Shows
The Michael Coombs ShowMastering Modern Media Strategies with Natalie Denyse from In Good Company PRIn this episode, Michael Coombs converses with Natalie Denyse, the founder and director of In Good Company PR. They delve into the evolving landscape of media strategy for luxury wedding and hospitality brands, emphasizing the importance of targeted exposure and founder-led storytelling. Natalie discusses the increasing value of developing privatized storytelling channels, such as podcasts and digital journals, and how brands can leverage these tools for longevity and sustainability. The conversation also covers strategies to optimize digital presence, the role of real-life immersive experiences, and the growing importance of one-to-one connections in a post-Covid world. Additionally, the episode highlights...
2026-01-1444 min
Flower in the River: A Family Tale Finally ToldThe Afterlife of a StorySend a textWhat happens when the storyteller is gone—but the story keeps rewriting itself?A single family biography can carry the weight of a neighborhood’s memory. We open the archives on a 20-year-old Western Electric employee who boarded the Eastland with her fiancé in 1915—and trace how her story, first written by a family member, nearly disappeared under paraphrase and missing attribution.What begins as a personal account of loss becomes a blueprint for preserving authorship, provenance, and trust across the fragile web.What began as a fa...
2025-10-3034 min
The Michael Coombs ShowBuilding Brands with Trust: Insights from PR Expert Natalie DenyseIn this episode, Michael Coombs discusses the intricate relationship between PR and marketing with Natalie Denyse, founder of In Good Company PR. Natalie emphasizes that clients buy trust, not just brands, and elaborates on the importance of building genuine connections and authenticity. She shares her personal journey in the PR field, highlighting the significance of understanding a brand’s ethos and values. The conversation delves into the synergy between PR, branding, and marketing, and how they collectively contribute to a brand's success. Natalie also shares specific strategies such as establishing a mission, vision, and strategy to guide business decisions. Th...
2025-05-2637 min
The Business of Luxury WeddingsNatalie Denyse: Clients Don't Buy Brands—They Buy TrustMost wedding professionals think they're selling a brand. They're wrong. Clients don't buy logos, color palettes, or fancy websites—they buy trust. And no one understands that better than Natalie Denyse, founder of In Good Company PR. In this episode, Natalie breaks down why most businesses struggle with branding (hint: it's not about aesthetics), how to build a brand that actually lasts, and why high-end clients are making decisions differently than ever before. She also dives into the biggest marketing mistakes creatives make, how to break free from the Instagram hamster wheel, and why every business owner needs to si...
2025-03-1749 min
The AHA! Moment PodcastBringing buzz to celebrations | an interview with Natalie DenyseMeet Natalie Denyse, Founder and Director of In Good Company PR. The origins of In Good Company PR started inside a highly competitive incubator program at Northeastern University in 2015. Natalie Denyse had spent years representing Fortune 500 tech giants at a large PR agency in Boston, MA before launching In Good Company PR. Founded with a boutique sensibility, Natalie leads a bi-coastal team of driven marketing professionals who bring a great deal of passion, focus, and creative thinking to their work. Natalie emboldens each client to carve a path of integrity and purpose in their craft. Natalie is an educator...
2024-04-1132 min
For Real: Life, Leadership, & Unlearning248. Messaging Matters: Exclusive Insights from Luxury Wedding PR Expert Natalie DenyseOver the years, I've had countless conversations with wedding pros about the constant challenge of nailing down their business messaging and how they are perceived in their market. While the landscape of marketing as a whole has evolved, the core issues remain unchanged.So, what's on every wedding pro's mind? I hear questions like: Where should I invest my time or growing my business?What should I showcase on my website to attract the ideal clients and repel the wrong ones?How can I guide my team to embrace our brand messaging and differentiators?We...
2023-10-1837 min
Decades of Horror | Horror News RadioNEON MANIACS (1986) – Episode 195 – Decades of Horror 1980s “Now let me get this straight. You're telling me that these, these things are inside the Golden Gate Bridge, one. Two, that they only come out at night. And three, that they're responsible for the death of fifteen or more kids and three of my police officers? [breaks down laughing]” What’s so hard to believe about that? It is 80s horror, you know. Join your faithful Grue-Crew - Crystal Cleveland, Chad Hunt, Bill Mulligan, and Jeff Mohr - as they journey to the Golden Gate Bridge to battle monsters who are inexplicably known as Neon Maniacs (1986). ...
2021-12-1354 min
The Wedding Biz - Behind the Scenes of the Wedding Business271 NATALIE DENYSE: Building A Strong Brand To Weather The Storm"The best-laid PR & marketing strategies are rooted in intent and purpose." Listen as Andy Kushner and his guest Natalie Denyse discuss essential building blocks of a strong PR and marketing strategy, how to create a culture for your brand, and rethinking your brand message plus much more on this episode of The Wedding Biz. Natalie is the founder of In Good Company Public Relations, a boutique PR and marketing firm servicing distinguished brands in the wedding, events, and hospitality industry. She uses a forward-thinking approach, combining media relations, social content, and off-line marketing tactics into one holistic...
2020-06-2939 min
She Creates Business® | A Podcast for Wedding Pros155: Why a Smart PR and Marketing Strategy will Help Wedding Brands Thrive with Natalie DenyseToday on She Creates Business a Podcast for Wedding Pros I'm chatting with Natalie Denyse from In Good Company PR. Natalie is passionate about wedding and hospitality brands creating a smart PR and Marketing Strategy that will serve their business and she's sharing her six top tips for how you can make that happen on the show today. Here's a peek at what you'll hear in this episode: 1. What does modern marketing look like today? 2. Why is building a marketing plan so important? 3. How should creative brands build...
2019-12-101h 02She Creates Business | A Podcast for Wedding Pros155: Why a Smart PR and Marketing Strategy will Help Wedding Brands Thrive with Natalie DenyseToday on She Creates Business a Podcast for Wedding Pros I'm chatting with Natalie Denyse from In Good Company PR. Natalie is passionate about wedding and hospitality brands creating a smart PR and Marketing Strategy that will serve their business and she's sharing her six top tips for how you can make that happen on the show today. Here's a peek at what you'll hear in this episode: 1. What does modern marketing look like today? 2. Why is building a marketing plan so important? 3. How should creative brands build...
2019-12-101h 02
Craft Industry AllianceEpisode #156: Melanie FalickOn today's episode of the Craft Industry Alliance podcast, we’re talking about discovering the life you’re meant to live as a maker with my guest Melanie Falick.
Melanie Falick is an independent writer, editor, and creative director—and a lifelong maker. She is the author, mostly recently, of Making a Life: Working by Hand and Discovering the Life You Are Meant to Live, as well as several other titles, including the seminal Knitting in America and bestsellers Kids Knitting and Weekend Knitting. She is the former publishing director of STC Craft/Melanie Falick Books, an imprint of Abr...
2019-11-041h 01
The Confetti Hour Podcast'Marketing in a Modern World' with Natalie Denyse of In Good Company PRNatalie Denyse is the owner of In Good Company PR, a boutique PR and marketing firm specializing in the wedding, events and hospitality world. In Good Company PR has represented tastemakers around the world; from destination event planners and top photographers to unique catering companies, jewelry designers, and more. With a holistic view of marketing, In Good Company PR is a committed partner to their clients - using media relations, social and content in tandem to generate strategic growth for creative brands. Natalie's clients have appeared in The New York Times, Inc Magazine, Entrepreneur, Martha Stewart Weddings...
2019-08-1553 min
The Wedding Film School ShowWhy Marketing Isn’t a Luxury W/ Natalie Denyse of In Good Company PRMarketing and PR get a bad rep in the wedding professional community. For many it's just a scam to steal their money. For many they feel they get all they need from "word of mouth." In this episode we explore the topic in detail from branding to simply just "getting you name out there" w/ Natalie Denyse of In Good Company PR. Natalie founded In Good Company on the basis that every creative professional deserves to be recognized among a community that appreciates their craft. Prior to, Natalie successfully directed public relations client campaigns in enterprise technology f...
2019-07-301h 01Craft Industry AllianceEpisode #39: Melanie FalickOn today’s episode of the Craft Industry Alliance podcast we're talking about craft publishing with my guest, Melanie Falick. Melanie has the been the publishing director of STC Craft, an imprint of Abrams, for nearly 12 years. She is proud to be publishing the works of many wonderfully creative authors, including Heather Ross, Denyse Schmidt, Clara Parkes, Natalie Goldberg, Kaffe Fasset, Lotta Yansdotter, Lena Corwin, and Livia Chetti. She is also the author of several books, including Knitting in America, Kids Knitting, and Weekend Knitting.
We talk about what Melanie looks for in a proposal, what sets he...
2014-12-151h 01