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Caring Greatly
The Pitt and the truth about care team member safety and wellbeing – Mel Herbert, MD, FACEP
Since 2019, Caring Greatly has beena destination where listeners can be inspired to innovate and help transform healthcarefor the better. All 100 episodes have been thoughtfully created to bring morevisibility to the importance of care team safety and wellbeing, which the Heartof Safety Coalition defines as psychological and emotional safety, dignity andinclusion, and physical safety. To commemorate this excitingmilestone and bring more awareness to the three pillars of care team safety, weinvited Mel Herbert, MD, to join podcast host Liz Boehm for a specialconversation. Dr. Herbert is an ED physician, medical educator and a consultantand writer for t...
2025-07-17
29 min
Eye on Digital Marketing
Healthcare Marketing: Privacy and Results
What are the latest updates in healthcare marketing from the American Hospital Association and the Department of Health and Human Services? The VP of Marketing from our Partner Freshpaint joins our SVP of Digital to discuss healthcare marketing strategy and how to position your organization for success in 2024 and beyond. Resources mentioned in the podcast are below: Free Gold Standard Marketing Check Freshpaint | Healthcare Privacy Hub
2024-08-21
38 min
Eye on Digital Marketing
AI in Search Results & TikTok's Shopping Test
The public reacts to Google’s recent AI search results, and it appears there are some updates to tend to. What is important to remember about AI search results and the human element? How does this affect, if at all, AI within your advertising campaigns? These questions answered and we look at TikTok’s new shopping test feature that reminds us of a search engine – episode 68 is here! To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com
2024-06-17
21 min
Eye on Digital Marketing
Why Data Centralization is Important
Different from Data Archiving, Data Centralization uses large warehouses to activate and analyze your data and key factors all the time. On this episode we discuss what this process entails and explore a recent client example with one of our experts. To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com
2024-06-09
22 min
Eye on Digital Marketing
Integrating Analytics Data with Your CRM
In a time where Data Transformation has never been more important, have you integrated your CRM platform with your analytics platform? Theo Bennett, Analytics Evangelist, joins the podcast to talk about the importance of doing so. To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com
2024-05-01
23 min
Eye on Digital Marketing
Healthcare Data Privacy – Using a Customer Data Platform & Owning Your Data
The department of Health and Human Services has updated their bulletin for healthcare marketers – this episode features Ray Mina, Head of Marketing at Freshpaint and Matt Crowley, VP of Digital Services at MoreVisibility – who explain more about the latest bulletin updates and how using a customer data platform can help healthcare marketers protect their data and stay HIPAA compliant. More resources on this topic: · Read more about the latest HHS updates in this blog from Freshpaint · Download our recent webinar featuring Ray & Matt here To talk with our team anytime on healthcare digital marketing, send an email to info@mo...
2024-03-28
38 min
Eye on Digital Marketing
Google Analytics 4 - Maturity Scores & Data Archiving
Universal Analytics data will no longer be available after July 1st, 2024. On top of that, Google Analytics 4 only lets you go back 14 months – how will you retrieve historical data? Sergei Kogut joins the podcast to discuss GA4 maturity scores and why now is the time to start data archiving if you haven’t already. Get your GA4 Maturity Score here: https://www.morevisibility.com/google-analytics-4-maturity-score/ Get help with Data Archiving here: https://www.morevisibility.com/ga4-data-archiving/
2024-03-19
23 min
Eye on Digital Marketing
Google and Reddit Expand Partnership Using AI
Over the years, Google has used Reddit as a reliable source for search results. Recently they announced an expansion that will allow Reddit to use new AI technology to enhance their platforms search results and provide Google’s AI with user and platform information. We discuss how this could impact advertisers, users and the two platforms. For more AI resources visit or site www.morevisibility.com or send us an email at info@morevisibility.com.
2024-03-12
15 min
Eye on Digital Marketing
How Can I Get More Out of My Marketing Team?
Many conversations begin from marketers feeling that they can be doing more and getting more out of their current digital agency. If that’s you, youre not alone – and it also may not just be your agency. On this episode we share perspective and starting points on how you can evaluate the right digital marketing partner to take you to the next level. If you want to speak with our team and hear more about our digital marketing services, send us an email at info@morevisibility.com.
2024-01-23
13 min
Eye on Digital Marketing
AI Ethics in Digital Marketing
This episode examines some important questions that users and advertisers are beginning to ask as AI becomes increasingly popular for digital advertising. Will disclaimers on AI become reality? Will you need to notify users that your ads feature AI? We discuss these topics and more. Looking for more tips or how we can help your digital marketing strategy? Contact us at info@morevisibility.com.
2023-11-29
19 min
Eye on Digital Marketing
Latest Video Advertising Trends for 2023-24
The 2023 holiday season is here, and video ads are everywhere! But what trends are we seeing in the marketplace you should keep in mind when developing your video ad strategy? We discuss those in episode 60. Looking for more tips or how we can help your video ad strategy? Contact us at info@morevisibility.com.
2023-11-03
14 min
Eye on Digital Marketing
TikTok's New AI Creative Assistant
TikTok has revealed a new tool for advertisers called Creative Assistant. Using AI, advertisers now have a robust chat feature to help them research, see examples and create more engaging ads on the platform. We break down examples of how it works and why it is important to test! Looking for more tips or how we can help your social media strategy? Contact us at info@morevisibility.com.
2023-10-11
18 min
Eye on Digital Marketing
Google Analytics Insights for Healthcare
A recent Google bulletin sparked conversation within the Healthcare industry around data confidentiality. Matt Crowley joins the podcast to discuss that news from Google and review potential options for Healthcare providers to ensure all data within Google Analytics follows laws, rules and regulations. Looking for more tips or how we can help your analytics strategy? Contact us at info@morevisibility.com.
2023-08-23
28 min
Eye on Digital Marketing
What to Consider When Doing Keyword Research
Keyword Research is not new, but the considerations and strategy that go into gaining visibility and qualified traffic are always changing. On this episode we explore those important topics your team needs to consider when completing a keyword audit for your website. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com.
2023-06-29
18 min
Eye on Digital Marketing
Top 3 Challenges Brands Are Facing When Migrating to GA4
As brands across the country in many verticals are currently in the midst of transitioning to Google Anlaytics 4, Chuck provides feedback on the top 3 challenges he has heard the most over the past month. **Sign Up for our GA4 Webinar with Conductor on April 4th, 2023** Looking for more tips or how we can help your analytics strategy or migration? Contact us at info@morevisibility.com.
2023-03-31
18 min
Eye on Digital Marketing
Exploring ChatGPT for Digital Marketing
ChatGPT is a Generative Pre-trained Transformer, and has people buzzing about the future impact it may have on the digital marketing industry. This episode explores the new platform and discusses some ways ChatGPT could be helpful to your digital strategy. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com.
2023-02-02
16 min
Eye on Digital Marketing
2023 Digital Marketing Focal Points
EVP of Client Services, Khrysti Nazzaro, shares some important Paid Advertising, SEO, Content and Analytics trends you should strategize for in 2023. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com.
2023-01-24
14 min
Eye on Digital Marketing
Voice-Overs for YouTube Ads
Data has proven that voice-overs increase video ad engagement. We discuss the importance of Google’s new voice-over feature available for YouTube ads and share a real example from a major brand. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com
2022-12-15
12 min
Eye on Digital Marketing
Google Image Extensions: Tips and Tricks
Episode #52 we cover how you can apply images to your Google Search Ads to not only test out the results but provide a more visual experience for users to click. Sr. Client Strategist, Catherine Stewart, joins the podcast to discuss image extensions and tips and tricks on how to use them. Looking for more tips or how we can help your marketing strategy? Contact us at info@morevisibility.com.
2022-12-06
12 min
Eye on Digital Marketing
Goodbye Google Data Studio, Hello Looker Studio!
Episode 51 of MoreVisibility’s Eye on Digital Marketing podcast, we cover the rebrand and new changes of Looker Studio (formerly known as Google Data Studio) including data blending and the amount of sources you are allowed to use without further assistance. Looking for more tips or how we can help your analytics strategy? Contact us at info@morevisibility.com.
2022-11-25
15 min
Eye on Digital Marketing
2022 Q4 Industry Outlook
Chuck sits down with MoreVisibility President, Andy Wetzler to discuss the latest industry updates and what digital marketers should be focusing on in Q4 of 2022 and beyond – including GA4, Google algorithm updates for content and your social media impact. Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.
2022-10-28
16 min
Eye on Digital Marketing
How to Optimize Your PDFs for Search Engines
Chuck sits down with Sr Client Strategist, Catherine Stewart. Chuck and Catherine discuss tips on how you can optimize your website PDFs so they are more visible in search engines – including meta data, internal linking and ways to track PDF engagement. Looking for more tips or how we can help your SEO strategy? Contact us at info@morevisibility.com.
2022-10-26
13 min
Eye on Digital Marketing
GA4 and the Power of Enhanced Conversions
Chuck sits down with Google agency rep David Hinshillwood to hear straight from our Google partners how the shift from Universal Analytics into Google Analytics 4 will bring about many exciting changes in how data is collected, how reports will be generated and why this new platform is a necessary solution for your website to have. Looking for more tips or how we can help your analytics tracking? Contact us at info@morevisibility.com.
2022-10-17
14 min
Eye on Digital Marketing
Connecting Your Team in a Remote World Using Their Strengths
Episode 47 of MoreVisibility’s Eye on Digital Marketing podcast hosts guest speaker Kelly Merbler, Founder of The Kelly Merbler Company. Kelly and Chuck discuss the power of knowing your teams strengths and how you can unlock their true potential in a remote workforce. Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.
2022-10-13
23 min
Eye on Digital Marketing
How is SEO Similar to Tennis?
This episode ‘serves up’ some similarities found in the game of tennis, as well as in your SEO strategy. Consistency is king in both cases, but what else should you be keeping top-of-mind to win at SEO that a professional tennis player should also keep top-of-mind to win their match? We explore the answers! Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com
2022-09-13
17 min
Eye on Digital Marketing
The Importance of Knowing Strengths and Passions Within Your Organization
Episode #45 of MoreVisibility’s Eye on Digital Marketing podcast invites Chief Operating Officer, Danielle Leitch, on to discuss: The importance of knowing your team’s strengths and passions versus their weaknesses and how much emphasis should be applied to these categories How a Strength-Based culture is powerful for long-term success and company retention Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.
2022-08-30
30 min
Eye on Digital Marketing
Tips For Your Google Business Profile
Episode 44 of MoreVisibility’s Eye on Digital Marketing podcast invites Sr Client Strategist, Catherine Stewart, on to discuss Google Business Profiles: The correct cadence for auditing your profile Which areas and features you should update The impact Google Business Profiles have on search Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.
2022-08-03
18 min
Eye on Digital Marketing
Executive Tips to Maximize the Collaboration from Your Agency Partners
Episode 43 of MoreVisibility’s Eye on Digital Marketing podcast shares perspective and tips from our COO on how digital marketing teams can: Ensure collaboration from all agency partners Share more information and strategic goals Focus on growth and keeping your teams motivated Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.
2022-06-18
22 min
Eye on Digital Marketing
How Google’s Performance Max Campaign Bring Your Ads Together
The latest installment of MoreVisibility’s Eye on Digital Marketing podcast explores Google’s new Performance Max Campaign: How does this help advertisers? What channels will ads run on? How reporting and audiences can change Learn why you should think about testing Google’s Performance Max campaign. Have questions? Contact us at info@morevisibility.com.
2022-02-08
14 min
Eye on Digital Marketing
Our Google Partnership, YouTube Ads & Attribution Modeling
Episode 41 of MoreVisibility’s Eye on Digital Marketing podcast features our current Google Agency Development Manager, David Hinshillwood, who stopped by to discuss: The benefits of working with an agency who has a relationship with Google Why video action campaigns in YouTube are hot Perspective on Google Ads attribution modeling Have questions? Contact us at info@morevisibility.com.
2021-10-13
18 min
Eye on Digital Marketing
Google Ads Transparency & the Future of Attribution
Episode 40 of MoreVisibility’s Eye on Digital Marketing podcast features VP of Interactive Advertising, Max Braglia, who shares is thoughts on: New transparency features in Google Ad Units What is Data-Driven Attribution and recent Google Ad updates How this new model will shape the future of your data Have questions? Contact us at info@morevisibility.com.
2021-10-06
21 min
Eye on Digital Marketing
What digital marketers can expect in Q4 2021
Episode 39 of MoreVisibility’s Eye on Digital Marketing podcast features President, Andy Wetzler, who shares is thoughts on: Client relationships during the pandemic What you should focus on in Q4 MoreVisibility’s upcoming Google Event on the beach! Have questions? Contact us at info@morevisibility.com.
2021-10-04
16 min
Eye on Digital Marketing
Current State of Google Analytics and GA4 changes in 2021
Episode 38 of MoreVisibility’s Eye on Digital Marketing podcast discusses the following GA Suite products and topics: Google Analytics and the move to GA4 Data Studio Google Optimize Have questions? Contact us at info@morevisibility.com.
2021-06-09
24 min
Eye on Digital Marketing
How the iOS 14 Could Impact Your Digital Strategy
Episode 37 of MoreVisibility’s Eye on Digital Marketing podcast discusses the importance of the new iOS updates for advertisers: Privacy information on the app store App Tracking Transparency Approximate Location Have questions? Contact us at info@morevisibility.com.
2021-06-04
24 min
Eye on Digital Marketing
The Importance of Storytelling With Your SEM Data
Episode 36 of MoreVisibility’s Eye on Digital Marketing podcast discusses storytelling with data and why that is so important: The difference of data-dumping vs. storytelling Knowing your audience and how to appeal to them Insights and tips from our Vice President of Interactive Advertising Have questions? Contact us at info@morevisibility.com.
2021-03-10
18 min
Eye on Digital Marketing
How You Can Adapt Your Business Strategy in 2021
Episode 35 of MoreVisibility’s Eye on Digital Marketing podcast explores key tips on how you can keep up with new business during volatile times: The Importance of Thought Leadership How to Prospect Outside of Digital 2021 Digital Changes to Watch For Have questions? Contact us at info@morevisibility.com.
2021-02-18
15 min
Eye on Digital Marketing
How Google’s New Page Experience Ranking Can Impact Your Site
The latest installment of MoreVisibility’s Eye on Digital Marketing podcast explores Google’s new page ranking factors: Largest Contentful Paint First Input Delay Cumulative Layout Shift Learn what they mean, how they will affect your site and how we can help strategize. Have questions? Contact us at info@morevisibility.com.
2021-01-11
30 min
Eye on Digital Marketing
Developing an Effective Content Strategy in a Post-COVID World
As Stay at Home orders begin to lift, have you stopped to think about what your brand’s Content Marketing Strategy will look like moving forward? Ultimately, before you make any changes to your marketing you should examine how your overall business will operate differently in a Post-COVID World. Tune in to this episode of MoreVisibility’s Eye on Digital Marketing Podcast to unlock tips for strategizing and executing plans for Post-COVID Content Marketing. If you need assistance adjusting your Content Marketing Strategy, please contact our team of experts at MoreVisibility.
2020-05-13
25 min
Eye on Digital Marketing
Tips for Adjusting Your Digital Marketing Strategy During COVID-19
The COVID-19 pandemic has caused Marketers to reconsider their digital strategy. It is important to make strategic decisions with the correct approach and information. In this episode of MoreVisibility’s Eye on Digital Marketing Podcast, Chuck Forbes breaks down: Strategies to Meet Your Audience / Customers’ Needs Tips for What to Review & Update for Your Paid Ads or Website Changes to Consider for Your Google My Business And More! Listen to the Podcast now! Need help adjusting your Digital Marketing Strategy? Please contact our Online Marketing experts at MoreVisibility.
2020-04-20
26 min
Eye on Digital Marketing
Marketing In Uncertain Times: Gain Clarity & Be Resilient
What should marketers do when the news is chaotic and the public’s attention is pulled from normal day-to-day life? Adjusting messaging and delivery while maintaining resilience and calm are paramount to your Digital Marketing success. In an effort to help Marketers navigate their marketing strategy during unprecedented times, MoreVisibility’s COO, Danielle Leitch, sat down with New York Times Best Seller, Peter Shankman, to discuss: Marketing Sensitivity What to Adjust, Change or Revise In Your Marketing Messaging & Channels How to Ensure Your Message Is Still Seen & Heard By Your Target Audience Ways to Bridge the Gap...
2020-03-20
29 min
Eye on Digital Marketing
TikTok Marketing 101: How to Use TikTok to Promote Your Brand
TikTok (formerly known as musical.ly) is an on the rise social media platform for creating, sharing and discovering short music videos. The app was used by a young demographic as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. Now, TikTok has become a video-sharing social networking service that is becoming hard to ignore, especially for B2C Marketers. In this episode of MoreVisibility’s Eye on Digital Marketing Podcast, Chuck Forbes sits down with Guylaine Cadorette to take a dive deep into TikTok, including: TikTok’s User Demographics How to Creating a Winn...
2020-02-21
27 min
Eye on Digital Marketing
Why Continuous SEO is Crucial to Business Success
Despite the emergence of other online marketing channels, SEO still stands at the forefront of many Digital Marketing strategies and is a fundamental source of website traffic. However, it is important to keep in mind that SEO is not a “set it and forget” type of effort. Tune in to this episode of MoreVisibility’s Eye on Digital Marketing Podcast to learn how continuous SEO helps you maintain page rankings, in addition to: Ensuring Your Website is Optimized for Search Engine Algorithm Updates Adapting to User Behavioral Changes in Search And More! Need help with building a soli...
2020-02-10
33 min
Eye on Digital Marketing
Winning LinkedIn Advertising Tips for B2B Marketers
Whether you want to boost leads or attract more qualified candidates, Social Media Advertising can help you accomplish your business goals. However, when it comes to B2B Marketing, LinkedIn is one of the best marketing platforms for reaching and targeting a professional audience. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our Interactive Marketing experts will focus on what has changed in the platform for 2020, as well as: The Sophisticated Audience Targeting Options Available Top Considerations for Each Ad Unit to Keep in Mind Before Testing Which Types of Ad Assets & Offers Ar...
2020-01-23
23 min
Eye on Digital Marketing
Lightning In A Search Engine: Nine Facts About Hyper-Profitable Digital Marketing Programs
In the late ‘90s, Search Engine Marketing was a new and untapped landscape to reach and connect with a target audience online. Since MoreVisibility’s inception in 1999, we’ve had the opportunity to witness Digital Marketing’s growth and evolution. In Episode 27 of MoreVisibility’s Eye on Digital Marketing podcast, Chuck Forbes sits down with MoreVisibility’s President and Co-Founder, Andrew Wetzler, to discuss: MoreVisibility’s Origin Andrew’s Inspiration for His New Book Tactics to Employ to Drive a Profitable Digital Marketing Program And Much More Listen to the Podcast Now! Download your free copy of Lig...
2019-10-24
24 min
Eye on Digital Marketing
Tactics for Increasing the Success of Your Blog
As you may know, a blog is a very important part of your onsite content. However, with millions of blog posts on the internet and more being created every day, it’s easy to get overwhelmed by how to stand out and make sure your brand’s voice is heard. Tune in to this episode of MoreVisibility’s Eye on Digital Marketing Podcast and discover best practices to improve your blog’s SEO rankings, grow engagement and much more! Press Play Now! Looking for blog writing, strategy and management services? You’ve come to the right...
2019-09-10
10 min
Eye on Digital Marketing
How to Improve Your Video Advertising Strategy for Increased Conversions
It’s no secret that the use of video in content marketing is on the rise. Over the last couple of years, Video Advertising has started to become a dominating force in the Digital Marketing universe. Videos allow advertisers to nurture potential prospects or customers before they find your site, as well as increase brand awareness and/or sales. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, discover strategic moves and tips to help you improve the performance of your video advertising. Unlock the power of video advertising – Listen to the entire podcast today!
2019-08-08
24 min
Eye on Digital Marketing
The Reciprocal Effect of LinkedIn’s New Reaction Buttons on Advertisers
LinkedIn has begun to mimic other social channels, such as Facebook, by introducing new user engagement metrics. While the platform’s content continues to get more creative and change, one must wonder what adverse effects this might have for advertisers. In Episode 24 of MoreVisibility’s Eye on Digital Marketing podcast, Max Braglia and Chuck Forbes discuss: LinkedIn’s New Reaction Buttons How These Buttons Are Affecting Advertisers’ Campaign Data The Platform’s Shift in Content Type & Tone And More! Listen to the podcast now. If you are interested in optimizing or launching LinkedIn Advertising campaigns...
2019-07-31
19 min
Eye on Digital Marketing
Amplify Reach & Increase ROI with Responsive Ad Units
On the path to conversion, a user may conduct multiple searches via different platforms and devices that results in interaction with multiple ads about the same product from the same advertiser. To ensure you’re providing your targeting audience(s) with the best ad experience, it is vital to have ads that are sized properly for the screen or device that they’re being viewed on. That’s where Google’s Responsive Ads and Facebook’s Dynamic Ads come in! In this installment of MoreVisibility’s Eye on Digital Marketing podcast, gain insights on how these ad units leverage art...
2019-06-04
32 min
Eye on Digital Marketing
Grow Your Business with Google’s Responsive Display Ads
Over the past couple of years, Google has shifted its focus away from predominantly text-based ads on the Google Display Network (GDN) to more visual ad units. However, creating various compelling ads on the Google Display network can be difficult and time consuming even for the most advanced marketers. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, learn how Responsive Display Ads can help advertisers: Appear on the GDN with many different ad sizes and formats Reach more users on more devices Lower paid advertising costs And more. Listen to learn how to optimi...
2019-04-25
12 min
Eye on Digital Marketing
Sync Google Analytics with Google Ads for Improved Paid Ad Performance
The rise of mobile devices and new digital technologies has caused the customer journey to change drastically in recent years. Your target audience conducts research about products/services across a variety of devices, which causes their journeys to become more fast-paced and non-linear. Integrating Google Analytics and Google Ads is a great solution to combat this. During this installment of MoreVisibility’s Eye on Digital Marketing, our team of Google Certified experts explores the ways Google Analytics and Google Ads synchronization can help your brand: Unlock Deeper Insights About Ad Performance Build Effective Campaigns for Today’s Cust...
2019-04-19
13 min
Eye on Digital Marketing
SEO & Data Tracking Considerations for Your Website Redesign
Whether your website needs a design “facelift” or a complete overhaul, it is imperative to include an SEO professional and an Analytics expert during your website redesign planning. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our SEO experts will provide tips & insights on: When to include an SEO specialist in your website redesign plans The importance of an Analytics expert during this process What to do when you don’t have enough funding for a fully optimized website redesign And More! Listen to the podcast now! If you are interested in optimizing your website...
2019-02-15
20 min
Eye on Digital Marketing
MoreVisibility to Host Women In Marketing Panel Discussion & Networking Event in February 2019
In this installment of MoreVisibility’s Eye on Digital Marketing podcast, learn about our upcoming Women In Marketing Panel Discussion & Networking Event that will be featuring influential women from a variety of industries and unique career paths. On February 6th, attendees will take part in a 60-minute discussion during which our esteemed panel will share marketing best practices, professional insights and more. Listen to the podcast to find out more. If you are interesting in attending MoreVisibility’s Women In Marketing Panel Discussion & Networking Event, register today.
2019-02-01
10 min
Eye on Digital Marketing
Expand Your Online Advertising Reach with Bing Ads
If it’s been a while since your company has thought about Bing as an important part of the marketing mix, it’s time to reevaluate your strategy. With Bing having 66 million US searchers across all industries and verticals that can’t be reached on Google, this proves the search engine is much larger than most digital marketers like to think, and it’s continuing to grow every day. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our Interactive Advertising experts will explore: How to capitalize on this specific market The impact Bing’s recent updat...
2019-01-24
26 min
Eye on Digital Marketing
Why Keyword Research Is Vital to Your Online Presence
Most customer journeys begin with typing words into a search box. But before a prospect can find you in search, it is imperative to make sure the content on your website is optimized properly. For some Digital Marketers, content optimization and link building can be very daunting, but leveraging keyword research (KWR) can make these tasks a little easier. KWR is one of the most important, valuable, and fundamental aspects of a successful SEO strategy. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, gain an understanding of the elements of the KWR process, as...
2018-12-18
25 min
Eye on Digital Marketing
LinkedIn Advertising Tips & Insights
For lead generation and B2B targeting, LinkedIn has been a popular advertising platform for many brands to connect with potential customers and like-minded industry professionals. LinkedIn has grown the advertising capabilities offered – from targeting options to new ad units – staying on top of the latest updates is vital to campaign success. In episode 16 of MoreVisibility’s Eye on Digital Marketing podcast, Khrysti Nazzaro and Chuck Forbes discuss: Demographic and industry targeting Using LinkedIn for a “full funnel” marketing approach Types of ad units available to advertisers And More Listen to the podcast now. If you are int...
2018-10-12
22 min
Eye on Digital Marketing
Five Mistakes to Avoid When Using Google Analytics
Google analytics is one of the most effective tools for digital marketers. Understanding the behavior of traffic that comes to your site, where visitors come from and how they engage with your content is invaluable. Such data can help you streamline and improve marketing efforts and user experience. Google Analytics can help digital marketers achieve this…but only when deployed and used correctly. In episode 15 of MoreVisibility’s Eye on Digital Marketing podcast, our analytics experts will explore the all-too-common mistakes made in Google Analytics that prevent businesses from: Collecting Data Accurately Interpreting Data Correctly Implementing Effecti...
2018-08-02
15 min
Eye on Digital Marketing
A Beginner’s Guide to Amazon’s PPC Advertising Platform
Amazon.com is the U.S’s largest online search engine for ecommerce products. As either an Amazon Vendor or an Amazon Seller you can reach innumerable consumers 24/7 with the right advertising strategy. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our digital marketing experts will provide clear insights into: Why Amazon is an important advertising platform The different ad format options available in Amazon.com How the platform can increase the visibility of your ecommerce products And much more! Listen to the podcast to find out how to increase sales through Amazon.com. ...
2018-06-22
19 min
Eye on Digital Marketing
How the Marketing Funnel Works From Top to Bottom
A powerful marketing funnel is key to generating leads, converting prospects, and keeping customers engaged. With today’s users being more educated than ever, it is imperative for businesses to understand and be present at each stage of a user’s journey in order to deliver the right content, at the right time. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our Interactive Marketing experts delve into: The different stages of the Marketing Funnel Which channels to leverage at each stage PPC techniques to maximize your brand’s presence during each stage And More! Listen to the podca...
2018-06-20
15 min
Eye on Digital Marketing
The Crucial Connection Between SEO & User Experience
Successful SEO is so much more than optimizing “tags” and building links. This podcast explores the often mischaracterized and misunderstood connection between User Experience and SEO. Users are the heart of search – and their experience from initial query to final destination page has to be optimized to foster clicks and conversions. Shifting your focus to your visitors and considering their online experience is critical to SEO success. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive marketing experts provide insights into: Where UX really starts How to deliver great UX vis-a-vis SEO How good UX can h...
2018-03-12
24 min
Eye on Digital Marketing
Developing Prospect-Specific Offers with Account-Based Marketing
Targeting specific companies or organizations that are the best possible fit for your product or service can be daunting for B2B businesses. Integrating an account-based marketing program into marketing plan can help increase brand awareness and engagement, and grow customer acquisitions, all in a highly targeted fashion. In episode 11 of MoreVisibility’s Eye on Digital Marketing podcast, our interactive advertising experts will dive deep into: What is account-based marketing IP address targeting technology The job titles you should be targeting And more! To learn the latest insights about account-based marketing listen to the entire podcast right...
2018-01-18
14 min
Eye on Digital Marketing
Strategies for Non-Profit Digital Marketing
When it comes to raising awareness and driving donations, many non-profits still rely solely on traditional offline advertising. While digital marketing’s diversity of options and techniques may seem overwhelming, it’s potential to increase reach and engagement from qualified supporters cannot be denied. Not sure where to begin? In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive marketing experts explore a range of digital marketing tips and strategies for non-profits, including: Leveraging Google Ad Grants How to build a presence on social media Ways Display Ads can increase your reach And more! Lis...
2017-12-05
12 min
Eye on Digital Marketing
Content Repurposing – Getting the Most Bang for Your Content Buck
Every business wants fresh on-site and off-site content, but creating high-quality content takes time and expertise. Repurposing content is often overlooked as a strategy to sustain the content creation process. In this newest installment of MoreVisibility’s Eye on Digital Marketing podcast, our digital marketing experts will provide clear insights into: What type content and multimedia should be created that is easy to share and repurpose How utilizing video transcripts can be beneficial to content creation Some considerations that should be accounted for when repurposing content across different channels And much more! Learn the latest content repurposing tips and id...
2017-10-20
14 min
Eye on Digital Marketing
Creating a Successful Digital Marketing Strategy for Your Next Event
Planning an event can be overwhelming – there’s a lot to consider from the place, the goal, budget allocation, as well as, how to promote the event. Nevertheless, for any event to be successful it will need some form of digital marketing backing. In the latest installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive advertising experts shed insights about what you should be considering when promoting your next event online, such as: The fundamental items needed Deciding the length of time necessary for digital promotion How to allocate your budget effectively How to utilize re...
2017-09-28
12 min
Eye on Digital Marketing
Google My Business And How It Can Help Boost Your Business
As the trend of “Near Me” searching continues to increase, it has become important, more than ever, to confirm that your search engine optimization (SEO) is up to par. Under the umbrella of SEO falls the free tool Google My Business (GMB) that most companies use and should be a valuable part of any company’s SEO strategy. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive marketing experts will explore: What is GMB and its “trackability” Where and what information shows up in search The benefits of GMB for brick-and-mortar and fully online bu...
2017-09-20
11 min
Eye on Digital Marketing
Conversion Rate Optimization – Turning Users Into Customers
Every business wants to increase the ROI of its digital marketing efforts – thus there’s a lot to consider from conversion tracking, optimization techniques, and types of engagement metrics … nevertheless you should stop and consider what is your user’s motivation and knowledge of your product and company? In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our digital marketing leaders explore: The meaning of Conversion Rate Optimization Optimization tactics that can improve your conversion rate Tips for implementing these tactics And more! To learn the newest tips and ideas for Conversion Rate Optimization: Listen to the podcast no...
2017-09-06
11 min
Eye on Digital Marketing
Major Updates For Two Big Players In Social Media – Instagram & Snapchat
Social media marketing has given companies the ability to increase brand recognition and inbound traffic, more opportunities to convert users into customers, and actionable customer insights. Hence, why Facebook, Snapchat, Instagram and every social media channel have become “the place” most companies’ want to be. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive marketing experts explore the newest that Instagram and Snapchat have to offer, as well as: How these features work How these features can add value to your Social Media marketing And more! Listen to the entire podcast right now!
2017-09-05
12 min
Eye on Digital Marketing
Digital Marketing Strategy – Steps Towards Business Growth
Every business needs an effective marketing strategy in place to grow, but it can be overwhelming to get started or know where to go next. You may wonder if your time and resource allocation is going towards the correct efforts. During this latest installment of MoreVisibility’s Eye on Digital Marketing podcast, discover: How to identify what the best next steps are for your marketing efforts? What company tools you should ensure are up to par before moving forward? If bringing in outside help is a good idea? And so much more! Listen to the full podcast now.
2017-08-30
12 min
Eye on Digital Marketing
What Is Google Data Studio? Why You Should Be Using It
Google Analytics is a great tool that can help any business collect data and gain insight about how well its digital marketing efforts are performing. However, sometimes that data can be hard to understand, present or turn into actionable information. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our Google Analytics experts will discuss a new free tool, Google Data Studio, as well as: Its advantages over other Google tools First time user experience And much more! To learn the latest information and tips about Google Data Studio: Listen to the entire podcast right...
2017-08-27
08 min
Eye on Digital Marketing
Tips to Create a User-Centric SEO Keyword Strategy for Greater Search Engine Success
Strategic Keyword selection for SEO is overwhelming – there’s a lot to consider from branding, categorical words, industry jargon, and search volume … but have you stopped to think about what your target audience(s) need and want? The key to keywords is your prospective users. The more you can align keywords with questions, goals, concerns, etc., they have, the better your potential for success. In this installment of MoreVisibility’s Eye on Digital Marketing podcast, our interactive marketing experts explore what steps to take to create an effective Organic Keyword Strategy, including: How to identify the “right” keyw...
2017-08-23
13 min
Eye on Digital Marketing
The Struggle Is Real – How to Keep Your Company’s Online Content Creation Momentum Going
Every business needs fresh digital content for its website, blogs, social media marketing, and more, but producing it can be a huge undertaking. You may not be sure what topics to cover, or your strategy might be hampered by a lack of writers. In MoreVisibility’s first installment of its Eye on Digital Marketing podcast, our digital marketing leaders tackle this problem and provide clear insight into: How to improve your content marketing Ideas for effective content production with limited resources Tips for jumpstarting a new content marketing initiative And more! Learn the latest content marketing tips and ideas...
2017-08-21
14 min