Shows
How I Scaled My Aesthetic ClinicDija Ayodele: Creating a more inclusive aesthetic clinicDija Ayodele has made her name pushing the aesthetics and beauty industries to better serve people of color. She is founder of West Room Aesthetics in London, a clinic whose mission is to consistently elevate the skincare experience for women of color and to champion accessible skincare. As well as being a Glamour Magazine columnist, she is also founder of the award-winning educational platform, Black Skin Directory, which connects people of color with expert skin care professionals. And in 2021, she published Black Skin: The Definitive Skincare Guide, which not only gives essential insights t...2023-04-1856 minHow I Scaled My Aesthetic ClinicDr Sofia Din: Rethinking anti-agingThat’s why she founded Juvanni Medspa in Yonkers. She provides her patients with anti-aging services - including not just skin and body rejuvenation treatments but also weight management, nutritional advice and a focus on general health and wellness.In this episode of How I Scaled My Aesthetic Clinic, we discuss how she promotes this holistic attitude to patients, and why she believes that this is the future of aesthetic medicine. But first, we dived into Dr Din’s extraordinary life journey. She grew up in Pakistan and Saudi Arabia, and trained as a s...2021-11-3030 minHow I Scaled My Aesthetic ClinicDr Patrick Treacy: When scaling doesn't workAnd also one of the most adventurous! He grew up in Ireland during the troubles, and later travelled the globe - smuggling cars from Germany to Turkey, witnessing the fall of the Berlin wall, living in Saddam Hussein’s Baghdad, working as a ship’s surgeon in California and with the Royal Flying Doctor Service in Australia. On his return to Dublin, he founded Ailesbury Clinic, where he was a pioneer in the very early field of aesthetic medicine. He became known for his research on the influence of Botox on the brain and nowadays is consulted by d...2021-11-1020 minHow I Scaled My Aesthetic ClinicDr Jonathan Kaplan: Buying an aesthetic practiceIt’s here that his career took an unusual turn... Rather than starting up his own practice from scratch, in 2013 he bought an established practice in San Francisco, which he has been growing ever since.In this episode, we’re going to talk to him about why he made that decision, and how he took another doctor’s practice and successfully made it his own.Dr Kaplan is also founder of Buildmybod Health, a website and iPhone app with a price estimator, which allows patients to get estimates for the procedures on their wishlist - before...2021-10-1955 minHow I Scaled My Aesthetic ClinicDr Sean Paul: Creating a practice of aesthetic super-specialistsWhile he is still the business owner, the surgeons have a path to partnership and maintain considerable control of their own careers: “Corporate medicine has changed the way things run. You’re running through so many patients, it’s not fun anymore. It’s got to be fun. And so you have to create an environment where people are excited to come to work and get to practice the way they want to. “I’m not even 40-years-old yet. I’m a younger buck in this whole changing environment. So somebody has got to put their neck...2021-09-1251 minHow I Scaled My Aesthetic ClinicAvron Rubin: Use these simple tech tricks to improve your patient experienceAvron Rubin is founder and CEO of ClarityMulti, a platform to help aesthetic clinics of every size manage their data better......and use it to create a more personal, welcoming experience for their patients.In this episode, he shares some simple ways you can use data to run your clinic more efficiently and to grow faster (even if you’re not that interested in technology and the very concept of “managing data” scares you!)Avron was previously general manager of The Facial Rejuvenation Clinic (now Rejuvenation Clinics of Australia), the largest medical cosmetic clinic...2021-08-2355 min
Yaakov MenkenInversions on Israel, Judaism, and Orthodox Secular SuccessAlthough Yaakov Katz, editor of the Jerusalem Post, claims that “Bennett can liberate Israel from haredi chains on religion,” what he really means to say is that Bennett can “liberate” Israel from being a Jewish state, by breaking the deals made between Ben-Gurion and religious authorities, primarily the Chazon Ish, to build a society in which religious and secular coexist.
In the second part, I turn to Miriam Shaviv’s attempt to dismiss the blowback against the lies told by Julia Haart in “My Unorthodox Life.” I call this defending malicious mendacity—Shaviv claims the women display “underlying insecur...2021-08-0613 minHow I Scaled My Aesthetic ClinicDr Manjula Jegasothy: How to build and retain a top teamIn this episode, we talk about how Dr Jegasothy recruits good people, and some special measures she has in place to keep them motivated and loyal.Born in Sri Lanka and raised in Pennsylvania, Dr Jegasothy follows in the footsteps of parents and grandparents who were all physicians. She has her own degrees from both Harvard and Yale universities, and is Associate Clinical Professor of Dermatology at the University of Miami Frost Department of Dermatology. Dr Jegasothy has been on the Editorial Panels for Aesthetic Dermatology and Skin & Aging for a number of yea...2021-07-2348 minHow I Scaled My Aesthetic ClinicMichele Garber: How to improve patient outcomes with better communicationAnd that’s how she became a patient advocate, helping other plastic surgery patients navigate the highly complex choices available.On today’s episode of How I Scaled My Aesthetic clinic, we discuss the lessons that your clinic can learn through her extensive work with patients...For example, why patients sometimes pick the wrong clinicians… What they often don’t understand about their procedures…. And the common mistakes that clinics make in communicating with their patients.Much of our discussion focused on how clinic owners can make their marketing both effective and ethical:PLUS...2021-07-151h 02How I Scaled My Aesthetic ClinicBrandon Robinson: How to build your medspa around a membership schemeHe is co-owner of Skin Body Soul MedSpa, a rapidly expanding chain of 4 aesthetic clinics in Iowa and Minnesota, built entirely around a membership model.In today’s podcast, Brandon reveals the secrets to making a membership model work for your clinic, as well as the commercial lessons he’s learned from his other businesses and applied to his medspa chain.Most impressively, Brandon lives in Lake Tahoe, NV, more than 1,000 miles from his nearest Medspa locations. Not only is this not a disadvantage, says Brandon, it’s key to making his medspas run efficiently and pr...2021-06-1455 minHow I Scaled My Aesthetic ClinicEmily Tryon: Building a $1 million aesthetic clinic in less than 5 yearsHow did she do it? For much of that period, Emily did very little marketing and relied mostly on word-of-mouth.In today’s podcast, we talk about how to build a world-class aesthetic clinic at rapid speed - as well as the difficulties of fast growth. Emily has also become a well-known business coach for other clinic owners. And she is vastly ambitious for her business going forward. Her motto is: “Scottsdale to Singapore by 2024” - so this is just the beginning!PLUS:>> Emily’s simple method to generate...2021-06-1148 minHow I Scaled My Aesthetic ClinicDr. Brad Calobrace: Building a $20 million practice in a smaller townHe has a thriving cosmetic surgery practice, performing around 1,000 major cosmetic procedures each year.But unlike many of his most successful peers, he’s not based in one of the largest urban centers but in Louisville, Kentucky - the 29th largest city in the US (population 618,000).In today’s podcast, he reveals how he built up his practice despite being a complete outsider when he first arrived in Louisville. He generously shares specific marketing tactics he uses to generate millions of dollars of revenue each year - including details of his annual Open House...2021-05-1651 minHow I Scaled My Aesthetic ClinicDr Erum Ilyas: Merging your aesthetic clinic successfullyIn today’s podcast episode, Dr Ilyas explains why she felt a merger was the best option both for her personally and for her business. And she reveals how she chose the right buyer, how she navigated the sale process and the challenges and benefits she experienced once the sale was complete. Plus, what it feels like to be an employee again after years of working for herself!Also in this episode: >> Why the number of clinic mergers and acquisitions is increasing - and when other aesthetic clinic owners should...2021-05-0459 minHow I Scaled My Aesthetic ClinicMisti Barnes: How I built my revolutionary hair loss businessDuring our discussion, Misti reveals the secret of her success, the multitude of barriers she faced in order to launch her treatment, and demonstrates why it’s so important to clearly define the market you want to enter before you even set up your practice. Misti Barnes is the perfect example of why it’s never too late to be a successful entrepreneur. She only entered the aesthetic industry in her 40s. Also in this episode: >> Her fascinating journey towards becoming an entrepreneur – she once used to write murder mysteries!>> Wh...2021-04-0554 minHow I Scaled My Aesthetic ClinicDr Jonathan Johnson: How diversifying my business helped to me come out of the COVID pandemic even strongerIn today’s episode of the How I Scaled My Aesthetics Practice podcast, we discuss what it’s like to run such different practices at the same time. Dr Johnson also reveals the lessons he’s brought from the wounds care side to the aesthetics side, how the two sides of his business support each other and how diversification has helped him survive the COVID crisis. Dr Johnson’s aesthetics practice also has an unusual business model, where providers in his clinic can be put on a partnership track. During o...2021-03-1951 minHow I Scaled My Aesthetic ClinicDr. Gregory Buford: How to deliver world-class customer service and build a loyal patient base“We incentivize patients [to give referrals], but we hesitated putting a formalized referral program in - you know, refer one patient, get a $25 gift card. I think that’s cold. “So what we do is surprise patients… When they come back in, we tell them we noticed they left us a review and here’s a free treatment. Or we send them a bottle of wine. We try to make them happy without them knowing to expect it.” Dr Buford also sits on the advisory board of RealSelf.com, one of the industry’s leading review s...2021-03-0256 minHow I Scaled My Aesthetic ClinicDr David Goldberg: 3 life-changing treatments that have transformed aesthetic medicineThis world-renowned dermatologist is a former president of American Society for Lasers in Medicine and Surgery, and is known for his pioneering work with cutting-edge technology. His practice, Skin Laser & Surgery Specialists of New York and New Jersey, recently became a division of Schweiger Dermatology Group, where he is now Director of Cosmetic Dermatology and Clinic Research. “I was attracted to the field because for me, laser has meant the combination of physics and interacting with human beings. And I love both of them.” During our interview, Dr Goldb...2021-02-1147 min
How I Scaled My Aesthetic ClinicCarrie Brinton: How to use a podcast to build your clinic’s brandThe surprising thing? It barely touches on aesthetics. Instead, it features the stories of inspiring ‘regular’ women who have overcome incredible challenges or found a way to live ‘huge’ lives. “Our business is all about empowering women… If you build a space where women want to be, they will be loyal to you,” she says. That’s something Carrie has excelled at. Since 2004, she’s built Utah’s most successful chain of medical spas, Elase. They are the #1 provider of Botox, laser hair removal and body sculpting in the state. Carr...2021-01-0458 minHow I Scaled My Aesthetic ClinicDr Michael Gold: How aesthetic conferences are changing“I found those that did their homework after the conference had an amazing event. They actually sold devices. They actually sold skincare products” says Dr Gold, founder of Gold Skin Care Center and Tennessee Clinical Research Center in Nashville, Tennessee. Dr. Gold is not only a board-certified dermatologist and cosmetic surgeon but a respected educator. He credits his successful 30-year career to his decision to teach other doctors. He lectures across the world and before COVID was travelling several times a year to China where he is visiting Professor at three separate...2020-11-2548 minHow I Scaled My Aesthetic ClinicBenji Dhillon: How I combined aesthetic medicine with cosmetic dentistryThat’s what Dr Benji Dhillon and Dr Mark Hughes have done. During this inspiring podcast, Dr Dhillon (on the medical aesthetics side) reveals the challenges and triumphs of their first year of business together… Plus some surprising lessons he’s learned about setting up a brand-new surgery and getting it off the ground. Also in this week’s episode: >> Why you need to treat your dental and aesthetic practice as two separate businesses – even when you combine them >> The key to convertin...2020-11-0456 minHow I Scaled My Aesthetic ClinicDr Stephen Mulholland: Stand out in a crowded market by crafting your unique storyWhen clinics have difficulty filling their schedule, “typically they’re not differentiated… They have nothing different to communicate, no story that differentiates them. So how compelling will they be on social media and other channels? “Because if you market and advertise an average product, you’re going to have average or less-than-average outcomes.” In this week’s episode, Dr Mulholland explains exactly how he differentiated himself, becoming one of Canada’s best-known and most successful aesthetic doctors. He’s had an unusual journey, initially making his name as a professional hockey player before moving in...2020-09-2357 minHow I Scaled My Aesthetic ClinicKerry Hanaphy: Target younger patients to stand out from your competitorsAnd she did it all in the most unusual way… …By targeting a niche that many clinics ignore completely – younger patients! Find out how she carved out this niche in a very crowded market – and how you can do the same. And hear all about her extraordinary social media strategy, which has been one of the drivers of her success!Also in this episode: >> 3 reasons why young people are agreat niche to target (The money they spend is only part of the story)>> How to su...2020-08-141h 10How I Scaled My Aesthetic ClinicGraydon Ursel: How to use SMS marketing to unlock more patient salesThis week’s podcast guest is not a clinic owner, but he is the son of one… …And it was through helping his father’s practice with its marketing that he came to realize just how powerful SMS could be, to market and sell to aesthetic patients. Nowadays, he’s the owner of Forever Booked, which specializes in SMS marketing for medspas and aesthetic clinics. In today’s episode, we discuss how to use your existing patient database in the most effective way, to ensure that every lead you generate is follo...2020-07-3145 minHow I Scaled My Aesthetic ClinicDr. Bruce Katz: Turn your clinic into a market leader by pioneering breakthrough treatmentsDr Bruce Katz is one of the great pioneers of the aesthetic industry, constantly expanding the boundaries of aesthetic practice. JUVA Skin and Laser Center in Manhattan and Woodside, where he is medical director, is the original medspa – the very first in the world! But it’s also an active cosmetic and laser surgery research center, performing ground-breaking clinical studies for more than 20 years. And it’s also the only world training center for doctors to learn Smartlipo Cellulaze and Sculpsure procedures. If you haven't been trained...2020-07-0354 minHow I Scaled My Aesthetic ClinicDeb Farnworth-Wood: How to turn your clinic into a $70m franchiseNowadays, she owns and runs the Ultimate Skin & Body Clinic, and is in the process of building a brand new business, including launching a new skincare range. During this podcast, Deb reveals the secret to her success and shares the lessons she has learned from the franchise model that can be applied to every clinic, whether it’s a single practice, or a chain. Also in this episode…. >> Why clinics struggle to make money – And the mistake you must avoid if you want to stay on the road to pro...2020-06-0456 minHow I Scaled My Aesthetic ClinicHanna and Martin Kinsella: Give your clinic long-term resilience by diversifying your treatmentsLeading aesthetics doctor Martin Kinsella is particularly well-known for Bio Identical Hormones, and he recently established his own state-of-the-art blood testing facility where he develops bio-identical hormones to prescribe to patients across the country. Hanna, meanwhile, is principle dentist at Kiln Lane Dental, a practice which had been operating for over 50 years before Hanna bought it in 2018. The practice also offers facial aesthetics services… And together, they are planning to open a new training academy for healthcare professionals who want to improve their skills in facial aesthetics. The couple are h...2020-05-1951 minHow I Scaled My Aesthetic ClinicEileen Lloyd: Treat your competitors as your partners, not your rivalsJust 2 years ago, she operated 1 clinic in Western Australia. Today she operates 8 Hifu skin clinics, 5 of which opened in the last year.During the podcast, Eileen reveals why your competitors are ideal referrers, how to get them to work for you, and why referring your own patients to them can actually boost your clinic’s credibility. Also in this episode…. >> Why would you refer business to a rival clinic at a time like this?… The answer may surprise you >> Who should you be collaborating with? … Hint, it’s not just other clinics 2020-04-2953 minHow I Scaled My Aesthetic ClinicMara and Jay Shorr: Treat your clinic like a business, not a medical practiceSo whether you’re opening a brand new practice and need help securing financing, or whether you have an established clinic that needs sharper hiring practices or better marketing, or whether you think it’s time to develop your exit plan, they can help. In this podcast episode Mara and Jay discuss why long-term planning is crucial to the success of your practice, and how to extricate yourself from the day-to-day running of your business and concentrate on growth instead. As a father and daughter team, they also share some unique insights...2020-03-311h 08How I Scaled My Aesthetic ClinicHaley Wood: Create your own magazine to convert new patientsHaley Wood is founder of The Look Facial Aesthetics, a fast-growing clinic in Tennessee. She has also set up a mastermind group for ambitious owners of growing clinics who want to share best practice and learn from other successful clinics. In today’s episode, Haley explains what motivated her to launch her magazine, and how to use print to attract and convert new patients and become an influencer. She also shares her top tips on how to start your own clinic's magazine. Also in this e...2020-02-271h 03How I Scaled My Aesthetic ClinicVictor Snyders: Why you should reinvent your aesthetic clinic every 2 yearsIn today’s episode, Victor explains exactly how he does it, including the precise exercises he takes his clinics through to re-evaluate their mission, their strategy and their target market… …And how this has helped the clinic scale to 16 locations – with plans for more!Plus you’ll hear: >> How his background as a shopping mall developer shaped his aesthetic business… And why his lack of medical experience has been his greatest strength >> The reason why his clinics don’t employ receptionists… And never advertise for employees! 2020-01-301h 06How I Scaled My Aesthetic ClinicDr Ravi Jain: 40% increase in sales through email marketingHow you communicate with patients can make or break your clinic……But it is a skill that many aesthetic practitioners and clinic owners are never taught.Today’s guest is one of the UK’s best-known aesthetic doctors. For many years he was the only UK doctor trained in all 4 levels of Vaser Lipo, and he is known for his innovative approach, bringing many treatments like Profhilo to the UK.And good communication with patients has been one of the keys to his success.Dr Ravi Jain is pioneer of the Harmony...2020-01-071h 04
B2B Growth Think TankMiriam Shaviv: A $183,000 Lesson In Email MarketingGetting new leads are an absolute MUST for any business that harbours ambition to grow & scale. But getting leads is just part of the battle. The bigger question is how do you turn those leads into SALES? One way is to deliver a killer email marketing strategy. And if you’ve heard “email marketing is dead”, slap the person that told you that in the face with a wet fish…! Because no matter the business or industry, and despite all the new “shiny tactics” out there, email marketing is still proven to be the #1 way to c...2019-10-0351 min
Feed ListThe Myth of Jewish History - Miriam ShavivThe Myth of Jewish History - Miriam Shaviv by JDOV2017-03-1317 min
PODCAST – JDOVThe Myth of Jewish History – Miriam Shaviv
In this talk, Miriam Shaviv shows that the idea of an “authentic” Jewish tradition, unbroken and unchanged for 2,000 years, is a myth which stems from our lack of familiarity with the history of Judaism (as opposed to the history of the Jews, which is widely studied). Although we are a people who claim to […]
The post The Myth of Jewish History – Miriam Shaviv appeared first on JDOV.2016-11-1117 min
Sounds JewishSounds Jewish - Valentines DayJason Solomons visits the new Jewish Museum of London and talks Jewish dating with Miriam Shaviv and Tim Samuels.2010-03-0428 min
Sounds JewishSounds Jewish: Valentine's Day specialJason Solomons visits the new Jewish Museum of London and talks Jewish dating with Miriam Shaviv and Tim Samuels2010-02-1200 min