Shows
Business Real Talk- Content Marketing & Sales Innovation Without the BSREPLAY: Condition Your Audience to Buy: The Power of Intentional Marketing that Drives DecisionsAre you tired of attracting freebie seekers who never convert into paying clients? You know the value of your work and understand that building a profitable business means conditioning your audience from the very first interaction. But how do you guide potential clients from just browsing to confidently saying yes to your high-ticket offers? In this episode of Business Real Talk, I’m sharing the strategic steps that ensure that people are set up to say yes without you pressuring or convincing them with a full proof system that drives decisions, while positioning you as the only so...2025-07-2922 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSREPLAY: Bingeable Sales Funnels to Get Leads to Sell ThemselvesAre you tired of exhausting live launches and ineffective sales calls that don’t convert leads into paying clients? I’m going to show you how to automate your sales process so that your leads naturally sell themselves—without the pressure of live interactions. In this episode, Nas Echeverria shares: The Easy Yes Method: Why creating an automated decision system is key to transforming cold leads into high-paying clients, while eliminating the need for constant live launches. High Intent Leads: How to attract leads who are already inclined to buy, s...2025-07-1527 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 102: How to Sell So People Love Buying From YouSelling made easy. Gone are the days of forcing people to buy. There’s a better way that allows you to sell in a way where people love buying from you. The key isn’t in pushing harder or selling louder—it’s in creating decision momentum that naturally leads your audience to choose you. And in this episode, I’m breaking down how to use the Easy Yes Method to attract high-intent clients and reduce resistance, so your sales feel effortless and fun. I cover: The concept of decision momentum and how it keeps c...2024-12-1026 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 101: Make December Your Most Profitable Month + Kickstart Your Record-Breaking YearWant to make December your most profitable month yet and set the stage for record-breaking growth in Q1 2025? It’s not about cramming in last-minute sales tactics—it’s about building the right foundation to create momentum that carries into the new year. In this episode, I’m sharing the 3P Method—people, process, and profit—that will help you optimize your team, systems, and strategies to drive maximum results. I cover: Ending the Year Strong: How to turn December into a launchpad for your business’s success in 2025. Boosting Q1 Profits by 30...2024-12-0321 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 100: Innovative Advantage™: The Answer to Building a Business that Changes the WorldWant to know the secret to making prospects choose you over everyone else? It’s not just about being good at what you do—it’s about being innovative. In this milestone 100th episode of Business Real Talk, we break down exactly how to stand out in your industry and create an undeniable reason for clients to say yes to you by making your competition irrelevant using Innovative Advantage™. I cover: Your Innovative Advantage: How to define it and use it to make competitors irrelevant. Finding Market Gaps: Discover the needs your competitors aren’t m...2024-11-2524 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 99: Turn Viewers into Loyal Customers: The Episodic Content Strategy that Increases Conversions and Customer RetentionAre you ready to stop the endless content creation grind and start building trust, driving sales, and creating a loyal customer base? The key is shifting from one-off posts to a strategic, connected content journey that leads to long-term results. In this episode, I’ll share: The importance of having a connected content experience that builds relationships quickly to increase buying speed How to create a bingeable experience that provides context and answers questions decreasing the sales cycle The simple formula for episodic content and a Bingeable Decision System that moves peo...2024-11-1219 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 98: The Dark Truth behind the Catfish Effect Era in Business (and How People are Buying when Trust is Scarce)Have you ever been swayed by the flashy income claims of so-called "gurus"? You’re not alone. We’re in the 'Catfish Effect' era, where flashy promises from self-proclaimed gurus have triggered a trust recession, impacting ethical businesses everywhere. But what does this mean for ethical businesses and experts? How can you alleviate the scarcity of trust in buying, and speed up the buying process, In this episode of Business Real Talk, we’ll break down how you can thrive in this skeptical environment by leveraging the trust trifecta. Here’s what we cover: Under...2024-11-0522 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 97: The 3 Marketing Strategies to Dominate Social Media and Stand Out in 15 Minutes a DayTired of spending countless hours trying to “hack” social media or spend thousands of dollars on a marketing agency trying to master social media marketing to become a brand authority? Let me show you the 3 simple steps to dominating social media and standing out, so you create inbound demand in just 15 minutes a day! I’ll show you how to create a social media strategy that drives results (aka attract customers) while standing out online using the A.D.D Method. • Instant Authority: The simple strategy you can use to position yourself as the go-to solution...2024-10-3014 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 96: How to Build an Iconic Brand for 2025 and BeyondWant to build an iconic brand that stands the test of time and resonates deeply with consumers? It’s not about chasing trends or flashy marketing tactics. The key lies in creating emotional connections, brand recall, and continuous innovation. In this episode of Business Real Talk, we uncover the three-step Easy Yes Method for building a brand that thrives in 2025 and beyond. I’ll walk you through how to embrace gaps in the market, create your own unique playing field, and focus on method over marketing. We’ll cover: Emotional Connection: Why fostering deep...2024-10-2219 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 95: Bingeable Sales Funnels to Get Leads to Sell ThemselvesAre you tired of exhausting live launches and ineffective sales calls that don’t convert leads into paying clients? I’m going to show you how to automate your sales process so that your leads naturally sell themselves—without the pressure of live interactions. In this episode, Nas Echeverria shares: The Easy Yes Method: Why creating an automated decision system is key to transforming cold leads into high-paying clients, while eliminating the need for constant live launches. High Intent Leads: How to attract leads who are already inclined to buy, s...2024-10-0926 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 94: Selling without Selling: How to Make People Buy From You without Being SalesyIs your marketing creating interest (opt-ins, leads, hands raised) but now you’re stuck in the friend zone where people are interested but not buying? I’m going to show you how to convert interest into clients by making people naturally want to buy from you WITHOUT being salesy. In this episode Nas Echeverria shares: • The key to taking control and leading conversations that keep you out of the friend zone and make saying yes feel natural Reactive Validation: Why creating a reactive conversation process is a key phase in crea...2024-10-0120 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 93: Demand Creation: The Proven Formula to Creating Desire in Marketing So People Are Talking to YouWant more clients running TO you, ready to pay you without convincing, more marketing, or spending hours in the DM’s? In this episode, learn how to create consistent and predictable demand for your work,so you have a pipeline of leads who are ready to say yes. It all starts with the first phase of creating demand, which is creating desire in your marketing so people are talking to you. And that’s what we’re covering in today’s episode. In this Episode Nas Echeverria shares: • The 3 Phases of Demand and how to kno...2024-09-3025 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 92: What to do When Business is Slow to Turn Things Around FASTLooking for a strategy to navigate those inevitable slow seasons in your business? The answer isn’t in scrambling for quick fixes or panicking when sales dip. It’s about understanding the natural cycles of business and having a plan that keeps you steady and prepared. In this episode of Business Real Talk, we break down the reasons behind business slowdowns—whether they’re normal, seasonal, or situational—and share strategies to bounce back quickly. With over 13 years of experience and insights from thousands of business owners, I’ll guide you through: The Old Faithful Theory: A pr...2024-09-1733 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 91: Positioning Yourself as the Go-To Thought Leader without Years of Personal BrandingWant to become a recognized and sought after thought leader without constantly chasing visibility? The key isn’t in building a massive following or creating loud content. It’s about developing innovative strategies that naturally command attention and create demand, without the need for years of effort or overwhelming tactics. In this episode of Business Real Talk, we’re sharing the 3 key factors that position you as the go-to, sought after thought leader without the need for loud, flashy content or waiting years to establish credibility. Instead, we focus on innovative thinking, impactful communication, and craftin...2024-09-1026 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 90: The No Brainer Offer: Turning Your High Priced, Transformative Offers into Easy YesesAre you dedicated to creating offers that truly transform lives and stand out in a crowded market? You understand that delivering exceptional value is key to making your offers irresistible, but the question is, how do you craft an offer that feels like a no-brainer to your audience and sells effortlessly? In this episode of Business Real Talk, I’m revealing the secrets to designing high-value, transformational offers that not only meet but exceed client expectations and how to make them a total no-brainer for premium clients. Drawing on over 13 years of business experience, I’ll guide you...2024-09-0629 min
Business Real Talk- Content Marketing & Sales Innovation Without the BSEp 89: Setting Client Expectations, Getting Customized Hands-On Support and Driving Success with Emma KobilStriving to create a business that truly supports individualized success and leaves a lasting impact? You know that personalized guidance and ethical practices are key to long-term growth, but how do you integrate these elements without sacrificing your integrity or boundaries? In this episode of Business Real Talk, we dive into the power of customized support in business programs and how it can be the game-changer for your entrepreneurial journey. Special guest Emma Kobil, a Business Strategist for therapists, joins us to share her transformative experience with the Easy Yes Method and the GrowthBridge program. ...2024-08-2820 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 88: Condition Your Audience to Buy: The Power of Intentional Marketing that Drives DecisionsAre you tired of attracting freebie seekers who never convert into paying clients? You know the value of your work and understand that building a profitable business means conditioning your audience from the very first interaction. But how do you guide potential clients from just browsing to confidently saying yes to your high-ticket offers? In this episode of Business Real Talk, I’m sharing the strategic steps that ensure that people are set up to say yes without you pressuring or convincing them with a full proof system that drives decisions, while positioning you as the only so...2024-08-2022 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEP 87: Focusing on the RIGHT things to Build a Sustainable Business and Wealth that Doesn’t Depend on YouAre you striving to build a sustainable business that not only succeeds but also allows you to thrive without burning out? You know that true success isn't just about working harder—it's about working smarter, creating systems that support your growth while maintaining your well-being. But how do you achieve that balance? In this episode of 'Business Real Talk,' we dive into the unspoken challenges of entrepreneurship, addressing the mental, physical, and financial burdens that come with building a business. We’re discussing how you can achieve long-term success without burning out by slowing down to deve...2024-08-1325 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 86: 5 Steps to Being Seen and Heard as a Thought LeaderAre you committed to doing work that matters and leaves an impact on others? And you understand that thought leadership is what allows you to drive a change that outlasts you. But the question has always been HOW? How do you set yourself up to be seen and heard as a thought leader without spending decades to get there or pouring yourself into marketing so you can create the space for the deep and creative work necessary for true thought leadership. And in this episode I am sharing the 5 steps that allow you to be seen and...2024-08-0619 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 85: The Winning Inbound Marketing Strategy to Generate Sales Leads ConsistentlyIn this episode of Business Real Talk, we dive deep into how to move from exhausting outbound marketing to creating a scalable inbound marketing strategy that isn’t dependent on you. Learn how to transform strangers into high-intent leads, build a marketing ecosystem, and automate the decision-making process to drive consistent sales leads. Discover the three phases of inbound demand, the importance of messaging and intent, and how to validate and automate your sales system effectively. In this episode Nas Echeverria shares: • Understanding Inbound Marketing as it relates to your scaling strategy •...2024-07-3033 min
Business Real Talk- Content Marketing & Sales Innovation Without the BSEp 84:Client Spotlight: Revolutionizing the AirBnB Space with Kiera McGrathIf you’ve ever asked yourself “how do I know if what I’m doing is actually innovative” this episode is for you. We’re joined with special guest Kiera McGrath as she shares the good, bad and the ugly about creating a revolution in the AirBnB space using the Easy Yes Method. In this episode we talk about: The reality of uncovering and articulating your innovation and the unspoken truth about doubts and proximity genius trying to get in the way The sometimes scary process of creating inbound demand tha...2024-07-2323 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 83: Converting Sales Conversations: Getting Easy Yeses without getting friend zoned or using high-pressure tacticsSales conversations don't need to be difficult. They don't need to be complex. They don’t need to be this thing that makes us want to rip our hair out. For so many business owners, however, this is the case. And as a result, they often try solving the wrong problems. In this episode of 'Business Real Talk,' we explore how to create effortless, high-converting sales conversations without resorting to high-pressure tactics. The secret lies in a strategic approach involving compounding confirmation and visualized success, along with building foundational trust. We’ll cover: 2024-07-1732 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 82: Creating a Rave Worthy Group ProgramIn this episode of 'Business Real Talk,' we delve into the intricacies of building successful group programs and how to structure a group coaching program. Contrary to the belief that group offers are a universal solution, we'll explore the foundational elements essential for success: consistent client results, demand for your work, and a documented process. Our discussion will cover: Foundational Success Elements: Learn why consistent client results, demand for your work, and a documented process are crucial for group program success. Creating Rave-Worthy Experiences: Understand how to create exceptional client experiences and...2024-07-0923 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 81: Transparent & Timeless Marketing:Building Brand Trust for Presold Clients that SticksTransparent marketing will making you MORE money WITHOUT constantly reinventing your marketing. Your goal is to have more ready, presold buyers, the kind that show up saying yes before you even pitch them, while not needing to be tied to your desk chasing every next best marketing trend. What if I told you the key to better marketing, better clients, and more impact comes down to creating transparency in your business and marketing process. People WANT to buy, it’s about gaining trust in your brand, building easier and faster relationships, and setting pe...2024-07-0226 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 80: Leading the Change: Creating a Movement Making Business Strategy that Changes the WorldLooking to turn your business into a world-changing movement? It’s about discovering a deeper purpose that transcends traditional goals like marketing and sales, driving innovation, and making a global impact. In this episode of 'Business Real Talk,' we’ll cover: Finding a Deeper Purpose: Learn how to identify your passion and purpose, sparking innovation and leading transformative change. Creating a Movement-Making Strategy: Discover practical steps to develop a strategy that goes beyond personal efforts, extending your influence and creating a global impact. Recognizing Unspoken Desires: Understand how to tap into...2024-06-2538 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 79: Becoming In-Demand- Solving High Value Problems People Pay More ForWant to become the go-to solution for high-value clients and revolutionize your industry? In this episode of 'Business Real Talk,' we uncover how to solve high-value problems that create sustained demand and make competition irrelevant. We’ll dive into identifying critical challenges within your industry, connecting innovative solutions, and leveraging the instant demand formula for business growth. Additionally, we'll explore the importance of automating conversions and developing strategies to achieve world-class results at scale. In this episode, you'll discover: • Identifying High-Value Problems: Learn how to pinpoint the most critical challenges in your indu...2024-06-1816 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 78: The Sales Call Process that Creates MEGA believers WITHOUT Pressure or Booking Out Your CalendarWe all want to hear more, yeses, (amiright)? But creating a sales call process that doesn’t book out your calendar or use slimy “high pressure” tactics, can feel daunting. What if there was a sales technique that would easily allow you to convert more sales calls AND create mega believers who rave about you all from a single sales call? In this episode of 'Business Real Talk,' we’ll cover: The Inverted Yes Formula: Discover a unique method that transformed dreaded sales calls into successful conversations. Learn how this formula can dramatic...2024-06-1223 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 77: How to Make Buying Easy for the Customer & Make More Sales Using Treasure Map MarketingWant to boost your sales effortlessly? It’s not about complicated marketing tactics, but simplifying the buying process to make it easy for your customers. In this episode of 'Business Real Talk,' we’ll cover: Streamlining the Purchase Path: Learn why simplifying the buying process is crucial for potential customers and how it can significantly boost your sales. Decision Mapping and Micro-Decisions: Discover the concept of decision mapping and the importance of guiding your customers through micro-decisions to ensure a seamless buying experience. The Power of a Singular Ask: Understand the...2024-06-0421 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 76: Who to Hire?: Business Strategist Vs. Business CoachLooking to accelerate your business growth with the right support? It’s not just about finding any coach or strategist but ensuring they fit your specific needs and accurately diagnose your business challenges. In this episode of 'Business Real Talk,' we’ll cover: Identifying the Right Support: Understand common pitfalls when hiring coaches or strategists and how to avoid them. Accurate problem diagnosis is crucial for effective support. Strategists vs. Coaches: Learn the differences between business strategists and coaches. Discover the strategic approaches needed to identify and solve fundamental business issue...2024-05-2835 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 75: Building Low Maintenance Sales and Marketing Systems that Create High ImpactWant a growth strategy that’s low maintenance but highly effective? The answer isn’t in the latest social media trends or chasing new sales tactics. It’s about building sustainable systems that drive long-term growth with minimal effort. In this episode of 'The Business Real Talk,' we’ll cover: Shifting from Tactics to Assets: Learn how to focus on assets rather than short-lived tactics. Assets provide sustainable growth and reduce the constant need for new strategies. Developing Low Maintenance Systems: Discover a process for creating scalable sales and marketing systems that involve...2024-05-2122 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 74: The Secret Psychology to Attract More High Paying ClientsWant more high paying clients who buy without hesitation or convincing? The answer isn’t in the basic content marketing tactics everyone is shelling out on the internet. Speaking to high value, high intent clients requires an understanding of the psychology of attraction and understanding buying intent psychology so you attract premium clients. We’ll cover how to create content marketing that speaks to ideal clients without using high pressure sales tactics, running expensive ads, another webinar or low ticket offer, but focusing on the secret psychology behind your messaging that generates high quality leads who actively buy.2024-05-1418 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 73: What your Customer Wants- Using Market Research To Increase Sales Conversions and ProfitWant results to happen faster in your business? Of course you do. Knowing how to do market research, understanding market research techniques and having an effective market research process is the answer to fast tracking your revenue and marketing strategy. In this episode Nas will cover: • Ways to use market research that directly correlate to sales • The 4 key types of market research including marketing analytics, social listening, competitive analysis and more •The Marketing Research Process Steps that allow you to gather and apply market research quickly and effectively so you can...2024-05-0824 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 72: How to Make the Intangible, Tangible in Your Service Business: Selling the Invisible ValueSelling the invisible value is a growing problem for many creatives, coaches, and service businesses who offer an intangible result. So how do you turn the intangible in marketing into a tangible outcome that gets your prospects to buy quickly? In this episode we’ll talk about the sales techniques needed to articulate your value, speak to a high value outcome, and ultimately, have clients buy without hesitation. In this episode Nas will cover: • The perspective shift around speaking to intangibles in your marketing and sales process that increase client satis...2024-04-3027 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 71: The DM Strategy to Double your Leads and Sales (The Ravenous System)Having strategic and effective sales conversations in the DM’s is one of the fastest ways to move people through the buying process. The problem is, most people use sales techniques that are ineffective or use high pressure to get people to move. Say goodbye to broken appointment setting techniques and learn how to close the sale using the sales strategies that turn your DM’s into Demand Generators. In this episode Nas will cover: • Understanding the role of DM sales conversations in a sales ecosystem, and how to build massive buying intent...2024-04-2331 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 70: Add 100k+/month in Sales Revenue with this Content Creation StrategyWant more ROI from your Content Marketing Strategy? I’m showing you how we used this “Compounding Decision” Content System to add 100k+ per month to our sales revenue all while quitting live launches. Let’s talk about the keys to having a Content Strategy for social media that actually converts. Beyond more content strategy tips, the key to a content strategy plan that drives ROI is understanding content creation as it relates to conversions. This starts with looking at your content marketing as a way to help people make decisions as quickly as possible. So let’s talk abo...2024-04-1728 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 69: High-End Lead Generation Strategies for Established ExpertsWant a proven lead generation strategy that fills your pipeline with buyers not browsers? This episode focuses on a specialized lead generation strategy aimed at attracting high-end clients without the burden of unqualified or unready buyers. In this episode Nas covers: How to use Intent Targeting to target qualified and ready leads Using Self-Qualifying Marketing Systems to move the right leads to quick and seamless conversions The proven “Intent Triangle” formula for speaking directly to ready buyers How the Easy Yes Method shifts the lea...2024-04-1027 min
Business Real Talk- Content Marketing & Sales Innovation Without the BSEP 68: Quick and Confident Business Decisions- The CEO Secret WeaponThe ability to make fast and confident business decisions is a habit of successful entrepreneurs, but can it be taught? In this episode we're joined with special guest Jayne Havens to discuss how to make better business decisions with confidence and speed and how successful business owners have mastered the art of making fast decisions to accelerate business growth too. They delve into the psychology behind decision-making, emphasizing the importance of self-trust, learning from mistakes, and not letting fear of failure hold back potential. The conversation provides insights into overcoming decision paralysis, the benefits of...2024-04-0240 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 67: Handling Objections: “I Can’t Afford It” and the 3 Sneaky Reasons You Keep Hearing ThisTired of hearing “I can’t afford it” from your potential clients? It can feel frustrating wasting your time on leads that were never ready to buy. We’re keeping it real and sharing why the common answer of simply overcoming sales objections when you’re hearing I can’t afford it won’t solve the problem and why there are 3 sneaky reasons you keep hearing this. In this episode Nas will cover: • The “sneaky” reason for sales objections when you’re talking to the “right” people with the wrong intent • How to set your le...2024-03-2624 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 66: Lead Nurturing: Convert Leads into Customers with Lead NurturingHow to convert leads into paying customers is one of the most important questions you can ask in your business. And sustainable growth is dependent on your ability to nurture leads you bring in sales. Lead nurturing allows you to convert prospects into qualified leads and create demand for your incredible services. In this episode Nas will cover: • What is lead nurturing and how intent plays a role in the speed of conversions • Segmenting your audience and setting up lead nurturing systems based on intent levels (and lead nurturing examp...2024-03-1939 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 65: Creating an Innovation Strategy in Business by Finding Your “It Factor”Know you want to leave your mark and bring about long-lasting change that shakes up your industry? Want to have people flooding your inbox wanting to learn about your method because you’ve completely changed how things have been done traditionally? Most businesses don’t know how to think bigger so they can develop an atmosphere of innovation that allows them to change the world. In this episode Nas Echeverria will cover: • How innovative thinking allows for bigger potential growth and change • Evaluating offer framework vs proprietary methodology vs Innovative Gap Methodolog...2024-03-1836 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEP 64: Growing Your Business WITHOUT Social Media Using this Leveraged StrategyIs it possible to grow your business without social media? In a world where everyone has become dependent on Social Media Marketing, it’s time to start looking at the offline strategies that allow you to grow and scale WITHOUT being dependent on social media marketing. In this video Nas Echeverria talk about the proven offline marketing strategies that can be used to grow and market your business by building awareness and traffic and create demand using a leveraged strategy for growth. In this episode Nas talk about: • How to drive traffic and awar...2024-03-0528 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 63: The Netflix Effect to Conversions- Making your Marketing and Sales Binge-WorthyWant people binge watching or listening to your marketing like it’s a new episode of Bridgerton or Love is Blind? Want people to fall in love with you so quickly that it makes your head spin and makes sales calls feel like you’re a celebrity as your prospective client fangirls and sells YOU on why they KNOW you’re what they need? This is the power of the Netflix Effect to conversions, and making your marketing and sales so binge-worthy, people sell themselves! In this episode Nas will cover: • The 2 biggest r...2024-02-2819 min
Business Real Talk- Content Marketing & Sales Innovation Without the BSEp 62: Using Organic and Paid Ads Successfully: A Conversation with Laurel PortiéIn this discussion, Laurel Portié hares insights on creating successful organic and paid online content and why having an ecosystem is so important. Laurel described the importance of positioning and understanding your audience in generating conversions, stressing the significance of being an expert in your space. She discussed against focusing solely on one-sided strategies, emphasizing that an ecosystem approach that integrates organic content with paid advertising can be more effective. Laurel discussed against the common belief that success depends solely on a strong offer, instead, highlighting the role of proper positioning. The episode also touched on the im...2024-02-2041 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEP 61: How to Build your Business So It Can Run Without You and Scale using certifications, scalable offers and licensingAs an expert, you understand the importance of building an empire that allows you to grow and scale independent of your constant presence. But how do you set up your business to run without you when you are a top notch expert and your clients rely on your brain and magic for success? In this episode of Business Real Talk, Nas Echeverria discusses the concept of expert-led growth in building a business that isn’t reliant on you! Nas discusses: • The power of certification programs, leveraged one-to-many offers, and licensing your method to other businesses.2024-02-1430 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 60: Best Way to Get High Paying Clients in Your Coaching or Service BusinessHave you said to yourself “I need to attract better quality leads” or “I want more high end clients who have the ability to invest in my services and value my services?” If so, this is the episode for you! We’ll bust the myths on why it’s not about marketing to high net worth clients alone (and why this may be keeping you stuck) and show you the exact 4 step process that has high paying clients saying “take my money” and thanking you for your premium offers. In this episode Nas will cover: 2024-02-0632 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 59: Creating Predictable and Sustainable Revenue in Your BusinessIn today's competitive business landscape, having a community of loyal customers is not enough. As a dedicated coach, consultant, or service expert, you want to see more predictable revenue flowing through your business month after month. You want the ability to make strategic next steps and take your business to the next level. In this episode, Nas will break down the essential steps to help you create predictable revenue in your business. In this episode Nas will cover: Having Inbound demand with a simple and conversion intent marketing strategy poolsystem Having a Sales system th...2024-01-3033 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 58: How to Double your Revenue in 2024 Using 3 Asset OptimizersReady to double your revenue fast without chasing all the wrong tactics? We’ll talk about the marketing strategies for small businesses that leverage social triggers to sell your services so you can double your revenue using these 3 Asset Optimizers. Nas focuses on the concept of Optimizing Assets and explains how these top 3 Asset Optimizers focus on creating fast revenue growth that is the key to sustainable success. She emphasizes the importance of delivery optimization to create a healthy flow of referrals and retain clients and shares how to optimize a relationship based market strategy that builds an...2024-01-2336 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 57: The Inbound Demand Generation Strategy that gets Leads to Sell ThemselvesThere’s a huge difference between demand generation and lead generation and the difference will determine how well your inbound marketing strategy can bring in leads and get them to sell themselves. This is the key to generating sales leads that are self led and come to make buying decisions without you or your team holding their hands every step of the way. In this episode Nas will cover: • How to reduce the need for omnipresence by creating inbound demand • The key factors to an inbound content marketing strategy that brings...2024-01-1732 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 56: Creating Business Growth Ecosystems to Scale Sustainably and StrategicallyLooking for an effective scaling solution that will allow you to scale without large teams while increasing profit and freedom within your business? The key to smart scaling is rooted in developing Business Growth Ecosystems that capitalize on a Profit-Driven Approach where each system feeds the next so that your marketing strategy effectively moves conversions and your conversions drive client results and retention. In this episode Nas will cover: • The role of growth ecosystems in an effective scaling strategy • Understanding systems vs. the Growth Ecosystem and how this shifts the entir...2024-01-1020 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 55: Charging Premium Prices and Standing Out in a Crowded Market with Your Proprietary MethodAre you ready to charge premium prices? Are you charging premium prices now and tired of hearing people say “I can’t afford it”? Want the easier way to stand out in an evergrowing market? The answer most people aren’t taking advantage of, that allows you to dominate the market, charge premium prices, and create inbound traffic is in developing your proprietary method. In this episode Nas will cover: • The 7 effects of developing and installing your proprietary method into your business • The key focus factor that lets you identi...2023-12-1920 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 53: Unscripted: The Non-Negotiable Marketing Strategy That’s Made us MillionsEver wished you could get an insider look at a successful marketing strategy that’s made millions? Tired of figuring out what you should focus on and when in order to drive growth and scale your business? I’m keeping it real and giving you an unscripted look at the non-negotiable marketing strategy that has made us millions and can be done in just an hour a day In this episode Nas Echeverria shares: • How to create consistent awareness and visibility in your business (WITHOUT running ads) • Creating the relationships and conn...2023-12-0529 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 52: The Art of the Easy Yes: How to Remove all Hesitation in Your Buying ProcessTired of feeling like you’re selling your soul to get people to buy? Hearing objections or hesitations from clients when all you want is to help them, wondering why they STILL aren’t buying? The reality is, your marketing strategy should be removing all hesitation in your buying process. Do it right and people show up in your inbox or on calls so ready to buy, they say yes before you start talking. In this episode Nas Echeverria shares: • How to reverse the psychological process of buying so you can unde...2023-11-2917 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 49: The 3 Messaging Strategies for Signing High Ticket ClientsReady to elevate your message so it makes high ticket clients come running? I’ll show you how we use this Fire Messaging Triangle that uses the 3 biggest elements that brings you high ticket clients who are ready to buy with simple shifts that can be applied to your marketing and sales process now. In this episode Nas will cover: • How to create natural friction through disruptive thinking to get high ticket clients paying attention • How to speak to high value outcomes that increase your perceived value without adding anything new2023-11-0816 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 48: 5 Innovative Ways to Ramp Up Revenue and Sales (Without Building Anything New)Whether you’re going on vacation or just want to end the year strong, ramping up revenue is a powerful tool to have in your business. But spending weeks building a funnel or offer is a rookie move. Instead, I’ll show you 5, tried and true revenue ramp ups that allow you to enjoy the uptick in sales and revenue WITHOUT building anything new to achieve it. In this episode Nas will cover: • The most overlooked revenue ramp ups that bring fast cash without needing new leads • How to use intensive...2023-10-3029 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 47: Scaling for Success: The Communication Strategy Your Business NeedsIf your intent is to run your business like a well oiled machined that turns every action into tangible results, it starts with communication. How clearly you can communicate will directly impact the success and longevity of your coaching, consulting or service business. From communicating your goals to your team, to communicating your value to prospective clients in your content marketing, communication is the single most powerful driver to rapid success when you understand the hidden formula to creating a common ground that compels people to action. In this episode Nas will cover: • How...2023-10-2422 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 46: The Marketing Strategy that Converts Your Audience of Lurkers into Paying ClientsYou have a list or audience full of lurkers who are always watching and never buying. But what if I told you that the way lurkers buy requires a different strategy than endless content creation, sending more DM’s or creating another low ticket offer in hopes that they purchase. In this episode Nas will cover: • How to identity the right type of content marketing that gets lurkers to take action • How to teach your lurkers to buy from you from the first introduction using this buyer conditioning method • Th...2023-10-1218 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 45: Building an Evergreen Business: Sales, Marketing, and Delivery SecretsReady to set your business up to make sales every day EVEN while you’re on vacation? Building a truly scalable business comes down to mastering these 4 evergreen systems so you can run a business that doesn’t require you to always be on. But you can’t simply turn your live systems into evergreen and expect results. Evergreen requires a different set of strategies that specifically work with how people make decisions WITHOUT the need to be live. We’ll talk about how you Messaging, Marketing, Sales and Delivery Systems are the answer t...2023-10-0430 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 44: Big Promises, Big Results: Strategies to Deliver on Your Program Promise in a Reputation-Driven EconomyHave you ever signed up for a program only to find out the program didn’t match the marketing? I call this the “Catfish Effect” and in a reputation-driven economy this can mean game over for scaling businesses. I want to make sure this NEVER happens to your clients inside your program, and never happens to you again. So we’re going to have the real talk on what it takes to make big promises and deliver big results so you create an army of raving fans and avoid the catfish effect! In this episode Nas will...2023-09-2630 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 43: Get People to Buy From You Faster- Dramatically Speed Up Your Sales CycleAre you tired of spending MONTHS nurturing leads hoping they FINALLY say yes? There are 3 core factors that help the 3 buyer types in your audience make faster decisions WITHOUT you chasing them down. It’s about talking to the RIGHT people, with the RIGHT information, through the RIGHT process, to get them to buy RIGHT now. In this episode Nas will cover: • Understanding the 3 Buyer Types in your audience and their psychological triggers that move them to buy, without hesitation • How to share the right information and messaging with each buyer type t...2023-09-1928 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 42: The 10X Revenue Growth Plan- How to quickly move the needle, by taking a deep dive into your revenue driversYou need to DRIVE success. Working your ass off only to feel like your effort isn’t correlating to results is a sure fire way to burn yourself out and run your business into the ground. The fastest path to 10X your revenue is in identifying and optimizing your businesses specific revenue drivers and then building your backend “freedom drivers” that lead to sustainable growth without the burnout! In this episode Nas will cover: • How to identify your biggest revenue drivers in business so you can eliminate the other 80% of scaling...2023-09-1221 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 41: Using Bingeability to Increase the Speed and Conversion Rate of Evergreen SalesTired of the rollercoaster of live launching that eats away at your time and revenue? Tried evergreen sales but seeing your conversions go down drastically? It can feel like you’re trading off one thing for another in the attempt at finding a sales system that increases revenue without depleting all of your time. I felt this too, and for years I struggled to find a way to replicate the success of live launching in an evergreen system, so I did what any innovator would do, and created my own. I’ll show you how we use the...2023-09-0620 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 40: Finding Premium Clients for Your Coaching or Consulting BusinessYou know that premium clients are the creme of the crop. And you’re tired of wading through the hundreds of leads that aren’t ready to buy in order to get the clients that are. But you’re not sure where to find premium clients, and what you’re missing in order to find more of them, without spending all of your time speaking to those “I can’t afford it” leads. In this episode I’m going to show you the 3 Psychological Factors that allow you to target and convert premium clients, without chasing or convi...2023-08-2919 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEP 39: Multiply Your Message: How to Expand Your Reach Quickly and ConsistentlyReady to go from best kept secret to go to brand? Then it’s time to turn your message into a movement that allows you to quickly expand your reach WITHOUT spending hours online. We’ll take a cold, hard look at what it takes to become known and paid in an industry fighting for attention. In this Episode Nas shares: • The focus shift that allows your message to move beyond your network, creating the visibility, reach, and attention you deserve • How the Triple R Formula turns your message into a movement...2023-08-2324 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 37: Building a Cohesive Sales Process: Selling Multiple Offers Without Confusing Your Target MarketSo you’ve got multiple offers that you worked hard on creating, but you’re stuck trying to figure out how to share them without needing different marketing funnels, getting stuck in the launch cycle, or talking bout a different offer each day without confusing your audience. The reality is, a confused audience doesn’t buy! I’ll show you how to use Method Based Selling, so you never lose a prospect ever again. And no fancy marketing needed In this episode Nas will cover: • Why typical offer based marketing...2023-08-0829 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 36: Scaling a Lean Business Model with 90% Profit MarginsWorking hard only to see your profit margins twindle after your rising costs of business expenses leaves your business in hustle mode. But when your business can increase profit margins incrementally, you end up with more money in your bank account without added work (or headaches). So let’s talk get real and talk about scaling the lean business model. In this episode Nas will cover: • Understanding and calculating your business’ profit margin to understand your biggest profit levers • The 3 biggest profit leaks scaling businesses face (and why you typically...2023-08-0136 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 35: Marketing that Makes Money: Outsource 80% of Your Marketing TasksMarketing sucks! That’s what most businesses feel when it comes to the endless amount of time and resources they’re spending on marketing, with less than stellar returns on that investment. But all marketing is NOT created equal, and in this episode I’ll share with you Marketing that Makes Money, while allowing you to offload 80% of it to your team. In this episode Nas will cover: • Why most marketing fails and the 3 things you can do to set your marketing up to make you money • How this “High Intent Pathway” tur...2023-06-2022 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 34: How to Scale Your Service Business QuicklyEvery business wants to be able to scale as quickly and easily as possible with the least amount of friction. Because if we can avoid setbacks, why wouldn’t we? But what most businesses don’t understand is how to use constraints or blindspots in order to grow their business faster. In this episode Nas will discuss: The 4 Main constraints every service based business faces when scaling How to identify your biggest constraint and what to focus on to fix it Your Fast Path to Scaling a Hi...2023-06-0642 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 33: Increase Client Retention FAST: Keep Clients LongerWelcome to our series on Setting Up for Scale. In this episode we’ll talk about the often overlooked but most important aspect of scale: Client and Customer Retention. This is your answer to scaling your revenue and impact WITHOUT always being reliant on client acquisition. In this episode Nas will cover: • How successful and sustainable brands are building customer retention into every aspect of their scaling strategies. • Understanding Proactive Retention and how to use the 3 phases of retention to get higher success rates while building retention into your revenue ...2023-05-3025 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 32: Voices of Disruption: A Behind the Scenes Look at What Disruption REALLY looks like with Sarah Snyder and Erika KlicsDisruption isn’t easy, but it is your pathway to creating your mark without trying to shout louder than the rest! We’re taking you behind the scenes with two powerhouse disruptors Sarah Slater Snyder, the therapist turned coach who is revolutionizing mental health and Erika Klics who is disrupting how tech industry leaders build high growth, high impact careers by empowering them to take ownership in their job searches. THESE are the voices of disruption! In this episode Nas and her special guests Sarah Slater Snyer and Erika Klics will talk...2023-05-2341 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 31: Don’t Shut Up: Using ‘Angled Repetition’ to Make Your Marketing More EffectiveDoes it feel like you have to constantly come up with new content? And maybe you’re using a marketing strategy that leaves you constantly trying to “fill up space” with more content, more offers, and more stuff. Well in part 3 of the Disrupt Series, Nas is sharing why you shouldn’t shut up, and the power behind using repetition in your marketing to sign more clients and quickly gain authority in any industry. But repetition isn’t about copy and pasting content again and again, that’s a recipe for bringing your audience to tears from b...2023-05-1628 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 30: Innovation Unleashed: Uncovering Your Innovation and Driving SuccessIn a market where everyone is ok with being ordinary, you dare to be extraordinary. You have a process or method that is ground breaking and your clients are shouting about your results, but you’re still the best kept secret people need to know about. In this episode Nas will show you how to unleash your innovation and drive massive success where your competition becomes irrelevant and you become the standard others aspire to. But innovation isn’t for everyone, and let’s be clear, this doesn't happen without some work (but you already know t...2023-05-0929 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 29: Disrupting Marketing: How to Stay Ahead in a Changing and Saturated Online SpaceIt’s no secret that the online space is saturated. But saturation means opportunity, and when you can harness the power of disruptive marketing you quickly climb the ranks to the top thought leader in your industry. Allowing YOU to be the standard people aspire to be, and clients chase after. But all disruption isn’t created equal and negative disruption can cause more harm than good. We’re going to look at how to use positive disruption to carve out your immediate authority and get people jumping into your programs. In this episode Nas wi...2023-05-0228 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 28: Creating balance in your business and life- Business, Life and the Pursuit of HappinessRunning a business shouldn’t be running your life. And right now, maybe it feels like you’re juggling all the balls, but you’re constantly waiting for one to drop. We’re going to get REAL and talk about what “balance” is a lie (at least the kind you’re being fed by the masses) and what it really looks like to balance a thriving business AND a thriving life without all the guilt. This episode is especially important for my high achieving ladies that are feeling the pressure of doing it all. This is a MUST LIST...2023-04-2630 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 27: Conditioning your Audience to Buy: Turning Leads into Buyers From the First ClickYou’re pouring your heart and soul into marketing your business so that you can ultimately sign more clients and transform lives. But right now it feels like you’re packing on the value and people are still slow to buy (if buying at all). In this episode Nas will show you how this basic psychological principle can be infused into your marketing and sales process so you turn leads into buyers from the first click> This is the final episode in this 4 part series on developing a scalable sales system. Get your notes ready beca...2023-04-1830 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 26: “Handling” Objections- How Objection Obliteration Eliminates Objections With a Reverse Sales Call StrategyTired of playing the numbers game or “mass selling” every sales guru is teaching? I’ll show you why the answer to scaling your business ISN’T in booking 100’s of calls a month for you and your team. We use a pre selling system combined with this Reverse Sales Call Strategy eliminates objections all together, without using pressure, sleaze, or hour long calls! We’re keeping it real and getting you more yeses from perfect, presold clients WITHOUT getting on more sales calls! Because sales DON’T happen on sales calls! In this episode Nas will cover:2023-04-1141 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 25: Pre Qualifying vs Pre Selling in a Scalable Sales ProcessEvery sales guru is preaching that you need to pre-qualify your leads, and you are, but the whole idea of booking more sales calls on you and your teams calendars has left you wondering how you can ever take this business to the next level. Get ready to hear the real talk about pre qualifying your leads that will change everything about how you get leads, book calls, and sign clients quickly and painlessly. Get your notes ready, this is going to be a jam packed episode you won’t want to miss. In thi...2023-04-0430 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 24: 𝐏𝐚𝐬𝐬𝐢𝐯𝐞 𝐚𝐧𝐝 𝐀𝐜𝐭𝐢𝐯𝐞 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐌𝐚𝐤𝐢𝐧𝐠 𝐢𝐧 𝐒𝐚𝐥𝐞𝐬 𝐒𝐲𝐬𝐭𝐞𝐦𝐬- 𝐓𝐡𝐞 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐅𝐨𝐫𝐜𝐞Increasing the speed of your conversions is the fastest way to increase revenue and upgrade your client acquisition as a whole. Step away from bro marketing tactics shoving the need for ever increasing lead generation down your throat, and come see how we flip the script to increase conversions quickly WITHOUT more leads. “ Get your notes ready, this is going to be a jam packed episode you won’t want to miss. In this episode Nas will cover: • How to Break sales intent norms, and why most businesses are creating growth t...2023-03-2833 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 23: The Inbound Demand Strategy that Turns Your Audience Into Buyers in 48 hoursAmassing a following or list is great, but what you really want is to turn that interest and attention into paying clients. In this final episode in the 4 Part Content Series Nas breaks down how the Inbound Demand System™ turns your audience into ready to buy clients in as little as 48 hours, all by getting them to sell themselves! Get your notes ready, this is going to be a jam packed episode you won’t want to miss. In this episode Nas will cover: • How to make a “friction free” buying exper...2023-03-1621 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 22: Turn Leads into Buyers quickly by Preselling Them Using this Visual Statements StrategySpending all your time on content and marketing only to get no return on your hard effort is a recipe for burnout. In Part 3 of the Content Series, Nas breaks down how to turn your messaging and content from overlooked and “nice to have” to having clients jumping in line and ready to buy because they HAVE to work with you ASAP. In this episode Nas will cover: • How making the ROI of working with you VISUAL • The truth behind using content to presell your audience and have them begging to work with you 2023-03-1021 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 21: Using Emotional Anchors to Create Instant Know, Like and TrustThe old school marketing beliefs that you need 8-20 touchpoints for people to buy is no longer relevant. Creating instant know, like and trust means that your cold leads become buyers in as little as 24 hours. The key component to leveraging this content strategy starts with emotional anchors called Demand Angles. In this episode Nas will cover: • How to use Demand Angles as your entry conversion point in content • Why “niche messaging” is no longer a necessity and how to use emotional anchors to speak to your audiences specific needs • How...2023-03-0317 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 20: Converting Premium Clients With a Simple Content StrategyContent creation is all the rage, but if you’re a growing business owner, your focus should be on your content strategy, less than the actual content creation, to land more clients in your business. In this episode Nas will cover: • The role of content in your growth strategy so that you aren’t turning into the “Gary Vee” of your industry • How to go from “post and pray” to post and profit using a simple content strategy • The 3 core factors of making your content strategy make you money Co...2023-02-2716 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 19: How to Handle (and Stop) Getting Objections on Sales CallsTired of hearing objections in your sales conversations? Aren’t we all! Nas is breaking down why sales tactics you’ve been told may be HURTING your conversions, and how you can focus on these simple and strategic shifts to STOP getting objections and handle objections so you can start hearing YES. In this episode Nas will cover: • The lies you’ve been sold by sales gurus, and why this is decreasing your conversions! • Taking sales from transactional to relational to make sales calls and sales conversations feel GOOD and remove high press...2023-02-1728 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 18: 3 Easy to Implement Shifts to Attract Easy Yes Clients in 2 WeeksDoes it feel like you’re attracting a lot of “I can’t afford it” clients right now, which leave you chasing down leads every week? In this episode you’ll learn how to use the 10% rule to attract ready to invest clients in the next 2 weeks. In this episode Nas will cover: • How your marketing may be setting you up to “fail” speaking to the 90% of leads who aren’t ready to buy • The High Intent Messaging strategy that targets ready to buy clients WITHOUT extra work • How to speed up...2023-02-1019 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 17: How to Increase Conversion Rates 2X with 1 Simple Marketing Positioning FormulaWant more potential clients saying HELL YES without you or your team dragging them every step of the way?Nas is breaking how to use marketing positioning to increase conversion rates and shorten your sales cycle WITHOUT adding any new pieces to your client acquisition process using this innovative Incentive Bridge Formula.In this episode Nas will cover:• The biggest culprit in slow-to-convert leads that need hand holding• The two “unseen” accelerators that turn cold leads HOT in 48 hours or less without pressure • The innovative “Incentive Bridge” formula that uses subconsci...2023-02-0320 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 16: The “One and Done” Client Acquisition System to Scale Your Business to 50k+ MonthsTrying to keep up with every new marketing trend can be exhausting (and let’s be real, that’s not sustainable)!Nas is breaking down how you can leverage one holistic client acquisition system to scale your business, without chasing trends or hacking the algorithmIn this episode Nas will cover:•Why holistic client acquisition accelerates your growth and takes you out of “triage mode” •Why you’re fixing the “wrong” thing in how you acquire clients (and what you need to focus on) so that you get out of “triage mode” The 4 pie...2023-01-3040 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 15: Creating Strategic Visibility For Your Business Without Spending More Money in Just 1 Hour a DayHow do you get in front of more potential clients and increase your reach? That’s the question we’re answering in this week's episode.Nas dives into the framework to get seen and paid using the Tagline Effect. She’ll cover:•Why an effective visibility strategy doesn’t require you to go viral or spend money on ads•How the “Tagline Effect” gets people sharing your business with everyone they know so you become a household name•And the simple 3 part framework to increasing your online presence and brand awareness in just 1 hour a da...2023-01-2718 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 14: 3 Sales Psychology Triggers that Gets People to Buy From You and Say Yes with EaseTired of hustling to stay relevant online? Let me show you how to turn an audience of any size (small or big) into BUYERS using these 3 Sales Psychology Triggers that gets people to buy from you and say yes with ease (no pushy tactics required) Want to convert strangers into PREMIUM clients and have clients chasing YOU? Click HERE to Binge Watch the Mini Series to learn how to use Nas’s Netflix Methodology framework to turn cold leads and stranger into PREMIUM clients in just 7 days using the Easy Yes Method™! Need more insp...2023-01-2017 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEP 13: The Inbound Marketing Strategy for Generating Sales LeadsTired of churning out content and showing up all over social media trying to grow and scale your business and get more qualified sales leads in your coaching, consulting or expert business? I'll let you in on the inbound marketing strategy that has premium, ready to invest sales leads finding YOU asking how they can work with you. Want to learn how to turn your message into a movement so that you get leads that sell themselves? CLICK HERE to Binge Watch the Netflix Effect Mini Series to learn how to use Nas' Netflix inspired...2023-01-1422 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 12: Becoming the 'Queen of Team' with Erin PersingerJoin me with my amazing client Erin Persinger as she shares how she used the Easy Yes Method to become the 'Queen of Team' and create massive confidene in herself, her business, her message and her sales system! Want to convert strangers into PREMIUM clients and have clients chasing YOU? Click HERE to Binge Watch the Mini Series to learn how to use Nas’s Netflix Methodology framework to turn cold leads and stranger into PREMIUM clients in just 7 days using the Easy Yes Method™! Need more inspirational tips and strategies to convert premium clients using or...2022-06-0928 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 11: Avoiding Burnout in Growth SeasonsYou're burning the candle at both ends to grow your business, and burnout is around the corner. In this episode I'll show you how to avoid burnout in growth seasons so you can build a sustainable business that fits your life! Want to convert strangers into PREMIUM clients and have clients chasing YOU? Click HERE to Binge Watch the Mini Series to learn how to use Nas’s Netflix Methodology framework to turn cold leads and stranger into PREMIUM clients in just 7 days using the Easy Yes Method™! Need more inspirational tips and strategies...2022-05-2618 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 10: Creating Predictable Profit in Your Business and Getting off the Revenue RollercoasterYou're not a baby business anymore, and you're ready to start creating predictible profit month after month, so you can get off the revenue rollercoaster and plan for your growth. In this episode I'm sharing how to create a repeatable system, and make data driven decisions to create a sustainable and predictable profit plan in your business! Want to convert strangers into PREMIUM clients and have clients chasing YOU? Click HERE to Binge Watch the Mini Series to learn how to use Nas’s Netflix Methodology framework to turn cold leads and stranger into PREMIUM clien...2022-05-1224 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 9: Saying NO to Misaligned ProspectsOne of the most difficult things most people don't talk about is how to say NO to misaligned prospects. On this episode of the Real Talk Podcast, we'll talk about how to say no, without feeling uncomfortable or like you're rejecting the person. ....and I'll share why saying No is imperative to establishing your authority and bringing in more premium clients! Want to convert strangers into PREMIUM clients and have clients chasing YOU? Click HERE to Binge Watch the Mini Series to learn how to use Nas’s Netflix Methodology framework to turn...2022-05-0523 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 8: The 3 Mindset Shifts to Achieve and Maintain Rapid GrowthThe online space has made rapid growth, a new norm! But on this episode, we're going to get REAL and talk about what it takes to achieve rapid growth AND maintain it. I'm going to give you the down and dirty on why it's not all sunshines and butterflies, and why there's a dark side to quick growth, that NOBODY prepares you for. I'll also share with you how you can set yourself up for a new level of growth momentum that doesn't come crashing down! Want to convert strangers into PREMIUM clients and have clients c...2022-04-2826 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 7: The 3 Messaging Shifts That Has Clients Chasing YouTired of creating more and more content that simply seems to inspire people, but doesn't actually CONVERT? I'm breaking down the 3 Messaging Shifts that has clients chasing you down! Want to convert strangers into PREMIUM clients and have clients chasing YOU? Click HERE to Binge Watch my Mini Series to learn how to use Nas’s Netflix Methodology framework to turn cold leads and stranger into PREMIUM clients in just 7 days using the Easy Yes Method™! Need more inspirational tips and strategies to convert premium clients using organic marketing? Follow Nas on Facebook and join t...2022-04-2118 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 6: Run a Successful Business in Less Than 15 Hours a WeekLet's get real, you didn't start a business to spend 24/7 running it (or it running you). And especially if you're a mom, like me, your time is valuable and trying to balance growing and scaling a business while being a full time mom, requires a strategy and a whole lot of patience. In this episode I'm sharing how you can successfully scale a business in 15-20 hours a week (without a big team), and how being a parent can be your secret weapon to rapid success! Want to convert strangers into PREMIUM clietns...2022-04-1420 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEP 5: The 3 Unconventional Shifts to Scale to 7 Figures FastEver wish you could get an insider look into why some businesses are able to scale to 7 & 8 figures so quickly? I'll take you behind the scenes to the 3 *unconventional* shifts I made to scale to my next 7 figures, and why it's not what you think! Ready to have premium clients lining up to work with you and to be seen as the only go-to solution ? Click HERE to Binge Watch my Mini Series to learn how to use Nas’s Netflix Methodology framework to turn leads you already have into paying clients in just...2022-04-0718 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 4: How to PRE SELL Clients Before a Sales Call and Create Higher ConversionsTired of getting on hour long sales calls trying to convince your potential clients to work with you? Want to see how you can pre sell clients before a sales call so that they show up ready to say YES? In this episode, Nas dives into how leveraging a sales system in your business pre qualifies your clients, and has them pre sold before they even get on a call so that you can increase your conversions without any extra work on your part! Ready to be seen as the only go-to solution and leader in your in...2022-02-2414 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 3: Why Client Results and Retention are the Key to Your Long-Term SuccessDo you know how much time, energy and money you put into converting your audience into paying clients? Are you ready to gain long-term success by retaining premium clients? In this episode, Nas dives into how you can scale your business without any extra marketing. Nas keeps it real with one of the most overlooked opportunities and the key to longevity in your business. Ready to be seen as the only go-to solution and leader in your industry? Click HERE to Register for the FREE Micro Series Workshop to learn how to use Nas’s Netfl...2022-02-0320 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 2: ImEp 2: Improving Your Client Acquisition System to Bring in High-End Premium Clientsproving Your Client Acquisition System to Bring in High-End Premium ClientsAre you ready to focus on getting the right clients? Do you want to know how to create messaging that will show premium clients that you are the only and incomparable solution to their problem? Then this episode of the Business Real Talk podcast is for you. Nas shares some serious real talk on how to improve your client acquisition system so that you can get premium, sophisticated clients to invest in you. Nas gets real with how it can be easy for clients to say yes by presenting them only with what they need, in an easy to d...2022-02-0316 minBusiness Real Talk- Content Marketing & Sales Innovation Without the BSEp 1: How to be a Priority for Your Potential Client Instead of Being an AfterthoughtAre you tired of struggling to get potential clients to see that you are an amazing business owner and you can deliver amazing results? How can you get your potential clients to prioritize you and your services instead of being an afterthought? This is exactly what Nas Echeverria talks about in this episode of the Business Real Talk podcast. Nas shares an inside look at how you can get your potential clients to prioritize and begin working with you. Nas gets real with how to switch gears and become a priority in their world so that they are saying...2022-02-0316 min