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Mistie Crovo

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Web Presence RockstarsWeb Presence RockstarsGoogle Just Rolled Out the March 2024 Core Update - What You Need to KnowIs your website spammy? Are you using spammy tactics to increase your organic search traffic? Do you even know what spammy tactics are? Google's latest core update just rolled out and it's mission is to reduce spam in search results by 40%! You could inadvertanly get caught up in this if you are using spammy tactics - even if you don't realize it. Listen in as Mistie explains the purpose of this update and what to do if your website is affected. There's also some best practices advice included. Happy Website-ing! Thanks for listening! *The...2024-03-0827 minWeb Presence RockstarsWeb Presence RockstarsHow to Keep Your WordPress Website from Wonking OutIs your WordPress website wonked out? Do you even know? This episode is for you then! Mistie talks about how to prevent your WordPress website from getting wonky in the first place and what to do to fix it. Spoiler alert - if you're doing just one super easy thing daily, you're already on top of your website game. Have questions? Leave a voice message by clicking on the link below. Thanks for listening and happy website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2024-02-1922 minWeb Presence RockstarsWeb Presence RockstarsIf You're Not Tracking, You're LackingHappy New Year Y'all! If one of your goals this year is to get more traffic to your website then click now to listen. This episode is all about how to know if your website is performing and getting traffic, and if you're not using any type of tracking tools then you will never know if your website is getting traffic. With the use of free tracking tools like Google Analytics and Google Search Console, you are able to gather a baseline of valuable data that will allow you to make improvements to your website and ultimately get more...2024-01-0413 minWeb Presence RockstarsWeb Presence RockstarsHow to Get Unstuck in Your Business with Content CreationIt's the 50th Episode of the Web Presence Rockstars Podcast! Woohoo! Mistie talks about feeling stuck, pivoting, planning and sticking to a schedule when it comes to content creation. But most of all, this episode is a kick in the butt about why you're stuck, how to get out of your own way and how to grow your business into the way you imagined it to be. Life lessons and daily struggles have inspired this episode. Listen in and learn you're not alone with your struggles. --- Send in a voice message: https://podcasters.spotify.com/pod/show...2023-12-0438 minWeb Presence RockstarsWeb Presence RockstarsThe Most Important SEO Tools You Need (And No, It's Not The Search Console This Time)Ok so the Search Console may be part of this discussion but, there's some other super important tools you need in order to properly optimize your website. Mistie talks about the backend code and structure of your website and why learning the basics of HTML and CSS will help you a lot more than doing keyword research. Tips and tangents galore in this episode! Find out why forcing a content posting schedule may not work out the way you think, and why some websites get more traffic than others. This is everything you need to know about SEO that...2023-05-0339 minWeb Presence RockstarsWeb Presence RockstarsWhat Does Google Say About Using AI to Create Content? I'm So Glad You Asked. Have a Listen and Find Out!Have you been using AI to generate your content? How has it been working for you? Increased rankings, decreased rankings? Well...Google released their guidance regarding AI for content creation on February 9, 2023. In case y'all missed it, Mistie goes over it in this episode. And if you want to read it yourself, here's the link: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content?__s=mdtcd7yvg5hhdtri7moh Basically, Google rewards websites with useful, helpful, original, expert, experienced, authoritative, and trustworthy content. If AI plays a role in that then ok. If you're copying and pasting straight from AI then...2023-03-2829 minWeb Presence RockstarsWeb Presence RockstarsAre You Jumping on the AI Content Creation Trend? Listen To This First!Have you tried AI Content Creation? There's lots of options out there for sure.  In this episode, Mistie uses Canva Magic Write to create some content.  Listen in to see what she searched and the results that were given.  If you listened to Episode 46, the 2022 Recap, then you know that our opinion of AI content creation is that its good for writers block or a jumping off point to create your own content.  Using straight out AI created content without adding your own spin, ideas, edits, etc. is not recommended for website content.  Remember - Google wants fresh, unique and q...2023-01-3123 minWeb Presence RockstarsWeb Presence Rockstars2022 Recap of SEO, What's New with Google and Trends and What to Plan for 2023This episodes covers all the new tools, updates, options, etc. that happened in 2022 including Google Algorithm updates, Helpful Content, AI, Search Console updates, website platform updates, content creation and the GA4 just to name a few.  Mistie goes over this in depth and gives her opinions and what to do's for 2023.  It's loaded with tons of information you will find helpful whether you're just starting out with your business and website or if you've been established for years.  There's lots of trends that will make your business life easier and others you should steer clear from.  Have a listen and...2022-12-2934 minWeb Presence RockstarsWeb Presence RockstarsThe Best Way to Get Local Website TrafficThis Snippet Episode is about the Google Business Profile Manager aka Google My Business.  I go over how to claim and verify your Business Profile Manager account, how to set it up, how to reply to reviews and other best practices.  Google Business Profile Manager is the best way to get your business out there to your local community! Check it out now! Also - an announcement...starting next week, I'm scaling back to 2-3 episodes a week.  Click the link below to leave a voice message for me.  Or contact me through my Google Business Profile acco...2022-04-2915 minWeb Presence RockstarsWeb Presence RockstarsAre you Linked In?Today I wanted to talk a little about LinkedIn, like features, functionalities, post insights reporting...all the fun stuff! Are you on LinkedIn? Have your run ads there? Let me know by clicking the link below to leave a voice message.  Thanks for listening! Happy Website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2022-04-2809 minWeb Presence RockstarsWeb Presence RockstarsI Created a 10 Day Content Challenge This Morning!Yep.  All this morning.  The landing page, the workflow, the email, the worksheets and I recorded the podcast.  I know right? So it's a fun little experimental challenge designed to get you thinking and creating original content, incorporating it in different areas of your website and using the Search Console to see if you get ranked for it and if your website traffic increases.  One phrase a day...that's it.  And the worksheet has an area for brainstorming and tracking your results.  See? Fun right? Now I can't guarantee any results at all.  Again it's just an experiment so you can see...2022-04-2606 minWeb Presence RockstarsWeb Presence RockstarsMy Original Content About Original ContentA few days ago, Instagram updated its algorithm to give preference to original content.  Google has been doing this for years.  The tl;dr version of this is original content is good and you should create your own content.  Don't be a copycat for the purpose of getting more likes, views, comments, followers, what have you.  In today's marketing world, original content goes a lot farther in the long run and if you want to be in the long game you have to do long run things.  Be you - let yourself come through in everything you do.  Got questi...2022-04-2508 minWeb Presence RockstarsWeb Presence RockstarsWhat is CSS and Why You May Want to Change ItCSS stands for Cascading Style Sheet and every modern website has a CSS file.  I go over what it is and the how to's, do's and don'ts in this Snippet episode so tune in!  Click the link below to leave a voice message.  Thanks for listening! Happy Website-ing!! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2022-04-2209 minWeb Presence RockstarsWeb Presence RockstarsHow To Compress and Resize Images for Your Website Using CanvaIt's the 40th episode...wow! Thanks for following and listening! You all are amazing and I'm so grateful.   Today, I explain step by step how to compress and resize images using the paid version of Canva.  I am not an affiliate of Canva, I just use it a lot and I think it's a great tool to prepare images for websites - and you all know it drives me crazy when images aren't resized and compressed.  Also, large files slow down the load and performance of your website which in turn affects your core web vitals.  Follow alon...2022-04-2112 minWeb Presence RockstarsWeb Presence RockstarsWooCommerce Extension for Pinterest? Woohoo!If you have a WordPress website and use WooCommerce as your eCommerce platform, you're gonna want to hear this.  WooCommerce has partnered with Pinterest, making it so easy to turn your products into product pins and sell straight from Pinterest. Yay! This Snippet episode explains how to get it and set it up.  Hit me up with any questions or topics by clicking the link below to leave a voice message.  I love hearing from you all! Thanks for listening and Happy Website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2022-04-2008 minWeb Presence RockstarsWeb Presence RockstarsBacklink it on UpLet's talk backlinks for a minute...do you have backlinks to your website? How'd you get them? Are they quality? How can you even tell? I'm glad you asked! Press "Play" to get all the info.  For answers to more questions click the link below to send me a voice message.  Thanks for listening! Happy Website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2022-04-1912 minWeb Presence RockstarsWeb Presence RockstarsStep by Step Training on a Cool Data Reporting Tool in GA4The GA4 is still pretty new so I was playing around and found how to filter data through the comparison too.  Yay!  This tool allows you to see if you're getting traffic from your target audience, or maybe your target audience is different than you thought! Either way, you're getting access to valuable information that will help you grow your online presence.  I walk you through a quick step by step example to show you how it works.  From there, you can play around with it and find the filters and comparisons that work best for your website and busi...2022-04-1505 minWeb Presence RockstarsWeb Presence RockstarsWhat the Pop Up?Do you use pop ups on your website? Do you think pop ups are annoying? Did you know that a poorly planned and created pop up can potentially cause your ads to be rejected? It's true! Have a listen to find out what to do and what not to do to make the most of your pop ups.  Click the link below to leave a voice message to get all your questions answer.  Thanks so much for listening! Happy Website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2022-04-1408 minWeb Presence RockstarsWeb Presence RockstarsAnd Now a Little About Me...Y'all have been hearing from me almost every day for the last month or so and I've never really talked about myself so I thought this would be a great episode topic.  This is a little longer Snippet episode but it will give you more insight about me, my business, my knowledge, my vision and my purpose.  I hope you enjoy! If you have questions, click on the link below to leave a voice message.  Thanks so much for listening and Happy Website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2022-04-1319 minWeb Presence RockstarsWeb Presence RockstarsMore Search Console Goodness - All About Sitemap.xmlIf you haven't submitted a sitemap.xml, then you're literally missing out on one of the most basic yet effective SEO principles.  And guess what? You can not only submit your sitemap.xml via the Search Console but you can also check for any issues as to why a particular page or pages haven't been indexed.  The sitemap.xml is essential to the structure and organization of your website.  Listen to learn all about it! Have questions? Click the link below to leave a voice message.  Thanks so much for listening! Happy Website-ing! --- Send in a voice mess...2022-04-1208 minWeb Presence RockstarsWeb Presence RockstarsHow to Do a Quick and Easy Audit on Your WebsiteYay! That sounds fun right? I go step by step on how to use Developer Tools in Chrome to access Lighthouse so you can see how your website scores in performance, accessibility, best practices and SEO.  And...you can use this information to improve your website in the hopes to get more traffic and more sales.  Double yay!  Listen and follow along.  Send me your scores and I can help you decipher and improve your scores.  Click the link in the show notes to send a voice message.  I'm always happy to answer questions and help out!  Thanks for listeni...2022-04-1112 minWeb Presence RockstarsWeb Presence RockstarsWhat's the Most Important Step in Building a Website?It doesn't matter what platform you use or what your website is about...if you don't plan how your website is structured and organized then it won't get the results you're wanting.  In this Snippet episode, I explain why planning is important, how to plan, and what to do if your website is already live.  Click the link below to leave me a voice message or contact me if you have any questions, comments, or points to add.  Thanks so much for listening!  Happy Website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/mess2022-04-0805 minWeb Presence RockstarsWeb Presence RockstarsAI Generated Content is Considered Spam?Yes - according to Google Webmaster Guidelines.  So now what? Do you use and AI content generator? Do you roll the dice and hope your content isn't flagged as spam? The algorithms can't necessarily tell if content is AI generated however, if it gets flagged by a Web Spam team member, it is for sure marked as spam.  What are your thoughts on this? Click the link below to leave me a voice message or contact me on FB @poweredbyrio or IG @mistiesmithrio and let me know.  By the way, I got this information from an article on Search Eng...2022-04-0706 minWeb Presence RockstarsWeb Presence RockstarsWhat's the Deal with Duplicate Content?You may have heard that duplicate content hurts your SEO, and while that's not 100% true, there are aspects that do hurt how Google presents your website in a search query.  Listen to find out how to check for duplicate content and what to do to fix it.  Have more questions? Click on the link below to leave me a voice message or hit me up on FB - @poweredbyrio or IG @mistiesmithrio.  I'm happy to help! Thanks for listening! Happy Website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2022-04-0612 minWeb Presence RockstarsWeb Presence RockstarsreCaptcha This!This Snippet is all about reCaptcha...what it is, what it does, how to get it, and which version is best for you and your website.  Contact forms may come with reCaptcha capabilities; however, you need to set up an account in order to get all the pieces to make it work.  We walk you through all that good stuff in this episode.  Leave a voice message if you have any questions, comments, or if you just want to say hi! You can also contact me through FB - @poweredbyrio or IG - @mistiesmithrio.  We'd love to hear from you! Than...2022-04-0511 minWeb Presence RockstarsWeb Presence RockstarsHow to Structure the Content on Your WebsiteJust because the theme on your website platform has a super cool, arty and edgy font for the h1 tag doesn't mean you should use the h1 tag throughout the entire page! Take some time to structure your content into an outline-like format and then change the heading tags fonts to be similar to the super cool, arty and edgy h1 font.  Have a listen to find out why this practice is so important. Drop me a voice message by clicking on the link below or contact me on FB, IG or on the website.  Thanks for listening and happy we...2022-04-0405 minWeb Presence RockstarsWeb Presence RockstarsFacebook Has My Interests Listed as Whaaaaat???Want to know what Facebook has listed as your interests?  Find out by having a listen to this episode. Are you seeing a lot of ads in your news feed that doesn't necessarily apply to your actual interests?  Facebook determines your interests by analyzing how you interact on the app - things you post, pages you follow, groups you're in, posts you comment on, and on and on. Even if you opted out of third party tracking, your interests are still tracked and those interests are used to determine the ads shown in your feed. Let's talk more about this! Le...2022-04-0108 minWeb Presence RockstarsWeb Presence RockstarsAnother Reason to Love the Google Search ConsoleAs if you needed another reason, but here it is.  Set up an account, connect it to your website and let the magic begin! You can discover and fix Core Web Vitals issues through the Search Console...say what?!?! Who wouldn't want that! Make sure you're taking advantage of all the cool, free features that are available.  Leave a voice message with questions and comments!  Happy Website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2022-03-3106 minWeb Presence RockstarsWeb Presence RockstarsListen to This if You Have a WordPress Website!Calling all WordPress Users! Do this if your site seems slower and/or more sluggish than usual, but do this especially now and periodically for the health of your website and database.  Take care of your website!  Leave me a voice message or contact me on FP @poweredbyrio, IG @mistiesmithrio or on the website https://poweredbyrio.com.  Happy Website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2022-03-3007 minWeb Presence RockstarsWeb Presence RockstarsDoes SEO really matter?So...over the weekend I went snooping around on some websites - websites belonging to some very successful entrepreneurs - and what I found totally surprised me! And that made me start thinking more about what I've already said...If you already have a lot of traffic on your website, SEO probably doesn't matter that much.  But if you don't have a lot of traffic then what do you do?  Listen to find out!  Leave a voice message if you have any questions.  Happy Website-ing! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/mess2022-03-2908 minWeb Presence RockstarsWeb Presence RockstarsMore on the Core Web Vitals...Is Your Website Down With LCP?This snippet gives you more info on the three aspects of the user experience - LCP, FID and CLS.  Mistie explains what they are and what the ideal measurement for each should be.  She also goes over what you can and should do to fix any issues you may have.  If you want a free Core Web Vitals audit, send us a voice message by clicking the link below or contact up on FB @poweredbyrio or IG @mistiesmithrio or on the website https://poweredbyrio.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/mes...2022-03-2411 minWeb Presence RockstarsWeb Presence RockstarsWhen Your Daily Routine Gets Off KilterHey y'all! Yes, I missed yesterday, I'm sorry.  I'm sad that I couldn't record.  There's a lot going on and unfortunately, my plans didn't work out as I'd hoped. But I'm back today with an all new episode about how keeping a routine and a schedule is important for your mindset and all around well being.  I've been so off kilter for the past week and it finally caught up to me.  Some things were out of my control while others could have been controlled with better planning but we all live and learn.  Don't be so hard on yours...2022-03-2308 minWeb Presence RockstarsWeb Presence RockstarsSome Key Words About KeywordsThis is a very controversial topic.  The term "keywords" is very misleading when it comes to SEO.  What it means to you, Google and me are very different.  Make sure you're using the term properly and are applying the concept properly to your website.  Have questions? Want to discuss this topic more with me? Then leave a voice message by clicking the link below or contact me through FB - @poweredbyrio, IG - @mistiesmithrio or the website https://poweredbyrio.com.  I'd love to hear your thoughts and opinions!  --- Send in a voice message: https://podcasters.spotify.com/pod/sh...2022-03-2112 minWeb Presence RockstarsWeb Presence RockstarsMobile Responsive Website Build Pro Tip!Don't assume that your website will look good on a mobile platform.  Always test it out on actual tablets and phones during the build and before the launch! And if you've hired a designer, still test it out.  It could look really wonky and awful on a tablet and phone view and that's no bueno. Having a wonky website can cause high bounce rates and affect SEO.  Make sure your website is clean, structured, and easy to navigate on desktops, tablets and phones. Click the link below to leave a voice message or contact me on social - FB @poweredbyrio IG...2022-03-1808 minWeb Presence RockstarsWeb Presence RockstarsProof that Content is Super Important to SEODid you know that Google can rewrite your Title Tags and Meta Descriptions to better suit your website content? It's true! They did it on my website - they used a paragraph tag about halfway down the page as the description - and it's actually much better than what I wrote as the meta description.  I read somewhere that Google rewrites about 60% of all websites' title and descriptions for search engine results which is why the content on your website is super important!  Listen to get more info.  And of course if you have any questions or need help, click the...2022-03-1706 minWeb Presence RockstarsWeb Presence RockstarsAre All Email List Platforms Created Equal?Today we are discussing email list platforms - specifically Mail Chimp, Mailer Lite, ConvertKit and Flodesk.  Which one do you use? Do you like it? Do you find it easy to use and cost effective?  Let me know! If you're in the market for an email list platform, you'll learn some of the pros and cons of the platforms I discuss. Click on the voice message link below or contact me on FB @poweredbyrio IG @mistiesmithrio or the website https://poweredbyrio.com.  I'm looking forward to hearing what you think! Talk to you soon, and thanks for listening!  Y'all are...2022-03-1610 minWeb Presence RockstarsWeb Presence RockstarsWay Cool Kartra Trick!This Snippet is for the Kartra peeps who want to change the color scheme on their templates.  This still blows my mind! There's some serious sorcery happening with this! All you need is a Kartra account, a template and Google Chrome.  It's super easy and way cool.  Once you learn it, you will use it all the time.  Let me know if this is helpful.  Leave a voice message or contact me FB @poweredbyrio IG @mistiesmithrio or visit the website https://poweredbyrio.com.  Thanks for listening! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie...2022-03-1504 minWeb Presence RockstarsWeb Presence RockstarsA Little Bit of Self CareSelf care - I hear about it and read about almost daily, but who actually does it?  Who has the time? Who has a plan? What's your go to for some good head clearing and r and r?  As entrepreneurs, we are super passionate about what we do and I think sometimes that passion gets in the way of recharging, which by the way, doesn't do us any favors.  We can end up tired, grumpy, irritated and no fun to be around, and no one wants that!  Leave a voice message or hit me up on FB @poweredbyrio, IG @mist...2022-03-1409 minWeb Presence RockstarsWeb Presence RockstarsYou Can't Be the OG If You Don't Use the OGOG = Open Graph Meta Tags on your website.  What are they? What do they do? How do you know if your website has them? How do you set them up on your website? Listen to find out! Spoiler alert - here's the basic Open Graph Meta Tags you can copy and paste and put in the head tag area of your website: Here's the link to the FB Debugger to test your OG: https://developers.facebook.com/tools/debug/ Have questions?  Click the link below to send a...2022-03-1107 minWeb Presence RockstarsWeb Presence RockstarsFacebook Ads...Do They Still Work?Soooooo many changes to Facebook over the past year or so! Who's still running ads? And are they working? I was a huge FB ad advocate but honestly, I've not run a lot ads for my business or my clients' businesses since the iOS Privacy Updates.  Are there better ways to advertise and reach all your fans and followers? We discuss that in this Snippet episode.  Y'all contact me if FB ads are still working for you because I really want to know.  And I really want to know what else is working.  Who's focusing on building an email list...2022-03-1008 minWeb Presence RockstarsWeb Presence RockstarsA Little Patience....YeeeaaaahIf I had patients I'd be a doctor...I don't have any patience either in a lot of situations.  But I do have patience when it comes to data collection and testing out new products and platforms.  And you should too!  It may be tempting to ditch something because you aren't getting the result you expected but how much time did you give it?  And is it set up properly?  Do you get FOMO when you hear of others' successes with products and platforms you don't have?  Well, this episode tells you why to have patience and what to do and...2022-03-0909 minWeb Presence RockstarsWeb Presence RockstarsAnalyzin' Like a GA4Who's confused by the Google Analytics GA4? Yeah, we were at first but we soon discovered there's no need.  Mistie goes over the difference between the UA and the GA4, what they both do, why you need both now and how to install and connect them to your website.  Tune in to this Snippet episode and get your analytics on.   Have more questions? We have more answers! Leave a voice message or contact us through Facebook (@poweredbyrio), Instagram (mistiesmithrio) or the website (https://poweredbyrio.com) and we will get your questions answered. Thanks for listening!  ...2022-03-0806 minWeb Presence RockstarsWeb Presence RockstarsThe Google Page Experience and Core Web Vitals - Snippet StyleIn this Snippet episode, Mistie explains the Core Web Vitals, how it affects your website SEO and how to check your website load speed.  The Google Page Experience has been applied to mobile platforms and is now being rolled out to desktop through March, 2022 so it's super important you know what this is and what your website load time means to your SEO.  You can check your website load time here though PageSpeed Insights - https://pagespeed.web.dev/ If you have questions or want more information, hit us up! We love to help! Thanks for listening...2022-03-0808 minWeb Presence RockstarsWeb Presence RockstarsYour WordPress Website Was Compromised in a Breach...Now What?In this episode, we discuss the Managed WordPress hosting account breach, what steps you should take if your account was part of this breach and how to protect your website and your personal information moving forward. Suggested tools you should use include: Wordfence Security Plugin Last Pass Authy *Please note that I am not a paid endorser or affiliate of these products.  They are products that I use and recommend.  There are similar products that you can use that do the same thing. To see if your em...2021-11-3024 minWeb Presence RockstarsWeb Presence RockstarsPrepare Yourself and Your Facebook Business Manager for the Apple iOS Update!In this BONUS episode, Mistie explains how to prepare your Facebook Business Manager for the Apple iOS update coming early Spring 2021.  Download the FREE Checklist and follow along. In case you haven't heard, Apple has announced the release of iOS 14 .5 coming early Spring. That update will generate an opt in screen , the App Tracking Transparency (ATT) prompt, when you open apps that use 3rd party website tracking (not just Facebook). It will allow app users to opt out of third party tracking. That means that your Facebook Pixel will not be able to track anyone who opts o...2021-03-1648 minWeb Presence RockstarsWeb Presence RockstarsThe Skinny on WordPressDo you want to learn more about WordPress? Do you currently have a WordPress website that isn't performing and converting sales the way you were envisioning? Do you pretty much think WordPress is the devil?!?! Listen now to get the skinny on the inner workings of WordPress and what you could be doing better. Some topics covered are: How WordPress is structured What to look for in a theme and theme builders Difference between a designer and a developer (spoiler alert: a designer is how it looks and a developer is works) 2020-10-0850 minWeb Presence RockstarsWeb Presence RockstarsHow to Decipher Google Analytics to Help You Increase Website TrafficGoogle Analytics...It's a super important (and totally free) tool to have for your website, but do you know how to read it, use it and implement strategies in order to increase website traffic?  On this episode, Mistie takes you through the basics of Google Analytics and explains how you can use the data to create and implement strategies that can help you to gain more traffic to your website.  She will cover (just to name a few): The definitions of the main components tracked in Google Analytics Examples of each component and how to interpret the data Th...2020-07-1759 minWeb Presence RockstarsWeb Presence RockstarsThe Sales Funnel for Social Media Marketing Explained!In this episode, Mistie explains a sales funnel for social media marketing that she created.  Spoiler alert - it involves email lists.  There's a graphic and a blog post that goes along with this episode. Go to the RIO LLC website at https://rio-llc.com/sales-funnel to follow along! And as always, any questions you have, please email social@RIO-llc.com, or go to our Facebook page @riollc or contact us from the Messenger chat bot on the website. You can also send a voice message through the Anchor app by clicking on the link below.  Please do that! We...2020-07-0343 minWeb Presence RockstarsWeb Presence RockstarsLet's Talk About SEO Baby!Google did a core algorithm update on May 4, 2020.  What does that mean for your and your website?  This podcast covers some basic SEO best practices that you should be doing on your website.  Mistie explains what these are, how they work and why they are important.  The biggest takeaway of this episode is content!!! You'll hear straight from the Google's mouth about their core updates and what they deem important about your content.  This information is important for webmasters as well as small businesses that build and maintain their own websites.  If your website traffic has been affected by the co...2020-05-1144 minWeb Presence RockstarsWeb Presence RockstarsThe Four Components of Web Presence Revealed and Explained!Mistie discusses the four components of web presence in pretty specific detail.  If you are looking to grow your business and sell your products, services, etc., then click to listen.  Be prepared to take notes because not only will you learn a lot but the first person to send Mistie a voice message through the anchor.fm link with the amount of times she says "so" in this episode will win a one page custom website for their business (a $500 value)!!!! Learn how websites, email marketing and social media work together to drive traffic and increase sales and learn th...2020-04-2735 minWeb Presence RockstarsWeb Presence RockstarsSetting Up an Online Store for your Brick and Mortar Stores, Salons, Restaurants, etc. During COVID-19If your business has been deemed "non essential" and closed, there is still possibly a way for you to sell your products online.  In this episode Mistie walks you through setting up an online store through Square.  If you are already using Square for payments and appointments, you're more than halfway there to selling products and gift cards online for pickup and delivery!  Salons can sell hair products, skincare products, and makeup.  Boutiques can sell their clothing, accessories, and jewelry.  Restaurants can sell food and beverages.  And everyone can sell gift cards that can be used online now or when y...2020-04-1632 minWeb Presence RockstarsWeb Presence RockstarsUnderstanding Facebook and Instagram - updates, algorithms, boosts, ads and strategy.I talk about how to best use Facebook and Instagram. It’s all about understanding the type of posts, how to post, what to post and how to test and how to get the results you want. I talk about strategy too...who are you targeting, how to plan, how to research hashtags and why. Find out how to find out what works best for you! Be safe, be healthy, be kind. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2020-04-1038 minWeb Presence RockstarsWeb Presence RockstarsStay healthy, be helpful and a few website tips.My first podcast y’all!! I hope you find some value in it. I discuss compressing images for websites, popular website builders and open graph tags. Email me with any questions social@rio-llc.com or visit my website rio-llc.com and contact me through the messenger chat bot. Stay healthy and be helpful! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2020-04-0410 minWeb Presence RockstarsWeb Presence RockstarsWeb Presence Rockstars (Trailer)--- Send in a voice message: https://podcasters.spotify.com/pod/show/mistie-smith/message2020-04-0300 min