Shows
Event Marketing: RedefinedEP 150 | Inside InfoComm 2025: Real Voices, Real Insights From the Show FloorTrade shows are back in full swing and at InfoComm 2025, the energy was real.The booths were bigger, the tech was smarter, and the stakes felt higher for event marketers trying to drive business and make their brand stand out.But the truth is, success doesn’t come from flashy screens or clever activations alone.It comes from alignment, authenticity, and a whole lot of behind-the-scenes strategy that most people never see. From prepping sales teams to planning customer dinners, managing internal politics to executing last-minute surprises—it’s all part of the job.2025-07-1628 min
Event Marketing: RedefinedEP 141 | EXHIBITORLIVE 2025: Real Voices, Trends & Takeaways from the Show FloorEXHIBITORLIVE 2025 brought together some of the smartest minds in event marketing—and we captured their thoughts straight from the show floor.Matt wasn’t there, but Coty Adams (Director of Marketing) and Mollie Stahl (Senior Account Executive) at Rockway Exhibits + Events were. And in this special compilation, you’ll hear direct insights from event pros on what’s shaping the industry now: AI, sustainability, CTSM education, workforce development, event design trends, and why this community still matters more than ever.✅ Real perspectives from first-timers and 25-year veterans✅ What’s changing in booth design, material usage...2025-05-1415 min
The Alan Sanders ShowTara's Top 10, 2A, Pelosi injured, J6 IG report, missing children, pardons, Hegseth, lamenting media and border fenceToday’s show is a big one before heading into the weekend. We start off, as we always do on Friday’s, with a run through the news you may have not heard about on Legacy/mainstream media as we dive into Tara’s Top 10. On the heels of that, my good friend Kerry Sloan from “We the Female” made an interesting observation about the assassination of the United Healthcare CEO. Where is the usual cry from the Left to ban guns and infringe on the 2A? As the show started, we got breaking news that Rep...2024-12-131h 42
Event Marketing: RedefinedEp 104 | Lessons Learned at Event Marketing Congress 2024Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Event Marketing Congress 2024 was born out of this very need. We realized that as the value proposition of events evolves, so too must the opportunities to learn, grow, and connect with peers at a higher level. We didn’t just talk about it; we did it. And in doing so, we created a space where top minds could come together, share their insights, and redefine what event marketing can be.But pulling off an event like th...2024-08-2855 min
Event Marketing: RedefinedEp 97 | Blueprint For Great RFP's, 5 Great Booth Themes, & 10 Revenue Rules For Trade Shows - Matt & Mollie CompilationAs we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactful episodes that have shaped our approach to event marketing.In this episode, you'll hear:✅ Blueprint for Crafting Great RFPs: Discover essential steps for creating compelling RFPs that get the best responses.✅ Creative Booth Themes: Explore innovative booth themes from CES and other trade shows to make your booth unforgettable.✅ Top 10...2024-07-1058 min
Event Marketing: RedefinedEp 91 | Outdoor Brand Experience Execution: From Concept To Completion With Mollie StahlAs summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience.In this episode of 'Event Marketing: Redefined,' we feature Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, who provides a detailed walkthrough on conceptualizing and executing outdoor brand experiences. Mollie and Matt Kleinrock revisit the project with Publix, where the team created a successful outdoor branded environment at the Amalie Arena in Tampa.They discuss:2024-05-2934 min
Event Marketing: RedefinedEp 86 | 10 Ways to Turn Trade Shows Into a Sales and Marketing ChannelImagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof.But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step into your beautifully designed booth?That's why in this episode, Matt Kleinrock and guest co-host Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, will dissect how trade shows can transcend their traditional 'cost ce...2024-04-2450 min
Event Marketing: RedefinedEp 75 | The Best Booth And Engagement Strategies We’ve Seen In The Past 12 Months with Mollie StahlCrafting unforgettable trade show experiences is both an art and science, and incorporating themes, experiential design, and storytelling is essential for engaging attendees. But, many brands struggle to make their booths stand out, often missing the mark on creating memorable interactions.That’s why Matt Kleinrock and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, team up again to offer unique insights and strategies for developing trade show experiences that are not just seen but REMEMBERED.By the end of the episode, you will learn:✅ How to design trade show boot...2024-02-0735 min
Event Marketing: RedefinedEp 71 | Making Sure Your Tradeshow Booths Are Engaging: Proven Ideas From The VaultTo be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement. It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep them hooked from start to finish. But effective engagement can become a tall order—especially when you’re pressed for time.So to help you get those...2024-01-1042 min
Event Marketing: RedefinedEp 54 | Crafting the Perfect RFP For Your 2024 Trade Show And Event Budgets with Mollie StahlWhen you're in the market for vendors, partners, and a company to work with, you want the best. You need someone who can not only handle your problems but also elevate your business to new heights. It's important to have a dependable partner, one that you can proudly showcase on the show floor.While having an ideal partner with all these traits isn't always possible, when it does happen, it underscores the importance of your RFP process. Do you really need to stick to the same old approach?In episode five, we explored the dos...2023-09-1345 min
Event Marketing: RedefinedEp 31 | Branded Environments: A Breakdown of the Publix Plaza Case Study From Concept to CompletionBrands are increasingly opting for branded environments as a way of making their presence known in communities or locations frequented by their customers. However, it requires a thorough understanding of the community and brand goals to accomplish this successfully.This is exactly what our team did when we collaborated with Publix for yet another ambitious project. With multiple creative and strategy sessions that spanned the course of several months, we created an outdoor branded environment for Publix at the Amalie Arena in Tampa that was well-received by the locals.Mollie Stahl, Senior Account...2023-04-0534 min
Event Marketing: RedefinedEp 25 | How to Make Sure Your Tradeshow Booths Are Engaging: Practical Examples for 2023 with Mollie StahlTo be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement. It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep them hooked from start to finish. But effective engagement can become a tall order—especially when you’re pressed for time.So to help you get those...2023-02-2242 min
The Alan Sanders ShowLegacy mainstream media running cover for Biden and ignoing their jobsToday we look at how poorly the Legacy/mainstream media seems to understand any of the basic tenants of democracy. If you believe in democratic principles, you have to believe in the value of debate. You have to cherish the concept of sharing ideas and arguing the merits. Unfortunately, we have unintelligent people who call themselves journalists. Leslie Stahl beclowned herself on the most recent edition of 60 Minutes talking about the 5 day delay for the Congress to start because of the 20 holdouts. She doesn’t even really hear the argument she thinks she is making. Were she in...2023-01-1140 min
Event Marketing: RedefinedEp 19 | Make Connections That Count: Why Intimate Smaller Events Are on the Rise in 2023Tradeshows are here to stay. It will always remain a vital component of the marketing strategy. But as events continue to change and adapt, the bigger question we need to be asking is: how are you taking it a step further and elevating your own brand?In this episode of “Event Marketing: Redefined,” I’ve invited again one of Rockway’s Senior Account Executives, Mollie Stahl, to join me as we take a closer look into the emerging trend of microevents.From mobile tours to themed lunches, we’ll discuss why it’s become a popular alte...2023-01-1138 min
Event Marketing: RedefinedEp 17 | Behind the scenes of a Fortune 100 Tradeshow Product Launch: 3M/Post It Extreme NotesYou have a new product or service to launch, the team is set, and the budget approved. But when it's time to execute, all you hear is crickets. You find yourself stuck - clueless about how to proceed.We are all too familiar with this reality in our industry, which is precisely why we brought Mollie Stahl—Senior Account Executive at Rockway Exhibits + Events—back to discuss a project that inspired us to think outside the box.When Post-it® approached our team for the launch of Extreme Notes, not only did they want to do three...2022-12-2827 min
Event Marketing: RedefinedEp 3 | Brand Activation Review of the American Express US Open Sponsorship with Mollie StahlSponsorships AND brand activations have to be customer centric. Why? We need to understand why the customer is there, what they need, what they value, positioning it around these questions. Most companies don’t know if their brand activations actually solved a common customer problem.But not American Express!AMEX reserved and opened up 10,000 reservations for their card holders only, in partnership with this event, they solved a problem for their customer outside of what the card does. They dared to go past the bare minimum to connect and provide a perk for their customer.2022-09-2135 min
Event Marketing: RedefinedEp 1 | Breaking down Gym Sharks incredibly successful brand activation in London with Mollie StahlPeople often think of brand activations as complex, multi-faceted affairs that require a lot of planning and coordination. But the truth is, they can be quite simple!At its core, a brand activation is just marketing to your buyer persona in person, solving their problems, and appealing to their emotions. But of course, none of that is possible without a strong foundation. As an event marketer, you need to have a clear understanding of your business and what you stand for. You need to have a deep insight into your customer and what they want a...2022-09-0728 min