Shows
The Content Universe46: Building Thought Leadership at Ramboll with Susanne Wellington HansenIn this episode, Mikkel Svold engages with Head of Marketing & Communication at Ramboll Energy, Susanne Wellington Hansen, to explore the evolving landscape of thought leadership in knowledge-driven companies.They discuss the shift from traditional technical focus to a broader societal relevance, the importance of activating thought leadership through various channels, and the challenges of measuring its impact. Susanne emphasizes the need for visionary leadership and the role of personal branding in establishing credibility. The conversation also touches on the integration of AI in content creation and the future of thought leadership in an increasingly complex world.
2026-01-2843 min
The Content Universe45: Thought Leadership is NOT about youI’m sorry. But thought leadership is not about you . It never was. It’s a mistake that many companies do when they try to promote a thought leadership strategy in their marketing . And even that sentence doesn’t really make sense. Because thought leadership is not marketing thought leadership is branding. So stop trying to sell your products . Stop trying to push your services. And start delivering industry specific value. In today’s episode you’ll get my approach to tackling thought leadership.
2025-03-0407 minThe Content Universe44: The 4 Basics of Your Podcast Successhow long should my podcast episodes be? How often should I release a new episode? Should I have guests or not? And really, why do I need a podcast at all? These questions are the foundation of every podcast and they are questions that you should be able to answer before starting the first recording. In this episode, I give my view on these four questions so jump in and get your answers so you can get started tomorrow.
2025-02-2815 minThe Content Universe43: Is AI in Content Production already Dead?all across different kinds of media, different kinds of channels, different business areas and industries we see the same trend. A trend pointing out that we are already as a consumer, as a client, and as a human being, tied out from reading and watching AI generated content. Maybe it’s just me? Maybe you feel it too? But yet another shift in how we produce content is around the corner - let’s hope we can rehumanize stories and content.
2025-02-2709 min
The Content Universe42: Budget Cuts for 2025? Here's Your Must-winswe’re at the doorstep of 2025 and that means budgets. It also Means that many marketing departments have to cut down. But how do you handle budget cuts in your marketing? And how do you prioritise the remaining resources you have? They have four bullets I wanna go through with you to maximise your value for money on a tight marketing budget. This is what we talk about today in this episode of a The Content Universe See you inside.
2024-12-0309 min
The Content Universe41: 3 things I've Stopped Doing on LinkedIn and WhyLinkedIn's a peculiar place. So many untold rules and conventions. So much focus on standing out by breaking the rules.It's contradictory. And this is why I've assembled three things, I used to do– because it was best practice – but have now stopped.Tell me, which rule is your favorite LinkedIn-rule to hate?
2024-11-0809 minThe Content Universe40: Automate Your Content Workflow with These 4 Methodssometimes it feels like you spend all day copying and pasting from one program to another. Pushing out content on your social media platforms involves tedious and dull tasks that you need to do. But no more. Automation has become easier than ever. And with only a few clicks. A few one of set ups. You’ll be good to go with a fully automated distribution system that removes the trivial copying and pasting of your content . That’s what we talk about in this episode. See...
2024-10-2114 min
The Content Universe39: Setting Up my Home Studio: Here's HowThe convenience of recording from home is significant. But how do you decorate your room to avoid clutter yet still keep a professional look? Today I’ve been working in my own home studio trying to make it look nice on camera from three different angles. And that’s what we talk about in this episode. See you inside.
2024-10-1805 min
The Content Universe38: The 3 (Content) Pillars Developing You BusinessWhere's your primary focus: Sales? Marketing? Or branding? Rarely do I see all three get equal attention. And that’s a mistake. Sales is needed for obvious reasons. Marketing is what drives leads to sales. But branding -the often forgotten child- is what positions you in the market. Could you have a business without branding? Yes. But not as prosperous as you could have had.
2024-10-1512 min
The Content Universe37: How to Succeed with Corporate Thought LeadershipThought leadership is a real buzzword these days. Yet most companies do it wrong. Here’s why. Thought Leadership is not about your product. Thought leadership is not about your service. Hell, it's not even about your company. It’s about industry knowledge. About what pushes the boundaries of what’s possible. Own an agenda. Own the category. Forget your product. That’s what true thought leadership is about. And that’s what we talk about in this episode of The Content Universe
2024-10-1018 min
The Content Universe36: AI Mass Produces, But Where's The Value?AI already mass produces content. But is it valuable?Is it valuable in a year? And is it valuable in five years?Honestly, no one really knows. But there’s no question that the amount of AI produced content is on a rapid rise right now and will be even faster in the future. Near future that is.So what actually will have value in five years? In this episode, That’s what we discuss.See you inside.
2024-10-0413 minThe Content Universe35: Writers Block is Not Real. Here's Why.Ever experienced that white frightening paper that just keeps blinking into your eyes without helping you put any words on it whatsoever? Ever tried writing writing writing and then suddenly out of nowhere your brain stop. No more words? Then you experienced writers block. And today I’m telling you that writers block does not exist. Who am I? What an idiot. Well, to me writers block is a sign of not knowing completely what the story that you are trying to tell. And if you don’t know...
2024-09-3012 minThe Content Universe34: Single Tasks or Production Windows. Here's why I've changed my production modusever looked at your to do list and just lost your mind? Or looked at your calendar and felt the need to breathe? We’ve changed from working with single tasks in our content production process to working with production windows. In this episode, I’ll take you through why this is a good idea. See you inside.
2024-09-2511 min
The Content Universe33: AI Generated Podcasts and All the DilemmasAI generated Podcasts is now a reality. I’m completely excited. Confused. Baffled. Worried. And I must say a tiny bit afraid. What’s going to happen to the human to human interactive podcast? Do people care whether it is real humans talking to each other? Does it add value that the podcast episode is based on real human experience, human emotion? Or will AI take over yet another creative discipline and possibly make human podcasts redundant. I surely hope not. But that’s what we talk a...
2024-09-1814 minThe Content Universe32: Eliminate Non-Value Adding Tasks and become a Content Machinewe all do them. Non-value adding tasks in our content production. What might’ve looked good in the idea phase suddenly became yet another insignificant time-consuming boring task that you now have to do to push out content. And no one cares. In this episode, I’ll give you a couple of examples of non-value adding tasks that I’ve encountered in my content production and a quick idea on how you can eliminate your trivial tasks — and push out more content. See you inside.
2024-09-1610 min
The Content Universe31: Welcome to the Prompt Lab! Let's look insideI don’t like the word prompt engineering, but I must say that writing a powerful prompt does take a little work. In this episode, I will go through how we structure our prompts when we use the API solutions that the large language models provide. And I’m telling you, these prompts are quite a bit longer and more thorough than most people would expect. Let me know what you think. Do you write long prompts as well?
2024-09-1314 min
The Content Universe30: 3 Podcast Setups You Need to Considerwhen you say corporate podcast people tend to think big setups, cameras rolling, studios, and high-end microphones. However, sometimes the big setup is in the way of getting stuff out the door. In this episode will look at three different podcast setups that you should consider before starting your podcast journey. 🎥The full Monty set up 🎤The simple set up 📱And the quick and dirty See you inside the universe .
2024-09-0910 min
The Content Universe29: Forgot to Listen to Your Interview Guest? This will Safe You.It’s not easy to keep focus for long interview. Lots of things require your attention. 🐿️ checking sound levels 🐿️ checking your notes 🐿️ making sure cameras are on 🐿️ what’s that noise? 🐿️ what’s the time? 🐿️ did she just move outside the camera frame? Frankly, sometimes you lose focus. But luckily, there are a couple of things that you can do to get back on track without anyone noticing but yourself. That’s what we talk about in this episode. See you inside.
2024-09-0310 min
The Content Universe28: Solved: The No. 1 Obstacle for Creating ContentThere’s one thing that makes constant production really hard. It’s not writing. It’s not Design. It’s not getting the ideas. It’s planning interviews. In this episode, I’ll give you three tips on what you can do to ease the planning of interviews that can then become master content. See you inside.
2024-09-0211 min
The Content Universe27: 3 Tips on Interviewing People who are Not Used to CamerasSeeing yourself on camera is terrible. Listening to yourself on a recording is terrible. Standing in front of a crowd speaking is terrible. Few people that you interview are used to standing in front of a microphone or camera. So getting people to talk can sometimes be a real challenge. In this episode, you’ll get three simple tricks to get the most out of your interviews even when you’re interviewee does not feel comfortable in front of a camera.
2024-08-3011 minThe Content Universe26: Two Types of Thought Leadership and How You can Leverage BothThere are two types of Thought Leadership. -> Personal Thought Leadership-> Corporate Thought LeadershipAnd while most of you probably are working with the latter, engaging with both types might just elevate your company brand to new hights. In this episode, we talk about what you as a #marketing professional can do to get the best from both worlds. See you inside! 🪐
2024-08-2909 min
The Content Universe25: AI Words to (Not?) Avoid in Your Contentin an era of AI commonly used words like realm or in the world off should be avoided at all cost. Is this true? No . Not if you ask me . In this episode, we delve into the depth of favourite words and mitigate the risk of them being as annoying as they sound in this sentence.
2024-08-2711 minThe Content Universe24: How to get more Listeners to you Podcast (the free way)if you have a podcast, there’s a big chance you also want listeners. Because really what is a podcast without listeners? In this episode we look at how you can gain more listeners and more downloads without having to spend huge amounts on advertisement and other ways of distribution. Tune in to learn the (cheap) tricks.
2024-08-2611 minThe Content Universe23: No, 'Business Casual' is NOT a Tone-of-VoiceHere's the thing: Most of you don't have a tone-of-voice. The truth can hurt. I'm not even sure Montanus has a tone of voice. Why? Because business casual or profession Al is simply too generic to be a unique branded tone. It's an idea your branding agency has sold you. But it's not real. In this episode, I'll try to explain why.
2024-08-2208 minThe Content Universe22: Brain Tornadoes and How I Tamed Minesometimes your brain and thoughts go in circles. Over and over and over and over and over and over again . There’s not much you can do once your thoughts are circling. In this episode, I want you to know that I have brain tornadoes too - I’m guessing everyone has them - and what I’ve done to tame them as much as I can. Hope this episode helps tame the wins and get your ideas flying (pun intended). See you inside the content universe.
2024-08-2010 minThe Content Universe21: Lead Magnets in 2024 – What's a Good Idea?Lead magnets used to be downloadable PDFs. Longform content, white papers and maybe Trend reports. But what is a good lead magnet in this day and age? in this episode, I talk about six different kinds of lead magnets that are not downloadable PDFs. Because honestly, how often do you read a PDF that you have downloaded? My guess would be less than half of the times. And that’s why we need to look at other types of lead magnets that offer more engagement and even more value . Se...
2024-08-1819 minThe Content Universe20: On Removing Rocks in Your SoMe Production SetupOften there are so many steps in producing just a single piece that the continents self sinks before it’s virgin voyage. Today, I want to go through some of the rocks in the shoe that can make or break your content production flow for social media. I’ll go through the ideation phase, the production phase, the review face, and the distribution phase. all of those rocks that make you not publish your content. Hope you enjoy. let me know .
2024-08-1519 minThe Content Universe19: ChatGPT Tell-tales and How to Avoid ThemAI generated content is not a bad thing. It is rather something that should be worked with.The problem with AI generated content is not so much that it is AI generated but more the fact that it is often boring, monotonous, superficial, and in essence not worth reading .However, it is quite easy to get AI content to a point where all of this is no longer true in this episode I will address some of the things post by one of my industry colleagues and try and give you advice on how to get...
2024-08-1315 minThe Content Universe18: Is AI Created Content Good or Bad?is AI created content good or bad? That’s one of the questions that is up in the air quite a lot all around different content and marketing departments. In this episode, you’ll get my thoughts on created content. - What are the ups and downs? - What matters when it comes to content? - What matters when it comes to AI created content? - And what you should really be focusing on when evaluating whether to use AI to create and produce the content for your organisation. I would real...
2024-08-0914 minThe Content Universe17: Remove Redundancy – How to become a Content Machine Gunmuch of the content production that you do has nothing to do with the actual content. Often it’s things like moving files from one place to another, insuring clear communication, And forgetting the reasons why we have templates that fill up the hours of the day. In this episode, I’m looking at how we at Montanus will be dealing with redundant and non-value adding tasks and how we will try in the coming month to eliminate as much as we can so we can focus our efforts on quality and value. If you...
2024-08-0718 minThe Content Universe16: AI versus GTD – When to use what?It’s so easy to get yourself alert into searching and working with an AI solution where sometimes it would’ve been easier to just get things done, the old school way. In this episode, you will get my thoughts on whether you should go for an AI solution when you need to solve the problem or you Should work your way through the task manually even though it means working a little bit harder. We will cover the difference in generational approaches to problem-solving and of course five simple advices to evaluating whether to use AI o...
2024-08-0614 minThe Content Universe15: Repurpose Your SoMe Post (the undercover method)Repurposing has finally become the go-to method for producing content.What does it take?But how do you do it?And what is the easy way?That's what we'll go through in this episode of The Content Universe. Hope you enjoy!
2024-07-1909 minThe Content Universe14: My AI Tools for Content Production, part 2I once recommended to only use one AI service, and then get good at it.Not to swap between services, because experience with one beats the minor capability advantages of yet a new service. I was both right and wrong. In this second episode of two parts, I'll explain why (and take you through all the content AI services we use).See you inside the content universe.
2024-07-1820 minThe Content Universe13: My AI Tools for Content Production, part 1I once recommended to only use one AI service, and then get good at it. Not to swap between services, because experience with one beats the minor capability advantages of yet a new service. I was both right and wrong. In this first episode of two parts, I'll explain why (and take you through all the content AI services we use). See you inside the content universe.
2024-07-1615 minThe Content Universe12: Product Promotion Versus Thought Leadership. What You Should Consider?Products drive current revenue. Thought Leadership drives future revenue. One cannot live without the other. At least not if you're a top player in your industry. Or if you aspire to be. In this episode I'll take you through a handful of considerations you should have when working with thought leadership content. Hope you like it. Let me know! 💌 Podcast@montanus.co Mikkel
2024-07-0412 minThe Content Universe11: Freelancer or AI? 5 things to Consider when Creating ContentYes AI is truly amazing. It can do all sorts of cool things. It can create content at the click of the button and it’s super fast. But in some cases, AI still loses ground to the oldschool of producing content, namely using freelancers. In this episode I cover five different things you need to consider when choosing whether to use an AI service or a freelancer for producing your content. I hope you enjoy.
2024-07-0317 minThe Content Universe10: Are you Picking the Low Hanging Fruits?My guess is that you have more than one project going on right now. Am I right? In content production, you typically have many different deliverables, many different types of content that you need to produce. This often means swapping tasks. It means changing pace, and it means navigating different software systems in and out all the time. This episode of The Content Universe is not specifically about producing content. It’s more about creating a healthy flow of producing content and getting things done. I’ll take you through some of the...
2024-07-0109 minThe Content Universe9: The Hardest (but Untold) Truth About Hosting a Regular PodcastHosting a podcast requires quite a few things. It requires technical skill. it requires interview skills. It requires editing skills and of course some kind of marketing skills to distribute it all. However, all of those things don’t mention the hardest part of it all: Getting guests to participate on your show. It’s not so much that people don’t want to participate. It’s more that the logistics around getting dates places times all of this to sync up is really really hard. How do you make sure to have eno...
2024-06-2812 minThe Content Universe8: 5 Templates that Will Safe Your Content ProductionEver felt like you were stuck in the red tape of creating content?Ever felt like doing the same things over and over and over and over and over again?In production, we can save ourselves a lot of time if we use templates intelligently. This is what we talk about in this episode.Five templates that will save you time and effort and leave room for results and deep work.Let me know what you think in the comments./Mikkel
2024-06-2618 minThe Content Universe7: Writing for LinkedIn: You Better Move PeopleLinkedIn this odd place where business meets pleasure. Where professionalism meets social. Where employees become human. This makes it really hard to find out how to behave on LinkedIn.Should you be serious and formal? Should you be witty and happy? Should you be curious? Should you be inspirational? Well, in my opinion, you need to be human. All the tips and tricks for writing good posts you can flush down the drain if you are not writing to another human being in every single post. Think about this...
2024-06-2012 minThe Content Universe6: How I Repurpose this Podcast Episode Into 10ish Pieces of Contentrepurposing is not a new thing.But for some reason, people tend to forget that you can re-purpose content you have already made and get lots and lots of extra value out of it .In this episode, I will take you through the types of content the episode itself will become once we are done repurposing it.I can tell you, it will be about 6 to 10 new pieces of content – nearly without lifting a finger.Automation, thank you 🤖
2024-06-1811 minThe Content Universe5: Why You Should Stop Proof Reading Your Content (for the second and third time)Is your content perfect?Is it flawless?If yes, you have a problem.In this episode, we linger on the idea of perfection in content versus frequency and speed in publishing.Because, believe it or not, proofreading your post for the fourth time is simply not worth the effort. On the contrary.
2024-06-1708 min
The Content Universe4: 4 Tips for Conducting a Great Interview (+1 bonus trick)Interviews can be hard. 🥵But there are a few things that you can do to make it much easier for yourself.In this episode, I will go through some of the tips that I use myself when conducting an interview, be it online or in person. if you have your own good advice, please chip in with a comment so we can all prosper. 💃
2024-06-1411 minThe Content Universe3: Should you share you budget with the agency? Pros and cons.Whether or not you should share you budget with your content agancy is a good question. In this episode I will share my thoughts on whether you should share your budget with your agency or not and go through the pros and cons of sharing how much money is actually available for a specific project. Let me know if you agree with me
2024-06-1308 minThe Content Universe2: How to write longform content with ChatGPTEpisode 2 digs into how you can write articles, blog posts and other kinds of longform content using AI. We'll cover - how to structure your work - how to use ChatGPT - what it's good at and what not- how to refine the first draft. Thanks for listening. /Mikkel
2024-06-1219 minThe Content Universe1: Introduction to The Content Universe | Trailer🧑🏼🚀 The Content Universe: Your Daily Guide to Mastering Content CreationWelcome to The Content Universe, the podcast that’s your daily companion on the journey to mastering content creation!Hosted by Mikkel Svold, a seasoned expert in content production, this podcast delivers almost daily check-ins packed with tips, tricks, and insights you can use to elevate your content game.Whether you're crafting content for knowledge-driven companies in engineering, science, technology, or advisory sectors, or just looking to enhance your own creative projects, we've got you covered.Each episode dives into practica...
2024-06-1201 min