Shows
The Marketing MadmenSEO, AI & the Local Advantage: Marketing Madman with Chris WilliamsNick Constantino sits down with SEO expert Chris Williams to unpack the fast-changing world of digital marketing. From Google Business Profiles to AI-driven search, this episode dives deep into how local businesses can compete with national giants, why structured data matters, and how AI is reshaping consumer behavior. Whether you're a marketer, entrepreneur, or tech enthusiast, this episode is packed with insights you can use today.
2025-10-0115 min
The Marketing MadmenFrom Bleachers to Billion-Dollar Brands: The Luxury Evolution of SportsIn this episode of Legacy of Luxury, Nick Constantino and Jaron Solomon explore how sports have transformed from grassroots gatherings to premium, billion-dollar experiences. From high school stadiums rivaling pro venues to NIL deals and luxury sponsorships, they unpack the cultural, economic, and emotional evolution of fandom. Featuring personal stories, industry insights, and a behind-the-scenes look at Solomon Brothers’ sports partnerships. ✅ Key Takeaways: Sports have evolved into luxury experiences driven by capitalism and fan demand. Stadiums now reflect premium design and corporate exclusivity. NIL deals are reshaping college athletics and brand partnerships. Emotional connections and local relev...
2025-08-2029 min
The Marketing MadmenMarketing Madhouse: Innovation Inside the World’s Largest CompanyIn this episode of the Marketing Madhouse, Moira is joined by Torarie Durden, former GM and Head of Marketing at Walmart Business, and executive at leading brands like Russell Athletic, ADP, NASA and McKinsey. Torarie shares how his education in advanced engineering shaped his approach to business and marketing and how to fuel innovation in organizations large and small.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2025-08-1854 min
The Marketing MadmenDesigning the Future with Noam CarverInternational jewelry designer Noam Carver joins host Jaron Solomon and Editor-in-Chief Nick Constantino for a deep dive into craftsmanship, legacy, and innovation in bridal jewelry. From hand-carved wax to CAD and the rise of the Luna Collection, this conversation bridges artistry, business, and vision. A must-listen for anyone in the luxury space. 🎙️ Featuring: • Noam Carver (Designer) • Jaron Solomon (Solomon Brothers) • Nick Constantino (Editor-in-Chief) 🔔 Subscribe for more episodes exploring luxury, storytelling, and timeless design. 💡 Key Takeaways Noam’s unique hybrid of old-world carving and modern CAD design The evolution from solo commissions to large-scale manufac...
2025-07-2931 min
The Marketing MadmenThe Past, Present, and Future of Luxury Jewelry MarketingJewelry isn’t just beautiful—it’s hard to market. In this hybrid episode of Legacy of Luxury, Nick Constantino and Jaron Solomon break down what’s broken in jewelry marketing, from abandoned brand-building to the overhype of data-driven performance. They talk sports partnerships, in-store experience, digital agency pitfalls, and the new rules of trust and storytelling. Key Takeaways Performance marketing without brand marketing is a dead end. Radio still builds long-term loyalty in ways social can’t touch. Sports sponsorships create trust signals and real-world rapport. In-store experience is a brand touchpoint, not just a transactio...
2025-07-0140 min
The Marketing Madmen189. Mic Drop: The Final Broadcast of Marketing MadmenDescription: After nearly three years and 190 episodes, host Nick Constantino signs off Marketing Madmen with a bold, honest look at lessons learned, battles won, and the future of marketing. From agency letdowns to Vegas trade show wins, this finale is part retrospective, part real-talk masterclass on what modern marketing really demands. 🧠 Key Takeaways: Why Nick stepped away: prioritizing quality over quantity in content The downfall of modern agencies—and what brands need instead Radio's underestimated impact in a short-form video world Lessons from JCK: networking, brand power, and over-the-top luxury marketing Sales vs. marketing alignment, and what...
2025-06-2747 min
The Marketing MadmenBonus. Mastering SEO & AI at Atlanta Tech WeekSEO is evolving fast, and AI is reshaping how businesses rank online. Marketing Madmen goes live from Atlanta Tech Week with Chris Williams (Elite Web Professionals) and Tommy Green (Serial Entrepreneur) to break down the latest trends in SEO, AI-driven content, and brand marketing. They dive deep into: ✅ AI-powered search & Google’s evolving algorithms ✅ Optimizing for TikTok, LinkedIn & multi-platform search ✅ Why authenticity in content creation matters more than ever ✅ How businesses can future-proof their SEO strategy 🎙️ Whether you're a beginner or an expert, this episode delivers game-changing insights on how digital marketing is shifting in 2025! Key Takea...
2025-06-2436 min
The Marketing Madmen188. How Public Spaces & Art Festivals Are Changing AtlantaAtlanta is evolving, and public spaces are more important than ever. In this episode, Nick Constantino talks with Randall Fox about: ✅ How art festivals bring communities together ✅ The growth of Atlanta & the role of local events ✅ The challenges facing artists in a digital world ✅ Why AI is impacting creativity & artistic expression 🎙️ Tune in now & learn how public spaces shape culture! Key Takeaways: • Public spaces create a stronger sense of community and support local artists. • Atlanta’s rapid growth is reshaping neighborhoods and opening opportunities for creative hubs. • Art festivals offer artists a platform to make a living in a challenging economic...
2025-06-2048 min
The Marketing Madmen187. The Art of Event Marketing & Nightlife StrategyHow do you create a thriving venue in a competitive market? In this episode of The Marketing Madmen, Nick Constantino sits down with Kelly Campbell and Michaela Palevic of Westside Motor Lounge to discuss event marketing, sponsorship strategies, and how to evolve nightlife experiences for modern audiences. They dive into collaborative promotions, engaging activations, and the future of live music and social culture in Atlanta. #MarketingMadmen #WestsideMotorLounge #EventMarketing #NightlifeStrategy #AtlantaNightlife #LiveMusic #BrandPartnerships #Sponsorships #VinylCulturepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2025-06-1347 min
The Marketing MadmenLive From JCK Las Vegas – Behind the SparkleIn this special episode of Legacy of Luxury, we take you behind the scenes of JCK Las Vegas 2025 — the jewelry industry’s biggest event of the year. From couture showcases to the “gypsy underbelly,” we share raw reflections, favorite finds, and what it’s like to experience the show for the first time. Hear about the trends, tech, and timeless craftsmanship that define the future of luxury jewelry. 🔑 Key Takeaways: First-time impressions of JCK Las Vegas from a newcomer’s perspective The difference between Couture, Luxury, and JCK show floors Emerging trends: thicker gold, bold bridal designs, and cur...
2025-06-1127 min
The Marketing MadmenThe Mystique & Legacy of DiamondsDiamonds are more than just sparkling stones—they carry a legacy of rarity, power, and prestige. In this episode of Legacy of Luxury, Nick Constantino and Jaron Solomon uncover the legendary stories behind the world’s most famous diamonds, the intricate trade routes of uncut stones, and the science behind what makes diamonds truly special. From the Hope Diamond’s curse to elite Type 2A diamonds, they explore the history, craftsmanship, and emotion that make diamonds timeless. Key Takeaways: Type 2A diamonds represent the rarest and purest form of carbon, making up less than 2% of all diamon...
2025-06-0325 min
The Marketing Madmen186. AI, Web Design & Digital Strategy in 2025AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025. Key Takeaways: AI tools are reshaping website design, making it faster but challenging creativity. SEO is evolving—Google’s AI-driven results are reduci...
2025-05-3148 min
The Marketing MadmenWE'RE GOING PLATINUM BABY!Platinum's time has arrived. In this episode of Legacy of Luxury, hosts Nick Constantino and Jaron Solomon break down the unexpected market shift that has made platinum a more accessible choice for luxury jewelry. From its history and durability to the unique opportunity presented by its current price alignment with gold, they reveal why platinum may be the best investment in fine jewelry right now. Solomon Brothers Jewelers is taking action—bringing more platinum pieces into its collection to meet growing demand. Whether you're shopping for an engagement ring, wedding band, or a timeless investment, this episode delivers everything yo...
2025-05-2123 min
The Marketing MadmenThe Economics and Psychology of FrenemiesIn this episode, host Moira Vetter speaks with Sandy Jap, the Sarah Beth Brown Endowed Professor of Marketing at Emory University’s Goizueta Business School. Sandy shares insights from her book Partnering with the Frenemy, which examines the boundaries of trust in both personal and professional relationships. They talk about the evolution of direct selling and how social media and influencer marketing has changed our relationships with brands.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2025-05-1954 min
The Marketing Madmen185. The Future of Golf: Mizuno’s Engineering, Marketing & Game-Changing InnovationsDive into the world of Mizuno Golf with Brad Burns and Chris Boshell as they explore Mizuno’s rich history, cutting-edge engineering, the evolution of golf, and the impact of The Foundry—their premium custom fitting center. From pandemic-driven golf booms to mastering your game, this episode is packed with insights that every golfer needs! Key Takeaways Mizuno’s engineering excellence dates back to 1906, rooted in innovation. The pandemic brought millions of new golfers into the sport, reshaping the market. The Foundry offers premium club fittings, accessible to all golfers, not just pros. A proper fitting can tr...
2025-05-1745 min
The Marketing MadmenBonus Episode: AI, SEO & Digital Strategy for 2025Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Bu...
2025-05-1319 min
The Marketing Madmen184. Psychology, Workplace Culture & Leadership InsightsIn this special episode, Nick Constantino welcomes psychotherapist Dave Glick to explore mental health, addiction, workplace culture, and leadership. They dive into the psychology behind modern challenges, the impact of social media, and how professionals can adapt to a changing world. Whether you're navigating career transitions, hiring talent, or sharpening leadership skills, this episode offers valuable insights and actionable strategies. Key Takeaways: Addiction often stems from attachment disorders, not just substance dependency. Social media amplifies negativity, reinforcing perception-driven decision-making. Workplace toxicity is often a result of poor leadership and an over-reliance on metrics. Adaptability is crucial—pi...
2025-05-091h 03
The Marketing Madmen183. Overcoming Adversity and Pursuing PassionsNick Constantino interviews Bob McGreevy, owner of Vital Siding Repair of Atlanta. Bob shares his journey from Massachusetts to Atlanta, where he started his vinyl siding business amidst class action lawsuits against press board siding manufacturers. He discusses his early business success, challenges in home building, and the impact of the recession on his life. Bob emphasizes the importance of self-awareness, pursuing passions, and maintaining a stress-free lifestyle. He also shares his current passion for aloe Vera farming and offers advice for young adults on investing wisely. Key Takeaways Early Business Success: Bob's entry into the A...
2025-05-0245 min
The Marketing MadmenMARKETING MADHOUSE — Sales & Marketing Alignment, an Analyst’s TakeAndy Clement joins the Marketing Madhouse to discuss a deep career in marketing and sales—and moving from the corporate world with Kimberly-Clark into the analyst space with Gartner. Andy and Moira discuss Revenue Councils, alignment, shared sales and marketing KPIs, maturity models and human/digital engagement.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2025-05-0145 min
The Marketing Madmen182. Mastering (and then Marketing) French Cuisine at Brasserie MargotBrasserie Margot isn’t just a restaurant—it’s an experience. Chef John Novak joins Marketing Mad Men to talk about the business of hospitality, crafting unforgettable dining experiences, and how his global upbringing shaped his culinary philosophy. We explore how French cuisine is misunderstood, the power of a well-curated cocktail and wine program, and what it takes to market a restaurant in a competitive city like Atlanta. Plus, key insights on food trends, hotel dining, and industry secrets you won’t want to miss! 🎧 Key topics covered: ✔️ The marketing strategy behind Brasserie Margot ✔️ How a global upbringing shaped C...
2025-04-2652 min
The Marketing MadmenPILOT. THE JOURNEY BEGINSWelcome to the first episode of "Legacy of Luxury," live from Solomon Brothers Studios! Hosts Nick Constantino and Jaron Solomon kick off the series with an engaging discussion on legacy and luxury. Discover the fascinating history of the Solomon family, the evolution of diamonds, and the emotional significance of luxury purchases. Join us for an exciting journey through the world of opulence, featuring industry experts, captivating stories, and much more. Stay tuned for future episodes where we'll dive deeper into luxury cars, real estate, travel, fine dining, and more! Key Takeaways Introduction to the "Legacy of...
2025-04-1822 min
The Marketing Madmen181. Building a Supportive Community for Neurodiverse Children… and How to Market It!In Episode 181, Nick Constantino and Trip Jobe are live from the Battery to explore the nonprofit world and the challenges it faces. Joined by Nehemiah Lamb, founder of Unique Individual Ranch, they discuss the importance of fundamental marketing and client communication skills for successful nonprofit management. Nehemiah shares his journey from working at the YMCA to starting his own organization, creating a supportive environment for neurodiverse children. The episode delves into the complexities of starting and managing a nonprofit, fundraising, sponsorship, and building a brand. Nehemiah emphasizes the need for specialized training and programs for neurodiverse populations, advocating for...
2025-04-1845 min
The Marketing Madmen180. WORKING ON OUR NIGHT MOVESNick Constantino and Trip Jobe kick off the show with a heated PSA about driving in snow, highlighting the frustrations of navigating icy roads in Atlanta. Despite the freezing weather, the hosts are live from the Battery and ready to dive into a fascinating discussion on intellectual property. They are joined by Gar Hogan, a general partner at Tribute Management, who brings a wealth of experience from his previous career as an attorney specializing in trademark and intellectual property law. Gar shares his journey from aspiring musician to influential lawyer in the entertainment industry, shedding light on...
2025-04-0345 min
The Marketing Madmen179. The Art and Science of Photography: Insights from a Combat CorrespondentIn this episode, Nick Constantino and Tripp Jobin dive into the often overlooked yet crucial aspect of marketing: photography. They are joined by veteran photographer Mike Moon, who brings a wealth of experience from his time as a combat correspondent in the Marine Corps. Mike shares his unique journey, from capturing stories of Marines in combat to working in public relations and coordinating with Hollywood for military-related projects. Nick and Tripp explore the importance of professional photography in marketing, debunking the myth that smartphone cameras can replace high-quality cameras. They discuss the evolution of photography, the role...
2025-03-2950 min
The Marketing Madmen178. MARKETING INSIGHTS FROM A CAPITAL INVESTMENT ADVISORNick welcomes Holly Wasson, the Chief Marketing Officer of Capital Investment Advisors. Holly shares her journey and experiences in the marketing world, particularly her time at Turner Broadcasting. They discuss the distinct cultures of Turner and Coca-Cola, the evolution of cable TV, and the impact of the internet and social media on marketing strategies. Holly also shares her experiences at CNN, including significant events like the Monica Lewinsky scandal and the Columbine shooting. The conversation covers the challenges of marketing in a regulated industry, the importance of showing ROI, and the significance of knowing your audience. Holly emphasizes the...
2025-03-2151 min
The Marketing MadmenMARKETING MADHOUSE —Sharon Harris on GenAI, Growth and the Next Generation of MarketingIn this episode, Moira sits down with Sharon Harris, founder of The Sharon Harris Collective and former CMO of Ascential and Jellyfish, and marketing executive with experience at Deloitte Consulting, Sirius XM, AOL and Microsoft. They dive into digital transformation, generative AI, data overload, why CMOs are under attack and generational shifts that are redefining brands. Join us for a thought-provoking conversation.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2025-03-2153 min
The Marketing Madmen177. PURPOSE, LEADERSHIP INSIGHTS, AND THE POWER OF TENACITYIn this fast-paced episode of The Marketing Madmen, hosts Trip Job and Nick Constantino sit down with Andy Christiansen—motivational speaker, TED Talk presenter, and host of The Tenacious Podcast. They delve into actionable insights on emotional intelligence, leadership, business scaling, workplace culture, and overcoming adversity. Andy shares his journey from growing up in a blue-collar Cleveland neighborhood to becoming a sought-after speaker and adjunct professor of leadership for the U.S. Air Force. Learn how to inspire purpose-driven teams, embrace vulnerability as a strength, and tackle the challenges of personal growth in today’s ever-changing world. This episode is p...
2025-03-1547 min
The Marketing MadmenSTUDIO STORIES - FINDING HOME IN THE BEAT: THE DRES BEATNICK STORYJoin us for an inspiring episode of Studio Stories as we dive into the remarkable journey of Andre, also known as Dres that BEATnik. Originally from Philadelphia, PA, Andre moved to Atlanta, GA in July 1995 with just $200 and a fierce determination to make a new home. Faced with challenges and setbacks, including a tough experience with an employer, Andre chose the path of independence, ensuring he'd never work under someone else's terms again. 3:08 Finding His Voice in Music5:01 Building Community in Atlanta21:53 Philanthropic Efforts and Personal Challenges24:47 Advice for Aspiring Artists Growing up s...
2025-03-1128 min
The Marketing Madmen176. Rolling With the Curveballs: Marketing, Music, and Life LessonsIn this episode of The Marketing MadMen, host Nick Constantino dives into a lively discussion with Joe Ciucci of Duane Morris LLP and real estate agent Thom McCorkle. From wild concert stories to the impact of COVID-19 on various industries, we explore the importance of building rapport in sales, the shift in music performances, and the return to tradition and heritage in food, music, and beverages. Tune in for invaluable insights, personal anecdotes, and a celebration of passion in both professional and personal pursuits. Key Takeaways The evolving lifestyles of musicians and the shift in concert...
2025-03-081h 19
The Marketing MadmenMARKETING MADHOUSE — Evolution of Work & Skills with Marketing & Tech Recruiter Russell HerringIn this episode, Russell Herring, Director of People and Growth at Modo Modo Agency, discusses the evolution of recruiting and his 20-year career as a national executive recruiter and entrepreneur. Russell talks about the challenges of finding candidates with the right combination of ever-expanding skills needed by digital and data-driven employers. He also offers expert advice on acing an interview for job seekers. Tune in!patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2025-02-1954 min
The Marketing Madmen175. Have I Got a Tip for You: The Grinds my Gears EpisodeJoin Nick and Candice, Business Development Director at Excavations, as they explore the importance of genuine marketing, integrity in business, and the key to adaptability in a tumultuous year. Gain insights into how Excavations has served Atlanta for nearly 30 years and how to avoid becoming a commodity in today's market. Candice also shares her thoughts on overused marketing buzzwords, the significance of customer care, and much more. Tune in for an engaging and insightful conversation! #MarketingIntegrity #BusinessDevelopment #Excavations #AtlantaRenovations #GenuineMarketing #CustomerCare #Adaptability #AvoidCommodity #MarketingBuzzwords Key Takeaways: Genuine marketing phrases vs. overused buzzwords Importance of...
2025-02-1248 min
The Marketing MadmenStudio Stories: Alanna's Journey - Music, Performance & Personal GrowthWelcome to Studio Stories, featuring Alanna, a musician, DJ, and trans youth advocate. Join Alanna as she shares her personal journey into the entertainment industry, driven by her love for attention and performance. Discover the joy she finds in engaging with her audience and the profound connections she makes through her art. In this podcast, Alanna discusses her live performances, DJing in diverse settings, and the importance of human connection in her work. She reflects on pivotal moments in her career, including working with the producers of Coheed and Cambria and the life-changing advice she received about...
2025-02-1223 min
The Marketing Madmen174. Zero FG's Rise in the Energy Drink IndustryJoin host Nick Constantino as he chats with the team from Zero FG, a dynamic startup energy drink company. Discover how Zero FG emerged during the COVID-19 pandemic and created a unique lifestyle brand. Learn about their product development journey, marketing strategies, and the challenges they've faced in the competitive energy drink market. With insights from Sara Lynn (Director of Social Media), Brandon Grubbs (Director of Operations), and Jack Spencer (Marketing), this episode offers a fascinating look into the world of energy drinks and the drive behind Zero FG. #MarketingMadMen #ZeroFG #EnergyDrinks #StartupJourney #Branding #LifestyleMarketing #CaffeineCulture #COVID19...
2025-02-0745 min
The Marketing Madmen173. The Journey from Mailroom to Brand Partnership MavenJoin Nick Constantino and Mike Jasper on an unscripted journey through their shared history in the marketing world. From their early days at Clear Channel to Mike's rise as a top agent at WME, discover the evolving landscape of marketing, the importance of relationships, and the intricate nuances of deal-making in the entertainment industry. Get insights into the challenges, successes, and future trends that shape the industry. #MarketingMadmen #BrandPartnerships #MikeJasper #WME #EntertainmentIndustry #MarketingInsights #Advertising #NickConstantino #MarketingEvolution #DealMaking #MarketingMadmen #BrandPartnerships #MikeJasper #WME #EntertainmentIndustry #MarketingInsights #Advertising #NickConstantino #MarketingEvolution #DealMaking Key Takeaways: The journey from...
2025-01-3048 min
The Marketing Madmen172. Navigating Immigration: Insights from Diaz & Gaeta AttorneysIn Episode 172 of The Marketing Madmen, Trip and Nick dive into the complexities of immigration law with Giovanni Diaz and Zach Gaeta of Diaz and Gaeta Attorneys at Law. They discuss the human side of immigration, the challenges within the legal system, and the importance of empathetic legal representation. The conversation also covers the impact of politics on immigration policy, the role of social media in reaching clients, and the significance of SEO in building a successful legal practice. Tune in for an insightful discussion on navigating the immigration landscape and the broader implications for society. Key...
2025-01-2345 min
The Marketing Madmen171. Starting Strong: New Year's Resolutions and Entrepreneurial Journeys with Pause East CoastHost Nick Constantino welcomes Evan and Lisa Benson from Pause East Cobb to discuss New Year's resolutions, personal journeys, and prospecting opportunities. Discover the benefits of contrast therapy, the process of starting a franchise, and the importance of community connection. Tune in for insights on proactive wellness and entrepreneurial challenges. Key Takeaways: Importance of due diligence in starting a franchise. Benefits of contrast therapy and proactive wellness. Role of community connection in business success. Differentiating professional wellness services from DIY solutions. Practical recommendations for health and mental clarity. #MarketingMadMen #NewYearsResolutions #Entrepreneurship #ContrastTherapy #Wellness #PauseEastCobb #HealthOptimization...
2025-01-1645 min
The Marketing MadmenBonus: SEO Resolutions 2025 - Top Tips from Chris Williams at Elite Web ProfessionalsAs we kick off the New Year, we’re excited to bring you a fresh episode of SEO resolutions and the valuable lessons we've learned. Today, we have Chris Williams from Elite Web Professionals joining us. In 2024, they focused on re-optimizing their website by addressing outdated content and refreshing it to improve the customer journey. Visitors should find exactly what they're searching for, leading to increased traffic. Chris emphasizes the importance of learning the basics of SEO to hold providers accountable. Google continuously updates algorithms to enhance user experience, making unique and relevant content crucial. Local SEO has become mo...
2025-01-1433 min
The Marketing Madmen170. Empowering Women in Sports: Colleen Craig and the Atlanta Vibe's JourneyIn this episode Nick Constantino welcomes Colleen Craig, the inspiring owner of the Atlanta Vibe volleyball team. Colleen shares her journey from collegiate athlete at Cornell to Harvard Business School graduate, and her dynamic career in finance and entrepreneurship. She emphasizes the power of effort, attitude, and intentionality in achieving success. Dive into the exciting world of women's sports, the rapid growth of volleyball, and the vibrant energy of the Atlanta Vibe. Don't miss Colleen's insights on building a winning culture and her eight pillars of success. Key Takeaways: The importance of effort, attitude, and intentionality...
2025-01-0948 min
The Marketing MadmenBonus: Future Marketing Trends for 2025 - Predictions and InsightsJoin Nick and Trip on the latest episode of the "Marketing Mad Men" show as they delve into future marketing trends for 2025. Reflecting on past predictions, they discuss the importance of customer experience, the inefficiencies in the healthcare system, and the potential of AI and automation. They also turn to experts Denish Shah, Hugh Massie, and Cesar Wurm to explore sustainability trends, innovations in packaging, and the shift towards brand storytelling. With various predictions for the new year, this episode is a must-listen for anyone interested in the future of marketing. Key Takeaways: Customer Experience: The...
2025-01-0838 min
The Marketing Madmen169. Holiday Shopping Trends & Luxury Retail Insights with Grand SeikoIn this episode of The Marketing MadMen podcast, Nick Constantino and Trip Job dive into the evolving dynamics of holiday shopping and luxury retail with special guest Vic Johnson from Grand Seiko. Discover the significance of experience-based gifts, the impact of digital and in-store experiences, and the importance of relationship-building in luxury retail. Learn strategies to attract new customers, maintain brand integrity, and navigate the holiday season with exclusivity and appeal. 🔑 Key Takeaways: Shift from traditional gifts to experiences and services Stable demand for luxury goods and pricing power Grand Seiko's branding and differentiation Personalized customer ser...
2024-12-1349 min
The Marketing Madmen168. Building a Winning Brand: College Sports Fashion and Business GrowthJoin Nick Constantino on The Marketing MadMen podcast as he sits down with Shena Simmons, CEO of Stewart Simmons. Discover how Shena transitioned from corporate finance to creating stylish, game-day apparel for women. This episode dives into brand growth, market challenges, and the future of women's sports fashion. 🎧📈🏈 Key Takeaways The importance of understanding school traditions and cultures in product development. Strategies for expanding a niche brand across multiple sports and universities. Managing inventory and licensing complexities in the collegiate market. The rise of women's sports and its impact on the apparel industry. Balancing work-life priorities while bui...
2024-12-0646 min
The Marketing Madmen167. Behavior and Financial Success: Insights with Hugh MassieJoin Nick Constantino on The Marketing MadMen podcast as he sits down with Hugh Massie, the executive chairman and founder of DNA Behavior International. In this insightful episode, they explore the powerful connection between behavior and financial success. Learn about Hugh's journey from CPA to behavioral solutions architect, and how understanding one's inherent behaviors can lead to financial empowerment and personal growth. Key Takeaways The role of behavioral insights in financial decision-making and empowerment. Hugh's career journey from CPA to founder of DNA Behavior International. The importance of self-awareness and emotional intelligence for long-term success. Misconceptions...
2024-11-2149 min
The Marketing Madmen166. Creating Memories: The Concentrics Restaurants JourneyJoin Nick Constantino on-location as he interviews Todd Rushing of Concentrics Restaurant Group. Celebrating 20 years of culinary excellence, Todd shares his journey, the evolution of Two Urban Licks, and insights into creating unforgettable dining experiences. Discover how traditional cooking methods and innovative design have shaped their success and influenced Atlanta's restaurant scene. Key Takeaways Todd Rushing's journey from youth restaurant jobs to co-founding Concentrics Restaurant Group. The challenges faced by the current restaurant industry, including inflation and rising costs. The importance of creating memorable dining experiences and investing in employees. How traditional cooking methods and innovative...
2024-11-1440 min
The Marketing MadmenMARKETING MADHOUSE-- People-First: Driving Change Through Employee Empowerment with Jason AnthoineMoira sits down with Jason Anthoine, a seasoned consultant and communications leader in workplace culture and employee engagement. They dive into the complexities of change management and why understanding employees—the people that are your brand—is as important as relationships with customers. Tune in for a thought-provoking conversation on driving positive change through meaningful employee connections and empowerment.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-11-1148 min
The Marketing Madmen165. Centennial Yards: Transforming Atlanta's Urban LandscapeJoin Nick Constantino on Marketing MadMen as he interviews Brian McGowan, President and CEO of Centennial Yards. Discover how this $6 billion, 50-acre mixed-use development will transform downtown Atlanta. Learn about Brian's journey from working with Barack Obama and Arnold Schwarzenegger to leading this monumental project, and explore the impact of Centennial Yards on Atlanta's future. Key Takeaways Centennial Yards is a $6 billion, 50-acre mixed-use development in downtown Atlanta. The project will include hotels, apartments, office spaces, and new streets, connecting isolated neighborhoods. Public transit and infrastructure improvements are key components of the project. Centennial Yards aims...
2024-11-0550 min
The Marketing Madmen164. Behind the Scenes with Lauren Andrews: Elevating Event ManagementJoin Nick Constantino on The Marketing MadMen as he sits down with Lauren Andrews, the dynamic founder of EVSO. Lauren's impressive journey from her roots in family business ownership to creating her own event solutions company offers invaluable insights. From learning client hospitality at the Ritz Carlton to mastering the art of high-stakes event management, Lauren shares her experiences with hosting celebrities, launching products, and managing large-scale events. Tune in for a fascinating discussion on elevating event management, understanding the importance of early planning, and mastering effective communication.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/...
2024-11-0236 min
The Marketing Madmen163. Navigating the Future of Marketing: Insights from Dr. Denish ShahIn this episode of Marketing MadMen, Nick Constantino and Trip Jobe speak with Dr. Denish Shah from Georgia State University about the evolution of marketing education. Dr. Shah discusses the shift from creative-focused marketing to data-driven and technology-driven strategies, the importance of social media, and the need for responsible marketing. The conversation highlights the value of continuous learning and unlearning, and how marketers can adapt to the rapidly changing industry. Key topics include the role of social media listening, connecting, and publishing, as well as the significance of understanding consumer psychology and economics in marketing. Key Takeaways...
2024-10-2649 min
The Marketing MadmenMARKETING MADHOUSE—What do you do with a PhD in Marketing?Moira Vetter catches up with Ishita Nagpal, a marketing PhD program participant at Georgia State University and an active networker. Ishita shares the story of her journey from a post-secondary education in India all the way to Atlanta, Georgia thanks to the example and active mentorship of Dr. Denish Shah.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-10-2153 min
The Marketing Madmen162. A MADMAN’S GUIDE TO LIMA AND THE CUISINE OF PERUIn this episode of Marketing MadMen, Nick Constantino and Chef Arnaldo Castillo of Tio Lucho's explore Peruvian cuisine. Chef Castillo highlights common misconceptions about Peruvian food, sharing his journey from starting in the restaurant industry at age 15 to creating the La Chingana pop-up during quarantine, and ultimately opening Tio Lucho's. They discuss the Atlanta pop-up scene and the importance of strategic planning, marketing, and understanding restaurant operations. Chef Castillo aims to create generational wealth for his family, inspired by his godparents in Northern Peru. The menu at Tio Lucho's blends contemporary and traditional Peruvian flavors, incorporating local produce. They delve into the complexities of dishes like Hamachi Tiradito, corn fritters, and slo...
2024-10-1848 min
The Marketing Madmen161. A WATERPROOFERS GUIDE TO MARKETINGIn this episode of Marketing MadMen, Nick Constantino sits down with Tom DiGregorio, the founder of Aquaguard, to explore successful marketing strategies and the importance of brand building. They discuss the urgency of addressing water damage, the complexities of foundation repair, and the critical differences between damp proofing and waterproofing. Tom shares his experiences transitioning from Yellow Pages to digital marketing and emphasizes the value of building a strong team and company culture. Tune in to hear valuable insights on scaling a business and creating long-term brand awareness.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-10-1233 min
The Marketing Madmen160. The Power of Faith: Supporting Military Families with Hero SquadIn this episode Nick is joined by Amanda Sypherd from the American Bible Society. They discuss the Hero Squad program, which provides military families with age-appropriate Bibles and activities to help children cope with the unique challenges they face. The conversation covers the mental health benefits of religious communities, the enduring relevance of the Bible, and personal stories of faith and resilience. Key Takeaways Hero Squad Program: Provides military families with age-appropriate Bibles and activities to support mental health and family bonding. Mental Health Benefits: Being part of a religious community can significantly improve mental health...
2024-10-0234 min
The Marketing Madmen159. Crafting Premium Cocktails: One Part Wolf, One Part SpiritJoin us as we dive into the world of premium ready-to-drink cocktails with James Urycki, the mastermind behind Wolf and Spirit Cocktail Company. Discover how they blend culinary arts and science to create luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their journey, the challenges they face in the competitive market, and their vision for the future. https://www.nick-constantino.com/crafting-premium-cocktails/ Explore the journey of Wolf and Spirit Cocktail Company as founder James Urycki shares their innovative approach to creating premium ready-to-drink cocktails. Learn about their market strategy, commitment to quality, and vision...
2024-09-2751 min
The Marketing MadmenMARKETING MADHOUSE - From Chaos to Clarity: Product Marketing InsightsIn this episode, meet Fintech & SaaS Marketing Executive Jennifer Lemming. Hear about taking a principled approach to marketing and how a disciplined alignment of strategy with core values benefits organizations as well as product integrity.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-09-2553 min
The Marketing Madmen158. From Inspections to Mountain Retreats: Greg Spencer’s Journey with Toccoa House PropertiesJoin Nick Constantino on the MarketingMad Men as he interviews Greg Spencer, owner of Toccoa House Properties. Greg shares his journey from a master’s degree in planning to building a successful mountain retreat in Blue Ridge, GA. Learn about his hands-on approach to home inspections, the challenges he faced, and his philosophy of patience and passion in property development. Discover how personal experiences and community changes have shaped his vision and success. Key Takeaways: Hands-On Approach: Greg’s client-involved method in home inspections builds trust and transparency. Learning from Experience: Extensive experience in inspections informed his...
2024-09-1939 min
The Marketing Madmen157. Dining Out: The Culinary Delights of Kitty DareJoin hosts Nick Constantine and Trip Jobe as they dive into the vibrant world of food and wine with Jaamy Zarnegar, founder of Kitty Dare, and Chef Giuseppe Esposito. Discover the rich diversity of Mediterranean cuisine and the unique dining experience offered at Kitty Dare. Key Takeaways The diversity within Mediterranean cuisine, from Greek to Moroccan influences. Jaamy Zarnegar’s extensive experience in the restaurant industry. Chef Giuseppe Esposito’s culinary journey and the regional diversity of Italian cuisine. The importance of fresh herbs and regional ingredients in Italian cooking. The unique dining experience and community focu...
2024-09-1349 min
The Marketing Madmen156. From Fire Pits to Gather Grills: The Evolution of a Pandemic-Inspired BusinessJoin the Marketing Mad Men as they dive into the entrepreneurial journey of Jed Strange, founder of Gather Grills. Discover how a pandemic hobby turned into a thriving business, the challenges of raising investment, and the strategic marketing plans that are setting Gather Grills apart in a crowded market. https://www.nick-constantino.com/from-fire-pits-to-gather-grills/ Key Takeaways: Origin Story: How Gather Grills was born from a pandemic hobby. Investment Journey: The importance of involving investors early and lessons from Kickstarter campaigns. Marketing Insights: Strategies for content creation, influencer partnerships, and building a strong brand presence...
2024-09-0749 min
The Marketing Madmen155. Strategic Marketing Insights: Fueling Business Growth and Employee EngagementDive into the compelling conversation between marketing experts Nick Constantino and Heather Heydet as they explore the transformative power of strategic marketing. From aligning company culture with business objectives to understanding the pivotal role of value over price, this discussion unveils the essential components for scaling a business and fostering a growth mindset. Discover how transparency, employee empowerment, and a focus on long-term strategy can drive both revenue and EBITDA growth. Key Takeaways: Proactive Strategy: A successful business strategy requires proactive planning, including short-term, medium-term, and long-term goals. Value Over Price: Competing on value rather than pr...
2024-08-3053 min
The Marketing Madmen154. The Holistic Approach to Food: A Conversation with Chef BoyanThis episode of “Marketing Madman” delves into the relationship between food quality and capitalism, the importance of education in making healthy food choices, and the benefits of traditional cooking methods. Chef Boyan shares his personal journey and insights into the food industry, advocating for organic, scratch-cooked meals. Key Takeaways: Capitalism’s focus on profit can negatively impact food quality and health. Education is crucial in empowering individuals to make healthier food choices. Traditional cooking methods and family involvement in meal preparation are beneficial. Organic, scratch-cooked meals can lead to a healthier lifestyle. Personal choices, such as opting...
2024-08-2449 min
The Marketing Madmen153. The NFL’s Marketing Evolution: Insights from Brian FinneranDive into the dynamic world of the NFL with former NFL player Brian Finneran. Discover how the league has transformed into a marketing juggernaut, the role of video games like Madden NFL in fan engagement, and the potential for international expansion. Gain personal insights from Finneran’s career and the impact of sports on community and business. https://www.nick-constantino.com/nfls-marketing-evolution/ Key Takeaways: The NFL’s marketing strategies have evolved, making it a powerhouse in the sports industry. Player personalities and personal branding play a significant role in the league’s success. Video games a...
2024-08-1748 min
The Marketing Madmen152. Driving Success: The Intersection of Golf and Business with Jamie ArnoldDive into the dynamic world of golf and entrepreneurship with PGA golfer Jamie Arnold on the Marketing Madmen podcast. The crew explores Jamie’s journey from the corporate world to founding Golf House Academy, the impact of golf’s evolution on business, and practical tips for both the boardroom and the fairway. Key Takeaways: Transitioning from corporate life to entrepreneurship can lead to fulfilling opportunities in passion areas like golf. The costs associated with being a PGA player are often misunderstood, with expenses incurred even on tours other than the PGA Tour. Golf House Academy was foun...
2024-08-1048 min
The Marketing Madmen151. Unveiling the Marketing Matrix: Navigating Creativity and Data with MarketWakeThe show features a comprehensive discussion on the state of the marketing industry with Brooke MacClean from MarketWake. The conversation covered the emergence of intermediaries in agency-CEO relationships, the need for a balance between creativity and data analytics, and the challenges of short-term contracts and industry fragmentation. The importance of building strong client relationships and the benefits of in-person meetings were also emphasized. Brooke advocated for selective client partnerships and strategic growth, highlighting the limitations of AI and the value of human insight in marketing. The acquisition of Punch List, a collaboration tool, was discussed as a...
2024-08-0347 min
The Marketing Madmen150. NAVIGATING THE NEW ERA OF MARKETING: INSIGHTS FROM THE FRONT LINESDive into the dynamic world of marketing with Jeff Jenkins, as he shares his journey from biochemistry to CMO, his international marketing experiences, and the innovative strategies at Taco Bell and Carters. Explore the evolving role of CMOs, the impact of AI on marketing, and the importance of brand adaptability across generations. Key Takeaways: The role of CMOs is evolving, with a renewed focus on balancing immediate sales and long-term brand building. Understanding local culture and consumer behavior is crucial for international marketing success. Innovative digital strategies, like Taco Bell’s ordering app, are reshaping consumer en...
2024-07-2746 min
The Marketing MadmenMARKETING MADHOUSE — Being Your Authentic Self – As a Person and A BusinessDescription: Join us with guest Todd Brown, Vice President, Marketing Strategy & Enablement at Fiserv. We talk about the journey to being your full self and how that honesty can translate to success in business and in life.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-07-2249 min
The Marketing Madmen149. Inside Hospitality: Cesar Wurm’s Journey to IHG’s Premium BrandsTitle: “Inside Hospitality: Cesar Wurm’s Journey to IHG’s Premium Brands” Description: Join us as we dive into the dynamic world of hospitality with Cesar Wurm, VP of Commercial Premium Brands at IHG. Discover Cesar’s unique path from a rooms division intern to a marketing maestro, the evolution of IHG’s premium brands, and the innovative strategies behind their loyalty program revamp. Tune in for an insightful conversation on the nuances of hospitality marketing and the power of listening to your customers. Keywords: Hospitality Industry Marketing Strategies IHG Pre...
2024-07-2048 min
The Marketing Madmen148. Uncorking Success: The Art of Wine Marketing with Copper Cane WinesDescription: Join the Marketing Madmen, Nick Constantino and Trip Jobe, as they dive into the intoxicating world of wine marketing with Beth Nowak and Michael Smith from Copper Cane Wines. Discover the blend of tradition and innovation that makes Joe Wagner’s wines a hit and learn how the hospitality industry is adapting to the evolving tastes and expectations of today’s consumers. Key Takeaways: Joe Wagner’s entrepreneurial journey and his innovative approach to winemaking. The significance of understanding and catering to the evolving American palate. The importance of creating memorable experiences in the hospitality industr...
2024-07-1349 min
The Marketing Madmen147. I'LL TAKE MINE WITH A PICKLE (BALL) BACKDive into the dynamic world of pickleball and the entrepreneurial spirit of Michael Gottfried, founder of PCKL, in our latest podcast episode. Discover the strategies that transformed a passion for manufacturing into a thriving sports equipment brand, and explore the marketing insights that are shaping the future of this rapidly growing sport. Key Takeaways: Pickleball’s explosive growth is creating new opportunities in sports marketing and equipment manufacturing. Michael Gottfried’s manufacturing expertise was pivotal in establishing PCKL as a leading brand in pickleball equipment. Understanding product-market fit and customer needs is crucial for effective marketing and...
2024-07-0549 min
The Marketing MadmenMARKETING MADHOUSE - Entertainment Marketing & An Entertaining LifeJoin host Moira Vetter and guest Zakia "Kia" Holland, VP Brand Marketing of Sony Pictures Television. They discuss how Kia's path led her to the exciting world of entertainment marketing, the importance of taking time to reflect, and focusing on the things that matter. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-07-0352 min
The Marketing Madmen146. LEGAL INSIGHTS WITH A PERSONAL TOUCH: UNRAVELING ELDER LAWJoin Nick Constantino on Marketing Madmen as he and Josh Nelson, CEO of Nelson Elder Care Law, slice through the complexities of elder law in Atlanta. Discover the genuine care and smart strategies that set Nelson Elder Care Law apart in a bustling market. Key Takeaways: Elder law is more than contracts; it’s about understanding and navigating the fine print of life. Josh Nelson offers a unique approach by providing essential legal documents for free, emphasizing education over intimidation. Medicare isn’t all-encompassing; Medicaid could be the crucial support many overlook. In the digital age, having i...
2024-06-2949 min
The Marketing MadmenMARKETING MADHOUSE - Rebirth and RebrandingMoira sits down with guest Cesar Wurm, VP of Commercial Premium Brands at IHG Hotels. Moira and Cesar share a heartfelt conversation about rebirth and rebranding, both professionally and personally, and how adversity often brings opportunity.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-06-2749 min
The Marketing Madmen145. A PLAYER'S GUIDE TO DESIGNJoin the Marketing Mad Men as they delve into the transformative world of branding with Brett Player of Play Agency. Discover the art of efficacious design, the emotional power of packaging, and the future of sustainability in marketing. Tune in for a session that blends the artistry of design with the precision of marketing analytics, and learn how to tell your brand’s story in a way that resonates with today’s eco-conscious audience. Branding Design Sustainability Marketing Analytics User Experience Emotional Connection Packaging Design Logo Development Marketing Trends Digital Transformation patreon.com/TheMarketingMadMen: https://www.nick-constantino.com...
2024-06-2249 min
The Marketing Madmen144. GRIND, GRIT, AND DIVERSE PERSPECTIVES: AN ENTREPRENEURIAL JOURNEYIn this episode, Nick Constantino interviews Cassius Butts, an entrepreneur, business leader, and educator. Cassius shares insights from his diverse upbringing and experiences, emphasizing the importance of embracing different perspectives and the "grind and grit" required for entrepreneurship. The conversation explores how their backgrounds influenced their career paths, with one speaker initially wanting to be an industrial-organizational psychologist but realizing the value of understanding human motivation for effective leadership They discuss the significance of building rapport, finding common ground, and diversifying one's experiences for success. The speakers reflect on how their grandfather's involvement in local politics inspired...
2024-06-1554 min
The Marketing Madmen143. Valor in Transition: Unveiling Veteran Realities with The Warrior AllianceThis episode features a meaningful discussion with Scott Johnson, the founder of The Warrior Alliance, about the organization’s efforts to support veterans. The hosts, Nick Constantino and Ed Kennedy, facilitated a conversation that shed light on the challenges veterans face when transitioning to civilian life and the common misconceptions about them. Scott shared his personal journey and the pivotal experiences that led him to establish The Warrior Alliance, particularly his involvement with a double amputee veteran named Cedric during the Boston Marathon. The episode highlighted the generational changes in how veterans are perceived, from the celebrated returnee...
2024-06-0852 min
The Marketing Madmen142. THE CROWD SOURCED QUESTIONS EPISODE... VOLUME 2In this episode Nick and Trip take questions from listeners. We cover budgets, the different marketing channels, full-proof strategies, and what NOT to do. To submit questions for a future episode email madmen@xtra1063.com!patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-06-0149 min
The Marketing Madmen141. MARKETING POWERIntroduction & Personal Journeys: Nick Constantino hosts a vibrant episode of “Marketing Mad Men” with guest Freddy Carmichael, VP of Corporate Affairs for Georgia Power. Carmichael shares his background in radio and his path in the energy sector, including his time as an NCAA golfer and his transition from basketball to golf. Marketing Insights: Plant Vogtle: Carmichael discusses the marketing strategies for Plant Vogtle, recognizing the need for proactive storytelling and the challenges posed by political changes. Commodity Marketing: The unique challenges of marketing electricity are explored, highlighting Southern Company’s role in community development and long-term planning...
2024-05-2549 min
The Marketing Madmen140. THE CMO WHISPERERSummary: The marketing industry is undergoing significant transformations, with shorter tenures for CMOs and an influx of new agencies. Daniel Weiner, featured on “Marketing Mad,” has established himself as a vital link between marketing executives and agencies. The discussion covers the industry’s evolution, the critical role of relationships, and the challenges in a saturated market. Key points include the difficulty of selecting the right agency, the tendency of agencies to misalign expectations, and the competitive nature of the agency model. The conversation also addresses the need for flexibility, the influence of economic cycles on marketing, and the importance of unde...
2024-05-1849 min
The Marketing Madmen139. THE #AI EPISODEUnless you have been living under a rock you have undoubtabley felt the buzz around AI how it is going to revolutionize the world…. But also steal your jobs and eventually rise up against its carbon-based creators like Skynet. I am not sure if all that is true, but I am sure that it is a powerful tool to help marketers plan, create, and publish content while removing redundant tasks. I am sure of that because of this conversation with Fank Lazzaro who speaks all over the country on this topic. If you are ready to use AI to turbo...
2024-05-1149 min
The Marketing Madmen138. PODCAST OR PRODUCT DEMO... OR BOTH?In this episode we talk with Jay Sarkar of Ryobi about the state of the power tool industry, what it is like to have an exclusive distribution deal with Home Depot, and how battery tech now allows us to power an entire tailgate without fuel! patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-05-0446 min
The Marketing Madmen137. THAT’S A SEXY STAPLERThe Marketing MadMen is officially moving from 3pm to 4pm every Saturday on XTRA 1063 ATLANTA. In this episode we speak with James Gilman, president of Perimeter Office Products. We talk about the #business boom in #Atlanta, how the #officeproducts industry has adapted to the #WFH and Hybrid model, and just what it takes to market and sell something as un-sexy (but essential) as office supplies. The episode also features Harry Fulford, a Sales Director at 680 The Fan and Veteran of the #USNavy.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy i...
2024-04-2748 min
The Marketing MadmenMARKETING MADHOUSE - A Creative’s Life by DesignIn this episode, Moira is joined by fellow Modo Modo Agency Creative Team Member, Kirk Wells. They talk about getting into a creative career, the curse of the White Bull, Edward Tufte and what it means to “raise no chicken.”patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-04-2454 min
The Marketing Madmen136. MAP AND FLAG… AND TRIP: MASTERS RECAPIn Part 2 of our series on The Masters, Trip and Nick recap the tournament, how it fits in the overall sports world, and how to use sports and the LIFESTYLE that surrounds in your marketing!patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-04-191h 02
The Marketing Madmen135. MAP AND FLAG… AND JEWELER: ON THE WAY TO THE MASTERSIn this special episode, Nick interviews Jaron Solomon of Solomon Brothers Jewelers on the way to and from Augusta for (Nick’s First Time at!) The Masters. They talk about what makes the tournament “A tradition like no other”, what to expect from the new Hospitality of Map and Flag, and why the jewelry industry and the gold lifestyle align so well.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-04-1742 min
The Marketing MadmenMARKETING MADHOUSE – Product Marketing & Making a DifferenceIt’s old home week for Moira as she catches up with former Modoer Jennifer Close, Marketing Director for LexisNexis Risk Solutions. Listen in as they talk about building a career, both agency and client-side. They cover product marketing, the surprising value of being a generalist, and cultivating mentor relationships and professional networks.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-04-1645 min
The Marketing Madmen134. FROM BOMBS AND TRAINS TO CONCERTS AND EVENTSIn this episode We speak with Naki Nakama and Stephanie Nelson who are responsible for the events and customer experience of Pullman Yards. We talk about the history of the venue, the wide variety of events that fill it on a weekly basis, and what to expect from 420 Fest making its debut at the venue this year.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-04-1549 min
The Marketing Madmen133. A BALANCED DIET IS A COOKIE IN EACH HANDWe talk to Shane Quillin who left a corporate gig in supply chains to start his own cookie company. What did he learn? It’s all about the fat content in the butter, and it might take you a couple of dozen iterations before you get the PERFECT chocolate cookie.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-03-2848 min
The Marketing Madmen132. THE INTERSECT WATCH SHOW ATLANTAThis is a special episode covering the Intersect Watch Show in Atlanta! The micro-brand trend in watches is growing quickly and it was great to be in a room with some of the biggest players, new and old!patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-03-2720 min
The Marketing Madmen131. SPONTANEOUS COMBUSTION WASN'T EVEN THE WORST OF IT?Julie Stewart's story of overcoming cancer, the pandemic, and yes... a building fire caused by Spontaneous Combustion, is one for the ages. It is a also a story about entrepreneurship, resilience, perseverance, and the power of community. Guest: Julie Miller Stewart owner of Utopia Foot & Shoulder Massagepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-03-2248 min
The Marketing Madmen130. A KULTURE OF INCLUSIONCurrent estimates indicate that close to 15% of the general population have symptoms associated with sensory processing challenges. Kulture City has been at the forefront of creating accessibility and inclusion for people with sensory needs and Dan Vasquenza is leading that charge for Atlanta.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-03-1448 min
The Marketing Madmen129. TO PR... OR NOT TO PRThe world's of advertising and PR intersect often, and they should.... they are both parts of marketing! In this episode we talk with Chad and Caren of Caren West PR about managing expectations, the thrill and exhaustion of working in entertainment, and advice for young professionals looking to get into PR. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-03-0949 min
The Marketing MadmenMARKETING MADHOUSE — Corporate Marketing & Living On a Smile with Jo Ann HeroldExplore the wide-ranging world of corporate marketing with host Moira Vetter and Jo Ann Herold, member of the Fast Company Executive Board and former CMO of Honeybaked Ham. Uncover what it takes to maintain your own happiness and sense of self in a corporate landscape, plus the must-know “Ps of marketing” for a new generation — all from a best-selling author and Georgia State University executive in residence. Episode Guest: Jo Ann Herold, CMO and Founder, Herold Growth Consultingpatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy informat
2024-03-0549 min
The Marketing Madmen128. THE BUSINESS OF (YOUTH) SPORTSBy 2026, youth sports will be a $76 Billion dollar industry. In this episode we talk with Greg Barckhoff, EVP of Partnerships for Lake Point Sports, about leveraging partnerships to help operate one of the largest youth athletic facilities in the Nation. We also talk about the past, present, and future of the industry and what it's like to watch parents take the games more seriously than the children participating. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-03-0248 min
The Marketing Madmen127. THE CROWD SOURCED QUESTIONS EPISODEIn this episode Nick and Trip take questions from listeners. We cover bugets, the different marketing channels, full-proff strategies, and what NOT to do. To submit questions for a future episode email madmen@xtra1063.com!patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-02-2249 min
The Marketing Madmen126. Land of the Free... HOME OF THE BRAVES!Nick and Trip talk with Chad Clarke and Drew King, executives with the Atlanta Braves Sponsorship Team. We talk about the history of the team, the recent successes, and how sponsorship sales have evolved over the past decade.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-02-1749 min
The Marketing Madmen125. THE MYTHS OF DIGITAL MARKETING DEBUNKEDThe Myths Of Digital Marketing Debunked In the rapidly evolving world of digital landscapes, misconceptions abound, leading many to second-guess the value of digital marketing for their business. The Marketing MadMen, led by industry experts Jeff Mironoff and Christopher Williams, are here to set the record straight, debunking the most common myths that could be holding you back from harnessing the full potential of digital marketing. Myth 1: Digital Marketing is Only for Large Businesses Reality: Digital marketing levels the playing field, offering scalable and affordable solutions for businesses of all sizes. From local startups...
2024-02-1047 min
The Marketing Madmen124. WAIT… HOW MANY MONTHLY VIEWS?VINwiki is one of largest automotive content channels in the world with well over 20 MILLION MONTHLY video views on YouTube alone. In this episode we interview VINwiki’s founder Ed Bolian (in addition to starting one of the hottest auto brands on the planet) has 1 of 26 true manual Lamborghini LP640s in the US, 1 of 2 Ruf RT12Ss in the US, the CL55 that crossed the country in 28 hours 50 minutes, and the 12 owner salvage titled S55 that he won The 2940 cross country race with in November 2015. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com...
2024-02-0347 min
The Marketing Madmen123. A RADIO GUY AND A TECH GUY WALK INTO A BAR...What started as a general conversation about capabilities with Jason Tatum of CallRail quickly morphed into a full on case study on the effectiveness of our "best" ads versus the ineffectiveness of our "worst" ads. I enjoyed the experiment and learned a ton about AI, how important good copy is, and why leaning on partners like Call Rail are essential in the modern #marketing world. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-01-2746 min
The Marketing Madmen122. GOLF AND FOOD AND WINE... OH MY!In this episode we speak with Austin Rocconi, Director of Food and Beverage at Boone's Restaurant overlooking Bobby Jones Golf Course. We talk about the headwinds facing restaurants, the golf "lifestyle", and the best wines to pair with your favorite meals out or in your kitchen. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-01-2045 min
The Marketing Madmen121. A DISTILLERY... OF MODERN ARTS?At the Crossroads of #spirits and #art lives the Distillery of Modern Art. In this Episode Trip Jobe and Nick Constantino speak with their founder Seth Watson, about the lack of distilleries in Georgia, how Chamblee is a city ready to pop, and why art and booze play so well together.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-01-131h 01
The Marketing Madmen120. MARKETING RESOLUTIONS: VOLUME 2It's a New Year with new resolutions and predictions. We are joined by Chris Williams of Elite Web Professionals and Brent "Flounder" Dunden of The Kimmer show to resolute and predict on marketing agencies, digital fluff, politics, and web design. Happy 2024!patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2024-01-0647 min
The Marketing Madmen119. R.I.P TO THE R.F.P?In this episode we speak with Jeff Maggs, Manager Partner at Brunner, and Moira Vetter Ceo of Modo Modo about a New Year's Marketing Check-Up and the RFP process. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2023-12-1647 min
The Marketing Madmen118. THIS HEAVEN IS WILDIn this episode we talk craft beer with the Brewmaster of Wild Heaven Beer, Eric Johnson. We talk about how the industry started, where we are today, and what the future holds for a seemingly all-of-a-sudden mature industry. We also talk what to look for (and out for) when searching out craft beer in a new city or town.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
2023-12-0950 min