Mouseflow - Podcast Details

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The SaaSiest Podcast 203. Kate Sygrove, Director of CS & Support, Mouseflow - Speak CFO: How CS Leaders Earn an Equal Seat at the TableIn this episode, we’re joined by Kate Sygrove, Director of Customer Success at Mouseflow, the SaaS platform for website behavioral analytics. Mouseflow is a $10M+ ARR business with 3,500 customers, 51 employees, and a CS org balancing enterprise white-glove with digital CS at scale. Kate shares a practical playbook for one of the biggest CS challenges in SaaS right now: getting heard at the exec table. We unpack what it actually means to “speak the language of the CFO,” how to turn CS insight into predictive numbers the business can plan around, and why CS leaders need to pair h...

2026-01-0949 min

SaaS Købmænd #35 - Fra konkurs til +100 millioner med iværksætter Lasse Schou Holbøll 🔥Vi får i dag endnu engang besøg af Lasse Schou Holbøll (Stifter af bl.a. Soundvenue og Mouseflow). Vi taler om hans rejse fra konkurs til salget af Mouseflow (For +100 millioner kroner) og vi kommer forbi en del anekdoter undervejs.Mere om dagens gæst, Lasse Schou HolbøllBesøg Lasses nye virksomhed GrowPanel på https://growpanel.io.De to værterFind mere information om de to værter, Bo Møller og Anders Eiler på følgende websites.Bo Møllerbandeja...

2025-11-2432 min

Cave Bits by Mouseflow: Uncovering Website Analytics From dropped calls to dropped tabs: how digital friction drives telecom churn, and what fixes actually keep customersThe real reason customers leave your telecom brand isn’t always price or coverage—it’s the moment your app or website makes a simple task feel hard. We dive into the six drivers of churn and focus on the hidden killer: digital friction that chips away at trust, triggers support calls, and nudges people toward competitors. Along the way, we show how behavior analytics turns vague “drop-off” metrics into clear, fixable causes you can act on fast.We break down the traditional pain points—network reliability, service quality, pricing pressure, and fresher competing offers—then zero in on two mode...

2025-10-1612 min

Account Based Beverages Why ABM Needs One Owner (with Eddie Casado)Betting on ABM? Eddie Casado did just that—and it changed everything. In this episode of Account-Based Beverages, host Jim Gilkey sits down with Eddie Casado, a growth marketer who led Mouseflow's transition into ABM. Eddie reveals what it really takes to make the pivot work, why ABM needs a single operational owner, and how to keep sales engaged with gamification. From rethinking content and ICPs to embedding into sales ops, Eddie shares the exact moves that made their ABM program stick. Bonus: he names the platform and tools that helped make it all click. This one’s a must-listen for...

2025-05-1605 min

B2B Marketing Futures E100: The Truth About LinkedIn Ads: Creativity, Retargeting & Wasted SpendThe Truth About LinkedIn Ads: Creativity, Retargeting & Wasted SpendIn this episode of B2B Marketing Futures, we go deep into what actually works in LinkedIn advertising. Host Joaquin Dominguez is joined by AJ Wilcox (Founder of B2Linked and host of the LinkedIn Ads Show), Eddie Casado (Head of Growth Marketing at Mouseflow), and Tom Gatten (CEO of Adzact) to unpack how leading marketers are making B2B ads perform.🎯 Learn how to:Keep social actually social with creative-first LinkedIn ad strategiesUse video to build retargeting funnels that convertAvoid wasting budget on "click spo...

2025-05-1343 min

GTM Secrets 050 | Eddie Casado: Breaking Through Busy Markets with Data and CreativityHow does a small but mighty team compete in one of the busiest spaces in marketing tech? This episode of GTM Secrets dives into the brilliant and actionable insights of Eddie Casado, Head of Growth Marketing at Mouseflow, a dynamic competitor to platforms like Hotjar in the behavioral analytics arena.Host Stephen Lowisz sits down with Eddie to explore what it takes to thrive in a crowded market with limited resources. They unpack Mouseflow’s innovative strategies for standing out, from turning raw data into actionable insights to leveraging friction scores to optimize user experiences. Eddie dives deep...

2025-03-2634 min

OMT Podcast Checkout-Marketing: Der Schlüssel zu mehr Conversions und Kundenzufriedenheit (Lucas Lang) | OMT-Podcast #251 ℹ️ Lucas Lang beim OMT ℹ️ Mario Jung beim OMT ℹ️ Durchschnittliche Warenkorbabbruchrate bei ca. 70% (Quelle: Baymard Institute) [ℹ️ 22% der Käufer ihren Warenkorb abbrechen, weil der Checkout-Prozess zu lang oder kompliziert ist (Quelle: Baymard Institute))(https://baymard.com/lists/cart-abandonment-rate) ℹ️ Durchschnittliche Checkout-Fluss 11,3 Formularelemente(Quelle: Baymard Institute) ℹ️ Bis 2027 wird erwartet, dass der BNPL-Markt ein Volumen von 895 Milliarden Dollar erreichen wird(Quelle: Juniper Research, 2023) ℹ️ Laut Google verlassen 53% der mobilen Website-Besucher eine Seite, die länger als drei Sekunden zum Laden braucht (Quelle: Google, 2016) ℹ️ Durch die EU-Richtlinie müssen Online-Shops die sogenannte “Button-Lösung” implemen...

2025-03-0347 min

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization Promoting Your Work to ColleaguesIn today's episode, we dive deep into how UX professionals can effectively demonstrate their value within organizations, especially during challenging times when the shine has come off UX and attention has shifted to AI.Form Analysis Tools: A Game-Changer for UXWe kick off by exploring some exciting form analysis tools that can revolutionize how we optimize web forms. Tools like MouseFlow, Zuko, and EXATOM offer powerful insights into form performance, helping identify where users struggle and drop off.Zuko particularly caught our attention with its focused approach and reasonable pricing, making it...

2025-01-3057 min

Blame it on Marketing ™Marketing Strategy ≠ Business Strategy | E68 with Jennifer MacdonaldIn this episode, Emma, Ruta and Jennifer Macdonald dive into the all-too-common confusion between marketing strategy and business strategy—and why marketers shouldn’t be expected to magically fix business problems. They get into the mess that happens when there’s no clear business direction, how CEOs sometimes (okay, often) misunderstand marketing’s role, and why a solid business strategy is essential for marketing to actually do its job.The conversation highlights the struggle marketers face in getting proper investment, battling unrealistic expectations, and setting boundaries with the C-suite. They call out fake engagement on social media and why...

2024-11-0736 min

Master of Scaling: Marketing messbar machen – mit Ads, Automatisierung & KI Effektives Google Ads: Klick-Touristen loswerden und Budget optimierenWie du mit zielgerichteten Maßnahmen Klick-Kosten sparst und echte Kunden gewinnst Willkommen zu einer neuen Episode, in der wir das Phänomen der „Klick-Touristen“ angehen – Nutzer, die zwar auf deine Anzeige klicken, aber letztendlich nicht konvertieren. Sie verursachen unnötige Kosten, ohne dass dein Umsatz steigt. Um diese ineffektiven Klicks zu vermeiden, teile ich praktische Tipps und Strategien mit dir. Ein wichtiger Schlüssel dazu ist das Conversion-Tracking. Dieses erlaubt es dir, die Handlungen deiner Website-Besucher genau zu messen und so zu analysieren, ob ein Klick nur ein flüchtiger Besuch oder ein potenzieller Kunde war. Weiterhin erfährst du, wie...

2024-11-0412 min

Blame it on Marketing ™We finally understand Product Marketing | E67 with Talya Heller G.In this episode, Emma, Ruta, and Talya Heller G. Founder at 'Down to a T' tackle the misunderstood, often-overlooked world of product marketing. They dive into the real role of product marketing, share what it means to sit smack in the middle of marketing, product, and sales, and highlight why it’s one of the most misunderstood roles in the game. Talya drops a marketing confession about the chaos of translating customer comms for international markets and gives her two cents on the nonstop online “advice” around product marketing. Spoiler: not all of it is worth your time.They...

2024-10-3150 min

Full-Funnel B2B Marketing Show Episode 144: How to plan long term marketing and sales programs with Andrei & VladimirOPTIMIZE YOUR BUYER JOURNEYWith Mouseflow’s heatmaps and session recordings, you’ll easily understand the why behind the drop-offs and optimize those user journeys to drive more meaningful conversions.Try for free here: https://bit.ly/47lmfI5In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to plan long-term marketing and sales programs.Join us to learn and discuss:- How to structure long-term programs and align them with your team's capacity- How to present programs to get leadership buy-in- How to trac...

2024-10-281h 01

Blame it on Marketing ™LocaLAZYation is not Global Marketing! | E66 with Greg LandonIn this episode, Emma, Ruta, and Greg Landon take on the rollercoaster that is global marketing. Think juggling time zones, dodging cultural landmines, and realizing pretty quickly that a one-size-fits-all strategy is a no-go. They chat about how to tailor your messaging for different markets, why just translating your English tagline won’t cut it, and the massive importance of local market research (hint: you can’t just wing it). Greg spills some behind-the-scenes stories, like how Starbucks tiptoed into Italy’s hardcore coffee culture and actually made it work. If you're ready to take your brand worldwide (without fallin...

2024-10-2441 min

The B2B Playbook #159: How to Rank #1 for Your Money Keywords in Record Time (Live Experiment Pt.1)Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qPHow We Ranked #1 for Our B2B KeywordsIn this episode, we’re diving into a live SEO experiment to see how fast we can rank for our money keywords, and you’ll learn the exact steps we take to do it.We’ve got SEO expert Sam Dunning on board to guide us through competitor analysis, keyword selection, and building an optimi...

2024-10-2057 min

Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 107: How to Validate Your Offer with Apollo | Expert Guest: Liz SpektorSend us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryUnlock the secrets to creating irresistible B2B service offers with expert insights from our captivating guest, Liz Spector of Apollo. Join me, Sarah Noelle Block, as we unravel the art of validating your business propositions and the crucial steps to achieving product-market fit. Prepare to challenge your assumptions about customer pain points and uncover hidden opportunities with the guidance of company influencers. Our conversation...

2024-10-2030 min

Blame it on Marketing ™Messy Marketing Careers | E65 with Olga KaranikosIn this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there’s no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your secret weapon, how to show leadership without a fancy title, and why your stack of certifications might not matter as much as you think. Plus, they share tips on managing bad bosses, the shift from marketing as a cost center to revenue driver, and the cringe-worthy trend of marketers jumping on outdated bandwagons.Takeaways:...

2024-10-1836 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: Where Are The Leads by Iris Dings, Sr. Content Manager @ Unmuted🚀 Key Takeaways:Why defining leads together with sales is critical for marketing successWhy "more leads" isn’t always the answer—quality over quantity mattersHear about the pitfalls of short-term lead generation strategiesIn this piece, I dive into my experience as a marketing manager, where the demand for more leads became my personal nightmare. The sales team’s relentless call for leads—without a clear understanding of what a lead actually is—created constant pressure.The recurring question was: “Where are the leads?” But rushing to create leads just for the sake of numbers doesn’t w...

2024-10-1802 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: Marketing in the Dark by Olena Bomko @ Olena Bomko🚀 Key Takeaways:Why collaboration between marketing and sales is essential for successThe importance of customer research and understanding the productTimeless advice from Eugene Schwartz: Great marketing starts with listeningTune in for a candid conversation about what happens when marketers fly blind and how to avoid marketing in the dark.In this episode, I share the story of my time as a fractional product marketer at a cybersecurity SaaS startup—where things weren’t quite as they seemed. The website was full of b...

2024-10-1602 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: The Campaign That Never Was by Yulia Olennikova @ N.Rich🚀 Key Takeaways:Why attribution windows can obscure long-term successHow SEO campaigns can take time to pay offThe value of documenting and celebrating wins, even if they come too lateTune in for a behind-the-scenes look at what happens when marketing success doesn’t fit neatly into reporting timelines—and why patience in campaigns sometimes delivers the biggest wins.In this episode, I share the bittersweet story of a campaign that seemed destined for failure—until it wasn’t. We lined everything up: new landing pages, revamped co...

2024-10-1601 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: The Process Nightmare by Laura Erdem @ Dreamdata🚀 Key Takeaways:The hidden challenges of procurement and why "yes" doesn't mean doneHow to navigate privacy, legal, and finance hurdles without losing your mindStrategies for reducing friction in the procurement process to speed things upTune in for a candid look at the frustration behind corporate bureaucracy and how to stay sane when your deal is stuck in procurement purgatory. Because sometimes the toughest part of closing a deal isn’t selling—it’s getting through the paperwork.In this episode, I share the...

2024-10-1601 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: A Dark Mode for a Webinar by Michal Leszczynski @ GetResponse.com🚀 Key Takeaways:The importance of having backups and contingency plans for live eventsWhy audiences are often more understanding than we expect during hiccupsHow surviving a live-event disaster can make future presentations feel like a breezeTune in for a lighthearted look at how things can go wrong, how we recovered, and why I now approach live presentations without fear—because once the internet goes down mid-webinar, nothing else seems as scary!In this episode, I recount the heart-pounding story of a live webinar disaster th...

2024-10-1601 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: The $40k Email Nightmare by Jacalyn Beales @ Copy.ai🚀 Key Takeaways:Why calculated risks in marketing sometimes pay off—but not without consequencesThe importance of QA processes and segmentation (yes, even for risk-takers)How to turn mistakes into learning opportunities that fuel growthTune in for a candid, behind-the-scenes look at how we fumbled, panicked, and ultimately came out on top—proving that even the pros aren’t immune to email nightmares.What happens when two bold marketers decide to break all the email marketing rules—and end up with a $40k surprise? In this episod...

2024-10-1601 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: The SEO Horror Recipe by Alexis Trammel @ Stratabeat🚀 Key Takeaways:Why more traffic isn’t always better—especially when it’s the wrong audienceHow irrelevant content can hurt your authority and dilute your brand’s messageThe value of quality over quantity when it comes to SEO and content strategyTune in for a story that’s part marketing mystery, part cautionary tale, and packed with insights on aligning marketing goals with business strategy. Because at the end of the day, it’s not about how many cake lovers you attract—it’s about reaching the right audience that drives growth.Wh...

2024-10-1601 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: The Joke That Got Too Real by Tom Winter @ seowind.ai🚀 Key Takeaways:Why scaling for success requires stress testing beyond your expectationsThe importance of cross-team communication when planning big launchesHow contingency planning can turn potential disasters into smooth recoveriesTune in for a behind-the-scenes look at a moment when growth tested our limits and how we learned to always stay a step ahead—because sometimes, success brings just as many challenges as failure.Building a SaaS startup comes with plenty of challenges, but sometimes the biggest surprises come from the success you weren’t quite ready for...

2024-10-1602 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: The Case of the Phantom Leads by James Gregg @ Search Click Boom🚀 Key Takeaways:Why not all leads are created equal—and how to avoid chasing the wrong onesThe importance of aligning ad campaigns with real business outcomesHow an audit can uncover costly targeting mistakes before it’s too lateTune in for a cautionary tale that underscores the importance of measuring what matters—because no one wants to spend tens of thousands of dollars on leads that lead nowhere.🎙️ $72k for Zero Customers: The Cost of Misguided PPC CampaignsIn this episode, I share the jaw-dropping s...

2024-10-1601 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: The AI Marketing Assistant That Wasn’t by Xan Mannekens, Fractional CMO🚀 Key Takeaways:The dangers of overhyping AI capabilities and releasing products too soonHow poor internal communication can derail even the most exciting ideasThe importance of realistic timelines, ethical marketing, and clear labeling systemsJoin me for a firsthand account of how "Pulling an AudienceGenius" became martech shorthand for making bold promises without the tech to back it up. This is a cautionary tale about innovation gone wrong—and how to avoid turning your next idea into a marketing nightmare.In this episode, I share the jaw-dropping story of how one eager marke...

2024-10-1601 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: The Dirty Data by Georgi Furnadzhiev @ The Growth Syndicate🚀 Key Takeaways:The hidden risks of relying on flawed data for precision targetingWhy even the best campaigns are only as strong as the data behind themHow to spot and prevent dirty data from derailing your effortsTune in to this cautionary tale and learn how to avoid the data traps that can turn even the most promising campaigns into marketing horror stories.As a seasoned growth marketer, I’ve built a reputation across Amsterdam and beyond, turning startups into profitable growth machines. But even the best campaigns can turn into...

2024-10-1602 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: What Could Possibly Go Wrong? by Drew Brucker @ Brainchild🚀 Key Takeaways:The highs and lows of influencer partnershipsManaging unexpected PR crises in real timeWhy thought leadership isn’t always about having the loudest voiceIn this episode, we dive headfirst into the wild world of influencer partnerships in B2B SaaS marketing—and the unexpected chaos that can ensue.Imagine landing a dream collaboration with the biggest name in your industry (think Elon Musk energy, but without the 3 AM crypto tweets). Everything’s on fire—in the best way. Engagement rates are soaring, competitors are hate-sharing, and you’re practicing your humblebrag for the next...

2024-10-1602 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: You're kidding, right? by Tim Hanson @ Penfriend.ai🚀 Key Takeaways:Why communication breakdowns can happen even with the best-laid plansHow to course-correct quickly under pressureThe importance of looping in everyone—even when you think they’re in the knowTune in to hear how we turned this near-disaster into a successful launch, and why we now live by one mantra: If it’s important, say it. Twice.Launching a product is exhilarating—and nerve-wracking. You’ve got countdowns, marketing campaigns firing on all cylinders, and FoMO flooding every channel. But what happens when the most crucial piece of the puzzle—the de...

2024-10-1603 min

Cave Bits by Mouseflow: Uncovering Website Analytics SaaStrophe Series: The Silent Fall and the End of Ads by Adam Holmgren @ Fibbler🚀 Key Takeaways:Why cutting non-clicking campaigns can backfireThe unseen role of brand awareness in driving long-term resultsHow to make marketing decisions when attribution data falls shortJoin us for a real-world reminder that marketing isn't always about instant gratification—it’s about playing the long game, even when the numbers don’t tell the full story.Travel with me back in time to the good old days of pre-recession marketing, when budgets flowed freely, LinkedIn Ads ran smoothly, and nobody questioned attribution—because everything just xworked. But then, the recession h...

2024-10-1603 min

Cave Bits by Mouseflow: Uncovering Website Analytics How to Run CRO Tests the Right Way: Clean ExperimentationIn this audio, we’re answering these questions, trying to go deeper than such posts usually go, supporting our suggestions with knowledge from various CRO experts with decades of experience in conversion rate optimization.

2024-10-1522 min

Cave Bits by Mouseflow: Uncovering Website Analytics Using Social Proof for Conversion Rate Optimization (with Examples)Nowadays, conversion rate optimization (CRO) professionals and marketers alike use social proof, such as testimonials, user reviews, and logos for a simple reason: it builds trust and credibility.But despite knowing this, a critical question remains: How much does social proof influence user behavior? How significant is its impact?

2024-10-1504 min

Cave Bits by Mouseflow: Uncovering Website Analytics Building a Data-Informed CRO Experimentation Roadmap in 10 StepsFor every conversion rate optimization (CRO) professional, there’s a moment of triumph when the organization they’re working with recognizes the value of experimentation and decides that they need a proper experimentation program of their own. Yay!If you’ve just celebrated this moment, congrats! Yet, this is only the beginning. Now it’s up to you as a CRO professional to deliver valuable learnings and exceptional results – and prove that investing in experimentation (and you) was the right decision for the organization to make.There are so many things for you to test! So...

2024-10-1514 min

Cave Bits by Mouseflow: Uncovering Website Analytics The Beginner’s Guide to Understanding Behavior AnalyticsIf content is king, data is undoubtedly queen. Data analytics has transformed how businesses across the globe approach decision-making. Nowadays, no one lifts a finger before you show sufficient data to them.Every organization strives to be data-driven, employing analytics everywhere – from websites to warehouses and production plants, crunching millions of numbers every day.When it comes to user data, businesses collect information about what users do and where they do it. But it’s only been 10-15 years since organizations started paying attention to data that describes how and why users do what they do –...

2024-10-1520 min

Cave Bits by Mouseflow: Uncovering Website Analytics How CRO Experts Design Hypotheses for ExperimentingIn this audio, we’ll guide you through developing data-driven hypotheses that set your CRO tests up for success. You’ll also learn how to use data effectively, identify real conversion problems, and build hypotheses that drive real results.

2024-10-1512 min

The B2B Playbook #158: The 5 Reasons Your Demand Gen Program Isn’t Working (And How To Fix It!)Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qPThis week we go into why your demand generation program isn’t driving the results you need and what you can do to fix it.We’ve spent years working with B2B marketing teams of all sizes, and there are 5 common reasons we keep seeing demand generation programs fall short. Whether you’re missing out on knowing your ICP, not leveraging subject matter experts, or failing to align with sales...

2024-10-1329 min

Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 106: Mastering Human-Like AI Content Creation with Naomi Soman: Crafting Authentic Prompts and Marketing StrategiesSend us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryUnlock the secrets of human-like AI content creation as we sit down with Naomi Soman, a seasoned copywriter from SimilarWeb. Discover how to make ChatGPT mimic your unique writing style, transforming it into an essential tool in your content creation arsenal. Naomi walks us through her expert strategies for crafting prompts that sound authentically human, by feeding ChatGPT a mix of content to ensure it...

2024-10-1329 min

The B2B Playbook #157: Building a High-Impact Demand Generation Framework - George Coudounaris as a guest on DenaveStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qPIn this episode, George Coudounaris appears as a guest on the Denave podcast to share the secrets behind sustainable B2B growth. You'll learn how to move beyond lead generation and build demand that scales.We cover everything from aligning sales and marketing teams to implementing Account-Based Marketing (ABM) effectively and using AI to repurpose content efficiently.Tune in and learn:+ Why lead...

2024-10-061h 00

Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 105: Mastering Productivity: Sarah's Themed Workweek Strategy for Marketing and Business SuccessSend us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryEver wonder how to streamline your marketing efforts and still have time for yourself? In this solo episode, I, Sarah Norrell-Block, unfold my tried-and-true themed workweek strategy that helps me balance marketing, client work, and personal endeavors seamlessly. Discover how dedicating Mondays entirely to marketing, from checking interview schedules to editing my podcast—an anchor for my business development—sets the stage for a productive week...

2024-10-0619 min

Innovators Can Laugh From Engineer to PR Pro: Mike Maynard on PR SuccessSend us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryIn this episode, Mike Maynard, owner of a leading PR marketing agency, shares his transformative journey from an engineer to a PR expert. From buying an agency to surviving the dot-com crash, Mike discusses the critical role of measurement, delegation, and execution in driving long-term success. He provides actionable advice for B2B marketers on how to set effective PR objectives, manage stress as a business leader...

2024-10-0221 min

Full-Funnel B2B Marketing Show Episode 143: Supercharge Your Go-To-Market Strategy with Full-Funnel Go-To-Market Template with Andrei & VladimirJoin us to learn and discuss:- How to use a Full-Funnel Go-To-Market strategy review template- How to define which areas should be improved, where you need to focus and what to remove.REMOVE FRICTION FROM THE BUYING PROCESSWith Mouseflow, you can track where potential buyers are getting stuck on your site—be it abandoned forms, confusing navigation, or even broken links in key areas like your sign-up page or demo request form. Try for free Mouselflow here: https://bit.ly/47lmfI5 RESOURCES

2024-10-011h 03

The B2B Playbook #156: Demand Generation: When to Hire an Agency and When to Go In-HouseStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qPIn this episode, we dive deep into a question we get asked all the time: should you outsource your demand generation program to an agency or do it in-house? As two people who have experience on both sides – running agencies and helping companies build their own in-house demand generation teams – we’re here to give you the real answer.We’ll discuss why many agencies can’t deliver on their promises a...

2024-09-2935 min

Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 104: Internal B2B Influencers: Internal Experts, Authentic Content, and Advanced Demand Generation Strategies | Expert Guest: Frank HusemannSend us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryUnlock the secrets to building a team of internal experts with our special guest, Frank Hussman. Together, we challenge the myth that empowering employees to become subject matter experts will lead to them leaving your company. Frank shares his eye-opening experiences with a SaaS company, showcasing how promoting individual expertise can massively boost your company’s visibility and trustworthiness. You'll learn why nurturing personal brands wi...

2024-09-2938 min

The B2B Playbook #155: Demand Generation Simplified: The Mindset You Need to SucceedStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qPIn this episode, we’re going deep into the mindset that will set you up for success in demand generation. Too many marketers think there's a hidden secret to generating demand, but we’re here to debunk that myth.We walk through our 5 Bs Framework to show you how to build a sustainable demand generation engine for your business. From understanding your target audience to creating a consistent message that reso...

2024-09-2234 min

Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 103: Maximizing Growth: Strategic Solutions for Handling Overflowing Leads with Hayley DenkerSend us a textStop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at Go.Mouseflow.com/tryWatch on YouTube.Ever wondered what to do when your business is booming too much? Imagine facing an overwhelming influx of leads and not knowing how to manage them without turning off your lead generation. Join us as we tap into the wisdom of Haley Denker, a strategic marketing ace from Boston, who sheds light on how to maintain growth without halting your...

2024-09-2237 min

Cave Bits by Mouseflow: Uncovering Website Analytics The Sales-Marketing Tango: Steps to Harmonize Your Teams with Dipak VaderaAre your sales and marketing teams stepping on each other's toes instead of dancing in harmony? Listen to this podcast, "The Sales-Marketing Tango: Steps to Harmonize Your Teams," and discover how to get these two vital teams moving to the same beat.Our Head of Growth, Eddie, joins Dipak Vadera, Director of Community and Ecosystem Marketing at Dealfront.Understanding the Sales-Marketing DisconnectDefining Shared Goals and KPIsImproving Communication and CollaborationLeveraging Data and TechnologyDeveloping a Service Level Agreement (SLA) and more!This podcast is packed with useful insights and strategies to help you improve teamwork and boost...

2024-09-0650 min

WYTPod Mouseflow's Secret Sauce: Advanced Analytics for Superior User Experience In this Wytpod episode, Harshit Gupta, Director of Business Alliances at Wytlabs, interviews Dorothea, the Chief Marketing Officer at Mouseflow. Dorothea shares her journey from aspiring accountant to marketing expert with over 50 years of experience. They explore Mouseflow’s advanced website user behavior analytics, including session replay, heat maps, and friction scores. The conversation addresses common misconceptions about CTA placement, integrating playfulness into brand strategy, and effective communication between marketing and sales. Dorothea also discusses emerging trends in website analytics, the role of AI and machine learning, and strategies to enhance SEO efforts. This episode is packed with actionable ins...

2024-09-0440 min

The Growth and Influence Podcast 22 - Rewriting Mouseflow's New User Email FlowIn the last episode, I did a teardown of the emails a company called Mouseflow sends to users who sign up for a free account of their product. In this episode, I'm going to walk through three emails I wrote to demonstrate the principles I talked about during the teardown.

2024-08-0627 min

The Growth and Influence Podcast 21 - Tearing Down a New User Email FlowIn this episode, I do a teardown of a new user email flow from a real company. Mouseflow is a SaaS company who runs a PLG motion. That stands for "Product-Led Growth," and it means the company uses a free trial or a free subscription level as a primary way of attracting users. The communications, usually and mostly by email, that new users get, are a critical piece of the company's efforts to convert free users to paid users, which they have to do to make money. The average free to paid user...

2024-07-2632 min

The Ecommerce Uptick How to turn losing split-tests into winners that boost conversion rate | Ep. 65 Here is the process. First you want to do an audit and analyze the results. First you are trying to understand if this could be due to a bug or other issues like your design not showing up as you planned… And finally you are auditing the test to see if you want to reject your hypothesis outright or just reject your solution to the hypothesis.Let's say you tried to fix a visitor dilemma that appears in the selector area of a PDP.Through session recordings you have uncovered that people ar...

2024-07-0819 min

Marketingpod.dk med Halfdan Timm & Kristian Tinho Shorts: Lær webshoppens besøgende bedre at kendeHar du også glemt at se, hvad der sker, når brugeren faktisk klikker på din annonce og lander på webshoppen? Så er du ligesom alle andre danske webshops.TakeawaysKonverteringsoptimering er en vigtig del af e-handel, men der er ikke nok fokus på det.Det er vigtigt at lære sine besøgende bedre at kende og identificere fejl og problemer på ens website.Ændringer i produktbillederne kan have en positiv effekt på konverteringsraten.Værktøjer som Microsoft Clarity og Mouseflow kan hjælpe med at analysere og optimere konverteringsprocessen.Det er vigtigt at sætte mål og g...

2024-06-1313 min

Cave Bits by Mouseflow: Uncovering Website Analytics Building a CRO Agency: From zero to exit with Matt Scaysbrook📣Dreaming of starting your own agency? Planning to scale up your business? This is THE podcast you don’t want to miss!Join Eddie Casado, our Head of Growth, as he teams up with Matt Scaysbrook—CRO expert, founder of WeTeachCRO, and a powerhouse dedicated to making ambitious people more effective at their work.They'll be talking about:✅Taking the leap: Transitioning from employment to agency ownership.✅Key skills: The critical and underrated skills an agency owner needs to succeed in CRO today.✅Future of CRO: How CRO is evolving and what it means...

2024-06-111h 00

Podcast Website Tips: Growing Your Podcast via the Web Website Analytics Demystified with Tools and Tips for All UsersToday, we’re checking out website analytics and the various tools available to help you understand what is going on with the visitors to your site (so you can adjust your design to meet your goals). Whether you're a seasoned marketer or just starting out, understanding your analytics is crucial in navigating your website's success. From ubiquitous platforms like Google Analytics to more specialized tools like Monster Insights, Fathom, and Mouse Flow, we'll explore how these tools can demystify visitor behavior, improve your site's performance, and ultimately help you achieve your digital goals.The following li...

2024-05-1022 min

The Wealthy Coach 219: What I've Learned from 5 Years of Running Group ProgramsThis episode discusses the power of group coaching programs. Kendra emphasizes the shift from overwhelming education to actionable steps for transformation, urging coaches to provide meaningful guidance rather than bombarding clients with information. She stresses the importance of community engagement through intentional posts and networking calls, highlighting their role in fostering motivation and support.Continuation plans, offering ongoing support post-program completion, are key for sustained growth within the coaching framework. Kendra also emphasizes the need for tailored sales funnels based on audience preferences, advocating for data-driven marketing strategies and the importance of testimonials in making informed decisions.

2024-03-1830 min

Cave Bits by Mouseflow: Uncovering Website Analytics 5 eCommerce Holiday Readiness Tips for 2023 [From a Website Analytics Perspective]Get ahead of the competition this holiday season with our 5 eCommerce holiday readiness tips for 2023, offering insights from a website analytics perspective. Boost your online store's performance, enhance user experience, and increase sales by leveraging data-driven strategies. Don't miss out on this essential guide to ensure a successful holiday shopping season.

2023-10-2304 min

Cave Bits by Mouseflow: Uncovering Website Analytics Optimizing Micro-Interactions for the Best User ExperienceIn this episode, we talk about micro-interactions, and how to analyze and optimize them. These are critical but often overlooked, of UX design. Analyzing and optimizing them through user testing and behavior analytics can lead to a more engaging and satisfying user experience, ultimately benefiting businesses through improved conversion rates and user satisfaction.

2023-09-1110 min

Cave Bits by Mouseflow: Uncovering Website Analytics 7 Things You Can Learn by Recording Your Website VisitorsIn this episode, the importance of understanding user behavior through session replays is highlighted. Session recording tools act like virtual CCTV for websites, allowing you to track interactions and understand why visitors take specific actions. Use cases include improving conversions, resolving 404 errors, optimizing forms, fixing website glitches, aligning real user journeys with marketing narratives, reducing bounce rates, and identifying broken buttons for enhanced user experience.

2023-09-0112 min

The Ecommerce Uptick The Survey Technique that Drove eCom Sales Up by +150%!Discover the Survey Technique that Drove eCom Sales Up by +150%! A survey you can deploy in a matter of minutes yourself Follow and implement this step by step guide👇🏻 We are all familar with the 80/20 principle by now We are going to use this to our advantage and to boost our conversion rate Step 1. List your 5 best selling products Step 2. Setup a product page Friction Score Survey on each of those products ...

2023-07-2610 min

Cave Bits by Mouseflow: Uncovering Website Analytics Salesforce Journey Builder: 10-Step Checklist of Best PracticesMarketers face challenges in winning over customers, but tools like Mouseflow and Salesforce Journey Builder can help. Mouseflow provides insights through session recordings, while Journey Builder offers personalized customer journeys.

2023-07-0307 min

Cave Bits by Mouseflow: Uncovering Website Analytics 11 Essential Ecommerce Marketing StrategiesDiscover 11 ecommerce marketing strategies for online retailers. From original content and website optimization to social media, email, and SEO, learn how to engage customers, drive conversions, and boost brand recognition.

2023-07-0316 min

Cave Bits by Mouseflow: Uncovering Website Analytics Competitive Strategy: How to Analyze Your Competitors in 2023Learn how to choose and analyze competitors effectively. Create a varied list of competitors, identify key metrics for comparison, track data in a clear sheet, examine their website and pricing model, and even test their products or services. Use these tactics to gain a competitive edge in your niche.

2023-07-0306 min

Cave Bits by Mouseflow: Uncovering Website Analytics How to Run an A/B Test in YouTube AnalyticsWith the competition for quality content on YouTube increasing, creators are turning to A/B Testing to effectively market their videos. Testing different thumbnails, titles, tags, and descriptions helps optimize engagement and drive more views.

2023-07-0305 min

Divi Chat Ep 283 – Optimizing Website Performance Using HeatmapsImagine if you owned a clothing store at the mall and you could track exactly how much time every shopper spent in each row, which fabrics they touched, and every price tag they looked at. With this information, you could rearrange the store to put the most popular items out front to draw in more customers, and move any obstacles that block common pathways. This would take either very expensive video surveillance, or a REALLY annoying sales associate following everyone around with a stopwatch and clipboard. Fun fact: It is super simple (and surprisingly inexpensive...

2023-06-221h 01

Product Market Fat PMF s3 e1 - Ігор Соколов (Conversion Rate Store) про CRO & UXO та дослідження користувачів PMF s3 e1 - Ігор Соколов (Conversion Rate Store) про CRO & UXO Перший (1) випуск третього сезону подкасту Product Market Fat. Наш гість Ігор Соколов, він є співзасновником однієї з найбільших CRO/UXO агенції в світі Conversion Rate Store, яка працює в переважній більшості з клієнтами з США, Європи та Австралії. Ігор є автором декількох методологій в CRO, які команда агенції застосовує для найуспішніших клієнтів в світі. Наш сайт: https://wtf-is-pmf.topPMF в телеграмі: https://t.me/wtf_is_pmf Підписуйтеся на наш телеграм канал - ми там постимо різний продуктовий контент! Про що говоримо? ✅ Що таке CRO та UXO? Хто займається CRO & UXO? Який склад команди по CRO & UXO в агентстві ConversionRateStore? ✅ Як системно працювати з CRO? Які хаки та методології застосовувати? Яким має бути процес? ✅ Роль досліджень користувачів в CRO & UXO. Про правильні питання в користувацьких дослідженнях. ✅ Про дизайн та оцінку A/B тестів та вплив сезонності, ринку, аудиторії на результати тестів? Як бути певним що зміни це результати CRO/UXO, а не зовнішні ситуативні чинники? ✅ Як ConversionRateStore співпрацює з клієнтами та як вдається продавати свої послуги? Чи гарантує ConversionRateStore результат? Розбір кількох кейсів. ✅ Як прокачати навички та експертизу в CRO? Що читати, на кого підписатися, та де вчитися? Корисні лінки: ⭐ Conversion Rate Store: https://conversionrate.store/ ⭐ CXL курси від топових світових маркетологів (рекомендований курс по CRO): https://cxl.com/institute/online-course/cro-agency/ ⭐ Аналітика онлайн форм для CRO - Zuko.io https://www.zuko.io/form-analytics ⭐ CRO гайд від HotJar: https://www.hotjar.com/conversion-rate-optimization/ ⭐ Ще один подкаст з Ігорем - CMO Convo | User intent: the true secret to amazing conversion rates | Ihor Sokol: https://www.cmoalliance.com/cmo-convo-user-intent-the-true-secret-to-amazing-conversion-rates-ihor-sokol ⭐ Інструменти для QA сайту, продукту чи А/В тесту: www.browserstack.com чи www.smartbear.com/product/bitbar ⭐ Інструменти для юзер-тестів: www.respondent.io/, www.usertesting.com, www.trymata.com ⭐ Інструмент для онлайн-опитувань: www.survicate.com та www.typeform.com ⭐ Інструмент для автоматизації email кампаній і для email опитувань: www.klaviyo.com ⭐ Інструмент для запису сеансів: clarity.microsoft.com та www.mouseflow.com Наближайте перемогу разом з КОЛО (Фонд оперативної допомогти ЗСУ): https://koloua.com/ #productmanagement #ukraine #pmf #wtf_is_pmf #productmarketfat Учасники: Ігор Соколов: http

2023-05-091h 26

CRO & Kaffe 20. Malthe Timms toolstack, især om session recording og et farvel til Hotjar[ Giv Ole feedback ]Nu skal det endelig handle om tools, tools, tools.Malthe Timm er Head of CRO hos Obsidian Digital og her skal du høre hvilke værktøjer han bruger når det gælder opsamling af data om brugernes adfærd. Vi kan godt afsløre at det er Google Analytics og Mouseflow. Hvad med Hotjar spørger jeg, det kender alle da?Og så får du en masse tips til hvordan Malthe griber opgaven an - hvordan har fx helt konkret får noget ud af session r...

2023-04-2429 min

eCommerce Lessen eCommerce Lessen - Les 144; Eyeball tracking met Hotjar of MouseflowIn de digitale wereld van vandaag is het begrijpen hoe gebruikers omgaan met uw website cruciaal voor het verbeteren van de gebruikerservaring en het verhogen van conversies. Een manier om inzicht te krijgen in gedrag van gebruikers is door gebruik te maken van oogvolgsoftware, zoals Hotjar of Mouseflow. Hotjar en Mouseflow zijn beide tools die u toelaten om gedrag van gebruikers op uw website te volgen en te analyseren, inclusief waar gebruikers naar kijken en hoe ze omgaan met verschillende elementen op de pagina. Dit kan waardevolle inzichten bieden in gedrag en voorkeuren van gebruikers, wat u...

2023-01-3109 min

Divi Chat Ep 264 – How to Perform a Website Audit (and Why)Kick the year off right with a fresh audit of your website (or your client sites!). What exactly IS a Website Audit? How do you do it? How long does it take? Can you charge for this?? Tune in to hear the panel discuss! Join us every Tuesday at 5 (est) in the live chat on FB or YouTube! Hosts Present: Stephanie Hudson – FocusWP / FB Sarah Oates – Endure Web Studios / FB / @endureweb Eric Dingler – In Transit Studios / Coastal City Creative / https://diviagencycoach.com/ Mike Devitt – Web Design Pro / FB / @webdesignpro.co Resources Menti...

2023-01-121h 04

Marketing Brief EP #595: 3 kilder til konverteringshævende splittestsHalfdan går lige nu super meget op i konverteringsoptimering. I en verden, hvor at visningerne bliver dyrere og din tracking dårligere, så gælder det om at få mest muligt ud af trafikken. Her er tre kilder til idéer til splittests. Du kan finde dem enten via værktøjer som fx Mouseflow (som vi har brugt i vores case med Rains), Google Analytics eller brugertests, hvor du sidder sammen med en person og beder dem om at udføre en handling på dit website (fx at købe dit produkt).

2022-11-2214 min

Marketing Square : Les secrets Growth Marketing ⚡️201. Comment utiliser le Design Thinking pour augmenter ses conversions ? Par Marine Aubaret"Il suffit de 5 utilisateurs pour régler 85% des problèmes". Marine Aubaret est spécialisée dans l’optimisation de la productivité. Dans cet épisode exclusif, elle nous livre les 5 étapes pour améliorer notre taux de conversion, en utilisant le pouvoir du Design Thinking ! 1. Comprendre les besoins utilisateurs Regardez leurs objectifs et leurs motivations. ➞ Récoltez des données quantitatives : Google Analytics. ➞ Récoltez des données qualitatives : café virtuel, appels, visios avec vos clients. ...

2022-11-1120 min

No Hacks: Optimising the Web for AI Agents 4 Google Analytics Alternatives if You're Not a GA4 FanSometime April, 2022. Google announced that they will begin to sunset universal analytics in 2023. And that means everyone will have to use GA4. Why are they doing this? And are there better alternatives to GA four? In this episode, we will tell you our top analytics alternatives that are also privacy focused.Links in this episode:PlausibleMatomoFathomMouseflowEverything You Need to Know about GA4 with Julian JuenemannDon’t forget to subscribe to the No Hacks Marketing Podcast. And if you learned something new today, we would appreciate it if you can leave us...

2022-09-0622 min

Divi Chat Ep 249 – What Makes a Good Hero Website SectionNot all heroes wear capes… especially not the big chunky sections at the top of your website’s home page. What is the purpose of these sections? How can you best utilize this precious real estate? And where did this trend come from anyway? Come hang out with the Divi Chat crew as they unmask the secrets of website hero sections. Hosts Present: Stephanie Hudson – FocusWP / FB Mike Devitt – Web Design Pro / FB / @webdesignpro.co Eric Dingler – In Transit Studios / Coastal City Creative / https://diviagencycoach.com/ Resources Mentioned: http...

2022-07-271h 02

Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs The Importance of Behavioural Analytics (Ravi Yada and Jason Barnard)Ravi Yada talks with Jason Barnard about the importance of behavioural analytics. Ravi Yada was born in southern India, grew up in the Midwest, and lives in the Pacific Northwest. He is an engineer, inventor, and public speaker. He currently works as a product manager on Microsoft Clarity. Ravi has worked in analytics, search, computer vision, and machine learning for nearly a decade and has developed numerous products at Microsoft, most notably Bing Visual Search. Ravi is an avid public speaker on AI products and technology, speaking at Microsoft Build, CVPR, DMEXCO, SMX, @Scale, and NRF. As a marketer, when...

2022-05-3027 min

Campamento Web | SEO & Marketing Digital Más ingresos en tus nichos y SEO para criptomonedas, con Sebastian Querelos #171🔎 En la entrevista de este lunes contamos con Sebastián Querelos, un SEO nichero y consultor que nos va a desvelar sus mejores técnicas para maximizar ingresos y visibilidad en Google. 💙 Crea tu siguiente web un 20% más barato y con dominio gratis: https://bit.ly/crear-web-profesional-oferta 💙 Ahrefs, mi herramienta SEO favorita: https://ahrefs.com/es/ RECURSOS - Lista Apps para hacer Scroll Map mouseflow.com hotjar.com crazyegg.com fullstory.com - Lista Apps para hacer Roadmap lucidchart.c...

2022-05-2348 min