Shows
PR Future, the USC Center for Public Relations PodcastInterviewing AI About The Future of PR: A Conversation with RupertGuestsRupert — AI persona created by Joe CarreonStudent Interviewers: Toma Battino, Joe CarreonHost: Fred Cook, Director, USC Center for Public RelationsDiscussion BreakdownIntroducing Rupert — 0:00How AI Is Impacting PR — 0:45Will AI Replace Entry-Level Jobs? — 1:40Who’s Adopting AI Faster — Young or Experienced Pros? — 3:06Passion Projects & Standing Out in PR — 4:20GEO (Generative Engineered Optimization) Explained — 5:10Authenticity, AI, and the Fight Against Polarization — 6:39AI Search vs. Google Search — 7:30What Tools PR Students Should Know — 7:55...
2025-11-2422 min
PR Future, the USC Center for Public Relations PodcastStudent Voices of The Relevance Report 2025: SportsGuestsSierra Sohn — Author of “Where The Hell is My Money Going: A Gen Z Perspective” exploring Gen Z fandom, shareability, and what young audiences expect from the sports experience.Chinelọ Ogogor — Author of "Emerging Technologies for Sports Training, Biomechanics, and Injury Prevention" exploring biomechanics and the science-driven technologies elevating athlete performance and recovery.Ava Nichols — Author of "From Heartbeats to Headlines: The Communication Power of Athlete Health Data" exploring wearable tech, health data, and how technology forges new digital relationships between fans and athletes.Host: Fred Cook, Director, USC Center for Public R...
2025-11-1726 min
PR Future, the USC Center for Public Relations PodcastRelevance Report 2025: SportsSeason 7, Episode 1 — "Relevance Report 2025: Sports"As the 2025 Relevance Report launches, this debut episode brings together three leading voices in communication to reflect on how sports mirror the industry’s biggest transformations — from AI and media disruption to purpose-driven storytelling.Guests:Jennifer Stephens-Acree — Founder & CEO, JSA PartnersKirk Stewart — USC Professor, Former Nike VP of Global CommunicationsMaryanne Lataif — SVP, Corporate Communications, AEGHost: Fred Cook, Director, USC Center for Public RelationsDiscussion BreakdownThe Rise of Women’s Sports — 0:02Brand Sponsorship and Cultural Momentum — 3:00The “Bro Culture” and Camaraderie in Women’s Leagues — 5:00College Athletics and NIL...
2025-11-0131 minPR Future, the USC Center for Public Relations PodcastPRWeek Replay: AI Activated DiscussionThis episode is a replay of special podcast hosted by PRWeek about the 2025 USC Relevance Report. This special PRWeek podcast, "AI Activated," brought together three PR industry leaders and PRWeek Hall of Famers to discuss AI's impact on public relations. Hosted by Steve Barrett, Editorial Director of PR Week, the conversation featured:Frank X. Shaw, Chief Communications Officer at MicrosoftMelissa Waggener Zorkin, Global CEO of We. CommunicationsFred Cook, Director of USC Center for Public Relations and Chairman Emeritus at GolinThe discussion centered on research from Microsoft, We. and USC about AI's transformative effects on P...
2025-06-0928 minPR Future, the USC Center for Public Relations PodcastMind The Gap: 2025 Global Communication Report RecapBased on a survey of over 1,000 PR professionals, the 2025 Global Communication Report from the USC Center for Public Relations –in conjunction with Zeno Group and IABC – reviews how AI, hybrid work, generational shifts, influencer culture, and polarization are reshaping public relations. To download the report, go to this linkTo find information about the International Association of Business Communicators (IABC), go to this linkKey Takeaways from the Discussion:Public relations is entering a new era—driven by technology, authenticity, and the influence of a younger, more optimistic generation.AI in P...
2025-06-0347 minPR Future, the USC Center for Public Relations PodcastLife Actually: A No Bullshit Study on the Future Gen Z Wants ftEli Williams of Day One Agency joins the conversation to unpack findings from the agency’s latest report, Gen Z: Life, Actually. The study challenges common assumptions about Gen Z and reveals a generation that’s more multifaceted—and in some ways, more traditional—than many marketers assume.Through the lens of public relations and cultural insight, this episode explores how Gen Z is reshaping expectations around work, money, identity, and influence. Williams outlines three distinct cohorts within the generation and explains how their diverse values are already influencing the future of brand communication.Moderated by Fred...
2025-05-2137 min
We Interrupt This Broadcast011 - May 2025 News Round-Up: Screen Forever wrap-up, Federal Election & Trump TariffsIn this episode of We Interrupt This Broadcast we wrap up Screen Forever - including Screen Australia’s new strategic direction, discuss the recent federal election and its likely impact on the screen industry, and touch on the Trump tariff announcement.Plus: Que Minh Luu steps down from Netflix, Hugh Marks speaks out on his role at the ABC and more screen industry news from around the country...00:00 Intro00:58 Reflecting on our time at Screen Forever03:17 Sustainable screen businesses and putting people first 06:15 Feedback on the po...
2025-05-1928 minPR Future, the USC Center for Public Relations PodcastA conversation with Chantelle Darby, Accel's VP of CommunicationsBurghardt Tenderich, Professor of Professional Practice at USC, speaks to Chantelle Darby, VP of Communications for the global Venture Capital firm, Accel. Chantelle started her career on the agency side before leading Yelp through an IPO and working with Sheryl Sandberg on Lean In. Chantelle covers these roles and offers crucial advice for students and young professionals starting out in the industry.Featuring: Chantelle Darby, VP Communications, AccelHost: Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relati...
2025-04-1636 minPR Future, the USC Center for Public Relations Podcast2025 USC Annenberg Relevance Report: AI ActivatedFaryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delve into how global institutions are handling the increased presence of AI, embracing change, and utilising the tools available.Featuring:Faryar Borhani: Faryar is the Chief Communications Officer at Encore Capital Group and has been a USC Annenberg Center for Public Relations Board Member since June 2024.Sona Iliffe-Moon: Sona is currently the Chief...
2025-03-2444 minPR Future, the USC Center for Public Relations PodcastThe evolving world of PR & Comms, with Pilaar TerryAs part of USC Annenberg’s PR Futures podcast, Professor Burghardt Tenderich spoke with USC alum and former Annenberg Executive in Residence, Pilaar Terry. Pilaar is currently the Managing partner and COO of POV Agency and the conversation covers her experiences as a founder, client relationships, advice to those starting out and more.
Production CreditsA production of the USC Annenberg Center for Public Relations at the University of Southern California.Host: Fred CookExecutive Producer: Ron AntonetteSeason 7 Producers: Joe Carreon and Anvi MahajanProduction: Camille Culbertson, Ja...
2024-12-3040 minPR Future, the USC Center for Public Relations PodcastStrengthening workplace culture through communication, with David Michaelson, PhDUSC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee engagement and preserve company identity.Reports: Staffbase: https://staffbase.com/en/pressreleases/communication-breakdown-61-of-employees-unlikely-to-stay-in-their-job-cite-poor-communication-among-top-reasons/ Research by USC Annenberg & Staffbase Highlights the Critical Role of Internal Communication in Retention and Engagement Communicating Culture During A Hybrid Revolution: https://annenberg.usc.edu/sites/def...
2024-11-0435 min
Health HubThe Future of Practice with Son Luu and Vasu KuramJoin Health Hub's new host Amelia Shunk as she sits down with Son Luu and Vasu Kuram from NYULH's Future Practice team. Together they explore the latest breakthroughs in computer vision technology and how they might transform your healthcare experience.Editing done by Natalie Henning. Email: Natalie.Henning@nyulangone.orgMusic: "Dreams" composed by Benjamin Tissot
2024-06-0636 minPR Future, the USC Center for Public Relations PodcastA Deep Dive into Gen Z's Scrolls with Day One Agency's Josh RosenbergIn this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborated to conduct. The discussion uncovers the nontraditional news sources and the 'always on' media engagement that characterize Gen Z's unique media landscape. Josh shares his insights on how brands can tap into these behaviors to make a meaningful impact on a generation that is reshaping the rules of engagement.Fred and Josh discuss how the concept of "prime time" has evolved into...
2024-03-2126 minPR Future, the USC Center for Public Relations PodcastUnwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica AdelmanM&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? In honor of the upcoming Super Bowl, we’re revisiting the 2023 M&M Super Bowl campaign with Jessica Adelman, Senior Vice President of Corporate Affairs and Communications at Mars Wrigley. She gives insights into the captivating integrated advertising strategy, as well as tips for how wor...
2024-02-0836 minPR Future, the USC Center for Public Relations Podcast2024 Relevance Report Discussion: Welcome to AIIn this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture change in the industry and why it's important to view technology as an investment. We wrap up with a discussion on the ethical considerations of AI in communication and encourage our listeners to approach AI tools thoughtfully and responsibly.Download the 2024 Relevance...
2023-12-0857 minPR Future, the USC Center for Public Relations PodcastHow AI is transforming the future of PR and communicationsHow is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communicators to become more data-savvy and how these tools can support our gut instincts with solid data.In our conversation, we focus on the crucial issues of ethics and accuracy as we explore the initial reactions to AI-powered tools. We also delve into...
2023-05-1625 minPR Future, the USC Center for Public Relations PodcastPR & Its Role in Mental Health SupportThe COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. In this episode, we are joined by guests who wrote about mental health in USC Center for PR’s 2023 Relevance Report. They take a deep dive into how workplaces have addressed mental health issues and its growing relevance in contemporary society. We will uncover the factors driving the growing awareness of mental health concerns, from the influence of social media on...
2023-04-2540 min
PR Future, the USC Center for Public Relations PodcastMaking an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social EngagementThe USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action?In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations. Discover the philosophy behind the creation of corporate social engagement programs such as NBCUniversal's Creative Impact Lab, Grubhub's initiatives to assist independent restaurants during the pandemic and Union Pacific Railroad's strategies for employee engagement.While corporate social engagement exists in a variety of fo...
2023-04-0435 min
PR Future, the USC Center for Public Relations PodcastPublic Relations in the Age of Social Media with TikTok Satirist ColorMeLoverlyTikTok has knocked down the wall between public figures and their audiences, putting celebrities and high profile individuals in closer contact than ever before. Inspired by the Harry and Megan interview with Oprah Winfrey, ColorMeLoverly has blown up on TikTok for her comedic and relatable takes on the public relations field and the irony of this new transparent communication.Public relations TikTok accounts are few and far between when compared to news accounts, something Clara has properly taken advantage of. Her personal know-how of pop culture, the current social media buzz, and awareness of what’s going on...
2023-02-2139 min
PR Future, the USC Center for Public Relations PodcastDriving Corporate Activism with Lyft's Dominic CarrHow far should a company go with corporate activism? Lyft is setting the example for how companies should use corporate activism to speak out on issues. Last year, Texas passed the Heartbeat Act, which banned women from receiving abortions after the detection of a fetal heartbeat. The bill went even further, putting Lyft drivers who take women to abortion clinics at legal risk. The team at Lyft was quick to speak out against the legislation, and ensured drivers that they would cover legal fees and offer additional support if they were caught in trouble for bringing people to access...
2023-01-3126 minPR Future, the USC Center for Public Relations PodcastThe Future of Corporate ActivismAs a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Activism.” The panel was moderated by our Dean, Willow Bay, and featured leaders from companies that are actively engaged in communicating about and supporting social justice issues: K. Corley Kenna, head of communications and policy, Patagonia Dominic Carr, vice president, communications, Lyft Elyse Cohen, vice president, social impact and inclusion, Rare Beauty Sean Greenwood, director of PR and communications, Ben & Jerry’sThe discus...
2022-05-1348 minPR Future, the USC Center for Public Relations PodcastBuilding With Purpose: Elyse Cohen of Rare BeautyInspired by Selena Gomez’s own mental health journey, Rare Beauty was built with a focus on mental health as the heart of its brand. When Rare Beauty was launched in September 2020, its commitment to truly making a difference through de-stigmatizing mental illness and spreading resources and self-love through their products and programs was evident. But when the brand was being conceptualized, incorporating social responsibility and community impact into the products and everyday practices of a beauty brand was uncharted territory. Enter Elyse Cohen, Vice President of Social Impact & Inclusion at Rare Beauty. Cohen has championed social impa...
2021-11-1929 minPR Future, the USC Center for Public Relations PodcastCombating Media Bias with Vanessa Otero of Ad Fontes MediaIn 2016, patent attorney Vanessa Otero posted a chart on the web. It was a simple graphic, rating the bias of news sources. And it went absolutely viral. This chart was the first of many iterations of the Ad Fontes Media Bias Chart, a map that helps news consumers, educators and communications pros navigate the complexities of today’s media landscape. While the chart began as Otero’s own content analysis work, today, it is created by a team of professional analysts who are politically balanced, and who review media sources every day. Despite the state of today’s polarized media...
2021-10-2232 min
DrinksWithAVC (DWAVC)DWAVC: Natalie Luu | Ep. 15Episode fifteen of DrinksWithAVC packs a punch with guest Natalie Luu from Lightspeed Venture Partners—Muay Thai enthusiast, NFT expert, Fintech investor, and tea aficionado. Vik and Bree uncover Natalie's journey from relentless hustler to venture capital dynamo, as she shares her vision on the emerging business 'mafia' in the Bay Area, her criteria for investing in teams, and more. Tune in for an episode that's as invigorating as a sparring match and as enlightening as a steeped cup of rare tea.Links:www.lsvp.comwww.twitter.com/natluuwww.selfhelpelderly.or...
2021-10-0753 minPR Future, the USC Center for Public Relations PodcastBrand Purpose Best Practices with Burghardt Tenderich and Julia KiefaberCreating a truly purpose-driven communications campaign is a nuanced and laborious process — one that has become increasingly crucial in the world of public relations. In an era where brands are expected to be a part of social change efforts and use their influence for good, it is essential that companies have a road map for creating authentic campaigns that make an impact. Luckily, our team at the Center for Public Relations analyzed almost 300 purpose campaigns in early 2020 to create just such a map. Our associate director Burghardt “BT” Tenderich and director of strategic planning at Weber Shandwick Julia Ki...
2021-08-1934 minPR Future, the USC Center for Public Relations PodcastSeason 2 Wrap-Up: Fred Cook on Politics, Polarization and PurposeThis past year and a half has been nothing short of historic. As we’ve chronicled momentous events in real time through a communications lens this season, our guests have provided invaluable insight into effectively addressing some of the most prominent social issues of today. Change, especially large-scale social change, is never easy. But through our research this past year, we’ve discovered that communications professionals have a significant role to play in creating it. How we work, why we create the content and campaigns that we do and who we stand up for will all play a role in t...
2021-07-2936 min
If I Ran the BankNatalie Luu Would Build the Future of B2B Commerce InfrastructureNatalie Luu is a Partner at Lightspeed Venture Partners where she leads investments in early-stage and scaling startups, with a focus on Enterprise and FinTech. Natalie joined FISPAN’s Clayton Weir on the If I Ran the Bank Podcast where they discussed emerging trends and the FinTech disrupting the financial industry.
2021-07-1936 minPR Future, the USC Center for Public Relations PodcastTruth Decay: Discussing Disinformation, Polarization and Data with Jennifer KavanaghPolitical scientist Jennifer Kavanagh believes that there’s more behind polarization than just the existence of opposite perspectives. In 2018, she published a report with RAND CEO Michael D. Rich that proposes a framework for understanding one of the deeper issues behind the division in our country: truth decay. In a nutshell, the phrase “truth decay” describes four different trends around facts and opinion contributing to the shift away from data: increasing disagreement around facts and data, the blurring of the lines between the two, increased influence of opinion and commentary and declining trust in key institutions.In this e...
2021-06-2426 minPR Future, the USC Center for Public Relations PodcastHigh Conflict: Understanding Polarization with Bestselling Author Amanda RipleyIn her book “High Conflict: Why We Get Trapped and How We Get Out,” journalist and author Amanda Ripley introduces the framework that there are two types of conflict: high conflict and good conflict. In America, Ripley believes that we are stuck in a vicious cycle of high conflict — one that is destructive and unproductive. But as Ripley tells us, there is still hope for the future, for us to return to a place of good conflict. In this episode, Fred and Amanda discuss some of the ways that corporate communications are impacted by high conflict and might pl...
2021-04-1539 minPR Future, the USC Center for Public Relations PodcastDinner Discussions and Democracy: Breaking Through Polarization with Philippa HughesFrom cooking red and blue spaghetti while hosting Democrats and Republicans around her dining room table to leading dinner events with hundreds of people from diverse political viewpoints in communities across the nation, social sculptor Philippa Hughes has been entrenched in the polarization issues that plague our country, and intent on solving them through grassroots efforts to start conversations. Her dinner series, “Looking for America,” aims to bring people together across the political divide to have frank conversations about politics and try and find common ground. In this episode, Fred and Philippa discuss the current state of polar...
2021-04-0134 minPR Future, the USC Center for Public Relations PodcastThe Polarization Problem: Media Perspectives on Bridging the Divide with Christina BellantoniWhile it seems like people with different political ideologies can’t agree on anything these days, one thing we can all agree on is that our nation is polarized; perhaps like it never has been before. As we enter into a new political era with messaging focused on reaching across the divide and restoring a sense of unity, we talked with Christina Bellantoni, an expert on all things politics and polarization who spent 12 years reporting in Washington, about the future of polarization. In this episode, Fred and Christina discuss how we can combat some concerning predictions for...
2021-02-2530 minPR Future, the USC Center for Public Relations PodcastA Conversation with NextGen PR PractitionersThe Gen Z and Millennial audience is often an enigma; to seasoned PR practitioners, their obsession with TikTok videos clocking in at 60 seconds or less, the ever-evolving Instagram culture and their use of various media channels as catalysts for change — such as during the Black Lives Matter movement — can be hard to puzzle through. This week, we talked with three USC Annenberg PR students who tackled various aspects of the future of our industry in their essays for the 2021 Relevance Report to discuss the habits of their generation and where they think the communications industry is headed. Adrine...
2021-02-0729 minPR Future, the USC Center for Public Relations PodcastInauguration Special: Communicating in the Divided States of AmericaAs we inaugurate a new president amidst a pandemic and civil unrest, new data from the 2021 Global Communication Survey gives us valuable insight into what this next year may hold. In this episode, our guest Dr. Ulrike Gretzel, senior research fellow at the USC Center for Public Relations, discusses the preliminary findings with Fred, exploring the expected impacts of the Biden administration on activism, polarization, diversity and inclusion and more. As they dive into predictions including increased political polarization, an increase in activist expectations of business involvement in social causes and a largely divided opinion on whether w...
2021-01-2017 minPR Future, the USC Center for Public Relations PodcastThe Time is Now: Diversity, Equity and Inclusion in 2021This year, we’ve not only experienced a pandemic that continues to upend our lives, but the resurgence of a powerful racial justice movement that has reminded us all that it is time for change. It is time for equality. It is time to put in the work across our industry and many others to dismantle white supremacy and systemic racism, and establish a work environment where everyone sees themselves represented and feels comfortable speaking their mind.In this episode, our guests Bill Imada, chairman of IW Group, Julia Wilson, CEO of Wilson Global Communications and Margenett Moor...
2021-01-1135 minPR Future, the USC Center for Public Relations PodcastLive Entertainment and Experiences: What Brands Need to Know in 20212020 is unlike any year we’ve experienced in our lifetimes; arguably, the only constant has been change. As PR professionals, we’re well-equipped to deal with crises. But in the time of COVID-19, we’ve grappled with entirely new kinds of challenges: closures of entire business sectors, fluctuating reopening guidelines and an entirely new definition of “normal life.”Adrienne Cadena, president of brand activation firm Havas Street, and Maryanne Lataif, senior vice president of corporate communications at AEG, the world’s leading sports and entertainment company, and Jeffrey Cole, director of the USC Annenberg Center for the Digital Futu...
2020-12-0941 minPR Future, the USC Center for Public Relations PodcastMelissa Waggener Zorkin on Finding your Purpose — And Leading With ItFulfillment and purpose: two things that we all search for throughout our lives, and maybe have been thinking more about lately in our new normal. And two things that Global CEO and Founder of WE Communications Melissa Waggener Zorkin thinks about constantly. Leading with purpose and fulfillment in mind, Melissa and her agency have built strong, authentic campaigns over the years for big companies like Microsoft and Khan Academy. Melissa's secret to success? Listening intently to internal voices and connecting everything they do to an organization's innate purpose. In this episode, Melissa will discuss the impo...
2020-10-2923 minPR Future, the USC Center for Public Relations PodcastSeason 1 Wrap-Up: Fred Cook on New ActivismIn this special season finale episode, our host Fred Cook puts on his professor cap to bring together everything we’ve learned from prominent activists and communications pros in our debut season of #PRFuture, in the context of the research that started it all: the 2020 Global Communication Report. In our research, we found that “New Activism” requires new communication. Our guests this season, all pioneers in communication and activism, have laid out what a successful future could look like for our industry in this ever-changing new normal. From earning profits through principles to creating entire corporate departments for act...
2020-10-1527 minPR Future, the USC Center for Public Relations PodcastCarolyn DeWitt on Rock the Vote's Brand Partnerships for Civic EngagementAs we near November, the 2020 presidential election is on everyone’s minds. Dubbed the fight for the “soul of America,” it’s also the first presidential election to take place during a pandemic. With a pandemic election comes a variety of obstacles to the voting process, which means voting rights organization Rock the Vote is working overtime to provide young voters with the resources they need to vote safely. Rock the Vote has always been famous for its partnerships with pop culture icons, including celebrities like Madonna and Lenny Kravitz, who have helped them educate young people on voting...
2020-10-0429 minPR Future, the USC Center for Public Relations PodcastChristopher Miller on Ben and Jerry’s Flavor for ActivismBen and Jerry’s has always been known for serving delicious ice cream with extra scoops of peace, love and justice. Social mission has always been an integral part of the company’s day-to-day operations — so much so that Ben and Jerry’s has their own in-house activism department. Christopher Miller is the head of this activism team. A few months ago, he drafted Ben and Jerry's second statement in support of Black Lives Matter following the killing of George Floyd, which was lauded within the PR industry as one of the most successful corporate statements on racial justic...
2020-09-0930 minPR Future, the USC Center for Public Relations PodcastUSC Annenberg School's Henry Jenkins and Robert Kozinets on Fan ActivismFrom Star Trek to K-pop, fan culture is everywhere — and as USC Professors Henry Jenkins and Robert Kozinets say, so is fan activism. This week, we’re taking a more theoretical approach to New Activism, exploring the roots of activism in fandom, and how corporate fans — also known as invested consumers — can help companies improve their corporate social responsibility initiatives. In this episode, Jenkins and Kozinets offer valuable insights into the ways companies can successfully interact with their fans on social issues related to business and promote civic engagement. They also discuss the do’s and don’ts of respond...
2020-08-1735 minPR Future, the USC Center for Public Relations PodcastKelly McGinnis on Employee Activism and Earning Profits Through Principles at Levi’sCorporate activism has long been sewn into the fabric of Levi Strauss and Company, and over the past seven years, senior vice president and chief communications officer Kelly McGinnis has continued to uphold Levi Strauss’ reputation as a pioneer in tackling social issues. Bringing her background in social work to the table, Kelly has continued to seek out new opportunities to foster change in the corporate world through employee activism, activist partnerships and corporate coalitions. In this episode, Kelly discusses the power of listening to employee opinions, emphasizing that many of the company’s most memorable actions in re...
2020-07-3032 minPR Future, the USC Center for Public Relations PodcastDamon Jones on CSR in the Age of New Activism: How P&G is Changing the TideDamon Jones has been challenging gender stereotypes, promoting sustainability and fighting for racial equality for the past 23 years through his work at Procter and Gamble. Since being promoted to P&G's chief communications officer at the outset of the COVID-19 pandemic, Damon has continued to foster important discussions within P&G’s audiences and enact positive social change in the corporate landscape. In July 2020, he was named the most influential person in public relations and business on the PR Week U.S. 2020 Power List, and is the first Black man to top the list in its 14-year history. I...
2020-07-1430 minPR Future, the USC Center for Public Relations PodcastApril Reign on #OscarsSoWhite, Racial Justice and Social Media ActivismAs she watched the Oscars from her living room, attorney April Reign tweeted a single hashtag that would change the conversation around diversity and inclusion in Hollywood forever. #OscarsSoWhite started a movement that led her to devote her life to activism, working to amplify traditionally underrepresented voices in the entertainment industry. In this episode, April discusses how social media is propelling conversations around race, discrimination and social inequity to greater national attention, and how this phenomenon is playing an essential role in the recent resurgence of the #BlackLivesMatter movement. As an equity advisor for Sephora, April also offe...
2020-06-2532 minPR Future, the USC Center for Public Relations PodcastJamie Margolin on Leading Youth to Power: PR and Activism in Zero HourAt age 15, Colombian-American activist Jamie Margolin organized the Zero Hour Youth Climate March, a youth-led demonstration urging those in power to take concrete measures against climate change. Using traditional PR tactics and leveraging the power of social media, Jamie and her team turned their initial march into a global movement that has more than 100 chapters and continues to inspire children around the world to join the fight for a better future.This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.
2020-06-0919 minPR Future, the USC Center for Public Relations PodcastMarch For Our Lives (Part II): Brendan Duff on Sparking a National Movement, PR and Youth ActivismMarch for Our Lives began in a small town in Florida, but its student organizers went on to spearhead the largest single-day protest against gun violence in U.S. history. The organization registered over 50,000 new voters and spurred the highest percentage of youth voter turnout ever in the 2018 midterm elections.In part two of our interview with March For Our Lives co-founder Brendan Duff, Brendan discusses why the March For Our Lives organization has expanded its mission to focus on voter registration, how they have formed and maintained successful partnerships with corporations and which public relations tactics...
2020-05-1920 minPR Future, the USC Center for Public Relations PodcastMarch For Our Lives (Part I): Brendan Duff on Its Founding, PR and Youth ActivismOn February 14, 2018, a gunman open-fired on Marjory Stoneman Douglas High School in Parkland, Florida, in what became the deadliest school shooting in U.S. history. The tragedy gave birth to an influential movement, the student-led March for Our Lives, which transcended South Florida and sparked activism for gun control reform through national protests and school walkouts.In this episode, March For Our Lives co-founder Brendan Duff recalls how the organization came together, and as the de facto media relations manager, how he used public relations tools early on to bring their messages to a global stage....
2020-05-1921 min
Diffusion Science radioElectric cars, TB and mutated whooping coughDavid Sinclair cures blind mice and makes them young again,
Seyedfoad Taghizadeh from Maquarie University designed a intelligent car charger,
Elinor Hortle from the Centenary Institute fights Tuberculosis with aspirin,
Laurence Luu from University of New South Wales, how Whooping cough has mutated,
Natalie Twine from CSIRO how discovering hidden relatives helps discover new disease genes,
Produced and hosted by Ian Woolf
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2020-02-1000 min
RnBass RadioRnBass Radio Episode #21 w/ Ivy Rivera, J Maine & DJ A RonRnBass Radio Episode #21 hosted by Ivy Rivera + DJ A Ron. An eclectic collective of culture.
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Episode 20:
https://soundcloud.com/rnbass/rnbass-radio-episode-20-w-j-maine-dj-a-ron
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http://instagram.com/itsjmaine
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1) SLMN - Too Much ft. Luu Breeze & Emerson Brooks
2) Kalin White - idc about club
3) Chris Sails & Anthony XL - Selfish
4) Mistah Mez - Riding
5) Una Sand x KDL - Bad Credit
6) Khaliowe...
2018-06-2300 min
IBIZA TRANCE FAMILYTropi Sessions #95 Hosted by Samael MorningstarTropi Sessions 08/04/18
1. 4 Strings ft. Fenna Day - Everybody's Gotta Learn Sometime (Extended Mix) [RAZ NITZAN MUSIC]
2. Push - Tranzy State Of Mind (Amir Hussain Bootleg) [CDR]
3. Three Faces & Christian Zechner - Lost In Time (Steve Allen Remix) [SUANDA MUSIC]
4. Dj Schultz & Elad Efrati - Evermore (Immoral Monkeys Remix) [2 PLAY RECORDS]
5. Manuel Le Saux - Platinum [EXTREMA GLOBAL MUSIC]
6. Rene Ablaze & Mhammed El Alami - Stardust (Extended Mix) [FLASHOVER TRANCE]
7. Fady & Mina With Leolani - Push Through [FSOE]
8. Tiddey Feat Mina Jung - Heartless (Extended Mix) TRANCEEFFECT RECORDS]
9. Monoverse - Avenoir (Niko Zografos Remix) [FSOE]
10. Alex Ryan - Atlantis (Extended Mix...
2018-04-172h 03
Damo presents his Alter Ego PodcastAEP025 - SavageSied Van Riel, Natalie Gioia - Hold Me Close (Original Mix) Subculture
Richard Durand - Pandora (Original Mix) Grotesque Fusion
Giuseppe Ottaviani - Jakarta (Extended Mix) GO MUSIC
Alex M.O.R.P.H., Mark Sherry - Magnetar (Extended) VANDIT Records
Ian Buff - Power Check (Extended Mix) Monster Force
Richard Durand - Savage (Extended Mix) Reloaded Music
Alex Di Stefano - Elevator (Extended Mix) VII
Tempo Giusto - Automatika (Extended Mix) Outburst Twilight
Chris Schweizer - Damage Control (Extended Mix) Who's Afraid Of 138?!
Scot Project - D (Don't Go) (Extended Mix) Outburst Records
Brandon Michaels, Danny Fathom, Eugene Luu...
2018-04-041h 01
My Love Podcast by raftboneRaftbone - My Love 04500:00 | Gosselt feat. Robin Vane - U & I (A-Tronix & Sven E Remix) [Redux Recordings]
06:16 | Steven Allen & Sue McLaren - Old Flame (Extended Mix) [Amsterdam Trance Records (RazNitzanMusic)]
11:30 | Derek Ryan feat. Melissa R. Kaplan - Ripples (Rene Ablaze Remix) [Redux Recordings]
16:36 | Eugene Luu with Danny Fathom and Brandon Michaels - The Mercenaries (Extended Mix) [AERYS RECORDS]
20:12 | Vast Vision & Handsight - Sole Oriente (Original Mix) [FSOE]
25:46 | UDM - Polaris (Extended Mix) [Digital Society Recordings]
30:40 | Faithless - Insomnia (Danny Eaton ReWork) [Free Download]
35:18 | Natalie Gioia & Dan Thompson - Be In Love (Sam Laxton's Sould Contact Remix) [Grotesque]
40:28 | G-Clubber & Vincent Price - Sunrise (Extended Mix...
2018-04-031h 02