Shows
Online Store Success with Jodie Minto90. Mastering e-commerce success - my interview with Miranda IveyIn this episode, I joined Miranda Ivey on Real Fabulous Marketing to share my journey of growing Island Co from market stalls to a seven-figure business. We chatted about the challenges of running an e-commerce store, the differences between selling products and courses, and why showing up on social media can be a powerful tool for success.We also touched on the importance of Facebook ads and how getting the creative right can transform your results. If you’re looking to scale your online store, this episode offers plenty of inspiration and insight!Ready to do...2024-09-1143 min
Real Fabulous Marketing106. Boost Your E-Commerce Sales with Email List Building StrategiesIn this episode of Real Fabulous Marketing, I’m shifting gears a little to focus on my e-commerce business owners. List building is something I always talk about, but today I’m sharing a powerful strategy that can transform how you approach your email marketing efforts, specifically for e-commerce. I dive into using lead form ads to build your email list without even asking potential customers to leave Facebook or Instagram.
This episode is packed with tips on preparing for major sales events like Black Friday, launching new collections, and crafting irresistible offers to grow your subscribers and...2024-09-0611 minReal Fabulous Marketing98. What to consider when pricing your services & how to add value instead of discountingLet's get one thing clear, you don't need to discount in order to make sales! You also will never win a race to the bottom! In this episode I share 3 things to consider when it comes to your pricing and ways to value add instead of discounting your services and courses.
Book a 1:1 Mentoring Session with Miranda Ivey
Download my Run More Profitable Ads Free Guide2024-05-2716 minReal Fabulous Marketing92. How to Sell a Mini Course from Facebook Ads - The Ads (Part 3/3)Learn why there's not a huge difference between ecommerce ads and selling your Mini Course from Facebook ads and how you can use these strategies for yourself. Going in to your Mini Course ads with eyes wide open in terms of costs will help you realise that there's more to this process than making the big bucks straight away.
Register for the How to Plan for an Outrageously Good 2024 Free Workshop
For Facebook Ads Training:
Join the One Amazing Ad Waitlist
2023-11-2319 minReal Fabulous Marketing91. Selling a Mini Course from Facebook ads - The Content (Part 2/3)This is Part 2/3 of Selling a Mini Course from Facebook ads. In this episode I won't give you the magic formula to create your mini course content but I will give you so much more that relates to your messaging and marketing. Find out how niching will help sell your course (even if your course is general) and why prerequisites will help sell your course with ease.
Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro
Find me on Instagram @mirandaiveymedia2023-10-2020 minReal Fabulous Marketing90. Selling a Mini Course from Facebook Ads - Getting Ready (Part 1/3)This is Part 1/3 of Selling a Mini Course from Facebook Ads. Everyone wants to do this. It's the passive income dream! Create a Mini Course and sell it directly from Facebook ads. I'm here to tell you that this is totally possible but there's a few things you want to have ready before you try this strategy. Be prepared to also invest in your ads as it will cost you more to acquire a customer than a lead for your business.
Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro
Find me on Insta...2023-10-2020 minReal Fabulous Marketing89. What do your Images say about your Brand?First up, I thought I was being so organised and thought I was up to episode 90 when I was recording - turns out I was wrong! This fabulous episode 89 was inspired by a breakfast networking event with Brunswick Heads Photographer Kate Nutt. In this episode you'll learn what your images say about your brand, and how different elements in your background and foreground can help convey your story. I also discuss the different places and image types you'll need in your business from your website to social media to Facebook ads.
Find out more about Kate Nutt...2023-10-0619 minReal Fabulous Marketing88. 3 Ways Human Design Has Helped Me in My BusinessExploring what it means to be a Generator in Human Design and digging a little deeper with Ros Isbel has allowed me to play more to my strengths. In this episode I share 3 (or 4!) ways this has helped me.
Do you own Free Human Design Chart here: https://www.mybodygraph.com/
Find out more about Ros Isbel & Human Design: https://findyournaturalgroove.com/
Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro2023-09-2417 minReal Fabulous Marketing87. Using Human Design in Your Solo Business with Ros IsbelWhen your business comes down to you, you want to make sure you're putting your best self forward. Sure, you can eat right and sleep well but what about playing to your strengths that were written in the stars when you were born? This is where Human Design can help. Ros Isbel is one of Australia's top Human Design Specialists and in this episode she shares how the 5 different types operate and how you can use it to help stop those niggling doubts and truly step into the light.
Do you own Free Human Design Chart here...2023-09-2254 minReal Fabulous Marketing86. WWID... to Launch My Online Course in Early 2024Everyone wants an online course & don't I know it! Creating the course is the fun or easy part for some people, and launching it can bring up all kinds of pain. This episode is all about getting out ahead of your launch so that you can start to plan towards a super fabulous launch in early 2024.
Want help mapping out a fabulous launch? Book your Profitable Offer Coaching Session
Running ads? Download your Free Copywriting Guide for Health Professionals
Micro Business Owner who wants your marketing mojo back? Do the Self Check-In now2023-09-1519 minReal Fabulous Marketing85. WWWID... If I was starting a new venture and had $1000 Marketing Budget?Having recently had a few phone conversations on this very topic I thought I would share my answer in podcast form! Marketing is not always at the forefront of everyone's minds when it comes to starting their venture but it needs to be. Whether it's a new part of your existing business or you're getting starting on a shoestring, Without investing on marketing, chances are you won't ever get your business off the ground. And if you want to run ads, you'll need to do the first thing I share before you even consider them!
Mentioned in...2023-09-0717 minReal Fabulous Marketing84. Do you need a mentor to get ahead?Wondering whether your next move is to hire a coach or a mentor? Maybe you already have and loved it... or maybe you've been burnt. In this episode I talk about the reasons for and against having a mentor and how to choose your next one if you're in the market.
Do my Micro Business Self Coaching Check In >>> mirandaivey.com/micro2023-08-3117 minReal Fabulous Marketing83. 7 shifts on how to use your time more effectively when you work for yourselfRunning your own business and working for yourself is the ultimate step into time freedom... or is it? When you can set your own hours it can be hard to move beyond the conditioning of being at your desk from 9 - 5 every day. After working for myself for 9 years now, I wanted to share 7 shifts on how to use your time to do more of what you want when you work for yourself.2023-08-1721 minReal Fabulous Marketing82. How You Can Use Your Values to Attract Your Ideal ClientsWhen we're not living or working in alignment with our values, life can start to feel heavy. The key is to figure out your values and start to share them everywhere so that you can attract your ideal clients with ease. It can be scary to niche down but isn't niching down to the absolute people that you love to work with the best thing ever?
Special August Offer: Got questions about values that need clarity? Book in a complimentary clarity coaching call here: https://bit.ly/3PTa7Hn2023-08-1016 minReal Fabulous Marketing81. An Instagram Experiment I ran - Here's What Happened!Earlier this year I decided I needed some help creating Instagram content as I just couldn't keep up. I engaged someone to help me with this and then soon enough I was upsold to a more premium package (honestly one of the best sales calls I've ever experienced, hats off to him!) I decided to try out this engagement experience for a month and here's the results. I almost didn't want to share this episode but thought it would be good for you to hear about what happened.
Sign up to the One Amazing Ad Wait List...2023-06-1616 minReal Fabulous Marketing80. Why Running A Business is Frightening in 2023They say you should find something that scares you and do that. Well I don't know about you but running my own biz in 2023 is frightening. I decided to look into a few reasons why it's so freaking frightening and also what I do to overcome the fear. Right now is a great time to step into your boss shoes and take some regular time out so that hopefully by tapping into your own inner wisdom, you won't be scared for too much longer.
Mentioned in this episode:
Free Improve Your Confidence Hypnosis
2023-06-0128 minReal Fabulous Marketing79. Making $$ When the World Says You Can't - Interview with Fitness Business Coach, Kellie SandersRight now in the media we can't get away from the doom and gloom. Interest rates are rising, cost of living is rising, there's a rental crisis, a housing crisis all of which can have an effect on us, our revenue and potential clients. If you work in an industry that others may consider a "luxury" it can be easy to fall into the trap of "no one wants to buy from me right now" or "people can't afford it". Being a business coach who works within the fitness industry, Kellie Sanders is the perfect person to turn to...2023-05-2529 minReal Fabulous Marketing78. Plan To Do More of What You WantAre you someone who thinks "I'm just going to put off doing what I want to do until there's enough hours in the day to squeeze in 5 minutes just for me?" I get it. That's what my life looked like too until I started to actively pre-plan for the activities I wanted to do more of. Whether you want to spend more time creating courses, or walking, or doing nothing, if you're not able to do what you want regularly, this episode is for you!
Book in for Dream Bigger May Workshop
Book in for...2023-05-1211 minReal Fabulous Marketing77. Be a Content Superstar & Play to your StrengthsAre you the type of person who is really great at talking about what you do when someone is in front of you? But the thought of having to "create content for social media" make you want to run for the hills?
In this episode I share 4 simple strategies that you can use if you're someone who is fabulous in the moment but hates the thought of having to sit down and come up with ideas on the fly.
Mentioned in this episode:
Fraud to Fabulous: My Low Cost Workshop Guide: https://mirandaivey.com...2023-05-0411 minReal Fabulous Marketing76. Lisa Corduff Interview - Being Real OnlineLisa Corduff helps women to shift their mindset and the stories that have been keeping them stuck through online courses, programs and now live events. In this episode she opens up behind the scenes on marketing her online business and the changes that she's been through over the past few years. If you've ever felt "not quite right" then you will feel truly seen and heard by this honest conversation.
Find out more about Lisa Corduff: https://lisacorduff.com/
Book a ticket to Harvest, her In Person events: https://lisacorduff.securechkout.com/harvest
...2023-04-2756 minReal Fabulous Marketing75. What NOT to do with your Facebook ads in 2023Its easy to get caught up thinking "oh yes, Facebook ads are going to solve all my problems" however in all my years of consulting and coaching, I've seen plenty of people spending money and not seeing the return they want. In this episode, I bring you what NOT to do with your ads in 2023 which includes ensuring that your post click experience actually takes people where they can do business with you and also treating humans like humans (crazy I know!) Tune in to hear me talk myself into a double negative hole! - Miranda
2023-04-1421 minReal Fabulous Marketing74. How to get Facebook Conversion Ad Ready80 - 90% of the time when someone complains to me that their ads aren't "working" usually it's because they're running the wrong type of campaign. Conversion campaigns within the Facebook ads platform are designed to find your ideal customers, have them sign up to your lead magnet and yes... CONVERT! The name says it all. Unfortunately not everything within the Facebook ads Manager is this straightforward. However, lucky for you I'm going to help you get conversion ad ready so when the time comes to create your "conversion event" you will have everything you need!
Take it further:2023-03-3019 minReal Fabulous Marketing73. 7 Mistakes Solopreneurs & Small Businesses Make With Lead GenerationThis is definitely not a "you're doing it all wrong!" kind of episode. Nope, this episode is hopefully going to open your eyes to more opportunities to engage with new and existing customers using your lead generation. Following on from episode 72 with Angela Ponsford, if all the "big businesses" are doing lead generation - why aren't you?
Upcoming workshop
- Unlock the Power of Your Lead Magnet on 30 March, 2023.
Want to know the best type of ads to run for lead generation?
- Download The Right Objective
Find Miranda...2023-03-2318 minReal Fabulous Marketing72. Talking Lead Generation with Angela PonsfordAngela is the VP of operations at Tier 11 and my former business partner. She dropped over to my house so I saw this as an excellent opportunity to share one of our off the cuff chats about the state of online marketing... this time on Lead Generation! If you've been wondering whether you need to do this, or what would make a good lead magnet for your business then this episode is for you!
Mentioned in the episode:
Book for my Unlock the Power of Your Lead Magnet Workshop
Lead generation ideas from Hubspot
Quiz software Le...2023-03-1619 minReal Fabulous Marketing71. Eeek it's March already and I'm so behind!Newsflash there's no giant clock ticking behind your desk letting you know that you are BEHIND! In this episode I share with you a reframe on this behind thinking and how your audience may be feeling exactly the same.
Thinking of running a Low Cost Workshop to spark life into your audience?
Download my Free Fraud to Fabulous Low Cost Workshop Guide now.2023-03-1008 minReal Fabulous Marketing70. What should you focus on in 2023When it come to growing your business, getting those sales, getting your books filled with consults or workshops it's really all about building trust and rapport with your audience online. One of the BEST ways to do that is to use low cost workshops to generate that momentum in your business.
Want a hand with the first step? Head over and grab my free workshop guide here.
Want some practical ways to show up and the expert that you are? Sign up for my free 7 day visibility challenge here.2023-03-0312 minReal Fabulous Marketing69. Facebook ads predictions for 2023Following on from last weeks episode on my online marketing predictions for this year, I'm looking at the world of Facebook and Instagram ads and whether they're still getting results for businesses. The short answer is yes, you can still run profitable ads. Having a great offer works will help you stand out and remember to use your retargeting audiences to follow up with your warm audiences (or chase them around the internet!)
Want to improve your Facebook ads performance in 2023?
Download my Traffic & Conversions Free Guide for Facebook ads
Purchase my Show + Sell Video Ad...2023-02-2416 minReal Fabulous Marketing68. My Marketing Predictions for 2023What's going to happen in terms of marketing your business in 2023? Tune in to find out the affects of new technology like the AI software Chat GPT and how you can still stand out in an even busier online world!
Mentioned in this episode:
Get my new FREE Fraud to Fabulous Guide on creating Low Cost Workshops and learn the steps on how to incorporate these to build trust with your clients - Fast >> https://mirandaivey.com/workshopguide2023-02-1717 minReal Fabulous Marketing67. Five Annual Review Questions To Help You Redefine Success in 2023No matter what this year looked like for you, it's such a good idea to take a breather and put it to bed. In this episode you'll be given five annual review questions to help you look back and look forward as you redefine success in 2023.
Want to join my End of Year Ritual & 2023 Visioning Workshop? Book here
2022-12-0920 min
ENOUGH ALREADYS2. Ep 5: What makes YOU interesting?! with Miranda IveyWhat Makes you interesting? Your life and the way you express yourself, your art and your work in the world is so unique.In this episode we chat with Miranda Ivey - rollerskating mama with a flare for sharing individualism in marketing. After years of wishing that she was further along in business, Miranda found the missing key that would unlock happiness and success, she discovered that the cause of everything was a lack of confidence in herself and her abilities. It wasn't until she understood that her perceived flaws were in reality he...2022-12-0640 minReal Fabulous Marketing66. 11 Mistakes in Business in 2022 and what I'm changing in 2023We ALL make mistakes. It's what we do about them that matters! Here's some of my big mistakes & lessons of the past year and how I'll be shifting my mindset into 2023.
Want to work together? Book here for Dream Bigger Coaching2022-12-0226 minReal Fabulous Marketing65. 5 Things You Don't Need in Your Marketing To Make More MoneyWhat's your Super Power? Mine is telling it straight, not beating around the bush and not hiding behind marketing double-speak. In this episode I cut to the chase and share on all the things you DON'T Need to make money in your business. Maybe you're starting out, or you could be looking for where to build momentum and direct your efforts in the new year. If that's the case, then I created this episode for you!
Book in A Fresh Perspective Strategy Session (30% Off Until November 30, 2022)
2022-11-1826 minReal Fabulous Marketing64. 3 Ways to Move Beyond Feeling Uninspired at the End of 2022When we get to this time of the year (November) people often talk about 'phew! It's been a big year... can't wait for it to be over!' Instead of racing towards the finish line, this episode is all about how you can regain some inspiration without overwhelm.2022-11-1114 minReal Fabulous Marketing63. What to do when things don't work out how you wanted them toYes, it's your pity party and you can cry if you want to... or you can just know that even when you think you've failed, or come close to failing... you probably haven't! In this episode I share 3 ways to think about what's really going on as well as some ideas on how to move on and take the lessons with you.
Mentioned in this episode:
Create Confident Instagram Reels Workshop - 11/11 10am - 12pm AEDT2022-11-0319 minReal Fabulous Marketing62. Why Doing More Experiments in Your Business Is Always a Good IdeaThis week, I wanted to trial just how fast & easy I could make recording this podcast as an experiment! It's so good in business to be agile and try new ideas without always having a perfect plan in place. In fact, you'll learn more and have more results than you could ever imagine. In this episode I share 3 ways that I've added more experiments into my business and whether or not they've paid off.
Mentioned in this episode
How to Create Confident Reels - 11 November
2022-10-2712 minReal Fabulous Marketing61. 3 Options if You Don't Love Doing Sales CallsI have to admit, I'm not the best on sales calls. I am a giver and so when someone tells me about what issues they're having, I am always keen to help. What's happened in the past is that I know I shouldn't over deliver in the call but then my energy is this weird push / pull of wanting to help but holding back and it feels as though together with my prospective client we're doing this delicate dance around each other. The good news is if you feel the same - I have three strategies you can use...2022-10-2117 minReal Fabulous Marketing60. Calling All Wallflowers: Don't Wait For the Invitation, Your Time To Be Seen is Now!I love 80s movies and the storyline often goes like this, slightly out there girl goes unnoticed until the very end of the movie when everyone discovers her unique charms. If you feel like your online marketing efforts have been like waiting for someone to ask you to dance, then this is for you! I share 3 ways to help you start to be more comfortable being out there.
Also mentioned in this episode:
The Cassettes 80s dance classes
Interview with Marissa Treichel, creator of The Cassettes
2022-09-2318 minReal Fabulous Marketing59. How to Improve Your Social Media Security To Not Be HackedPeople trying to hack into your social media accounts is always going to be part of being online. Instead of running away and closing all your accounts down, there's 3 things I would suggest to up your security and keep your accounts secure.
Mentioned in this episode:
Last Pass - the last password you'll ever need. It has increased in price to $36USD annually (and is still 100% worth it!)
Find Miranda Ivey on social media:
Instagram @mirandaiveymedia
Facebook @mirandaiveymedia
Free Stuff:
7 Day Visibility Challenge
Build your Confidence Hypnosis
Ads Copywriting Guide...2022-09-0819 minReal Fabulous Marketing58. The Biggest Mistake Course Creators Make (and yes, it IS possible to fix it)Over the past 8 years I've helped entrepreneurs and business owners sell so many online courses from personal training coaches to podcasting to video to yoga. Whether it's with Facebook ads management, consultations or coaching I've been invovled in every step of the way. But there's nothing that makes me more disheartened for the course creator when they make the mistake of creating the course but not selling it! In this episode I share how to generate interest BEFORE you create a course and also what to do if you've made your course and not had as many sales as...2022-09-0125 minReal Fabulous Marketing57. Why now is still a good time to launch (and 5 steps to plan for your next one!)There will always be a reason why now is not a good time to launch. The question is, are you willing to put whatever is happening in the world to the side and double down to run a great launch no matter what? Learn the five steps that I always use when launching so that I can make sure I hit those launch high notes every time!
Want to be coached by me?
Book your place at Dream Bigger September
Download your Free Confidence Hypnosis
Find me on Facebook @mirandaiveymedia
Follow...2022-08-2617 minReal Fabulous Marketing56. How to be (even more) consistently fabulous with your marketingHave you ever thought you needed to have a podcast, send a weekly email, create 5 Instagram reels a day and 27 Instagram stories to be successful? Thinking all of that is doing you way more harm than good! In this episode I share three ways to remove your barriers to marketing more. Have you got your ticket to Dream Bigger on August 26 yet?
Mentioned in this episode:
Atomic Habits by James Clear
My Free Confidence Hypnosis
Real Fabulous Marketing Episode 13 - How to get better at online marketing (and know you're doing a good job!)
2022-08-1416 minReal Fabulous Marketing55. 3 ways to use social media trends to boost your engagementBeing part of trends on social media is a great way to tap into what everyone else is talking about and wants to talk about (preferably they do it on your social pages right?!) They can also be great for engagement, which most people tell me is what they want. In this episode I talk about what trends are and 3 ways any business can tap into using them to boost your engagement rate.
Have you downloaded my ultimate guide to Traffic & Conversion ads yet?
2022-08-0420 minReal Fabulous Marketing54. How to get better at marketing by telling better stories (and why you're not doing it already!)If you've been frustrated with your lack of marketing "results" or maybe you just want to start being able to express yourself without fear then this is for you. I bust some of myths as to why you think your story may not be enough but how you can actually start to think about it instead.
Mentioned in this episode:
My confidence building hypnosis
My book "No One Wants to Buy Your Stuff" is all about not shouting at people to buy, instead giving them plenty of reasons why it's a good idea. Buy...2022-07-2819 min
Real Fabulous Marketing53. Why always acting in integrity may be hurting your businessIf you have a strong interpretation of integrity you may have trouble delegating or loosening the grip on certain parts of your business. In this episode I explore how this may actually be doing more harm than good and what you can do instead.
What's your next step?
Book your place in my Vision & Values Workshop on June 242022-06-1713 minReal Fabulous Marketing52. Is Perfectionism really one of your values? So why are you letting it be?I don't know if you've noticed but it's pretty darn hard to be the perfect partner / daughter / daughter-in-law / mother or business owner. So why do so many of us wait until everything to be "perfect" to put something out into the world? In this episode I share examples of when imperfect action has paid off for me and how you can do the same.
So is being perfect really one of your values? What are you holding back on and letting perfectionism take hold?
Want to dive deep into your business values with me?
...2022-06-1012 minReal Fabulous Marketing51. Discover Your Values To Run a Busines in Alignment With ThemOn Episode 50 with Michelle Smith from Curated with Conscience she talked a lot about her values and how she's running a purpose led business in alignment with them. What about you? Can you do this too, even if your values aren't necessarily about social justice and climate change? Of course! Your values are yours alone and are shaped by those around you. Discovering what they are will help you run a business that is in more alignment and will help you say "hell yes" to what lights you up - more often!
**Enter to win a Curated...2022-06-0320 minReal Fabulous Marketing50. Running a Purpose Lead Business with Michelle SmithMichelle Smith is the founder of Curated with Conscience, an ethical, sustainable and humanitarian gift hamper company from Melbourne. A self-styled social justice activist, she started by being informed about where she spent her own money and then wanted to take it even further. After having her first child she began Curated with Conscience as she didn’t want to go back to her corporate career. In this raw and honest interview Michelle shares on becoming a single mum and what it means to her to not only provide jobs to her staff but also to give back to et...2022-05-2736 minReal Fabulous Marketing49. Three Ways to Simplify and Receive More in Your BusinessFollowing on from episode 48, my interview with Marissa Roberts, this week is all about three simple ways to receive more in your business. Business is based on transactions so if you're blocking the way to receive money, feedback and clients then you are doing yourself a big disservice.
Mentioned in the episode
Typeform.com for testimonials
Calendly.com for booking links
Want to Dream Bigger? My $22 Workshop is on May 27. Book your tickets now!2022-05-1921 minReal Fabulous Marketing48. Simplifying Business with Marissa RobertsOwner of Beautifully Organised and host of The Simpler Business podcast, Marissa Roberts is obsessed with finding simpler and easier ways to do things! She built her first business working 10 hours a week or less, and along the way Marissa has collected so many ideas, hacks and strategies to simplify processes, save time and make work easier - without having to sacrifice your income or lifestyle. In this broad chat around simplifying your business and marketing I guarantee you'll learn new ways on how you can create more free time.
Find Marissa Roberts
Instagram @marissarobertsofficial and...2022-05-1236 minReal Fabulous Marketing47. Top 3 Reasons Why You Feel Like You're Failing (Even When You're Probably Not)Sometimes when we run our own business, we often would love someone else to blame when things don't go to plan. But when the buck stops with you, you have to step up and overcome those feelings of failure in order to get sh*t done. In this episode I share the top three reasons why you might feel like a failure in business and how to step up and feel like a winner instead.
Mentioned in this episode:
Dream Bigger Workshop on May 27
Book your NLP Breakthrough Experience
Want an easy feel good marketing st...2022-05-0621 minReal Fabulous Marketing46. Five Stages of an Imposter Syndrome Quantum LeapFollowing on from episode 45 Overcoming Imposter Syndrome with Cass Dunn, it got me thinking about the times when I managed to put imposter syndrome to the side in my own life. Whether it's in your business, career, marketing, life pursuits imposter syndrome is often (or always) present for many of us. A quantum leap is defined as a great improvement or important development in something, so why not an improvement or important development of imposter syndrome? In this episode I share with you my 5 Stages of an Imposter Syndrome Quantum Leap which you can apply to so many aspects...2022-04-2919 minReal Fabulous Marketing45. Overcoming Imposter Syndrome with Cass DunnCass Dunn is a psychologist, podcaster and author of three Crappy to Happy books, covering life, work and relationships. She’s also a certified Life Coach, ran a very successful online health food store, meditation teacher and is now helping women overcome Imposter Syndrome. If you've ever felt like where you are in life is a "fluke" or that you're not worthy of success despite evidence to the contrary, you may have an understanding of Imposter Syndrome. This episode covers who has it, what to do about it and why the usual advice of "fake it til you make it...2022-04-2137 minReal Fabulous Marketing44. Behind the Scenes of my Online Auction for Flood ReliefDuring March 2022 Northern NSW experienced terrible flooding. Feeling powerless, I wanted to do something to help and so I created an online auction. I tapped into my online network of female entrepreneurs, business owners and practitioners who all jumped in to offer their services or courses for auction. In total the auction raised $14510.
In this episode I go behind the scenes and share the final donation to Northern Rivers Womens & Childrens Services, who was involved and where they came from and 7 lessons I learned from running this online auction.
In the show I mention:
E...2022-04-1421 minReal Fabulous Marketing43. Not just a Mummy Business with Louise Glendon from Click Love GrowLouise Glendon runs Click Love Grow, an online photography school for women. She's super successful and yet, even she has had to overcome those feelings of 'my little mummy business.' Tune in for a broad ranging chat where we talk about how she got started, who's on her team and how she structures her programs. I loved it and know you will too!
If you're listening to this before March 31, 2022 head to MirandaIvey.com/Auction to bid on the Beginners Photography Course as part of my online auction for flood relief.
Find out more...2022-03-2442 min
Her Money Her BusinessEp 17 with Miranda Ivey: Business, Fun and Facebook AdsIn this episode, I talk to Miranda Ivey about finding the fun in business and spending money to make money.
Miranda shares her business journey, her thoughts on making finance and business fun, how she has managed her finances from her early days in business, and spending money to make money using Facebook Ads.
Mentioned in this episode:
If you are reading this before 31st March 2022, you will be able to access and bid in the online auction Miranda has organised for the NSW Flood Relief, that we discuss on the epis...2022-03-2140 minReal Fabulous Marketing42. Part 4/4 - Five Mistakes People Make When Running Facebook Ads on a Small BudgetOnly have a small Facebook ads budget? Then you probably don't want to waste your time and money making these mistakes! (Although it's never a mistake if you're always learning!) However, if you want to spend your budget in a way that delivers the best bang for your buck then I would recommend having a listen to this episode.
The full Facebook Ads on a Small Budget Series has been shared to help you feel more informed about running ads and whether it's right for you. There's nothing worse than feeling like things aren't working, when there's...2022-03-1522 minReal Fabulous Marketing41. Part 3/4 Split Testing Facebook Ads on a Small BudgetSplit testing is one of the best parts of running Facebook ads. The platform allows you to test a huge number of factors, whether it's locations, audience interests, placements and your ad creative. In this episode I share that the best way to use a small budget if you also want to split test is to focus on your ad creative. That is testing an image ad with a video ad, or long copy vs short copy. The reason why it's a good idea to do this is because it's hard to know exactly what your audience will resonate...2022-02-2413 minReal Fabulous Marketing40. Part 2/4 Three Approaches to Building Your Online Audience: Facebook Ads on a Small BudgetIn this episode I share three different ways to build your audience online - organic, paid ads and a hybrid approach. Learn simple hacks for improving your reach on Instagram and Facebook as well as what happens if you just want to throw money at ads to solve all your problems. This series is all about running Facebook ads on a small budget, so you'll hear why the hybrid approach works best if you don't have deep pockets but still want to be found by more people.
Want some easy ways to get started building your audience...2022-02-1715 minReal Fabulous Marketing39. Part 1/4 Can you run Facebook Ads on a Small Budget?Just getting started with Facebook & Instagram Paid Ads? This 4 Part Series is going to help!
You might be s#@T scared that Facebook will steal all your money! I'm sharing with you an insight into how to run Facebook ads on a small budget and why you may want to consider it sooner rather than later (even if you're not ready to 'sell' right now)
In this episode I'll share with you:
What hitting Boosted Post actually does
Explanation of Traffic ads & Conversion ads
How Facebook knows who to show your ads to
The b...2022-02-1016 minReal Fabulous Marketing38. How to get over feeling 'stuck' and unable to create clients in the new yearHappy New Year! While some people in your Facebook & Instagram newsfeeds will be telling you how spectacular they feel in 2022, you might be feeling a little meh, blah and stuck. That's totally ok! In this episode I share 4 ways for you to stop that stuck feeling and also some fresh ideas on how you could take just one small step towards getting some new (or reignite) old clients.
Want to take it a step further? Check out my Business Breakthrough Sessions: https://mirandaivey.com/breakthrough-nlp-sessions/2022-02-0312 minReal Fabulous Marketing37. Five Annual Review Questions To Create a Powerful 2022When you run your own business it's very easy to get caught up in the "I'm not there yet" or "she's doing better than me" mindset. That's why it's such a wonderful exercise to review how far you've come, and also what you're proud of achieving no matter how small it may seem. Because all of those small wins are incredibly important on this big journey of running your own business. From me to you - well freaking done! Once you've done that, it's time to start creating your vision for 2022. What do you want to do more of...2021-12-1619 minReal Fabulous Marketing36. Is being consistent with your online marketing masculine or feminine energy?I have seen a number of posts and received numerous emails about posting consistently being a masculine energy and way of doing business. I get it, sometimes you probably don't feel like posting or emailing your list and it feels more feminine to stay in touch with yourself that way. In this episode I propose a different way of doing things, where you can be consistent and still say in your feminine vibe.
Want to show up as the real you more often online? Check out my 7 day Visibility Challenge
https://mirandaivey.com/expert2021-12-0911 minReal Fabulous Marketing35. Two decisions that increased my revenue & happinessOver trying to squeeze your experience and expertise into an online course priced at $197? These two decisions improved my cashflow and happiness in my business. No longer was I trying to make myself fit into a certain type of box, I was able to work in a way that suited me and my style, getting to know clients over a longer period of time.
Like this episode? Leave me a review or tag me on Instagram @mirandaiveymedia
Want to get started running a business in a way that feels right for you? Grab a copy...2021-12-0220 minReal Fabulous Marketing34. Business Partnerships & Marketing Predictions with Angela PonsfordEverything starts with an idea and then you go about and make it real. In this chat with my former business partner Angela Ponsford, we discuss how she started her business and then asked me to be involved. We cover what makes a good partnership and things to check before going into partnership with someone - even if they’re a good friend or loved one.
Angela holds the position of VP of Customer Satisfaction at international Facebook ads agency Tier 11 and she shares her predictions over the coming year for online marketing success.
Find and...2021-11-2437 minReal Fabulous Marketing33. Getting Comfortable with Instagram ReelsIf you've been hesitant to use Instagram Reels or you don't know where to start, then this episode is for you. And nope, I'm not going to tell you to point and dance if you don't want to! Covering trending audio, transitions and how to get started with ideas for your reels I hope that you'll gain the confidence to start getting more comfortable in front of the camera.
Mentioned in the show:
How to make text appear & disappear on Instagram Reels: https://www.instagram.com/reel/COuuq7KJDMh/
Instagram Hacks Online Course: https://www...2021-11-1817 minReal Fabulous Marketing32. What?? You Can Enjoy Online Marketing?! Interview with Caroline GilesCaroline is not your typical marketer. As a Yoga Therapist, she was even taught in her training that what she was doing was a gift for the world. Not only has she had to overcome barriers to pricing her services, living in Melbourne means she had to completely move her business online in 2020. Caroline joined my Ad Fab Business Crew earlier in 2021 to learn more ways to be comfortable selling online. Despite being a self-confessed introvert, she has embraced many aspects of online marketing and even though she still doesn't love it, she tells the story of how she's...2021-11-1134 minReal Fabulous Marketing31. How to Understand the Value of What You DoHands up if you don't like setting your prices! Or if you just like to go around and see what the competition is doing and then price yourself "slightly" lower?! In this episode, I'll share with you some simple strategies to help you understand the value of what you offer and how you can set your prices so you feel really good about sharing them with the world.
Find out more about feeling great with your marketing with my book: https://mirandaivey.com/book
Free 7 Day Visibility Challenge: https://mirandaivey.com/expert2021-11-0317 minReal Fabulous Marketing30. How To Ask For What You Want with Brook McCarthyWhen they run their own business, women can have difficulties charging others for their work. They think that they're robbing them and that if people say 'no' it's a reflection of not being good enough. If this sounds *ahem* somewhat familiar, then this episode with guest Brook McCarthy is for you. Brook is a Marketing & Business Coach with over 13 years experience running her own business and a lifetime of experience to help her be who she is today. We talk all things women in business, marketing and whether you should put your prices on your website.
Find...2021-10-2846 min