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Social GeekSocial GeekJack Monson and The Franchise Rock Stars: IFA 2025 PreviewWe're ready for IFA 2025! Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek and Scott Greenberg share tips and advice for the biggest franchising event of the year with host Jack Monson If you haven’t registered yet for IFA 2025, please do so at franchise.org Today’s show is brought to by Hughes, Citrin Cooperman, and Northeast Color. Special Guests: Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg.2025-01-2128 minSocial GeekSocial GeekFranchise News Podcast 12.11.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for December 11, 2024   Thanks to Text Request and Promotex!2024-12-1106 minSocial GeekSocial GeekFranchise News Podcast 12.04.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for December 4, 2024     Thanks to Text Request and Promotex!  2024-12-0407 minSocial GeekSocial GeekThe Franchise News Podcast with Jack Monson for November 20, 2024The Franchise News Podcast with Jack Monson for November 20, 2024 thoughtleadershipawards franchisethoughtleadership Thanks to Text Request and Promotex!  2024-11-2007 minSocial GeekSocial GeekFranchise News Podcast 11.13.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for November 13, 2024   thoughtleadershipawards franchisethoughtleadership Thanks to Text Request and Promotex!2024-11-1309 minSocial GeekSocial GeekFranchise News Podcast 11.6.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for November 6, 2024   Thanks to Text Request and Promotex!2024-11-0609 minSocial GeekSocial GeekFranchise News Podcast 10.30.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for October 30, 2024.   Thanks to Text Request and Promotex!2024-10-3010 minSocial GeekSocial GeekFranchise News Podcast 10.23.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for October 23, 2024   Thanks to Text Request and Promotex. 2024-10-2309 minSocial GeekSocial GeekFranchise News Podcast 10.16.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for October 16, 2024 thoughtleadershipawards Thanks to Text Request and Promotex.    2024-10-1608 minSocial GeekSocial GeekFranchise News Podcast 10.09.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for October 9, 2024   Thanks to Text Request and Promotex! franchise #news #podcast2024-10-0909 minSocial GeekSocial GeekFranchise News Podcast 9.25.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for September 25, 2024     Thanks to Text Request https://www.textrequest.com/2024-09-2507 minSocial GeekSocial GeekFranchise News Podcast 9.18.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for September 18, 2024   Thanks to Text Request https://www.textrequest.com/  2024-09-1807 minSocial GeekSocial GeekFranchise News Podcast 9.11.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for September 11, 2024 Thanks to Text Request https://www.textrequest.com/  2024-09-1107 minSocial GeekSocial GeekFranchise News Podcast 9.4.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for September 4, 2024   Thanks to Text Request https://www.textrequest.com/2024-09-0406 minSocial GeekSocial GeekRock Stars: Franchise Events with Jack MonsonWelcome to September and the start of the fall franchise event season. Today’s Franchise Rock Star panel: Ali Kraus, Danielle Wright, and Scott Greenberg share their favorite events. We’ll also get some new travel tips from these traveling pros! Plus, what makes a great show over a good how? And what shows do these Rock Stars love the most? Shout-outs to: IFA Women’s Franchise Committee, Red Boswell, The FLDC Star Awards, Clayton Kendall, and lots of reviews on Ali’s luggage situation. And hey to Rock Stars Derrick Ableman and Kristen...2024-09-0336 minSocial GeekSocial GeekFranchise News Podcast 8.28.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for August 28, 2024     Thanks to Text Request and Hughes.   https://www.textrequest.com/ https://www.hughes.com/franchise2024-08-2806 minSocial GeekSocial GeekFranchise News Podcast 8.21.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for August 21, 2024     Thanks to Text Request and Hughes.   https://www.textrequest.com/ https://www.hughes.com/franchise2024-08-2107 minSocial GeekSocial GeekFranchise News Podcast 8.14.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for August 14, 2024   Thanks to Text Request and Hughes.     https://www.textrequest.com/ https://www.hughes.com/franchise2024-08-1406 minSocial GeekSocial GeekFranchise News Podcast 8.7.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for August 7, 2024     Thanks to Text Request and Hughes.     https://www.textrequest.com/ https://www.hughes.com/franchise2024-08-0707 minSocial GeekSocial GeekFranchise News Podcast 7.31.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for July 31, 2024       Thanks to Text Request and Hughes.        https://www.textrequest.com/ https://www.hughes.com/franchise2024-07-3106 minSocial GeekSocial GeekFranchise News Podcast 7.24.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for July 24, 2024   Thanks to Text Request and Hughes. ///// https://www.textrequest.com/ https://www.hughes.com/franchise2024-07-2406 minSocial GeekSocial GeekFranchise News Podcast 7.17.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for July 17, 2024   Thanks to Text Request ///// https://www.textrequest.com/2024-07-1706 minSocial GeekSocial GeekRock Stars: Irresponsible Franchising with Jack MonsonEverybody is jumping on the Responsible Franchising bandwagon. Even irresponsible and sketchy characters in the space are going all-in on that phrase.     Today we’re pointing out some IRRESPONSIBLE franchising practices by franchisors, brokers, FSOs, and suppliers.  The Franchise Rock Star panel is back: Ali Kraus, Derrick Ableman, Kristen Pechacek, and Scott Greenberg.   Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes.       And thank YOU for listening and staying connected on the Social Geek Radio Network.       https://www.northeastcolor.com/2024-07-1633 minFranchise FreaksFranchise FreaksEpisode 8: Crisis Communications for FranchisesMonica Feid and August Johnson of BizCom share stories and their expertise on Crisis Communications with host Jack Monson. We’ll explore: Why is a franchise brand’s crisis potentially more explosive than other brands’? How does a communications team jump into action when news is about to break? What should all brands have in place to plan for a potential crisis? And why “no comment” is a poor response in any situation! Special Guests: August Johnson and Monica Feid.2024-07-1121 minSocial GeekSocial GeekFranchise News Podcast 7.10.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for July 10, 2024   Thanks to Text Request and Hughes. ///// https://www.textrequest.com/ https://www.hughes.com/franchise2024-07-1006 minSocial GeekSocial GeekFranchise News Podcast 7.03.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for July 3, 2024   Thanks to Text Request // https://www.textrequest.com/    2024-07-0305 minSocial GeekSocial GeekFranchise News Podcast 6.26.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for June 26, 2024 Thanks to Text Request https://www.textrequest.com/    2024-06-2607 minSocial GeekSocial GeekFranchise News Podcast 6.19.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for June 19, 2024   Thanks to Text Request https://www.textrequest.com/  2024-06-1907 minSocial GeekSocial GeekFranchise News Podcast 6.12.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for June 12, 2024     Thanks to Text Request https://www.textrequest.com/  2024-06-1207 minSocial GeekSocial GeekFranchise News Podcast 5.29.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for May 29, 2024   Thanks to Text Request https://www.textrequest.com/  2024-05-2905 minSocial GeekSocial GeekRock Stars: Franchising Clichés with Jack MonsonBe Your Own Boss. Absentee owners. And … Responsible Franchising … What’s YOUR least favorite Franchise Cliché? Our Rock Star panel is here - Ali Kraus, Derrick Ableman, Kristen Pechacek, Scott Greenberg, and Danielle Wright share the tired buzzwords and catchphrases that drive you crazy in comments!   Heading to IFE in NYC? Download before Airplane Mode! Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network. https://www.northeastcolor.com/ https://ww...2024-05-2837 minSocial GeekSocial GeekFranchise News Podcast 5.22.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for May 22, 2024   Thanks to Text Request https://www.textrequest.com/  2024-05-2206 minSocial GeekSocial GeekFranchise News Podcast 5.15.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for May 15, 2024   Thanks to Text Request https://www.textrequest.com/  2024-05-1509 minSocial GeekSocial GeekFranchise News Podcast 5.8.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for May 8, 2024    Thanks to The Brand Amplifier and Text Request -----------    https://www.textrequest.com/       https://www.brandamplifier.io/2024-05-0808 minSocial GeekSocial GeekRock Stars: Introverts and Extroverts with Jack MonsonToday on Social Geek: Introverts and Extroverts. Which one are you? Or somewhere in between? And why do so many people identify as an introverted extrovert?  Our Rock Star panel is here – Ali Kraus, Derrick Ableman, and Kristen Pechacek share where they fall on the scale, and how they recharge.   Thanks for your ongoing support Northeast Color, AnswerConnect, CareerPlug, and Hughes.  And thank YOU for listening and staying connected on the Social Geek Radio Network.        https://www.northeastcolor.com/ https://www.answerconnect...2024-05-0731 minFranchise FreaksFranchise FreaksEpisode 7: Thought Leadership for FranchisingJoining the podcast today from the BizCom X Brand J team: Monica Feid, Lauren Moore, and Andrea de Leon with host Jack Monson. They’re sharing best practices and tips from their work with the most prominent franchise executives in Thought Leadership and Personal Branding. What are the types of thought leadership content that are most compelling? Where are the best places and channels to share and engage? And … why do today’s leaders need some extra expert help in crafting their messages and implementing a communications campaign?Special Guests: Lauren Moore...2024-05-0223 minSocial GeekSocial GeekFranchise News Podcast 5.1.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for May 1, 2024     Thanks to The Brand Amplifier and Text Request      https://www.textrequest.com/     https://www.brandamplifier.io/2024-05-0108 minSocial GeekSocial GeekFranchise News Podcast 4.24.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for April 24, 2024   Thanks to The Brand Amplifier and Text Request   https://www.textrequest.com/   https://www.brandamplifier.io/2024-04-2409 minSocial GeekSocial GeekFranchise News Podcast 4.17.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for April 17, 2024   Thanks to The Brand Amplifier and Text Request     https://www.textrequest.com/   https://www.brandamplifier.io/2024-04-1707 minSocial GeekSocial GeekFranchise News Podcast 4.10.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for April 10, 2024   Thanks to The Brand Amplifier and Text Request   https://www.textrequest.com/   https://www.brandamplifier.io/2024-04-1007 minSocial GeekSocial GeekRock Stars: Professional Development with Jack MonsonWhat are you doing for your own Professional Development? How are surrounding yourself with people who will help that development? Is your development your responsibility or your company’s? And who are the 5 people with whom you’re spending your time? Sage advice today from our panel of Franchise Rock Stars: Ali Kraus, VP of Marketing at Benetrends, Danielle Wright, CDO of Premium Service Brands, and Emily George, Director, Membership Recruitment and Retention.   Thanks for your ongoing support Northeast Color, AnswerConnect, Citrin Cooperman, and Hughes. And thank YOU for listening an...2024-04-0941 minSocial GeekSocial GeekFranchise News Podcast 4.3.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for April 3, 2024 California's new rules. More acquisitions. And lots of people moves!   Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/   https://www.brandamplifier.io/2024-04-0308 minSocial GeekSocial GeekFranchise News Podcast 3.27.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for March 27, 2024 We're live this week at the FranNet Convention in Jacksonville, Florida! Lots of movement:  Brokers and FSOs are moving towards registration. More franchise systems are moving to Pepsi. And there are SIX new CEO moves at franchise brands this week.   Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/   https://www.brandamplifier.io/2024-03-2707 minSocial GeekSocial GeekSocial Geek Innovators, Spring 2024 with Jack MonsonToday we’re chatting with some innovators in some of my favorite things: #coffee, #ai, and #digitalmarketing. We’ll talk to Nick Unger, co-founder of Nitro Coffee Club and Kirk Allen, co-founder of ReShift Media and The Brand Amplifier. These #entrepreneurs are finding the gaps and filling those needs for their customers. Shout outs to Global Franchise Awards and The Canadian Franchise Awards!   Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network.     ...2024-03-2631 minSocial GeekSocial GeekFranchise News Podcast 3.20.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for March 20, 2024   Thanks to The Brand Amplifier and Text Request   https://www.textrequest.com/   https://www.brandamplifier.io/2024-03-2007 minSocial GeekSocial GeekRock Stars: Quit or Commit? with Jack MonsonYour Job: Quit or Commit? Some work challenges are opportunities. Some are red flags. How can you tell the difference? Today’s Rock Star panel: Derrick Ableman of Northeast Color, Ali Kraus of Benetrends, author & keynote speaker Scott Greenberg, and Solar Media’s Liz Solar join host Jack Monson to discuss the state of careers in Franchising and beyond.   Thanks for your ongoing support Northeast Color, AnswerConnect, Citrin Cooperman, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network.   http...2024-03-1936 minSocial GeekSocial GeekFranchise News Podcast 3.13.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for March 13, 2024!  Live from Dallas, TX   Thanks to The Brand Amplifier and Text Request    2024-03-1307 minSocial GeekSocial GeekLive at IFA 2024 Part 3 with Jack MonsonWe’re Live at IFA 2024 -  Thanks to our friends at BizCom Associates for letting us hang out at their booth in the heart of “Franchise City”! Today: Justin Hoeveler from Youth Enrichment Brands, Martin Joksimovic of MFV Expositions, and Neighborly’s Brad Stevenson and Brian Woods.  They’re sharing what they want to tell the world about franchising. We’ll also preview the upcoming franchise expos in LA, NYC, Florida, and Texas from The IFA and MFV Expos.   Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes. And thank YOU for listening...2024-03-1222 minSocial GeekSocial GeekFranchise News Podcast 3.6.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for March 6, 2024   Thanks to The Brand Amplifier and Text Request    2024-03-0607 minSocial GeekSocial GeekLive at IFA 2024 Part 2 with Jack MonsonWe’re Live again at IFA 2024! Thanks to the crew of BizCom Associates for letting us record their booth in the heart of “Franchise City”. Today's guests: Mark Jameson of Propelled Brands, Rocco Fiorentino of Benetrends, and Rob Pricefrom School of Rock! We’re finding out what these franchise thought leaders want to tell the world about franchising.   Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes. And thank YOU for listening and staying connected on the Social Geek Radio Network.   https://www.northeastcolor.com/   https://w...2024-03-0520 minSocial GeekSocial GeekFranchise News Podcast 2.28.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for February 28, 2024   Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/      https://www.brandamplifier.io/      2024-02-2807 minSocial GeekSocial GeekLive at IFA 2024 Part 1 with Jack MonsonWe’re Live at IFA 2024! Thanks to the crew of BizCom Associates for letting us record their booth in the heart of “Franchise City”. Today’s Rock Star panel includes Scott Greenberg, keynote speaker and author of the new book, Stop the Shift Show; Derrick Ableman of Northeast Color; and Ali Kraus of Benetrends.  Next, Mary Thompson, COO of Neighborly, and the new Vice-Chair of The IFA Clint Smith, CEO of CareerPlug and author of the book How To Hire, Thanks for your ongoing support Northeast Color, AnswerConnect, and Hughes.  And thank YOU...2024-02-2731 minSocial GeekSocial GeekFranchise News Podcast 2.21.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for February 21, 2024   Thanks to The Brand Amplifier and Text Request https://www.textrequest.com/       https://www.brandamplifier.io/  2024-02-2108 minSocial GeekSocial GeekFranchise News Podcast 2.14.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for February 14, 2024     Thanks to The Brand Amplifier and  Text Request https://www.textrequest.com/        https://www.brandamplifier.io/  2024-02-1408 minSocial GeekSocial GeekFranchise News Podcast 2.07.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for February 7, 2024   Thanks to The Brand Amplifier and  Text Request   https://www.textrequest.com/         https://www.brandamplifier.io/2024-02-0708 minSocial GeekSocial GeekFranchise Reading List with Jack MonsonIt’s the Social Geek Recommended Spring Reading List with several authors from the franchise community sharing their stories. On today's show: Toni Harris Taylor, Kevin Moehlenkamp, and Scott Greenberg.   Thanks Citrin Cooperman, Northeast Color, AnswerConnect, and Hughes. https://www.citrincooperman.com/ https://www.northeastcolor.com/ https://www.answerconnect.com/franchise https://www.hughes.com/franchise2024-02-0657 minSocial GeekSocial GeekFranchise News Podcast 1.31.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for January 31, 2024   Thanks to Text Request   https://www.textrequest.com/2024-01-3107 minSocial GeekSocial GeekFranchise News Podcast 1.24.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for January 24, 2024   Thanks to Text Request   https://www.textrequest.com/2024-01-2406 minSocial GeekSocial GeekFranchise News Podcast 1.17.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for January 17, 2024   Thanks to Text Request   https://www.textrequest.com/2024-01-1707 minSocial GeekSocial GeekRock Stars: Growth Mindset with Jack MonsonAdopting a growth mindset can positively impact your career advancement, professional development, and mental health. But, how do you get your mind into that growth mode? What actions can you take to be intentional about this mindset? And, where are the best places to invest your time? Our Rock Star panel: Northeast Color’s Derrick Ableman, Ali Kraus of Benetrends, and special guest Larisa WalegaChief Growth Officer of Ziebart International. AND Larisa and Ali share some breaking news from the IFA’s Women’s Franchise Committee. We’ve got a preview of Fe...2024-01-1532 minSocial GeekSocial GeekFranchise News Podcast 1.10.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for January 10, 2024 Thanks to Text Request https://www.textrequest.com/2024-01-1007 minFranchise FreaksFranchise FreaksEpisode 1: Personal Branding for Fran DevWhat makes a great personal brand for a franchise industry executive? How can brand leaders share the right stories and be found by new potential franchisees? Andrea de Leon joins Jack Monson to share tips on growing your own personal brand using short-form videos. Andrea is Brand J's project manager and is overseeing the personal branding and videos on social media for more than one dozen CEOs, CMOs, and Franchise Developement executives. In less than one year, Andrea's videos have become the hottest vehicle in the industry to tell stories so potential business...2024-01-0429 minSocial GeekSocial GeekFranchise News Podcast 1.03.2024 with Jack MonsonThe Franchise News Podcast with Jack Monson for January 3, 2024   Thanks to Text Request   https://www.textrequest.com/2024-01-0305 minSocial GeekSocial GeekRock Stars: Franchising in 2024 with Jack MonsonIt's The Social Geek New Year's Day Special. Join host Jack Monson for the kickoff to Year 15 of The Social Geek Podcast. Our rock star panel: Northeast Color’s Derrick Ableman, Ali Kraus of Benetrends, Kristen Pechacek of MassageLuxe, author and keynote speaker Scott Greenberg,  Kenneth Burke of Text Request, and Entrepreneur Magazine’s Editor-In-Chief Jason Feifer! We’ll discusses: What may be the biggest stories in franchising in 2024Trends, threats, and opportunities for franchise brandsWhich brands may explode this yearAnd what is it about ice cream & franchising in tough times?   Thanks Citrin Co...2024-01-0142 minSocial GeekSocial GeekFranchise News Podcast 12.20.2023 with Jack MonsonThe Franchise News Podcast with Jack Monson for December 20, 2023   Thanks to Text Request https://www.textrequest.com/2023-12-2007 minSocial GeekSocial GeekRock Stars: Work Life Integration with Jack MonsonToday, our rock star panel Kristen Pechacek of MassageLuxe, Northeast Color’s Derrick Ableman, and special guest Jennifer LoBianco of Best Life Brands discuss how they integrate their work lives with their personal lives.   Jennifer describes her lifestyle as being “Perfectly Imbalanced at all times,” and shares her personal key phrase of the year: “Present.” We also dive into the difference between work/life balance and work/life integration and share self-care tips to reduce stress & anxiety while juggling it all. Today’s episode is brought to you by Citrin Cooperman, ...2023-12-1836 minSocial GeekSocial GeekFranchise News Podcast 12.13.2023 with Jack MonsonThe Franchise News Podcast with Jack Monson for December 13, 2023   Thanks to Text Request  https://www.textrequest.com/2023-12-1308 minSocial GeekSocial GeekFranchise News Podcast 12.6.2023The Franchise News Podcast with Jack Monson for December 6, 2023   Thanks to Text Request https://www.textrequest.com/ and Adplorer http://www.adplorer.com/2023-12-0607 minSocial GeekSocial GeekRock Stars: Marketing Forecast 2024 with Jack MonsonToday we’re planning, budgeting, and looking ahead to all things Marketing for 2024. What’s going to be the biggest story in marketing next year? What role will AI continue to play for marketers? If you could only use ONE marketing channel in '24, which would it be? Liz Solar of Solar Media, Northeast Color’s Derrick Ableman, Ali Kraus of Benetrends, and author / keynote speaker, Scott Greenberg, plus special guest Kenneth Burke of Text Request, share thoughts and predictions for 2024.   Today’s episode is brought to you by Citrin Coo...2023-12-0546 minSocial GeekSocial GeekFDM Column: Acts of Service in Your BusinessHere is Jack Monson’s monthly column in Franchise Dictionary Magazine for December, 2023.  2023-12-0103 minSocial GeekSocial GeekFranchise News Podcast 11.29.2023The Franchise News Podcast with Jack Monson for November 29, 2023     Thanks to Text Request https://www.textrequest.com/ and Adplorer http://www.adplorer.com/2023-11-2907 minSocial GeekSocial GeekThe Franchise News Podcast with Jack Monson for July 26, 2023The Franchise News Podcast with Jack Monson for July 26, 2023 podcastzone franchiseexposouth Thanks to Text Request and MFV Expositions Itlqk8qnNSWmD5gutkhD Itlqk8qnNSWmD5gutkhD Q9BAjXFwKFwtvzS3ifIu ywg7Kt6iqPywyJn3lNjj2023-07-2607 minSocial GeekSocial GeekThe Importance of Branding with Erik Huberman and Jack MonsonErik Huberman is the CEO and Founder of marketing agency Hawke Media and has served 3,000 brands over the past decade. His new book, The Hawke Method, is now a national best seller! Social Geek host Jack Monson welcomes Erik to chat about the importance of branding, common mistakes big brands are making, and our least favorite marketing clichés! Thanks to TruPresence and Thryv.2022-03-2815 minSocial GeekSocial GeekLimitless Leaders at IFA 2022: Catherine Monson, Bob Fish, Sarah ToneyToday it’s a preview of the new Limitless Leaders podcast series from Eulerity recorded live in San Diego this week at #IFA2022. We'll discuss leadership with A-List franchise leaders Catherine Monson, Bob Fish, and Sarah Toney.  I don't know if this qualifies as "A Very Special Episode" but it's sure going to be different! Thanks for helping to put this together: Mary Hanula, Adam Chandler, Jake Fishman, Craig Maron, Troy Dowell, Julie Samuels, Heather Anderson, Clarissa Bradstock, AnswerConnect, Consumer Fusion, and The International Franchise Association.  We also say some nice things about Karen Booze, Brynn Gibbs...2022-03-0409 minSocial GeekSocial GeekFacebook Franchise Tip of the Week: Using Facebook Offline EventsPodcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey. Today Mike shares the benefits of using Facebook’s Offline Events to prove what purchases can be attributed to the Facebook ads your customers saw. A very small percentage of franchises and small business owners are using this method of tracking a return on ad spend. Mike shares the best practices and how to set up this valuable marketing tool. Shout out today to the International Franchise Association and Kristen Pechacek. Pl...2021-03-2913 minSocial GeekSocial GeekFranchise Suppliers and Partners with Kristen Pechacek and Jack MonsonKristen Pechacek, Chief Growth Officer of MassageLuxe is back with some helpful advice and tips for supplier partners and franchisors working together. We’ll cover:  *How do you know when it’s time to outsource and find a partner? *What do you look for when choosing the right partner? *How can both client and partner strengthen the relationship? *What’s the best way to find your next great client? *And … why we HATE the term “vendor”!   If any suppliers are interested in joining the Franchise Lean-In Group with...2020-10-2626 minSocial GeekSocial GeekMITPod: Kristen Pechacek and Jack MonsonThe International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast! Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix. Save the date! MITCon 2020 will be Oct 28 – 30! No panels.  No booths.  No BS.  All engagement! This week we’ll chat about the new annual Economic Outlook Report from IFA and FranData as well as a bad trend of trading in your company’s branding for lead gen.  Plus shout-outs today to Brooke Budke, Tom Epstein, Kathy Collins, and Sherri Fishman. ...2020-02-2515 minSocial GeekSocial GeekEpisode 500! Catherine Monson with Jack MonsonThe new Chair of the International Franchise Association and CEO of FASTSIGNS, Catherine Monson is our special guest on Episode 500! Catherine shares her ideas on opportunities for (and threats to) franchising and small business in 2020. We also dive deep into her leadership principles, her dream job (listen up Fox News), and the leader with whom she would most like to have a glass of wine.  Thanks to Social Joey, Better, and VetFran!      2020-02-1020 minSocial GeekSocial GeekEmerging Brands with Kristen Horler, Liberty Bernal, Angela Cote, Jack MonsonRecorded live in Philadelphia!  Kristen Horler and Liberty Bernal of Baby Boot Camp, and Angela Coté join Jack Monson to discuss their favorite takeaways from a week of learning and networking at Springboard. The ladies also have some great advice for emerging franchise brands!   Thanks to Social Joey, The Better Software Company, Fishman PR, FisherZucker, and Entrepreneur!  2019-09-2422 minSocial GeekSocial GeekMasterclass: Digital ROI with Kristen Pechacek, Mike McDowell, Jack MonsonThanks to Social Joey and Gusto!    Kristen Pechacek of Self Esteem Brands joins Social Joey's Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics;  direct response will not change perception enough. We'll also cover: Is CPL dead?Using assisted conversionFacebook’s new Attribution programAre funnels outdated?Calculating earned media value on your organic contentFuture trends in the digital journeyDetails on MITCon!   Thanks to Social Joey and Gusto!   2019-07-0230 minSocial GeekSocial GeekSEO Trends with Carolyn Lyden, Liane Caruso, Jack MonsonCarolyn Lyden, Owner and Lead SEO of Search Hermit joins Liane Caruso and Jack Monson  to discuss SEO for enterprises, franchise systems, and SMBs. How has SEO changed in the past 5 years? What should brands focus on to improve technical SEO as well as content? And, what SEO trends should we all be watching?  We've got more details on June's Franchise Marketing Leadership Conference in Atlanta! #FMLCon Thanks to Social Joey, 1851 Franchise, VetFran, and Franchise Update Media!   2019-05-1423 minSocial GeekSocial GeekFranchise Advisory Councils with Steve Beagelman, Liane Caruso, Jack MonsonSteve Beagelman, CEO of SMB Advisors joins Jack Monson and Liane Caruso to share best practices for developing a Franchise Advisory Council.   Why are FACs so critical to a franchise system's success?When should a brand start an FAC?What are the challenges?  Thanks to Social Joey, 1851 Franchise, No Limit Agency, and The Better Software Company!  2019-04-2322 minSocial GeekSocial GeekPersonal Branding Part 3: Chris DeJong, Liane Caruso, Jack MonsonChris DeJong of Big Blue Swim School joins Jack Monson of Social Joey and Liane Caruso of No Limit Agency and 1851 Franchise to share his story of moving from sports to the world of business Learn how Chris is transitioning from the world of wins & losses to entrepreneurship!  Plus, more details on Franchise Update Media's Franchise Marketing Leadership Conference happening June 18 - 20 in Atlanta!        2019-04-1618 minSocial GeekSocial GeekPersonal Branding Part 2: Nick Powills, Liane Caruso, Jack MonsonNick Powills, Founder and CEO of 1851 Franchise and No Limit Agency joins Jack Monson and Liane Caruso for Part 2 in our series of episodes on Personal Branding! Nick discusses how personal challenges can fuel an entrepreneur's success plus more from his new book Stick and Stones. The book is full of ideas from a master storyteller on how to achieve more in your professional life, grow your personal brand, and create your own story.   Thanks to our sponsor Social Joey.  Social Geek Radio is a proud supporter of IFA's VetFran.    2019-04-0923 minSocial GeekSocial GeekCustomer Decision Journeys - Steve Schildwachter, Liane Caruso, Jack MonsonSteve Schildwachter, CMO of BrightStar Care, joins Jack Monson and Liane Caruso to discuss Customer Decision Journeys.  How do you start developing a customer journey for your brand? What will a customer journey look like in 2020 and beyond? And, why are do marketing funnels make no sense?!? We'll also share more details on the Franchise Marketing Leadership Conference in Atlanta this June!   To connect with Steve, find him on Twitter at @SteveS1  Thanks to Social Joey and Franchise Update Media for Supporting Social Geek Radio!   2019-04-0214 minSocial GeekSocial GeekPersonal Branding with Stefania Sigurdson Forbes, Liane Caruso, Jack MonsonThis is Part 1 in a series of Personal Branding episodes. Today Jack Monson and Liane Caruso welcome back Stefanie Sigurdson Forbes to share examples of effective personal brands. The team also discusses ways to develop your personal brand. We also have more details on The Franchise Marketing Leadership Conference in June.  For further conversation and upcoming announcements, connect with Stefania on Facebook. Social Geek Radio and Social Joey are proud supporters of The International Franchise Association's VetFran program. IKCCGmItaQeEL0Y3kwBP    2019-03-2624 minSocial GeekSocial GeekMcDonald's Social Media Strategy: Elly Deutch Moody, Liane Caruso, Jack MonsonJoining Jack Monson and Liane Caruso on today's show is Elly Deutch Moody! Elly leads digital communications and social media strategy for McDonald's Corporation worldwide. She gives us insight on using social channels to communicate globally for an iconic brand and shares news of McDonald's new Women in Tech program. Thanks to Social Geek Radio, Naranga, and The Franchise Marketing Leadership Conference!       2019-03-1921 minSocial GeekSocial GeekMake Raving Fans of Your Franchise: Stephen Marcotte, Liane Caruso, Jack MonsonStephen Marcotte, a Head Trainer and Regional Social Media Director with Orangetheory Fitness, joins Jack Monson and Liane Caruso to discuss local social marketing best practices. Orangetheory Fitness' explosive growth may be attributed to the brand and the local studios creating an army of raving fans by building a unique relationship with each customer. Stephen shares that the key is having a great local staff in each studio to build the relationship and then engage with those customers on the local social media channels.    Thanks to Social Joey and Location3 for sponsoring this episode!          2019-01-0822 minSocial GeekSocial GeekFacebook and Twitter Updates with Mike McDowell, Jim Buckley, Jack MonsonTheDigital Marketing A-Team returns with updates about Facebook.Mike McDowell and Jim Buckley share their analysis on the latest politically charged issues with Facebook executives and what may happen next.  The team also examines what happened during the recent Facebook outage and how it may have affected advertisers during the biggest ad week of the year for retailers and how Social Geek Radio host Jack Monson OWNED Facebook for about 23 minutes!! And, is the way your brand shares Facebook and Twitter content across your multiple locations' accounts actually doing more harm than good? Our experts say YES...2018-11-2728 minSocial GeekSocial GeekGlobal Brands with Local Marketing - Justin Mink and Jack MonsonJustin Mink of Scorpion Internet Marketing joins Jack Monson to discuss Branding on a Global level, while Marketing on a Local level. This is how franchise brands grow!  We dive in to these areas: how digitial marketing tactics can support this at scaleis Branding taking a back seat to Lead Generation?upcoming trends all marketers need to watch, including voice search And, we'll share the latest details on upcoming franchise marketing events including #FLDC in Atlanta and #MITCon in Austin!      2018-10-0225 minSocial GeekSocial GeekFacebook, Instagram, and Snapchat Stories with Jim Buckley and Jack MonsonJack Monson and Jim Buckley explore the use of Stories as a great way for brands to reach customers. Stories started with Snapchat and have become a major part of users' everyday experience on both Facebook and Instagram. Could the importance of video make Stories the main place to engge with consumers? Why are some brands not yet using stories? What's the best way to get started? We'll walk through these questions and more on this episode! AND - if you're enjoying these conversations, please give us a review over on iTunes. We appreciate y...2018-06-1926 minSocial GeekSocial GeekFranchise Consumer Marketing with Terri Snyder and Jack Monson  Terri Snyder, EVP and CMO of Checkers and Rally's, joins host Jack Monson to share trends on social media and digital that she is seeing in the Franchise space! Terri is also the Chair of this year's Franchise Consumer Marketing Conference and gives a preview of the event and a run-down of keynote speakers and her favorite parts of this great annual event! Register now for #FCMCon and we'll see you there!              2018-05-2215 minSocial GeekSocial GeekFacebook and Customer Relationships: Scott Monty, Liane Caruso, Jack MonsonScott Monty, CEO of Brain + Trust Partners returns to Social Geek Radio to discuss the how brands are reacting to recent Facebook data issues. Scott shares several ideas on owning customer relationships online and makes some predictions along with Liane Caruso of Qiigo and Jack Monson of Social Joey. Check out Scott's fantastic weekly updates at The Full Monty! Thanks Franchise Dictionary Magazine for sponsoring today's episode!               2018-05-0820 minSocial GeekSocial GeekContent Marketing in Franchising with David Chapman and Jack Monson  David Chapman, CEO and founder of 919 Marketing, joins Jack Monson to chat about the latest in marketing innovations in the Franchise industry. Our conversation goes deep into content marketing for new lead generation, how different audiences may find different experiences with the same brand online, and 919's new Content Intelligence platform, "919 Insights."      2018-04-1827 minSocial GeekSocial GeekServing Customers and Data - Jessica Valenzuela, Chris O'Connor, Jack MonsonJessica Valenzuela and Chris O'Connor, founders of GoGoGuest share their story with Social Geek Radio host Jack Monson. GoGoGuest offers an innovative service that includes premium WiFi for a local business' customers while providing multiple means for the business owner to market and grow.  2018-02-2819 minSocial GeekSocial GeekDo You Need an Advisory Board? With Jack Monson and John Francis.John Francis, aka "Johnny Franchise" calls himself a Reluctant Consultant. The Franchise industry calls him one of the best advisors and super-connectors a CEO could know!   On this episode, John speaks with host Jack Monson about the benefits of an advisory board, how to select them, and how to get the most value out of your advisors.  Learn more from John at http://johnwfrancis.com!    2018-02-2122 minSocial GeekSocial GeekData First, Act SecondSocial Geek Radio is very excited to have Jeff Dudan, CEO, AdvantaClean join host Jack Monson. Jeff shared AdvantaClean philosophy and franchise practices as well as their culture and social digital marketing best practices. Learn more about Jeff https://www.linkedin.com/in/jeffdudan and AdvantaClean http://advantaclean.com/ Connect with hosts Deb Evans and Jack Monson on Twitter @DebCE and @JackMonson2016-11-1023 minSocial GeekSocial GeekSocial Media and Franchise LeadsJack Monson, Digital Director at Qiigo and Social Geek Radio co-host shared some of the best practices his panel shared at the Franchise Development Leadership Conference. Franchise leads can and do come from social media!  Join Deb Evans and Jack Monson on Twitter as well as Facebook! 2016-10-0625 minSocial GeekSocial GeekFranchise StorytellingThomas Scott, founder, and CEO of Brand Journalist joins Social Geek Radio hosts Deb Evans, founder Deb Evans Consulting, LLC and Jack Monson, Director of Digital Strategy of Qiigo. Brand Journalists is a professional blogging, PR, social media, and content creation firm based in Nashville TN. He joins Social Geek Radio hosts, Deb Evans and Jack Monson to share franchise lead generation and best practices for franchise brand storytelling.2016-09-2933 minSocial GeekSocial GeekMobile Marketing AdvertisingMichael Boyer, CFE, is CEO of AdSmart Inc., a company that provides local mobile advertising for franchise companies and their franchisees. He will join Deb Evans and Jack Monson, Wednesday July 10th to share 7 steps to ensure your mobile advertising campaign is successful! AdSmart on the Web Michael Boyer on LinkedIn, and Twitter  Deb Evans on LinkedIn and Twitter Jack Monson on LinkedIn and Twitter  2014-07-1030 min