Naomi Dunford - Podcast Details

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Managing the Smart MindEpisode 63 - Ruling the Internet with Naomi Dunford - Part 2Welcome to the second part of my marathon interview with Naomi Dunford, the founder of Ittybiz.In this second part, you'll learn:why Naomi got 1000 people to quit their day job,hwy failure doesn’t exist for herwhat it's like to be a minimalist digital nomad,how for her, travel comes down to “going to a different place with better coffee and doing exactly what she does at home”the joy of niching down to your perfect peopleher very early and slightly inconveniently timed (hello Covid!) retirementher beautiful philosophy of ‘Go down Giving’,ADHD and time blindnessho...2023-04-1656 min

Managing the Smart MindEpisode 62 - Ruling the Internet with Naomi Dunford - Part 1On this week's episode, I'm talking to Naomi Dunford, the founder of Ittybiz, and who I've been following and learning from since probably 2007. Naomi, in addition to being incredibly smart, is Romani Canadian, a small business coach and internet marketing veteran. As you'll learn during this conversation, she actually got 1000 people to quit their day jobs before she even turned 30. She also has both autism and ADHD and has always been a digital nomad. Also: Naomi unschools her teenager and she flat-out refuses to use social media. In this first part of th...2023-04-1243 min

Naomi Explains Marketing#018: Naomi Explains... TripwiresToday we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode.2023-04-1209 min

Naomi Explains Marketing#017: Naomi Explains... Launch ContentToday we’re talking about launch content. What is it? What isn’t it? How do we do it well? I'll explain it all on this episode.2023-03-0207 min

Naomi Explains Marketing#016: Naomi Explains... Cold vs. Warm TrafficEverybody talks about "cold traffic" and "warm traffic", but what do they even MEAN? What's the difference? Where do these people come from? What about ads and social media? And what do we do with this information? In today's episode, I'll explain it all.2023-02-0709 min

Naomi Explains Marketing#015: Naomi Explains... Objection ReversalToday we’re tackling the third in our “three ways to make it easier for your prospects to take action” series – we’re talking about objection reversal. If you haven’t heard them already, also check out the previous two episodes, on scarcity and urgency. Ok? Ok.Let's take it from the top.2023-01-2809 min

Naomi Explains Marketing#013: Naomi Explains... ScarcityIn our most recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. In it, I said that the last phase - action - is usually the one business owners find the most challenging because people are inert, and getting them off their asses can be tricky. We said that there were three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. Over the next few episodes we’re going to cover each of them in turn. But today, scarcity. Let's take it from the t 2022-08-3108 min

Naomi Explains Marketing#014: Naomi Explains... UrgencyIn a recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. We said that the action phase is trickiest because, well, getting people off their asses can be tricky. We mentioned three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. In our last episode, we tackled scarcity, and there were kittens. Today, urgency. No kittens, but I do have blueberries. Let’s take it from the top.2022-08-3107 min

Naomi Explains Marketing#012: Naomi Explains... AIDAYou might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey.What are the stages? What do they look like? How does it apply to your business? All this, and more, will be revealed. Give me 10 minutes, and I’ll explain… AIDA.Just click play, and I'll meet you there.2022-04-1109 min

Naomi Explains Marketing#011: Naomi Explains... Early Bird PricingEvery time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion?In today’s episode, I’ll explain the upsides and the downsides, and I’ll give an easy to use protocol to decide if early bird pricing is right for you, your business, your launch, or your event. Give me 10 minutes, and I’ll explain… early bird pricing.Just click play, and I’ll mee 2022-04-1109 min

Naomi Explains Marketing#010: Naomi Explains... Welcome SequencesEverybody talks about “welcome sequences” (and "nurturing sequences"... and "autoresponders"... and, and, and...) but the details are sometimes a mystery. In today’s episode, I’ll explain what welcome sequences are, where they came from, and how to make one effectively.How long should they be? Can you sell? Should you sell? What the hell do we even put in these things? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… welcome sequences.Just click play, and I’ll meet you there.2021-09-2609 min

Naomi Explains Marketing#009: Naomi Explains... Copy vs. ContentEverybody talks about “copy” and everybody talks about "content", but what do those terms actually mean? In today’s episode, I’ll explain what copy is, what content is, and where the difference matters.Where does copy go? Where does content go? Can something be copy and content at the same time? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… copy vs. content.Just click play, and I’ll meet you there.2021-09-2607 min

Naomi Explains Marketing#008: Naomi Explains... NewsjackingEverybody talks about “newsjacking”, but what does that actually MEAN? In today’s episode, I’ll explain what newsjacking is, three ways to do it, and and four tips for getting it right. How soon do you have to run your pieces? What qualifies as news? Does size matter? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… newsjacking.Just click play, and I’ll meet you there.2021-08-1408 min

Naomi Explains Marketing#007: Naomi Explains... Calls To ActionEverybody talks about “calls to action”, but what does that actually MEAN? In today’s episode, I’ll explain what a call to action is, what it includes, and debunk three big myths making things harder for everybody.Do you always need a call to action? How many are you allowed to have? And what does Braveheart have to do with this? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… calls to action.Just click play, and I’ll meet you there.2021-08-1408 min

Naomi Explains Marketing#006: Naomi Explains... ConversionEverybody talks about “conversion”, but what does it actually MEAN? In today’s episode, I’ll explain conversion, conversion rates, and whether or not you, in your business, even need to care. How do we measure conversion? DO we even measure conversion? Should we be measuring anything else? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… conversion.Just click play, and I’ll meet you there.2021-07-2907 min

Naomi Explains Marketing#005: Naomi Explains... Your Marketing StrategyEverybody talks about your “marketing strategy”, but what does it actually MEAN? In today’s episode, I’ll tell you what a marketing strategy is, how it relates to your business goals, and most importantly, how we come up with them. Are marketing strategies different from other strategies? How do we get to the Royal York Hotel? And what should you do if you’re REALLY confused. All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your marketing strategy.Just click play, and I’ll meet you there.2021-07-2909 min

Naomi Explains Marketing#004: Naomi Explains... Your OfferEverybody talks about your “offer”, but what does it actually MEAN? In today’s episode, I explain the difference between a product or service and an offer, and the three potential components of an offer - deliverable, price, and timing. What do you look at if your offer’s not converting? How do you increase perceived value when you’re offering intangibles? And what can you get for 20 bushels of grain and three goats? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your offer.Just click play, and I’ll meet y 2021-07-2808 min

Naomi Explains Marketing#003: Naomi Explains... Your Target CustomerEverybody talks about your “target customer”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about ideal clients, most likely buyers, and who to focus on so you don’t exhaust yourself searching for both.Why would you try to search for anyone OTHER than ideal clients and the most likely buyers? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your target customer.Just click play, and I’ll meet you there.2021-07-2207 min

Naomi Explains Marketing#002: Naomi Explains... Your USPEverybody talks about your “USP”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about why we even have this term, whether or not you need to have one, and a brief foray into toothpaste that fits into your purse.What is a USP, and do you, personally, need one? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your USP.Just click play, and I’ll meet you there.2021-07-2107 min

Naomi Explains Marketing#001: Naomi Explains... Your BrandEverybody talks about your “brand”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about brand elements, brand attributes, and perhaps most importantly, Old MacNamara’s cow.What does Old MacNamara’s cow have to do with anything? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll explain… your brand.Just click play, and I’ll meet you there.2021-07-2108 min

The Grow Your Private Practice ShowHow to stay productive, even on low energy daysDo you ever have those days when one minute, you feel like you can take on the world and accomplish almost anything and then the next, you have about as much energy and enthusiasm as a grumpy teenager? These changes in our mood and energy directly impact our productivity at home, at work, and in life in general and usually result in us rating our day as good or bad.But what if I suggested that you change that language and instead of labelling your day’s productivity as good or bad that you refer to...2021-05-1214 min

Pyjama-Business: Selbstbestimmt selbstständig mit Lilli Koisser31: Gemeinwohl über Gewinn - Wie kann ein anti-kapitalistisches Business aussehen? Ricarda Kiel im InterviewRicarda Kiel von "Die gute Website" hilft Selbstständigen, ihre Squarespace-Website zur Welt zu bringen - und zwar mit einem Sozialunternehmen. Ich habe Ricarda im Interview gefragt: Was ist eine gute Website für dich? Welche Stolpersteine nimmst du bei der Website-Erstellung wahr? Wie stehst du zum Thema Positionierung, Nische und Expertenstatus? Hat das schon mal Druck in dir ausgelöst? Welche Erfahrungen hast du im (Online-)Business mit (un-)menschlichem Marketing gemacht? Welche alternativen Wirtschaftsformen gibt es zum Kapitalismus? Wie kann ein anti-kapitalistisches Unternehmen aussehen? Was ist ein Sozialunternehmen und wie gestaltest du deines? Wie sieht dein soziales Preismodell aus...2021-05-061h 11

Talking About Clothes with Holly Chayes[Shopping Pre-Covid-19] The ups and downs of the shopping experience with Naomi DunfordIn this conversation we cover optimistic purchases, the trouble with not knowing what you don’t know, splitting your shopping between majority thrifting and minority high end, and the contrasting experiences between shopping in high end shops and thrifting. Find more at https://www.whowearswho.com/podcast4/2020-09-0216 min

Creative Coach | Mark McGuinnessNaomi Dunford on Marketing for CreativesNaomi Dunford has been helping unconventional business owners sell their work online since 2006, long before content marketing was a household term. In this episode she shares her contrarian approach to marketing for creatives – from reframing disempowering beliefs to spotting creativity in the world around you. ‘Creative people are the only people who are good at marketing’ – Naomi Dunford explains why marketing and creativity are inseparable. Listen to the episode. Episode summary Naomi Dunford Founder of IttyBiz and author of irreverent marketing advice for solo...2020-07-2700 min

The 21st Century CreativeNaomi Dunford on Marketing for CreativesNaomi Dunford has been helping unconventional business owners sell their work online since 2006, long before content marketing was a household term. In this episode she shares her contrarian approach to marketing for creatives – from reframing disempowering beliefs to spotting creativity in the world around you. ‘Creative people are the only people who are good at marketing’ – Naomi Dunford explains why marketing and creativity are inseparable. Listen to the episode. Episode summary Naomi Dunford Founder of IttyBiz and author of irreverent marketing advice for solo...2020-07-271h 07

Talking About Clothes with Holly ChayesLiving Through the Personal Style Movie Montage a conversation with Naomi DunfordOur conversation includes making style rules that fit your environment, buying really nice clothes that you never wear and that don’t work together, dressing a rapidly changing body. Middle school style fails and using them to motivate yourself to learn about style, and embracing the process because you can’t rush living through the movie montage. Naomi lives just west of Toronto in the snowbelt of Canada. She recently sold the company she had for the past 13 years and is now luxuriating in her retirement. You can hear our conversation and find out more abou...2020-03-1026 min

Hack The Entrepreneur478: Jump Headfirst into Your Business | Naomi DunfordGet a free 14-day, no risk trial. No credit card required. Visit Volusion and as a special for Hack the Entrepreneur listeners, get 50% off your first month's plan with promo code HACK. My guest today is a triple Pisces, marketing and growth coach, and a smart entrepreneur. She is the founder of IttyBiz, where her and her team turn smart, quirky people into smart, quirky entrepreneurs. She has been coaching and teaching online marketing since 2006 and has been featured in major outlets such as Forbes, Cosmopolitan and USA Today. Plus, her...2019-09-3050 min $Jon Nastor\'s Hack the Entrepreneur$ Jon Nastor's Hack the Entrepreneur478: Jump Headfirst into Your Business | Naomi DunfordGet a free 14-day, no risk trial. No credit card required. Visit Volusion and as a special for Hack the Entrepreneur listeners, get 50% off your first month's plan with promo code HACK. My guest today is a triple Pisces, marketing and growth coach, and a smart entrepreneur. She is the founder of IttyBiz, where her and her team turn smart, quirky people into smart, quirky entrepreneurs. She has been coaching and teaching online marketing since 2006 and has been featured in major outlets such as Forbes, Cosmopolitan and USA Today. ...2019-09-3000 min

Stepping Into Truth: Conversations on Social Justice and How We Get FreeTalking Gender, Success Models, and More with Naomi DunfordIn this conversation Naomi Dunford and I discuss gender and success models, the blissful ignorance of youth, unschooling, how she wound up starting a beauty blog at 35, and so much more. 2018-07-2354 min

Systems Meet HumanityWhich Emotions are Good (or Bad) for Business? - with Naomi DunfordEmotions always get in the way. It’s when we IGNORE our emotions – that’s when all wheels fall off the bus. {Naomi}. In this rich conversation we discuss... - Emotions in business – when they propel us forward and when they paralyze us. - Feeling constantly under a microscope - and how the one that's looking is not necessarily outside your head - Systems in “linear realms” like launches (easy) and the challenge in “blue ocean” realms, with no defined rules (“makes me crazy”) And tons more. It's probably the best episode I published to date. Tune in!2018-05-2539 min

Productivity AlchemyEpisode 22 - Focus, Deb KosibaThis week we discuss being able to focus on one thing, and one thing only, start to finish. Our Wombat Test Subject finally tries out Remember The Milk, and we get to hear what she thinks. Our interview this week is with one of our favorite people, Deb Kosiba from Seward Street Studios. Links for this Episode: A PSA from Mugin the Pit Bull's Mom Seward Street Studios Google Keep Oberon Design Naomi Dunford Download this Episode 2017-11-2349 min

Hack The EntrepreneurHTE 334: Why You Need to Throw Yourself Into Your Projects | Naomi DunfordMy guest today is a triple Pisces, marketing and growth coach, and a smart entrepreneur. She is the founder of IttyBiz, where her and her team turn smart, quirky people into smart, quirky entrepreneurs. She has been coaching and teaching online marketing since 2006 and has been featured in major outlets such as Forbes, Cosmopolitan and USA Today. Plus, her newsletter has attracted over 50,000 subscribers from across the globe. Now, let’s hack… Naomi Dunford. 2017-04-0350 min

Productive Flourishing Podcast089: Build From What You Have with Sonia SimoneThink about what comes to mind when I ask you to think about a marketer or sales person. Be honest! Did you think of a smart, soft spoken, insightful woman? If not, I hope today’s episode changes that for you. Sonia Simone is a marketing trend setter and founding partner of Rainmaker Digital, formerly Copyblogger Media. Throughout our conversation, she reveals how a risk averse, introverted and insanely curious writer became one of the leading voices in digital marketing today. Ready? Let’s do this! Key Takeaways:[1:03] Thank you to Sa...2016-05-1053 min $The Freelancers\' Show$ The Freelancers' ShowThe Freelancers' Show: LIVE Q&A #11 - August 25, 201500:55 - Host Updates 07:24 - Let’s say you’ve been billing by a week on a large project. The project slows down, meaning there is less to do and requests are sporadic and unpredictable, so weekly billing no longer makes sense to you or the client. What do you then switch to keeping in mind that it’s unpredictable work? 11:27 - ^^ I’m trying to avoid hourly. They don’t know my hourly rate. 14:35 - When other contractors on a client project go MIA off and on, and the work plays a vital role in the project, do you suggest replacemen...2015-10-011h 01 $The Freelancers\' Show$ The Freelancers' Show168 FS Branding with Sunny Bonnell01:05 - Sunny Bonnell Introduction TwitterMotto@wearemottoAshleigh Hansberger: @ashleighsnotes (Sunny’s Co-Founder) 01:38 - Archetyping Is Your Brand the Rebel, Hero or Lover? Discovering Brand ArchetypesUnderstanding The Brand Archetype 05:48 - Is archetyping important for the solopreneur? Johnny Cupcakes 12:21 - Identifying *Your* Archetype 15:37 - Branding ROI 21:44 - What do you do once you choose your archetype? Munk PackAnthony Bourdain 25:12 - Implementing Motto’s Archetype 26:04 - Can you blend archetypes? 28:47 - Finding a Target Audience 33:54 - Changing Brands 42:27 - Client Intake Process/Discovery Red Flags/Turning People Down 49:14 - The Audience TOMS Shoes 51:51 - Changing Archetypes Levi's Extras Best Advice I Ever Got: Don't Be a...2015-08-271h 02 $The Freelancers\' Show$ The Freelancers' ShowThe Freelancers' Show: LIVE Q&A #5 - February 24, 201506:09 - Q1: Do you group your products / services into one big site to pool traffic, or do you think its better to build them as their own brands? “Online Split Personalities” to Appeal to Specific GroupsJonathan’s Starbucks Gift Card Story 17:39 - Q2: As a freelancer, a designer has a portfolio. As a programmer, do you think your blog / user group and conference speaking says enough? Or, do you need to have Open Source to help backup your work? Obviously, it depends if the person hiring knows what GitHub is or not. I'm thinking about screencasts to add more visible portfo...2015-04-021h 11

Escape from Cubicle Nation PodcastThe Price is Right Interview Series: Mark SilverSo much of what you learn about pricing focuses on the external market. But in the daily practice of being an entrepreneur, much of the confusion and angst about pricing comes from an inner feeling. Mark Silver, co-founder of Heart of Business, has a very unique perspective on the inner game of pricing which is specifically tied to the spiritual side of business. In addition to being a long-time business coach, he is also a Sufi teacher and healer. Listen to our 40 minute conversation here. Mark covers a very interesting exercise...2009-12-0239 min