Shows
Marketing vs The WorldFashion's Secret Weapon: Retention Marketing with Klaviyo & Paid AdsHow do fashion brands retain customers in a competitive, budget-tight market? In this episode of Marketing vs the World, Naomi Davies, founder of NMD Marketing, shares her expertise in fashion retention strategies. With roots in luxury accessories and a fine art degree, Naomi built her agency focusing on Klaviyo email marketing and paid ads. We explore the challenges of rising ad costs, lean teams, and delivering results on tight budgets, emphasising the importance of listening to customers.Naomi believes in crafting a unique brand voice, using smart segmentation, and creating timely email automations to personalise customer journeys...2025-07-2143 minMarketing vs The WorldSEOwind: How to Scale SEO Content Without Sacrificing QualityCan AI really deliver SEO content that ranks without turning into soulless spam? In this episode, I’m joined by Tom Winter, founder of SEOwind, a SaaS platform blending AI with human insight to craft content that nails Google’s elusive EEAT (Experience, Expertise, Authoritativeness, Trustworthiness).Tom, a decade-long SEO veteran and self-proclaimed “dinosaur,” shares his refreshingly grounded take on why AI content often flops and how to fix it.What You’ll LearnAI’s Limits Exposed: Why instant AI content perfection is a myth. The Cyborg Method: Combine human insight and AI for standout...2025-07-0750 minMarketing vs The WorldHow Cyclescheme Built a 20-Year Brand That Goes the DistanceHow does a brand remain vibrant for 20 years while transforming lives through cycling? In this episode, I sit down with Adrian Warren, Director of Cyclescheme, the UK’s top cycle-to-work provider, as they mark their 20th anniversary. Adrian reveals how Cyclescheme evolved from a small Bath bike shop into a movement that’s empowered over a million employees to cycle to work.We dive into Cyclescheme’s growth, the marketing strategies that motivate employers and employees to adopt cycling, and how content drives their mission. Adrian shares insights on keeping the brand dynamic, his personal journey to becomi...2025-06-2349 minMarketing vs The WorldLeading Change: How Marketers Can Overcome Red Tape & ResistanceHow do you navigate organisational change and build strategic partnerships? In this episode, I’m joined by Emma Duke and Chaya Mistry, communications experts who empower in-house teams to lead change and influence stakeholders. From their unique blend of coaching and PR expertise, they share how to overcome resistance, foster trust, and drive impact in today’s fast-evolving business landscape.What You’ll LearnHuman-Centred Leadership: Put people at the core of change.Strategic Influence: Build partnerships through listening and presence.Overcoming Barriers: Navigate red tape with curiosity and coaching.Systemic Thinking: Align teams for organisation-wide impact...2025-06-091h 01Marketing vs The WorldAbsolute Collagen: Building A Beauty Business from The Ground UpHow do you turn a kitchen experiment into the UK’s top collagen brand? In this episode, I am joined by Darcy Laceby, the 27-year-old co-founder of Absolute Collagen, who built a beauty empire with her Mum, Maxine. From a quirky art project at 19, Darcy sparked a direct-to-consumer hit, growing from a £350,000 first year to millions, even landing in Boots stores.What You’ll LearnAuthentic Storytelling: Craft brands with heart.Community Love: Build trust that lasts.Smart Growth: Use feedback to soar.True Grit: Lead with purpose and warmth.Darcy’s story shows that he...2025-05-2645 minMarketing vs The WorldDisruptive Influencers: How Digital Fatigue Is Shaping a New Generation of ChangemakersCan marketing drive real change? Join me as I sit down with Shannon Walker, founder of Social Disruption, who’s revolutionising brand storytelling with purpose. From her Caribbean roots in a close-knit family, Shannon shares her pivot from luxury PR to building a business cantered on impact.We dive into digital fatigue and why audiences crave authentic, inclusive narratives—think stories championing disability, culture, and community. Her bold challenge to rethink brand influence will spark your creativity.What You’ll LearnPurposeful Storytelling: Craft campaigns with authentic impact.Inclusive Narratives: Amplify diverse voices in market...2025-05-1251 minMarketing vs The WorldSustainable Websites: What Are They and Do You Really Need One?Curious if your website could save the planet? I’m joined with Matt Wheeler, eco-warrior behind Made by Studio and Green Tech Gathering, who’s slashing the web’s carbon footprint.In this episode, we’re unpacking how to build lean, green websites—ditching bloated code and energy-hogging videos. Matt drops jaw-dropping stats, like a homepage pumping out 360 tons of CO2 a year, and gets real about his autism and ADHD, fuelling his chaotic-creative hustle.What You’ll LearnGreen Web Hacks: Trim code and media to cut emissions.Carbon Truths: Why your site’s secretly kil...2025-04-2850 minMarketing vs The WorldMastering Amazon Marketing: How to Crack The CodeCurious about cracking the wild beast of Amazon marketing? I’m diving into the chaos with Michael Doroszuk, Holistic Search Senior Manager at Colgate-Palmolive, back by demand after last year’s agency-brand breakdown.In this episode, we’re unpacking Amazon’s ad ecosystem, SEO quirks, and sales hacks—a raw guide for brands hungry to shine. Michael’s spilling the unfiltered truth on why it’s his favourite playground, from vendor-seller tangles to balancing paid ads with organic grit.What You’ll LearnAmazon Ad Playbook: How brands can boost visibility without burning cash.SEO Survival: Tr...2025-04-1449 minMarketing vs The WorldCracking the Code: Hacking Social Media AlgorithmsHow do some people master social media algorithms while we’re just double-tapping memes? In this episode, Tash Courtenay-Smith—strategist, non-exec director, and algorithm geek who’s been outsmarting platforms since the early days joins me.From Google to TikTok (24 million views, anyone?), Tash spills how she did it. Spoiler: it’s not viral luck—it’s grit, consistency, and reading the rules.What You’ll LearnAlgorithm Basics: How Tash outranked giants on Google with just a book and sheer will.TikTok Grind: Why 10 months of showing up beat chasing quick fame—24M views later.Low-Co...2025-03-3149 minMarketing vs The WorldTribe, Not Traffic: House of Amor Founder on the Future of Branding on Social MediaWhat happens when a Mum with no business degree takes a kitchen-table idea and turns it into a £3.5 million beauty empire?In this episode, I sit down with Lucy Pearce, the fearless founder of House of Amour, a DIY beauty brand that’s rewritten the rules of at-home glamour. Lucy’s not here with a polished pitch or corporate buzzwords—she’s bringing raw, unfiltered hustle, showing how she built a loyal tribe on social media that feels more like mates than metrics.What You’ll Learn:From Hunch to Heavy Hitter: How Lucy spotted a g...2025-03-1754 minMarketing vs The WorldDigital Marketing Strategies for Franchise BusinessesWhat happens when you combine the complexities of running a franchise with the challenges of growing in a competitive digital landscape?In this episode, I sit down with Danny Hall, founder of FSE Digital, to explore the ins and outs of franchise marketing in 2025. Danny shares his expert insights on how franchises can thrive with the right local SEO strategies, optimise Google My Business listings, and create a powerful social media presence. He shares the dynamics between franchisors and franchisees and provides actionable tips for improving local marketing efforts and boosting franchise success.What You’ll...2025-03-0352 minMarketing vs The WorldTikTok SEO: Mastering Search for Brand GrowthHow can TikTok’s SEO strategies boost your brand visibility?In this episode, I sit down with Victoria Douglas from Curious Social, a seasoned social media consultant, to explore how TikTok’s powerful search capabilities are reshaping brand connections.Vic shares how TikTok is more than just an entertainment platform—it’s a discovery tool that can significantly elevate your brand, as long as you know how to harness its features.What You’ll Learn:How to Harness TikTok for Visibility: Learn how TikTok’s algorithm and search function can help your brand cut through t...2025-02-1744 minMarketing vs The WorldHow Often Should You Revisit Your Brand Strategy?How can a solid brand strategy and personal resilience transform both your business and your life? In this episode, we sit down with Adam, co-founder of Pink Leopard and Studio 3.5, to explore why refining your brand strategy is essential as your business grows.Adam explains that brand strategy should be an ongoing focus, offering insights on how understanding your ‘why’ leads to greater clarity, focus, and success, both professionally and personally.What You’ll Learn:How to Refine Your Brand Strategy for Growth: Why a strong, evolving brand strategy is crucial for businesses in the £2...2025-02-0345 minMarketing vs The WorldTaking a Step Back to Move Forward with Jake from CuratedIn this episode of Marketing vs. The World, host Abbie Dando sits down with Jake, Managing Director at Curated, to discuss why 2025 might be the year your business should take a step back to take a step forward. Jake shares his unconventional journey into leadership, his experience of transforming Curated into a consultancy-driven agency, and why adopting a holistic, connected marketing strategy is crucial in today’s fast-paced world.On a personal note, Jake reflects on the challenges of balancing professional success with finding time to “just be” amidst life’s constant demands. It’s an inspiring and insigh...2025-01-2148 minMarketing vs The WorldWhy Brands Should Consider Launching a Podcast with Michael BirdIn this episode of Marketing vs. The World, host Abbie Dando chats with Michael Bird, Head of Audio at a US-based tech company, about the power of podcasting for brands. Michael shares his journey into audio, insights into launching a successful podcast and why this medium is a game-changer for businesses.Michael Bird’s BackgroundMichael shares his non-linear career path, which took him from retail sales to IT support, marketing and eventually audio. He reflects on his first brand podcast and how his love for audio evolved through hosting a local radio show. Now, as Head of...2025-01-0645 minMarketing vs The WorldWhy Technical SEO Is Essential (and How to Start) with Paulo AndrausIn this episode of Marketing vs The World, host Abbie Dando chats with Paulo Andraus, tech SEO expert and creator of the SEO Game Show. Together, they dive into the importance of technical SEO and share actionable tips for businesses. They also explore Paulo’s experiences as an immigrant in the workplace. Paulo Andraus’ Background and the SEO Game ShowPaulo shares his journey from Brazil to Canada, then Germany, and back to Canada, as he built a career in tech SEO.Introduces the SEO Game Show: a quiz-show format that blends SEO expertise with ch...2024-12-2349 minMarketing vs The WorldDesirability vs Usability: Mastering UX and Growing Agencies with Gareth DunlopIn this episode of Marketing vs The World, host Abbie Dando chats with Gareth Dunlop, a seasoned UX expert and entrepreneur, about the critical balance between desirability and usability in user experience design. Gareth shares practical insights on designing digital products that create desire while ensuring ease of use, alongside his experience of building and selling two successful marketing agencies.In this episode, Abbie and Gareth discuss:Gareth Dunlop’s BackgroundTransition from a computer programmer at a major Irish bank to a UX pioneer.Growing and selling two...2024-12-0955 minMarketing vs The WorldProtecting a Heritage Brand and Mastering Balance with Nick HouchinIn this episode of Marketing vs The World, Abbie sits down with Nick Houchin, Marketing Director at Musto, to explore the art of safeguarding an iconic heritage brand. They discuss Musto’s remarkable 60-year journey, its innovative product development, and the importance of staying true to the brand’s DNA amidst modern marketing challenges. Nick also opens up about his sailing roots, the joys and pressures of his role, and the strategies he uses to balance professional and personal life effectively. Whether you're a marketing professional, a fan of iconic brands, or just looking for inspiration on balan...2024-11-2538 minMarketing vs The WorldHow PR Can Influence All Parts of the Funnel - Not Just BrandIn this episode of Marketing vs The World, Abbie Dando sits down with Natasha Hill, Managing Director and Co-owner of Bottle, to explore how PR can influence every stage of the funnel—not just brand awareness. They delve into the evolving landscape of digital PR, its impact on SEO, and how to integrate it across marketing strategies. On a more personal note, Natasha shares her experiences pushing herself outside of her comfort zone, both professionally and personally, and why it’s important to keep growing. Listen in for insightful strategies on PR, and tips on how to challenge yourself in bo...2024-11-1149 minMarketing vs The WorldWhy Brands Need To Start Entertaining Customers and Stop Advertising to ThemIn this episode of Marketing vs The World, host Abbie Dando sits down with Ash Pollak, founder of Teodophobes, to explore the art of storytelling in marketing. Ash explains why brands, particularly in B2B, must move away from traditional advertising and instead focus on entertaining their customers to build authentic connections. Ash also shares his insights on living and working remotely in Ibiza and the importance of community in both business and life.In this episode, Abbie and Ash discuss:Ash Pollak’s BackgroundAsh’s career journey from running a produ...2024-10-2839 minMarketing vs The WorldSustainable Content: What Is It and Why Does It MatterIn this episode of Marketing vs The World, host Abbie Dando chats with Fiona Brennan, founder of Indie Essentials, about sustainable content creation and how it can prevent burnout in marketing teams. They also explore Fiona's unique journey from the music industry to content marketing, and how creativity has influenced her approach to business and life.In this episode, Abbie and Fiona discuss:Fiona Brennan’s BackgroundTransition from the music industry to content marketing, starting with record labels and podcasts.How motherhood led Fiona to rediscover her passion for writing and founding Indie Ess...2024-10-1451 minMarketing vs The WorldHow Nomad Foods is aiming to serve the world with better (frozen) foodIn this episode of Marketing vs The World, host Abbie Dando is joined by Oliver Thomas, Senior Corporate Affairs Manager at Nomad Foods, to delve into the frozen food industry and discuss Nomad Foods' mission to serve the world better food. They also tackle the challenges of sustainability, the misconceptions surrounding ultra-processed foods, and how to manage a demanding corporate career while raising a young family.In this episode, Abbie and Oliver discuss:Oliver Thomas’s BackgroundHis journey from studying politics and media to starting his career in PR.Transitioning from agency roles at...2024-09-3042 minMarketing vs The WorldWhy You Should Be Interviewing Stakeholders & Authoritative Figures Before Writing Any ContentGet ready to dive deep into the world of strategic content and redefine what success means to you in this episode of Marketing Versus the World. Host Abbie Dando welcomes Rin Hamburgh, founder of RH & Co., for an insightful and thought-provoking conversation. Rin shares her expert advice on the importance of interviewing stakeholders and authoritative figures before creating any content. Plus, she opens up about her personal journey and how she's redefining success on her own terms. This episode is packed with valuable takeaways for marketers and entrepreneurs alike.In this episode, Abbie and Rin d...2024-09-1640 minMarketing vs The WorldBranded and Non-Branded Search DebateWelcome to another insightful episode of Marketing Versus the World! This week, host Abbie Dando sits down with Jaye Cowle, the founder of Launch Online, a dynamic paid search agency. Together, they dive into the debate on branded versus non-branded search and explore Jaye’s proven formula for happiness at work. Tune in to discover expert strategies, industry insights, and actionable tips to elevate both your marketing efforts and workplace satisfaction.In this episode, Abbie and Jaye discuss:Jaye's JourneyFounder of Launch Online, a leading paid search agency.Career transition from in-house marketing to...2024-09-0248 minMarketing vs The WorldWill Google's SGE Rollout Be The End Of The Search EngineIn this episode of Marketing vs The World, we’re joined by Marius Tudor, Senior Digital Marketing Manager at National Express, to discuss one of the hottest topics in the digital marketing world: Google’s Search Generative Experience (SGE).We dive into whether SGE could signal the end of traditional search engines and what this means for marketers. But that’s not all—we also tackle the critical issue of financial literacy and why it’s something everyone should learn, preferably in school.Meet Marius Tudor: From Advanced Mathematics to Digital MarketingMarius Tudor’s jou...2024-08-1934 minMarketing vs The WorldThe Best Way To Hire Talent For Your Marketing Team In 2024Welcome to Marketing Versus the World! In this episode, host Abbie Dando chats with Ali Wallace, founder of DNA Recruit, about the best strategies for hiring top talent in the marketing field for 2024. Alongside this, Ali opens up about his journey with ADHD and how it impacts his role as a business owner.In this episode, Abbie and Ali discuss:Ali’s Journey:Founder of DNA Recruit, with 16 years of experience in the recruitment industry.Transition from working in marketing agencies to starting his own recruitment business.The challenges an...2024-08-0538 minMarketing vs The WorldGoogle Ads for Tech Brands from an Ex-GooglerGet ready for an eye-opening episode of Marketing Versus the World! Join Abbie as she chats with Barney Durrant, the mastermind behind Bluebell Marketing and a former Google insider.Barney shares his invaluable experience from the heart of Google, revealing the secrets of Google Ads for tech brands. But that's not all – they also dive into a topic close to Barney's heart: digital poverty and the crucial role of mentoring in today's world. Whether you're a tech enthusiast or a marketing professional, this episode is packed with insights you won't want to miss!In this ep...2024-07-2352 minMarketing vs The WorldMarketing in 2024: Did You Put Your Marketing Budget Into The Right ChannelsIn this insightful episode of Marketing vs The World, host Abbie Dando sits down with Caroline Orr, co-owner of Program, to discuss the complexities of marketing in 2024 and the realities of balancing a career with motherhood.In this episode, Abbie and Caroline (Kaz) discuss:Caroline Orr’s backgroundJourney from working in the travel industry to co-owning a marketing agency.The organic growth of Program and its focus on innovative tech and "do-good" brands.Caroline's unexpected path into marketing and how she leveraged opportunities to build her career.Marketing in 2024The cu...2024-07-0837 minMarketing vs The WorldWhat All Agencies Should Know About Working with ClientsIn this episode of Marketing vs The World, our host Abbie Dando has a great chat with Michael Doroszuk, Senior Manager at Colgate-Palmolive, and spills the tea on what all agencies need to know about working with clients as well as why it is so important to have a hobby outside of work.In this episode, Abbie and Michael discuss:Michael Doroszuk's BackgroundCareer journey from Poland to the UK.Transition from Disney to Colgate-Palmolive.Specialisation in digital marketing and search management for Northern Europe.Attracting Talent and Company CultureThe...2024-06-2141 minMarketing vs The WorldThe Rise of Video Production & Why You Need to InvestIn the second episode of Marketing vs The World, our host Abbie Dando sits down with John Wilson, founder of Honest Video and Xplnr, to discuss the surge in video production and why investing in video content is essential for modern businesses. In this captivating episode, they also delve into the personal side of being a business owner and the pressure and struggles of balancing professional and family life, especially from a father's perspective.In this episode, Abbie and John discuss:John Wilson's BackgroundFounder of Honest Video and Explainer, specialising in...2024-06-2038 minMarketing vs The WorldWelcome to Marketing Vs The WorldWelcome to Marketing vs The World, the podcast dedicated to the dynamic and ever-evolving world of marketing.Every other Monday, our host Abbie Dando, dives deep into the latest trends, challenges, and triumphs in the marketing industry. In every episode, Abbie is joined by a top marketing professional or business leader who shares their insights, stories, and strategies for balancing work, life, and everything in between.Whether you're a seasoned marketing maverick or a business owner looking to thrive in the digital age, Marketing vs The World is your go-to podcast for practical tips, inspiring...2024-06-1901 minMarketing vs The WorldWhat Happens to Your Business If You Let Your Brand GoIn our first-ever episode of Marketing vs The World, host Abbie Dando sits down with very special guest Rebecca McKee, founder of This Brand Works. Together, Abbie and Rebecca chat about the critical role of branding in business success, the importance of long-term brand building and the integration of creativity and data in marketing.And, because every episode unpicks a personal life challenge too, Abbie and Rebecca talk about challenges faced by female leaders in the industry.In this episode, Abbie and Rebecca discuss:Rebecca McKee's BackgroundJourney from a...2024-06-1940 min