Shows
eCommerce EvolutionEpisode 307 - Agencies, Entrepreneurship and What’s Working Now on Facebook with Molly PittmanMolly Pittman is a bit of a legend in the digital marketing space. Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur - Molly's story is an inspiring one. And she flat out knows her stuff!In this episode, we dig into some real gems. We go pretty deep on what's working now on Facebook, but we also talk about the benefits of building an in-house team vs. the benefits of an agency. We discuss entrepreneurial lessons and what life is like in Amsterdam (where Molly currently lives)....2025-03-1946 min
Uncommon BrandsMarketing in 2025: what to know to grow your business with Molly Pittman, Smart MarketerIn this episode, Parker sits down with Molly Pittman, the CEO of Smart Marketer, a leading expert in digital marketing. Molly shares her latest insights on effective marketing strategies and how businesses can leverage these to achieve significant growth. She provides actionable advice on understanding your audience, utilizing social media platforms, and navigating the evolving landscape of paid ads and digital marketing. Molly walks us through real-life examples and success stories, offering a clear path for entrepreneurs and marketers looking to enhance their digital presence. What was covered:What many br...2024-12-1737 min
Deal Playbook with Tom ShipleyBig Picture Marketing: Scaling Through Offers, Content, and Acquisitions with Molly PittmanMolly Pittman, CEO and Managing Partner at Smart Marketer, shares her proven strategies for growing businesses in today’s rapidly changing digital marketing landscape. Due to how she helps brands scale from $5 million to $50 million, Molly talks about the importance of strong offers, using native ads, and thinking big-picture when navigating market shifts. She also discusses why many brands are struggling while others are thriving, how to measure success in a world with less data, and the role acquisitions can play in growth. Whether you're an agency owner or a business looking to scale, Molly's insights offer practical, actionable ad...2024-10-0129 min
Marketing Speak451: The Paid Traffic Tectonic Shift with Molly PittmanLevel up your paid ads game in this latest Marketing Speak episode with a masterclass from Molly Pittman, Facebook ads genius and co-founder of Smart Marketer. Molly shares her exclusive framework for profitable paid campaigns - from crafting the perfect offer to finding your ideal audience, creating engaging ads, and optimizing performance. You'll learn hot tips like: ✅ Using "ambassador" videos for ultra-relatable ad creative ✅ Setting smart ROAS targets for scalability ✅ Combining AI power and manual targeting strategically ✅ And way more! Whether you're just getting started with pai...2024-05-2954 min
The Smart Marketer PodcastEp. 192: Real Talk With Molly PittmanThe most surprising part about today’s update from Molly, is that she doesn’t seem to be sweating it, at all. In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what’s going on in multiple facets of her life. You’ll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what’s happening with the wedding! Plus, she shares a “Transformative” new practice that has tripled her personal input into the...2024-04-1623 minThe Smart Marketer PodcastA Huge #NotBusiness Announcement: Real Talk With Molly PittmanIn this #NotBusiness episode, Molly Pittman shares from the heart what’s been happening this year, the self-care tools she’s loving, and why marketers and entrepreneurs often panic at this time of year. As usual, she shares encouraging insights and honest tips that will give you the boost you need in both your personal and work life. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when y...2023-08-1428 min
The Ecom Show#197 Molly Pittman from Smart Marketer: An Expert’s Guide to Paid Advertising and BrandingHey Budai Nation, Welcome to The Ecom Show - a bi-weekly e-commerce podcast here to fuel your learning with innovative strategies, inspirational success-stories, and enriching tips. This show is hosted by Daniel Budai, the founder of Budai Media. A renowned retention marketing agency that helps customer obsessed e-commerce businesses grow their customer lifetime value by 20-50% with their personalized omnichannel approach. Visit our website to learn more about us:https://www.thebudaimedia.com/ Are you tired of gambling with your paid advertising and not seeing the results you wan...2023-05-0442 min
Perpetual TrafficHow an eCommerce Brand Scaled From $1K to $15K/Day with Molly PittmanJoin Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for generating sales. Molly discusses successful ad campaigns for bloating products and makeup tips for older women. Furthermore, she shares her insights on hybrid strategies for successful businesses in 2023 and beyond, including combining face yoga business with direct sales strategies.In This Episode, You'll Learn:00:00:00...2023-05-0245 min
Online Confidential with Jody MilwardMolly Pittman reveals her secrets to being a successful media buyerOn today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘secret ad manager’ business, I have a revealing chat with the amazing Molly Pittman, CEO of Smart Marketer. The day to day of an ad manager is typically spent weeding out what isn’t working and figuring out how to improve clients’ ad results. If some days feel like you’ve been handed a loaded bucket of 💩 just know you’re not alone. Agencies have the same challenges running ads for clients who expect returns and have hig...2023-04-2842 min
Agency AlgorithmHow Teaching Can Elevate Your Business | Molly Pittman | Smart MarketerAgency Algorithm is produced by Podyssey.Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.In this episode of Agency Algorithm, Molly Pittman, CEO of Smart Marketer, shares her journey from a free spirit to a successful business owner, the importance of mentorship and having a core purpose, and how her passion for dogs led to her involvement in animal rescue.Connect with Molly: https...2023-04-2031 min
eComm SimplifiedEp 07: From Virality to Personalization: CEO of Smart Marketer, Molly Pittman Talks eCommerce Trends and StrategiesSubscribe to our newsletter: https://scaleupnewsletter.beehiiv.com/subscribe
Get ready for an electrifying new episode of eComm Simplified!
Join us as we sit down with Molly Pittman, CEO of Smart Marketer, for an all-women's episode full of empathetic grounding, passion-fueled topics, and insights that will take your DTC brand's growth to the next level.
As a digital marketing expert and true visionary, Molly shares her experiences with us, from scaling up Smart Marketer to overcoming modern-day eCommerce challenges. We went deep into topics such as AI tools, cross-channel integrations, hy...2023-04-0453 minThe Smart Marketer PodcastIs It The Market Or Is It Your Marketing? With Kurt Elster and Molly PittmanWhat's the Common Thread Among Successful Brands In 2023? You'll find out in this episode with the Entrepreneur behind The Unofficial Shopify Podcast. Kurt Elster talks with Molly Pittman about the unorthodox marketing strategies that set winners apart from the rest. You'll hear his thoughts on the industry, the most critical skills (and practices) for successful marketers today, the keys to storytelling, and more. "If everybody could do storytelling easily, then anyone could write a script for a TV show, movie, book, whatever. It's tough, and it gets tougher when it's not fiction". Kurt Elster YOUR ENG...2023-02-0633 minThe Smart Marketer PodcastWhen (And Why) "Low" ROAS Numbers Are A Good Thing (With Ezra Firestone and Molly Pittman).Ezra Firestone (Founder of Boom, Zipify, Smart Marketer, and now the owner of Overtone) talks with our Host (and CEO of Smart Marketer), Molly Pittman, in this encouraging beginning-of-the-year episode. Listen as Ezra throws out some wicked-smart wisdom on life and business, and Molly gets to a core question that she is asked All. The. Time. Together they set the record straight on how to think about Top Of Funnel Return on Ad Spend (ROAS). Ezra and Molly provide a seasoned viewpoint that will help you better think about it, especially if you're drawn to those bigger ROAS numbers. 2023-01-2324 min
The GlowJo Podcast87. Molly Pittman on Letting Your Intuition Lead you into a Life of Fun, Fulfillment and ServiceEvery day, we’re hit with hundreds of choices.Most of them are micro-decisions (coffee or tea?) but some can change the course of your life…And it’s easy to get caught up in the logic and logistics, and spiral into overwhelm and future-worrying, without tuning into your intuition and considering your true nature.To talk about making aligned decisions from your gut, Molly Pittman joins your host, Leanne Kallal, on The GlowJo. She tells her story of following her intuition, how she turned her lifelong dream...2023-01-0359 minThe Smart Marketer PodcastYour Google Performance Max Update (For 2023) With Brett Curry and Molly PittmanIn this power-packed episode, Brett Curry shares the "Quick Hit Tips" you'll need under your belt if you want to win with Performance Max in 2023. But there's so much more in his conversation with Molly Pittman. You'll hear how your job as a Marketer is shifting and why that's Okay, and you'll also hear about the mindset you need to find opportunities and thrive. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for...2022-12-2746 minThe Smart Marketer PodcastA Monumental Life Shift? Real Talk With John Grimshaw and Molly Pittman.John is BACK, and in this "Not Business" episode, you'll hear where the heck he went and why. Plus, John and Molly talk about the adjustments you'll need to make if you're going to be able to bring more balance into your life, go with the flow and still succeed professionally. You will also hear Molly's synchronicity story and be encouraged to be flexible and open so that you can better solve problems for your clients (and enjoy the ride)! “The state of being in thought, in reflection, in waiting is not to be behind or to be...2022-10-1719 minThe Smart Marketer PodcastGuiding Light Metrics For Your Facebook Ad Campaigns (What’s Working Now) with Vanessa Vega and Molly Pittman.There are no “Hacks,” but there ARE strategies to make your Facebook Ad campaigns work for you post iOS.14.5, and we have the expert tips you need in this episode! You will hear Molly Pittman and the Senior Media Buyer at the Smart Marketer Agency, Vanessa Vega, have a conversation about ‘What’s Working Now.’ Listen for insights on Organically Informed Campaigns, the rising role of ACOS (and other powerful metrics), plus more on iOS-only campaigns and utilizing your comments section. YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! T...2022-08-2239 minThe Smart Marketer PodcastReal Talk With Molly Pittman: Fueled By Passion, Balance, And Service.Whether you’ve been an avid listener for a while or just tuning in, you’ll appreciate Molly’s timely check-ins that bring balance to the grind that so many Entrepreneurs, Marketers, and Business leaders find themself stuck in. In this podcast update, you’ll hear what’s new, what’s evolving, and how Molly’ rates’ the past six months of her personal life. You’ll be inspired to follow your heart so that you can bring renewed energy to your business and relationships. “I love talking to you guys about stuff that doesn’t have to do with busine...2022-07-1821 minThe Smart Marketer PodcastDouble Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman.It’s time. If you have an email list, you need to reframe, refresh and rebuild your relationship with your email recipients. In this episode, John Grimshaw (CMO of Smart Marketer) and Molly Pittman will explain the why and the how so that you can overcome any email issues you’ve had this year (and prevent any future hiccups). “Spam filters are critically important, and this process of ‘warming’ helps us reset and say, ‘let’s redo our interaction! Let’s hit refresh on this relationship’ - and anybody’s business can do this!” John Grimshaw. If this episode insp...2022-07-1139 minThe Smart Marketer PodcastThe State Of Paid Ads In 2022 (With Molly Pittman and Ezra Firestone).It’s time for another look at what’s happening in the Industry! This episode gives you free access to the State Of Paid Ads workshop that Molly Pittman and Ezra Firestone just completed. The team at Smart Marketer compiled data across a massive spectrum of businesses and industries, and we’re sharing the takeaways with you. Why? Because whenever you’re able to see things from a bird’s eye view, you are 1) So much more well-informed and set up for success and 2) Less stressed because you’re not just blindly reacting to daily ups and downs. As mentio...2022-02-2136 minThe Smart Marketer PodcastReal Talk With Molly Pittman: Heavy Is The Head That Wears The Crown (And What To Do About It)The better you feel, the better your business is going to operate. So the more work we can do for our mental well-being, the more our companies will grow. For this reason, Molly Pittman digs deep and shares a powerful and candid episode today. Listen to glean from her wisdom, learn how to process your dark times healthily, and ultimately be un-hindered in your purpose! “If this happens to you, if you have these periods of darkness, if you feel depressed, if you feel anxious, you all, you are not alone.” Molly Pittman YOUR ENGAGEMENT MATT...2022-02-0731 minThe Smart Marketer PodcastWe're Back And Everything Is Awesome, With Molly Pittman and John Grimshaw.Did you take a Winter break before 2022 kicked off? Whether you traveled the world, doubled down on work, or stayed home with Covid over the holidays, you will enjoy this #NotBusiness episode. We’re rolling this episode out just in time to be still considered the beginning of the new year, and that means Molly Pittman and John Grimshaw are checking in with our listeners on both a business and personal front. You will hear both what they’ve been up to and what’s ahead for 2022. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the...2022-01-3131 minThe Smart Marketer PodcastA Beginners Guide To Mastering TikTok (Part 1), With Maxwell Finn and Molly PittmanAs a digital marketer, your plate is full. But, if you’re like us, you are always looking for more runway, more reach, and a better way to build your audience. We’ve brought in an expert, Maxwell Finn for this episode. Why? Because the best time to dive into TikTok marketing was yesterday. But the next best time is today! Maxwell Finn will convince you that this is not just a good idea but a great idea. Listen as he walks you through TikTok Stats that will WOW you, and Molly Pittman (known for being a Facebook...2022-01-1738 min
Secrets To Scaling Your Ecommerce BrandEp 274: How To Successfully Face Changes In The Marketing Landscape with Molly Pittman, Smart MarketerSend us a text“When you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes.”In this episode, Smart Marketer CEO Molly Pittman talks about how to face changes in your business calmly and not with panic. She shares how to take control despite all the fast and unending changes in digital marketing today.Listen up and face those challenges with poise!KEY TAKEAWAYS FROM THIS EPISODEWhen you sign up to h...2021-12-1432 minThe Smart Marketer PodcastGet More Out Of Your Schedule: ‘A Day In The Life’ With Molly Pittman & John GrimshawAre you as productive as you could be? How about fulfilled? It’s a million-dollar question and one that needs to be chewed on a little. But to help, we’re sharing an episode with Molly Pittman and John Grimshaw, who have both discovered some keys to success when it comes to living intentionally. Tune in for this fun ‘Not Business’ episode, and you will get some tips and insights that might get you closer to the life you want to live. Hopefully, this show will validate what you’re already doing or give you some ideas...2021-09-0935 min
DTC PodcastEp 53: Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly PittmanSubscribe to DTC Newsletter - https://dtcnews.link/signup
We’re going head to head into our latest DTC podcast debating agencies vs. in house media buying teams.
Our guest this week is powerhouse Molly Pittman. Molly is the CEO of Smart Marketer and Train My Traffic Person, a training program for in-house media buyers. She’s the author of Click Happy, and she recently launched a new podcast, Smart Marketer. I’ll have what she’s having.
Here are some highlights from the pod:
So what’s the deal? Agency or In-hous...2020-11-241h 01
The My Wife Quit Her Job Podcast With Steve Chou324: Molly Pittman On Happiness, Relationships And Facebook AdsI’m thrilled to have Molly Pittman back on the show. Molly was the VP of marketing for Digital Marketer for many years. And she recently became the CEO of Smart Marketer, a teaching company founded by Ezra Firestone. Over the years Molly has spent millions of dollars on paid traffic and recently, she released a brand new book called “Click Happy”. In this episode, we discuss happiness, relationships and running Facebook ads. What You’ll Learn How to avoid burnout What changes Molly made to her lifestyle and why Habits she developed to allow her to succeed How to get i...2020-10-0153 min
Perfectly Mentored with Jason PortnoyEP84: Molly Pittman: Online Skills to Survive In Today's LandscapeNow, more than ever, businesses have been pushed to evolve; whether venturing into the digital world or pivoting and adapting to the demands of the “new normal”. Digital marketers not only offer a unique perspective on growing businesses but, also, fresh insights on personal growth.Molly Pittman is a leading digital marketing strategist, educator, and entrepreneur and is now the CEO of Smart Marketer. Now running her own business, she offers a 4-month mentorship on succeeding as a media buyer in any industry. She has also co-hosted over 200 episodes of Perpetual Traffic and has appeared on stage and...2020-09-2253 minPerfectly Mentored with Jason PortnoyEP84: Molly Pittman: Online Skills to Survive In Today's LandscapeNow, more than ever, businesses have been pushed to evolve; whether venturing into the digital world or pivoting and adapting to the demands of the “new normal”. Digital marketers not only offer a unique perspective on growing businesses but, also, fresh insights on personal growth.Molly Pittman is a leading digital marketing strategist, educator, and entrepreneur and is now the CEO of Smart Marketer. Now running her own business, she offers a 4-month mentorship on succeeding as a media buyer in any industry. She has also co-hosted over 200 episodes of Perpetual Traffic and has appeared on stage and...2020-09-2253 min
Business Magic with Maggie Giele#37: Money Talk: Revenue, Profit, and Business longevity with Molly PittmanLet’s talk about money. Why? Because we need to normalize talking about money from revenue to profit, to paying yourself, to making smarter and bigger financial decisions. We need to have and to listen to these conversations.Today I'm here with my good friend, Molly Pittman. Molly is the CEO of Smart Marketer, and she has spent the last 10 years, helping people grow their business through teaching digital and business strategy for all business types.2020-09-0828 min
eCommerce UncensoredEU176: Molly Pittman – Living the Life of a Digital Marketer
Over the last decade Molly Pittman has worked with some of the biggest names in the digital marketing space. From Ryan Diess at Digital Marketer to the Perpetual Traffic podcast and now has partnered up with e-commerce guru Ezra Firestone at Smart Marketer. Now she has a name for herself and stands along side those big names in the industry. In this episode, we discuss her life and how she has lived the life of a digital marketer.
Molly also wrote a book recently telling her story along with some great...2020-07-161h 09eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media MarketingEU176: Molly Pittman – Living the Life of a Digital Marketer
Over the last decade Molly Pittman has worked with some of the biggest names in the digital marketing space. From Ryan Diess at Digital Marketer to the Perpetual Traffic podcast and now has partnered up with e-commerce guru Ezra Firestone at Smart Marketer. Now she has a name for herself and stands along side those big names in the industry. In this episode, we discuss her life and how she has lived the life of a digital marketer.
Molly also wrote a book recently telling her story along with some great...2020-07-161h 09Business Magic with Maggie Giele#31: Molly Pittman: Growth with Integrity and Navigating Tough SituationsI am so excited to be bringing you one of my smartest friends ever, Molly Pittman. Molly is the CEO of Smart Marketer and used to be the VP of DigitalMarketer. She has so much experience in this online industry, running ads for amazing businesses and just being such a bundle of positive super-smart inspiration. Obviously, her expertise is Facebook ads and paid traffic, but she's also really smart in how to run a business in general.How do you handle pivots? How do you handle messaging? How do you sell something while still remaining in line...2020-07-0744 min
The Dealer PlaybookMolly Pittman: Focus On Your Dealership's Mission, Money Will FollowWhen it comes to creating, optimizing, and managing Facebook ads, Molly Pittman is at the top of the game. In fact, many of the world's top ad buyers and strategists have likely learned from her. But today's episode of The Dealer Playbook is not what you'd expect. It's not about Facebook ads for car dealers at all. Rather, it's an enriching conversation that explores the importance of focusing on your mission. Each dealership on the planet is unique. No two are alike, not even if you're in the same dealer group. There is a real pulse (or l...2020-06-0456 min
7 Figure EntrepreneurEP 60 : Finding A Target Audience That Converts on Facebook with Smart Marketer CEO Molly PittmanMolly Pittman chats with us about how she went from bartender to DigitalMarketer VP, to now running her own agency and becoming CEO of Smart Marketer. Molly has thousands of hours of experience running ads for companies selling physical products, info products and SaaS, and has spent over $14 million on Facebook while maintaining a positive ROI. Connect with Molly: https://www.instagram.com/mollypittmandigital/ https://landing.smartmarketer.com/pages/team-traffic https://smartmarketer.com/2020-04-2257 min
Wild Business Growth#87: Molly Pittman – Facebook Ads Phenom, CEO of Smart Marketer Molly Pittman, the Media Buyer and CEO of Smart Marketer, joins the show to share her journey from bartending in Kentucky to managing over 14 million dollars of Facebook Ads from Amsterdam. Hear how to grow your business with Facebook Ads, how much money to spend on Facebook Ads, how many people to target with Facebook Ads, Molly’s verbal emojis, and her favorite foods in Amsterdam. Connect with Molly on Instagram and Facebook at @MollyPittmanDigital and at SmartMarketer.com 2020-04-0154 min
Wild Business GrowthMolly Pittman – Facebook Ads Phenom, CEO of Smart MarketerMolly Pittman, the Media Buyer and CEO of Smart Marketer, joins the show to share her journey from bartending in Kentucky to managing over 14 million dollars of Facebook Ads from Amsterdam. Hear how to grow your business with Facebook Ads, how much money to spend on Facebook Ads, how many people to target with Facebook Ads, Molly’s verbal emojis, and her favorite foods in Amsterdam. Connect with Molly on Instagram and Facebook at @MollyPittmanDigital and at SmartMarketer.com 2020-04-0154 min
eCommerce EvolutionEpisode 99 - Agencies, Entrepreneurship and What’s Working Now on Facebook with Molly PittmanMolly Pittman is a bit of a legend in the digital marketing space. Bartender turned marketing intern for Ryan Deiss, turned VP of Marketing for Digital Marketer, turned entrepreneur - Molly’s story is an inspiring one. And she flat knows her stuff! In this episode, we dig into some real gems. We do go pretty deep on what’s working now on Facebook, but we also talk about the benefits of building an in-house team vs. the benefits of an agency. We talk about entrepreneurial lessons and what life is like in Amsterdam (where Molly currently lives).2019-12-051h 01
The Business of Podcasting PodcastProven Methods to Grow and Monetize Your Podcast with Molly PittmanPodcasts are often used for advertising different products and services. Facebook, on the other hand, is an example of a platform where you can promote your podcast. You can also use newsletters and the show notes to advertise your podcast and your products or services. In this episode, our guest Molly Pittman shares her insights about the business of podcasting. She emphasized the importance of building goodwill and being genuine in podcasting. Tune in to learn more about the process of podcasting and the crucial steps to advertise your podcasts. About Our Guest: ...2019-11-0542 min
eCommerce Scaling Secrets by Alex FedotoffHow to train the killer media buyers with Molly PittmanIn this interview, we connected with Molly Pittman. She shared her vision of proper training to become the best media buyer.
Molly Pittman is the Co-host of the Perpetual Traffic podcast and co-founder of Train My Traffic Person, as well as DigitalStrategyBootCamps.com, She is one of the industry’s top paid-traffic experts.
She’s DigitalMarketer’s former VP of Marketing and has certified thousands of marketers in paid traffic and customer acquisition. She’s also paid $8mm+ to traffic channels like Facebook, Google, and Twitter—all with a positive return on investment.
Enjoy!
L...2019-09-2412 min
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy178. Molly Pittman & I Discuss Messenger Marketing, Facebook’s Future And Lots MoreMolly Pittman & I Discuss Messenger Marketing, Facebook's Future And Lots More
Links Mentioned:
Click here to download podcast shownotes
www.course.manychat.com
www.trainmytrafficperson.com
Perpetual Traffic Podcast
www.digitalmarketerdownunder.com.au
www.digitalmarketer.com
www.GetMeToDone.com
www.Productiveinsights.com
www.YouTube.com/ProductiveInsights
www.CallAshRoy.com
www.PremiumProductivity.com
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Perfectly Mentored with Jason PortnoyEP28: Molly Pittman: What Makes a Successful Facebook Campaign?What makes a successful Facebook campaign? The answer might surprise you. Tap into the insights of one of digital media's leading experts in my recent podcast with Molly Pittman.Molly and I discuss how listeners can gain an understanding about how paid traffic works and what they must do to optimize their paid Facebook campaigns. Listen to this episode to get answers to these questions and more:• What are common myths associated with paid media?• What are the key elements of the perfect ad?• How does Molly audit ad campaigns?• What's winning on Faceb...2019-04-1946 minPerfectly Mentored with Jason PortnoyEP28: Molly Pittman: What Makes a Successful Facebook Campaign?What makes a successful Facebook campaign? The answer might surprise you. Tap into the insights of one of digital media's leading experts in my recent podcast with Molly Pittman.Molly and I discuss how listeners can gain an understanding about how paid traffic works and what they must do to optimize their paid Facebook campaigns. Listen to this episode to get answers to these questions and more:• What are common myths associated with paid media?• What are the key elements of the perfect ad?• How does Molly audit ad campaigns?• What's winning on Faceb...2019-04-1946 min
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The Marketing Futurist PodcastEp 018: Molly Pittman and How Facebook Ads Have a Long Future AheadMolly Pittman joins us to talk about her journey of learning marketing over 6 short years starting as an intern at Digital Marketer, working her way to VP of Marketing, and eventually leaving to start her own company. Her strong suit is Facebook Ads. She explains how Facebook Ads can be extremely effective, but only by getting the right message in front of the right people. Facebook Ads present businesses with lots of opportunities, but you still need to understand your audience and do your research. And, where the...2019-01-0742 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow to Avoid the Top 3 Struggles of Starting an Agency with Molly PittmanAre you ready to make the jump and start your own agency? Do you want to the top 3 struggles of starting an agency? Don't let those startup agency jitters get you down! Get scrappy, and be picky! Also, learn about how Facebook Messenger Marketing and chatbots are going to change the future of agency lead generation. Is it time to start your own agency? The 3 biggest startup agency struggles. #1 most important tip for the future of Facebook marketing. 3 reasons to implement Facebook Messenger Marketing. Today, I talked with Molly Pittman who owns and runs Digital Strategy Boot Camp...2018-11-1432 min
Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP173: 10 Facebook Best Practices to Optimize Your Auction StrategyOur hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy. They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today. Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns. IN THIS EPISODE YO...2018-10-3046 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar SalesDo online Facebook ads translate into in-person, brick-and-mortar sales? Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day. In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She walks them through her most successful Facebook ad and explains how she set up this campaign to stay live...2018-10-1619 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 YearsRoxelle Cho was born an entrepreneur. She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fused Hawaii. This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool—from Clientsinbulk.com—take on Roxelle’s case study. They look at more than just the numbers, impressive as they are, and get to the bottom of what made Fused Hawaii so successful—and how you can apply the same str...2018-09-0429 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP163: A Day in the Life of a Media BuyerHave you ever wondered what a paid traffic expert does all day? How does a media buyer create campaigns that drive leads and generate sales? This week, tune in to hear a segment of a private online training done by our co-host and paid traffic specialist, Molly Pittman. She takes you through what she does every day, and then she shows you how these paid ad strategies are scalable to anyone (even if you aren’t spending millions of dollars on ads). From how she approaches creating brand new campaigns to what to do when an...2018-08-211h 00Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were. If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into th...2018-07-1751 min
Capitalism.com with Ryan Daniel Moran5 Elements Of A High Converting Ad Campaign w/ Molly PittmanMolly Pittman had an awesome talk on creating high-performing ad campaigns at the Capitalism Conference this past December. She had a ton of great information, so you definitely need to listen to the whole episode to make sure you make the best use of her tips, but we’ll give you a sneak peek at a few of her main points here: Craft a great offer If your offer is bad, your ads won’t work. Period. Think about how the market would value your product and its competitors, and how you can play...2018-06-181h 04Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP146: 3 Case Studies to Grow Your Business with Facebook AdsWhether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads. Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend. Each of these Facebook ad case studies is packed with information you can apply today...2018-04-2444 minThe My Wife Quit Her Job Podcast With Steve Chou205: How To Use Facebook Messenger Chatbots To Sell Physical Products Online With Molly PittmanToday I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator. Over the years, Molly has personally spent over 8 million dollars on paid traffic while achieving a positive ROI. And right now, she is one of the foremost experts on Facebook Messenger chat bots which is the topic of today’s episode! What You’ll Learn The best way to get new messenger subscribers The best chatbot implementations she has seen How to send broadcas...2018-04-1953 min
Christy Wright's Business BoutiqueDigital Marketing Strategies That Work with Molly PittmanDigital Marketing Strategies That Work "People will take away one thing, and that's if you make your point really clear." Looking back on my earliest speaking events as part of Dave Ramsey’s speaking group, it makes me cringe to think about how I made one of the most common mistakes that all new speakers make. I tried to say everything. I would get onstage for a speaking event, thinking, Well, I’ve just got to tell them all the things. I need to talk about life balance, living from your valu...2018-02-2055 min
Get Your Hopes Up with Christy WrightBB Ep 41: Digital Marketing Strategies That Work with Molly PittmanDigital Marketing Strategies That Work "People will take away one thing, and that's if you make your point really clear." Looking back on my earliest speaking events as part of Dave Ramsey's speaking group, it makes me cringe to think about how I made one of the most common mistakes that all new speakers make. I tried to say everything. I would get onstage for a speaking event, thinking, Well, I've just got to tell them all the things. I need to talk about life balance, living from your values, making time for yourself, how to manage your money and...2018-02-201h 00
Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP128: Ask Molly Pittman Anything: Answers to Your Top 10 Digital Marketing QuestionsJoin Molly Pittman as she answers the most common digital marketing questions she’s asked — along with a few that surprised her — from DigitalMarketer’s private community, DM Engage. From what will make the biggest difference for your traffic campaigns to how to shave off two years of the digital marketing learning curve, the answers to these questions will give you the insight to grow as a digital marketer and tactics you can apply immediately to scale your paid traffic campaigns. IN THIS EPISODE YOU’LL LEARN: Learn if you can run a successful paid traff...2017-12-1921 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP113: Facebook Interest Targeting Expansion: Should You Use It in Your Campaigns? [Case Study]We put it to the test! Using two identical Facebook campaigns – one with Facebook interest targeting expansion and one without – Molly set out to see how Facebook interest targeting expansion affects campaigns. Hear Molly’s process and the impact the feature had, so you can learn the role Facebook targeting expansion plays and if you should be using it in your own Facebook campaigns. IN THIS EPISODE YOU’LL LEARN: The clear winner of the test and what this means you should be doing now and in the future with the interest targeting expansion feature...2017-09-0622 min
eCommerce EvolutionEpisode 25 - 5 Steps to Killer Facebook Ad Campaigns with Molly Pittman Facebook ad spend has skyrocketed in recent years to the point that Mark Zuckerberg announced recently that this year they may "run out" or ad space causing rates to go up (techcrunch article). For online merchants, it's often the number 2 or even number 1 traffic source with Google usually taking the other spot. Molly Pittman, VP of Marketing for Digital Marketer, is a legitimate Facebook ad expert and seasoned practitioner. Today on the podcast we dive into Molly's 5-Step checklist for making sure that her Facebook ad campaigns are a success. We dive into some real tactical and strategic info here. Here's...2017-08-0351 min
The Location Station Digital Marketing Podcast with Dave Eddy✉️ #31. Facebook Messenger Marketing, Ads & Bots with Molly Pittman
This episode is a must listen for any business or brand who needs to communicate with their customers. We learn about why Facebook Messenger and chat apps are an essential part of any business's marketing strategy. We get into ways to practically use Facebook Messenger for direct response lead generation and ad campaigns. We discuss important insights into why new technology like chatbots are complimentary to other digital marketing tactics.
Molly Pittman is our guest in this episode talking all about new ways to reach your customers and keep open communication with them. Molly P...2017-06-0141 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP90: 5 Facebook Ad Updates You Need to Know AboutStay on the cutting edge of Facebook advertising updates that will have a profound impact on your business. Listen as the experts detail five new updates to the Facebook ad platform and how these exciting updates can increase ad engagement and how they plan to implement them in their respective businesses. IN THIS EPISODE YOU’LL LEARN: The new ad that generates branding and provides value to your audience while simultaneously highlighting your products («If you’re an ecommerce store or a local retailer, this feature is going to be killer for you). How you can easil...2017-03-2830 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP87: 3 Steps to Finding the Perfect Audience for Your AdsWhat’s the first thing the experts do when they devise the overall game plan of a paid campaign? They follow this 3-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience. Also, listen to learn how you can enter to win a full-day marketing strategy consultation with Molly Pittman and Ryan Deiss and support a good cause to boot! IN THIS EPISODE YOU’LL LEARN: The biggest mistake you can make when launching your paid traffic campaign (« and what you can do to avoid it...2017-03-0736 min
Growth Think TankCelebrate 3 Years - What Happens When Your Facebook Ads Aren't Working with Molly PittmanHow to get your Facebook Ads to work...today we talk with Molly Pittman. I want to say "THE" Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your facebook ads. Get the show notes for 252 | Celebrate 3 Years – What Happens When Your Facebook Ads Aren’t Working with Molly Pittman Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PerpetualTrafficpodcast #DigitalMarketing #Episode252 #Podca...2017-03-0628 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP85: 6 Elements of a High Converting Ad CreativeHow do you create compelling visuals for your ads? Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals. IN THIS EPISODE YOU’LL LEARN: The element your ad creative must contain to have a successful campaign. What to do if you’re not a visual person...2017-02-2148 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP81: How Laura Roeder Grew MeetEdgar to 7,000+ UsersSpecial guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar’s success, along with how they’re reducing customer churn. Listen and learn how you can apply these same strategies in your own company. IN THIS EPISODE YOU’LL LEARN: The “catch-all” strategy inspired by MeetEdgar that is generating 500-700 opt-ins a week for DigitalMarketer (« that you can apply to your website, too). The three strategies MeetEdgar uses to generate le...2017-01-2435 min
Conquer the ChaosWhat Makes a Great Lead Magnet? - Molly PittmanA lead magnet is a crucial centerpiece in your lead capture strategy, but determining what people want to read in exchange for their information can be harder than it sounds. For insight into all things lead magnet, our director of content Carey Ballard and demand gen specialist Jared Kimball speak with Molly Pittman, VP of marketing at DigitalMarketer. Carey, Molly, and Jared talk about creating content that is relevant to the day-to-day pains your target audience experiences; how to determine what format your content should be in; and how to use that content and build your funnel a...2017-01-1826 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP80: Facebook Messenger Ads: Everything You Need to KnowThis is something you can’t ignore. Listen and follow along with Molly’s slides to learn how DigitalMarketer has been using Facebook Messenger Ads, so you can not only stay on the cutting edge, but also come up with a unique strategy to connect with your audience, reach new people, and really stand out in today’s environment. The companies who figure out Messenger ads and use them in their Customer Journey are going to win. IN THIS EPISODE YOU’LL LEARN: The two types of Facebook Messenger ads and their specific...2017-01-1751 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP79: 3 Ways to Sell with Facebook Paid Traffic in 2017Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralph set foundational guidelines to make sure the way you sell your product or service via Facebook ads is efficient and effective. IN THIS EPISODE YOU’LL LEARN: The low-risk way to build trust and goodwill with your audience while simultaneously growing your audience base (« Hint: You can do this for as little as $1/day...2017-01-1032 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger500% ROI from Facebook Messenger?! This is big. Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook. IN THIS EPISODE YOU’LL LEARN: How to create the same Messenger ad DigitalMarketer used, which quickly led to 500% ROI. How you can use Messenger ads to have your leads initiate the conversation with your business. Learn how DigitalMarketer is using this po...2016-11-2226 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP69: How to Structure a High-Converting Facebook CampaignHave you been wondering about Facebook objectives, ad sets, and split testing? Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business. IN THIS EPISODE YOU’LL LEARN: Why you should have multiple ad sets. The first thing Molly does when testing a campaign. The audience size “sweet spot” (« And when to ignore it). How to make your ad’s social proof add up faster while making managing comments on your ad easier. LINKS A...2016-11-0140 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP62: 5 Critical Changes to the Facebook Ads PlatformJoin the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates. Learn which updates can save you money, which can trip you up, and which can increase video completion rates. IN THIS EPISODE YOU’LL LEARN: What Molly found from running tests on the newer conversion window option (2016-09-1321 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical ProductsJust starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode. Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses. IN THIS EPISODE YOU’LL LEARN: Local: The two types of ads (and the time frame) to run for local businesses. How to show off the biggest asset of your business (2016-09-0637 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP60: All I Really Need to Know About Paid Traffic I Learned at a Kid's Birthday PartyWhether you're a paid traffic rookie or grizzled veteran -- this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns. Molly opens the episode with an analogy that makes remembering these fundamentals a snap. This episode is based on a training available to all DigitalMarketer Lab members. The slides are available by visiting the Episode 60 show notes at digitalmarketer.com/podcast. IN THIS EPISODE YOU’LL LEARN: How to apply the most critical aspect of every paid traffic campaign, the "Hook...2016-08-3035 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP59: 7 Facebook Ad CritiquesFine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and eCommerce offers on the Facebook ad platform. Keith, Molly, and Ralph reveal what works and what doesn't with the hooks, headlines, and calls to action of these ads. To see the images of each ad visit digitalmarketer/podcast and access the Episode 59 show notes. IN THIS EPISODE YOU’LL LEARN: How Concordia University uses a great "hook" and "copy specificity" to sell women on going back to school. A clas...2016-08-2329 minThe Dealer PlaybookDPB 095: How to 10x Your Facebook Ads ROI with Molly Pittman from Digital MarketerYou've probably noticed how much content we're pumping out about Facebook. That's because we've been getting a TON of questions about how to get the most out of the social network. Molly Pittman, VP of Digital Marketer, is one of the world's leading experts when it comes to Facebook ads and Facebook marketing strategy. In episode 95 of The Dealer Playbook, Molly shares ideas about how you can 10x your Facebook ads ROI, ramp up your dealership business, and dominate in your market. Key Facebook Ads Takeaways: Facebook ads are different than Goog...2016-07-2139 min
Marketing Speak37. Turning Social Media into an Unlimited Traffic System with Molly PittmanMolly Pittman started with Digital Marketer as an intern and worked her way up to Vice President of Marketing and Traffic Manager. She's responsible for creating, optimizing, and maintaining their traffic system, including social media traffic, all customer acquisition, and revenue acquisition. Molly has personally spent over four million dollars on paid traffic, and has generated over 500,000 leads and tens of thousands of customers. EPISODE The starting point for creating a compelling social media campaign can vary depending on your audience and goal, but there are ways to get ahead of your competition f...2016-07-0652 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP50: How Frank Kern Generates Sales and Goodwill with Facebook LiveToday’s episode of Perpetual Traffic is a special occasion -- we’ve reached our 50th episode! As a thank you to our subscribers, we're offering a chance to win a free hour-long consultation with the Perpetual Traffic experts. This free consultation will take a deep examination of your business, campaigns, offers, and ads -- with the goal of seeing how we can help you scale your business and take it to the next level. Listen to the episode to learn how you can win the consultation. In this episode Frank Kern...2016-06-2128 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP38: The 4-Step Podcast Launch StrategyIn Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episode!
Download the slides in the podcast notes and follow along – you’ll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47.
IN THIS EPISODE YOU’LL LEARN:
The 4-Step process that launched Perpetual Traffic to #1 in the iTunes business category (2016-03-2939 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP37: 5 Biggest Facebook Ad Campaign MistakesIn episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps.
If you’re running traffic on Facebook and want to see better results, and more return on your Facebook advertising — you need to make sure you’re not committing any of these mistakes. And if you are — fix them using the experts’ suggestions.
IN THIS EPISODE YOU’LL LEARN:
How people are falling flat while optimizing and scaling their ads (2016-03-2230 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP36: What is Facebook’s ‘Relevance Score’? (…and other questions!)This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…
In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.
IN THIS...2016-03-1525 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP33: The Ad Grid: How to Build Campaigns that Convert and ScaleFresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.
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Show Page Notes
IN THIS EPISODE YOU’LL LEARN: • How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).
• Creating your market and message match2016-02-2352 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP32: 5-Step Facebook Video Ad Creation ProcessWant to know how to create a Facebook Video Ad like a pro? Keith, Molly and Ralph are back with Part 2 of this series on video advertising.
In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success video ad creation on Facebook.
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Show Page Notes
IN THIS EPISODE YOU’LL LEARN:
Which objective to choose when setting up your Facebook Video Ad (HINT: It isn’t ‘Video Vi...2016-02-1632 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP29: Tell Your Brand Story With These 4 Ad Types (...While Still Generating Sales)In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.
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Show Page Notes2016-01-2628 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP28: 7 Ways to Grow Local Businesses Using Paid TrafficIn this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.
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Show Page Notes2016-01-1942 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP27: 4 Keys to Filling A Webinar With Paid TrafficJermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales.
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Show Page Notes2016-01-1245 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP24: 4 P’s of YouTube Advertising [Part One]Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients. Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.
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Show Page Notes2015-12-2232 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP23: Sell High-Ticket Events with Paid TrafficLooking to sell tickets to an event? The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.Selling event tickets is tricky business but Ralph, Molly and Keith will show you 3 campaigns proven to put “butts in seats.”
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Show Page Notes2015-12-1529 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP22: Create these 4 Facebook Custom Audiences FirstFeeling overwhelmed by all the options in the Facebook Ad Manager? This episode of the Perpetual Traffic podcast will show you where to start.Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now. These audiences are the foundation of your Facebook ad strategy.
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Show Page Notes2015-12-0929 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP21: 3 New Facebook Ad TypesIn this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types: Carousel Ads, Video Ads and Lead Ads.Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in the trenches” use cases for each ad type. No matter what you’re selling, you’ll find at least one of these new Facebook ad types a good fit for your business.
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Show Page Notes2015-12-0126 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP20: 5 Ways to Scale Paid Traffic Campaigns]Congratulations! You are seeing some success with your Facebook ad campaigns. It’s time to find new audiences like the ones that are converting and cut back on those that aren’t. The Perpetual Traffic experts (Keith, Ralph, and Molly) will show you five ways to scale and optimize your successful ad campaigns in this episode of the PT podcast.
Press and hold link to visit the page Show Page Notes2015-11-2429 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP 19: Facebook Ad Graduate School [Case Study: Betty Rocker Part Four]Bree Argetsinger (A.K.A. The Betty Rocker) is back to talk about
how she’s taken her business from organic Instagram advertising to
Facebook’s video ads. At the end of Bree’s 3-Part series, she had a
great educational video on her landing page that she wanted to turn
into a Facebook video ad. She turned it into an ad and started
running it… and Facebook disapproved it. Facebook’s ad policies
have tightened leading to a major increase in the number of
disapproved ads and — even worse — banned accounts.
In this episode of the Perpetual Traff...2015-11-1735 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP18: Preventing Facebook Ad Account Shut DownFacebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts. In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) outline the information you need to run ads on Facebook without fear of being shut down.
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Show Page Notes2015-11-1027 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic CampaignsAre you making offers that require an in-person meeting or consultative sales call?Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services.
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Show Page Notes2015-10-1336 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP13: Creating Perfect Ads Part 2: Warm and Hot Audience AdsIn Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences. Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves.
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Show Page Notes2015-10-0630 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP11: Derek Halpern’s Traffic Strategy: Organic + Paid TrafficDerek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods. Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey. Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.
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...2015-09-2232 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP07: Picking the Right Ad Platform: Where is Your Market Hiding?Should you buy traffic from Google? Instagram? Bing? Facebook? It depends. In this episode, the Perpetual Traffic experts (Keith, Molly and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic. You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer.
The truth is that the quality of your offer, ad creative and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s ep...2015-08-2532 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP06: Betty Rocker’s Facebook Ad Plan: What’s Next? [Case Study: Betty Rocker Part Three]Bree Argetsinger (A.K.A. The Betty Rocker) is back for the third and final part of her Facebook ad case study. Since implementing here Facebook ad plan, Bree has been able to stabilize her sales and eliminate the need to run one exhausting product launch after another.
Bree and the Perpetual Traffic experts (Keith, Molly and Ralph) bring The Betty Rocker story to a conclusion by tying together tactics with her blog, Website Custom Audiences and Facebook Video ads. You’ll also get a glimpse into the next steps that Bree will be taking to ramp...2015-08-1834 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP05: Blog + Paid Traffic = ROI [Case Study: Betty Rocker Part Two]In the last 28 days, Bree Argetsinger (A.K.A. The Betty Rocker) has made 277 sales from her Facebook Ad campaigns. She’s getting 9 cent clicks to her website and adding over 2,000 Facebook Fans per week --- all while making an enormous difference in the lives of her customers.
In Part 2 of The Betty Rocker Case Study Bree reveals how she is using valuable content to drive sales using a process the Perpetual Traffic experts (Keith, Molly and Ralph) call Blog Amplification. 2015-08-1137 minPerpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP02: Acquiring Customers One Pixel at a TimeIf you walked up to a stranger on the street and asked them to marry you, that may be a bit creepy - right? Building relationships takes time and multiple “touches." The same can be said for building relationships with your customers online. In this episode, Molly explains the idea of “Traffic Temperature” and how to use paid traffic to create an automated system for building these relationships. We’ll take a prospect all the way from the point of “pixel” to a repeat buyer and brand evangelist.2015-07-2427 min