Shows
Kickin' it with Kapok - A Marketing PodcastWhat is Branding and Why is it Important?Branding is one of those areas of marketing that a lot of business owners and other people overlook or undervalue. The reality is that branding does matter. Customers judge businesses based on how they portray themselves online and offline.
2019-04-3037 minKickin' it with Kapok - A Marketing PodcastTop 7 Things You Need To Know About Blogging as a BusinessBlogging can be a great digital marketing tool for a business. Jake and Mirela discuss the top seven things they think are important for all businesses to consider when blogging. First, they explain that anyone can blog.
2019-04-1619 minKickin' it with Kapok - A Marketing PodcastTop 7 Ways To Not Waste Money on Digital MarketingThere are a lot of ways a business can waste money on digital marketing. Like with everything else in business, you need to spend your money wisely to get the best results. Jake and Mirela discuss the top seven ways they’ve seen businesses waste money ...
2019-04-0224 minKickin' it with Kapok - A Marketing PodcastHow Traditional and Digital Advertising Can Work TogetherWe often hear from businesses who don’t understand why digital marketing is important. We also run into a lot of people who think traditional advertising is dead. The truth is both can help maximize your ROI from marketing. To discuss this and more,
2019-03-1926 minKickin' it with Kapok - A Marketing PodcastEverything a Small Business Needs to Know About WebsitesEvery business needs a website, but all websites are not created equal. Jake and Mirela explain why you need a website and how it helps your business grow. We’ll discuss what information you must have your website to maximize your online marketing.
2019-03-0521 minKickin' it with Kapok - A Marketing PodcastWhat are Target Markets and Target Audiences?Everyone in business has probably heard the terms target market and target audience. Jake and Mirela will discuss what both of these really are and how they interrelate. Learn why target markets are critical, and why defining one is normally the first step in launching a successful business or product. Explore why target audiences are also important, and why going niche is the way to go. We’ll also discuss key takeaways on how understanding target markets and target audiences can be used to improve any business.
2019-02-1921 minKickin' it with Kapok - A Marketing PodcastMaking Your Business Investable with Patrick S WestonStarting or expanding a business can be hard. Maybe you’ve come up with a killer business idea, or you have an amazing idea to expand your business. How do you get the capital to make that happen? What makes a business or a business idea appealing to a...
2019-01-1526 minKickin' it with Kapok - A Marketing PodcastMarketing Reflections from 2018 and Goals for 2019It’s a new year, and that’s usually a good time for any small business to reflect and set goals. Jake and Mirela talk about their reflections from 2018 about running a local marketing agency. We’ll also discuss Kapok Marketing's goals for 2019.
2019-01-0126 minKickin' it with Kapok - A Marketing PodcastEvery Business Should Have a Board of Advisors with Howard TaskIt can be hard to find good advice as an entrepreneur. Asking friends and family doesn’t always get you the honest feedback your business needs. That’s why we’re joined today by Howard Task from Howard Task Marketing Management and Advisory Services.
2018-12-1828 minKickin' it with Kapok - A Marketing PodcastCreating Killer Business Videos in Tampa Bay with Joey WestVideo is a super powerful way to market your business. We’re joined by Joey West again today. In addition to being in the media industry, Joey owns his own full-service video production company. Joey's team has over 55 years of combined experience,
2018-12-0428 minKickin' it with Kapok - A Marketing PodcastOff-the-Record Marketing Questions and AnswersJake and Mirela often get asked marketing questions. Unfortunately many of the best questions are asked when the cameras and microphones aren't on. While recording a previous podcast episode, we were lucky enough to be recording when Dale Baker asked a...
2018-11-2018 minKickin' it with Kapok - A Marketing PodcastMarketing Budget Tips for Small BusinessesHaving a budget and understanding how marketing fits within that budget is not a glamorous topic, but it’s one that every business owner needs to think about. Knowing how much money needs to be dedicated to marketing is a critical aspect of business.
2018-11-0624 minKickin' it with Kapok - A Marketing PodcastFamily Owned Businesses with Dale BakerA lot of small businesses are also family owned businesses. One of Mirela’s very first bosses discusses the pros and cons of being part of a family owned business. Dale Baker is the Vice President of Sales at JT Eaton.
2018-10-2338 minKickin' it with Kapok - A Marketing PodcastTop 5 Marketing Tips for Small Businesses from Inbound 2018Jake and Mirela reflect on their trip to Inbound 2018, a marketing conference hosted by HubSpot, in Boston last month. We discuss five marketing tips they learned while networking and listening to speakers at the event.
2018-10-0927 minKickin' it with Kapok - A Marketing PodcastPublic Relations Tips for Small Businesses in St PetePublic relations can be an important component of the marketing strategy for small local businesses. It includes a lot more than just press releases and often involves a blend of both digital and traditional tactics.
2018-09-2518 min