Shows
After Dinner ChatsThe Future of AdTech, Empathy & Ego: A Better Way to Work | Fern PotterIn an ad-tech world increasingly driven by AI, human connection remains the most powerful strategy we have. Join us as we explore the future of programmatic curation and supply-side decisioning with Fern Potter, SVP of Strategy & Partnerships at Multilocal.In this episode, Fern explains how streamlining the audience experience is creating viable alternatives to the walled gardens. We also dive into fascinating consumer trends, unpacking why Gen Z is abandoning static images for video storytelling to filter out AI disruption. Finally, we cover the deeply human side of business, discussing the vital importance of setting psychological boundaries...
2026-02-2324 min
Modern Marketing + MeasurementSpeed to Spend: Smarter Curation for Modern Media TeamsOn this episode of Modern Marketing and Measurement, I sit down with James Leaver of Multilocal Media to talk about why curation has gone from buzzword to business driver. We dig into supply-side complexity, the role of AI and humans, and how better data and faster execution help brands move from fragmented buying to measurable outcomes.
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2026-02-1025 min
Curation ConversationsThe Human Side of Programmatic: Hélène Parker on Curation, Curiosity, Community and Continuous Learning in AdTechIn this episode of Curation Conversations, Fern Potter chats with Hélène Parker, founder of Hélène Parker Consulting and Programmatic Unicorn at Infillion (MediaMath) , about how curation, learning and inclusivity are influencing the way AdTech is evolving. They discuss why education and access matter, how they can help demystify programmatic, and what a more human, connected industry could look like.
2026-02-0626 min
Curation ConversationsFrom Curation to Intelligence. cureon® and the Next Chapter of Curation with James Leaver, Multilocal.Fern Potter sits down with Multilocal Co-Founder and CEO James Leaver for a candid conversation reflecting on the early days of Multilocal and the journey that’s shaped the business over the past six years. Along the way, James shares stories from the early days and explores how curation has evolved into a critical layer of modern media strategy, setting the stage for the launch of Multilocal’s curation intelligence engine, cureon®. The episode also looks ahead, unpacking what’s next for curation as technology, signals, and strategy continue to converge. Listen now.
2026-01-2729 min
Curation ConversationsConnected by Creativity: Anna Bager of OAAA on How Programmatic is transforming Out Of HomeFern Potter sits down with Anna Bager, President and CEO of the Out of Home Advertising Association of America (OAAA) to explore how creativity, context, and programmatic innovation are redefining out of home advertising. Together, they discuss how the medium’s real-world reach can bridge divides, influence audiences, and connect brands with consumers beyond digital boundaries.
2025-12-1718 min
Curation ConversationsCuration in the Age of AI: Laurel Rossi of Infillion on building Connected, Customer-First MediaFern Potter speaks with Laurel Rossi, Chief Growth Officer at Infillion, about how curation, AI, and automation are redefining what customer-first media looks like. From breaking down fragmentation to creating flexible, composable systems, Laurel shares how the next era of curation is powered by integration, intelligence, and trust.
2025-12-0212 min
Open | El podcast de Pepe Martín GarcíaLa Persona detrás del Diseño en Nike, WordPress, Volvo, Samsung | Pablo HoneyEn este nuevo episodio, tengo el privilegio de hablar con Pablo Honey, Jefe de Diseño en Automattic (Automattic es dueña de WordPress.com, que es la versión alojada de WordPress). Pablo ha trabajado en proyectos para marcas como Nike, Volvo, Fossil, y Camper, y hoy me revela cómo se llega a ese nivel. Esta es una conversación sin filtros que va mucho más allá del diseño, tocando la fibra del esfuerzo, la ambición, la visión a largo plazo y cómo el criterio humano se enfrenta a la Inteli...
2025-11-2655 min
New Books in African StudiesYolanda Aixelà-Cabré, "African Women’s Histories in European Narratives: The Afropolitan Krio Fernandino Diaspora (1850-1996)" (Leuven UP, 2025)Little is known about the African women who came to Europe from the 1870s onwards, nor do we dare to imagine them as wealthy, elegantly dressed individuals with refined tastes and fluent in several languages. The Krio Fernandino represented a multisited, multilocal, transnational, transcontinental and Afropolitan community that lived between Africa and Europe from the late 19th century onwards. African Women’s Histories in European Narratives: The Afropolitan Krio Fernandino Diaspora (1850-1996) (Leuven University Press, 2025) explains how the Krio Fernandino, and particularly their women, transcended the barriers of race and gender in colonial Africa and in Spain.
Aixe...
2025-11-2444 min
New Books in Women's HistoryYolanda Aixelà-Cabré, "African Women’s Histories in European Narratives: The Afropolitan Krio Fernandino Diaspora (1850-1996)" (Leuven UP, 2025)Little is known about the African women who came to Europe from the 1870s onwards, nor do we dare to imagine them as wealthy, elegantly dressed individuals with refined tastes and fluent in several languages. The Krio Fernandino represented a multisited, multilocal, transnational, transcontinental and Afropolitan community that lived between Africa and Europe from the late 19th century onwards. African Women’s Histories in European Narratives: The Afropolitan Krio Fernandino Diaspora (1850-1996) (Leuven University Press, 2025) explains how the Krio Fernandino, and particularly their women, transcended the barriers of race and gender in colonial Africa and in Spain.
Aixe...
2025-11-2444 min
New Books in Iberian StudiesYolanda Aixelà-Cabré, "African Women’s Histories in European Narratives: The Afropolitan Krio Fernandino Diaspora (1850-1996)" (Leuven UP, 2025)Little is known about the African women who came to Europe from the 1870s onwards, nor do we dare to imagine them as wealthy, elegantly dressed individuals with refined tastes and fluent in several languages. The Krio Fernandino represented a multisited, multilocal, transnational, transcontinental and Afropolitan community that lived between Africa and Europe from the late 19th century onwards. African Women’s Histories in European Narratives: The Afropolitan Krio Fernandino Diaspora (1850-1996) (Leuven University Press, 2025) explains how the Krio Fernandino, and particularly their women, transcended the barriers of race and gender in colonial Africa and in Spain.
Aixe...
2025-11-2444 min
Curation ConversationsClarity Through Curation: Amanda DeVito of Butler/Till Transparent Approach to MediaFern Potter speaks with Amanda DeVito, CMO of Butler/Till on how curation is transforming the way agencies think about transparency, purpose and growth. From aligning storytelling with strategy to using AI as a creative force-multiplier, Amanda explains how curation connects people and platforms in a way that creates a measurable, meaningful impact.
2025-11-1224 min
Life in DigitalCuration Decoded: The Secret to Smarter Advertising with Fern PotterIn this episode of Life in Digital, host Ryan Stewart is joined by Fern Potter, SVP Strategy & Partnerships at Multilocal, to explore the fast-moving world of AdTech and the role of curation in shaping its future.Fern shares insights into why curation has become central to its success, and gives insight into what curation really means for advertisers and publishers.Together, they dive into the biggest challenges in advertising today and how Multilocal’s technology is designed to solve them. Looking ahead into what brand’s and agencies should be doing and what’s next on the...
2025-10-0729 min
Curation ConversationsJohn Piccone of Adform on Curation as the Safe Way to Find New AudiencesFern Potter talks with John Piccone, Regional President at Adform Americas, about how curation is transforming advertising. They cover smarter targeting with curated inventory, merging identity signals for reach, and how Martech, AdTech, and creative are converging - with AI driving the future of media decisions
2025-10-0128 min
TechVibeezComo a Deskfy Acabou com o Caos no Marketing: Entrevista com Victor Dellorto, CEONeste vídeo, mergulhe em uma conversa exclusiva com Victor Dellorto, CEO e co-fundador da Deskfy, a plataforma que está revolucionando a gestão de marketing no Brasil. Descubra como a Deskfy surgiu para resolver o problema do caos no marketing, centralizando processos, simplificando a comunicação e dando autonomia para times de marketing focarem no que realmente importa: a estratégia.Victor Dellorto explica como a Deskfy é a ferramenta de gestão de marketing ideal para empresas que buscam mais eficiência. Saiba como a plataforma otimiza a gestão de marca para redes de franquias e negócios multil...
2025-09-2216 min
Curation ConversationsJerry Daykin of Restaurant Brands International on Brand Safety, Quality Media, and Funding Good ContentHow can brands balance scale, safety, and quality in programmatic media? Jerry Daykin, Restaurant Brands International, talks with Multilocal’s Fern Potter about how Burger King and Popeyes approach media investment . Jerry shares his views on why brand safety and transparency matter, how curation ensures relevance, and why advertising should fund, not disrupt, great content.
2025-09-1604 min
Curation ConversationsOnetag's Filippo Gramigna: Smarter data, brand sustainability, and curation that worksIn this episode of Curation Conversations, Fern Potter, SVP Strategy & Growth at Multilocal, talks with Filippo Gramigna, Co-CEO of Onetag, about some of the most pressing challenges in digital advertising today. They explore how smarter use of data drives better decisions, why brand sustainability goes beyond a buzzword, and how curationcan fuel healthy competition when done right. It’s a candid conversation on making curation work in a complex media landscape.
2025-07-0738 min
Curation ConversationsWPP's James Harris: Why storytelling in advertising needs Curation.In the debut episode of Curation Conversations, podcast host Fern Potter, SVP Strategy & Growth at Multilocal, sits down with James Harris, VP Planning & Strategy at WPP, for a candid discussion on the evolving role of storytelling in advertising and importantly why it needs curation now more than ever.Together, they unpack the power of connecting audiences through meaningful narratives, explore how curation elevates creativity, and discuss how marketers can navigate the fragmented media landscape. From the open web vs. walled gardens debate to the accelerating role of AI, James...
2025-06-0925 min
Le Panier#340 - Catch-up Retailoscope : IA, clienteling, storytelling... l’expérience client au coeur de la boutiqueDans cet épisode, Laurent Kretz reçoit Nicolas Rebet, fondateur de Retailoscope, cabinet de conseil et média spécialisé dans l’innovation retail pour les maisons de luxe, mode et beauté.Deux ans après un premier échange, Nicolas revient dans Le Panier pour dresser un état des lieux des mutations du retail haut de gamme. Il partage avec nous les signaux faibles à suivre de près : intelligence artificielle, storytelling sensoriel, transformation du rôle du vendeur, clienteling par WhatsApp, retail design multilocal…📌 Les temps forts de l’épisode :00:00:00 : Introduction00:02:34 : Missions et vision de...
2025-05-021h 13
The Six Sells PodcastFern Potter on The Six Sells PodcastFern Potter is the SVP of Strategy & Partnerships at Multilocal. In this episode of The Six Sells Podcast, Fern speaks to Mike Nicholson about programatic advertising, publisher revenue, adtech and of course, curation. What is it, who benefits and how?If you prefer to watch your podcasts, you can do so on YouTube here - https://www.youtube.com/watch?v=uwYZJWXito8#advertising #marketing #adtech #curation
2024-12-2025 min
WithAI FM™Balancing AI's Influence in the Media Industry with Fern PotterFern Potter, Senior Vice President of Strategy and Partnerships at Multilocal Media, discusses the use of AI in the media industry. She highlights the importance of data quality and ethics in AI models and the need for human oversight, she emphasises the need for AI to be used responsibly and for the data bias to be addressed, she discusses the impact of AI on journalism and content production and the challenges of maintaining privacy in the AI era. Potter concludes by expressing her excitement about the potential of AI and the need for a collaborative approach to ensure its...
2024-05-2229 minLife in DigitalExploring programmatic media in 2024 and beyondThe success of programmatic media selling in 2024 will rely on three key ingredients: mentoring, customer-centricity and expert curation. In our latest Life in Digital episode, we spoke to Charlie Patel, Revenue Partnerships Director (Global) at Multilocal, about how curation supports sustainability agendas - and much more.
Charlie Patel: linkedin.com/in/charlieparkespatel
Sphere Digital Recruitment are specialists in placing marketing, sales, analytics, product and creative talent globally. Each episode, the Life in Digital podcast speaks to leaders in the digital sector about their expertise, their experiences, and how their...
2024-02-2730 min
Behind The CEO🇬🇧 Adeola Naomi Aderemi - Founder of Distinguished DivaMeet Adeola Naomi Aderemi from Greece, a multilingual, multilocal, AfroGreek, and multi-format artist, scholar, curator, and healer. Adeola has been working as a curator, yoga therapist, and editor in chief of Distinguished Diva. Her debut documentary film “I am Afro-Greek” covers the lives and lived experiences of Greeks of African descent. She utilises the integration of holistic healing practices in policy places and modalities of care available on issues around Black women’s liberation, gender justice, women’s health, and equal representation for voices of women of African descent in global media. Her work in variou...
2024-01-2745 min
Legends of Adtech PodcastOff Record, On Point: A CRO's Survival Guide with Simon Reed, CRO at MultilocalStep behind the curtain in the fast-paced world of advertising sales with Simon Reed, CRO at multilocal in the latest episode of our podcast, Off Record, On Point! Simon sits down with hosts Julia Linehan and Kasey Long to talk about what it takes to make it in sales and how to cultivate an incredible team behind the cold, hard face of our industry. Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are sales culture, team bu...
2023-11-2129 min
Off Record, On Point by The Digital VoiceA CRO's Survival Guide with Simon Reed, CRO at MultilocalStep behind the curtain in the fast-paced world of advertising sales with Simon Reed, CRO at multilocal in the latest episode of our podcast, Off Record, On Point! Simon sits down with hosts Julia Linehan and Kasey Long to talk about what it takes to make it in sales and how to cultivate an incredible team behind the cold, hard face of our industry. Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are sales culture, team bu...
2023-11-2129 min
Voyages ResponsablesBrune Poirson : faire passer Accor de la multinationale au multilocal Interview de la Directrice du Développement Durable. Accor se positionne en leader pour une hôtellerie engagée. Au-delà des actions, quelle est la vision que défend Brune Poirson, ancienne Ministre de la transition écologique qui est aujourd'hui à la tête du développement durable du groupe ? Link
2023-10-1910 min
Je Bosse en Grande DistributionAccompagner les enseignes avec le marketing multilocal - avec Thomas Fagot, Fondateur et CEO de Mobsuccess“Quand on choisit son marketing avec une vision très globale, on a du mal à prendre en compte toutes les disparités territoriales et le contexte concurrentiel. Le digital permet de prendre en compte toutes ces granularités. Par exemple, l'une de nos campagne récente pour une enseigne de sport proposait 13000 variations”Pour ce nouvel épisode, nous avons le plaisir d'accueillir Thomas Fagot, fondateur et CEO de Mobsuccess, pour nous parler des campagnes de publicité que le groupe propose aux enseignes avec sa marque Widely.Au sommaire de cet épisode :L'histoire du groupe MobsuccessL'i...
2023-06-2229 min
The Six Sells PodcastFern Potter on The Six Sells PodcastIn this episode of The Six Sells Podcast, Mike Nicholson at Six Sells talks with Fern Potter, VP, Business and Product Strategy, at Multilocal about advertising targeting in a privacy-first world, sustainability, Supply path optimisation, and more.
2023-05-1718 min
tech 45'#68 - Quitter le trading pour le voyage d’aventure responsable - Stanislas Gruau (Explora Project)Stanislas est un entrepreneur accro au sport et à l’aventure. Comme beaucoup de ses clients qui veulent faire le voyage de leur vie.
Explora Project se définie comme la toute 1ère agence à mission dont l'objectif est de devenir le premier voyagiste « no plane » pour du séjour durable, expérientiel, et multilocal (#global).
Au delà de son aventure entrepreneuriale, Stanislas nous raconte son passé de trader, sa conception du voyage en 2023 avec les enjeux climatiques qui s'imposent à nous. Il nous dévoile aussi les coulisses de QVEMA, l'émission dédiée aux entrepreneurs de M6 qui attire à...
2023-01-0645 min
Radio EMCC Francejournée des DR EMCC 2022 - HELLEGOUARCH Philippe« Parcours d’un Délégué Régional multilocal » Philippe Hellegouarch a été Délégué Régional de l’EMCC pour l’Anjou Vendée puis pour la Coté d’Azur. Il poursuit son engagement dans un projet lancé début 2022 pour améliorer le fonctionnement entre les régions et le national. Interviewé Par Céline Charvet et Antoine Chevet, il nous parle de son parcours, de sa vision et du coaching solidaire.
2022-10-1711 min
EmisariaamorGemmaEntrevistas de noviembre de 2017-2 OM AIVANHOVEntrevistas de noviembre de 2017-2
OM AIVANHOV
Preguntas / Respuestas - Parte 2
Bueno, podremos reanudar sus preguntas y las cosas que tengo que decirle. Te presento de nuevo todas mis bendiciones, nos reubicamos en Paz y Presencia, y te escucho.
Pregunta: sueña con una hermana a principios de noviembre. Me muestran el rostro de una tía muerta, no lo reconozco, pero sé que es ella. En el sueño, ella se está muriendo, su cara es oscura y marrón. Ella intenta hablar pero no salen palabras de su boca, entonces veo, en la parte posterior de su garganta, brilla...
2017-12-021h 00
Formulación y Evaluación de ProyectosDescripciÓn del mercado2.1 Definición de Mercado
El término mercado tiene diversos significados, pero se dirá que es el área (física o virtual) en donde confluyen las fuerzas de la oferta y la demanda, para realizar las transacciones de venta y compra de bienes y servicios, a precios determinados.
Cabe señalar que mercado, desde el punto de vista de un proyecto de inversión, no sólo es el lugar donde convergen vendedores y compradores, sino que también, se refiere a la población consumidora que puede ser una nación, región o localidad, un conjunto de personas de un sector...
2013-03-1832 min