Shows
Shift & Thrive: CEO Insights on Driving ChangeWhat Investors Really Look For - Elena Gantvarg - Shift & Thrive - Investor Spotlight - # 084In this Investor Spotlight episode of Shift & Thrive, Natalie Nathanson sits down with Elena Gantvarg, Principal at Flint Capital, to unpack how early-stage investors evaluate startups in today’s rapidly evolving market. Elena shares firsthand stories of portfolio transformations, explains why product-led growth has become a baseline expectation rather than a differentiator, and offers a candid look at what founders often misunderstand about go-to-market, scaling speed, and U.S. market entry. The conversation explores how culture, leadership decisions, and execution discipline increasingly separate companies that scale from those that stall.Takeaways:Be willing to...
2026-02-1848 min
Shift & Thrive: CEO Insights on Driving ChangeTransform in the Age of AI - Kristina McMillan - Shift & Thrive - Go-to-Market Deep Dive - Ep # 083In this Go-to-Market Spotlight episode of Shift & Thrive, Natalie Nathanson sits down with Kristina McMillan, a seasoned go-to-market strategist and venture advisor, to unpack how AI is reshaping the way companies grow. Drawing from her experience and hands-on work with early and growth-stage startups, Kristina shares real-world examples of AI-enabled go-to-market transformation. Together, they explore why strong foundations matter more than ever, how AI can unlock productivity without sacrificing humanity, and what leaders must do to evolve their teams, structures, and strategies in today’s noisy, buyer-driven market.Takeaways:Revisit your go-to-market fundamentals be...
2026-02-1154 min
Shift & Thrive: CEO Insights on Driving ChangeFlipping the Mic on Natalie Nathanson - Shift & Thrive (Re-air)What happens when the host steps into the hot seat to reflect on leadership, growth, and navigating change in uncertain times? In this special re-aired episode of Shift & Thrive, we flip the mic and turn the spotlight on Natalie. Guided by Magnetude’s VP of Client Strategy & Delivery, Cindy Hunter, Natalie shares her entrepreneurial journey, the evolution of Magnetude Consulting, and the leadership lessons shaped by growth, disruption, and personal resilience. The conversation spans go-to-market transformation, the real impact of AI on modern marketing teams, and what CEOs need to understand as buyer behavior and economic conditions continue to sh...
2026-02-0454 min
Shift & Thrive: CEO Insights on Driving ChangeWhy Listening Defines a CEO - Maximos Lih - Shift & Thrive - Episode # 081How can today’s CEOs evolve fast enough to lead through AI disruption, generational complexity, and outdated incentive systems? In this episode of Shift & Thrive, Natalie Nathanson sits down with executive coach Maximos Lih to unpack how leadership must fundamentally change as companies scale. Drawing from his experience at Google Ventures and coaching hundreds of founders, Maximos explores why ecosystem thinking now matters more than playbooks, how rising complexity is overwhelming leaders, and why many incentive structures quietly undermine collaboration and trust. Together, they examine the shift from hero leadership to architectural leadership, the importance of deep listening, and ho...
2026-01-2851 min
Shift & Thrive: CEO Insights on Driving ChangeCrisis-Tested Leadership - Joe Campanella - Shift & Thrive - Episode # 080How do leaders stay calm, compliant, and effective when everything is on the line, and turn crisis into a catalyst for growth? In this episode of Shift & Thrive, Natalie sits down with Joe Campanella, CEO of Complily, to unpack what it truly means to lead through extreme pressure. Joe shares the behind-the-scenes reality of navigating an 18-month FTC investigation, the leadership lessons forged during uncertainty, and how that experience ultimately sparked the creation of an AI-powered compliance platform. The conversation spans leadership under fire, letting go as you scale, building resilient go-to-market strategies, and using AI to reduce risk...
2026-01-2152 min
Shift & Thrive: CEO Insights on Driving ChangeWhat No One Tells You About Becoming CEO - Monique McDonough - Shift & Thrive - Episode # 079What changes when a COO becomes CEO? In this episode of Shift & Thrive, Natalie Nathanson sits down with Monique McDonough, CEO of WorkTango, to explore the unexpected lessons of stepping into the top seat, the emotional realities of leadership, and what it really takes to guide organizations through change. With more than two decades of experience across consulting, technology, and employee engagement, Monique shares candid reflections on how the weight of leadership evolves, why curiosity is a CEO’s most underrated skill, and how leaders can stay grounded while navigating AI disruption, M&A transitions, and shifting workforce expectations.
2026-01-1454 min
Shift & Thrive: CEO Insights on Driving ChangeClarity, Alignment, Trust - Sangram Vajre - Shift & Thrive - Go-To-Market Deep Dive - Episode # 078Go-to-market is no longer a function, a plan, or a quarterly initiative; it’s a living, evolving operating system. In this episode of Shift & Thrive, Natalie sits down with Sangram Vajre, one of the most influential voices in modern B2B go-to-market strategy, to unpack what GTM really means in today’s market and why CEOs must take ownership of it. Drawing from his experience as a co-founder of Terminus and former CMO of Pardot, Sangram challenges conventional thinking around growth, alignment, and execution. Together, Natalie and Sangram explore why misalignment at the executive level derails even the strongest mark...
2026-01-0753 min
Shift & Thrive: CEO Insights on Driving ChangeSelling Starts with Leadership - Bill Flynn - Shift & Thrive (Re-air)Are you leading your business like a hero or an architect? We’re re-airing this powerful conversation between Natalie Nathanson and Bill Flynn, a seasoned growth advisor and business strategist with over 30 years of experience leading startups, driving company turnarounds, and coaching executives. Bill shares timeless lessons on what it really takes to lead through complexity, empower teams, and create sustainable growth in an unpredictable world. His insights are just as relevant today as when this episode first aired, offering a masterclass in modern leadership and resilience.Takeaways:Empower your team to solve problems. True leadership is...
2025-12-3055 min
Shift & Thrive: CEO Insights on Driving ChangeHoliday Reflections on Change, Curiosity, and Growth - Shift & Thrive - Episode # 076In this special solo episode of Shift & Thrive, Natalie steps back from the usual interview format to reflect on the year, what it taught leaders, what themes surfaced repeatedly, and what’s ahead. The episode invites listeners to slow down during the holiday season and consider the lessons they want to carry forward into the new year.A Look Back: Lessons That Shaped This YearOpenness is the starting point for transformation. Leaders and teams grow when they stay open to new ideas, new paths, and new challenges, even before the answers are cl...
2025-12-2308 min
Shift & Thrive: CEO Insights on Driving ChangeA Year in Conversation: 2025 - Shift & Thrive - Episode # 075What does real growth look like when leaders reinvent themselves, rebuild systems, and rediscover purpose? This special Shift & Thrive compilation brings together unforgettable stories and lessons from some of the year’s most thoughtful leaders. Listen to our guests share insights about transforming AI’s evolution into human-like teammates and the profound clarity that comes from surviving a life-threatening disaster. Across technology, mindset, communication, and personal resilience, each guest offers a different lens on what it means to lead with intention. These stories remind us that progress isn’t just about scaling companies or refining strategy; it’s about identity...
2025-12-1739 min
Shift & Thrive: CEO Insights on Driving ChangeWhy Most Transformations Fail - Marcia Daszko - Shift & Thrive - Episode # 074What happens when leaders discover that most barriers to transformation come from within their own systems rather than the people inside them? In this episode of Shift & Thrive, Natalie sits down with transformation strategist Marcia Daszko, whose work with CEOs, boards, and executive teams has shaped transformations across industries from Fortune 50 corporations to school districts and private companies on the brink of collapse. Marcia shares why meaningful transformation always begins with personal change, why leaders must embrace curiosity and courage, and why systems, not individuals, determine performance. She explains how clarity of aim creates alignment and why most companies...
2025-12-1054 min
Shift & Thrive: CEO Insights on Driving ChangeBuilding a Change-Ready Organization - Elizabeth Harz - Shift & Thrive - Episode # 073Why do some leaders thrive in ambiguity, and how can you build that same capability across your organization? In this episode, Natalie sits down with Elizabeth Harz, CEO of Veriato, to explore what it really takes to lead through continuous transformation. Elizabeth’s career has spanned enterprise technology, digital media, gaming, edtech, and now insider-risk management and behavioral intelligence. Throughout each chapter, she’s built a repeatable yet flexible approach to change, grounded in curiosity, structured communication, and deep respect for leadership as a discipline. Together, Natalie and Elizabeth unpack the realities of guiding organizations through fast-moving environments, especially in a...
2025-12-0352 min
Shift & Thrive: CEO Insights on Driving ChangeBuilding Smarter Go-To-Market Engines - Scott Brown - Shift & Thrive GTM Mini-Series (Re-air)What does it really take to build and evolve a go-to-market engine that drives sustainable growth in today’s environment? This week, we’re re-airing one of our most popular conversations from the Shift & Thrive Go-To-Market Miniseries: a deep dive with Scott Brown, Partner and Head of Platform & Go-To-Market at Cervin Ventures. It’s packed with practical insights for leaders rethinking how their teams generate and retain revenue in a changing market.Takeaways:Use data to challenge assumptions. Inbound signals often reveal overlooked opportunities; the right metrics can prove where to shift focus and re...
2025-11-2652 min
Shift & Thrive: CEO Insights on Driving ChangeGrounded Innovation in the Age of AI - Yossi Carmon - Shift & Thrive - Episode # 071What does it take to balance innovation with reality when AI moves faster than your market? In this episode of Shift & Thrive, Natalie Nathanson sits down with Yossi Carmon, CEO of Accelario, to unpack what it really means to lead through transformation in the age of AI. Drawing on his early startup lessons and his experience leading tech companies, Yossi explores how founders and CEOs can stay rooted in customer needs while effectively harnessing cutting-edge technology. He also shares how authenticity is redefining go-to-market strategies and reflects on the personal side of leadership.Takeaways:
2025-11-1948 min
Shift & Thrive: CEO Insights on Driving ChangeThe Modern GTM Engine - Sajag Chikarsal - Shift & Thrive - Go-To-Market Mini-Series - Ep # 70How can marketing leaders build go-to-market engines that evolve with today’s fast-changing buyer behaviors, while using AI intentionally, not accidentally, to drive meaningful transformation? In this episode of Shift & Thrive, Natalie sits down with Sajag Chikarsal, GTM Leader, advisor, and ex-Celona, Google, and Zscaler. His career spans every stage of company growth, from being the first marketing hire at Zscaler to leading global campaigns at Google Cloud. Sajag shares hard-won lessons on transforming go-to-market strategy, the role of AI as the new GTM operating system, and why foundational clarity still matters more than ever. He unpacks the frameworks th...
2025-11-1244 min
Shift & Thrive: CEO Insights on Driving ChangeThe Customer: The Real Key to GTM Success - Shift & Thrive - Episode # 069What does it take to build a go-to-market motion that actually works today? In this special compilation of Shift & Thrive, host Natalie Nathanson brings together insights from CEOs, founders, and marketing leaders who’ve learned that growth starts and ends with one thing: the customer. As markets evolve and AI-generated content floods every channel, connecting with buyers requires a deeper, more dynamic understanding of what really drives their decisions. You’ll hear how leaders are redefining customer-centric growth as they avoid tech-first messaging traps, strengthen alignment across teams, and rally their organizations around a shared view of the customer.
2025-11-0529 min
A Founder's LifeHow to Grow a Business Without Losing Yourself - Natalie Nathanson - S4 - E14This episode of A Founder’s Life is brought to you by Thankz — helping founders scale with reliable remote talent. Get $1,000 off your first month by emailing founders@thankz.com with the subject line Founder’s Life.🌐 Follow A Founder’s Life • YouTube: @AFoundersLife • LinkedIn: https://www.linkedin.com/company/a-founder-s-life-podcast/ • Instagram: @afounderslife • Spotify: https://open.spotify.com/show/70mfiPVuefpTnQHskflEqc?si=d8f658731c9248ba • Apple Podcast: https://podcasts.apple.com/us/podcast/a-founders-life/id1780849489👤 Connect with Today’s Guest – Natalie Nathanson • Website: magnetudeconsulting.com • LinkedIn: https://www.linkedin.com/in/natalienathanson/• Li...
2025-11-0313 min
Shift & Thrive: CEO Insights on Driving ChangeBuilding Culture, Focus, and AI Readiness - Matt Waxman - Shift & Thrive - Episode # 068What does it take to lead a company through transformation while keeping people motivated, curious, and focused on the future? In this episode of Shift & Thrive, Natalie sits down with Matt Waxman, Chief Product Officer at Arctera, a data management company reimagining how enterprises handle compliance, resilience, and lifecycle governance. From making people “comfortably uncomfortable” to creating a culture that embraces experimentation, Matt explores how leaders can align teams around a shared strategy, harness AI as an accelerator (not a replacement), and keep transformation human-centered.Takeaways:Culture drives transformation. Change only sticks when peop...
2025-10-2947 min
Systems SimplifiedThe Future of Marketing: Balancing Strategy, Systems, and AI with Natalie NathansonIn This Episode In this episode of Systems Simplified, host Adi Klevit interviews Natalie Nathanson, Founder and CEO of Magnetude Consulting, about how artificial intelligence is reshaping marketing and what it means for systems, leadership, and strategy. Natalie shares how her firm helps businesses combine long-term vision with practical execution to drive growth. She explains how marketing teams can use AI for efficiency without sacrificing creativity or strategy. Together, Adi and Natalie discuss the importance of solid systems, clean data, and process documentation before layering in automation or AI tools. Natalie also outlines...
2025-10-2429 min
Shift & Thrive: CEO Insights on Driving ChangeServant Leadership, and the Power of “Why Not” with Sanjay Manandhar - Shift & Thrive - Ep # 067What can entrepreneurs learn from bootstrapping a startup, leading with empathy, and embracing the mindset of “Why not?” even when the odds are slim? In this episode, Natalie Nathanson sits down with serial entrepreneur Sanjay Manandhar, whose journey from Nepal to Massachusetts is filled with resilience, creativity, and servant leadership. Sanjay shares how bootstrapping shaped his approach to business, why every founder should learn sales, and how embracing the philosophy of “Why Not” can unlock opportunities that seem out of reach. From running Nepal’s first ISPs to founding AI-driven cybersecurity startup Zifino, his story is a masterclass in perseveran...
2025-10-2241 min
Shift & Thrive: CEO Insights on Driving ChangeInfluencer Marketing and AI - Stephen Ochs - Shift & Thrive - Go-To-Market Mini-Series - Ep # 066How can CEOs adapt their go-to-market strategy when the old playbooks no longer deliver results? In this episode of Shift & Thrive, Natalie Nathanson sits down with Stephen Ochs, Head of Marketing at Selector, to explore how startups can build smarter go-to-market engines in today’s market. Stephen shares his experience leading marketing and biz dev teams in SaaS companies from Series A through Series C, and why he believes influencer-driven community marketing and AI-powered operations are changing the game.Takeaways:Rethink traditional channels. Paid search, PPC, and even SEO are more costly and le...
2025-10-1547 min
Shift & Thrive: CEO Insights on Driving ChangeHarnessing AI and Process Documentation for Business Growth - Adi Klevit - Shift & Thrive - Ep # 065How can executives harness AI without losing sight of strong business foundations? In this episode of Shift & Thrive, Natalie welcomes back Adi Klevit, Founder and CEO of Business Success Consulting Group. With more than 25 years of experience, Adi has been at the forefront of helping organizations build scalable systems and adapt to transformative technologies. She shares how process documentation lays the groundwork for effective AI adoption, what leaders must prioritize as they navigate change, and how she uses AI herself as a strategic thought partner.Takeaways:Clear processes are essential before layering on...
2025-10-0843 min
Shift & Thrive: CEO Insights on Driving ChangeNiching Down to Scale Up - Adam Honig - Shift & Thrive - Episode # 064What does it take to disrupt an industry dominated by giants like Salesforce and HubSpot? In this episode of Shift & Thrive, Natalie sits down with Adam Honig, founder and CEO of Spiro, to talk about his journey from building one of the largest Salesforce consulting firms to launching an AI-powered CRM that redefines how companies engage with customers. Adam shares how focusing on the manufacturing vertical transformed Spiro’s trajectory, why provocative positioning (“the anti-CRM”) works, and what leadership lessons he’s carried from scaling services businesses to SaaS.Takeaways:Industry focus unlocks traction...
2025-10-0132 min
Shift & Thrive: CEO Insights on Driving ChangeScaling Automation and Servant Leadership at Acieta - Craig Ulrich - Shift & Thrive - # 063What does it take to lead massive business transformations in automation and robotics? On this episode of Shift & Thrive, Natalie sits down with Craig Ulrich, CEO of Acieta and a veteran leader in industrial automation with more than 30 years of experience. From scaling warehouse automation from a few million to $80M in revenue to guiding major transformations at companies like Amazon and General Motors, Craig has seen firsthand what it takes to succeed in high-stakes industries.Key Takeaways:When expanding into a new market, rely on data over gut instinct. Research trends and...
2025-09-2443 min
Shift & Thrive: CEO Insights on Driving ChangeBuilding SaaS Teams in the world of AI - Go-To-Market Mini-Series - Leslie Poston - # 62How can leaders drive company transformation without losing their team’s trust and energy? In this episode of Shift & Thrive, Natalie Nathanson talks with Leslie Poston, a seasoned go-to-market strategist and leadership advisor. Leslie shares how she led Austin Data Labs’ transformation from a small, multi-industry SaaS company into a high-growth leader in food and agriculture, culminating in a successful acquisition. Leslie shares how she prioritized psychological safety, built a customer-first strategy, and kept teams agile while navigating rapid change. The conversation also dives into her current work helping leaders create high-performing, psychologically safe teams, and her perspectives on AI...
2025-09-1743 min
Shift & Thrive: CEO Insights on Driving ChangeBalancing AI, Automation, and Human Leadership - Tameem Hourani - Shift & Thrive - Episode # 061How can leaders balance automation and AI with the irreplaceable human elements of sales, culture, and leadership? In this episode, Natalie Nathanson sits down with Tameem Hourani, founder and CEO of RapDev, to explore his journey from a technologist to leading a rapidly growing tech services firm. Tameem opens up about the challenges of shifting from an engineering mindset to scaling a sales-driven organization, and why investing in people, not just automation, is critical for growth. Throughout the conversation, Tameem reflects on the personal growth required to lead boldly, the lessons learned from taking risks, and the importance of...
2025-09-1040 min
Shift & Thrive: CEO Insights on Driving ChangeTips to Scale and Lead in Fast-Changing Tech Markets - Haseeb Budhani - Shift & Thrive - Ep # 060What does it take to turn a market gap into a thriving business? In this episode of Shift & Thrive, Natalie Nathanson sits down with Haseeb Budhani, co-founder and CEO of Rafay Systems, to explore how he’s navigated multiple startups, scaled innovative technology, and adapted to the evolving demands of AI and Kubernetes infrastructure. From his early entrepreneurial lessons to building high-impact partnerships with NVIDIA, Accenture, and Dell, Haseeb shares actionable strategies for founder-led sales, shrinking sales cycles, and enabling customers to succeed faster. Whether you’re a tech founder, sales leader, or business strategist, you’ll come away with i...
2025-09-0342 min
Shift & Thrive: CEO Insights on Driving ChangeSelling Starts with Leadership - Bill Flynn - Shift & Thrive - Episode # 059How can leaders shift from being the hero who fixes problems to the architect who builds teams that thrive on their own? In this episode of Shift & Thrive, growth advisor and business strategist Bill Flynn joins host Natalie Nathanson to share hard-won lessons from decades of leadership experience. From embracing frameworks like EOS to turning around struggling companies and guiding CEOs through complex change, Bill offers a powerful case for mindset over skillset and explains why curiosity, humility, and strategic patience are the real keys to sustainable growth.Takeaways:In times of crisis...
2025-08-2755 min
Shift & Thrive: CEO Insights on Driving ChangeBeyond Sales Tactics: Go-To-Market Mini-Series - Cheryl Jordan-Aguilera - Shift & Thrive - Ep # 058How can businesses stay competitive in an AI-driven world? In this episode of Shift & Thrive, Cheryl Jordan-Aguilera joins host Natalie Nathanson to share lessons from her 25-year career in sales and strategy, highlighting the power of collaboration, cultural fit, and consultative selling. She reflects on building scalable growth at GutCheck, navigating M&A challenges, and leading at Official AI, where ethical AI use and internal alignment drive success.Takeaways:It’s not enough to hire people with the right technical skills; you also need individuals who align with your team’s values and miss...
2025-08-2046 min
Shift & Thrive: CEO Insights on Driving ChangeWhy Most Companies Get Cybersecurity Wrong - Corey White - Shift & Thrive - Episode # 057What’s the real reason most companies invest in cybersecurity, and why is it too late? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Corey White, veteran cybersecurity leader and CEO of Cyvatar.ai. With nearly 30 years of experience, including time spent on the front lines of major breaches, Corey shares what leaders get wrong about cybersecurity, why compliance isn’t enough, and how AI is both a threat and a tool. From servant leadership practices to go-to-market strategy, Corey gives a masterclass in building trust, scaling a business, and staying one step ahead in an e...
2025-08-1352 min
Shift & Thrive: CEO Insights on Driving ChangeReinventing Customer Connections - Pete Jones - Shift & Thrive - Episode # 056In this episode of Shift & Thrive, Natalie Nathanson interviews Pete Jones, founder and CEO of Grypp, about the unexpected moment that led to a complete business pivot, from in-person sales tech to a visual-first platform transforming the contact center industry. Pete shares the story behind Grypp’s evolution, including how a single conversation exposed the inefficiencies in traditional call centers and inspired a new way to approach customer experience. He unpacks the challenges of building a highly configurable, no-code platform, and highlights how Grypp enables partners to drive measurable ROI in their own markets.Ke...
2025-08-0647 min
Shift & Thrive: CEO Insights on Driving ChangeModern RevOps: Go-To-Market Mini Series - Jacki Leahy - Shift & Thrive - Episode # 055Is your go-to-market strategy built for today’s challenges? In this episode of Shift & Thrive, Natalie sits down with Jacki Leahy, founder of Activate the Magic, for a deep dive into all things Revenue Operations (RevOps). We explore how RevOps can serve as the backbone of a modern go-to-market strategy, especially as traditional outbound tactics lose effectiveness and AI raises the bar for personalization. Jacki shares her expertise on diagnosing GTM bottlenecks, aligning cross-functional teams, and using systems thinking to scale smarter. Takeaways:Traditional outbound isn’t working like it used to; use creat...
2025-07-3039 min
Shift & Thrive: CEO Insights on Driving ChangeFrom Vision to Reality - AJ Meyer - Shift & Thrive - Episode # 054What happens when a robotics CEO ditches Agile and embraces long-term commitments? AJ Meyer shares how bold moves and clarity of vision drive real innovation. On this episode of Shift & Thrive, AJ Meyer, co-founder and CEO of Pickle Robot Company, pulls back the curtain on building a robotics company that’s tackling one of logistics’ biggest challenges: autonomously unloading trucks. From his MIT roots to raising a $50M Series B, AJ’s journey is one of rethinking not just the tech, but how a company operates.Takeaways:Don’t be afraid to move away fro...
2025-07-2351 min
Shift & Thrive: CEO Insights on Driving ChangeAdapting in the Digital Age - Dimitri Sirota - Shift & Thrive - Episode # 053How can leaders evolve their management style, leverage AI, and navigate rapid market changes to build resilient, forward-thinking organizations in tech? In this episode of Shift & Thrive, Dimitri Sirota, Co-founder and CEO of BigID, shares insights from his journey as a data privacy leader, including how he guided his company through the uncertainties of COVID-19, transitioned to a remote-first culture, and embraced AI across operations and products. He reflects on shifting from autocratic leadership to empowering autonomy, navigating go-to-market changes, and preparing for the evolving future of work. Dimitri also opens up about his immigrant upbringing, the value of...
2025-07-1651 min
Shift & Thrive: CEO Insights on Driving ChangeDecarbonizing the Future - Aniruddha Sharma - Shift & Thrive - Episode # 052What if the key to solving industrial carbon emissions lay in modular innovation, AI, and a mission sparked by a childhood shaped by disaster? In this episode, Natalie sits down with Aniruddha Sharma, CEO of Carbon Clean, to explore the transformative journey from student startup to global carbon capture leader. Aniruddha shares how a deep personal connection to environmental impact and a passion for innovation propelled Carbon Clean to the forefront of industrial decarbonization. From navigating strategic partnerships with Chevron and Aramco to integrating generative AI in their technology, Aniruddha offers a masterclass in building mission-driven, scalable solutions for...
2025-07-0944 min
Shift & Thrive: CEO Insights on Driving ChangeNailing Your Niche - Brad McGinity - Shift & Thrive - Episode # 051How can leaders transform go-to-market strategies by aligning sales, marketing, and customer experience while fostering a people-first culture and driving sustainable growth? In this episode, Brad McGinity draws on his deep experience as a founder, board member, and revenue leader to explore what it takes to build resilient go-to-market strategies. He shares lessons from transforming sales motions, emphasizing the critical importance of foundational work, cultural alignment, and a sharp focus on your ideal customer profile. From evolving sales dynamics to modern communication tactics, Brad offers actionable advice for CEOs and revenue leaders aiming to drive long-term growth through disciplined...
2025-07-0256 min
Shift & Thrive: CEO Insights on Driving ChangeVulnerability in Leadership - Pete Martin - Shift & Thrive - Episode # 050What does it take to lead a cybersecurity startup with empathy, clarity, and focus, while staying true to your vision and your customers' real needs? In this episode, Pete Martin, co-founder and CEO of Realm Security, shares his journey from leading at top cybersecurity firms to building a company focused on simplifying security data. He opens up about the importance of vulnerability in leadership, the ongoing challenge of achieving product-market fit, and why clear internal communication is essential for startup success. Pete also offers insights on balancing short-term wins with long-term strategy, using AI responsibly in cybersecurity, and leading...
2025-06-2552 min
Shift & Thrive: CEO Insights on Driving ChangeFlipping the Mic - Natalie Nathanson - Shift & Thrive - Episode # 49How can leaders adapt, grow, and lead with impact in a rapidly evolving marketing landscape while staying true to their values and vision? In this special “Flip the Mic” episode of Shift & Thrive, Natalie celebrates one year of the podcast and kicks off season 2 by switching seats from host to guest. With colleague Cyndy Hunter stepping in as guest host, Natalie reflects on her journey as a B2B marketing leader, the founding of Magnetude Consulting, and the leadership lessons that have shaped her along the way. From the role of AI in modern marketing to building resilient teams, this...
2025-06-1854 min
Shift & Thrive: CEO Insights on Driving ChangeAligning Teams for Success - Matt McCrann - Shift & Thrive - Episode # 048 (Re-Air)What does it take to evolve from a startup into a global leader in a cutting-edge industry? In this re-air of Shift & Thrive, we’re bringing back a powerhouse conversation between Natalie and Matt McCrann, CEO of DroneShield. If you missed it the first time or need a second listen, you’ll hear Matt unpack how he’s guided his team through rapid growth, innovation, and the unique challenges of the counter-drone space. From aligning around a strong company vision to hiring with intention, this episode is packed with valuable leadership lessons for anyone scaling a high-growth organization....
2025-06-1150 min
Shift & Thrive: CEO Insights on Driving ChangeAligning Sales, Marketing, & Success - Scott Brown - Shift & Thrive GTM Mini-Series - Episode # 047What happens when startups align sales, marketing, and customer success from day one, and what role should AI and leadership play in that equation? In the first episode of our Go-to-Market miniseries, Natalie Nathanson sits down with Scott Brown, partner and head of platform and GTM at Cervin Ventures, to explore how early-stage companies can transform their growth strategies. They dive into Scott’s shift from outbound to product-led inbound strategies, the often-overlooked power of customer success, the promise and pitfalls of AI, and why true alignment requires both data and empathy from leadership.Ta...
2025-06-0452 min
Shift & Thrive: CEO Insights on Driving ChangeThe Spiritual Entrepreneur - Ricky Sun - Shift & Thrive - Episode # 046What if embracing empathy and intentionality could unlock your greatest business success? In this episode, Ricky Sun, founder and CEO of Tupa, joins Natalie Nathanson for a wide-ranging conversation on leadership, mindset, and building a values-aligned company. From his shift to a more intentional way of living, fueled by meditation and spiritual practices, to navigating go-to-market strategy and leading remote teams, Ricky offers tactical insights and heartfelt reflections. He shares lessons from securing major deals through optimism, the importance of spiritual and mental alignment at work, and why empathy is the key trait he’d advise his younger self to...
2025-05-2842 min
Marketing Agency Power HourRedefining Success Beyond Profit - Natalie Nathanson - Marketing Agency Power Hour - Episode #005Finding the right niche can be a game changer for your agency. In this episode, the host sits down with Natalie Nathanson, Founder & CEO of Magnetude Consulting and Host of the Shift and Thrive podcast.Natalie shares how focusing on ideal clients and verticals like cybersecurity and IT services has propelled her firm’s growth. She dives into the evolving role of AI in marketing and how her team integrates it thoughtfully to maintain authenticity and quality. From internal marketing and change management to financial reporting and evolving leadership, Natalie offers a transparent look at how sh...
2025-05-2237 min
Shift & Thrive: CEO Insights on Driving ChangeLeading Change - François Dossa - Shift & Thrive - Episode # 045What does it take to lead innovation across industries while staying true to your values? In this episode, Natalie sits down with François Dossa, a global executive whose journey spans banking, automotive, and tech consulting, to explore the answer. From launching a corporate venture fund to promoting sustainability, François shares how technology, diversity, and authenticity have shaped his leadership. We talk about the women who influenced him, the importance of team dynamics in startups, and how embracing your uniqueness can fuel transformation. This conversation is packed with insights for anyone looking to lead with purpose and impact....
2025-05-2148 min
Shift & Thrive: CEO Insights on Driving ChangeModular Robotics in Agriculture - Katie Bradford - Shift & Thrive - Episode # 044What does it take to turn cutting-edge robotics into practical tools for farmers? In this episode of Shift & Thrive, Natalie is joined by Katie Bradford, co-founder and CEO of Rotate8. She shares how her team is making farming tech more accessible, modular, and repairable. From her transition from engineer to leader to her vision for slow, sustainable growth, Katie offers insights on collaborative leadership, user-centered design, and the future of agricultural innovation.Takeaways:Before making strategic changes, take the time to understand the existing system thoroughly. Engage with team members to grasp why...
2025-05-1437 min
Shift & Thrive: CEO Insights on Driving ChangeStrategic Growth in Cybersecurity - Varun Iravatham - Shift & Thrive - Episode # 043What does it take to scale a cybersecurity startup into a globally recognized company while maintaining trust and team culture? In this episode, Natalie sits down with Varun Iravatham, CEO of NopalCyber, to explore exactly that. From his transition from pro cricket to entrepreneurship, to building a thriving business with over 50 clients across three continents, Varun shares the pillars behind NopalCyber’s growth: sales strategy, product development, talent, and delivery. He also dives into leadership, resilience, and the importance of clear communication.Takeaways:Define a strong vision and mission for your organization and en...
2025-05-0736 min
Shift & Thrive: CEO Insights on Driving ChangeDigitizing Food Safety - Karim Khinouche - Shift & Thrive - Episode # 042What does it take to shift from a consulting model to a tech-driven product in a traditionally risk-averse industry like food safety? In this episode of Shift & Thrive, Natalie Nathanson interviews Karim Khinouche, founder and CEO of Novolyze, about his journey from industrial engineer to food safety innovator. Karim shares how his company evolved from a consulting firm into a scalable tech platform, the misconceptions surrounding food safety, and why execution, not just ideas, drives success. He also dives into his leadership philosophy, the challenges of digital transformation, and actionable advice for founders looking to make meaningful change.
2025-04-3052 min
Shift & Thrive: CEO Insights on Driving ChangeLessons in Leadership - Craig Dunham - Shift & Thrive - Episode # 041What does it take to lead with confidence, navigate acquisitions, and build a high-performing team? In this episode, Natalie sits down with Craig Dunham, CEO of Voltron Data, to discuss his career journey, leadership philosophy, and the key lessons he’s learned along the way. Craig shares insights from his time as CEO of Lumar and GM at Guild Education, as well as his experience leading Seismic through the acquisition of Vivo Group. He breaks down the importance of communication, surrounding yourself with smart people, and creating an inclusive work environment. The conversation also touches on market education strategies, ha...
2025-04-2347 min
Shift & Thrive: CEO Insights on Driving ChangeFrom Intern to CEO - Ben Eisenberg - Shift & Thrive - Episode # 040What does it take to scale a sales organization, navigate rapid growth, and lead with innovation? In this episode, Natalie interviews Ben Eisenberg, CEO of People Data Labs, about his journey from intern to CEO. They discuss his unique go-to-market strategies, leadership philosophy, and the power of customer feedback in product development. Ben shares insights on hiring, measuring success, and fostering a meritocratic culture while adapting to industry shifts. The conversation also explores how People Data Labs' data products drive AI models and recruiting platforms, offering valuable lessons for leaders navigating growth and transformation....
2025-04-1645 min
Shift & Thrive: CEO Insights on Driving ChangeThe Evolution of Leadership - Sarah Lehman - Shift & Thrive - Episode # 039How can leaders drive innovation while staying true to their core mission, especially in times of rapid change? In this episode of Shift & Thrive, Natalie sits down with Sarah Lehman, CEO of Zartico, to discuss leadership, innovation, and the power of data-driven decision-making. Sarah shares her journey from leading technology companies to transforming Zartico’s approach during the COVID-19 pandemic, shifting from data aggregation to real-time insights for destination marketers. She dives into her leadership philosophy, the importance of continuous learning, and how investing in both people and technology fuels long-term success. Takeaways:Und...
2025-04-0947 min
Shift & Thrive: CEO Insights on Driving ChangeUnveiling Courage - John Graham - Shift & Thrive - Episode # 038What does it take to live a life of courage, risk, and purpose? In this episode, Natalie sits down with John Graham, adventurer, author, and activist, to explore the power of bold decisions, from negotiating high-stakes diplomacy to surviving a burning ship. John shares insights on leadership, integrity, and the transformative impact of storytelling, leaving listeners with a compelling call to embrace risk and meaning in their own lives.Takeaways:Vision should be more than just financial goals; it should encompass the broader mission and meaningful outcomes for the company. Communicate this vision...
2025-04-0258 min
Shift & Thrive: CEO Insights on Driving ChangeThe Power of Identity - Richard Walker - Shift & Thrive - Episode # 037What mindset shift does it take to go from being a founder to a truly effective CEO? In this episode of Shift & Thrive, Natalie sits down with Richard Walker, CEO of Quik!, to explore his evolution from launching his first business at 12 to leading a company focused on revolutionizing digital forms processing. We dive into the power of visionary servant leadership, the tough decisions that come with scaling a business, and how leveraging AI and automation can drive efficiency and growth. Tune in for insights on personal development, hiring experts, and transforming customer experiences....
2025-03-2649 min
Shift & Thrive: CEO Insights on Driving ChangeA Digital Shift - Debo Onifade - Shift & Thrive - Episode # 036Entrepreneur Debo Onifade, CEO of DelonApps and DelonJobs, shares how he pivoted his company from hardware to digital services, scaling to 200 employees in under four years. He discusses his coaching-based leadership style, niche market strategy, and the lessons he’s learned from rapid growth. He also reflects on the importance of adaptability, investing in young talent, and building strong partnerships for long-term success.Takeaways:Focus on hiring and nurturing young, enthusiastic individuals. Investing in their development can produce high returns as they become key assets to the organization. This approach also fosters loyalty an...
2025-03-1934 min
Shift & Thrive: CEO Insights on Driving ChangeThe Journey of Sustained Growth - Nathan Whittacre - Shift & Thrive - Episode # 035How can small businesses balance investing in marketing and technology while navigating economic downturns and staying ahead of industry trends? In this episode, Natalie interviews Nathan Whittacre, founder and CEO of Stimulus Technologies, about his journey from starting a business at 11 to leading a successful IT firm. He shares insights on organic growth through referrals, the importance of investing in marketing and sales, and adapting to technology shifts like AI. Nathan also discusses his leadership approach using the EOS framework, his commitment to endurance sports, and securing a state grant to expand rural fiber networks.
2025-03-1247 min
Shift & Thrive: CEO Insights on Driving ChangeMastering Physical AI and Robotics - Samir Menon - Shift & Thrive - Episode # 034How can AI-driven robotics transform logistics and supply chain operations while overcoming the challenges of real-world unpredictability? In this episode, Natalie sits down with Samir Menon, founder and CEO of Dexterity, to explore his journey as an entrepreneur and leader in the robotics industry. They discuss the evolution of "physical AI," how Dexterity is revolutionizing logistics with AI-driven robotics, and the challenges of leading a full-stack technology company. Samir shares insights on leadership, strategic AI adoption, and the importance of passion in building a meaningful career. Tune in for a deep dive into the future of robotics and the...
2025-03-0540 min
Shift & Thrive: CEO Insights on Driving ChangeNavigating SaaS Success - Sriram Subramanian - Shift & Thrive - Episode # 033On this episode of Shift & Thrive, Natalie interviews Sriram Subramanian, co-founder, and CEO of Link to Any. They talk about his journey from senior roles at PayPal and HP to building a SaaS platform that streamlines integration for SMBs in the hospitality, retail, and service industries. Sriram shares insights on sales, product innovation, and leadership—emphasizing autonomy, cultural fit, and pushing for excellence. He also discusses fundraising, AI’s evolving role in business, and his involvement in the nonprofit Where Are India’s Children. This conversation offers valuable lessons on scaling a business and staying ahead in the tech landsc...
2025-02-2643 min
Shift & Thrive: CEO Insights on Driving ChangePioneering IoT Leadership - Kelly Ireland - Shift & Thrive - Episode # 032How can IoT revolutionize industries, enhance safety, and drive innovation in a rapidly evolving tech landscape? In this episode of Shift & Thrive, Natalie sits down with Kelly Ireland, a trailblazing tech entrepreneur with 40 years of experience in IT. As the founder, CEO, and CTO of CBT, Kelly shares her journey from self-taught programmer to industry leader, highlighting her company’s strategic pivot to IoT over the past eight years. She dives into the transformative power of IoT across industries, the importance of team-centric leadership, and the evolving landscape of tech careers. From marketing strategies to mentorship, Kelly offers invaluable in...
2025-02-1947 min
Shift & Thrive: CEO Insights on Driving ChangeHarvesting Innovation - Daniel Theobald - Shift & Thrive - Episode # 031What if the key to unlocking groundbreaking innovation wasn’t just about hiring the right talent or hosting occasional brainstorming sessions, but rather about fundamentally reshaping how organizations operate? In this episode of Shift & Thrive, Natalie sits down with Daniel Theobald, a visionary in robotics and a pioneer in fostering innovation within organizations. Daniel shares invaluable insights on how businesses can cultivate a culture of innovation, support employee well-being, and make a lasting impact on society. We explore everything from overcoming bureaucratic roadblocks to the role of health and wellness in driving creativity. If you're looking for actionable strategies to...
2025-02-1251 min
Shift & Thrive: CEO Insights on Driving ChangeTransforming Food Waste into Community Support - Kimberly Smith - Shift & Thrive - Episode # 030How can businesses leverage technology to simplify food donations while building strong partnerships with nonprofits to tackle food insecurity more effectively? In this episode of Shift & Thrive, Natalie interviews Kimberly Smith, CEO of Copia, a company revolutionizing food donation through technology. Kimberly shares how Copia automates surplus food redistribution, simplifying the donation process for businesses while supporting nonprofits. The conversation delves into leadership, emphasizing trust, accountability, and fostering a strong team culture. Kimberly also reflects on her career shift, highlighting the importance of following one’s inner voice and embracing change.Takeaways:Use challenging times as op...
2025-02-0541 min
Shift & Thrive: CEO Insights on Driving ChangeInnovating for a Sustainable Future - Laurent Canneva - Shift & Thrive - Episode # 029How does the transition from corporate leadership to entrepreneurship shape an approach to innovation, leadership, and global impact? This week on Shift & Thrive: CEO Insights on Driving Change, we delve into the inspiring journey of Laurent Canneva, CEO and founder of Spare-It, a groundbreaking SaaS platform revolutionizing waste management. From his corporate leadership roles at Sanofi Genzyme to earning the 2024 Excellence Award as PropTech Solution of the Year, Laurent shares his bold transition into entrepreneurship. Explore how Spare-It leverages data to tackle global waste challenges, the lessons Laurent learned during the COVID-19 pandemic, and his innovative approach to scaling...
2025-01-2940 min
Shift & Thrive: CEO Insights on Driving ChangeTransformational Leadership in Tech - Ronen Schwartz - Shift & Thrive - Episode # 028How can leaders navigate change, drive organizational alignment, and leverage emerging technologies like GenAI to stay customer-focused in today’s evolving tech landscape? In this episode of Shift & Thrive, Natalie sits down with Ronen Schwartz, CEO of K2View and a seasoned leader in cloud storage, data management, and technological innovation. From his transformative leadership at NetApp, where he grew the cloud storage division twelvefold, to his insights on leveraging GenAI for business transformation, Ronen shares valuable lessons on navigating change, driving organizational alignment, and staying customer-focused. Discover how Ronen’s leadership philosophy, rooted in mentorship, communication, and adaptability, is s...
2025-01-2244 min
Shift & Thrive: CEO Insights on Driving ChangeEmbracing Change with Agentic AI - Matt Darrow - Shift & Thrive - Episode # 027In this episode of Shift & Thrive, host Natalie sits down with Matt Darrow, CEO and co-founder of Vivun, to explore his journey from consulting to leading innovations in AI sales engineering. Matt shares insights on transforming Vivun’s SaaS offerings into AI-native solutions, navigating organizational change, and maintaining leadership vision during times of transition. From his global upbringing to risk-taking hobbies, Matt offers a fascinating perspective on leadership, adaptability, and the future of AI in sales. Tune in for actionable advice and inspiring stories from one of the industry's boldest innovators.Takeaways:Remain ag...
2025-01-1548 min
Shift & Thrive: CEO Insights on Driving ChangeNavigating Innovation - Saket Saurabh - Shift & Thrive - Episode # 026In this week’s episode of Shift & Thrive, Natalie sits down with Saket Saurabh, Co-Founder and CEO of Nexla. Saket, a seasoned entrepreneur and technologist, shares his journey from his early days at NVIDIA to leading a Gartner Cool Vendor company. They explore the massive impact of generative AI, how it reshaped businesses, and the importance of data integration. Saket offers deep insights into fostering an innovative culture, balancing innovation and scaling, and the role of patience in achieving long-term success. They also discuss the nuances of go-to-market strategies in both pre and post-funding scenarios and the common challenges or...
2025-01-0846 min
Shift & Thrive: CEO Insights on Driving ChangeLeading with Insights - Konstantin Vilk - Shift & Thrive - Re-AirToday, we are revisiting our conversation with Konstantin Vilk, Founder and CEO of UnPwnAble (formerly LinkTempo). Konstantin shares his journey from launching tech startups to pioneering innovations in cybersecurity and data management. He discusses the importance of customer insights, organizational alignment, and diverse perspectives in solving complex challenges. This episode dives into applying biological models to cybersecurity, enhancing AI integration, and the role of design thinking and empathetic leadership in driving transformation. Join us as we revisit this inspiring discussion on innovation, collaboration, and leading with vision."Takeaways:Embrace the power of listening as a...
2025-01-0248 min
Shift & Thrive: CEO Insights on Driving ChangeAligning Teams for Success - Matt McCrann - Shift & Thrive - Episode # 024In this episode of Shift & Thrive, Natalie sits down with a distinguished guest, Matt McCrann, CEO of DroneShield. Throughout the conversation, they explore the intricacies of driving major organizational changes, the importance of a clear vision, and aligning teams for successful innovation. Matt shares insights on hiring the right talent, fostering a growth mindset, and building a dynamic team capable of rapid adaptation. They also delve into the company's focus on counter-drone technology, market strategy, and the transformative journey from a small team to a global leader.Takeaways:Start by understanding your market...
2024-12-1850 min
Shift & Thrive: CEO Insights on Driving ChangeInsights from a Global Entrepreneur - Lior Klisman - Shift & Thrive - Episode # 023Welcome to another enlightening episode of Shift & Thrive, where we dive deep into stories of transformation, leadership, and entrepreneurship. Today we hear from the remarkable Lior Klisman, a serial entrepreneur who's now on his fourth venture. He's lived in seven countries across three continents, carrying a profound passion for supporting foreign-born entrepreneurs to make a positive impact globally. On top of that, he coaches founders and executives on resilience, burnout management, and fostering meaningful relationships. In this conversation, he shares invaluable insights on leadership, personal and professional growth, and driving transformational change. Takeaways:Fo...
2024-12-0447 min
Shift & Thrive: CEO Insights on Driving ChangeNavigating Change - Matt Farry - Shift & Thrive - Episode # 022On this week's episode of Shift & Thrive: CEO Insights on Driving Change, Natalie sits down with guest Matt Farry, Chief Product Officer of CyFlare and Founder. Matt is a seasoned entrepreneur and cybersecurity expert with 20 years in the industry and nine years of active duty in the US Coast Guard. They discuss managing major organizational change, the role of individual adaptability, and the value of self-awareness in leadership. Matt highlights his experience transitioning CyFlare from a services company to a SaaS model, emphasizing the need for a separate P&L, dedicated team, and continuous customer feedback. He also shares...
2024-11-2049 min
Shift & Thrive: CEO Insights on Driving ChangeBuilding Community in Cybersecurity - Sherri Davidoff - Shift & Thrive - Episode # 021In this episode of Shift & Thrive, Natalie interviews Sherri Davidoff, CEO of LMG Security. Sherri, a seasoned professional with over 16 years in the cybersecurity industry, shares her journey in leading her company, the challenges of bootstrapping a company, the benefits of becoming employee-owned, and the value of maintaining a flexible and supportive company culture. She provides insights into how her family’s entrepreneurial background influenced her leadership style and underscores the need for self-care among leaders. The conversation also delves into the impact of AI on cybersecurity and the necessity for continuous vigilance and adaptation....
2024-11-1529 min
Shift & Thrive: CEO Insights on Driving ChangeLeadership Lessons from the Cutting Edge - Jorge Myszne - Shift & Thrive - Episode # 020In this week’s episode of Shift & Thrive, host Natalie Nathanson sits down with Jorge Myszne, Chief Product Officer Niobium Microsystems. Jorge shares his remarkable journey, from his early days in Uruguay to his innovative work at Niobia. They delve into his extensive experience leading organizations through critical transformations such as fundraising, rapid scaling, and successful exits. Jorge emphasizes the importance of patience in transformation, aligning team vision, and navigating misconceptions about organizational change.Takeaways:Regularly communicate the vision and objectives of your transformation efforts. Be patient, as real change takes time and pe...
2024-11-0650 min
Shift & Thrive: CEO Insights on Driving ChangeThe Dynamics of Change - Gary Garofalo - Shift & Thrive - Episode # 019In this week’s episode of Shift & Thrive, Natalie sits down with Gary Garofalo, CEO and co-founder of Loud Crowd, a pioneering creator management platform. Gary discusses his journey from management consulting to entrepreneurship and the extensive experience he has gained in the rapidly evolving worlds of e-commerce, affiliate marketing, and digital influencers. Together, they explore the challenges and strategies of driving major change within an organization, the pivotal role of human capital, and the importance of a culture that embraces failure. Stay tuned as Gary elaborates on the key components of fostering a culture of change, balancing risk, an...
2024-10-3050 min
Shift & Thrive: CEO Insights on Driving ChangeThe Power of Process - Adi Klevit - Shift & Thrive - Episode # 018In this week’s episode of Shift & Thrive, Natalie sits down with Adi Klevit, CEO and founder of Business Success Consulting Group and host of the System Simplified podcast. Adi shares her extensive experience in helping companies streamline and optimize their operations. With over 25 years of experience, including a background in industrial engineering and management consulting, Adi brings a wealth of knowledge that has made her a regular contributor to Inc. Magazine and the host of the System Simplified podcast. Stay tuned as we dive deep into how to drive major change successfully, tackle misconceptions, and implement practical solutions th...
2024-10-2339 min
Shift & Thrive: CEO Insights on Driving ChangeTalent Strategy in a Rapidly Evolving Tech World - Greg Toroosian - Shift & Thrive - Episode # 017In this week’s episode, host Natalie welcomes Greg Toroosian, Founder and CEO of Samson Rose. They delve into a variety of topics including misconceptions about driving major change in organizations, the importance of diverse talent pools, and the necessity of strategic hiring at different growth milestones. Greg also discusses the shifting work environments post-COVID-19, emphasizing the trends towards hybrid and remote work, and how companies can adapt to retain talent.Takeaways:To drive long-term success, it’s essential to incorporate diverse talent pools by actively exploring various networks. Engaging with different communities can...
2024-10-1651 min
Shift & Thrive: CEO Insights on Driving ChangeBeyond Strategy - Ben Ben-Aderet - Shift & Thrive - Episode # 016SummaryIn this episode of Shift & Thrive, Natalie interviews Ben Ben-Aderet, a seasoned entrepreneur and co-founder of GRSee Consulting Group. They discuss Ben's extensive experience in the InfoSec industry and his views on driving major organizational change. Ben addresses common misconceptions about strategy, emphasizing the importance of execution. He shares insights on navigating cultural differences between the Israeli and U.S. markets and the challenges of building a global organization. Additionally, Ben highlights the significance of building relationships and trust, as well as his personal journey from a tech industry professional in Israel to a successful business...
2024-10-0944 min
Shift & Thrive: CEO Insights on Driving ChangeStanding Out - Sneer Rozenfeld - Shift & Thrive - Episode # 015SummaryOn this week's episode of Shift & Thrive, Sneer Rosenfeld, CEO of Cyber 2.0, shares his unique approach to endpoint and network security, which focuses on stopping the spread of malicious software rather than just protecting individual computers. Sneer’s emphasis on storytelling, customer focus, and team empowerment stands out as a model for successful leadership and organizational growth.Takeaways:Embrace the idea that doing the same things will yield the same results. Always look for innovative ways to approach problems and opportunities. Involve all employees in the company’s mission, not just...
2024-10-0241 min
Shift & Thrive: CEO Insights on Driving ChangeCreating a Culture of Trust - Brad Thies - Shift & Thrive - Episode # 014SummaryOn this week's episode of Shift & Thrive: CEO Insights on Driving Change, Natalie sits down with guest Brad Thies. Brad is the CEO and Managing Partner at BARR Advisory. They discuss managing organizational change, and addressing common misconceptions while emphasizing the importance of agency, trust, and self-awareness. Brad shares valuable practices like the Colby Index and EOS (Entrepreneurs Operating System) for team assessments and reflects on his personal transformation from a shy child to a CEO.Takeaways:Embrace and Manage Change. Understand that change is a constant and employees often...
2024-09-2547 min
Shift & Thrive: CEO Insights on Driving ChangeRevolutionizing AV - Paul Harris - Shift & Thrive - Episode #013In this week’s episode, Natalie sits down with Paul Harris, the CEO of Aurora Multimedia. Paul shares insights from his 30-year career as a technology executive, discussing major innovations in the AV industry. He emphasizes the importance of thinking outside the box and listening to customer feedback. Paul explains how his company approaches product development, customer support, and innovative technology. Takeaways:~ Focus on how you can help solve your customers' problems rather than concentrating too much on what the competition is doing.~ Build strong partnerships within your ecosystem, including with customers, distributors, and even com...
2024-09-1841 min
Shift & Thrive: CEO Insights on Driving ChangeMastering Organizational Change - Christian Hyatt - Shift & Thrive - Episode # 012In this episode of Shift & Thrive, host Natalie Nathanson sits down with Christian Hyatt, CEO & Co-Founder of risk3sixty! Together, they discuss his journey in cybersecurity, the challenges of driving organizational change, and valuable leadership insights. Christian also highlights the current trends impacting cybersecurity and how risk3sixty helps clients navigate complex compliance landscapes. The episode addresses the significance of founder-led marketing and personal growth through mentorship and sustained discipline.Takeaways:Christian emphasizes a structured approach to problem-solving, offering a three-step framework that leaders can apply to effectively manage change within their organizations...
2024-09-1156 min
Shift & Thrive: CEO Insights on Driving ChangeThe Intersection of Privacy and Entrepreneurship - Eli Wachs - Shift & Thrive - Episode # 011Host Natalie interviews Eli Wachs, a dynamic entrepreneur and visionary in the privacy tech industry. Eli shares his journey from starting ventures in high school to his latest undertaking, Footprint, a startup focused on seamless and secure user onboarding. Throughout the discussion, Eli offers key insights into leadership challenges, such as the importance of clear communication and giving specific directions to drive change within an organization. He also talks about the need for mature product development and the importance of understanding and addressing customer feedback without compromising the company's vision. Eli emphasizes being present in the journey, balancing encouraging...
2024-08-2141 min
Shift & Thrive: CEO Insights on Driving ChangeNavigating Mergers and Acquisitions - Emile Sayegh - Shift & Thrive - Episode # 010SummaryIn this episode of Shift & Thrive, host Natalie sits down with Emile Sayegh, an early pioneer in cloud computing and seasoned leader with over two decades in the tech industry. Emile shares valuable advice on driving major changes within organizations, emphasizing the importance of flexibility, communication, and stakeholder buy-in. He also delves into the critical roles of marketing, sales, product, operations, and HR in successful transformations. Drawing from his vast experience, including his recent role as CEO of Ntirety, Emile provides real-world examples of mergers and integrations, offering valuable lessons on managing external communications and navigating challenges...
2024-08-1451 min
Shift & Thrive: CEO Insights on Driving ChangeThe Art of Inclusive Leadership and Transformation - Mark Hewitt - Shift & Thrive - Episode # 009In this episode of Shift & Thrive, Natalie sits down with Mark Hewitt, president and CEO of EQ Engineered. Mark shares insights from his extensive background, which includes military roots, studying at West Point, leading entrepreneurial ventures, and a leadership role at Forrester Research. The discussion delves into key strategies for successful digital transformation, emphasizing inclusive leadership, the importance of transparency and flexibility, and the role of data in modern organizations. Mark also highlights the importance of continuous learning, adapting to technological changes, and maintaining a strong personal brand online. Takeaways:
2024-08-0743 min
Shift & Thrive: CEO Insights on Driving ChangePioneering Innovation - Mike Shannon - Shift & Thrive - Episode # 008In this episode, host Natalie interviews Mike Shannon, an accomplished entrepreneur with a track record of driving growth and innovation. Mike shares his experiences leading PackBack, a successful education technology company, and his current venture Impruve, which aims to revolutionize coaching and feedback with AI. He discusses the misconception of dramatic organizational change, stressing the importance of continuous, small iterations. Mike also reflects on navigating major pivots in business models, effective change management, and the critical role of rapid iteration cycles. He advises leaders to start early and leverage fast learning cycles to discover and adapt quickly. T...
2024-07-3153 min
Shift & Thrive: CEO Insights on Driving ChangeKeys to Effective Management - Phil Duffy - Shift & Thrive - Episode # 007In this episode, Phil Duffy, the COO and Chief Product Officer at Graze Robotics, shares his extensive experience in product strategy and change management. With over 25 years in product development, including 15 years in China overseeing hardware manufacturing, Phil has led initiatives that scaled startups and successfully integrated robotics into various industries such as retail, healthcare, and logistics. He emphasizes the importance of understanding human elements in technology adoption and change management, using process mapping and design thinking strategies. Phil discusses the essential balance between technology and human processes, along with the evolving landscape of robotics and AI....
2024-07-2452 min
Shift & Thrive: CEO Insights on Driving ChangeFrom Transactions to Transformation - Anne Hartslief - Shift & Thrive - Episode # 006In this episode of Shift & Thrive, host Natalie welcomes Anne Hartslief, a masterful business leader and co-founder of Lockstep. Anne shares her profound insights into successful organizational transformation, emphasizing the difference between transactional and transformational change. She discusses the common pitfalls of overengineering transformation processes and the importance of inviting and engaging people in the journey. Anne highlights the significance of integrating the 'soul' and 'sacredness' into business practices, ensuring that purpose and human essence are at the core of transformation efforts. She also shares personal experiences, including her journey through a cancer diagnosis, and how it has influenced...
2024-07-1755 min
Shift & Thrive: CEO Insights on Driving ChangeCompetitive Advantage Through Culture - Naveen Rajkumar - Shift & Thrive - Episode # 005In this episode of Shift & Thrive, host Natalie engages in a compelling conversation with Naveen Rajkumar, Naveen shares his views on how change can be a win-win-win for shareholders, clients, and team members if implemented thoughtfully and strategically. Naveen talks about the importance of a clear strategy, client-centric culture, and team empowerment in achieving successful transformation. He also delves into the challenges of growing a business rapidly without compromising on service standards and maintaining a healthy company culture, especially in a remote work environment. Additionally, Naveen opens up about his leadership style, reflecting on the influence of past managers...
2024-07-1040 min
Shift & Thrive: CEO Insights on Driving ChangeConnecting People & Change - James Loffler - Shift & Thrive - Episode # 004Our special guest this week is James Loffler, the President of Loffler Companies. James is a visionary leader in business technology services and an honored winner of the Power 50 award and a respected member of the Forbes Business Council. He delves into his experience driving major organizational change within his company, emphasizing the importance of communication, involving stakeholders, and continuous feedback. James shares valuable lessons learned from unifying their sales teams, integrating diversified business units, and evolving their company culture. Additionally, he highlights the significance of empowering team members, the role of servant leadership, and the need for balancing...
2024-06-0546 min
Shift & Thrive: CEO Insights on Driving ChangeThe Human Side of Digital Transformation - Jenn Azar - Shift & Thrive - Episode # 003Our special guest today is Jenn Azar, the CEO of The Stellix Group and the President of NECI. She is a visionary leader in life sciences, energy, and industrial manufacturing. In this weeks episode, Jenn delves into how she and her team has driven major business transformation in her company. Furthermore, she discusses the importance of involving employees in organizational changes, measuring and adapting to cultural shifts, and balancing short-term and long-term goals amidst rapid technological advancements. Jenn also shares insights from her 24-year journey in the industry, emphasizing th...
2024-05-2941 min
Shift & Thrive: CEO Insights on Driving ChangeLeading with Insights - Konstantin Vilk - Shift & Thrive - Episode # 002Today, we are excited to welcome Konstantin Vilk, a seasoned entrepreneur and the Founder and CEO of UnPwnAble (formerly LinkTempo). Konstantin shares his journey from founding several tech companies to his current venture, addressing common misconceptions about implementing major organizational changes and emphasizing the significance of customer insights. He talks about his transition from networking services to pioneering innovations in cybersecurity and data management, offering valuable lessons on fostering organizational alignment and harnessing diverse perspectives for problem-solving. Additionally, Konstantin delves into applying biological models to cybersecurity, tackling fundamental technological challenges, and enhancing AI integration for stronger security solutions. He...
2024-05-2248 min
Shift & Thrive: CEO Insights on Driving ChangeShaping Cultures & Driving Change - Matt McGrath - Shift & Thrive - Episode # 001Today, we're honored to have Matt McGrath, the President and CEO of Systems Engineering, as our esteemed guest. Matt delves into his journey of steering his company's evolution from a value-added reseller to a managed service provider. He emphasizes the pivotal role of trust, effective communication, and prioritizing security in driving successful organizational transformation. With a rich background spanning teaching and spearheading IT overhauls Matt emphasizes the nuanced nature of change management, blending both artistry and scientific principles. He stresses the ongoing importance of self-education, embracing diverse viewpoints, and how technology intersects with leadership in today's rapidly changing business...
2024-04-2447 min
2024-04-1000 min
Song Vs. Song121: "Goodbye Earl" vs. "Before He Cheats" (w/Natalie Weiner)We do love our country music women getting revenge on men, don't we, whether they're destroying beloved cars or actively taking lives! We invite "Don't Rock the Inbox" writer Natalie Weiner to help us answer who does female justice better, The Chicks with "Goodbye Earl" or Carrie Underwood with "Before He Cheats"? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2024-02-131h 06
Growth Think TankLeveraging Business Transparency with Natalie Nathanson with Magnetude ConsultingLeveraging business transparency helps to build trust and credibility with employees, leading to a more engaged and motivated workforce. Having open and honest communication fosters a positive company culture and enhances employee satisfaction. It also leads to improved decision-making, increased accountability, and a more successful business overall. Today's guest is Natalie Nathanson, Founder, and CEO at Magnetude Consulting. Inc Magazine ranked her company #4351 on the 2022 Inc 5000 list. Magnetude Consulting is a global B2B marketing firm specializing in integrated marketing strategy consulting and program services for growing tech-related businesses. In this episode, Natalie talks about leveraging business transparency and...
2023-02-1321 minSystems SimplifiedProcesses for Preparing a Company to Pivot With Natalie NathansonNatalie Nathanson is the Founder and CEO of Magnetude Consulting, a B2B marketing firm that provides fractional marketing services to small and medium tech-related businesses. The company services clients across the globe and brings specialized expertise in areas including cybersecurity, big data, AI, SaaS, B2B professional services, and emerging and established technology-related products and services. Natalie is also a member of the Entrepreneurs' Organization (EO) and a Thought Leader and Writer for the Forbes Agency Council. In this episode: Are you planning to rebrand, launch a new product, or enter a new market...
2022-11-0930 min
Breaking Brave with Marilyn BarefootALANNA NATHANSON & NATALIE ARMATA on owning one of the only female-founded agencies in North America, bravery, decency, creativity, and so much more!ALANNA NATHANSON and NATALIE ARMATA are the CO-CEOs AND CHIEF CREATIVE OFFICERs at G&G Advertising. Alanna is one of those rare creatives that actually loves business, so… she started one. Pre-G&G, she’s grown brands in every category, while winning a multitude of top industry awards. Today, she’s proud to have helped build G&G into an A-list indie shop, which has won both creative accolades as well as business ones. While overseeing meaningful, memorable work that drives success, she has also instructed at the Miami Ad school and most impressive, been known to pair t...
2022-11-0350 min
CreatedIf the world ends, do we get our money back? [w/ Natalie Armata & Alanna Nathanson]Natalie Armata and Alanna Nathanson (Co-CEO & CCOs, Giants & Gentlemen) dig into Harvey's and reveal the drink of summer. Plus, how they launched their own agency with a ton of ambition (and zero clients) and have transformed it into the gentle giant it is today.SEE THE WORK:Harvey's - Burger BossADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.Follow us on Instagram @theadccEmail us at created@theadcc.ca
2022-07-1942 min
The Hard Corps Marketing ShowRealigning Using Marketing Strategy - Natalie Nathanson - Hard Corps Marketing Show - Episode # 285So many teams want to start generating leads before getting any kind of marketing plan in place, but that leads to sales and marketing getting misaligned. Natalie Nathanson is here to help realign your company and streamline the planning process so you can crush your objectives. Get ready to learn about the Three M’s your marketing plan needs to have, how to use data for informed execution, and reach your audience with content in their favorite format.
Busted Myths:
You need a marketing strategy in place before trying to generate leads! With...
2022-05-1944 min
Live On Air with Steven CuocoMarkos Papadatos: Digital Journal's Editor-at-Large for Music News #PowerjournalistMarkos Papadatos is Digital Journal's Editor-at-Large for Music News.
Papadatos is a Greek-American journalist and educator that has authored over 15,000 original articles over the past 15 years. He has interviewed some of the biggest names in music including Aerosmith, Billy Joel, Stevie Nicks, George Jones, Merle Haggard, Nana Mouskouri, Dolly Parton, Emmylou Harris, Sheryl Crow, Dame Vera Lynn, Olivia Newton-John, Academy Award winners Jeff Bridges, Regina King, and Rita Moreno, Dan Reynolds of Imagine Dragons, actor Dean Cain, Donny Osmond, Marie Osmond, Lee Ann Womack, Idina Menzel, Mike Posner, Hank Williams Jr., Connie Smith, Lynn Anderson, Martina McBride...
2021-03-2133 min
The Partner Channel PodcastWhen to Consider an Indirect Sales ModelIn this episode of the Partner Channel Podcast, David Thomson, Chief Sales Officer at Allbound sits down with Natalie Nathanson, Chief Executive Officer at Magnetude Consulting to get her take on when to move from a direct sales model to an indirect channel. Natalie emphasizes the need for alignment and strong infrastructure before launching a channel program and some common mistakes some of her clients have made.
2020-11-3025 minSong Vs. Song45: "Stay (I Missed You)" vs. "Torn"It wouldn't be the '90s without some gently earnest female pop-rock! Whose wistful breakup ballad ruled the decade, Lisa Loeb's "Stay (I Missed You)" or Natalie Imbruglia's "Torn"?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2020-09-0954 min
EATT Magazine podcastEATT Magazine on KSKQ with Come Back To Me by Jeff KloetzelCome Back To Me by Jeff Kloetzel
Join EATT Magazine KSKQ radio alongside Artist Cammy Davis.
Cammy joins us with her insights from her second trade show in Seattle with an outgoing up and coming song "Come Back To Me" by Jeff Kloetzel
Art on the Airwaves podcasts is also available on iTunes, SoundCloud, Spreaker and YouTube and has been featured in
EATT magazine prior to EATT Magazine'interview on KSKQ radio.
The show airs every 1st and 3rd Friday from 1 – 2 pm PST. Tune in to KSKQ 89.5 FM or stream at kskq.org to listen live!
More details of her work ca...
2015-09-3033 min
Learn English by Audio with EATT Magazine at eattmag.comArtists and Entrepreneurs with Cammy Davis from art on the airwaves.com Podcast # 11This interview is with Cammy Davis who hosts a show called Art on the Airwaves for KSKQ radio in Ashland Oregon and the show is about art and the business of art interviewing a wide variety of guests from artists, to musicians, to magazine editors, to book authors and discusses topics relevant to "artists and entrepreneurs." Cammy Davis is a mixed-media artist whose work has been featured at fine art galleries throughout the Northwest. She has been published in books—Ashland, Oregon and Ashland, Oregon Day Trips—and periodicals—EATT Magazine, Luxe Beat Magazine and Southern Oregon Magazine. Cammy’s work is in...
2015-07-3035 min
PodcastDalmiPrograma 56Un programa per gaudir de la bona música on exposem els millors temes musicals de tots els temps. Pensat i dirigit per Laia Fabra i amb la intenció de que tots hi participeu amb les vostre suggerències.
No oblideu escriure a: podcastdalmi@gmail.com i demanar tota aquella música que voleu escoltar. Gràcies per escoltar-nos,"orelletes".
Aquí teniu els temes que podreu escoltar avui:
Andy Grammer (Honey I'm Good)
Flo Rida ft. Robin Thicke & Verdine White (I Don't Like it, I Love it)
Years & Years (King)
Zara Larsson (Uncover)
Bruno Mars (Grenade)
Omi (Cheerleader)
Matt Nathanson (Faster...
2015-04-3000 min