Shows
Marketing Speak498. Existential Marketing with Mordy ObersteinIs your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity. He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled brand pivots, and what Coca-Cola got right in their recent redemption arc. If you’re a business leader, CMO, or agency pro looking to build a brand that resonates (and converts), this one’s a mu...2025-04-2345 min
10xMarketer PodcastHow Your Brand is hurting SEO and how to fix it | Mordy Oberstein | 10xMarketerIn this episode of the 10X Marketer Podcast, we sit down with Morty Oberstein, founder of Unifi Brand Marketing. Morty brings a rare perspective from sitting on both the SEO and brand sides of marketing for over a decade.We dive into why traditional SEO approaches often miss the bigger picture of brand connection, why agencies fall into "client grabbing" traps, and why branded keywords are not something to fear — but to celebrate.Morty challenges the usual "people are looking for answers" mindset in SEO and emphasizes the importance of brand as the bridge between product, service, an...2025-04-1444 min
Branding MattersHow to Integrate SEO into Your Brand Strategy - Mordy ObersteinSend us a textToday I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies.In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging SEO, businesses can build credibility and grow brand awareness, which are crucial for establishing trust with potential customers. SEO also helps attract qualified traffic, ensuring that...2025-03-0724 min
Search with Candour - SEO podcastBranded search in 2025 | Mordy ObersteinIn this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape.They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward.It’s quite a wide-ranging conversation that touches on everything from performance marketing to pro wrestling and baseball, rounding off with Mordy’s expert predictions on the future of branding and SEO.2025-03-031h 11
The Simple and Smart SEO ShowBranding, SEO, and Smart Business Growth [Follow Through Friday]In this special solo episode of The Simple and Smart SEO Show, host Crystal Waddell reflects on her conversation with branding expert Mordy Oberstein. She shares key insights on defining your brand identity, optimizing SEO for conversions, and making smart business decisions that foster growth. Crystal also provides real-world examples of how she applied these lessons to her e-commerce business, proving that when branding and SEO work together, magic happens. If you’ve ever struggled with niching down, pricing your products right, or making your website more engaging, this episode is packed with actio...2025-02-2613 min
Content in the KitchenStop Creating Noise: How to Make Content That ResonatesIn this episode, our host, Ashley Segura, sits down with Mordy Oberstein to discuss what it really means to create engaging content. Mordy shares his journey from SEO to brand-building, highlighting how brands can stand out in a crowded digital space.Learn how to define your brand identity, craft messaging that connects on a deeper level, and avoid the common pitfalls of generic content. Mordy breaks down why so many brands struggle to connect with their audience and offers practical strategies to ensure your content feels authentic, relevant, and impactful.If you’re looking to mo...2025-02-1839 min
Entrepreneur's EnigmaMordy Oberstein Talks SEO, Brand Marketing, and EntrepreneurshipMordy is the founder of Unify, a brand development consultancy. He's also the Head of SEO Brand at Wix and a communications advisor for Semrush. Renowned for his history of repositioning brands successfully, Mordy is also the author of numerous SEO studies, a frequent conference speaker, and sits behind the mic of the SERP's Up podcast.Key Moments[05:26] MLB App Spoiler Mishap[07:32] SEO vs Brand: Longtime Focus[12:34] "Morty: Unfiltered Brand Champion"[16:01] Success Amidst Bureaucratic Constraints[18:26] Embracing Independence: A Mental Shift2025-02-1827 min
The Agency Growth PodcastWhy Agencies Suck at Marketing and Finding Their Brand Identity (ft. Mordy Oberstein w/ Unify Brand Marketing) | Episode 141Mordy Oberstein from Unify Brand Marketing joins us on the podcast this episode to talk about how most companies fail at marketing their brand and defining their brand identity.Mordy has been a recognizable face in the SEO industry for nearly a decade as the CMO of Rank Ranger, Head of Communications at SEMrush, and finally the Head of SEO Brand at Wix before starting his own branding agency, Unify.We ask Mordy to walk us through his history in SEO and why the seemingly sudden pivot to obsessive...2025-02-071h 50
The Simple and Smart SEO ShowSEO For Brands: If You’re Not Something, You’re Nothing (ft. Mordy Oberstein)In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings.They dive into how businesses should stop trying to be everything (because newsflash: that means you’re nothing), and why SEOs should stop acting like lone wolves and start sitti...2025-02-0537 min
The Unscripted SEO Interview PodcastThe Intersection of Brand & SEO with Mordy ObersteinIn this episode of the Unscripted SEO Podcast, Jeremy Rivera and Mordy Oberstein of Unify, a Brand marketing service, and head of Brand at Wix discuss the evolving landscape of SEO and the critical role of branding in achieving online success. They explore how recent algorithm changes by Google have made it increasingly difficult for non-branded sites to compete, emphasizing the need for SEOs to step outside their digital bubbles and engage with broader marketing strategies. That might include interacting with the real world, by throwing events or renting a photo-booth.The conversation highlights the...2024-12-0342 min
The Digital Marketing Mentor072: Intersection of Brand and Performance Marketing: Transforming SEO at Wix with Mordy ObersteinSend us a textIn this episode of The Digital Marketing Mentor, Danny talks with Mordy Oberstein, Head of Brand SEO at Wix, about his unique career path from teaching to SEO expertise. Mordy discusses the importance of mentorship and education, Wix's SEO transformation, and the impact of brand identity on search rankings. He also shares insights on balancing brand building with performance marketing, along with personal stories like his love for the Yankees and ground coffee.Episode Highlights:Mordy views mentorship as a deep interpersonal relationship, where mentors guide by sharing...2024-10-2347 min
The Agency Insider ShowWix SEO Myths Busted: Wix's Mordy Oberstein Reveals All | The Agency Insider PodcastUnlock the secrets behind mastering SEO for Wix with Mordy Oberstein, Head of SEO Branding at Wix.
Whether you aim to rank your website number 1 or drive more organic traffic, this step-by-step guide is packed with invaluable insights. Join me as I welcome Mordy Oberstein, to demystify SEO strategies for 2024 and beyond. Discover how to achieve a #1 ranking by addressing common misconceptions for Wix and leveraging the latest SEO trends. From optimizing your Wix Site guide to enhancing search engine rankings, learn practical techniques that beginners and advanced users can apply.
Stay ahead of the curve with proven strategies...2024-08-2757 min
SERP's Up SEO PodcastSERP’s Up | Why Downplaying Branded Keywords is Costing You BigWhere does brand authority play into search visibility? How do you measure brand on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience. Learn how to articulate your brand in a concise manner on your website as we discover the power of associations from brand to consumer this we...2024-06-1258 minSERP's Up SEO PodcastSERP’s Up | Why Downplaying Branded Keywords is Costing You BigWhere does brand authority play into search visibility? How do you measure brand on the SERP? Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience. Learn how to articulate your brand in a concise manner on your website as we discover the power of associations from brand to consumer this we...2024-06-1258 minSERP's Up SEO PodcastSERP’s Up | Is Google laying the smackdown on affiliate marketing?How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond. The rulebook is evolving! Join us this week...2024-04-2446 minSERP's Up SEO PodcastSERP’s Up | Is Google laying the smackdown on affiliate marketing?How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond. The rulebook is evolving! Join us this week...2024-04-2446 minSERP's Up SEO PodcastSERP’s Up | Are expert opinions in your content an SEO must?Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how different engines handle sensitive queries. Learn how to integrate expert-led content into your S...2024-02-2152 minSERP's Up SEO PodcastSERP’s Up | Are expert opinions in your content an SEO must?Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how different engines handle sensitive queries. Learn how to integrate expert-led content into your S...2024-02-2152 min
The Long GameHow Will AI Impact the SEO Profession, User Search Behavior, Businesses, and the Internet? with Mordy ObersteinIn this conversation, Mordy Oberstein discusses the impact of AI on SEO and the challenges it presents. He emphasizes the need for SEOs to adapt their strategies and understand the changing landscape of content creation. Mordy also highlights the importance of user intent and the role of AI in Google's algorithm. He suggests that brands should take risks and differentiate themselves by creating content that reflects their thought leadership and expertise. Additionally, he discusses Google's algorithm updates and the need for Google to improve its understanding of user behavior. Overall, Mordy provides valuable insights into the evolving relationship between...2024-01-3152 min
Marketing Over CoffeeMordy Oberstein of Wix on Site Management and SEOIn this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make […] The post Mordy Oberstein of Wix on Site Management and SEO appeared first on Marketing Over Coffee Marketing Podcast.2024-01-2625 min
Marketing Over Coffee Marketing PodcastMordy Oberstein of Wix on Site Management and SEOIn this Marketing Over Coffee:
Learn about content management, brand repair, SEO at scale and more!
Direct Link to File
Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights
Talking with Head of SEO Brand for Wix Mordy Oberstein
Formerly at SEMRush
Economies of scale that make the headaches go away
Repairing the brand and cleaning up from the Super Bowl ad
We’ve got a special offer for Marketing over Coffee Listeners, yo...2024-01-2600 min
Marketing Over CoffeeMordy Oberstein of Wix on Site Management and SEOIn this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make the headaches go away Repairing the brand and cleaning up from the Super Bowl ad We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a...2024-01-2625 minSERP's Up SEO PodcastSERP’s Up | Even SEO pros need a refresherDoes needing a refresher make you a bad SEO? No! Every SEO needs to revisit and familiarize themselves with certain aspects of SEO. Renew and refresh yourself this week as Wix’s own Mordy Oberstein and Crystal Carter are your guides toward refreshing your SEO knowledge. Explore how remastering past skills can enhance your professional journey. Seer Interactive founder and CEO, Wil Reynolds, chimes in to share why you should be proactive about refreshing and refining your professional expertise. When was the last time you considered refreshing and revamping your brand? Mordy and Cryst...2023-09-2740 minSERP's Up SEO PodcastSERP’s Up | Even SEO pros need a refresherDoes needing a refresher make you a bad SEO? No! Every SEO needs to revisit and familiarize themselves with certain aspects of SEO. Renew and refresh yourself this week as Wix’s own Mordy Oberstein and Crystal Carter are your guides toward refreshing your SEO knowledge. Explore how remastering past skills can enhance your professional journey. Seer Interactive founder and CEO, Wil Reynolds, chimes in to share why you should be proactive about refreshing and refining your professional expertise. When was the last time you considered refreshing and revamping your brand? Mordy and Cryst...2023-09-2740 min
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastThe Evolution Of Featured Snippets -- Mordy Oberstein // WixMordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google’s response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and Cal...2023-08-0211 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastGoogle MUM & The Future Of Search -- Mordy Oberstein // WixMordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There’s an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https...2023-08-0111 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastAre Google Results Getting Worse? -- Mordy Oberstein // WixMordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are getting worse. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at...2023-07-3113 min
SEO Success StoriesEPISODE 30: SEO Success Stories - What's new in SEO at Wix? with Mordy ObersteinListen as Impressive's Russ Macumber talks with show regular Mordy Oberstein about his recent career change and how Wix is becoming more SEO friendly.2023-07-3040 minSERP's Up SEO PodcastSERP’s Up | Does page experience still matter?Does page experience still matter for ranking? What did Google say that brought confusion to the matter and what’s the real story? Wix’s own Mordy Oberstein and Crystal Carter dive headfirst into the critical role of page experience and where it fits into Google’s ranking systems. SEO legend Britney Muller joins the show to discuss the role of technical SEO now and in the future. Plus, Mordy and Crystal clue you in as to their top tool recommendation to help your page performance and optimization efforts. It’s all part o...2023-07-1235 minSERP's Up SEO PodcastSERP’s Up | Does page experience still matter?Does page experience still matter for ranking? What did Google say that brought confusion to the matter and what’s the real story? Wix’s own Mordy Oberstein and Crystal Carter dive headfirst into the critical role of page experience and where it fits into Google’s ranking systems. SEO legend Britney Muller joins the show to discuss the role of technical SEO now and in the future. Plus, Mordy and Crystal clue you in as to their top tool recommendation to help your page performance and optimization efforts. It’s all part o...2023-07-1235 min
Believe you can because you can!AI and the Future of the Google Algorithm with Mordy Oberstein (#567)In this fascinating episode of the Unmiss Podcast, we’re joined by Mordy Oberstein, a thought leader in AI and the future of search engines. Mordy shares his insights on how AI is shaping the Google algorithm and what it could mean for the search engine landscape. Here are the 7 key topics we discuss with…
2023-07-1049 minSERP's Up SEO PodcastSERP’s Up | CTR from the SERP: The future of trafficWill sites still earn traffic from Google Search when SGE goes fully live? What does the future of traffic and CTR look like in the wake of Generative Experience and AI fueled search results pages? How will AI and SGE impact affiliate traffic? What kind of fallout is expected when AI can answer more and more queries without the user needing to click-through? Hosts of SERPs Up, Mordy Oberstein and Crystal Carter, discuss the evolution of the SERP over time, the concept of zero click searches of the past, and how that model may change w...2023-07-0553 minSERP's Up SEO PodcastSERP’s Up | CTR from the SERP: The future of trafficWill sites still earn traffic from Google Search when SGE goes fully live? What does the future of traffic and CTR look like in the wake of Generative Experience and AI fueled search results pages? How will AI and SGE impact affiliate traffic? What kind of fallout is expected when AI can answer more and more queries without the user needing to click-through? Hosts of SERPs Up, Mordy Oberstein and Crystal Carter, discuss the evolution of the SERP over time, the concept of zero click searches of the past, and how that model may change w...2023-07-0553 min
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!"Google is at War with Affiliate Marketers": Mordy Oberstein's Key Insights to Win at SEO Is Google at war with affiliate marketers? Head of SEO Branding at Wix and SEO Consultant for Semrush, Mordy Oberstein, joins the podcast today to share his high-level perspective and valuable insights to help you mitigate risk and save your rankings. In the last 12 months, there have been core updates, review updates, and spam updates. And he believes it's important to look to data for patterns to better understand the SEO ecosystem. In his roles, he has access to huge swathes of data, and to...2023-06-071h 06SERP's Up SEO PodcastSERP’s Up | How to build a content strategy: SEO and beyondIs your content random and haphzard? How do you create a formal content strategy to drive efficient growth? Already have a content strategy? How do you adjust your content strategy to continue to get the best results? Wix’s Mordy Oberstein and Crystal Carter, look into building a content strategy for SEO and beyond with special guest host Adriana Stein,, CEO of AS Marketin. It’s 2023, so what’s a content and SEO strategy without AI! Crystal and Mordy explore how Bing AI has changed — or maybe not so much. Full ste...2023-06-0736 minSERP's Up SEO PodcastSERP’s Up | How to build a content strategy: SEO and beyondIs your content random and haphzard? How do you create a formal content strategy to drive efficient growth? Already have a content strategy? How do you adjust your content strategy to continue to get the best results? Wix’s Mordy Oberstein and Crystal Carter, look into building a content strategy for SEO and beyond with special guest host Adriana Stein,, CEO of AS Marketin. It’s 2023, so what’s a content and SEO strategy without AI! Crystal and Mordy explore how Bing AI has changed — or maybe not so much. Full ste...2023-06-0736 minSERP's Up SEO PodcastSERP’s Up | What’s up for SEO at Google I/O?Massive news in the SEO world on this special edition podcast! Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter give their impressions of Google I/O 2023 to deliver the inaugural SERP’s Up SEO Podcast BONUS episode. Google bounces back with its AI capabilities as a search engine. Back again for all the changes soon to come in search, Mordy and Crystal discuss their takes on the 2023 Google I/O conference as well as other notable SEOs. Plus, the scary reality of AI, and some big changes in how Google rewar...2023-05-1242 minSERP's Up SEO PodcastSERP’s Up | What’s up for SEO at Google I/O?Massive news in the SEO world on this special edition podcast! Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter give their impressions of Google I/O 2023 to deliver the inaugural SERP’s Up SEO Podcast BONUS episode. Google bounces back with its AI capabilities as a search engine. Back again for all the changes soon to come in search, Mordy and Crystal discuss their takes on the 2023 Google I/O conference as well as other notable SEOs. Plus, the scary reality of AI, and some big changes in how Google rewar...2023-05-1242 min
The WordBirds Podcast with Chris WillisHow to Build a More Findable Website, with Mordy ObersteinAre you tired of your website being hard to find? We live in a world where it's easier than ever to get lost in the crowd. That's why we want to help you stand out, so you can find your place in the crowd and start making an impact. And you know what? It's not just about the design. It's about the whole strategy behind your online presence! In this episode, Mordy Oberstein, Head of SEO Branding at Wix, will show you how to build a more findable website. And don't worry—one that will help people find your bu...2023-04-1722 minSERP's Up SEO PodcastSERP’s Up | Get Ready for GA4Whether you’re ready or not Google’s GA4 is rolling out this July and UA will be sunsetted. Jill Quick, an analytics consultant, and trainer for The Coloring In Department, joins us as a special guest host to help us get a better grasp of GA4. Join us as Jill sits down with hosts Crystal Carter and Mordy Oberstein to discuss what SEOs need to know about the new GA4. From how the data in GA4 differs from UA to the mindset GA4 demands - you don’t want to miss this one if you pla...2023-03-2251 minSERP's Up SEO PodcastSERP’s Up | Get Ready for GA4Whether you’re ready or not Google’s GA4 is rolling out this July and UA will be sunsetted. Jill Quick, an analytics consultant, and trainer for The Coloring In Department, joins us as a special guest host to help us get a better grasp of GA4. Join us as Jill sits down with hosts Crystal Carter and Mordy Oberstein to discuss what SEOs need to know about the new GA4. From how the data in GA4 differs from UA to the mindset GA4 demands - you don’t want to miss this one if you pla...2023-03-2251 min
SEO Podcast by Olga ZarrPure Mordy Magic, Mordy Mania & Wix SEO With Mordy ObersteinThis episode of the SEO Podcast by #SEOSLY features the one and only Mordy Oberstein from Wix. This episode is pure Mordy magic and Mordy mania blended with a lot of Wix SEO knowledge bombs.
Mordy Oberstein is the Head of SEO Branding at Wix. A serial SEO podcast host, Mordy is also one of the organizers behind Twitter's #SEOchat, and is an industry speaker. He loves the more theoretical side of SEO and you can often find him sharing his thoughts on the underpinnings of Google's approach to the SERP.
Follow Mordy
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Make Marketing GreatSpeaking to Mordy Oberstein About The Future of SEO And AiToday, we talk with Mordy Oberstain, the head of SEO and branding at Wix about his journey into SEO on the Make Marketing Great Podcast.
From getting into the industry to working with Wix, we also learn about what makes Wix a good CMS for SEO and the future of SEO with AI and Chat GPT.
Mordy shares his insights into how he's been able to keep up with changes in technology and trends, as well as his thoughts on the importance of continual learning within the space of SEO. He also explains why Wix i...2023-01-2245 min
Democratizing SEO PodcastWorking with SEOs 2: Mordy ObersteinWatch the video conversation with Mordy on YouTube.This episode of Working with SEOs features Mordy Oberstein, Head of SEO Branding at Wix. Mordy touches on why SEO & PR is regarded as one thing at Wix, why SEOs should appropriate the way we communicate with different departments, and of course, he gives his take on how AIs like ChatGPT will affect branding.You can find Mordy active on Twitter and LinkedIn.2023-01-171h 01
Marketing News CanadaMordy Oberstein (Wix)The one where Jyll chats with Mordy from Wix about:How Mordy started his career in SEO 10 years agoStaying up-to-date with changing trends by following the newsThe shortage of good content on the web Improving Wix and rebranding it within the SEO communitySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping p...2022-12-1329 minSERP's Up SEO PodcastSERP’s Up | Are links everything SEOs make them out to be?Have we grown past the pursuit of the almighty link above every other SEO tactic? Certainly, since Google released the Penguin update in 2012, addressing link farms and other issues associated with people gaming the system, the idea of getting as many links as you can is not the path toward ranking. But still, links are still a factor. So where do links legitimately fit into a solid SEO strategy? Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, carve up the links and their role in SEO like...2022-10-2634 minSERP's Up SEO PodcastSERP’s Up | Are links everything SEOs make them out to be?Have we grown past the pursuit of the almighty link above every other SEO tactic? Certainly, since Google released the Penguin update in 2012, addressing link farms and other issues associated with people gaming the system, the idea of getting as many links as you can is not the path toward ranking. But still, links are still a factor. So where do links legitimately fit into a solid SEO strategy? Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, carve up the links and their role in SEO like...2022-10-2634 minSERP's Up SEO PodcastSERP’s Up | Is the SEO world ready for AI Content Writers?Is AI writing for long-form web content the right way to go? We don’t think so. Actually, if you’re not careful, it may illicit action from Google. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, address the growing use of artificial intelligence in content writing for the web in light of the most recent Google algorithm changes regarding helpful content. Is AI written content really good content? It certainly isn’t differentiated and doesn’t have critical thought. Even if the AI content ranks well, what are you de...2022-10-1932 minSERP's Up SEO PodcastSERP’s Up | Is the SEO world ready for AI Content Writers?Is AI writing for long-form web content the right way to go? We don’t think so. Actually, if you’re not careful, it may illicit action from Google. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, address the growing use of artificial intelligence in content writing for the web in light of the most recent Google algorithm changes regarding helpful content. Is AI written content really good content? It certainly isn’t differentiated and doesn’t have critical thought. Even if the AI content ranks well, what are you de...2022-10-1932 minSERP's Up SEO PodcastSERP’s Up | First Things First - User-First SEOGoogle's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They’re trying to think like a human user to give the best possible results. Nothing scary there! The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix’s Head of SEO Branding, and Wix’s Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) conversation on providing content that the user needs to make decisions. Essentially, User-F...2022-10-1241 minSERP's Up SEO PodcastSERP’s Up | First Things First - User-First SEOGoogle's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They’re trying to think like a human user to give the best possible results. Nothing scary there! The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix’s Head of SEO Branding, and Wix’s Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) conversation on providing content that the user needs to make decisions. Essentially, User-F...2022-10-1241 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastThe Evolution of Featured Snippets -- Mordy Oberstein // WixMordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google’s response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and Ca...2022-10-0711 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastGoogle MUM & the Future of Search -- Mordy Oberstein // WixMordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There’s an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https...2022-10-0611 minVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastAre Google Results Getting Worse? -- Mordy Oberstein // WixMordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are getting worse. Show NotesConnect With: Mordy Oberstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy a...2022-10-0513 minSERP's Up SEO PodcastSERP’s Up | Learning how to learn SEOThis week’s SERP’s Up episode is brought to you by the letter 'L' for Learning! Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are back together this week to answer the big question, "How do you Learn SEO?" Mordy and Crystal pull in the most critical first steps in your SEO learning journey, figuring out how you learn - what's your methodology for learning? The team covers solid CMS understanding as a foundational space and a place to grow and refine your talents. There are a few core...2022-09-2831 minSERP's Up SEO PodcastSERP’s Up | Learning how to learn SEOThis week’s SERP’s Up episode is brought to you by the letter 'L' for Learning! Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are back together this week to answer the big question, "How do you Learn SEO?" Mordy and Crystal pull in the most critical first steps in your SEO learning journey, figuring out how you learn - what's your methodology for learning? The team covers solid CMS understanding as a foundational space and a place to grow and refine your talents. There are a few core...2022-09-2831 minSERP's Up SEO PodcastSERP’s Up | How to Know Good SEO Advice from Bad?Wix’s Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics. Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across! Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google’s Penguin algorithm updates. Want to know where...2022-09-2136 minSERP's Up SEO PodcastSERP’s Up | How to Know Good SEO Advice from Bad?Wix’s Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics. Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across! Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google’s Penguin algorithm updates. Want to know where...2022-09-2136 minSERP's Up SEO PodcastSERP’s Up | The Real Deal with Keyword ResearchKeywords sure aren’t what they used to be. Google is challenging SEOs to understand the user first. Here’s where to start. Crystal Carter, Head of SEO Communications at Wix, kicks off this episode with an explanation of keywords in search and how Google has evolved its understanding of user intent (as opposed to the literal use of the word). Along with Mordy Oberstein, Wix’s Head of SEO Branding, they break it down like this: Understanding what’s already on the SERP (like the actual SERP) gives you the full picture of how Google u...2022-09-1447 minSERP's Up SEO PodcastSERP’s Up | The Real Deal with Keyword ResearchKeywords sure aren’t what they used to be. Google is challenging SEOs to understand the user first. Here’s where to start. Crystal Carter, Head of SEO Communications at Wix, kicks off this episode with an explanation of keywords in search and how Google has evolved its understanding of user intent (as opposed to the literal use of the word). Along with Mordy Oberstein, Wix’s Head of SEO Branding, they break it down like this: Understanding what’s already on the SERP (like the actual SERP) gives you the full picture of how Google u...2022-09-1447 minSERP's Up SEO PodcastSERP’s Up | Uncommonly Good ContentWix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We’re looking at content with a new perspective: what you place in different interaction points of the j...2022-08-3044 minSERP's Up SEO PodcastSERP’s Up | Uncommonly Good ContentWix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We’re looking at content with a new perspective: what you place in different interaction points of the j...2022-08-3044 minSERP's Up SEO PodcastSERP’s Up | Off on the Right Foot with Homepage SEOWix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some...2022-08-1137 minSERP's Up SEO PodcastSERP’s Up | Off on the Right Foot with Homepage SEOWix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some...2022-08-1137 min
The Internet Marketing Podcast#657 What is SEO Branding? w/ Mordy Oberstein, Head of SEO Branding at WixIn this episode we're joined by Mordy Oberstein, Head of SEO Branding @ Wix. Mordy is an experienced marketer, having worked with Rank Ranger, SEMRush and currently oversees SEO Branding at Wix. In the episode we break down what SEO branding is, the overlap between SEO and branding, and we surface Mordy's advice on how to excel in this marrying of two important marketing disciplines. In this episode we discuss:What is SEO branding?Why brands need to move beyond copycat contentDoes Wix consider brand management for other marketing disciplines?How to priortise...2022-07-0743 min
Believe you can because you can!189. Wix SEO and Content Quality With Mordy ObersteinWix works well for webmasters who have no time to find and handle a team of designers and web developers. How then to win an SEO game? Mordy Oberstein shares his valuable insights. Watch or listen to the entire episode to know the answers to the following questions: How good is Wix SEO? How to…
2022-06-1952 min
Search Engine Journal ShowHow to Pick the Most SEO Friendly CMS For Your Website With Mordy ObersteinYou can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website's on-page and technical SEO. Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution. You'll get insights into a good CMS that will cover the technical details that ensure your site appears on a search. Every...2022-04-0355 min
SEO UnpluggedGoogle MUM and Its Impact on SEO with Mordy ObersteinAI technology is coming - are you ready? In this episode, Mordy Oberstein, Head of SEO Branding at Wix, unravels Google MUM (Multitask Unified Model) and its impact on how SEOs should approach their strategies and content.
Tune in as Mordy paves the way for you to anticipate just how Google might think of topical authority so that you can get ahead of your competition on the SERP.2022-03-2328 minSEO Success StoriesEpisode 7: SEO Success Stories with Mordy Oberstein of SemrushListen as show host Gabriel Grossman talks with Mordy Oberstein of Semrush about his SEO journey.2022-02-0854 min
Rankable66. Using SEO Data the Right Way ft Mordy ObersteinOn Ep. 66 of iPullRank's Rankable Podcast, Garrett Sussman hosts Mordy Oberstein, Head of Communications at Semrush, to discuss the topic of how SEO data can be used to inform your strategy effectively.Mordy is the Head of Communications at Semrush. He also sits behind the mic as both the host of and a contributor to multiple SEO podcasts. He‘s also one of the organizers of #SEOchat on Twitter and a popular industry author writing for Search Engine Land, Search Engine Journal, etc.There’s a ton of SEO data available these days. Goog...2022-01-2035 min
JavaScript JabberSEO for Developers ft. Mordy Oberstein - JSJ 509Mordy Oberstein joins the JavaScript Jabber panel to discuss SEO and how what seems like a marketing concern is relevant and exciting for developers. SEO is working with a black box with regards to Google since Google and other search engines don't tell you anything about how they adjust their search algorithms.Mordy walks through how developers can contribute to the issues around showing up in search engine results.PanelAJ O'NealDan ShappirSteve EdwardsGuestMordy ObersteinSponsorsShortcut (formerly Clubhouse.io)Raygun | Click here to get started on your free 14-day trialTop End DevsLinksThe Best SEO Podcast for Tips & InsightsMordy Oberstein - FacebookPicksAJ- Better o...2021-11-161h 08
The Page 2 Podcast: An SEO PodcastWix SEO Myths, Platform Capabilities & Mordy Oberstein's SEO Journey | Episode #68Episode 68 of the Page 2 Podcast welcomes Mordy Oberstein, Head of SEO Branding at Wix and host of multiple SEO podcasts. Mordy shares his unconventional path from teacher to SEO leader and dives deep into Wix SEO, addressing common misconceptions about the platform. Discover the robust SEO tools available within Wix, the reality of SEO on hosted platforms, and how Mordy navigates his unique role bridging Wix and the broader SEO community.⚡ In this episode:• Mordy's fascinating journey from teacher to Wix's SEO advocate• Dispelling common SEO myths about Wix• Powerful SEO features and custo...2021-03-171h 26
Make SEO Simple AgainHow Moving into an In-House Role in a 4,000 Employee Organization Gave Mordy Oberstein Perspective on SEO's Critique of GoogleStarting as a content writer (because he was a native English-speaker), this was Mordy Oberstein's foot in the door. "It is sort of the perfect synergy of creativity, science, art, dept and content all at the same time." Years later, he is now the liaison to the SEO community at Wix, after being the CMO of Rank Ranger. But did you know, prior to the 2007/8 GFC, Mordy was a property manager? In this episode, Mordy shares his personal journey and expresses his love for his favorite team in the NFL (sorry...2020-12-1339 minSearch with Candour - SEO podcastEpisode 88: Wix SEO with Mordy ObersteinIn this episode, you will hear Mark Williams-Cook talking about the Wix platform with SEO community liaison Mordy Oberstein
- Why does Wix have a bad reputation within the SEO community?
- What problems has Wix have and does it have with SEO?
- What kind of priority is SEO for Wix?
- Is it possible for a generic platform to compete, performance-wise?
You can get the full transcription and links to resources at https://search.withcandour.co.uk
2020-11-2353 min
The In Search SEO PodcastIn Search SEO 85: The Art of Repurposing Your Google Reviews & Beyond!GatherUp CEO Aaron Weiche joins the podcast to share novel ways you can repurpose online reviews!
* How to repurpose your reviews in ways you never thought of
* How to get smart with repurposing the right reviews at the right time
* Where you should be showcasing your Google reviews and how to do it
Plus, why the age-old advice of writing content for Featured Snippets might not be the best idea.
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In the first segment, Mordy goes all-in on Featured Snippets and shares his hot take on how writing content to grab Featured Snippets might be killing...2020-09-0154 min
The In Search SEO PodcastIn Search SEO 84: The Ins and Outs of SEO for eCommerceThe fantastic Nik Ranger joins the podcast to discuss what goes into doing SEO for eCommerce sites:
· From technical elements to content – what should eCommerce SEO focus on?
· How changes in online shopping impact SEO for eCommerce
· A look at structured data and Featured Snippets for eCommerce
Plus, we dive into the entity sites Google shows inside the Knowledge Panel!
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In the first segment, Mordy again returns to his favorite topics: baseball and SERP features. In this case, he’s looking at baseball players’ Knowledge Panels and what site does Google feature in the panel. Mordy noticed t...2020-08-251h 05The In Search SEO PodcastIn Search SEO 83: Perfecting Your Commerce Blog’s ContentOrit Mutznik joins the podcast to talk about getting content for a commerce blog right!
· Aim to sell or aim to inform, what are you really trying to do with a commerce blog?
· How hard do you push your product on your commerce blog?
· What works, what doesn’t, and why so many commerce blogs fall short!
Plus, we look at what makes for a good SEO study!
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In the first segment, Mordy reviews a study trying to prove how Google likes to promote itself. Turns out, the study has some flaws. Mordy covers parts of the s...2020-08-1155 minThe In Search SEO PodcastIn Search SEO 82: John Mueller’s Take on Interacting with the SEO IndustryThe great John Mueller joins the podcast to share his thoughts on interacting with the SEO industry:
· How talking to search marketers of all levels impacts the SEO dialogue
· Handling the problems of SEOs and the complications that come with it
· On dealing with SEO controversy
Plus, we take a look at Google’s ability to update entities in a flash!
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In the first segment, Mordy tells Sapir about an interesting Google search Mordy did a few weeks ago. Mordy did a Google search on the Toronto Blue Jays just when it was announced that they won't...2020-08-0456 minThe In Search SEO PodcastIn Search SEO 81: Differentiate Your Local SEO by Going StrategicMark Bealin joins the podcast to discuss how to set your local SEO apart by thinking strategically.
· The upside of strategic local SEO over tactical local SEO
· How to develop a strategic approach to local SEO
· Where links and reviews fit into the strategic outlook
Plus, we look at how the COVID-19 SERP has normalized!
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In the first segment, Mordy and Sapir review the latest on COVID-related queries appearing on the Google SERP. It seems the volatility on the SERP has finally calmed down. What SERP change/adjustment did Google make to finally decide to calm the...2020-07-2858 minThe In Search SEO PodcastIn Search SEO 80: How Effective Are Google’s Core Updates?Lily Ray joins the podcast to explore the effectiveness as well as the underpinnings of Google’s core updates:
· Is Google rewarding the wrong sites with its core updates?
· What is the relationship between the core updates & E-A-T?
· What’s the best approach to the core updates?
Plus, we talk about the mindset needed to create truly authoritative content!
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In the first segment, Mordy and Sapir share some practical content marketing advice on how to create authoritative content. In short, write for the user! Throw all those SEO metrics out the window! Write because you want to help...2020-07-2159 minThe In Search SEO PodcastIn Search SEO 79: Tracking Google’s Algorithm Updates & SERP Feature ChangesThe great Dr. Pete joins the podcast to share what goes into tracking Google’s updates to its algorithm and SERP features:
· Why chasing the Google algorithm is harder than many think
· The upside to keeping tabs on Google’s SERP feature trends
· How to understand Google
Plus, we take a hard look at why Google’s Search as a Journey is failing to meet expectations!
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In the first segment, Mordy and Sapir pick up from last week and discuss Google’s conflicting messaging. This week they focus on Google pushing for deeper content yet not offering ac...2020-07-141h 02The In Search SEO PodcastIn Search SEO 78: Finding the SEO Metrics that Matter to ClientsSteven Long joins the podcast to share his wisdom on sharing SEO metrics that are meaningful to your clients (and a bit on content for SMBS as well):
· The SEO metrics sites should be paying attention to (and a few they should not be)
· How to handle a client who has been jaded by vanity metrics
· Getting content right for extremely niche local businesses
Plus, why free product listings are pushing Google into a corner!
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In the first segment, Mordy and Sapir discuss Google’s plan on bringing free product listings to the main search results. Mordy...2020-07-071h 06The In Search SEO PodcastIn Search SEO 77: The Power of the Properly Executed FAQ for SEOSEO mad hatter Ashely Segura dives deep into using FAQs for your SEO:
· Why the FAQ is a powerful SEO ally (when done right)
· A modern look at how to craft your FAQs so they don’t come off as being stale
· How to track the effectiveness of your FAQs
Plus, we look at the difference in CTR when ranking above the fold vs. ranking below the fold
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In the first segment, Mordy and Sapir discuss Mordy’s latest Google SERP study on the difference between the CTR of URLs above the fold (ATF) and below the fol...2020-06-3057 minThe In Search SEO PodcastIn Search SEO 76: Unpacking Google Patents for Better SEO Know-HowSEO legend Bill Slawski joins the podcast as we explore his approach to using Google patents to better understand the world of SEO:
• Why analyzing Google’s patents are such a vital part of doing SEO
• How to approach Google’s patents for SEO insights
• What trends and patterns have Google’s patents revealed?
Plus, we take a look at a new feature that is putting top of the funnel content on the SERP into a corner!
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In the first segment, Mordy and Sapir discuss Google’s topic filter SERP feature and its impact on online businesses. In...2020-06-231h 00
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerBONUS EP: EDGE at SMX West 2020 with Mordy ObersteinWe had a great time at SMX West in San Jose this year and were able to sit down with some thought leaders in our digital marketing space. Huge thanks to Third Door Media, who opened the door for EDGE of the Web to be part of the conference. We were able to catch up to Mordy Oberstein, CMO of Rank Ranger and host of The In Search SEO Podcast and my brother from another mother! Give it a watch and listen!2020-06-2010 minThe In Search SEO PodcastIn Search SEO 75: From Shareability to Searchability - How to Create that Perfect Piece of ContentContent marketer & SEO extraordinaire Yosef Silver joins the podcast to offer his advice on creating content that ranks, reaches, and engages:
• How to create content that both drives traffic from the SERP and pops off the page
• What sort of content structure lends itself to user engagement?
• How to give your content that balance we all look for
Plus, why it might be time to abandon some of the old institutions of content marketing and SEO!
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In the first segment, Mordy and Sapir discuss how content consumption is changing, specifically regarding technical content. Users prefer simple conten...2020-06-1657 minThe In Search SEO PodcastIn Search SEO 74: Doing SEO for Syndicated ContentThe Motley Fool’s own Alli Berry joins the podcast to talk about the issues facing SEOs who work with content syndication:
· When to and not to syndicate content from an SEO perspective
· How to handle syndicates who outrank the original content source
· Google’s syndication shortcomings & how to handle them
Plus, what scroll-to-text Featured Snippets really mean for sites!
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In the first segment, Mordy and Sapir discuss Google’s latest update to Featured Snippets on desktop. Now when you click on the snippet's URL, you’re taken to the exact spot on the page where the content...2020-06-091h 03The In Search SEO PodcastIn Search SEO 73: SERP Features Are Even More Important Than You Think!SEO superstar Kevin Indig joins the podcast to share SERP feature data and SERP feature wisdom:
· What SERP features mean when you leave aside the rhetoric
· Where is Google taking the SERP and its features?
· What is the Topic Layer and why you should very much care about it?!
Plus, why ranking signals are not what you think they are (these days)!
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In the first segment, Mordy places his bet that ranking signals will become less and less relevant as time goes on. In short, while ranking signals were used in the past as a way to measure a page’s "ra...2020-06-021h 15The In Search SEO PodcastIn Search SEO 72: How to Find & Acquire More SEO ClientsDeepak Shukla of Pearl Lemon joins the podcast to share his experience on finding and acquiring new SEO clients:
• How to find top-quality SEO leads
• How to gauge the SEO market so you can sell your services with optimal effect
• How to sell yourself & your SEO services aggressively but without being a spammer!
Plus, when taking Google Trends data at face value goes wrong! (Tips on how to view trends data)
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In the first segment, Mordy covers a tweet that Kevin Indig shared where the word 'best' was going up in Google Trends at the same time the word ‘cheap’ was going...2020-05-261h 10The In Search SEO PodcastIn Search SEO 71: How to Get Your SEO Career Moving by Building CredibilitySEO veteran Rich Tatum joins the podcast to share how he built his SEO career on strong credibility:
• How to establish yourself within the SEO community
• Using strong credibility to propel your career in SEO
• The pros and cons of being a specialist vs. a generalist in terms of a career in SEO
Plus, we pick apart some site-level patterns as seen in the May 2020 Core Update
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In the first segment, Mordy tackles the Google May 2020 Core Update and shares the site-level patterns he discovered while reviewing it. In short, Mordy found sites that pushed their main informational content down the pa...2020-05-191h 18EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerThe May 2020 Google Core Update with Mordy ObersteinEvery time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This week’s special guest is Mordy Oberstein, Chief Marketing Officer at Rank Ranger, and he’ll help put all this in a better, more productive perspective. Mordy’s expertise in this field comes from his experience writing original SEO insights and analysis. He also is a Search Engine Land author, industry speaker, and host of The In Search SEO Podcast. We refere...2020-05-1440 minThe In Search SEO PodcastIn Search SEO 70: Getting the Most Out of Your SEO Audits without Wasting TimeSEO audit fanatic Matthew Tenney joins the podcast to offer his approach to running SEO audits:
· How to know when you need to run an SEO audit
· Leveraging an SEO audit so that you get the most out of it
· Tips on taking action after running an SEO audit
Plus, we dive into the rank volatility trends of the May 2020 Core Update
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In our first segment, Mordy shares his initial data findings on the recent Google May 2020 Core Update. While the update started slowly at first, on its second day rank fluctuations went up tremendously. What's interesting is that there was...2020-05-121h 02The In Search SEO PodcastIn Search 69: Handling SEO for Sites During COVID-19Technical SEO expert Simon Cox joins the show to discuss how he’s handled SEO for sites during COVID-19:
• SEO considerations for both local and non-local sites during COVID-19
• Addressing content needs during COVID-19 & finding new opportunities
• What’s the game plan for SEO once COVID-19 is over? How sites may need to adjust to a new reality
Plus, we offer tips on how to stay current on Google’s strategy and trajectory!
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In our first segment, Mordy shares his idea of the most powerful way to analyze the Google SERP which is to simply play around on the SERP. To explain w...2020-05-051h 14
The In Search SEO PodcastIn Search 69: Handling SEO for Sites During COVID-19Technical SEO expert Simon Cox joins the show to discuss how he's handled SEO for sites during COVID-19:
• SEO considerations for both local and non-local sites during COVID-19
• Addressing content needs during COVID-19 & finding new opportunities
• What's the game plan for SEO once COVID-19 is over? How sites may need to adjust to a new reality
Plus, we offer tips on how to stay current on Google's strategy and trajectory!
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In our first segment, Mordy shares his idea of the most powerful way to analyze the Google SERP which is to simply play around on the SERP. To explain what...2020-05-051h 14The In Search SEO PodcastIn Search 68: Boosting Your Profits with Psychologically Sound UXCRO aficionado Khalid Saleh joins the podcast to discuss the role of underlying psychology when creating the optimal UX for your site:
· Speaking to user psychology to boost conversions
· How to drill deep into user mindset
· How to find and send the right messages with your UX
Plus, how to qualify your Featured Snippet wins!
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We start with our guest speaker, Khalid Saleh, who explains his LinkedIn profile’s message that there are no growth hacks in marketing. Beginning the main topic of CRO and UX, Khalid explains there are two parts to CRO, the functional aspect and the emotional aspect a...2020-04-281h 08The In Search SEO PodcastIn Search 68: Boosting Your Profits with Psychologically Sound UXCRO aficionado Khalid Saleh joins the podcast to discuss the role of underlying psychology when creating the optimal UX for your site:
· Speaking to user psychology to boost conversions
· How to drill deep into user mindset
· How to find and send the right messages with your UX
Plus, how to qualify your Featured Snippet wins!
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We start with our guest speaker, Khalid Saleh, who explains his LinkedIn profile's message that there are no growth hacks in marketing. Beginning the main topic of CRO and UX, Khalid explains there are two parts to CRO, the functional aspect and the emotional aspect...2020-04-281h 08The In Search SEO PodcastIn Search 67: How to Get the Finer Points of Your GMB Listing RightSEO Jedi Colleen Harris of Sincro gets into the finer points of creating a highly-effective Google My Business listing:
· How to get department listings right and why you really have to!
· How to expedite the GMB verification process!
· How to prove the value of local SEO!
Plus, we dive deep into how Google can use the functionality on the COVID-19 SERP to push personalization to all-new levels!
EPISODE SUMMARY:
We start with our guest speaker Colleen Harris on how watching soap operas started Colleen's career in marketing. Then we moved on to our main topic... Google My Business. Specifically, department lis...2020-04-2148 min