Mood&Brand - Podcast Details

Shows

10PlusBrandHow to be a Winner in AI Age: Brand Persona, Brand Messaging, Brand Voice_Joanne Z. Tan_Episode 50, Season 2AI search is a game changer for content creation. To be a winner, create powerful brand messaging in your own brand voice BASED ON your unique brand persona. Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it. But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed. Read it as a blog Watch i...2025-03-1410 min

Brand Your Legacy™: The Clubhouse YearsNavigating Tech with Brand ClarityAn engaging conversation about mastering personal and business branding while navigating the ever-evolving tech landscape. Discover how clarity, support systems, and authenticity can transform your journey from confusion to success.Key Takeaways:Craft a clear brand blueprint to guide you through the digital maze.Build a supportive "dream team" for expert guidance on your path.Stay true to your core values and avoid fleeting trends.Tune in now to redefine how you use technology as a powerful tool for brand growth!2025-02-1124 min

Brand Your Legacy™: The Clubhouse YearsDocumenting Your Brand JourneyDocumenting your brand journey can be a game changer for your business. This episode is about building an unforgettable brand story and learning how to create meaningful connections with your audience by sharing your story one step at a time. Discover practical strategies for organizing content, journaling progress, and capturing pivotal moments that showcase your brand's evolution.Key Takeaways:Learn how to effectively document and communicate your brand's unique journey.Understand the importance of consistent content creation aligned with your mission.Explore tools and techniques for gathering impactful testimonials effortlessly.2025-01-2121 min

Brand Your Legacy™: The Clubhouse YearsEmbrace Your Unique Brand StoryDiscover the power of authenticity in branding and business! In this episode, we dive deep into embracing your unique identity as a brand, inspired by India.Arie empowering message. Whether it's an online store, consultation site, or music page, the purpose of your website should align with your brand and business goals. A website is merely a tool—not the end game—and requires proper usage and promotion to establish you as an expert. Learn how to leverage technology to showcase your true self and stand out in competitive industries. We explore how a Misfit Entrepreneur™ transitions from imitation to aut...2024-12-2433 min

Brand Your Legacy™: The Clubhouse YearsThe Benefits of Evergreen SEO to Your BrandBenefit from understanding why creating a timeless online presence with evergreen SEO strategies is worth your energy! In this episode of "Brand Your Legacy™," host Charlene Brown, da Brand Misfit™ and founder and CTO of Bklyn Custom Designs™, shares insights from this Clubhouse discussion on transforming your website into a marketing powerhouse. Discover how to leverage evergreen content that supports your business goals and brand objectives without chasing fleeting trends.Key Takeaways:Learn why naming products after trendy terms can backfire and discover alternatives.Understand the power of evergreen SEO in building unstoppable momentum for your brand...2024-12-1732 min

Brand Your Legacy™: The Clubhouse YearsTelling Your Brand Story Using Blogs and NewslettersToday, we're diving into storytelling through blogs and newsletters on our platforms rather than relying on others we can't control. With over 23 years of blogging experience, I've seen its vital role in establishing a personal voice online. Consider using blogs creatively—like showcasing products such as affirmation candles—to tell deeper stories about why you chose specific scents or processes. Videos could demonstrate usage while audio discusses relevance; links drive sales directly from these narratives.Key Takeaways:Owning Your PlatformBlogging Evolution & MonetizationContent Creation StrategyMultimedia IntegrationEngagement & Conversion TacticsCreators & Guests da Brand Misfit™, Charlene Brown...2024-11-0518 min

The Unified Brand - Branding PodcastHow to Create Brand Names That Stick With Alexandra Watkins (Replay)How to Create Brand Names That Stick With Alexandra WatkinsIn today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’---------------------------------------------------------------Alexandra's links PersonalAlexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My...2024-09-2640 min

The Unified Brand - Branding PodcastHow a Strong Brand Vision Transforms Your BusinessIn this episode of The Unified Brand Podcast, we dive deep into the critical role of a powerful brand vision and how it can be the difference between stagnation and growth for your business. Are you struggling to make your brand stand out? It might be because you lack a clear, compelling vision that inspires your team and customers. Discover why a brand vision is more than just a lofty statement—it's the cornerstone of your brand’s identity, guiding every decision, action, and strategy. We'll break down...2024-08-2214 min

Brand Your Legacy™: The Clubhouse YearsStay Tech Ready Streamlining Your Brand with TechThis episode is full of useful information and inspiring stories to help you embrace technology, streamline processes, and continuously improve. It will motivate you to stay tech-ready and achieve your goals.Key Points DiscussedTech Integration: Explore various technologies, from AI to automation, that can simplify business processes and free up time for creativity and enjoyment.Delegation and Team Support: Importance of having a supportive team to handle tech tasks, allowing business owners to focus on their core strengths.Process Improvement: Identify and map out existing business processes to find areas for tech integration and improvement.2024-07-3054 min

The Unified Brand - Branding PodcastUtilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay)It's frustrating when you feel like only you understand your vision for your business.So if your team and audience don’t understand what your brand does, what's the cause?A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones...Thankfully, it's that time of the week again.In today’s episode of The Unified Brand Podcast. Business transformation guru Gavin McMahon will teach you how to shake your brand out of its confused state. As the founding Part...2024-07-1842 min

Brand Your Legacy™: The Clubhouse YearsEmbracing Tech to Amplify Your BrandThis episode focuses on how to transform your website into a marketing juggernaut. This podcast is a must-listen for anyone who wants to improve their digital presence. It covers topics like using AI to personalize content and optimizing SEO with smart tools. In This Episode- Explore the common mishaps in website and technology strategies.- Learn actionable steps to align your passion with your online presence.- Discover how to avoid being overwhelmed by new tech trends.Key insights include:- The importance of having a clear goal f...2024-07-0653 min

The Unified Brand - Branding PodcastBrand Strategy Workshop - 4 Reasons you should workshop your brandBrand strategy workshops, the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? ...2024-05-0209 min

The Unified Brand - Branding Podcast8 Steps to Brand Strategy Bliss: Build a Brand Your Audience LovesFeeling lost with your brand? This episode is your roadmap to brand strategy success! We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart. Discover how a strong brand strategy can help you attract your dream audience and skyrocket your business! If you are struggling to create the impact you'd like with your brand here is a...2024-04-1117 min

The Unified Brand - Branding PodcastNavigating Brand Misconceptions & Maximising Your Business Impact with Andrew MylesIn this episode, we delve into the critical yet often misunderstood realm of branding, exploring its profound impact on businesses. We start by addressing the prevalent challenge of effectively communicating a brand's message, emphasizing the significant value a strong brand adds to a company. Our guest, Andrew Myles from Liven Creative, joins the conversation, shedding light on the importance of branding strategy and the need for businesses to invest in their brand identity. Throughout the episode, we unravel common misconceptions surrounding branding, such as equating it solely...2024-03-2838 min

The Unified Brand - Branding PodcastWhat is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit...2024-03-2110 min

The Unified Brand - Branding PodcastHow to create a successful brand that your audience loves [7 KEY ELEMENTS]Have you ever wondered how the biggest brands in the world become so successful? Building a successful brand isn't just about having a great product or service. It's about creating a connection with your audience, standing out from the competition, and telling your story in a way that resonates with people.But what happens if you don't prioritize building a strong brand? Without a clear brand strategy, you risk blending into the background, failing to connect with your audience, and ultimately missing out on the opportunity to create loyal customers who love and promote your brand.2024-03-0713 min

The Unified Brand - Branding PodcastUnveiling the Secrets of Brand Love with Dr. Aaron AhuviaStruggling to forge lasting connections with your audience? Dive deep into the core challenges hindering your brand's success and unlock the transformative power of brand love in our latest episode with Dr. Aaron Ahuvia Professor of Marketing, Keynote Speaker, Thought Leader, and Author. From unraveling the mysteries of consumer psychology to crafting irresistible brand narratives, this episode is packed with insights to revolutionise your marketing strategy. Ready to build a following that only has eyes for you and to spark a love affair with...2024-02-2945 min

The Unified Brand - Branding PodcastBrand differentiation strategies to stand out from the competitionBrand differentiation strategies to stand out from the competition. This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos ...2024-02-0918 min

The Unified Brand - Branding PodcastWhy a strong brand is important for your business successWhy a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding you...2024-01-1814 min

The Unified Brand - Branding PodcastHow to Amplify Your Personal Brand's Unique Voice and Cultivate Influence with Emma Wainer (Part 2)Feel like no one's listening? In today's episode we are joined by Emma Wainer founder of Speaking at work and a voice coaching expert helping influential women and leaders amplify their ability to be heard, cultivate the grace to influence and become recognised as an impactful leader. She is going to explain how to amplify your unique voice and cultivate influence for your personal brand. --------------------------------------------------------------- Emma's links If you want a free strategy call to really improve your ability to deliver a cohesive, compelling brand presentation that...2024-01-1139 min

The Unified Brand - Branding PodcastBrand alignment and the process of building unified and aligned brandsBrand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry's showing how they are aligned. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can im...2023-12-2116 min

The Unified Brand - Branding PodcastBuilding an Impactful Brand Strategy With Mark DragerIt’s a fine balance building a brand that both you and your audience love… But, it’s doesn’t mean you have to sacrifice who you are in the process. So, what can you do to bring your brand and your audience together? Well, in today’s episode Mark Drager will teach you his $1 million brand marketing strategy. As brand positioning expert, podcaster and storyteller with over 30k subscribers on YouTube. Mark has helped thousands of business owners like you to...2023-12-1453 min

The Unified Brand - Branding PodcastWhat is a brand audit and how to uncover the issues costing your brandWhat is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. ---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not...2023-12-0716 min

The Unified Brand - Branding Podcast4 Branding elements that will help you build a strong and aligned brandThe 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - ⁠Support the show⁠ here GET YOUR BRAND POWER SCORE HERE - ⁠www.brandpowerscore.co.uk⁠ 2023-11-2318 min

The Unified Brand - Branding PodcastBuilding a Thriving Business With a Differentiated Brand Featuring Dr Wayne WrightToday we are joined by Dr Wayne Wright has worked in some of the most celebrated corporate entities as well as fast growing medium sized businesses at senior and board levels. His experience is in the building of businesses from the bottom up with a clear understanding of the strategic elements essential in driving successful growth. With a science background he is named on 9 published patents Wayne has investments in healthcare businesses in the UK and US and for the last 20 years has led W[sq solutions, a small boutique entrepreneur coaching organisation that works wi...2023-11-0247 min

The Unified Brand - Branding PodcastBrand Storytelling Tips To Skyrocket Your Audience Engagement [6 Impactful Tips]Brand Storytelling Tips To Skyrocket Your Audience EngagementTo build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is a huge misconception. Think of telling your brand...2023-10-2608 min

The Unified Brand - Branding PodcastTake a Stand With Your Brand With John Keating Of Dark HorseIs your brand playing it too safe?As a brand you might be walking on eggshells in the hopes you don’t upset your ideal audience… but what if all that careful tiptoeing around will just have your brand tripping over itself and into a pit? You may or may not agree with this week’s guest John Keating, but indifference will lead to irrelevance and ultimately the death of your brand. So, who exactly is John Keating? The head of up and coming agency Dark Horse. T...2023-10-1938 min

The Unified Brand - Branding PodcastHow to Build an Effective Brand Communication StrategyYou have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?Well, it could be that you have neglected one or more of these four c's in your brand's strategy:1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up.2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of marketing, team member, business development decision or inn...2023-10-1205 min

The Unified Brand - Branding PodcastBuilding A Kick Ass Brand That Stands Out From The Competition With Ernie HarkerIs your brand getting KO'd by the competition?Want to learn how to create a knockout personality and annihilate your competitionWell get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.Ernie's links: 2023-10-0546 min

The Unified Brand - Branding PodcastBrand Positioning Examples - Define Your Brand EnemyBrand Positioning Examples - Define Your Brand EnemyFREE Brand Alignment ReportFind out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSjAsk yourself… why would your audience care about your brand, if you don’t know what you’re fighting for?Conflict is key to telling a captivating story, no matter what form that story takes. So, if you want to draw your audience in, here are 4 ways to use an enemy in your brand’...2023-09-2106 min

The Unified Brand - Branding PodcastBrand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]Brand Alignment Strategy - How to unify your brand across 4 important brand layersWhen you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this episode I go over your brand's layers core, strategy, personality, visual identity, messaging and how you can build upon these to develop your businesses branding. ---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are yo...2023-09-0706 min

The Unified Brand - Branding PodcastBrand Purpose Strategy - 5 Big Brand ExamplesWith so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship.Here are 5 iconic brands that express their humanity…Eliciting JoyDisney | “The Happiest Place on Earth”A brand that transcends generations. Can you think of a brand that creates such pure happiness, wonder and joy as Disney? Enabling ConnectionHarley Davidson | “Screw it, let’...2023-08-2407 min

The Unified Brand - Branding PodcastHow to Supercharge Your Brand Awareness Strategy - [4 tips to build a Memorable Brand]Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation. The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be. That state of relaxation? It’s a happy place, both for your brand and your audience. Cognitive ease is the shortcut to help your audience...2023-08-1005 min

The Unified Brand - Branding PodcastBrand Development Strategy - [7 Steps to building an Iconic Brand]7 Steps to build an iconic brandHere’s a deep dive into the seven-step process we use when we work on a business’s brand: 1. Know your audienceUnderstanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action. 2. Know your purposeDefining your purpose drives everything you do as a brand. It solidifies who you are in the minds of your audience. In fact, it's actually your brand's superpower.3. Be consistentDon...2023-07-2707 min

The Unified Brand - Branding PodcastBrand Differentiation - 5 Examples of Brands That Stand Out From the CompetitionBrand Differentiation - 5 Examples of Brands That Stand Out From the CompetitionAs humans, we’re hardwired to notice any break from the norm. It’s one of the big reasons why some brands have staying power over others. So, here are five iconic brands that carved out an identity that's distinct in their industry:NetflixNetflix was so disruptive they killed off their biggest competitor, Blockbusters. Netflix also created the blueprint for on-demand entertainment. Even today Netflix are still the driving force behind innovations in entertainment.NikeFrom the offset, Nike...2023-06-2906 min

The Unified Brand - Branding PodcastWhy company culture is important for your brandWhat is company culture?Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company. Over time and through living this brand culture additional symbols, messaging, beliefs, habits, traditions and rituals are developed. This plays directly into the brand experience your customers receive when interacting with your brand. In this episode, I look at why company culture is important for your brand.------------------------...2023-05-2505 min

The Unified Brand - Branding PodcastThe Importance of Building a Human Brand With Stephen Houraghan from Brand Master AcademyToday we are joined by Steven Houraghan brand strategist, (agency owner), podcast host and founder of Brand Master Academy.In this episode, Stephen talks about the importance of building a human brand and how that can increase connection with your audience, build revving fans and grow your business.Check out Stephen's links below. ------------------------------------------------------------Stephen's LinksBrand Master Academy Course - https://brandmasteracademy.com/brand-master-secrets/Facebook - https://www.facebook.com/brandmasteracademy/Website - https://brandmasteracademy.com/Linkedin - https://www.linkedin.com/in/stephen-houraghan/...2023-02-2340 min

The Unified Brand - Branding PodcastBrand Storytelling Tips To Skyrocket Your Audience EngagementBrand Storytelling Tips To Skyrocket Your Audience EngagementTo build an iconic, magnetic, and memorable brand you need to create an impact with your audience. You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience. There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is a huge misconception. Think of telling your brand...2023-01-1908 min

The Unified Brand - Branding PodcastBuild an Effective Brand Communication Strategy [4 Crucial Principles]You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?Well, it could be that you have neglected one or more of these four c's in your brand's strategy:1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up.2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of marketing, team member, business development decision or inn...2022-12-1505 min

The Unified Brand - Branding PodcastBrand Positioning Examples - Define Your Brand Enemy [Pick a Fight With Your Brand]Brand Positioning Examples - Define Your Brand EnemyFREE Brand Alignment ReportFind out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSjAsk yourself… why would your audience care about your brand, if you don’t know what you’re fighting for?Conflict is key to telling a captivating story, no matter what form that story takes. So, if you want to draw your audience in, here are 4 ways to use an enemy in your brand’...2022-12-0106 min

The Unified Brand - Branding PodcastBrand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers]Brand Alignment Strategy - How to unify your brand across 4 important brand layersWhen you’re inconsistent as a brand, it makes it harder for your audience to remember or even like you. Psychologically speaking, consistency is essential to help your audience habituate to your brand. In this video I go over your brand's layers core, strategy, personality, visual identity, messaging and how you can build upon these to develop your businesses branding. ---------------------------Do Feel like your brand could use improving but not sure where to start?Or are yo...2022-11-1705 min

The Unified Brand - Branding PodcastBrand Purpose Strategy - How to make your brand more humanWith so much choice, that human value will separate your brand from the competition. Instilling it in your brand's DNA will help your audience and staff express their ideal selves. It also creates a sense of trust and familiarity, which is the foundation of any relationship.Here are 5 iconic brands that express their humanity…Eliciting JoyDisney | “The Happiest Place on Earth”A brand that transcends generations. Can you think of a brand that creates such pure happiness, wonder and joy as Disney? Enabling ConnectionHarley Davidson | “Screw it, let’...2022-11-0306 min

The Unified Brand - Branding PodcastHow to Create Brand Names That Stick With Alexandra WatkinsHow to Create Brand Names That Stick With Alexandra WatkinsIn today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one of my favourites’) ’HELLO MY NAME IS AWESOME, How to Create Brand Names that stick’---------------------------------------------------------------Alexandra's links PersonalAlexandra linkedin - https://www.linkedin.com/in/alexandrawatkins/ Book - Hello, My...2022-10-2739 min

The Unified Brand - Branding PodcastHow to Supercharge Your Brand Awareness Strategy - [4 tips to building a memorable Brand]Brand awareness strategy to supercharge your brand development and build a memorable brand. The truth about brand awareness is that it’s all about habituation. The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone. So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be. That state of relaxation? It’s a happy place, both for your brand and your audience. Cognitive ease is the shortcut to help your audience...2022-10-2005 min

10PlusBrandEpisode 67: 8 Brand Elements for Businesses, Leaders, or Organizations_by Joanne Z. TanHere are 8 brand elements which, when used well, can substantially enhance a company's digital marketing, branding and brand building with strategies, content, logo, website, video, LinkedIn, SEO. As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you? The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand element...2022-10-0216 min

The Unified Brand - Branding PodcastBrand Development Strategy - [7 Steps to building an Iconic Brand]7 Steps to build an iconic brandHere’s a deep dive into the seven-step process we use when we work on a business’s brand: 1. Know your audienceUnderstanding your audience and their struggles are crucial to building your brand. It will also give you the insight you need to motivate your audience to take action. Don’t know your brand’s target market? Look at the analytics of your social and google accounts. Engaging with your followers also gives insight into who they are and what they want from your brand. 2...2022-09-2908 min

The Unified Brand - Branding PodcastBrand Messaging Tips: 5 Ways to Bridge the Gap and Connect With Your Audience5 Brand messaging tips to help you bridge the gap and resonate with your audience. Is your brand’s message failing to resonate with your audience? Your brand knows it's "why", has a great offering and years of knowledge. So why does it feel like you're speaking the wrong language? You know too much… The curse of knowledge is a very real thing and it can be hard to rid yourself of this knowledge in order to communicate with your audience. The difference between your knowledge about your industry and your a...2022-08-2509 min

The Unified Brand - Branding PodcastHow to Effectively Position Your Brand for Success With Ulli ApplebaumToday we are joined by Ulli Applebaum an award winning marketing and brand-strategy consultant with more than 20 years of experience, founder of brand strategy firm First the trousers then the shoes and author of the brand positioning workbook.------------------------------------------------------------Ulli's LinksUlli's Linkedin - https://www.linkedin.com/in/ulliappelbaumFirst the Trousers Then the Shoes - https://first-the-trousers.comThe Brand Positioning Workbook - https://www.amazon.com/dp/B09RM46WFB/ref=tsm_1_fb_lk---------------------------------------------------------------Do Feel like your brand could use improving but n...2022-08-151h 05

The Unified Brand - Branding PodcastHow to Use Storytelling to Become a Better Leader and Build Your Brand with Jamie DixonYou have the depth of knowledge and the expertise to lead your brand into a bright future… Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one. If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders. Do you want to learn the secrets to shaping minds through brand storytelling? Well, you’re i...2022-07-2144 min

The Unified Brand - Branding PodcastHow Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 2]Apple Brand Strategy | Branding Case Study [Part 2] - Watch the video version - https://youtu.be/UMAkJ1lG0K0In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to...2022-07-0710 min

The Unified Brand - Branding PodcastHow Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 1]Apple Brand Strategy | Branding Case Study [Part 1] - Watch the video version - https://youtu.be/3u-Dm--FXHo In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to one of...2022-06-3012 min

The Brand Management Show – Marketing, Leading Teams, Work Life Balance, Corporate Leadership, CareerWelcome to The Brand Management Show: {finally!} a show about brand leadership, brand strategy, brand plan, brand messaging, brand activation & more!Do you find yourself searching for information on brand leadership, brand strategy, brand plan, brand messaging, or brand activation?Are you an early-career brand manager or an aspiring brand manager?Then, welcome! This is the show for you!In today’s inaugural episode, I share:The purpose for this podcast (hint: it’s all about helping you succeed in your work AND life)My story of how I got into brand management and went from Associate Brand Manager (ABM) to Director in ~6 years.The content you can expect on the show: brand manag...2022-06-2714 min

The Unified Brand - Branding PodcastHow to Utilise Design to Make Your Brand Stand Out From The Crowd With Mark Christou from ROOK/NYCDoes your brand’s packaging lack shelf appeal?No one brand is the same... and there is no other aspect of your brand that can show off your unique brand quite like its packaging.Packaging design is a real, tangible and a sensory way for your audience to experience your brand.So how can your brand’s packaging stop your audience in their tracks and draw them closer to you?Well, talking to Chris this week is the founder and creative partner of ROOK/NYC, Mark Christou. An independent full-service creative agen...2022-06-1742 min

The Unified Brand - Branding PodcastCompany Culture Examples | Six Happy Brands Show You How to Build a Bright Brand CultureDo you want to know the foundation of building a strong brand?Your company’s culture.That said, a strong brand culture isn’t built overnight in some grand mission statement. A flourishing culture comes from affirming and consistent action. The foundation of which you build on trust, diverse hiring and healthy habits.It’s why the six brand featured in our latest episode of The Unified Brand Podcast have flourished.So, are you frustrated your brand’s culture is somewhere on the downward spiral of non-existent to downright toxic? If yes, you...2022-06-0909 min

The Unified Brand - Branding PodcastWhy Brand Culture Is Important For Your BrandIs your brand culture weak at heart?You could have a great product, service or visual identity. But, if your brand's culture is bad, you’ll not only undermine your external branding efforts... you could lose your business.Your brand’s culture is the heart of your business and it’s lifeblood. Brands like Netflix thrive because they've built their brands from the inside-out. The heart of which is a healthy, unified team that shares a vision of what their brand stands for.If your brand’s heart is weak there four stages it will...2022-05-2606 min

The Unified Brand - Branding PodcastHow To make Your Brand More Human With Allie Martin from Fame and Fortune Brand ManagementAre you afraid to make yourself the face of your brand?Elon Musk, Jeff Bezos and Steve Jobs... They're shining beacons of personal brands as big business. For better or for worse, as the CEO your name’s intimately tied to your business’ brand. Your presence seeps into the fabric of your company’s very being. From the team you build, to the values your brand holds. In the age of social media, the lines between professional and personal are very blurred.So, why not take advanta...2022-05-0539 min

The Unified Brand - Branding PodcastIs brand activism right for your brand?Have you ever wanted to take a stand as a brand, but ended up sitting out, mouth shut on the sidelines instead?It can feel like a huge (and potentially even disastrous) risk standing up for a cause. So much so, you might ask if your brand...“Is my brand speaking at the wrong time?”“Is my brand sending the right message”“Does this make our brand look fake?"Or even,“Is my brand standi...2022-04-2106 min

The Unified Brand - Branding PodcastHow Purpose Can Transform Your Brand From Invisible to Irresistible With Tom Geary of School of ThoughtIs your brand feeling invisible?Well, it's that time of the week again... Today you're going to learn how to turn your brand from invisible to irresistible.So, who's your teacher?Say hello to the master craftsman of attention-grabbing brand communications, Tom Geary. The founder and creative director of School of Thought.Having worked with iconic brands including Microsoft, Redbull and eBay. It’s fair to say that he knows more than a thing or two about what it takes to make your brand seen and heard.So...2022-04-0844 min

10PlusBrandEpisode 53: 7 tips for making a brand video, by 10PlusBrand.comWhat is a brand video? Why is a brand video needed? What are the differences between a brand video and other videos? Where can a brand video be showcased? What assets are needed for making a brand video? How is it edited? How long should a brand video be? Is voice-over needed? Are acting talents necessary? What is the budget range for a brand video? ... As part of a book I am writing, “How to become a brand - Decode, Create, Amplify”, I will be sh...2022-03-2703 min

The Unified Brand - Branding PodcastThe Importance of Trademarking and Protecting Your Business Brand With Sanjay RaphaelAre you worried your brand vulnerable to the competition, but you’re unsure how you can protect it?If you're looking to trademark your brand you probably feel like you're trying to move your way through a literal minefield...Thankfully, today’s guest Sanjay Raphael will help you get your brand down under lock and key. As the head of UK Trademarks at one of the world's largest firms, Pulse Law, Sanjay specialises in helping businesses protect their brands.He will teach you the steps you need to take to protect your brand from...2022-03-2537 min

The Unified Brand - Branding PodcastHow to create an epic brand tagline - Great Brand Tagline Examples - [8 of the Best]Do you want to inspire your audience and make it easier for them to remember your brand?In today’s episode, Chris will teach you the four secrets to creating a tagline that will help you stand out from your brand's competition. So what makes a tagline different from a slogan?Unlike a slogan, which only applies to a product, campaign or range. Your tagline sits at top-level of your brand's communication strategy. In short? Your brand's tagline is your brand's unchanging bran...2022-03-0307 min

The Unified Brand - Branding PodcastHow to Use Brand Storytelling to Build Your Brand Like Dollar Shave ClubBrand storytelling example - How Dollar Shave Club Grew Their Brand Dollar Shave Club went from nothing to a 1 billion Unilever aquisition in just 5 years. They did this by utilising brand storytelling and created a viral launch video that got 12000 product subscription and 2million views in the first 48 hours. This video does such a good job of showcasing the power of brand storytelling and how you can use it to communicate the core of what your brand is, how it helps your audience and what it stands for. In this episode, I go over the D...2022-01-2106 min

The Unified Brand - Branding PodcastLearn the Secrets to Amplify Your Impact and Create a Fearless Brand Story With Madeline ReevesHas your brand lost the plot? In today's episode we are joined by Today we are joined by Madeline Reeves founder and CEO of Fearless Foundry a creative consultancy focused on advancing ambitious humans from around the globe.She is going to explain how to amplify your brand's impact and how to create a fearless brand story.---------------------------------------------------------------Madeline's links PersonalLinkedin - https://www.linkedin.com/in/madelinepratt/ Fearless foundry Website - https://www.fearlessfoundry.com Instagram - https://www.instagram.com/fearlessfoundry/2022-01-1344 min

The Unified Brand - Branding PodcastBrand Positioning Strategy - 5 Principles to Help Position Your Brand For SuccessEffectively positioning your brand is something that takes consideration and in this episode I look at the 5 key principles as laid out by Al and Laura Reis. From finding the right gap and narrowing your focus to effective category naming and creating a visual hammer. The brand positioning principles in this video will help you to increase memorability, differentiation and help your audience to categorise your brand more effectively. ------------------------Brand Building CourseIf you are looking to build an existing brand in 2021, start a side hustle or launch...2022-01-0607 min

The Unified Brand - Branding PodcastHow to Create a Memorable Tagline for Your BrandEver felt as if your audience doesn’t get what your brand is about?Well it could be that your tagline is more than a little underwhelming.So how do you go about fixing your brand's tagline?Well it's time to get your headphones and a notepad. In this week's episiode, you'll learn the secrets to creating a captivating tagline.------------------------Brand Building CourseIf you are looking to build an existing brand in 2021, start a side hustle or launch a completely new br...2021-12-0907 min

The Unified Brand - Branding PodcastHow to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie HarkerIs your brand getting KO'd by the competition?Want to learn how to create a knockout personality and annihilate your competitionWell get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.Ernie's links: 2021-12-0359 min

The Unified Brand - Branding PodcastBrand Vision Statement Examples [5 OF THE BEST + WHAT MAKES THEM GREAT]Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions. In this episode I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your brand. ------------------------Brand Building CourseIf you are looking to build an existing brand in 2021, start a side hustle or launch a completely...2021-11-2512 min

The Unified Brand - Branding PodcastHow to Define a Compelling Brand Vision like TeslaCreate a compelling brand vision like Tesla that will empower you and your team and give your audience something to buy into and be part of.Creating a compelling and strategic brand vision has multiple benefits from aligning the company towards one common aim, allow you to focus on the things that matter, avoid distractions and align your brand. In this episode I go over how Tesla came to be, why Tesla's vision is so compelling for staff, customers and the world and how you can use this blueprint for your brand. ------------------------2021-10-2006 min

The Unified Brand - Branding PodcastHow to Create a Magnetic Brand Through Storytelling with Gabrielle DolanWe've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversion to using storytelling in business and how can we harness this powerful tool to create a magnetic brand?Today we are joined by Gabrielle Dolan founder of ‘Jargon free Fridays’, best selling author of several books including ‘Real Communication: How To Be You and Lead True’ and ‘The Essential Guide to business storytelling’ and brand storytelling expert and consultant.She shares why story matters in b...2021-10-0857 min

The Unified Brand - Branding PodcastHow to Create Raving Fans - The 5 Stages of Brand RecognitionWhat are the 5 stages of brand recognition and how can you use these to build your brand?In this episode, I look at the 5 important stages of brand recognition, from non-recognition all the way to advocacy and ho you can help your audience progress on their brand recognition journey and what you can take away from this to use with your business.------------------------Brand Building CourseIf you are looking to build an existing brand in 2021, start a side hustle or launch a completely new brand, we have put...2021-09-2306 min

The Unified Brand - Branding PodcastHow to Influence the Perception of Your Brand With Chloe Dutschke of IncfileDo you want to steal a big secret from iconic brands and influence your audience's view of your business?Tell a good story.We have passed this art down over generations and cultures for thousands of years. Stories are boundless. It doesn't matter if they're drawn on cave walls, told in song, or written in iconic works of literature... Nothing else comes close to provoking such profound emotion as a well-crafted story. In this episode, Chloé Dutschke will teach you the secrets of telling a compelling bran...2021-09-1451 min $Let\'s talk branding$ Let's talk brandingThe brand auditIn this episode, I talk about the brand audit. What it is, why it's valuable and how I approach it. Show notesThe Twitter thread that started itVisit letstalkbranding.com to subscribe to the newsletterAssess the brand both internally and externally, which means:InternallyLooking at the current brand strategy, if one existsUnderstanding how the brand management team works, if there is any, where does the brand live in the organization? Who is responsible? What are the KPIs related to the brand?Looking at th...2021-09-0634 min

The Unified Brand - Branding PodcastHow to tap Into Popular Culture to Build Your BrandWhat can you learn from Wandavision about branding, marketing and tapping into popular culture? Disney + Marvel's Wandavision is the flagship outing on the platform for the MCU (Marvel Cinematic Universe) and it successfully blends that universe with classic sitcoms, references and tropes from those era's. In this episode, I go over how Wandavision successfully taps into popular culture to resonate with the audience, create familiarity and set up the show, how some other brands have used popular culture in their branding and what you can take away from it to use for your business.2021-08-1107 min

The Unified Brand - Branding PodcastDeveloping Your Personal Brand and Yourself With Rob Levinson and Emily RubinPersonal branding is something that i becoming more relevant than ever before, the increase in social platforms and the transparent world we live in today has increased the need to understand who you want to be and where you want to go. In this episode i'm joined by Rob Levinson a Corporate Brand Strategist and Personal Brand Coach whose expertise is in helping clients to develop powerful brand narratives that get them noticed, remembered, and delivers results and Emily Rubin a Certified Professional Life Coach and she has her Master's degree in social work. She's been a...2021-08-041h 13

10PlusBrandEpisode 27: A Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on FireA Unicorn Builds a Brand, Not Just a Book of Business - a masterclass by Joanne Z. Tan on Entrepreneurs on Fire The following is a summary for the masterclass podcast on "Entrepreneurs on Fire", by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc., at the invitation of EOF host John Lee Dumas. EOF has a million downloads per month, is one of the top 10 Itunes podcasts in the world. Many thanks to EOF for the wonderful summary below: "Joanne Tan is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital br...2021-07-1027 min

The Unified Brand - Branding PodcastCreating an unforgettable brand and a bullseye audience With Greg Monaco branding expert, and story coachBuilding a personal brand is something that can be confusing and frustrating especially if you don't use storytelling. In today’s episode we are joined by Greg Monaco personal branding expert and story coach of Monaco branding and he explains how to harness your personal story to build a captivating personal brand.If you are interested in finding out more about Greg see links below.Greg Monaco - LinkedinMonaco Branding and CreativeGreg Monaco - TwitterGreg Monaco - Instagram Fearless Brands - FREE 1 Month Personal Bra...2021-06-0445 min

The Unified Brand - Branding PodcastHow to Develop Your Personal Brand With Personal Branding Coach Ash BorlandAs a business owner today your brand is probably something you've put time into and thought about, but have you also considered the importance of developing a personal brand? In today’s episode we are joined by personal branding expert Ash Borland and he dispels some myths, give some tips and explains how to develop your personal brand. If you are interested in finding out more about Ash see links below.Ash Borland - WebsiteAsh Borland - InstagramAsh Borland - LinkedinAsh Borland - YouTubeListe...2021-05-1353 min

The Unified Brand - Branding PodcastClarify and focus your strategy to accelerate your brand's success with Alex SanfilipoAre you confused about the direction your business should take and feeling overwhelmed with the amount of things demanding your attention? In today’s episode we are joined by Alex Sanfillippo a specialist in helping entrepreneurs Develop and Clarify Their Strategy to Accelerate Their Success and host of Creating a Brand.If you are interested in finding out more about Alex and Creating a Brand see links below.Alex Sanfilipo - LinkedinCreating a brand - InstagramCreating a brand - TwitterCreating a brand - FacebookCreating a bran...2021-04-291h 02

The Unified Brand - Branding PodcastIntrinsic Branding to Develop a brand with Soul With Emily Soccorsy & Justin Foster of Root + RiverAre you feeling disillusioned with your brand or disconnected from the reason you started it in the first place?Do you want to make a positive impact and connect meaningfully with your audience? Well in today's episode of The Unified Brand Podcast I'm joined by Emily Soccorsy and Justin Foster of Root + River a branding practice that helps leaders uncover the truth of their brand, articulate it and share it with the world.If you are interested in finding out more about Emily, Justin and Root + River check out the links below.2021-04-1543 min

The Unified Brand - Branding PodcastHow To Build Your Brand - [Part 2 - Define Your Brand]How to Start a Brand and Build Your Business in 2021 [Part 2]. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode (part 2 of the series) will help you to take the foundation we built in part 1 (link below) and develop your external brand from that platform. This video explains the 4 crucial parts to developing your external brand.Part 1 can be found here - https://www.elementsbrandmanagement.co.uk/how-to-build-your-brand-part-1-define-your-brand/ ------------------------Brand Building Course...2021-04-0724 min

The Unified Brand - Branding PodcastHow To Build Your Brand - [Part 1 - Define Your Brand]How to build your brand. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode will help you to make a good start by building a solid foundation for your brand to grow from. This episode explains the 4 crucial parts to developing your internal brand and Part 2 of this series will go over how you can take that internal brand platform and turn it into your external brand.Videos mentioned in this videoBrand Goals and objectives for 2021 - https://youtu...2021-03-1820 min

The Unified Brand - Branding PodcastHow to Use Instagram Stories to Build Brand AwarenessAre you looking to build your business using Instagram? I breakdown 5 ways you can use Instagram stories to build your brand, increase brand awareness and grow your business. Instagram stories are a great way to build your brand and you can leverage them in lots of different ways to engage and reach your audience, In this episode I focus on 5 of these ways and explain how you can use them to build your brand.How to define your brand - PDF DOWNLOAD MENTIONED IN THE VIDEO -https://bit.ly/2z8GhtNIn order...2021-01-0714 min

The Unified Brand - Branding PodcastWhy is Sonic Branding Important for Your Brand?What is sonic branding? Why it is crucial for your brand and how to get started. This episode explains what sonic branding is, gives examples of how it has been used effectively and how you can get started with sonic branding. With more and more businesses producing videos, podcasts and video ads the rise in sonic branding has been increasing so it is important now more than ever to get your audio brand handled. If you need help with a your sonic branding or any part of your brand you can schedule a call here - https://w...2020-11-1909 min

The Unified Brand - Branding PodcastCreating a Verbal Brand With Chip Edwards, Voice Branding Expert From Create My VoiceWith the rise in voice assistant platforms, smart speakers and wearables. Have you thought about your brand's presence in this space? Well, In today's episode we are joined by Chip Edwards, a Partner at Create My Voice. He is a voice branding expert that helps brand owners (businesses and influencers) create their verbal brand on Voice Assistant platforms like Smart Speakers, smartphones, and wearables and he explains how to leverage these mediums and verbal branding to help build your brand.You can find Chip Edwards on Personal Social Media:Linkedin - https://linkedin.com...2020-10-1540 min

The Unified Brand - Branding Podcast4 Reasons a Brand Strategy Workshop can Help Build Your BrandBrand strategy workshop and the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity. This process is what we use in our Brand Workshop and strategy sessions at Elements Brand Management if you need help defining yours schedule a call here - https://www.elementsbrandmanagement.o.uk/schedule-a-callIn order to start defining a...2020-10-0209 min

The Unified Brand - Branding Podcast8 Important steps to build a brand strategy and grow your brand8 Important steps to build a brand strategy and grow your brand. This episode explains how to develop a cohesive brand strategy to help you stand out from the competition and grow your brand. in order to create an affective brand strategy these 8 steps take you through the process from internal brand or core brand to your brand marketing. In order to start defining and creating your brand strategy you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help de...2020-09-2416 min