Shows
CustomerlandMastering Marketing Architecture for Strategic GainsEver wondered how to transform marketing technology into an effortless experience? Join us as Mishel Justesen, DCX Principal of Marketing Technology at Capgemini Americas, shares her groundbreaking journey from marketer to marketing technologist. Learn how her mission to create an "easy button" for marketers has revolutionized the way we think about unifying disparate marketing functions into a cohesive, data-driven system. Mishel breaks down her unique approach to experience architecture, revealing the essential steps and insights needed to build a supportable and functional marketing technology stack.Mishel dives into the intricacies of aligning technology solutions with marketing goals...2024-09-1133 min