Shows
Designer Discussions : Remodeling Business MarketingDesign Trends from KBIS 2025: Curves, Colors, and Freestanding VanitiesWhat happens when design trends come full circle? In this illuminating conversation with kitchen designer and educator Jan Rutgers, we explore the fascinating evolutions and throwbacks dominating KBIS 2025. Having toured the show for three consecutive years, Jan shares how today's cutting-edge designs are actually sophisticated reimaginings of elements from decades past.The reign of hard, angular kitchen elements is giving way to what Jan calls "soft geometry" – curved islands, arched cooking hearths, and rounded fixtures that not only look beautiful but solve practical problems like the dreaded "hip bangers" of rectangular corners. These softer forms create more co...2025-03-2735 min
Designer Discussions : Remodeling Business MarketingTransforming Design Business: Year-End Review and Key Insights from 2024Explore how to transform your design business for the better and unlock the secrets of successful collaboration in our special year-end review of Designer Discussions. Join Jason, Maria, and Mirjam as we highlight the most captivating moments of 2024, including Katie Decker's expert insights on optimizing design operations for profitability and her memorable tips from High Point. Relive the intriguing revelations on the evolution of digital PR with Mirjam, including the unique journey of Haro, and discover unexpected tech facets with Maria’s deep dive into AI and chat GPT-4.Celebrate the collaborative spirit that defines our industry wi...2025-01-0214 min
Designer Discussions : Remodeling Business MarketingStreamlining Business Operations with Katie Decker Erickson: Boosting Profitability and Building Strong Client RelationshipsWhat if you could streamline your business operations and boost your profitability with a few key strategies? Join us as Katie Decker Erickson, a multifamily and commercial designer turned business coach, unravels the secrets of implementing effective processes that keep your business running smoothly, even when team members are unavailable. Discover how establishing well-defined processes allows designers to focus on their creative strengths while bolstering the firm's capacity to handle more projects and attract high-value clients.Scaling your business is within reach when you master communication and pricing confidence. Learn from Katie's expertise on proactive client updates...2024-12-1924 min
Designer Discussions : Remodeling Business MarketingHow to develop a digital brand for your businessCan consistency in your brand's voice make or break your design business? Join us on Designer Discussions as Jason, Maria, and Mirjam unravel the secrets to building a digital brand that resonates with reliability and professionalism. Discover the art of crafting comprehensive brand guidelines, covering everything from logo variations and font styles to mission statements. By maintaining uniformity across all digital platforms, your brand becomes easily recognizable and trusted by clients. Whether you're a seasoned business owner or just starting, Jason's insights into creating consistent brand messaging are indispensable.We journey through the essentials of developing a...2024-11-2108 min