Shows
Board Game Marketing PodcastBGMP 054 Distributor and Retailer Marketing with Ross ThompsonIn this episode, host Nalin talks with Ross Thompson about everything you need to know when you’re thinking about different distribution channels and retail for your game. He explains the tiers involved in the distribution organization and gives you tips on how you can get prepared to go into retail even before getting fully funded. We discuss: [01:36]: Ross tells us who he is, a bit about his experience, and how the different tiers of fulfillment and distribution work together. [04:19]: Why and how you should contact distributors and retailers before your campaign finishes. [08:11]: Ross talks about how...2021-04-1444 minBoard Game Marketing PodcastBGMP 053 Dogs BOND with Alex LuIn this episode, host Nalin talks with Alex Lu, creator of Dogs BOND, a family board game about rescuing dogs that promotes dog adoption. Perfect for all dog lovers out there. He talks about how he prepared for launch, where did he find his audience, and how he kept engagement and excitement up during the live campaign days. We discuss: [01:22]: Alex tells us about him and about where the inspiration came from for his first game “Dogs BOND”, which goal is to be a game that includes the whole family, and raises awareness about dog adoption. [05:34]: How Al...2021-04-0742 minBoard Game Marketing PodcastBGMP 052 Creating Videos with Jon CaspianIn this episode, host Nalin talks with Jon Caspian, from Jon Caspian Media, about everything related to video production for crowdfunding. He tells us about the most important parts when creating visual assets, how he does storyboarding, and how he has managed to pivot his business model after 2020. Don’t miss out! We discuss: [01:29]: Jon tells us how he went from being a cruise ship performer to a video producer by chance. How he learned from another professional photographer. And how he eventually decided to start as an entrepreneur video producer by himself. [04:59]: The most important par...2021-03-3142 minBoard Game Marketing PodcastBGMP 051 Building A Publishing Company With Ed BarafBLOG TITLE: Building A Publishing Company With Ed Baraf In this episode, host Nalin talks with Eduardo Baraf about the complicated and incredible journey of making a career in the board game designing and publishing world. He talks about the keys to success like building a community and really getting to know your audience, but also the importance of connecting with other people and being willing to lend a hand. We discuss: [01:20]: Ed tells us a bit about his career in game design, from working in the videogame indus...2021-03-2457 minBoard Game Marketing PodcastBGMP 050 Community Marketing with Danni LoeIn this episode, host Nalin talks with Danni Loe from Pandasaurus Games about the launch of their latest game. She talks about the challenges of creating the right expectations, preparing stretch goals ahead of time, and the importance of creating strong communities. We discuss: [0:33]: Danni tells us how she started with Pandasaurus, the importance of communicating with the backers during and after the campaign, and how often they do it. [06:41]: How they converted feedback into actionable things to incorporate in their game, without even having printed it yet. [08:39]: How they plan and orga...2021-03-1742 minBoard Game Marketing PodcastBGMP 049 Chai with Connie and Dan KazmaierIn this episode, host Nalin talks with Connie and Dan about the creation of Chai, a board game for people passionate about tea (and games). They are a team dedicated to create new memorable games, and nurturing an awesome communi-tea around them. They’ve sold over 15,000 copies of their tea board game so far, and here’s a bit of how they did it. We discuss: [1:11]: Connie and Dan tell us about their introduction to the game of tabletop games throughout their lives. And how they came up with the idea of Chai. [0...2021-03-1046 min
Crush Crowdfunding PodcastCCP 050: How To Run Your Pre-Launch Facebook GroupIn today’s episode, Nalin talks about everything that you can do with a Facebook group during pre-launch to build a community feeling and create excitement for your project launching on crowdfunding. Facebook groups are proven ways to engage and get to know people interested in your idea. Don’t miss it! [0:24]: Why do you want a pre-launch Facebook group? Pre-launch is not only for paid promotion but also to build a real community of real people excited about your project. Facebook groups are a great way to do just that. 2021-03-0419 minBoard Game Marketing PodcastBGMP 048 Crowdfunding on Gamefound with Marcin ŚwierkotIn this episode, host Nalin talks with Marcin Swierkot from Gamefound. They discuss how this pledge manager has evolved into a complete crowdfunding platform tailored for board game creators and enthusiasts. Its vision is to make every part of the user experience as both creator or backer the easiest and most personalized way possible, so that everyone can aim for success. We discuss: [1:26]: Gamefound started as a pledge manager, but has now evolved into a complete crowdfunding platform with the vision of making everything easier for both the creator and the backer, spe...2021-03-0334 minCrush Crowdfunding PodcastCCP 049: How To Run Pre-Launch Facebook AdsIn today’s episode, Nalin talks about all things advertisements! She goes over what kind of ads you can do, how to do them in the most effective way for your project, and so much more. Marketing works when it's the right message to the right people at the right time in the right channel - advertisements can help achieve this today we’re going to tell you how. [0:52]: Why Are Ads Important? You have probably heard Nalin say that your audience is one of the most important parts of your campa...2021-03-0118 minBoard Game Marketing PodcastBGMP 047 The Mariana Trench with Tris RossinIn this episode, host Nalin talks with Triss from The Mariana Trench, about the marketing strategy and learnings from the re-launch campaign for this game. What can creators learn from listening to their audience and the consequences of spreading too thin when it comes to trying to cover each and every social channel and marketing strategy. This is a great episode for all of those creators thinking about re-launching their own campaigns! We discuss: [1:30]: How a family project became the first game Triss designed, that has led him to work for over 4 year...2021-02-2431 minBoard Game Marketing PodcastBGMP 046 Macaron with Ta-Te WuIn this episode, host Nalin talks with Ta-Te Wu from Macaron, about the marketing strategy and learnings from the launch of the game. We talk about the importance of having a reviewer marketing strategy in place, and of finding the best reviewers that fit with a game. We discuss: [1:29]: How Ta-Te went from a youth experience playing games, to board game designer and publisher. [06:04]: Where the inspiration for Macaron, his newest game, came from, and how from the beginning there were doubts about launching a game with a less popular name or topic. [14:30]: The imp...2021-02-1743 minCrush Crowdfunding PodcastCCP 048: Answering Crowdfunding QuestionsNalin gets an abundance of crowdfunding questions all the time. In this episode, she goes through some of the most commonly asked questions and answers them. If you’re someone in the crowdfunding space or just getting started, these questions are sure to have crossed your mind at some point and if they haven’t yet, they probably will in the future. No matter where you are in your crowdfunding journey, you’re going to want to take a listen! [1:18]: #1: How Do I Market My Project? Marketing is all about attention. You sh...2021-02-1723 minBoard Game Marketing PodcastBGMP 045 A Conversation with Gabe BarrettIn this episode, host Nalin talks with Gabe from the Board Game Design Lab. He has launched 10 crowdfunding campaigns and now is working on a huge platform to connect and help board game creators. He discusses the key points to succeed in crowdfunding and what he wants to achieve with Board Game Design Lab. Check it out! We discuss: [1:20]: Who Gabe is and a bit of his podcaster journey. He has launched 10 crowdfunding campaigns so far! [03:16]: The key to launching a successful campaign is to understand who your audience is, listening to their input an...2021-02-1042 minCrush Crowdfunding PodcastCCP 047: The Right Audience Size To Get Fully FundedHave you ever felt overwhelmed with the task of getting people to back your project or idea? If so, you’re not alone and there is probably a very clear answer to solving your problems. In this episode, Nalin explains the importance of goal setting early on and how to do it so that you aren’t feeling overwhelmed and lost mid-way through your campaign. [0:40]: Feeling The Frustration of Marketing Do you ever get bogged down with the overwhelming to-dos of marketing? Do you feel like it will never end? There is typ...2021-02-1012 minCrush Crowdfunding PodcastCCP 046: Create An Effective Landing PageYou have probably heard of a landing page, but do you truly know the in’s and out’s of it and how it relates to your crowdfunding success? In this episode, Nalin goes over what a landing page is, how to properly build one, what should be on it, and how to make it impactful for your launch and your product. [1:07]: How Impactful Can A Landing Page Actually Be? Let’s just say a company Nalin worked with raised $25,000 in the first 10 minutes of their project going live and we’re not sa...2021-02-0422 minBoard Game Marketing PodcastBGMP 044 Top Tale with Peter SeilerIn this episode, host Nalin talks with Peter from Top Tale, about the marketing strategy and learnings from the re-launch campaign for this game. What can creators learn from listening to their audience and the consequences of spreading too thin when it comes to trying to cover each and every social channel and marketing strategy. This is a great episode for all of those creators thinking about re-launching their own campaigns! We discuss: [1:40]: How Peter has gone from being an engineer working with HP Inc. to designing a card game; and what Top Tale is...2021-02-0339 minBoard Game Marketing PodcastBGMP 043 Indie Game Alliance with Matt HoldenIn this episode, host Nalin talks with Matt Holden from Indie Game Alliance, a service that helps crowdfunding creators bring their games to life. Their approach is to help creators with whatever they need help with! This means for him and his team that they need to wear many hats, but in the end it’s all worth it. You cannot miss this one! We discuss: [1:24]: How Matt went from video games to tabletop games, to working to make other creator’s launches easier, more easygoing, and successful, and how their plans work for every...2021-01-2732 minCrush Crowdfunding PodcastCCP 045: Finding The Right TeammatesAbsolutely no one does crowdfunding alone. There are usually many people behind the scenes that help make a project come to fruition. In this episode, Nalin goes in-depth on two types of “teammates” that could assist you in your crowdfunding journey: an agency or a consultant. You will learn the benefits of both and the essential questions to ask to find out which one would be best for you and your project. [1:10]: The Number One Thing To Stay Away From When Starting To Crowdfund Chances are you’ve been reached out to and...2021-01-2720 minBoard Game Marketing PodcastBGMP 042 Mastering Social Media with Dina RamseIn this episode, host Nalin talks with Dina Ramse about everything related to social media marketing strategies for board game creators. From how to figure out what platforms work best for you, to the specific content you should be tailored for each one. How to be a part of conversations starting from scratch and what your goals should be regarding social media growth. Check it out! We discuss: [1:29]: What Dina does as a community marketing specialist and the importance of knowing which platform works best for each brand and how to start building communities t...2021-01-2045 minCrush Crowdfunding PodcastCCP 044: Organic Marketing For CrowdfundingOrganic marketing has the potential to really be a huge asset in your crowdfunding marketing. In this episode, Nalin explains what organic marketing is and how it relates especially well to Facebook groups. She does this by explaining how organic marketing has worked in her newest business venture and gives you the behind-the-scenes look at what organic marketing can do for you, too. [0:54]: What Is Organic Marketing? This is a great question. Here we talk about what it is and how you can use it. [2:47]: Organic Marketing and Facebook ...2021-01-2019 minCrush Crowdfunding PodcastCCP 043: Simplify To Successfully LaunchAre you crowdfunding right now? Do you consider yourself an entrepreneur? Well, you are, whether you like it or not. In this episode, Nalin goes into what it takes to be an entrepreneur. By sharing a current project of her own and the stories of other very famous entrepreneurs, she discusses why it’s so important to trust your gut, be ok with failure, and act on your feelings! After listening to this episode, you’ll be feeling ready and inspired to go out and crush your crowdfunding! [0:39]: How Crowdf...2021-01-1421 minBoard Game Marketing PodcastBGMP 041 Alien Puppies with Peter HoangIn this episode, host Nalin talks with Peter Hoang about marketing for Alien Puppies. Although he had a background in product development, being a first-time creator in crowdfunding got him to learn and experiment with digital marketing and audience building. He learned the best way to communicate his message to his leads and to directly answer any questions about his first project. Check out how he did it! We discuss: [1:33]: What Alien Puppies is about and how Peter transitioned from developing digital products to creating his first physical product. [05:15]: Choosing to launch through crowdfunding as...2021-01-1328 minCrush Crowdfunding PodcastCCP 042: Need A Push To Get Started? Here It IsAre you just starting your crowdfunding journey? Are you overwhelmed with the amount of information out there? If so, you’re not the only one. It turns out that many people in the crowdfunding world feel this way. In today’s episode, Nalin helps break down how not to be so overwhelmed when beginning your crowdfunding campaign. She will tell you exactly what to look for and what to do to ensure you don’t feel overwhelmed and can start getting the answers you want and need. [0:39]: The Big Question...2021-01-1022 minBoard Game Marketing PodcastBGMP 040 Pets Gone Shady with Brian RauchIn this episode, host Nalin talks with Brian Rauch about marketing for Pets Gone Shady. With his background in marketing, Brian had the opportunity to try out different strategies to promote the second version of his first game “Shady Pets”. His approach let him create an engaged audience that converted into backers nicely. He talks about the key work with Facebook leads and about collecting phone numbers. We discuss: [1:29]: What Shady Pets and its second version, Pets Gone Shady, are all about and how it can be enjoyed by children and adults. [03:46]: After...2021-01-0625 minCrush Crowdfunding PodcastCCP 041: Social Media 101 For KickstarterYou have, most likely, heard of the importance of email as a driving force behind funding. While that is incredibly true, that’s not all there is. In today’s episode, Nalin discusses the importance of social media and how you can use it to cultivate different aspects of your brand, company, and product. Main Takeaways [1:32]: The Different Channels of Social Media Every platform is different. You need to understand this to know what will work best for your product. [4:28]: Not Every Platform Will Work For Your Brand2020-12-3120 minBoard Game Marketing PodcastBGMP 039 The Escape Box with Gabe LawsonIn this episode, host Nalin talks with Gabe Lawson about marketing for The Escape Box. As a first time creator, Gabe gives many insights on what can be accomplished with good market research and organic engagement; and how starting with the goal of creating a sustainable business can payout once you get fully funded. Check out everything he learned and shared with us! We discuss: [1:29]: Gabe’s transition from creating real-life escape rooms into creating his board game version, and how he had to figure out who the audience for this new conc...2020-12-2945 minCrush Crowdfunding PodcastCCP 040: Create Content Your Backers WantEver wonder how to make content that your backers are sure to love? In this episode, Nalin goes over the most effective ways to create engaging content during the pre-launch phase. The good news is that there is not just one right way to do it. In fact, there are quite a lot. There are so many different ways to repurpose what you do depending on what you're comfortable with. After listening to this episode you are sure to walk away with a plan that will work best for you and your project. ...2020-12-2418 minBoard Game Marketing PodcastBGMP 038 Hogs Of War The Miniatures Game with James FaulknerIn this episode, host Nalin talks with James Faulkner about the creative process and marketing for board games. James talks about how he incorporates his personality and personal experiences with games in the products he creates with his team. He takes great pride in the time they invest in having a good customer experience and the organic relationships they’ve built with their audience. Check it out! We discuss: [2:03]: How James’ passion for board games became the initial impulse to work on launching board games professionally. [10:24]: The best marketing strategy is always creati...2020-12-2248 minCrush Crowdfunding PodcastCCP 039: The Pre-Launch Page Vs Landing PageIn today’s episode, Nalin discusses the differences between a pre-launch page and a landing page. There are not only different ways you can build a landing page, but there are also different types of pages you need to know about for your crowdfunding campaign. We go in-depth on the landing page, pre-launch page, and all the tools and tips you need for each. With this knowledge, your campaign is sure to be a success. Main Takeaways [1:38]: The Importance Of A Landing Page You’ve probably heard of a “landing pag...2020-12-2126 minBoard Game Marketing PodcastBGMP 037 Dice Command with Ejected PlanetIn this episode, host Nalin talks with Sam and Tyler from Ejected Planet about the creation and marketing process for Dice Command and how they’re planning on growing their brand. How they converted people they met on Instagram through playtesting experiences into backers and fans. Check out their whole experience launch and getting fully funded! We discuss: [01:37]: Launching a board game experience through Tabletopia. [06:37]: Using playtesting and social media organic relationships as a pre-launch marketing strategy. [11:19]: Most of their backers came from the “notification follow” subscriber. This method was extremely effective although publishing it month...2020-12-1642 minCrush Crowdfunding PodcastCCP 038: Don't Reinvent The Wheel (Model What Works!)Have you heard the saying “work smarter not harder?” Well, that is exactly what Nalin is going to teach you in regards to crowdfunding in this episode. From page structure to landing page to fulfilling your product for your backers - learn the most important tips and tricks for how to evaluate others in your industry to ensure maximum success for your project or product. [1:56]: How The Coke v. Pepsi Debate Relates To Your Crowdfunding If someone else is doing something that works...shouldn’t you do the same?2020-12-1424 minBoard Game Marketing PodcastBGMP 036 Stars of Akarios with Brendan McCaskellBLOG TITLE: Stars of Akarios with Brendan McCaskell In this episode, host Nalin talks with Brendan McCaskell about the marketing process for Stars of Akarios. What did they do to build their email list? Where did they promote their game idea before running ads? They discuss the importance of creating a community environment that’s comfortable for everyone and where you can get feedback from your audience. We discuss: [2:03]: How Brendan went from launching a couple of games through crowdfunding to being a game designer full time. [4:10]: The way th...2020-12-1035 min
Board Game Marketing PodcastBGMP 036 Stars of Akarios with James FaulknerIn this episode, host Nalin talks with James Faulkner about the creative process and marketing for board games. James talks about how he incorporates his personality and personal experiences with games in the products he creates with his team. He takes great pride in the time they invest in having a good customer experience and the organic relationships they’ve built with their audience. Check it out! We discuss: [2:03]: How James’ passion for board games became the initial impulse to work on launching board games professionally. [10:24]: The best marketing strategy is always creati...2020-12-0949 minCrush Crowdfunding PodcastCCP 037: Why crowdfunding is not for youIs crowdfunding really for you? Entrepreneurs have many options on how they can launch their projects to the world, and crowdfunding certainly is a popular one. But it’s definitely not for everyone. You’ll need a special set of skills and mindset in order to be successful in this world. Backers are very passionate people, and you’ll need to be just as passionate and confident in your idea to make it happen. Check out what else can you do to know if crowdfunding is the path for you. Main Takeaways 2020-12-0420 minBoard Game Marketing PodcastBGMP 035 Navigating Ads With Brenna NoonanIn this episode, host Nalin talks with Brenna Noonan about marketing board games with advertisements. Brenna is the queen of all things advertising. She has tested and implemented strategies that have proven to work wonders for a multitude of clients. The insights that Brenna shares could be invaluable to you and your campaign. You are going to want to listen to this. Bring a pen and paper, too! We discuss: [9:41]: What marketing services Brenna offers to her clients at Quillsilver. [15:41]: What Brenna thinks about videos in ads. [16:43]: What platform should you be fo...2020-12-0245 minCrush Crowdfunding PodcastCCP 036: Paid Promos Won't Save A Bad CampaignPicture this - your campaign is live and it is going pretty well, but it’s not quite fully funded. It’s in these moments that you can start to panic and look for any and all ways to grab people’s attention. In this episode, Nalin discusses proactive things you can do to get to the finish line. She breaks down those myths of algorithms and paid ads; how those tools are helpful but how important it is not to rely on them too much. Main Takeaways [5:41]: The BIG QUE...2020-11-2623 minBoard Game Marketing PodcastBGMP 034 Mantis Falls with Julianne Bierwirth & Adrian KerrihardIn this episode, host Nalin talks with Julianne Bierwirth and Adrian Kerrihard about their incredible crowdfunding journey with Mantis Falls. Learn how Julianne and Adrian put their heart and soul into not only the game creation, but their relationship with their audience and how that has been the biggest factor in their game board success. We discuss: [12:13]: How Adrian and Julianne experimented with test playing and used that in cultivating their audience. [16:47]: How letting Facebook ads do the work for their game skyrocketed their success. [19:09]: The biggest influence in pre-launch marketing that wor...2020-11-2555 minCrush Crowdfunding PodcastCCP 035: How To Find The Right Backers For Your IdeaIf Nalin has said it once, she’s said it one hundred times - when it comes to crowdfunding your audience is KEY! In this episode, Nalin sets aside time to go in-depth as to why your audience is so critical to your success and shares clear guidelines on how to strategize building a crowd and getting that ideal audience to back your projects. Main Takeaways [2:05]: The BIG QUESTION This is the biggest question across all industries when it comes to crowdfunding. [3:24]: Audience Building Let's talk...2020-11-2025 minBoard Game Marketing PodcastBGMP 033 Roll Camera! The Filmmaking Game with Malachi Ray RempenIn this episode, host Nalin talks with Malachi Ray Rempen about the two very different marketing tactics he used for his two successful games. Having come from being a filmmaker, Malachi had a lot to learn about the gaming industry. His story may be unconventional, but it is one that any aspiring board game creator can learn an abundance from. Malachi is extremely transparent with his journey and is sure to give you a plethora of information to ensure your success. We discuss: [1:37]: How a filmmaker found success in the board game ind...2020-11-1839 minBoard Game Marketing PodcastBGMP 032 Token Sesame with Dan BlacklockIn this episode, host Nalin talks with Dan Blacklock about how he has managed not one, but two successful projects. Dan takes us through his entire process of product design, community building, backer engagement, and how all of that is tied into marketing. He discusses where he has found success and shares many tips for how you can be successful in all aspects of your own product from start to finish. We discuss: [2:22]: How Dan’s competitive mindset helped him get into the board game creating world and pushes him to be the s...2020-11-1150 minBoard Game Marketing PodcastBGMP 031 Marketing Yourself As A Game Designer with Emma LarkinsIn this episode, host Nalin talks to Emma Larkins about all things digital in regards to board game creation in today’s world. From digital test play to the right social platforms to be on and how to utilize them, they discuss it all. We discuss: [4:30]: How to go from that first game creation to promoting yourself as a designer. [6:06]: Marketing and networking don’t have to be systematic, scary, or intimidating. Emma looks at it as a way to make friends. [8:28]: Playtesting has become increasingly more digital these days and there are act...2020-11-0434 minCrush Crowdfunding PodcastCCP 032: Reimagining The Crowdfunding Valley Of DeathIf you’ve ever done crowdfunding for a project you may know what we talk about when we say the “crowdfunding valley of death.” For those of you who are in the pre-launch or in the middle of your crowdfunding- you will, inevitably, experience this “valley of death.” It’s inescapable and so very normal! There is always that lull after the initial launch where not much is happening and it is very easy to get down or discouraged because of it. However, Nalin believes that there is so much good to be done during this phase. In...2020-11-0221 minBoard Game Marketing PodcastBGMP 030 Postcard Games with Travis DrakeIn this episode, host Nalin talks to Travis Drake about Postcard Games that raised $11,267 on Kickstarter. We discuss: - [1:29] How Browuhaha Games started and what it was like to dove right into game creation and launching with its first campaign. Learning while doing. - [4:14 Asking the first and most important question for success: who is your audience? Who is your game for? - [9:25] Using all of the data from Facebook ads and testing around to understand your audience better, what they respond more to. Looking at cost per click and subscribers through different...2020-10-2837 minBoard Game Marketing PodcastBGMP 029 Buy the Vote! with Coozies GamesIn this episode, host Nalin talks to David and Justin from Coozies Games about Buy the Vote! that raised 30.072 $ on Kickstarter. We discuss: - [1:38] How Coozies Games was born from a family of board game enthusiasts, and what Buy the Vote! is about. - [5:38] The importance of pre-launch marketing, for building excitement. They went to conventions and had people try the game and fill in surveys about the experience. Since it is a 15 minutes play through time, this was a key selling point to get strangers to try the game. - [12:32] How they did the sur...2020-10-2134 minBoard Game Marketing PodcastBGMP 028 Indipro with Will CarsonIn this episode, host Nalin talks to Will Carson about Indipro. We discuss: - [2:03] How Will went from role-playing games in his childhood, to become a tabletop game distributer with the goal to bring indie games to the store shelves. - [4:36] How creators can work with Indipro to promote and distribute their games. When working together since pre-launch, Indipro will advise you on what can be also improved for marketing and distribution reasons, which can in itself help for the success of the campaign. - [9:35] A good game will always have great gameplay...2020-10-1429 minCrush Crowdfunding PodcastCCP 029: Funnel Hacks That Work For CrowdfundingImagine if you could know exactly what does and doesn’t work when it comes to the industry you’re trying to launch your product or project into? Imagine if you could get the inside scoop so you knew exactly what your audience responds positively and negatively to! Well, lucky for you - you don’t have to imagine it because it’s a true possibility! In this episode, Nalin will tell you about a method called “funnel hacking” and how that will be one of your greatest tools for a successful crowdfunding campaign. Mai...2020-10-0820 minBoard Game Marketing PodcastBGMP 027 Token Terrors with John de CamposIn this episode, host Nalin talks to John de Campos about Token Terrors, which raised $29,159 on Kickstarter. We discuss: - [1:26] What Token Terrors is all about. - [2:49] Going to events and presenting the game to people face to face gives a great opportunity to catch quality emails for the list. Nurturing relationships and moving around the circle of people involved in publishing and tabletop games also creates a chance to interact with more people with the same interests. - [6:42] Having a nice welcoming table on events where people can try the game makes a huge...2020-10-0742 minBoard Game Marketing PodcastBGMP 026 Networking In The Industry As A Publisher with Rachael BlaskeIn this episode, host Nalin talks to Rachael Blaske about Networking In The Industry As A Publisher. We discuss: - [1:18] How Rachael got started in publishing. - [6:00] Her first convention experience, learning to network, and the importance of following up with people. - [8:19] Moving from hosting small breakfasts for networking, to submitting panels at conventions and starting to get noticed. From that, to hosting a unique Zoom event. - [16:17] Reaching out to people through a personal message before an event to engage and re invite them to attend. - [20:51...2020-09-3038 minCrush Crowdfunding PodcastCCP 027: The King Of Marketing: EmailDo you have thousands of followers on various social media channels? Are you relying on those numbers to reassure you that you’ll have enough backers on launch day? Well, guess what!? That’s not entirely true. In fact, that couldn’t be farther from the truth. Do you know what is actually influential in predicting the success of your campaign? Your email list. That’s right! Email is the number one way that people make decisions when it comes to supporting campaigns. Needless to say, it’s something every entrepreneur should take the time to seriously...2020-09-2318 minBoard Game Marketing PodcastBGMP 025 Emerald Flame with Rita OrlovIn this episode, host Nalin talks to Rita Orlov about marketing for Emerald Flame, which raised $290,088 on Kickstarter. We discuss: - [0:50] What type of game is Emerald Flame. - [1:43] Pre-launch audience reach started out with the creation of online puzzles that people could do whilst on quarantine. From that, organic relationships were formed with other creators and with the audience, where there was the opportunity to promote Emerald Flame, and have people subscribe to the newsletter. - [6:21] Having a social media scheduling calendar for promotion and sharing the creative process with the audience pr...2020-09-2330 minCrush Crowdfunding PodcastCCP 026: How Move Found Their Superfans And Raised $420,835Move is an online supermarket. Within the first day, they doubled their goal and surged upwards to $420,835 from 3,659 backers. In our conversation, we talk about how to find the most attentive fans, the benefits and pitfalls of Kickstarter as a launch platform, and building a business after crowdfunding. Links From The Episode: - Crowdfunding Resources - Crush Crowdfunding Blog Book - Move Kickstarter Campaign2020-09-1643 minBoard Game Marketing PodcastBGMP 024 TACO with Ammon AndersonIn this episode, host Nalin talks to Ammon Anderson about marketing for T.A.C.O., which raised $10,278 on Kickstarter. We discuss: - [1:15] The inspiration behind T.A.C.O., and where the first playtesters came from. - [3:21] Being active in Facebook gaming communities and finding an audience for the game. - [8:36] Learning to “leverage” the audience you build so you take advantage of follower’s connections to find other audiences who might be interested in the game: Word of mouth marketing. - [10:42] The organic growth of an engaged community allowed for diff...2020-09-1547 minCrush Crowdfunding PodcastCCP 025: Get Strangers To Back Your Crowdfunding ProjectOne question Nalin often gets is- “How do you get complete strangers on the internet to back your project and give you money?” To that we say- great question! It’s one thing to get people who know and love you to back your projects, but getting complete strangers from the internet? That’s a totally different thing altogether. What’s even stranger is that somehow it’s those people who we don’t even know that we want to win over more than those we are closest to. In this episode, we go ov...2020-09-0918 minBoard Game Marketing PodcastBGMP 023 With A Smile & A Gun with Jonathan Vallerand (JV)In this episode, host Nalin talks to Jonathan Vallerand (JV) about marketing for With A Smile & A Gun , that raised CA$ 16,411 on Kickstarter. We discuss: - [0:50] What With A Smile & A Gun is about. - [1:57] Being active in online communities a long time before launch helped with feedback, ideas and establishment. - [7:14] Asking questions and asking for help in forums takes time, but eventually helps creating and establishing a presence online that will transfer to promotion for the game. - [10:45] Havin different ways to involve the communities into the game like aski...2020-09-0936 minCrush Crowdfunding PodcastCCP 024: 4 Reasons Your Crowdfunding Campaign Will FailThere are a lot of things people do right when it comes to Crowdfunding. Conversely, there are a lot of things people do wrong. Luckily for you, Nalin has broken down some of the biggest mistakes people have made in the past so that you can go out and crush your crowdfunding campaign with more success in the future. In this episode you will learn 4 of the most common reasons crowdfunding campaigns fail, as well as, learn how you can avoid them. And, be sure to check out the blog post that...2020-09-0319 minBoard Game Marketing PodcastBGMP 022 Weird Giraffe Games with Carla KoppIn this episode, host Nalin talks to Carla Kopp about marketing for Weird Giraffe Games. We discuss: - [1:02] All of the project Carla is currently working on and how she started in the board game industry. - [7:39] Creating new community activities to share and learn together online, in the current “new normal” context. - [12:19] Having the opportunity to choose who to work with, prioritizing working with creators who have a good attitude towards the creation process of their game, and who are fun to work with. For this, online communities with org...2020-09-0235 minCrush Crowdfunding PodcastCCP 023 Choose The Best Crowdfunding Agency For YouDo you ever get so overwhelmed and just want to ask someone for help? If so, that’s actually a good sign. To run a successful business you should be getting lots of help from many different places. As they say - it takes a village. And, a village, indeed, is what it takes to run a business, launch a product, and make an idea come to life! Especially when it comes to crowdfunding. Did you know that there are actually agencies designed specifically for aiding people in crowdfunding? In this episode, Nalin goes over the...2020-08-2720 minBoard Game Marketing PodcastBGMP 021 Houston, We Have A Dolphin with Ando WildeIn this episode, host Nalin talks to Ando Wilde about marketing for Houston, We Have A Dolphin , that raised €25,106 on Kickstarter. We discuss: - [1:46] What Houston, We Have A Dolphin is about and how it integrates an digital component. - [3:18] Using organic social media engagement and reaching to the last campaign’s backers as a pre-launch marketing strategy. - [6:56] Creating an engaging newsletter and a circle-like kind of promotion with other channels for people to sign up for the newsletter. - [11:19] The struggle to tweak and upgrade the type of content for Inst...2020-08-2642 minCrush Crowdfunding PodcastCCP 022 How to Know Your AudienceSometimes launching a project can feel a bit uncertain. It can feel like you’re throwing your idea against the wall and hoping it sticks. But, what if we told you it doesn’t have to be that way? What if we told you there is actually one aspect of crowdfunding that, after mastering you’ll be able to have a pretty good handle on how things are going to turn out? Well, lucky for you, Nalin does just that in this week’s episode. The topic: your audience. By knowing the in’s and out’s of who...2020-08-1920 minBoard Game Marketing PodcastBGMP 020 Relics of Rajavihara with Joe SlackIn this episode, host Nalin talks to Joe Slack about marketing for Relics of Rajavihara, that raised CA$ 63,360 on Kickstarter. We discuss: - [1:29] Where the inspiration to create Relics of Rajavihara came from. - [6:37] Using niche specific Facebook Groups engagement to create organic relationships and create a following for the game as a pre-launch marketing strategy. - [12:03] The strategy and approach to converte these organic conversations into email subscribers. - [20:56] The importance of implementating this marketing steps to create an engaged following of people. - [23:18] How to decide when is time to l...2020-08-1844 minCrush Crowdfunding PodcastCCP 021 Picking The Perfect Launch Date And TimeTime plays a HUGE role in everyone’s lives. That means it’s kind of a super important tactic to think about and research before starting a crowdfunding campaign. For example, did you know one day of the week is better to launch than others? Or, that there is actually a prime time to send out your initial launch email? By asking Nalin’s four questions, you will set yourself up for the utmost potential of success in your launch. If you are about to launch your product this episode is a must-listen in order to know...2020-08-1217 minBoard Game Marketing PodcastBGMP 019 Poopocalypse with Jonny VanceIn this episode, host Nalin talks to Jonny Vance about marketing for Poopocalypse, that raised $54,052 on Kickstarter. We discuss: - [0:51] Where the inspiration to create Poopocalypse came from. - [4:45] Creating a print and play version of the game for free, to capture emails on pre-launch, with Facebook ads and groups. - [8:54] Why conversion ad campaigns worked better, along with testing different headlines and images, getting to a cost per email of only 50 cents. - [10:36] Organizing on how the features of the game will be presented on the video, and how to enhan...2020-08-1129 minBoard Game Marketing PodcastBGMP 018 Mesa Game Lab with David Diaz (Expert Interview)In this episode, host Nalin talks to David Diaz about marketing for Mesa Game Lab. We discuss: - [0:54] How Mesa Game Lab was created to help create great videos and gifs for kickstarter campaigns. - [5:00] The importance of creating an engaging main image and 30 first seconds of the video. - [7:06] The best practices to create engaging gifs for the campaign page. - [10:36] Organizing on how the features of the game will be presented on the video, and how to enhance those features in video production. - [12:34] Pre...2020-08-0534 minCrush Crowdfunding PodcastCCP 020: 4 Things To Look At When Researching Your MarketDoes the thought of doing market research get you super excited?! If you answered “no,” you’re not alone. Market research isn’t the most enticing part of launching a product. In fact, it’s pretty dry. However! Market research is one of, if not the, most important aspects of a product launch. It’s not only the tool that will bring you the most potential for success, but it will also steer you away from wasting your money on crowdfunding ideas that have already been done and proven not to work. In this episode, Nalin expounds...2020-08-0421 minBoard Game Marketing PodcastBGMP 017 Animo: Cross Trainers with Josh PattonIn this episode, host Nalin talks to Josh Patton about marketing for Animo: Cross Trainers that raised $21,545 on Kickstarter. We discuss: - [2:00] What Animo: Cross Trainers is about, and how this narrowed down the marketing to a specific market. - [6:06] Collecting emails in niche specific conventions, announcing upcoming expansions, and using facebook ads as part of the pre launch marketing campaign. - [10:36] Understanding the audience: After getting visitors to the landing page, using this information to re target the facebook ads and get new leads. - [15:11] Having small giveaways of the game cards at c...2020-07-2939 minCrush Crowdfunding PodcastCCP 019: Why Do People Back Crowdfunding Campaigns?Before you even begin asking people to back your campaign, you need to dive into understanding why people would choose to do so. Why would people give money to someone they don’t know for a product that may not even exist yet?! You need to get in the mind of the people who are going to, inevitably, help you achieve your dreams before you start asking things of them. In this episode, Nalin explains five potential reasons why people choose to back projects. If you’re an entrepreneur you can’t afford not to listen...2020-07-2820 minBoard Game Marketing PodcastBGMP 016 How Game Are You? Couples Intimacy Edition with Bradley FieldIn this episode, host Nalin talks to Bradley Field about marketing for How Game Are You? Couples Intimacy Edition that raised AU$ 10,503 on Kickstarter. We discuss: - [0:54] Where the original idea for How Game Are You came from? - [4:54] How personal networks worked as the base for the Facebook marketing strategy. - [8:14] Getting reviews, going to conferences, and getting shout outs from the sexologist who helped with the psychological part of the game to make sure everything was in order. - [12:25] The pre-launch and launch day Facebook marketing strategy aimed at family and frie...2020-07-2241 minCrush Crowdfunding PodcastCCP 018: 3 Ways To Charge Shipping During Your Campaign“Free Shipping” - It’s something you’ve probably seen advertised on a product before. You’ve probably even been the recipient of it. But, if you’re in the beginning phases of launching a product into the market is it really something you can feasibly offer? Maybe you’re wondering if it’s something you should offer? Luckily, there is no right or wrong answer and you do have options! In this episode, Nalin goes in-depth about three different ways you can charge shipping during your campaign and discusses the pros and cons of each. 2020-07-2213 minBoard Game Marketing PodcastBGMP 015 Overtime with Pavle IlijasevicIn this episode, host Nalin talks to Pavle Ilijasevic about marketing for Overtime that raised $9,968 USD on Kickstarter. We discuss: - [0:52] What Overtime is about and how they created it. - [3:00] Investing time in gaming groups, and promoting the game nationally and internationally. - [5:22] Using local playtests to collect emails and feedback - [11:00] Sharing images of the playtests as social media marketing strategy. - [13:00] Launch day: Facebook groups posting approach - [16:15] Live campaign ads and “guerrilla marketing” strategy on live events. - [20:00] What they would change about their marketing str...2020-07-1529 minCrush Crowdfunding PodcastCCP 017: How To Crowdfund For Different Price PointsAs Nalin was standing in line for a coffee one day, someone asked her the following question: "Is it easier to raise crowdfunding money/funds for a product with a high price point or a low price point?" It was such a good question that she has dedicated an entire episode to answering it. In this podcast, we will answer that question by going in-depth on the importance of defining your main unit number and educating your potential backers. We will also discuss both the benefits and potential weaknesses of both pricing methods. Keep scrolling...2020-07-1511 minCrush Crowdfunding PodcastCCP 016: 5 Things To Post During Pre-LaunchCreating a product can stretch you in many ways. It reveals your potential and your passions but it can also expose you to some of your weaknesses. What if we told you it’s that entire process that will draw people to you and have them backing your product quicker than you anticipated? In this podcast, Nalin goes over five topics that you can utilize as marketing content for your product during pre-launch. She dives into how you can use what you already have as the content to get you started in connecting with your audience and...2020-07-0916 minBoard Game Marketing PodcastBGMP 014 The Phantom: The Card Game with Mikael LyckIn this episode, host Nalin talks to Mikael Lyck about marketing for The Phantom: The Card Game that raised SEK 377,860 (approx $40,800 USD) on Kickstarter. We discuss: - [2:37] Transforming an early passion for games into a business - [4:29] Investing time in forums and gaming groups, being part of the community, to get the project’s name out there. - [9:36] Using Reddit as a smart marketing strategy to find the right audience for this game style and getting feedback on it. - [14.57] Spending enough time on the pre launch marketing and community interactions...2020-07-0834 minBoard Game Marketing PodcastBGMP 013 Marketing Tip - Model What WorksMy name is Nalin Chuapetcharasopon and I help creators get the word out about their passion projects. Ever since serendipitously getting into crowdfunding in 2015, I’ve helped creators raise over $13 million dollars (and counting!) on Kickstarter and Indiegogo, launch their businesses and live the life they want. Meeple Marketing (including the Board Game Marketing Podcast here) is geared towards helping game designers market their board games. Let’s tell the world about your game! For daily marketing tips, be sure to join us on Facebook in the Kickstarter Board Game Marketing Group.2020-07-0603 minCrush Crowdfunding PodcastCCP 015: The Process In The MarketingIn this episode, host Nalin talks about the the process in the marketing. She breaks down an example of a large company and how they successfully overcame a marketing launch failure to turn it into a huge success. She discusses: -[1:10] Are you afraid of campaigning? -[5:30] Breaking down the Tesla cyber truck launch -8:35] Tesla turned their failure into success with over 150,000 pre-orders -[12:29] People love your story, they love your wins, your fails -[13:52] The more honest you are wit...2020-07-0315 minBoard Game Marketing PodcastBGMP 012 DIE in the Dungeon with Wes WoodburyIn this episode, host Nalin talks to Wes Woodbury about marketing for DIE in the Dungeon that raised CA$ 73,676 on Kickstarter. We discuss: – [1:31] Balancing a full-time job while designing games – [3:03] How to get people into the game’s Facebook group – [5:26] His thoughts on openly sharing your game, mechanics and art before launch – [7:20] The best kind of feedback you can get while designing a game (hint: has to do with online playtesting) – [13:18] Effectively using stretch goals as a way to maintain momentum – [16:34] How to engage your community of backers with a social share cam...2020-07-0131 minCrush Crowdfunding PodcastCCP 014: The Top 2 Things You Must Have To Succeed In CrowdfundingIn this episode, host Nalin talks about the top two things you must have to succeed in crowdfunding. She shares her explanation of what distinguishes a big campaign from a small campaign. She discusses: -[1:43] What is the product? Lots of people have really great ideas, but what sets it apart? -[5:09] Who else has this problem that the product can solve? -[6:28] Core values, core pain, core needs. The reason you made this product will lead you to the group of people who want this product. ...2020-06-2513 min
Board Game Marketing PodcastBGMP 010 Galaxy Dice with Chris RossettiIn this episode, host Nalin talks to Chris Rossetti about marketing for Galaxy Dice that raised $16,115 on Kickstarter. We discuss: - [3:21] Taking an early passion in games and creating a business out of it - [5:33] The importance of a good pitch video - [7:53] Investing heavily in the art upfront since it is the first thing people see for a game - [9:45] Being very active in The Game Crafter community and building long-term relationships with other game designers - [12:01] Not paying for reviews of the game and connecting with new and upcoming cer...2020-06-2442 min
Board Game Marketing PodcastBGMP 009 Marketing Tip - The Process Is The MarketingMy name is Nalin Chuapetcharasopon and I help creators get the word out about their passion projects. Ever since serendipitously getting into crowdfunding in 2015, I’ve helped creators raise over $13 million dollars (and counting!) on Kickstarter and Indiegogo, launch their businesses and live the life they want. Meeple Marketing (including the Board Game Marketing Podcast here) is geared towards helping game designers market their board games. Let’s tell the world about your game! For daily marketing tips, be sure to join us on Facebook in the Kickstarter Board Game Marketing Group.2020-06-2204 minCrush Crowdfunding PodcastCCP 013: How To Bring Attention To Your CampaignIn this episode, host Nalin talks about how to bring attention to your campaign. She shares her tips to get that attention to crush your crowdfunding launched on Kickstarter and Indiegogo. She discusses: - [0:48] Attention is especially important for any campaign success. - [2:38] There are two avenues you can take to bring attention to your campaign. These are paid or non-paid. - [3:45] People take the paid route by buying things like campaigns on Facebook etc. - [5:33] Another way to get paid attention is to invest your budget in partner...2020-06-1917 minBoard Game Marketing PodcastBGMP 008 Legendary Metal Coins with Evangelos FoskolosIn this episode, host Nalin talks to Evangelos Foskolos about marketing for Legendary Metal Coins that raised $50,284 on Kickstarter. We discuss: - [1:03] The projects they work on: over 10 campaigns of board games, accessories, and additions to successful products. - [3:50] The strategy to get backers to return to new campaigns including keeping backers included in the process behind the scenes and asking backers what they want. - [6:31] Planning ahead for stretch goals and controlling their manufacturing costs (as manufacturers themselves) - [10:33] The importance of being active in forums and groups and how it helps with...2020-06-1738 minBoard Game Marketing PodcastBGMP 007 Marketing Tip - Release PnP Versions Of Your GameMy name is Nalin Chuapetcharasopon and I help creators get the word out about their passion projects. Ever since serendipitously getting into crowdfunding in 2015, I’ve helped creators raise over $13 million dollars (and counting!) on Kickstarter and Indiegogo, launch their businesses and live the life they want. Meeple Marketing (including the Board Game Marketing Podcast here) is geared towards helping game designers market their board games. Let’s tell the world about your game! For daily marketing tips, be sure to join us on Facebook in the Kickstarter Board Game Marketing Group.2020-06-1503 minCrush Crowdfunding PodcastCCP 012: 3 Perfect Topics To Post During Your Pre-LaunchIn this episode, host Nalin talks about topics to post about during pre-launch. She shares her 3 topics you should be posting and how to crush your crowdfunding launch! She discusses: - [1:42] People are interested and excited about your product, there’s so many things that you can say on your launch channel. - [2:19] The first thing you should post is information about your product. - [5:55] The second thing you should post about during your pre-launch is behind the scenes. - [9:35] The third thing you can talk about is the “founders’ journ...2020-06-1117 minBoard Game Marketing PodcastBGMP 006 Knights Of The Hound Table with Kenny ChapmanIn this episode, host Nalin talks to Kenny Chapman about marketing for Knights Of The Hound Table that raised $10,310 on Kickstarter. We discuss: - [1:03] Their process of launching a game with friends - [2:52] How they capitalized on the theme of their game to grow organically through their Instagram page. - [5:02] Creating an Instagram hashtag strategy. They tried with different hashtag groups to discover the best conversation to organic grow. - [8:39] How email subscribers worked better for their campaign than a social media following. Email subscribers turned out to be people who were alread...2020-06-1034 minBoard Game Marketing PodcastBGMP 005 Marketing Tip - Make Connections!My name is Nalin Chuapetcharasopon and I help creators get the word out about their passion projects. Ever since serendipitously getting into crowdfunding in 2015, I’ve helped creators raise over $13 million dollars (and counting!) on Kickstarter and Indiegogo, launch their businesses and live the life they want. Meeple Marketing (including the Board Game Marketing Podcast here) is geared towards helping game designers market their board games. Let’s tell the world about your game! For daily marketing tips, be sure to join us on Facebook in the Kickstarter Board Game Marketing Group.2020-06-0805 minCrush Crowdfunding PodcastCCP 011: 5 People You Need For Your Crowdfunding TeamIn this episode, host Nalin talks about 5 types of people that you need for your crowdfunding team. She shares her tips to having a successful dream team for your crowdfunding launch! She discusses: - [3:47] When it comes to crowdfunding you have two options. You can bring on an agency to help you or you can do it yourself and bring on people as you need them. - [3:50] With your crowdfunding you can find five types of people to help you. Five people with different expertise that can create a huge impact and help you...2020-06-0617 minBoard Game Marketing PodcastBGMP 004 MIND MGMT with Jay CormierIn this episode, host Nalin talks to Jay Cormier about marketing for MIND MGMT that raised CA$ 191,611 on Kickstarter. We discuss: - [2:20] Marketing is everything so start early - [5:55] Starting a YouTube channel to talk about how to start a board game company - [10:03] Using Gleam contests to generate people for an email list - [14:32] Reaching out for reviews are so important and 100% worth it - [16:13] There’s approximately a 7-month timeline for the entire review process - [26:41] Getting creative with hidden clues on the Kickstarter page to keep backers...2020-06-0243 minBoard Game Marketing PodcastBGMP 003 Marketing Tip - Activate The Kickstarter AlgorithmMy name is Nalin Chuapetcharasopon and I help creators get the word out about their passion projects. Ever since serendipitously getting into crowdfunding in 2015, I’ve helped creators raise over $13 million dollars (and counting!) on Kickstarter and Indiegogo, launch their businesses and live the life they want. Meeple Marketing (including the Board Game Marketing Podcast here) is geared towards helping game designers market their board games. Let’s tell the world about your game! For daily marketing tips, be sure to join us on Facebook in the Kickstarter Board Game Marketing Group.2020-06-0204 minBoard Game Marketing PodcastBGMP 002 Rival Restaurants with Gary AlakaIn this episode, host Nalin talks to Gary Alaka about marketing for Rival Restaurants that raised $300,148 on Kickstarter. We discuss: - [1:20] Their process of launching a game with friends - [5:46] The importance of really testing your game to hone the mechanics and know your audience - [10:52] Spending time to be active on social media to build an enthusiastic follower base - [12:14] Putting up a landing page to collect emails to start building a community for launch - [14:27] Engaging with people at conventions and tactics to collect emails there - [2...2020-06-0230 minBoard Game Marketing PodcastBGMP 001 Marketing Tip - Build Your Email ListMy name is Nalin Chuapetcharasopon and I help creators get the word out about their passion projects. Ever since serendipitously getting into crowdfunding in 2015, I’ve helped creators raise over $13 million dollars (and counting!) on Kickstarter and Indiegogo, launch their businesses and live the life they want. Meeple Marketing (including the Board Game Marketing Podcast here) is geared towards helping game designers market their board games. Let’s tell the world about your game! For daily marketing tips, be sure to join us on Facebook in the Kickstarter Board Game Marketing Group.2020-06-0204 minCrush Crowdfunding PodcastCCP 010: When Things Don't Go According To Plan: You Have Two Choices In this episode, host Nalin talks about what to do when things don’t go according to plan? She shares her tips to keep moving forward and having that successful launch! She discusses: - [7:29] A lot of plans we have in life will have obstacles and curveballs that will stop us in our tracks. - [07:36] When things don’t go the way we are expecting we have two choices. We can either grumble and drag our feet or we can take it with life and move forward. - [7:45] Crowdfunding is a platform to launch products to market and then after you will grow 2020-05-2915 minCrush Crowdfunding PodcastCCP 009: 4 Missteps People Make During The Pre-Launch PhaseIn this episode, host Nalin talks about the mistakes you may be making during the pre-launch phase of your crowdfunding project. She shares her four tips on the mistakes you should look out for prior to launching your campaign. She discusses: [5:15] - Why being aware of what’s already on the market, successful or not successful, will only help your campaign to be stronger. [7:22] - The importance of creating a landing page for your product prior to launching your campaign. [9:25] - Creating an up-to-date...2020-05-2320 minCrush Crowdfunding PodcastCCP 008: Is My Project Right For Crowdfunding?In this episode, host Nalin talks about if your project is right for crowdfunding and how to decide if your project is right for crowdfunding. She shares her tips to determine if your project is right for crowdfunding! She discusses: - [01:14] Crowdfunding is one model to get your product to market, but it’s not really suited for everything out there. - [2:30] You must first decide which crowdfunding you’re looking to launch on. Is it rewards based? Is it a personal expense type of crowdfunding? Etc. - [3:46] Another thing you need to co...2020-05-1518 minCrush Crowdfunding PodcastCCP 007: It's Okay To Be Scared To LaunchIn this episode, host Nalin talks about how it’s okay to be scared to launch. She shares tips and examples of how to overcome that fear for a successful launch! She discusses: - [2:17] People are scared to be truly transparent and themselves. - [4:41] With crowdfunding the process is all in your marketing and showing your backers the behind the scenes. - [8:34] The cool thing about crowdfunding is people are excited to see the real you, see your obstacles, see you on your real mission. - [13:18] Being natural and being authen...2020-05-0818 minCrush Crowdfunding PodcastCCP 006: What Does Crowdfunding Success Mean For YouIn this episode, host Nalin talks about what crowdfunding success means to you. She shares tips and examples of crowdfunding success. She discusses: [4:12] Knowing how you want to be successful and what your goals are will help you better approach your campaign. [6:29] Crowdfunding success is ultimately getting to that goal and doing whatever it takes to reach that goal to fund that initial production of your idea. [7:34] Another way to meet crowdfunding success is to ensure you are reaching the minimum required amount to produce your idea and to get it in with suppliers. [9:49] A way t...2020-04-2918 minCrush Crowdfunding PodcastCCP 005: How To Crush The Last 48 Hours Of Your Crowdfunding CampaignIn this episode, host Nalin talks about how to crush the last 48 hours of your campaign. Nalin shares tips on how to crush it to end your campaign strong and successfully! She discusses: - [1:17] The last 48 hours of your campaign are the most crucial part. - [5:23] Basically the best way to crush your last 48 hours of your campaign, is to tackle it with the same amount of intensity as your initial launch. - [6:13] Make sure to tell your social media channels and keep them updated. - [8:07] Tell and update your email...2020-04-1519 minCrush Crowdfunding PodcastCCP 004: Crowdfund Like A Boss By Thinking Like A Project ManagerIn this episode, host Nalin talks about how to have a project manager mindset for your launch. Nalin shares tips on how to be successful with your project manager mindset! She discusses: - [1:50] You can’t enjoy both of two desirable but mutually exclusive alternatives. - [2:24] There are trades off that you have to sometimes take in life. - [4:22] The main trade-off in crowdfunding is when you are looking at your project as a project manager mindset. - [5:38] You can’t take charge of all aspects of your project at once, the...2020-04-0116 minCrush Crowdfunding PodcastCCP 003: How Do I Create A Successful Kickstarter or Indiegogo CampaignIn this episode, host Nalin talks about how to create a successful Kickstarter and Indiegogo campaign. Nalin shares steps that you can follow to create your successful campaign. Nalin discusses: - [1:03] A lot of people think that because they have an incredible idea, put a nice crowdfunding page together and just launched their campaign, people will automatically come to their page and it will raise millions. That’s a huge myth. - [3:02] It all starts with a good product, something that people want, and people actually need. - [3:26] You can make sure you...2020-03-1619 minCrush Crowdfunding PodcastCCP 002: Social Media is Not a sales channelIn this episode, host Nalin talks about how Social Media is NOT a sales channel. Nalin shares a 3 step process on how to bring in your crowdfunding! She discusses: - [1:11] People say they have gone through the preparation phase and they go to launch their campaign but not being successful. - [2:21] The main reason it isn’t working is because Social Media isn’t a sales channel. - [4:05] Email definitely is king around here when it comes to crowdfunding. - [5:05] There is a 3 step process or formula to building your crowdfun...2020-03-1216 minCrush Crowdfunding PodcastIs Crowdfunding Right For Me?In this episode, host Nalin talks about crowdfunding and if it’s right for you. Nalin shares what crowdfunding is and ways to know if it is right for you! She discusses: - [0:53] Reward-based crowdfunding is the exchange of value between you the person who is going to come up with the words and strangers on the internet who will. - [1:59] There are people on the internet looking to pay for something they think looks interesting before it's available to make sure they get their hands on it first before it hits the market. 2020-02-2716 min
Official Gadget Flow PodcastEpisode 34 - Nalin Chuapetcharasopon on How to Successfully Launch a Crowdfunding CampaignPromote your Crowdfunding campaign or product on Gadget Flow today!In this episode, Nalin Chuapetcharasopon walks us through the steps of launching a successful crowdfunding campaign.- Best Pre-launch strategy- Misconceptions of Crowdfunding- How to deal with agencies- PR in 2019Useful Links:Crushing CrowdfundingNalin's Linkedin ProfileMeet your host: Evan Varsamis - NYC based Entrepreneur, Founder / CEO at Gadget Flow Inc, Investor and Marketing Advisor at Qrator Ltd and contributor at Forbes, Inc, HuffPost and American Express Essentials. Sprint Crowdfunding Fund and Crowdreach advisor and...2019-12-0928 min