Shows
TRENDSETTERSFor Momentum’s Mollye Rhea Discusses Shifts in Corporate and Nonprofit CollaborationsWhen Mollye Rhea founded For Momentum in 2003, she pioneered one of the first cause marketing agencies to foster partnerships between brands and nonprofits. She characterizes her work as “bringing causes and companies together to multiply good.” For Momentum is now one of the leading cause-related marketing firms in the United States. For Momentum has been monitoring corporate partnership trends for over a decade. Their latest study, The Partnership Shift: Evolving Trends in Corporate and Nonprofit Collaborations, has just been released. Mollye Rhea shares the findings at a time when rapid policy...
2025-05-1943 min
The Engage For Good Podcast with Alli MurphyFueling Change: The Success Of Dunkin' Ice Coffee DayDunkin' and the Dunkin' Joy in Childhood Foundation teamed up for the first-ever Dunkin' Ice Coffee Day on May 25, 2022. During this remarkable event, participating Dunkin' locations nationwide donated $1 from every iced coffee sold to the Foundation, resulting in an impressive total of $1.8 million raised. These funds were directed to local children's hospitals.The campaign aimed to raise $1.5 million through a strategic blend of national and hyper-local marketing efforts, grant funding and volunteer programs. To achieve this goal, Dunkin’ collaborated with national and local media outlets, distributed press materials to local children’s hospitals, utilized Dunkin’s mobile sampli...
2023-08-0836 min
The Engage For Good Podcast with Alli MurphyGive The World A Shot With Expedia Group & UNICEF USAIn today’s episode, EFG’s Alli Murphy is joined by Teresa Hillis, Manager of Global and Community Impact at Expedia Group, Laura Ramsey, Senior Director of Corporate Partnerships at UNICEF USA and Mollye Rhea, President and Founder of For Momentum to talk about the winning initiative "Give The World A Shot."In the summer of 2021, UNICEF USA and Expedia Group and its family of brands - Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, ebookers and CheapTickets - partnered with the shared goal to accelerate the equitable rollout of COVID-19 vaccines. At the time, less than 1% of the gl...
2022-08-0252 min
The Engage For Good Podcast with Alli MurphyWhat Makes A “Best of the Best” Social Impact Initiative?For Momentum is a leading cause marketing agency that helps companies and nonprofits prosper through partnership and sponsor of this year's "Best of the Best" Halo Award. In this episode, For Momentum Founder and President Mollye Rhea drops by to talk with Megan and Alli about this year's winning partnership between Google.org and The Trevor Project and what made them the unanimous choice for judges.Mollye outlines some of For Momentum's research highlighting what it takes to create a best in class initiative (hint: it's not always sexy!) as well as the four elements that must...
2021-06-2328 min
Decision VisionDecision Vision Episode 40: Should I Align My Business with a Cause? – An Interview with Mollye Rhea, For MomentumDecision Vision Episode 40: Should I Align My Business with a Cause? – An Interview with Mollye Rhea, For Momentum Does cause marketing really help my business? What factors should I consider in selecting a cause to align with? Answers to these questions and much more come from Mollye Rhea, For Momentum, on this edition [...]
2019-11-1547 min
Decision VisionDecision Vision Episode 40: Should I Align My Business with a Cause? – An Interview with Mollye Rhea, For MomentumDecision Vision Episode 40: Should I Align My Business with a Cause? – An Interview with Mollye Rhea, For Momentum Does cause marketing really help my business? What factors should I consider in selecting a cause to align with? Answers to these questions and much more come from Mollye Rhea, For Momentum, on this edition [...]
2019-11-1547 min
Decision VisionDecision Vision Episode 40: Should I Align My Business with a Cause? – An Interview with Mollye Rhea, For MomentumDecision Vision Episode 40: Should I Align My Business with a Cause? – An Interview with Mollye Rhea, For Momentum Does cause marketing really help my business? What factors should I consider in selecting a cause to align with? Answers to these questions and much more come from Mollye Rhea, For Momentum, on this edition […]
2019-11-1500 min
The Engage For Good Podcast with Alli Murphy225: How National NPOs Can Work Effectively with Field Offices on Corporate PartnershipsToday on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of Atlanta-based For Momentum, on what's needed for a national partnership to succeed both for the national headquarters and the field offices.
A recent study from For Momentum gathered data on important aspects of the most successful nationwide partnership collaboration across the nonprofit landscape. The findings give nonprofit professionals actionable insights based on data and best practices shared by 50+ leading nonprofits.
On the show, Megan, Mollye, and Joe discuss:
Why For Momentum decided to focus on the relationship between national offices a...
2017-07-2529 min
The Engage For Good Podcast with Alli Murphy169: New Research Rates Factors That Drive Cause Partnership SalesToday on Cause Talk Radio, Megan and Joe talk to frequent guest Mollye Rhea, President of For Momentum, an Atlanta-based cause agency.
On the show, Megan, Mollye and Joe discuss For Momentum's survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research.
We cover:
For Momentum's new research takes on the number one question people ask about cause partnerships: "How long will it take?"
The survey included interviews with 50 nonprofits with corporate alliance teams.
The survey looked at sponsorships, integrated fundraising and employee directed partnerships.
Nonprofits need t...
2016-06-2128 min
The Engage For Good Podcast with Alli Murphy126: What Companies Want from a Nonprofit PartnerToday on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause agency, about their 2015 Corporate Partner Survey.
For Momentum surveyed individuals who manage nonprofit partnerships to learn about local and national giving strategies, partnership selections and expectations, target audience and common mistakes.
2015-07-1427 min
The Engage For Good Podcast with Alli Murphy115: How Nonprofits Can Identify, Sell & Close New Corporate PartnershipsToday on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause-related marketing agency.
With Mollye, we tackle one of the toughest issues for nonprofits — how to identify, sell and close new corporate partnerships. It's not easy! Fortunately, we have one of the best partnership experts in the business on today's show.
Since Mollye founded For Momentum in 2003, she's helped over 60 clients with projects ranging from setting strategy to valuing campaign ROI. She and her team have created and grown more than 75 partnerships, raising tens of millions for no...
2015-03-1030 min
The Engage For Good Podcast with Alli Murphy102: A Kickass Nonprofit Guide for #GivingTuesdayToday on Cause Talk Radio, Megan and I talk to Mollye Rhea, Founder and President of For Momentum, an Atlanta-based cause marketing agency. #GivingTuesday is quickly approaching on December 2nd. Last year's #GivingTuesday saw a 90 percent increase in online giving. This is one day that nonprofits can't afford to take off.
No worries if you haven't started. Mollye has some timely advice on how your nonprofit can still make a profit on the biggest giving day of the year. We also talk about the role social media plays and on which platforms nonprofits should focus.
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2014-10-1622 min
The Engage For Good Podcast with Alli Murphy72: Cause Marketing 101 with For Momentum's Mollye RheaToday on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, president of the Atlanta-based marketing agency For Momentum, about the cause marketing basics. Mollye explains how nonprofits can get started in cause marketing and some of the common pitfalls to avoid. She also offers some valuable insights on the things companies are looking for from nonprofit partners and cause marketing promotions. Learn from someone who's been creating and experimenting with cause marketing campaigns since the "Columbus Moment" when American Express raised money to restore the Statue of Liberty in 1983!
2013-11-0724 min