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NAGAP Report
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Office Hours With EAB
Under Pressure: Grad Enrollment Pros Sound Off
EAB’s Camilla Arias and Pam Royall sit down with global higher education consultant Donald Resnik to unpack key findings from the latest EAB-NAGAP survey of nearly 600 graduate enrollment professionals. Their conversation examines the widening gap between enrollment expectations and the staffing and budget resources available to meet them. The three also touch on areas that GEM professionals consider positive trends, including the growth of corporate partnerships.
2025-06-17
27 min
Victors in Grad School
Key Shifts Prospective Graduate Students Must Know: Insights from Enrollment Professionals
Are you considering grad school in today’s ever-evolving landscape? This week’s episode of “Victors in Grad School” delivers a must-listen conversation directly from the heart of the National Association of Graduate Admission Professionals (NAGAP) conference. Host Dr. Christopher Lewis gathers real-time insights from experts, admissions leaders, and graduate support professionals about the most pressing shifts shaping the graduate school experience in 2024—and what they mean for your journey. AI & Authenticity One theme echoed by multiple guests is the rise of artificial intelligence, both in the application process and the workplace. While AI tools can help streamline...
2025-06-09
16 min
Victors in Grad School
What Most Grad Students Overlook: Essential Support Services and Strategies
Navigating graduate school is a journey filled with both promise and challenge. While many students focus on selecting the right program or acing their classes, there’s a world of support—often overlooked—that can make all the difference. In the latest episode of Victor’s in Grad School, Dr. Christopher Lewis brings together enrollment professionals, faculty, and industry experts from universities across the country to answer a vital question: What’s an underrated support service or strategy that can make a big difference for student success? A powerful theme that emerges is the value...
2025-06-02
17 min
Victors in Grad School
Finding the Best Grad School Fit: Academic, Personal, and Professional Advice
Choosing the right graduate program is a big decision that can shape your academic, professional, and personal future. In this episode of Victors in Grad School, Dr. Christopher Lewis brings together a diverse panel of enrollment management professionals and industry experts from across the country to answer a critical question: What’s one piece of advice you would give students to help them better evaluate whether a program is the right fit academically, personally, or professionally? The insights shared in this episode are a goldmine for anyone considering graduate school or helping others navigate the process. One ma...
2025-05-26
19 min
Courageous Public Health
CPH 03 - Courage. Disrupt. Rise: A Conversation with Dr. Raymona H. Lawrence
In this compelling conversation, Dr. Raymona H. Lawrence, a public health professor, shares her journey of courage, empowerment, and vision for the future. She discusses her personal experiences with sickle cell disease, the importance of mentorship, and how women of color can express their power in professional spaces. Dr. Lawrence emphasizes the need for community support and collaboration, while also envisioning a future where public health is recognized for its essential role in society. Her commitment to uplifting others and fostering resilience shines through as she encourages listeners to embrace their own disruptions and take charge of their lives.
2025-05-06
33 min
Mastering the Next
Ep. 44: What’s Next for Graduate Student & Faculty Unionization?
Higher education unionization is experiencing unprecedented popularity, particularly among graduate student workers, creating new challenges and opportunities for institutions across the country. Ray explores this rapidly evolving landscape with Jennifer Kulbeck, Assistant Provost at Saint Mary's College of California, who brings a decade of experience working with faculty unions, and Matt Cipriano, Associate Dean at Mount Sinai's Graduate School of Biomedical Sciences, who recently navigated conversations of a new graduate student union. Their broad reaching conversation covers insights on maintaining productive relationships while balancing institutional needs in this transformative moment for academic labor relations.Guest Names: J...
2025-03-21
27 min
The Key with Inside Higher Ed
Ep. 139: Enrollment Management's AI Future
Highly customized admissions information and processes. Credit transfer evaluations that take minutes, not days or weeks. Precision tuition discounting estimates. Student success interventions informed by data gathered about students before they ever even applied to their institution. These are some of the ways that artificial intelligence is or may soon be improving the enrollment management experience for students, teams and institutions. That’s according to our recent panel discussion with experts Joseph Paris, dean of graduate and professional studies at Delaware Valley University, Naronda C. Wright, president of NAGAP at The Association for Graduate Enrollment Management and associate dean of the J...
2024-12-23
55 min
AI for U
Ep. 8: Automating Processes with Alexandria Duffney
Join us as Allie Duffney shares how Elon University is implementing AI to streamline admissions processes, create test environments, and enhance student success. Learn practical approaches to AI adoption, from interview scheduling to data analysis, and discover how to address common concerns about AI integration.Episode prompt:You are a technical writer specializing in higher education operations and process documentation. Help me create clear, user-friendly documentation from the following information. The goal is to make our processes easier to understand and follow.Context:Department: [department name]Process: [name of...
2024-11-21
28 min
Mastering the Next
Ep. 25: What’s Next for the Role of Data & AI in Graduate Admissions?
In this episode of “Mastering the Next” we delve into the future of graduate admissions and how data and AI are set to transform the process. I’m joined by Dean Tsantir, Executive Director of the Graduate School Admissions Office at the University of Minnesota, for his perspective on how these technologies are revolutionizing the way institutions select and support their students. Together, we explore what's next for these powerful tools in shaping the future of graduate education.Guest Name: Dean Tsantir, Executive Director of the Graduate School Admissions Office at the University of MinnesotaGuest...
2024-11-08
26 min
Victors in Grad School
Maximizing Your Graduate School Success: Insights from Graduate Enrollment Experts
Graduate school is an essential phase in one’s academic and professional journey, offering an intricate blend of learning, research, and networking opportunities. During the 2024 NAGAP Conference, a diverse group of experts provided valuable insights on strategies that can help graduate students maximize their success. Here's a comprehensive guide drawn from their collective wisdom. Leverage Campus Resources Bethany Satrom from Indiana University Bloomington highlighted the importance of utilizing all available resources on campus. Many institutions offer a wealth of support services such as career services hubs, faculty mentorship programs, and various networking events. Brett DiMarzo from Bo...
2024-09-30
18 min
Mastering the Next
Ep. 19: What’s Next for Research in Graduate Enrollment Management?
Research in graduate enrollment management is a growing area of interest. In this episode we take a deep-dive in the latest research on graduate enrollment management from NAGAP, the Association for Graduate Enrollment Management. Two lead researchers, Dr. Amanda Ostreko, Assistant Vice Provost and Director of Graduate Enrollment Management at The University of Kansas, and Dr. Ariana Balayan, Director of Enrollment & Marketing at Tufts University School of Medicine Graduate Programs, discuss their research on GEM, which will be published in the American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management Quarterly next year. This episode provides a pre...
2024-09-27
21 min
Breaking Silos
Ep. 14: The Curious Case of the VPEM
On this episode of Breaking Silos, we’re bringing a popular NAGAP Summit session to your earbuds. I sat down with Francesca Reed, Vice President for Enrollment Management and Marketing at Neumann University, and Keith Ramsdell, Vice President for Enrollment Management and Marketing at Ashland University, to discuss an ever-evolving and often misunderstood role in higher ed: The Vice President of Enrollment and Marketing (VPEM). Hear from these two industry experts about their roles overseeing marketing and enrollment, why the position is so valuable, and what collaboration is required to succeed.We’ll discuss the challenges and futu...
2024-09-11
37 min
Mastering the Next
Ep. 13: What’s Next for Combating Bias in Graduate Admission?
In this episode of 'Mastering the Next,' we have Dr. Alyssa Orlando, Director of Graduate Admission at Clark University in Massachusetts, discussing the significant impacts of decision-making biases in holistic graduate admissions review processes. Our interview explores how Clark University identifies and mitigates these biases to ensure fairness and equity, and what the future holds for holistic admission practices in promoting diversity and inclusivity.Guest Name: Dr. Alyssa Orlando, Director of Graduate Admission at Clark University Guest Social: https://www.linkedin.com/in/acforlandoGuest Bio: Dr. Alyssa Orlando currently works as t...
2024-08-16
25 min
Office Hours With EAB
Graduate Enrollment Leaders Speak Out
EAB’s Camilla Arias hosts a discussion with Pam Royall, head of research for EAB’s enrollment division, and global higher education consultant, Donald Resnick to unpack findings from the latest EAB-NAGAP survey of graduate enrollment leaders. The three discuss the extent to which graduate enrollment professionals are happy in their jobs, meeting their goals, and embracing new technologies like AI. They also share advice on growing enrollments by understanding the most important factors motivating prospective applicants.
2024-06-04
20 min
Generation AI
Custom GPTs are the New Productivity Hack for Enterprises
In this episode of Generation AI, hosts Ardis Kadiu and JC Bonilla explore the growing trend of custom GPTs and how they're being used by enterprises to boost productivity and streamline workflows. They discuss Moderna's impressive adoption of 750 custom GPTs across their organization, from optimizing vaccine doses to other key functions. Ardis shares his experience building custom GPTs for the Generation AI podcast to automate tasks like generating summaries and show notes. The hosts also discuss into OpenAI's vision for the future of AI agents and assistants. This episode is a must-listen for anyone interested in leveraging custom AI...
2024-05-07
28 min
Higher Ed Pulse
Are Graduate Programs Saving Universities?
Hosts Mallory and Seth explore the shifts in graduate education amidst the challenges of undergraduate enrollment pressures. As higher ed institutions pivot toward expanding graduate offerings, this conversation dives into the financial motives, the competitive landscape, and innovative strategies for attracting and retaining graduate students. Featuring insights from the NAGAP GEM Summit and perspectives from industry professionals, this episode is a must-listen for those involved in the strategic planning and marketing of higher education programs.Key Takeaways:Strategic Expansion: Many universities are expanding their graduate programs as a financial strategy to counterbalance undergraduate enrollment declines.Market...
2024-05-06
17 min
In Your Element
AI and the Future of Higher Ed Marketing: A Live Conversation from NAGAP
In this special live episode from the NAGAP GEM Summit in Louisville, Kentucky, Shane Baglini, the Senior Director of Marketing at Muhlenberg College, joins us to discuss the integration of AI tools in higher education marketing and admissions. Shane shares his experiences with using Element451 to enhance Muhlenberg’s graduate programs, the benefits of AI in creating efficient communication strategies, and his take on the evolving landscape of educational technology. This episode is packed with insights from the front lines of higher education innovation, offering valuable lessons for institutions looking to adopt similar technologies.TakeawaysIntegration of...
2024-05-01
23 min
Higher Ed Pulse
Live at NAGAP: A Young Professional's Journey Trailblazing a New Role in Graduate Recruitment
Lesley Mackey, a young professional stepping into a new graduate student recruiter role at Fort Hays State University, chats with the Pulse at the NAGAP Summit in Louisville. Fresh from his first trip to Hawaii, Les shares his journey as a new GEM professional, highlighting the unique challenges and breakthroughs of his new role in graduate recruitment. Key TakeawaysRole Exploration: Les discusses the intricacies of stepping into a newly created role in graduate recruitment and the challenges of establishing benchmarks without clear enrollment goals.Conference Insights: Insights from NAGAP conference sessions emphasize common challenges faced b...
2024-04-30
09 min
Higher Ed Pulse
Live at NAGAP: Who Gets In? Haslam Shakes Up MBA Admissions
Recorded at the NAGAP GEM Summit, Mallory chats with Spenser Smith, Director of Admissions for Graduate Business Programs at Haslam College of Business, University of Tennessee, Knoxville. Spenser shares his insights on navigating the complexities of admissions in a post-affirmative action world, and introduces us to the innovative, holistic admissions process designed to foster diversity and inclusion at Haslam.Key Takeaways:Impact of Supreme Court Decisions: The team at Haslam quickly adapted their admissions strategies following the Supreme Court's 2023 ruling on affirmative action, reinforcing their commitment to creating a welcoming environment for all students.Holistic Admissions...
2024-04-29
14 min
Higher Ed Pulse
Live at NAGAP: A Millennial Manager's Approach to Empowering GEM Teams
Live at the NAGAP GEM Summit, Mallory sits down with Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan shares his experiences and challenges of being a millennial manager, especially navigating the abrupt transition to remote work at the onset of the COVID-19 pandemic. He discusses his approach to leadership, emphasizing flexibility, servant leadership, and the importance of balancing work life with personal life to empower his team.Key Takeaways:Adapting to Change: Ryan was thrust into remote management just days after starting his role, highlighting the importance...
2024-04-29
17 min
Higher Ed Pulse
Live at NAGAP: Mic Drop Moments! How UM-Flint Harnesses the Recruitment Power of Podcasts
Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan, Flint, joins Mallory Willsea live from the NAGAP GEM Summit. They dive into the impact and insights from Dr. Lewis's extensive podcasting experience, both personally and professionally. With a focus on enhancing student engagement and recruitment, Dr. Lewis shares how his podcast, 'Victors in Grad School,' has become a strategic tool in connecting with and guiding prospective students.Key Takeaways:Podcasting as a Strategic Tool: Dr. Lewis leverages his podcast to answer frequent queries from students, effectively using it as a platform to...
2024-04-29
15 min
Higher Ed Pulse
Live at NAGAP: Behind the Scenes of GEM Digital Strategy at Boston College
Brett DiMarzo, the Director of Graduate Enrollment Digital Strategy at Boston College, shares his extensive experience and unique strategies in enhancing digital engagement across various graduate programs. From leveraging advanced digital tools to crafting personalized communication across multiple platforms, Brett dives into the intricacies of creating a cohesive digital presence that caters to prospective students effectively.Key TakeawaysStrategic Integration: Brett emphasizes the importance of a coordinated digital strategy that integrates various communication channels—from social media to text messaging—to create a seamless student recruitment experience.Innovative Use of Technology: Exploring cutting-edge digital platforms and tool...
2024-04-26
18 min
Mastering the Next
What’s Next for Graduate Enrollment Communications?
Creating consistent graduate student communications to improve admissions and retention for on and off-campus and online students can be a challenge – particularly with constantly-evolving tools and channels. Building a successful communications plan takes a lot of “behind-the-scenes” work and an understanding how to harness the power of digital media. Kittie Pain, Director of Graduate Admissions at Kutztown University, is a past member of the Board of Directors of NAGAP, and currently serves on their Marketing and Communications Committee and Publications Committee – she joins me in this episode to help demystify the world of graduate student communications.Guest Name: Kit...
2024-04-26
11 min
Higher Ed Pulse
Live at NAGAP: Empowering Self-Learning for Career Success
Lauren McGowan, the Assistant Dean for Admissions and Enrollment at the University at Buffalo's School of Social Work, sits down with Mallory at NAGAP. Fresh from her recent promotion, Lauren shares her journey from Director of Recruitment and Admissions to her current role, emphasizing the diverse skill sets needed in higher education leadership, from student recruitment to budget management. She also dives into the critical role of continuous learning, value of teaching yourself new skills, and the promise of AI in academic settings.Key Takeaways:Career Evolution in Higher Ed: Lauren discusses her transition from recruitment...
2024-04-26
17 min
Mastering the Next
What’s Next for Academic Careers: From Manager to Professor?
Dr. Jeremiah Nelson has had a notable journey in the realm of academia, transitioning from a leadership role in graduate enrollment management to becoming a full-time faculty member at Catawba College. The transition to a full-time faculty role at Catawba College represented a shift from administrative to academic, allowing Dr. Nelson to engage directly with students in the classroom. In this episode, live from the NAGAP conference in Louisville, Kentucky, Dr. Nelson shares his journey and “jump” from enrollment manager to professor.Guest Name: Dr. Jeremiah Nelson, Assistant Professor & MBA Program Director, Ketner School of Business at Cataw...
2024-04-25
12 min
Mastering the Next
What's Next for Tuition-Dependent Institutions?
Financial pressure on campuses is reaching new heights, with presidents and provosts pressuring enrollment leaders to grow enrollment and increase tuition revenue. In this episode I am joined by Dr. Naronda Wright, incoming president of NAGAP, who shares her perspective on what’s happening in graduate enrollment management relative to sustaining campuses. Dr. Wright is Associate Dean, Graduate Student Services at Georgia Southern University and previously served as DIrector of Graduate Admissions at Augusta University.Guest Name: Dr. Naronda Wright, Associate Dean, Graduate Student Services at Georgia Southern UniversityGuest Social: https://www.linkedin.com/in/na...
2024-04-25
13 min
Higher Ed Pulse
Live at NAGAP: Elevating GEM – Play Smarter, Not Harder
Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduate enrollment marketing. Celebrating 40 years in business, Tony offers a seasoned perspective on navigating the complexities of higher education marketing, from evolving digital strategies to smart resource allocation. Tony shares how the agency assists institutions in optimizing their graduate recruitment efforts amidst ongoing industry shifts.Key Takeaways:Evolution in Graduate Marketing: How digital marketing and content strategies have adapted to meet the unique needs of grad schools.Sustainable Strategies: Insight into effective marketing...
2024-04-25
18 min
Mastering the Next
What’s Next for Graduate Health Education?
Medical schools are making major changes in the way they recruit students, charge tuition, and engage with their current students through technology. The structure of medical school is also changing, with themes such as earlier clinical experiences, interprofessional education, and an emphasis on case-based learning. In this episode, NAGAP Board member Tony Perez, Director of Student Recruitment & Enrollment Marketing at the Medical College of Wisconsin discusses medical education and developments in graduate health programs.Guest Name: Tony Perez, Director of Student Recruitment & Enrollment Marketing at the Medical College of WisconsinGuest Social: https://www.linkedin.com...
2024-04-25
19 min
Mastering the Next
What’s Next for NAGAP?
For more than 30 years, NAGAP, the Association for Graduate Enrollment Management has been a leader in the professional development and advancement of its members. As one of the most influential thought leaders in graduate enrollment, admissions, financial aid, NAGAP has developed a track record of excellence and collaboration through education, research, and professional development In this episode I am joined by two seasoned professionals who are also key members of the NAGAP Board of Directors: Fran Reed, Vice President for Enrollment Management and Marketing at Neumann University and Keith Ramsdell, who serves as the Vice President for Enrollment Management and...
2024-04-25
17 min
The NAGAP Report
Spotlight on NAGAP Chapters Part II: Regional Chapters - S5 E5
In the second episode of our two-part chapters mini-series, we talk with NYGAP Chapter president Jaclyn Napoleon and TXGAP Chapter president Victor Lopez. Jaclyn and Victor tell us about the benefits of being part of a regional chapter and how to get involved. We also talk about all the existing regional chapters, so if you aren’t already part of one, this is your chance to learn more!About the guests:Victor Lopez is currently the Assistant Director for Graduate Professional Education & Extended Learning Initiatives at Baylor University, a role he has held si...
2024-04-22
29 min
The NAGAP Report
Spotlight on NAGAP Chapters Part I: Special Interest Chapters - S5 E4
In the first episode of our two-part chapters mini-series, we highlight the two NAGAP Special Interest Chapters: BioGAP and JGAP. Chapter presidents Brandy Wood and Colleen Sommerfeld discuss the opportunities these chapters present, how to get involved, and even how to form your own special interest chapter.About the guests:Brandy Wood serves as president of BioGAP and currently leads all aspects of the graduate recruitment and admissions counseling for the Indiana University School of Medicine Graduate Division. She manages a team responsible for retaining and preparing graduate students from diverse backgrounds for...
2024-04-21
22 min
Mastering the Next
What’s Next for the Field of Graduate Enrollment Management?
In this Special NAGAP Episode, Ray interviews the co-editors of “A Comprehensive Guide to Graduate Enrollment Management, Advancing Research and Practice,” Dr. Joseph Paris and Dr. Stanley Kania. This new book is written from a professional and academic perspective, and contains actionable insights from thought leaders across graduate enrollment and was published in partnership with NAGAP, the Association for Graduate Enrollment Management.For those interested in obtaining a copy, purchase the book directly through https://routledge.com and use code ESA01 and checkout to receive a 20% discount (valid through Jun 30, 2024)Guest Names:Dr. Joseph Paris, Dean...
2024-04-19
31 min
The NAGAP Report
A Look at the 2024 NAGAP Graduate Enrollment Management Summit - S5 E3
Join The NAGAP Report hosts Lauren McGowan, Marcus Hanscom, and Aaron Berger as they're off to the races discussing the upcoming 2024 GEM Summit in Louisville, KY. Find out what makes attending Summit so powerful for your own professional development, whether you’re attending as a first timer or you’ve been knocking it out of the park for some time in GEM. You'll learn more about how the conference is structured, the can't miss activities and sessions you should attend, fun things to do in Louisville, and how you can think about getting the most out of your experience. Thi...
2024-03-30
39 min
Higher Ed Pulse
Pulse Check: A Guide to Graduate Marketing in 2024 — Part 4
In the final episode of this Pulse Check series on Graduate Marketing, host Shane Baglini is joined by four of the industries most passionate graduate professionals to discuss all things GEM. This episode provides insights from a director of graduate admissions, a 15 year GEM pro turned agency strategist, graduate marketing pro and a view from the cabinet as we discuss post-COVID graduate marketing and enrollment, current trends, marketing to graduate students and how graduate enrollment is supplementing the undergraduate enrollment cliff. Guest Names:Kittie Pain, Director of Graduate Admissions, Kutztown UniversityMarcus Hanscom, Director of E...
2024-02-22
51 min
Higher Ed Pulse
Pulse Check: A Guide to Graduate Marketing in 2024 — Part 1
Welcome to our latest Pulse Check - A Guide to Graduate Marketing in 2024, hosted by Shane Baglini.In Part 1 of this series, Mike McGetrick, Vice President of Creative and Interactive Services at Spark451, joins Shane Baglini to offer a high level overview of graduate marketing in 2024. Mike and Shane dive into the nuances and differences in strategy and tactics when marketing to the graduate audience, the value of a graduate degree in 2024, the graduate student journey and Mike shares trends and an outlook as we approach the demographic cliff. Guest Name: Mike McGetrick, Vice President, S...
2024-02-01
38 min
Victors in Grad School
Advice from Admission Professionals on Succeeding in Graduate School
Welcome back to the Victors in Grad School podcast! In today's episode, titled "Advice from Admission Professionals on Succeeding in Graduate School," we bring you a unique and insightful perspective on graduate school success. Our host, Christopher Lewis, attended the NAGAP conference in New York City and had the opportunity to speak with admission professionals from various institutions across the United States. These experts shared their valuable advice and recommendations for students navigating the graduate school journey. Join us as we dive into their thoughts on finding balance, choosing the right program, utilizing resources, and building a...
2023-10-30
17 min
The NAGAP Report
Making Difficult Decisions: Student Exceptions - S5 E2
Enrollment managers are often forced to confront difficult student situations and make tough decisions regarding how to enforce or apply a policy (or not). How do we make fair and defensible decisions when students ask to be the exception to the rule? In this episode, The NAGAP Report co-host Lauren McGowan interviews Josie LaLonde, Director of Student Experience at the Ontario Institute for Studies in Education at University of Toronto, and Nicola Woods, Director of Academic Services and Registrar for the Rotman School of Management at University of Toronto, as they share their guiding framework for making difficult decisions.
2023-10-18
48 min
The NAGAP Report
Exploring International Student Recruitment in South America - S5 E1
Are you looking to expand your international graduate student recruitment efforts in South America? Listen in as The NAGAP Report co-host Marcus Hanscom has a conversation with Ana Villavicencio and Rita Moriconi, both Regional Educational Advising Coordinators (REACs) for Education USA in South America. The conversation covers South American student mobility, study abroad motivations, financial concerns, and more.Ana Villavicencio covers the Andean region of South America (Western and Northern South America) and can be reached at avillavicencio@educationusa.org. Rita Moriconi covers the Southern Cone (Argentina, Brazil, Chile, Paraguay, and Uruguay) and can be reached at...
2023-09-23
51 min
The NAGAP Report
A Podcast About Podcasting: Creating a Podcast for Graduate Enrollment - S4 E16
We are always looking for better ways to reach our students, right? This podcast episode of The NAGAP Report is about the benefits of podcasting in graduate enrollment. Join co-host Dr. Aaron Berger and Dr. Christopher Lewis, Director of Graduate Programs at the University of Michigan-Flint, and Zach Busekrus, founder of Enrollify, for a conversation about the benefits of starting a podcast and some tips on how to launch something that will be successful for you. This episode was edited and produced by Dr. Aaron Berger.ResourcesPodcasting 101 - Dr. Chris Lewis...
2023-08-04
50 min
The NAGAP Report
Demystifying OPMs: Understanding their Role in Graduate Education - S4 E15
As institutions look to grow and diversify programs and revenue ahead of the projected enrollment cliff, online education has become even more critical to the enrollment arsenal. But for many campuses, scaling online education efficiently - and quickly - can be a substantial undertaking with significant cost and resource implications. One solution? Work with an online program management (OPM) company. In this episode, The NAGAP Report co-host Marcus Hanscom sits down with Ray Lutzky, Vice President of University Partnerships at Academic Partnerships, an OPM, to demystify OPM companies and challenge the misconceptions surrounding their role in graduate...
2023-06-30
44 min
Office Hours With EAB
Staffing Shortages Threaten Grad School Growth Goals
EAB’s Pam Royall and Camilla Arias unpack findings from a new survey conducted jointly by EAB and NAGAP to assess the current environment for those working in graduate enrollment. The two examine ways that schools are adjusting recruiting tactics and course modalities to meet evolving student preferences. They also offer tips on how to engage with senior leaders to ensure that graduate enrollment growth goals are supported by external market data and reflect internal staffing constraints.
2023-06-27
21 min
The NAGAP Report
Unpacking the 2023 Graduate Enrollment Management Summit - S4 E14
Join The NAGAP Report co-hosts Lauren McGowan, Aaron Berger, and Marcus Hanscom as they debrief after an exciting few days at the 2023 NAGAP Graduate Enrollment Management Summit. This year's annual conference was held at the Marriott Marquis in the heart of Times Square in New York City. Approximately 900 graduate enrollment professionals from around the globe converged to discuss the latest topics and best practices related to GEM work. Check out all of NAGAP's upcoming events at https://www.nagap.org/events. This episode was edited and produced by Marcus Hanscom. Learn mo...
2023-04-28
41 min
The NAGAP Report
Supervising Graduate Assistants - S4 E13
Student workers and graduate assistants are an important part of our recruitment and admissions teams. But how can we ensure that we are hiring the right people, and supervising them effectively? How can we set reasonable expectations that allow for flexibility while also making sure the work gets done? In this episode of The NAGAP Report, two experienced student supervisors, Danielle Geraci Thoma and Deon Thompson, discuss what they’ve learned from years of supervising graduate assistants. About our Guests:Danielle Geraci Thoma is the Director of Graduate Recruitment and Student Support Initiatives in...
2023-04-10
35 min
The NAGAP Report
Dive in to International Student Recruitment with EducationUSA - S4 E12
The Institute for International Education released its most recent Open Doors report in November and the news was positive: the total number of international students in the U.S. grew by four percent in 2021-2022 over the prior year, bolstered by an 80% increase in newly enrolled international students. And on the graduate side, International student enrollment was up by 17 percent. As our institutions look to build more diverse campuses and address the forthcoming challenges from domestic demographic shifts in the United States, international students continue to be a critical part of American education.But how d...
2023-03-30
33 min
The NAGAP Report
Moving On: Deciding Whether to Say Goodbye to GEM - S4 E11
This episode explores the difficult decision many GEM professionals are facing – staying in your role, transitioning to another role in GEM, shifting to other roles in higher education, or leaving the field entirely. The conversation delves into the different job transitions of three prominent women in our field and explores advice for our own career decisions and strategies for retaining our staff. The discussion features Jillian Baer, Solutions Consultant for Liaison International and former GEMer at The Ohio State University; Judy Baker, Research Associate in University Advancement at Niagara University and former GEMer at Nazareth University; and Ju...
2023-03-07
47 min
The NAGAP Report
Using Premium Content for Recruitment: A Conversation with Stevie Otto - S4 E10
Content marketing is the future, but what does it actually look like in practice? Hear from Stevie Otto, Director of Recruitment and Admissions at Southern Methodist University’s Moody School of Graduate and Advanced Studies, as she describes their strategy for using premium content to reach and attract prospective students.This episode of The NAGAP Report was hosted, produced, and edited by Lauren McGowan. Learn more about NAGAP, the Association for Graduate Enrollment Management, at www.nagap.org.
2022-12-16
44 min
The NAGAP Report
On the Same Page: Documenting Institutional Knowledge for Effective Service, Transparency, and Onboarding - S4 E9
So much institutional knowledge lives in the minds of individual staff and faculty, creating a reliance on them from others for information. In addition to creating inefficiencies, this practice is problematic as institutional knowledge walked out the door as our colleagues departed throughout the "Great Resignation." In this conversation, we sit down with Will Fenton to explore the importance of documenting policies, practices, and procedures, and building a shared culture of data transparency and buy-in. With deeper collaboration and a shared resource of critical information, we can empower individuals to get the information they need quickly and e...
2022-11-23
45 min
The NAGAP Report
Utilizing Application and Applicant Data: Learning from Graduate Applicants at the University of Notre Dame - S4 E8
As graduate enrollment professionals constantly seek to learn more about their potential student populations, the University of Notre Dame has spent the past 10 years asking their applicants to provide insight into their admission journey. Hear from Dr. Nyrée McDonald and Dr. Julaine Zenkelberger about what their students are telling them are essential factors in their decision to attend the University of Notre Dame. This episode of The NAGAP Report was hosted, produced, and edited by Aaron Berger.Learn more about NAGAP, the Association for Graduate Enrollment Management, at www.nagap.or...
2022-11-16
42 min
The NAGAP Report
Untapped Potential: Recruiting Internal Undergraduate Students at Canisius College - S4 E7
As graduate enrollment professionals feel increased pressure to enroll more students, one critical, low-hanging fruit hangs right under our own eyes - our own undergraduates. Hear from Lauren Kicak, Associate Director of Graduate Admission at Canisius College, about how Canisius created some smart tactics to clear the way for their own undergraduates to consider staying under their own roof for graduate school.This episode of The NAGAP Report was hosted, produced, and edited by Lauren McGowan. Learn more about NAGAP, the Association for Graduate Enrollment Management, at www.nagap.org.
2022-10-27
27 min
The NAGAP Report
DIY Video in Graduate Enrollment: Making an Impact With and Without a Budget - S4 E6
The second of our two-part series on video in graduate student recruitment, this episode features an interview with Lauren McGowan, Director of Recruitment and Admissions for the University of Buffalo School of Social Work. Lauren presented a popular session at the 2022 NAGAP Summit on DIY video, covering all of the important topics of creating impactful, high quality videos that drive student engagement all at little or no cost.This episode is hosted and produced by Aaron Berger. Learn more about NAGAP, the Association for Graduate Enrollment Management, at www.nagap.org.
2022-09-18
42 min
The NAGAP Report
Exploring Video for Graduate Student Recruitment: A Vendor Perspective - S4 E5
Join Aaron Berger for his first episode hosting The NAGAP Report as he welcomes Gabe Ruttner, Co-Founder and CTO at Clearmix, to the podcast to discuss using video in graduate student recruitment. Listen in as they discuss best practices for using video as part of your graduate recruitment strategy, how to create compelling video content, when to produce video in-house versus engaging a vendor, and more. Learn more about NAGAP, the Association for Graduate Enrollment Management, at www.nagap.org.
2022-08-23
29 min
The NAGAP Report
Experience the NAGAP Leadership Academy - S4 E4
Launched in 2019, the NAGAP Leadership Academy provides an expansive, year-long professional development opportunity for higher education professionals. The Academy combines formal leadership training from professional development leader Management Concepts with critical graduate enrollment management exploration and training from leading experts in our field. Join The NAGAP Report host Marcus Hanscom as he learns about the NAGAP Leadership Academy experience firsthand from two of its graduates, Ellen Lloyd and Henry Cantu. Lloyd is a graduate of the 2022 cohort; Cantu is a graduate of the Academy's inaugural cohort in 2020 at the height of the pandemic. Learn more a...
2022-08-02
54 min
The NAGAP Report
Fall Recruitment Planning in a Post(ish) Pandemic World - S4 E3
Most graduate enrollment professionals are scratching their heads on what the fall graduate recruitment cycle looks like as we emerge from the deepest impacts of the pandemic. As schools more heavily revert back to on-campus graduate fairs, many of us continue to question the efficacy of these events while simultaneously seeing declines in virtual event participation as prospective students are "COVID tired." Join The NAGAP Report team, now welcoming its third host, Aaron Berger, for this informal conversation on how to approach planning for recruitment this fall, both on and off campus. Learn more about N...
2022-07-19
43 min
Office Hours With EAB
Graduate Admissions Teams Are Close to the Breaking Point
Keith Ramsdell, VP of Enrollment Management and Marketing at Ashland University and a NAGAP Board member, joins EAB’s Pam Royall to discuss the findings of a new joint survey of graduate admissions leaders. The two highlight things that institutions should be doing differently to recruit students and staff, including giving staff greater flexibility and diversifying their graduate program portfolio to better align with workforce trends.
2022-06-21
35 min
Enrollment Insights Podcast
#50 - Ryan Taughrin and Adaptability in Graduate Admissions
In this episode, you will hear from Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan started out with a couple of years on the undergrad side of the house before moving over to graduate recruitment. In a national light, Ryan is also on the board of NAGAP, the leading organization for graduate enrollment management professionals. 00:54 - What Ryan has tried that didn't work, and what he learned 3:38 - The flexibility and adaptability of grad staff 6:44 - How Ryan brainstorms and brings new ideas into his work 11:35 - Changing interests in grad...
2022-05-16
53 min
Higher Ed Pulse
Fanatical Friday's Episode 53: I Submitted RFIs at 100 Different Grad Programs — Here’s What I Learned About How Grad Schools Nurture Prospects.
This past fall, the Enrollify team conducted a secret shopper experiment to better understand how graduate schools communicate with prospective students after submitting an inquiry form. At NAGAP’s GEM Summit in Chicago last week, Zach presented these findings. On this week’s episode of Fanatical Fridays, Zach and Mickey recap these findings and offer dynamic, insightful, and thought-provoking discussion on what’s working and what’s wrong with how GEM professionals attract, engage, and delight prospective students. Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing s...
2022-05-13
34 min
Higher Ed Pulse
Episode 123: A Review of NAGAP’s 2022 GEM Summit with Jaime and Jack
NAGAP 2022 was hosted in Chicago in mid-April. While attending, first time NAGAPer Jamie Gleason, Vice President of Enrollment Strategy at DD Agency, and veteran GEM pro Jack Klett, Manager of Academic Partnerships at ETS, sat down, with microphones in hand, to talk about what’s big in the GEM world as evidenced through the conference. From in-person community to enrollment/marketing technology [and even a little Tom Brady], Jack and Jamie discuss key takeaways from the 2022 GEM summit! There’s something for every enrollment professional in this 30 minute episode.The Enrollify Podcast is brought to you by...
2022-05-12
36 min
The EdUp Experience
432: Are Graduate Degrees Really Necessary? - with Dr. Jeremiah Nelson, President of NAGAP, The Association for Graduate Enrollment Management
We welcome YOU back to America's leading higher education podcast, The EdUp Experience! It’s YOUR time to #EdUp In this episode, Dr. Jeremiah Nelson, President of NAGAP, The Association for Graduate Enrollment Management, YOUR guest cohost is Dr. Eric James Stephens, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Commencement: The Beginning of a New Era In Higher Education, coming fall 2022. With more students enrolling in graduate school, it begs the question, are graduate degrees really necessary? Listen in to find out! Jeremiah Nelson has more than 20 years of ex...
2022-05-03
50 min
The NAGAP Report
The (NAGAP) Future is Female - S4 E2
As we wrapped up Women's History Month for 2022, we had the opportunity to sit down with our incoming NAGAP President, Kristen Sterba; Vice President, Naronda Wright; and Publications Chair, Melissa Sersland. Listen in to hear about their careers, pathways to leadership, thoughts on the state and future of NAGAP, and advice for new professionals in graduate enrollment management. This episode was hosted by Marcus Hanscom and Keith Ramsdell.Learn more about NAGAP, the Association for Graduate Enrollment Management, at www.nagap.org.
2022-04-20
59 min
The NAGAP Report
GEM for Life? Exploring a Life and Career In, and Out, of Graduate Enrollment - S4 E1
We celebrate International Women's Day with this special conversation with Holly Wilbanks of The Wilbanks Consulting Group. Once a card-carrying member of the NAGAP community, Holly embarked on a soul-searching journey that led her to found her own business helping others find and pursue fulfilling careers. Listen to this conversation to hear about her professional journey both in and outside of higher ed, what led her to become an entrepreneur, and her insights on what we can all do to harness our own skills and interests to embrace our most fulfilling professional and personal lives.Learn more...
2022-03-08
46 min
The NAGAP Report
Innovation in Graduate Student Orientation - S3 E10
Lauren McGowan takes the reigns for her first podcast episode as cohost of The NAGAP Report. Join Lauren as she talks about innovation in graduate student orientation with two student affairs colleagues from the University of Buffalo School of Social Work, Dana Horne, Assistant Dean for Student and Academic Affairs and Director of Student Services, and Joshua Hine, Director of Academic Success Initiatives. The three discuss ways to improve your graduate student orientation, both virtually and in person, and how to assess its efficacy with students. Learn more about NAGAP, the Association for Graduate Enrollment Management, at w...
2021-07-20
36 min
College Financial Aid and Career Navigation
What should adult learners know before returning to college?
Marlaina Kloepfer – College Financial Aid and Career Navigation with Tom & Maria Geffers and Seth Greene Episode 001 Marlaina KloepferMarlaina Kloepfer, Ed.D., is a graduate education professional who has served the Philadelphia Region through positions in Enrollment Management, teaching, and advising for over ten years. Marlaina completed her doctoral degree in Higher Education Leadership at Widener University where her research focused on the graduate student experience. In her current role, she advises graduate students in online health sciences programs. She teaches Governance and Law, as well as, Adult Learning Theory courses in a doc...
2021-06-30
30 min
The NAGAP Report
Leveraging Content and Inbound Marketing in Graduate Enrollment - S3 E9
Join us for part two of our first conversation with our new The NAGAP Report cohost, Lauren McGowan. After discussing the importance of altruistic marketing in graduate enrollment, we take a deeper dive into what it takes to develop valuable content for prospective graduate students, deploy it in a multichannel strategy, and leverage inbound marketing tactics and SEO to maximize awareness and engagement. Learn more about NAGAP, the Association for Graduate Enrollment Management, at www.nagap.org.
2021-05-25
31 min
The NAGAP Report
Altruistic Marketing in Graduate Enrollment Management - S3 E8
The idea of altruistic marketing certainly isn't new, but it plays a critical role in graduate student recruitment. Our prospective graduate student "consumers" are seeking right-fit institutions that not only offer their intended program of study, but also demonstrate how they understand and support each individual student's needs. Graduate enrollment managers need to more fully adapt to advising and educating roles in the graduate search process, particularly in light of the COVID-19 pandemic. Perhaps now more than ever, students need allies who can help decipher all available program options and empower students to make educated decisions about their graduate...
2021-05-14
29 min
The NAGAP Report
Leadership Panel: Strategic Planning for Graduate Enrollment - S3 E7
This episode of The NAGAP Report features the audio from our April 20, 2021, virtual panel as part of the “Leadership Edition” of The Exchange Live, the NAGAP webinar series. This is the second of a two-part conversation on strategic planning and enrollment modeling with Joe Paris, Assistant Professor of Higher Education in the Temple University College of Education and Human Development; Keith Ramsdell, Vice President for Enrollment Management and Marketing at Ashland University; and Marcus Hanscom, Director of Graduate Admission at Roger Williams University. Listen for some tactical ways to work with your administration and faculty to develop strategic initiatives rela...
2021-04-28
59 min
The NAGAP Report
Leadership Panel: Modeling for Successful Graduate Enrollment in 2021 and Beyond - S3 E6
This episode of The NAGAP Report features the audio from our March 9, 2021, virtual panel as part of the “Leadership Edition” of The Exchange Live, the NAGAP webinar series. This session offered a conversation on strategic planning and enrollment modeling in the era of COVID-19 and beyond with Joe Paris, Assistant Professor of Higher Education in the Temple University College of Education and Human Development; Keith Ramsdell, Vice President for Enrollment Management and Marketing at Ashland University; and Marcus Hanscom, Director of Graduate Admission at Roger Williams University. Listen in on the first of what will be a two-part discussion on h...
2021-04-05
57 min
The NAGAP Report
Leadership Panel: Graduate Enrollment Managers and Navigating the Executive Search Process - S3 E5
This episode of The NAGAP Report features the audio from our February 9, 2021, virtual panel as part of the “Leadership Edition” of The Exchange Live, the NAGAP webinar series. The session featured guest panelists Mary Napier, founder of Napier Executive Search, and Catherine Capolupo, search consultant at Napier Executive Search, and was hosted by Marcus Hanscom, Director of Graduate Admission at Roger Williams University, and Keith Ramsdell, Vice President for Enrollment Management and Marketing at Ashland University. Tune in to hear about the executive search process, how COVID has changed the higher education hiring landscape, the new roles graduate enrollment is pl...
2021-02-14
1h 04
The NAGAP Report
Leadership Panel: Starting the Conversation on Graduate Financial Aid - S3 E4
This episode of The NAGAP Report features the audio from our January 12, 2021, virtual panel as part of the “Leadership Edition” of The Exchange Live, the NAGAP webinar series. The session featured guest panelists Michelle Rhodes, Associate Vice President of Financial Aid at Grand Valley State University, and John Garcia, Graduate Financial Aid Coordinator at Michigan State University, and was hosted by Marcus Hanscom, Director of Graduate Admission at Roger Williams University. Tune in to hear about some key issues around graduate financial aid strategy and learn on how to more effectively integrate financial aid into your graduate enrollment management strat...
2021-01-26
56 min
The NAGAP Report
Leadership Panel: Exploring Graduate Enrollment Structures on our Campuses - S3 E3
This episode of The NAGAP Report features the audio from our December 8, 2020, virtual panel as part of the “Leadership Edition” of The Exchange Live, the NAGAP webinar series. This session reunited the panel from our first session and featured Fran Reed, Vice President for Enrollment Management at Neumann University, and Donald Resnick, Higher Education Consultant, along with Keith Ramsdell, Vice President for Enrollment Management and Marketing at Ashland University, and Marcus Hanscom, Director of Graduate Admission at Roger Williams University. This conversation focuses on the increased attention on graduate education and how campuses can effectively support and evolve the struc...
2020-12-13
56 min
The NAGAP Report
Leadership Panel: The COVID State of Graduate Enrollment Management - S3 E2
This episode of The NAGAP Report features the audio from our November 10, 2020, virtual panel as part of the first “Leadership Edition” of The Exchange Live, our rebranded NAGAP webinar series. This inaugural session featured Fran Reed, Vice President for Enrollment Management at Neumann University, and Donald Resnick, Higher Education Consultant, along with Keith Ramsdell, Vice President for Enrollment Management and Marketing at Ashland University, and Marcus Hanscom, Director of Graduate Admission at Roger Williams University. They discuss the first seven months of the pandemic as it impacts graduate enrollment management and what lies ahead. Learn more about NAGAP...
2020-11-13
53 min
The NAGAP Report
Going Virtual with Handshake - S3 E1
Graduate student recruitment has moved online for the fall and likely for the foreseeable future, so GEM professionals have to quickly pivot their efforts entirely online. Join The NAGAP Report host Marcus Hanscom for a conversation with Christine Cruzvergara, Vice President of Higher Education and Student Success for one of the most common virtual fair platforms, Handshake. Learn more about NAGAP, the Association for Graduate Enrollment Management, at www.nagap.org.
2020-09-27
31 min