Shows
Building With Buyers: Startup Marketing and Growth Fueled By Customers263 - The Customer Hero Mindset Shift (Aditya Vempaty, MoEngage)Aditya Vempaty is VP of Marketing at MoEngage. MoEngage is a consumer engagement platform used by 1350+ consumer brands globally. $180M funding, 869 ppl.Here’s what we cover:02:46 Team Structure and Regional Dynamics - including why one PMM reports under the CEO05:33 Steering the Ship & Gaining Buy-In for Strategic Initiatives11:10 The Role of Customer Feedback in Marketing13:48 Repositioning MoEngage in a Changing Market16:32 Navigating AI in Customer Engagement19:33 Positioning and Storytelling Across Regions26:52 Cultural Nuances in Storytelling e.g. India versus US...
2025-11-1947 min
Zero to InfinityHow MoEngage Is Powering Global Customer Engagement | Zero to InfinityFrom a small apartment in Bengaluru to powering over 2 billion users across 60+ countries, MoEngage is one of India’s most quietly global success stories. This is more than a startup story — it’s a story about India’s rise as a product nation, and the founders who are reimagining how the world engages with technology.
Raviteja Dodda, Narasimha Reddy and Yashwanth Kumar built a world-class customer engagement platform out of India — long before “SaaS for the world” became a buzzword.
We trace MoEngage’s journey through its toughest pivots, its cultural DNA, and the product decisions that made it ind...
2025-11-051h 17
The Neon ShowOla, Flipkart & Swiggy use This $800 Million Software to Send Notifications | Raviteja, MoEngageEver received a push notification on your phone? There’s a good chance it came through MoEngage.Raviteja Dodda, founder of MoEngage, shares the story of building a SaaS company from India that now sends 80 billion messages to 2 billion users across 1,200 brands. A decade-long journey of MoEngage from its early years to becoming a category leader in customer engagement. He shares how the company grew by focusing on Indian customers as the strongest validation of product-market fit, before expanding globally by building regional teams with autonomy and hiring people with a founder’s mindset to naviga...
2025-10-101h 20
BrandformanceWhat MoEngage Learned From Apple, Amazon — and the DTC PlaybookIn this episode of the Marketing Scientists Podcast, Aditya Vempaty, VP of Marketing at MoEngage, reveals why the future of B2B growth looks a lot like DTC. Drawing inspiration from Apple’s emotional storytelling and Amazon’s experience-driven branding, Aditya explains how the best B2B marketers are ditching playbooks built on CAC and spreadsheets and replacing them with narrative, positioning, and trust.He also dives into why most companies fail at category creation, how to win mindshare with brand-first messaging, and why emotional resonance is the real growth unlock in crowded markets.
2025-07-2846 min
The Animalz Content Marketing PodcastAditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply ReachEnterprise content only works when people see it. In this episode, Aditya Vempaty, VP of Marketing at MoEngage, shows you how to build content that spreads and brings in revenue.He starts every project with customer calls. Their words turn into clear messages and sharp ideas. His team builds content “with distribution in mind,” leverages customer research as a non-negotiable input, and uses “borrowed authority” from partners and customers to widen reach. They delete dead posts, keep the few that pull traffic, and rebuild tight topic clusters that tie straight to revenue.
2025-06-2449 min
AWS for Software Companies PodcastEp031: How SaaS Shapes Customer Engagement with Raviteja Dodda of MoEngageToday, in collaboration with Business Insider India, Raviteja Dodda, Founder and CEO of MoEngage shares the story of how MoEngage is shaping customer engagement and provides guidance for other software leaders wishing to make the same journey. Topics Include:Jeff Klaus and Raviteja Dotta IntroductionsHow has the Customer Engagement Space evolved in recent years?How has SaaS help automate AI-driven personalization?Maximizing existing customersSteps and best practices for growing to multiple marketsDeveloping GTM approach for Asia, Europe and North American marketsCreating a “flywheel effect” by leveraging customer communitiesInnovating to stay ahead of the curve in the soft...
2024-03-0532 min
Remarkable Content with Ian FaisonMatomo: B2B Marketing Lessons from the Googleheimer Countdown Ad with Head of Content & Organic Growth at MoEngage, Shana HaynieSuffering from marketer’s block? Try making a parody.Take what’s trending, spin it to reflect your brand, and your next campaign will get people sharing. That’s one of the things we’re talking about with MoEngage’s Head of Content & Organic Growth, Shana Haynie. Together, we chat about making a parody, capitalizing on industry trends, and following up with your audience after launching a new campaign.About our guest, Shana HaynieShana Haynie is Head of Content and Organic Growth at customer engagement platform MoEngage. She has over 11 years of ma...
2024-02-2943 min
Growth MaestrosHow Personalization Helped Pharmalife Increase Conversions from 1% to 7%In this episode, Fakhruddin Bagidorawala, Retention Marketing Specialist, Aldawaeya (Pharmalife-Dawaeyah Union) discusses how MoEngage helped the professional medical and pharmaceutical services provider, boost conversions from 1% to 7%.
2024-01-1627 min
Growth MaestrosHow to Leverage Existing Data and Personalize Experiences Without Spending a Million DollarsWhile there’s little doubt about the critical role of customer data and actionable insights, but only 30% of brands use deeper insights to personalize experience.
There still seems to be a gap in leveraging existing data to drive hyper-personalized customer experiences.
How can brands bridge this gap? To discuss this and more on the role of zero/first-party data and how brands can leverage it to drive the most impact, your host Rajarshi is joined by Tejas Manohar, Co-founder and Co-CEO of Hightouch, the leading Reverse ETL platform that syncs customer data from warehouse into to...
2023-10-0536 min
Growth MaestrosTurning Strangers into Fans Using Personalized EngagementListen to Ahmed Assem Mostafa, Head of Performance Marketing & Growth at Money Fellows, as he discusses with Shitij, on how to use the power of personalized customer engagement to turn strangers into fans and drive improved marketing results.
2023-07-2536 min
Growth MaestrosTalking Customer Success: 4 Lessons From a Decade of ExperienceCustomer adoption, growth, and maturity are customer success.
This function is a leading indicator of what a company can expect to face in the market - among its competitors, prospective customers and partners.
Customer success as a role could and should become a company’s heartbeat.
To find out why, join your host Shitij as he talks to Sweta Duseja, Director of Customer Success, META, MoEngage.
2023-06-1230 min
Growth MaestrosHow to Create a Loyalty Program in 20 Minutes: Actionable Insights from Talon.OneOver 55% of retail shoppers think loyalty rewards are the most valuable aspect of their retail shopping experience, with 63% willing to change spending habits to get the most out of a loyalty program.
It should therefore come as no surprise that in 2021 alone, 90% of businesses said expanding their loyalty program was a priority.
Join your host Rajarshi and Corey Krafte, Global Technology Partnerships, Talon.One in this episode, as they provide insights into omnichannel loyalty programs, how to create one from scratch, along with use cases and real-world examples.
2023-05-1130 min
Quarto AtoGameficação da Empiricus [MoEngage] #112Quem conta a história deste episódio é o Daniel Simões, gerente geral para América Latina da MoEngage. Uma das maiores empresas de educação e produtos financeiros do Brasil, a Empiricus precisava aumentar sua taxa de conversão de usuários gratuitos em clientes pagantes. Conseguiu fazer isso apostando no engajamento de clientes. Acabou virando case da MoEngage, contato pelo Daniel Simões. Apresentação: Cassio Politi https://www.linkedin.com/in/cassiopoliti/. Perfil do convidado no LinkedIn: https://www.linkedin.com/in/danielsimoes/. Site da empresa: https://www.moengage.com/.
2023-05-0315 min
Growth MaestrosBuilding a Robust Retention Strategy Using Marketing Automation: Insights from Alamar FoodsThe debate around retention vs. acquisition is well settled.
Stats like potential cost savings being 5-25X, ~75% increase in profitability, and many more have pipped retention as a must-have strategy, more so in today’s environment.
To thrive in today’s world, brands need to evaluate their retention strategy and the tools they use for it.
Join your host Shitij as he talks to Aditya Mujumdar, Senior Manager, Digital Marketing, Alamar Foods, about building a robust retention strategy with the help of marketing automation.
2023-04-0543 min
Growth MaestrosMarketing Ideas to Connect With Your Audience During RamadanJoin your host Shitij in the latest episode of Ramadan Bytes, where we have with us Paras Rishi, Senior Manager, Marketing, GMG.
Listen along as Paras sheds light upon different marketing ideas brands can adopt during a Ramadan period to connect better with customers and thus grow their business.
2023-03-2718 min
Growth MaestrosHow Travel Brands Drive Engagement During RamadanThere is no debate around the fact that consumers are more than willing to spend during a festive season.
While it is straightforward for a retail or E-commerce vertical, it is interesting to note the impact on brands in the travel industry!
To uncover the impact of the Ramadan season on travel brands and how they can drive engagement, join your host Shitij as he discusses with Mohit Depala, Head of Strategic Partnerships, Holiday Factory.
2023-03-2016 min
Growth MaestrosHow Retail and E-commerce Brands Can Build Insightful Ramadan CampaignsThe holy period of Ramadan is around the corner. A time of reflection, prayer, and community for those who observe the festival.
As with such a period, we expect a massive spike in marketing activities as consumers indulge in going online or visiting a store to purchase their favorite items.
At the same time, marketers pivot their engagement strategies as this period is more than just offering discounts and promotions.
Join your host Shitij, as he discusses with Madhlina Thomas, Senior Executive CRM, Brands For Less, on building insightful campaigns during Ramadan!
2023-03-1717 min
Growth MaestrosHow to Tie Analytics to Loyalty: Lessons from a Loyalty ExpertVinay Poddar, Senior Manager of Customer Loyalty at Flipkart takes us through the psychology behind loyalty, some analytical models to understand and drive loyalty, an expert take on winning back lapsed customers, and more.
2023-02-0232 min
Growth MaestrosWomen In Workforce 2023: Anecdotes from a Female LeaderHaving female leaders in positions of influence is not only critical to women's career advancement but also stands to generate broader societal impacts on changing workplace policies.
In this episode, your host Shipra is joined by Sana Afreen, CCO, and Assistant Director, Rizzle. Sana shares her experiences scaling her career to a leadership position while diving into the nuances of being a female leader in today’s world.
2023-01-1929 min
Growth MaestrosEngaging Customers During and Post Holiday SeasonThe holiday season is around the corner, and brands across the globe will devise various engagement strategies to engage, re-engage and retain customers.
Join your host Shitij as he discusses with Prateek Agrawal, Head of Retention Marketing (CRM), 6thStreet.com about this trending topic and what brands generally do in terms of campaigns and communication.
2022-11-2913 min
Growth MaestrosMéditation guidée pour s'endormir: balade hivernale à chevalDans ce nouvel épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil. Aujourd'hui je vous propose une balade à cheval dans un paysage hivernale. Calèche, bruit de sabot et arbres enneigés constituent l'ambiance de cet épisode !
J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.
Pour soutenir le podcast n'hésitez pas à laisser un commentaire et à me suivre sur la page instagram ! https://www.instagram.com/hypnoetmorphee/
2022-11-2720 min
Growth MaestrosApp Growth Sessions with AppTweak: How Games2Win Monetizes & Optimizes its Gaming Titles for Maximum ROIGrowing at a compound annual rate of 40% to $2.8 billion by the end of 2022, it is safe to say the online gaming industry in India is growing rapidly.
Join Shipra and Tejas as they discuss the role that segmentation, localization, and ASO play in helping homegrown game developers cater to this highly responsive market.
2022-11-2136 min
Growth MaestrosMéditation guidée pour s'endormir: Harry PotterDans ce nouvel épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil.
Aujourd'hui je vous propose de parcourir le chateau de Poudlard et d'admirer la Grande Salle.
J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur. Pour soutenir le podcast n'hésitez pas à laisser un commentaire et à me suivre sur la page instagram ! https://www.instagram.com/hypnoetmorphee/
2022-10-3020 min
Growth MaestrosMéditation guidée pour s'endormir: feuilles d'automneDans ce nouvel épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil. Aujourd'hui je vous propose d'admirer le changement de saison et de profiter des couleurs flamboyantes de l'automne. J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur. Pour soutenir le podcast n'hésitez pas à laisser un commentaire et à me suivre sur la page instagram ! https://www.instagram.com/hypnoetmorphee/
2022-10-0920 min
Business of Apps Podcast#122: App Marketing for Black Friday & Cyber Monday with Jason Smith, VP of Sales (UK & Europe) at MoEngageWhen you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work.
In fact, I’m sorry to say, but for the thoughts, it’s the opposite - every app marketer, and marketer in general for that matter, knows that the holidays are the time when you can get more traction for your app, more traffic, and more sales.
In this episode, we have Jason give us hints and tricks for Black Friday and Cybe...
2022-09-2623 min
Growth MaestrosLessons from Etisalat: Driving Superior CX by Leveraging a Customer Engagement PlatformAccording to Forbes, companies that earn $1 billion a year can get an additional $700 million over three years by investing in customer experience.
Therefore, to optimize the customer journey from beginning to the end, brands are enhancing their Martech stack with Customer Engagement Platforms or CEP.
Join your host Shitij, as he talks to Ramy Radwan, MarTech and Growth Senior Lead at Etisalat (the digital telco of the future, serving 99% of the inhabited areas in Egypt), about driving superior CX through an insights-led customer engagement platform. Get actionable insights and real-world use cases from an expert i...
2022-09-1429 min
Growth MaestrosHow PassTo Drives 22% of Transactions Using an Insights-led Engagement PlatformRemittances in the recent past have witnessed robust growth. Recently, the world bank stated that “Officially recorded remittance flows to low- and middle-income countries (LMICs) are expected to increase by 4.2 percent this year to reach $630 billion.
To enable all this, brands need to find a unified solution. Enter insights-led customer engagement platform. Join your host Shitij, as he discusses one such success story with Mr. Hani Azzazi, Marketing Manager, PassTo. PassTo is a leading money transfer brand in driving retention and registering higher transfers.
2022-07-2116 min
Growth Maestros7 Tips to Choose the Right Engagement Platform and Build an Effective Martech StackConsumer brands across verticals and geographies are now leading with an insights-led approach, becoming more customer-centric and analyzing behavioral attributes and customer action (within the app or website). This is where the modern-day, end-to-end martech stack comes into the picture. In today’s episode, we discuss how to choose the right engagement platform and create an effective martech stack.
Join Uzair Hamid, Head of CRM at Rain, a licensed cryptocurrency brokerage and custodian servicing the GCC & Turkey, and your host Rajarshi as they discuss the tips to choosing the right engagement platform and building a modern-day martech st...
2022-07-0536 min
One Thing Today in TechSheryl Sandberg to leave Facebook parent Meta; Coralogix, MoEngage, Slice raise fundingSheryl Sandberg said in a post yesterday that she is stepping down from her role as Chief Operating Officer at Meta, formerly known as Facebook, after 14 years at the company. Javier Olivan, the company’s chief growth officer, will take over as COO. Sandberg will remain on Meta’s board of directors. And some startups continue to find funding amid the current slowdown.
Notes:
Sheryl Sandberg said in a post yesterday that she is stepping down from her role as Chief Operating Officer at Meta, formerly known as Facebook, 14 years after she joined the company as a...
2022-06-0204 min
SaaSBoomiUp Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing.
Tune in our latest #BTSpodcast episode 👇
⭕ Episode 6: The Ins and Outs of Content Marketing
⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage)
⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako)
Also available to be streamed on:
https://spoti.fi/3LLJAaC
https://apple.co/36uzNWl
https://bit.ly/sbpodgoogle
🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe
#contentmarketing #media #marketing #SaaS
Key take aways:
4:04 The Evolution of the Org Chart
6:32 Cont...
2022-05-261h 02
Growth MaestrosMéditation guidée pour s'endormir: lac étoiléDans ce dix-huitème épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil. Aujourd'hui je vous propose de naviguer un moment sur un lac à la lueur des étoiles.
J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.
Pour soutenir le podcast n'hésitez pas à laisser un commentaire et à me suivre sur la page instagram !https://www.instagram.com/hypnoetmorphee/
2022-05-1520 min
Growth MaestrosMéditation guidée pour s'endormir: ronronthérapieDans ce dix-septième épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil. Aujourd'hui je vous propose une seance de ronronthérapie grâce aux ronronemments de notre ami le chat.
J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.
Pour soutenir le podcast n'hésitez pas à laisser un commentaire et à me suivre sur la page instagram !https://www.instagram.com/hypnoetmorphee/
2022-05-0120 min
Growth MaestrosCustomer Data Platform and Engagement Platform: Winning Combination to Unlock GrowthA modern marketing tech stack operates with many different platforms from CDPs to Engagement Platforms and more.
Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs) are often confused with each other. Some think it is a versus debate, an either-or situation, but that couldn’t be further from the truth.
To shed more light on this topic, your host Rajarshi is joined by expert guest, Naim Younis, Head of Digital Marketing and Acquisition at Commercial Bank of Dubai.
Listen to the full episode, as the experts discuss the differences and similarities in fu...
2022-04-1829 min
Growth MaestrosMéditation guidée pour s'endormir: pluie et orageDans ce seizième épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil. Aujourd'hui je vous propose une ambiance pluvieuse et orageuse .
J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.
Pour soutenir le podcast n'hésitez pas à laisser un commentaire et à me suivre sur la page instagram !https://www.instagram.com/hypnoetmorphee/
2022-04-1719 min
Growth MaestrosMéditation guidée pour s'endormir: forêt tropicaleDans ce quinzième épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil. Aujourd'hui je vous propose un moment suspendu dans le temps à travers une forêt tropicale.
J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.
Pour soutenir le podcast n'hésitez pas à laisser un commentaire et à me suivre sur la page instagram !https://www.instagram.com/hypnoetmorphee/
2022-04-0220 min
Growth MaestrosMéditation guidée pour s'endormir: plage et bois bruléDans ce quatorzième épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil. Aujourd'hui je vous propose un moment de détente sur la plage et au coin du feu.
J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.
Pour soutenir le podcast n'hésitez pas à laisser un commentaire et à me suivre sur la page instagram !https://www.instagram.com/hypnoetmorphee/
2022-03-2020 min
Growth MaestrosLessons From Neobael: Building Ed-tech for the Modern WorldHow do you build a modern-day ed-tech platform that encourages and equips learners to solve real-world problems?
Find the answers as your host Shalini Devji-Jethwa, Director of Marketing, Europe, MoEngage, is joined by Aradhana Iyer Vohra, CEO, Neobael, and Elaine Chew, COO, Neobael.
Discover how Neobael inculcates 21st-century skills in their learning modules designed for primary-aged learners, core values that define (Create. Present. Lead.) Neobael and how it translates into customer engagement and business strategies, along with the approach to interdisciplinary learning that can be applied to real-world scenarios.
Learn what it takes...
2022-03-1028 min
Growth MaestrosMéditation guidée pour s'endormir: bienveillance et affirmations positivesDans ce treizième épisode de Hypno&Morphée, je vous propose un moment de détente en vous entourant de bienveillance et d'affirmations positives.
J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.
Vous l'aurez peut être remarqué le générique du podcast a changé. N'hésitez pas à laissez un commentaire afin de me donner votre avis et aussi afin de soutenir le podcast !https://www.instagram.com/hypnoetmorphee/
2022-03-0620 min
Growth MaestrosFuture of D2C Beyond Performance Marketing: Actionable Strategies to Engage and Delight CustomersDays of growing a business only on performance marketing are over. Organically reimagining commerce is the only way for digitally native brands to win by decreasing acquisition costs and delighting customers.
The focus needs to shift from only customer acquisition to customer education and engagement, which in turn will reduce the acquisition costs drastically and brands like Good Glamm or Mamaearth are great examples of brands doing that right!
To shed light on this topic, your host Rajarshi speaks to Dhiraj Jain, CEO and Co-founder of dotkonnekt, an experiential commerce platform, purpose-built for brands to p...
2022-02-2333 min
Growth MaestrosHigh Ratings Yet Higher Churn: How Mobile Gaming Industry Can Boost Retention!According to App Annie’s reports, mobile games are on track to surpass $120 billion in spending in 2021, growing 20% over $100 billion in 2020!
But with high adoption, there seems to be a problem of even higher churn in the gaming industry. In this episode, we look at the high churn phenomenon in gaming, discuss the factors involved, and provide actionable tactics that can arrest this high churn.
Join your host Rajarshi as he engages with Sasha Hodes and Dana Pavel from AppFollow, in this insights-packed episode!
You can check out AppFollow's Mobile App Reputation Management Re...
2022-02-1639 minBusiness of Apps Podcast#96: What your consumers want: their expectations and preferences with Jason Smith, VP of Sales (UK & Europe) at MoEngageThere is a good, very well-established principle in marketing - know your customers. Whatever app you need to market, your first priority needs to be to get to know people you’ll be marketing your app to. It is how you will be able to find places online where to approach them, what ad creatives to use, and what tone of your ad should be to speak their language.
You need to answer the following question for yourself - what do your customers want?
Well, this is the question that is at the basis of th...
2022-02-1432 min
Growth MaestrosMéditation guidée pour s'endormir: pluie sous la tenteDans ce douzième épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil. Aujourd'hui je vous propose une ambiance douce et pluvieuse sous une toile de tente. J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.Vous l'aurez peut être remarqué le générique du podcast a changé. N'hésitez pas à laissez un commentaire afin de me donner votre avis et aussi afin de soutenir le podcast ! https://www.instagram.com/hypnoetmorphee/
2022-02-1020 min
Growth MaestrosGrowing a Digitally Native Consumer Brand From $1 Million to $10 MillionAccording to the Global Brand Shopper Survey, 55% of shoppers said they would directly shop with the manufacturer rather than a retailer. And as much as 81% of consumers say that they would buy from a brand directly in the next five years. The major advantage of the D2C model is that you develop a deeper connection with your customers, build loyalty, and provide a superior brand experience and personalized offers.
In this episode, we connect with Mr. Arindam Paul, Founding Member and Head of Marketing & Strategy at Atomberg Technologies, and discuss how to make a successful digitally...
2021-12-291h 10
Growth MaestrosMéditation guidée pour s'endormir: réveillon de NoëlDans ce onzième épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil. Aujourd'hui je vous propose une ambiance festive et chaleureuse sur le thème de Noël. J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.Pour me soutenir n'hésitez pas à laissez un commentaire ou me suivre sur ma page instagram.https://www.instagram.com/hypnoetmorphee/
2021-12-1920 min
Growth MaestrosSubscription Models to Choose for your App and Strategies to Drive GrowthIn 2020, global subscription revenue from the top 100 subscription apps excluding games, climbed by 34% year-over-year to $13 billion up from $9.7 billion in 2019!
Apps are increasingly turning to subscription models as a means of monetization. But to develop into a successful business model, subscriptions must be supported by a clearly defined mobile growth strategy.
In this session, your host Kshitij Hastu (Senior Director of Growth - North America, SMB Sales - EU, MoEngage) joins David Barnard (Developer Advocate, RevenueCat) and peels back the layers on app growth and the role played by freemium strategies.
2021-12-151h 08
Growth MaestrosMéditation guidée pour s'endormir: voyage à bord de l'orient expressDans ce dixième épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleure sommeil. Aujourd'hui je vous propose un voyage extraordinaire dans un train d'époque au style luxueux et chaleureux. J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.Pour me soutenir n'hésitez pas à laissez un commentaire ou me suivre sur ma page instagram.https://www.instagram.com/hypnoetmorphee/
2021-12-0920 min
Growth MaestrosBuilding a Self-sustainable Growth Engine That Drives BusinessBrands like Airbnb and Dropbox have made a fortune with effective growth marketing. While Airbnb reverse-engineered Craigslist forms and cross-posted listings, Dropbox offered extra drive space in exchange for referrals.
Despite different approaches, what unites top brands like Airbnb and Dropbox is having an effective growth engine.
In today’s session, we’re catching up with Dawn Verbrigghe, CEO and Founder, Jottful, to decode what an effective growth engine means, how you can build one from scratch!
2021-12-0341 min
Growth MaestrosFraming an Email Marketing Strategy That Effectively Engages and ConvertsIn this episode, we discuss framing an email marketing strategy that converts and engages effectively. Join your host Rajarshi as he discusses email marketing with Elizabeth Pampalone, marketing expert, business consultant, international speaker, and host of the Absolute Marketing Podcast.
Discover Elizabeth’s special approach to creating content for email marketing in a limited time frame. Understand how small businesses looking to scale should approach email marketing along with a breakdown of best-performing email campaign types.
You also get a look at metrics to analyze, tips to overcome deliverability hurdles, and how to tread the thi...
2021-11-2437 min
Growth MaestrosFestive Season in the Middle East: How Brands Can Leverage Data and Personalization to Optimize EngagementIn this episode, we’re looking at the festive season in the Middle East.
We are joined by Shyam Sunder, Brand Marketing & Communications Consultant, and listed in the Top Marketers in GCC by Gulf Marketing Review. Shyam runs us through trends that have emerged in the retail and E-commerce space in the middle east, breaking down the impact of White Wednesday and similar shopping events, learnings from the 2020 festive season, predictions from 2021. Shyam also shares best practices on data-driven campaign framing for holidays, shares his tips on media and channel mix, while shedding light on the personalization vs...
2021-10-261h 02
Growth MaestrosMéditation guidée pour s'endormir: bulle d'eauDans ce neuvième épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un meilleur sommeil. Aujourd'hui je vous propose d'explorer les fonds marin au sein d'une bulle d'eau protectrice. J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.Pour me soutenir n'hésitez pas à laissez un commentaire ou me suivre sur ma page instagram.https://www.instagram.com/hypnoetmorphee/
2021-10-1319 min
Growth MaestrosData-driven Engagement Hacks to Cut Through Holiday Season NoiseWith the holiday season fast approaching, it is time to start planning an effective customer engagement strategy.
But how can brands analyze and leverage data to create winning engagement strategies? And how can data analytics help in creating targeted campaigns, optimizing price, and reduce cart abandonment?
Ruben Ugarte, Data and Decision Strategist, and Principal, Practico Analytics joins your host Rajarshi to share valuable insights and actionable strategies that can help your brand frame engagement strategies to cut through the holiday season noise!
2021-10-1125 min
Growth MaestrosKey Holiday Trends for the Retail and E-commerce Industry to Know Before Planning Holiday Campaigns for 2021In the UK alone, e-commerce sales have seen a record rise in 13 years with an increase of 36%. This indicates how busy the festive season 2021 is going to be!
To peel back the layers on how the e-commerce and retail industry is preparing for the festive season 2021 and the emergent trends, your host Shalini speaks to Simon Calvert, Board Advisor, Future Today Retail Consultancy.
Discover the trends that are shaping the retail and e-commerce industry in the post-pandemic world, how these trends affected shopping behavior during 2020, and the predictions for 2021.
We also look at...
2021-10-0552 min
The UppSkill Podcast - Marketing, Business and Everything Startup#93 MoEngage - From An Idea To Serving Fortune 500 CompanyIn its seven years of journeys, MoEngage has served customers of 35+countries. Currently, it has offices in different cities globally including New York, London, Berlin, Singapore, Jakarta, and Bangkok. The startup has its head office in San Francisco, California. We launched new initiatives such as #GROWTH, a new initiative by MoEngage, which provides a peer-to-peer learning platform for 3000+ marketers across 15 cities online and offline.
2021-10-0108 min
Growth MaestrosWinning the Holidays with Data-driven Engagement and App Store Optimization: Lessons for Finance AppsIn this episode, we’ll look at a data-driven approach to acing engagement during the holidays and the role played by ASO, especially for banking and fintech apps. Your host Rajarshi is joined by Simon Thillay, Head of ASO at AppTweak, and Hitarth Saini, founding member and Head of Marketing at Freo, for this episode.
These experts shed light on what the holiday season means for fintech apps, a surge in adoption and usage noticed leading up to the festive period, how to acquire new users, engage and retain existing ones better, and prevent churn from an AS...
2021-09-2955 min
Growth MaestrosASMR pour s'endormir: gâteau au chocolatDans ce huitième épisode de Hypno&Morphée, je vous invite à découvrir l'ASMR : une technique de relaxation induite par des sons et des chuchotements.Alors, installez vous confortablement et laissez moi le temps d'un instant vous relaxer lors de la préparation d'un gâteau au chocolat. J'espère que cet épisode vous aidera à entrer dans un sommeil profond et réparateur.Pour me soutenir n'hésitez pas à laissez un commentaire ou me suivre sur ma page instagram.https://www.instagram.com/hypnoetmorphee/
2021-09-2820 min
Growth MaestrosHolidays 2021 for App Marketers in Southeast Asia: Trends, Do’s and Don’ts, and Actionable StrategiesIt’s beginning to feel a lot like festivities!
In this series of holiday special episodes, we'll catch up with experts and discuss what the holiday season 2021 looks like, the importance of data in framing engagement campaigns, key lessons to learn, and share actionable insights.
In this episode, we speak to Rajesh Pantina, Director, Marketing, Asia Pacific, InMobi, and discuss categories that observed higher adoption during holidays 2020, predictions for 2021, expected growth in in-app metrics, i.e. consumption (usage) and transaction data, the importance of vernacular and localized communication, the role of shoppable ads along with use...
2021-09-231h 21
Growth MaestrosMéditation guidée pour s'endormir malgré la colèreParfois, il arrive que l'on passe une mauvaise journée et que des éléments imprévus provoquent en nous un sentiment de colère nous empêchant ainsi de trouver la sérénité et surtout le sommeil. Alors quelle soit passagère ou un peu plus persistante, dans ce septième épisode de Hypno&Morphée, je vous invite grâce à une méditation guidée à vous endormir malgré cette colère.J'espère en tout cas que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.Pour me soutenir n'hésitez pas à l...
2021-09-2120 min
Growth MaestrosHow Current Used Influencer Marketing To Acquire and Engage 2 Million Users in an YearStarting with 1 million users in June 2020, US-based mobile-only, challenger bank, Current stands at 3 million users a year later. Current has achieved this through its purpose-driven brand actions, honest and open communication, and brilliant usage of influencer marketing. In this episode, we speak to Adam Hadi, VP of Marketing at Current about the bank's influencer marketing strategy and understand how they use it as an acquisition and engagement channel.
Feel free to reach out to the guest Adam Hadi or the host Ehren Maedge.
2021-09-1332 min
Growth MaestrosHow Brands Can Scale Their Business By Leveraging Offline-to-Online ModelIn this episode, we’ll be looking at an effective Offline-to-Online (O2O) strategy, how it can provide a personalized and delightful customer experience, and how to build a cohesive omnichannel strategy to attract and retain customers.
Joining us for the discussion is Lesley Hensell, co-founder and co-owner of Riverbend Consulting. Listen to the full episode for an interesting and insight-packed session on #GROWTH Maestros.
You can reach Lesley on LinkedIn and the host, Rajarshi on LinkedIn and Twitter.
2021-09-0330 min
Growth MaestrosMéditation guidée pour s'endormir: feu de camp sous les étoilesDans ce sixième épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à profiter d'un moment au coin du feu. J'espère que ce nouvel épisode vous aidera à entrer dans un sommeil profond et surtout réparateur.Pour me soutenir n'hésitez pas à laissez un commentaire ou me suivre sur ma page instagram.https://www.instagram.com/hypnoetmorphee/
2021-08-2216 min
Growth MaestrosHow Canva leverages Product-Led Growth to Drive Organic Branding and Free to Paid Conversion StrategiesIn this episode, we will peel back the layers of Canva’s extraordinary organic growth and discover how their product-led approach drives that growth.
You can also discover Canva’s free to paid conversion strategy, as we talk to Anshul Patel, Product Growth Lead, Canva
We also break down the framework to approaching product-led growth for consumer brands, how to build growth teams from the ground up and how to set KPIs considering North Star and pirate metrics.
You can reach Anshul on LinkedIn and Rajarshi on LinkedIn and Twitter.
2021-08-1843 min
Growth MaestrosHow to Create Connected User Experience For Retail by Integrating Online and Offline ChannelsIn the modern-day market, it has become essential for all verticals to offer a seamless and consistent cross-platform experience to users.
In this episode, we will try to peel back the layers on a connected customer experience merging the physical and digital channels, how brands can do so, along with use cases and examples from one of the biggest and most renowned fashion and lifestyle retailers in the Middleeast, REDTAG. To help us understand more, we have got a very special guest with us today, Mr. Mahboob Reza, CRM Manager at REDTAG.
You can reach M...
2021-08-1044 min
Growth MaestrosMéditation guidée pour s'endormir: bol chantantDans ce cinquième épisode de Hypno&Morphée, je vous invite à découvrir les bienfaits des bols chantants. Grâce à une méditation guidée et la vibration de ces bols j'espère vous aider à vous endormir sereinement et profondément. Pour me soutenir n'hésitez pas à laissez un commentaire ou me suivre sur ma page instagram.https://www.instagram.com/hypnoetmorphee/
2021-08-0920 min
AugmentOdoo and MoEngage raise fundsOdoo, an open-source all-in-one business software, has announced that it has raised $ 215 million from Summit Partners, a growth equity investor. Odoo is one of the most popular company management software systems globally, with over 7 million users. MoEngage, a provider of AI-leveraged and cloud-based customer engagement platform, has recently announced a fresh fundraise of $32.5 million in a Series C1 funding round led by Multiples Alternate Asset Management.
2021-08-0100 min
Growth MaestrosRetention as a Growth Lever: Role in Acquisition, Onboarding, and Pricing StrategyIn this episode, we peel back the layers on Acquisition vs Retention and explore which should be your organization's growth lever.
We speak to Abhishek Patil who handles Product & Growth at CRED and the Co-founder of GrowthX, about prioritizing retention while running on a constrained budget, blockers to prioritizing retention, and what impact it has on acquisition as a channel, CAC, and pricing strategy.
You can reach Abhishek on LinkedIn and Rajarshi on LinkedIn and Twitter.
2021-07-2647 min
Growth MaestrosMéditation guidée pour s'endormir malgré des pensées envahissantesDans ce quatrième épisode de Hypno&Morphée, je vous invite à vous affranchir de vos pensées envahissantes afin que vous puissiez enfin vous endormir sereinement. Grâce à une méditation guidée et des technique de visualisation je vous invite aujourd'hui à bord d'un voyage en Montgolfière qui je l'espère vous aidera à entrer dans un sommeil profond et réparateur.Pour me soutenir n'hésitez pas à laissez un commentaire ou me suivre sur ma page instagram.https://www.instagram.com/hypnoetmorphee/
2021-07-2510 min
Growth MaestrosS'endormir avec l'ASMR: brossage cheveuxDans ce troisième épisode de Hypno&Morphée, je vous invite à découvrir l'ASMR : une technique de relaxation induite par des sons et des chuchotements.Alors, installez vous confortablement et laissez moi le temps d'un instant vous relaxer grâce à un brossage de cheveux et des murmures..J'espère que cet épisode vous aidera à entrer dans un sommeil profond et réparateur.Pour me soutenir n'hésitez pas à laissez un commentaire ou me suivre sur ma page instagram.https://www.instagram.com/hypnoetmorphee/
2021-07-1510 min
Growth MaestrosMéditation pour s'endormir: Relaxation au bord de merDans ce deuxième épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à un moment au bord de mer qui je l'espère vous aidera à entrer dans un sommeil profond et réparateur.Pour me soutenir n'hésitez pas à laissez un commentaire ou me suivre sur ma page instagram.https://www.instagram.com/hypnoetmorphee/
2021-07-0910 min
Growth MaestrosMéditation guidée pour s'endormir: balade en foretDans ce premier épisode de Hypno&Morphée, je vous invite grâce à des murmures et des techniques de relaxation à une balade en forêt qui je l'espère vous aidera à entrer dans un sommeil profond et réparateur. Pour me soutenir n'hésitez pas à laissez un commentaire ou me suivre sur ma page instagram. https://www.instagram.com/hypnoetmorphee/
2021-07-0910 min
Growth MaestrosRising Wave of Crypto-trading in India: CoinDCX’s Growth Story and Approach to User EducationBy the end of December 2020, $60-65 million worth of Bitcoin trades on average were happening in India, every day. Mumbai-based CoinDCX reported a stunning growth in user base from 150K to 400K investors in just 15 months! To discuss the marketing and communication strategies driving this massive growth, we have with us Ramalingam Subramanian, CMO, CoinDCX.
You can reach Ramalingam on LinkedIn and your host Rajarshi on LinkedIn or Twitter.
2021-07-0833 min
Growth MaestrosIndia’s Fast-growing Fintech & Consumer Lending Space: Decoding Growth DriversIn this episode, we chat with Nikhil, VP of Product Management at ZestMoney about the post-pandemic growth in the consumer lending space and overall emergent trends from India's fintech vertical along with the role of product in driving this growth.
You can reach the speaker, Nikhil on LinkedIn and the host Rajarshi on LinkedIn or Twitter.
Access the State of Mobile Finance Report, 2021 to gauge yourself against the global and regional industry benchmarks!
2021-06-3038 min
Growth MaestrosRapidly Scaling Fintech in ANZ: Lessons from LifePayIn this episode, we sit with Louis Alston, Head of Operations at LifePay, one of the leading fintech players in the region, and discuss the growth of the vertical along with emerging trends in terms of digitization, consumerization, growth of digital banking, financial inclusion and literacy and the role of technology viz. open banking, blockchain and more!
If you have any more questions, please feel free to reach the host Rajarshi, or the guest Louis.
2021-06-241h 04
THE ONE'S CHANGING THE WORLD -PODCASTAI POWERED- INSTELLIGENT CUSTOMER ENGAGEMENT - RAVITEJA DODDA - CO-FOUNDER & CEO : MOENGAGE#artificialintelligence #customer
Raviteja (Ravi) Dodda is the co-founder and CEO of MoEngage, an insights-led customer engagement platform built for customer-obsessed marketers and product owners. He is an entrepreneur, a technologist, and a storyteller in that order. An alumnus of IIT-Kharagpur, Ravi has more than ten years of experience in leading global teams and managing successful products. In college, he experimented with a small-scale startup in the SMS marketing space, which didn’t last, then he set up a second venture Pipal Tech Ventures in 2011. Launched a location-based coupon targeting app SaveZippy, formerly called Delight Circle, but had to...
2021-06-2134 min
Growth MaestrosMonetizing Health and Rewarding Wellness: Lessons from LivWell’s Success StoryWith a plethora of health and wellness apps available in the market offering exercise from home, online meditation sessions, live training and more, the growth in usage, new users, retention, and time spent in-app have gone up significantly. In today’s episode, we talk to Nikhil, Co-Founder and CEO of LivWell, a healthcare and wellness app based out of SEA, making huge strides using blockchain technology along with brilliant incentives and gamification programs.
2021-06-0952 min
Growth MaestrosDay in the Life of a Product & Growth Manager: Career Trajectory, Opportunities, and Learning LessonsIt wasn’t long ago when the term “growth” was just used in passing while talking about marketing as a function. In a few short years, growth has become synonymous with good marketing practice. We are on course to seeing a similar evolutionary path when it comes to growth product management.
In this episode, we'll discuss growth product marketing as a career choice, core competencies required, everyday roles and responsibilities, along with use cases and examples. Joining us on the episode is Ameya Sawant, Growth and Special Projects, at ONE Championship, Asia's fastest-growing global sports media property based...
2021-05-2734 min
Growth MaestrosUltimate Email Marketing Strategy to Maximizing Inbox Placements & Overcoming Communication ClutterIn this episode of #GROWTH Maestros, we sit down with Amanda Scarnechia, Manager, CRM and Consumer Data, at The Scotts Miracle-Gro Company to discuss how to build an effective email marketing strategy.
Listen to the full episode to understand behavioral trends in a post-pandemic world, get actionable strategies to overcome deliverability issues including use cases for creative off-season content and IP warming, efficiently leverage user data to create better segments and run personalized campaigns, along with a step by step process of creating the most effective email marketing strategy in 2021!
You can reach out to...
2021-05-1248 min
Growth MaestrosASO Spotlight: Building an Effective Review Management For App Growth!In this episode, we speak to Vera Rabkina, Head of Product at AppFollow about the hottest topic in ASO right now- Review Management.
We discuss the importance of a review management strategy, impact on CAC and LTV, how to build a robust and metrics-led review management system, how to measure its efficiency and tie it to business goals like revenue and app growth. You can find Vera on LinkedIn and the host Rajarshi on LinkedIn and Twitter.
2021-04-2850 min
Growth MaestrosOmnichannel Product Strategy to Bridge Offline-Online Customer ExperienceIn this episode, we speak to Sneha Shitut, product owner at Decathlon India about their omnichannel product strategy and how quickly they were able to roll out the signature, high-touch, offline customer experience onto the online platform, during the peak of the pandemic.
We also discuss the change in buying patterns and preferences and the corresponding response, the role played by the product in creating a seamless online-offline customer experience, user behavioral analysis, and personalized journeys, along with examples from new launches like ‘scan and pay’ and ‘contactless pick up’. You can reach Sneha on LinkedIn and Rajarshi...
2021-04-2152 min
Growth MaestrosBridging Gap Between Data Collection and Data Utilization: Lessons from Expert Data StrategistIn this episode, we talk to Data Strategy expert and Principal at Practico Analytics, Ruben Ugarte about the role of gut feeling and intuition in the world of data analytics, the right way to approach data with examples of analysis models, resolving delay in decision making due to time-consuming data collection process, addressing data shortage through concurrent thinking and data adoption lifecycle model, use cases and examples from data-driven organizations like Spotify and Airbnb.
The discussion is based on Ruben's new book titled Data Mirage. You can check out the book at https://rubenugarte.com/data-mirage/
2021-04-1443 min
Growth MaestrosDecoding Product-Led Growth and Retention for Consumer BrandsIn this episode, we speak to Vivek Sundaram, Director of Product at Fancode by Dream 11, about product-led growth and how it translates to consumer brands and apps.
We also discuss:
growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges
resolving omnichannel retention challenges from the product perspective through use cases from e-commerce
the core elements of product-led growth when applied to consumer brands
how to breed collaboration between product and marketing functions
how to scale your app from a product-led growth perspective and the role of e...
2021-04-0750 min
Growth MaestrosActionable Strategies And Growth Hacks To Convert Free Users To Paid SubscribersLessons and Tips on Converting Free Users to Paid Subscribers with Insights from Major Industries
Listen to Fouad Saeidi, Founder & CEO, App Growth Network as he speaks to Meagan White, Senior Director of Marketing, North America, MoEngage about converting free app users to paid subscribers while providing insightful use cases, tips, actionable strategies, campaign ideas, and much more!
2021-03-3125 min
The Ashish Sinha ShowHow do I build a global sales team for my SAAS startup? Raviteja of MoEngage shares his playbookHow do I build a global sales team for my SAAS startup? Raviteja, cofounder and CEO of MoEngage shares his playbook.
After all, each geography is a new market - goes through zero to one, one to 10 and 10 to N phase.
The Ashish Sinha show brings you actionable wisdom on product, growth and org building from the best practitioners out there - all in less than 5 minutes.
Catch The Ashish Sinha show on your fav podcast app: Spotify | Google | Anchor ..and everywhere.
2021-03-3103 min
Growth MaestrosASUS Vietnam's Growth Strategy & Learning Lessons in Digital TransformationTechnology Industry In Spotlight: ASUS Vietnam's Growth Strategy & Importance of Digital Transformation
In this episode, we talk to June Le, Marketing Director of ASUS Vietnam, about:
growth in the industry since the peak of the pandemic
trends and strategies for acquisition, engagement, and retention
unique customer engagement initiatives like Republic of Gamers, and
some successful campaigns run by ASUS Vietnam
You can reach June Le on LinkedIn and the host Rajarshi on LinkedIn and Twitter.
2021-03-2552 min
The Ashish Sinha ShowFrom Being a Hard Core Engineer to Selling to Enterprises: Raviteja, MoEngage's Founder and CEOEngineers cannot sell? Well, but when you are a founder you gotta do what you gotta do.
Learn how Raviteja, MoEngage's Founder and CEO learned the art of selling in the early days of building MoEngage.
2021-03-2403 min
Growth MaestrosASO Spotlight: Decoding trends, insights, and benchmarks for 2021Discover top ASO trends of 2021 across various industries and geographies, important app metrics to track, the impact of reviews and ratings on organic user acquisition, and other super fun stuff as we speak to Ilia Kukharev, Head of ASO at AppFollow.
2021-03-1653 min
The Startup OperatorEP 54 : Marketing Review 2020 | Ashwin S L (VP - Marketing, MoEngage)One of the first episodes that we uploaded was back during the first leg of the lockdown. It was a conversation featuring Ashwin SL of MoEngage on how marketers would and should re-align their priorities to suit the times. In this episode, Roshan and Ashwin deep-dive into how some of those ideas and strategies panned out as we near the end of 2020. If you are a marketing person, then this conversation is definitely for you. --------------------- Connect with Ashwin - Linkedin: https://www.linkedin.com/in/ashwinsl Twitter: https://twitte...
2020-12-1055 min
Growth MaestrosPlanning Effective Holiday Strategy for 2020: Critical Factors & Proven Channels For Retail VerticalIn this holiday marketing episode, we speak to Jamie Gagliardi, Head of Marketing, Jimmy Brings, and discuss the proven channels, campaigns, and critical factors to framing an effective holiday marketing strategy.
Click here to order our Holiday Marketing Guide for 2020.
Read up on previous holiday season trends and how things have changed in 2020.
Get in touch with our guest Jamie and the host Rajarshi
2020-12-0253 min
Growth MaestrosNavigating Unusual Holiday Season 2020: Marketing Strategies & Considerations For Fintech VerticalIn this special holiday marketing episode, we speak to Vedanarayanan Vedantham, SME Business Head of Razorpay, and discuss the importance of earned media, determining the effectiveness of a channel before running ads along with other key insights, and suggestions for marketers.
Click here to order our Holiday Marketing Guide for 2020.
Read up on previous holiday season trends and how things have changed in 2020.
2020-11-1746 min
Growth MaestrosMarketing Strategies For An Unusual Holiday Season: Best Practices & Pitfalls For Gaming VerticalTo help you navigate the unusual holiday season, we speak to Lomit Patel, VP of Growth at IMVU, and best-selling author of LeanAI. Learn the best practices, common pitfalls, proven campaign ideas/channels, and expectations from the gaming vertical.
Click here to order our Holiday Marketing Guide for 2020
Read up on previous holiday season trends and how things have changed in 2020
2020-11-021h 11
Ampliz PodcastHow to understand the mindset of the buyer_ Saurabh Madan, GM Sales APAC, MoEngage b2b BingeSaurabh Madan oversees Moengage's go-to-market and customer success initiatives in South East Asia, Australia, and New Zealand. Based out of Singapore, Saurabh has had over 15 years of experience in Sales & Business Development. He is a writer, tech enthusiast, writer, and sales coach.
At the B2B binge APAC edition, he spoke about one of the most significant challenges marketing and sales folks across the globe face – the mindset of the buyer. Companies have been trying to unravel the secrets of understanding the buyer mindset always. Many companies have tried various methods to do it and have su...
2020-09-2827 min
Growth MaestrosIdentifying North Star Metric and The Right Approach To Building The Perfect Growth TeamWhat does it take to build a thriving growth culture in an organization? What role does North Star Metric play in the long term success of a brand? Find the answers to these questions, as our guest for this episode, Sharad Harjai breaks down the bare necessities of a successful growth marketing team while deep-diving into the KPIs and the importance of identifying a North Star Metric early on. Sharad provides key insights and actionable use cases from his experience leading product and growth teams across brands like Citi Global, Grofers, and Dahmakan. Learn the tactics Sharad implemented to...
2020-08-0632 min
Growth MaestrosAnalyzing Growth Metrics, Growth Teams, & Post-Pandemic Business Priorities With Sahil DeswalWith a decade-long experience leading marketing teams across verticals like news, gaming, and online grocery delivery, Sahil Deswal, Former Growth & Marketing Head at Times Internet, has worked with growth teams in various capacities. In this podcast, listen to Sahil as he breaks down the growth team culture, analyzes the key metrics, and talks about the importance of having a North Star Metric. We also discuss the changed user priorities owing to the pandemic, what it means for marketers in terms of communication, acquisition costs & strategies, and the future of remote work.
2020-06-2450 min
Growth MaestrosGrowth Strategies, Tech Insights, COVID-19 Impact: Learnings From Cure.Fit with Akshay RajwadeThe online workout classes provided by Cure.Fit (through cult.live) has revolutionized home workout during the mandatory lockdown following the COVID-19 pandemic. Go behind the scenes and discover how the product was rolled out within tight deadlines, the unprecedented growth, and strategies on retaining the growth. Find out how the biggest health & fitness brand in the country caters to different fitness levels, age groups, and users with differing motivations as we speak to Akshay Rajwade, Product & Growth at Cure.Fit. Akshay also highlights how Cure.Fit approaches organic growth through delightful user experience thus ensuring positive word of...
2020-06-0944 min
SaaS SessionsS2E17 - Building your content marketing stack ft. Akshatha Kamath, Head of Content at MoengageIn this episode, I hosted Akshatha Kamath, Head of Content at Moengage to talk more on building a content marketing stack.We discussed how she has built a great stack at Moengage which allows their content team to do more in less time with more speed and accuracy.Connect with Akshatha on LinkedIn - https://www.linkedin.com/in/akshatha-kamath/Visit Moengage - https://www.moengage.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
2020-05-3025 min
Growth MaestrosApp Marketing Strategies from the East: Lessons from AppsFlyer with Daphna GalJoin Daphna Gal, Head of Strategic Partnerships, SEAPAC, AppsFlyer, as she walks you through the rapidly scaling mobile ecosystem in Asia, growth in app marketing across the region, and key takeaways that companies in the West can drive from the East. Daphna also provides a sneak-peek into her daily work and how she made the switch from BI and analytics to managing strategic partnerships for AppsFlyer.
2020-05-2716 min
The Startup OperatorEP 8: Marketing during COVID - Ashwin SL (VP-Marketing, MoEngage) | Brand and Growth Campaigns | SaaS | The Startup OperatorMarketers have had a rough time in this market. It's an understatement to say things have changed! Joining us today is Ashwin S L, who heads Marketing at MoEngage Inc., about how his team is adapting to this new paradigm, what are the strategies to experiment with to generate new leads, and how internal and external communications are changing. --- Send in a voice message: https://anchor.fm/startup-operator/message
2020-05-271h 01
The Startup OperatorEP 20 : In conversation with Ashwin SL (VP-Marketing, MoEngage) on marketing during COVIDMarketers have had a rough time in this market. It's an understatement to say things have changed! Joining us today is Ashwin S L, who heads Marketing at MoEngage Inc., about how his team is adapting to this new paradigm, what are the strategies to experiment with to generate new leads, and how internal and external communications are changing. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thestartupoperator.substack.com
2020-05-271h 01
Growth MaestrosCustomer Centrism The Key To Logivan's Growth Marketing: tête-à-tête with Toan NgoIn the first episode of Growth Maestros by MoEngage, we bring you an insight-packed session with Toan Ngo, Investor Relations at Logivan, Vietnam's fastest-growing logistics startup. Toan shares the learnings he implemented at Logivan, his marketing philosophy, the tools he relies on for churning out marketing wins and gives us a sneak-peek into his workday.
2020-04-3019 min
SaaS SessionsS1E12 - 150% YOY Growth, Global brand, Fortune 500 customers - Exploring the story of Moengage ft. Raviteja Dodda, Cofounder & CEOI invited Ravi to talk about his entrepreneurial journey and the journey of Moengage in this episode. Today, Moengage is probably one of the hottest startups in India. Ravi talked about how he along with Yashwant and their entrepreneurial spirit, started Moengage and made it a global brand which now serves Fortune 500 companies.He talked about how SaaS companies can tap international markets and expand globally. We also discussed how Moengage achieved a stage where they decided to raise funds, and how you can achieve that stage as well.All this and more i...
2019-06-0628 min
SaaS Sessions150% YOY Growth, Global brand, Fortune 500 customers - Exploring the story of Moengage with Raviteja Dodda, Cofounder & CEOI invited Ravi to talk about his entrepreneurial journey and the journey of Moengage in this episode. Today, Moengage is probably one of the hottest startups in India.
Ravi talked about how he along with Yashwant and their entrepreneurial spirit, started Moengage and made it a global brand which now serves Fortune 500 companies.
He talked about how SaaS companies can tap international markets and expand globally. We also discussed how Moengage achieved a stage where they decided to raise funds, and how you can achieve that stage as well.
All this and more i...
2019-06-0628 min