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School PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 49: "All Means All" Melissa Mertz + Tom Arcuri, ParentSquareVendor partners and sponsors of NCSPRA and School PR Drive Time bring valuable insights and innovations to the market, and also to our podcast. Thank you to ParentSquare for supporting this podcast and the work of our organization in the 2024-2025 school year. In this chat with Kevin Smith (Orange County Schools), Senior Product Manager Melissa Mertz and Regional Vice President Tom Arcuri lay out the ParentSquare vision for "All Means All" and a truly equitable approach to school communications at every level, from the classroom to the central office. Listen in and share this content to expand your leadership...
2025-02-0429 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 48: Stuff That Works, Works! Susan Allred and Dr. Bev Emory BrittonIn our first episode of a new 2025 season, hosts Ellen Boyd (NCSPRA Executive Director) and Kevin Smith (Orange County Schools) chat with Susan Allred and Dr. Beverly Emory Britton, co-authors of a new book that is quickly becoming a standard text for educators now preparing to lead in a time of rapidly shape-shifting challenges. In "Stuff That Works, Works!" our guests, good friends and richly experienced education leaders at the local and state level, argue that in uncertain times, truth and hope remain as the constant anchors for schools and school leaders. Through systems of continuous improvement focused on serving...
2025-02-0136 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 47: Prioritizing Health And Wellness with Dr. Baron DavisIn today’s episode, we are chatting with Dr. Baron Davis – Founder & CEO of The Noegenesis Group – a solution-focused and outcomes-driven educational think tank and consulting firm. Dr. Davis served as superintendent for seven years in South Carolina’s Richland District Two, where he was honored by our national organization with the Bob Grossman Leadership in School Communications Award. When he spoke to everyone gathered for the 2021 NSPRA National Seminar, Dr. Davis left a lasting impression on all of us with a very simple question, that we will ask today. Additionally, last November, Dr. Davis was the keynote speaker at the SC-N...
2024-02-1432 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 46: AI and the Future of MarketingIn today’s episode, we are tackling artificial intelligence and the future of marketing. As an emerging technology, there is no denying the impact AI will have on our personal and professional lives. Whether Chat GPT is writing copy for us (should it be writing copy for us?) or AI helping us parse social media metrics to make strategic marketing decisions, it feels like the sky’s the limit! Joining me today to unpack this subject are two professors from the University of Texas Austin. Professor Tracy Arrington and Professor Glenn Griffin. Professor Arrington specializes in marketing and AI and Prof...
2024-01-2642 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 45: Staff Recruitment Strategies from the Corporate WorldIn today’s episode, we are tackling the topic of staff retention and recruitment. This is always a hot topic throughout the school year and many school systems face staffing shortages and challenges at some point. How are our teachers and support staff finding our jobs, can the process be improved, and what can we do to help support a wonderful and diverse culture and environment where staff can thrive?! Joining me today is my friend and former newsroom colleague Scott Dobroski. Scott and I started our careers in television in Nebraska. He’s now the VP of Global Corporate Comm...
2024-01-1227 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 44: NSPRA 2023 Communication Technology Award for SuperintendentsIn Episode 44 of #SchoolPR DriveTime, we will hear from Superintendent Jason Manuel and Kate Crowder, Communications Supervisor both of Germantown Municipal School District in Tennessee. Mr. Manuel was selected as the recipient of the NSPRA 2023 Communication Technology Award for Superintendents. The award recognizes one district leader annually for leadership in redefining, upgrading, and integrating cutting-edge communication technology to improve and expand outreach and engagement with internal and external education stakeholders. In this conversation, we want to learn more about these efforts, their effectiveness, and how they can be duplicated in other school systems. Thanks to Rhodes Branding for their support...
2023-12-1545 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 43: Earning A Seat At The Leadership TableIn today’s episode, we are tackling the topic of earning a seat at the leadership table within your organization. Whether you are the communications director or a valued member of the team, are you all part of high level decision making and are you in a position to provide your unique PR and stakeholder engagement perspective when high level conversations are happening? Our guests are Cindy Warner, APR, NSPRA’s Southeast Region Vice President, and Shayla Cannady, fellow NCSPRA board member and Chief Communications Officer for Charlotte-Mecklenburg Schools. Thanks to Rhodes Branding for their support of School PR Drive Time...
2023-11-1042 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 42: Rick Kaufman/ Navigating the Storm: Leading Through ChaosIn today’s episode, we’re so excited to speak to a legend in the school PR space. Rick Kaufman is the Executive Director of Community Relations and Emergency Management for Bloomington (MN) Public Schools. Rick is a nationally respected consultant and trainer on emergency management and crisis communications, having worked in public schools and emergency management for more than 30 years. Rick is also the 2023 NSPRA Presidents Award winner! He has been on our guest list here at School PR Drive Time for quite a while because everyone who knows Rick knows he is truly a trailblazer and a model of a...
2023-09-2743 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 41: Kathleen Kennedy/Center for Communication and EngagementWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. In today’s episode, we’re getting to know Kathleen Kennedy, APR. Kathleen is the President of the Center for Communication and Engagement Kathleen works with schools across the country on everything from Crisis Communication to Bond referendums. She also provides professional development for educators and school PR Pros alike. Today, we are going to cover two relevant and relatable topics-Leadership in Education and Leadership in Chaos. Find Kathleen here: Website www.okcce.com Twitter Handle @KennedyAPR Instagram Handle Alwaysontherecord Facebook URL https://www.facebook.com/okcc...
2023-09-1925 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 40: Getting the Shot- 2022 Blue Ribbon Best of the Best in PhotographyWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. In today’s episode, we are diving into the topic of great storytelling through great photos! Joining us is Tony Cunningham, digital communications specialist at Durham Public Schools. Tony’s photo is a 2022 NCSPRA Blue Ribbon award winner and a 2022 Best of the Best winner in that category. Check out this project here: https://drive.google.com/drive/folders/1ONlfBmyjHd3xlcC85CF1YrTyR9dtweTh Connect with us: NCSPRA.org Please give this podcast five stars, and share it with your colleagues and friends! Today's episode is spon...
2023-09-1930 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool Pr Drive Time Episode 39: Inside a Communications AuditIn today’s episode, we are exploring the topic of Communications Audits- why do they matter, how do you do one, and how can audits make us more effective communicators? Our guests today are NSPRA’s Associate Director Mellissa Braham, APR, and Communication Audit Surveys Manager, Naomi Hunter, APR. Learn more: https://www.nspra.org/PR-Resources/Request-a-Communication-Audit Today's episode is sponsored by Peachjar Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA
2023-08-2232 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 38: '22 Best of the Best Blue Ribbon Events- Cumberland Co.In today’s episode, we are getting an inside peak into an expansive marketing and event campaign that earned a 2022 Best of the Best designation as part of the NCSPRA Blue Ribbon Awards. Our guests are Dr. Lindsay Whitley and Ms. Renarta Moyd of Cumberland County Schools. Cumberland has earned multiple Best of the Best awards for their strategy and attention to detail that makes special projects and events successful! Today's episode is sponsored by Parent Square Music: "Hip Jazz," www.bensound.com, all other content © 2023, NCSPRA
2023-08-1632 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 37: Good Trouble PRIn today’s episode, we are exploring how school communicators can play a positive role in shining a light on diversity and inclusion best practices in our school systems. Joining us for this conversation are two members of the Minnesota School Public Relations Association (MinnSPRA) board who have tackled this challenge head on with the creation of Good Trouble PR. Dirk Tedmon, Executive Director of Marketing & Communications for Eden Prairie schools and Toya Stewart Downey, Executive Director of Strategic Communications, Equity and Inclusion from Robbinsdale Area Schools will unpack this complicated topic and provide school PR practitioners with practical information to...
2023-08-0336 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool Pr Drive Time Episode 36: Lessons Learned in Crisis Communications (Pt. 2)In today’s episode, we continue exploring the topic of crisis management and crisis communications and important lessons learned. Joining us is August Vernon, the Director of the Forsyth County Office of Emergency Management in Winston-Salem, NC. I experienced a presentation that he recently made to first responders in Western North Carolina about active shooter response training. He also teaches classes for public information officers. Today, he’s going to share a behind-the-scenes look at how emergency management and communications go hand in hand and some important lessons learned in over 30 years of public safety and emergency management experience. This is p...
2023-07-1820 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 35: Lessons Learned in Crisis Communications (Pt.1)In today’s episode, we are exploring the topic of crisis management and crisis communications and important lessons learned. Joining us is August Vernon, the Director of the Forsyth County Office of Emergency Management in Winston-Salem, NC. I experienced a presentation that he recently made to first responders in Western North Carolina about active shooter response training. He also teaches classes for public information officers. Today, he’s going to share a behind-the-scenes look at how emergency management and communications go hand in hand and some important lessons learned in over 30 years of public safety and emergency management experience. This is p...
2023-07-1832 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 34: Andrea Gribble, "Social Media for Schools" Book LaunchIn today’s episode, we’ll be chatting with Andrea Gribble about her first book that just launched: Social Media for Schools: Proven Storytelling Strategies & Ideas to CelebrateYour Students & Staff — While Keeping Your Sanity. Social media is an ever changing landscape, and as school communicators, we may struggle to post content, generate content, and then get that content in front of the right audience. Take a look at the book>>>> https://socialschool4edu.com/book/ From the Author: “Social Media for Schools” is the ultimate handbook for school communicators. With practical tips and real-life examples, this value-packed book provides a proven fra...
2023-07-1031 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 33: Communication Technology Award for Superintendents*Note that this episode was recorded before Blackboard and Finalsite merged. This NSPRA Award was originally co-sponsored by Blackboard. In today’s episode, we will hear from Superintendent Dr. Jared Cotton, Chief of Staff and Clerk to the Board, Dr. Angie Smith, and Dr. Chris Vail, Director of Communications for Chesapeake Public Schools in Virginia. Dr. Cotton was selected as the recipient of the NSPRA 2022 Communication Technology Award for Superintendents. The award, presented by NSPRA in partnership with Blackboard, recognizes one district leader annually for leadership in redefining, upgrading and integrating cutting-edge communication technology to improve and expand outreach and en...
2023-06-0538 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 32: Storytelling The Write WayIn today’s episode, we are diving into the topic of great storytelling through great writing! Joining us is Christina Beam, Marketing Specialist with New Hanover County Schools. Her article, "Still She Rose," is a 2022 Blue Ribbon Award and Best of the Best Recipient. Another one of her articles, “You Saved My Life: Forest Hills Teacher Rescues Student from Choking,” was a Best of the Best Writing winner for 2021. In today's episode, Christina provides some guidance and best practices for storytelling the 'write' way. This episode is brought to you by Peachjar. Music: "Hip Jazz," www.bensound.com, all other conten...
2023-05-1931 minMastering Social Media for Schools
Mastering Social Media for SchoolsMaking a Difference Through Video, Staff Features, and More with Les AtkinsLes Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff.Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement.North Carolina School Public Relations Association (NCSPRA) recently recognized Les and his team with an award for their #DifferenceMakers series. Hear how they find their stories, what equipment they use to capture the video and several examples of the stories they’ve been able to share.Les shares an important tip about being ca...
2023-04-0331 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 31: You Are The Brand And The Brand Is YouWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. In today’s episode, we will explore the topic of branding. We are not talking school branding or organizational branding-- we’re discussing your personal and professional brand management. Our guest today is Dr. Patricia McLean, a long time NCSPRA member and former NCSPRA president and State and National School PR Accolades. Dr. McLean is a 20-year educator, having served as a math and science teacher, a human resource officer, and a school PR Professional. She has presented at the state and national levels. We'll explore some...
2023-03-2321 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 30: Currency Of CourtesyWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. In today’s episode, we will be discussing the currency of courtesy. What is it and why it matters. Joining me today is Brent Campbell, Chief Communications and External Relations Officer with Winston- Salem/Forsyth Co. Schools and Dionne Jenkins, the board attorney for Winston-Salem/Forsyth Co. Schools. Brent and Dionne designed a presentation for administrators and the leadership team discussing the currency of courtesy and for this podcast, we want to align these ideas with external relationship management- this can be working with the media, pa...
2023-02-2832 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 29: New To School PR -A ReflectionWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. Co-hosts Stacia Harris and Kevin Smith have a wonderful conversation with a school PR practitioner who is new to the industry. Kylie McDonald is the PIO for Richmond County Schools. Stacia and Kevin met Kylie at a PD event when she was just a month into the job. She'd already learned valuable lessons, and we wanted to lift up her experience to help both new and veteran #SchoolPRPros as we continue to navigate choppy waters in our industry. This episode is brought to you by Rhodes...
2022-12-1625 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 28: Leveraging Relationship Capital with Stephanie McFarlandWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. Today's episode is all about the power of relationship capital. Joining us for the conversation is Stephanie McFarland of McFarland PR. Stephanie is a senior issues-management consultant and president of McFarland PR & Public Affairs, Inc., with nearly 30 years of deep public-relations expertise honed in pressure-intense private and public organizations. Stephanie has served in public-relations capacities and leadership roles with Indianapolis Power & Light Co., Eli Lilly, Sallie Mae, the Indiana Department of Revenue, and various state government agencies. Additionally, she recently launched her own podcast, It's a...
2022-11-2134 minPublic School Matters
Public School MattersEpisode 14 - NCSPRA: Communicating For Public School SuccessThis week, the NCASA Advocacy Team speaks with Ken Derksen, President of the NC School Public Relations Association (NCSPRA), an NCASA affiliate organization, on how NC public schools not only “talk the talk” but also “walk the walk.”
2022-11-0220 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 27- The Loss of Conversational Civility with Sarah Broberg, APRWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. In today’s episode, we will explore the topic of conversational civility in crisis. As school communicators, we know the importance of conveying a message accurately and being able to address any feedback, questions, or concerns from our stakeholders. But, as we’ll discuss today, this process has become broken in many ways and for many reasons. Joining me is Sarah Broberg, APR, President, SB Corporate Consultancy, and the Founding President of PRSA of Western North Carolina. You can reach Sarah via email: sbcorporateconsultancy@gmail.com Onli...
2022-09-1940 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 26: Crisis Communications Part 2Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. Today’s episode will continue exploring crisis communications and response to an emergency event at a school. Since we know a crisis can strike in many ways, we want to tackle the topic from a couple of perspectives. In part one, which I will link below, we explored crisis communications and response from a law enforcement perspective. In this episode, we want to dive into a crisis such as a natural disaster or fire emergency. Joining me today are representatives from Buncombe County and Asheville City Fi...
2022-07-1831 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 25: Crisis Communications Part 1Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. Today, we dive into a two part episode about Crisis Communications. Today, we’ll focus on an event that would involve law enforcement. And in part 2, we’ll talk through navigating a natural disaster or another such event. Joining me today are two people that I keep on speed dial. Aaron Sarver is the PIO for the Buncombe County Sheriff’s office. Lillian Govus is the Director of Communications and Public Engagement at Buncombe County Government. This episode is brought to you by Peachjar. Did you know t...
2022-06-1450 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 24- Tips for Parent EngagementWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. Today, we dive into the topic of parent engagement and why it's so important. To help us with the conversation, we're speaking with Dr. Chad Stevens, Chief Strategy Officer for Parent Square and Tanae Sump-McLain, Chief Communication Officer with Mooresville Graded School District. Music: "Hip Jazz," www.bensound.com, all other content © 2021, NCSPRA
2022-03-2225 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 23- Revisiting K12PR WellWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA! Your hosts today are Stacia Harris, Buncombe County Schools and Molly McGowan Gorsuch, APR, Henderson County Public Schools. Today, we’re chatting with Kristin Magette, APR, alongside her colleague Shawn McKillop, APR. Shawn and Kristin have both been instrumental in fostering an environment where School PR professionals can discuss mental health, wellness, and work-life balance to learn from each other and work to prevent burnout. This episode is brought to you, in part, by our sponsor: ThoughtExchange Here is a link to our first conversation with Kr...
2022-01-3147 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 22 -Building Stakeholder Trust With ThoughtExchangeWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. Our guests today will help us unpack a big topic facing school communicators— building trust with stakeholders! Our guests today are: Kailey Metcalfe from ThoughtExchange Catherine Carbone -Rogers and Tove Tupper from Highline Public Schools in Washington state. In this engaging conversation, we explore the challenges and opportunities when considering engaging parents, staff, and stakeholders as well as successful strategies. Catherine and Tova will even share a significant event their school system faced and how effective engagement saved the day. This episode is brought to you, in...
2022-01-2031 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 21- Nora Carr, Jen Heatherly, & Charles Batchelor- New to School PR?Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. Join Stacia Harris, a member of the NCSPRA media team, for a lively conversation about challenges and opportunities for those who are new to school PR. Our guests bring some unique experiences to their roles as school communicators. Jen Heatherly is the PIO for Translyvania Co. Schools, and she’s new to her role this year as is Charles Batchelor with Moore County Schools. He’s the Assistant Dir. of Communications. Finally, Nora Carr joins us as well. She’s currently the Assistant Direrctor of Communications for th...
2022-01-0344 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 20-Tim Waller, Greenville County SchoolsWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. In this episode, we had a great conversation about making the transition from TV news to School PR. Tim Waller spent several decades in television and made the transition to School PR about two years ago. We discussed what that transition has been like, how the experience helps him at his new job, and advice for improving media relations in your district. This episode is brought to you, in part, by...
2021-11-2940 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 019- Nicole Young & John McCann- Podcast About Recording PodcastsWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. In this episode, we recorded a podcast about recording podcasts! Nicole Young, who was the Coordinator of Communications and Media for Clay County Schools, Florida at the time of recording, was curious about beginning a podcast for her school system. We brought John McCann, Chatham Co. Schools, onto the show to share his experience with Chatham Co. Notebook, a podcast he produced for his school system. Stacia Harris and Kevin Smith...
2021-11-0346 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 018 — Thublin, Jenks — PIOs & the Superintendent SearchWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. In this episode, learn from Ashley-Michelle Thublin and Andy Jenks—two rockstar veterans of the process that leads from the announcement of a superintendent search to the first 100 days in your new district leader's administration and more. Andy presented at an NSPRA conference about "Amy's Passport" and how a successful search and introduction process for new superintendent Dr. Amy Cashwell amplified the Henrico County Public Schools (Richmond, VA) strategic plan in ev...
2021-06-2050 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 017- Forthright Advising- Building and Maintaining TrustWelcome to another episode of School PR Drive Time, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. In this episode, we’re chatting with Katie Test Davis, Founder of Forthright Advising, and Ashley Peterson DeLuca, Senior Advisor with Forthright Advising. Today’s episode is all about trust! In these tumultuous times for educators and school PR practitioners, many of us likely feel that COVID has shaken the trust that our families, staff, and community may have in our institutions. Today, we talk about rebuilding and maintaining trust! The link...
2021-05-2034 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 016 - Cindy Warner, APR - Preparing for the APRThis episode of School PR Drive Time is brought to you by BlackBoard. Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. In this episode, we’re chatting with Cindy Warner, APR, who’s in her 19th year as the Public Relations and Community Education Supervisor for the Shelby County School District and recently completed her third term as President of the Alabama School Public Relations Association (ALSPRA). A regional rep on the NSPRA APR accreditation committee, she’s engaged in gui...
2021-04-1344 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 015 - NC Teacher of the Year Maureen Stover, Lindsay Whitley (PIO, CCS)"I think I was put on the planet to be a fighter for kids, and for what kids need in classrooms. And to be in a position where I have the opportunity to say what's important for kids and why, that's really an honor." —Maureen Stover, "Science Mom," Cumberland International Early College High School in Cumberland County Schools, NC. Welcome to another episode of School PR Drive Time from NCSPRA, driving the narrative forward for public education in North Carolina Public Schools through the work of #SchoolPR professionals! In this program, we chat with Maureen Stover is the 2020 Burroughs Wellcome Fu...
2021-03-0544 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 014 - Sarah O'Donnell, Stevens Point Area PSD, WIWelcome to another episode of School PR Drive Time from NCSPRA, driving the narrative forward for public education in North Carolina Public Schools through the work of #SchoolPR professionals! This week, we’re chatting with Sarah O’Donnell. She’s the Director of Communications for the Stevens Point Area Public School District in Stevens Point, Wisconsin. She shares with us a very helpful tool that she successfully used on an enrollment campaign for one of her schools. She designed an easy to understand campaign roadmap. This contains clear goals, timelines, channels for communication, and more. That collateral is linked here>>>https...
2021-02-1036 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 013 — Dr. John Marshall, Renee Murphy — Racial Equity JCPS, KYWelcome to another episode of School PR Drive Time from NCSPRA, driving the narrative forward for public education in North Carolina Public Schools through the work of #SchoolPR professionals! This week, we learn from the team of Dr. John Marshall (Chief Equity Officer) and Renee Murphy (Chief Communications Officer) driving equity policy and communications forward for Jefferson County Public Schools in Louisville, KY, with host Kevin Smith from the NCSPRA board of directors. Individually and as a team, Marshall and Murphy leverage the highest level of experience and professionalism in the pursuit of academic excellence and racial equity, a complex...
2021-01-2247 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 012 - Traci Hewes and Anne Treanor - School Communications CrossoverWelcome to another episode of School PR Drive Time. This week, we explore how the worlds of communications and PR intersect with school nursing and school nutrition. We’ll chat with Traci Hewes, school nurse for Chapel Hill-Carrboro City Schools and Anne Treanor, School Nutrition Director for Kannapolis City Schools. Enjoy the show! Traci Hewes Bio: I have been a registered nurse for 20 years and a school nurse for 5 years now. I am currently working for Chapel Hill-Carrboro City Schools. I am the legislative chair on the Executive Board for the School Nurse Association of NC. I finished my Masters of...
2021-01-1931 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 011 - James Ford and Equity in NC Public SchoolsWelcome to our conversation with James Ford, executive director of CREED (https://www.creed-nc.org) and a member of the NC State Board of Education (https://stateboard.ncpublicschools.gov), a leading voice in the discussion around equity for all students in NC Public Schools. Co-host Randi Davis, who worked with Ford in Charlotte-Mecklenburg Schools, joins host Kevin Smith and special guest James Ford to learn more about the background and future of equity work at the state and local level throughout North Carolina's public schools. Ford weaves personal storytelling into a review of timely and critical research showing the importance...
2021-01-0749 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR DriveTime- Episode 010 Part 2 Rich Bagin, NSPRA Exec. Dir.Welcome to part two of our conversation about NSPRA and what's ahead for school PR practitioners on the national scale. We chat with outgoing Executive DIrector Rich Bagin. Rich Bagin, APR, is Executive Director Emeritus, of the National School Public Relations Association (NSPRA). He served as NSPRA Executive director for 28 years and also served NSPRA as association director for three years prior to being appointed as its executive. Rich was a senior vice president for two marketing communication firms in the Washington, D.C. area and also as communication director for the Council of Chief State School Officers, based in...
2020-12-1829 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 010 Part 1- Lesley Bruinton, NCSPRA President-ElectJoin co-hosts Stacia Harris (Buncombe County Schools) and Ken Derksen (Wayne Co. Public Schools) for an exciting two-part focus on school PR trends across the country. For this insight, we turn to two NSPRA legends. Lesley Bruinton and Rich Bagin! In part 1 of 2, we chat with Lesley Bruinton. Lesley Bruinton inspires others through her leadership in school communications. She is an Accredited in Public Relations practitioner with more than 18 years of professional experience. The former television journalist now serves as the public relations coordinator for the Tuscaloosa City (Ala.) Schools—an urban district with more than 10,000 students. Lesley is the pr...
2020-12-0823 minMastering Social Media for Schools
Mastering Social Media for SchoolsSchool PR Drive Time with Andrea Gribble, Stacia Harris, and Molly McGowan GorsuchListen to a timely conversation about the current state of social media in schools in this podcast interview from the North Carolina School Public Relations Association’s podcast, “School PR Drive Time.”IN THIS EPISODE, WE DISCUSS:The evolution of social media in school PRHow to handle negative comments that show up on your school pagesThe future of Facebook with current censorship concerns from usersHow to build an army of storytellers so that you can celebrate all of the great...
2020-11-2347 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 009 - Dr. Scott Elliott, Susan Allred - Continuous ImprovementWelcome to Episode 9 of School PR Drive Time! In this show from November 16, 2020, co-hosts Kevin Smith (Transylvania County Schools) and Ellen Boyd (Executive Director, NCSPRA) enjoy a conversation uniting friends and colleagues around a topic that brought them together 20 years ago. Superintendent Scott Elliott of Watauga County Schools and Susan Allred, author and consultant with 45 years of educational experience in NC, SC, and KY, crossed paths as Scott was first becoming an administrator in the 1990s. What they have each learned over the intervening years about the art and science of Continuous Improvement is the subject of this episode. From...
2020-11-1541 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 008- Andrea Gribble, Social School 4 EDUIn this episode of School PR Drive Time, co-hosts Stacia Harris (Buncombe County Schools) and Molly McGowan Gorsuch (Henderson Co. Public Schools) enjoy a conversation with Andrea Gribble, founder and CEO of Social School 4 EDU. Andrea’s passion is helping schools recognize their daily awesomeness and sharing that story with the world. She’s built a team that celebrates hundreds of schools across the country! #SocialSchool4EDU provides full social media management, personally coaches social media teams and individuals, and offers a vibrant online community that provides ongoing professional development for school social media champions. Helpful Blog – Controlling Comments on Facebo...
2020-11-0647 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 007 -Holly Holland, Calcasieu Parish SchoolsJoin co-hosts Stacia Harris (Buncombe Co. Schools) and Molly McGowan Gorsuch (Henderson Co. Public Schools) for a conversation with Holly Holland. Holly is the PIO for Calcasieu Parish Schools in Lake Charles, LA which was hit with a pandemic, then two major back-to-back hurricanes. It’s a stark reminder that natural disasters don’t share a calendar with other global crises – and can affect school communications at any time. Music: “Hip Jazz,” Bensound.com Release date: 31 October 2020
2020-10-2837 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 006 - Parents for Public Schools of Pitt County & Pitt County SchoolsWhen parents stand up for public schools—and work to hold their schools accountable as well—what does that look like? Hear from two experts in Pitt County, North Carolina, who know firsthand. Program host Kevin Smith (PIO, Transylvania County Schools) spoke with guest host Jennifer Johnson (PIO, Pitt County Schools) and special guest Kylene Dibble (Exec Dir, PPSPC) to discuss how far a partnership between parents and public schools can extend. When the pandemic placed a critical focus on building bridges through communication in spring 2020, years of building positive relationships paid back huge dividends that continue to grow and grow...
2020-10-1537 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 005- Dr. Mike Clumpner, Threat Suppression, Inc.Co-hosts Ken Derksen (Wayne Co. Schools) and Stacia Harris (Buncombe Co. Schools) on the NCSPRA board chat with Dr. Clumpner about school safety and security during the disruptions of a pandemic, as well as how protests and civil unrest affect our school day. Dr. Mike Clumpner is the President and Chief Executive Officer at Threat Suppression, Incorporated. He is a 28-year veteran of public safety, with 25 years’ experience as a career firefighter/paramedic, and 10 years’ experience as a law enforcement officer. Mike has undergraduate degrees in fire science, paramedicine, and business administration. He has a master’s degree in business admini...
2020-10-0939 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 004 -Kristin Magette of kristinmagette.com, #k12prwellWelcome to episode 4 of School PR DriveTime, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. Today we are chatting with Kristin Magette. She’s an award-winning public relations professional and advocate for service, strategic communications, and collaboration. We covered topics surrounding the #k12prwell movement focused on wellness and self-care. Below are some great extra resources that Kristin recommended. We do want to include this disclaimer that if you or a colleague seems to be truly struggling during this uncertain time, please seek professional help. ■ When Passion Leads to B...
2020-10-0551 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 003 - Dr. Bev Emory, Jessica Swencki - Regional Support, NCDPIWelcome to the School PR Drive Time podcast brought to you by NCSPRA, the North Carolina School Public Relations Association. This podcast brings relevant and unique insight into the world of school public relations. In Episode 3, Kevin Smith discusses the role of strategic communications during the pandemic and the road ahead Dr. Bev Emory and Jessica Swencki, with guest commentator Ken Derksen Dr. Emory and Jessica are leaders within the NC Department of Public Instruction who built on extensive experience in the classroom and Public Information Officer roles, and speak powerfully and personally about the contribution of #SchoolPR professionals to...
2020-09-1639 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 002 - Jennifer Moxley, Sunshine Media NetworkWelcome to the School PR Drive Time podcast brought to you by the North Carolina School Public Relations Association. This podcast brings relevant and unique insight into the world of school public relations. Join co-hosts Stacia Harris and Ellen Boyd as we explore the power of storytelling with our guest Jennifer Moxley. Jennifer is the owner and founder of Sunshine Media Network based in Charlotte. Jennifer Moxley's media training, crisis management and storymaking have helped at companies such as Ferrari, Duke Energy, and Marriott, but she spends most of her time working with women and minority entrepreneurs and experts so...
2020-09-1435 minSchool PR Drive Time - The NCSPRA Podcast
School PR Drive Time - The NCSPRA PodcastSchool PR Drive Time Episode 001 - Callen Moore, Walton Co. SchoolsWelcome to the School PR Drive Time podcast brought to you by NCSPRA, the North Carolina School Public Relations Association. This podcast brings relevant and unique insight into the world of school public relations. In this week's episode, your hosts Stacia Harris and Kevin Smith chat with Callen Moore. She's the Public Relations Officer for Walton County Schools in Georgia. Her school system began in-person and remote learning on August 4, 2020. In this episode, she shares some advice and lessons learned about returning to school during a pandemic. Music: "Hip Jazz," Bensound.com
2020-09-1038 min