with you. Mentioned in this episode: Create Confident Instagram Reels Workshop - 11/11 10am - 12pm AEDT

2022-11-0319 min

Real Fabulous Marketing 62. Why Doing More Experiments in Your Business Is Always a Good IdeaThis week, I wanted to trial just how fast & easy I could make recording this podcast as an experiment! It's so good in business to be agile and try new ideas without always having a perfect plan in place. In fact, you'll learn more and have more results than you could ever imagine. In this episode I share 3 ways that I've added more experiments into my business and whether or not they've paid off. Mentioned in this episode How to Create Confident Reels - 11 November

2022-10-2712 min

Real Fabulous Marketing 61. 3 Options if You Don't Love Doing Sales CallsI have to admit, I'm not the best on sales calls. I am a giver and so when someone tells me about what issues they're having, I am always keen to help. What's happened in the past is that I know I shouldn't over deliver in the call but then my energy is this weird push / pull of wanting to help but holding back and it feels as though together with my prospective client we're doing this delicate dance around each other. The good news is if you feel the same - I have three strategies you can use...

2022-10-2117 min

Real Fabulous Marketing 60. Calling All Wallflowers: Don't Wait For the Invitation, Your Time To Be Seen is Now!I love 80s movies and the storyline often goes like this, slightly out there girl goes unnoticed until the very end of the movie when everyone discovers her unique charms. If you feel like your online marketing efforts have been like waiting for someone to ask you to dance, then this is for you! I share 3 ways to help you start to be more comfortable being out there. Also mentioned in this episode: The Cassettes 80s dance classes Interview with Marissa Treichel, creator of The Cassettes

2022-09-2318 min

Real Fabulous Marketing 59. How to Improve Your Social Media Security To Not Be HackedPeople trying to hack into your social media accounts is always going to be part of being online. Instead of running away and closing all your accounts down, there's 3 things I would suggest to up your security and keep your accounts secure. Mentioned in this episode: Last Pass - the last password you'll ever need. It has increased in price to $36USD annually (and is still 100% worth it!) Find Miranda Ivey on social media: Instagram @mirandaiveymedia Facebook @mirandaiveymedia Free Stuff: 7 Day Visibility Challenge Build your Confidence Hypnosis Ads Copywriting Guide...

2022-09-0819 min

Real Fabulous Marketing 58. The Biggest Mistake Course Creators Make (and yes, it IS possible to fix it)Over the past 8 years I've helped entrepreneurs and business owners sell so many online courses from personal training coaches to podcasting to video to yoga. Whether it's with Facebook ads management, consultations or coaching I've been invovled in every step of the way. But there's nothing that makes me more disheartened for the course creator when they make the mistake of creating the course but not selling it! In this episode I share how to generate interest BEFORE you create a course and also what to do if you've made your course and not had as many sales as...

2022-09-0125 min

Real Fabulous Marketing 57. Why now is still a good time to launch (and 5 steps to plan for your next one!)There will always be a reason why now is not a good time to launch. The question is, are you willing to put whatever is happening in the world to the side and double down to run a great launch no matter what? Learn the five steps that I always use when launching so that I can make sure I hit those launch high notes every time! Want to be coached by me? Book your place at Dream Bigger September Download your Free Confidence Hypnosis Find me on Facebook @mirandaiveymedia Follow...

2022-08-2617 min

Real Fabulous Marketing 56. How to be (even more) consistently fabulous with your marketingHave you ever thought you needed to have a podcast, send a weekly email, create 5 Instagram reels a day and 27 Instagram stories to be successful? Thinking all of that is doing you way more harm than good! In this episode I share three ways to remove your barriers to marketing more. Have you got your ticket to Dream Bigger on August 26 yet? Mentioned in this episode: Atomic Habits by James Clear My Free Confidence Hypnosis Real Fabulous Marketing Episode 13 - How to get better at online marketing (and know you're doing a good job!)

2022-08-1416 min

Real Fabulous Marketing 55. 3 ways to use social media trends to boost your engagementBeing part of trends on social media is a great way to tap into what everyone else is talking about and wants to talk about (preferably they do it on your social pages right?!) They can also be great for engagement, which most people tell me is what they want. In this episode I talk about what trends are and 3 ways any business can tap into using them to boost your engagement rate. Have you downloaded my ultimate guide to Traffic & Conversion ads yet?

2022-08-0420 min

Real Fabulous Marketing 54. How to get better at marketing by telling better stories (and why you're not doing it already!)If you've been frustrated with your lack of marketing "results" or maybe you just want to start being able to express yourself without fear then this is for you. I bust some of myths as to why you think your story may not be enough but how you can actually start to think about it instead. Mentioned in this episode: My confidence building hypnosis My book "No One Wants to Buy Your Stuff" is all about not shouting at people to buy, instead giving them plenty of reasons why it's a good idea. Buy...

2022-07-2819 min

Real Fabulous Marketing 53. Why always acting in integrity may be hurting your businessIf you have a strong interpretation of integrity you may have trouble delegating or loosening the grip on certain parts of your business. In this episode I explore how this may actually be doing more harm than good and what you can do instead. What's your next step? Book your place in my Vision & Values Workshop on June 24

2022-06-1713 min

Real Fabulous Marketing 52. Is Perfectionism really one of your values? So why are you letting it be?I don't know if you've noticed but it's pretty darn hard to be the perfect partner / daughter / daughter-in-law / mother or business owner. So why do so many of us wait until everything to be "perfect" to put something out into the world? In this episode I share examples of when imperfect action has paid off for me and how you can do the same. So is being perfect really one of your values? What are you holding back on and letting perfectionism take hold? Want to dive deep into your business values with me? ...

2022-06-1012 min

Real Fabulous Marketing 51. Discover Your Values To Run a Busines in Alignment With ThemOn Episode 50 with Michelle Smith from Curated with Conscience she talked a lot about her values and how she's running a purpose led business in alignment with them. What about you? Can you do this too, even if your values aren't necessarily about social justice and climate change? Of course! Your values are yours alone and are shaped by those around you. Discovering what they are will help you run a business that is in more alignment and will help you say "hell yes" to what lights you up - more often! **Enter to win a Curated...

2022-06-0320 min

Real Fabulous Marketing 50. Running a Purpose Lead Business with Michelle SmithMichelle Smith is the founder of Curated with Conscience, an ethical, sustainable and humanitarian gift hamper company from Melbourne. A self-styled social justice activist, she started by being informed about where she spent her own money and then wanted to take it even further. After having her first child she began Curated with Conscience as she didn’t want to go back to her corporate career. In this raw and honest interview Michelle shares on becoming a single mum and what it means to her to not only provide jobs to her staff but also to give back to et...

2022-05-2736 min

Real Fabulous Marketing 49. Three Ways to Simplify and Receive More in Your BusinessFollowing on from episode 48, my interview with Marissa Roberts, this week is all about three simple ways to receive more in your business. Business is based on transactions so if you're blocking the way to receive money, feedback and clients then you are doing yourself a big disservice. Mentioned in the episode Typeform.com for testimonials Calendly.com for booking links Want to Dream Bigger? My $22 Workshop is on May 27. Book your tickets now!

2022-05-1921 min

Real Fabulous Marketing 48. Simplifying Business with Marissa RobertsOwner of Beautifully Organised and host of The Simpler Business podcast, Marissa Roberts is obsessed with finding simpler and easier ways to do things! She built her first business working 10 hours a week or less, and along the way Marissa has collected so many ideas, hacks and strategies to simplify processes, save time and make work easier - without having to sacrifice your income or lifestyle. In this broad chat around simplifying your business and marketing I guarantee you'll learn new ways on how you can create more free time. Find Marissa Roberts Instagram @marissarobertsofficial and...

2022-05-1236 min

Real Fabulous Marketing 47. Top 3 Reasons Why You Feel Like You're Failing (Even When You're Probably Not)Sometimes when we run our own business, we often would love someone else to blame when things don't go to plan. But when the buck stops with you, you have to step up and overcome those feelings of failure in order to get sh*t done. In this episode I share the top three reasons why you might feel like a failure in business and how to step up and feel like a winner instead. Mentioned in this episode: Dream Bigger Workshop on May 27 Book your NLP Breakthrough Experience Want an easy feel good marketing st...

2022-05-0621 min

Real Fabulous Marketing 46. Five Stages of an Imposter Syndrome Quantum LeapFollowing on from episode 45 Overcoming Imposter Syndrome with Cass Dunn, it got me thinking about the times when I managed to put imposter syndrome to the side in my own life. Whether it's in your business, career, marketing, life pursuits imposter syndrome is often (or always) present for many of us. A quantum leap is defined as a great improvement or important development in something, so why not an improvement or important development of imposter syndrome? In this episode I share with you my 5 Stages of an Imposter Syndrome Quantum Leap which you can apply to so many aspects...

2022-04-2919 min

Real Fabulous Marketing 45. Overcoming Imposter Syndrome with Cass DunnCass Dunn is a psychologist, podcaster and author of three Crappy to Happy books, covering life, work and relationships. She’s also a certified Life Coach, ran a very successful online health food store, meditation teacher and is now helping women overcome Imposter Syndrome. If you've ever felt like where you are in life is a "fluke" or that you're not worthy of success despite evidence to the contrary, you may have an understanding of Imposter Syndrome. This episode covers who has it, what to do about it and why the usual advice of "fake it til you make it...

2022-04-2137 min

Real Fabulous Marketing 44. Behind the Scenes of my Online Auction for Flood ReliefDuring March 2022 Northern NSW experienced terrible flooding. Feeling powerless, I wanted to do something to help and so I created an online auction. I tapped into my online network of female entrepreneurs, business owners and practitioners who all jumped in to offer their services or courses for auction. In total the auction raised $14510. In this episode I go behind the scenes and share the final donation to Northern Rivers Womens & Childrens Services, who was involved and where they came from and 7 lessons I learned from running this online auction. In the show I mention: E...

2022-04-1421 min

Real Fabulous Marketing 43. Not just a Mummy Business with Louise Glendon from Click Love GrowLouise Glendon runs Click Love Grow, an online photography school for women. She's super successful and yet, even she has had to overcome those feelings of 'my little mummy business.' Tune in for a broad ranging chat where we talk about how she got started, who's on her team and how she structures her programs. I loved it and know you will too! If you're listening to this before March 31, 2022 head to MirandaIvey.com/Auction to bid on the Beginners Photography Course as part of my online auction for flood relief. Find out more...

2022-03-2442 min

Her Money Her Business Ep 17 with Miranda Ivey: Business, Fun and Facebook AdsIn this episode, I talk to Miranda Ivey about finding the fun in business and spending money to make money. Miranda shares her business journey, her thoughts on making finance and business fun, how she has managed her finances from her early days in business, and spending money to make money using Facebook Ads. Mentioned in this episode: If you are reading this before 31st March 2022, you will be able to access and bid in the online auction Miranda has organised for the NSW Flood Relief, that we discuss on the epis...

2022-03-2140 min

Real Fabulous Marketing 42. Part 4/4 - Five Mistakes People Make When Running Facebook Ads on a Small BudgetOnly have a small Facebook ads budget? Then you probably don't want to waste your time and money making these mistakes! (Although it's never a mistake if you're always learning!) However, if you want to spend your budget in a way that delivers the best bang for your buck then I would recommend having a listen to this episode. The full Facebook Ads on a Small Budget Series has been shared to help you feel more informed about running ads and whether it's right for you. There's nothing worse than feeling like things aren't working, when there's...

2022-03-1522 min

Real Fabulous Marketing 41. Part 3/4 Split Testing Facebook Ads on a Small BudgetSplit testing is one of the best parts of running Facebook ads. The platform allows you to test a huge number of factors, whether it's locations, audience interests, placements and your ad creative. In this episode I share that the best way to use a small budget if you also want to split test is to focus on your ad creative. That is testing an image ad with a video ad, or long copy vs short copy. The reason why it's a good idea to do this is because it's hard to know exactly what your audience will resonate...

2022-02-2413 min

Real Fabulous Marketing 40. Part 2/4 Three Approaches to Building Your Online Audience: Facebook Ads on a Small BudgetIn this episode I share three different ways to build your audience online - organic, paid ads and a hybrid approach. Learn simple hacks for improving your reach on Instagram and Facebook as well as what happens if you just want to throw money at ads to solve all your problems. This series is all about running Facebook ads on a small budget, so you'll hear why the hybrid approach works best if you don't have deep pockets but still want to be found by more people. Want some easy ways to get started building your audience...

2022-02-1715 min

Real Fabulous Marketing 39. Part 1/4 Can you run Facebook Ads on a Small Budget?Just getting started with Facebook & Instagram Paid Ads? This 4 Part Series is going to help! You might be s#@T scared that Facebook will steal all your money! I'm sharing with you an insight into how to run Facebook ads on a small budget and why you may want to consider it sooner rather than later (even if you're not ready to 'sell' right now) In this episode I'll share with you: What hitting Boosted Post actually does Explanation of Traffic ads & Conversion ads How Facebook knows who to show your ads to The b...

2022-02-1016 min

Real Fabulous Marketing 38. How to get over feeling 'stuck' and unable to create clients in the new yearHappy New Year! While some people in your Facebook & Instagram newsfeeds will be telling you how spectacular they feel in 2022, you might be feeling a little meh, blah and stuck. That's totally ok! In this episode I share 4 ways for you to stop that stuck feeling and also some fresh ideas on how you could take just one small step towards getting some new (or reignite) old clients. Want to take it a step further? Check out my Business Breakthrough Sessions: https://mirandaivey.com/breakthrough-nlp-sessions/

2022-02-0312 min

Real Fabulous Marketing 37. Five Annual Review Questions To Create a Powerful 2022When you run your own business it's very easy to get caught up in the "I'm not there yet" or "she's doing better than me" mindset. That's why it's such a wonderful exercise to review how far you've come, and also what you're proud of achieving no matter how small it may seem. Because all of those small wins are incredibly important on this big journey of running your own business. From me to you - well freaking done! Once you've done that, it's time to start creating your vision for 2022. What do you want to do more of...

2021-12-1619 min

Real Fabulous Marketing 36. Is being consistent with your online marketing masculine or feminine energy?I have seen a number of posts and received numerous emails about posting consistently being a masculine energy and way of doing business. I get it, sometimes you probably don't feel like posting or emailing your list and it feels more feminine to stay in touch with yourself that way. In this episode I propose a different way of doing things, where you can be consistent and still say in your feminine vibe. Want to show up as the real you more often online? Check out my 7 day Visibility Challenge https://mirandaivey.com/expert

2021-12-0911 min

Real Fabulous Marketing 35. Two decisions that increased my revenue & happinessOver trying to squeeze your experience and expertise into an online course priced at $197? These two decisions improved my cashflow and happiness in my business. No longer was I trying to make myself fit into a certain type of box, I was able to work in a way that suited me and my style, getting to know clients over a longer period of time. Like this episode? Leave me a review or tag me on Instagram @mirandaiveymedia Want to get started running a business in a way that feels right for you? Grab a copy...

2021-12-0220 min

Real Fabulous Marketing 34. Business Partnerships & Marketing Predictions with Angela PonsfordEverything starts with an idea and then you go about and make it real. In this chat with my former business partner Angela Ponsford, we discuss how she started her business and then asked me to be involved. We cover what makes a good partnership and things to check before going into partnership with someone - even if they’re a good friend or loved one. Angela holds the position of VP of Customer Satisfaction at international Facebook ads agency Tier 11 and she shares her predictions over the coming year for online marketing success. Find and...

2021-11-2437 min

Real Fabulous Marketing 33. Getting Comfortable with Instagram ReelsIf you've been hesitant to use Instagram Reels or you don't know where to start, then this episode is for you. And nope, I'm not going to tell you to point and dance if you don't want to! Covering trending audio, transitions and how to get started with ideas for your reels I hope that you'll gain the confidence to start getting more comfortable in front of the camera. Mentioned in the show: How to make text appear & disappear on Instagram Reels: https://www.instagram.com/reel/COuuq7KJDMh/ Instagram Hacks Online Course: https://www...

2021-11-1817 min

Real Fabulous Marketing 32. What?? You Can Enjoy Online Marketing?! Interview with Caroline GilesCaroline is not your typical marketer. As a Yoga Therapist, she was even taught in her training that what she was doing was a gift for the world. Not only has she had to overcome barriers to pricing her services, living in Melbourne means she had to completely move her business online in 2020. Caroline joined my Ad Fab Business Crew earlier in 2021 to learn more ways to be comfortable selling online. Despite being a self-confessed introvert, she has embraced many aspects of online marketing and even though she still doesn't love it, she tells the story of how she's...

2021-11-1134 min

Real Fabulous Marketing 31. How to Understand the Value of What You DoHands up if you don't like setting your prices! Or if you just like to go around and see what the competition is doing and then price yourself "slightly" lower?! In this episode, I'll share with you some simple strategies to help you understand the value of what you offer and how you can set your prices so you feel really good about sharing them with the world. Find out more about feeling great with your marketing with my book: https://mirandaivey.com/book Free 7 Day Visibility Challenge: https://mirandaivey.com/expert

2021-11-0317 min

Real Fabulous Marketing 30. How To Ask For What You Want with Brook McCarthyWhen they run their own business, women can have difficulties charging others for their work. They think that they're robbing them and that if people say 'no' it's a reflection of not being good enough. If this sounds *ahem* somewhat familiar, then this episode with guest Brook McCarthy is for you. Brook is a Marketing & Business Coach with over 13 years experience running her own business and a lifetime of experience to help her be who she is today. We talk all things women in business, marketing and whether you should put your prices on your website. Find...

2021-10-2846 min

Real Fabulous Marketing 29. How I got over myself and finished my bookSure anyone can start writing a book... but how do you get around to finishing it? In this episode I share the 5 steps I took to finish writing my marketing book 'No One Wants To Buy Your Stuff' - how to stand out in a busy online world. I had to make time, ask myself a few questions to get over my procrastination hurdle, get feedback and also be brave. There's also the one thing that I would do differently next time. If you've got something like a course, book, program or idea sitting there half finished, I encourage y...

2021-10-2018 min

Real Fabulous Marketing 28. Anyone Can Write A Book with Emma Franklin-BellEmma Franklin-Bell is a book writing coach, author and ghostwriter (among other hats that you'll hear about in the introduction!) In our conversation she shares why everyone has a book inside them, how to get started and how she maintains focus to get her work done. Emma's Manuscript Mastery program has helped many authors get their books out into the real world and she talks about how you can do the same. Hint: It involves laying off on the social media! Emma Franklin-Bell https://emmafranklinbell.com/ https://www.instagram.com/emmafranklinbell/ Grab a...

2021-10-1341 min

Real Fabulous Marketing 27. The Power of Saying No in Your BusinessWhen I started out in running my own business I would say yes to just about anything; clients, inconvenient call times, work that was out of the original agreed brief. In trying to please everyone I wasn't pleasing the most important person in my business - me. In this episode I share some straightforward strategies to help you start feeling more powerful than ever, simply by saying no. Tell me on Instagram, what are you going to say no to now? I'm @mirandaiveymedia Grab a copy of my book & find out how to you can s...

2021-10-0514 min

Real Fabulous Marketing 26. Getting Into Creative Flow - Interview with Marissa TreichelIn this episode Marissa and I discuss is creativity available for everyone, how Marissa gets into creative flow as well as some awesome books that have helped her along the way. Marissa Treichel is the fearless leader of the Cassettes, an 80s inspired flashmob dance troupe and dance classes. She's also the creator of Rad Self Care, an online course to help you get in touch with your creativity, your relationships and what you truly want. Books mentioned on this episode: Better Than Before, Gretchen Ruebin How to be a Woman, Caitlin Moran You...

2021-09-2948 min

Real Fabulous Marketing 25. How to Dream BiggerI was stuck on dreaming bigger. So this is what I did. Three simple questions to journal on and enjoy challenging yourself to dream bigger. Remember, you do your dreams not anyone else! Want to get out of your own head and start be seen online? https://mirandaivey.com/expert For easy step by step marketing strategies, grab a copy of my book http://mirandaivey.com/book

2021-09-2115 min

Real Fabulous Marketing 24. Building a Freedom Business - Interview with Tammy GuestMeet Tammy Guest, Naturopath and online entrepreneur. A dash of burnout in seeing 40 clients a week lead her to develop a whole new business which incorporates mentoring, a national conference and retreats. Her goal was to mentor more practitioners to have an exponential impact on their clients and now it is her very own freedom business. If you've felt busy doing all the things and wonder what else is available to you in your business, tune in now! Find Tammy Guest & learn more about her upcoming virtual retreats: https://tammyguest.com/ https://www.instagram.com/t...

2021-09-1537 min

Real Fabulous Marketing 23. 7 Ways to Create a High Vibe Workplace When You Work For YourselfIt's so easy to fall into a rut when we work for ourselves, when things feel frustrating or aren't happening quickly enough. I wanted to share 7 simple ways to add more pleasure to your working day and nope, none of them involve doing more work! Ready to create an irresistible offer for your online course or service package? Join my free 5 Day Challenge here, we start on September 13: https://mirandaivey.com/offerworkshop

2021-09-0820 min

Real Fabulous Marketing 22. Creating Your Dream Team with Paula MaidensWe often start a business with grand ideals of what we want to offer and share with the world. But what happens when we're ready to grow and hire new people to be part of our team? In this episode I talk with Hiring & Leadership Coach Paula Maidens about what it means to be a leader and how we can bring other people into our world with ease. I know I've made a few 'quick fix' hiring mistakes over the years and I love what Paula shares to make sure that you're hiring the right people for the right...

2021-09-0132 min

Real Fabulous Marketing 21. Three Questions to Ask Yourself Before Investing in Any Course or Coaching ProgramLast week on the podcast, episode 20 with Penny Murden we discussed how online communities have both helped us grow both professionally and personally. I often find myself being pulled in one direction or another wanting to do all the things all at once. I’ve found that having a coach to bounce ideas off can really help me clarify the direction I need to go in and not get persuaded to divert my attention to trying new things that I don’t need to do. Since running my own business for the past 7 years, I’ve enrolled in ton...

2021-08-2514 min

Real Fabulous Marketing 20. The Power of Online Communities With Penny MurdenI wanted to speak with Penny about the positive power of being part of online groups, which is where we met several years ago. Whether they're on Facebook or elsewhere on the internet, online communities can be such an amazing way to connect with other people who are at a similar point in their journey to yours - even if you never meet in person! As women we can often feel like we're not allowed to take up too much space and as a video & mindset coach, I wanted to get Penny's advice for anyone who is feeling like...

2021-08-1934 min

Real Fabulous Marketing 19. How to Create a Course Without OverwhelmFor all the intuitive, creative brains out there, this one is for you. I've struggled in the past to make online courses because I've wanted to overcomplicate things and include everything possible. However, when it comes to selling online courses and helping your clients enjoy the transformation that you're offering, usually it's the simple things that stick with them. If your brain loves to overcomplicate things, then I've got three simple ways for you to stay on track and create a simple course that sells. Things that you may find simple other people might find hard (and want...

2021-08-1119 min

Real Fabulous Marketing 18. Stay Calm, Stay Fabulous! How I Add Calm into My Business & LifeI'm not particularly known for being 'calm' on my socials, it's not the vibe I give off. However I've actually been incorporating these three things into my business for several years now and they have made a huge difference as to how I approach my work life. You'll learn why I only take meetings at certain times of the day and also my secret to getting through the crazy morning routine. In my book 'No One Wants To Buy Your Stuff' I talk about how you can start to use your own routine to plan out your...

2021-08-0419 min

Real Fabulous Marketing 17. Finding Calm in Business - Interview with Katie JaneFor many of us finding calm in every day seems impossible or a miracle when it happens. In this interview with Katie Jane, we discuss how adding calm to your business is a way forward for a sustainable business model. She opens up on some of her practices and suggests that if you're not feeling it, throw your to-do list out the window and go and do something else. I can't wait for you to have a listen & see how this affects your business and work moving forward. Find out more about Katie Jane: ...

2021-07-2845 min

Real Fabulous Marketing 16. The #1 Thing That Will Make or Break Your Sales PageIf you've ever had the experience of lacklustre online sales, then this episode is for you! In my experience of reviewing hundreds of sales pages & spending tens of thousands of dollars on paid ads, an outstanding OFFER will change everything. I mention my NEW ecommerce video ad toolkit which is available now for $27 at https://mirandaivey.com/toolkit Tune in now for: 2.06 How to get people to action quickly by incorporating an amazing offer 5.10 What makes an offer so special 9.01 Why I don’t love recommending this type of offer for online co...

2021-07-2125 min

Real Fabulous Marketing 15. Be Specific In Your Copywriting To Attract More of Who You WantFollowing on from Episode 14 with Sophia Pallas, in this episode I cover some easy copywriting tactics that you can use to attract more of your customers. There's no point offering a blanket approach to copywriting anymore as everyone is so busy, your Facebook ad or sales page will glide on by. By calling out who you want to attract on your website and in your paid ads, your copy will connect more with the people who need it most. For a system how to connect more with your customers download my book 'No One Wants To Buy Your Stuff...

2021-07-1316 min

Real Fabulous Marketing 14. Embracing Who You Are - Interview with Astrology Focussed Copywriter Sophia PallasSophia Pallas is an amazing copywriter who has been interested in astrology since she was a teenager. In this chat she shares how anyone can get started using working by the moon phases to have more energy in their business. As well as how she feels like her marketing is so much easier now that she is embracing being more herself. We cover everything from her recent name change (hint: it’s not what you expect!) and also some awesome copywriting tips that anyone can start to use from today. Get in touch with Sophia;...

2021-07-0646 min

Real Fabulous Marketing 13. How to get Better at Online MarketingDoing your marketing can feel like a never ending job. In this episode I share a simple strategy that will see you nail your marketing week after week so you can relax on Friday night knowing you've done a "good job!" I mentioned the idea this in Episode 12 with Hayley Carr, so this is an expansion on that for you. 02.50 Why getting yourself worked up about your marketing does you no favours 4.14 How to work out your platforms 7.20 What a deliverable is and why they'll help you get better at marketing 13.12 How to make...

2021-06-2918 min

Real Fabulous Marketing 12. Blowing up Traditional Business - Interview with Hayley CarrHayley Carr is a Life Coach, Neuro- Linguistic Programming (NLP) Mentor and 11x Karate World Champion. While she might sound tough, she also got knocked down by chronic fatigue which in turn lead her to embrace a different business model. Rather than hustle and burn out, Hayley talks about how she sees our feminine softness as our greatest strength and is a big advocate for rest and having fun. If you've ever thought that you needed your business or marketing to look a certain way, then strap your ears in as Hayley opens up a can of l...

2021-06-2332 min

Real Fabulous Marketing 11. Three Factors in Making More Sales Online For Ecommerce BusinessesIn Episode 10 I interviewed Kirsten Jackson about her thriving online art business. In this episode I make it even more practical and give every ecommerce business owner three things to focus on right now. Whether you're starting out or you're already running a profitable business, if you're wanting to make more sales online, you won't want to miss this! Resources mentioned in this episode My free Facebook group: https://facebook.com/groups/adsolutelyfabulous My book "No one wants to buy your stuff" https://mirandaivey.com/book 3.50 You need to start thinking about your...

2021-06-1520 min

Real Fabulous Marketing 10. Busting the Starving Artist Myth - Interview with Kirsten JacksonKirsten Jackson is a successful marathon running modern artist. She has her own gallery in Sandringham, Melbourne but her art can be seen hanging in the homes of collectors around the world. One of my favourite things about Kirsten is that she’s on a mission to break the starving artist myth and shares her story and expertise in her online program for artists called Steps to Success. Her ethos behind her artist “Art should make your soul leap. Go ahead, feel joyful” which is so in tune with the vibe Real Fabulous Marketing. I’m so ple...

2021-06-1037 min

Real Fabulous Marketing 09. Why your customers are a goldmine of content ideasComing up with content ideas for social media can be a total drag for many business owners out there. In this episode I cover some ways to rethink the interactions you're having with customers and potential customers to turn them into content gold! 1.41 The pros and cons of low cost content planners 3.23 Why any interactions you have are a good goldmine for content creation 6.04 How to make your content more relatable 7.38 Do this with your content to build even more trust Want more social media content ideas that simply flow out of...

2021-06-0211 min

Real Fabulous Marketing 08. Can You Share the Same Content On Instagram & FacebookIs saving time by using the Auto-Publish feature from Instagram to Facebook worth it? In this episode I discuss whether it’s a good idea and some pitfalls to avoid if you’re currently sharing all the same content everywhere. 02:24 How to play to the strengths of each platform 07:55 Why do you want to be on both platforms? 13.23 My main reason for being on Facebook 16.44 Using Facebook Groups for online word of mouth 18.01 Remember to do this if you are auto-publishing

2021-05-2624 min

Real Fabulous Marketing 07. Five Ways To Use Instagram Reels for The UninitiatedInstagram Reels are here to stay and can be fabulous for Instagram engagement. They’re also great if you’re someone who doesn’t love doing video where you're speaking on camera. if you think that the only way to create a Reel is to dance and point at the screen then this episode will give you some easy ways to start trying out reels for your Instagram content. Best of all, you can just use your phone and make your first reel! Let me know how you go - tag me @mirandaiveymedia if you end up getting...

2021-05-1925 min

Real Fabulous Marketing 06. How to Overcome Your Fear of Speaking on CameraYou've probably heard that video is good for building your like, know, trust factor online but speaking on camera can be scary for many people. In this episode I share five tips that I have used to speak on stage and when recording videos for my social media marketing. Whether you're a pro at video or you're taking the leap for the first time, this episode is for you. Still feeling a bit reluctant about marketing and putting yourself out there? Register for my free webinar on May 19 https://mirandaivey.com/social You've got this!

2021-05-1220 min

Real Fabulous Marketing 05. Three Mistakes You May Be Making with Email MarketingDo you have an email list that hasn’t heard from you in a while? Usually when I speak with business owners email marketing isn’t a high priority. However I want you to know that it's the squeaky emailer who gets the oil! Or the person who sends the emails that gets the clients... If you’re worried about people unsubscribing or sending out intermittent emails because you can't find the time, then this episode is for you. Special Webinar Invite: The Reluctant Marketers Guide to Social Media Content (that you don’t hate to create...

2021-05-0521 min

Real Fabulous Marketing 04. Ten Uses for Instagram StoriesInstagram Stories are 15 second snippets of either images or video that you upload to Instagram. The cool thing about Instagram Stories is that they only last 24 hours! This means you can try different things, showcase behind the scenes, or the more ‘rough and ready’ side of your business. This episode features my ten top ways to use Instagram Stories including one of my all time favourites if you’re a service based business that takes appointments. Even if you’ve been using Instagram Stories for a while, you don’t want to miss this. Find out more about Mira...

2021-04-2823 min

Real Fabulous Marketing 01. Why Starting Now is the Best Thing You’ll Ever DoHave you ever wanted to do something but think you’re going to be terrible at it so you don’t want to even start? In this first episode of the Real Fabulous Marketing program, I share all the reasons why I’ve kept myself stuck and not recording a podcast for so many years. Even though I really wanted to do it! You’ll learn ways of overcoming the “I’ve got no time” excuse that we all use for not getting marketing done (even if we know it’s a really good idea!) Find out more about Miran...

2021-04-2123 min

Real Fabulous Marketing 02. Why I don’t recommend using Facebook Ads When You’re Just Starting OutMany business owners think that running Facebook ads will solve all their problems. However as an experienced Facebook ads Manager I don’t recommend them if you’re just starting out. By using your organic social posts and working out where you can be more consistent with your marketing, you’ll be able to build momentum without running ads. I also go into the details of Boosted Posts and why they may not be the best type of post for you. Find out more about Miranda Ivey: Facebook and Instagram Website: https://mirandaivey.com/

2021-04-2116 min

Real Fabulous Marketing 03. How to Remove the Ego From Your Social MediaWe all have an ego when it comes to posting on social media, Instagram and Facebook are built on likes, comments and follower counts. However if you’re getting too caught up in whether people will like your post you’re going to kill your productivity. This episode has two main strategies I use to avoid overthinking my socials and worrying about what other people think of me. From someone who rarely wears make up when I show up online, you know that this is the real deal. Find out more about Miranda Ivey: Facebook and...

2021-04-2115 min

Real Fabulous Marketing Introduction. Welcome to Real Fabulous Marketing with Miranda IveyWelcome to the Real Fabulous Marketing podcast with Miranda Ivey! With a goal of sharing practical marketing advice that doesn’t leave you feeling overwhelmed or icky, this podcast will deliver fresh insights into the world of online marketing. Topics will include Facebook & Instagram organic posting and paid ads, email marketing, how to create winning content with ease and so much more. Find out more about Miranda Ivey: Facebook and Instagram Website: https://mirandaivey.com/ Email: hello@mirandaivey.com Work with Miranda Ivey: Join my FREE community, a p...

2021-04-1903 min

The Simpler Business Podcast with Marissa Roberts The importance of email for social media based businesses with Miranda IveyWelcome to Season 3 of The Simpler Business Podcast, where Marissa chats with her favourite entrepreneurs about how they simplify their biz, so you can simplify yours. In today's episode, Marissa talks with Miranda Ivey about the importance of email for social media based businesses! Miranda is an Australian online business mentor and marketer dedicated to helping small businesses, practitioners and coaches grow their customer base by leveraging their experience, expertise and uniqueness through strategic marketing, social media credibility and paid advertising. Last week Miranda sent out an email talking about the recent Facebook...

2021-03-0125 min