Shows
Growing Forward: Lead like the top 1% in growth, marketing, & productAn Honest Convo About a Challenging 2025 (with Navattic’s Head of Growth) (Natalie Marcotullio)In this episode, Natalie Marcotullio, Head of Growth & Operations at Navattic, looks back on a “rollercoaster” year and what it taught her about role fit, energy management, and leading through constant change. She traces the shift from growth to product marketing amid a noisy AI landscape, a new product line, and a leaner team, and how those forces sparked both imposter syndrome and new clarity about what work fuels her.Natalie opens up about the anxiety of the AI hype cycle, why chasing every new tactic eroded quality and enjoyment, and the candid conversation with her founder that...
2025-12-1643 min
Revenue MindLife Isn’t an 800 | Natalie Marcotullio, Head of Growth and Product Marketing at NavatticFormer D‑1 sprinter turned growth leader, Natalie Marcotullio, knows that winning starts with knowing when to rest. She joins Jolie to riff on boundaries, bad first drafts, and why your Minimum Viable Product should come with a Maximum Viable Pause. If your Slack pings feel louder than your heartbeat, hit play.
Key Takeaways
• Athletic mindset = built‑in grit—but recovery is the power move
• Saying no is a growth strategy; focus > FOMO
• Fail fast, learn faster: your worst MVP is better than a perfect idea on ice
• Data drives decisions, but self‑care drives you
• Introve...
2025-11-0536 min
Product Marketing AdventuresLaunch with Momentum Like a Navattic PMMLaunching into a new ideal customer profile is like being traded to a completely different sports league. The rules are different, the competition is unfamiliar, and you've got to earn trust from scratch. Natalie Marcotullio joins us as a rising star in product marketing at Navattic and two-time solo marketer for early-stage SaaS startups who's mastered wearing every hat whilst delivering results. Today, Natalie walks us through her step-by-step playbook for navigating uncharted ICP territory with strategic precision that separates successful launches from expensive experiments. We dive into her foundation-first approach, including how she leveraged insider insights f...
2025-09-3042 min
Scrappy ABMOne-to-Many ABM that Doesn’t Burn Cash (with Natalie Marcotullio) | Ep. 205Scrappy ABM brings together Mason Cosby and Natalie Marcotullio for a conversation that keeps ABM grounded in practice: build hyper-specific verticals, show buyers their future state with interactive demos, and measure success on pipeline.ㅤNatalie, Head of Growth and Product Marketing at Navattic, explains why one-to-many ABM works best when the product is visual and prospects can say, “suddenly it clicks.” From narrowing beyond G2 categories to stacking signals across LinkedIn ads, Slack alerts, and PLG activity, this episode highlights the fundamentals of focusing lists, consolidating signals, and ensuring ABM efforts don’t burn cash.ㅤ
2025-09-1817 min
Straight To VoicemailHow do you build trust that feels authentic, not transactional? | Natalie Marcotullio, Head of Growth and Product Marketing, NavatticWhat if building trust didn’t start with the product, but with the story you tell before you ever show it? In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. With over a decade of marketing experience, Natalie helps B2B companies build trust through transparent content, demo-led experiences, and storytelling that centers the customer.You’ll learn:Why most product marketing comes off as a pitch and how to make it a conversation insteadA trust-building framework to anchor your marketing in au...
2025-09-1803 min
B2B Show with UgiMoving the ‘AHA’ moment from product to website | Natalie MarcotullioNatalie Marcotullio (Head of Marketing at Navattic) believes most B2B SaaS companies are blending into a sea of sameness-and that’s killing their growth. In this episode, we talk about how to truly stand out in a saturated market, why interactive demos are becoming a secret weapon for conversions, and how customer-led communities will shape the future of B2B marketing.------------------------------(00:00) - – Intro
(02:40) - – Standing Out in a Saturated B2B Market
(03:37) - – Navattic’s Position in Interactive Demo Software
(05:42) - – Content Quality Standards & Unique Content Strategy
(07:40) - – Interactive Demos: Use Cases & Best Website Placement
(10...
2025-08-1541 min
Brilliantly Wrong: Marketing. Creativity. Startups.How Navattic's Natalie Marcotullio Built Brand Trust Without Big Ad DollarsWhen Natalie Marcotullio joined Navattic, most people had never even heard of an “interactive demo.” The category was new, the brand was unknown, and there was no giant marketing budget to buy attention.Instead of chasing competitors with splashy spend, Natalie focused on building trust with marketers, with prospects, and with the market itself.In this episode, we unpack how she:Grew a category from scratch with consistent, useful content.Became the human face of the Navattic brand.Launched a freemium plan without killing pipeline.Uses her “unique...
2025-08-1246 min
Attributed - A podcast by DreamdataMaking Interactive Demos Work in B2B – Live with Natalie MarcotullioMost B2B website visitors aren't ready to talk to sales, but they might want to experience your product.Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B.Drawing on key data and insights from the State of the Interactive Product Demo 2025 report, Natalie will share actionable strategies and best practices to help you maximize the impact of your interactive demos.We will discuss:
2025-06-1748 min
Louder Than Words with John Bonini#51 | Words in Progress with Natalie Marcotullio, Part 2 | Making Content Bigger Than What You SellIn this episode, I sit down with Natalie Marcotullio to talk about the thinking behind Navattic’s Buyer First report—and why content only started working when they made it bigger than the product.We get into:How to create content that people care about before they’re in a buying cycleThe evolution of the Buyer First report (and why it’s still ungated)Why tying your brand to a bigger idea builds long-term trustThe difference between capturing demand and creating itIf you’ve ever felt like your content is stuck in sales-support mode, this one’s...
2025-05-1441 minLouder Than Words with John Bonini#50 | Words in Progress with Natalie Marcotullio, Part 1 | Building Navattic's Content BrandIn the debut episode of Words in Progress, a mini-series within Louder Than Words, John Bonini sits down with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, to unpack how she and her team transformed a vague idea—buyer first—into a tangible, ownable editorial narrative and content framework. They walk through the evolution of Navattic's flagship report, how it moved from a simple data dump to a narrative-driven asset, and how that narrative now ties together all of their content efforts—from blog posts and webinars to LinkedIn and beyond. This conversation is a behind-the-scenes look a...
2025-04-2124 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers228 - How Customer Events Increase Word Of Mouth (Natalie Marcotullio, Head of Growth & Product Marketing at Navattic)Natalie Marcotullio is Head of Growth & Product Marketing at Navattic. Navattic makes buying easier with interactive demos. Seed funded. Also check out Ep. 139 (be the company that seems to be everywhere), Ep. 180 (podcast, ads, positioning, what’s the ROI) and Ep. 218 (launching the free forever plan).Here’s what we cover:The Navattic Fanatic Customer Event in NYC, what was your goal for the event and did you achieve it;What do you think made the customer event so successful;Anything that surprised you;What will you...
2025-04-1637 min
The Dave Gerhardt Show (from Exit Five)The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating.This Exit Five Live session is built to help you stay ahead. Dave sits down with Natalie Marcotullio (Head of Growth & Product Marketing at Navattic), Jason Oakley (Founder of Productive PMM), and Eric Holland (Senior PMM at Betterworks and Co-Founder of DemoDash) for a tactical discussion on how to sharpen your skills, adapt to a shifting landscape, and de...
2025-04-1053 min
The Drafting TableProduct Marketing Magic: Launch Strategies That Actually Drive Adoption with Natalie MarcotullioMost SaaS founders get product launches wrong. They think it’s about blasting their features everywhere on Day 1—but the best launches don’t happen in just one day.In this episode of The Drafting Table, I sit down with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic, to break down how to run a product launch that actually works.We cover:✅ Why you shouldn’t launch the day your product is released✅ How to build momentum with a multi-week launch strategy✅ The right way to test messaging before launch day(s)✅ Why your launch should focus on end users, no...
2025-03-2653 min
The Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Natalie MarcotullioIn this episode of the Remote Work Tribe podcast, we chat with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. We discuss her approach to planning, how to find the right talent, the importance of 1-1 conversations, her art and psychology background influence as a marketer, and more.Episode Timestamps:How does Natalie learn new things? (0:40)Marketing planning and the importance of calendar blocking. (2:20)When did Natalie realize she needed to become more organized? (3:39)An example of how she uses calendar blocks for her work is (6:17)How to balance time-blocking with strategic vision? (7:41...
2025-03-1331 min
GTM News DeskWhy Interactive Demos are Reshaping B2B Buying with Natalie MarcotullioWhat’s changing in how B2B buyers evaluate and purchase software?How can interactive demos create a frictionless, buyer-first experience?What role does AI play in the future of go-to-market strategies?Those are the three big topics we’re covering in this episode of GTM News Desk. Natalie Marcotullio, Head of Growth of Navattic, joins us to discuss how buying behaviors have shifted, why self-service and peer-driven evaluations are reshaping the market, and how companies can leverage interactive demos to meet buyers where they...
2025-03-1127 min
Revenue DiariesEpisode 6: Startup Grit, Dodging Burnout, and Figuring It Out with Natalie Marcotullio“No one has a perfect answer. You might as well just try something and see versus getting hung up on always doing things perfectly.”In this episode, I speak with Natalie Marcotullio, Head of Growth and Operations at Navattic. From launching a laptop rental side hustle in college to leading growth at a high-speed startup, Natalie is no stranger to uncertainty, and she wouldn’t have it any other way. Natalie shares how she keeps burnout at bay, sets boundaries in a fast-paced world, and why her parents (a Fortune...
2025-03-0425 minBuilding With Buyers: Startup Marketing and Growth Fueled By Customers218 - How We Launched A Free Plan At Navattic (Natalie Marcotullio & Raman Khanna)Natalie Marcotullio is Head of Growth and Ops at Navattic (Seed funded). Raman Khanna is Growth Lead at Navattic. Navattic makes buying easier with interactive demos. 28k+ demos built so far. You can also check out Episode 139 and Episode 180 where I had Natalie on.Since 2020, Navattic has been a sales-led company. Plans start at $500/mo. They just released a product-led motion. One interactive demo, free forever.Here’s what we cover:Why’d you decide to go product-led;Why’d you decide to go freemium vs. fr...
2025-02-1223 min
Metrics that Measure UpState of Interactive Product Demonstrations - with Natalie Marcotullio, Head of Growth at NavatticSaaS buyers complete ~70% of the buying process before they speak to a vendor's sales organization. As a result more and more SaaS companies are leveraging interactive product demonstrations on their website which is the topic of today's episode. Natalie Marcotullio, Head of Growth at Navattic discusses their recent "State of Interactive Product Demonstrations" with our host Ray Rike where they cover multiple topics including:The State of Interactive Product DemonstrationsTo Gate or Not to Gate - what is the best practiceMeasuring the Impact of “Self-Directed” Interactive DemonstrationsIn 2024, almost 12% of SaaS companies are providing inte...
2025-02-0725 minThe Dave Gerhardt Show (from Exit Five)#194: Drive | How to Say No to Your CEO with Natalie Marcotullio, Head of Growth and Operations at NavatticThis episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio, Head of Growth and Operations at Navattic, shared strategies on how to say “no” when faced with competing priorities in marketing.Natalie covers:How to establish a marketing framework that simplifies decision-making and helps you say no effectively.A three-step process for communicating priorities with your CEO and leadership team.Quick-win productivity hacks that offer simple ways to say “no.”Timestamps(00:00) - - Intro to Natalie
(05:44) - - The “stress spiral” at work
(07:36) - - How to sto...
2024-11-1837 min
Growing Forward: Lead like the top 1% in growth, marketing, & productBehind the scenes: why Navattic just launched a free planNatalie Marcotullio, Head of Growth at Navattic, takes us in for a behind-the-scenes look into the process of launching their freemium motion. Going through the strategic reasons behind the shift and how it fits into their overall growth strategy, she reflects on the challenges of aligning the sales team, navigating risk, and measuring success in both the short and long term. Natalie also shares her perspective on the realities of product-led growth, the importance of soft-pitching ideas, and the unexpected lessons learned during the launch process.Natalie opens up about: The excitement and pressure...
2024-11-1220 min
Product Led Growth Leaders61 - Demos That Dazzle: Transforming Product Presentations into Engaging Experiences with Navattic's Natalie MarcotullioYour host, Thomas Watkins, talks with the Head of Growth and Operations at Navattic, Natalie Marcotullio. Natalie highlights the challenges founders face in showcasing their products effectively, particularly during the early stages. She emphasizes the importance of creating interactive demos to help potential customers understand the product better. Natalie introduces Nevada, a tool that allows users to create interactive demos without coding skills, and discusses the company's shift towards a self-serve model, enabling users to engage with the product independently.Learn more about Natalie's work HERE.Connect with Natalie on LinkedIn HERE. Think...
2024-11-0519 min
The Unexpected LeverLetting Buyers Lead in B2B Sales with Natalie Marcotullio, NavatticAre we truly listening to our buyers?In this episode, Jarod Greene sits down with Natalie Marcotullio, Head of Growth and Operations at Navattic, as she shares about the pitfalls of traditional sales approaches, the importance of empowering buyers with the information they need, and how shifting our mindset can lead to stronger, more effective sales relationships.In this episode, you’ll learn:Trust Your Buyers: Buyers often have a deeper understanding of their own problems than sales representatives do about the product. Respect and leverage buyer insights to your advantage.Rethink Sales Int...
2024-10-1704 min
Stop The Scroll w/ Brianna DoeBuilding a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies.=========================================Best Moments:(00:34) Introduction of guest Natalie Marcotullio and her role at Novatic(01:30) Overview of Novatic's hybrid influencer and advisor program(03:32) Criteria for selecting advisors and the importance of audience match(05:06) Structure of advisor deals and the benefits of starting with 3-month contracts(07:46) Tracking results and measuring word-of-mouth impact(10:55) Challenges in managing...
2024-09-2425 minThe Dave Gerhardt Show (from Exit Five)#178: Website Teardown | Breaking Down the Best Website Experiences in 2024 with Natalie Marcotullio, Head of Growth at NavatticIn this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.Dave and Natalie cover:Why accessible, usable, and transparent websites is important in improving the buyer experienceHow to incorporate interactive demos to accelerate the sales cycle and increase conversion ratesPublic pricing and how it affects buyer trust and decision-making in B2B salesTimestamps(00:00) - - Intro to...
2024-09-2355 minThe Dave Gerhardt Show (from Exit Five)#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we coverWhy buyers are switching to a more "self-service" model of buyingHow interactive demos stack up against traditional marketing education like videos or adsTips to create a product story with your interactive demo that gets you a 30% CTRThe...
2024-09-1650 min
Soft SidesNatalie Marcotullio, Head of Growth and Operations at Navattic: Soft Pitches and White Sneaker TheoryGuest: Natalie Marcotullio, Head of Growth and Operations at NavatticLaura is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie started in B2B marketing with a focus on growth strategies like SEO and SEM, later expanding her skills in strategy and operations as a Chief of Staff. She eventually created a leadership role at the intersection of growth and marketing.In this episode, Natalie shares how she navigates constraints at an early-stage startup and leverages community and word of mouth to drive growth.They discuss:
2024-08-1943 min
The Proof PointThe future of GTM focuses on what your buyers wantThe TL;DRFeeling overwhelmed by outdated playbooks and rigid sales processes?Kevin White (Common Room), Mac Reddin (Commsor), and Natalie Marcotullio (Navattic)—leaders in modern go-to-market strategies—dive deep into transforming your approach to align with today’s buyer expectations, leveraging cutting-edge signals, and fostering long-term relationships.What’s working in B2B marketing:ADOPTING A BUYER-FIRST APPROACHPutting your buyer at the center isn’t just a trend—it’s a necessity. From understanding buyer signals to ensuring seamless experiences, aligning your sales process with buyer preferen...
2024-08-0747 min
Women in B2B Marketing71: The Power of Word-of-Mouth: Fostering Trust in B2B Marketing - with Natalie Marcotullio, Head of Growth and Operations at NavatticIn this episode of "Women in B2B Marketing," host Jane Serra interviews Natalie Marcotullio, the Head of Growth and Operations at Navattic. They explore Natalie's journey into B2B marketing, her insights on the evolution of SEO, and the importance of creating valuable content. Natalie emphasizes brand awareness and value creation over direct conversions, and discusses the collaborative development of a buyers report with Chili Piper. The conversation also highlights the impact of digital platforms like LinkedIn on professional networking and the significance of understanding customer needs and sales enablement.Natalie talks through:The evolution...
2024-07-2446 min
Stacking Growth | The B2B Marketing PodcastExpert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie MarcotullioIn our March Expert Session, Chris Walker was joined by Navattic’s Natalie Marcotullio to explore the nuanced strategies around leveraging influencers and advisors within marketing strategies. As a topical issue amidst the dynamic terrain of B2B marketing, particularly within LinkedIn circles, their conversation sheds light on the practical implementation and tangible benefits of such programs.
Natalie explains the conception and execution of Navattic’s Advisor Program, and discusses the unique balance between strategic advisement and influencer advocacy, stressing the importance of aligning such programs with a company's ICP. She succinctly clarifies the program's structure that not...
2024-07-2251 minLouder Than Words with John Bonini#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows AboutIn this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off. Discussed in this episode:Leveraging customer insights and data to craft content that stands out.Unique perspectives and insights are crucial in content creation to differentiate a company from competitors.A unique branding approach that aligns with the company's values and sets it apart from others is essential.Authenticity in content helps build trust and engagement with the a...
2024-06-0650 min
Growing Forward: Lead like the top 1% in growth, marketing, & productBehind the Scenes Ep 0: Introducing the miniseries featuring the Navattic growth teamHey I’m Andrew Capland 👋. For the past 15 years, I’ve been working in B2B SaaS. The first half, as a marketer. And the second half, I’ve been leading growth teams and product-led growth efforts.Now, I run my own business, Delivering Value where I coach other growth leaders and advise product-led growth teams.During my career, I kept coming back to the same realization… Blindly copying someone else’s growth playbook (without understand the contextual challenges they were facing) just doesn’t work. So I decided to make a series following one c...
2024-05-1403 minGrowing Forward: Lead like the top 1% in growth, marketing, & productBehind the Scenes Ep 1: The size and stage of the Navattic businessWe kick-off the miniseries by exploring the background and scale of the Navattic business to contextualize many of the growth challenges they’re facing and systems they use (which we’ll explore in upcoming episodes)In this first episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:1. How Navattic got started and settled on building interactive demos for the PLG market.2. Navattic's go-to-market approach, size/scale of the business, funding strategy, and current funnel.3. The hardest part about working in growth at this stage of the co...
2024-05-1417 minGrowing Forward: Lead like the top 1% in growth, marketing, & productBehind the Scenes Ep 3: What goes into Navattic’s growth strategy?In this third episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:1. What the Navattic growth team is focused on right now, why those things, and how they get buy-in.2. How they make sure they’re solving the right problems, and get aligned with execs.3. How they manage the tension between staying agile and being laser focused.Things to listen for:[00:33] What Navattic is focused on right now, why those things, and how they got buy-in[01:30] The two main pillars Navattic is f...
2024-05-1411 minGrowing Forward: Lead like the top 1% in growth, marketing, & productBehind the Scenes Ep 4: Navattic’s growth operating systemIn the 4th episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:1. How the Navattic team manages and implements growth experiments using tools like Notion2. Why certain tools like Trello were passed over in favor of an all-in-Notion system and the benefits from this decision3. How the team collaborates on experiments, their scheduling of reviews and brainstorming sessions, and the informal yet structured approach they take towards retrospective meetingsThings to listen for:[00:35] Tools Navattic uses to get growth projects done[01:18] Th...
2024-05-1410 minGrowing Forward: Lead like the top 1% in growth, marketing, & productBehind the Scenes Ep 2: What does growth look like at Navattic?In this second episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:1. What growth is at Navattic, how they’ve scaled their team, and what their growth operating system looks like. 2. Areas of the growth model they have ownership and accountability for.3. The challenges faced by small growth teams; resource allocation, focusing on impactful experiments, and managing ideas from cross-functional stakeholders.Things to listen for:[00:37] What is growth at Navattic?[01:20] Balancing increasing metrics and learning in their experiments[02:00] The area...
2024-05-1415 minGrowing Forward: Lead like the top 1% in growth, marketing, & productBehind the Scenes Ep 5: The specific KPIs & dashboards that drive Navattic’s successIn the 5th episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:1. What’s in Navattic’s growth dashboards (and what isn’t).2. What gets shared internally, how often, and with who.3. Their biggest challenges when it comes to tracking and reporting - and how they navigate those.Things to listen for:[00:46] What KPIs they look at on a regular basis[01:15] The two dashboards that get presented weekly[02:05] The role of drill-down views broken down by channel[03:04] What get...
2024-05-1409 minGrowing Forward: Lead like the top 1% in growth, marketing, & productBehind the Scenes Ep 6: The biggest challenges Natalie & Raman face working in growth at NavatticIn the 6th episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:1. How Natalie and Raman approach their portfolio of growth bets.2. How they blended qualitative insights (like customer feedback and market trends) with quantitative data (like metrics and analytics) to make approach a pricing challenge.3. How Natalie and Raman navigate the pressures to deliver wins and substantial results in a challenging 2024 economic climate.Things to listen for:[00:55] The biggest challenges Natalie and Raman face working in growth at Navattic[01:55] How th...
2024-05-1414 minGrowing Forward: Lead like the top 1% in growth, marketing, & productBehind the Scenes Ep 7: How Navattic’s growth team stays aligned and manages expectations internallyIn the 7th episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:1. How critical it is for growth teams to stay aligned with leadership and cross-functional stakeholders.2. The systems Navattic has in place for sharing updates on experiments and results; how they leverage Slack channels and regular team meetings.3. How Navattic manages cross-functional collaboration and gets ahead of potential roadblocks.Things to listen for:[00:39] Why managing expectations is so important for growth teams[01:08] How they stay aligned with leadership[03:00] Th...
2024-05-1413 minGrowing Forward: Lead like the top 1% in growth, marketing, & productBehind the Scenes Ep 8: Big bets in 2024 and series takeawaysAs we wrap up the miniseries, I wanted to touch on the ‘big swings’ the Navattic team is taking in 2024 as well as the key takeaways from filming this show.In the final episode of the Behind the Scenes Miniseries with the Navattic growth team, you’ll learn:1. The different strategies Navattic adopts when taking "big bets," especially in growth roles2. How startups, especially those at the stage of a "supersede round" of funding like Navattic, approach team expansion and resource allocation3. The challenges and realities of working in growth-focused roles within...
2024-05-1411 min
Growth Science for B2B SaaS Companies from Mosaic Growth Solutions5/1/2024: Your Brand is Too Safe, Personalized Interactive Demos Boost Results, Founder-Led Ideas, Time to Get Rid of Brand vs Performance?Clay Ostrom takes a look at brand differentiation and finds that companies are playing it too safe
https://www.linkedin.com/posts/clayostrom_positioning-messaging-differentiation-activity-7191102768714022913-4W71?utm_source=share&utm_medium=member_desktop
Natalie Marcotullio lays out exactly how Navattic was able to drive a 6.3x increase in MQLs from a personalized interactive demo
https://www.linkedin.com/posts/natalie-marcotullio_when-i-go-to-a-saas-website-i-try-to-figure-activity-7191105035508854784-PDHl?utm_source=share&utm_medium=member_desktop
Andy Mewborn shares his founder-led playbook
https://www.linkedin.com/posts/amewborn_ive-been-building-b2b-saas-since-i-was-18-activity-7191040019212500993-5y2G?utm_source...
2024-05-0114 min
Digital BanterInteractive Demos Are Better Demos | Natalie MarcotullioDemos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.On this week’s episode of Digital Banter, we’re going to dive deep into the world of interactive demos with special guest Natalie Marcotullio, uncovering what makes interactive demos more effective in moving the revenue needle. We’ll chat about how interactive demos align to certain GTM motions, as well as discuss...
2024-04-1032 min
GTM LiveRV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie MarcotullioChris was joined by Navattic’s Natalie Marcotullio to explore the nuanced strategies around leveraging influencers and advisors within marketing strategies. As a topical issue amidst the dynamic terrain of B2B marketing, particularly within LinkedIn circles, their conversation sheds light on the practical implementation and tangible benefits of such programs.The podcast delves into the conception and execution of Navattic’s Advisor Program. They discuss the critical balance between strategic advisement and influencer advocacy, stressing the importance of aligning such programs with a company's ICP. Natalie succinctly clarifies the program's structure that not only encompasses promotional ende...
2024-04-0552 min
Commerce ExperienceDo More with Less: Crush Goals with a Small TeamIn the current economic environment, the directive to "do more with less" has become an inescapable reality for marketers. Tasked with driving ambitious results on a shoestring budget and a lean team, the challenge is not merely to keep pace but to stand out and thrive. Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operations at Navattic, brings to the table a unique framework designed to empower small marketing teams. Joining Elena in an eye-opening conversation, Natalie shares how embracing innovative strategies can transform limitations into strengths, ensuring your brand not only resonates in a crowded m...
2024-03-2121 min
The Message-Market Fit Podcast#007 - Natalie Marcotullio - Empathetic Messaging, & Gamifying the B2B Buying ExperienceIn this episode, we dive into Natalie's journey from growth hacker to head of growth, her strategies for gaining customer insights, the importance of infusing story into product demos, and the latest trends in leveraging interactive demos to skyrocket conversion rates.Please enjoy!CONNECT WITH NATALIENatalie on LinkedInNatalie's "Revenue on the rocks" podcastNavattic's websiteSHOW NOTES02:10 Natalie Marcotulio's Journey from Growth Hacker to Head of Growth04:21 Cross-Functional Collaboration and Messaging Strategies08:13 Leveraging Interactive Demos for Enhanced Customer Engagement09:33 The Power of Storytelling in Product Demos12:20 Optimizing Interactive Demos for Maximum Impact15:16 Aligni...
2024-03-2040 min
TLDR: The B2B SaaS Growth Podcast RecordingBuying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ NavatticLess buying friction = Shorter sales cycleHow short, you ask?50% shorter, says Natalie (Head of Growth & Operations).I’m sure there are many best buying practices.But here are the 3 proven ones:Ungated product experience (interactive demo)Public pricingEasy demo schedulingNatalie spent 1 quarter solving each.She only bought 2 tools: Chili Piper and ClearbitIf you want to know her exact process, listen to this 28-minute po...
2024-03-0827 minThe Dave Gerhardt Show (from Exit Five)#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover Why buyers are switching to a more "self-service" model of buying How interactive demos stack up against traditional marketing education like videos or adsTips to create a product story with your interactive demo that gets yo...
2024-03-0450 min
TLDR: The B2B SaaS Growth Podcast Recording60% MQL to Opp Ratio by changing the funnel: Natalie Marcotullio @ NavatticCompetition is higher than ever.Budgets are being cut.Profitability is not optional.SaaS marketing is getting tougher.There's one thing everyone should do.Funnel optimisation.I predict you'll hear everyone talking about this.We can keep optimising existing funnels.But, we can also change the game.What if showing the product didn't happen at the end...But at the beginning?How...
2024-01-2623 minBuilding With Buyers: Startup Marketing and Growth Fueled By Customers181 - BONUS: Do You Know How To Answer "What's The ROI On This?"This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off.
OK, final episode of 2023! I swear this time, this was just too important to leave until next year.
Just coming off the last episode with Natalie Marcotullio (Navattic) we talk a lot about measuring our marketing efforts. Huge challenge for marketers and founders and will continue to be a huge challenge because the methods we use for marketing continue to change over time: is the stuff we’re doing act...
2023-12-2907 minBuilding With Buyers: Startup Marketing and Growth Fueled By Customers180 - Podcast, Ads, Positioning: What's The ROI? (Natalie Marcotullio, Head of Growth & Ops at Navattic)This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off.
Merry Christmas! You can snuggle up to the fireplace with this final episode of 2023.
I’ve been working with the Navattic team for 1+ years now as an advisor, great team and super love the space they're playing in and the problem they're solving.
I’ve had Natalie on the show before, check out Ep. 139 “To Be The Company That Seems To Be Everywh...
2023-12-2548 min
Security Revenue LiveIncrease Pipeline & Close Rates with Interactive Product DemosThere is a misalignment between how buyers want to buy and how the B2B sales processes are set-up.
G2 last year reported that 90% of the buyer's journey happen's before a buyer talks to a sales person.
But many B2B buyer's have to sit through multiple sales conversation before they can get a demo or try a product.
It's my opinion that those who provide impact the fastest (time to value ratio) will get the most customers at the most efficient cost.
That's why my recent conversation with Natalie Marcotullio is so important. Natalie came on the show...
2023-10-2727 min
Content That GrowsPLG and the Power of Using Interactive Product Demos Feat. Natalie MarcotullioNate is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic, this week to continue a conversation that more and more PLG companies are having: Should we build an interactive product demo?
In this episode, the two of them discuss why this style of demo is so effective, how people are getting them in front of their prospects, and how teams are measuring their impact.
Key moments in the conversation:
1:10 - The obvious & non-obvious impact of interactive demos
4:50 - Ways you get interactive demos in front of people
8:45 - Combining SEO and...
2023-10-2425 min
The GTM Pack ShowEpisode #32: Natalie Marcotullio, Head of Growth and Operations at NavatticIn this episode of The GTM Pack podcast, we interview Natalie Marcotullio, Head of Growth and Operations at Navattic based in New York City.
In this conversation, we dig into:
💡 What interactive demos are and how to leverage them in a PLG strategy
💡 Who typical owns interactive demos within an org and the various use cases
💡 Tips for creating interactive demos that stand out and measuring performance
#startups #productmarketing #interactivedemos #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2919 minBuilding With Buyers: Startup Marketing and Growth Fueled By Customers159 - Podcast Guests Ask Anna Their Burning QuestionsUsually I'm asking my guests all the questions, but sometimes they have a question for me. So I created an episode that’s just guests asking me their burning question and then I answer their question. Some really great, thought-provoking questions in here. People do not hold back.
Here's the full list of people that had questions for me (in order) along with the episode number in case you want to jump back and listen to the full episode:
Chris Walker (Refine Labs, Ep. 154)
Lee Anne Grant (babylist, Ep. 103)
MJ Smith (Co...
2023-06-261h 01
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#329 How To Go PLG In 7 Days (B2B SaaS) - Natalie Marcotullio► Learn how to take your company from marketing or sales led into product led growth (PLG)
✔ Natalie Marcotullio is Head of Growth @ Navattic
🎧 Have a listen to Natalie & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Why should you switch to product led growth?
👉 A breakdown of how to get PLG running in a week
👉 Should SaaS websites have a live ungated interactive demo opposed to having to speak to sales?
👉 What to avoid
The discussed article regarding demo request respon...
2023-06-2027 min
The Sticky CMOThe No-Code Future of Marketing: w/Natalie MarcotullioHow is marketing going to change in the next year? 3 years? 5?
For the CMOs of today and tomorrow, these are crucial questions.
New technologies are surfacing, and the day to day impact is speeding up. Enter Natalie Marcotullio, Head of Growth and Operations at Navattic.
Natalie takes us through exactly how Navattic are changing the prospecting experience and spearheading the no-code movement - custom-built for getting results quicker.
With AI and a cookie-less world painting the landscape for a very different future, this week’s speedy episode dives into a limitless fu...
2023-06-1315 min
Growing Forward: Lead like the top 1% in growth, marketing, & productNavigating Speed-Bumps and Communication Challenges as a One-Person Growth Team with Natalie Marcotullio (Navattic)Solid systems, open communication, and self-care are the practices allowing Natalie Marcotullio to thrive as Head of Growth and Operations at Navattic. In this episode, Natalie shares her experience as a one-person Head of Growth and how she's tackled the challenges she faced, such as understanding individual communication styles to achieve cross-functional alignment. Listen in for her insights on improving productivity, taking time for yourself, and tactfully prioritizing tactics based on current needs. In this episode, you’ll learn:1. Be intentional about when you do certain tasks and create a system that helps en...
2023-06-1349 min
The Long GameNatalie Marcotullio on the "Pass Me The Ball" Mindset and Strategic Tradeoffs in Startup GrowthThere are many marketing channels and choosing the best for your company requires proper research. In this brand-new episode, we are joined by Natalie Marcotullio to discuss need for focus and prioritization in marketing efforts and the importance of understanding different marketing channels.Natalie Shares her experience with using LinkedIn as a marketing channel. She emphasizes on the need to only share unique quality content on the social media platform in order to gain loyal followers. The episode also discusses the effectiveness of traditional sales funnels for B2B companies with centralized buyers. It acknowledges t...
2023-04-211h 01
ForwardSlashHow Interactive Demos Help B2B SaaS Companies Navigate 2023 w/ Natalie Marcotullio of NavatticIn this episode, we talk interactive demos with Natalie Marcotullio, Head of Growth & Operations at Navattic, and how they're perfectly positioned to help B2B SaaS companies navigate the economic realities of 2023. Let's get into it.
2023-03-1528 min
Demand by Omni LabEp 23: The Content & Channels B2B SaaS Companies Should Focus on in 2023 with Natalie Marcotullio @ NavatticThe market is flooded with different options to advertise your product/service. How does your company determine which channels to focus on when it comes to advertising and creating brand awareness? What’s the best way to show people your product is the right product for them? On this episode of The Demand Podcast, Jonathan Bland, the Co-Founder of Omni Lab, is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic – she shares three channels she is NOT investing in for 2023 and discusses how using product tours can reduce friction in the sales process.
2023-02-2441 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers139 - To Be The Company That Seems To Be Everywhere You Need To Eliminate The Funnel Mindset (Natalie Marcotullio, Head of Growth & Ops at Navattic)Natalie Marcotullio is Head of Growth and Ops at Navattic. I’ve been working with Natalie and the Navattic team for 4+ months now as a Marketing Advisor so I personally have seen some of the creative work they’re putting out, and especially as an early stage B2B startup! Prior, Natalie held various roles including Marketing Director and Chief of Staff at Map My Customers (a Series A SaaS).
Navattic was founded in 2020 and is based out of NYC. They've raised $5.4M funding (Seed). Navattic helps you instantly create interactive product demos. Customers include Mixpanel, Google Clou...
2023-02-1326 min
Paris Talks MarketingSupercharge Your PLG Strategy with Interactive Demos with Natalie Marcotullio of Navattic
Natalie Marcotullio is the Head of Growth and Operations at Navattic. She focuses on helping SaaS companies give their prospects a better buying experience. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.Join us to learn the different ways and methods you can incorporate product-led content. Discover how to increase the quality of your conversions with interactive product demos.And don’t forget to subscribe on y...
2023-02-0937 min
Persuasion LabHow to take a buyer-first approach to sales with Natalie MarcotullioNatalie is a marketing professional who helps B2B companies give their prospects a better buying experience. She has held various Directorship roles, including Chief of Staff. She is currently the Head of Growth & Operations for Navattic, which helps companies create interactive product demos to enhance the buyer experience.
In this episode, we discuss how you can use interactive demos on your website to pre-qualify a buyer and increase your conversion rates, plus how to cut your sales cycle in half by having a buyer-led approach.
You can connect with Natalie at: https://www.linkedin...
2023-01-1741 min
SaaS DistrictUsing Interactive Product Demos As Your PLG Motion with Natalie Marcotullio #194Natalie Marcotullio is a Head of Growth and Operations at Navattic, a company that empowers prospects to get hands-on with a product earlier through no-code interactive demos and helping SaaS companies give their prospects a better buying experience. More than 200 go-to-market teams use Navattic across the funnel, from first touch in outbound campaigns, to website product demos and post-demo leave behinds.Natalie has a background in SEO and digital marketing for B2B sales and marketing SaaS. Now she focuses on full-funnel marketing, GTM strategy, and improving the digital buyer experience.In...
2022-11-1823 min
The Marketing StirNatalie Marcotullio (Navattic) - Connect as PeopleAjay and Vincent chat with Natalie Marcotullio, the Head of Growth and Operations at Navattic. She talks about how gaining leads via word of mouth is a good early sign of a company taking off, and how SEO is a big part of their marketing strategy. Ajay hosts a panel at AdWeek, and Vincent is ready to host the Silver Apple Awards on November 10th
2022-11-0827 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthShifting the Customer Journey to Be Buyer First -- Natalie Marcotullio // NavatticNatalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. The B2C marketing cycle is all about getting referrals and B2B marketers are jumping that train. As a result, we’ve seen a major shift towards B2B marketers using interactive demos and product-led content so that people can buy the way that they want to buy. Today, Natalie discusses shifting your customer's journey to being buyer-first. Show NotesConnect With: Natalie Marcotullio: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at...
2022-11-0410 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthShifting the Customer Journey to Be Buyer First -- Natalie Marcotullio // NavatticNatalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. The B2C marketing cycle is all about getting referrals and B2B marketers are jumping that train. As a result, we’ve seen a major shift towards B2B marketers using interactive demos and product-led content so that people can buy the way that they want to buy. Today, Natalie discusses shifting your customer's journey to being buyer-first. Show NotesConnect With: Natalie Marcotullio: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at...
2022-11-0410 minMarTech Podcast ™ // Marketing + Technology = Business GrowthHow to Go Product-Led in 7 Days -- Natalie Marcotullio // NavatticNatalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. More and more prospects are doing research independently before entering the buying journey. As a result, marketers have been offering more interactive demos on their websites in an effort to showcase their software’s experience to prospects without having to set up a free trial or talk to a sales rep. Today, Natalie discusses how to go product-led in seven days. Show NotesConnect With: Natalie Marcotullio: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Pol...
2022-11-0315 minMarTech Podcast ™ // Marketing + Technology = Business GrowthHow to Go Product-Led in 7 Days -- Natalie Marcotullio // NavatticNatalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. More and more prospects are doing research independently before entering the buying journey. As a result, marketers have been offering more interactive demos on their websites in an effort to showcase their software’s experience to prospects without having to set up a free trial or talk to a sales rep. Today, Natalie discusses how to go product-led in seven days. Show NotesConnect With: Natalie Marcotullio: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Pol...
2022-11-0315 min
Behind The ExperienceNavattic’s interactive product demo ft. Natalie MarcotullioHave you heard of an interactive product demo? Where you can have a walkthrough experience and try out products before signing up for the real thing. If you’re not ready to commit to putting your credit card details for a "freemium feature," product demos are a great way to test out whether or not the product fits you and your needs, with no risk involved.Quotes from this episode"The fact that people who have seen an interactive product demo already have an idea of what the product does before going into that first ca...
2022-08-3027 min
How I Made it in MarketingThe De-Branding Campaign: When customers make fun of your new product launch – Episode #2In Episode #2, Daniel Burstein talks to Natalie Marcotullio, Head of Growth and Operations, Navattic (https://www.navattic.com/).Natalie shares key lessons from what she’s made (and in her case, unmade) – ranging from a de-branding campaign to a redesigned website – in her career where she often was the sole marketer in the company. We discussed:A de-branding campaign and the importance of being agile when things go so wrongBuilding, writing, and designing three ad campaigns per month as a solo marketer – why that is too much, quality must trump quantity, and how a marketing calendar helped “...
2022-01-2730 min