Shows
Niche Marketing PodcastSocial Media for Food Products [Food and Beverage Marketing - Part 8 with Josh Roush]Josh Roush, CEO of Movetic, shares effective social media strategy for food and beverage brands, emphasizing the need to understand a brand's ethos to connect with consumers authentically. He highlights the role of storytelling, branding, and creating a unique vibe in resonating with target audiences. Josh explores the benefits of working with niche-specific influencers, collaborating with other brands, and utilizing visual elements to communicate a brand's message effectively. A case study with Tractor Beverages illustrates Movetic's successful Purpose-Infused Mixology Program, showcasing the importance of tailored messaging and engagement for brand positioning and consumer loyalty.
2024-06-0634 min
Talking with BrandersS02.EP5 - Josh Roush, The Skrewball secret formulaOne of the first recordings I did of this podcast is sure to be a fan favorite as I sat down with an old friend, colleague, and creative sparring partner Josh Roush from The Movetic, an intensely bold creative agency based our of SoCal.
2023-08-1637 min
Stay Moving SeriesStay Moving Series #008 - Startups in the Alcohol Industry // Bomani Cold BuzzThis week, we’re joined by the founders of Bomani Cold Buzz, a new alcohol infused coffee brand that's changing the status quo. Launching in early 2019, Bomani has already grown to be serving more than 8 states across the U.S., as well as being featured in press articles from the likes of Forbes, People, Bevnet, and many more! So join us this week to learn how this company is stepping head first into a traditionally saturated and high cash intensive business marketplace. Let's come together to see what happens when you merge innovation, creativity, and two ideas (cold brew + al...
2020-07-0249 minStay Moving SeriesStay Moving Series #007 - Brand Experiences + Events // Creatives Drink - Cody BakerThis week, we’re joined by the Founder of Creatives Drink, Cody Baker, to explore the future of brand experiences and live events, creating moments that elevate the community, and how brands can create impactful media. Thanks for tuning in, and don’t forget to #staymoving
2020-07-021h 10Stay Moving SeriesStay Moving Series #006 - Podcasting // Piper Creative - Aaron WatsonThis week, we’re joined by CEO of Piper Creative and Host of Going Deep Podcast, Aaron Watson, to explore the boom of the podcast industry, creating media that leads to sales, and how-to master distributing content at scale. In this webinar, we will cover business, digital, and creative trends moving the podcast industry forward, and what businesses can do to set themselves apart. Thanks for tuning in, and don’t forget to #staymoving
2020-07-021h 17Stay Moving SeriesStay Moving Series #005 - Golf & E-commerce // Short Par 4 - Tad FrostThis week, we're joined by the COO of Short Par 4, Tad Frost, to explore some of the new ideas bringing golf to the mainstream audience, and how companies have been constantly evolving in a sport that has been so rigid and traditional in the past.
In this episode, we cover some interesting business, digital, and creative trends moving the golf & e-commerce industry forward, and what business in this space can do to set themselves apart. From golf experiences, online golf brands built entirely through social media, and the fast-changing golf culture/community online, we’re ex...
2020-05-0951 minStay Moving SeriesStay Moving Series #004 - Fashion and E-commerce // Cuts Clothing - Brennan EcclesLos Angeles is well known for it’s young diverse audience of individuals looking to “be themselves”. Unique and boutique men and womenswear shops litter the streets of LA, and it’s one of the most well known cities in the U.S. living a fashion-forward lifestyle. With this, comes thousands of clothing and apparel brands crafting unique clothing and styles to suit their customers, and stand out from the audience.
This week, we explore the growth of e-commerce in the fashion and menswear industry, the growing trends in business, digital, and creative, and what e-commer...
2020-05-0948 minStay Moving SeriesStay Moving Series #003 - CBD and E-Commerce // Cured Nutrition - Joseph SheeheyCBD has been one of the fastest growing industries in the last decade. With fast growing acceptance in the cannabis industry, CBD rose quickly to the top of most demanded cannabis products, with limited psychoactive traits, and almost unlimited applications and purposes for almost any consumer, young and old.
This week, we explore the growth of the controversial CBD space, the regulations on brands bringing products to market, the marketing and advertising about highly regulated products like THC and CBD, and the power of branding in a heavily saturated space.
To highlight...
2020-05-0957 minStay Moving SeriesStay Moving Series #002 - Retail and the Pet Industry // Kahoots Feed & Pet - Alexander BarbiereWith this pandemic, a lot of communities and businesses around the country have come to a stand-still. With only essential services remaining open, a lot of small businesses and retail stores are left wondering what they can possibly do to stay relevant and drive business, while their doors are closed. In this episode, we break down the brick-and-mortar trends we’re seeing during Covid-19 times, and explore some ideas retail businesses can leverage to improve brand awareness, and even sales. Additionally, we’re joined by Alexander Barbiere, the Director of Marketing for Kahoots Feed and Pet, one of t...
2020-05-0949 minStay Moving SeriesStay Moving Series #001 - High-Level Industry Trends // Movetic - Josh RoushWelcome to the Movetic's Stay Moving Series!
With the current landscape shifting and uncertainty hitting all markets, we are challenged to think differently in order to Stay Moving. Whether a creative, marketer or business owner, we are all in this together. We want to pool insight, think differently, and create an atmosphere for an hour to have an open dialogue for what’s next. Collectively we will get through it and as a result become stronger on the other side. In this first episode, we cover the business, digital, and creative trends affecting businesses in the cu...
2020-05-0647 min
The Creative Hustler PodcastSCMC End of the Year Bonanza :: Creative Hustler Takeover w/ Alan & JoshWhat’s up, Creative Hustlers! Today’s podcast is brought to you by Alan, along with Josh Roush at SoCal Marketing Club’s End of Year Bonanza with Seer Interactive and Skrewball! Check out some of the great guests, and big happenings while Steven & Melissa are in Sicily! [00:34] What’s up Creative Hustlers! It’s a takeover! [00:50] It’s Alan Bush and Josh Roush from Movetic! [01:00] What’s the event about? What’s IDEA 1? [01:27] Everyone here is so interconnected. [01:51] This event is hosted by John Bertino, favorite of the Creative H...
2017-12-301h 17
The Creative Hustler PodcastExpert Branding PanelHOW IMPORTANT IS BRANDING REALLY??? Many business owners think in terms of immediate ROI and who can blame them?! But with so many digital marketing channels capable of producing immediate traffic and fast results, does it really make sense to go all-in with branding? And what does it even mean to go all-in? At what point does a brand creation stage go from careful planning to analysis by paralysis? The Creative Hustler was lucky enough to record a live podcast on location and interview some of the expert guests. Here what they had to say:...
2017-02-2521 min