Motion - A Video Podcasting Agency For B2B Marketers

Shows

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEOPodcasting Framework for B2B Agencies to Generate Leads Close Deals and Scale Without AdsLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of the Podcast Gurus, the host Guillaume Jouvencel has an insightful conversation with Armando Leduc, host of the Spaghetti on the Wall Podcast. Armando, Director of Leduc Entertainment and CEO of Sketchy Characters Production, is passionate about marketing and podcasting in the B2B space, and in this episode, he interviews Guillaume, exploring the real-world applications of podcasting as a business growth strategy.Guillaume, who is the co-founder of GHA Podcast Consultancy...2025-08-0833 min

Podknows Business NetworkOpportunities for B2B Brands in Podcasting in 2025B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium. While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships. A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive...2025-04-1405 min

B2B Podcasting Insights - From Listeners To LeadsOpportunities for B2B Brands in Podcasting in 2025B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium. While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships. A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive...2025-04-1405 min

DisContent - How complex industries sell with contentPodcasting for Business Development (Content Based Networking)Welcome to the new joiners. I’m George, from Orama a content studio that helps Β2Β brands grow with podcasts. The September sprint continues with a critical question: Business Development.Listen to the podcast, read the edited transcript below, or watch the video for a visual bonus.In this episode get into the heart of the matter, podcasting for business development. I've hesitated to do this episode because if you're an insider, it's a bit taboo. You don't want everyone to know that your podcast is about sales. It's a go-to-market strategy. It’s differ...2024-09-2311 min

B2B InspiredLessons From Our First Year of B2B PodcastingLet us know your thoughts.What a wild ride it’s been for this first year of podcasts! Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape. We have been blown away by the calibre of our guests, and the willingness they had to share the gold nuggets they have picked up on their professional as well as personal journeys. -For our final episode of the year, hear from a majority of our Staff about the year in review, the highs and lows...2024-01-2258 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to Manage 30+ PodcastsIn this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work.Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares insights into the timeline of production, from recording to editing, and the significance of setting clear deadlines. This structure, he believes, is crucial for efficiency and consistency in content delivery.Lastly, Ben introduces listeners to...2023-10-3109 min

Recorded Content - Helping B2B marketers use a podcast for content marketingNavigating the Five Stages of Podcasting SuccessIn this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world of podcasting and its strategic impact on businesses.The conversation kicks off by diving into the five key stages of podcast maturity, an essential roadmap for any organization considering or currently running a podcast. Lindsay highlights the critical distinction between merely having a podcast and harnessing it effectively to grow brand influence and drive business impact.The heart of the episode lies in their exploration...2023-10-1630 min

Recorded Content - Helping B2B marketers use a podcast for content marketingCrafting Authentic Conversations in the Digital AgeIn this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast, with CT sharing insights on the importance of equipment choice and the evolution of his setup over time. CT recounts the early days of his podcasting journey, highlighting the challenges of topic selection and the initial nervousness of hosting. He emphasizes the value of starting broad and then narrowing down to specific subjects, ensuring content remains fresh and engaging. A notable moment was CT's ambitious live episode a...2023-10-0246 min

Recorded Content - Helping B2B marketers use a podcast for content marketingThe Power of Podcasting in MarketingIn this episode of Recorded Content, host Ben Decowski sits down with Eric Rutherford, host of Build That Podcast! They delve into the world of podcasting, sharing insights and experiences that shape their journey.Ben's passion for storytelling, honed through sports editing and tech sales, led him to podcasting. He sees it as a natural fit, a way to combine his love for investigation and asking questions. He shares his journey from sports editing to tech sales, and finally to podcasting, emphasizing the importance of enjoying the work you do.The conversation shifts to the...2023-09-1846 min

Recorded Content - Helping B2B marketers use a podcast for content marketingThe Importance of Design and the Impact it has on a Podcast's SuccessIn this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting, the role of AI, and the challenges of navigating complex sectors like healthcare.Liat shares her unique workflow, which includes using AI to create transcripts and timestamps. She also discusses the challenges of managing a podcast alongside a full-time role, emphasizing the importance of design and the impact it has on a podcast's success. Liat's approach to podcasting is not just about the number of downloads...2023-09-0439 min

B2B InspiredWhy the Fork Are We Doing a B2B Podcast with Louis BoltonLet us know your thoughts.In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversation about why the heck we're doing a podcast. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Meet Producer Louis 00:01:28 - Why On Earth Are We Doing a Podcast 00:03:22 - Building Trusts - The Currency of B2B 00:11:00 - Unique Challenges of B2B in New Zealand 00:16:58 - Growing New Zealand's B2B Marke...2023-08-2917 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow's On Camera On Brand Coming Along So Far with Rob RuscherIn this episode of Recorded Content, Tristan Pelligrino of Motion chats with Rob Ruscher, host of On Camera On Brand. The conversation dives into the world of podcasting, focusing on the unique challenges and rewards of creating engaging content.Ruscher shares his experiences with different episode formats, including makeover episodes, interviews, and solo episodes. He discusses the importance of strategic planning, the value of visual elements, and the power of authenticity in reaching out to potential guests. The episode wraps up with Ruscher's insights on using podcasting as a tool for business growth. He also t...2023-08-0734 min

Recorded Content - Helping B2B marketers use a podcast for content marketingThe Future of Motion and the Potential for Further Growth with Tristan PelligrinoIn this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-founders of Motion, delve into the transformative power of podcasting. They discuss how their podcasting journey led to the growth of their business and the acquisition of another agency.The conversation revolves around the strategic use of podcasting as a marketing tool. They highlight the importance of balancing influential guests with specific topics, and how this strategy has helped them reach their ideal customers. The two also share insights into the creative process of building a show from scratch, emphasizing the uniqueness of each podcast.2023-07-1735 min

Recorded Content - Helping B2B marketers use a podcast for content marketingRecording Your Podcast Episode in Person with Rob RuscherIn this episode of Recorded Content, host Ben Decowski sits down with Rob Ruscher, the host of On Camera On Brand. They delve into the nuances of podcast recording, comparing in-person and remote methods.The duo discusses the unique benefits of in-person recording. It offers a personal touch and fosters better engagement. They also touch on the importance of planning for both recording methods. The conversation further explores the challenges of location selection, considering factors like noise and convenience.The episode wraps up with insights on how live, in-person recording can help a podcast stand...2023-06-2620 min

Recorded Content - Helping B2B marketers use a podcast for content marketingCrafting Your Podcast's First Episode with Ben DecowskiIn this episode of Recorded Content, host Ben Decowski, Managing Director of Podcasting at Motion, delves into the significance of a podcast's first episode. He underscores the importance of a well-established theme and design that accurately mirrors the vision for the show, creating a cohesive, consistent identity. The first episode, he suggests, is like a handshake with the audience; it’s a chance to build a connection and generate buzz.Decowski also emphasizes the role of the host as a guide, helping listeners reach their goals. He advises hosts to choose topics that resonate with the audience's in...2023-06-1207 min

Recorded Content - Helping B2B marketers use a podcast for content marketingUnleashing the power of branded podcasts with Carolyn WalkerIn this episode, our host Ben Decowski dives into the world of branded podcasts with expert guest Carolyn Walker from Response Marketing. They delve into why podcasts serve as effective marketing tools and explore the different styles of branded podcasts. Carolyn emphasizes on the importance of aligning a podcast's mission with its brand and creating content that isn't promotional but educational.Carolyn shares valuable insights from her experience working on 'Hackable', a successful branded podcast by McAfee. She highlights how the show boosted McAfee's brand intimacy and received positive responses from both consumers and employees. She also...2023-05-3028 min

Recorded Content - Helping B2B marketers use a podcast for content marketing5 key steps to launching your first podcast episode with Justin BrownPodcasts can fuel your company’s entire content strategy. And more and more B2B companies are using them to give their brands a voice to connect with their audiences.But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast, you have to be willing to put in the work.In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get through in order to launch yo...2023-05-0812 min

Recorded Content - Helping B2B marketers use a podcast for content marketingBuilding a successful branded podcast: Conversations and growth with Philip KushmaroIn this episode of Recorded Content, host Tristan Pelligrino chats with Philip Kushmaro, a digital marketing expert and co-host of the C-Suite and Sour podcast. They delve into the world of podcasting, discussing the importance of refining interview techniques, the evolution of their respective shows, and the value of learning from experience. Philip shares his thoughts on creating engaging, informative conversations that resonate with listeners.The discussion explores the art of asking questions and how to guide a conversation based on curiosity. Philip details his interview approach, focusing on the guest's content, and playing devil's advocate to...2023-05-0137 min

Recorded Content - Helping B2B marketers use a podcast for content marketing13 ways to grow your company's podcast with Justin BrownWhile a marketing team may see the value in podcasting, they need their CEO also to see it before they can launch one. However, even after you have an executive on your side, there is a lot to do, as producing a podcast is more than pressing the record button. In fact, you need to first develop a strategy if you want your show to last long, deliver value, and grow. In this episode of Recorded Content, host Justin Brown shares 13 ways to grow your show and connect with your target audience. Among other things, Justin explains t...2023-04-1822 min

Recorded Content - Helping B2B marketers use a podcast for content marketingUse a podcast to ignite your company's content strategy with Tristan PelligrinoPodcasts have become more popular with brands in the last few years. Companies use podcasts as a way to reach their audience on a different channel. By providing audio content, you can share information with customers and they can consume content while doing other things (walking their dog, washing dishes, etc.).But, a podcast is more than just an audio channel. It’s a powerful medium for tech companies and can fuel your entire content marketing strategy. In this episode, Tristan Pelligrino recently joined Anatolii Ulitovskyi's live video series to talk about the power of pod...2023-04-1029 min

Recorded Content - Helping B2B marketers use a podcast for content marketingWhy a podcast can work for any stage of your company's growth with Tristan PelligrinoRegardless of the stage your company is at, a podcast can be a valuable tool in helping you build a sustainable marketing strategy. For instance, an early-stage B2B company can benefit from podcasting — which can help them not only build brand awareness and credibility but also connect with potential customers, investors, and partners. As the B2B tech company grows, a podcast can serve as a tool for building brand recognition and then establishing thought leadership. However, it can also be used to generate leads and drive sales. Finally, in the later stages of growth, a pod...2023-03-2729 min

Recorded Content - Helping B2B marketers use a podcast for content marketingPodcasting & Thought Leadership Creating a platform for subject matter expertsThought leadership is a popular buzzword, and most companies start a podcast to position themselves as thought leaders in the industry. But what does it really mean to be a thought leader?In this episode of the Recorded Content podcast, our host Tristan Pelligrino dives into the concept of thought leadership. He shares some powerful insights from thought leaders, gives his unique perspective on the topic, and explores how podcasting helps promote thought leadership.Excerpts from the show feature interviews from The Notorious Thought Leader, hosted by Erin Balsa.2023-03-2007 min

Recorded Content - Helping B2B marketers use a podcast for content marketingBehind the Scenes: Creating a show to help you look great on camera with Justin Brown & Tristan PelligrinoWe start each episode of Recorded Content with, ''Recorded Content is brought to you by Motion, a done-for-you podcast agency for small, scrappy B2B marketing teams,'' and our goal is to help B2B tech companies get the most out of podcasting. Podcasts have outgrown the audio-only format, and video has become an essential part. However, the majority of our customers use their home offices to record. Therefore, we decided to launch a new show called ‘On Camera, On Brand’ to help our clients look better on camera and transform their home video setup, making it as...2023-03-1340 min

Recorded Content - Helping B2B marketers use a podcast for content marketingB2B Podcasting: Strive for progress, not perfection with Neal StewartStarting your own podcast is a big deal, and it takes thorough strategic planning and preparation to get it right. But you shouldn't strive for perfection; instead, strive for progress and to create value for your audience.In this episode of the Recorded Content podcast, we're switching things up a bit to celebrate our 100th episode. Our host Justin Brown is interviewed by our guest Neal Stewart, the director of Marketing at Holland. Since Neal is about to launch his own podcast, he has a ton of questions for Justin. So make sure you join us for...2023-03-0659 min

Recorded Content - Helping B2B marketers use a podcast for content marketingThe role of podcasting in the rise of B2B SaaS media companies with Justin BrownThere’s a trend with B2B SaaS companies: the desire to become media companies. Why is this a trend? And how can these companies actually operate as a media company? In this episode of Recorded Content, Justin Brown explores the ins and outs of this topic, including the challenges and opportunities involved.Let's face it: advertising can be expensive, and not everyone has the funds to experiment and build up a customer base that way. So that’s where content creation comes in to the picture. But, as Justin points out, it...2023-02-2717 min

Recorded Content - Helping B2B marketers use a podcast for content marketingWhere to find inspiration for podcast episodes with Tristan PelligrinoA lot of B2B podcasts start with an interview-based format. And once you get comfortable with interviews, you can experiment with different formats to share stories and connect with your audience. But, even if you know your format, you still need to decide what you will discuss in an episode. In this episode of Recorded Content, our host Tristan Pelligrino shares where you can get inspiration and how you can develop a long list of interesting topics for your company's show.2023-02-2009 min

Recorded Content - Helping B2B marketers use a podcast for content marketingStarting a podcast without launching one with Tristan PelligrinoIn this episode of Recorded Content, Tristan Pelligrino, the co-host of the podcast and co-founder of Motion, talks about starting a podcast without launching one. Tristan explains how launching a podcast can be intimidating for a company. However, he also notes it's unnecessary to start with a full-fledged podcast.Instead, a company can build a foundation of podcasting skills first. Tristan shares the story of a marketing team that scheduled internal interviews with experts to practice their podcasting skills. They used these interviews for creating blog posts, ads, web copy, and more, which helped them t...2023-02-1312 min

Recorded Content - Helping B2B marketers use a podcast for content marketingVideo podcasting: Maintaining eye contact with a simple camera setup with Dan KeldsenIf you’re a leader within your organization, chances are you participate in webinars, virtual events, and video podcasts. And you know how important it is to look professional while on camera.But if you’re not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even harder to create an environment where you can maintain eye contact with your audience.In this episode, Tristan Pelligrino has a chance to talk with the Co-Founder of Plexicam, Dan Keldsen. Dan and Tristan explore how B2B cont...2023-02-0649 min

Recorded Content - Helping B2B marketers use a podcast for content marketingMy 3 favorite highlights from podcasting in 2022 with Tristan PelligrinoIn this episode of Recorded Content, Tristan Pelligrino, the Co-Founder of Motion and host of the show, shares three personal highlights from the past year. The first highlight is about how he landed one of his dream podcast guests, Andrew Warner, the host of Mixergy, by finding a motivating moment and reaching out through Twitter. Tristan had always wanted to interview Andrew, and when he found out that Andrew had recently launched a book, he saw an opportunity to approach him for an interview. After a few Twitter direct messages, Andrew agreed to be a guest on R...2023-01-0211 min

Recorded Content - Helping B2B marketers use a podcast for content marketingMy favorite podcasting moments from 2022 with Justin BrownIn this episode of Recorded Content, host Justin Brown takes a break from the normal interview-style format and provides an overview of what he learned from producing episodes in 2022. Justin discusses the importance of learning from other successful podcasters and shares some thoughts on how you can stand out in the crowded world of podcasting. He shares specific examples of podcasting strategies you can use for your company’s show and covers how Motion helps companies grow and differentiate themselves in a variety of industries. 2022-12-2621 min

Recorded Content - Helping B2B marketers use a podcast for content marketingWhy I develop an outline & establish an objective for each podcast interview with Justin BrownThe podcasting space is constantly growing and changing. But if we were to discuss the winning formula for a successful podcast, one size doesn’t fit all. Still, a few steps have proven effective, irrespective of the type of podcast. One is consistency, and another is providing a solution to your target audience's needs.Therefore, in this episode of Recorded Content, our host Justin Brown discusses why you should start a podcast with conflict. He also explains what to do next, the importance of follow-up questions in such episodes, and when to include fallback questions. 2022-11-2105 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to use a podcast within your paid strategy with Toby PhillipsIf a mainstream star like Taylor Swift were about to release a podcast, she would probably have millions of listeners in less than a day. But, for companies (and their podcasts), attracting and growing an audience is challenging.Therefore, they use various techniques, including organic distribution and paid marketing campaigns, to spread the word about their show and the value it could bring to their target audience. In this episode of Recorded Content, we are joined by Toby Phillips, the VP of marketing and communications at Kolbe and one of the leading figures behind his c...2022-10-2436 min

Recorded Content - Helping B2B marketers use a podcast for content marketingThe benefits of podcasting when starting a new marketing role with Tristan PelligrinoAs a marketer at a new company, you want to present yourself in the best possible light. And there are a lot of ways to showcase your expertise and stand out in your new role.But one of the most beneficial ways to do it is to start your own podcast.In this episode of the Recorded Content podcast, our Co-founder and host Tristan Pelligrino covers eight benefits you get from podcasting when you’re starting out in a new marketing role. 2022-08-2212 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow a web developer grew into a podcaster with Marisa EikenberryPodcasting is hard. It's more than just sitting in front of the microphone and having a casual conversation with your guests.But if you have the right tools and put the right systems in place, podcasting can become much easier, and you’ll get better results. In this episode of the Recorded Content podcast, our host Justin Brown welcomes Marisa Eikenberry, the web developer and podcast editor for The Kevin Eikenberry Group. They chat about how podcasting works, what are the best podcasting tools, and why you don't have to be a subject matter expert to...2022-08-0137 min

Recorded Content - Helping B2B marketers use a podcast for content marketingWhy your company's leaders should appear on podcasts with Tristan PelligrinoYour podcast can effectively drive your entire content marketing strategy. It helps build credibility and trust. And a podcast can attract new customers while retaining existing customers.But what if you don't have the people or the resources to start a podcast?One of the ways you can get started with podcasting is to consider the benefits of podcast guest appearances. When you get your company's leaders involved with guest appearances, you get a chance to highlight your company's story. Your company's leadership also gets a lot of other benefits as well. Tristan breaks down...2022-07-2506 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to make your podcast workflow more efficient with DescriptAs the podcasting space has developed, shows have also evolved beyond audio. Today, a podcast comprises audio, video, and written content. But, as our host Tristan Pelligrino explains, "the traditional audio editing workflow is completely broken. At least it was until Descript came along. "Descript is at the center of the creative process at Motion. Given the importance of Descript to the podcasting production process, Tristan has a chat with the folks over at Descript about its evolution. In this episode, Tristan is joined by Harmony Jiroudek and Kevin O'Connell. Harmony is the Customer Success M...2022-07-1837 min

Recorded Content - Helping B2B marketers use a podcast for content marketingThe 5 biggest reasons podcasts fail & how to avoid them with Tristan PelligrinoPodcasting is an ideal way to connect with your customers. Many companies now incorporate podcasting into their marketing strategy to create additional value for their audience.But not all companies are able to produce a podcast consistently, so they experience podfade. Podfade is when you suddenly stop publishing new episodes without giving prior notice to the audience.In this episode of the Recorded Content, our co-founder and co-host Tristan Pelligrino talks about the key reasons why some podcasts experience podfade. He also shares some valuable tips for avoiding podfade and getting the most out of...2022-07-0415 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to launch & distribute 100 podcast episodes with a small team featuring James GilbertPodcasting has been around for about 18 years. But the podcast industry as we know it today was shaped in the past two years as we were all 'forced' to move social interactions online due to the pandemic. Consequently, companies focused on the digital space made podcasts an integral element of their content marketing strategy, just like our guest's former employer CRMNEXT did.In this episode of Recorded Content, host Justin Brown welcomes James Gilbert, the CMO of RedRoute. James was the Head of Marketing at CRMNEXT, where he created the Banking on Experience podcast alongside his team.2022-06-2744 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to use research to get better podcast appearances with Trent AndersonPodcasts have become incredibly popular in the past few years. And they are a fantastic medium to connect with your audience, strengthen your brand, and be your true authentic self.But simply putting your podcast out there can only get you so far. If you want to take your podcast to another level, you need to take extra steps to find your target audience.In this episode of the Recorded Content, our host Tristan Pelligrino welcomes Trent Anderson, the Head of Revenue Operations at Podchaser. They chat about why community-embedded growth is the future of...2022-05-2353 min

B2B CraftworksHow to Connect With B2B Writing (With Kristen LaFrance)Send us a textB2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives. Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience connecting with business, marketing, and content. Learn more about Kristen: https://twitter.com/kdlafranceGet fun memes: https://twitter.com/AwYeahSarahLearn more about B2BWI: https://www.B2BWritingInstitute.comSupport th...2022-05-181h 06

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to conduct an audit of your podcast episodes with Justin BrownYou can't improve what you don't measure. And the same goes for podcasting. If you never take the time to evaluate your show, you’ll miss out on opportunities to improve your podcast. But how exactly do you evaluate your own podcast? How do you measure what’s working and what isn’t?In this episode of the Recorded Content podcast, our host Justin Brown takes a deep dive into the main points to consider when evaluating your own podcast. He shares some valuable tips for podcast creators who want to become better with every new episode they p...2022-05-1611 min

Recorded Content - Helping B2B marketers use a podcast for content marketingTurning B2B tech companies into media companies with Justin BrownThe advances in technology, the internet, and the growth and popularity of social media have caused companies to consider becoming media companies, regardless of their industry. Further, the digital space offers convenience to businesses by allowing them to use different channels to bring their offering closer to a target audience. A podcast is one of those channels. However, running a podcast comes with many challenges. As a marketer considering launching a podcast, you must first convince your executive team that podcasting is the way to go. Once you get their consent, the roller coaster of a podcast b...2022-04-2640 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to use your podcast to grow on YouTube with Matteo DuòCompanies often use different channels to promote their podcasts. But have you seen a company take a successful approach with YouTube? In the newest episode of Recorded Content, Justin Brown connects with Matteo Duò, the Head of Content at Kinsta. Matteo leads us through his YouTube journey, all the challenges around podcasting on YouTube channels, and how consistency helped him and his content team enhance the podcasting experience in the long run. Justin and Mateo believe that a combination of different aspects determines an episode's quality, but consistency is the biggest thing that impacts podcast suc...2022-04-1146 min

Recorded Content - Helping B2B marketers use a podcast for content marketingWhy feedback is important to running & growing a podcast with Nolan McCoyB2B has "earned" the reputation of being a dull space, and marketers struggle to put a lot of effort into crafting creative marketing campaigns. But the trends have changed, and businesses today acknowledge the power of creativity in attracting and keeping customers.Therefore, as our guest says, B2B companies differ little from B2C companies. In both spaces, it’s about the people and ensuring your marketing reaches customers on a personal level.In this episode of Recorded Content, our host Tristan Pelligrino chats with Nolan McCoy, the Head of Video and Creative Co...2022-04-0549 min

Recorded Content - Helping B2B marketers use a podcast for content marketingRunning multiple podcasts to humanize your company's brand with Elizabeth HilfrankPodcasting allows you to share your areas of expertise with the world in an intimate and genuine way. And it's certainly one of the best mediums for creating ongoing relationships with your audiences.But one of the most incredible benefits of using podcasts for your business is that it helps you establish your company’s brand.In this episode of the Recorded Content podcast, our host Justin Brown welcomes Elizabeth Hilfrank, the Content Marketing Manager at Drift. They talk about using podcasts to expand your brand, what it takes to launch a podcast, and how po...2022-03-2932 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow podcasting contributes to my personal legacy with Andrew WarnerThe podcast space relies heavily on technology and, every day, we hear of a new innovation that aims to make podcasting easier and faster. However, there is one thing technology cannot do — it cannot improve your conversational skills. That’s up to you. Make the most of available tools and invest in them, but don't obsess too much about audio quality. Instead, focus on bringing value to your audience through meaningful conversations. In this episode of Recorded Content, Andrew Warner, the Founder of Mixergy.com, an experienced podcast host, and the author of "Stop Asking Questi...2022-03-141h 07

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to host a podcast outside of your area of expertise with James FurbushWithout a doubt, podcasts can help your technology company create an entire marketing flywheel. Companies use their shows to explore industry trends, build trust with their audience, and connect their product to customers. But the real power of podcasting lies in the fact that it allows hosts to develop a strong personal brand, irrespective of your podcast’s topic or industry. In this episode of the Recorded Content podcast, our host Justin Brown welcomes James Furbush, the VP of Marketing at AccessOne and the host of the Modern Patient Experience Podcast. They talk about the bene...2022-03-0752 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to capture the voice of your customers with Adam McQueenMany podcast hosts are content creators and marketers, which is good because they have experience with creating and distributing a message. But many of them may not have in-depth knowledge about the product they sell or the industry they operate in, especially in the B2B space. For marketers who aren’t experts in the technology their company sells, it’s important for them to include a subject-matter expert within their content production process. And that’s why a podcast comes in very handy. Experts capture the voice of your customers and share details to help the audienc...2022-03-0148 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to create shareable social videos with DescriptDescript is a very unique platform that allows you to record, transcribe, edit, and mix your audio and video files. On top of that, it has everything you need to create a podcast from scratch. But innovation never stops at Descript. Their latest update or Season 2 (as they refer to it) comes with a lot of exciting features and more possibilities for customization.In this episode of Recorded Content, our host Tristan Pelligrino welcomes Harmony Jiroudek and Kevin O'Connell. Harmony is the Customer Success Manager, and Kevin is a Product Specialist at Descript. They talk a...2022-02-2140 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow we use Snapchat to distribute our company's podcast with Lee DoubledayPodcasts have become a valuable marketing tool for many companies, especially after the pandemic hit. But, few organizations were aware of the complexity involved in producing such content and the devotion that podcasting requires. In addition, most of them struggled with consistency.That's why a well-thought-out plan is what makes a podcast survive. Although many believe that you need a high-quality tech stack, podcasting is all about discipline. But, of course, it's also about having fun and enjoying it.In this episode of Recorded Content, our host, Justin Brown, welcomes Lee Doubleday of Imagine America...2022-02-0136 min

Recorded Content - Helping B2B marketers use a podcast for content marketingReviewing qualitative & quantitative metrics with your podcast with Justin BrownRegardless of which industry we are operating in, we measure success to determine whether our efforts are paying off. But, when it comes to podcasting, hosts often track KPIs, like downloads, which do not always indicate the success of your company’s show. So, instead of focusing on downloads, take a comprehensive look at how your content is performing across various platforms. In this episode of Recorded Content, our host, Justin Brown, shares highlights from previous episodes and elaborates upon what some of our guests said on the subject of podcast downloads.2022-01-1806 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow podcasting can position you as a leader in your space with Justin BrownPodcasts have become a key part of marketing strategies and are a proven way to connect with a specific target audience. But, a podcast is more than just an item on your content checklist. It’s also a valuable learning resource both podcast hosts and their listeners can benefit from.Therefore, if you are thinking about entering the exciting podcast space, don't hesitate to invite people that you can learn from as a host. Yes, you should provide value to your audience and give them content that will make them come and stay, ultimately converting your listeners in...2022-01-0309 min

Recorded Content - Helping B2B marketers use a podcast for content marketingMy favorite segments from conversations in 2021 with Tristan Pelligrino2021 may be remembered as the golden year of podcasting as more businesses decided to start podcasts to engage with their audience. But, many companies still struggle with creating high-quality podcasts that help them attract new customers.And that's the whole reason we launched Recorded Content in March of 2021. In this episode, our host Tristan Pelligrino revisits his favorite quotes from previous episodes.2021-12-2708 min

Recorded Content - Helping B2B marketers use a podcast for content marketingFocusing your podcast on the underrepresented in B2B tech with Christina BradyYou’ll find a lot of companies advocating for gender equality and stressing the importance of having women within executive roles. But the reality is a bit different. Although women are present in the C-suite, tech is still a male-dominated industry.It is time for us to go beyond talking about equality in the tech space and take concrete action towards achieving it. As our guest says, “...promoting women leaders is not about replacing men; it is about adding talent, perspective, skills, abilities, experience, and value to the industry.”In this episode of Recorded Content, our ho...2021-12-2145 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to use your podcast to drive your company's content strategy with Tristan PelligrinoA podcast is more than an audio channel. And a branded podcast can unlock a ton of opportunities for your company.But, it’s not just about the different content formats you can create. Yes, it’s great to get to record a video podcast and then build out video, audio, and written content. However, when you think about your podcast as a “show”... you start to move away from the mindset that a podcast is an audio format.And if you set up your podcast the right way from the beginning, you get away from one...2021-12-1309 min

Recorded Content - Helping B2B marketers use a podcast for content marketingWhy I decided to rebrand a popular customer success podcast with Ben WinnRebranding your podcast is often needed so you can accomplish your goals. For some, the key to rebranding a podcast means changing the show's concept and focusing on stories that go beyond the standard business-related topics. However, rebranding may also include some major changes in terms of the episode structure, the questions asked, and the desired guests.In this episode of Recorded Content, Ben Winn, the Manager of Community & Events at Catalyst, and the host of the Humans of SaaS podcast, and our host, Tristan Pelligrino, uncover the key lessons learned from rebranding a podcast and how...2021-12-0639 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to integrate a podcast within your inbound marketing strategy featuring Ben SailerPodcasts have drawn the attention of both older generations (because of their similarity to the radio) and younger folks who are into just about everything that can be consumed digitally. In addition, podcasts have become a powerful tool companies can use as part of their content strategy.But, it has become clear that running a podcast is more than just owning a mic and pressing the record button. Also, there is a major difference between creating just another fluffy interview versus creating actionable content that helps your audience. In order to truly benefit your ideal customer, podcast...2021-11-2950 min

Recorded Content - Helping B2B marketers use a podcast for content marketingWhy download numbers don't determine the success of your podcast with Christian KleppWhen you are considering a podcast as part of your marketing strategy, choosing a niche and determining your target audience are just the beginning of the process. A podcast is also much more than just chatting with your guests each and every week.In fact, our host Justin Brown said, ''It takes a village to put these things together.''But how do you measure the success of your company’s podcast? How do you know it’s working for your company and your audience?Many companies struggle to determine how to measure the...2021-11-2248 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to launch & run a company podcast with a small team featuring Meredith MetskerLaunching a one-woman show already sounds challenging. Aside from finding guests and searching for the right questions, a solo podcaster has to think about the production, the recording tools, and the best ways to keep the audience interested in the podcast episode.In this episode of Recorded Content, our host Justin Brown welcomes Meredith Metsker, the Content Marketing Manager at Stonly and the host of Beyond the Queue, a podcast for customer experience (CX) leaders. Justin and Meredith have an exciting chat about creating a successful podcast, whether you're recording at a professional studio or at your...2021-11-1555 min

Recorded Content - Helping B2B marketers use a podcast for content marketingLearn how employees can help grow your company's podcast with Tristan PelligrinoToday, practically everyone has at least one social media account, if not several. We share every detail of our lives, both personal and professional, on social media. Employees share information like company milestones, details of what they are working on, and other forms of company information. According to Statista, 91.9% of marketers in major companies are expected to use social media as part of their jobs in 2021.But, companies aren’t getting as much as they can from the information shared out of their podcast. Usually, the host posts the link to a new episode when it goes li...2021-11-0823 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to use a podcast to demonstrate your company's expertise with John TyremanOver the last couple of years, podcasts have become an indispensable marketing tool. They are practically a gold mine of content that allows you to reach new audiences, drive engagement to your website and provide a ton of value.But podcasting requires a bit more involvement than just speaking into the microphone. It takes research, strategic effort, and some technical expertise to get your podcast on the right track.In the latest episode of Recorded Content, Tristan welcomes John Tyreman, podcast expert and host of the Digital Marketing Troop podcast. They get into the technical...2021-11-0137 min

Recorded Content - Helping B2B marketers use a podcast for content marketingLearn how a podcast script can improve your interviews with Justin Brown When you record a podcast, it’s always good to be prepared, especially when your guest is an influencer in your industry. Since your podcast is an extension of you and your company, you want the guest to have a great experience. And most importantly, you want the episode to be relevant to your audience. But many podcast hosts, especially newer ones, don’t prepare as much as they should. They end up with a list of questions but nothing else. And they aren’t able to get good content from their guests. That’s why it’s im...2021-10-2517 min

Recorded Content - Helping B2B marketers use a podcast for content marketingUncovering when it's the right time to launch a podcast with Brett McGrathMany B2B marketers realize the benefits of a podcast. Your company gets a chance to hear from customers, connect with experts and influencers, and share perspectives on industry trends.But even when marketers know they need a podcast, most B2B marketers don’t know when to start. Is it better to get the company up and running first? Should you wait for product/market fit? Should a podcast be part of the initial launch of the company?Brett McGrath, VP of Marketing at The Juice, a company that just launched last year, started de...2021-10-1846 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow our company's podcast helps with a long sales cycle featuring Josh DeTarLaunching a podcast sounds like a lot of fun, but most companies don’t do it because it also looks like a ton of work. Or, there’s pressure to justify a short-term ROI in terms of sales or immediate opportunities. Podcasting, however, has plenty of advantages when you think about it from a broader perspective. In the latest episode of Recorded Content, Tyfone’s Josh DeTar talks about what it was like to launch the company’s first podcast, the Digital Banking podcast, and shares the biggest lessons he’s learned along the way. Josh’s succe...2021-10-121h 01

Recorded Content - Helping B2B marketers use a podcast for content marketingUsing systems to launch & run multiple branded podcasts with Jacob MillerThere are over 48 million published podcast episodes today and it’s more than any one person could possibly consume. And yet, people are still hungry for specific and timely content shared through the podcast format. Every company in B2B benefits from running a podcast. It helps the company learn from customers, connect with influencers and provide a perspective on what’s happening in the industry. But most companies struggle to narrow in on their audience, especially when their organization provides products or services to a variety of different personas. Organizations often fall into the trap o...2021-10-0449 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to build a distribution plan for your company's podcast with Justin BrownIs the phrase “build it and they will come” the primary strategy behind your podcast distribution plan? If it is, then that’s a problem. And it’s one experienced by too many podcasters. In the latest episode of Recorded Content, the co-founders of Motion and hosts of Recorded Content explain why a podcast is much more than an audio file that gets distributed through platforms like iTunes.During the episode, Tristan and Justin discuss some of the challenges that companies face with podcast distribution and how to create an effective distribution plan for your company’s show.2021-09-2715 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to push content creation to the top of your list with Blake JamiesonUnless it’s your primary focus, content creation often gets pushed to the bottom of the to-do list. It takes time and commitment. But in order to get content working for you, it requires consistency. So how do you get more consistent as a marketing team?In this episode of Recorded Content, Justin Brown talks with artist Blake Jamieson, who, for several months of 2020, lived and breathed consistent content creation. At 10:23 pm every day, Blake live-streamed for several hours from his art studio, interacting with fans and sharing his art. Sometimes he created art, sometimes he read fa...2021-09-2024 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to use podcast advertising as part of your marketing strategy with Heather OsgoodThere are over 2 million podcasts out there. And for those who do listen to podcasts, they average over 6 hours of listening each week.This presents a big opportunity for brands to advertise their products.But most small, scrappy marketing teams at technology companies don’t know how to get results from a podcast advertising campaign.So that’s why Heather Osgood joined host Tristan Pelligrino on the show. Heather is a podcast advertising specialist and is the Founder of True Native Media...a podcast representation agency.In this episode, Heather and Tris...2021-09-1346 min

Recorded Content - Helping B2B marketers use a podcast for content marketingWhy being organized is the key to running three podcasts with Sam HembreeNew B2B podcasters often think podcast magic “just happens.” Podcasting is so much more than acquiring some good equipment and booking a guest’s interview. In order to run an effective podcast, you have to be organized and you must sustain a level of consistency to build your audience.In this episode of Recorded Content, Justin Brown sits down with Sam Hembree, a Content Marketing Specialist at Outreach who manages the behind-the-scenes work for three different podcasts.Sam and Justin discuss the balance of doing work internally and leveraging the help of an external agency...2021-09-0638 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to tell better stories with your podcast featuring Park HowellTraditional media used to hold a monopoly over public opinion. Although TV, radio, and print are still a significant part of mass media, social media has sparked many changes, including an evolution in how companies market themselves.In addition, social platforms have allowed every user to share their thoughts, doubts, discoveries, and conclusions regarding all sorts of topics, influencing and even shaping the opinion of those who follow them.In the digital space, everything revolves around content. But not just any old type of content. It has to be interesting and unique content. People don't...2021-08-3039 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to create an amazing podcast guest experience with Tristan PelligrinoAs tempting as it may be, you can’t just sit down at your computer and hit record for a podcast. You need to prepare first if you want your guest to have an amazing experience.In this episode, the Co-Founders of Motion and hosts of Recorded Content explain how having a pre-flight checklist can help you avoid potential problems during recording or within the post-production phase of your podcast.Tristan and Justin talk about their different preflight checklists. Even though they have different lists, they agree that running through a checklist can help make th...2021-08-2423 min

Recorded Content - Helping B2B marketers use a podcast for content marketingThe easiest way to measure the ROI of your branded podcast with Dave Zohrob"Podcasts used to be treated just like radio, and they're not radio." By saying this, Dave Zohrob, today's guest of Recorded Content, shows his love and dedication to the podcast medium. In fact, this love inspired him to start developing a platform called Chartable: Podcast Analytics & Attribution. In this episode of Recorded Content, Dave, the CEO and co-founder of the company, talks about how Chartable can help individuals and businesses measure the impact of their branded podcast.Dave points out that global changes such as the recent pandemic haven’t destroyed the podcast market and pre...2021-08-1638 min

Recorded Content - Helping B2B marketers use a podcast for content marketingWhy conflict is important to the structure of your podcast episodes with Tristan PelligrinoTelling a story – that’s all you need to know about podcasting. Sounds simple, but is it?In the latest special episode of Recorded Content, the co-founders of Motion and hosts of Recorded Content explain how important it is to create a solid structure around the main topic in every podcast episode.During the episode, Tristan and Justin walk through their slightly different podcasting approaches. But despite the nuanced approaches, Justin and Tristan agree that B2B podcasts usually aren’t interesting because of a lack of conflict.Tristan introduces the ABT framework, a hand...2021-08-0921 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow brands can create a connection with their podcast featuring Mark AsquithAre we living in the golden age of podcasting? Many will say 'Yes' because it seems like it has never been easier to launch a podcast. But starting and growing a podcast are two different things. Luckily, there are people specialized in helping companies create successful podcasting stories. One of them is Mark Asquith.Mark is the CEO & co-founder of Captivate.fm and on a mission to help podcasters grow their audience. Mark and our host Tristan talk about the most significant challenges brands face when launching a podcast. As our host explains, marketing teams focus on...2021-08-0348 min

Recorded Content - Helping B2B marketers use a podcast for content marketingThe difference between ABM and account-based podcasting with Declan MulkeenAccount-based podcasting is not a full blown ABM strategy. And if you’re looking to use your podcast as a way to create leads, you’re doing it all wrong.In this episode of Recorded Content, Justin Brown chats with Declan Mulkeen, the CMO of strategicabm. Declan’s company helps companies win, grow and retain their most valuable accounts through true account-based marketing strategies. Declan also hosts the Let's Talk ABM podcast and uncovers how other marketers are using ABM to generate revenue.During the conversation, Justin and Declan talk about why ABM is a marath...2021-07-2646 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to use a private podcast to share information within your company featuring Craig HewittAt this point, most companies understand what a branded podcast is. And marketers are starting to learn how to use a podcast as a foundation for a lot of great content for both prospects & customers. But your normal, publicly-accessible podcast is typically used as a way to grow your audience. How can your business gain a competitive advantage with an internal podcast? In this episode, Tristan Pelligrino speaks with Craig Hewitt, the Founder of Castos. Castos is a podcasting platform that helps podcasters grow their audience and offer exclusive content through public or private podcasts....2021-07-1941 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to get your podcast to rank in search results with Alexis HueOne of the ways listeners find your podcast is through the search function within Google, Spotify or Apple. And if your show ranks higher in the results, it leads to more listeners. But how do the search engines work within the most popular podcast platforms? In this episode, Justin Brown chats with Alexis Hue, the Managing Director and Co-Founder at Voxalyze. Voxalyze is a company that offers search engine optimization (SEO) services, data, and insights for audio content, including podcasts. The technology powered by Voxalyze helps podcast episodes rank higher in search results and helps to...2021-07-1228 min

Recorded Content - Helping B2B marketers use a podcast for content marketingCreating premium experiences with private podcasts featuring Jason Sew HoyUsing paid ads is one way of monetizing your podcasts. But did you know that you can monetize your podcast with the help of your audience? And you can also create premium experiences for your audience using a private podcast? In this episode of Recorded Content, Jason Sew Hoy, Co-Founder and CEO at Supercast, joins host Tristan Pelligrino. Jason breaks down how podcasters can create subscriptions, develop premium experiences for customers and even earn sustainable revenue through a private podcast.According to Jason, the subscription model fosters stable revenue growth, and it can be a g...2021-07-0544 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to solve problems and educate your audience with a podcast featuring Pragya MishraIt’s not that common where you see podcasters start their own show with video content. Typically, podcasters start with the audio format and then pivot later to video. But not Pragya Mishra. Pragya is the Head of Marketing at SHIELD, a company that offers valuable insights into LinkedIn analytics and helps you build your brand.In this episode of Recorded Content, Justin Brown talks with Pragya about her first venture as a podcaster and uncovers how her podcast helped her land a dream job. The two discuss the specifics of getting started with a pod...2021-06-2833 min

Recorded Content - Helping B2B marketers use a podcast for content marketingUsing a podcast to connect with small business owners featuring Jesus McDonaldIn the latest episode of Recorded Content, Justin Brown chats with Jesus McDonald, the host of The Jesus McDonald Experience podcast and the Founder and CEO at JRM Web Marketing. Despite his tremendous popularity among B2B marketers and 15 years of rich experience in marketing and delivering website solutions, Jesus generously shares his valuable content with the rest of the online marketing community without requesting a subscription or any paid membership."I'm not focused on monetizing or being a YouTuber. I am just focused on providing valuable content," says Jesus. The fact that he receives so many...2021-06-2238 min

Recorded Content - Helping B2B marketers use a podcast for content marketingSharing your point of view in solo podcast episodes with Anna FurmanovA podcast provides a way to have amazing conversations. And it also provides a way to present raw & unfiltered thoughts through solo episodes. But that’s as far as most podcasters go. B2B podcasters don’t realize there’s often a hidden treasure within every episode - beyond just the audio file.In the latest episode of Recorded Content, host Tristan Pelligrino uncovers how Anna Furmanov created the “Modern Digital Content Strategy For Startups Playbook” - all from a single podcast episode. Anna, the owner of Furmanov Marketing Consulting and the host of...2021-06-1445 min

Recorded Content - Helping B2B marketers use a podcast for content marketingCreating long-form podcasts and chopping them up with Gary VaynerchukWhen people talk about motivation and inspiration in the business world, the name Gary Vaynerchuk often pops up in our minds. The success he’s had during his 25+ career all stems from hard work and a dedication to sharing his experience with his audience. In this episode of Recorded Content, Gary talks about his newest project, VeeFriends. Gary and our host, Justin, chat about the strategy Gary uses to promote his projects. The two of them also discuss the importance of accepting and taking advantage of technology. According to Gary, the digital and physical world should work tog...2021-06-0722 min

Recorded Content - Helping B2B marketers use a podcast for content marketingSpeak on podcasts to build more credibility in your industry with Mark ColganDo you need to prepare to be on a podcast? And if preparation is a good idea, where can you get help? In this episode of Recorded Content, Mark Colgan, the Co-Founder of Speak on Podcasts, provides some insights on how to make appearances on podcasts to build credibility in your industry. Being a perfect (podcast) guest is not a matter of pure talent. Instead, your success as a podcast guest is based on your ability to leverage your strengths and work on your weaknesses. In this interview, hear why it is essential to build a...2021-06-0130 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow to craft better questions and have damn good conversations with Joe FerraroIn this episode, you get an opportunity to meet Joe Ferraro, an impressive high school English teacher, Founder of Damn Good Conversations, and the host of The One Percent Better Podcast.Considering Joe has a lot on his plate, what do all of these roles have in common and how do they help him have good conversations? To cite Joe, "It's a combination of curiosity and energy."Joe has been a fan of conversations ever since he was ten years old. He listened to the local journalists asking questions after games and loved the work...2021-05-2554 min

Recorded Content - Helping B2B marketers use a podcast for content marketingYour podcast is not about perfection, it's about dedication with Galem GirmayPeople are so different and their vision of success varies widely. So, when you look at your professional career, how do you want your legacy defined?In the latest episode of Recorded Content, Justin Brown talks with Galem Girmay, Co-founder of RevGenius and the producer of the What Is Your Legacy podcast. Galem’s show explores how professionals define their personal legacy and how it can change over the duration of their career.Although Galem’s show features conversations with her colleagues, she touches on topics most other podcasts don’t. Sometimes approaching conversations about death...2021-05-1745 min

Recorded Content - Helping B2B marketers use a podcast for content marketingWhy preparation is important to a successful podcast episode with Mike Wolber"I am launching a podcast for a reason. It is not just fun," said Mike Wolber, the CRO at Rent Dynamics and the host of the Modern Multifamily podcast. He started creating podcast episodes alongside his other work duties because he wanted to hear about exciting trends from people in the multifamily industry and share them with listeners.So, what is the hardest part about creating a podcast? For Mike, it was the fear of what other people would think and whether he could find the guests for his show. But he soon realized that good preparation...2021-05-1045 min

Recorded Content - Helping B2B marketers use a podcast for content marketingUsing different podcasts to build trust along the customer journey with Alban BrookePodcasting is all about making connections. It's a great way to take your customer relationships to another level and have genuine, meaningful conversations with other experts in the industry."The depth of the relationship you're creating with a podcast listener is so much greater than what you're getting from somebody who's watching your TikTok videos or multiple YouTube videos. All of the podcast listeners, they're just way more connected to you," says Alban Brooke, the Head of Marketing at Buzzsprout.And that’s why Buzzsprout produces not only one, but three podcasts: 1) Buzzcast, 2) Podcasting Q&A...2021-05-0455 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow companies can capitalize on the video-first era with Patrick FrankAdapting to a new situation and not giving up is the mindset every business owner should embrace. Partick Frank is an award-winning video producer, and 2020 was pretty challenging for him. However, when you truly love your profession and want to succeed, you look for solutions. Zoom was Patrick's. In May 2020, he launched EditVideoCalls.com, a done-for-you service that takes your everyday Zoom conversations and turns them into shareable videos for marketing and training.In this episode of the Recorded Content podcast, Patrick talks about his professional journey. He shares what it is like to be a...2021-04-2637 min

Recorded Content - Helping B2B marketers use a podcast for content marketingHow a CMO became a podcast hostess during the pandemic with Jen KernHow do you go from not being interested in podcasts to becoming a hostess of a successful and exciting new show? The truth is, anything is possible, as long you set your mind to it and listen to your gut feeling.As someone who wasn't particularly keen on even listening to podcasts prior to the pandemic, it's safe to say Jen Kern has come a long way since. She now hosts her own podcast and says that podcasts became her lifeline both professionally and personally during the pandemic. Jen Kern is the CMO at Qu, a...2021-04-1934 min