Shows
Look for the Good with Mindset Coach Carrie RowanGetting to Know You: Personal Branding with Nancy Marshall | Episode 97Do you know your true strengths? Have you defined your personal brand, both online and in real life? This week on Look for the Good, we’re thrilled to welcome a most joyful special guest, Nancy Marshall, Author and Founder & CEO of Marshall Communications, also known as The PR Maven. With 35 years of PR expertise, Nancy shares her invaluable insights into discovering your unique gifts and why owning your personal brand is essential.
Together, we dive into the stories we carry—those limiting beliefs formed in childhood and the uplifting, empowering narratives that can propel us to our hig...
2024-12-1656 minLook for the Good with Mindset Coach Carrie RowanGetting to Know You: Personal Branding with Nancy Marshall | Episode 97Do you know your true strengths? Have you defined your personal brand, both online and in real life? This week on Look for the Good, we’re thrilled to welcome a most joyful special guest, Nancy Marshall, Author and Founder & CEO of Marshall Communications, also known as The PR Maven. With 35 years of PR expertise, Nancy shares her invaluable insights into discovering your unique gifts and why owning your personal brand is essential.
Together, we dive into the stories we carry—those limiting beliefs formed in childhood and the uplifting, empowering narratives that can propel us to our hig...
2024-12-1656 min
The PR Maven PodcastThe Finale - A Bittersweet Goodbye For NowAlright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought...
2024-08-1308 minThe PR Maven PodcastThe Finale - A Bittersweet Goodbye For NowAlright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought...
2024-08-1308 min
The PR Maven PodcastHow To Use Your Strengths To Develop Your Personal Brand, With Christine Tieri – Episode 141 What are your strengths and how can you use them to grow your personal brand? In this episode, Chris Tieri explains how to leverage your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris’s definition of a brand and what research can do to help. 03:06 – A Career in Advertising 05:58 – Transitioning From Agency Owner to Strengths Coach 07:52 – Nancy and Chris’s Strengths 10:15 – C...
2024-08-0641 minThe PR Maven PodcastHow To Use Your Strengths To Develop Your Personal Brand, With Christine Tieri – Episode 141 What are your strengths and how can you use them to grow your personal brand? In this episode, Chris Tieri explains how to leverage your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris’s definition of a brand and what research can do to help. 03:06 – A Career in Advertising 05:58 – Transitioning From Agency Owner to Strengths Coach 07:52 – Nancy and Chris’s Strengths 10:15 – C...
2024-08-0641 min
The PR Maven PodcastThe Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada - Episode 281In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada. Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also features insights on maintaining authentic connections and highlights the i...
2024-07-3033 minThe PR Maven PodcastThe Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada - Episode 281In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada. Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also features insights on maintaining authentic connections and highlights the i...
2024-07-3033 min
The PR Maven PodcastGrowing Your Brand Through Public Speaking and Social Media Featuring April Chavez - Episode 280In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic brand can enhance one's professional and personal life. The episode is powered by...
2024-07-1632 minThe PR Maven PodcastGrowing Your Brand Through Public Speaking and Social Media Featuring April Chavez - Episode 280In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic brand can enhance one's professional and personal life. The episode is powered by...
2024-07-1632 min
The PR Maven PodcastTips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic storytelling, creating engaging marketing content from podcast interviews and repurposing suc...
2024-07-0234 minThe PR Maven PodcastTips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic storytelling, creating engaging marketing content from podcast interviews and repurposing suc...
2024-07-0234 min
The PR Maven PodcastWhat Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his interaction with t...
2024-06-1836 minThe PR Maven PodcastWhat Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his interaction with t...
2024-06-1836 min
The PR Maven PodcastHow This Magazine Is Growing In The Digital Age: Owner of Journey Magazines Carolyn Delaney - Ep 277In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread awareness and accessibility of recovery options, her vision for a world that celebrates recovery, and h...
2024-06-0434 minThe PR Maven PodcastHow This Magazine Is Growing In The Digital Age: Owner of Journey Magazines Carolyn Delaney - Ep 277In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread awareness and accessibility of recovery options, her vision for a world that celebrates recovery, and h...
2024-06-0434 min
The PR Maven PodcastHow To Build Your Own PR Business With Delaney Vetter In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working with food brands, the importance of u...
2024-05-2143 minThe PR Maven PodcastHow To Build Your Own PR Business With Delaney Vetter In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working with food brands, the importance of u...
2024-05-2143 min
The PR Maven PodcastPublic Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media placements. The founders discuss their journey from conceiving Pitchcraft during the pandemic to moving from Chicago to rural Al...
2024-05-0738 minThe PR Maven PodcastPublic Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media placements. The founders discuss their journey from conceiving Pitchcraft during the pandemic to moving from Chicago to rural Al...
2024-05-0738 min
The PR Maven Podcast680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a solid foundation beyond social media, her...
2024-04-3032 minThe PR Maven Podcast680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a solid foundation beyond social media, her...
2024-04-3032 min
The PR Maven PodcastHow DECD is Empowering Maine's Youth, With Kaylin (Kay) Kerina This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community Development, aims to connect 6,000 young people to work experiences in various industries, fostering passion and providing mentors. K...
2024-04-2333 minThe PR Maven PodcastHow DECD is Empowering Maine's Youth, With Kaylin (Kay) Kerina This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community Development, aims to connect 6,000 young people to work experiences in various industries, fostering passion and providing mentors. K...
2024-04-2333 min
The PR Maven PodcastAchieving Success in Marketing and Your Career, With Michelle Hood In this episode, Michelle Hood, executive vice president and chief operating officer of the American Hospital Association and former CEO of Northern Light Health, talks about her career in academic, national faith-based and rural healthcare integrated systems. In addition to talking about her career, Michelle gives career advice on risk-taking, establishing a pattern of lifelong learning and having enthusiasm for your work. Michelle and Nancy also talk about marketing and PR including the doors that can open through social media, the importance of a brand promise and measuring success. 04:35 Developing Leadership Skills 08:39 Risk-Taking Adv...
2024-04-1640 minThe PR Maven PodcastAchieving Success in Marketing and Your Career, With Michelle Hood In this episode, Michelle Hood, executive vice president and chief operating officer of the American Hospital Association and former CEO of Northern Light Health, talks about her career in academic, national faith-based and rural healthcare integrated systems. In addition to talking about her career, Michelle gives career advice on risk-taking, establishing a pattern of lifelong learning and having enthusiasm for your work. Michelle and Nancy also talk about marketing and PR including the doors that can open through social media, the importance of a brand promise and measuring success. 04:35 Developing Leadership Skills 08:39 Risk-Taking Adv...
2024-04-1640 min
The PR Maven PodcastA Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey In this episode, Nancy’s mentor, Chip Carey, shares his top tips from his 40+ year career in marketing and public relations. Find out why it is important to treat your hometown paper well, how to build relationships with reporters and journalists, and the benefits of telling a visual story and making it easy for the media to share those visuals. The most impactful tip for your career: don’t be afraid of change. Stay on top of changing technologies. Don’t be afraid to change how your brand is perceived. The ability to adapt and change will help you stay i...
2024-04-0259 minThe PR Maven PodcastA Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey In this episode, Nancy’s mentor, Chip Carey, shares his top tips from his 40+ year career in marketing and public relations. Find out why it is important to treat your hometown paper well, how to build relationships with reporters and journalists, and the benefits of telling a visual story and making it easy for the media to share those visuals. The most impactful tip for your career: don’t be afraid of change. Stay on top of changing technologies. Don’t be afraid to change how your brand is perceived. The ability to adapt and change will help you stay i...
2024-04-0259 min
The PR Maven PodcastCrafting Words That Sell: The Art of Copywriting with Stephen Church In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's perspectives on the British Monarchy, the evolution of SEO, and the nuanced c...
2024-03-2648 minThe PR Maven PodcastCrafting Words That Sell: The Art of Copywriting with Stephen Church In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's perspectives on the British Monarchy, the evolution of SEO, and the nuanced c...
2024-03-2648 min
The PR Maven PodcastHow to Adapt to Changing Customer Preferences, With Dana Bullen From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to the snow at the end of the day, so Dana describes the importance of snowmaking and how Sunday River shares the snow conditions with its audience. 00:00 Introduction to the PR Maven Podcast 01:40 Introducing Guest: Dan...
2024-03-1235 minThe PR Maven PodcastHow to Adapt to Changing Customer Preferences, With Dana Bullen From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to the snow at the end of the day, so Dana describes the importance of snowmaking and how Sunday River shares the snow conditions with its audience. 00:00 Introduction to the PR Maven Podcast 01:40 Introducing Guest: Dan...
2024-03-1235 min
The PR Maven PodcastHow To Grow an Already Established Brand With Karl Strand In this episode, Karl Strand shares the path his career has taken to become the general manager at Sugarloaf. Karl explains how his parents’ love of restaurants led him to a career in food and beverage operations, which also led him back to Sugarloaf, where he discovered his love of skiing in his younger years. After working his way up, Karl became the general manager at Sugarloaf. Nancy and Karl reminisce and share stories as well as talk about the powerful Sugarloaf brand and community. Karl also talks about plans for the future. 00:00 Introducing Guest: Karl Strand
2024-03-0544 minThe PR Maven PodcastHow To Grow an Already Established Brand With Karl Strand In this episode, Karl Strand shares the path his career has taken to become the general manager at Sugarloaf. Karl explains how his parents’ love of restaurants led him to a career in food and beverage operations, which also led him back to Sugarloaf, where he discovered his love of skiing in his younger years. After working his way up, Karl became the general manager at Sugarloaf. Nancy and Karl reminisce and share stories as well as talk about the powerful Sugarloaf brand and community. Karl also talks about plans for the future. 00:00 Introducing Guest: Karl Strand
2024-03-0544 min
The PR Maven PodcastDoes Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibilities, including managing social media, public relations and larger church communications. Their discussion also touches on the upcoming Episcopalian Communicators Conference, set to take place in P...
2024-02-2736 minThe PR Maven PodcastDoes Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibilities, including managing social media, public relations and larger church communications. Their discussion also touches on the upcoming Episcopalian Communicators Conference, set to take place in P...
2024-02-2736 min
The PR Maven PodcastHow To Positively Impact Lives Everyday Starting With How You Treat Your People With Sean Riley In this episode, host Nancy Marshall speaks with Sean Riley, president and CEO of Maine Course Hospitality Group (MCHG), about his career and network. Sean explains how his career in hospitality started after having been a high school teacher and the journey his career took before joining MCHG. Sean emphasizes the importance of a strong company culture and an employee first attitude. Social media has made it possible to further engage with employees as well as build a network. Sean describes how he uses social media and how it benefits all of his relationships, personally and professionally. 00:00 In...
2024-02-2045 minThe PR Maven PodcastHow To Positively Impact Lives Everyday Starting With How You Treat Your People With Sean Riley In this episode, host Nancy Marshall speaks with Sean Riley, president and CEO of Maine Course Hospitality Group (MCHG), about his career and network. Sean explains how his career in hospitality started after having been a high school teacher and the journey his career took before joining MCHG. Sean emphasizes the importance of a strong company culture and an employee first attitude. Social media has made it possible to further engage with employees as well as build a network. Sean describes how he uses social media and how it benefits all of his relationships, personally and professionally. 00:00 In...
2024-02-2045 min
The PR Maven PodcastPublic Relations and Marketing in the Arts With Raffi DerSimonian In this episode, Raffi DerSimonian talks about his career doing public relations and marketing of the arts. As a Waterville, Maine, native, Raffi describes the renaissance going on in the city from arts to dining. Music has always been a passion of Raffi’s. He describes his musical career and helping found Waterville Rocks. In addition to doing PR and marketing for the arts, Raffi is experienced in promoting higher education. Raffi shares some advice for schools and colleges to promote themselves as well as what to do when communicating during a crisis. 00:00 Introduction to the PR Mave...
2024-02-1343 minThe PR Maven PodcastPublic Relations and Marketing in the Arts With Raffi DerSimonian In this episode, Raffi DerSimonian talks about his career doing public relations and marketing of the arts. As a Waterville, Maine, native, Raffi describes the renaissance going on in the city from arts to dining. Music has always been a passion of Raffi’s. He describes his musical career and helping found Waterville Rocks. In addition to doing PR and marketing for the arts, Raffi is experienced in promoting higher education. Raffi shares some advice for schools and colleges to promote themselves as well as what to do when communicating during a crisis. 00:00 Introduction to the PR Mave...
2024-02-1343 min
The PR Maven PodcastPeople Over Price With Tim Winkeler In this episode, Nancy talks with Tim Winkeler, president and CEO of VIP Tires & Service about PR, marketing and sponsorships. Tim describes his career and how VIP Tires & Service has grown since he started working there in 2010, with a focus on people rather than price. Nancy and Tim also discuss how they met after Nancy left a bad review about her experience at VIP. Nancy and Tim also talk about sponsorships and how VIP sponsors events their employees are involved in. 00:00 Introduction to the PR Maven Podcast 01:32 Introducing Guest: Tim Winkeler 03:07 Tim Winkeler’s Care...
2024-02-0641 minThe PR Maven PodcastPeople Over Price With Tim Winkeler In this episode, Nancy talks with Tim Winkeler, president and CEO of VIP Tires & Service about PR, marketing and sponsorships. Tim describes his career and how VIP Tires & Service has grown since he started working there in 2010, with a focus on people rather than price. Nancy and Tim also discuss how they met after Nancy left a bad review about her experience at VIP. Nancy and Tim also talk about sponsorships and how VIP sponsors events their employees are involved in. 00:00 Introduction to the PR Maven Podcast 01:32 Introducing Guest: Tim Winkeler 03:07 Tim Winkeler’s Care...
2024-02-0641 min
The PR Maven PodcastHOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth With Koty PottsIn this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared to publishing new blog posts. He...
2024-01-3036 minThe PR Maven PodcastHOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth With Koty PottsIn this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared to publishing new blog posts. He...
2024-01-3036 min
The PR Maven PodcastUsing Public Relations to Improve Food Allergy Awareness, With Caili Elwell, Family Food Allergy Advocate and Public Relations Specialist/Independent Producer at Mother Eats Proper In this episode, Caili Elwell joins Nancy to share her career journey from hospitality to food allergy advocacy using public relations. After discovering her daughter had severe food allergies, Caili made a career shift, opening Mother Eats Proper to grow the conversation around food allergies. Caili shares her approach to PR and branding through this lens, emphasizing a craveable narrative. Caili also talks about the idea behind her documentary, “How Do We Make It Better?” 1:49 – Caili explains how her career started in hospitality and tourism before shifting to PR. 3:48 – Caili talks about discovering her daughter’s food aller...
2024-01-2327 minThe PR Maven PodcastUsing Public Relations to Improve Food Allergy Awareness, With Caili Elwell, Family Food Allergy Advocate and Public Relations Specialist/Independent Producer at Mother Eats Proper In this episode, Caili Elwell joins Nancy to share her career journey from hospitality to food allergy advocacy using public relations. After discovering her daughter had severe food allergies, Caili made a career shift, opening Mother Eats Proper to grow the conversation around food allergies. Caili shares her approach to PR and branding through this lens, emphasizing a craveable narrative. Caili also talks about the idea behind her documentary, “How Do We Make It Better?” 1:49 – Caili explains how her career started in hospitality and tourism before shifting to PR. 3:48 – Caili talks about discovering her daughter’s food aller...
2024-01-2327 min
The PR Maven PodcastNavigating the World of Media Production With Kathleen O'Heron In this episode, Nancy Marshall, The PR Maven®, speaks with Kathleen O'Heron, CEO and co- founder of Jynx Productions. Kathleen shares her professional journey, from her early fascination with film production and editing in high school and college, to co-founding Jynx Productions, a leading boutique media production company based in New England. She discusses the value of personal storytelling in achieving impactful personal branding and the documentary style of production that her company follows. Kathleen also sheds light on the production process, where a one-day to two-week shoot goes through several iterations of research, planning, filming, rating, editing and b...
2023-12-1944 minThe PR Maven PodcastNavigating the World of Media Production With Kathleen O'Heron In this episode, Nancy Marshall, The PR Maven®, speaks with Kathleen O'Heron, CEO and co- founder of Jynx Productions. Kathleen shares her professional journey, from her early fascination with film production and editing in high school and college, to co-founding Jynx Productions, a leading boutique media production company based in New England. She discusses the value of personal storytelling in achieving impactful personal branding and the documentary style of production that her company follows. Kathleen also sheds light on the production process, where a one-day to two-week shoot goes through several iterations of research, planning, filming, rating, editing and b...
2023-12-1944 min
The PR Maven PodcastUsing Empathy in Crisis Communications, With Steve McCausland, Communications Specialist at Marshall CommunicationsIn this episode, Steve McCausland returns to The PR Maven® Podcast to share more of his crisis communications wisdom. Starting with his background and career, Steve shares some examples of how to handle communicating during crises based on his 30+ years working for Maine Public Safety. Steve and Nancy also give a look into their crisis communications training process, including some of their most important tips. Steve and Nancy discuss how the media landscape has changed throughout their careers as well and how that impacts your crisis communications strategy. 3:21 – Steve talks about his 30+ year career at Maine Public Saf...
2023-11-2844 minThe PR Maven PodcastUsing Empathy in Crisis Communications, With Steve McCausland, Communications Specialist at Marshall CommunicationsIn this episode, Steve McCausland returns to The PR Maven® Podcast to share more of his crisis communications wisdom. Starting with his background and career, Steve shares some examples of how to handle communicating during crises based on his 30+ years working for Maine Public Safety. Steve and Nancy also give a look into their crisis communications training process, including some of their most important tips. Steve and Nancy discuss how the media landscape has changed throughout their careers as well and how that impacts your crisis communications strategy. 3:21 – Steve talks about his 30+ year career at Maine Public Saf...
2023-11-2844 min
The PR Maven Podcast2023 Golden Microphone Award Celebration With Bob Shultz In this episode, The PR Maven® Podcast celebrates five years and congratulates Bob Shultz, president and chief financial officer at Puritan Medical Products, for having the most popular episode of the year. Nancy and Bob talk about how Puritan adapted during the COVID pandemic and how they are diversifying now that demand for COVID swabs has decreased. Nancy and Bob also talk about the value of having a finance background in a leadership position. 3:17 – Bob explains how Puritan adapted to the demand for testing swabs during the COVID pandemic. 7:39 – Bob talks about the growth at Puritan...
2023-11-1424 minThe PR Maven Podcast2023 Golden Microphone Award Celebration With Bob Shultz In this episode, The PR Maven® Podcast celebrates five years and congratulates Bob Shultz, president and chief financial officer at Puritan Medical Products, for having the most popular episode of the year. Nancy and Bob talk about how Puritan adapted during the COVID pandemic and how they are diversifying now that demand for COVID swabs has decreased. Nancy and Bob also talk about the value of having a finance background in a leadership position. 3:17 – Bob explains how Puritan adapted to the demand for testing swabs during the COVID pandemic. 7:39 – Bob talks about the growth at Puritan...
2023-11-1424 min
The PR Maven PodcastEncore Episode 210: An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products As The PR Maven® Podcast awards the 2023 Golden Microphone, we are rereleasing the most popular guest episode of the past year. This year’s Golden Microphone Award winner is Bob Shultz, president and chief financial officer at Puritan Medical Products. Listen to this week’s encore episode as a refresher ahead of next week’s launch of a new episode with Bob! In episode 210, Nancy and Bob talked about Puritan Medical Products’ growth after ramping up production of their testing swabs for COVID-19 under the Defense Production Act. In early 2020, Puritan was one of only two producers of these sw...
2023-11-0743 minThe PR Maven PodcastEncore Episode 210: An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products As The PR Maven® Podcast awards the 2023 Golden Microphone, we are rereleasing the most popular guest episode of the past year. This year’s Golden Microphone Award winner is Bob Shultz, president and chief financial officer at Puritan Medical Products. Listen to this week’s encore episode as a refresher ahead of next week’s launch of a new episode with Bob! In episode 210, Nancy and Bob talked about Puritan Medical Products’ growth after ramping up production of their testing swabs for COVID-19 under the Defense Production Act. In early 2020, Puritan was one of only two producers of these sw...
2023-11-0743 min
The PR Maven PodcastWhy Your Business Should Do a Social Media Audit, With Lara Beckius, Marshall Communications’ 2023 Intern When was the last time you took a good look at your business’s social media presence? Is it time for a social media audit? In this podcast episode, Lara Beckius, Marshall Communications’ 2023 intern, explains when and why you should complete a social media audit. Whether you want to make sure you are reaching your target audience or you want to expand your social media presence, Lara offers some tips for completing a social media audit and making sure you are moving in the right direction. 3:25 – Lara gives an overview of her career so far. 5:35 – Lara describ...
2023-10-0327 minThe PR Maven PodcastWhy Your Business Should Do a Social Media Audit, With Lara Beckius, Marshall Communications’ 2023 Intern When was the last time you took a good look at your business’s social media presence? Is it time for a social media audit? In this podcast episode, Lara Beckius, Marshall Communications’ 2023 intern, explains when and why you should complete a social media audit. Whether you want to make sure you are reaching your target audience or you want to expand your social media presence, Lara offers some tips for completing a social media audit and making sure you are moving in the right direction. 3:25 – Lara gives an overview of her career so far. 5:35 – Lara describ...
2023-10-0327 min
The PR Maven PodcastCelebrating Five Years, With Special Guest, Tim Cotton At last! A new episode with Tim Cotton is here! To wrap up our fifth anniversary celebration, we are proud to launch this new episode with the PR Maven® Podcast guest with the most popular episodes of all time. In this episode, Nancy catches up with Tim Cotton. Since his last episode, Tim has retired from the Bangor Police Department, but still manages their Facebook page, as well as his own. He has also published three books and is working on a fourth. Listen to Nancy and Tim’s conversation. 3:05 – Tim explains how his career came about by mist...
2023-09-2641 minThe PR Maven PodcastCelebrating Five Years, With Special Guest, Tim Cotton At last! A new episode with Tim Cotton is here! To wrap up our fifth anniversary celebration, we are proud to launch this new episode with the PR Maven® Podcast guest with the most popular episodes of all time. In this episode, Nancy catches up with Tim Cotton. Since his last episode, Tim has retired from the Bangor Police Department, but still manages their Facebook page, as well as his own. He has also published three books and is working on a fourth. Listen to Nancy and Tim’s conversation. 3:05 – Tim explains how his career came about by mist...
2023-09-2641 min
The PR Maven PodcastEncore Episode 36: Lieutenant Tim Cotton, Bangor Police Department As The PR Maven® Podcast celebrates 5 years, we are rereleasing our two most popular episodes of all time, episode 36 and episode 60, both with special guest, Tim Cotton. Whether you have been listening to The PR Maven® Podcast consistently from the beginning or you are a more recent or occasional listener, we hope you enjoy these encore episodes as we build up to the release of a new episode with Tim coming out on September 26! Let’s get excited! In episode 36, Nancy recorded her first episode with Tim Cotton. At the time, Tim was a lieutenant with the Bangor...
2023-09-1253 minThe PR Maven PodcastEncore Episode 36: Lieutenant Tim Cotton, Bangor Police Department As The PR Maven® Podcast celebrates 5 years, we are rereleasing our two most popular episodes of all time, episode 36 and episode 60, both with special guest, Tim Cotton. Whether you have been listening to The PR Maven® Podcast consistently from the beginning or you are a more recent or occasional listener, we hope you enjoy these encore episodes as we build up to the release of a new episode with Tim coming out on September 26! Let’s get excited! In episode 36, Nancy recorded her first episode with Tim Cotton. At the time, Tim was a lieutenant with the Bangor...
2023-09-1253 min
The PR Maven PodcastJournalists vs. Influencers – Where You Should Place Your Trust, With Karen Stabiner, Journalist and Author Getting the word out about your business requires a mix of marketing techniques, but should working with influencers be one of your marketing strategies? On the one hand, influencers can help spread the word about your business, but on the other, influencers can take advantage of businesses and have less credibility than journalists. In this episode, Karen Stabiner talks about the challenges and downsides of working with influencers, particularly in the restaurant industry. 3:57 – Karen shares how she became interested in writing as a career when her eighth-grade teacher told her she was good at writing. 5:26 – Karen ta...
2023-09-0550 minThe PR Maven PodcastJournalists vs. Influencers – Where You Should Place Your Trust, With Karen Stabiner, Journalist and Author Getting the word out about your business requires a mix of marketing techniques, but should working with influencers be one of your marketing strategies? On the one hand, influencers can help spread the word about your business, but on the other, influencers can take advantage of businesses and have less credibility than journalists. In this episode, Karen Stabiner talks about the challenges and downsides of working with influencers, particularly in the restaurant industry. 3:57 – Karen shares how she became interested in writing as a career when her eighth-grade teacher told her she was good at writing. 5:26 – Karen ta...
2023-09-0550 min
The PR Maven PodcastHow To Become a Changemaker, With Dr. Patti Talbot, Founder and CEO of Blue Roads Education Group What is a changemaker and who can become one? In this episode, Dr. Patti Talbot defines what a changemaker is and explains that you don’t need to be someone extraordinarily special to make the change you want to see. Patti emphasizes working together to make change and shares some success stories from working with changemakers. Patti also talks about her career in education, founding Blue Roads Education Group, creating her podcast (On Your Own Terms) and public speaking. 3:16 – Patti talks about her career in education and starting Blue Roads Education Group. 5:25 – Patti explains her podcast an...
2023-08-0127 minThe PR Maven PodcastHow To Become a Changemaker, With Dr. Patti Talbot, Founder and CEO of Blue Roads Education Group What is a changemaker and who can become one? In this episode, Dr. Patti Talbot defines what a changemaker is and explains that you don’t need to be someone extraordinarily special to make the change you want to see. Patti emphasizes working together to make change and shares some success stories from working with changemakers. Patti also talks about her career in education, founding Blue Roads Education Group, creating her podcast (On Your Own Terms) and public speaking. 3:16 – Patti talks about her career in education and starting Blue Roads Education Group. 5:25 – Patti explains her podcast an...
2023-08-0127 min
The PR Maven PodcastYouTube BasicsVideo content is a powerful tool on most social media platforms, so having a channel on YouTube, a social media platform predominately made up of video content, can be beneficial to your business. Not only is YouTube another platform to share your video content and reach your audience, but it is also a powerful search engine that helps expand your audience. In this episode, find out how to use YouTube for your business and some content ideas to get you started. 1:11 – Why you should create a YouTube channel for your business. 2:13 – YouTube’s demographics. 3:2...
2023-07-2511 minThe PR Maven PodcastYouTube BasicsVideo content is a powerful tool on most social media platforms, so having a channel on YouTube, a social media platform predominately made up of video content, can be beneficial to your business. Not only is YouTube another platform to share your video content and reach your audience, but it is also a powerful search engine that helps expand your audience. In this episode, find out how to use YouTube for your business and some content ideas to get you started. 1:11 – Why you should create a YouTube channel for your business. 2:13 – YouTube’s demographics. 3:2...
2023-07-2511 min
The PR Maven PodcastWhere To Start When Promoting Your New Business, With Dr. Phil Finemore, PT, DPT, Owner of WorkFitME Mobile Physical Therapy Not all professions teach you how to run a business during your studies. What do you do when you open your own business but don’t know how to promote it? In this episode, Dr. Phil Finemore talks about his career path and how he launched his own business. Dr. Phil shares some of the ways he learned to promote WorkFitME Mobile PT using networking to grow his audience. Dr. Phil also describes his approach to physical therapy and Nancy shares her physical therapy journey. 3:55 – Dr. Phil explains how having physical therapy got him interested in the field...
2023-07-1127 minThe PR Maven PodcastWhere To Start When Promoting Your New Business, With Dr. Phil Finemore, PT, DPT, Owner of WorkFitME Mobile Physical Therapy Not all professions teach you how to run a business during your studies. What do you do when you open your own business but don’t know how to promote it? In this episode, Dr. Phil Finemore talks about his career path and how he launched his own business. Dr. Phil shares some of the ways he learned to promote WorkFitME Mobile PT using networking to grow his audience. Dr. Phil also describes his approach to physical therapy and Nancy shares her physical therapy journey. 3:55 – Dr. Phil explains how having physical therapy got him interested in the field...
2023-07-1127 min
The PR Maven PodcastTwitter Basics Twitter has been in the news a lot recently following Elon Musk’s acquisition of the company. While Twitter has undergone many changes and faced criticism recently, the platform is still a great place to help your business connect with the media and with your audience. In this episode, Nancy takes a look at some of the reasons you should consider creating a Twitter account and how to use Twitter once your account has been created. 1:04 – Why you should create a Twitter profile for your business. 3:44 – Twitter’s demographics. 4:40 – How to create a profile.
2023-07-0411 minThe PR Maven PodcastTwitter Basics Twitter has been in the news a lot recently following Elon Musk’s acquisition of the company. While Twitter has undergone many changes and faced criticism recently, the platform is still a great place to help your business connect with the media and with your audience. In this episode, Nancy takes a look at some of the reasons you should consider creating a Twitter account and how to use Twitter once your account has been created. 1:04 – Why you should create a Twitter profile for your business. 3:44 – Twitter’s demographics. 4:40 – How to create a profile.
2023-07-0411 min
The PR Maven PodcastFacebook Basics While some say that Facebook is dying, the data proves otherwise. Facebook has nearly 3 billion monthly active users which is more than any other app in the world. Not only is the audience very large, but 200 million businesses are also on Facebook. If you aren’t on Facebook yet, now is the time to create an account. In this episode, Nancy goes through the basic steps you need to know, from creating a Facebook page to making a post. She also covers a few reasons why you should join, what Facebook’s audience looks like and some content ideas to g...
2023-06-0614 minThe PR Maven PodcastFacebook Basics While some say that Facebook is dying, the data proves otherwise. Facebook has nearly 3 billion monthly active users which is more than any other app in the world. Not only is the audience very large, but 200 million businesses are also on Facebook. If you aren’t on Facebook yet, now is the time to create an account. In this episode, Nancy goes through the basic steps you need to know, from creating a Facebook page to making a post. She also covers a few reasons why you should join, what Facebook’s audience looks like and some content ideas to g...
2023-06-0614 min
The PR Maven PodcastThe Latest on SEO, Content Marketing and AI, With Dale Bertrand, Founder and President of Fire&Spark Many think that SEO is all about keywords, but it should really be about our customers. In this podcast episode, Dale Bertrand talks about SEO best practices and creating content with the customer, not just search engines, in mind. From attracting people with content, to converting them to customers, Dale explains what conversions look like for different businesses. Dale describes how AI will change SEO and the content you should be creating. Dale also gives an overview of what his keynote speech will cover. 2:50 – Dale started his career building websites, but explains how he switched to marketing.
2023-05-3037 minThe PR Maven PodcastThe Latest on SEO, Content Marketing and AI, With Dale Bertrand, Founder and President of Fire&Spark Many think that SEO is all about keywords, but it should really be about our customers. In this podcast episode, Dale Bertrand talks about SEO best practices and creating content with the customer, not just search engines, in mind. From attracting people with content, to converting them to customers, Dale explains what conversions look like for different businesses. Dale describes how AI will change SEO and the content you should be creating. Dale also gives an overview of what his keynote speech will cover. 2:50 – Dale started his career building websites, but explains how he switched to marketing.
2023-05-3037 min
The PR Maven PodcastHow to Overcome Imposter Syndrome and Grow Your Personal Brand, With Kris Kelso, Keynote Speaker, Author and Leadership Coach Do you know what imposter syndrome is? In this episode, Nancy speaks with Kris Kelso, author of “Overcoming The Impostor,” about what imposter syndrome is, how to overcome it and how overcoming it can benefit your personal brand. Kris also talks about his career and his public speaking journey. Kris shares how writing his book helped him become a thought leader and how his PR plan helped spread the word about his book. 4:24 – Kris talks about his career, starting in music, software development and tech, and now as a leadership coach. 5:50 – Kris explains why he decided to e...
2023-05-0239 minThe PR Maven PodcastHow to Overcome Imposter Syndrome and Grow Your Personal Brand, With Kris Kelso, Keynote Speaker, Author and Leadership Coach Do you know what imposter syndrome is? In this episode, Nancy speaks with Kris Kelso, author of “Overcoming The Impostor,” about what imposter syndrome is, how to overcome it and how overcoming it can benefit your personal brand. Kris also talks about his career and his public speaking journey. Kris shares how writing his book helped him become a thought leader and how his PR plan helped spread the word about his book. 4:24 – Kris talks about his career, starting in music, software development and tech, and now as a leadership coach. 5:50 – Kris explains why he decided to e...
2023-05-0239 min
LeadHER by Example1: Nancy Marshall, "When you mess up, you dress up, and fess up."“When you mess up, you dress up, and fess up.” Step into the world of PR in the past, present, and future with industry veteran Nancy Marshall. Nancy and your host Kit Huffman are here to break down handy tips and strategies for navigating the changing landscape of technology, handling crises, and growing your brand. Hear from Nancy’s wealth of knowledge as she shares her wisdom, perspective, and funny stories in this inaugural episode of LeadHER By Example. Want more great tips from Kit and Nancy? Check out their work below: Kit Huffman...
2023-04-1228 min
The PR Maven PodcastHow To Infuse Storytelling Into Your Brand, With Mads Hanna, Founder of Curated CompassTelling your story is a big part of building your brand. In this episode, Mads Hanna starts off by talking about her career and how it led her to brand storytelling. Mads explains how you can breathe storytelling into your brand, the four fundamental pieces for brand storytelling and when having a clear story is important in all aspects of your business. Nancy and Mads also discuss how brand storytelling is important to staying relevant, especially with all the different methods of sharing your story today. 2:29 – Mads explains how she grew up telling stories and how her mo...
2023-03-2843 minThe PR Maven PodcastHow To Infuse Storytelling Into Your Brand, With Mads Hanna, Founder of Curated CompassTelling your story is a big part of building your brand. In this episode, Mads Hanna starts off by talking about her career and how it led her to brand storytelling. Mads explains how you can breathe storytelling into your brand, the four fundamental pieces for brand storytelling and when having a clear story is important in all aspects of your business. Nancy and Mads also discuss how brand storytelling is important to staying relevant, especially with all the different methods of sharing your story today. 2:29 – Mads explains how she grew up telling stories and how her mo...
2023-03-2843 min
The PR Maven PodcastTalking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications TikTok is the fastest-growing social media platform worldwide, surpassing social media giants like Facebook, Instagram and Twitter. In this podcast episode, Anna McDermott shares some of the tips she has learned from creating TikToks for Marshall Communications. Anna also shares the data and demographics that prove why TikTok is an important PR and marketing resource for your business. 1:32 – Anna explains how her career started in the hospitality industry. 2:40 – Anna describes how she started using TikTok for herself personally and for Marshall Communications. 3:38 – Anna talks about the kinds of videos she creates. 5:04 – Anna shares what s...
2023-03-1422 minThe PR Maven PodcastTalking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications TikTok is the fastest-growing social media platform worldwide, surpassing social media giants like Facebook, Instagram and Twitter. In this podcast episode, Anna McDermott shares some of the tips she has learned from creating TikToks for Marshall Communications. Anna also shares the data and demographics that prove why TikTok is an important PR and marketing resource for your business. 1:32 – Anna explains how her career started in the hospitality industry. 2:40 – Anna describes how she started using TikTok for herself personally and for Marshall Communications. 3:38 – Anna talks about the kinds of videos she creates. 5:04 – Anna shares what s...
2023-03-1422 min
The PR Maven PodcastHow PR Can Promote Art With a Purpose, With Anna Dibble, Founding Director of Gulf of Maine EcoArts Did you know that the Gulf of Maine is warming faster than 96% of all the world’s oceans? Anna Dibble joins Nancy to talk about her environmental advocacy as an artist and what Gulf of Maine EcoArts is doing to shine a light on the impacts of climate change. Public relations plays a key role in helping spread the word about art exhibits, including the Gulf of Maine EcoArts’ latest collaboration with Maine Maritime Museum, an exhibit called “SeaChange: Darkness & Light in the Gulf of Maine.” Listen to this episode to find out what role PR plays and learn more abo...
2023-03-0726 minThe PR Maven PodcastHow PR Can Promote Art With a Purpose, With Anna Dibble, Founding Director of Gulf of Maine EcoArts Did you know that the Gulf of Maine is warming faster than 96% of all the world’s oceans? Anna Dibble joins Nancy to talk about her environmental advocacy as an artist and what Gulf of Maine EcoArts is doing to shine a light on the impacts of climate change. Public relations plays a key role in helping spread the word about art exhibits, including the Gulf of Maine EcoArts’ latest collaboration with Maine Maritime Museum, an exhibit called “SeaChange: Darkness & Light in the Gulf of Maine.” Listen to this episode to find out what role PR plays and learn more abo...
2023-03-0726 min
The PR Maven PodcastA Love Letter to Public Relations Nancy’s love of public relations started early on when her father, an electrical engineer for Westinghouse Electric Corporation, suggested she pursue a career in PR. After graduating from Colby College, Nancy worked at Sugarloaf as the assistant director of communications. In 1991, Nancy opened her own agency with Sugarloaf as her first client. Because of her love for PR, Nancy always wanted to experience her clients’ businesses and show that she had the credentials to be the spokesperson for these organizations. When she worked for Sugarloaf she became a certified ski instructor, for Northern Outdoors she become a whit...
2023-02-1411 minThe PR Maven PodcastA Love Letter to Public Relations Nancy’s love of public relations started early on when her father, an electrical engineer for Westinghouse Electric Corporation, suggested she pursue a career in PR. After graduating from Colby College, Nancy worked at Sugarloaf as the assistant director of communications. In 1991, Nancy opened her own agency with Sugarloaf as her first client. Because of her love for PR, Nancy always wanted to experience her clients’ businesses and show that she had the credentials to be the spokesperson for these organizations. When she worked for Sugarloaf she became a certified ski instructor, for Northern Outdoors she become a whit...
2023-02-1411 min
The PR Maven PodcastChanging Customer Perceptions in the Automotive Repair Industry With PR and Marketing, Featuring Lynn Campbell, Director of Marketing, Advertising and CRM at VIP Tires & ServiceIn an industry where most of your customers are grumpy from having vehicle trouble, how do you create an enjoyable experience? In this podcast episode, Nancy speaks with Lynn Campbell, director of marketing, advertising and CRM at VIP Tires & Service. Lynn talks about the differences between the automotive repair industry and the other industries she has worked. She also describes the difference between the marketing techniques VIP uses and what makes each of those techniques unique and valuable. 3:20 – Lynn explains how she is neither left nor right-brain dominant, enjoying both the science and creativity that comes with a...
2022-12-2728 minThe PR Maven PodcastChanging Customer Perceptions in the Automotive Repair Industry With PR and Marketing, Featuring Lynn Campbell, Director of Marketing, Advertising and CRM at VIP Tires & ServiceIn an industry where most of your customers are grumpy from having vehicle trouble, how do you create an enjoyable experience? In this podcast episode, Nancy speaks with Lynn Campbell, director of marketing, advertising and CRM at VIP Tires & Service. Lynn talks about the differences between the automotive repair industry and the other industries she has worked. She also describes the difference between the marketing techniques VIP uses and what makes each of those techniques unique and valuable. 3:20 – Lynn explains how she is neither left nor right-brain dominant, enjoying both the science and creativity that comes with a...
2022-12-2728 min
The PR Maven Podcast2022 Golden Microphone Award Celebration With Tim WinkelerIn this episode, The PR Maven® Podcast celebrates four years and congratulates Tim Winkeler, president and CEO of VIP Tires & Service, for having the most popular episode of the year. Nancy and Tim talk about what makes VIP’s business model successful and how the company’s internal culture is shared externally through marketing. Nancy and Tim also discuss the Right to Repair movement and how they first met. 3:20 – Tim makes remarks on winning the Golden Microphone Award, owing VIP’s success to its people. 4:08 – Tim explains the mission and values that drive VIP’s marketing....
2022-11-2926 minThe PR Maven Podcast2022 Golden Microphone Award Celebration With Tim WinkelerIn this episode, The PR Maven® Podcast celebrates four years and congratulates Tim Winkeler, president and CEO of VIP Tires & Service, for having the most popular episode of the year. Nancy and Tim talk about what makes VIP’s business model successful and how the company’s internal culture is shared externally through marketing. Nancy and Tim also discuss the Right to Repair movement and how they first met. 3:20 – Tim makes remarks on winning the Golden Microphone Award, owing VIP’s success to its people. 4:08 – Tim explains the mission and values that drive VIP’s marketing....
2022-11-2926 min
The PR Maven PodcastAn American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical ProductsDuring the COVID-19 pandemic, Puritan Medical Products ramped up production of their testing swabs under the Defense Production Act as one of only two producers of these swabs in the world. Bob Shultz, Puritan’s new president, sits down with Nancy to talk about Puritan’s growth since the beginning of the COVID-19 pandemic and plans for the future. Nancy and Bob also discuss the role sales and marketing has played in Puritan’s success. 3:27 – Bob talks about his career path, from his time as a student at Bowdoin all the way to becoming president and chief financial...
2022-11-0842 minThe PR Maven PodcastAn American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical ProductsDuring the COVID-19 pandemic, Puritan Medical Products ramped up production of their testing swabs under the Defense Production Act as one of only two producers of these swabs in the world. Bob Shultz, Puritan’s new president, sits down with Nancy to talk about Puritan’s growth since the beginning of the COVID-19 pandemic and plans for the future. Nancy and Bob also discuss the role sales and marketing has played in Puritan’s success. 3:27 – Bob talks about his career path, from his time as a student at Bowdoin all the way to becoming president and chief financial...
2022-11-0842 min
The PR Maven PodcastTactics To Employ in the Sales Industry, With Tate Sandrock, Sales Associate with Newcastle Realty.What tactics work the best in sales? Find out in this episode as Tate Sandrock, sales associate with Newcastle Realty, shares networking tactics that have made him successful. Tate shares how he uses letter writing as a sales tool in both closing sales and finding potential listings, as well as how personal connections have enhanced his professional and personal life. In addition, Tate talks about what personal branding means to him, how it is important in the field of sales and how he plans on continuing to build his personal brand by branching out to social media. 2:49 – Tate...
2022-10-1140 minThe PR Maven PodcastTactics To Employ in the Sales Industry, With Tate Sandrock, Sales Associate with Newcastle Realty.What tactics work the best in sales? Find out in this episode as Tate Sandrock, sales associate with Newcastle Realty, shares networking tactics that have made him successful. Tate shares how he uses letter writing as a sales tool in both closing sales and finding potential listings, as well as how personal connections have enhanced his professional and personal life. In addition, Tate talks about what personal branding means to him, how it is important in the field of sales and how he plans on continuing to build his personal brand by branching out to social media. 2:49 – Tate...
2022-10-1140 min
The PR Maven PodcastLearning About the Field of PR, With Abbey Violette, Intern at Marshall Communications.How has the field of public relations transformed today? Find out in this episode as Abbey Violette, intern at Marshall Communications shares how she has learned what goes into PR today, and how it differs from the field’s work in the past. Abbey explains how most people have a misconception of what PR actually is, and how it is a field of marketing that adapts easily to the times. She also shares what she has learned about personal branding, which has quickly become one of the services the field of PR offers today. In addition, Abbey talks about Th...
2022-09-2033 minThe PR Maven PodcastLearning About the Field of PR, With Abbey Violette, Intern at Marshall Communications.How has the field of public relations transformed today? Find out in this episode as Abbey Violette, intern at Marshall Communications shares how she has learned what goes into PR today, and how it differs from the field’s work in the past. Abbey explains how most people have a misconception of what PR actually is, and how it is a field of marketing that adapts easily to the times. She also shares what she has learned about personal branding, which has quickly become one of the services the field of PR offers today. In addition, Abbey talks about Th...
2022-09-2033 min
The PR Maven PodcastHow To Change Your Leadership Style for the Better, With Kevin Hancock, Chairman and CEO of Hancock Lumber.How can you change your leadership style for the better? Find out in this episode as Kevin Hancock, Chairman and CEO of Hancock Lumber shares how his condition has taught him a better leadership style that has led his company to success. Kevin explains how he learned of the power of listening to validate employees and making the right decisions. Despite his condition that affects his speaking, Kevin has actually taken on more speaking engagements and wrote multiple books to inspire others to think about their leadership, and the impacts it has on their business. 3:43 – Nancy and Ke...
2022-09-0654 minThe PR Maven PodcastHow To Change Your Leadership Style for the Better, With Kevin Hancock, Chairman and CEO of Hancock Lumber.How can you change your leadership style for the better? Find out in this episode as Kevin Hancock, Chairman and CEO of Hancock Lumber shares how his condition has taught him a better leadership style that has led his company to success. Kevin explains how he learned of the power of listening to validate employees and making the right decisions. Despite his condition that affects his speaking, Kevin has actually taken on more speaking engagements and wrote multiple books to inspire others to think about their leadership, and the impacts it has on their business. 3:43 – Nancy and Ke...
2022-09-0654 min
The PR Maven PodcastCelebrating 200 Episodes With Top Tips From the Top TenTo celebrate the 200th episode of The PR Maven® Podcast, Nancy shares the top ten most popular PR Maven® Podcast episodes of all time. For each of the top ten, Nancy plays each guest’s major tip, knowledge, and wisdom that they have learned from their successful careers and experience. Listen to these episodes’ highlights for the best advice for marketing your business and personal brand. 1:39 – 10: Episode 7 Becky McKinnell, President of iBEC Creative. Becky talks about how to use social media to attract new employees. 3:44 – 9: Episode 34 Alex Nerney, Co-Founder of Create and Go. Alex shares which soci...
2022-08-3125 minThe PR Maven PodcastCelebrating 200 Episodes With Top Tips From the Top TenTo celebrate the 200th episode of The PR Maven® Podcast, Nancy shares the top ten most popular PR Maven® Podcast episodes of all time. For each of the top ten, Nancy plays each guest’s major tip, knowledge, and wisdom that they have learned from their successful careers and experience. Listen to these episodes’ highlights for the best advice for marketing your business and personal brand. 1:39 – 10: Episode 7 Becky McKinnell, President of iBEC Creative. Becky talks about how to use social media to attract new employees. 3:44 – 9: Episode 34 Alex Nerney, Co-Founder of Create and Go. Alex shares which soci...
2022-08-3125 min
Artisans Who Wholesale hosted by Stefa NormantasWhy You Need PR, Nancy Marshall, The PR Maven®From her beginnings in a dream job on a Maine ski mountain to her work today leading a thriving agency, Nancy has built a career on relationships and the power of communications. PR is what she was born to do.
With media relations as her superpower, she shares practical and seasoned advice for planning and promoting your story.
A little about Nancy
Nancy Marshall, the PR Maven® and CEO of Marshall Communications, is a Yankee powerhouse of city-girl grit, staunch country values, and go-getter vigor.
She leads a boutique agency with a strong team of outcome-driven PR and marketing specialists. A...
2018-11-1432 min