Shows
Six-Figure Secrets of Fractional ExpertsThe Lie We Tell Ourselves About Business Goals and HappinessI'm marking the 100th episode by sharing a candid reflection on the emotional ups and downs of building Mylance over six years. I recently told my business coach something surprising: I wasn't feeling motivated to work on the business. Not burned out, just disconnected from the daily work. The breakthrough came from a simple question he asked: what business activities do you actually love?The answer revealed I genuinely enjoy talking to customers, building software, writing content, analyzing metrics, and designing products. The problem wasn't the work itself—it was my fixation on outcomes like revenue growth an...
2026-01-2915 minSix-Figure Secrets of Fractional ExpertsYour Nervous System Is Running Your Business (Whether You Admit It or Not) with Jenni GrittersBuilding a sustainable solopreneur business requires more than just expertise – it demands intentional business development and strategic time management. Business coach Jenni Gritters, author of The Sustainable Solopreneur, joins Bradley Jacobs to discuss the frameworks that prevent the common "year three wobble" that derails many independent professionals.Jenni reveals why successful solopreneurs should cap client work at 25-30 hours weekly, dedicating significant time to relationship building and business development. She shares insights on moving beyond referral-dependent revenue models, developing sustainable marketing strategies, and the importance of optimizing for joy alongside financial goals. The conversation covers practical strategies fo...
2026-01-2235 minSix-Figure Secrets of Fractional ExpertsConfidence, Self-Doubt, and the Messy Reality of Being a FounderEvery founder faces the same paradox: you need to project confidence to attract clients, while internally battling imposter syndrome and self-doubt. Bradley Jacobs gets real about the emotional challenges of building a business and how your limiting beliefs directly impact your growth.Discover how subtle self-sabotage—like settling for convenient guests instead of ideal ones, or using AI shortcuts instead of going the extra mile—keeps your business smaller than it could be. Bradley shares nervous system regulation techniques, practical frameworks for getting comfortable with scale, and how to balance vulnerability with the confidence your clients need to s...
2026-01-1515 minSix-Figure Secrets of Fractional ExpertsThe Trust Fall: Ellie Holbert Let Go of Her Biggest Client—and Earned 3× Her Corporate SalaryIn this powerful follow-up conversation, Ellie Holbert returns to share her remarkable first year as an independent consultant. Just 10 months after launching MPAC Advisory Services, Ellie has not only exceeded her corporate salary by 30-50%, but built a pipeline worth 11X her former income—with 96 active opportunities.What makes Ellie's journey even more compelling is how she achieved these results. After taking her own employee engagement survey and "failing," she made a counterintuitive decision: instead of working harder, she started taking better care of herself. The result? Her business grew faster. She now takes every Friday off to...
2026-01-0843 minSix-Figure Secrets of Fractional Experts2025 in Review: 3 Things That Built Mylance — and 3 I’m Leaving BehindClosing out 2025 with complete transparency about what worked, what failed, and what I'm taking into the new year. As the founder of Mylance, I'm sharing the three strategies that drove real results—52 consecutive podcast episodes, powerful automation systems, and a game-changing business pivot—alongside the three patterns I'm leaving behind in 2025.This is about more than reflection. It's about going narrower and deeper in 2026: serving one customer (B2B founders and fractional executives), solving one problem (consistent LinkedIn presence), and delivering one solution (our LinkedIn thought leadership tool). If you've struggled with consistency, focus, or saying no to d...
2026-01-0115 minSix-Figure Secrets of Fractional ExpertsWhy Your Business Doesn’t Need Another Strategy (It Needs These 10 Gifts)This Christmas, forget the tactics and tools. Your fractional business needs 10 foundational gifts from you—and they're all within your control. In this episode, I break down the vision, honesty, systems, and self-trust required to build a six-figure fractional practice.Whether you're struggling with imposter syndrome, tolerating low-value clients, or lacking consistency in your marketing, this episode will help you identify where you're holding your business back and what you need to change in 2026. I'll share why raising rates creates client alignment, how nervous system regulation improves decision-making, and why systems beat motivation every single time. If yo...
2025-12-2515 minSix-Figure Secrets of Fractional ExpertsFrom $5K to $413K Clients: Capture The Value You Provide with Ann CardenIn this episode, we dive deep into the strategies fractional executives need to break through revenue plateaus and build truly scalable businesses. Ann Carden shares her framework for creating a "million-dollar offer" by getting laser-focused on what you do best and who you serve.I explore with Ann why so many fractionals undervalue and undersell themselves, often losing money even on six-figure engagements. She breaks down how to price based on the actual value you create—whether that's helping clients generate an extra million in revenue or significantly cutting costs. The key insight? High-level buyers purchase outcomes, no...
2025-12-1836 minSix-Figure Secrets of Fractional ExpertsStop Donating $15K to the IRS: Smart Solo Tax Moves with Ran Harpaz of LettuceMaximize your take-home pay as a fractional executive with proven financial structures. Ran Harpaz, founder and CEO of Lettuce, reveals how LLCs and S Corps work together to protect your business legally while optimizing your tax treatment. Learn the critical salary-to-distribution ratios, why proper S Corp management matters, and how to avoid common compliance pitfalls that leave money on the table.In this conversation, you'll discover the exact framework for structuring your solo practice to keep more profit, understand reasonable compensation requirements, and learn why 42% of freelancers struggle with healthcare coverage. Ran shares his vision for the...
2025-12-1139 minSix-Figure Secrets of Fractional ExpertsThe 9 Stages Your Clients Go Through Before Saying YesUnderstanding how your ideal clients actually buy is the difference between hoping deals fall in your lap and building a predictable client acquisition system. Bradley Jacobs breaks down the complete B2B buyer journey—from the first random encounter where prospects barely notice you exist, through building familiarity and curiosity, to that critical trigger moment when pain becomes urgent enough to take action.This framework reveals exactly what your buyers are thinking, feeling, and experiencing at each stage, then maps it directly to what you need to have in place on your side. You'll learn why showing up...
2025-12-0415 minSix-Figure Secrets of Fractional ExpertsFrom $7 an Hour to the Inc. 5000: How Natalia Zacharin Built a $3M Firm in 5 YearNatalia Zacharin went from making $7/hour to building a $3M accounting firm in just five years. Here's exactly how she did it.In this episode, Natalia shares the specific lead generation channels that work (and which ones don't), why she invested $50K in a mastermind when she only made $108K, and how to differentiate your services in an oversaturated market. Whether you're a fractional CFO, bookkeeper, or any consulting professional struggling with business development, Natalia's practical framework for scaling from solo practitioner to 15-person team will give you actionable strategies you can implement immediately. She...
2025-11-2737 minSix-Figure Secrets of Fractional ExpertsThe Two Marketing Channels I Built My Entire Business OnBradley Jacobs reveals the simplified marketing strategy that powers Mylance's growth in under one hour per week. After years of trial and error with various marketing channels, Bradley has narrowed his focus to two primary pillars: strategic podcasting and LinkedIn content creation.The key insight centers on creating one piece of high-quality content weekly through this podcast, then transforming that single recording into multiple content formats across platforms. From each episode, Bradley generates blog posts, newsletters, LinkedIn content, and short-form videos for distribution across LinkedIn, Instagram, X, and YouTube Shorts. This pyramid approach maximizes reach while minimizing...
2025-11-2015 minSix-Figure Secrets of Fractional ExpertsEverything in my life I create, promote or allow with Greg StephensFear of difficult conversations costs fractional executives money, peace of mind, and accountability with clients. Greg Stephens, certified professional behavior analyst and author of "Build New Bridges: The Art of Restoring Impossible Relationships," shares his framework for having conversations you've been avoiding—whether about unpaid invoices, scope creep, or boundary violations.Greg explains why fear always distorts reality and how it prevents you from seeing the complete picture needed for good decisions. You'll learn his signature principle: "Everything in my life I create, promote, or allow," which shifts power from external circumstances back to you. Bradley and Gr...
2025-11-1345 minSix-Figure Secrets of Fractional ExpertsYour Founder Story Is The Best Sales Asset (You’re Just Not Telling It Yet)Starting a business has never been easier—which means standing out has never been harder. Bradley Jacobs explains why your founder story is the most underutilized asset in your marketing toolkit and how to use it effectively on LinkedIn.Discover the framework for sharing authentic professional experiences that build trust without feeling cringy or self-promotional. Bradley shares insights from six years of daily LinkedIn posting, including how to overcome the fear of judgment, avoid preachy content, and create stories that only you can tell. Whether you're a fractional executive, consultant, or service provider, this episode provides actionable st...
2025-11-0613 minSix-Figure Secrets of Fractional ExpertsModern Rules from a Sales Veteran with Glenn PoulosGlenn Poulos, veteran sales leader and author of "Never Sit in the Lobby," joins Bradley Jacobs to share battle-tested sales strategies for fractional professionals. Glenn co-founded GAP Wireless, scaled it into a leading tech distributor, and successfully exited twice. He breaks down his signature approach: the "punch, perfect pitch, and close" methodology that helps founders sharpen their sales and win back their time.The conversation explores how to adapt traditional sales wisdom for today's virtual environment, from making a strong first impression on Zoom to mastering active listening techniques. Glenn shares practical tactics like the "watch your...
2025-10-3035 minSix-Figure Secrets of Fractional ExpertsAutomations That Save 20 Hours / Month and Give You Your Life Back As a Solo Business OwnerRunning a fractional business means juggling countless tasks that drain your time and energy. In this episode, we walk through 20 practical automations that handle everything from client follow-ups to content creation, giving you hours back each week to focus on billable work and business development.Discover how to automate your sales pipeline with AI-powered meeting summaries, build a simple CRM that tracks every prospect automatically, and transform one piece of content into blog posts, newsletters, and social media. Bradley shares his exact setup using tools like Fathom, Zapier, Airtable, and Notion to create systems that work 24/7. Whether...
2025-10-2315 minSix-Figure Secrets of Fractional ExpertsStay Compliant and Take Home The Maximum Revenue: Taxes, Benefits, and Flexibility with Besolo, with Mark JacksonMark Jackson, co-founder and CEO of Besolo, joins Bradley Jacobs to discuss the operational challenges facing fractional executives and independent consultants. Mark shares his journey from fractional CRO to building Besolo, a comprehensive back-office solution for solopreneurs. The conversation explores the critical infrastructure decisions every business-of-one must make, including entity structure (LLC vs S-Corp), tax compliance, healthcare access, and benefits planning. Mark reveals how his wife's kidney transplant exposed the healthcare gaps for independent professionals, inspiring him to create a solution that pools solopreneurs together for group benefits access. The discussion covers productizing services for sustainability, avoiding the common...
2025-10-1648 minSix-Figure Secrets of Fractional ExpertsWhy Pushing the Needle Is the Only Way to Win as a FractionalThis week, I'm breaking down why playing small in your fractional business is the fastest path to burnout and underearning. I contrast two consultant profiles: Consultant A, who accepts any client, charges low rates, and relies solely on referrals, versus Consultant B, who sets premium rates, actively develops business, and fearlessly pursues high-value clients. The difference? Consultant A might juggle three $5K clients for $15K monthly while drowning in work, whereas Consultant B lands one $15K client with room to scale to $45K with three clients.I emphasize three critical mindset shifts: deeply understanding the value you...
2025-10-0915 minSix-Figure Secrets of Fractional ExpertsThe Real Block Isn’t Failure — It’s Fear of Success with Ash SeddeekBradley Jacobs welcomes Ash Seddeek, founder of Mivante and fractional Organizational Change Management Advisor, who has worked with executives at Cisco, Uber, and Google. This conversation explores the psychological barriers that hold fractional consultants back from reaching their full potential, centered around the powerful Marianne Williamson quote: "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure."Ash reveals how limiting beliefs—often rooted in fear of success, losing relationships, or leaving behind proven expertise—prevent professionals from expanding their practices. The discussion covers practical strategies including the "meet...
2025-10-0238 minSix-Figure Secrets of Fractional ExpertsNo Time for Business Development Because of Client Work? Listen UpMany fractional executives struggle with the same challenge: "I don't have time for business development." In this solo episode, Bradley Jacobs tackles this common excuse head-on, revealing the harsh truth that finding new clients is the most important part of your business, whether you like it or not.Bradley breaks down the difference between "not having time" versus "not making time" and provides a practical framework for sustainable business development. He introduces a simple 30-minute daily routine: 15 minutes for content creation and 15 minutes for connections on LinkedIn. This approach has helped countless fractional experts, including guest Ellie...
2025-09-2516 minSix-Figure Secrets of Fractional ExpertsThe Future of AI and Fractional Work: The Rise of the Portfolio Career with Jon YoungerBradley Jacobs sits down with Jon Younger, a renowned expert on the future of work, freelancing, and independent consulting. Jon brings decades of experience as a best-selling author, multiple-time exited founder, and PhD from the University of Toronto, plus he's currently working with AI agents.The conversation explores how the fractional and freelance workforce has exploded since COVID and where it's headed over the next decade. Jon discusses the shrinking half-life of capabilities and how this drives organizations toward more flexible talent models. He addresses the biggest challenge fractionals face: creating stability while project durations get shorter...
2025-09-1836 minSix-Figure Secrets of Fractional ExpertsHow My LinkedIn Post Got 750k Views—And How You Can Replicate ItBradley Jacobs breaks down his most viral LinkedIn post that garnered 750,000 views and generated 22 sales calls. Using his insider experience at Uber's Raleigh launch, Bradley reveals the five key components that made this content resonate: a compelling hook, detailed storytelling, specific insights, clear structure, and an engaging winner-versus-loser narrative. He demonstrates how fractional experts can replicate this success without brand-name credentials by focusing on customer pain points, unique value propositions, and authentic experiences. Bradley emphasizes that viral content isn't just about engagement—it's about building trust and authority with your ideal clients. He shares practical strategies for creating LinkedIn co...
2025-09-1115 minSix-Figure Secrets of Fractional ExpertsThe Performance Trap: Stop Hustling for Worthiness & Start Thriving with Brian BogertBradley Jacobs sits down with human behavior expert Brian Bogert to explore how internal "waste" sabotages business success. Bogert, who survived having his arm torn off in a childhood accident, shares how early trauma shaped his drive to prove himself through performance - a pattern many fractional executives will recognize.The conversation dives deep into identifying destructive behaviors like defensive communication, pricing struggles, and the inability to delegate. Bogert explains how shame manifests as perfectionism, scarcity, and control, blocking entrepreneurs from scaling their businesses effectively. He shares compelling client stories, including a creator who jumped from $50K...
2025-09-0446 minSix-Figure Secrets of Fractional ExpertsCringe to Connection: Authentic LinkedIn Messaging That Actually WorksThis week we’re tackling one of the biggest challenges you face as a fractional executive: how to reach out on LinkedIn without sounding salesy or cringy. Bradley Jacobs breaks down why most outreach fails and share my value-first approach that builds genuine relationships instead of pushing for immediate sales.We’ll walk you through four distinct outreach strategies, from contribution-based messaging to soft introductions, while showing you how content amplifies your credibility and trust-building efforts. Bradley also shares why you need to dedicate 8-10 hours weekly to business development and help you overcome the psychological barriers hold...
2025-08-2815 minSix-Figure Secrets of Fractional ExpertsOvercoming Imposter Syndrome and Finding Your Purpose with Lasada PippenFormer engineer Lasada Pippen reveals how he overcame crippling fear and self-doubt to build a successful keynote speaking and coaching business. This powerful conversation explores the emotional challenges of entrepreneurship that most people never talk about.Discover Lasada's unique approach to business development, including his door-to-door strategy that landed him speaking engagements and coaching clients. Learn why he worked for free for nearly seven years and how that investment paid off exponentially. Bradley Jacobs and Lasada dive deep into the psychology of fear, the importance of finding your unique differentiator, and why purpose-driven businesses outperform money-driven ones...
2025-08-2144 minSix-Figure Secrets of Fractional ExpertsSkip My Mistakes: What I Wish I Knew Before Starting My $25k / Mo Fractional BusinessAfter building a successful fractional consulting practice and working with thousands of fractionals, I'm sharing the essential roadmap I wish I had when starting out. Drawing from years of experience and insights from thousands of fractionals, I reveal what I did right and the critical lessons I learned along the way. I emphasize the importance of talking to everyone willing to listen, asking big money upfront, and never taking rejection personally. Key mistakes to avoid include billing hourly, delaying outreach, and getting distracted by logos and websites instead of focusing on client acquisition. I stress that successful fractionals master...
2025-08-1415 minSix-Figure Secrets of Fractional ExpertsBuilding a $1.5M Client Pipeline in 4 Months: Lessons from Ellie HolbertEllie Holbert made the leap from corporate management consultant to independent consulting just five months ago - and has already built a pipeline worth over $1 million. As founder of Impact Advisory Services, she specializes in organizational effectiveness and leadership coaching for midsize innovation companies. After her initial contract was unexpectedly canceled just two weeks into her journey, Ellie pivoted quickly and built an impressive 67-opportunity pipeline using systematic LinkedIn outreach, network activation, and strategic community engagement. She shares her specific tactics for generating 200-300 LinkedIn connections weekly, creating viral thought leadership content using AI tools like ChatGPT and Otter...
2025-08-0746 minSix-Figure Secrets of Fractional ExpertsI Am Not The Business: Imposter Syndrome is REAL as an Independent ProfessionalFeeling like a fraud as a fractional executive? You're not alone. Bradley Jacobs reveals the hidden psychology behind imposter syndrome and shares battle-tested strategies to overcome self-doubt.Every successful fractional professional faces this challenge when transitioning from the safety of corporate life to running their own practice. Bradley breaks down why high achievers are particularly vulnerable to imposter syndrome and provides a roadmap for building unshakeable confidence in your abilities.Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/
2025-07-3116 minSix-Figure Secrets of Fractional ExpertsThe $35k / Month Formula: What It Really Takes to Build a $400k Fractional BusinessBradley Jacobs breaks down the systematic approach to building a sustainable fractional business generating $25-40K monthly. Most fractional experts dream of reaching $400K+ annually, but lack a clear roadmap to get there. This episode provides that roadmap through three essential components: structuring high-value retainer clients, implementing a proven LinkedIn lead generation strategy, and maintaining consistent business development for long-term sustainability.Bradley emphasizes the importance of getting crystal clear on your goals first - knowing exactly how much you want to earn, how many clients you'll serve, and your ideal working hours. He explains how to price...
2025-07-2415 minSix-Figure Secrets of Fractional ExpertsFrom Parking Cars to VC Success: Rob Matzkin’s Journey to Thriving as a Fractional ExecutiveRob Matzkin joins Bradley Jacobs to share his entrepreneurial journey from a $20K weekend parking business at 19 to building and exiting multiple companies. With over 20 years of experience in high-growth SaaS and AI startups, Rob now runs a successful fractional consulting business while maintaining his role in the VC world. The conversation dives deep into the emotional rollercoaster of entrepreneurship, revealing what it's really like when things get hard - the financial stress, the isolation, and the constant ups and downs that no one talks about. Rob shares practical strategies for managing stress and staying productive, including his productivity...
2025-07-1736 minSix-Figure Secrets of Fractional Experts8 Steps Mylance Followed to Build Our New SaaS Tool - Steal Them For Your BusinessThis week Bradley Jacobs shares the comprehensive eight-step framework Mylance used to build their new LinkedIn content calendar SaaS tool over four months. The process began with writing initial hypotheses based on five years of business experience and over 1,000 conversations with fractional professionals. Through 30+ user interviews, they validated that fractionals struggle with knowing what to post on LinkedIn despite recognizing its value for client acquisition.The team built a no-code MVP using Airtable, Zapier, OpenAI, and Notion, then secured six beta customers at $134.50/month (50% off retail). After two months of feedback and iteration, they partnered with a...
2025-07-1015 minSix-Figure Secrets of Fractional ExpertsSetting Truthful Goals for Business Growth with Doug BrownBradley Jacobs sits down with Doug Brown, CEO of Sales Strategies and renowned revenue growth expert who has founded or built over 35 businesses generating $960 million in sales. Doug shares his proven framework for creating predictable revenue streams and escaping the dreaded feast-or-famine cycle that plagues most fractional professionals. He reveals why the master prospector always outsells the master closer and introduces his systematic approach to implementing six high-performing activities over 6-12 months. Doug emphasizes the critical importance of setting truthful goals versus aspirational ones, using real client examples to illustrate how proper goal-setting and mathematical planning can...
2025-07-0335 minSix-Figure Secrets of Fractional ExpertsWhat VAs Actually Do (And How Mine Saves Me 10+ Hours a Week)Discover the specific tasks that VAs excel at for fractional executives, from inbox management and calendar coordination to marketing outreach and customer delivery support. Bradley reveals his proven system for setting VAs up for success, including detailed task delegation, accountability tracking through Notion, and the importance of starting with small test projects before scaling up responsibilities. He also shares why geography matters when selecting a VA, his preference for South American talent, and how to work with agencies to find pre-vetted candidates who have the right attitude and learning mindset.Learn More:Scale your fractional practice: https...
2025-06-2615 minSix-Figure Secrets of Fractional ExpertsUnlocking the Power of Email Marketing with Cole VanDeWoestyneBradley Jacobs welcomes Cole VanDeWoestyne, co-founder of Inboxing Engine, a leading email marketing and consulting firm that helps experts, coaches, and consultants scale past $3 million through direct response marketing. Cole shares powerful insights about the untapped potential of email marketing, revealing how one client transformed their business from $250K to $1.2M annually by implementing strategic email sequences.The conversation explores the counterintuitive approach of nurturing leads for three weeks before making any sales pitch, the "pressure cooker" email strategy that sends 5-6 emails daily during launch periods, and why most businesses leave money on the table by...
2025-06-1943 minSix-Figure Secrets of Fractional ExpertsProductizing Your Service to Make Client Acquisition Easier Than it’s Ever BeenBradley Jacobs breaks down the game-changing strategy of productizing your service to transform client acquisition and sales. Moving away from being a "jack of all trades," Bradley explains how standardizing your offerings creates clarity for both you and your clients. Drawing insights from the book "Built to Sell," he shares the story of Alex, an agency owner who transformed his struggling custom marketing business into a scalable, profitable logo design service.The episode covers the three essential steps: taking inventory of your strengths, defining your package with clear deliverables and pricing, and building targeted marketing materials. Bradley...
2025-06-1215 minSix-Figure Secrets of Fractional ExpertsThe Importance of Identity Beyond Roles with Nate GreenBradley Jacobs sits down with Nate Green, an award-winning entrepreneur, best-selling author, and leadership coach who transformed his life from police officer to CEO with an eight-figure exit. After experiencing heart failure at 23 that ended his law enforcement career, Nate rebuilt his identity and launched a financial services business that achieved Inc 5000 status four consecutive years with zero advertising spend - purely through referrals.Nate shares his powerful philosophy of "people first, money will come" and discusses the mindset shifts required to overcome limiting beliefs and build authentic success. He opens up about navigating...
2025-06-0539 minSix-Figure Secrets of Fractional ExpertsReframe ‘Selling’ To Completely Transform Your Marketing and Make It FUNThis week on the Mylance podcast, we’ll tackle one of the biggest barriers fractional experts face: the mindset around selling and self-promotion. Many fractionals feel uncomfortable with outreach, viewing it as pushy or bothersome, which creates an unsustainable business model dependent on referrals alone. We explore how to reframe selling as offering value rather than taking from prospects.We discuss the key mindset shift that involves recognizing that fractional experts solve real problems and add significant value to companies. Instead of feeling like a "taker," fractionals should embrace being a "giver" who offers opportunities for positive RO...
2025-05-2917 minSix-Figure Secrets of Fractional ExpertsNavigating the Role of a Fractional Chief of Staff with Georgi FiedlerIn this engaging conversation, Bradley Jacobs interviews Georgi Fiedler, founder of HireTrainInspire, about her journey as a fractional Chief of Staff. Georgi explains how she helps CEOs break free from the daily grind by serving as a GPS for small to mid-sized businesses, guiding founders through people, processes, and systems that transform tribal knowledge into transferable value. Starting her business in 2016 to be present for her family, Georgi shares how she built her practice through relationships, integrity, and an abundance mindset. She discusses her business evolution, from saying yes to everything initially to developing a unit-based pricing...
2025-05-2237 minSix-Figure Secrets of Fractional ExpertsPost Anyway: 4 Mindset Shifts That Changed My LinkedIn GameBradley Jacobs, CEO and Founder of Mylance, shares insights on four LinkedIn mindset mistakes that prevent fractional experts from achieving success. Drawing from his experience of posting nearly 1,500 times over five years, Bradley explains why chasing virality misaligns with business goals, especially when attracting the wrong audience. He challenges the notion that LinkedIn is "all noise," emphasizing that everyone has unique experiences worth sharing. Bradley addresses the fear-driven perfectionism that prevents consistent posting, reminding listeners that unsuccessful posts simply fade away without consequences. Finally, he cautions against blindly mimicking influencers, encouraging authentic voices while following effective formatting principles. Throughout...
2025-05-1516 minSix-Figure Secrets of Fractional ExpertsThe Mindset Shift: Reframing Sales as Service with Christopher FilipiakIn this revealing conversation, sales consultant and coach Christopher Filipiak joins Bradley Jacobs to discuss his journey from engineer to sales expert. Christopher shares how he helps CEOs succeed at their own sales work by combining strategy, execution, and mindset transformation. With his background in engineering and data analytics, Christopher brings a unique perspective to sales operations, explaining why many businesses struggle with sales and why CEOs should often drive revenue themselves. He outlines effective outbound strategies for fractionals with limited time, emphasizing consistency in cold outreach, relationship nurturing, and content creation. Christopher also addresses the mindset shifts necessary...
2025-05-0834 minSix-Figure Secrets of Fractional ExpertsMylance's Entire Content Strategy: Replicate In Less Than 1 Hour Per WeekDiscover the exact content marketing system that allows Bradley Jacobs to create professional content across every major platform for under $1,000 per month with minimal time investment. In this tactical episode, Bradley breaks down his content pyramid strategy where a single weekly podcast transforms into blogs, newsletters, and social media content without additional original creation.Bradley shares his specific workflow including sourcing podcast guests, leveraging AI for content repurposing, and implementing strategic automation that creates an efficient system anyone can replicate. He reveals how this approach not only builds visibility but serves as a direct business development channel...
2025-05-0114 minSix-Figure Secrets of Fractional ExpertsBreaking Free from Limiting Habits with Anna ShilinaIn this thought-provoking episode, Bradley Jacobs welcomes Anna Shilina, author of "Habit Freedom" and founder of RelatingAcademy.com. With over a decade of experience coaching thousands of entrepreneurs, Anna shares powerful insights on breaking free from limiting habits and developing fulfilling relationships. She explains how our relationship with ourselves forms the foundation for all other relationships and success. Anna discusses the importance of keeping promises to ourselves, practicing self-compassion, and creating a pause between stimulus and response to rewire our reactions. The conversation explores tangible strategies for entrepreneurs to overcome perfectionism in sales, combat phone addiction, and embrace discomfort...
2025-04-2437 minSix-Figure Secrets of Fractional ExpertsLessons Learned from Turning a $5k Budget into a $21.3k ClientBradley Jacobs shares the strategic mindset shift that allowed him to transform a $5,000 budget into a $21,300 project during his consulting days. From his experience launching Uber Freight and running automation teams, Bradley reveals the exact approach he used to confidently negotiate rates that reflect true value. He breaks down the proposal strategy that made it impossible for clients to say no, even when quadrupling their initial budget.Discover practical techniques for aligning your fractional services with revenue or profit metrics—critical for success in today's challenging market. Bradley provides actionable advice for overcoming imposter syndrome and building th...
2025-04-1714 minSix-Figure Secrets of Fractional ExpertsNavigating the Challenges of Fractional Success with Scott RitzheimerBradley Jacobs welcomes Scott Ritzheimer, founder of Scale Architects who has helped start nearly 20,000 new businesses and nonprofits. Scott shares his expertise on helping founders identify the essential strategy they need to succeed in their current stage of business. He breaks down the seven stages every entrepreneur goes through and reveals the three primary places where even successful founders get stuck: not prioritizing sales, becoming a reluctant manager, and experiencing disillusionment as a leader. Scott emphasizes the importance of having a structured process, understanding your vision, and knowing whether to scale up or down based on your goals. For...
2025-04-1043 minSix-Figure Secrets of Fractional ExpertsStop Guessing What To Do On LinkedIn: 5 Actions You Need To Do to Acquire ClientsIn this value-packed episode, Bradley Jacobs breaks down the five key actions fractional executives must take to leverage LinkedIn effectively for client acquisition. Bradley shares proven strategies based on his own successful practices that have helped him build a network of over 22,000 followers. He emphasizes the importance of a well-optimized profile that clearly communicates what you do and who you serve, developing a focused content strategy aligned with your target audience's pain points, and consistently showing up on the platform. Bradley explains why adding new connections weekly and engaging with people who interact with your content creates a snowball...
2025-04-0316 minSix-Figure Secrets of Fractional ExpertsTransforming Services into Profitable Products with Robin WaiteBradley Jacobs welcomes Robin Waite, founder of Fearless Business and bestselling author, to discuss how fractional experts can increase their income without working more hours. Robin shares insights from his 12 years running a marketing agency and his current work as a business coach. He explains why most business owners dramatically undercharge for their services and introduces his "goal-focused pricing" approach that starts with the desired annual income and works backward. Robin walks through the process of productizing services to create predictable outcomes for clients while making delivery more efficient. The conversation explores how to overcome pricing mindset blocks through...
2025-03-2749 minSix-Figure Secrets of Fractional ExpertsSteal My Blueprint for Winning Clients that Powered My $25k / mo Consulting BusinessBradley Jacobs shares the effective content strategy that helped him build a successful consulting business averaging $25k-30k per month. He emphasizes that LinkedIn was his most valuable platform for client acquisition, explaining how consistent posting helped keep him top-of-mind with his network and attracted decision-makers who needed his expertise. Bradley reveals his three content pillars: sharing his Uber go-to-market experiences, discussing Uber Freight automation strategies, and documenting his consulting journey. He advises consultants to post 3-4 times weekly (ideally at 6am CT), engage with commenters, and develop content that demonstrates how they can help companies "see...
2025-03-2016 minSix-Figure Secrets of Fractional ExpertsWhy You Don’t Need a Website (and Better Ways to Invest Your Energy)Bradley Jacobs challenges the conventional wisdom that fractional experts need a website to appear professional. He breaks down the significant investment of time, money, and energy required to create and maintain a website, only to face the additional challenge of driving traffic to it. Bradley argues that the ultimate goal is securing client calls, and there are far more efficient paths to achieve this. He identifies the three primary ways consultants win clients: through network referrals, outbound efforts combined with content that establishes credibility, and occasionally through SEO, YouTube, podcasts, roundtables, or paid ads. Bradley emphasizes that LinkedIn optimization...
2025-03-0615 minSix-Figure Secrets of Fractional ExpertsMastering LinkedIn for Genuine Connections with Candyce Edelen
Bradley Jacobs welcomes LinkedIn expert Candyce Edelen to discuss authentic engagement strategies on LinkedIn for fractional executives. Candyce shares her proven approach to building genuine connections without relying on automation or AI tools. She reveals how spending just 60-90 minutes daily on LinkedIn helped her book 125 sales calls in six months, resulting in $438,000 in new business. The conversation dives deep into specific tactics, including how to craft personalized connection requests, maintain meaningful conversations through DMs, and transition naturally to discovery calls. Candyce emphasizes the importance of offering value rather than just asking for help, and shares her daily LinkedIn...
2025-02-2745 minSix-Figure Secrets of Fractional ExpertsThe Future of Business Development for Your Fractional Business in an AI Dominated WorldDiscover the future of business development for fractional executives in this insightful episode with Bradley Jacobs, CEO and Founder of Mylance. Bradley breaks down how to navigate the rapidly evolving landscape of AI tools while maintaining authenticity in your business development approach. Learn why mass outreach is becoming less effective and how to stand out in an increasingly saturated market.Bradley shares practical strategies for leveraging AI effectively, from content creation to business automation, while maintaining genuine connections with potential clients. He provides valuable insights on finding your specific niche, using automation tools like Zapier and Airtable...
2025-02-2015 minSix-Figure Secrets of Fractional ExpertsBuilding a Lean and Effective Team with Adam NathanBradley Jacobs welcomes Adam Nathan, co-founder and CEO of Blaze, to discuss AI-powered marketing tools for solopreneurs. Adam shares how Blaze helps freelancers, consultants, and small business owners create engaging content across multiple platforms while saving time. The conversation explores the challenges of content creation, the importance of consistency in social media posting, and how AI can level the playing field for small businesses competing with larger enterprises. Adam reveals Blaze's journey from its origins as Almanac, a document collaboration tool, to its current success as an AI marketing platform generating eight figures in revenue within its first year...
2025-02-1344 minSix-Figure Secrets of Fractional ExpertsBreaking Down My Most Viral LinkedIn Post: How to Create Content That ResonatesBradley Jacobs breaks down his most viral LinkedIn post, which detailed how Uber achieved 90% market share against Lyft in Raleigh within six months of their simultaneous launch. He explains how his initial LinkedIn journey began after leaving Uber in 2018, when a simple farewell post garnered 40,000 impressions. Bradley shares key elements of viral content creation, emphasizing the importance of a compelling hook and authentic storytelling. The viral post, which took only 15 minutes to write, generated over 700,000 impressions, 4,000 likes, and numerous business opportunities. He emphasizes that effective LinkedIn content doesn't require self-promotion – instead, sharing valuable experiences and insights naturally positions you as...
2025-02-0614 minSix-Figure Secrets of Fractional ExpertsUnlocking the Secrets of Fractional Design with Mark LambDive into a compelling conversation between Bradley Jacobs and former Uber/Google product designer Mark Lamb about transitioning from corporate roles to successful fractional consulting. Learn how to leverage high-level experience while maintaining hands-on expertise, and discover strategies for building meaningful client relationships in the startup ecosystem.
From practical client acquisition approaches to insights from Silicon Valley's fastest-growing companies, this episode offers valuable lessons for fractional executives looking to establish themselves in the market. Bradley concludes with powerful insights about taking bold action, hiring exceptional talent, and maintaining consistency in your fractional practice.
🔗 Learn More:
Scale your fra...
2025-01-3031 minSix-Figure Secrets of Fractional ExpertsEmpowering Women Entrepreneurs in Business with Elona LopariBradley Jacobs welcomes Elona Lopari, CEO of The Life School, to share insights on scaling service-based businesses and navigating the entrepreneurial journey. Elona discusses her transition from corporate executive to fractional COO/HR consultant, focusing on helping businesses align purpose with profits. She shares candid experiences about overcoming imposter syndrome, the importance of proper pricing for services, and the unique challenges women face in business. The conversation explores effective client acquisition strategies, from networking to content creation, while emphasizing the importance of building authentic relationships. Elona provides valuable insights on separating personal identity from business success and creating sustainable...
2025-01-1632 minSix-Figure Secrets of Fractional ExpertsWhy Your Marketing Efforts Are Failing (And How to Fix Them for the Long Term)This week on Six Figure Secrets of Fractional Experts, Bradley Jacobs, CEO and Founder of Mylance, breaks down why quick-win marketing tactics often fail and presents a sustainable approach to building authority in your niche. Learn how to leverage LinkedIn effectively, create impactful content, and build a network that generates consistent leads.
Ready to stop chasing immediate results and start building a sustainable pipeline? Bradley shares his proven framework for growing your fractional executive business through consistent content creation, strategic networking, and authentic relationship building. Discover how to turn your expertise into content that resonates with decision-makers...
2025-01-0914 minSix-Figure Secrets of Fractional ExpertsBuild Authority On LinkedIn Without Contributing to the Noise
Bradley Jacobs shares valuable insights on building authority on LinkedIn without contributing to platform noise. The episode focuses on creating meaningful LinkedIn content that establishes expertise while avoiding generic, AI-generated, or scattered posts. Bradley emphasizes the power of sharing personal experiences and real-world anecdotes over prescriptive advice. He provides practical strategies for content creation, including using AI note-taking tools like Wave for transcription and Claude for post generation. The discussion includes specific examples for marketing analytics experts, demonstrating how to leverage past experiences to create engaging content. Bradley concludes with encouraging words about the value of sharing knowledge that...
2024-12-2616 minSix-Figure Secrets of Fractional ExpertsWhy Your Outreach Isn’t Getting Responses (And What To Do)Are your outreach efforts hitting a wall? Bradley Jacobs, CEO and Founder of Mylance, reveals the essential components of successful outreach campaigns for fractional executives. Drawing from his extensive experience, Bradley shares why the traditional "can I have 20 minutes of your time?" approach fails and introduces strategies that actually generate responses.
Bradley breaks down the five critical elements of successful outreach and emphasizes the importance of value-first messaging. Learn why following up is crucial, how to handle rejection professionally, and discover alternative approaches like leveraging podcasts for business development. Whether you're a seasoned fractional executive or just...
2024-12-1215 minSix-Figure Secrets of Fractional ExpertsWhy Fractional Consultants Struggle to Stand Out (And How to Fix It)Are you a fractional executive struggling to stand out in today's competitive market? Bradley Jacobs, CEO and founder of Mylance, shares crucial insights on why generic value propositions are holding you back and what you need to do about it. Learn how to transform your messaging from broad, unfocused statements into clear, problem-solving propositions that resonate with your ideal clients.
Bradley breaks down the importance of niching down and provides practical examples from his own experience, including a proven framework for crafting your unique value proposition. Whether you're an experienced fractional executive or just starting your journey...
2024-11-2816 minSix-Figure Secrets of Fractional ExpertsThe Million-Dollar Mistake: How Your Positioning Is Costing You ClientsIn this insightful episode of Six-Figure Secrets for Fractional Experts, Bradley Jacobs, CEO and founder of Mylance, tackles the crucial topic of positioning for consultants and freelancers. Bradley breaks down why clear, problem-focused communication is essential for standing out in today's competitive market and attracting high-value clients.
Listeners will learn practical strategies for narrowing their focus, articulating their unique value, and framing their expertise in terms of specific problems solved for particular types of companies. Bradley shares personal experiences and case studies to illustrate these concepts, making them easy to apply to your own consulting business. Whether...
2024-11-1416 minSix-Figure Secrets of Fractional ExpertsNailing Down Your Niche: Live Coaching Session With Greg Buechler
In this episode, Bradley Jacobs, the CEO and founder of Mylance, conducts a live coaching session with Greg, a seasoned recruiting and talent acquisition professional. Together, they dive deep into defining Greg's ideal customer profile (ICP), identifying the pain points his services address, and crafting a unique value proposition. Bradley guides Greg through the process of narrowing down his target companies, understanding their challenges around disorganized hiring processes, and the resulting suboptimal candidate experiences. Greg shares his passion for truly caring about the candidates and companies he works with, setting him apart from transactional recruiters. The discussion...
2024-10-3145 minSix-Figure Secrets of Fractional ExpertsThe Quick (And Not So Quick) Ways to Fill Your Pipeline and Find ClientsIn this episode, Bradley Jacobs, the founder and CEO of Mylance, shares strategies for fractional experts to effectively find and acquire new clients. He emphasizes the power of leveraging your professional network and client referrals as the most efficient and trust-building methods. Bradley also discusses the role of online job postings and marketplaces like Upwork and Fiverr, cautioning that while they can provide opportunities, they require significant effort to stand out and build trust with potential clients. He encourages listeners to focus on identifying their ideal customer profile, understanding their pain points, and positioning themselves as the solution. Consistent...
2024-10-2416 minSix-Figure Secrets of Fractional ExpertsWorried You're Giving Away Too Much For Free? Instead, Use It To Close ClientsIn this episode of "Six-Figure Secrets of Fractional Experts", host Bradley Jacobs tackles the delicate balance of providing free valuable information to potential clients while still maintaining the worth of your consulting expertise. Drawing from his personal experience building Mylance, a lead generation service for fractional businesses, Bradley shares practical advice on how to legitimize your authority, deliver tangible value, and ultimately secure formal engagements - all without giving away too much proprietary knowledge. Whether you're a fractional executive, consultant, or independent professional, this episode offers insightful strategies to help you maximize your impact and grow your business.
00:00 Intro
2024-10-1014 minSix-Figure Secrets of Fractional ExpertsThought Leadership (Without Self-Promoting) Will Win You Your Next ClientBradley Jacobs, founder of Mylance, dives into the power of thought leadership content on LinkedIn for fractional executives and independent consultants. He addresses common objections to posting on the platform and emphasizes the importance of sharing authentic, personal experiences rather than self-promotion. Bradley explains how consistent posting builds trust and legitimacy with your audience, ultimately leading to more inbound leads and easier sales conversations. He provides practical advice on content creation, suggesting topics based on professional experiences and encouraging listeners to start with simple written posts before progressing to video content. Bradley also debunks the myth that one's knowledge...
2024-10-0314 minSix-Figure Secrets of Fractional ExpertsMy first $25k / Month Client and 5 Crucial Lessons LearnedBradley Jacobs shares the story of landing his first $25k/month client as a fractional expert. He discusses how a simple LinkedIn outreach led to this opportunity, highlighting the importance of putting yourself out there despite fear of rejection. Bradley breaks down five crucial lessons learned: the low-cost, high-reward nature of outreach; the value of confidently proposing high rates; leveraging niche expertise; the power of curiosity in sales; and the flexibility of consulting work. He also touches on key mistakes to avoid, such as hourly billing and unfavorable equity terms. Throughout the episode, Bradley emphasizes the transformative impact this...
2024-09-1916 minSix-Figure Secrets of Fractional ExpertsThe Key to $300k Consulting Clients and Escaping the Revenue Rollercoaster with Samantha Hartley
Bradley Jacobs interviews Samantha Hartley, an expert in profitable and joyful consulting. Samantha shares insights on transitioning from one-off projects to transformational engagements, helping consultants increase their revenue and impact. She discusses strategies for pricing high-value services, finding ideal clients, and overcoming mindset barriers, especially for women in consulting. Samantha emphasizes the importance of strategic visibility, cultivating referral partners, and positioning oneself to solve million-dollar problems for clients. She provides practical advice on networking, creating valuable content, and structuring referral agreements. The conversation covers various aspects of building a successful consulting practice, including time management, client acquisition, and maintaining...
2024-09-1241 minSix-Figure Secrets of Fractional ExpertsHave A Goal? Why 100 Calls Will Get You ThereBradley Jacobs, CEO of Mylance, discusses the power of making 100 phone calls to achieve business goals. He emphasizes that this strategy applies to various objectives, from finding new clients to launching products. Bradley explains the importance of creating both warm and cold contact lists, detailing how to approach each. He addresses common fears and excuses that prevent people from making these calls, and assures listeners that good things will inevitably happen with persistence. Bradley shares personal experiences of avoiding uncomfortable tasks and stresses the significance of focusing on activities that truly move the needle in business growth. He encourages...
2024-09-0511 minSix-Figure Secrets of Fractional ExpertsCreate Systems to Generate Thought Leadership Content and Save Dozens of HoursUnlock the secrets of effortless content creation with Bradley Jacobs, CEO and Founder of Mylance. In this eye-opening episode of Six-Figure Secrets for Fractional Experts, Bradley reveals his game-changing automation process that turns a single podcast recording into a goldmine of content.
Discover how to leverage tools like Airtable, Zapier, and AI to transform your ideas into blog posts, newsletters, LinkedIn updates, and tweets - all with minimal effort. Bradley breaks down his personal system, showing you how to maximize your impact and grow your professional presence without sacrificing precious time. Whether you're a seasoned fractional expert...
2024-08-2912 minSix-Figure Secrets of Fractional ExpertsWhy You Don't Need an Offer to Go To MarketIn this episode, Mylance founder Bradley Jacobs addresses a common challenge faced by fractional executives: the lack of clarity in their offers, niches, and ideal customers. He argues that this uncertainty often leads to procrastination and stalled business growth. Bradley proposes a solution: spend just one hour answering three key questions about your ideal customer, their pain points, and your unique value proposition. He emphasizes the importance of quickly getting your offer to market, even if it's only 70% ready. The key is to gather real feedback from potential clients through user interviews and conversations. Bradley advises reaching out to 30...
2024-08-2215 minSix-Figure Secrets of Fractional ExpertsStand Out by Doing More with Mitch Carson
Discover the secrets to standing out as a fractional executive in this insightful episode of Six Figure Secrets for Fractional Experts. Host Bradley Jacobs, CEO of Mylance, sits down with sales and marketing expert Mitch Carson to uncover strategies for personal branding and lead generation.
Mitch shares valuable tips on leveraging LinkedIn, securing media appearances, and creating compelling content to position yourself as the top choice in your niche. Learn how to differentiate yourself from the competition, gain credibility, and attract high-value clients. Whether you're just starting out or looking to take your fractional executive...
2024-08-1528 minSix-Figure Secrets of Fractional ExpertsLet me prove it: LinkedIn is still the best place to find clients
Bradley Jacobs, Mylance founder, tackles common misconceptions about using LinkedIn for client acquisition in the fractional executive space. He argues that LinkedIn remains the most effective platform for finding clients and building a sustainable pipeline. Bradley addresses concerns about spam messages and content creation, offering strategies to overcome these challenges. He emphasizes the unique advantages of LinkedIn, including an existing professional audience, easy network growth, and the ability to add followers proactively. Bradley provides actionable advice on optimizing LinkedIn profiles, connecting with decision-makers, and creating engaging content that showcases expertise without overt self-promotion. He shares a personal...
2024-08-0815 minSix-Figure Secrets of Fractional ExpertsClose $20k Monthly Retainers by Saying “No”Bradley Jacobs, CEO and founder of Mylance, delves into strategies for fractional experts to secure high-value monthly retainers. He emphasizes the importance of setting clear financial and lifestyle goals, identifying ideal clients, and confidently asking for rates that reflect true value. Bradley discusses the critical skill of saying no to misaligned opportunities and overcoming mindset obstacles that hinder asking for higher rates. He provides practical advice on calculating worth based on the value delivered to clients and finding businesses that appreciate this value. The episode offers actionable insights for fractional experts aiming to boost their income while maintaining work-life...
2024-08-0115 minSix-Figure Secrets of Fractional ExpertsSimplify Sales: The 4 Critical Pieces to SuccessIn this episode of Six-Figure Secrets for Fractional Experts, Bradley Jacobs, CEO of Mylance, demystifies the sales process for fractional executives. Recognizing that many experts lack formal sales training, Bradley presents four straightforward strategies to enhance business development. He advocates for a shift from traditional pitching to solution-focused conversations, emphasizing the power of curiosity and strategic questioning. Bradley stresses the importance of consistent self-promotion across various platforms, even when client rosters are full. He guides listeners on effectively differentiating themselves in a crowded market by narrowing their niche and highlighting unique skill combinations. The episode concludes with practical advice...
2024-07-2515 minSix-Figure Secrets of Fractional ExpertsMylance Founder Bradley Jacobs's Path from Uber to Independent Consulting to MylanceIn this episode, Bradley Jacobs, founder of Mylance, dives into his career path, tracing his journey from Uber to building his own successful company. He started his professional life as a mechanical engineer but yearned for a more dynamic environment. This led him to join Uber in its early days, a decision many discouraged. Through various roles at Uber, including operations manager and launching Uber Eats in new markets, Bradley gained valuable experience. He learned to navigate challenges, advocate for himself, and build resilience.
After leaving Uber, Bradley took a break before transitioning to the world of...
2024-07-1115 minSix-Figure Secrets of Fractional ExpertsBehind the Scenes - Mylance Scale - Revolutionizing Client Acquisition for Executives
In this episode of Six Figure Secrets for Fractional Executives, Mylance CEO Bradley Jacobs tackles the common challenge of finding new clients. Traditional methods are often expensive, time consuming, and fall short. We suggest the answer is a dual approach that uses LinkedIn as a platform for expressing thought leadership to connections in your ICP. First, build your network by targeting the right people. Mylance Scale can help identify your ideal client profile and create targeted connection lists. Aim to add dozens of these high-potential connections every day.
Second, establish yourself as a thought leader...
2024-07-0413 minSix-Figure Secrets of Fractional ExpertsFill Your Pipeline: the Top Two BD Tactics for Fractional Executives Complement Each OtherOn this episode of Six-Figure Secrets for Fractional Experts, Bradley Jacobs dives into two essential business development activities. The first involves growing your LinkedIn network. Here, the key is to target the right people – decision-makers in your ideal customer profile. Aim to add around 100 new connections every week and personalize your connection messages to acknowledge their pain points.
The second activity focuses on establishing yourself as a thought leader on LinkedIn. Consistently publish bite-sized content that showcases your expertise and experiences. Videos, written posts, polls, and graphics are all great formats to leverage. By following these strategies, yo...
2024-06-2713 minSix-Figure Secrets of Fractional ExpertsThinking like a Business Owner and Finding Clients with Taylor Crane of Fractional JobsIn this conversation, Bradley Jacobs interviews Taylor Crane, the founder of Fractional Jobs, about his experience as a fractional head of product and his journey in starting his own company. They discuss how Taylor found his first clients through his network and social media, the challenges of finding clients and talent in the fractional space, and the different types of fractionals that companies are hiring. They also touch on the debate around the nomenclature of fractional work and the importance of bringing expertise and immediate value to the table. The conversation explores the challenges and strategies of finding fractional...
2024-06-2036 minSix-Figure Secrets of Fractional ExpertsThe Current State of the Fractional Market, and How To NavigateOn this episode of Six Figure Secrets of Fractional Experts with host Bradley Jacobs, founder and CEO of Mylance, tackles navigating a challenging market for fractional executives and small agencies.
The episode acknowledges the current economic climate and its impact on hiring. However, it emphasizes that success is still possible by differentiating yourself.
Here are key takeaways on how to stand out:
Develop a strong network: Building relationships is crucial. Consider your past experiences and how they can benefit potential clients.
Differentiate yourself: Go beyond generic descriptions. Highlight your unique value...
2024-06-1314 minSix-Figure Secrets of Fractional ExpertsHate Selling? Same! Close Without a Single PitchThis episode of the Six Figure Secrets of Fractional Experts podcast is for fractional executives who hate selling. Host Bradley Jacobs, founder and CEO of Mylance, a community and lead generation platform for fractional executives, argues that you shouldn’t hard sell. Instead, you should focus on offering solutions to client problems.
The key is to ask questions during intro calls. By learning about the client's business and challenges, you can determine if you're a good fit and if they have a high-value problem you can solve.
Here are some tips for asking effective questions:...
2024-06-0615 minSix-Figure Secrets of Fractional ExpertsCrafting Killer Proposals to Close New ClientsCrafting Killer Proposals for Fractional Expert Clients
This episode of Six Figure Secrets for Fractional Experts dives into the art of crafting proposals that land you high-paying clients. Bradley Jacobs, the host and founder of Mylance, a community and lead generation platform for fractional experts, shares his insights on how to structure a winning proposal.
The key takeaways focus on creating a strong introduction, actively listening to client needs, and presenting clear deliverables and pricing.
Start Strong: Don't underestimate the power of a good introduction. Briefly remind the client of your expertise and...
2024-05-3014 minSix-Figure Secrets of Fractional ExpertsThe Best Outreach Note I've Received. And How You Can Make One TooCrafting Outreach Notes that Convert
In this episode, Bradley Jacobs, founder and CEO of Mylance, dives into the art of crafting outreach notes that resonate with your ideal client and land you calls.
Why outreach notes matter:
Every consulting project starts with a call. You need messaging that resonates with your target client to get them on the phone.
Deconstructing a winning outreach note:
Bradley analyzes a stellar outreach note he received on LinkedIn, highlighting its key strengths:
Conversational and concise: Short, clear, and avoids clichés or jargon.
Targets a...
2024-05-2313 minSix-Figure Secrets of Fractional ExpertsFrom Call to Close - Turn Into Calls into Paid Client Gigs without SellingThis episode of the Six Figure Secrets for Fractional Experts podcast offers tips on how to convert introductory calls with potential clients into paying engagements. Host and founder of Mylance, Bradley Jacobs, details different strategies to make sales calls feel more natural, and how to turn them into successful business relationships.
Instead of forceful pitches, this episode discusses strategies to focus on client needs through insightful questioning and active listening (encouraging the client to do 75-80% of the talking). By building trust and rapport through techniques like mirroring and labeling, you can effectively qualify...
2024-05-1614 minSix-Figure Secrets of Fractional ExpertsUse Job Postings to Find New ClientsDiscover how job postings can be a goldmine of potential clients for fractional executives. In this episode, Mylance founder Bradley Jacobs reveals his strategy for turning full-time role offers into lucrative consulting gigs. Learn how to leverage your expertise to tap into this underutilized lead source.
Job postings signal a company's immediate problems and their willingness to invest in solutions – making them ideal targets for fractional experts. Rather than focusing solely on the job description, approach companies with tailored solutions that address specific pain points. Learn how to identify needs, personalize outreach, follow up st...
2024-05-0914 minSix-Figure Secrets of Fractional ExpertsFrom $5k Budget to $20k Client: Founder StoryOn this week's episode Bradley shares his experience of turning a $5,000 budget into a $20,000 project and subsequently closing a retainer, emphasizing the importance of setting boundaries and valuing one's expertise. Bradley discusses techniques for negotiating higher rates and securing long-term partnerships, with a focus on delivering value beyond the client's initial scope. We delve further into strategies for managing scope creep in project-based work. Bradley emphasizes the significance of integrity in business, particularly the ability to say no to projects that do not align with one's value or expertise, and the long-term benefits of attracting clients who appreciate and...
2024-05-0214 minSix-Figure Secrets of Fractional ExpertsMastering Social Selling with Brynne TillmanJoin Mylance founder Bradley Jacobs as we uncover the art of social selling with expert Brynne Tillman. Discover how to lay the groundwork for effective sales, manage time efficiently, and avoid cold calling by building strong relationships on LinkedIn. Create a robust business development system and sidestep common pitfalls like imposter syndrome. Gain valuable insights into staying connected with your network and receive actionable advice for success in social selling.
00:14 Being an expert in social selling
04:48 Laying the groundwork for selling
08:40 How to manage your time in business development and sales
11:22 ...
2024-03-2838 minSix-Figure Secrets of Fractional ExpertsFrom Fractional CMO to Agency, and back! Julie Crabill talks through agency life, imposter thoughts, being intentional with your decisions, and so much moreThis week Bradley Jacobs (Founder/CEO Mylance) interviews Julie Crabill about her experience building a business, then evolving into a CMO and board executive. Julie details her journey building Inner Circle labs, then later selling the company, moving to Santa Fe and beginning a new career as a fractional CMO. This episode is packed with great advice on how to grow and maintain your business, when is the right time to scale, and how to manage work-life balance when owning a business.
0:00 Intro
0:40 Julie Crabill details her business experience
4:03 How...
2024-02-2937 minSix-Figure Secrets of Fractional ExpertsEffectively use LinkedIn to generate inbounds and grow your Fractional Consulting BusinessIn this episode, Mylance FounderBradley Jacobs shares his experience on LinkedIn and how consultants can use the platform to attract new clients. Bradley details the process of writing quality blog posts that demonstrate expertise, builds reputation as a thought leader, and drive engagement. We go over three optimizations you can make to your LinkedIn profile to better convert visitors, including writing a great job title, headline, and bio. Lastly, Bradley discuss different strategies to build connections on a daily and weekly basis that build your LinkedIn network.
2024-02-0816 minSix-Figure Secrets of Fractional ExpertsHow to scale your agency beyond yourselfIn this conversation, Jacki Leahy shares her journey of building a flourishing consulting agency, Activate the Magic where she helps companies optimize their revenue operations and go-to-market strategies.
She discusses how being 'aggressively helpful' helped her grow her business and how building a strong, helpful member of her community helps her get clients.
Chapters:
00:00 Introduction
01:30 Jacki's secret: Being Aggressively Helpful
05:26 The First Few Clients and the Growth of the Agency
09:22 The Puzzle Piece Shuffle Strategy
21:54 The Risks and Rewards of Agency Growth
2023-12-0853 minSix-Figure Secrets of Fractional ExpertsNail down your niche in 4 simple stepsIn this mini-episode, Bradley Jacobs shares a 4-step process to help fractionals nail down their niche. This process has gone through multiple evolutions and the one shared in this episode is the latest one that works best.
2023-12-0114 minSix-Figure Secrets of Fractional ExpertsThe Art of Publishing a Book for B2B ConsultantsIn this episode, fractional marketing executive Mark Osborne dives into his experiences publishing his first book as a tool to establish credibility designed to serve his consulting practice.
He describes the process, systems, and strategies he employed for self-publishing, offering valuable tips for others considering a similar journey. Mark also shares his unique insights into developing efficient lead generation systems, with concepts such as focusing on the 'right' leads instead of more leads, and the importance of diversity and referrals in lead sources.
Chapters:
0:00 Spotify version
2023-11-1648 minSix-Figure Secrets of Fractional ExpertsOvercoming Fear and Making Time for SalesIn this podcast, Bradley Jacobs, CEO of Mylance, discusses the importance of dedicating time to sales and business development, and how overcoming fear is crucial to make this time productive. He highlights the importance of understanding and overcoming the obstacles preventing us from engaging in crucial business activities.
00:00 Introduction and Welcome
01:20 The Importance of Sales and Marketing in Business
03:08 Reframing the Concept of Time for Sales
03:39 Understanding the Fear of Business Development
04:40 The Reality of Sales and Business Development
06:28 Overcoming Fear and Prioritizing Sales
2023-11-1015 minSix-Figure Secrets of Fractional ExpertsStarting a consulting business without an existing networkKate Lingoni is the founder and CEO of Bon Bon Strategic. Kate's company focuses on helping businesses that have hit a growth ceiling by stepping in as a Fractional COO and establishing efficient systems.
In this interview, we talk about:
Kate’s journey into operations consulting
The attraction of fractional work
Working across various industries
Importance of client evaluation
Building a flexible team
Difference between virtual and executive assistants
Starting out without a network
The impact of a business coach
---
Links:
Kate’s LinkedIn - https://www.link...
2023-11-0250 minSix-Figure Secrets of Fractional ExpertsHow to get the first paying clients for your consulting businessIn this mini-episode, Bradley Jacobs, founder and CEO of Mylance, discusses strategies for finding your first paying client for your consulting business. He'll talk about things that you may feel you should do but don't ultimately end up moving the needle. And he'll also tell you what the most things are that you can do to get your first client.
2023-10-2615 minSix-Figure Secrets of Fractional ExpertsHow niching down is the secret to winning clients foreverPaul Jones is the founder of Bridgio.io a saas tool that helps make virtual events collaborative. He is also the owner of an agency that helps businesses with “strategic referral network creation”. It helps business go to market by focusing on the human-to-human connection.
Chapters:
00:00 How Paul helps businesses increase referrals
16:48 The “Positive Deviant” theory of going to market
21:06 Building a community to get consulting leads
23:19 How you get rich in the niche
28:00 Paul’s deliverables on a typical consulting project
2023-10-2058 minSix-Figure Secrets of Fractional ExpertsNever fear client shortage again - strategies for maintaining a consistent client baseIn this mini-episode, Bradley Jacobs, founder and CEO of Mylance, discusses strategies for maintaining a consistent client base and never worrying about a client shortage again. He shares his experiences as a fractional COO and how he developed a repeatable system to keep his pipeline full.
2023-10-1221 minSix-Figure Secrets of Fractional ExpertsQuitting Uber, my first $25k / mo client, and founding Mylance with Bradley JacobsIn this mini-episode, Bradley Jacobs, the founder of Mylance, shares a part of his journey of working as a fractional executive.
He talks about:
Becoming a marketplace launch expert working at Uber
Quitting his job at Uber to start his own startup
How he got his first client at $250/hr by responding to recruiters
Starting Mylance and supporting it in the early days with his consulting income
2023-09-2825 minSix-Figure Secrets of Fractional ExpertsBlake Harber built a repeatable sales engine to earn $40k / mo as a Fractional VP of SalesBlake Harber is a fractional VP of Sales. He helps B2B SaaS founders build a repeatable, scaleable go-to-market playbook. He helps founders transition from founder-led sales to working with their first sales team.
He is also a small-business owner and writer who enjoys documenting his journey to teach others everything he learns.
Resources:
Pre-order Blake’s course to help learn how to start a consulting business here - https://www.blakeharber.com/sales-page | Use code MYLANCE23 to get extra 15% off on checkout
Blake’s personal website - https://www.blakeharber.com/
Blake’s Substa...
2023-09-2152 minSix-Figure Secrets of Fractional ExpertsBeing mission-oriented, networking with purpose with Dr. PToday we have Dr. Priscilla with us. She's the founder and CEO of Priscilla Consulting Solutions, which helps micro businesses scale by learning strategies to improve their goals, processes, and operations.
In this episode we discuss:
Helping microbusinesses
The importance of identifying your mission/vision early on
Networking purposefully
Why you should be posting from your company's social accounts
Resources:
Dr P's LinkedIn - https://www.linkedin.com/in/priscillakucer/
Website - https://drpksolutions.com/
2023-09-0636 minSix-Figure Secrets of Fractional Experts#1 Getting a C-level executive job vs. consultingOur first guest is Matthew Goldman - a fractional Chief Product Officer and the founder of Totavi, a boutique consulting firm specialising in technology product development. In his 20 year long career, he has started five business, raised more than $30MM in capital from leading investors, and successfully participated as a founder or executive in four exits worth more than $1.6 billion.
In this episode, he sits down to talk about his consulting journey. We discuss:
How he got 7 clients in 3 months
Compare consulting vs. full-time role for a seasoned executive
Partnering...
2023-08-2246 min
Part-Time TechBreaking into Consulting and Starting Mylance[Episode 6 of the Part-Time Tech Podcast] Bradley Jacobs is the Founder and CEO of Mylance, a tool that helps fractional executives fill their pipeline and find their next lead, supported by a vetted community.Bradley launched several markets at Uber as an operations guru. After executing that playbook several times for Uber, he realized he could do it on his own for other companies. After many rejections and ups and downs, he was able to grow a successful consulting business doing $25k/month. He eventually started Mylance to help other people with the challenges of consulting.
2023-05-0237 min
Remote Start PodcastE45: Building a Successful Business: Insights from Entrepreneur Bradley Jacobs, Founder of MylanceIn this episode, we sit down with Bradley Jacobs, the founder and CEO of Mylance, to discuss his journey as an entrepreneur and the keys to building a successful business.Bradley has an impressive track record, having launched and scaled businesses at Uber before building his own independent consulting business up to $25,000 a month in just 25 hours per week. With this wealth of experience, he founded Mylance, a platform designed to help aspiring entrepreneurs work for themselves, whether that's full-time consulting or alongside a full-time job.In our conversation, Bradley shares his insights on the...
2023-02-2145 min
Remote Start PodcastE45: Building a Successful Business: Insights from Entrepreneur Bradley Jacobs, Founder of MylanceIn this episode, we sit down with Bradley Jacobs, the founder and CEO of Mylance, to discuss his journey as an entrepreneur and the keys to building a successful business.Bradley has an impressive track record, having launched and scaled businesses at Uber before building his own independent consulting business up to $25,000 a month in just 25 hours per week. With this wealth of experience, he founded Mylance, a platform designed to help aspiring entrepreneurs work for themselves, whether that's full-time consulting or alongside a full-time job.In our conversation, Bradley shares his insights on the...
2023-02-2145 min