Mobile Apps Unlocked - Podcast Details

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Business of Apps Podcast#231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDKOk, here is the thing. Most apps are still built on rigid, one-size-fits-all user flows. They rely heavily on historic behavior - what a user clicked on last week or which segment they’re in. But user needs change moment to moment. And when apps fail to adapt, users just leave. The next evolution isn’t about personalizing based on identity - it’s about adapting based on intent. And that intent can only be accurately understood in context. In this episode, we’re going to talk about the Context Platform by ContextSDK that ena...2025-04-0923 min

Business of Apps Podcast#224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental GrowthIn the future, history textbooks will be telling the story of how, at the beginning of the second decade of the 21st century, we all collectively jumped into the world of mobile apps. Now, you may be super excited about the growth of the mobile ecosystem or shake your head about its externalities, unintended consequences, but it’s undeniable - mobile apps take a huge spot in our lives. Today, a big chunk of the mobile app economy space belongs to app subscriptions - Netflix, Apple TV, Tinder, Duolingo, the list goes on and on. If y...2025-01-2027 min

Business of Apps Podcast#216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWardThis episode will a bit usual. Previously, we covered a broad spectrum of app marketing topics that are on all people’s minds - user acquisition, app retention, app monetization, app subscriptions and so forth. Today, we’re going to touch on something that unfortunately isn’t appreciated as much as it should be. If you ever watched the 2020’s movie The Social Dilemma, that explores the dangerous human impact of social networking, you would remember that addiction was in the heart of the issue that the movie explored. Well, in today’s episode we’ll be talkin...2024-11-0420 min

Business of Apps Podcast#214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at RedditOne of the most important skills in life is the ability to zoom out and take a holistic view on a problem. This approach is really instrumental in marketing as well. If you are an app marketer and your job is to drive growth, you should always take a broader look at where your potential or existing app users spend their time online. On today’s web, there are many online communities where app users go to dig for information, seek an advice or to share one. But there is only one of a kind that we’ll b...2024-10-2126 min

Business of Apps Podcast#206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at ReaddleI think for all of us this experience is familiar. We download a new app we’ve been looking for to fulfill specific needs and for some time the experience is great. Then your needs may evolve and now you need a new version of the app to cover it. If your updated requirements for the app are more or less in line with what other people need, and if the developer closely monitor these needs, soon you’ll get the updated version. Of course, the opposite is as likely - you may never get an update for...2024-08-0530 min

Business of Apps Podcast#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at MoburstOne of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conference, countless webinars, white papers, and podcasts have been dedicated to this topic. And it’s all for a good reason - if your app’s user base doesn’t grow you can not build a sustainable app business and because the app landscape has been changing you always needs to be in the know of what works now and what doesn’t. And this is exactly what we’re going t...2024-05-0646 min

Business of Apps Podcast#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth ConsultantToday, of all business models the subscription model is the one that rules the world of mobile apps. Long gone the times when you hear the word subscription in a conversation about mobile apps you could only think of apps for content streaming or online media. Today subscription apps are everywhere. On this episode, Léa will share with you best practices for subscription apps monetization. She will cover things like product-market fit, language-market fit, framing the prices, and more. Today’s Topics Include: Léa's background Monetization benefits for subscription apps Product-market fit: what it is a...2024-04-1526 min

Business of Apps Podcast#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.aiWe passed the Equinox a couple of weeks ago - the spring is here and, in kind of celebrating spirit, I want us to take a look back at 2023, a bird-view on the app industry via the one and only State of Mobile report from Data.ai. The app industry is on scale of millions of apps used by billions of people, apps permeate the entire world economy. By now, you just can’t find an industry that hasn’t been influenced by mobile. Competition is high, new technologies emerge and from time to time we a...2024-04-0238 min

Business of Apps Podcast#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at EmbraceThis week we have another bonus episode for you, this time it’s the recording of our recent webinar with Colin Contreary, Head of Content at Embrace, app performance analytics platform. Right now we use and rely on so many apps in our daily life, we don’t even register when you use all those apps - it’s just how you connect with your family, do your banking, getting around in a city, shop for a variety of things and so on. When all those apps do work we are happy, when they crash they drive us nut...2024-03-1449 min

Business of Apps Podcast#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of GamelightWe live the world of smart things - smart homes, smart cars (and I don’t mean the Smart car brand from Mercedes, in general - fleets of electric vehicles from Tesla, Rivian, Polstar and so on that are full of high tech that makes them smart). The list wouldn’t be complete if I wouldn’t mention, right - smartphones and apps. Before late 2022 we thought we saw it all and than ChatGPT happened - boom! People who didn’t follow AI research and development (meaning the majority of population) were shocked by what it was capable...2024-03-0433 min

Business of Apps Podcast#186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of EmbraceUser experience. This term has become so widespread and significant for business because we all use so many products and services and if you think about it - your interaction with those products and services can make your day or ruin it. Our smartphones and mobile apps have become our life companions and chances are your first thought in a morning can be about your experience with a mobile game the previous evening or watching something cool on Netflix or chatting with ChatGPT-4 on the OpenAI app and going philosophical about something. And if those apps worked...2024-02-1950 min

Business of Apps Podcast#185: How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca BocaAs so many app developers and publishers would agree, growing an audience for an app is a challenge. Nothing is static - you find a new marketing channel that works and for a while and you feel like you can finally breath again freely but then it becomes crowded with your competitors or the app industry wide change happens like Apple’s introduction of ATT framework and… - back to the drawing board. But today Luisa will tell you a story of what it takes to scale a subscription app for kids and if you feel like it s...2024-02-1239 min

Business of Apps Podcast#174: Strategies to master retail on mobile with Lexi Sydow Director, Corporate Marketing & Insights at Data.aiHow was your shopping this year? How long is your Amazon 2023 Orders list by now? Of course it wasn’t only you and it wasn’t only about Amazon (even though you may justifiably have an impression that it’s always about Amazon :-) ) - well, the whole planet went shopping every second on multiple retail apps. To comprehend that scale we’ve invited Lexi to talk about one of the latest Data.ai reports “Strategies to master retail on mobile” Today’s Topics Include: Lexi Sydow background What is Data.ai today Strategies to master reta...2023-11-2733 min

Business of Apps Podcast#170: ”User Acquisition for Subscription Apps:” App Promotion Summit San Francisco panelThis week we have a bonus episode for you. During this September’s App Promotion Summit San Francisco we had a great panel we want to share with you. It was hosted by Carolyn Bao of AppsFlyer and the guests were: Annie Wang, Senior User Acquisition Manager at Picsart, Nick Candler, Consultant and Advisor and Zamir Wassermiller, User Acquisition at TextNow. Links and Resources: Carolyn Bao on LinkedIn AppsFlyer company Nick Candler on Linkedin Annie Wang on Linkedin Picsart company Zamir Wassermiller on Linkedin Textnow company Business Of Apps - connecting the app industry Brought to you...2023-10-2638 min

Big App EnergyUnpacking Progressive Web AppsJoin hosts Ben and Jacob on Big App Energy, where today's episode unfolds the realm of Progressive Web Apps (PWAs). We lay it out, from the basics and history to the pros, cons, and unique challenges. We'll share why PWAs were our first choice for PerfectForm and discuss our hands-on encounters with cross-browser compatibility and other quirky hurdles. Whether you're weighing the PWA route for your project or just curious about this modern web tech, tune in for a candid discussion and gather some real-deal insights. --- Support this podcast: https://podcasters.spotify.com/pod...2023-10-1138 min

Business of Apps Podcast#166: State of playable ad formats and creatives with Greg Castro, VP, Global Partnerships at MobvistaWe carry this small rectangular computer in our pocket or a purse. One moment we complain about how we would like to use it less and wonder how the world span before the smartphone, the next - we’re relieved that it is in hand, pun intended, to help us figure out so many things. We have a bunch of apps on it and sure thing - we see a bunch of ads in those apps or mobile websites. And you know what? Some of those ads don’t quite look like ads, these peculiar species are play...2023-10-0226 min

Business of Apps Podcast#161: Building apps for a billion users with Rajesh Janakiraman, Engineering Manager at Gmail Android at GoogleOne of the things that set mobile apps apart from desktop software is the scale. Since 2008, when the mobile app stores were launched, and on, scale has been a crucial ingredient for any iOS or Android app project success. For both Apple’s and Google’s app ecosystems to grow mobile apps had to be affordable for lots of people. But for app developers and brands to make app enterprises profitable, they had to acquire a large number of users. And there is more - in some cases when we talk about a free app from...2023-08-2833 min

Business of Apps Podcast#154: The App Store is 15 years old with Simon Dussart, CEO at AdjustHere is a question you may not expect - do you remember yourself when you were 15? And the tough one for all parents - do you remember your kids when they’re 15? Today we’ll be talking about the very special 15-year-old “kid” - the App Store from Apple. Time runs really fast, we all have passed wondering about the App Store as a unique mobile software ecosystem, we have other things to wonder about these days, like ChatGPT or the unstoppable growth of TikTok. Today to talk about the App Store through the years and its...2023-07-1038 min

Business of Apps Podcast#152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at PerceptycsThere are roughly 5 million mobile apps between iOS and Android (roughly speaking - the population of Norway) and of course every single of those apps has its own purpose and they collectively help all of us work, study, improve our health, entertain ourselves, and more. But as you know only a handful, compared with the total number, are really popular and welcomed. In marketing there is such a notion as product-market fit, which indicates how well a certain product satisfies a market demand. What does it take to achieve a product-market fit for a mobile...2023-06-1932 min

Business of Apps Podcast#139: Customer-driven App Development with Josh Wetzel, CRO at OneSignalLook around, wherever you’re listening to this episode, many products you can see have three people associated with them - consumer, marketer, and developer/builder/designer - you get the point. So hence the following questions are always involved. What does the consumer want? How to make sure the product is what the consumer is looking for? And how to build the damn thing to meet those needs? Trying AppTweak too. In today’s episode, we welcome back Josh to talk about consumer-driven app development. Today’s Topics Include: The impact of the economy on mobile apps The ro...2023-02-2725 min

Business of Apps Podcast#137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at AppsflyerOne of the biggest causes of our fears and worries is uncertainty. Ask any app marketer “What’s on your mind more than anything else?” and chances are you will hear something like “how well do I know what are the channels that bring me most of my app users today?” App attribution is important like never before, I know it may sound like a cliche but it’s true. In this episode, we have Mateusz talk about the future of attribution - where we stand today and where we are going to. Today’s T...2023-02-1335 min

Business of Apps Podcast#136: Creating the best monetization strategies for free apps with Andriy Sambir, CEO of LinkUp StudioWhen you think about the Internet, what words come to your mind? Essential, cross-cultural, crucial for governance, and the word free would pop up as well. Yes - we pay for many online services, these days primarily for subscriptions, and mobile apps are a huge part of that. But on the other hand - there is a free part of the Internet. But what do we mean it’s free? How do you monetize a free mobile app? There is a number of business models to do that but how do you decide on what model to ap...2023-02-0640 min

Business of Apps Podcast#133: Hardcore and mid-core gaming apps marketing with Kate Lovejoy, COO, Retargeting at AdikteevThis is the first episode we record in 2023, so Happy New Year everybody! It was another turbulent one, to put it mildly, and so let’s talk about something light - like games. Specifically mobile games. To be very specific - gaming apps marketing. People turn to games during holidays as one of the best ways to give their minds a bit of a break and in fact, this is what they tend to do when they commute, sit in an airport and wait for their flight, and on and on....2023-01-1620 min

Business of Apps Podcast#132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at PurchaselyApple launched subscriptions on the app store back in February 2011. Today, when you think about what apps are powered by this business model, it’s obvious that it’s way more than paying to stream media content on a monthly basis. It’s about gaming, fitness & health, photography, education, and much more. The reason why Apple introduced this model was to give app developers a new way to generate revenue. Its introduction took place right after Apple launched The Daily app for News Corp and they saw an opportunity for all app developers on the platform to make m...2023-01-0935 min

Popular mobile apps reviewThe Best Time Management AppsKeeping a schedule is a great way to make sure you get the most out of your day, and there are plenty of apps to help you do just that. If you're not sure which ones are the best, here are six that you can use to keep track of your daily schedule. Todoist Whether you're a freelancer or a regular employee, Todoist can help you stay organized and productive. The app connects to your calendar and emails, and automatically syncs across all devices. It also helps you visualize your progress. With Todoist...2022-12-1502 min

Popular mobile apps reviewThe Best Survey Apps For MoneyWhether you're looking to earn a bit of extra cash by doing surveys on the go, or if you want to take advantage of online surveys to make extra money, there are plenty of options available to you. However, not all survey apps are created equal, and you want to make sure that you choose the right one to meet your needs. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mobileappsreview/message 2022-12-1505 min

Popular mobile apps reviewThe Best Free Sleep Apps You Should KnowWhether you are looking to get some shut-eye at night or you're just trying to get a better night's sleep, there are a number of free sleep apps that can help you. Whether you're looking to use a meditation app, a sleeping pill app, or even a sleep tracker, there are apps out there that can help. BetterSleep Getting enough sleep is important for health, and sleep apps can help you achieve the recommended seven to nine hours per night. These apps may also include relaxing music or sounds to help you get a better night's sleep...2022-12-0604 min

Popular mobile apps reviewThe Best Gay Dating AppsWhenever you need to find a gay date, there are a number of apps that you can download. There are apps to meet gay men, gay women, lesbians, and queer people. There are apps that are specifically designed to cater to different sexual orientations, such as the LGBTQutie app, Hornet, Growlr, Grindr, Jack'd, and Scissr. Grindr Whether you're gay or straight, Grindr is one of the best gay dating apps. It's free for everyone to use, and it's a convenient way to meet up with other guys near you. However, Grindr has been criticized for...2022-12-0504 min

Popular mobile apps reviewWhich Apps Are the Best For Couples?Whether you're looking to keep in touch with your partner or get a little closer, there are apps out there to help you do it. But which apps are the best for couples? Kukini Keeping a good relationship is not always easy, especially when you have a busy work schedule. Thankfully, there are some great apps that you can use to help you build and maintain a healthy relationship. Kukini is a smart organization app that helps you organize family activities. It features a calendar that can be used by the whole family. It also...2022-12-0505 min

Popular mobile apps reviewThe Best Car Rental Apps For Android and iPhoneWhether you need a car while traveling for work, or you want to rent a car to tour a city with friends, there are plenty of different apps you can use to find a car to rent. These apps are great for finding the best price on a car, as well as making it easier to rent a car when you get there. SIXT Whether you need a car for a business trip or vacation, SIXT has a variety of car rental options for you. The app will let you choose a car, hire a driver, and...2022-12-0506 min

Popular mobile apps reviewTop 6 Best Job Finder Apps You Should KnowUsing a job finder app can be a great way to find a job. You can easily look for job openings, apply for them, and find out more information about the positions. Many apps also have a built in resume builder, so you can create a professional-looking resume right on your smartphone. Indeed Whether you're an employer or job seeker, Indeed is one of the best job finder apps around. With over 250 million unique visitors per month, Indeed has a massive job board that can help you find the right candidate. It also offers a number of...2022-11-3003 min

Popular mobile apps reviewTop 5 Hacking App For GamesWhether you want to hack games on PC or Android, there are a lot of different apps out there that you can try. It can be difficult to know which ones are safe to use, but with a little research, you should be able to find the one that is right for you. Lucky Patcher Among the many tools for hacking games on your Android device, Lucky Patcher is one of the best. Lucky Patcher can modify games and apps, back up data, and even remove ads from them. In addition, Lucky Patcher can even modify system...2022-11-2809 min

Popular mobile apps reviewThe Best Android Weather AppsWhether you're a traveler, a fisherman, a hunter or just someone who needs to know what the weather is going to be like, you should have a good weather app for your Android. There are many to choose from, so you'll need to know which one is best for your needs. AccuWeather Using the AccuWeather Android weather app, you can get detailed weather forecasts for your location. The app has an easy-to-use interface and provides weather radar results in real time. You can also receive weather-related notifications on your Android phone or Android wearable. You...2022-11-2506 min

Popular mobile apps reviewBest Secret Chat App For LoversWhether you are looking to keep in touch with friends or lovers, there are a number of secret chat apps that you can use. From Facebook to Viber, you can find an app that works for you. The best thing about these apps is that you can keep your conversation private and avoid being seen by your friends and family. These apps are free and easy to download, so there is no reason not to try them out. Viber Using a secret chat app can be useful if you're in a relationship and want to keep your...2022-11-2504 min

Popular mobile apps reviewThe Best Mobile Photo Editing AppsWhether you're looking for a quick editing app to take the stress out of editing photos on the go or you're looking for a more professional app, there's a photo editing app out there to suit your needs. Here are a few of the best mobile photo editing apps on the market today. Snapseed Unlike most other photo editing apps, Snapseed lets you do everything from fixing red-eye to adding HDR effects. There's also an easy finger slider feature that makes editing photos easy. Unlike many photo editing apps, Snapseed is ad-free and offers full access to...2022-11-2504 min

Popular mobile apps reviewSocial Media Apps For AdultsFortunately, there are a number of great social media apps for adults to use. Whether you are trying to stay up to date on news or looking for something to get your mind working, these apps will help you out. Listen to know more! Sharesome Unlike other social media websites, Sharesome is specifically designed for the adult industry. It's the best place to find adult content and interact with other kinky people. It also has tools to help you build your brand. Sharesome is similar to Twitter in many ways. You can follow other people...2022-11-2506 min

Popular mobile apps reviewBest Location Tracking Apps - Part 2mSpy mSpy is a powerful application that allows you to monitor your child's activities on their mobile device. It's a tool that allows you to monitor what apps your child is using, what websites they visit, and even their location. mSpy has a lot of features and works on both iOS and Android devices. But it's expensive. In order to get started, you'll need to download the app to the target phone. Then, you'll need to create an account. You'll be prompted to enter your email address and a registration code. You'll also need to choose a...2022-11-2504 min

Popular mobile apps reviewBest Location Tracking AppsWhether you are using your phone to track your kids' whereabouts or you are trying to find out where you are going, there are a few apps you can use to track your location. Some of these apps are free while others charge. These apps are a great way to monitor your kids' activities and protect them from dangerous situations. Google Maps Using Google Maps for location tracking is an excellent way to keep track of where you are. It has a very user-friendly interface that makes it easy to find the route to your destination. It...2022-11-2504 min

Popular mobile apps reviewThe Best Bible Apps For Your PhoneHaving a bible app on your phone can be a great way to stay on track with reading your bible. You can easily access your bible and read the bible whenever you want. With a lot of different bible apps on the market you can pick the best one for you. Some of the best apps include the Blue Letter Bible, the Tecarta Bible and the Guardians of Anora. Tecarta Bible Tecarta Bible is a full-featured mobile bible study tool that boasts a number of nifty features. This includes a search engine that lets you sift through...2022-11-2404 min

Business of Apps Podcast#129: Creating a profitable growth strategy for Subscription Apps with Alexander Guerra, Head of Monetization from baz SuperAppBack in the day, when app developers made money selling copies of their apps, a growth strategy was important, then in-purchases came along and the necessity to retain app users, by having a solid strategy, became even more important. Today, when app subscriptions are the name of the game, it is absolutely crucial to have a robust app growth strategy to build a profitable app business. Chances are you listening to this episode as you’re on your Uber ride and so who else not a former member of Uber’s marketing team should be on this epis...2022-11-2136 min

Popular mobile apps reviewWhich Mobile Security App is the Best ?Whether you're using an Android or iOS device, there are a number of security applications you can install. However, which one is the best? We have listed several top choices, including Avira, Bitdefender, McAfee, and Norton. If you want to protect your device from threats, these apps are worth your attention. Read on to find out which ones are the best. Let's look at some of the main differences between them. Avira is the best mobile security app Avira is one of the best mobile security apps on the market. It has received top marks from the...2022-11-1804 min

Popular mobile apps reviewThe Best Money Earning AppsMoney earning apps help you make money by providing you with an ongoing flow of spendable cash. These apps give you rewards like cashback, referral bonuses, gift coupons, free recharge, and incredible deals. Some of them also offer you discounted or free limited-period premium memberships for partner apps. These apps also credit redeemable coins to your account or wallet. These coins can be used to buy products and services or enter sports prediction contests. OsMoxy is a free money earning app OsMoxy is a free money-making app that allows you to earn money by referring other users. It is available...2022-11-1705 min

Business of Apps Podcast#127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at BranchEvery industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the game are changed significantly. For the app industry that change was the introduction of the SKAdNetwork by Apple a couple of years ago. For some that was the moment of shock and terror, for some folks who kind of saw it was coming, it was just the moment when it became reality. Today Alex will tell us about SKAdNetwork 4.0 from Apple, Privacy Sandbox from Google, and what...2022-11-0732 min

Business of Apps Podcast#126: Consumer Subscription Apps: opportunities & challenges with Eric Crowley, Partner at GP BullhoundOn this podcast, we had app marketers, developers, advertisers, and experts in various areas of the app industry. All these people shared their expertise, gave their take on challenging questions, and shared their dreams and hopes for the industry. Today, I want to give you a perspective from somebody who is, in my opinion, in the best position to give us a bird-view of the app industry and talk about where are and where we’re going. Eric will cover multiple bases, giving us the highlights from the Consumer Subscription Software report, issued by GP Bu...2022-10-3131 min

Business of Apps Podcast#124: Getting your mobile app to greater heights with Dr. J. Gonzalo, VP, Consumer Mobile Services, Europe & P. Gauden, Head of WEU Ecosystem Marketin...On one hand, you know how deep mobile has penetrated our lives, how universal it is, so you realize the potential of your app project. On the other, the same reasoning drives so many competitors and you know how hard it is to win people’s attention and grow your app business. So, today Dr. Gonzalo and Peter will tell you about services and tools that can help app marketers to grow their app businesses more efficiently. Today’s Topics Include: How having more touchpoints help developers to monetize, grow, and drive business results What services shou...2022-10-1118 min

Business of Apps Podcast#123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovinYou know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other. Usually, it happens when you take a holistic approach and all of sudden you can see that your calculation of why certain ad creatives or targeting work with one audience, should absolutely work with others. From the inception of both Apple’s App Store and Google Play market, the app market is being divided between games and non-games. Analytics have been busy comparing revenues both sectors generate, number of downloads ea...2022-10-0321 min

Business of Apps Podcast#120: 2022 Mobile App Experiences Gap Survey with Corey Gault, Senior Director of Corporate Communications at AirshipThink about it, from the time you wake up in the morning to the moment you fall asleep at night you use tools. Please, don’t picture necessarily a hammer or a screwdriver as a tool, I mean tools in a broader sense - means that help you to do tasks, small and big - create a reminder, set a timer, calculate something, get up in time, and so on. And, of course, a big part of the toolbox you take your tools from are mobile apps. Now, your experience of using those apps is a function of...2022-09-1240 min

Business of Apps Podcast#118: What an app and the Black Mirror movie have in common? with Emily Tate, Managing Director at Mind the ProductAt this very moment, somewhere on the planet app development teams are working on new mobile apps. Some of them are thinking through features of those apps, others are ready to launch them on an app store, yet other teams are already marketing their apps to acquire users. It’s non-stop and you bet all those teams believe their apps are only capable of bringing good to this world. Let's try AppTweak. Now, did you watch the “Black Mirror” TV series on Netflix? Can you guess the connection between this movie and the app development process? Well, patience - on thi...2022-08-1535 min

Business of Apps Podcast#117: App Subscriptions Best Practices with Tobias Boerner, Co-Founder at Admiral StudioIt’s been a while since we talked on this podcast about App Subscriptions - the latest business model for mobile apps that powers revenue generation for so many apps today. It all started with video and audio streaming services such as Netflix and Spotify but then….it turned out that the model actually works for so many other apps. But popularity doesn’t necessarily mean that app brands actually know how to make the most of it. In this episode, we have Tobias Boerner, Co-Founder at Admiral Studio talking about the best practices for App Sub...2022-08-0822 min

Business of Apps Podcast#113: How Lose It! hit 2 million monthly active users with Erin Webster-Shaller, VP Marketing at Loose it!Ok, a quick experiment - try to recall apps on your smartphone, that you’ve been using since the inception of the App Store? And now, I am not talking about the native iOS apps, no-no, apps developed not by Apple. Can you think of any? If you do have some, at least one, it means the app hasn’t lost your trust and the trust of so many other people. It just works for you all and that’s why to this day it is still on the market. Today, we’ll be talking about on...2022-07-0436 min

Business of Apps Podcast#108: How to market apps via Influencers with Nadia Bubennikova, Head of agency at BuzzGuruSo it’s Monday morning, you’re sitting at your desk, taking a sip from your coffee mug and go like “Ok, I know my app’s user base isn’t growing as I planned. That’s obvious. I need to try another channel. Hm….” Let me interrupt your thinking at this point, that thing you’re looking for right now is Influencer marketing. This is how you can reach out more people that need your app and get them excited about it. To unpack Influencer Marketing for you, I’ve got a today Nadia to talk about types...2022-05-3050 min

Business of Apps Podcast#107: Apps and brands with Charlie Cooke, Head of Growth at Sidekick by Sorted FoodLet’s make a quick mental experiment. When I say brand, what pops up in your mind? Apple? Nike? Tesla? That’s right - all those are brands, in fact if you think about it you can easily count like a dozen of brands around you. And there is more - you can think of some of the mobile apps on your phone as brands as well. Today, Charlie will help you to get a better grasp on how to apply a brand concept to your app. Today’s Topics Include: Charlie has been working with a vari...2022-05-2325 min

Business of Apps Podcast#94: In-App Purchases: are they here to stay? with Jens-Fabian Goetzmann, Head of Product at RevenueCatOk, here is the thing - even if you aren’t into tech, you can see Apple Incorporated being mentioned in the news pretty much on a daily basis. These days, a big chunk of this coverage is dedicated to the situation around Apple’s monopoly with its App Store. And one of the central figures in that story is in-app purchases. A quick recap of how app developers have been making money with apps over the years. Well, it all started back in 2008 when app developers were being paid for each copy of their apps...2022-01-3139 min

Business of Apps Podcast#81: Building apps for businesses to survive COVID-19 with Nick Swenson, Managing Partner at Swenson HeWe are more than a year and a half into this pandemic and, aside from the multiple challenges it’s brought into our lives, there is this one - are you ready to volunteer to help others, providing your business’s services for free? Are you entirely focused on your own survival or you are willing to help people to relieve some of the challenges they’re going through? In this episode, Nick, Managing Partner at Swenson He - award-winning digital development company, will tell us the story of how his company's commitment to help people in need hi...2021-09-2933 min

Business of Apps Podcast#78 :The opportunity for consumer subscription apps with Nico Wittenborn, Investor at AdjacentOn the enormous landscape of mobile apps, there are two special categories that have been grabbing a lot of businesses attention - SAAS (stands for Software As a Service) and App Subscriptions. Both generate tens of millions of dollars for such companies as Slack, HULU, Netflix, Spotify and others. While there are obvious differences between these two, like it's a lot easier to get loads of users for a SAAS app (because all these people are employees of a particular company) as opposed to doing your best to reach out people who will benefit from an App...2021-09-0641 min

Business of Apps Podcast#67: Managing the UK’s largest under 5’s app portfolio with Ian Irving, Senior SEO & ASO Specialist in BBCIf you live in the United Kingdom and have kids under 5 years old, then there’s a big chance that they play with apps on their tablet developed by the British Broadcasting Corporation (BBC). Today’s guest is Ian Irving, Senior Search Engine Optimization (SEO) and App Store Optimization (ASO) Specialist in the BBC Children’s and Education Department. Ian talks about what it takes to manage app marketing for the largest portfolio of mobile apps for children. Today’s Topics Include: ✔️ Young at Heart: Ian’s journey from wanting to be a teacher to building apps...2021-05-1028 min

Business of Apps Podcast#44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet GroupAn app growth is always on the radar of every app developer or a brand. Eavesdrop any app marketing team brainstorming session and you'll hear them avidly discussing how to gain more loyal app users and what user acquisition channels to focus on. Now, dating apps have a special place in the app industry and in our lives. No matter where you live, your age, or your gender, you probably use mobile apps to connect with others and dating apps is surely one way of doing that. Today’s guest is Geoffrey Cook, CEO of The...2020-11-0919 min

Biz Apps & BeerBiz Apps & Beer - Episode 9: Whimsical & MiroWelcome back friends! On this episode of Biz Apps & Beer we continue our side-by-side app comparison. This time, we set our sights on Whiteboarding and Mindmapping apps. Alex bring Whimsical and Ryan reviews Miro. www.Whimsical.com www.Miro.com We're drinking Silicon Whit from Oxus Brewing Company. A refreshing Belgian-style wheat beer with moderate sweetness, low bitterness and aromas of citrus and pepper. Check it out on Untappd and brew it yourself! Don't forget to subscribe, like, and leave a rating in your podcast app! We ♥ U! Mo...2020-09-1653 min

Biz Apps & BeerBiz Apps & Beer - Episode 8: Evernote & OneNoteA new twist on Biz Apps & Beer! Not an app showdown, but a good, side-by-side comparison of two similar Note-taking apps: Alex covers Evernote Ryan raves about OneNote We're drinking Sookrams Wavelength IPA. Don't forget to subscribe, like, and leave a rating in your podcast app! We ♥ U! More From Our Hosts: Alex Henry: Twitter.com/JustSomeSaaS16 Ryan Bialek: Twitter.com/ThePrizeAwaits More On Our Website: BizAppsAndBeer.com 2020-09-0954 min

Biz Apps & BeerBiz Apps & Beer - Episode 7: Monday.comYou've probably seen their tacky Instagram ads... This week on Biz Apps & Beer we're dissecting a project management platform called Monday.com www.Monday.com We're drinking: 2020 Summer Lager from Little Brown Jug A summer lager with lemon, berry, and hoppy aroma. Light and gold! More From Our Hosts: Alex Henry: Twitter.com/JustSomeSaaS16 Ryan Bialek: Twitter.com/ThePrizeAwaits More On Our Website: BizAppsAndBeer.com 2020-09-021h 01

Business of Apps Podcast#26: How has Covid-19 affected travel apps? With Alexandra Lamachenka, Global Marketing Manager at SkyscannerCOVID-19 has changed the world and impacted the global economy, especially for companies offering airline and other travel services. Today’s guest is Alexandra “Sasha” Lamachenka, Global Marketing Manager at Skyscanner. The leading travel company finds the best options for flights, hotels, and car rentals. Sasha came on our show to talk about how this pandemic impacted the Airline industry and its effect on Skyscanner's marketing communication. Today’s Topics Include: ✈️ Skyscanner’s Core Philosophy: Traveler first (listen to them and offer support) ✔️ Skyscanner’s Mission: Lead the global transformation to modern and sustainable travel...2020-07-0623 min

Business of Apps Podcast#10: B2B marketing for mobile SaaS apps with Philipp Stelzer, Staff Product Manager for GoToMeetingOpen any online marketing publication, e-book, webinar or YouTube video of a presentation about app marketing, chances are it will be about doing marketing for B2C (stands for Business Two Customers) apps. In fact, the bulk of available materials cover techniques, hints, tricks, use case of how to market a mobile app to an end user. That's cool but there is the other part of the equation - B2B apps marketing and businesses need information about it as much as for B2C. On this episode we want to fill in the gap for marketers a...2020-03-1629 min

Business of Apps Podcast#8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital TurbineMore than two million apps are available in the Google Play store and 1.8 million in the Apple app store. With so many apps, how can indie and enterprise developers get their apps noticed and connect with users? If people can’t find your app, all your efforts are wasted. It's all about app discovery. Today’s guest is Scott Tomkins, senior vice president of Digital Turbine. He describes how to get your app noticed—what to do and what tools to use. Today’s Topics Include: What’s working and what’s not? Putting app in an app store an...2020-03-0225 min

Business of Apps Podcast#7: The State of Mobile 2020 with Paul Barnes, Managing Director EMEA at App AnnieWelcome to the world of apps and app analytics. You would need to think hard to find a single area in our lives that isn't influenced by mobile apps. Long passed the moment of novelty and today the major measure stick for mobile apps success is how much value do they bring to people's lives. Now, if you are a brand or publisher you need somebody who can take a bird view on the whole app ecosystem and give you a snapshot of what apps are popular globally or in specific countries, what app categories a...2020-02-2432 min

Business of Apps Podcast#4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket InternetIn the early 2000s, digital marketing for online commerce companies centered on relative keywords. The key component of search engine optimization (SEO) emerged to increase traffic to websites to generate leads, make more sales, and grow businesses. History repeats itself. App store optimization (ASO) followed to include similar techniques to apply to apps. To move forward and push decisions that need to be made, you must understand the impact of ASO. Now, you may think ASO should always mean doing marketing for mobile apps and SEO - doing marketing for websites. You have a point - usually we...2020-02-0422 min

BV Mobile AppsHow Personal Chefs Can Use Podcasts and Apps To Grow Their BusinessJillianne Veronica Harris is a Business Owner and Personal Chef. In this episode, Sean Garvey spoke with Jill about her business and how she uses podcasts and mobile apps to grow it. For more information about the JustATouchofJ: https://www.blackvibes.com/justatouchofj Follow Sean Garvey on IG: https://www.instagram.com/seangarveyatl To create your own app: https://www.bvmobileapps.com 🎧 Music by: J. Keys (Anonymous Records) - @jkeysmusic 2019-06-2400 min

The World of Apps3 Fitness Apps 🏋🏼‍♀️Discussing all about three fitness apps to help with momentum, 8Fit, MealPlanPro and Freelectics 2017-09-0611 min

The World of AppsHottest Apps of the Week 📱Exploring the App Store and what hot and new apps have emerged as the best in the last week! 📱2017-08-2412 min

The World of Apps4 Cool Apps of the Week 📱Discussing a few more awesome Apps ready for you to discover this week. Starting with Kiwake to Remember the Milk 📗2017-08-2213 min

The World of Apps3 Desert Island Apps 🌴📱You are stuck on a desert island 🌴 You have no WiFi, only 2 full charges and any Apps in the world to choose, what do you go with? 📱2017-08-1107 min

The World of AppsHot Apps Right Now! ⚡️A few apps from the first week of August that I thought should get a bit of airtime! Share your favourite apps of the week with me on Twitter: @francescod_ales 2017-08-0209 min

The World of Apps3 Mind-Mapping Apps 🎈Let's discuss mind-mapping tools. In this feature we share LucidChart, MindNode and MindMeister, a smashing range of apps to be used for mindmaps, projects, visuals activities.2017-07-2713 min

The World of Apps12 Apps for Post-Vacation 🛬A dose of apps that you can use when you get back from your holidays to recover and crush the rest of your year! 🛬🌅2017-07-2413 min

The World of AppsHelpful Mac 💻Apps #3Helpful Mac Apps 💻 #3 covers BeFocused Pro, Pagico 8, Day One & Zoom for Mac.2017-07-2211 min

The World of AppsApps for the Movies (Cinema) 🎥Movie Apps for You! 🎥 • Popcorn, IMDB, Meerkat Movies 📽️ • Soon & Letterboxed 📽️2017-06-1409 min

The World of AppsNews Apps 📰News Apps 📰 Updated! • Buzzfeed, Bustle & HuffPost 📰 • How Do You Think the Rise of AI Will Impact Your Career? • Inshorts & the Skimm 📅 • Go to "Episodes" for more... 💼2017-06-1410 min

The World of AppsPhoto Apps 📷All about Photo Apps today! • Clips from Apple, Quik from GoPRO • April, Brushstrokes, Cheerz 📷 • What's your go-to Camera app?! 📷2017-06-1409 min

The World of AppsMore Health Apps5 Awesome Health Apps! • Zero - Fasting App! • 4 more Apps: Aaptiv, Runtasty, Yoga wake-up & Asana Rebel • Benefits of Yoga & sign-off!2017-06-0610 min

The World of AppsMust-Have Team AppsTeam Communication Apps! • Slack & Twist • Hive, Dropbox Paper & Google Drive • CALL-IN: With your experiences!2017-06-0609 min

The World of AppsWork/Life Balance AppsWork/Life Balance Apps! • Shyft: Work/Life balance to-do list app • CALL-IN: With your experiences!2017-06-0309 min

The World of AppsHandy Study AppsStudy Apps 📚 4 Apps! • Pomodoro Technique 🍅 25-mins on // 5-mins break • My Study Life: ✍️ Plan all your studying! • OneNote for Notes, MyHomework for planning & HabitBull for goals 🤔 • CALL-IN: With your Study Apps! 🤔2017-06-0310 min

The World of Apps5 Productivity Apps5 More Productivity Apps! Phew! • Plan 2.0: Calendar & Tasks together 2017-06-0304 min

The World of Apps5 Spectacular Apps5 Handy App Recommendations! • Instapaper/Pocket 📝 • Airdrop: Easy iOS Transfer • CALL-IN: Any handy apps!? I will broadcast!2017-05-1605 min

The World of AppsHow to Find Nifty Apps!Finding Great Apps! 📱 • New Apps: App Store section 📱 • Keep your apps updated! 📱 • The Wish List for Apps 💬 • CALL-IN with your App Store Tips! 💬2017-05-1611 min

The World of AppsGreat Music Streaming AppsLet's talk about Music Streaming Apps! 🎶 • Spotify 🎶 The Best All Round Solution • SoundCloud 🎶 : Discovery King! • Tune-in Radio 📻 • Amazon Music: inc. in your Prime subscriptions! 📻 • Google Play Music: A sturdy solution! • Let me know what music apps you have! 📻2017-05-1611 min

The World of AppsThe Best Calendar Apps!Calendar Apps 📅 • Calendars 5: my iOS App! 📅 • Fantastical 2: Expensive, but great! 📅 • Google Calendar: Easy n' Simple 📅 • *NEW* VANTAGE CALENDAR 📅 • Thanks for stopping by! •2017-05-1610 min

The World of Apps5 Amazing Apps!Today's segments: 5 Amazing New Apps! • Pops: Keep your phone away! 👴 • Tags: Simple Note-taking! 📓 • SOON: Bucket List Building 📓 (Alex Ikonn rec)2017-05-1607 min