Shows
Designer Discussions : Remodeling Business MarketingDesigner Discussions Academy Alumni - Robbie MaynardRobbie Maynard, a seasoned interior designer with over three decades of experience in San Diego, California, joins us to reveal her remarkable transformation from PR novice to confidently landing features in House Beautiful, Forbes, and Martha Stewart Living.With refreshing candor, Robbie shares how she initially felt "petrified" when submitting her first pitch to editors. "I thought they wanted me to be a writer and make it sound wonderful," she admits, reflecting a common misconception among design professionals. Through consistent practice and expert guidance, she discovered that editors simply valued her design expertise, not her writing skills—a...
2025-10-0924 min
Designer Discussions : Remodeling Business MarketingDesign Trends from KBIS 2025: Curves, Colors, and Freestanding VanitiesWhat happens when design trends come full circle? In this illuminating conversation with kitchen designer and educator Jan Rutgers, we explore the fascinating evolutions and throwbacks dominating KBIS 2025. Having toured the show for three consecutive years, Jan shares how today's cutting-edge designs are actually sophisticated reimaginings of elements from decades past.The reign of hard, angular kitchen elements is giving way to what Jan calls "soft geometry" – curved islands, arched cooking hearths, and rounded fixtures that not only look beautiful but solve practical problems like the dreaded "hip bangers" of rectangular corners. These softer forms create more co...
2025-03-2735 min
Designer Discussions : Remodeling Business MarketingTransforming Design Business: Year-End Review and Key Insights from 2024Explore how to transform your design business for the better and unlock the secrets of successful collaboration in our special year-end review of Designer Discussions. Join Jason, Maria, and Mirjam as we highlight the most captivating moments of 2024, including Katie Decker's expert insights on optimizing design operations for profitability and her memorable tips from High Point. Relive the intriguing revelations on the evolution of digital PR with Mirjam, including the unique journey of Haro, and discover unexpected tech facets with Maria’s deep dive into AI and chat GPT-4.Celebrate the collaborative spirit that defines our industry wi...
2025-01-0214 min
Designer Discussions : Remodeling Business MarketingStreamlining Business Operations with Katie Decker Erickson: Boosting Profitability and Building Strong Client RelationshipsWhat if you could streamline your business operations and boost your profitability with a few key strategies? Join us as Katie Decker Erickson, a multifamily and commercial designer turned business coach, unravels the secrets of implementing effective processes that keep your business running smoothly, even when team members are unavailable. Discover how establishing well-defined processes allows designers to focus on their creative strengths while bolstering the firm's capacity to handle more projects and attract high-value clients.Scaling your business is within reach when you master communication and pricing confidence. Learn from Katie's expertise on proactive client updates...
2024-12-1924 min
Designer Discussions : Remodeling Business MarketingHow to develop a digital brand for your businessCan consistency in your brand's voice make or break your design business? Join us on Designer Discussions as Jason, Maria, and Mirjam unravel the secrets to building a digital brand that resonates with reliability and professionalism. Discover the art of crafting comprehensive brand guidelines, covering everything from logo variations and font styles to mission statements. By maintaining uniformity across all digital platforms, your brand becomes easily recognizable and trusted by clients. Whether you're a seasoned business owner or just starting, Jason's insights into creating consistent brand messaging are indispensable.We journey through the essentials of developing a...
2024-11-2108 min
Designer Discussions : Remodeling Business MarketingCreating Better Work ExperiencesDiscover how to transform your work environment with insights from Dr. Katie Thomas, a seasoned organizational psychologist and founder of Better Work Experience. With over two decades in the field, Dr. Thomas shares her expertise on the pivotal role of leadership as the steady anchor amidst the chaos of modern work life. From navigating generational diversity to adapting to technological disruptions, she emphasizes the necessity of self-awareness and trust-building in leadership. Through assessments and coaching, she assists leaders in identifying blind spots and fostering team resilience. Listen in to learn how leadership development not only enhances team dynamics but...
2024-10-2415 min
Designer Discussions : Remodeling Business MarketingUp Close and Personal Chatting with Charmaine TakeoverAs we celebrate our 100th episode we turn over the hosting duties to Charmaine Wynter of Chatting with Charmaine and charmainewynter.com. In this episode Charmaine gets up close and personal with the three host (Jason, Maria and Mirjam), along with discussing what's next for the Designer Discussions Podcast. If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-100-Up-Close-and-Personal-Chatting-with-Charmaine-TakeoverTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business...
2023-10-2651 min
Designer Discussions : Remodeling Business Marketing10 Common Video Marketing MistakesVideo is King, and there is no better way to elevate your design business. We cover the top 10 mistakes and tips on improving your videos.Choosing a Poor-Quality Video Production (01:12)Not Having A Defined Story (02:14) Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)Creating Extra Long and Boring Videos (04:06)Not Having a Call-to-Action (CTA) (06:12)Neglecting SEO (06:50) Forgetting the Captions and Sub-titles (07:27)Overdoing Your Sales Pitch (08:52)Not Using Metrics to Track Progress (09:48)Adding Too Many Messages in a Single Video (11:24)Past Episodes Referenced:Episode 29: Reels & TikTok Short Format Video Tips https://www.designerdiscussions.com/episodes/episode-29-reel...
2023-07-2013 min
Designer Discussions : Remodeling Business MarketingQuick and Easy Ways to get PressOpen your life to the frequent favorable attention in the news media in quick and easy ways. Publications want to hear from you! Be on top of press trends before it's too late.Past Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-experthttps://www.designerdiscussions.com/episodes/episode-87-marketing-studioIf you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-92-The-quickest-and-easiest-way-to-get-pressTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip...
2023-07-0631 min
Designer Discussions : Remodeling Business MarketingPricing Problems and SolutionsBack with our most requested topic: pricing for interior designers. Yes, it's time for a change and we have the most up-to-date profitability techniques for your business.To contact Keri and learn about her pricing program click link below:https://www.designandthrivecourse.com/perfectpricingmodelprogramPast Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-22-how-life-experience-and-mindset-impact-your-design-business Visit our Marketing Studio for more information:https://designerdiscussionsmarketing.studio/If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.co...
2023-06-2235 min
Designer Discussions : Remodeling Business MarketingThe SEO Formula for BlogsThe way to brand deals is through great SEO! Your blog needs a boost in the right direction. Learn the right way to write blogs and get the traction you deserve. We made it easy for you. Grab this SEO guide!Free Blog SEO download from the Marketing Studiohttps://designerdiscussionsmarketing.studio/store/products/29Episodes Referenced in the Podcast:https://www.designerdiscussions.com/episodes/seo-101-understanding-seo-for-interior-designershttps://www.designerdiscussions.com/episodes/episode-40-how-to-drive-traffic-with-seoIf you would like to get the links and show notes for this episode, click on the link below: h...
2023-06-0814 min
Designer Discussions : Remodeling Business Marketing#1 Way for Your Website to be FoundAre you struggling to get people to your website? If you want the credibility, your business deserves on the Internet streets. Get the links your business deserves. We have the episode for you. If you want more:The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industryhttps://www.kitchenandbathmarketingsolutions.com/book-offerEpisodes Referenced in the Podcast:https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-experthttps://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-mediaIf you would like to get the links and show notes for this episode, click on the link below:
2023-05-2511 min
Designer Discussions : Remodeling Business MarketingMessaging for Your Ideal ClientAre you getting the clients of your dreams? Do you have the right words for the right people in your marketing? Your messaging is key to bringing in those better clients. Don't worry. We have you covered. Like any pro marketer you can find the right way into their hearts. Our Avatar guide is the marketing start to messaging and branding your business.Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. If you would like to get the links and show notes for this episode, click on the...
2023-05-1115 min
Designer Discussions : Remodeling Business MarketingIntroducing the Marketing Studio with time-saving tools for Design and Remodeling ProfessionalsA place for you to grab resources and make life easier as a small business. The marketing studio is made for you to support your business journey. https://www.designerdiscussionsmarketing.studio/store Check out the video tour here:https://youtu.be/2zCuMl4j5nU If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-87-Marketing-StudioTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR...
2023-04-2709 min
Designer Discussions : Remodeling Business MarketingHow AI will impact the ID IndustryCan technology take over the distressed phone calls, tapping into our client's desires and making their dreams come true?!! It's a good thing we are tech-savvy and can use these tools to improve our business branding and client experience. We have you covered in Episode 86. AI How to videohttps://youtu.be/i4yxyY8haIQChat GPT traininghttps://youtu.be/2zCuMl4j5nUChat GPT Webinar - https://youtu.be/ILbCd-tsVPcCHAT podcasthttps://www.designerdiscussions.com/episodes/episode-82-Using-Chat-GPT-for-Small-BusinessesIf you would like to...
2023-04-1332 min
Designer Discussions : Remodeling Business MarketingBrand Partnerships through the One Room ChallengeYes, you can get a brand partnership! We have the first step you need to begin your journey. If you take this first step, you will have the tools to start your brand partnerships.If you like this episode, we have more for you on the One Room Challenge: https://www.designerdiscussions.com/episodes/episode-57-benefits-of-the-one-room-challengeThe brands perspective on how they want to work with you:https://www.designerdiscussions.com/episodes/episode-85-band-partnerships-through-the-one-room-challengeAn Influencer Agency for Interior Designers:Episode 85 - Band Partnerships through the One Room Challenge - D...
2023-03-3027 min
Designer Discussions : Remodeling Business MarketingEasy ways to talk about MoneyOne number can make your client say yes or no. If you look into pricing for your client, there is a right and a wrong way to deliver numbers. Get the best outcome every time. We show you how.If you want more:Partitioning: Why it's important to end on a high note - https://www.designerdiscussions.com/episodes/episode-47-Partitioning-Why-its-important-to-end-on-a-high-noteLoss Aversion: Why Do Renderings Work - https://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-WorkHow a proposal impacts profitability - https://www.designerdiscussions.com/episodes/episode-71-How-a-proposal-impacts-profitabilityIf you wo...
2023-03-1616 min
Designer Discussions : Remodeling Business MarketingHow to pitch a podcastYou can be a guest on a podcast to reach a larger audience. It is easier than you think. Listen here to find out how.If you want more, we'll give you more! Check out this episode:Podcasting for Designers - https://www.designerdiscussions.com/episodes/episode-56-Podcasting-for-DesignersBuzzSprout Affiliate Link: https://www.buzzsprout.com/?referrer_id=1822062Podcasting 101 Webinar: https://youtu.be/D0mh8qy0Pe8Podcast Cheat Sheet: https://www.designerdiscussions.com/podcastcheatsheet.htmlIf you would like to get the links and show notes for this ep...
2023-03-0212 min
Designer Discussions : Remodeling Business MarketingUsing Chat GPT for Small BusinessesCHAT GPT is tapping into your marketing best friend. Please take advantage of this tool. Let us show you how. Take advantage of these resources to uplevel your business.Chat GPT traininghttps://youtu.be/2zCuMl4j5nUChat GPT Webinar -https://youtu.be/ILbCd-tsVPcCHAT podcasthttps://www.designerdiscussions.com/episodes/episode-82-Using-Chat-GPT-for-Small-BusinessesAI Imageshttps://www.designerdiscussions.com/episodes/episode-86-How-AI-will-impact-the-Interior-Design-IndustryAI How to videohttps://youtu.be/i4yxyY8haIQLinks mentioned in this episode for CHATGPT:
2023-02-1618 min
Designer Discussions : Remodeling Business MarketingKBIS 2023 Trends from the Show FloorHear an expert view of the newest trends on the KBIS show floor. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-80-KBIS-2023-Trends-from-the-Show-FloorWebsite referenced in this episode:https://vestabul.com/2023/02/07/kitchen-trends-from-the-kbis-2023-show-floor/Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine co...
2023-02-0932 min
Designer Discussions : Remodeling Business MarketingSocial Media Tips for Design ProfessionalsWhy are you on social media? What are other people doing? We researched for you and this episode is the shortcut! If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-80-Social-Media-Tips-for-Design-ProfessionalsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business....
2023-02-0213 min
Designer Discussions : Remodeling Business MarketingLeadership Tips for Design BusinessesAre you a good leader? Leadership is both the client relationship, and how we work with our team. These leadership tips will positively influence your business. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-79-Leadership-Tips-for-Design-BusinessesTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and...
2023-01-2639 min
Designer Discussions : Remodeling Business MarketingPlanning Your Content for 2023 for Design ProfessionalsWhat will your social media strategy be? Do you want to have the content ready before people search for it? Do you want your audience to reach out and feel comfortable with you? We've got you covered.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-78-Planning-Your-Content-for-2023Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in yo...
2023-01-1917 min
Designer Discussions : Remodeling Business MarketingWebsite Updates in 2023 for Design ProfessionalsThe online landscape is constantly changing. Here is a checklist of how to update your website to be fresh for 2023.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-77-Website-Updates-in-2023Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.J...
2023-01-1213 min
Designer Discussions : Remodeling Business MarketingDeveloping a Winning Marketing & PR Strategy for 2023A marketing and PR plan starts with your market, message and media. Marketing begins with analyzing what is working for you. Where should you put your money and time?If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-76-Developing-a-Winning-Marketing-and-PR-Strategy-for-2023Link to Marketing Studio: https://www.designerdiscussions.com/marketing-studioPast episodes referenced in this episode are:https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analyticshttps://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022https://www.designerdiscussions.c...
2023-01-0515 min
Designer Discussions : Remodeling Business Marketing2022 Year In ReviewWhat were your favorite topics from this year? We want to know. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-75-2022-Year-In-ReviewPast episodes referenced in this episode are:https://www.designerdiscussions.com/episodes/episode-31-diversity-in-design-with-kiwana-mcclunghttps://www.designerdiscussions.com/episodes/episode-38-why-pr-is-so-expensivehttps://www.designerdiscussions.com/episodes/episode-43-social-proof-the-ultimate-way-to-build-know-like-and-trusthttps://www.designerdiscussions.com/episodes/episode-44-loss-aversion-why-does-the-rendering-workhttps://www.designerdiscussions.com/episodes/episode-45-you-have-to-give-to-get-the-power-of-reciprocityhttps://www.designerdiscussions.com/episodes/episode-47-p...
2022-12-2916 min
Designer Discussions : Remodeling Business MarketingProductivity Tips for Design ProfessionalsFilling the request for processes for interior designers. We want you to get the upper hand in branding and professional practices. Why make things more complex when we have them done for you? If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-74-Productivity-Tips-for-Design-ProfessionalsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on yo...
2022-12-2222 min
Designer Discussions : Remodeling Business MarketingThe Power of AnalyticsYou wouldn't go on an adventure without a map! We have the tools you need to map out the future of your marketing plan. Don't go it alone. We are here for you.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-73-The-Power-of-AnalyticsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but o...
2022-12-1509 min
Designer Discussions : Remodeling Business MarketingPredictable client behaviorGain insight into the client's mindset. You can begin to predict their behavior when you learn HOW they think. Join us for problem-solving information to give your business a better client experience.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-72-Predictable-client-behaviorTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your...
2022-12-0819 min
Designer Discussions : Remodeling Business MarketingHow a Proposal Impacts ProfitabilityGet those better clients and let your high-end experience shine with one simple document. Well, it's not that simple and we make sure you get it right. Luxury experience gets a luxury client. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-71-How-a-proposal-impacts-profitabilityPast Episodes Referenced:https://www.designerdiscussions.com/episodes/episode-43-social-proof-the-ultimate-way-to-build-know-like-and-trusthttps://www.designerdiscussions.com/episodes/episode-47-partitioning-why-its-important-to-end-on-a-high-noteTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we eq...
2022-12-0119 min
Designer Discussions : Remodeling Business MarketingCurating your clientDo you hate the idea of niching your style as much as I do? I am not a niche-er, and you don't have to be either. Gain the success you want with the natural way to hone in on your next best client.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-70-Curating-your-clientTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving to...
2022-11-2416 min
Designer Discussions : Remodeling Business MarketingHow to get found by the mediaYes, you can get published! We have a PR Genius for Interior Designers here to explain how you can stand out and get publications for your business. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-69-How-to-get-found-by-the-mediaTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to...
2022-11-1720 min
Designer Discussions : Remodeling Business MarketingWhy Your Brand is ImportantGet a better client through a better brand. If you are wondering what is your brand, listen in. Branding is for you!If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-68-Why-Your-Brand-is-ImportantTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
2022-11-1018 min
Designer Discussions : Remodeling Business MarketingHow to Recession-Proof your Interior Design BusinessA recession is a great time to build your business presence to come out ahead. It's true! Take a listen to learn how.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-67-How-to-Recession-Proof-your-Interior-Design-BusinessLink to past episodes referenced:Episode 12 - https://www.designerdiscussions.com/episodes/episode-12-how-to-optimize-your-website-for-visibilityEpisode 19 - https://www.designerdiscussions.com/episodes/episode-19-email-marketing-tips-for-interior-designersEpisode 29 - https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designersEpisode 40 - https://www.designerdiscussions.com/episodes/e...
2022-11-0316 min
Designer Discussions : Remodeling Business MarketingBenefits of Kitchen & Bath Buying GroupsBIG Kitchen and bath dealers have a secret way of making higher profits and networking with experts. Do you sell millions of dollars in Kitchen and bath remodeling? This episode is for you. As always: Heed the WARNING & STAY AWAY from scammy "furniture-buying groups." They are a risk you should not take for your business.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-66-Benefits-of-Buying-GroupsTransform your marketing with Designer Discussions Academy. In wee...
2022-10-2712 min
Designer Discussions : Remodeling Business MarketingEquity in DesignStep up and stand out! Our guest Nureed is opening the door to equity in Interior design. This topic is important to the industry. Nureed is one of the winners of the NKBA Innovators award for her article on the topic of diversity & inclusion. Link to Nureed's article: https://zurl.co/BS5KIf you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-65-Equity-in-DesignNureed is sharing the link to the relatively short film created by the Zinn Pro...
2022-10-2038 min
Designer Discussions : Remodeling Business MarketingBenefits of Trade AssociationsASID IIDA CID, these letters are beneficial to you! We love great business builder and this is one place to start. Join a trade association if it's right for you. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-64-Benefits-of-Trade-AssociationsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to...
2022-10-1312 min
Designer Discussions : Remodeling Business MarketingWorking with a VA for Interior DesignersDo you need an assistant? Do you want to save time and have them be able to support you right away? Ignore the flakey- " maybe I should be a designer", part-timers and grab a virtual assistant. Here is why.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-63-Working-with-a-VA-for-Interior-DesignersTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just wor...
2022-10-0613 min
Designer Discussions : Remodeling Business MarketingVideo SEO Tips for DesignersSocial media video is a science and an art. It's a literal song and dance, but it's also the right words in the right places. Get the Video SEO and get your videos seen by more of the right people.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-62-Video-SEO-Tips-for-DesignersTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not ju...
2022-09-2912 min
Designer Discussions : Remodeling Business MarketingFacebook ads 101: for Interior DesignersFacebook ads require some finesse. Maybe a little bit more than you expect. Avoid the pitfalls, save money, and do it right the first time. While patience will be your friend, you could get yourself banned. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-61-Facebook-ads-101-for-Interior-DesignersFor the Facebook ads webinar click the link below:https://youtu.be/lFtxxpUYIgETransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy busi...
2022-09-2213 min
Designer Discussions : Remodeling Business MarketingOrganize your interior design media assetsWhat are your assets? Why is it essential to organize them? How should you approach it?What are assets?PhotographyVideosOf yourself, teamProjectsProduct/resource listsTrend ideas/topicsYour bioWhy is it important to have your assets?PRSocial mediaWebsiteOther marketingWhy for PRMedia opportunities often have short deadlinesEspecially HARO opportunities (lead magnet)It’s much easier if you have it ready and organized!How to organize your photography/projectsUse cloud-based storage like Dropbox or Google DriveOrganize byProjectScope (kitchen, bath, whole house, etc.)LocationStyleDateTopic (for trends)Organize by project and style/roomWhat should all be included for a project?LocationSizeHomeownersScopeInspirationProduct listPhotos/videosIf y...
2022-09-1515 min
Designer Discussions : Remodeling Business MarketingWhat are Interior Design Keywords and how to use them for your businessInterior design Keywords are essential to your marketing and social media plan. We have you covered. Join us as we clarify keywords.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-59-What-are-Interior-Design-KeywordsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
2022-09-0814 min
Designer Discussions : Remodeling Business MarketingInstagram Marketing Tips for DesignersInstagram tips and tricks to make your life easier.Here is the link to the Webinar Replay: https://youtu.be/V7w9RIa1vE8If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-58-Instagram-Marketing-Tips-for-DesignersTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors...
2022-09-0119 min
Designer Discussions : Remodeling Business MarketingBenefits of the One Room ChallengeLinda Weinstein, the creator and owner of the online interior design event, the One Room Challenge, is our guest on this episode. We’re getting the scoop from her on what the ORC is and how interior designers can participate and benefit from it.This is ORC’s 10th anniversary year.Participants include designers, design influencers, DIYersHow the ORC worksIt is an opportunity to get published through the ORC media partner, which is Apartment Therapy for this fallConnect with the community to get the m...
2022-08-2522 min
Designer Discussions : Remodeling Business MarketingPodcasting for DesignersHave you considered having a podcast? Maybe you have the right stuff. -NKOTBIf you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-56-Podcasting-for-DesignersClick the links below for the links referenced in this episode: BuzzSprout Affiliate Link: https://www.buzzsprout.com/?referrer_id=1822062Podcasting 101 Webinar: https://youtu.be/D0mh8qy0Pe8Podcast Cheat Sheet: https://www.designerdiscussions.com/podcastcheatsheet.htmlTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy bu...
2022-08-1814 min
Designer Discussions : Remodeling Business MarketingDeveloping Productive Habits as a Busy DesignerYou can do it. Ariana Lovato is the buy designer that has it all. She shares how she gets it done, Kids, business, podcast and press presence of a rockstar.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-55-Developing-Productive-Habits-as-a-Busy-DesignerTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us...
2022-08-1124 min
Designer Discussions : Remodeling Business MarketingHow to Build Trust with your ClientsToday, Maria talks about how to build trust with your clients using tech and other strategies.Know, like and trust is critical.It’s all about 1) your relationship, 2) consistency and 3) results.Here are six things to consider:Are you in touch with the concerns of your clientCan you demonstrate results where you applied the concern for othersGenerate cooperation among all partiesActively demonstrate resolving conflictOthers are actively seeking your opinionAnticipate and respond to problems swiftlyFind more info on Maria on https://designappy.com/ and https://www.designerdiscussions.com/If you would like to get the li...
2022-08-0418 min
Designer Discussions : Remodeling Business MarketingSuccess Story - Melinda DzinicToday’s guest is Melinda Dzinic from Euro Design Build in Dallas. She blew us away with some of the tips she shared about her process.Communication is keyStep-by-step process for everyone involvedSet design meetings with milestonesInvolve the neighbors!Benefits of participating in trade organizationsThe importance of building trust in all business relationshipsBuild your reputation with awards - document your projects!Find quality brands/products you loveDeliver projects that are built to lastLeverage marketing and PRTo get in touch with Melinda, email melinda@eurodesignbuild.com or call (972) 470-0303.If you would like to get th...
2022-07-2839 min
Designer Discussions : Remodeling Business MarketingThe Do's and Don'ts of Facebook AdsIn this episode, Jason discusses the different ways to promote your business on Facebook and touches on all these points:Boosting vs ads, and when to use whatAudience targetingCTA with a destinationA/B testingVideo adsBottom line: hire a pro to run ads!Get in touch with Jason: https://www.kitchenandbathmarketingsolutions.com/If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-52-the-dos-and-donts-of-facebook-adsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy b...
2022-07-2120 min
Designer Discussions : Remodeling Business MarketingHow to use marketing and PR to drive your business with Kerrie KellyOur special guest on this episode is Kerrie Kelly, the CEO + Creative Director for Kerrie Kelly Design Lab, an award-winning California interior designer, author and contributor, product designer and multi-media consultant.We talked about how she has used PR and marketing to build her business:The benefits of long-term brand partnershipsThe value of being a good writerWhy you need to be proactiveHow to get on TVHow taking on roles in trade associations can helpWhy you MUST photograph your work professionallyMore info on Kerrie: https://kerriekelly.com/ https://www.instagram.com/kerrielkellyIf...
2022-07-1428 min
Designer Discussions : Remodeling Business MarketingDesigner Discussions Success StoryWhat it looks like for a designer to step out and get press. This is the 50th Designer Discussions podcast episode - wahoo!Jason, Maria and Mirjam look back on their favorite episodes and guest Elizabeth Kaminski from Elizabeth Helen Design shares how following the tips of the podcast led her to be published in a regional magazine and what else she took away from listening.Get more info on the podcast and listen to all the episodes at https://www.designerdiscussions.com/If you would like to get the links and show n...
2022-07-0725 min
Designer Discussions : Remodeling Business MarketingWhy does SEO Cost so muchSEO may seem daunting, but we have the tools for you to decide whether to hire an SEO expert or to do it yourself.SEO is an ongoing effort not a one-time thing.Considerations that impact the price:LocationIndustryCompetitionTo help your SEO:Set up and maintain a Google my business profileLink to and from high-quality websites from yoursHave regular long-form content on your websiteChoose the right tactics to boost your SEO - black hat vs. white hatSEO is a lot of work!Find more information on SEO and all things digital marketing on Jason’s website: https://ww...
2022-06-3021 min
Designer Discussions : Remodeling Business MarketingWellness in DesignOur guest Jamie Gold is a well-known wellness design consultant and the author of three books on design and remodeling, including the award-winning Wellness by Design: A Room-by-Room Guide to Optimizing Your Home for Health Fitness and Happiness.In this episode, we covered the following:What does wellness have to do with design?How do you best integrate it into the design process?As a designer and journalist at the same time, how should designers use the wellness angle in their marketing/PR?Why you should talk with clients about wellness design;How to talk with...
2022-06-2323 min
Designer Discussions : Remodeling Business MarketingPartitioning: Why its important to end on a high noteIn this episode, Maria talks about the concept of partitioning and why it’s important to leave every client meeting on a high note.● Clients want something to be checked off after a meeting● There are five stages:Identify what they needGather informationCompareEvaluateDecide● Completing something is 10 times more important than the process● Creating partitions where something gets accomplished keeps the client happy!To find some tools to help create partitions, use Design Appy to leave your client with a visual after the first meeting or Maria’s custom home design lists...
2022-06-1616 min
Designer Discussions : Remodeling Business MarketingWhen do you need a Press ReleaseA press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.In this episode, Mirjam explains what a press release is and when you may need one.A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.Purpose is to announce something, for example:Company launchNew products/servicesNew hiresEventsAwardsNew clients/partnershipsCompany growthExhibiting, speaking at eventNew office locationCharitable activitiesWhat goes in a press releases...
2022-06-0919 min
Designer Discussions : Remodeling Business MarketingYou Have to Give to Get The Power of ReciprocityIn this episode, Maria walks us through the behavioral economics concepts of reciprocity.You have to give something first before you can get or ask for anything.Two prime examples from the world of marketing:Doing PR is based on reciprocity: to get the press you want you have to first give the journalist what they need.Your email newsletter should provide 80% valuable content and only 20% about you, so your reader is engaged and interested.On social media, use a similar approach. Provide lots of entertaining and informative content before asking for anything.On your website, offer people...
2022-06-0213 min
Designer Discussions : Remodeling Business MarketingLoss Aversion: Why Do Renderings WorkIn this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work.Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end resultOnce the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.Print media placements carry higher perceived value than onlineLearn more about Maria’s digital sketching software to help your clients feel ownership of the project after the first appointment: https://designappy.com/If you woul...
2022-05-2617 min
Designer Discussions : Remodeling Business MarketingSocial Proof: The Ultimate Way to Build Know, Like, and TrustSurpass doubt and get the street credibility you deserve. It is a superpower to get clients to call you and sign a contract. In this episode, we explore the concept of social proof and share some tips on how you can apply it to your business.Getting published is the ultimate form of social proof.Get client testimonials at the big reveal.Get video testimonials.Ask and manage your online reviews..Communicate average client spend to prospects.Get in touch with us to learn more about how to get more social proof: Mirjam’s DIY PR program: htt...
2022-05-1911 min
Designer Discussions : Remodeling Business MarketingHow designers can make brand partnerships work for themThis episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the different ways designers can partner with brands and the benefits of collaborating with smaller companies.Different kinds of brand partnershipsPaid influencer partnerships (often with bloggers)Licensing partnerships (with high-profile designers)“Grassroots partnerships” where brands and interests aligWhy “smaller” brands are interested in partnering with designersBrand positioningExposureTrue long-term partnerships, brand advocatesContent, especially images!Benefits for designers to seek out partnerships with brandsProduct discountsAccess to new productsSocial/PR exposure...
2022-05-1231 min
Designer Discussions : Remodeling Business MarketingBehavioral Economics: Why we turn down the radio when we're lostThis is the first episode of a series where co-host Maria Martin introduces us to the concept of behavioral economics and explains how the principles apply to the work and business of interior design.What is behavioral economicsConscious vs. unconscious behaviorLearning from big biz and applying it to your client relationshipWatch for more episodes in this series!If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-41-Behavioral-Economics-Why-do-we-turn-down-the-radio-when-we-are-lostTransform your marketing with Designer Discussions Academy. In weekly face-to-face...
2022-05-0509 min
Designer Discussions : Remodeling Business MarketingDriving more traffic to your website through SEOOur own digital marketing Expert Jason explains how you can use SEO to drive traffic to your website.SEO needs to be continuous to stay relevantIt’s “digital ditch digging”!Start with an up-to-date websiteAdd content to your website - refer to episode #26Set up a detailed Google Business ProfileName your imagesUse keywordsFind more information on SEO and all things digital marketing on Jason’s website: https://www.kitchenandbathmarketingsolutions.com/If you would like to get the links and show notes for this episode, click on the link below: https://www.designer...
2022-04-2816 min
Designer Discussions : Remodeling Business MarketingHiring Tips for Design ProfessionalsIn this episode, the Designer Discussions team discusses their experience and tips for hiring people into your design business.When to hireWhat to hire forEmployees vs. contractorsSkillset vs. personalityThe importance of job descriptions and SOPsFind more information on Designer Discussions..If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-39-Hiring-Tips-for-Design-ProfessionalsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving...
2022-04-2121 min
Designer Discussions : Remodeling Business MarketingWhy PR is So ExpensiveHave you ever wondered why it costs so much to hire a publicist? In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner shares why that is and what options you have.In interior design, “being published” is not optional, it’s required to be recognized.Not unlike interior design, PR is a service, so publicists get paid for their time.You pay for strategic expertise, industry experience, relationshipsDifferent providers: Large agencies, boutique agencies, solo consultantsDifferent ways to charge: typically retainer - long-term because PR is long term, partnership - they are part of your team; Project; Hourly...
2022-04-1422 min
Designer Discussions : Remodeling Business MarketingHow to work with freelance journalists to get publishedBe a go-to interior designer for writers to get your business featured. Catch the vital tips in this episode. In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner talks with Kelsey Ogletree, a freelance writer and journalist who contributes to many high-profile media outlets.How does a freelance writer workWhat is the difference between an freelance journalist and an editorHow to find the right freelance writersHow to pitch a freelancerTips on pitching interior design projects and ideasFind more information on Kelsey on her website: https://www.kelseyogletree.com/If y...
2022-04-0731 min
Designer Discussions : Remodeling Business MarketingThe 3 Fundamentals of Marketing SuccessSimple techniques to learn how to begin a marketing strategy for your business. In this episode, Designer Discussions co-host and digital marketing expert Jason Lockhart shares the three most important things you need to focus on in your marketing.The three M’s of marketing success:Know your Market and who you are marketing toAlso refer to episode #6 of the podcastDefine your Message to target your ideal clientChoose the right Media to reach your targetsS...
2022-03-3110 min
Designer Discussions : Remodeling Business MarketingPricing with context for valuePricing is also about value. Learn about the link and how to use it in your best interest. In this episode, Maria Martin, co-host of this podcast, interior designer and Design Appy founder, is talking about how designers can approach pricing their services based on the value they provide, not the hours they spend.How to use comparison to help position you offerMost budgets are not arbitraryChange the framing, the value, the priceCreate your ideal proposal for your ideal client - aim highCreate a design menu, not just one proposalFind more information on Maria here: https...
2022-03-2418 min
Designer Discussions : Remodeling Business MarketingHow to Design a 5 star AirbnbGretchen Gray has been helping people design and maintain short-term vacation rentals for many years. In this episode she shares some of the key lessons from her experience, which she also shares on her TikTok account “Gretchen Gray Saves The Day”.Best ways to prevent guest issuesLimit notesBest paint color and finish choicesHow to choose artworkCleanability of materialsCheck the foundation and infrastructureThe benefits of automation in the homeContact Gretchen here:Gretchen Saves The Day (TikTok)gretchengray637@gmail.comIf you would like to get the links and show notes for...
2022-03-1737 min
Designer Discussions : Remodeling Business MarketingVideo Marketing for Interior DesignersThis episode’s guest is Matthew Gattozzi is the founder of Goodo Studios where he specializes in using photography and videography for effective marketing.Videos as a sales conversationStart with foundational videos on your websiteHow video helps build trustFind an expert to help you create the main videos for your businessWhat types of videos you should produce professionallyHow much it all costsFind more information on Matt here:https://goodostudios.com/If you would like to get the links and show notes for this episode, click on the link below: https://www.des...
2022-03-1025 min
Designer Discussions : Remodeling Business Marketing3 Tips to Improve Your Client's ExperienceImprove your client experience to make business easier. In this episode, Maria Martin, co-host of this podcast, interior designer and Design Appy founder, is talking about her favorite topic: how to improve your client’s experience during the design process.If you would like to get the links and show notes for this episode, click on the link below:Episode 32 - Three Tips to Improve Your Client's Experience - Designer DiscussionsTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and...
2022-03-0312 min
Designer Discussions : Remodeling Business MarketingDiversity in Design with Kiwana McClungThis episode’s guest, Kiwana T. McClung, is an Associate Professor in the School of Architecture & Design who currently serves as Interim Chief Diversity Officer at the University of Louisiana at Lafayette. A graduate of Louisiana State University's School of Architecture and Design, Kiwana is nationally recognized for her research and efforts towards increasing diversity within a school of architecture and curricula.Coincidentally, she is also a former student of Designer Discussions’ co-host Jason Lockhart. This is a discussion about the state of diversity in architecture and design education and the challenges and opportunities that exist within the...
2022-02-2441 min
Designer Discussions : Remodeling Business MarketingKBIS 2022 Review with Jan RutgersFresh off of the Kitchen & Bath Industry Show in Orlando, we’re talking with Jan Rutgers, the president of Vestabul School of Design about the different trends she saw at the show.Here are 7 predictions from her blog post. Tune in to find out if they all became true!More food storageBeverage barsSolutions for petsLinear appliance placementsBuilt-in banquettesMore curvesChanging color paletteYou can find Jan here: Instagram: https://www.instagram.com/vestabul_school_of_design/Website: https://vestabul.com/Here is the blog referenced in this episode on the 7 trends: https://ves...
2022-02-1723 min
Designer Discussions : Remodeling Business MarketingReels and TikTok - Short Format Video Tips for Interior DesignersThis episode’s guest is Pamela Durkin. She spent 30 year as a high-end designer and now coaches other designers to have a business they love. She famously owns many different kinds of eye glasses as you can see in her frequent original Instagram Reels and now also TikToks. Here are the highlights of Maria’s discussion with Pam:● The importance of storytelling● Identify your perfect client● How to create trendy short-format videos● How TikTok and Instagram Reels are differentFor more info on Pam, go to: Instagram: https://www.instagram.co...
2022-02-1042 min
Designer Discussions : Remodeling Business MarketingChanges Designers are Making in 2022 with Rick CamposOur guest Rick Campos is a self proclaimed “recovering interior designer” turned business strategist and influencer on a mission to support and promote the rise of the interior design community. We’re talking to him about what designers have to pay attention to this year:● E-commerce and how designers are starting to embrace it, reluctantly.● Delegating tech instead of learning it all.● Community over competition is rising.● The challenges and benefits of being a luxury designer.● How social media and traditional media interact.● Rick’s best advice for 2022 on pricing and moreFor more in...
2022-02-0321 min
Designer Discussions : Remodeling Business MarketingUnderstanding Influencer Marketing for Interior DesignersUnderstanding Influencer Marketing for Interior Designers with Laiza Cors, Founder and CEO of EmbelloLaiza Cors is the founder and CEO at Embello, an influencer & digital marketing agency focused on home and lifestyle. In this episode she sheds light on what it really means to be a design influencer:Influencers spread brand messages and have vastly diverse audience sizes. Anyone can be an influencer.Instagram is still the number one platform for design influencers.Not all successful interior designers have a large social following, but you can become an influencer by focusing on growing your social...
2022-01-2731 min
Designer Discussions : Remodeling Business MarketingSEO 101: Understanding SEO for Interior DesignersSearch engine optimization or SEO is the process of growing visibility within the search engines by increasing the quantity and quality of traffic to your website. In this podcast session we discuss the basics of SEO and how it impacts the interior design and home remodeling industry with special guest Michelle Deleva of Empire SEO.If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-26-SEO-101-Understanding-SEO-for-Interior-Designershttps://empireseoservices.com/Transform your marketing with Designer Discussions A...
2022-01-2029 min
Designer Discussions : Remodeling Business MarketingWhat We Can Learn from Lifestyle Brands to Show up on InstagramInterior designers can learn from lifestyle brands to show up better on Instagram.If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-25-What-We-Can-Learn-from-Lifestyle-brands-to-show-up-on-InstagramTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions a...
2022-01-1312 min
Designer Discussions : Remodeling Business MarketingDeveloping a Winning Marketing and PR Strategy for 2022The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year:● Align your marketing and PR objectives with your business goals.● Reverse engineer your goals: annual, quarterly, monthly.● Then determine the action needed to reach those goals.● Focus on email marketing and our website, the only two marketing properties you own.● Use video, video, video!● Meet your customers where they already are and create a custom message.● Writing down your goals and crea...
2022-01-0620 min
Designer Discussions : Remodeling Business MarketingDesigner Discussions 2021 Year End ReviewIn this episode we recap 2021 with some of our favorite topics, favorite episodes, favorite guests, and all of the things that we've learned and what we want to give to our audience in 2022. Jason, Maria and Mirjam discuss these topics: Our favorite episodes of 2021 Thanking our guest and listeners for their support An overview of how the podcast started Our goals for the podcast in 2022For more information visit us on https://www.designerdiscussions.com/ If you would like to get the links and show notes for this episode, click on the link below...
2021-12-3017 min
Designer Discussions : Remodeling Business MarketingHow life experience and mindset impact your design businessIn this episode we are joined by award winning designer Keri Petersen of KP Spaces. Keri has been featured in HGTV’s House Hunters, Domino Magazine, House Beautiful, Apartment Therapy, Rue Magazine and Seattle Magazine. Keri talks about how every problem in your business that you are experiencing right now can always be traced back to your mindset and your thoughts about those things. Keri dives into these topics: •How you maybe manipulating your clients and you don’t even know it •How hearing the word no can actually help your business grow •How avoiding your feeli...
2021-12-2330 min
Designer Discussions : Remodeling Business MarketingDeveloping a Winning Marketing StrategyOur guest Troy Sandidge is an award-winning global marketing strategist known as the Strategy Hacker®, generating over $150 Million for Entrepreneurs, Startups, SMBs, and Fortune 100 & 1000 brands over 12 years in the B2B space. He is an international speaker, podcaster, and author who lives on Twitter.In this episode Troy shares the key considerations for any business owner/entrepreneur to develop a winning marketing strategy:You need to build story because authority leads to credibility and visibility.Everybody creates content, you have to differentiate yourself.If you want to make money, you’ll have to do things that fee...
2021-12-1648 min