Shows
HighLevel Hot TakesHighLevel Hot Takes with Mouneeb Shahid: How to Make the Most Out of HighLevelHow can HighLevel help your agency scale up? That’s what came into today’s guest’s mind.In this episode of HighLevel Hot Takes, I sit down with Mouneeb Shahid, the owner of a 20-year-old agency specializing in website and app development.Mouneeb shares some of his favorite feature updates from the recently concluded HighLevel summit and his biggest advice for those who want to jump into HighLevel to scale their business.Tune in now!Key Takeaways:Introduction (00:00)Using HighLevel to scale a 20-year...
2023-12-0403 min
Marketing InnovationOn Helping Customers Find Businesses They LoveIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Carlee Groves, Director, Marketing & Communications at CopperTree Analytics. Carlee's role includes defining and executing marketing, digital communication, and PR strategies to support the overall corporate goals and objectives of CopperTree Analytics.
2023-09-2100 min
Marketing InnovationOn Helping Customers Find Businesses They LoveIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Carlee Groves, Director, Marketing & Communications at CopperTree Analytics. Carlee's role includes defining and executing marketing, digital communication, and PR strategies to support the overall corporate goals and objectives of CopperTree Analytics.
2023-09-2100 min
Marketing InnovationOn Helping Customers Find Businesses They LoveIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Carlee Groves, Director, Marketing & Communications at CopperTree Analytics. Carlee's role includes defining and executing marketing, digital communication, and PR strategies to support the overall corporate goals and objectives of CopperTree Analytics.
2023-09-2100 min
Marketing InnovationOn Helping Customers Find Businesses They LoveIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Carlee Groves, Director, Marketing & Communications at CopperTree Analytics. Carlee's role includes defining and executing marketing, digital communication, and PR strategies to support the overall corporate goals and objectives of CopperTree Analytics.
2023-09-2100 min
Sask EntrepreneursProtecting the Integrity of Organizations with Claire Bélanger-Parker, Executive Director at Crane Rental Association of CanadaIn this week's episode of the Sask Entrepreneurs Podcast, host Mouneeb Shahid speaks with Claire Bélanger-Parker, Executive Director at Crane Rental Association of Canada.Claire began her entrepreneurial career in 1999 in tourism and event management. After an eight-year career at Radio Canada, she founded the CNT Management Group and has built a strong reputation, receiving multiple awards and recognition in tourism and business excellence.Claire has contributed to multiple boards over the years, including Tourism Regina, Conexus Arts Centre, and Tourism Saskatchewan. She's also serving her first term with the Women Entrepreneurs of Saskatchewan.
2022-05-1049 min
The Marketing Innovators PodcastHow To Truly Understand Your Customer's Buying Behavior with Carlee Groves, Director, Marketing & Communications at CopperTree AnalyticsIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Carlee Groves, Director, Marketing & Communications at CopperTree Analytics.Carlee's role includes defining and executing marketing, digital communication, and PR strategies to support the overall corporate goals and objectives of CopperTree Analytics.She supports the productization of CopperTree’s SaaS software solutions across various vertical markets through numerous acquisition channels while analyzing their results and opportunities for improvement.Aside from being a full-time mom, Carlee's passions include optimizing the customer journey and lifecycle from brand awareness to final purchase and cu...
2022-05-0927 minMarketing InnovationEpisode 33: How To Truly Understand Your Customer’s Buying Behavior with Carlee Groves, Director, Marketing & Communications at CopperTree AnalyticsIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Carlee Groves, Director, Marketing & Communications at CopperTree Analytics.
2022-05-0927 min
The Marketing Innovators PodcastCutting-Edge Data Intelligence for Meaningful Marketing with Ian Cameron, VP of Marketing at FobiIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Ian Cameron, VP of Marketing at Fobi.Fobi is a data center company focused on helping its clients turn real-time data into actionable insights. Whether that's through email, wallet pass platforms, or additional engagement, Fobi helps them improve their profitability and operational efficiencies.Ian worked for Epson in Japan for over 15 years, becoming the first and only non-Japanese person to achieve the position of General Manager in charge of Marketing and Communications. He became fluent in Japanese during his time there.
2022-04-2526 min
The Marketing Innovators PodcastThe Personal Brand That Dominates the Sports Industry with Ken Ungar, President and Founder of CHARGEIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Ken Ungar, President and Founder of CHARGE.CHARGE is a sponsorship marketing agency that helps brands and properties unlock the power of sponsorship.Ken's clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca Cola, Jim Beam, Microsoft, Reebok, 50+ professional athletes in the NFL, NASCAR, and IndyCar.In his own words, Ken has embarked on a weirdly diverse career, taking advantage of opportunities when they present themselves. He's been a lawyer, author, and marketer, as well as...
2022-04-1131 minMarketing InnovationEpisode 31: The Personal Brand That Dominates the Sports Industry with Ken Ungar, President and Founder of CHARGEIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Ken Ungar, President and Founder of CHARGE.
2022-04-1100 min
Sask EntrepreneursHow To Stay Competitive in the Furniture Industry with Wayne Wilson, President at Business FurnishingsIn this week's episode of the Sask Entrepreneurs Podcast, host Mouneeb Shahid speaks with Wayne Wilson, President at Business Furnishings.In 1976, Wayne started an office furniture company in Saskatoon and stayed there for about six years.After his business launched, Business Furnishings opened in Saskatoon. It was operated by the general manager of his high school hockey team, who essentially lured Wayne over to Business Furnishings after six years at his other company.In the end, Wayne ended up becoming President. He was just in the right place at the right time and...
2022-04-0528 min
Sask EntrepreneursThe Shift From a Monopoly to a Privatized IPO with Jeff Stusek, Former President and CEO of Information Services CorporationIn this week's episode of the Sask Entrepreneurs Podcast, host Mouneeb Shahid speaks with Jeff Stusek, former President and CEO of Information Services Corporation.Jeff attended the University of Regina, where he obtained his undergraduate degree in business as well as his MBA. He has had various roles over his career, spending 13 years working for the City of Regina in finance taxation, assessment IT, and a stint as the director of transit. In 2006, however, he was recruited to join Information Services Corporation as its Chief Operating Officer.In 2008, Jeff was named the permanent President and...
2022-03-2948 min
The Marketing Innovators PodcastMinimal Marketing with Maximum Impact with Matthew Gierc, VP of Product & Marketing at 3AG SystemsIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Matthew Gierc, VP of Product and Marketing at 3AG Systems.Matt is responsible for identifying new approaches to modeling for complex systems that drive operations, supply chains, and the factory floor, with a focus on bridging the worlds of business and technology. He has an extensive record of successful commercial and technical product launches. He holds an MBA from Queen's University and a Bachelor's of Applied Science from Simon Fraser University.Matt's journey wasn't necessarily traditional. The best way he can...
2022-03-2834 minMarketing InnovationEpisode 30: Minimal Marketing with Maximum Impact with Matthew Gierc, VP of Product & Marketing at 3AG SystemsIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Matthew Gierc, VP of Product and Marketing at 3AG Systems.
2022-03-2800 min
Sask EntrepreneursRevenue Growth as the Majority Shareholder of the Family Business with Sean Stefan, Owner of The Rusty Shovel Landscape ShopIn this week's episode of the Sask Entrepreneurs Podcast, host Mouneeb Shahid speaks with Sean Stefan, Owner of The Rusty Shovel Landscape Shop.Sean describes his family as an entrepreneurial family, with his dad owning a company, and his uncle owning a separate company. In 2008, Sean started working alongside his uncle helping out with his wholesale operation, then in 2010, the economy was starting to pick up in Saskatchewan, with lots of home building and DIY stuff going on.From there, they decided to team up together and open The Rusty Shovel Landscape shop in 2010. Sean...
2022-03-2230 min
Sask EntrepreneursOn Growing a Leading Solar and Geothermal Energy Contractor Business with Kevin Bergeron, President and CEO at MiEnergyIn this week’s episode of the Sask Entrepreneurs Podcast, we speak with Kevin Bergeron, President and CEO at MiEnergy.MiEnergy is one of Western Canada’s leading solar and geothermal energy contractors. Kevin also co-owns and operates Polar Refrigeration as well as SilveRock Investments.Kevin was born and raised in Saskatoon, where he graduated from the College of Commerce with a triple major in finance, business economics, and marketing. He’s also completed the executive program at the Kenneth Levene Graduate School of Business and holds his fourth class power engineering operator certificate from TSASK...
2022-03-1520 min
The Marketing Innovators PodcastKeeping Content Relevant With Open Source Content Marketing with Emma Williams, Senior Director of Marketing & Sales Operations at Breathe LifeIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Emma Williams, Senior Director of Marketing and Sales Operations at Breathe Life.Emma has spent the last eight years actively involved in the Montreal tech space: being one of the first employees at an early-stage startup; working on the support side as the program manager of an accelerator; director of Montreal's premier tech hub. Emma has been immersed in all aspects of scaling: operations; finance; marketing; customer support, and joined Breathe Life to help execute on its content and marketing strategies....
2022-03-1419 minMarketing InnovationEpisode 29: Keeping Content Relevant With Open Source Content Marketing with Emma Williams, Senior Director of Marketing & Sales Operations at Breathe LifeIn this week's episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Emma Williams, Senior Director of Marketing and Sales Operations at Breathe Life.
2022-03-1400 min
Sask EntrepreneursServing, Solving, and Selling Financial Services with Daniel Johnson, Chief Executive Officer at Innovation Credit UnionIn this week's episode of the Sask Entrepreneurs Podcast, host Mouneeb Shahid speaks with Daniel Johnson, Chief Executive Officer at Innovation Credit Union.Daniel has over 20 years of experience leading organizations by providing people-focused transformational solutions. He is known as a motivational, influential leader and collaborator who guides high-performance teams in achieving performance objectives.After a three to four-year stint in Alberta, Daniel ultimately came back to Saskatchewan to Innovation Credit Union, which is a provincially-based credit union that subscribes to his overall purpose of responsible banking.He particularly enjoys doing business in...
2022-03-0825 min
Sask EntrepreneursModernizing the Parking Industry with Kyle Smyth, Co-Founder at Offstreet TechnologyIn this week's episode of the Sask Entrepreneurs Podcast, host Mouneeb Shahid speaks with Kyle Smyth, Co-Founder at Offstreet Technology.The parking industry is a multibillion-dollar industry. For most drivers, it's just simple parking, but Saskatoon alone brings in hundreds of thousands of dollars a month.Offstreet Technology's software enables parking operators to convert to a fully digital environment. Kyle was approached by Matt Forman, who's now his co-founder, who came to him with the idea of creating a parking app that was like Airbnb for parking.They're now deployed at almost every...
2022-03-0131 min
The Marketing Innovators PodcastPinpointing the Right Marketing Strategy Using Data with Xavier Mesrobian, VP Sales & Marketing at Skkynet Cloud Systems, Inc.In this week’s episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Xavier Mesrobian, Vice President of Sales & Marketing at Skkynet Cloud Systems, Inc.With over 25 years of experience in sales and marketing, Xavier is a seasoned technical sales and marketing executive with a strong foundation in net new business development. Working with enterprise customers, OEMs, and reseller channels, Xavier identifies new opportunities and partnerships. He also identifies market needs and brings to market solutions that help customers enhance their business.Skkynet's approach is one where they're constantly touching their customer and ad...
2022-02-2830 minMarketing InnovationEpisode 28: Pinpointing the Right Marketing Strategy Using Data with Xavier Mesrobian, VP Sales & Marketing at Skkynet Cloud Systems, Inc.In this week’s episode of The Marketing Innovators Podcast, host Mouneeb Shahid speaks with Xavier Mesrobian, Vice President of Sales & Marketing at Skkynet Cloud Systems, Inc.
2022-02-2800 min
Sask EntrepreneursFrom Warehouse Driver to CEO with Jay Sullivan, President and CEO at HBI Office Plus Inc.In this week's episode of the Sask Entrepreneurs Podcast, host Mouneeb Shahid speaks with Jay Sullivan, President and CEO at HBI Office Plus Inc. Jay Sullivan has been part of the HBI Office Plus team for the past 22 years. He started his HBI Office Plus journey in the warehouse and has worked his way through the company, all the way to the top.He became the primary owner in 2018 and understands every aspect of HPI and the Office Solutions industry. Jay has revolutionized and grown the company into the successful business that it is today. H...
2022-02-2228 min
Sask EntrepreneursMastering Mutual, Beneficial Relationship-Building with Ben BorneIn this week’s episode of the Sask Entrepreneurs Podcast, host Mouneeb Shahid speaks with Ben Borne, Co-Founder and Co-President at SymmetryPR.He is a communications professional on paper, but a relationship builder at heart. Over the years, Ben has nurtured a passion for using strategic communications to create inclusive, generous, and responsible communities. He holds a Bachelor of Arts degree from Canadian Mennonite University, and a diploma in public relations from the University of Victoria. In his spare time, Ben is an active volunteer with the International Association of Business Communicators, and President of the Learning Di...
2022-02-1533 min
The Marketing Innovators PodcastFinding Your Target Audience with Patty Romeo, VP of Marketing at JuvonnoOn this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Patty Romeo, VP of marketing at Juvonno, a Winnipeg-based software company that designs solutions for outpatient rehabilitation clinics with online booking, charting, scheduling, and billing.After earning a business degree with a focus on marketing from North Dakota State University, Patty spent several years in the corporate world, learning valuable lessons about process structure and workflow. She then moved into the world of startups, where she had more autonomy and wore many hats.She joined Juvonno in a sales role, right as the...
2022-02-1423 minMarketing InnovationEpisode 27: Finding Your Target Audience with Patty Romeo, VP of Marketing at JuvonnoOn this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Patty Romeo, VP of marketing at Juvonno, a Winnipeg-based software company that designs solutions for outpatient rehabilitation clinics with online booking, charting, scheduling, and billing.
2022-02-1400 min
Sask EntrepreneursBuilding New Leaders as a Seasoned Leader with David SmithIn this week’s episode of the Sask Entrepreneurs Podcast, host Mouneeb Shahid speaks with David Smith, President, Executive Leadership Coach, Consultant & Speaker at Logia Consulting Inc.Logia Consulting primarily exists to help new and upcoming leaders make things happen as they lead their teams to success. They empower new leaders with their experience and existing leadership, carefully develop skills, coaching, mentorship, and passion for people.In today's market, you definitely need that coaching and mentorship to be able to expand your mind. Why? Because what David has personally noticed after being in business for 17 ye...
2022-02-0824 min
Sask EntrepreneursBridging the Gaps Between Patients and Providers Globally with Didi Emokpare, Chief Executive Officer at Outpost HealthcareIn this week’s episode of the Sask Entrepreneurs Podcast, we spoke to Didi Emokpare, Chief Executive Officer at Outpost Health.Outpost offers healthcare without boundaries by powering a global health delivery network, bridging gaps between patients, providers, and health payments worldwide.The episode begins with Didi sharing his backstory and background, and what made him start Outpost three years ago.We learn some of the challenges Didi and the company have faced with his long-term vision for the brand. Didi explains that the vision is for any patient on the planet to ac...
2022-02-0126 min
Sask EntrepreneursStanding Out From the Competition with Blair Ross, Chief Operating Officer at Security Services Corp (SSC)In the latest episode of the Sask Entrepreneurs Podcast, we chat with Blair Ross, Chief Operating Officer at Security Services Corp (SSC).Security Services Corp. is a growing, publicly-traded provider of physical and cyber security services. Its services are available to corporate and public sector clients across Canada.The episode begins with Blair sharing how he started his company and talking about his professional background. He then shares what he loves about working in the region, which is mainly the people.Blair goes into more detail about his company, discussing how he helps...
2022-01-2526 min
Sask EntrepreneursOn Helping Customers Find Businesses They Love with Karen Smith, CEO of the Better Business Bureau of SaskatchewanIn this week’s episode of the Sask Entrepreneurs Podcast, we chat with Karen Smith, CEO of Better Business Bureau of Saskatchewan.Karen also serves as a board member for the following organizations: Regina Community Clinic; Access Communications Cooperative; the Saskatchewan Chapter of the Institute of Corporate Directors; and Saskatchewan New Home Warranty Program.She’s also a member of the Leader’s Council at the Hill and Levene Schools of Business at the University of Regina.The Better Business Bureau helps consumers find businesses and charities they can trust, and the episode begins...
2022-01-1825 min
Sask EntrepreneursOn Developing a Workplace Safety App with Ryan Quiring, CEO at SafetyTekOn the latest episode of the Sask Entrepreneurs Podcast, we speak with Ryan Quiring, CEO at SafetyTek.SafetyTek is a leading workplace safety app that collects information efficiently, reduces incidences, and creates a safer workplace environment. The app focuses its efforts on incident prevention.The episode begins with Ryan explaining how he came up with the idea for SafetyTek. Then, he talks about his goals for SafetyTek. Ideally, he wants customers to know immediately that SafetyTek is an app that can be implemented within minutes.Ryan goes on to share the challenges he...
2022-01-1140 min
The Marketing Innovators PodcastNavigating to Smooth Water with Chris Veillon of Pure FlavorIn this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Chris Veillon, chief marketing officer at Pure Flavor, a company that puts quality, flavor, and customers first by providing greenhouse-grown vegetables from its farms that are strategically located throughout North America.The wanderlust bug hit Chris early in his life, and he left school to be a ski instructor in places like Banff, Alberta and Switzerland. In his mid-20s, he made his way back to school and got his four-year honors degree in three years. What followed was a substantial career in tourism.
2022-01-1023 minMarketing InnovationEpisode 26:Navigating to Smooth Water with Chris Veillon of Pure FlavorIn this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Chris Veillon, chief marketing officer at Pure Flavor, a company that puts quality, flavor, and customers first by providing greenhouse-grown vegetables from its farms that are strategically located throughout North America.
2022-01-1000 min
Sask EntrepreneursOn Developing Brewery Management Software with Shea Martin, CEO at Brew NinjaIn this week’s episode of the Sask Entrepreneurs Podcast, we chat with Shea Martin, CEO at Brew Ninja.Brew Ninja offers brewery management software, providing simple accounting, production, regulation, sales, and reporting.The episode begins with Shea sharing his background and his journey of starting Brew Ninja. Then, we learn why Shea loves doing business in the Saskatchewan province, which is mainly because he enjoys working in a small community.Shea shares what separates Brew Ninja from the competition and how the company manages to exceed in customer service. He also discusses th...
2022-01-0425 min
Sask EntrepreneursOn Helping Businesses Grow With Technology with Collin Pullar, President of the Saskatchewan Construction Safety AssociationIn the latest episode of the Sask Entrepreneurs Podcast, we speak with Collin Pullar, President of the Saskatchewan Construction Safety Association.Collin builds and maintains relationships with industry partners, unions, indigenous communities, regulators, and government members. He’s also a leader in innovation and incorporation of leading technology, and introduces improvements to business decisions.As well as working as the president of the Saskatchewan Construction Safety Association, Colin also serves as the chair of the Regina and District Chamber of Commerce.The episode begins with Collin sharing his career background in depth. Then, we...
2021-12-2137 min
Sask EntrepreneursOn Eliminating Hunger and Food Insecurity with John Bailey, CEO of Regina FoodbankIn this week’s episode of the Sask Entrepreneurs Podcast, we chat with John Bailey, CEO of Regina Food Bank.The Regina Food Bank is a charitable community-based organization. Its mission is to eliminate hunger and food insecurity via nutritious food distribution, education, and support programs in cooperation with the community.John begins the episode by discussing his background and role at Regina Food Bank. Then, John goes on to explain what he loves about working with the local community. He also shares some of the biggest challenges for the organization.A large pa...
2021-12-1423 min
The Marketing Innovators PodcastControlling Your Content with Paula Hingley, Director of Marketing & Communications at Echosec SystemsIn this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Paula Hingley, director of marketing and communications at Echosec Systems, a company that allows clients to monitor security threats through streamlined access to indexed data from a wide range of social media, deep web, and dark web networks.Paula’s story behind joining the company is an interesting one. She is a chef by trade and she was working in a restaurant in the same building Echosec was in. She got to know the team members and when they found out she was also a wr...
2021-12-1326 minMarketing InnovationEpisode 25: Controlling Your Content with Paula Hingley, Director of Marketing & Communications at Echosec SystemsIn this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Paula Hingley, director of marketing and communications at Echosec Systems, a company that allows clients to monitor security threats through streamlined access to indexed data from a wide range of social media, deep web, and dark web networks.
2021-12-1300 min
Sask EntrepreneursLeading From the Ground Up with Trent Meyer of Hi-Tec ProfilesOn this episode of the Sask Entrepreneurs Podcast, we speak with Trent Meyer, President at Hi-Tec Profiles, one of Western Canada’s leading providers of steel processing services, including profile cutting and bending technology.Trent has been at the helm of the 25-year-old company since 2018. They do business with many companies in select industries, without discriminating on size. He says that having multiple clients in certain industries is possible due to strong relationships. Whether it’s a long-term relationship or a new one, Trent and his team focus on delivering exactly what the clients need, when they need...
2021-12-0725 min
The Marketing Innovators PodcastMarketing AI With a Human Voice with Shadi Yazdan, Co-Founder & Chief Growth Officer of PredictivEyeIn this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Shadi Yazdan, co-founder and Chief Growth Officer at PredictivEye. PredictivEye is an AI platform that helps online retailers increase sales and retention through predictive analysis and action based on customer behavior.Shadi began her career working for the government in the education sector, but her entrepreneurial spirit got the best of her. So she got her MBA and started launching businesses. Along the way she learned the valuable lesson that the partners you start a business with are just as important as a life partner...
2021-11-2939 minMarketing InnovationEpisode 24: Marketing AI With a Human Voice with Shadi Yazdan, Co-Founder & Chief Growth Officer of PredictivEyeIn this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Shadi Yazdan, co-founder and Chief Growth Officer at PredictivEye. PredictivEye is an AI platform that helps online retailers increase sales and retention through predictive analysis and action based on customer behavior.
2021-11-2900 min
The Marketing Innovators PodcastPersonalizing the Whole Funnel with Philip Hatcher of SproutIn this week’s episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Philip Hatcher, head of marketing at Sprout, a health technology company empowering organizations to embrace wellbeing and improve health and happiness.Sprout offers a technology solution that allows employers to encourage and reward a healthy lifestyle for their employees through integration with an API. These types of solutions offer challenges to marketers around personalization, brand loyalty, and product loyalty. Philip is constantly assessing their strategy and procedure choices to ensure maximum stickiness and loyalty from their end-users.There is also an in...
2021-11-1527 minMarketing InnovationEpisode 23: Personalizing the Whole Funnel with Philip Hatcher of SproutIn this week’s episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Philip Hatcher, head of marketing at Sprout, a health technology company empowering organizations to embrace wellbeing and improve health and happiness.
2021-11-1500 min
The Marketing Innovators PodcastThe Hybrid Marketing Model with Wafa Sayeed-Irtiza of ACTOIn this week’s episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Wafa Sayeed-Irtiza, VP of Marketing at ACTO, the best omnichannel education ecosystem in the life sciences and healthcare industries.A career in marketing fell into Wafa’s lap by accident when she was offered a marketing position at a radio station following a brief time in retail banking. She eventually moved from her native Pakistan to Canada and began to dive into digital marketing. A new world was opened up to her when she learned about database marketing and data-driven strategy.In h...
2021-11-0143 min
The Marketing Innovators PodcastFinding the Right Channel with Martin Pietrzak, VP of Marketing at ViafouraIn this week’s episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Martin Pietrzak, VP of Marketing at Viafoura.Martin shares details about his 20-year career path which includes an interesting entrepreneurial phase when he and a friend created city-specific search engines to help people who enjoy nightlife find events of interest in their city or a city they are visiting.He dives into his current role and how they strategically determine the proper channels they use to engage and market to consumers. They also use LinkedIn as a tool to get in fr...
2021-10-1838 min
Sask EntrepreneursOn Improved Technology in the Construction Industry with Craig Campbell, President and Owner at G3TechOn the first episode of the Sask Entrepreneurs Podcast, we speak with Craig Campbell, President and Owner at G3Tech.G3Tech first brought ground penetrating radar to the Saskatchewan construction industry in 2007. Today the company is the leader in applying new and innovative technologies to work with non-destructive testing for municipal and construction sectors.The episode begins with Craig sharing how he ended up working at G3Tech. He also explains the services that G3Tech provides to customers.Craig then goes on to talk about how G3Tech differs from its...
2021-10-1323 min
The Marketing Innovators PodcastCreating Customer Connections with Brent Brooks of MMB NetworksOn this episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Brent Brooks, Director, Sales and Strategic Marketing at MMB Networks, an IoT technology company that helps global brands create amazing customer experiences through connected wireless products.Brent and his team have a strong focus on the customer experience. They are upfront with their promises, knowing that they must deliver to create satisfied customers who will want to continue the relationship.The company relies heavily on word-of-mouth for starting and building a repeatable customer journey, but they also take great care that all the...
2021-10-0426 min
The Marketing Innovators PodcastEducating Your Audience with Content, with Cassandra Jowett of PathFactoryIn this week’s episode of The Marketing Innovators Podcast, host Mouneeb Shahid welcomes Cassandra Jowett, Senior Director, Marketing at PathFactory.PathFactory helps enterprise and mid-market B2B organizations utilize content marketing to accelerate the nurturing process and improve win rates with their content marketing. They also use automation to connect buyers with appropriate content to remove friction for buyers.Cassandra joined PathFactory in 2017 as Director of Content Marketing. She found a somewhat disjointed content strategy and put her background in journalism to use to create compelling stories with their content. The goal was to no...
2021-09-2046 min
The Marketing Innovators PodcastUniting Freelancers with Dan Lawrence of LiveliiIn this episode of The Marketing Innovators Podcast, host Mouneeb Shahid is joined by Dan Lawrence, Chief Growth Officer of Livelii. Dan explains how Livelii unites freelancers across North America by offering insurance services, payment processing, and financial and retirement planning to their members—services traditionally offered only to employees of large companies.After describing his background and his interesting journey to his current position, Dan dives into the nuts and bolts of building a large community of widely diverse people who all have one thing in common: working as freelancers.He talks about the im...
2021-05-2422 min
The Marketing Innovators PodcastIntroduction to The Marketing Innovators PodcastIn this introductory episode of The Marketing Innovator’s Podcast, your host Mouneeb Shahid shares: The Peter Drucker principle that forms the foundation of this podcast An interesting story about finding a lost friend that led him down the path of marketing innovation through technology His college “pizza project” that threw fuel on the fire of his passion for helping businesses with technology and marketing innovation What his journey has been like helping over 700 clients since 2004.Mouneeb also discusses who this podcast is for, what listeners can expect from each episode, and of course the role market...
2021-04-0210 min
The Other 99%12 years of Saskatchewan Digital Marketing with Mouneeb ShahidMouneeb Shahid is the CEO of 2webdesign an digital design and marketing firm that has been around for 12 years. When this podcast was being recorded Mouneeb was in London, UK working on his Masters in Digital Strategy, an example of his dedication to improvement for himself and clients he serves. Our conversation ranges from the struggles of starting out to the challenges of educating clients and leading internal teams.
Lots of thought comments and insights from a Saskatchewan Digital Marketing Leader.
2016-05-1735 min