Shows
Neuromarketing na Allegro#76 | How Behavioral Science Drives Online Selling A Conversation with Nancy Harhut on Storytelling, Scarcity, and Surprise.Discover how behavioral science and neuromarketing shape consumer decisions and influence online sales on marketplaces like Allegro and Amazon. In this episode, you hear from Nancy Harhut, author of Using Behavioral Science in Marketing, along with Karolina Albanowska and Tomasz Świętoniowski.Find out:Why understanding neuromarketing boosts conversions and customer trustHow psychological principles impact decision-making in different cultures, industries, and sales channelsWhat emotions, subconscious biases, and storytelling mean for B2B and B2C commerceWhich marketing psychology techniques can help your offer stand out on crowded marketplacesHow to leverage ethical behavioral marketing strategies even with limited budgetsGain pr...2025-06-2354 min
Talking Too Loud with Chris SavageMarketing (But Make It Science) with Nancy HarhutBehavioral science expert Nancy Harhut joins Chris Savage to reveal the subconscious shortcuts driving customer decisions, why autonomy and reciprocity fuel engagement, and how teams can use brain science ethically for unforgettable marketing wins.Links to Learn More:Follow Nancy Harhut on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On Apple...2025-06-1754 min
Ponderings from the PerchHow to Make Marketing Automation Work with Personalized ContentCould understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, author and Chief Creative Officer at HBT Marketing Nancy Harhut about behavioral marketing. Harhut explains how understanding hardwired human behaviors can help marketers craft more effective messages that drive customer action.
They discuss how behavioral science identifies automatic, instinctive responses that influence purchasing decisions, many of which consumers aren't even consciously aware of. Nancy shares how marketers...2025-05-1638 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldTARIFF Impact: Use Brain Science Marketing in Uncertain Times 👉 Nancy Harhut’s Shortcut to Double Response 💥 | Ep. 328In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.====================================Best Moments:(00:40) Introduction of behavioral‑science expert Nancy Harhut(01:50) Marketing during uncertain economic times(03:25) Autonomy bias—why giving choices boosts conversions(04:39) BYAF (“But You Are Free”) technique can double response(07:27) Magnitude encoding: how price positioning shapes perception2025-05-0916 min
The Covert CodeBehavioral Science in Marketing w/ Nancy Harhut | The Covert Code | EP 62Go beyond marketing tactics with Nancy Harhut, award-winning author of "Using Behavioral Science in Marketing" and Chief Creative Officer at HBT Marketing. Discover the fascinating psychological triggers that drive consumer decisions and learn how to ethically apply these principles in your marketing strategy. Nancy reveals how our hardwired decision-making shortcuts can transform your campaigns, and explores the fascinating intersection of behavioral science and emerging AI technologies.
Learn More About Anna Covert: https://annacovert.com/
Connect With Nancy: https://www.linkedin.com/in/nancyharhut/
BUY THE COVERT CODE BOOK!
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#BehavioralScience #MarketingPsychology #ConsumerBehavior #NeuroMarketing #Decisi2025-05-0240 min
Author's Edge: the Go-to Marketing Podcast in PublishingHow to Write Button Copy that Converts Book Sales with Nancy Harhut | Ep. 56Send me a text!Is the language on your website or email buttons quietly sabotaging your book sales? Allison Lane sits down with behavioral marketing expert Nancy Harhut and breaks down exactly why “Submit” doesn’t work and what to say instead. Discover how small tweaks in your button copy can drive real results, boost reader engagement, and increase conversions. If you’re building your author platform, planning a book launch, or writing your sales page, this conversation is a masterclass in persuasive language. Don’t guess; reverse engineer your marketing with decisio...2025-04-0847 min
Attributed - A podcast by DreamdataNudging B2B Buyers: Behavioral Science for Growth w/ Nancy HarhutB2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.So how can B2B marketers use behavioral science to nudge buyers in the right direction?In this interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:- The Science Behind B2B decision-making and Why Buyers Rely on instinct more Than They Realize2025-04-0851 min
The Business Of MarketingUsing Behavioral Science in Marketing to Influence Customers with Nancy HarhutNancy Harhut, author of Using Behavioral Science in Marketing, breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions.From the power of social proof to the influence of scarcity and authority, Nancy shares how behavioral science can make your marketing more persuasive, effective, and profitable.Conversation points:How behavioral science influences consumer decision-makingWhy people follow the “magnetic middle” in pricing psychologyThe power of scarcity, urgency, and exclusivity in marketingHow social proo...2025-04-0133 min
Breakthrough SuccessUsing Behavioral Science in Marketing with Nancy HarhutSchedule a free 15 minute call to discuss how we can help you achieve better results with your digital marketing strategy. Check out Content Marketing Secrets: How to Create, Promote, and Optimize Your Content for Growth and Revenue. If you enjoy this episode, I would be grateful if you could leave a review and share the show with one of your friends. Nancy Harhut, a frequent speaker at industry conferences and the bestselling author of Using Behavior Science in Marketing, joins us in this episode.2025-02-1230 min
Over A Pint Marketing PodcastNancy Harhut Killer Behavioral Science Principles#146 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. This is a rebroadcast episode and we discuss: ✅How she structured and wrote the book ✅How she used the principles to market her book ✅How to use the principles to become a bett...2025-01-1752 min
Venturing with Vishesh#24 7 Marketing Mistakes Founders Make (and How to Avoid Them) | Nancy HarhutIn this episode, I speak to Nancy Harhut, a behavioral science and marketing expert, co-founder of HBT Marketing, and author of Using Behavioral Science in Marketing. Nancy shares her insights on how behavioral science can transform your marketing strategy and help you avoid common pitfalls.
What We Cover:
🤔 The surprising mistake most founders make when pricing their product
🔍 Why being too positive in your marketing can backfire
💬 How a simple tweak in word choice can double your conversions
🎯 The underestimated power of autonomy in driving sales
🧠 Why...2025-01-1753 min
Your Digital Marketing Coach with Neal SchafferUnlocking Counterintuitive Marketing Strategies with Nancy Harhut: Revolutionizing Marketing through Behavioral ScienceWhat if embracing the imperfections in your brand could make it more appealing? Nancy Harhut, a leading expert in behavioral science and author of Using Behavioral Science in Marketing, joins us to reveal how counterintuitive marketing strategies can set your brand apart in a crowded market. Discover the unexpected power of acknowledging flaws and strategic misspellings in capturing attention and building consumer trust. Nancy's groundbreaking insights promise to transform your approach to social media, email campaigns, and the overall customer experience by leveraging the quirks of human psychology.Learn how to harness the...2025-01-0341 min
Business Minds Coffee ChatNancy Harhut | The Secrets of Persuasion in MarketingNancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, a marketing expert known for her work in behavioral science and its application to marketing strategies, an award-winning author, and a sought-after speaker at marketing conferences worldwide joins me on this episode. Nancy has been named a Top 100 Creative Influencer, a Social Top 50 Email Marketing Leader, a Top 40 Digital Strategist, and one of the 10 Most Fascinating People in B2B Marketing. Her list of clients includes H&R Block, AARP, Sharp, Four Seasons, and many others. We explore behavioral science in marketing, how we really...2024-12-0558 min
30min de NeuroMarketingCiência Comportamental no Marketing“Ciência Comportamental no Marketing” é o tema deste Podcast com Nancy Harhut conduzido, em inglês e com resumo em português a partir do 22° min, por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket.
Nancy é reconhecida por seu trabalho em B2C, B2B e
organizações sem fins lucrativos. Foi nomeada uma das 10 pessoas mais fascinantes em marketing B2B, Top 50 líder e-mail marketing, Top 40 estrategista digital, Palestrante frequente em eventos de marketing pelo mundo, inclusive em São Paulo, sem contar o SXSW.
Antes de fundar a HBT M...2024-11-2537 min
Up Arrow PodcastHow To Use Behavioral Science in Marketing With Nancy HarhutNancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing, a consultancy that applies human behavior to marketing. As an internationally recognized creative director, she blends best-of-breed creative with decision science. Nancy is an international keynote speaker and has been named a Top 40 Digital Strategist by Online Marketing Institute, a Top 100 Creative Influencer by Ad Club, and a Top 50 Email Marketing Leader by Social. She is also the best-selling author of Using Behavioral Science in Marketing. In this episode… Some marketers today are so immersed in numbers and metrics that they often neglect th...2024-10-291h 13
Insightful Inspiration17: The default effect: How consumer default decisions workWelcome to Episode 17 of Insightful Inspiration, your go-to podcast for uncovering the secrets behind consumer behavior and effective marketing strategies. Understanding how consumers make default decisions is crucial for brands looking to connect authentically and drive results. But what really influences these choices, and how can marketers leverage this knowledge to improve campaign effectiveness?
We are thrilled to welcome Nancy Harhut, an award-winning author, international keynote speaker, and Chief Creative Officer at HBT Marketing. Nancy is renowned for combining marketing best practices with insights from social scientists and behavioral economists to boost engagement and response rates. Her...2024-10-091h 01
B2B Marketing FuturesE52: Using Behavioral Science in B2B Marketing: featuring Nancy HarhutIn this episode, host Joaquin Dominguez brings together top B2B marketing experts to explore how behavioural science can transform your marketing strategy. Featuring insights from Nancy Harhut, one of the Top 10 B2B Marketers in the World, the panel dives into practical techniques that drive real results. From cognitive fluency to the power of emotional storytelling, we discuss actionable ways to simplify your messaging, build brand connections, and boost conversions.Join Joaquin, Nancy, Mark Liversidge, Tom Rivers, Anne-Catherine Kaiser, Birgit Lewinski, and Mariana Nunes as they share their strategies for navigating the evolving world of...2024-09-3057 min
Talking Too Loud with Chris SavageTTL at INBOUND: Putting the Science in Marketing with Nancy HarhutOn this special episode of TTL, live from INBOUND, Savage talks counterintuitive marketing moves and consumer behavior trends with behavioral science marketing expert Nancy Harhut.Links to Learn More:Follow Nancy on LinkedinLearn more about HBT MarketingSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple! Leave us a review on Spotify!2024-09-2607 min
The Rethink Marketing PodcastImprove Your Marketing Today with Behavioral Science | Nancy HarhutOn this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Nancy Harhut, a leading expert in applying behavioral science to marketing. She shares how marketers can leverage insights from behavioral science to improve their strategies, focusing on concepts like the magnetic middle, autonomy bias, and the importance of language and framing. Behavioral science can be applied to new customer generation and client retention strategies. And of course, the conversation touches on the role of AI in marketing, and the need for marketers to rethink their approaches to customer engagement and decision-making.2024-09-2453 min
The Aspiring Solopreneur129. [Re-Release] How to Make Your Marketing Irresistible Using Behavioral Science with Nancy HarhutINBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut. We were fans of hers before our interview and became even bigger fans after our chat.Nancy is the author of Using Behavioral Science in Marketing, and getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.2024-09-2438 min
The Content BriefWhy Behavioral Science is Better Than Marketing Science with Nancy HarhutNancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results. We explore critical concepts like availability bias, information gap theory, and more to learn how they can shape audience reactions and decisions. You’ll get practical advice on concepts like balancing positive and negative messaging, transparency, and the power of humanizing your content. Join us as we demonstrate how behavioral science is better than marketing “science.” Nancy's Book - Usin...2024-08-0126 min
Subscription Stories: True Tales from the TrenchesUsing Behavioral Data in Subscriptions with Nancy Harhut of HBT MarketingBudgets are tight and competition to get and keep subscribers has never been more fierce. But what if I told you that there was a way to nudge your prospects and subscribers to help them engage more deeply and rapidly? It's possible.
Today's guest, Nancy Harhut, has a wealth of easy and inexpensive tactics that can motivate your members to do the right thing at the right time. Nancy is the author of Using Behavioral Science in Marketing and Chief Creative Officer at HBT Marketing.
In this special live episode, which was recorded at the...2024-07-1033 min
How to Succeed PodcastHow to Succeed at Persuading People with Nancy HarhutIn this episode, we embark on a deep dive into strategies that can significantly enhance sales performance within enterprise teams. Nancy Harhut dispel some common misconceptions that can hold salespeople back, and instead, focus on fostering a positive attitude, effective behaviors, and a strong sales technique toolbox. We'll explore the importance of ongoing support and reminders to keep your team sharp and motivated. Understanding your client's specific challenges is paramount, and we'll discuss how to effectively navigate their pain points, budget realities, and decision-making timelines. This insightful conversation will delve into the art of negotiation an...2024-07-0137 minHow to Succeed PodcastHow to Succeed at Persuading People with Nancy HarhutIn this episode, we embark on a deep dive into strategies that can significantly enhance sales performance within enterprise teams. Nancy Harhut dispel some common misconceptions that can hold salespeople back, and instead, focus on fostering a positive attitude, effective behaviors, and a strong sales technique toolbox. We'll explore the importance of ongoing support and reminders to keep your team sharp and motivated. Understanding your client's specific challenges is paramount, and we'll discuss how to effectively navigate their pain points, budget realities, and decision-making timelines. This insightful conversation will delve into the art of negotiation an...2024-07-0137 min
The Aspiring Solopreneur113. How to Make Your Marketing Irresistible Using Behavioral Science with Nancy HarhutHow nice would it be to increase your audience engagement, response rates, and the ROI of your marketing initiatives? Pretty great, right?Harnessing hardwired consumer behavior and instinctive responses is one of the best ways to do that, and it isn’t even that hard if you know what you’re doing.That’s where Nancy Harhut comes in. Author of Using Behavioral Science in Marketing, getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response....2024-06-1838 min
Ecommerce Traffic & Conversion PodcastUsing Behavioral Science In MarketingAre you ready to transform your marketing strategies and drive more conversions? Learn how to tap into human behavior to boost your eCommerce success. In this episode, we dive into practical tactics and real-world examples to help you influence customer decisions. Nancy Harhut, a top 100 Creative Influencer and social top 50 email marketing leader, shares her expertise in integrating behavioral science with creative marketing. Whether you’re looking to increase traffic, conversions, or sales, this episode is packed with valuable tips for eCommerce CEOs and executives aiming to enhance their online reputation. 2024-06-111h 15Over A Pint Marketing PodcastNancy Harhut Can Make You A Better Marketer By Using Behavioral Science Principles#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. In this episode, we discuss: ✅ How she structured and wrote the book ✅ How she used the principles to market her book ✅ How to use the principles to become a better storytell...2024-05-0952 min
The Mike Fallat Podcast#198 - Nancy Harhut (Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses)Mike interviews Nancy Harhut.Welcome to an enlightening exploration of consumer behavior with "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" by Nancy Harhut. In this groundbreaking book, Harhut delves into the fascinating world of behavioral science and its application in crafting effective marketing strategies that drive customer action and loyalty.Harhut draws on insights from psychology, neuroscience, and behavioral economics to unravel the mysteries of consumer decision-making. Through captivating storytelling and real-world examples, she reveals the subconscious drivers behind consumer behavior, offering invaluable insights for marketers seeking to...2024-04-0345 min
Home Services Growth Summit ShowHow Can Behavioral Science Help a Home Services Business with Nancy Harhut (Ep 11)Driving customer action and loyalty can often be done more effectively by prompting instinctive responses and by leveraging the power of behavioral science. Nancy Harhut, the Chief Creative Officer of HBT Marketing, joins Shark as they discuss how to harness hardwired consumer behaviors and instinctive responses that increase engagement, response rates, and ROI. The Home Services Growth Summit happens in Atlanta on February 27-28, 2024. Join us and find out more and join us at https://homeservicesgrowthsummit.com.2024-02-1412 min
Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv[IMMEDIATE IMPACT] 3 Psychology Tips GUARANTEED to Drive SALES w/ Nancy Harhut l Expert Deep DiveIn this episode of Small Business Quick Wins, Jay interviews Nancy Harhut, Chief Creative Officer at HBT Marketing and author of "Using Behavioral Science and Marketing". They discuss practical marketing tips and techniques based on behavioral science that small business owners can use to increase engagement and response rates to their marketing.Key Discussion Points:- The "endowment effect" and how giving customers a coupon makes them value it more than just offering a discount (00:03:33)- Using "motivating uncertainty" like scratch cards or spin the wheel offers to get 68% more engagement (00:05:47)...2024-02-0818 min
The Rainmaker PodcastHow To Drive Buyers To Buy Using Behavioral Science with Nancy HarhutHow do marketers navigate the ever-shifting terrain of consumer behavior and economic challenges? Join me in this episode alongside the brilliant Nancy Harhut as we delve into the realm of behavioral science and Nancy's unique skill set, seamlessly blending psychology with the art of persuasion to drive service sales.As we delve into our career journeys, we shed light on the unpredictable nature of the marketing landscape, emphasizing the constant need for adaptation and innovation. For those aspiring marketers, consider this your invitation to embrace your passions and become a driving force for change in an industry...2024-01-2441 min
Marketing, Demystified The Podcast21: Using behavioral science in marketing - a chat with Nancy HarhutWe’ve all heard that people make emotional decisions, not rational ones - even in B2B - as today’s guest and author Nancy Harhut discusses in “Using Behavioral Science in Marketing.”
But how can teams make their marketing campaigns more of a science while still keeping the art of creativity in the mix? "Marketing, Demystified" Host Jennifer Mancusi is joined by Nancy on today’s episode to discuss the topic.
Join us and grab a copy of Nancy's book.
"Marketing, Demystified" is brought to you by Growgetter, y...2024-01-1753 min
Social Media Marketing PodcastThree Behavioral Science Tips for Better Marketing ResultsWant to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? To explore behavior science tips that lead to better marketing results, I interview Nancy Harhut.Guest: Nancy Harhut | Show Notes: socialmediaexaminer.com/594Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-12-2148 min
Social Media for B2B Growth: LinkedIn Strategies and TipsSell More With Your LinkedIn Content - Behavioral Science in MarketingIn this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'. They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales. The key moments in this episode are:00:00 Introduction and Welcome00:12 Guest Introduction: Nancy Harhut00:50 Discussion on Behavioral Science in...2023-12-1134 min
LinkedIn Ads ShowLinkedIn Ads & Influencing BehaviorShow Resources Here were the resources we covered in the episode: Nancy Harhut on LinkedIn Nancy Harhut on X HBTMktg.com Link to Nancy Harhut's book: Using Behavioral Science in Marketing Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel Join LinkedIn Ads Fanatics community for access to all our courses Contact us at Podcast@B2Linked.com with any questions, suggestions, corre...2023-12-071h 16
The Marketing MillennialsThe Marketing Hill Mash: Finding Order in the Marketing MadnessFinding marketing tactics that stick out in a sea full of expert influencers, disrupters, marketers, and more can feel like madness. Creating order from the chaos of the consumer mind? Even more impossible to unpack.Consider these four marketers the Dr. Strange of our times, bringing clarity to the marketing multiverse of madness.KT McBratney (CMO of Bosa), Anthony Yepez (Social Media Direct of Orange Theory), JT Barnett (CEO of BarnettX), and Nancy Harhut (Chief Creative Officer of HBT Marketing) are unleashing their top marketing takes to reach the minds of the audiences who matter...2023-11-1516 min
The IVY PodcastIVY Unfiltered #4: Create a Brilliant Future, Lead with Gravitas & Unleash the Power of BoundariesEnjoy the fourth episode of IVY Unfiltered. Join co-hosts, and brothers, Beri Meric and Vidal Meric as they reflect on the week’s key insights, featuring discussions on:
Overcoming short-termism and creating a brilliant future with Ari Wallach
Supercharging your marketing with cutting edge behavioral science with Nancy Harhut
Mastering the ancient art of persuasion and facilitating action with Jeff Cochran & Andres Lares
Redefining confidence and leading with gravitas with Lisa Sun
Unleashing the power of boundaries with Nedra Glover Tawwab
Eager for more? Access all the insights discussed here at the links below. Subscribe and join us...2023-10-161h 05
Marketing Freaks#EP121 - The Science Behind Influence: Leveraging Behavioural Science in MarketingSend us a textWelcome back to the Marketing Freaks Podcast. In this episode, Jon is joined by Nancy Harhut, a leading expert in the world of behavioural science in marketing and creativity. During this episode, we delve into the fascinating world of behavioural science and how it can be harnessed to enhance marketing strategies. We will explore the key principles and techniques of behavioural science that marketers can apply to captivate and engage their target audiences more effectively. Through Nancy's expertise, we provide valuable insights and actionable takeaways for marketers looking to leverage the power o...2023-10-1140 min
Marketing Smarts from MarketingProfsDiscovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a ta2023-09-1434 min
Empire Flippers PodcastRevisited - Neuromarketing: How to Influence the Behavior of Your ConsumersSometimes, consumers need a little nudge to convince them to add your product to their checkout cart. You could try using discounts and promotions to lure consumers in, but these techniques aren’t always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, an agency that blends creativity with behavioral science to drive consumer engagement. Through many years of research, Nancy has learned that consumer behavior often isn’t rational. Inste...2023-09-0554 min
The Opportunity PodcastRevisited - Neuromarketing: How to Influence the Behavior of Your ConsumersSometimes, consumers need a little nudge to convince them to add your product to their checkout cart. You could try using discounts and promotions to lure consumers in, but these techniques aren’t always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, an agency that blends creativity with behavioral science to drive consumer engagement. Through many years of research, Nancy has learned that consumer behavior often isn’t rational. Inste...2023-09-0554 min
Print to PixelUsing Behavioral Science in Marketing with Nancy Harhut #01In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around.Nancy has an extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local.Chapters:00:00 - Intro02:03 - From Early Career to Behavioral Science in Marketing04:39...2023-08-3130 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEP. 3- INCREASE Marketing ROI with Human Behavior Hacks! w/ Nancy Harhut of HBT Marketing l Expert Quick TipsThe unconscious mind drives behaviors, making it crucial for marketers to understand and tap into these subconscious drivers.And in this episode of Do This, Not That!, you'll learn 3 quicks tips from Nancy Harhut on how to do just that.Jay & Nancy talk about the power of social proof and how it can be used to influence consumer behavior.Nancy explains that people are more likely to take action when they see others doing the same, and provides examples of how this can be applied in marketing campaigns.They conclude the...2023-08-1716 min
New Books in Business, Management, and MarketingNancy Harhut, "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" (Kogan Page, 2022)Behavioral science recognizes that human beings aren’t so much pro-active decision-makers as they are people seeking to take short-cuts and operate in default mode to save mental energy. This book covers a range of behavioral science principles and biases, applied in this case in terms of six emotional markets: a desire for Self-Expression, Exploration, Interpersonal (relationships), dedication to Causes and Nurturing, while also seeking Affirmation. In Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022), Nancy Harhut takes on the challenge of illustrating in each case one or two behavi...2023-07-2724 min
Dan Hill's EQ SpotlightNancy Harhut, "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" (Kogan Page, 2022)Behavioral science recognizes that human beings aren’t so much pro-active decision-makers as they are people seeking to take short-cuts and operate in default mode to save mental energy. This book covers a range of behavioral science principles and biases, applied in this case in terms of six emotional markets: a desire for Self-Expression, Exploration, Interpersonal (relationships), dedication to Causes and Nurturing, while also seeking Affirmation. In Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022), Nancy Harhut takes on the challenge of illustrating in each case one or two behavi...2023-07-2726 min
The Strand Review of BooksUsing Behavioral Science in Marketing, with the author, Nancy HarhutNancy Harhut delivers amazing insight into how behavioral science applies directly to marketing, turning instinctive responses into action! Buy the book https://www.amazon.co.uk/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480/ Hosted on Acast. See acast.com/privacy for more information.2023-06-2710 minYour Digital Marketing Coach with Neal SchafferUsing Behavioral Science in Marketing [Nancy Harhut Interview]Discover the power of psychological principles in marketing as we chat with Nancy Harhut, author of "Using Behavioral Science in Marketing." Uncover why C-suite executives are recognizing the immense potential of incorporating behavioral science into their strategies and how you can stay ahead of the curve.From leveraging the magnetic middle to exploring choice architecture, we discuss practical ways to tap into the hardwired behaviors and decision-making processes of your customers. By utilizing persuasive language, you'll learn how to craft content that captures your audience's attention and drives them to engage with your brand. Plus, hear about...2023-06-1440 min
Uncharted JourneyEpisode 45 - Nancy Harhut, Persuasive OptimistNancy Harhut is a highly strategic and results-oriented internationally recognized Creative Director. Known for depth of knowledge and practice in using decision science to prompt customer action and loyalty, she and her teams have won over 200 awards for marketing effectiveness. Growing up, she had a zest for life and liked trying new experiences, from wearing paper dresses to trying a pomegranate for the first time. Intent on being a lawyer, suffering through four years of Latin to help in that pursuit, but after taking just one advertising and communications class as a senior in college she set her sights on...2023-06-0727 min
BrainfluenceUsing Behavioral Science in Marketing with Nancy HarhutOn this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product features can increase purchase intent. Video, text, and resources: https://www.rogerdooley.com/nancy-harhut-behavioral/ We also discuss information gap theory and how marketers can use it to pique interest, availability bias, and autonomy bias. We dive into how giving people choices can increase the likelihood of a buying decision, and how the use of the word "because" can increase compliance. In...2023-05-2932 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastThe Art & Science of Marketing Campaigns that Speak to the BrainI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic i...2023-05-231h 00
Behavioral Grooves PodcastWant Marketing That’s Effective? Use a Behavioral Science Perspective | Nancy HarhutInterested in a secret, underused marketing trick? Use rhyme in your design! You may easily recall examples like “Bounty: the quicker picker upper” or “Duracell: no battery is stronger, longer”. By including rhyming words in your marketing, your content is actually more memorable and more believable. This is just one of the 25 behavioral science tips that our expert guest, Nancy Harhut outlines in her comprehensive new book, “Using Behavioral Science in Marketing”.
Nancy Harhutt is Co-Founder and Chief Creative Officer at HBT Marketing, a consultancy that specializes in applying human behavior techniques to marketing. Her new book Using...2023-05-011h 09
Behaviour Change Marketing BootcampE46 Using Behavioural Science in Marketing with Nancy Harhut
This episode is an interview Nancy Harut author of Using Behavioral Science in Marketing and co-founder and chief creative officer at marketing agency HBT.
Quote from Nancy
“all of us really are our choice architects, when you think about it, there really is no neutral way to present information, you know, how information is presented, influences how people decide about it. And that's, that's essentially the core of choice architecture, how you present, you know, options or choices, determines or influences, see decisions people make about them.”
Three Aha Moments...2023-04-2124 min
The Marketing Millennials150 - 5 Psychological Biases to Use in Your Marketing Today, With Nancy HarhutWhen you understand your customers’ motivations, then you can start using your marketing tactics way more effectively.Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing. She’s also an expert in behavioral science and its intersection with marketing.Daniel and Nancy discuss why you don’t just need to get the right message to the right person - you need to do it in the right way, how the powerful Endowment Effect can influence sales people, and why autonomy bias is a practical tactic all marketers can put to use.And...2023-03-3035 min
Podcast Notes Playlist: Signal From The Noise: By Podcast NotesI tested 5 MORE marketing principles to see if they really workedNudge - Marketing Science Simplified✓Claim: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday
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Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which prin...2023-03-2700 min
NudgeI tested 5 MORE marketing principles to see if they really workedEver worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Consistency experiment: https://bit.ly/3sABZTUInput...2023-03-2039 min
The WinBack Marketing PodcastBehavioral Science and WinbackThis week I'm extremely excited to welcome behavioral marketing expert Nancy Harhut to the show.In this episode Nancy explains why winback works from a behavioral science perspective.She also shares two great winback stories, one of which generated $68 million. You’ll find it fascinating! 2023-03-1723 min
High Conversion Health MarketerBehavioral Science with Nancy Harhut: Motivate Your Audience to Take ActionWhy do we take action when we know "everyone else" is doing something? What effect do rhyming words have on our decision making? Do stories really have more impact than straight forward facts? In my interview with Nancy Harhut, chief creative director at HBT Marketing, and author of "Using Behavioral Science in Marketing," she talks about why these tactics work... and provides plenty of cool examples.Connect with Nancy:LinkedIn: https://www.linkedin.com/in/nancyharhut/Twitter: @nharhutBusiness Website: https://www.hbtmktg.com/********Sign up for...2023-03-1326 minNudgeI tested 5 marketing principles to see if they really workedI’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments.You’ll learn what works, and what doesn't. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Scarcity experiment: https://bit.ly/3TZx2QkEndowment experiment: https://bit.ly/3N6GteyLoss aversion experiment: https://bit.ly/3FkN5EaSocial proof experiment: https://bit.ly/3gJMIJdRecipr...2023-02-2735 min
Together Digital Power Lounge, Women in Digital with Power to ShareHuman Behavior Hacks for Marketers | Nancy Harhut, Chief Creative Officer at HBT Marketing & Author | Power Lounge S2E3We're going to talk about how behavioral science can make for effective marketing with book author, Nancy Harhut.THIS WEEK'S TOPIC:Behavioral scientists have proven people don’t really think about what they do. Instead, they react automatically -- with hard-wired decision defaults that influence everything from what they read to when they buy. When you know how to prompt these defaults, you become a more effective marketer.THIS WEEK'S GUEST:A sought-after speaker, Nancy’s known for her interesting and actionable insights that focus on the impa...2023-02-1558 min