Shows
The Product Biz Podcast by Monica Little CoachingHow Kristin grew her polymer clay earring business AND added $2K/month in revenue by teaching OTHERS how to make polymer clay earringsWe are kicking off a brand NEW 3-part series specifically for handmade and product-based small business owners who want to creare ANTOHER revenue stream in their business... through digital products.Our first guest is Kristin from Hillside Studio, a successful polymer clay earring maker who built a thriving handmade earring business — and THEN scaled her expertise by creating an online membership that now brings in an additional $2,000/month, where she teaches others how to make polymer clay earrings themselves.By the end of this episode, you'll hear:How to know when your handmade business is...
2025-05-2341 minThe Product Biz Podcast by Monica Little CoachingThe importance of trademarks for business owners: what you need to know with Joey VitaleIn today’s episode, we dive deep into the world of trademarks, an essential - but often misunderstood - part of protecting your brand and your business so that you never get into legal trouble. Because I bet you AREN'T someone who wants to get a little 'ol "cease and desist" letter in the mail, like... ever. Special guest and trademark lawyer Joey Vitale shares common misconceptions about trademarks vs LLCs vs domain names, why you need to protect your brand EARLY and the risks of waiting, how to work through the trademark application process that is notorious for be...
2024-11-2032 minThe Product Biz Podcast by Monica Little CoachingInstagram honesty hour: How far will posting "rich" content get you in today's day and age?It’s time for a little bit of honesty hour involving Instagram, if “rich” content is enough, and if you can expect to see success, or even growth, on Instagram when you are getting less than 200 views per reel or a handful of likes per post.During this episode of The Product Biz Podcast, you'll learn why your content might be falling flat, how to use your engagement to test your messaging with every single post, how to calculate how many sales to expect from each post based on your engagement (so you can see in plain daylig...
2024-09-1940 minThe Product Biz Podcast by Monica Little CoachingLessons from a million dollar Etsy seller with Dylan JarhausOn today’s episode of The Product Biz Podcast, we interview Dylan Jarhaus who is an e-commerce expert of 13+ years and made over $1M in her first 5 years on Etsy. She also sells on Amazon and Shopify and teaches over 3000 Etsy sellers how to scale on Etsy through the Ultimate Etsy Course.By the time you finish listening to this jam packed episode, you’ll learn:How Dylan took her Etsy shop from 1 sale to $10,000 months in just 4 months... and then how she took her Etsy shop to a total of $1.7M!How to decide what to s...
2024-07-1129 minThe Product Biz Podcast by Monica Little CoachingHow to create automatic sales with Tracy MatthewsHow many times have you heard the phrase SALES FUNNEL and either wondered "what the hell does THAT mean?" or "HOW the hell do I do that for my business?"In today’s episode, I interview Tracy Matthews and she spills the beans on how to create automatic sales in your business.We’re talking the type of sales that come when someone opts in to your email list for your 20% off code… and then they actually use that coupon code and buy from you AND come back to buy AGAIN… from having the right sales fu...
2024-07-0338 minThe Product Biz Podcast by Monica Little CoachingHow to create a thriving handmade business WITHOUT relying on markets (limited time replay!)This exclusive free training - How to create a thriving handmade business WITHOUT relying on markets - is only available for the next 4 days only!If you're like most business owners that I've worked with, chances are you love the creating part of your business and KNOW that when people see your products in person or try your products, they love them, too...But when it comes to growing your business into something that allows you to get in front of MORE customers when you AREN'T at markets and also...
2024-05-212h 50The Product Biz Podcast by Monica Little CoachingWhen should you expect to consistently start paying yourself with your business?Paying yourself is one of those taboo topics that most people DON’T talk about which is why most people are confused, discouraged, demotivated with their business. The truth is, there’s a big difference once you decide that a potential hobby of yours is now a business. And once you make that decision, contrary to popular belief, it DOESN’T mean that you will automatically make instant money that you get to instantly use on whatever you want in life. Building a business with longevity – a business that will last, a business with results that will...
2024-05-0137 minThe Product Biz Podcast by Monica Little CoachingHow to get featured in news media for more exposure WITHOUT paying a dime with Gloria ChouGrowing a small business comes down to getting your products in front of more people. That’s truly the name of the game. And one piece to that puzzle that will help you get in front of massive amounts of people for the long run is through PR and news media by being featured in gift guides, product roundups, and more.Think of it this way – when you are featured in an article, you get exposed to the audience that reads that article for the long run. If someone is looking for a Mother’s Day gift guide...
2024-04-2432 minThe Product Biz Podcast by Monica Little CoachingHow this former teacher & current mom is now making $1,700 in ONE day with her small businessThis week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she would make in one MONTH when previously working as a teacher.During this episode, you’ll learn what it took for Erin to make the decision to go all-in with her business instead of going back to a teac...
2024-04-1739 minThe Product Biz Podcast by Monica Little CoachingWebsite marketing & homepage strategy to CONNECT with your audienceWhat type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it?Does this experience embody your brand, or does it give off a mismatched vibe?Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piece that gets them one step closer to purchase?Website marketing comes down to the visuals, the images, the colors, the words, and the sequencing of it ALL that portrays your business and products...
2024-04-1027 minThe Product Biz Podcast by Monica Little CoachingHow to turn these simple marketing ideas into followers and salesWe're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples.And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers.During this episode, we’re doing a live marketing audit for Product Biz Academy member, Rose from @sweetrosies_soaps, where you’ll learn top ways to get more followers and get more sales including:How to...
2024-04-0141 minThe Product Biz Podcast by Monica Little CoachingTop marketing mistakes on your product labels that PREVENT online salesOne of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person... And at the same time, they struggle to get ANY online sales simply because the customers aren't able to experience that same things that they do in person.Have you ever had that thought?Here’s the truth – your products should do all the selling for you...
2024-03-2628 minThe Product Biz Podcast by Monica Little CoachingOvercoming the need to prove yourself with Megan BlacksmithThe need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common?These are common limiting beliefs of business owners.When I prove myself to THIS person, then I will be happy.When I am productive, then I can be happy with my day.When I get rejected, it means I’m a...
2024-02-2949 minThe Product Biz Podcast by Monica Little Coaching2 hidden, universal principles that determine your success in businessMost small business owners say they want more sales, more opportunities, more orders, more money…But in reality, they don’t have any additional SPACE for more orders.And I don’t mean physical space.I mean energetic space.If you are stressed out, burned out, spending all of your time on busy work, wondering why your sales aren’t increasing…I hate to break it to you, but the reason your sales aren’t increasing is BECAUSE you are stressed out, burned out, and spending all of your time on busy...
2024-02-1430 minThe Product Biz Podcast by Monica Little CoachingWhat's the true reason why you are running your business?Here’s one of the biggest mistakes that small business owners make.When thinking about the reason WHY they want to grow their business…Why they are spending hours on Instagram each week, spending thousands of dollars on suppliers, spending all week long making product, spending EVERY weekend at markets, spending time away from family/kids/loved ones to try and make it work…When asking “what is it all for?”Most small businesses list all of the things they would buy, experience, or get when they become successful. The new car, new h...
2024-02-0732 minThe Product Biz Podcast by Monica Little CoachingBeat burnout and ignite performance with Jimmy BurroughesRunning a successful business is less about what you do and more about who you are, what you prioritize, and how you hold your energy. Think of it this way: you can have the best product and the best strategy in the world, but if you are burned out then you won't get too far because you'll be too exhausted and overwhelmed to bring that strategy to life or bring that amazing product in front of more people. Becoming a high performer - how you manage yourself, your energy, your priorities - is the only thing that will take...
2024-01-3146 minThe Product Biz Podcast by Monica Little Coaching5 steps to consistent sales in 2024 (limited time episode!)This exclusive free training - 5 steps to consistent sales in your product biz in 2024 - is only available for the next 4 days only!Let me start by asking you this: how did your holiday season go? If you had a great holiday season, the first couple of weeks of the new year can unknowingly start to bring up some feelings of imposter syndrome... with thoughts like "I just had a great holiday season, how am I going to replicate it? What if things slow down? What if I'm not able recreate the sales I just...
2024-01-162h 22The Product Biz Podcast by Monica Little CoachingThe POWER of an outside perspective for your business to keep growingHere’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF).That’s because your brain’s ONLY job is SURVIVAL - to keep you safe. Back in the early days, SAFE meant to be safe from predators, finding shelter to survive the night, thinking proactively about food sources and water…But in today’s day and age, we HAVE food, water, shelter and NO predators… so how does your...
2024-01-1024 minThe Product Biz Podcast by Monica Little CoachingHow to tell if you're building your business on top of quicksandIf you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you?Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allow the structure to be stable.Common sense, right?Well, my question for you is on that same topic… are you building your business with a solid, st...
2024-01-0323 minThe Product Biz Podcast by Monica Little CoachingTaking the stress out of finances with Staci MillardThe biggest mistake small business owners make is selling their products without ever looking at their numbers to know if they are actually making a profit, including ALL of the expenses in their business, in order to keep their business afloat. Most small business owners take a guess at what their product pricing should be and before you know it, they are struggling to pay the bills, struggling to buy more raw materials, struggling to even think about hiring help... and it all stems from one sneaky issue, which is your product pricing. In today's episode, Staci Millard shares...
2023-12-2043 minThe Product Biz Podcast by Monica Little CoachingThe top 3 apps you should be using on Shopify with Erin AlexanderShopify can be an intimidating beast - there are so many components you can add, options to fill in, apps you can use. Which is why today we are bringing in special guest Erin to share with you her top tips for Shopify and top mistakes to avoid. From getting more reviews, adding in easy upsells that customers can add to their cart with the click of one button, updating your images to be SEO compliant, and using Shopify's email capabilities, you are going to walk away with tips and insights to make your Shopify site even better.
2023-12-1333 minThe Product Biz Podcast by Monica Little CoachingHidden tips and tricks that MOST aren't sharing about SEO with Crystal WaddellWe're diving even deeper into SEO today with top tips, tricks, and hacks for your website with Crystal Waddell. This episode is full of GEMS of knowledge on how to take your SEO game up a notch; from making your product title between 50-60 characters with a special (genius) tip on what words to use to fill up all those characters, why you SHOULD be on Etsy (and all the platforms) to amp up your SEO game, and how to use a Google Business Listing to elevate SEO even further. You're going to walk away with actionable, easy to...
2023-12-0632 minThe Product Biz Podcast by Monica Little CoachingTop tips to help you get reinspired with Instagram with Attaliah StrubelWhen you learn about the Instagram algorithm, it can help you get more views... but views don't always translate to sales. So what actually DOES lead to more sales from all the time we spend on social media? Today's guest Attaliah shares with us how to use storytelling, how to show up authentically, and how to connect with your audience so you can sell more of your products through Instagram. She'll talk you through some of the top Instagram mindset blocks that hold us back; the fear of stumbling our words, the fear of being judged by others, the...
2023-11-2941 minThe Product Biz Podcast by Monica Little CoachingSEO mistakes to avoid with Nina GibsonSEO is one of those tech-related parts of running a small business that a lot of creative small business owners keep a distance from. But once you start to learn what it is, how to implement it, and how important it is to your business, I guarantee you'll have a change of heart for this incredible tool that can help you get in front of more people and make the most of the content you create for the long run. Today's guest Nina Gibson shares her top tips on how to maximize your keyword SEO (with insights on how...
2023-11-2236 minThe Product Biz Podcast by Monica Little CoachingHow to make your overall content strategy for your biz easier on you with Ruthie SterrettMost of us know that the saying "if you build it, they will come" isn't true - and most of us, as small business owners, have flat out experienced that when we come out with an incredible product that we are so excited to share about... and then we hear crickets. The TRUE saying is "if you build it AND market it effectively they will come" and today's special guest Ruthie Sterrett is sharing with you how to attract, nurture, and connect with your audience for more sales.Ruthie Sterrett is a marketing strategist and founder of...
2023-11-1530 minThe Product Biz Podcast by Monica Little CoachingManaging your inventory to actually make a profit with Ciara StocklandInventory (the raw materials we have and the finished final products that we sell) is most likely the biggest expense for almost every single physical product based business out there. And one of the most important factors on if we actually make money or not in our business is solely dependent on how much we charge for our inventory! With so much importance being on our inventory, it's a topic that isn't talked about enough, which is why we have special guest Ciara Stockland on the podcast today.Ciara help businesses use their inventory to create more...
2023-11-0823 minThe Product Biz Podcast by Monica Little CoachingGetting into online and in-person art galleries to grow your art business with Hayley PriceIf you're an artist, then galleries are something that has probably crossed your mind a time or two. Getting your artwork featured in in-person galleries for more exposure may be something you are currently working on... but did you know that online art galleries are an incredible way to grow your art business, too? Today's special guest Hayley Price shares with us her own art career, details about the online art gallery she owns (The Scouted Studio), how she showcases emerging artists on her platform, and how you can get into more in-person or online galleries to grow your...
2023-11-0129 minThe Product Biz Podcast by Monica Little CoachingTop tips from a multi-million dollar product business owner, Melissa RobbinsThe two most important parts of running a small business are your profit and your ability to get in front of as many people as possible. Your profit comes down to making sure you are making money with every single sale you make (from selling online to selling wholesale) AND the decisions of where you invest your money; are you investing in the right components to help you stand out and grow or are you overspending in certain areas that are known for draining cash out of a business? This foundation paired with getting in front of as many...
2023-10-2534 minThe Product Biz Podcast by Monica Little CoachingIncreasing the amount of products people buy on your Shopify site with Monica FroeseYour website should do the heavy lifitng for you. If you know what automations and apps to set up, it becomes a money making machine for you. So the questions is, are you tapping into the potential of your Shopify site, or are you leaving money on the table? In today's episode, we chat with special guest Monica Froese on how to get people to your website and how to turn their potential order of one products into an order of $160 worth of products and more, plus how to get them to come back and buy again in the...
2023-10-1837 minThe Product Biz Podcast by Monica Little CoachingSubscription box basics - how to add more revenue to your business with Julie BallAs small business owners, we are always looking for ways to add more sales to our existing business without having to spend additional time, energy, or resources to make it happen. And that's where the beauty of adding a subscription box - specifically a replenishment box - to your website comes in. This is an opportunity for you to create a "subscribe & save" option on your website for people to get continued shipments and orders of your products that gives your customers an easy way to stay stocked and gives you an easy way to make more money. This...
2023-10-1231 minThe Product Biz Podcast by Monica Little CoachingHow to use THIS tool to easily grow your Etsy shop, with Everbee founder Cody McGuffieOne of the hardest parts about selling on Etsy is knowing what products will actually sell well. Sometimes it might feel like you are blindly throwing a dart at the wall, hoping to hit a bullseye. Some small business owners see massive success on Etsy, while others keep hitting their head against the wall. What determines which category you fall into? How do you increase your odds of having a successful Etsy shop, instead of a struggling Etsy shop? You might just find the answer you are looking for in today's episode with special guest Cody McGuffie, founder of...
2023-10-0433 minThe Product Biz Podcast by Monica Little CoachingTapping into the energetic frequency of money with Danya Douglas HuntYou might not even realize it, but this one sneaky thing called "fear" might actually be causing you to overcomplicate what you are doing in business. So often we put pressure on ourselves to do more, be more, work more, work harder, without asking what the intention is behind the actions we are taking. If the intention behind your action is fear, whether it be fear of judgement, fear of failure, fear of not having enough time, fear of not being worthy or good enough, then the actions we take will be from a place of fight or flight...
2023-09-2753 minThe Product Biz Podcast by Monica Little CoachingThe power of UGC & partnerships to grow your Instagram following with Kristina & MariaInstagram, you either love it... or you hate it. Either way, social media is a necessary part of running a small business in today's world and if you are spending all day on Instagram without any strategy or plan behind what you are posting or sharing, then you probably aren't seeing the best results and may actually be wasting a lot of your time. The key with social media is the intention, strategy, and REASON behind what you share so you can use it to your advantage to actually grow your Instagram page with followers that are actually interested...
2023-09-2038 minThe Product Biz Podcast by Monica Little CoachingThe 3 hottest tips for selling Print on Demand products on Etsy with Michelle BerryIn today's Quick Tip Wednesday, we have special guest Michelle Berry sharing with us her 3 biggest tips on getting started with selling Print on Demand products on Etsy including: the best POD website to use which actually allows you to customize the branding experience, how to get unique photos and marketing material of your products to promote them that you may not have thought of, and how you can get started today.Michelle Berry is a digital artist that specializes in turning her designs into profitable selling products on Etsy using print-on-demand. She has spent countless hours...
2023-09-1323 minThe Product Biz Podcast by Monica Little CoachingHow to refuel and recharge your creativity to better run your businessWhen you’re constantly in work mode, your creative well can run dry, leading to frustration and burnout. That’s why recharging is crucial. By taking breaks, engaging in activities that spark joy, and allowing yourself to play, you’re replenishing your creative reserves and inviting fresh ideas and inspiration into your life. But when life gets overwhelming, we often hear the term “self-care” being thrown around... and the truth is, recharging goes beyond self-care. It’s about giving yourself the time and space to truly reconnect with what makes you feel alive. It’s not just about pampering your physical...
2023-09-0637 minThe Product Biz Podcast by Monica Little CoachingThe art of multi-channel marketing to get in front of more customers with Kristy PaskGrowing a small business comes down to getting your products in front of as many people as possible. And getting your products in front of as many people as possible comes down to selling your products where people are shopping! During this episode, special guest Kristy Pask shares with us the importance of multi-channel marketing, how to repurpose content to make multi-channel marketing easier on you, and how to truly connect with your target audience across each of the marketing platforms you use, from social media, to website, to Etsy and more.Kristy Pask is a Business...
2023-08-3034 minThe Product Biz Podcast by Monica Little CoachingMoney mindset with Niki FergusonThere are 2 ways to tell if you are energetically aligned with the frequency of money: the first one is obvious - if you are MAKING money and money comes easy to you! The second one is not so obvious - and it depends on the state of your nervous system. Your nervous system is what balances the state of your body and when it's out of balance it can show up in ways like anxiety, perfectionism, feeling irritated, unmotivated, feeling hopeless, and even in sneaky ways like checking your data every single day (like your Etsy views and visits...
2023-08-2333 minThe Product Biz Podcast by Monica Little CoachingBuilding your business with Shopify with Deonnah CarolusIn today's episode, we have special guest Deonnah Carolus sharing the inside scoop on all things Shopify. If you have your own website on Shopify, are currently on another platform but might be interested to learn more about the benefits of Shopify, or if you don't have your own website but are starting to think next steps for your business, you'll learn the benefits and steps to take to use Shopify to grow your business!Deonnah is an eCommerce Consultant and Shopify expert that helps shop owners create a clear path to dependable sales and marketing. She...
2023-08-1642 minThe Product Biz Podcast by Monica Little CoachingThe secret to staying grateful through every moment in your business with Lindsay AshworthGoing through challenging times as a small business owner is inevitable. It's part of the journey, and growing a small business is not for the faint of heart. There WILL be moments when sales are slow, no matter what you do tactically. But what truly matters is how you handle those roadblocks, challenges, and hurdles to get to the other side. Today's special guest, Lindsay Ashworth, shares the journey of starting her business, burning herself out, how she pivoted to something that works much better and easier for her, and how gratitude was the one constant factor throughout every...
2023-08-0935 minThe Product Biz Podcast by Monica Little CoachingMastering your money mindset to make more sales with Alejandra RojasMoney, money, money... money!! We all want to make more of it, but what's actually holding us back? What's stopping us from growing even further? What's preventing us from seeing the results from ALL the hard work we are doing? You may not know it - and you may not even believe it when you first hear it - but your mindset, your beliefs, and your subconscious programming (aka the narratives you created from absorbing ALL of the information around you at a very young age) can show up in the amount of money - or lack of money...
2023-08-0252 minThe Product Biz Podcast by Monica Little CoachingHow to create a cult-like following with Kerrie FitzgeraldLet me know if this sounds like a dream or what: being able to grow your business with less time on social media. Getting your products in front of your dream customers by your EXISTING customers talking about you and obsessing about your products. Having raving customer fans who essentially become your brand “spokesperson” because they love your brand THAT much.Too good to be true? Not at all - and today’s special guest, Kerrie Fitzgerald, will be sharing with you how to create a cult-like following that takes your business from invisible to magnet...
2023-07-2647 minThe Product Biz Podcast by Monica Little CoachingHow to grow your wholesale business on Faire with Kristin FisherHave you ever wanted to simply ask a buyer, boutique owner, or shop owner WHAT they are looking for when they are shopping for products to add to their stores via a platform like Faire?Wouldn't it just be so nice to get in their heads to KNOW what they are looking for, how to stand out, and how to get your products into their stores?Today's special guest, Kristin Fisher, shares her experience of being a corporate retail buyer and how you can leverage what she has to share to grow your...
2023-07-1933 minThe Product Biz Podcast by Monica Little CoachingWhy Shopify is the #1 e-commerce platform for small businesses with Sarah JanselIn today's episode, we have special guest Sarah Jansel sharing the inside scoop on all things Shopify.If you have your own website on Shopify, are currently on another platform but might be interested to learn more about the benefits of Shopify, or if you don't have your own website but are starting to think next steps for your business, you'll learn the benefits and steps to take to use Shopify to grow your business!Sarah Jansel (nicknamed The Shopify Queen) is a speaker, podcaster, and CEO of Jansel & Co where...
2023-07-1228 minThe Product Biz Podcast by Monica Little CoachingHot tips for Etsy SEO with Jenny HallWith ALL of the different Etsy SEO advice being shared, how do you know WHAT to follow? Should you be focusing on long tail keywords, or popular search terms? Should you be used phrases with duplicate words, or keyword stuff with unique phrases and descriptive words? Should you use short titles, or long titles? How do you even FIND the words and phrases to begin with?!If these are the questions going through your head, then today's episode with special guest Jenny Hall will cut through ALL of the noise and give you the exact...
2023-07-0525 minThe Product Biz Podcast by Monica Little CoachingHow to increase your sales with email marketing with Jessica Totillo CosterIf you aren't sending out weekly or monthly emails within your small business, or if you ARE sending them out but aren't sure what to say for them to lead to actual results, then this episode is for you.Special guest Jessica Totillo Coster shares with us her top email marketing strategies to help you create a relationship with your email subscribers so they are reminded of you and are ready to buy! Email marketing is one of the most important parts of a small business and something that you can start to...
2023-06-2850 minThe Product Biz Podcast by Monica Little CoachingHow to plan your way to success with Laurie Wright"Planning" is one of those words where you either cringe at the sight of it because you're known for just winging it... or you get super excited to talk about ALL of the things you have planned.But the true magic of planning is actually an in-between. The place where you know your dreams and goals and what you are working towards... and how to create a plan, with wiggle room, to actually achieve them because the plan gives you the vision and the guidance on what steps to take.If you're NOT...
2023-06-2144 minThe Product Biz Podcast by Monica Little CoachingHow to build a ride or die online community with Madison PaigeHave you ever posted something on your Instagram feed, asking your followers to leave a comment below with an answer to the question you're asking, and all you heard back was... crickets?If that's happened to you, I'm willing to bet you said you would never ask another question in your caption again, in fear of that experience being repeated over and over - and in fear of others noticing that people AREN'T responding or engaging with your questions.This is one of the biggest hurdles that small business owners face; how do...
2023-06-0743 minThe Product Biz Podcast by Monica Little CoachingHot tips to start selling on Etsy in 2023 with Abbey & Courtney of Duo CollectiveI had the chance to be a guest on the Duo on Air Marketing podcast hosted by Court & Abbey from the Duo Collective - and I'm sharing the entire episode with you here today! In this episode, we talk through the three biggest drivers to get people to find your products on Etsy. And better yet, why YOU need to be there.Abbey & Courtney are both co-founders and business besties of Duo Collective, a boutique organic marketing agency specializing in social media strategy, branding, SEO, and coaching for small business owners and multi-passionate entrepreneurs. They...
2023-05-3140 minThe Product Biz Podcast by Monica Little CoachingHow to cycle sync your business for MORE progress and LESS burnout with Renae FieckMany female biz owners are operating on a 24 hour schedule, trying to get as many things possible done each and every day… when our bodies are designed to operate in a 28 day cycle instead.The truth is, women have a biological advantage when they ditch the standard 9-5 way of working and lean into a 28 day rhythm instead.And when you learn how to use your 28 day cycle to your advantage, you learn exactly when you should be recharging, when you should be accelerating your business forward, when you should be connecting with ot...
2023-05-2441 minThe Product Biz Podcast by Monica Little CoachingHow to build a business and stand out on Etsy with Madison PaigeI had the chance to be a guest on the Small Business Growth Podcast hosted by Madison Pagie - and I'm sharing the entire episode with you here today!In this episode, we talk through top advice and tips to grow your Etsy shop if you're already on Etsy OR looking to expand your business on to Etsy. We chat Etsy Keywords, Etsy Photography, Etsy descriptions & so much more!A little bit more about Madison - Madison Paige is Business Growth Specialist, Top Rated Business Podcast Host, & Public Speaker that helps...
2023-05-1739 minThe Product Biz Podcast by Monica Little CoachingThe secret to using your voice on social media to sell more products with Katherine BeckDid you know that it takes just 6 seconds for someone to determine if they are going to listen to your Instagram story... or if they are going to simply pass through it and move on to what the next person in line has to say?That’s because 6 seconds is all it takes for someone to decide if they want to listen to you, if they like you and if they trust you.Did you also know that in just 6 seconds, your followers have decided if they are going to buy from you or n...
2023-05-1045 minThe Product Biz Podcast by Monica Little CoachingWhat it really takes to take your established Etsy shop to new levels with Rose from Sweet Rosie's SoapsRose from Sweet Rosie's Soaps owns a donut and dessert soap business that was established on Etsy before she joined Etsy Algorithm Secrets... but she knew there was MORE to her potential.Before joining Etsy Algorithm Secrets, she grew her Etsy shop to 600 sales. After joining Etsy Algorithm Secrets, she grew her business to over 1,000 Etsy sales in just 3 MONTHS! She was able to get 400+ sales so much faster and so much easier.Tune in to listen to Rose's story of what it truly took for her to reach...
2023-05-0332 minThe Product Biz Podcast by Monica Little CoachingUnlocking your highest potential using Human Design with Maureen WebbRunning your own business truly is the world's greatest personal development course. You have to become the BEST version of you in order to face the challenges that running a business takes... and at the end of the day, your business is a reflection of you!One of the best ways to learn more about yourself, how you work best, how you manage situations thrown at you, how to determine what to go after... is by learning Human Design. Human Design is a personal development tool that allows you to understand how to make correct...
2023-04-2652 minThe Product Biz Podcast by Monica Little CoachingBuilding a beauty brand from $0 to $100KI had the chance to be a guest on the Inspired E-commerce Podcast hosted by Deonnah Carolus - and I am sharing the ENTIRE episode with you here today!In this episode, we talk about what's truly required to reach success on Etsy, what it means to step into leadership within your business, and why grit, courage, and perseverance are important to your success as a business owner.Some highlights from this episode are:Success does not happen overnight, though social media might make it look that way. Take...
2023-04-1952 minThe Product Biz Podcast by Monica Little CoachingHow to step out of your current circumstances and into success with Kendra from Daydream DivisionKendra is the owner of Daydream Division, an affirmation-inspired retro sticker shop in Washington state, a mom of 3 young kids, and wife of a 3rd-year medical student. She started her business in March of 2022 and in the last year she grew her business to almost 600 orders on Etsy, launched her own website, is selling her products on Faire and Abound, PLUS she has her stickers stocked in 2 stores - all while being a mom to 3 young kids and having major responsibilities on her shoulder while her husband is in medical school. If that's not...
2023-04-1248 minThe Product Biz Podcast by Monica Little CoachingFrom 0 to 600 sales on Etsy: Why Daisy from Little Buddha took her established brand BACK to Etsy to create another form of passive incomeDaisy is the owner of Little Buddha, an organic bath and body small business, who decided to take her established brand and sell her products on Etsy to create another stream of passive income.A few years prior, she was hesitant about Etsy, gave it a quick shot, and ended up calling it quits – she heard from so many other small business owners that Etsy’s fees are too high and the market is too saturated. When she initially put her products up on Etsy a few years ago, she didn't get any sales, so she...
2023-04-0527 minThe Product Biz Podcast by Monica Little CoachingThe mindset you need to reach new levels in your business with Luke PageWe all know by now that to be successful on social media, it requires two things: consistency and actually talking about your products in order to sell them. We know this... but why are these 2 REQUIRED parts of social media so hard for so many people to actually do?Why do we struggle to be consistent, even though we KNOW we will get more sales the more often we show up... and what can you do to change those patterns? Why do we FEAR being judged when we talk about our products on our stories...
2023-03-2949 minThe Product Biz Podcast by Monica Little CoachingThe secrets to getting the best results in business and in lifeI had the chance to be a guest on the Make Time for Success podcast hosted by Dr. Christine Li - and I am sharing the ENTIRE episode with you here today! In this episode, we talk about showing up as your best self -- a skill that helps so much in business, in your career and in life in general. Listen in as we discuss purposeful intention, embracing your personal power and the journey no matter how scary, and the importance of being grateful and giving your best every single day.Dr. Christine...
2023-03-2229 minThe Product Biz Podcast by Monica Little CoachingHow to become an energetic match to what you truly want with Lindsay JaniIf making money was as simple as "doing all the things", most of us would have made it by now. We are all learning, applying, growing, and changing... but that's not the only piece to the puzzle of success.There's a much deeper conversation that needs to be had about BEING in energetic alignment with what we truly want. How come it might feel like you can do the "right" things and not see progress... while others are doing the SAME things, and are growing immensely?You might not even realize it, but...
2023-03-1553 minThe Product Biz Podcast by Monica Little CoachingThe hidden reason why you aren't getting more sales that MOST aren't sharingHere's what most people WON'T tell you or WON'T ever realize for themselves which is what keeps them stuck: When you are READY for more orders… you’ll GET more orders.If it takes 10+ days because you are making everything to order, you don't have enough raw materials so you have to order them, or you just don't have your shit together, well… you're not ready for more orders. So don't expect them.How do you show you are ready for more orders? In this week's Quick Tip Wednesday, you'll learn the simple steps...
2023-03-0814 minThe Product Biz Podcast by Monica Little CoachingHow to create & manifest more money with Nick DemosHow many times have you heard "Money doesn't grow on trees", "making money is hard", "making money is stressful", "money is greedy" or any other negative connotation about money? And how many of these stories about money... stem from your childhood? You may not even realize that the stories we have around money actually determine the amount of money we make in our business.The key to reaching your NEXT level of success... is within the practice of identifying your money stories, releasing what they mean, renewing your sense of creativity, and defining your new...
2023-03-0148 minThe Product Biz Podcast by Monica Little CoachingThe secrets to my first 6-figure year with Plant Based BeautyIn this week's Quick Tip Wednesday, I'm sharing with you the secrets behind what it took to build my first 6-figure year with my small business, Plant Based Beauty.If you are currently struggling to get more sales, or if you are working SO hard to grow your business without the results you expected, then take a listen to this episode to hear about the same exact hurdles that I had to overcome, and to learn what is required of you to reach YOUR first 6-figure year.LEARN MORE FROM MONICA LITTLE
2023-02-2213 minThe Product Biz Podcast by Monica Little CoachingHow to get more sales on TikTok with Wave WyldTikTok is no longer the place for dance moves and lip-synching to music.Instead, it's transformed into a search engine, a specific culture, a way to get in front of new people, and a way for small business owners like you and me to get more sales! The truth is, there's a specific way to use TikTok to get in front of the right people and actually turn those people into customers... and today's special guest, Wave Wyld, is sharing all of her secrets on how to do just that!Wave Wyld is...
2023-02-1537 minThe Product Biz Podcast by Monica Little CoachingThe #1 mistake small business owners make on FaireIf you aren't seeing the results you want on Faire just yet, THIS might be the exact reason why.Faire is an amazing place to sell your products to other store owners, boutiques and retailers... but there's one common mistake SO many small business owners make that prevents their success on Faire.Tune in to today's episode of Quick Tip Wednesday (an actionable episode that's 15 minutes or less) to learn what this top mistake is and how you can reframe your mindset and reframe your business strategy to avoid getting caught...
2023-02-0811 minThe Product Biz Podcast by Monica Little CoachingThe path to $9K months with Daisy from Little BuddhaDaisy is the owner of Little Buddha, an organic & eco-friendly skincare company, and has grown her business from previously selling at 5-7 different markets per WEEK... to selling at only 2 markets in the ENTIRE last year... and making more money than ever before! She celebrated her first $9K month while also taking weekends off and traveling for over 3 weeks to spend the holidays and beginning of the new year with her family.Daisy has been part of Product Biz Academy for the last 1.5 years and is sharing her secrets to success with you on today's...
2023-02-0140 minThe Product Biz Podcast by Monica Little CoachingHow to stay positive no matter what life, or business, throws at youWe've all said the phrase "I'll be happy when...." and most of us are living in the state of "I'll be happy when I leave my full-time job" or "I'll be happy when my business makes X amount of dollars" or "I'll be happy when XYZ happens"... but how do we find a way to continue to show up while working towards these goals?How do we find a way to stay positive during challenges, hardships, and roadblocks, when we feel like nothing is going right and just want to throw in the towel?
2023-01-2513 minThe Product Biz Podcast by Monica Little CoachingHow to stop procrastinating with Dr. Christine LiWe all can relate to the feeling when we KNOW that we HAVE to do something, but we just keep pushing it off. We wait and wait and wait... finding any excuse not to do it. Or, maybe it's not so blatantly obvious, but there's SOMEthing we've been avoiding... saying we are too busy, we don't have enough time, we don't have enough XYZ... when it really might just be another form of procrastination that's sneaking up on us.If you can relate to either of these feelings, then this episode will debunk what procrastination...
2023-01-1832 minThe Product Biz Podcast by Monica Little CoachingThe #1 area of your business to focus on in January to BEAT seasonalityJanuary and February are notoriously two of the slowest sales month... which can be a really hard punch in the gut for small business owners, especially after an amazing holiday season!In this episode, you'll learn about the ONE platform that is known for actually being a big sales driver in January and February and how you can take advantage of building your business with this platform in mind to BEAT the seasonality we otherwise face! Here's to your growth, even in the "off-season"!LINKS MENTIONED IN TODAY'S EPISODE
2023-01-1113 minThe Product Biz Podcast by Monica Little CoachingHow to get your products in front of more customers by using SEO with Abbey & CourtneyWhen most small business owners think of SEO, they think of daunting, boring, back-end website work that isn't the most exciting... but the truth is, there's more to SEO and when it's done right, it will help you to get your products in front of even more people who are searching on places like Google.Even better, it's NOT boring OR daunting, especially when you learn how to do it the right way from SEO experts themselves... which is exactly why I invited Abbey & Courtney, SEO and marketing experts, to share how you can easily...
2023-01-0448 minThe Product Biz Podcast by Monica Little CoachingHow to face your fears by reprogramming your subconscious with Diana SophiaRunning a small business is the world's greatest personal development course. It will stretch you in new ways, require you to work on weaknesses and turn them into strengths, force you to face your fears and learn new skills. It's not for the faint of heart.But what if there was an easier way to face our fears to keep growing our business? What if we could understand what stops us from making progress, and look it in the eye and learn HOW to overcome it? If you feel stuck in your business, then this...
2022-12-281h 11The Product Biz Podcast by Monica Little CoachingWhat if someone copies one of your products?Have you ever come across a new product that another small business came out with that caught you off guard because it looked so similar… Only for you to then realize that they copied one of your products almost EXACTLY?Or has another business ever used one of your photos, one of your Instagram posts or something else that you designed or created?In this week's episode of Quick Tip Wednesday, I'll be sharing the mindset to have in these situations and how to step in the CEO role of your business and ha...
2022-12-2112 minThe Product Biz Podcast by Monica Little CoachingHow Kristin grew her polymer clay Instagram & TikTok to over 200K followers EACH!Have you ever come across a small business with a HUGE amount of followers on Instagram or TikTok that made you wonder to yourself... "What on earth did they DO to get there?!" Or maybe you wonder how they started, how they spend their time, what they share on social media to grow such a big following, and how they turn those followers into customers?Well today, you're in luck - in this episode of The Product Biz Podcast, we have special guest Kristin Vaughn who owns a polymer clay jewelry business with almost 200,000 followers...
2022-12-1459 minThe Product Biz Podcast by Monica Little CoachingThe secret to running a business with no inventory by using Print On Demand with Audrey KandilAs small business owners, we spend a LOT of our time making inventory, packing orders and dropping them off at the post office. So much time is spent here that we sometimes DON'T have the time to truly work on growing our business.One of the newest ways to build a business that is becoming a HOT topic is Print On Demand. With Print on Demand, you partner with a 3rd party that creates your products AND ships your products with NO work on your end.Today, special guest Audrey Kandil shares her...
2022-12-0730 minThe Product Biz Podcast by Monica Little CoachingHow to handle a negative reviewIn this week's episode of Quick Tip Wednesday, I talk you through how to handle tough customer service situations that are bound to happen to us from time to time- a negative review from a customer who wasn't satisfied with your product, how to handle an item that arrived broken to your customer, and how to handle the dreaded package that was marked "Delivered" but your customer reached out because they DON'T have it.You'll learn how to step into the CEO role and handle all of these customer service situations with...
2022-11-3018 minThe Product Biz Podcast by Monica Little CoachingAwaken your intuition with Jill FoubisterHave you ever wondered what it really means to "listen to your intuition"? Or are you currently on a spiritual path, wondering how to take it one step further?In this episode of The Product Biz Podcast, we'll be talking all things Intuition with Jill Foubister.Jill Foubister is an Intuition Coach; she helps women awaken their intuition so they can manifest faster. She is a reiki master, yoga teacher and crystal expert. Her signature program is Raise Your Vibration and also leads intuition retreats in Sedona, AZ.
2022-11-2347 minThe Product Biz Podcast by Monica Little CoachingGetting 4 star reviews on Etsy with no text? Here's what to doIn this week's episode of Quick Tip Wednesday, we dive into easy ways that are in your power to turn the dreaded 4-star review with no text into a 5-star review AND a loyal customer that comes back for more.If you've gotten a 4-star review on Etsy with no feedback or text in it at all, this episode is for you!If you found this episode helpful, sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering atwww.monicaittlecoaching...
2022-11-1612 minThe Product Biz Podcast by Monica Little CoachingThe Ultimate Product Party with Cat & AllisonAllison Carter and Catherine Hildner were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product-based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!).UPP is a 2-day creative conference that serves product-based businesses. Allison and Cat create a unique experience and space for the product-based business owner where they can connect with other like-minded small business...
2022-11-0956 minThe Product Biz Podcast by Monica Little CoachingQuick tip Wednesday: Getting Etsy reviewsMost of us have had situations where we wanted to book a hotel room that looked perfect in the photos and sounded perfect in the description... but we hesitated because there were no customer reviews... so we ended up going back to the search results page to find another option.Can you relate? Well, when you think about your listings on Etsy - are you also missing out on sales from not having enough customer reviews?We live in a world of social proof, where people look to see what other...
2022-11-0215 minThe Product Biz Podcast by Monica Little CoachingThe importance of branding with Kaila from Dox DesignWhat's the ONE thing that separates your business in a saturated market, allows you to be a HELL YES for your customers to easily get the sale, allows you to build a community of loyal repeat customers and fans, and allows you to actually charge more for your products?Most people think of branding as the logo, colors, and fonts of your business.. but branding is so much more. Branding is what connects you with your specific customers to build a relationship that opens doors for loyal fans, repeat customers, and MORE sales....
2022-10-2646 minThe Product Biz Podcast by Monica Little CoachingHow to increase your energy to get more things doneWe can all agree that we need energy to be productive and get things done. But we can all relate to times where we felt burned out and exhausted... even after we only worked on our business for an hour, which doesn't take a lot of energy... so where does this burnout come from?Most people struggle with energy management and start their work day with an energy tank that's only half full (or less), leading them into burnout and exhaustion quicker and more often. One of the best ways to increase your energy to...
2022-10-1931 minThe Product Biz Podcast by Monica Little CoachingHow your work environment impacts your progressDo you ever feel like you are hitting your head against the wall when you are trying to learn and implement something new for your business... so you decide to push it to the next day? And before you know it, it's been pushed to the next day over... and over... and over again.One of the biggest reasons why we struggle to learn challenging, new skills and continue to push it off is because our environment is already stressful - so any added stress on top of it (like the good stress of learning...
2022-10-1236 minThe Product Biz Podcast by Monica Little CoachingWhat to do if you didn’t make a profit last monthHave you noticed that you’re making a good amount of sales and maybe even hitting your highest sales months… but you aren’t making a profit or creating more money in your bank account?Listen to this quick episode of The Product Biz podcast to learn what to do if you’re struggling to make a profit with your small business.When you finish listening, I'd love to hear your biggest takeaway from today’s episode.Take a screenshot of the episode you're listening to, share it to your Instagram stories an...
2022-10-0518 minThe Product Biz Podcast by Monica Little Coaching3 hacks for your Etsy description to convert favorites into salesHave you ever wondered why you get views and "favorites" on certain listings on Etsy, but they don't lead to sales?If you're experiencing this with your Etsy shop, listen to this quick episode of The Product Biz podcast to learn 3 hacks for your Etsy description that you can easily implement today to convert those favorites into sales!When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or...
2022-09-2816 minThe Product Biz Podcast by Monica Little CoachingTop 4 ways to get more holiday orders this holiday seasonThe holiday season makes up 20-30% of the TOTAL sales that a small business makes during the entire year. With the holiday season being so important to small businesses, we are starting to make our way into the few months of the year that can make or break us and that determine IF we show up the following year, too.With how important the holiday season is to us, it's important to go into it with a clear strategy on how to make the most of it. There are a few key, EASY marketing tactics...
2022-09-2124 minThe Product Biz Podcast by Monica Little CoachingEtsy marketing 101: Photos that turn Etsy viewers into buyersFor most small business owners, marketing and selling is something we KNOW we have to do... but we struggle with actually figuring out how to do it "right". And when you add in another layer of trying to understand marketing and selling on a platform like Etsy, we might not even know how to "do it" in the first place!But in order for our products to get in front of more people and for them to WANT to buy our products, we have to understand how marketing and selling actually works... and then put...
2022-09-1433 minThe Product Biz Podcast by Monica Little CoachingWhat's stopping you from reaching your goals? One of the biggest struggles that small business owners have is finding the TIME to take steps towards growing their business to new levels.Maybe you can relate and have thought to yourself "I don't have the time to post reels on social media this week", "I haven't had time to work on that project just yet, but hopefully I will next week", "How am I supposed to get anything else done with all of the inventory I have to make this week?"The truth is, we all have the same 24 hours in a...
2022-09-0745 minThe Product Biz Podcast by Monica Little CoachingOvercoming the fear of failingIf you've been listening to The Product Biz Podcast for a while, you already know that taking risks is essential to the growth of your business and that risk-taking is something I will encourage you to do daily.But what happens when you take a big risk, give it your all, go all-in... and it doesn't work out the way you expected? What if you put everything on the line... and you fail? What if you step WAY out of your comfort zone... and it doesn't work?Dealing with failure is something that...
2022-08-3134 minThe Product Biz Podcast by Monica Little CoachingHow to get out of a sales slumpWhen I first left my full-time job to focus on my small business with 100% of my time, I went through the biggest sales slump I have ever experienced. Most small business owners, like myself at that point in time, think that the more hours they spend on their business, the more sales they get…But the truth is, sales slumps are going to happen. And it's not a matter of falling off the horse and getting back on - it's a matter of how QUICKLY you get back on the horse and what TOOLS you ha...
2022-08-2438 minThe Product Biz Podcast by Monica Little CoachingWhy you shouldn't be paying for Ads on EtsyMost small business owners think that paying a few dollars on Etsy ads per day will help them get MORE sales on Etsy...Maybe you’ve been going back and forth with your keywords, titles and tags on Etsy and no matter what you try, your sales STILL aren’t where you want them to be. Maybe it feels like you’ve tried everything you can think of, so you decide to pay a few dollars on Etsy ads to see if that will bring in any sales… And all you hear is cricketsThe truth is...
2022-08-1128 minThe Product Biz Podcast by Monica Little Coaching3 things holding back your success on EtsyIf you think that your success on Etsy isn't possible or likely because it's too saturated, because everyone is selling their items for SO much cheaper than you, or because you just can't get the titles, tags, and keywords right no matter how much you've tried...then this episode is for you!Most small business owners are focusing on the wrong things with Etsy - which is why they haven't seen the results that they want. The top 3 things I'll be sharing with you that are holding back your success on Etsy are NOT what you think...
2022-08-0444 minThe Product Biz Podcast by Monica Little CoachingMaking money fast or making a machine for consistent sales - which is better for your business?Did you know that 30% of small businesses don't make it past their second year? In my second year of Plant Based Beauty, I almost became a figure in that statistic when I was started to ask myself "when is it time to throw in the towel and go back to a full time corporate job?"The truth is, most struggling small business owners aren't growing because they are focusing on making money fast…but instead of focusing on making money FAST, what we REALLY want is to make money CONSISTENTLY and with less effort over time.
2022-06-2126 minThe Product Biz Podcast by Monica Little CoachingHow to overcome thinking your products are too simpleSo many small business owners think that because their products are simple, it means their products aren't good enough.And if you're like me, then chances are you may have had someone straight up tell you that they could "just make it themselves"... so you shy away from promoting and talking about your products, because you think they are too simple...and deep down you might feel like a fraud selling such a "simple" product.But this is one biggest fears that small business owners have to overcome. And if you don't realize the VALUE...
2022-06-0125 minThe Product Biz Podcast by Monica Little CoachingIs the fear of rejection holding you back?The fear of rejection... the fear of getting a "no"... the fear of thinking our products aren't good enough... these fears can hold us and our small business back.Can you relate? Maybe you received a no from a store you reached out to, so your hesitant to reach out to more...Maybe you applied for Faire and got waitlisted, so you wonder if your business is good enough for these larger platforms... Or maybe you applied for a market and got rejected, so you wonder what's wrong with your products...In today's episode we'll...
2022-06-0122 minThe Product Biz Podcast by Monica Little CoachingWhy working harder is NOT the key to successIf reaching success was as simple as working more hours, we would ALL be massively successful and no one would be feeling like they're stuck.... because the answer would be simple - just work more and problems are solved!But we all know that's not true... The REAL truth is that reaching the next level of your business is not a matter of working more hours…It's a matter of becoming WHO your business needs you to be.If you aren't reaching new growth with your business… you've just reached the limit of your own SELF...
2022-06-0126 minThe Product Biz Podcast by Monica Little CoachingAre you a chronic creative?Most handmade small business owners make the common mistake of spending most of their time making inventory... they think that creating is the “meat” of their business and that everything else is just busy work.The truth is, inventory is necessary - we need to have a product to sell and fulfill orders - but it’s not going to grow your business on it’s own… having inventory does not equal sales. Spending all week making inventory does not equal sales.Creating consistent sales with your business is not a matter of how much time you s...
2022-06-0118 minThe Product Biz Podcast by Monica Little CoachingWhy coming out with new products is disruptive for small businessesA lot of struggling small business owners make the mistake of thinking that coming out with new products will increase their sales.They get in a cycle where they come out with a new product every week or every month. They buy new raw materials, experiment, take photos, edit photos, post on their website, post on social media.... Some sales come through when they announce their new product, but after the hype dies down they jump right into creating the NEXT new product because it's the only way they know how to make money. Does...
2022-06-0127 minThe Product Biz Podcast by Monica Little CoachingThe real reason why discounts and coupons DON'T work with your audience - and how to fix itMost business owners make the mistake of thinking that if they lower their prices, then more people will buy their products. They think that maybe their products MUST be overpriced because they aren't getting the sales they want… and the only way to fix it is to run a sale or to give a discount.But... have you ever ran a sale that led to barely ANY new orders? Maybe you can relate and have had times where you practically gave your products away for FREE and people STILL weren't buying.The truth is, it’s no...
2022-06-0113 minThe Product Biz Podcast by Monica Little CoachingWhy the number of followers on Instagram DOESN'T matterBut most business owners make the mistake of focusing on the number of followers and think "if ONLY I could grow my audience and get in front of more people, then I could get more sales”.Have you ever thought to yourself "if only I had a bigger audience, then I could reach more people and my business would finally be successful”? but then you end up waiting.. And waiting… before you decide to show up… and you end up waiting for ever.The truth is, a small following does not mean small sales… Because it's not a...
2022-06-0116 minThe Product Biz Podcast by Monica Little CoachingThe key to working on MONEY MAKING projects within your business!Have you ever worked an ENTIRE day but when you sat down to think about it, you end up asking yourself WHAT did I even do? Chances are, if you frequently feel like this, then your business probably ALSO isn't at the state that you want it to be in.Most small biz owners work ALL day - without ever looking to see WHAT they are actually working on - and they end up ONLY focusing on busy work that does NOT lead to more sales.That’s because most small business owners think "If I...
2022-06-0130 min