Shows
CMO ConfidentialNancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?Nancie discusses her "brand fix" classifications of refine, purposefully manage, and transform, how to get started with data even when money and time are tight, some "Taylor Swift" approaches to brand work, and the difference between mission and brand. Key topics include: how to get the organization in harmony; why "The Big Reveal" is usually the wrong way to go; and her belief that both Sephora and Apple are losing brand steam. Tune in to hear case studies on Georgetown, The Mayo Clinic, and Samsung and a humorous story about a heart attack.You...2025-06-2436 min
Warriors at WorkHow Connected Are You? The Mindset and Mastery of Networking with Nancie McDonnell RuderNetworking is an integral part of our lives, both professional and personal. I welcome back Nancie McDonnell Ruder, an extraordinary business woman from the Warrior community, to discuss the skills of networking and connecting with others. We discuss how we can cultivate the best mindset and what tactical tips, inspiration and perspectives can we learn that will help us to connect and network better. Nancie McDonnell Ruder is an executive coach, leadership advisor and marketing consultant with decades of experience in marketing strategy, training, branding, and consumer research. She has a strong track record of driving accelerated growth for...2025-05-0759 min
The Marketing Attractions PodcastBuilding and Strengthening Your Attraction’s Brand with Nancie McDonnell RuderNancie from Noetic Consultants shares her 4 key steps of rebranding nonprofit attractions. Plus, Nancie shares real-world insights, including a case study on a recent zoo rebranding project, and offers practical advice for navigating the RFP process to find the right branding partner.We talk about: Defining the Brand’s North Star – Understanding mission, vision, and purpose.Brand Distinction through Research – Utilizing internal stakeholder interviews, guest surveys, and competitive analysis.Bringing the Brand to Life – Developing cohesive messaging and creative execution across channels.Measurement & Optimization – Tracking brand affinity, lo...2025-03-0437 min
Warriors at WorkBecome a Great Networker with Nancie McDonnell RuderNetworking is a crucial aspect of any business. Whether you are just starting out or a seasoned business professional, building relationships can help you gain valuable insights and find new business opportunities. This series shares conversations with four extraordinary business women, from the Warrior community, to discuss the skills of networking. Many people struggle with networking, or get started too late, and this is the conversation to put us on the right path. We will discuss how we can cultivate the proper mindset and what tips, stories and perspectives we can learn that will make us better networkers.W...2024-05-2233 min
The Hidden GemEp. 4: Brand Building in Community Colleges: The Power of PerceptionIn this insightful episode, host Maya Demishkevich engages in a deep conversation with branding expert Nancie McDonnell Ruder. They delve into the unique challenges and opportunities of branding for community colleges, emphasizing its crucial role in reshaping perceptions and boosting student recruitment and retention. Nancie shares her extensive experience and provides actionable advice on developing effective branding strategies, highlighting the transformative impact of a well-crafted brand on the public image and operational success of community colleges.Guest Name: Nancie McDonnell RuderGuest Social: LinkedinNoetic Consultants LinkedInNoetic Consultants WebsiteNoetic B...2024-03-2544 min
Marketing EspressoBetter than master of one with Nancie McDonnell RuderSend us a textYou've heard the saying "Jack of all trades, master of none."But maybe you haven't heard the WHOLE saying"Jack of all trades, master of none, but oftentimes better than a master of one."- William ShakespeareToday I have the wonderful Nancie McDonnell Ruder back on to chat through why this quote is so important. Nancie McDonnell Ruder is an executive coach, leadership advisor and marketing consultant with more than 25 years of experience. She began her career at the Leo...2024-02-2625 min
Success Beneath the SurfaceEP44: The Fuel of Positive PurposeWe return to our conversation with Nancie McDonnell Ruder, CEO and founder of Noetic Consulting, to highlight her uplifting perspective on bringing passion and purpose to her work. As Nancie shares, she derives “peace of mind” and “happiness” from leading a company focused on “dynamic positivity” in supporting clients. She explains how Noetic aims to provide both conceptual guidance and practical implementation to drive real change, fueling her motivation.
Nancie’s outlook exemplifies the kind of meaningful impact we seek to create through our conversations - where leaders can connect and learn from each other's experiences in growing thrivi...2024-01-0204 min
Success Beneath the SurfaceEP42: CEO’s Strengthening Brand Affinity in Uncertain TimesDo you feel your company's brand lacks purpose and focus? Is your brand failing to connect emotionally with customers? As CEO, you recognize the importance of brand, yet struggle with how to fortify it amid economic uncertainty. This week's Success Beneath The Surface podcast tackles that challenge. Host Deborah Fell interviews Nancie McDonnell Ruder, founder of Noetic Consulting, on the intersection of brand, culture, and growth. With over 20 years of advising executives, Nancie provides tangible advice on how to strengthen brand affinity and awareness.
Learn a framework for brand measurement to benchmark progress. Hear strategies to activate...2023-12-1333 min
Ponderings from the PerchExactly What are Successful Marketers Doing These Days? with Nancie McDonnell RuderFeel like you’re becoming irrelevant and lost in the industry?In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic, a Marketing and Leadership Consulting Firm, Nancie shares the issues marketers face and the steps to move past old thinking and onto new strategies.Marketers today are confronted with challenges that demand constant vigilance. The fear of losing resonance wi...2023-11-1725 min
SIMPLE brand With Matt LylesNancie McDonnell Ruder - The Art and Science of Marketing LeadershipIn this week’s episode of the SIMPLE brand podcast, I talk with Nancie McDonnell Ruder, author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True.Nancie’s an executive coach, a leadership advisor, a marketing consultant and the founder of Noetic Consultants where they help companies build their internal marketing strength – so that their external marketing efforts are more focused and more effective.She’s an adjunct professor of Integrated Marketing Communic...2023-10-0441 minMarketing EspressoScaling the heights with Nancie McDonnell RuderSend us a textIn this episode, I speak with Nancie McDonnell Ruder, who wrote the book on how senior marketers think!Through her research, she has identified some of the qualities of these senior marketers that make them at the top of their field, and she has gifted the world with these findings so that you can think about how you think differently. In this episode we chat through these findings but also how as a business owner can you bring the qualities of these top marketers into your own business not...2023-09-1121 min
Marketing With Empathy®How Senior Marketers Can Soar by Balancing Art and Science - Nancie McDonnell RuderEP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on the role of empathy in marketing; the challenges organizations face in branding and people management; and the importance of curiosity and overc...2023-08-2931 min
Top Business Leaders ShowScaling the Heights in Business: How Core Values and a Unique Strategy Can Help You SucceedNancie McDonnell Ruder is the Founder and CEO of Noetic Consultants, a marketing and leadership consulting firm providing B2B and B2C companies resources to create authentic brands. Nancie has over 20 years of experience in marketing strategy, branding, training, and consumer research. Since launching her company in 2002, she has provided guidance for household names including Nike, AT&T, SC Johnson, and the Walt Disney Company. Nancie is the creator of the Noetic art and science assessment and author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True. In this episode…2023-04-1234 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXLeading Agile Brands in a State of Continual Change, with Nancie McDonnell Ruder, Noetic ConsultantsToday we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change.To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on Li...2022-10-2829 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXLeading Agile Brands in a State of Continual Change, with Nancie McDonnell Ruder, Noetic ConsultantsToday we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change.To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on Li...2022-10-2829 min
Warriors at WorkThe Humanness of Work with Nancie McDonnell RuderJeanie chats with the founder and CEO of Noetic Consultants, Nancie McDonnell Ruder. We chose to replay this episode because you’ll quickly learn that Nancie and her team are so much more than marketing strategy and research and training. She takes such a personal and textured approach to her clients and to the world around her. Jeanie and Nancie dive into the ingredients of a good day, as well as a tough day. They share personal rituals and practices that help keep them on the course of their own evolution and growth and happy life.With over 20 ye...2022-08-2240 min
Warriors at WorkWhat does Year End mean to you? Reflections from the Warriors At Work Community! Part 1What does Year End mean to you? Reflections from the Warriors At Work Community!In the month of December, Jeanie prompts various colleagues and friends with the question “What does year end mean to you?”. You’ll be fascinated by the different interpretations of year-end, and hear some great ideas for rituals and practices that you can implement that will allow you to be happier, more balanced and conscious as you reflect on your year. This episode features Nanice McDonnell Ruder, Gifford Booth and Sarah Shin. Have a magical year end! 3:28 Nancie McDonnell Ruder shares...2021-12-0615 minWarriors at WorkThe Humanness of Work with Nancie McDonnell RuderThe Humanness of Work with Nancie McDonnell RuderIn today’s episode, Jeanie chats with the founder and CEO of Noetic Consultants, Nancie McDonnell Ruder. Listening to this episode, you’ll quickly learn that Nancie and her team are so much more than marketing strategy and research and training. She takes such a personal and textured approach to her clients and to the world around her. Jeanie and Nancie dive into the ingredients of a good day, as well as a tough day. They share personal rituals and practices that help keep them on the course of their own...2021-11-0843 min
The Elite Entrepreneurs PodcastWhy Marketing Is Important, With Nancie McDonnell RuderWhat You Will Learn:What considerations seven-figure business owners should make toward their marketing efforts, and what commonalities Nancie sees in businesses in this bracketWhy a consistent message is key especially for anyone in a sales role, and why spreading your marketing efforts too thin is a common pain pointWhy “brand purpose” is the first and most important thing an organization needs to identify and clarify, and why having a clear brand purpose can help both internally and externallyWhy understanding your value offering and defining the “who, when, what, and how” come after you’ve defined your brand purpose or...2021-03-1036 min
Lead Like a Woman[Women Presidents’ Organization] Find Your Authentic VoiceNancie McDonnell Ruder is the owner of Noetic Consultants, a marketing consulting firm providing consumer research, brand strategy, marketing process and training expertise to BtoB and BtoC firms. Nancie has more than 25 years of marketing experience. She began her career at the Leo Burnett Company before starting Noetic Consultants in 2002. The word 'noetic' is related to one's intellect and thinking. Nancie chose this name for the company because it reflects her team's commitment to helping clients strategically think through their challenges, so that together, they can take the actions necessary to get the best possible outcomes. Noetic...2020-12-2436 min
The Women's AdvocateSpeak Softly and Carry a Big StickNancie McDonnell Ruder is the President of Noetic Consultants, working with brands to define their markets, clarify their strategies, and build agency-client relationships. Before working with Noetic Consultants for the last 18 years, she started her career at the renowned Leo Burnett USA as a director before moving on to Noetic Consultants. Her past and current clients include AKQA, AT&T, Wells Fargo, Discovery Channel, General Motors, Inc CEO Project, Whirlpool, Leo Burnett Global, Nike, and many more. In this episode… While many companies have switched to remote work, staying connected with the right peo...2020-10-2938 min
Drive Profit with PurposeRedefine Brand Loyalty with Nancie Mcdonnell RuderIt costs 5x more to acquire a new customer than it does to retain an existing one. Yet the concept of "Loyalty” has become overly commercialized, and it is costing companies their customers. According to reports, the average rate of customer retention is below 20% in nearly every industry. As companies place their efforts on outmaneuvering each other through deals and promotions, they fail to emotionally connect with consumers. In this episode, we’ll redefine the term brand loyalty to explore how brands can achieve it at scale, in a growing sea of sameness. Nancie Mcdonnell Rude...2020-10-2700 min
She Said / She SaidBuilding grit and perseverance with Nancie McDonnell Ruder, CEO, Noetic Consultants (Episode 62)
Nancie McDonnell Ruder, CEO of marketing firm Noetic Consultants, set out to write a book to help marketers learn from those who were thriving in an increasingly complex and ever changing marketing landscape. In the process, she discovered several important takeaways critical to success in any field, and, most importantly to a happy and fulfilled life.
Nancie, whose career started at the legendary Leo Burnett Company, Inc., interviewed highly successful marketers and found that the key to true innovation requires leaning in to learning with unquenchable curiosity. She talks about how these values have informed h...2019-07-0640 min
She Said / She SaidBuilding grit and perserverance with Nancie McDonnell Ruder, CEO, Noetic Consultants (Episode 62)Nancie McDonnell Ruder, CEO of marketing firm Noetic Consultants, set out to write a book to help marketers learn from those who were thriving in an increasingly complex and ever changing marketing landscape. In the process, she discovered several important takeaways critical to success in any field, and, most importantly to a happy and fulfilled […]2019-07-0640 min
On Brand with Nick WestergaardMapping a Customer-First Journey with Nancie McDonnell Ruder“Leading with the who is something people want to jump right past.” No, my guest this week wasn’t talking about the band The Who. We were talking about why it’s so important to start with the customer—the who—in mind. This seems easy enough and yet … I discussed being a generalist, naming, and customer-journey mapping with Nancie McDonnell Ruder, fonder of Noetic Consultants, this week on the On Brand podcast.About Nancie McDonnell RuderNancie McDonnell Ruder’s 25-year career began at the Leo Burnett Company where she worked in account management and strategy for...2019-05-0629 min