Shows
Scaling Emerging BeautyE 813: How to Scale a Beauty Brand from DTC to Retail—with Anthony StandiferSummary In this episode of Scaling Emerging Beauty, I sit down with Anthony Standifer—co-founder of MSeed Group and a 25-year beauty industry veteran. We get into the real talk around what it takes to scale from direct-to-consumer to retail—and how to stay profitable while doing it. We discuss: - How to stand out in crowded beauty categories through niche positioning - Why building emotional connections with your customers is key to scaling - What early-stage brands need to know about innovation cadence and product development - The truth about manu...2025-07-2258 min
Scaling Emerging BeautyE 812: Financial Strategy for Beauty Brands: Cash Flow, Retail Growth, and Smart FundingSummary In this episode of Scaling Emerging Beauty, I’m joined by Matt Putra, fractional CFO and founder of Eightx, a financial advisory firm helping CPG and beauty brands scale responsibly. If you’ve ever felt unsure about forecasting cash flow, managing inventory costs, or figuring out how to fund retail growth—this is your episode. Matt shares his proven frameworks for financial planning, with a focus on what beauty brands need to know when transitioning from DTC to retail. He breaks down complex financial concepts in a way that’s clear, actionable, and rooted in real...2025-07-1640 min
Scaling Emerging BeautyE 811: Winning Beauty Customers with Storytelling, Site Experience, and LoyaltyIn this episode of Scaling Emerging Beauty, I’m joined by Sarah Gallagher—founder of e-commerce agency Gamma Waves and a marketing strategist behind powerhouse brands like Supergoop. Sarah has helped both emerging and established brands scale through digital optimization, brand storytelling, and smart consumer engagement strategies. We explore: ✅ What makes a beauty brand story stick—and why clarity matters more than complexity ✅ How to optimize your website to boost conversion (spoiler: it’s not just about design) ✅ The keys to customer retention and how to increase lifetime value through personalization ✅ How testing and A/B optimiza...2025-07-0831 min
Scaling Emerging BeautyE 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock LegalTrademark protection isn’t just for big brands — it’s essential for emerging founders too. In this episode of Scaling Emerging Beauty, Monique sits down with Lauren Bercuson, founder of Storylock Legal, to break down the basics of trademarks, common mistakes founders make, and how protecting your brand early can save you major time and money later. Lauren shares her experience helping CPG and beauty founders secure their brand names, logos, and even colors, while explaining the risks of skipping this crucial step. Whether you’re launching your first product or prepping for retail expansion, this con...2025-07-0137 min
Scaling Emerging BeautyE 809: Scaling Smarter: DTC Profitability and Website Simplicity with Ben Sharf of PlatterDirect-to-consumer (DTC) brands have more tools than ever — but scaling profitably online? That’s still a huge challenge. In this episode of Scaling Emerging Beauty, Monique sits down with Ben Sharf, founder of Platter, to talk about why profitability and simplicity are the new superpowers for growing your DTC business. Ben shares insights from building Platter, a tech-enabled service that’s simplified Shopify storefronts for brands like Everyman Jack and Mrs. Meyer's. He breaks down what early-stage brands often miss when it comes to building effective e-commerce sites — and how fixing a few basic elements can dram...2025-06-2425 min
Scaling Emerging BeautyE 808: What Your Price Says About Your BrandYour price is part of your story. In the final part of the pricing series, we explore how pricing ties into your brand’s perception, positioning, and customer expectations. Your packaging, claims, and storytelling all need to back up your price — especially if you're playing in premium or prestige spaces. In this episode, you’ll learn: How price communicates brand value before anyone tries your product Examples of what different price points say about your brand Why consumers feel your price before they rationalize it Tips to align your packag...2025-06-1713 min
Scaling Emerging BeautyE 807: How Adam Callinan Built an 8-Figure Brand Without a Big Team — and Why Profitability is the New SuperpowerIs it possible to build a multi-million-dollar brand without investors — or even a full-time team? Adam Callinan, founder of Bottlekeeper and now CEO of Pentane, proves it can be done. In this episode of Scaling Emerging Beauty, Monique sits down with Adam to discuss how he scaled Bottlekeeper to over $8M in annual revenue without taking on outside funding or massive headcount. Adam shares the systems he built to keep the business profitable, lessons from Shark Tank, and why today’s founders need to obsess over cash flow and omnichannel growth. We’ll dive into:...2025-06-1054 minScaling Emerging BeautyE 806: COGs & Margins - The Math Behind Profitable PricingYou can't scale your brand if you don’t understand your numbers. In part three of the pricing series, we’re talking all about COGS (Cost of Goods Sold) and margin — what they are, why they matter, and how to reverse-engineer your retail price to protect your profits. This is the financial foundation you must have before stepping into retail. In this episode, you’ll learn: What’s included in your true COGS (hint: it's more than ingredients) How to calculate margin and why it’s non-negotiable for growth Wha...2025-06-0312 min
Scaling Emerging BeautyE 805: Building a $10M+ Brand from Scratch with Brooks Powell of CheersWhat if you could launch your brand, scale it to 8 figures in revenue, and land 32,000 retail doors — all without a traditional background in business? In this episode of Scaling Emerging Beauty, Monique sits down with Brooks Powell, Founder and CEO of Cheers, a category-creating brand in the after-alcohol wellness space. Brooks shares how he turned a neuroscience research paper into a multimillion-dollar brand starting straight out of college, with no formal business training. We cover everything from Cheers' explosive Shark Tank moment, surviving the iOS privacy changes that wrecked digital marketing, and strategically expanding into ma...2025-05-2743 minScaling Emerging BeautyE 804: Why Your Price Might Change Depending on the RetailerPricing doesn’t exist in a vacuum — it shifts based on where you’re selling. In part two of the pricing series, we explore how your price needs to align with your retailer’s expectations. From mass to specialty to club stores, we’ll talk strategy, margins, and what happens when your price doesn’t match the store environment. In this episode, you’ll learn: How pricing varies across mass, drug, natural, and specialty retailers Why retail channel strategy matters for pricing Retail margin expectations and how they affect your bottom line 2025-05-2012 min
Scaling Emerging BeautyE 803: How to Fund Your Beauty Brand Growth Without Giving Up Equity — with Marshall LebovitsFinding the right funding is one of the biggest challenges for emerging beauty brands today. In this episode of Scaling Emerging Beauty, Monique is joined by Marshall Lebovits, a financing expert with 35+ years of lending experience. Marshall breaks down how early-stage brands can use asset-based funding to scale without giving up ownership — and what you need to know before taking on this type of loan. They discuss real talk about what founders often miss when seeking funding, what financial documents you must have ready, and how to avoid costly mistakes when cash flow gets tight. 2025-05-1341 minScaling Emerging BeautyE 802: How to Price Your Product to Compete in Your CategoryPricing isn't just a number — it's a strategy. In part one of this four-part pricing series, we're diving into how to set a competitive price that makes sense in your category and against your competitors. Whether you're launching your first product or reassessing your retail strategy, this episode will help you understand where you fit and how to price to stand out, not blend in. In this episode, you’ll learn: What to research when evaluating your product category How pricing tiers vary across mass, masstige, and prestige Why benchmarking against direc...2025-05-0609 min
Scaling Emerging BeautyE 801: Rebranding with Sustainability and Purpose: Ethique Beauty’s StoryIn this episode, Monique sits down with Erica Cocilova, CMO of Ethique, to discuss how mission-driven beauty brands can scale without compromising their core values. Erica shares lessons from her career at powerhouse brands like Dove, Happy Baby, and Briogeo, and dives deep into Ethique’s recent rebrand journey. You'll hear real talk on sustainability, retail expansion with Ulta Beauty, smart funding strategies, and why finding the right team is crucial for long-term success. If you’re an emerging founder looking for tactical advice on growing a values-based beauty brand, this one’s for you. What you'll learn...2025-04-2942 min
Scaling Emerging BeautyE 711: Scaling The Honey Pot Company: Retail Strategy, Sales Growth & FundraisingIn this episode of Scaling Emerging Beauty, I sit down with Kelly Bottenfield, co-founder and sales leader at The Honey Pot Company. Kelly has over 25 years of experience in the CPG industry, starting her career at Whole Foods before transitioning to sales and brand-building. She played a pivotal role in scaling The Honey Pot Company from a small, bootstrapped startup to a household name in mass retail. We dive into: ✅ How a strategic focus on mass retail fueled The Honey Pot’s rapid growth ✅ The role of brokers in a brand’s sales strategy and how to c...2025-03-1830 min
Scaling Emerging BeautyE 710: How In-Store Events & Field Sales Teams Drive Beauty Brand GrowthIn this episode of the Scaling Emerging Beauty Podcast, I sit down with Dwight Allen O’Neal and Karess Rosemé, the co-founders of Rose Neal Collective, a boutique agency dedicated to enhancing the beauty experience for BIPOC consumers and emerging brands. We dive into the critical role of in-store events, field sales teams, and trade marketing in building brand awareness and driving retail success. We cover: - How in-store events create memorable experiences that convert shoppers into loyal customers - The importance of field sales teams in ensuring brand education, visibility, and advocacy at retail2025-03-1137 minScaling Emerging BeautyE 709: Why a Hero Product Could Be Essential for Your Beauty Brand’s SuccessIn this episode of Scaling Emerging Beauty, host Monique Benoit explores the power of a hero product and why it’s a game changer for early-stage beauty brands. Looking at brands like Fenty Beauty, Olaplex, Dyson, and K-18, Monique breaks down how a standout product can create brand recognition, build customer loyalty, and simplify operations. A hero product isn’t just about strong sales—it can define your brand’s identity and streamline inventory, manufacturing, and marketing efforts. Monique highlights how Fenty Beauty’s Pro Filt’r Foundation and Olaplex No. 3 transformed their brands into household names. She also dis...2025-03-0409 min
Scaling Emerging BeautyE 708: Scaling Your Beauty Brand: Demand Planning, Retail Strategy & Smart OperationsIn this episode, I sit down with Ashley Gilbert, a beauty industry expert who has worked behind the scenes at powerhouse brands like Glossier and The Lip Bar. Ashley takes us through the operational side of beauty, sharing how brands successfully scale—from warehouse moves to demand planning to ensuring products are retail-ready. We break down: - The role of operations in beauty brand growth - How demand planning shapes product innovation and inventory decisions - The difference between DTC vs. retail-first strategies - The importance of custom vs. stock packaging—and when it's...2025-02-2539 min
Scaling Emerging BeautyE 707: How to Scale a Beauty Brand in Retail: Insider Tips from Ray RichardsonSummary Ready to take your beauty brand from startup to retail success? In this episode of Scaling Emerging Beauty, host Monique Benoit sits down with retail expert Ray Richardson, a veteran with nearly 20 years of experience in sales, retail management, and advising. Ray has worked with top brands like WILL Perform by PBC with Serena Williams and understands the key challenges and strategies for scaling a brand in retail. Many beauty founders can launch a brand, but few successfully scale it at major retailers. This episode breaks down the critical steps to retail expansion, including:2025-02-1844 minScaling Emerging BeautyE 706: Key Differences in Scaling vs. Starting a BrandSummary Starting a beauty brand in 2025 is easier than ever—thanks to social media, influencer platforms, and white-label manufacturing. But scaling that brand into a retail powerhouse? That’s where the real challenge begins. In this solo episode, I break down why the barriers to entry have never been lower, yet the hurdles to scaling have never been higher. From funding and logistics to retail competition and differentiation, I explore what it really takes to grow a brand from a small business into a national or global player. Episode Highlights Episode 303: Building a Te...2025-02-1114 min
Scaling Emerging BeautyE 705: How a Cardiologist Created a Global SkinCare BrandSummary In this episode, Dr. Tiina Meder shares her unique journey from studying cardiology, becoming a dermatologist and ultimately a skincare brand founder and entrepreneur. She discusses her motivations for creating her brand, the challenges of navigating global markets, and the importance of product development and consumer needs. In this engaging conversation, Dr. Tiina Meder shares insights into running a family-owned skincare business, emphasizing the importance of cultural understanding in product development and localization. She discusses the significance of core values, particularly product safety, and the impact of aging on beauty standards. Dr. Meder also reflects on...2025-02-0453 minScaling Emerging BeautyE 704: Balancing Confidence and Humility as an EntrepreneurSummary In this episode, Monique Benoit, explores the delicate balance between confidence and humility that every beauty founder needs to master. Confidence helps you stay true to your vision, while humility allows you to learn, grow, and adapt. Monique shares actionable insights from her experience working with major beauty brands, including lessons from representing brands and curating product as a buyer. Discover how to define your "why," stay grounded in your mission, and filter advice to align with your brand’s goals. Whether you’re pitching to a retailer, navigating feedback, or ch...2025-01-2810 min
Scaling Emerging BeautyE 703: Building a Brand with Consistency, Trial, and Error featuring the Founders of GeologieSummary In this episode of the Scaling Emerging Beauty podcast, Monique Benoit speaks with Nick and Dave, co-founders of Geologie, about their journey in launching and scaling their skincare brand. They discuss the challenges of starting a beauty brand, the importance of having a solid team, and the need for a good manufacturing partner. The conversation also touches on product development, finding product-market fit, and the significance of understanding strengths and weaknesses in a co-founder relationship. In this conversation, Nick and Dave discuss their journey in building a skincare brand, emphasizing t...2025-01-2150 min
Scaling Emerging BeautyE 702: A Founder’s Story on Scaling - Mindset Matters, Enjoy the JourneySummary In this episode, Janell Stephens, CEO and founder of Camille Rose, shares her inspiring journey of creating a textured hair and beauty brand from her kitchen to major retailers like Target. She discusses the challenges and triumphs of entrepreneurship, the importance of mindset, and the lessons learned along the way. Janell emphasizes the significance of taking one's time in business, trusting others, and enjoying the journey of building a brand. Links Janell Stephens & Camille Rose https://www.linkedin.com/in/janell-stephens-0b6b15a6/ https://www.i...2025-01-1426 min
AND/BOTH Podcast - Real Conversations, Shared Experiences, and the Community You've Been Missing56. From Chemical Engineering to Retail Strategist: Redefining Goals and Markers for Success with Monique BenoitSupport AND/BOTH: Help us offset production costs while we're growingIn this episode, we chat with Monique Hutcherson Benoit, a dynamic leader in retail and a mom of four, shares her remarkable journey from chemical engineering to retail strategy at Ulta Beauty, where she champions BIPOC-owned brands. Monique discusses the importance of embracing pivots, balancing career aspirations with motherhood, and the challenges of managing a large family while navigating life’s unexpected turns. With honesty and humor, she reflects on her experiences, including career transitions, co-parenting, and the evolving demands of motherhood. This inspiring conversation highlights the...2025-01-101h 01
Scaling Emerging BeautyE 701: A Merchant’s Perspective on Independent Brands & Scaling at RetailSummary In this conversation, Senait Tzegai, a health and beauty buyer at Pop Shelf, shares her insights on the beauty industry, focusing on the assessment of new brands, the importance of brand stories, and the role of independent brands in retail. She emphasizes the need for brands to understand their purpose in light of the competition, the significance of community engagement, and the trends in multicultural hair care. Tzegai also emphasizes the challenges of scaling in retail and the importance of production capabilities for success. Links Senait Tzegai 2025-01-0725 min
Scaling Emerging BeautyE 611: Marketing with Empathy, Integrity, & IntentionSummary Keren Davy, a fractional CMO, shares her marketing philosophy rooted in integrity, empathy, and intention. She emphasizes the importance of understanding the target audience and crafting marketing strategies that resonate with them. Keren advises brands to start with an internal and external focus, balancing their unique offerings with consumer needs. She suggests low-cost, high-impact marketing efforts such as cross-promotions and collaborations. Keren also highlights the significance of storytelling in connecting with consumers on a deeper level. She discusses the role of empathy in marketing a...2024-12-1041 min
Scaling Emerging BeautyE 610: Responsible Networking - Following Up to be Persistent Not AnnoyingIn this monologue, Monique shares essential strategies for effectively networking with retail buyers. Monique emphasizes the importance of research, personalizing outreach, and mastering follow-up techniques to build strong relationships with retailers. Monique also highlights the significance of in-person networking and the need for a concise pitch to stand out in a competitive environment. Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty https://scalingemergingbeauty.com/ Remember to leave a...2024-12-0312 min
Scaling Emerging BeautyE 609: Selling In & Creating a Strong Pitch Deck for RetailersHost: Monique Benoit Guest: Vanessa Lee Vanessa Lee, founder of GuestHouse, discusses the importance of sales in scaling emerging beauty brands. She emphasizes the need for a strong pitch deck when approaching retailers, with key elements including strong visuals, concise copy, and data points. Vanessa also highlights the importance of tailoring the pitch deck to specific retailers, using their terminology and addressing their competitors. She advises against making the deck too wordy and emphasizes the need for a concise and visually appealing presentation. Vanessa also discusses the differences between virtual and in...2024-11-2640 min
Scaling Emerging BeautyE 608: Strategic Promotions During the Holidays and BeyondIn this monologue, I discuss the significance of strategic promotions in retail and consumer packaged goods (CPG). Promotions should not just be random discounts. They should align with business goals to drive visibility, revenue, and customer loyalty. Also, keep in mind the importance of analyzing the effectiveness of promotions and keeping track of past promotions to inform future strategies, especially during key holiday seasons. Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ https://www.instagram.com/scalingemergingbeauty2024-11-1908 min
Scaling Emerging BeautyThe Role of PR Exposure for Emerging BrandsReena Goodwin, founder and CEO of Facteur PR, discusses the role of public relations (PR) in helping early-stage beauty brands enhance their marketing strategies. PR is the activity of influencing public perception about a brand through various communication channels, such as journalists, influencers, and social media. Good PR can create tension and impact consumer decision-making. It is important for brands to leverage PR exposure by using it as content across different platforms. DIY PR strategies include building relationships with journalists, reading news publications, and hosting interactive media and influencer events. When...2024-11-1236 min
Scaling Emerging BeautyE 606: Identifying Whitespace in Beauty RetailSummary In this conversation, I share insights on how brands can identify and leverage white space opportunities in the beauty and retail industry. I draw from my experience as a former retail buyer. I discuss the importance of understanding market gaps, the dynamics of retailer relationships, and the significance of consumer insights. I emphasize the need for brands to recognize what retailers value, such as margins and consumer targeting, and how to effectively shop the retailer to find unique opportunities for product placement and growth. Chapters 0:00 Intro...2024-11-0516 min
Scaling Emerging BeautyE 605: Key Elements of Brand Identity & Social Media StrategiesKellie Chen is the co-founder of 8Rue, a boutique branding agency, shares her expertise in brand strategy for emerging beauty brands. She discusses the shift in consumer engagement with brands due to the rise of social media, emphasizing the importance of authenticity and transparency. Kellie also highlights the key elements of brand identity, including audience understanding, mission and story development, and differentiation from competitors. She provides insights into crafting effective social media strategies, such as building a strong funnel and creating engaging content. Additionally, Kellie discusses the benefits of in-house marketing teams and working with agencies, offering advice for...2024-10-2934 min
Scaling Emerging BeautyE 604 Five Tips to Ensure Your Packaging is Retail ReadySummary In this solo episode, I discuss the critical role of packaging in retail. Packaging is often your first impression at the shelf. I emphasize that even the best products can fail if their packaging does not meet retail standards. I outline key considerations for creating retail-ready packaging, including supply chain logistics, shelf appeal, and the importance of brand visibility. This episode is packed with actionable insights for emerging beauty brands to ensure their packaging stands out on the shelf and resonates with consumers. Links Scaling Emerging Be...2024-10-2210 min
Scaling Emerging BeautyE 603: Learn How Faire Can Help You Scale Your BrandSummary In this episode I sit down with Moni Kupczak Ainslie, founder of Koopslie Consulting, to dive deep into the power of leveraging FAIR, a B2B marketplace, for scaling beauty brands at retail. Moni shares her journey from running a successful fashion business to helping emerging beauty brands stand out in front of independent retailers. Throughout the conversation, they explore how FAIR operates like the "Amazon for retailers," connecting brands with over 700,000 active buyers and providing unprecedented access to independent stores. Moni introduces her "FAIRE 360 Method," a comprehensive approach designed to help b...2024-10-1526 min
Scaling Emerging BeautyE 602: Consider This Before Contacting a Retail BuyerSummary In this solo episode, Monique Benoit shares essential tips for emerging beauty brands looking to pitch to retail buyers. She emphasizes the importance of competitive shopping, understanding consumer demographics, crafting a unique brand story, ensuring financial preparedness, and sustaining success once on the retail shelf. Each of these elements is crucial for brands to effectively communicate their value and secure a spot in retail stores. Links Scaling Emerging Beauty & Monique https://www.instagram.com/moniquehbenoit/ https://www.linkedin.com/in/moniquehbenoit/ Instagram: ht...2024-10-0811 min
Scaling Emerging BeautyE 601: The Importance of Inventory Management for Emerging BrandsIn this episode, I sit down with Shannara Goode, an inventory management professional with experience at brands of various sizes, and at major retailer, Target. Shannara discusses the importance of inventory management for emerging brands. She emphasizes that inventory management can make or break a brand's success in retail and highlights the need for efficient supply chain operations. Goode suggests that emerging brands should prioritize inventory management and consider working with brokers or hiring experts in operations or supply chain. She also emphasizes the importance of accurate demand forecasting and...2024-10-0144 min
Scaling Emerging BeautyE 507: Retail Insights: Consumers, Shopping Behavior & TrendsIn this conversation, Monique chats with Zach Stewart to discuss category insights and retail trends. Zach Stewart is a Category Insights Manager at The Emerson Group. Zach gives us insights into the shopping habits of different generations, the evolving role of retailers, and the balance between DTC and physical stores. He emphasizes understanding and catering to the unique needs and preferences of each generation. We also discuss the shift towards non-traditional revenue sources for retailers and the opportunities and challenges this presents for brands...2024-09-0341 min
Scaling Emerging BeautyE 506: Considerations for Finance and Growth Strategy with Lunr CapitalIn this episode, I sit down with Jackie Bae of Lunr Capital to discuss funding option for early-stage brands, and specifically - inventory financing. Jackie is the Head of Client Partnerships at Lunr Capital. Jackie shares the story behind Lunr Capital and how they provide financing solutions for consumer product brands. We discuss the importance of inventory management and the challenges of funding growth in the retail market. Jackie emphasizes the need for strategic partners who can provide financing and also offer support and guidance in areas such as demand planning and marketing. We also d...2024-08-2030 min
Scaling Emerging BeautyE 505: Get to Know Natural Food Grocers: Differentiation, Costs & Sales DriversIn this episode, I have a deep dive conversation into the natural food/grocer channel. If you’ve ever had grocers like Whole Foods Market, Sprouts, or Moms Market on your dream retailer list - this one is for you. Our guest, Amy Jargo serves as the Director of Product Management at Pacha. She shares insights on the differences between mass retail and the natural channel in the beauty industry. She highlights the importance of differentiation and understanding the retailer's strategy. Amy also discusses the costs associated with entering the natural channel and the value of...2024-08-0630 min
Scaling Emerging BeautyE 504: All Things Retail Media Networks for Emerging BrandsHave you ever wanted an inside scoop on retail media networks as it relates to small brands? Look no further! In this episode, I’m joined by Ross Maltby, head of New Business Development at Voyageur Group. We discuss the definition of retail media networks, the rise of retail media as the third wave of digital advertising, and the impact of COVID-19 on the growth of these networks. We also explore the differences between retail media networks and traditional digital marketing channels, the unique opportunities they offer for brand exposure, and the metrics and indicators that...2024-07-2338 min
Scaling Emerging BeautyE 503: How Sherrel Sampson Grew Canviiy from Farmer’s Markets to Mass Retail & Healthcare GPO’sSherrel Sampson, founder and CEO of Canviiy, shares her journey of starting a hair care brand focused on scalp health. The idea for Canviiy came about when Sherrel experienced an itchy scalp after getting extensions. She realized that existing scalp care products were greasy and contained harsh chemicals, so she decided to create her own non-greasy, premium itch-calming serum. Initially targeting college girls, Sherrel discovered that her core demographic was actually working women between the ages of 25 and 54. Canviiy's retail expansion started with Target, followed by Sally Beauty, CVS, and Walmart. Sherrel also successfully pitched Ca...2024-07-0941 min
Scaling Emerging BeautyE 502: Critical Finance Information for Profitability and Scaling in CPG with the CPG CFO, Abby RichardsIn this conversation, Abby June Richards and Monique Benoit discuss the challenges and strategies for growing a brand at big retail. They cover topics such as bootstrapping, strategic decision-making, choosing the right investors, managing cash flow, understanding payment terms, and advice for early-stage founders. Abby emphasizes the importance of financial modeling, maximizing margins, diversifying channels, and customizing pricing for different retailers. She also highlights the need for strong packaging, building a loyal customer base, and seeking expert help in reviewing contracts. Overall, the conversation provides valuable insights for emerging brands looking to scale in the r...2024-06-2543 min
Scaling Emerging BeautyE 501: How April Showers Used the AfroUnicorn Lifestyle Brand, Entered Beauty and Created a MovementApril Showers, founder of Afro Unicorn, shares her journey of building a lifestyle brand that celebrates the uniqueness and magic of women and children of color. Afro Unicorn offers a wide range of products, from apparel to haircare to consumables, and aims to be present in every aspect of people's lives. April discusses how she entered the beauty industry after receiving emails from buyers at Walmart and CVS, and the importance of finding the right partners and manufacturers. She emphasizes the need for consistency, a strong work ethic, and a clear why when...2024-06-1135 min
Scaling Emerging BeautySeason 5 TrailerNew look! Visit the new website at https://scalingemergingbeauty.com!2024-06-1100 min
Scaling Emerging BeautyE 407: A Founders Guide to Prioritizing Self-CareIn this episode of the Beauty from the Shelf podcast, host Monique Benoit delves into the crucial topic of self-care for founders with guest Jasmin Foster. As an entrepreneur in the early-stage beauty industry, Jasmin understands the demands and challenges founders face in juggling multiple roles. The conversation begins by highlighting the importance of prioritizing self-care amidst the hustle of entrepreneurship. Jasmin shares her journey of balancing a full-time job with building her beauty brand during off-hours. She emphasizes the necessity of intentional time management to ensure personal well-being doesn't take a backseat. Through calendar b...2024-04-1631 min
Scaling Emerging BeautyE 406: Evolving & Navigating Retail Post-COVIDWelcome to another insightful episode of the Beauty from the Shelf podcast with your host, Monique Benoit. In this episode, we delve into the ever-evolving landscape of retail post-COVID, exploring how the dynamics have shifted for emerging brands venturing into the retail space. Our guest, John Peine, has a wealth of experience in the industry. He sheds light on the changes in shopping behavior and the newfound openness of consumers to try new brands. John is currently the Head of Sales at Uncommon Retail, a retail agency that helps DTC brands expand and breakthrough at Target. 2024-04-0228 min
Scaling Emerging BeautyE 405: Crafting Beauty: Formulators & Product Developers with Robin BeckIn this episode of Beauty from the Shelf, Monique Benoit sits down with Robin Beck, CEO of Manufacturing to Retail, a company specializing in product development strategies. With a background as a chemist and experience working for major organizations like Target and Ecolab, Robin brings invaluable insights into business strategy and product development. The conversation kicks off with an exploration of product briefs – their significance, components, and who benefits from them. Robin emphasizes the importance of brand principles and customer experience in crafting effective product briefs, offering valuable tips for new brands embarking on their product development jo...2024-03-1931 min
Scaling Emerging BeautyE404: Creating Unique Brand Experiences with Kimberly WatersIn this episode of Beauty from the Shelf, we delve into the world of boutique retailing with Kimberly Waters, owner, founder, and creative director of M.U.S.E., Modern Urban Sensory Experiences. Located in the heart of Harlem, Muse stands as Harlem’s premier niche fragrance destination, offering a unique space for consumers to explore luxury perfumes in an intimate, welcoming environment. Kimberly shares her insights on how boutique retailers like Muse can provide a platform for early-stage beauty brands to gain visibility and connect with clientele. Through her personal journey and dedication to acc...2024-03-0537 min
Scaling Emerging BeautyE 403: Unlocking Salon Success | Expert Insights RevealedWelcome to an eye-opening episode where we delve into the dynamic world of retail channels beyond the everyday. Our expert guest, Mercedes Asare joins the show. Mercedes has hands-on experience working both on the brand side and through distributors. She sheds light on the unique strategies employed to sell products in hair salons and spas. We explore the crucial role distributors play, the vast opportunities in the salon industry, and the key considerations for brands eyeing expansion. Discover the nuances of selling in the professional channel, the impact of stylist and salon collaboration, and the significance of digital marketing...2024-02-2031 min
Scaling Emerging BeautyE 402: Speaking Truth & Being True to Brand ValuesIf you’ve ever questioned or wondered how businesses stay true to their brand values and address bold topics trending in current culture then this episode is for you. Monique sits down with Julie Kuciski, a long-time industry veteran, and talks about how your core beliefs can allow brands to show up and mean more to their target consumer. Speaking out isn’t just about being bold - it’s about creating community, and a lasting relationship between a brand and its target consumer. Listen in to learn how brands can approach these tough topics head on and wo...2024-02-0644 min
Scaling Emerging BeautyE 401: Consumer Care & Early Stage BrandsWelcome to another insightful episode of the Beauty from the Shelf Podcast! In today's conversation, our host, Monique Benoit, talks with Anna Marie La Venia and dives deep into the realm of Consumer Care and its role in the success of early-stage beauty brands. The conversation begins by unraveling the essence of Consumer Care, distinguishing it from conventional customer service. Unlike the transactional nature of customer service, Consumer Care is portrayed as a holistic approach to nurturing customer relationships. In this engaging discussion, Anna Marie taps into her wealth of experience, shedding light on real-world...2024-01-2330 min
Scaling Emerging BeautyE 307: Funding Options with Spur Pathways & Momentus CapitalIn this episode, I’m joined by Ashley McLeod of Momentus Capital and Byron Whitmore of Macy’s, Inc. to discuss S.P.U.R. Pathways (Shared Purpose, Unlimited Reach), a multiyear, multifaceted funding program to advance entrepreneurial growth, close wealth gaps and shatter systemic barriers faced by diverse-owned and underrepresented businesses. We discuss the partnership between Momentus Capital and Macy’s, Inc., how brands can apply and application tips. Find more information on the Macy’s S.P.U.R. Pathways Program https://www.macysinc.com/purpose/diversity-equity-and-inclusion/spur-pathways/default.aspx 2023-12-1921 min
Scaling Emerging BeautyE 306: Nailing Your Brand Why with Rajaa GIn this insightful podcast episode featuring brand strategist and growth marketer Rajaa Grar. The overarching theme centers on "Nailing Your Brand ‘Why’ in a Digital World." Rajaa draws from a wealth of experience and categories including: Meal Delivery, Starbucks, Amazon, Paula’s Choice, and the Hydration industry. Rajaa begins by sharing her process for defining or redefining a brand's 'why'. She highlights her brand builder purist approach, emphasizing the importance of brand pyramids and starting from the beginning. Rajaa stresses the need to identify what the brand brings to consumers that other brands don't, filling a need...2023-12-0529 min
Scaling Emerging BeautyE 305: How to Tell Your Brand StoryFor this solo episode, I decided to talk about crafting your story as a brand. If you’re already established, telling your story is more about validating the proof that’s out there, and sharing the interesting parts. Here are some starter questions to get you going: What is the reason for starting your brand? Who is going to buy your brand? What problems does your ideal customer have? What problem is your brand solving? Follow me on LinkedIn: Monique...2023-11-2112 min
Scaling Emerging BeautyE 304: Consumer Research, a Key Part of Your BusinessDive into the world of consumer research and its pivotal role in the CPG industry with our latest podcast episode with guest Kristen Evans. Kristen is a 15-year veteran in the consumer research space with experience in sports, CPG and at agencies. The conversation unfolds with a focus on the challenges smaller brands face due to limited funding. At 3:19, we explore the critical question of when brands should allocate resources for research as they scale. Discover the nuances of "Point of Parity" versus "Point of Difference" at 9:33 and how it shapes a brand's identity. 2023-11-0750 min
Scaling Emerging BeautyE 303: Product Development & InnovationIn this episode, we visit the topic of product innovation and product development. We are joined by Mikaela Maxwell. Mikaela shares her thoughts on where to look for innovation using accessible tools. She also offers advice on building supplier pipelines, and questions to ask as you are building your plans for product development. Mikaela Maxwell is a versatile professional with a wealth of experience and skills in brand marketing, product development, and investment. With a career spanning various industries, she has made her mark as a dynamic force in the beauty industry. 2023-10-2428 min
Scaling Emerging BeautyE 302: The Importance of a Good TeamIn this episode, we dive deep into the world of business growth, entrepreneurship, and leadership. Today we're in for a treat as we have an incredible guest, Monica Saracino, a rockstar leader with a track record of scaling businesses across various industries, from beauty and lifestyle to the world of fashion. Monica has been part of some remarkable ventures, including Beach House Group, known for incubating Moon Oral Care with Kendall Jenner, Beis with Shay Mitchell, and Pattern with Tracee Ellis Ross. Currently, she's at the helm of fashion brand Janessa Leone. Today, we're going to discuss...2023-10-1025 min
Scaling Emerging BeautyE 301: Effective Marketing Drives Results with Tia Cummings-HopkinsIn this episode, I speak with Tia Cummings-Hopkins about marketing. We get into specifics around how brands can assess their marketing strategies with KPIs. We discuss how brands can use their budget to stretch their money as far as possible. We also cover the importance of various marketing strategies including brand marketing, performance marketing and experiential marketing. Follow Us on LinkedIn: Tia Cummings-Hopkins Monique Benoit Thank you to The Emerson Group, the sponsor of the Beauty from the shelf podcast. The Emerson Group is a consumer products and e...2023-09-2632 min
Scaling Emerging BeautyEpisode 207: Sustainable GrowthIn this episode, I speak with Patricia Valera, owner of beautybrandr - a company that works with indie beauty brands that are starting, scaling, or going global. Patricia and I chat about all the different types of growth. We also talk about the benefits of working with an adviser and how they might help you and your business. Podcast Outline & Order 01:30 "Thank you so much for…" Tell us about you and how you work with small brands. 03:36 Coach vs. Advisor 05:17 What are the benefits to hiring and advi...2023-08-0834 min
Scaling Emerging BeautyEpisode 206: Channel StrategyIn this episode, I speak with Natalie Ryan about all things Channel. Channel Strategies are a common distinction in the CPG world, but they can sometimes be an afterthought for an early-stage brand. In this episode, Natalie defines what a channel is, and she discusses why brands need a channel strategy. We also discuss how brands can prioritize channels as they build their growth strategies. Podcast Outline & Order 02:46 Defining a channel 05:19 How should brands look at the channels as it relates to their business? How do they operated differently? Si...2023-07-2517 min
Scaling Emerging BeautyEpisode 205: Creating a New Category for a Brand LaunchIn this episode, I sit down with Sally Mueller of Womaness. Sally is the CEO & Co-Founder of Womaness. Womaness is about modernizing menopause through education and community. Sally spent her 35+ year career building brands for women. Sally spent a big part of her career at Target as a merchant and marketing looking over apparel marketing and design partnerships. Created her own business and helped build Who What Wear as a fashion & media company into an apparel company which was at Target. Sally also created Versed, a clean affordable skin care brand. She launched Womaness in 2021. S...2023-07-1837 min
Scaling Emerging BeautyEpisode 204: Running a Business Teaches You to Control What You CanIn this episode, I sit down with Beatrice Dixon. Bea is the Co-Founder, CEO, Chief Innovation Officer and face of the Honey Pot Company. She wears many hats. Honey Pot Company is a vagina and human wellness brand that focuses to destigmatize how people talk about them. This is an extremely special episode for me because I met Bea in 2015 as a buyer over sanitary protection at Target. I brought the brand in at Target and love to see how much the brand has grown. This episode gets personal, we know that business is one hat that...2023-06-2726 min
Scaling Emerging BeautyEpisode 203: Ulta Beauty’s Support for New Beauty BrandsIn this episode, I sit down with Renée Reid of Ulta Beauty. Renée is the Senior Brand Manager of Diversity, Equity and Inclusion at Ulta Beauty, and she drives the DE&I strategy across the merchant's business. Renee works with the brands to ensure they have a positive experience working with Ulta Beauty and is also responsible for Ulta's MUSE Accelerator Program. This episode includes tactical points of what Ulta Beauty is looking for from new brands. This episode gets personal, we know that business is one hat that founders wear but we are...2023-06-1315 min
Scaling Emerging BeautyEpisode 202: Building Beauty Brands Then vs. NowSarah Kugelman is an original beauty founder. She created gloss.com in 2000, and was the CEO/Founder of Skyn Iceland until she sold that brand in 2022. In this episode of Beauty from the Shelf, we discuss investors, and challenges from her time in the industry. Listen to hear tips from someone who has created successful brands a few times over. "I recently had a conversation with an investor who had some very sage advice for me, and she said, 'You made the best decision you possibly could under the circumstances at the time, and with the information that y...2023-05-3025 min
Scaling Emerging BeautyEpisode 201: Rebranding & Building a Sustainable BrandSoapbox was created in 2010 while founder, David was still in undergrad. Throughout the company's existence, they have made a number of changes including two different rebrands. One thing has remained throughout: their commitment to sustainability. This episode includes the pros and cons of rebranding and some pitfalls and learnings on packaging. Guest Speaker: David Simnick Check out Soapbox at https://www.soapboxsoaps.com/ 2023-05-1640 min
Scaling Emerging BeautyEpisode 107: Incubating BrandsToday’s guest is Scott Kestenbaum, Chief Growth Officer at Maesa. Monique & Scott discuss some of the benefits of incubating a brand, and also the combination of art and science to building a beauty brand today. Guest Speaker: Scott Kestenbaum Helpful Links & Resources Maesa: https://maesa.com/ 2023-04-1227 min
Scaling Emerging BeautyEpisode 106: Growth Tips & StrategiesA big topic for new brands surrounds the idea of growth. Growth can come in a variety of forms: added SKUs and new product innovation, gaining new consumers, gaining new distribution or placement. Today’s guest is Chris Perry, Chief Learning Officer at First Movr. Monique & Chris discuss the different growth strategies, and some of the things brands should keep in mind as they evaluate which strategy is right for them. Guest Speaker: Chris Perry Helpful Links & Resources firstmovr Industry Events (FREE to attend): https://firstmovr.com/events/ ...2023-03-2941 min
Scaling Emerging BeautyEpisode 105: Marketing - Stand Out in the CrowdThere are 2 billion search results that pop up in Google if you search “anti-aging cream” in November 2022. With new brands and products every day, standing out in the crowd requires a purpose, and marketing strategies behind it. Today’s guest is Robin Laueffer, Director of Marketing & Brand Research at Little Big Brands. Monique & Robin discuss the purpose of marketing, authenticity, and how small brands can still make a big splash in today’s crowded world of beauty. Guest Speaker: Robin Laueffer https://www.littlebigbrands.com/ 2023-03-1442 min
Scaling Emerging BeautyEpisode 104: Hair Care TrendsWe are joined by hair care & wellness category expert Meagan Wos of The Emerson Group. Meagan shares why insights are helpful. She also shares some of the key insights for the hair care category for the upcoming year. If you are looking to launch a brand or develop new product insights is a crucial step to guide you. Guest Speaker: Meagan Wos2023-03-0135 min
Scaling Emerging BeautyEpisode 103: Skin Care TrendsWe are joined by skin care category expert Elise Morgan of The Emerson Group. Elise shares why insights are helpful, how brands can get insights for free, and how this helps brands remain competitive. She also shares some of the key insights for the skin care category for the upcoming year. If you are looking to launch a brand or develop new product insights is a crucial step to guide you. https://emersongroup.com/2023-02-1434 min
Scaling Emerging BeautyEpisode 102: E-Commerce Launch StrategiesPure play DTC, E-Commerce Giant, or Omnichannel Retailer? In this episode, Monique sits down with Andrea Leigh, CEO of Allume Group to discuss E-Commerce as it relates to launching a beauty brand. We discuss customer acquisition costs, retail media networks, and new challenges in digital with rising inflation. Guest Speaker: Andrea Leigh Our web site: www.allumegroup.com Allume Group EIQ (eCommerce Insider Quarterly) Report: https://allumegroup.com/q4-2022-ecommerce-insider-quarterly-eiq-report-now-available-2/ Glossy Annual Report: https://www.glossy.co/beauty/glossy-annual-report-2022-the-state-and-future-of-beauty-brand-distribution/ The Goods by VOX Media: https://w...2023-01-3138 min
Scaling Emerging BeautyFollow the ShopperFollow the shopper, and you are sure to find success. In this episode, Monique sits down with Wendy Liebmann, CEO & Chief Shopper of WSL Strategic Retail. We discuss changes in prestige beauty, why following the shopper helps brands, the benefit of pricing items at a luxury price point, how Ulta was a visionary, and global shopping trends that Wendy is excited about. Guest Speaker: Wendy Liebmann https://www.wslstrategicretail.com/2023-01-1736 min
Scaling Emerging BeautyScaling Emerging Beauty TrailerWelcome to Scaling Emerging Beauty. A show that talks to industry experts with a focus on early stage beauty brands growing from 0 to $20M.2023-01-1701 min