Shows
What Would They Do? The Customer Experience Podcast For Small Business38. The 4-part framework for building profitable affiliate programs with Laura SprinkleIn today’s episode, we’re diving into the world of affiliate marketing, and how you can turn happy customers into powerful affiliate partners without tech overwhelm.Our guest is Laura Sprinkle, an affiliate partnership strategist who’s worked behind the scenes of multi-million dollar launches for the likes of Amy Porterfield and Selena Soo, and who also happens to be the founder of Rootabl, the first affiliate platform built specifically for course creators.We’re answering this listener question that I know will hit home for many online business...
2025-11-1030 minWhat Would They Do? The Customer Experience Podcast For Small Business37. From burnout to buy-In with Anticipation Marketing™ and Brenna McGowanIn today’s episode, we’re diving into pre-selling, Anticipation Marketing™, and how to create sales environments that build deep trust, long-term loyalty, and better-fit buyers.We’re answering this listener question:“How can pre-selling build a deeper trust with your audience and set the stage for long-term customer loyalty?”To unpack this question, I’ve invited none other than Brenna McGowan, the queen of Anticipation Marketing™, the creator of the Pre-Launch Plan Program, and an advocate for launch strategies that actually feel good for you and your...
2025-11-0326 min
Coach Business212: Turn Emails Into Experiences—Building Retention Through Connection with Nadine NetheryToday’s guest, Nadine Nethery, is a copywriter turned customer experience and retention strategist for savvy online business owners who want to attract, retain and wow their dream customers.In this episode, we discuss creating an intentional and client-driven email marketing strategy to keep your audience engaged (long-term) and transform your list into a loyal community of buyers and fans.Nadine shares:How to read the signals your audience is sending and let them guide the customer journeyHow to build genuine connection through consent and curiosity (instead of pressure)...
2025-10-2930 minWhat Would They Do? The Customer Experience Podcast For Small Business36. 500 responses & the strategy behind my high-impact surveysIn today’s episode, we’re getting into the nitty gritty of strategic audience research and the templates behind it. Specifically how to get actual insights from your surveys instead of a bunch of vague, unusable fluff.We’re answering this listener question: “I regularly survey my audience, but I struggle to get useful answers. How can I get people to actually respond and what's important in the process so I get the right outcomes and useful responses?”If you’ve ever sent out a survey only to hear crickets, or...
2025-10-2714 minWhat Would They Do? The Customer Experience Podcast For Small Business35. A therapist’s secrets to creating safe and authentic group environments with Ash McDonaldIn this insightful episode, I’m joined by Ash McDonald, a therapist-turned-business strategist who specializes in cultivating psychologically safe and meaningful group environments.We’re answering the questions:”How would you cultivate safe group spaces where clients show up AND truly connect?” and explore the essential factors that encourage genuine connection, active participation, and emotional safety in group coaching programs and memberships.If you're struggling with low engagement, superficial interactions, or burnout from managing group spaces, this episode provides actionable insights to transform your client communities.Wha...
2025-10-2133 minWhat Would They Do? The Customer Experience Podcast For Small Business34. What it really takes to shift to a customer-first businessIn today’s episode, I’m exploring what it really takes to create a customer-first business (even if you’re a solo operator without a huge team, elaborate marketing budgets, or an expensive tech stack.I break down what a customer-first mindset actually means, why it’s about consistent, small shifts rather than big, overwhelming overhauls, and how you can start making simple changes today to create remarkable experiences for your audience and customers.From listening to customer signals and anticipating their needs to streamlining your communications and personalizing your offers, this episode...
2025-10-1413 min
The Ordinary Business™️ PodcastEmail Nudges That Work with Nadine NetheryEver feel like email marketing is just a never-ending game of “sell, sell, sell”—and you’d rather eat a raw beetroot (outlawed or not) than blast your list with another hypey pitch? Same. → Share this episode on social or leave a review to be entered to win the SEO giveaway! Winner announced Oct. 13 on @theordinarybusiness Instagram.That’s why I sat down with Nadine (https://candocontent.com/), a self-confessed automation nerd and mom of three, to talk real-life ways to nudge your subscribers—gently—without feeling like a pushy sales bot or losing your mind in the proc...
2025-10-0924 minWhat Would They Do? The Customer Experience Podcast For Small Business33. Creative, low-tech ways to deliver stellar customer experiencesIn this episode, I’m answering a fantastic listener question from my guest expert Kirsty Fanton from episode 24, who asked:"Who out there is using low-tech or no-tech ways to create a stellar experience for their clients, customers, or subscribers? I’m not just talking about sending a client gift — what else is happening beyond that?"If you’ve ever wondered how to surprise and delight your customers without expensive tools or complicated tech, this one’s for you. We dive into creative, simple, and human-centred strategies that make your audience feel seen, valu...
2025-10-0709 minWhat Would They Do? The Customer Experience Podcast For Small Business32. The 3-step plan to re-engage your email list after ghosting itHave you been ghosting your email list and now feel stuck on how to reconnect without sounding awkward or pushy? In this episode, I’m answering a Retention Lab member question from Cressida, founder of membership SkinGlow Codes. Her challenge? She hasn’t emailed her subscribers for over six months!I’ll walk you through my simple, three-step plan for reintroducing yourself, warming up your audience, and rebuilding trust without relying on discounts, spammy tactics, or starting from scratch. Whether you’ve been avoiding your inbox out of fear, guilt, or overwhelm, this episode gives yo...
2025-09-3011 min
Crush the Rush™: The Life-First CEO Podcast572 - Out-of-the-Box Customer Delight Strategies to Grow your List and Bottom Line with Nadine NetheryTired of cookie-cutter marketing that feels like everyone else’s? In this episode, I chat with Nadine Nethery, a copywriter turned customer experience strategist who helps online business owners stand out by delighting their customers in unexpected ways. Nadine pulls back the curtain on the creative strategies she’s used—from website scavenger hunts to audio advent calendars—that not only grow email lists and boost retention but also spark genuine connection. If you’re looking for fresh, memorable ideas to engage your audience without burning out, this conversation is full of inspiration and practical takeaways. Today you...
2025-09-2433 minWhat Would They Do? The Customer Experience Podcast For Small Business31. The real-life retreat strategy that builds raving fans with Holly HaynesCan real-life, unpolished experiences beat slick online strategies in 2025? In this episode, I chat with business strategist Holly Haynes about how she’s stripped back the polish, welcomed clients into her home (literally), and built an in-demand retreat experience that drives loyalty, transformation, and word-of-mouth growth.We unpack how Holly's in-home retreats don’t just create impact in the moment, but scale trust, boost referrals, and turn attendees into repeat clients. You’ll also hear how intentional pre-work, a touch of surprise and delight, and a whole lot of humanity can make your events unforg...
2025-09-2327 minWhat Would They Do? The Customer Experience Podcast For Small Business30. Proactive sales strategies that don’t feel pushyIn this bite-sized episode, I answer a listener question that will resonate with many new business owners:“Selling in my business currently looks like this: I wait for someone to reach out and then I engage with them. How can I become more proactive in the way I support people before the purchase?”If you’ve ever felt stuck in reactive sales mode, this episode offers a practical shift. I share smart, scalable ways to engage with your warm leads before they hit the “buy” button to build confidence, trust, and momentum at exactly...
2025-09-1611 minWhat Would They Do? The Customer Experience Podcast For Small Business29. What customers really want in 2025 (3 surprising truths from the State of the Customer Report)If your customers had to choose between speed, clarity, or delight, what do you think they'd pick? In this special insights-packed episode, I answer that very question based not on gut instinct, but on hard data from my 2025 State of the Customer Survey.I reveal 3 powerful (and surprising!) truths about how business owners view their own customer experience, and how that stacks up against what customers actually value. From the automation gap and personalization pitfalls, to the truth about acquisition vs retention across business models, this episode is your data-backed wake-up call to do...
2025-09-0912 minWhat Would They Do? The Customer Experience Podcast For Small Business28. Creative loyalty program ideas that don’t hurt your profit marginsIn this episode, I answer a powerful listener question: “I'm considering a loyalty program for my online business, but can't afford to discount my offers. What are the alternatives?”If you’ve ever felt caught between wanting to reward your most loyal customers and the fear of undercutting your pricing structure, this episode is a must-listen. I share why discounts aren’t the only (or the best) way to nurture loyalty, and what to do instead. Whether you’re a service provider, course creator, or membership owner, you’ll walk away with practical, high-impact loyalty stra...
2025-09-0209 minWhat Would They Do? The Customer Experience Podcast For Small Business27. Why your website isn’t converting (and what to fix first) with Victoria FurlongIn this episode, we’re answering a common (and slightly painful) question:“Why isn’t my beautiful website converting?”I chat with Showit web designer and marketing strategist Madelyn Furlong to explore why a stunning design isn’t enough, and what you can do to make your website start pulling its weight.Whether you’re in the middle of a new website launch, a website refresh, or just wondering why your site visitors aren’t turning into clients, this conversation is packed with practical fixes and real-world examples to he...
2025-08-2623 min
Chasing Simple Marketing for EntrepreneursYour 5-Minute Black Friday Marketing Strategy
I get it.
August feels way too early to start talking about Black Friday. You’re still in summer mode, sipping iced coffee (I’ll stick with mine hot, thank you very much), maybe squeezing in the last bit of vacation, and the last thing you want to do is think about November.
But let me gently challenge that thought: what if now is actually the perfect time?
Because if you create your Black Friday marketing strategy now—while things are still relatively calm—you’ll have the time and space to set yourself u...
2025-08-1914 minWhat Would They Do? The Customer Experience Podcast For Small Business26. The strategic approach to exceptional virtual summit experiences with Dolly DeLongIn this episode, I welcome Dolly DeLong, Systems and Workflow Wizard, and experienced virtual summit host, to demystify virtual summits and reveal the special touches that create outstanding attendee experiences.Dolly shares her strategic approach for the upcoming Black Friday Insider Summit, from early speaker pitching to thoughtful automations, ensuring smooth execution and attendee engagement.Swipe Dolly’s approach to clear communication, meticulous planning, and intentional nurturing of attendees and speakers alike for your first or next summit.What we cover:Intentional Pre-Summit St...
2025-08-1942 minWhat Would They Do? The Customer Experience Podcast For Small Business25. Why your best customers leave (and how to prevent it)Join me as I answer the question: “How can I use the data I have available to me to keep my best customers?”If you've ever been blindsided by a cancelled retainer, course dropout, or membership churn, this one’s for you. Join me as I walk through simple but powerful ways to identify early warning signs, set up automations, and take timely action before a client ghosts you or clicks "cancel."Whether you’re a service provider, course creator, or membership site owner, these customer retention strategies can help you...
2025-08-1214 minWhat Would They Do? The Customer Experience Podcast For Small Business24. Scaling student support with CustomGPTs (without sacrificing the experience) with Kirsty Fanton & Ami WilliamsonIn this episode, I am joined by CommsCamp founder Kirsty Fanton and her behind-the-scenes tech partner Ami Williamson to unpack how they built CommsBot, a custom GPT designed to give students real-time, tailored support inside a group coaching program.It’s an answer to a question by my guest expert in episode 19, PR and visibility expert Gloria Chou:“With so many coaches adding custom GPTs to their group programs, how do you balance the benefit of getting your student better results with the risk of making the experience more impe...
2025-08-0536 minWhat Would They Do? The Customer Experience Podcast For Small Business23. The 4 Seasons of the Customer Journey: WinterIn the final episode of the Four Seasons of the Customer Journey mini-series, we explore the most overlooked and most powerful phase of the customer journey: Winter, the season of loyalty and long-term retention.This episode is a must-listen for service providers, course creators, and membership owners who want to go beyond making the sale and build lasting customer relationships that result in repeat business, referrals, and a thriving community.Let’s break down what to do after the purchase is made, how to deliver meaningful moments that feel li...
2025-07-2913 min
The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business OwnersHow to Use Simple Surveys to Finally Understand Your Ideal Client (& Sell More) with Nadine Nethery [Ep 207]If you’ve ever launched something you knew your ideal client wanted - only to hear crickets, this episode is for you.I’m joined by customer experience strategist Nadine Nethery, who’s here to share how one simple survey can completely change the way you sell. We’re talking about the exact questions to ask, how to get honest answers, and why this is the secret to writing copy that makes your audience feel like you’re reading their mind.If you’re ready to stop guessing what your audience wants and start selling more, this i...
2025-07-2527 minWhat Would They Do? The Customer Experience Podcast For Small Business22. The 4 Seasons of the Customer Journey: AutumnIn part three of the Four Seasons of the Customer Journey mini-series, we dive into Autumn: the season of decision. That’s when your dream customer is asking themselves: “Can I trust this person with my money, and will this actually work for me?”This episode is packed with practical ways to support the decision-making process without pressure, fake urgency, or pushy sales tactics. Whether you’re a service provider, course creator, or membership owner, you’ll learn how to turn almost ready into absolutely yes with confidence and integrity.
2025-07-2210 min
The Content ByteNadine Nethery on how freelancers can retain customersWe all know that it's so much easier to keep your existing clients rather than constantly hustle for new ones, so this week Rachel & Lynne are chatting with customer retention expert Nadine Nethery. Nadine, an audience-driven copywriter and retention strategist, discusses the importance of retaining clients over constantly hustling for new ones. It's a great episode, as Nadine shares insights on: How to create personalised customer experiences Using tools for personal video messages Automating customer touchpoints with email marketing platforms. The value of referral partner programs How AI is impacting freelance copywriters How freelancers can position t...
2025-07-2043 minWhat Would They Do? The Customer Experience Podcast For Small Business21. The 4 Seasons of the Customer Journey: SummerIn this second episode of the Four Seasons of the Customer Journey mini-series, we dive into Summer, the season of engagement.From subscribing to your emails to bingeing your podcast or attending your webinars, this is when your dream clients are actively paying attention, and deciding whether you’re worth the next step. We explore practical, non-pushy strategies to build trust, spark connection, and gently guide customers toward a confident yes as a service-provider, course creator and membership site owner.What we cover:What Su...
2025-07-1512 minWhat Would They Do? The Customer Experience Podcast For Small Business20. The 4 Seasons of the Customer Journey: SpringIn this episode, we kick off a 4-week mini series exploring the four seasons of the customer journey. First up is Spring: that powerful moment when a potential customer becomes aware of a problem or desire and starts looking for a solution.We explore how service providers, course creators, and membership site owners can meet potential customers right there, build trust, and gently guide them forward without pushing for the sale.This episode is your go-to for crafting clear, inviting, and customer-first brand touchpoints that turn curious browsers into l...
2025-07-0812 minWhat Would They Do? The Customer Experience Podcast For Small Business19. Turn free PR into long-term loyalty: a step-by-step guide for small business ownersIn this guest episode, I’m joined by PR coach and visibility expert, Gloria Chou, to unpack how small business owners can leverage media features to build short-term visibility as well as long-term brand loyalty—without big budgets, agencies, or insider connections.Gloria shares her signature CPR Pitching Framework, powerful free tools to find the right journalists, and mindset shifts that help you feel worthy of showing up in the media. Whether you’re brand new to pitching or ready to expand your visibility strategy beyond social media, this episode is your permission slip to get featured, and ge...
2025-07-0124 minWhat Would They Do? The Customer Experience Podcast For Small Business18. How to increase membership engagement without creating more contentIn this episode, I answer a question from Caryn Gillen, business coach for coaches and my guest from episode 15, who recently launched a membership and wants to know:“How do I keep members engaged and using the content that’s always available to them?”It’s a common challenge: we create valuable membership libraries, but members forget what’s inside or never get around to exploring it. In this episode, I share practical, low-effort strategies to help you bring existing content back into the spotlight without adding more to your plate...
2025-06-2416 minWhat Would They Do? The Customer Experience Podcast For Small Business17. How to build customer loyalty between sales without constant promotionsIn this episode, I answers an anonymous listener question that hits at the heart of customer retention:“How do I keep my customers engaged between purchases?”While most businesses chase new leads and visibility, I break down why your existing customers are your most valuable asset, and how staying connected between purchases builds trust, loyalty, and repeat business.You’ll learn actionable ways to show up consistently, support your customers post-purchase, and create a brand experience that keeps them coming back (not because they’re being...
2025-06-1714 minWhat Would They Do? The Customer Experience Podcast For Small Business16. How to make your welcome sequence custom, clickable & customer-firstIn this episode, I answer a question from Michelle Pontvert, a founding member of my membership, Retention Lab, and an expert in hosting low-lift virtual events.Michelle wants to know:"How do I make my welcome sequence feel more custom and engaging so subscribers actually look forward to hearing from me?"Using Michelle’s Event Pep Talks private podcast as a case study, I dive deep into strategic, creative ways to personalize your welcome sequence: from segmenting subscriber journeys to Netflix-style bingeability and email-triggered pe...
2025-06-1019 minWhat Would They Do? The Customer Experience Podcast For Small Business15. How to sell like a human: Authentic sales strategies with Caryn GillenIn this milestone first-ever guest episode, I welcome business coach for coaches, Caryn Gillen, to answer a question many business owners wrestle with:“What do you do when you love what you do, but you don’t want to sell your work?”Caryn shares her human-first, non-extractive approach to selling: one that’s authentic, empowering, and centered around helping rather than “extracting” money from your audience.If the thought of selling makes you cringe or you want to create a more relational (rather than transactiona...
2025-06-0322 minWhat Would They Do? The Customer Experience Podcast For Small Business14. Case Study: 9,000 Free Signups, 10% Conversions, 6 Figures, and Zero Pushy Sales with Brooke HenryIn this special case study episode, I sit down with Brooke Henry, founder of BB Henry Art and a founding member of Retention Lab, to unpack the strategy behind her wildly successful free online art event: BB Bash.Brooke attracted 9,000 free sign-ups, converted 10% into the paid event upgrade, and funneled a segment of those attendees into her $400 signature course—all without aggressive sales tactics. Instead, she focused on human connection, clarity over cleverness, and a warm, inclusive experience from start to finish.You’ll hear the real numbers, real deci...
2025-05-2728 min
MixerMind 2025 Private PodcastBehind the Scenes Panel: Email List Building: What’s Working NowHere's a taste of what was shared by our brilliant panelists:
Cheryl Rarick peeled back the curtain on her Email Diaries strategy. Think voice notes, open loops, and real stories that turn subscribers into superfans. She emphasized the importance of designing launches that fit your life and making sure you're inviting the right people to your list. One attendee called it "the most real email marketing convo I've heard in years."
Chelsea Wallace gave us a behind-the-scenes look at two summits with different strategies (both yielding successful results). From pricing VIP tickets in phases to ge...
2025-05-231h 08What Would They Do? The Customer Experience Podcast For Small Business13. What the Netflix Model can teach us about customer experience and retentionIn this episode, I answer a timely question I’ve been exploring recently during my membership relaunch:"How does the Netflix model apply to online businesses, especially in content delivery, retention, and long-term loyalty?"Drawing inspiration from Netflix’s mind-blowing roughly 98% retention rate, I unpack how you can borrow the streaming giant’s most effective strategies and apply them to your courses, memberships, or digital products without fancy corporate-level tech!We cover everything from seamless onboarding and personalization to binge-worthy content and an ongoing evolut...
2025-05-2025 minWhat Would They Do? The Customer Experience Podcast For Small Business12. Behind the scenes: How I relaunched my membershipIn this behind-the-scenes episode, I share the real-life evolution of my membership, from Copy Confidence Collective to the newly relaunched Retention Lab.This isn’t just a rebrand—it’s a strategic shift rooted in member feedback, gut instinct, and engagement data. I explore why I made the change, how I involved my members in the process, and what the new structure and focus look like.If you’ve ever wondered whether it’s time to pivot an existing offer or felt drawn to evolve something that once worked—this episode...
2025-05-1316 minWhat Would They Do? The Customer Experience Podcast For Small Business11. My exact process for designing irresistible customer experiencesIn this episode, I flip the script and answer a question I was originally asked to answer during a recent guest podcast interview:“What’s the process you follow for creating standout customer experiences?”There was only so much detail I could get into as during my chat with the podcast host, but this is where I walk you through my step-by-step framework for designing and improving customer journeys—whether you're launching something brand new or optimizing an existing offer.I share how I use audi...
2025-05-0625 minWhat Would They Do? The Customer Experience Podcast For Small Business10. How to turn first-time buyers into loyal, long-term customersIn this episode, I answer a powerful listener question: “I can't seem to get my customers to buy from me beyond that first purchase. What does it really take to turn a first-time buyer into a long-term loyal customer?”Join me as I break down the key elements of customer retention, showing that it’s not just about delivering a product or service, but about creating an emotional, memorable experience that builds trust and encourages repeat purchases.If you’re relying too heavily on attracting new leads and don’t see retu...
2025-04-2916 minWhat Would They Do? The Customer Experience Podcast For Small Business9. Email list segmentation & how to nurture different customer typesIn this episode, I answer a listener question about how to nurture different types of buyers—one-on-one service clients vs. digital product/course buyers—through email marketing and clever email segmentationThankfully, having multiple offers and audiences doesn’t mean you need to make your email strategy overly complex. Instead, leverage smart segmentation and strategic nurture sequences to serve the right offer to the right person at the right time.If you want to stop sending generic emails to your whole list and start building trust, personalizing your messaging, and in...
2025-04-2223 min
The Systems and Workflow Magic PodcastHow to Create a One of a Kind Customer Experience That Converts w/ Nadine NetheryWant to stand out in a sea of sameness? It starts with a customer experience that actually converts.In episode 179, I’m joined by customer experience strategist Nadine Nethery, who’s breaking down how to build a thoughtful, streamlined, and stand-out client journey—from inquiry to delivery and beyond. Whether you're a service provider, course creator, or photographer, these practical ideas will help you create an experience your clients can’t stop talking about.Tune in now and start building a client experience that does the heavy lifting for you—then head to the show n...
2025-04-2143 minWhat Would They Do? The Customer Experience Podcast For Small Business8. Sales page strategies & how to lead with value rather than dollarsIn this episode, I answer a listener question around how to clearly communicate the value of a high-ticket one-on-one coaching offer without assigning arbitrary price tags to individual inclusions.We’ve all seen those sales pages that claim a $99 product contains $5,000 worth of value, which can feel misleading and damaging to your brand and offer trust. Instead of relying on inflated numbers, I share actinable, customer-first strategies to help you highlight the transformation your coaching or service offer provides and use it as your biggest selling proposition.If you wa...
2025-04-1517 minWhat Would They Do? The Customer Experience Podcast For Small Business7. High-ticket client experiences & how to make them remarkableIn this episode, I answer a subscriber question about how to create a five-star client experience for high-ticket one-on-one services and VIP days.Because as it turns out, premium clients don’t just pay for results—they invest in ease, exclusivity, and a seamless experience.In this episode, I share strategic yet simple ways to delight high-paying clients, from a smooth onboarding process to surprise-and-delight moments that turn them into raving fans. Expect first-hand examples from within my client-serving business!If you want to deli...
2025-04-0823 minWhat Would They Do? The Customer Experience Podcast For Small Business6. Evergreen sales & how to boost them with clever email automationsIn this episode, I answer a subscriber question all about using automated email marketing to sell website templates on Evergreen while still attracting clients for done-for-you services.While many businesses rely on generic email funnels that treat all subscribers the same, I share how a behavior-driven approach can make automated emails feel personal, relevant, and convert more effectively on autopilot.Let’s explore how trigger links, engagement tracking, and dynamic automation help guide your potential customers through a bespoke customer journey so they only receive offers when they're actually re...
2025-04-0116 minWhat Would They Do? The Customer Experience Podcast For Small Business5. How to boost course sales when your live launch is slower than expectedIn this episode, I answer an anonymous listener question:“What would you do if sales during your live course launch were slower than expected to reenergize your launch?”If you've ever hit the dreaded mid-launch slump, this episode is for you.I walk you through the importance of real-time, data-driven strategies to diagnose the issue, re-engage your audience, and boost conversions… all without feeling salesy.What we cover:Why Your Launch Sales Might Be Slower Than Expected – Common reasons...
2025-03-2424 minWhat Would They Do? The Customer Experience Podcast For Small Business4. Profitable virtual events & how to get attendees to upgrade to the paid experienceIn this episode, I answer a question from a Copy Confidence Collective member about how to naturally encourage free event attendees to upgrade to a paid offer… without feeling pushy or salesy.Member question: “What’s a compelling way to get the attendees of a free event to opt into the paid upgrade so it feels natural and not salesy?”I explore effective strategies to monetize your virtual events, via tweaks to your paid upgrade positioning, making it easy to upgrade, and creating clever genuine urgency (without necessarily having to disco...
2025-03-1719 minWhat Would They Do? The Customer Experience Podcast For Small Business3. How to create a client magnet website experienceIn this episode, I answer a question from web designer Jessica Haines about how to create deeper connections with website visitors through strategic customer experiences.As it turns out, your website is more than a sales tool—it’s an opportunity to build relationships, spark delight, and guide potential clients towards working with you.This episode is jam-packed with actionable out-of-the-box strategies to personalize your website experience, create moments of surprise and delight, and infuse personality into every page.What we cover:Why Your...
2025-03-1020 minWhat Would They Do? The Customer Experience Podcast For Small Business2. What to do when your dream clients can't afford you?In this episode, I answer a listener question about effectively marketing one-on-one coaching services when they’re the right fit, but can’t afford to work with you.If you're a coach or service provider wondering how to sell high-ticket offers to an audience that hesitates due to pricing, this episode is for you. I share practical strategies to refine messaging, build trust, and position offers effectively—without pushing or discounting.What we cover:Is Price Really the Problem? – Understanding the difference between people who genuinely can’t afford you...
2025-03-1017 minWhat Would They Do? The Customer Experience Podcast For Small Business1. Customer Experience and Customer Service: What’s the difference?In this first episode of 'What Would They Do?', we kick things off by answering the important question: What is the difference between Customer Service and Customer Experience.So often mixed up and misunderstood, we explore the role each plays in your customer journey as well as the bigger goals they can achieve within your online business.What we cover:The Power of Customer Experience – Why customer experience is more than just good service and how it directly impacts sales, brand loyalty, and long-term success.Making Sales Fe...
2025-03-1018 minWhat Would They Do? The Customer Experience Podcast For Small BusinessWhat would They do? | TrailerWhere to from here?🔑 Join the CX Escape Room: Get 3 days of strategic action AND 60 days of ongoing momentum & support for only AUD$45 (≈USD$30) 🤯Find out how you can get my strategic customer experience brain on your brand here.Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!Check out my favourite CX tools and resources here.😍 Love t...
2025-02-1402 min
Profitable Web Designer with Shannon MatternCreating Intentional Customer Journeys with Nadine Nethery👩💻 Get Shannon's free pricing strategy course for women web designers who want to make more money without working 24/7.Get the full show notes at https://webdesigneracademy.com/128When you're ready, here are some ways we can help you with your web design business:🎧 Subscribe to Profitable Web Designer Premium: Get behind-the-scenes, insider access to our archive of web design business coaching call replays normally tucked away inside the Web Designer Academy for just $10/month, cancel anytime.👩💻Learn more about the Web Designer Academy: We help women web designers take back control of their time, book pro...
2025-02-0552 min
Cubicle to CEO282. 50% List Growth, $9K Revenue, 1 Zero-Spend Scavenger Hunt: The Power of Surprise & DelightI’m a sucker for fresh ideas, and this is the most unique marketing case study we’ve covered on the podcast in ages.In December 2023, Nadine Nethery turned heads with a holiday-themed scavenger hunt on her website aptly named “I’ve Elfed Myself.” The concept? Nine hidden treasures tucked across her site that had her audience clicking, hunting, and completely hooked.In just 24 days, Nadine grew her list by 50%, generated $9K in revenue from 68 buyers, and secured two new clients — all without spending a dime on ads. ...
2025-01-2048 min
The Nutrition Business ShowHow to Nail Your Copy & Magnetise Your Dream ClientsWelcome to Episode 13 of The Nutrition Business Show. In today’s episode, I sat down with Nadine Nethery, a talented copywriter and customer experience strategist, to dive into the essential strategies behind crafting audience-driven copy, building high-converting sales funnels, and designing impactful sales pages that attract and retain your dream clients.LISTEN NOWJoin us as Nadine uncovers the secrets to creating impactful, audience-centred copy that magnetises your ideal clients and boosts your conversion rates. If you’re feeling lost when it comes to finding the right words to put on your soci...
2024-09-2949 min
The Simple Marketing Podcast98 | Using subscriber behaviour as the main driver of your customer journey (rather than your sales agenda) with Nadine NetheryIn this episode, I'm chatting to Nadine Nethery, from Can Do Content, all about how she uses trigger links to create a customised email marketing strategy for each of her subscribers.
We discuss...
The benefits of shifting to a way of selling that’s led by subscriber behaviour rather than your sales goals
Smart ways to create genuine urgency that converts (because people are ready to buy)
The impact of evergreen trigger-based email marketing on your headspace, time and bottom line (and your relationship with yo...
2024-09-1626 min
SPARK FoundersA wine with: Nadine Nethery#awinewith Nadine Nethery, Founder of Can Do Content
candocontent.com
In this episode, we chat about:
What the heck is copywriting? And does it actually make a difference to your business?
How can someone get started to making their copy better?
Being made redundant on maternity leave and realising it's time to take matters into your own hands.
What if it all worked out?
Get more SPARK in your business…
SPARK Instagram Community | https://www.instagram.com/sparkfoundersprogram/
FREE Mini Sales Course | https://sparkbusiness.global/free-mini-course
$15k Quart...
2024-06-1232 min
Brand Builders Lab with Suz Chadwick347. The secret behind your best copy yet with Nadine NetheryToday on the podcast, I'm chatting with Nadine Nethery about the secret behind your best copy yet.
Nadine's an audience-driven copywriter and brand messaging strategist who helps smart online business owners turn every brand touchpoint into genuine connections that drive sales and create loyal brand advocates.
What's the secret behind writing copy that truly resonates with your audience? Nadine shared that it's all about leaning into your audience and really understanding them on a deeper level. It's not just about being a great writer; it's about having intentional conversations with your ideal clients and gathering i...
2024-05-2250 minChasing Simple Marketing for EntrepreneursEpisode 199: Increase Sales by Getting to Know Your Audience with Nadine Nethery
Increasing Sales By Getting To Know Your Audience
One of the most frequently asked questions in my annual survey is – how do I find and get to know my audience? Which, is valid, because understanding your audience is one of – if not THE- most important part of marketing.
If you don’t understand your audience, consistency won’t matter. Exciting launches won’t matter. Basically, nothing will matter. So, I brought in an expert on messaging and market research to help us dive into who our audience is and what they need from us.
Nadine N...
2024-02-1330 min
Making Good: Small Business Marketing PodcastHow to Really Know Your Audience with Nadine Nethery | 213I am thrilled to share my interview with today’s guest! She joined us as a guest expert in my membership program, Making Good Happen, and after her talk I knew I needed to have her on the podcast. Nadine Nethery is an audience-driven copywriter and brand messaging strategist for female founders who want to intentionally attract, delight and retain their dream customers. I’ve danced around the topic of audience research on the podcast before, but up until now haven’t dived in. In my former life in the corporate sphere, my background is in market researc...
2023-12-1950 min
Talk Copy to Me | Content + Copywriting PodcastHow Audience Research Helps You Write Spot On Website Copy with Nadine NetheryEPISODE 101.Did you know that your clients and customers can actually help you write your website copy?And no, I'm not suggesting that you ask them to help you type out the words or strateguze what goes on the page. I am, however, suggesting you do audience research to learn about your customer's pain points, desires, needs, points of friction, and aspirations are. That insight will absolutely unlock the right messaging that will both attract new leads and make them feel as if you completely understand what it is they need. And best y...
2023-11-3042 min
GrowGetters158. The strategic must-haves for a winning website with Nadine Nethery from Can Do! ContentWe are excited to present CAN DO! Content, where words transform, connections deepen, and businesses flourish. At the helm of this transformative enterprise is Nadine Nethery, a strategic copywriter and the visionary founder of rewriting the rules of copywriting.Nadine, with her keen insight and passion for storytelling, guides businesses through the maze of digital communication. Her focus? Crafting copy that creates connections, leaving a lasting imprint on the hearts of customers.Over the past five-plus years, Nadine has become a beacon for women-led brands across the globe. Her words aren’t merely text; they ar...
2023-10-241h 07
The Business Brilliance Growth Podcast with Julie C ButlerEpisode 33: How truly getting to know your audience can help you nail your messaging, grow your business and save you a ton of time & energyNadine Nethery is the Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight and retain their dream customers.
Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and surround you with keen brand advocates who happily do the word-spreading for you.
Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine and the strategies to...
2023-09-1246 min
My Daily Business PodcastHow to intentionally attract, delight and retain your dream customers with Nadine of Can Do! ContentIn this episode, Fiona is joined by Nadine Nethery, the founder of Can Do! Content. They discuss the impact of AI content-generating tools on copywriting, the art of crafting authentic brand messaging and so much more. Tune in!You'll Learn How To:The challenges and rewards of transitioning from corporate life to entrepreneurshipThe impact of AI and ChatGPT on copywritingThe importance of using AI tools as a complement to human creativityThe power of audience researchLeveraging community and social media for audience insightsThe significance of aligning messaging with audience needsCreating content that debunks myths and objections to...
2023-08-3056 minGrowGetters147. How to deeply connect with your audience in a ChatGPT world with Nadine Nethery from Can Do! ContentDo you reckon ChapGPT is a game changer, a life saver, or an omen of impending doom? Are you using it religiously or still waiting to test the waters? The big question is how can business owners, marketers and creatives rely on the tool to create content that will cut through. Today, we are delighted to have Nadine Nethery on the podcast, a seasoned copywriting expert renowned for her exceptional prowess in the world of Chatbot Generated Text (CGT).In a rapidly evolving digital landscape, where engagement and connection have become the bedrock of success, mastering the...
2023-07-2521 min
Mad Marketing MumsNail Your Messaging with Audience Research with Nadine Nethery from CanDo! ContentHow well do you know your audience? Whether you’ve been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts. In this episode we’re joined by copywriter and brand messaging strategist, Nadine Nethery from CanDo! Content, to discuss the importance of audience research and why sense checking your audience should be a REGULAR practice in your business.Nadine shares a ton of practical tips and processes that you can apply to your business right away...
2023-07-2340 min
Summit Host Hangout®Truly Get to Know Your Audience so You Can Easily Sell Your Summit with Nadine NetheryHow many times have you gone to write a social media post, sales page, or even a tagline for your virtual summit and felt like you were totally winging it with what your audience was struggling with and hoping for? If your answer is "a lot", you're not alone! To help, Nadine Nethery is on the podcast this week to share how you can truly get to know your audience to easily sell your summit. The good news is that it's automated, easy, and high-impact! For show notes, head to https://summithosthangout.com/234
2023-07-1826 min
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs146: Audience Research: AHA Moments in Copy Creation with Nadine NetherySend us a textNadine Nethery, an audience-driven copywriter and brand messaging strategist, shares her expertise on creating effective copy that truly connects with an audience. With the rise of AI tools in copywriting, Nadine emphasizes the importance of human touch and empathy in crafting copy that drives action. She offers practical tips on audience research and gathering insights, leveraging competitors' experiences, and using AI tools like Chat GPT as a helpful tool, not a replacement for human connection. Tune in to this podcast to learn how to create copy that hits the mark and resonates with...
2023-06-0719 min
The Teacher PivotHow Reading Your Client’s Mind Can Help You Scale Your Freelance Business with Nadine NetheryNadine Nethery is the Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight and retain their dream customers.
Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and surround you with keen brand advocates who happily do the word-spreading for you.
Over the years, Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine and the strategies to build a sustainable bu...
2023-05-0130 min
Marketing Like a MotherUnlock Your Audience's True Potential Through Audience IntelThis week on the Marketing Like a Mother podcast, host Michelle Pontvert is talking with Nadie Nethery, Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight, and retain their dream customers.Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty, and surround you with keen brand advocates who happily do the word-spreading for you.Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups, and industry-disrupting service providers the words to...
2023-04-3028 min
For Real: Life, Leadership, & Unlearning216. How to Showcase Your Genius Without Bragging: Copy Tips from Nadine NetheryWhen analyzing your own website, you want to ask yourself:Does it pass the caveman test where the user knows in 5 seconds what you do, how it will make their life better, and how they can take the next step? Are the images attractive, interesting, and a reflection of my brand? When the prospect reads the copy, does it give them all the feels? Or is it essentially the same content that they've read from every other vendor?That copy part is a huge challenge, and today we're learning from Can Do Content's Nadine Nethery on how to...
2023-03-0833 min
Seriously in Business: Brand + Design, Marketing and Business102: Unlocking the #1 Key to Writing Your Copy: Your Audience - with Nadine NetheryIt can seem like such a daunting task to write allllll your your website copy (aka. your WORDS). From your Instagram captions, to website pages or flyers, all the way to long form sales pages.But, I've found the secret (well, I didn't find it... Nadine did, and she told me all about it and I've been using it ever since).And I just KNEW I needed to get her onto the podcast to so you could start taking advantage of it too.Nadine's method gets some of the most INCREDIBLE pieces of...
2023-02-0634 min
The Design Business ShowThe Design Business Show 207: Get To Know Your Audience Through Audience Research with Nadine NetheryNadine Nethery is the Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight, and retain their dream customers. Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty, and surround you with keen brand advocates who happily do the word-spreading for you. Over the years, Nadine has given global e-commerce success stories, game-changing startups, and industry-disrupting service providers the words to shine and the strategies to build a sustainable business long-term. H...
2023-01-0233 min
IntrovertpreneurWhy Audience Research and Messaging Matters for Success with Nadine NetheryWant your messaging to connect with your audience and drive sales? When you collect audience research, it takes the guesswork out of your marketing as you create strategic copy that comes straight from your audience. Today, I am chatting with Copywriter Nadine Nethery about how to conduct audience research and incorporate that into your messaging for success. In this episode, Nadine and I dive into: How a background in sales, marketing, and communications created the perfect opportunity as a copywriter The two things you need for successful messaging Using audience research to create more strategic content around launching Ways to c...
2022-09-0826 min
IntrovertpreneurWhy Audience Research and Messaging Matters for Success with Nadine NetheryWant your messaging to connect with your audience and drive sales? When you collect audience research, it takes the guesswork out of your marketing as you create strategic copy that comes straight from your audience. Today, I am chatting with Copywriter Nadine Nethery about how to conduct audience research and incorporate that into your messaging for success. In this episode, Nadine and I dive into: How a background in sales, marketing, and communications created the perfect opportunity as a copywriter The two things you need for successful messaging Using audience research to create more strategic content a...
2022-09-0826 min
Business-First CreativesThe Dish on VIP DaysI am 18 months into my VIP Day journey and know with 100% certainty there is no turning back. While VIP Days are gaining popularity, they are still a novelty. While several of the guests I have interviewed on the podcast have VIP Days, I haven't yet discussed the nitty gritty details of VIP Days. With the next Done in a Day Virtual Conference scheduled next week, I felt like this was the perfect time for that discussion.Don't skip this episode because you have no interest in listening to a 20 minute sales pitch, I swear that's not what thi...
2022-09-0118 min
Your Business BoostKnow Your Audience with Nadine NetheryWith so many services vying for people’s attention, as business owners - now more than ever - we need to be able to clearly communicate with our clients and potential clients so that we can cut through all the noise. My guest today is Nadine Nethery, founder of CAN DO! Content and one of her superpowers is her ability to create copy that provides this cut through. Nadine shares her most valuable insights around truly getting to know our audience being key to creating copy to attract, delight and retain those dream customers. She giv...
2022-08-2126 min
Business-First CreativesConducting Consistent Customer Research with Nadine Nethery of CAN DO! ContentIn today’s episode with Nadine of Can Do! Content, we are exploring the idea of conducting consistent customer research to fuel all the messaging in your business. Basically letting your potential and current clients give you all the words you need to talk about your offer and attract other dream clients for your offers & services.Nadine specifically identifies herself as a strategic copywriter and I adore anyone who puts strategy-first. This conversation fully covers the when, how, and why of customer research with a peek at how Nadine does this in her own business on auto-pilot.
2022-08-0234 min
How I Do ContentHow getting to know your audience can help you kick BIG goals in your business with Nadine NetheryThe most important thing when you’re creating ANYTHING in your business is WHO you’re creating it for.Put it this way - the success of your business is dependent on how well you know your ideal clients or customers.Your offers, your content, your launches - all rely on truly getting to know your audience FIRST.And the way you unlock this knowledge and kick big goals in your business – is through AUDIENCE RESEARCH.And today’s guest on the How I Do Content Podcast is about to share the secr...
2022-07-2640 min
Got Marketing?Becoming a customer fanatic with Nadine NetheryThere’s a lot of tone-deaf marketing around with brands jumping on trends and fads that fizzle as quickly as they start. It’s not rocket science - good marketing comes from really good listening. What helps marketers create memorable marketing campaigns is deep insights from genuinely getting to know your audience.
In this episode, Mia chats with Nadine Nethery, founder of CAN DO! Content, a strategic copywriter for women-led brands. Nadine and Mia share their techniques for gathering valuable audience insights to inform your marketing on a shoestring budget.
Got Marketing? is hosted by Mia Fil...
2022-06-0135 min
Small Business Made Simple PodcastCan Do Content! Copywriting with IntentI could chat with copywriters all day. Every time we have one on the podcast, there’s GOLD to be had! So today we welcome Nadine Nethery from Can Do Content. Nadine has a super cool way for us to be thinking about copywriting and it’s got nothing to do with writing (kid you not!) and the one question we need to answer in our content writing. It’s SO GOOD! You can find the show notes at www.socialmediaandmarketing.com.au/191 Take a listen to episode 191 and hear the GOLD! WANT IDEAS ON WHAT TO P...
2022-05-1827 min
MumbitionTackle each wave as it comes - with Nadine Nethery, founder of CAN DO! ContentIn this episode of Mumbition The Podcast, Carrie Kwan and Lucy Kippist speak to Nadine Nethery, founder of CAN DO! Content about the importance of being kind to yourself as a small business owner.
2022-05-0228 min
She's in Business33 - Nadine Nethery on creating content that convertsNadine Nethery joins me on the podcast today to talk about the importance of audience research for creating copy that converts and how to go about it. It’s one of her big passions because it’s so often overlooked. Nadine is a strategic copywriter and brand strategist, who believes in intentional brand touch points within a fully mapped customer journey - I 100% agree with Nadine, I think it is incredibly important to get this right within your business.
In our chat today Nadine and I explore all things copywriting when it comes to infusing your brand into...
2022-03-2836 min
GrowGetters86. How to craft clever copy that sells and delights your customer with Nadine Nethery from CAN DO! ContentHey GrowGetters!This week we are featuring none other than the brilliant copy mentor and communications strategist, Nadine Nethery!Nadine is a copywriting superstar! She has spent over 18 years developing outstanding copy and communications for some of the world’s most best-loved brands such as Volkswagen and Woolworths.Today, Nadine is the Queen of her own castle, founding her own strategic copywriting house called, CAN DO! Content!CAN DO! Content specialises in helping female-led businesses shine (and we absolutely LO...
2021-12-0244 min
Products to Profits with Sarah J CrossHow Strategic Copy Can Treat Your First-Time Customers Like VIPs (And Retain Them) For Long-Term Business Success with Nadine Nethery from CAN DO! ContentIn this episode Sarah meets with Nadine, a strategic copywriter using words that sell, delight and engage so first-time customers come back for seconds (and thirds). Nadine tells us what exactly strategic copy is, how it can benefit your product based business and how creating strategic touch points in your customer journey will increase sales.
In this episode, Nadine shares
What strategic copy is and why it’s important for product based businesses
What is a Building Block product lineup
How a building block product lineup can create lifetime customers
Creating strategic touch points in your cu...
2021-07-1925 min
eCommerce Marketing Society with Lisa Byrne15. How to choose the right copywriter with Nadine NetheryCopywriting is one of the most important tools an eCommerce business owner needs in order to attract the right audience to their website, then convert those browsers into customers and turn customers into raving brand advocates! So why do so many brands struggle with it? My lovely friend and fellow marketing nerd Nadine Nethery from Can Do Content joins me in this episode to help breakdown why copy is so important and how to choose the right copywriter for you. Links: https://candocontent.com/ www.lisabyrne.com.au/myprogram h...
2021-03-2936 min
Smart Online Marketing with Kaity GriffinTruly knowing your customers w/ Nadine Nethery"Copy really is the backbone of how your customers experience your brand. From the first touchpoint where they might come across you on social media to when they touch down on your website. And hopefully they'll sign up to your newsletter and buy from you.
It needs to be consistent and delivers information to your customer before they know they need it."
In today's episode Kaity is joined by Nadine Nethery, founder of CAN DO! Content and the copywriter for women-led brands who want to attract, intrigue and retain their dream customers strategically.
As a strategic copywriter and copy mentor...
2020-12-0939 min