Shows
NACMA PODCASTTimeout Podcast - Hearts Before Wallets: The Real Revenue Play 2025-05-0110 minNACMA PODCASTDebunking Revenue Sharing: Talking Myths and Education ToolsAs big changes are coming to college athletics, it is increasingly important that we, as marketers, not only generate revenue, but also help fans understand the importance of their financial support. Tennessee Senior Deputy Athletics Director/Chief Revenue Officer, Ryan Alpert, and Colorado Director of Athletics Strategic Communications, Steve Hurlbert, join members of the NACMA Research and Resources Committee to discuss common revenue sharing myths as well as tools and best practices to educate our fans.2025-04-1635 minNACMA PODCASTTimeout Podcast - Women's History Month 2025-03-2509 minNACMA PODCASTTimeout Podcast - Seth Tanner 2025-03-1127 minNACMA PODCASTGold Standard: Ticket Revenue Campaign - Minnesota State MoorheadHear from Jon Wepking, associate AD for external relations at MSU Moorhead, who talks about turning a non-revenue generating event into a huge revenue generator for the university. Out of a problem for the cross-country team came a solution that led to more than $14,000 in participation revenue and over $11,000 in ticket sales! Listen to Jon talk about the planning and execution of this unique event.2025-03-0326 minNACMA PODCASTGolden Standards: Highlighting 2024 Brand Management WinnersIn this session, we take time to sit down with 2024 Best Of Award winners for the Brand Management Category. Listen to hear from Caitlin Opp & Chris Fowler (Wake Forest) and Emily Ysselstein (Waterloo) on their gold-winning submissions!2025-03-0323 minNACMA PODCASTTimeout Podcast - Creativity & Authenticity2025-02-1932 minNACMA PODCASTBranding Your City Beyond the GameIn today’s competitive marketing landscape, cities and institutions are no longer just locations—they are brands in their own right. Join us for an exciting webinar series where we’ll dive deep into the art and strategy of branding your city for large moments or even year-round. Whether you’re a city official, an athletic marketing pro, team leader, or a passionate community member, this webinar will provide valuable insights on how to build a unique identity for your city, attract investment, boost tourism, and foster local pride while focusing on your institutional identity. Learn from industry experts, successf...2025-02-1031 minNACMA PODCASTTimeout Podcast - Burnout & Selfcare2025-02-0416 minNACMA PODCASTNavigating the Early YearsYou've been in the industry for a year or two, and you think you have started to figure out our world; what's next?2025-01-1540 minNACMA PODCASTTimeout Podcast - The Evolution of the Marketing Funnel2025-01-1406 minNACMA PODCASTNACMA Brand Management Recorded Zoom - Collaborating with Campus PartnersMarketers across the country discuss best practices for athletics branding and collaborating with campus partners on unique opportunities. Specific examples dive into stadium naming rights, sport-specific logos and licensing.
2024-12-1752 minNACMA PODCASTThe Gold Standard - Student EngagementExploring how different marketing strategies can all lead to unique, gold-winning, student engagement opportunities. NC State, Creighton & Wayne State discuss their NACMA Best Of Gold submission in the Student Engagement category.
2024-12-0421 minNACMA PODCASTChicken or the Egg? (Sponsorships and Marketing, which comes first?)Join marketers from JMU and Virginia Tech as they discuss working closely with their MMR partners to create fan engaging content for in-game promotions, including videoboards. Hear from the MMR side as well as the GM of Redbird Sports Properties joins the conversation!
2024-10-0122 minNACMA PODCASTNext Generation Sports Marketing Skills Research Session PreviewHear from Dr. Becky Achen on the reasoning for partnering with NACMA on the research conducted and hear about some initial findings. Come learn more and take a deeper dive into the results onsite at convention at 2 p.m. local time on Tuesday, June 11 in Oceanside Ballroom D!
2024-05-0621 minNACMA PODCAST2023-24 NACMA Academy: February SessionHow to Approach Summer Internship/Career Searching2024-04-0943 minNACMA PODCAST2023-24 NACMA Academy: March SessionJob Interviews 101: What to expect and how to prepare
2024-04-0329 minNACMA PODCASTHow to Get More Engaged in Sponsorship ActivationsImproving your relationship between your multimedia rights holder and your marketing staff.
2024-04-0128 minNACMA PODCASTProtecting Your Institutional Brand: Name, Image, & Likeness and CollaborationHow to work cohesively across campus when utilizing
the institutional brand and I.P. while keeping "up to date" on all
the changes that continue to come our way with name, image, and likeness!
2024-03-0513 minNACMA PODCASTDriving Revenue Through Digital PlatformsExperts in the college athletics digital space share best practices and various ways they try to maximize revenue through email, social media (paid & organic), website, SMS and mobile app on their respective campuses.2024-02-2043 minNACMA PODCASTWorking with Coaches and Admin on Engaging with External Non-Profits and Community Initiatives/Groupso Hosts
Lala Kekuewa, Assistant Director of Marketing Strategy & Fan Experience – University of Maryland
Ricky Zum Mallen, Associate Athletic Director for Marketing & Promotions – University of Colorado
o Guests
Rachel Ripken, Assistant Athletic Director for Community Outreach – University of Colorado
Brian Kubasik, Director of Operations for One Maryland Collective – Blueprint
Alex Lais, Associate Athletic Director for Fan Engagement & Revenue Generation – Northern Arizona University
2024-02-0633 minNACMA PODCASTCollege Athletics: How DE&I and Mental Health are IntertwinedDescription: The intersection of diversity, equity and inclusion with the importance of mental health awareness and support for our student-athletes is arguably the most important piece of the student-athlete experience. During this call, we are bringing together collegiate athletics administrators to discuss how these two topics are intertwined in our workspaces today to support not only our student-athletes, but our staffs, as well.
Panelists:
Ariana Palmer – Director of Marketing and Engagement, University of Delaware
Diandra Walker – Psychological Health and Performance Clinical Administration Specialist & former DE&I Coordinator, University of Colorado Boulder
Marissa Bayer – Director of Marketing and Fan...2024-01-1839 minNACMA PODCASTOptimizing Revenue Generation at Your FacilitiesDiving into capitalizing on your event spaces to generate more dollars for your school.
Presenters:
Ariana Palmer: Director of Marketing & Engagement at Delaware Athletics
Sarah Kraynik: Director of Sales & Marketing at OVG360 | Donald L. Tucker Civic Center (FSU)
Byron Synstegaard: Assistant Director of Athletics Sport Operations at Minnesota State Athletics
Ben Nelson: Marketing & Facilities Program Coordinator at Minnesota State Athletics
Moderator:
Scott Nelsen: Senior Associate Athletic Director/Marketing & Communications at Minnesota State Athletics
2023-12-0522 minNACMA PODCASTBuilding off your blowout games and how to maintain momentum after hosting big crowdsHear from Tim Doyle at Ohio University, Allie Popp at the University of Arkansas and Kelsey Laverdiere from the University Iowa as they discuss their strategies for expanding their success beyond the "big game." You'll learn what they did to drive attendance and what they learned for future games to continue hosting positive events.
2023-11-1534 minNACMA PODCASTKeeping Up With the Joneses (of College Athletics)Takeaways: Working with trends that last, Make it Your Own, and Managing Expectations
NACMA Members: Audrey Gunther, Providence College / Brooke Robinson, Wisconsin / Riley Fitzpatrick, Vanderbilt
Guest: Nate Bain, Director of Social + Influencer Marketing Strategy for the Tennessee Titans2023-10-1218 minNACMA PODCASTRevenue Generation & Olympic SportsLooking at the strategy behind Olympic sport revenue generation and the impact marketing has on it.
2023-09-2814 minNACMA PODCASTNACMA 3 Pillars at Work - Texas RecapHear from our 3 Pillars host school representative Charles Branch, assistant AD for marketing at Texas, and participants Alyssa Leonard, associate AD for marketing at Vanderbilt University, and Scott Peace, associate AD for marketing and fan engagement at Kent State University, on their Texas experience.2023-05-0831 minNACMA PODCASTNACMA 3 Pillars at Work - Ole Miss RecapHear from our 3 Pillars host school representative Matt Smith, associate director of marketing at Ole Miss, and participants Carlos Garcia, associate AD for marketing and fan engagement at Santa Clara University, and Michelle Pontiff, assistant AD for marketing and promotions at University of San Diego, on their Ole Miss experience.2023-05-0113 minNACMA PODCASTNACMA 3 Pillars at Work - Auburn RecapHear from our 3 Pillars host school representative Matt Amos, director of fan experience at Auburn University, and participants Quinton Payton, associate AD for marketing and fan engagement at Abilene Christian University, and Jessica Dorsey, associate AD for marketing at DePaul University, on their Auburn experience.2023-04-2422 min
NACMA PODCASTRecap of PACnet’23On this edition of the NACMA+ podcast, board members Brad Wurthman, senior associate AD for external operations at Virginia Tech University, and Zach Dayton, deputy AD at Fairfield University, sit down to recap PACnet’23.2023-03-0608 minNACMA PODCASTCreating Products That Fans Want vs. What We Think They WantFaced with ever-changing fan demographics and consumer buying habits, creating the right ticket products for fans that are also in alignment with organizational goals can be a challenge. On this edition of the NACMA+ podcast, we’re joined by members of the Virginia Tech external unit who have leveraged data and insights to develop product strategies that meet fan needs while maximizing revenue.2023-01-3124 minNACMA PODCASTMaximizing Postseason SuccessSouth Dakota State won its first-ever FCS national title while TCU made a remarkable run to the College Football Playoff for the first time in school history. On this episode of the NACMA+ Podcast, we’re joined by leaders from those two institutions who will share with us how each department planned and prepared for their respective moments on the big stage, how they activated around those events and drove revenue-related result.2023-01-2518 minNACMA PODCASTThe Height of The Season – Managing Mental Health in the Fast-Paced World of College AthleticsThe NACMA Personal and Professional Development Mental Health Committee sits down with panelists Jason Katte, the Associate Director of Clinical Services at Weber State University, and Dr. Brittany Collins, a Mental Health Therapist at the University of Louisville, to discuss work-life balance, burnout, and mental health in the workplace. Tune into their conversation about self-awareness, taking a pause, and creating a workplace community supportive of mental health.2022-11-0928 minNACMA PODCASTInnovative Lead Generation Strategies to Drive SalesLead generation has never been more critical to driving new revenue than it is today. On the latest edition of the NACMA podcast learn from Erin Gibson, the Director of Strategic Advertising and Revenue Campaigns at Illinois. Learn how Illinois is structured to maximize synergy between all external units to integrate a comprehensive lead generation strategy that is producing exceptional results.2022-11-0234 min
NACMA PODCASTNACMA Scott Day WebinarNACMA Scott Day Webinar2022-06-0155 minNACMA PODCASTOffseason Action & Building Momentum for the FallMaximizing the summer season to engage fans, connect with the community and set yourself up for success.2022-05-3154 minNACMA PODCASTGrowing Past MarketingMany NACMA Veterans come from the marketing track, but now are tasked with overseeing entire external units, or have moved into roles like Deputy ADs or to the AD chair. In this podcast, we ask a panel of ADs and senior leaders on topics such as growing into a sport oversight role, overseeing unfamiliar areas, and leading the area that you came from without sticking there.2022-05-1344 minNACMA PODCASTDriving New Revenue by Capitalizing on New Head Coach AnnouncementsMike Wierzbicki, Senior Associate Athletics Director for External Affairs at Minnesota and Alyssa Leonard, Associate Athletics Director for Marketing at Vanderbilt discuss their focus on driving new revenue by leveraging the announcement of new head coaches within their departments.2022-02-0329 minNACMA PODCASTA Conversation about Fandom Heading into 2022Michael Thompson, Deputy AD at Texas A&M, is joined by Kyser Thompson, President of Now What, to discuss fandom and consumer trends as we wrap up 2021 and head into 2022.2022-01-0739 minNACMA PODCASTWork Life Integration in College Athletics MarketingWith an ACC-commissioned study on the "work-nonwork relationship of intercollegiate athletic department employees" serving as our backdrop, we explore work/life integration for college athletics marketing professionals. We discuss the varied wants and needs of our industry's professionals, the pandemic's effect on our perception of workplace flexibility, and the need to innovate as an industry to attract and retain the best talent.2021-11-1948 minNACMA PODCASTGrowth of NIL Marketplaces & Trends with Student-Athlete OpportunitiesIt's been four months since Name, Image and Likeness came into effect in collegiate athletics. Hear from our panel of experts on what we've learned so far, how NIL is redefining roles within intercollegiate athletic departments and where we’re headed next in this new frontier.2021-10-261h 00NACMA PODCASTNACMA Podcast - Small School Stories Part 2On Part 2 of Small School Stories, Jack "Bull" Slavin sits down with University of Delaware's Director of Engagement, Kia Anderson. The two discuss Kia's path into college athletics, why the Fighting Hen fan base is essential to the success of athletics in Delaware and hint at the need for sunsetting khaki pants/shorts on GameDay. All of this and more on this episode of Small School Stories!2021-04-2931 minNACMA PODCASTNACMA Podcast - Small School StoriesJack "Bull" Slavin sits down with Grand Valley State Marketing and Promotions Director David Wynkoop for a wide-ranging discussion. Topics include how he got into college athletics, GVSU award-winning promotions, what makes small school life great and more!2021-04-0728 minNACMA PODCASTInfluencing a Positive MindsetTim Bono is a Lecturer in Psychological & Brain Sciences at Washington University in St. Louis. Known as the “Professor of Positivity” by students that sprint to sign-up for his popular course, he joins WashU’s John M. Schael Director of Athletics, Anthony J. Azama. The two connect to discuss the importance of four main areas that influence a positive mindset including: Mindset and Resilience, Strategies, Social Connection, and Meditation. Anthony and Tim dive into the unique challenges facing intercollegiate athletics administrators, coaches, and student-athletes and Tim leaves us with what he believes is the single biggest influencer of positivity.2020-12-0130 minNACMA PODCASTPivoting Marketing Department ResponsibilitiesLauren Belisle (Associate Athletic Director of Marketing & Fan Development, Virginia Tech) leads a discussion with Vaughn Moss ( Assistant Athletic Director of Marketing, Georgetown) and Markeisha Everett (Assistant Athletic Director of Marketing, Pitt) on adapting and planning marketing efforts and adjusting roles and responsibilities during Covid-19.2020-11-2444 minNACMA PODCASTMarketing Team of the Year, presented by SuperFan - A Discussion With The Champs!Jordan Looby (Assistant AD- Marketing Strategy & Fan Experience, University of Maryland) joins Markeisha Everett (Assistant AD of Marketing, University of Pittsburgh) to discuss how their team put together their submission for this year’s award.2020-07-1640 minNACMA PODCASTA Conversation with SuperFan Co-Founder and COO, Kayla MountMarkeisha Everett (Assistant AD of Marketing, University of Pittsburgh) and SuperFan Co-Founder and COO, Kayla Mount, discuss marketing changes during COVID-19 and how SuperFan is shifting during this time.2020-05-2222 minNACMA PODCASTPower 5 Mentality (@P5mentality)Emily McMillan and Scott Peace of the Power 5 Mentality Podcast discuss the NACMA 3 Pillars (Fan Development, Brand Management, Revenue Generation) and more with Bradley Associate AD for Marketing and Tickets, Nathan Bramwell.2020-05-1840 minNACMA PODCASTUsing Marketing to Celebrate the Culture and Heritage of our CommunitiesThe 2018-19 NACMA “Best Of” Community & PR Gold Winners (Arizona and UNC-Pembroke) both had winning submissions for football theme night events, that celebrated nationally recognized heritage nights. Thomas Harris (Arizona) sat down with Ben Chulick (Arizona) and Grace Moore (UNC-Pembroke), to discuss their events and what advice they had for departments thinking about hosting similar events.2020-04-1435 minNACMA PODCASTMAAC Conference Tournament Preparation with Rider UniversityListen in while the members of the Rider University athletic department discuss marketing, fan engagement, broadcast & digital media preparation for the MAAC Conference tournament in Atlantic City, NJ.2020-03-0133 minNACMA PODCASTTaking Charge: A Conversation with Deputy AD Tyler Jones on his First Six Months on the Job at Cleveland StateHear from Tyler Jones, deputy AD at Cleveland State University and his career path that took him to Cleveland State. Jamaal Walton, associate athletic director at College of Charleston takes the lead on this insightful conversation.
2019-12-1922 minNACMA PODCASTA Head Coach's Expectation from His/Her Marketing DepartmentA conversation with Ole Miss Men’s Basketball Coach Kermit Davis and Ole Miss Women’s Basketball Coach Yolett McPhee-McCuin.2019-10-1615 minNACMA PODCASTMotivating and Challenging Your Marketing/External TeamsThis episode of the NACMA Podcast addresses best practices for motivating and challenging your marketing/external teams throughout the year. The University of Maryland’s Carrie Blankenship and Leah Beasley of Mississippi State discuss ways to keep staff morale high, while producing high quality marketing content throughout even the busiest times of the year.2017-12-0141 minNACMA PODCASTBehind the Scenes Look at the NACMA Strategic PlanThis Podcast offers a behind the scenes look at the NACMA Strategic Plan. Boston College’s Jamie DiLoreto hosts and interviews NACMA Past-President Joni Smoller of Kansas State, and NACMA President Ayo Taylor-Dixon from the University of Minnesota.2017-08-0115 min