Mollie Elkman - Podcast Details

Shows

$It\'s Not That Complicated with David Hagan$ It's Not That Complicated with David HaganEmpowering the Next Generation of Women Builders with Mollie ElkmanJoin David Hagan as he welcomes Mollie Elkman, a second-generation leader in the homebuilding industry and a champion for women in construction. Mollie dives into her path from advertising in hospitality to transforming Group Two into a cutting-edge marketing firm for builders. Hear how she’s using her talents to drive change with The She Built Foundation, a nonprofit aimed at inspiring girls to explore careers in construction. This episode is packed with insights on leadership, legacy, and the power of culture. Listen now for a truly inspiring episode! 2024-09-0329 min

Builder365Understanding Your Buyer with Mollie ElkmanMollie Elkman discusses the importance of understanding the target demographic and making informed decisions in marketing. She also talks about the evolution of marketing trends, the impact of AI, and the need to constantly adapt and improve in the industry. The conversation highlights the significance of connecting with the audience's problems and finding creative ways to differentiate a brand from competitors. Timestamps: 00:00 The Importance of Understanding the Target Demographic 06:30 In Which State is it the Most Difficult To Purchase A Home? 08:09 What State Has The Highest Level of Affordability? 10:30 What Are The Odds That You'll Work Pa...2024-05-2846 min

The Supply House Times PodcastChildren’s book inspiring a new generation of skilled trades workersPlumbing Group Editors Nicole Krawcke and Natalie Forster sit down with Group Two’s Mollie Elkman and Oatey’s Katherine Lehtinen to discuss the workforce development movement behind the children’s book, “The House That She Built,” and how it’s generating awareness of the skilled trades for young women. Sponsory by 2023-09-1113 min

The Plumbing and Mechanical PodcastsChildren’s book inspiring a new generation of skilled trades workersPlumbing Group Editors Nicole Krawcke and Natalie Forster sit down with Group Two’s Mollie Elkman and Oatey’s Katherine Lehtinen to discuss the workforce development movement behind the children’s book, “The House That She Built,” and how it’s generating awareness of the skilled trades for young women. Sponsored by 2023-09-1113 min

Anewgo of New Home SalesThe Brand That She Built with Mollie Elkman-075Join us for an inspiring episode as we interview Mollie Elkman, the owner and President of Group Two, a leading full-service marketing partner for America's most successful builders. Discover Mollie's incredible journey of taking over the agency and turning it into a thriving brand. Explore her best-selling children's book, "The House That She Built," which has grown into a global movement sparking curiosity in STEM and construction careers. Mollie's remarkable achievements earned her the title of 2022 Sales and Marketing Professional of the Year, and learn about her role as a headliner at Jeff Shore's Sales and Marketing Summit this...2023-06-0637 min

The Build Zone Podcast - A Construction PodcastABC & GCI Coffee Break Podcast-Episode 66: Mollie Elkman, author and Adison Stifter and Justice Reardon from W.T RichCheck out Episode 66 of the ABC & GCI Coffee Break Podcast with Allison Jackson, Keyla Rodriguez-Santiago, and Mike Maloney brought to you by Skilled Trades Partners. We continue to celebrate Women in Construction Month and are joined by Mollie Elkman author of “The House That She Built”. We also talk to Addie Stifter and Justice Reardon from ABC Massachusetts member W.T. Rich. Tune in as we discuss space worms, member news, upcoming events! --- Support this podcast: https://podcasters.spotify.com/pod/show/abcgcicoffeebreak/support 2023-03-291h 10

The FixBreaking Barriers: Empowering Young Girls to Pursue the TradesThe Fix – Season 3, Episode 3 Title: Breaking Barriers: Empowering Young Girls to Pursue the Trades Episode Overview: Mollie Elkman is the President and Owner of Group Two, a leading new home marketing partner for builders, and the author of The House That She Built, a book that educates young readers about the people and skills that go into building a home. She joins us to talk about changing the perception of career-based bias by getting in front of the youngest learners and shifting the mindset of teachers and parents to change some of the...2023-03-2219 min

Inside The TradesEP 40: Mollie Elkman - Author of The House That She Built on Sparking a MovementWe got a two-fer on this show - Talking the House That She Built AND heading back to our adopted city of Philadelphia! We've loved this book and the movement it's been able to grow that we had to have the author on and hear all about the origins and how it's changed the course of her life.If you'd like to learn more about the book and how you can get involved here are some helpful resources: The House That She BuiltGroup Two Advertising Mollie's LinkedIn bio Connect with us: Instagram Face...2023-03-0141 min

Strive Leadership DevelopmentMollie Elkman - A Champion For Women In The Building IndustryHow do you build success? One of the best ways is to surround yourself with the right people, says Mollie Elkman, owner and president of Group Two, a full-service marketing company for builders. With a passion for the home building industry gleaned from her father, Mollie used her social media skills to bring her dad’s company to the forefront in the industry. See how she’s relentlessly pursued success in this episode. Check us out at: https://striveleadershipdevelopment.com/2023-01-261h 01

Atlanta Real Estate Forum RadioDenim Marketing Gets Ready for the 2023 NAHB Int’l Builders’ ShowVice President of Client Services Courtney Stewart with Denim Marketing joins the Atlanta Real Estate Forum Radio podcast to discuss the 2023 NAHB Int'l Builders’ Show. Stewart joins host Carol Morgan to chat on the All About Real Estate segment. An Atlanta native, Stewart graduated from the University of Georgia in 2011 with a degree in Public Relations. Celebrating her 10th anniversary with Denim Marketing this upcoming May, Stewart started her career at Denim Marketing managing Atlanta Real Estate Forum! Stewart said, “I love this site and this podcast!” Denim Marketing is a full-service marketing agency with focusing on content creation, such as creat...2023-01-2519 min

Anewgo of New Home Sales2022 Conferences Recap-052Team Anewgo participated in six conferences in 2022. In this podcast, we're recapping the conferences we attended as well as what's on our radar for 2023. Conferences we attended in 2022:International Builders Show in Orlando, FLThe YP CommitteeThe YP Awards (judging and gag recognition)NAHB HQKristi Allen recognized for her work on the House that She BuiltMollie Elkman author of the book based on the House That She BuiltSales Central-schedule a time to meet with team A...2022-12-2037 min

Women Talk Construction PodcastWTC 'The House That She Built' with Mollie and JudySend us a textIn this episode: Christi and Angela talk with Mollie Elkman from the marketing firm GroupTwo and Judy Dinelle from the building materials supplier, 84 Lumber. With the backing and support from Judy and 84 Lumber, Mollie was able to write and release a children's book named 'The House That She Built', an educational book about women in construction and how trade skills are evident all around us in our everyday lives. This podcast tells a wonderful story about how the book came to be, and how women working together in their various roles can do...2022-12-1230 min

Girls Who Run The WorldOwner to Author: The Mollie AffectMollie Elkman is changing the world one house at a time. Mollie is the Owner and President of Group 2 Advertising, while also the author of “The House She Built.” Mollie is the co-host and co-creator of the “Building Perspective,” podcast and on top of it, all Mollie is a mother of two children. Mollie is changing the face of home building and truly making an impact on the world each day. I am thrilled to have interviewed Mollie in Philly and to have her share her story with you all! Get ready because this episode is amazing! 2022-11-2350 min

Everyday Green HomeThe House That She Built with Natalie MilesWe are facing so many challenges in the labor and workforce and the construction industry right now, and people want to know why there aren’t more women employed in construction, the home-building industry, and the skilled trades. I am a huge advocate for workforce development, women in construction, and women in the skilled trades, and I have come up with a solution! It’s a phenomenal project called The House That She Built. I’m Marla, the Green Home Coach! I have Natalie Miles joining me today to discuss The House That She Built project...2022-10-2632 min

Women at WIRCHome Builder Marketing and The House that SHE Built with Mollie Elkman of Group TwoMollie Elkman is the owner and president of Group Two, a full-service marketing partner for home builders. She is the author of the best selling children’s book, The House That She Built, published by NAHB BuilderBooks in collaboration with The Professional Women in Building Council and NAHB’s workforce development team. She was recognized at The 2022 International Builders' Show as the National Sales and Marketing Council's (NSMC) Sales and Marketing Professional of the year. By focusing specifically on housing, Group Two understands the industry and is specialized in connecting builders with buyers. With a complete range of creative and tech...2022-09-0910 min

Mothers In Construction (M.I.C.)M.I.C. Episode 41 - Girls Can Do AnythingCheck out Episode 41 of Mothers In Construction Podcast - Girls Can Do Anything with Mollie Elkman, author of The House That She Built and Amanda Jewell , author of Panda the Project Manager - Builds Her First Home. Both of these ladies have authored books that encourage representation of women in the construction industry through children's literature. It’s important for us to normalize women being in our industry by showing our children it’s possible. Reading about it allows them to dream and explore endless possibilities. Mollie Elkman is a mom and the owner and president of Group...2022-06-2431 min $Because It\'s Tile$ Because It's TileBecause It's Tile with Mollie Elkman - The House That She BuiltIn this episode, recorded at Coverings, Rick Church, Executive Director of the Ceramic Tile Distributors Association (CTDA) interviews Mollie Elkman. Mollie is the author of The House That She Built, a children's book, corresponding activity book and much more about construction workforce development - specifically for women. 2022-04-1221 min

HAZARD GIRLSSn. 4, #1 Mollie Elkman: "The House That She Built"A few years ago, a house in Utah was built by a team made up entirely of women. Today’s guest, Mollie Elkman, is the owner and president of Group Two, and she and her team were responsible for the sales and marketing side of the build. As the project was nearing an end, Mollie saw the potential of this story to positively impact the lives of so many women and girls, and she embarked on a journey of writing The House That She Built. The book highlights 18 of the trades that are involved in building a house, from ex...2022-04-1229 min

The Tim Faller ShowEp.187: The House That SHE Built with Mollie Elkman As listeners know, hosts Tim and Steve try to bring as many women on the show as possible in hopes of bringing new perspectives to the podcast. So, guest Mollie Elkman is with us today to discuss her book that promotes the idea to young girls that women are capable of anything they set their mind to. She also helps us understand how we may be able to reach out to women, but maybe more importantly to girls during the formative years of their lives. With a passion for understanding human behavior, particularly what drives people to m...2022-03-3036 min

Atlanta Real Estate Forum RadioBrittani Sanders Talks DEIVice President of Development Brittani Sanders with Portman Residential joins the Atlanta Real Estate Forum Radio podcast to share the importance of development and diversity, equity and inclusion (DEI) in a corporate space. Sanders joins host Carol Morgan on the All About Real Estate segment. A relatively new company, Portman Residential is the latest addition to the Portman Holdings family, a staple in the homebuilding industry for over 60 years. Founded by a prolific architect, John Portman, the company was previously known for designing abundant office and hotel projects and recently decided to expand into the mixed-use development sector with the cr...2022-03-1623 min

Tough as NailsEpisode 02 - Mollie ElkmanThis week, we are joined by Mollie Elkman, the owner and president of Group Two. Mollie talks about her new children's book, The House That She Built. She also shares how she met one of her mentors and why it's so important to surround yourself with people who don't look like you. 2022-02-2132 min

Exceptional WomenMollie Elkman On Exceptional WomenKendra talked with author and Marketing President Mollie Elkman, about her new book, The House That She Built and her mission to inspire young girls and women when it comes to working in a trade. 2022-01-1022 min

Word of Mom RadioSharla Feldscher's KIDFUN AND MORE with Mollie Elkman on Word of Mom RadioMollie Elkman is joining Sharla Feldscher on KIDFUN AND MORE. Mollie is the owner and president of Group Two, a full-service marketing partner for home builders based in Philadelphia. She is the author of the new children’s book, The House That She Built. Mollie is passionate about proactively sharing the successes of those in housing in order to diversify the industry and elevate careers in construction. Our host, Sharla Feldscher, is the author of several KIDFUN books including the most recent, KIDFUN: 401 Easy Ideas for Play (Wordeee publishing), is hosting the KIDFUN AND MORE Podcast on the Word of Mom...2021-09-2330 min

Housing DevelopmentsA Conversation with "The House That SHE Built" AuthorHosts Jerry Howard and Jim Tobin sit interview Mollie Elkman, author of NAHB’s newest, and fastest selling book, “The House that She Built.” Elkman was inspired to write this book, geared toward young children, after her firm was involved with the real-life “House that SHE Built,” the first home designed and created by an all-women team.2021-09-1618 min

The Builders InstituteHost Jeff Hanley Talks to Mollie Elkman, Owner of Group Two Advertising 2021-09-1329 min

Building PerspectiveQ2 Digital TrendsWe’re diving into everything we’ve seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest and podcast favorite, Chelsey Keenan, Group Two’s Director of Digital Marketing gives insightful details on Geofencing, CPM (cost per thousand impressions), Pillar Pages, and more. To read more about Group Two’s thoughts on Q2 digital marketing trends, read the blog! Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: h...2021-07-2628 min

Atlanta Real Estate Forum RadioMollie Elkman Talks About The House That She Built BookThe House That She Built has gained national attention in the homebuilding industry. This beautiful home in Utah was designed, planned and built entirely by women. The project has gained considerable attention and is a way to showcase all of the women in the trades and inspire young women to consider the building industry for their future careers. To discuss her book The House That She Built, which is based on the project of the same name, Mollie Elkman joins co-hosts Carol Morgan and Todd Schnick on the Around Atlanta edition of this week’s episode of Atlanta Real Estate Fo...2021-07-2214 min

Building PerspectiveFueling Growth with TechnologyAdopting new technology and systems can be painful for any organization, but it's critical to growth. Shawn Giddens, Senior Sales Coach for Schuber Mitchell Homes, joins Matt Riley to discuss how the fearless adoption of new technology has helped fuel his company's growth from 100 homes six years ago, to 1000 projected homes for 2022. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on...2021-06-2944 min

Building PerspectiveThe OSC's Role in Social MediaShould your Online Sales Counselor manage comments and questions on your social media platforms, rather than your marketing manager or onsite agents? The short answer is… YES! This week, Group Two’s Chelsey Keenan and Alexis Udine explain why this is a great strategy for home builders to gain qualified leads, and they give specific examples of how it works. Listen out for Chelsey’s “Homework Assignment of the Week” and share your results in the Building Perspectives Facebook Group! Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe o...2021-06-2229 min

Building PerspectiveUser-Generated ContentWhat is user-generated content and how do you use it in new home marketing? We answer those questions and more with our special guest, Maurie Jones, Sr. VP of Marketing at Wayne Homes! Wayne Homes is an industry leader when it comes to cultivating community on social media. Maurie explains the strategy, tactics, and process for getting customers to share the love! To see user-generated content in action, follow Wayne Homes on Facebook and Instagram. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: ht...2021-06-1539 min

Building PerspectiveThe House That SHE BuiltFocus Discussion of the Week: The House That SHE Built is a brand new children's book inspired by the home created and completed by The Utah Home Builders Association’s Professional Women in Building Council. Tune in as Mollie Elkman and Georgia Castellano — the author and illustrator of the book, respectively — reflect on how this empowering book will help tell the story of this phenomenal house long after it is sold. Resources mentioned in this episode: SheBuiltBook.com Join our Facebook Group: https://bit.ly/2p...2021-06-0126 min

Building PerspectiveParade of Homes Pivot with Jon MelchiFocus Discussion of the Week: What will your 2021 Parade of Homes look like? Jon Melchi, Executive Director of the Building Industry Association of Central Ohio, joins Matt Riley to discuss how his market’s Parade of Homes pivoted when its 67-year-old model no longer worked. Listen in to learn how organizers incorporated digital best practices into every aspect of the Parade, and how the goal shifted from attracting high numbers of attendees to only the most qualified home buyers. Mentioned in this episode: Parade of Homes: The Best...2021-05-2533 min

Building PerspectiveWhat's #Trending on Social MediaFocus Discussion of the Week: iOS 14 Update, TikTok, and user-generated content - join our social media experts Chelsey Keenan and Vicky Bak as they discuss What’s #Trending in Social Media! The Social Media corner breaks down the latest trends, news, and ideas in the world of social media and how you can use it as a learning tool to educate your future homebuyers. Our favorite new home centric TikTok account from Jared Kirkwood: https://www.tiktok.com/@jaredwkirkwood?lang=en Don't forget to follow Group Two on TikT...2021-05-1829 min

Building PerspectiveWhat Makes Up Your Brand?Focus Discussion of the Week: What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what makes your business thrive and succeed. Group Two branding and digital marketing experts Georgia and Chelsey join the show today to discuss what makes a successful brand, and how branding can set you apart in today's hot market. We also discuss: When it's time for a rebrand or a brand refresh How to develop sub-brands within your portfolio How to incorporate your brand into your content and social media str...2021-05-1139 min

Building PerspectiveBuilding Trust with Ashley DurhamFocus Discussion of the Week: 35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers to understand your product and processes. Ashley Durham from Stone Martin Builders joins the show to discuss how her team keeps their buyers informed and engaged. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple P...2021-05-0429 min

Building PerspectiveConsumer Housing Trends Report with ZillowFocus Discussion of the Week: The Zillow Housing Trends Report is out, and we've got insider insight! As millennial, tech-savvy buyers browse the market, are you up to date with your content to ensure an informative experience? Because when buyers have the information they need, they’re able to make a much quicker decision between you or your competitor. Brett Steele from Zillow joins the show to unravel some of the latest trends in homebuying. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L...2021-04-2749 min

Building PerspectiveThis Market SucksFocus Discussion of the Week: This Market Sucks! Yes, we're in the highest demand market we've seen in quite some time, but that comes with some challenges - costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape more cramped living spaces. Amanda Druschel and Alexis Udine join the show to discuss how you can navigate this hot market and how to keep your lines of communication open. Articles From Today’s Episode: ‘When is the housing market...2021-04-2041 min

Building PerspectiveQ1 Digital TrendsFocus Discussion of the Week: TikTok, Google My Business, and the iOS 14 Update - what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nR...2021-04-1330 min

Building PerspectiveOnline Builder Shop ResultsFocus Discussion of the Week: More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it's not enough to just have online leads... Are you following up with them consistently and effectively? What kind of customer experience are you creating? In our latest secret Builder Shop, conducted earlier this year, we surveyed home builders on the top 200 list to find out if they were following up with online leads, how often, which methods they used, and if their fol...2021-04-0836 min

Building PerspectiveEffective Content StrategyFocus Discussion of the Week: You’ve heard the saying - content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, Group Two’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey of self-education and alleviate their fears and mistrust. Top Topic of the Week Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6...2021-03-1636 min

Building PerspectiveLooking Forward With Kimberly MackeyFocus Discussion of the Week: This week’s episode of Building Perspective brings in the insight of Kimberly Mackey, the founder of New Homes Solutions, and recently named Chairperson for the National Sales and Marketing Council (NSMC). In a time where sales may be record-breaking, Kimberly brings her unique perspective and discusses making the most of your time, navigating today’s buying surge, and much more. Top Topic of the Week Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://a...2021-03-1148 min

Building PerspectiveContinuing To Invest With Brooke CarrollFocus Discussion of the Week: As you may have noticed, sales are great, records are being set, and it looks all green from here on out. But that’s not where the process ends. Don’t suffer from GMS (Good Market Syndrome). It’s time to invest in yourself, your team, the process, and your content. Brooke Carroll from Homes By Dickerson joins Matt & Mollie to discuss strategies and a case study on why “Investing in Yourself” works! Top Topic of the Week Join our Facebook Group: https://bit.ly...2021-02-2547 min

Building PerspectiveSelling and Traffic: What’s the Pulse?Focus Discussion of the Week: All new voices. All new opinions. All-new strategies. All Year long. Season 2 continues with Amanda Druschel - the newest member of Group Two. The 12-year homebuilding vet joins the show to discuss the current state of the market. With much of the market selling homes like hotcakes, we’re here to tell you how to nurture those customer relationships. After your buyers sign the contract, your work doesn’t end there. Amanda brings in her expert sales knowledge on how to navigate the process when you’re at record highs in “Sel...2021-02-1851 min

Building PerspectiveCreating a Growth Mindset With Daniel FischerFocus Discussion of the Week: We’re kicking off season 2 of Building Perspective with our Leadership Series! Daniel Fischer is a veteran of the homebuilding industry — and just recently, his company, Elite Homes, was acquired by Arbor Homes. In this scenario, many would check off that “growth” box and call it a day. But is growth all about numbers and sales? Or is it something more personal? Daniel joins the podcast to discuss “Creating a Growth Mindset” with your team. Top Topic of the Week Join our Facebook Group: h...2021-01-2937 min

Building PerspectiveBrand is the FutureFocus Discussion of the Week: Don’t think branding is important? Think again. When buyers are considering one of the most important purchases of their life, the unique story you tell is vital — but if you only prioritize your bottom line, buyers can sense that from a mile away. Matt and Mollie discuss why “Brand is The Future” and how to create a fulfilling and memorable customer experience. Top Topic of the Week Google Analytics 4 and a Cookie-less Future Join our Facebook Group: https://bit.l...2020-10-2940 min

Building PerspectiveMaking Quick Decisions, Not Perfect Decisions with Paul HansonFocus Discussion of the Week: Do you take action when needed? Do you admit when you’re wrong? Do you take ownership of your role? As a strong business leader, these are key questions to consider. Paul Hanson from EPCON Franchising discusses why “Making Quick Decisions, Not Perfect Decisions” is vital to navigating your business through any economy or situation, and why being right all the time doesn’t necessarily lead to success. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow...2020-10-2237 min

Building PerspectiveContent That Converts with Peter SchravemadeFocus Discussion of the Week: The first step of a buyer’s process is typically a visit to Zillow or your website. But if you don’t have high-quality images and renderings of your homes, buyers will quickly drop you from consideration. An easy solution? Box Brownie! Peter Schravemade of Box Brownie joins the podcast to discuss how your empty spec home or floor plan that isn’t even built yet can be transformed into a lived-in space, thanks to the power of CGI rendering and photo enhancement. Exclusive for Building Perspective listener...2020-10-1536 min

The Home Builder Digital Marketing PodcastEpisode #30: Ethical Considerations in Social Media - Mollie ElkmanThis week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Mollie Elkman, the president of Group Two, to discuss ethical considerations in social media. She shares her expert insight on all things involving home building and social media, with topics such as how social media has changed our world, and the ethics of targeting home buyers. Show Notes: https://www.buildermarketingpodcast.com/episodes/30-ethical-considerations-in-social-media-mollie-elkman 2020-10-1441 min

Building PerspectiveCOVID Round 2Focus Discussion of the Week: We’re all feeling a bit uncertain about the near future right now — but there are things you can still control. Having a firm grasp on your branding is key to ending 2020 on a high note. As we head into the election and holiday season, Matt and Mollie discuss how branding brings meaning to a questionable time (without ever getting lost in the shuffle). Top Topics of the Week: Instagram Turns 10 Years Old! Judge denies motion by NAR to dismiss buyer commission lawsuit Zillow Launches Their Own Broke...2020-10-0836 min

Building PerspectivePricing, Shortages, and ExpectationsFocus Discussion of the Week: The price increase of materials and delayed building times are raising home prices and pushing move-in day further back than your buyers might like — but there is a way to navigate this obstacle. Al Trellis joins Matt and Mollie to discuss everything you need to know about “Pricing, Shortages, and Expectations.” Hear more from Al Trellis at the Home Builders Network. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Sub...2020-10-0157 min

Building PerspectiveLeads, Price Increases, and DelaysFocus Discussion of the Week: The pendulum has swung quickly from utter fear and uncertainty to we can’t build enough new homes quick enough. With record breaking low interest rates, suppressed inventory levels, and consumers who NEED change in the way they live their lives, homebuilders are well positioned. Maybe...Lots of recent conversations around price increases, delays, and too many leads, and how to handle them all is the topic of this week's episode. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podca...2020-08-2029 min

Building PerspectiveIt's a Trap: BP ShortFocus Discussion of the Week: You’ve probably seen the headlines: “New Homes Sales Hit Record High!” But as the great Admiral Ackbar would say, “It’s a trap!” In today’s BP Short episode, Matt explains why you shouldn’t get complacent, despite the optimistic headlines — instead, you should continue to allocate your dollars (and your effort) toward your digital marketing strategy. The headlines mentioned in today’s episode: New-Home Sales Jump 13.8% in June Existing home sales surge nearly 21% in June – the highest monthly gain on record U.S. new home sales shine...2020-07-3013 min

Building PerspectiveReal Buyer TalkFocus Discussion of the Week: There’s no time like the present. With current mortgage rates at a historic low, it’s safe to say that homeowners are confident in their ability to make their move. In this week’s episode, two homeowners join us to discuss why they chose to buy a new home during the pandemic, and how working from home influenced their decision. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify...2020-07-1632 min

Building PerspectiveA Culture of Empowerment with Greg and Missy ManuelFocus Discussion of the Week: Are you putting as much focus on the well-being of your employees as you are on sales? In 2020, a holistic approach to your team and company is necessary. Greg and Missy Manuel of Manuel Builders join Matt and Mollie to discuss the importance of mental health and wellness in your company culture. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj 2020-07-0937 min

Building PerspectiveThe Science of Bias With Lindsey TepferFocus Discussion of the Week: Your brain helps you navigate the world, assess situations, and judge interactions — so does that mean your brain also causes you to have biased opinions about other people? Challenge your thought process today as Lindsey Tepfer, a research associate from Temple University, joins us to discuss the “The Science of Bias” in our everyday lives. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2Z...2020-06-0435 min

Building PerspectiveThe COVID Impact On Floor Plans With Eric TaylorFocus Discussion of the Week: In a new era of WFH, is your home designed for the “virtual 9 to 5”? Are you using your dining room as a makeshift home office? How are the impacts of COVID19 affecting the way we live and work in our homes, and are consumers going to be looking for a new approach to their home layouts. Eric Taylor, Vice President of Design from Frank Betz Associates, joins the podcast to discuss how floor plans are currently being thought about, drawn up, and lived in as we spend more time at home...2020-05-2837 min

Building PerspectiveLikability Is Overrated With Mary Marshall ForrestFocus Discussion of the Week: Does being “nice” lead to more sales? How about being “liked”? The answer might surprise you. As we all know, these past months look a bit different than they did last year. So, how do we continue to drive sales and have a record-breaking year? Mary Marshall Forrest from the Forrest Performance Group joins us to discuss why "Likeability Is Overrated” and how being “nice” isn’t always necessary for your sales equation. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https...2020-05-2144 min

Building PerspectiveMagic With The Push Of A Button With Jake ScherrerFocus Discussion of the Week: On this episode of Building Perspective, Jake Scherrer from Zillow returns to the show to catch up with Matt and Mollie and discuss the latest in virtual home tours, the challenges and benefits of working from home, and how the industry can learn from today’s external shifts. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2n...2020-05-1445 min

Building PerspectiveThe 7 Steps of Virtual Selling With Roland NairnseyFocus Discussion of the Week: We’ve got a special bonus episode from Building Perspective LIVE! Roland Nairnsey from New Homes Sales Plus joined the show to discuss “The 7 Steps of Virtual Selling” to ensure sales success in the new normal. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two...2020-05-0956 min

Building PerspectiveThe Payoffs of Early Adoption With Chris HartleyFocus Discussion of the Week: How does being first-to-market with new tools and technology give you the upper hand in selling more homes? Chris Hartley from K. Hovnanian® Homes joins us to discuss “The Payoffs of Early Adoption” and how he found success as an early adopter by testing new technologies and getting buy-in from his team. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitche...2020-05-0745 min

Building PerspectiveSuccess In A Time of Crisis With Laura HansonFocus Discussion of the Week: Evolving from your traditional face-to-face sales process may not be as big of a surprise to your buyers as you think. With the prevalence of Amazon and e-commerce, your buyers are already accustomed to purchasing what they want and need online. Are you ready to sell your homes virtually? Laura Hanson from New Tradition Homes joins Matt and Mollie to discuss the shift to virtual sales and the success that comes with it. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on...2020-04-3034 min

Building PerspectiveHomebuilder Website Updates with Greg BrayFocus Discussion of the Week: The “new normal” has compelled our industry to go digital. But this move isn’t just practical—it’s what your buyers have always wanted. Greg Bray from Blue Tangerine joins Building Perspective to discuss a few much-needed updates you can make to your website that will stand the test of time. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: ht...2020-04-2348 min

Building PerspectiveLet's Get RealFocus Discussion of the Week: On this episode of Building Perspective, we’ve stripped away our usual format and got straight to the point. Join Matt and Mollie for “Let’s Get Real,” where they discuss all things messaging, marketing, and timing in today’s climate. One of the (many) positive takeaways? According to Zillow, listings of used homes are down by more than 27%. With potential homeowners staying away from used homes, now’s the perfect time to promote your “brand new home” message. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe...2020-04-1641 min

Building PerspectiveFollow Up: Who Does It Anyway With Dave BetcherFocus Discussion of the Week: If you have a strong website and digital marketing campaign, you should see your number of web leads increase. But with less than 1% of your web traffic converting, are you making sure to follow up with each and every one of those valuable leads? Dave Betcher from ECI Solutions, also known as Lasso CRM, joins the podcast to discuss “Follow Up: Who Does It Anyway?” Top Topics of The Week: Matt and Mollie shared a video of 5 tips in 5 minutes on what you can...2020-04-0957 min

Building PerspectiveHow To Make Sense Of And Create Urgency In Today's Ever Changing Mortgage Climate With Phil JawnyFocus Discussion of the Week: Missed our Building Perspective LIVE with Matt Riley and Phil Jawny? Listen to it here in podcast form as the experts discuss how to make sense of and create urgency in today’s ever-changing mortgage climate. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB 2020-04-071h 00

Building PerspectiveSuccessful CRM Implementation With Abbie MirataFocus Discussion of the Week: A CRM allows you to follow up with prospects, create content, send eblasts, and even write contracts — but implementing one can be a challenge. That’s where Abbie Mirata of ApostleTech comes in. In today’s episode, Abbie joins us to discuss and explain the steps it takes to (seamlessly) introduce a CRM into your organization. Top Topics of The Week: The Governor of Pennsylvania announced that work waivers are now null and void for non-essential businesses until the end of the month. Ma...2020-04-021h 04

Building PerspectiveInstant Self-Service Access With Lynne DavisFocus Discussion of the Week: While we practice social distancing, video calls are an easy and efficient way to conduct home tours. But what if we told you that your prospects could still physically get into your homes… without anyone onsite? Lynne Davis of NterNow joins Matt and Mollie to discuss the benefits of "Instant Self-Service Access," which allows prospects to get into your homes for completely private (and safe) tours. Top Topics of The Week: Mollie talked to a friend outside the U.S. about the impact of CO...2020-03-2646 min

Building PerspectiveRelationships Over Transactions With Steve Pacinelli Focus Discussion of the Week: If a picture is worth a thousand words, video is worth significantly more. Skip the automated text and email, and get face to face with your prospects and clients via video! Steve Pacinelli from BombBomb joins Matt and Mollie on Building Perspective to discuss “Relationships Over Transactions” and how video can make your sales process a little more human. Read Steve’s Book: Rehumanize Your Business Steve is Reading: Ego Is The Enemy and Stillness Is The Key by Ryan Holiday Indistract...2020-03-191h 06

Building PerspectiveCreating Certainty In Uncertain Times Focus Discussion of the Week: Did you miss the Lasso’s latest webinar featuring Matt Riley, Chad Sanschagrin, and Dave Betcher? Then tune into this episode of Building Perspect to hear the experts discuss “Creating Certainty in Uncertain Times” as the world deals with COVID-19, better known as the Coronavirus. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscr...2020-03-1758 min

Building PerspectiveBack To The Basics: How To Overcome Objections With Ryan Taft Focus Discussion of the Week: Objections aren’t a bad thing. In fact, they can be healthy. No, we’re not talking about a high schooler’s dating life — we’re talking about new home sales. Prospects today have BS radars that are off the charts, so it’s more important than ever to be genuine. Ryan Taft from Jeff Shore Consulting joins Matt and Mollie to discuss effective ways to overcome objections during the sales process. If you want to hear more about GMS, check out our blog (http://bit.ly/2SltGKe) and...2020-03-121h 15

Building PerspectiveState Of The Union On Social Media With Chelsey KeenanFocus Discussion of the Week: Have you heard the rumor that “no one uses social media?” Here’s a number that points to the contrary — Facebook has 2.14 billion active monthly users. This tells you that the audience is there… and it’s smart to put major ad $$$ into social media. Group Two’s social media director, Chelsey, joins this week’s podcast to answer your burning questions about all things #social. Should you post organically? Should you create content for TikTok? What’s an influencer? Listen to the “SOTU of Social Media” for the latest trends and news. 2020-03-0357 min

Building PerspectiveShow Me, Don't Tell Me With Jon ShermanFocus Discussion of the Week: When you shop, do you look for a video on the product to understand it better? Are you looking for someone to walk you through a task? If you are anything like us, you do. What that really means is you are looking for a story. A story of what that product or service can do for you. Or better put, the emotion of that product and service. Jon Sherman from VideoCity Productions joins Matt and Mollie to discuss the idea of "Show Me, Don't Tell Me" in New Home M...2020-02-2756 min

Building PerspectiveIncreasing Sales With the Enneagram of Personality With Quint LearsFocus Discussion of the Week: What is The Enneagram of Personality? How can you increase your sales by knowing different personality types? Quint Lears of newhomesales.com joins Building Perspective to break down the 9 personality types, from Enthusiast to Peacemaker, and details how you can bring this to your team, sales process, and personal life… Take a free version (http://bit.ly/2udbtp3) of the test and make sure to watch Matt & Quint take a deeper dive into this episode and the Enneagram of Personality with an exclusive video on our Faceb...2020-02-201h 08

Building PerspectiveGMS (Good Market Syndrome)Focus Discussion of the Week: “My sales are fine, I don’t need to spend any money on that.” “I’m beating my goals, I don’t need to invest in any new technology now.” Does this sound like you? Then you might be suffering from GMS (Good Market Syndrome)! Don’t rest on your laurels — continue learning, improving, and strategizing to keep the early 2020 sales chugging for the rest of the year! Hear why it’s always easier to keep up than catch up from Matt and Mollie on this week’s episode of Building Perspective an...2020-02-1344 min

Building PerspectiveBuilding Perspective Live from IBSFocus Discussion of the Week: The International Builders’ Show was a week full of inspiration, education, and fun! In Sales Central, Group Two invited challengers to a little friendly competition on our classic Nintendo Entertainment System… Hear some of Matt and Mollie’s takeaways and exclusive interviews during our Level Up game challenges with Will Duderstadt of M/I Homes, Kevin Oakley of Do You Convert, IBS vloggers Chris Hartley and Ingrid Prince of Trendmaker Homes, and the one and only Quint Lears. Join our Facebook Group: https://bit.ly/2ps1g5w ...2020-01-3037 min

Building PerspectiveThe ExperienceFocus Discussion of the Week: Before you pack for Vegas, check out our latest episode of Building Perspective! See what we have planned for IBS so you can create your itinerary, and get our insights into “The Experience.” Does your customer experience match up with your vision and your marketing message? Are your salespeople knowledgeable about your product and their competitors? Find out what’s needed for a remarkable experience! Top Topics of The Week IBS Speaker Schedule: Tuesday Marketing b...2020-01-1657 min

Building PerspectiveMarketing By The Numbers With Dave Betcher & Meredith OliverFocus Discussion of the Week: The International Builders’ Show is right around the corner and today, we have an exclusive preview with our very own Matt Riley, Meredith Oliver of Meredith Communications, and Dave Betcher of Lasso CRM! Does your marketing measure up? Are you concerned about wasted campaign money? These experienced speakers touch upon these questions and more — make sure to get their full insights by attending their Marketing by the Numbers: Skyrocket Your Sales & Marketing ROI with Fail-Proof Metrics (http://bit.ly/2s12ExF) session on January 21 at 12:45 PM. Afterwards, head to Sales Centra...2020-01-0756 min

Building PerspectiveArtificial Intelligence and Homebuilding With Bassam SalemFocus Discussion of the Week: AI (artificial intelligence) might seem futuristic, but it’s already changing the way customers interact with businesses in the present. From pointing you to a restaurant according to your preferences to providing customer service in a chat, AI can significantly improve customer experiences. Bassam Salem from AtlasRTX joins Matt and Mollie to discuss how AI can assist your buyers through webchat. Bassam is also speaking at The International Builders’ Show! Catch him on January 21 at A Metrics-Powered Customer Journey: Better Leads, Faster Sales & Seamless Experience. 2019-12-1256 min

Building PerspectiveNew Construction Housing Trends with Zillow's Jake ScherrerFocus Discussion of the Week: Millennials now account for 41% of new home sales in 2019 — are you providing the right user experience for these young homebuyers? Jake Scherrer, director of builder regional sales for new construction at Zillow, joins Matt and Mollie to discuss Zillow’s New Construction Consumer Housing Trends Report of 2019, the Zillow platform, how millennials shop for homes, and how important it is to be “online first” when it comes to the buying process. Top Topics of The Week Google conducted a stu...2019-12-031h 01

Building PerspectiveUniquely YouFocus Discussion of the Week: In a sea of competition, what makes you stand out among your competitors? Is it energy efficiency? Is it your warranty program? Is it your team? In today’s episode, Matt and Mollie dive into how to differentiate your brand with “Uniquely You.” Apart from factoring in price point, savings, etc., learn how to evoke strong interest from your buyers with your brand identity. Top Topics of The Week Zillow posted incredible 3rd quarter results — website traffic was at an all-time high for unique users...2019-11-2058 min

Building PerspectiveThe Buyer JourneyFocus Discussion of the Week: The Buyer Journey, from website research to move-in day, has certainly evolved over time. It’s no longer a long, gradual process — now, it’s all about getting in front of buyers through multiple channels. On this episode of Building Perspective, Matt and Mollie continue “The Buyer Journey” to discuss the ever-evolving marketing funnel and what it looks like in today’s digital age. Top Topics of The Week In today’s online shopping world, are 6% commission rates for Realtors outdated? Some think so, considering the recent class...2019-11-1445 min

Building PerspectiveBuilding Builder Brands With Georgia CastellanoFocus Discussion of the Week: Your brand isn’t a decoration superimposed on your product photos. Your brand is the personality that best represents your product and company. It’s a living ecosystem that hits every touchpoint in the buyer’s journey, from their very first Google search to when they’re in your design studio. But when does your branding become stale and outdated? Find out in today’s episode as our very own creative director, Georgia, joins Matt and Mollie to discuss “Building Builder Brands” and what branding really means beyond your logo. ...2019-11-061h 02

Building PerspectiveThe Impact of Paid Traffic With Bill & ChelseyFocus Discussion of the Week: In today’s digital world, internet users are hit with ads wherever they turn, whether scrolling Facebook or making a Google search. With the abundance of ads out there, how can you leverage your digital marketing strategy to capture the attention of your prospects? On this week’s episode, our very own Bill and Chelsey discuss “The Impact of Paid Traffic” and how to convert your prospects on Google and Facebook into customers. Top Topics of The Week: Mark Zuckerberg was called into Congress to...2019-10-3055 min

Building PerspectiveShortening The Buying Cycle With Kerry MulcroneFocus Discussion of the Week: Customers aren’t afraid to buy — they’re afraid to make a mistake. The remedy? A short buying process. Renowned new home sales trainer and coach Kerry Mulcrone joins Matt and Mollie to discuss “Shortening The Buying Cycle.” Ask yourself: Is it easy to do business with your company? Do you offer valuable, easy-to-read resources? Do you provide a seamless operational framework for your team? These points are key in moving your buyer into the next step of the process — and out of the dreaded “spin cycle.” Take a look at K...2019-10-2353 min

Building PerspectiveHealthy Innovation: Lessons From a Net-Zero Community With Tim O’BrienFocus Discussion of the Week: “Geothermal,” “HERS Rating,” and “Solar” aren’t just buzzwords in the building industry — they’re the way of the future. In this episode, Tim O’Brien from Tim O'Brien Homes joins us to discuss “Healthy Innovation: Lessons From a Net-Zero Community,” and how healthy, energy-efficient homes are now the standard in today’s consumption-conscious society. Awarded the Department of Energy’s Housing Innovation Award in 2018 and 2019, Tim and his team are leading experts on building modern, energy-efficient homes for today’s homebuyer. Top Topics of The Week: Mollie’s having some co...2019-10-171h 02

Building PerspectiveMaking It Personal With Angela McKayFocus Discussion of the Week: Have you ever received a “you forgot this item in your cart” email from your favorite retailer? That was made possible by a powerful CRM (Customer Resource Management) system that can recognize customer actions and send follow-up emails. But when does this specific use of data get a bit too… creepy? In Episode 12, Angela McKay from Lasso joins Matt and Mollie to discuss “Making It Personal” in the digital age, and how to provide exceptional, personalized service without crossing a line. Books on Angela’s Nightstands: Digi...2019-10-091h 00

Building PerspectiveStaying Ahead of Today’s Consumer With John LeeFocus Discussion of the Week: In today’s digital world, consumers expect speed and convenience in all aspects of their lives — even when it comes to buying a home. How can you accommodate this desire for “instant gratification”? John Lee joins Building Perspective to discuss “Staying Ahead of Today’s Consumer,” and how tools like virtual and augmented reality can put your product in front of buyers like never before. Connect With John: Rendering House LinkedIn Top Topics of The Week: Facebook just announced a fe...2019-10-031h 01

Building PerspectiveIncreasing Option Sales Through Customer Experience with Jane MeagherFocus Discussion of the Week: An expert in consumer psychology, Jane Meagher believes that enhancing the customer experience in your design center can significantly improve your company’s bottom line. So—how do you make it happen? On this week’s episode, listen to Jane discuss “Increasing Option Sales Through Customer Experience,” and learn how to make it easy for your customers to say “yes.” Connect With Jane Success Strategies (create a smarter design studio): http://opt4success.net/ LinkedIn: http://bit.ly/2mAHGm4 Facebook: http://bit...2019-09-2557 min

Building PerspectiveHomebuilder Websites and Data Trends With Dennis O’NeilFocus Discussion of the Week: In today’s episode, Dennis O’Neil from O’Neil Interactive joins us to discuss “Homebuilder Websites and Data Trends,” which highlights the importance of getting users to your website and keeping them there with engaging content. Learn more about useful strategies to improve user experience and uncover measurable goals. And remember—your website isn’t an expense. It’s a tool to sell homes. Books on Dennis’ Nightstand: Churchill: Walking with Destiny The Clock Of The Long Now: Time and Responsibility ...2019-09-191h 02

Building PerspectiveCreating Your Own Traffic With Anya ChrisanthonShow Notes: On this special episode of Building Perspective, Matt switches roles and appears as a guest on Anya Chrisanthon’s New Construction Marketing Podcast! Dive deep into the sales process and what Matt calls the “three-legged stool” of traffic - how to create it, how to generate it, and what content to produce to get more people in your homes. P.S. If you’ve ever been curious of Matt’s journey into the homebuilding industry, you’ll hear it here! Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on S...2019-09-0553 min

Building PerspectiveVirtual Home Design and Digital Consumer Trends with Chad BriaFocus Discussion of the Week (15:30): Finding the pre-sales process a bit too long for your liking? Are appointments to your design center being booked in weeks, rather than days, after a visit on your website? It’s the digital age and you need a tool to help visitors visualize their hew home! Episode 6 of Building Perspective digs into Virtual Home Design and Digital Consumer Trends with Chad Bria from BDX. Today, Chad discusses Envision and how this new product ties in virtual home design with the customer journey. Consider it an “online design center” where your prospects can vi...2019-08-281h 02

Building PerspectiveThe Mindset of Successful Selling With Chad SanschagrinFocus Discussion of the Week: Episode 5 of Building Perspective brings in Chad Sanschagrin from Cannonball Moments. Straight from his own podcast, Chad enlightens Matt & Mollie (and all the salespeople listening today) with “The Mindset of Successful Selling!". Are you mission-minded or are you commission minded? Do you have pride in your day to day activities? See why all of the above is important with today’s episode! Top Topics of The Week: Take a look at our second installment of the Group Two Autocomplete Challenge at http://bit.ly/2Z89KzC. Check out so...2019-08-2157 min

Building PerspectiveThe Buyer Journey Breakdown: Part 1Focus Discussion of the Week Episode 4 of Building Perspective introduces our series on the Buyer Journey. In this episode (Part 1) We’ll tackle the top of the funnel process, what that actually means, and how to attract new buyers to your sales process with social media, Google ads, and more! You can read more about it in the blog here: http://bit.ly/2Z4UC5d. Top Topics of The Week: Mollie will attend and will be speaking at the Women in Residential Construction Conference in Sc...2019-08-1450 min

Building PerspectiveSocial Hacks Featuring The Social CornerEpisode 3 of Building Perspective brings in the knowledge and expertise of the Social Corner to discuss the latest and greatest with Facebook, Instagram, and LinkedIn! From the recent targeting changes on Facebook to the best practices with video content, the Social Corner is here to provide their expertise on this new monthly segment. See what targeting parameters Facebook is removing: http://bit.ly/2MLO3hC. See Facebook’s new ad sizing and formats: https://mklnd.com/2yLuiys. Instagram tests hiding like counts: http://bit.ly/2YzhjiH. Dan discusses a quick guide for s...2019-08-0858 min

Building PerspectiveThe Purpose of Change With Myers BarnesWith Episode 2 of Building Perspective, Matt and Mollie have the Legendary Myers Barnes on the show to talk about the Power of Change. We dive into the psychology of what makes us decide to make a change or not. Top Topics of the week: Matt breaks down the news about Amazon entering the real estate world (yes Amazon is now in our industry) and what that may mean for homebuilders and developers: http://bit.ly/2ZnoCq3. Mollie gives her perspective about one of her favorite books, “Leaders Eat Last” by Simon Sinek: h...2019-07-3159 min

Building PerspectiveData Driven CreativeEpisode 1 kicks off with Matt and Mollie diving in deep on how data and analytics go hand in hand with creative when it comes to ads. They talk about how the copy and creative along with the data all have to be thought through when determining the who, what, when, and where. The original blog post on Group Two’s website is Data Makes Marketing More Personal: http://bit.ly/313PN9P. The book Matt references can be found here “The Power of Habit”: http://bit.ly/32VzfSS. Top Topics of the week: Mollie t...2019-07-2332 min

The Cannonball Mindset42: Creating Your Own Seat At The Table w/ Mollie ElkmanFifty years ago Mollie’s dad started Group Two Advertising. He found a category that he loved, real estate, and created an ad agency to serve that market. After many successful years, he started winding down. He called Molly and asked if she wanted to take over the business. Naturally, she took the plunge. She came into the housing industry right after the market had its downfall. Everyone was going out of business. But she knew she had something new, something unique to bring to build the business back up. ...2019-06-181h 00

Pro Construction Guide Podcast for ProsConstruction Podcast 23: Use social media to grow your businessIn this PROcast, David Dovell talks to marketing/advertising expert Mollie Elkman about how to use social media to grow your business and how to use free social media to boost sales. The website Houzz is specifically about housing, and Elkman recommends contractors begin by posting their home remodeling company’s work there because Houzz can direct web traffic back […]The post Construction Podcast 23: Use social media to grow your business appeared first on Pro Construction Guide.2015-07-1334 min